How Adobe Photoshop Advertises on Meta

# Ad summary This ad showcases the new AI assistant on Photoshop on the web and on mobile. It shows a creator going through old photographs and adding things they remember to be there using the AI assistant feature. The ad states that the AI assistant can help match the images to how you remember them. # Brand positioning Adobe Photoshop is presented as a tool that helps users to merge memories with photos. The brand presents itself as user-friendly and easily accessible on the web and on mobile. The brand offers an AI assistant on the web and mobile that creates a more personalized and creative experience. # Product The product advertised is the new AI assistant feature on Photoshop on the web and Photoshop on mobile. It is intended for anyone who is a creative or wants to get more out of their photos, as well as match the images to how they remember them. The AI assistant feature helps you to customize images and make them more personal. The ad mentions the AI feature can prompt small periwinkles along the trail and sketch directly on the canvas to guide where they should bloom, as well as restore the soft, golden hour light filtering through the trees. # Visual style The ad's aesthetic is a blend of raw, natural shots and polished UI elements. The editing is slow-paced and casual. The production quality is professional, mixing UGC-style clips with clean screen recordings to create a hybrid feel that is both relatable and informative. The ad seems to have around 30 BPM. The ad's cuts, text, and product actions are timed to music beats. # Hooks Spoken: Female 1: [Casual] Isn't it strange how we remember things we never photographed? Text overlay: 00:00–00:03 #AdobePhotoshopPartner / 00:00–00:02 isn't it strange / 00:01–00:03 how we remember things / 00:02–00:03 we never photographed? Visual: 00:00–00:03 A close-up shot shows a photo album sitting on top of a brown upholstered sofa. The album is open and being flipped through by a pair of hands with shimmery silver nail polish. The photos include outdoor scenes, and the top right corner of the screen has the hashtag '#AdobePhotoshopPartner'. # Funnel stage Middle of funnel (Consideration) # Pain points Not remembering all of the specific details of an image, or the photos not being the way the creator remembers them. 'I remember the way the light hit them, but they're not in the photos.' # Value propositions - AI assistant helps you to customize images and make them more personal. - The AI assistant helps match the images to how you remember them. # Benefits - Merge my memory with the photo in front of me - Edit your images and match how you remember them. # Features - AI assistant - Prompt small periwinkles along the trail - Sketch directly on the canvas to guide where they should bloom - Restore the soft, golden hour light filtering through the trees # Call to action Try out the new AI Assistant, now available in Photoshop on the web and also in Photoshop on mobile # Social proof - None used. # Point of view - Customer 100% – The ad is told from the point of view of a customer using the product and showcasing its features. # Storyline - 00:00–00:03 The video starts with a person flipping through a photo album. This creates a nostalgic tone. - 00:03–00:09 The creator states that they remember there were flowers and they remember the way the light hit them, but they're not in the photos. This introduces the problem of the photos not being the way the creator remembers them. - 00:11–00:16 The creator pulls up a picture on the web browser and says that they use the new AI assistant feature on Photoshop to merge memories with the photo. This demonstrates the solution to the problem. - 00:16–00:26 The creator shows how they can prompt small periwinkles on the trail and sketch directly on the canvas to guide where they should bloom. The creator also shows how they restore the soft, golden hour light filtering through the trees. This showcases the features of the AI assistant. - 00:26–00:28 The creator shows the final picture after the changes and states that it is more like it. This illustrates the final result. - 00:28–00:35 The creator encourages viewers to try out the new AI assistant now available in Photoshop on the web and on mobile. The creator closes with a final call to action by stating the assistant allows you to edit your images and match how you remember them. This pushes viewers to use the new AI assistant.

# Ad summary This ad demonstrates how to change the color of clothing in photos using the Picsart app. The ad shows a person in a patterned dress and uses the Picsart app to select the dress and change the colors. # Brand positioning This ad presents Picsart as a user-friendly photo editing and design app, targeting users who want to easily manipulate colors and objects in their photos. The brand positioning is functional, emphasizing the simplicity and accessibility of its color-changing features for everyday users. The ad's bright, playful style suggests that Picsart aims to align with creativity, self-expression, and the desire to experiment with visual content. # Product The Picsart app is shown as a versatile photo editing tool that allows users to easily change the color of clothing in photos. The app features a selection tool to highlight the specific area of the photo, such as a dress, and sliders to adjust hue and saturation. The product is for anyone who wants to experiment with colors in their images without needing advanced photo editing skills. The ad highlights the simplicity of use as a USP, making it accessible for quick edits and creative expression. # Visual style The ad has a bright, vibrant aesthetic with saturated colors and a clean, minimalist style. The editing style features quick cuts and smooth transitions. The production quality has a polished feel, typical of app demo ads. The pacing is consistent with a moderate tempo. # Hooks Text overlay: 00:01–00:03: Appuyer sur Sélectionner (button) Visual: 00:00–00:01: A low-angle shot shows a person wearing a long dress with a white and blue floral pattern. The dress is loose and flowing. The person has light skin, short blonde hair, and is wearing a pink earring. They are looking up with their hands raised. The background is a solid bright orange color. The camera is stationary. / 00:01–00:03: The dress color changes to a yellow and orange floral pattern, set against a blue sky with some greenery visible at the bottom of the frame. An interface element appears: a finger tapping a button that says, "Appuyer sur Sélectionner". The camera remains stationary. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The app's color adjustment sliders allow users to quickly and easily experiment with different color schemes and styles. # Benefits - Easily change the color of clothing in photos - Experiment with colors without advanced photo editing skills - Quick edits and creative expression # Features - Selection tool to highlight specific areas - Color adjustment sliders - Hue and saturation controls # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the first-person perspective of a user demonstrating the app's features, communicated via the screen recording and the action of tapping on the interface. # Storyline - 00:00–00:01 The ad begins with a low-angle shot of a person in a long patterned dress against a bright background. - 00:01–00:03 00:01–00:03: A hand taps on the screen. The overlay text indicates the "Sélectionner" or select button is being pressed, initiating the color change process. This is shown from the POV of a person using the app, instructing how to begin. - 00:03–00:06 00:03–00:06: The selected portion of the image is highlighted. A control panel appears with options to adjust color, hue, and saturation. The ad highlights how simple it is to adjust the color. - 00:06–00:07 00:06–00:07: The color of the dress shifts back to the original color.

# Ad summary This ad promotes the ability to seamlessly cut out subjects from photos using AI, then create fun composites with them. The ad starts with a plain photo and turns it into a creative composite in only a few seconds. # Brand positioning The brand is presented as providing cutting-edge, AI-powered photo editing capabilities accessible to everyone, regardless of skill level. The ad demonstrates ease of use and efficiency, suggesting the brand aims to simplify complex photo editing tasks. The tone is modern and playful, suggesting the brand values creativity and fun over traditional, formal approaches to photo editing. The brand positions itself as innovative and user-friendly, pushing against the norm of complicated photo editing software. # Product The product featured is an AI-powered photo editing tool that simplifies complex tasks like subject isolation and background replacement. The tool automatically identifies and cuts out subjects from photos, allowing users to seamlessly integrate them into new scenes. It’s designed for anyone who wants to enhance their photos quickly and easily. The tool's USP is its AI-driven subject selection, which eliminates the need for manual editing and delivers professional-looking results in seconds. The product is demonstrated through a use case of a man jumping in front of a basketball court, with the background replaced to make him look like he is jumping over a building. The tool addresses the purchase barrier of complicated and time-consuming photo editing, making it accessible to everyone. # Visual style The ad has a modern and clean aesthetic, using bright colors and simple transitions. The editing is quick, showcasing the app's features in a fast-paced manner. The production quality is polished, but it maintains a UGC feel due to the informal presentation. The pacing is quick, with cuts timed to showcase the app's speed and efficiency. # Hooks Spoken: 00:00–00:05: Turn any photo into something interesting with AI. Text overlay: 00:01–00:03: Sélectionner un sujet (Inside UI element) / 00:02–00:03: Masquer le calque avec la sélection (Inside UI element) Visual: 00:00–00:01: A tall building with a red facade sits at the bottom of the frame. Above it is a vibrant blue sky with fluffy white clouds. Superimposed on this view is a phone screen, displaying an interface with a '+' symbol inside a button. The camera is stationary. / 00:01–00:03: The phone screen displays a photo of a Black man in orange pants and a striped shirt jumping on a basketball court. He is smiling and has his arms outstretched. He is wearing sunglasses and has dreadlocks. The background includes a blue sky, a basketball hoop, and houses in the distance. The camera zooms in slightly as the app begins to outline the man's figure with a dotted line. French language text overlays appear at the bottom of the image. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of needing advanced photo editing skills to create interesting images. # Value propositions - Transform photos with AI: The tool leverages AI to simplify complex photo editing tasks. # Benefits - Turns any photo into something interesting # Features - AI-powered photo editing - Automatic subject selection - Background replacement # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shown from the perspective of the app user. # Storyline - 00:00–00:01 The ad begins with a view of a cityscape that is behind a phone screen that has the app open on it. This provides a point of reference and is intended to demonstrate how easy it is to create an interesting image. - 00:01–00:03 The app imports an image of a man jumping in front of a basketball court. The software scans the image and begins outlining the subject (the man). This shows how easy it is to select the subject of the photo. - 00:03–00:05 The app removes the basketball court background and places the man into the sky behind the building. This is intended to demonstrate the simplicity of creating an interesting composite image using the app. The perspective is from the app user.

# Ad summary This ad demonstrates how to use the Adobe Photoshop app to remove the background from a photo of a dog. # Brand positioning Adobe Photoshop is presented as a user-friendly and accessible tool for photo editing. The ad focuses on the app's ability to quickly and easily remove backgrounds from photos, making it a practical solution for everyday users. The brand aims to occupy a space in the consumer's mind as a go-to app for simple yet effective photo editing tasks, aligning with a lifestyle of creativity and convenience. The brand pushes against the norm of complex photo editing software by offering a simplified mobile solution. # Product The Adobe Photoshop app is a mobile application designed for quick and easy photo editing. The ad demonstrates the app's background removal feature, which allows users to isolate subjects in their photos. The app is shown being used on a smartphone, highlighting its accessibility and convenience for on-the-go editing. The user selects the subject, and the app automatically removes the background. This feature addresses the purchase barrier of complex photo editing processes, offering a user-friendly solution for anyone looking to enhance their photos. # Visual style The ad has a clean and modern aesthetic, with bright colors and clear visuals. The editing style is straightforward, with smooth transitions and a focus on demonstrating the app's functionality. The production quality is polished, giving it a professional feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: Sélectionner (UI element) Visual: 00:00–00:01: The Adobe Photoshop logo is displayed in white text on a light blue background. / 00:01–00:03: A black dog with a white chest and a blue polka dot bandana is sitting on a sidewalk in front of a bright red wall. A person wearing light purple pants and white sneakers is holding the dog's yellow leash. A smartphone is on the ground to the right of the dog. The camera is stationary and at eye level with the dog. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex photo editing processes by offering a simplified mobile solution. # Value propositions - The app offers a user-friendly solution for anyone looking to enhance their photos. # Benefits - Quick and easy photo editing - Isolate subjects in photos - User-friendly solution # Features - Background removal feature - Mobile application # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the app's features and ease of use. # Storyline - 00:00–00:01 The ad opens with the Adobe Photoshop logo on a blue background. - 00:01–00:05 A photo of a black dog with a blue polka dot bandana sitting in front of a red wall is shown. - 00:01–00:03 The user selects the 'Sélectionner' option in the app. - 00:03–00:05 The user then selects the 'Pinceau de sélection rapide' option. - 00:05–00:12 The app begins to remove the background from the photo. - 00:12–00:15 The background is completely removed, leaving only the dog. - 00:15–00:16 The photo of the dog with the removed background is shown on a phone with a blue background. - 00:16–00:18 The Adobe logo is shown.

# Ad summary This ad shows a woman and a cat in a window, with a second window being added to the scene using a photo editing tool. # Brand positioning There is no brand explicitly featured in this ad. The focus is on the photo editing process and the creative possibilities it offers. The ad promotes the idea of transforming ordinary scenes into something more imaginative and visually appealing. The brand, though not explicitly named, positions itself as a tool for creative expression and visual storytelling, appealing to users who want to enhance their photos with unique and artistic elements. # Product The ad features a photo editing tool that allows users to add elements to their photos. The tool is shown in the process of adding a window scene to an existing image. The user can select a photo of a window with a woman and a cat and seamlessly integrate it into another image, creating a surreal and eye-catching effect. The tool addresses the barrier of limited creativity by providing an easy way to transform ordinary photos into something extraordinary. # Visual style The ad has a collage-style visual aesthetic, combining realistic and surreal elements. The production quality is polished, with clean lines and vibrant colors. The image treatment includes background removal and layering of different elements to create a seamless composition. The typography integration is minimal, with a focus on visual storytelling. The style is disruptive, contrasting the ordinary building facade with the imaginative floating window scene, designed to capture attention in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of limited creativity by providing an easy way to transform ordinary photos into something extraordinary. # Value propositions - Easy way to transform ordinary photos into something extraordinary - Control and precision offered by the software - Inspire viewers with the creative possibilities of the photo editing tool # Benefits - Transform ordinary photos into something more imaginative - Seamlessly integrate elements into new environments - Create surreal and eye-catching effects # Features - Photo editing tool - Selection tool - Background removal - Layering of elements # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows the photo editing process from the perspective of a user who is adding a window scene to an existing image. - Brand: The ad showcases the capabilities of the photo editing tool by demonstrating how it can transform ordinary photos into something more imaginative and visually appealing. # Storyline - The ad begins by showing a building facade with a window, where a woman and a cat are visible. This sets the scene and introduces the initial image that will be transformed. The perspective is from an external observer, showing the raw material before any editing takes place. The intention is to establish the starting point of the creative process. - Next, the ad shows a photo editing interface with a selection tool around the window scene. This highlights the process of isolating the desired element for manipulation. The perspective shifts to that of the user interacting with the editing tool, emphasizing the control and precision offered by the software. The intention is to demonstrate the ease of selecting and extracting specific parts of an image. - The ad then displays a floating window scene with a woman and a cat against a sky background. This showcases the final result of the editing process, where the selected element is seamlessly integrated into a new environment. The perspective is from an external observer, presenting the transformed image as a visually appealing and imaginative creation. The intention is to inspire viewers with the creative possibilities of the photo editing tool.

# Ad summary This ad demonstrates how to remove unwanted objects from photos using the Generative Remove feature in the PhotoDirector app. # Brand positioning PhotoDirector is presented as a user-friendly app that empowers users to easily edit photos. The brand aims to occupy a space in the consumer's mind as a go-to solution for quick and effective photo editing. The brand promotes simplicity and ease of use, contrasting with more complex or professional photo editing software. The brand positioning is functional, focusing on the simplicity and performance of its photo editing capabilities. # Product PhotoDirector is a photo editing app that allows users to easily remove unwanted objects from their photos using the Generative Remove feature. The app is designed for anyone who wants to quickly and effectively edit photos on their mobile device. The ad highlights the app's ability to seamlessly remove objects, leaving a natural-looking result. The app addresses the purchase barrier of complex photo editing software by offering a simple and intuitive solution. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the app's features. The editing style is simple and straightforward, with smooth transitions between shots. The production quality is high, giving the ad a professional feel. The pacing is consistent, with a steady rhythm that keeps the viewer engaged. # Hooks Text overlay: Lasso (Comment bubble) Visual: A full shot of a black dog with a white chest patch sitting on a sidewalk in front of a bright orange wall. The dog is wearing a blue polka dot bandana. A person's arm is visible on the left, holding a yellow leash. A black smartphone is on the ground to the right of the dog. A white text box with the word "Lasso" is visible at the bottom left of the frame. Dotted lines appear around the dog's leash, the phone, and some leaves on the ground. # Funnel stage Middle of funnel # Pain points The ad addresses the pain point of wanting to remove unwanted objects from photos but lacking the skills or tools to do so effectively. This is signaled by the initial photo with distracting elements and the subsequent demonstration of the app's object removal capabilities. # Value propositions - Easily remove unwanted objects from photos with the Generative Remove feature - Achieve natural-looking results with the object removal tool # Benefits - Easily remove unwanted objects from photos - Seamlessly remove objects - Natural-looking result # Features - Generative Remove feature - Object removal tool # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the app's features and capabilities. # Storyline - 00:00–00:01 The ad begins by showing a photo of a dog in front of an orange wall. The intention is to set the scene and introduce the photo that will be edited. - 00:01–00:02 Next, the ad demonstrates how to use the Generative Remove feature to remove the dog's leash, a phone, and some leaves from the photo. This is done by drawing a dotted line around the objects to be removed. The intention is to show the user how easy it is to use the app's object removal tool. - 00:02–00:03 Finally, the ad shows the edited photo with the unwanted objects removed. The intention is to showcase the app's ability to seamlessly remove objects and leave a natural-looking result.

# Ad summary This ad demonstrates the AI assistant feature in Photoshop on mobile. The AI assistant is used to remove people, adjust the coloring, blur the background, and make the sunset more dramatic. # Brand positioning Adobe Photoshop is positioned as the industry standard for photo editing, now enhanced with cutting-edge AI technology in its mobile version. It's a brand that values professional-grade results, providing users with powerful and intuitive tools to transform their photos easily. It aligns with a lifestyle of creativity and visual storytelling, appealing to both amateur and professional photographers who want to enhance their images quickly and effectively, pushing against the norm of complex editing processes by offering AI-driven simplicity and accessibility on mobile devices. It offers functional simplicity, performance, and power. # Product The AI assistant is a feature within the mobile version of Adobe Photoshop that allows users to easily edit their photos using voice commands. It is designed for anyone who wants to quickly and easily enhance their images without needing to use complicated manual editing tools. The AI assistant simplifies photo editing by interpreting voice commands and automatically applying adjustments such as removing people from the background, enhancing colors, blurring the background, and making sunsets more dramatic. The product offers a streamlined editing experience, saving time and effort while delivering professional-looking results. # Visual style The ad has a polished commercial aesthetic, blending a UGC feel with high-end production. The editing style includes quick cuts that are timed to the music. There are many jump cuts and smooth transitions, enhancing the fast-paced nature of the ad. The music is synched to the cuts. # Hooks Spoken: Remove all the people in the background. Text overlay: Inspire me / Describe what you want to do Visual: 00:00–00:02 The foreground shows a young woman standing on a beach, smiling and looking directly at the camera. She is wearing a green dress and holding a small purse. The background features the ocean, a pier with a Ferris wheel and roller coaster, and a sunset. The camera is stationary and captures a medium shot of the woman. / 00:02–00:03 The shot transitions to a screen recording of the Photoshop mobile app, displaying the beach photo. The user interface is visible with options such as "Inspire me," a text input field labeled "Describe what you want to do," and an AI Assistant icon. # Funnel stage Middle of funnel (Consideration) # Pain points The need to quickly and easily enhance images. # Value propositions - The AI assistant in Adobe Photoshop mobile allows users to quickly and easily enhance images using voice commands, saving time and effort while delivering professional-looking results. # Benefits - Easily edit your photos using voice commands - Quickly and easily enhance images - Simplify photo editing - Saving time and effort - Delivering professional-looking results. # Features - AI assistant # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the customer's point of view, as the audience experiences the product through her direct usage and interaction. # Storyline - 00:00–00:02 A woman stands on a beach as the ad begins. - 00:02–00:06 00:02–00:06 She uses the AI assistant in the mobile app to remove all the people in the background. - 00:06–00:07 00:06–00:07 The product suggests actions like 'Remove wires' and 'Add dreamy glow'. - 00:07–00:10 00:07–00:10 She then uses the AI assistant to make the colors pop more. - 00:10–00:16 00:10–00:16 She adjusts the hue, saturation, and lightness before blurring the background with the AI assistant. - 00:16–00:17 00:16–00:17 The product suggests actions like 'Add caption text' and 'Remove wires'. - 00:17–00:20 00:17–00:20 She uses the AI assistant to make the sunset more dramatic. - 00:20–00:24 00:20–00:24 She adjusts the strength and density of the edits. - 00:24–00:25 00:24–00:25 The product suggests actions like 'Select area' and 'Light and color'. - 00:25–00:28 00:25–00:28 She uses the AI assistant again to make the sunset more dramatic. - 00:28–00:33 00:28–00:33 The ad ends by displaying a split screen of the before and after.

# Ad summary This ad uses AI to generate an image of a dog. The ad shows a dog with a blue bandana sitting in front of an orange wall. To the left of the dog is an image of a person holding a leash with a dog and a phone on the ground. The ad has a button that says "Generate". # Brand positioning There is no brand explicitly featured in this ad. The ad focuses on the functionality of an AI image generation tool, showcasing its ability to create images based on user prompts or existing visuals. The absence of a specific brand allows the ad to highlight the technology's capabilities in a neutral and universally appealing manner, emphasizing its potential for various applications without being tied to a particular brand identity or market position. # Product The product being advertised is an AI image generation tool. The ad demonstrates the tool's ability to create images based on existing visuals. The ad shows a dog with a blue bandana sitting in front of an orange wall. To the left of the dog is an image of a person holding a leash with a dog and a phone on the ground. The AI tool is able to generate an image of the dog based on the existing visuals. # Visual style The ad has a clean and modern visual style. The colors are bright and vibrant. The image is well-lit and in focus. The overall style is designed to be eye-catching and appealing to a wide audience. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - AI image generation # Benefits - Generate images # Features - AI image generation # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the capabilities of its AI image generation tool. # Storyline - The ad begins by showing a person holding a leash with a dog and a phone on the ground. This is intended to show the user the starting point for the AI image generation tool. The perspective is from the brand, showing the user what the AI tool can do. - The ad then shows the AI image generation tool generating an image of the dog. This is intended to show the user the end result of the AI image generation tool. The perspective is from the brand, showing the user what the AI tool can do.

# Ad summary This ad demonstrates the 'Ajuster la zone' feature in the Adobe Lightroom application. The ad shows how the feature enables users to change the colors in a photograph. # Brand positioning This ad presents Adobe Lightroom as an innovative and user-friendly application. The ad does not mention any competitors or make direct comparisons, it focuses instead on the utility and ease of use of Adobe Lightroom's 'Ajuster la zone' feature, which allows users to change the colors in a photograph. The brand aims to occupy a space in the consumer's mind as a functional tool, accessible to both professional photographers and amateur photo editors. # Product The product featured is Adobe Lightroom, a photo editing software application. The ad demonstrates its 'Ajuster la zone' feature, which allows users to change the colors in a specific portion of a photo. The product is shown in use on a mobile device and the ad implies it is easy to use, even for those without technical expertise. The user is shown using sliders to alter the hue and saturation of a selected area of the photograph. The 'Ajuster la zone' feature allows the user to edit specific parts of an image without affecting other colors in the photograph. The ad appeals to users who want creative control over the photos on their phone, and who want to easily and precisely edit them. # Visual style The ad has a clean and polished aesthetic, focusing on clear visuals of the app's interface and the photo being edited. The editing style features quick cuts to demonstrate the feature in real time. The production quality is high, giving a professional feel. The pacing is fast, with cuts timed to coincide with the actions within the app. # Hooks Text overlay: Appuyer sur Sélectionner (Adobe Lightroom UI) Visual: 00:00–00:01: A bright upward angle shot of a person with short blonde hair standing outside with their arms raised above their head. They wear a large floral dress that is predominantly white and blue. The background is solid orange. The photo is well-lit, and the colors are highly saturated. / 00:01–00:02: The shot remains the same, but the background changes to a bright blue sky. A pop-up in the bottom left says 'Appuyer sur Sélectionner'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is a lack of creative control over the colors in your photos. # Value propositions - The 'Ajuster la zone' feature allows you to change the colors in a photograph, and the 'Teinte' and 'Saturation' settings give you precise control over the hues and intensity of the colors. # Benefits - Easily change the colors in a photograph. # Features - Ajuster la zone - Teinte - Saturation # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This ad is presented entirely from the perspective of a user within the app interface, guiding the viewer through the process. # Storyline - 00:00–00:01 The ad opens with a bright, upward-angle photo of a person wearing a floral outfit, meant to draw the viewer's eye and signal that this is a video about visuals. - 00:01–00:02 00:01–00:02: The perspective shifts to that of a user interacting with the Adobe Lightroom app. The user selects 'Appuyer sur Selectionner', indicating the first step in the process. This introduces a sense of interactivity and guides the viewer through the app's function. - 00:02–00:05 00:02–00:05: The user is then shown adjusting 'Teinte' (hue) and 'Saturation' on the selected area of the image. This step is shown in real-time, allowing the viewer to see how quickly and easily colors can be altered in the photo. This perspective illustrates how simple the process is to perform with the app. - 00:05–00:06 00:05–00:06: The altered photo is once again shown without any UI, indicating the final result and demonstrating the effectiveness of the Adobe Lightroom feature. - 00:06–00:07 00:06–00:07: The ad lingers on the altered photo, ending the demonstration and allowing the viewer to appreciate the end result.

# Ad summary This ad showcases the photo editing capabilities of a software, featuring a person jumping in front of a red building and blue sky. The ad highlights the software's ability to isolate and manipulate different elements within an image. # Brand positioning The brand is presented as a provider of sophisticated photo editing software, designed for users who want precise control over their images. The brand aims to occupy a space in the consumer's mind as a tool for creative expression and detailed manipulation of photos. The brand aligns with values of precision, creativity, and control, promoting a lifestyle of digital artistry. The brand pushes against the norms of basic photo editing apps by offering advanced features and detailed control. The brand positioning is functional, emphasizing performance and precision in photo editing. # Product The product is a photo editing software that allows users to isolate and manipulate different elements within an image. The software is for users who want precise control over their photo editing process. The software features include the ability to work with layers ("Calques"), allowing users to edit specific parts of an image independently. The software allows users to isolate and manipulate different elements within an image, as demonstrated by the ability to select and edit the portrait, red building ("Bâtiment rouge"), and cloudy sky ("Ciel nuageux") separately. The ad addresses the purchase barrier of complexity by visually demonstrating the software's intuitive interface and ease of use. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif includes floating UI elements and layered images to showcase the software's capabilities. The image treatment includes background removal and drop shadows to create depth and separation. The ad mimics a platform-native style by showcasing a software interface, but contrasts it with a high-design aesthetic. The typography is integrated in a clean and legible manner, typical of software interfaces. The visual style aims to be disruptive and eye-catching, enhancing scannability and stop power in feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the frustration of limited control in basic photo editing apps, where users cannot precisely manipulate individual elements within an image. This is signaled by the software's ability to isolate and edit the portrait, red building, and cloudy sky separately. # Value propositions - Precise control over photo editing process through the ability to work with layers ("Calques") - Creative expression through the ability to edit specific parts of an image independently - Detailed digital artistry through the ability to select and edit the portrait, red building ("Bâtiment rouge"), and cloudy sky ("Ciel nuageux") separately # Features - Ability to work with layers ("Calques") - Ability to edit specific parts of an image independently - Ability to select and edit the portrait, red building ("Bâtiment rouge"), and cloudy sky ("Ciel nuageux") separately # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the capabilities of its photo editing software. - Customer: The ad shows the perspective of a user interacting with the software's interface, selecting different layers to edit. # Storyline - The ad opens with a person jumping in front of a red building and blue sky, showcasing a dynamic and visually appealing scene. This is intended to grab the viewer's attention and set the stage for demonstrating the software's capabilities. The audience experiences this from the brand's perspective, highlighting the potential for creative expression with their software. - The ad then transitions to showing the software's interface, with floating images representing different layers of the photo (portrait, red building, and cloudy sky). This demonstrates the software's ability to isolate and manipulate specific elements within an image. The audience experiences this from the brand's perspective, showcasing the software's features and ease of use. - The ad concludes with a menu displaying options to select different layers (portrait, red building, and cloudy sky), further emphasizing the software's precise control over individual elements. This reinforces the software's value proposition of detailed photo editing capabilities. The audience experiences this from the brand's perspective, highlighting the software's intuitive interface and functionality.

# Ad summary The ad demonstrates how to multiply an image of yourself in a photo using Adobe Photoshop. # Brand positioning This ad showcases Adobe Photoshop as a user-friendly tool that allows anyone to easily create interesting visual effects. The ad promotes creativity, self-expression, and individuality. It makes Photoshop seem accessible to a younger, style-conscious generation. # Product The ad features Adobe Photoshop and its new "harmonize" feature. This tool lets users add multiple images of themselves on top of one another in the same image. The feature allows users to remove the background of the added image and harmonize it with the background, making it easy to create unique and stylized photos. The value is that this feature makes it easy to create an interesting image. # Visual style The visual style is user-generated content with a focus on high-quality product shots. The editing style has quick cuts to maintain a fast pace, with smooth transitions. The aesthetic is authentic and fun, making Photoshop seem cool. # Hooks Spoken: 00:00–00:02 Male 1: J'ai besoin d'un nouveau post sur Instagram. Text overlay: 00:02–00:03 CETTE PHOTO EST PAS MAL MAIS (comment bubble) Visual: 00:00–00:02 A young man with medium brown skin is sitting in the bed of a dark colored truck. He is wearing baggy ripped jeans, a plaid button-down shirt, a camouflage vest, a bandana, and white tennis shoes. He is sitting cross legged with a laptop in his lap. His laptop has a colorful case with a skull on it. There is a large jug next to him. The truck is parked in a parking garage. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is a content creator that is looking to make an Instagram post but is unhappy with their image quality and effect. # Value propositions - Create interesting visual effects easily # Benefits - Histoire de rendre cette photo encore plus stylée qu'elle est stylée # Features - Remove background - Harmonize # Call to action None used. # Social proof - "Merci Adobe!" - Male 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a content creator, as he walks through how to use Adobe Photoshop, to improve photos. # Storyline - 00:00–00:02 The content creator is sitting in the bed of a truck with his laptop, mentioning that he needs a new Instagram post. - 00:02–00:08 He recalls his previous attempt at a post, but he was not happy with the final look. He gets up and says "alright" - 00:12–00:14 He says "pour commencer on va se rendre sur Photoshop et importer une photo de base" as he opens Photoshop. - 00:15–00:17 As he imports an image into the program he says "on va y ajouter une nouvelle image." - 00:18–00:20 He says "sur cette image on va retirer l'arrière plan." - 00:21–00:23 He says "ça va permettre de pouvoir se multiplier sur une photo". - 00:24–00:30 As he adds another image, he says "vous pouvez ensuite répéter cette opération avec d'autres photos. Histoire de rendre cette photo encore plus stylée qu'elle est stylée". - 00:30–00:35 He says, "une fois terminé, vous pouvez utiliser harmoniser, nouvelle fonctionnalité d'Adobe." - 00:36–00:41 He says, "Utiliser l'option 'harmoniser' sur tout le due vous avez ajouté sauf l'image de base". - 00:41–00:45 He says, "Vous pouvez ensuite enregistrer et... Voici le résultat!" - 00:45–00:48 He exits the parking garage and says, "Merci Adobe!"

# Ad summary This ad demonstrates how to use Adobe Photoshop on your laptop to remove the background of an image. The app also allows you to multiply yourself in a photo using the harmonize option. # Brand positioning The brand being advertised is Adobe Photoshop. The ad positions the brand as a simple solution that allows people to edit photos from their laptops. The brand is following category norms by demonstrating a tool that can make photo editing more efficient. The brand promotes itself as functional and versatile. # Product The advertised product is Adobe Photoshop, which allows users to edit their photos. The product allows users to add a new image and remove the background, which can then be used to multiply the person in the photo. The ad is demonstrating the Harmonize feature of the app. # Visual style The ad has a polished commercial feel. There are a mix of static shots and jump cuts. The pacing is consistent. The cuts, text, and product actions are timed to the voiceover. # Hooks Spoken: 00:00–00:01 J'ai besoin d'un nouveau post. Text overlay: 00:00–00:01 J'AI BESOIN D'UN NOUVEAU POST Visual: 00:00–00:02 A man sits in the bed of a pickup truck parked in a parking garage. He is using a laptop with a colorful sticker on the top. The man is wearing a plaid shirt, camouflage vest, baggy, acid-wash jeans, and white sneakers. He is also wearing a bandana on his head and a cross necklace. There are bottles in the truck bed with him. He is typing on the laptop. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration or problem that the product is solving is needing a new image to post and the ability to edit it. # Value propositions - Adobe Photoshop lets you add a new image and remove the background, which can then be used to multiply the person in the photo # Benefits - Remove the background - Multiply yourself in a photo # Features - Add a new image - Remove the background - Harmonize option # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a person using the Photoshop app. # Storyline - 00:00–00:01 A man in a truck bed states that he needs to create a new post. - 00:01–00:03 00:01–00:03 The man uses the Photoshop app on his laptop to add a new image and remove the background. - 00:03–00:07 00:03–00:07 The man removes the background of the image. - 00:07–00:12 00:07–00:12 The man states that the app will allow him to multiply himself in the image by using the harmonize option. The ad shows the final result. - 00:12–00:15 00:12–00:15 The man returns to sitting in the truck bed. He then runs out of the truck and away, stating, "Merci, Adobe."

# Ad summary This ad features two people wearing colorful crocheted tops in front of a brightly colored wall. The ad is visually striking and aims to capture attention with its vibrant colors and unique fashion. # Brand positioning The brand is presented as bold, colorful, and unconventional. It aligns with values of self-expression, creativity, and individuality. The brand pushes against the norms of mainstream fashion by promoting unique, handmade items. The brand positioning is emotional, focusing on empowerment and fun through fashion. # Product The featured product is a handmade crocheted top. The tops are sleeveless and feature a patchwork design with various bright colors including blue, green, white, pink, and yellow. The tops appear to be made from yarn and have a loose, open weave. The product is for individuals who appreciate unique, handmade fashion and want to express their individuality through clothing. The ad highlights the vibrant colors and unique design of the tops, suggesting they are worth trying for their aesthetic appeal and self-expression. # Visual style The ad has a highly polished, studio-shot production quality with a vibrant and colorful aesthetic. The visual motifs include bold color blocking and a focus on handmade textures. The image treatment involves color enhancement to make the colors more saturated and eye-catching. The typography integration is minimal, allowing the visuals to take center stage. The style is disruptive, contrasting with typical fashion ads by embracing a more unconventional and artistic approach. This style enhances scannability and stop power in feed by standing out from more conventional ads. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Customer: The POV is from a customer's perspective, showcasing the product in a lifestyle setting. - Brand: The POV is also from the brand, presenting a vibrant and unconventional image. # Storyline - The ad opens with a vibrant and colorful scene featuring two people wearing unique crocheted tops. The intention is to immediately grab the viewer's attention with the striking visuals. The audience experiences this from the brand's perspective, showcasing its bold and unconventional style. - The two people are positioned in front of a brightly colored wall, further emphasizing the ad's colorful theme. This reinforces the brand's message of self-expression and individuality. The audience experiences this from a customer's perspective, seeing how the product can be incorporated into a vibrant lifestyle. - The overall narrative is a celebration of unique fashion and self-expression. The ad aims to inspire viewers to embrace their individuality and stand out from the crowd. The audience experiences this from both the brand's and the customer's perspectives, seeing the product as a means of personal empowerment.

# Ad summary This ad demonstrates how to use Adobe Photoshop to remove the background from a photo and place the subject in front of a new background. # Brand positioning Adobe Photoshop is presented as a user-friendly tool that allows users to easily edit photos on their mobile devices. The brand aims to occupy the space of accessible and creative photo editing, aligning with a lifestyle of creativity and self-expression. The brand pushes against the norm of complex photo editing software by offering a simplified mobile version. The brand positioning is functional, focusing on simplicity and ease of use. # Product Adobe Photoshop is a mobile app that allows users to edit photos. The app is for anyone who wants to easily edit photos on their mobile device. The ad demonstrates how to remove the background from a photo and place the subject in front of a new background. The app features include the ability to select the subject of a photo, remove the background, and place the subject in front of a new background. The ad addresses the purchase barrier of complex photo editing software by offering a simplified mobile version. The ad tells the viewer that this product is worth trying because it is easy to use and allows them to create professional-looking photos. # Visual style The ad has a bright and colorful aesthetic, with a focus on showcasing the app's features. The editing style is quick and dynamic, with fast cuts and transitions. The production quality is polished, giving the ad a professional feel. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:01 [Upbeat] Wow! Visual: 00:00–00:01 A blue screen displays the white "Adobe Photoshop" logo in the center. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that complex photo editing software can be difficult to use. # Value propositions - Easily edit photos on your mobile device - Create professional-looking photos with ease # Benefits - Easy to use - Create professional-looking photos # Features - Mobile app - Ability to remove the background from a photo - Ability to place the subject in front of a new background # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with the Adobe Photoshop logo on a blue background. - 00:01–00:03 00:01–00:03 A grid of colorful photos is shown. This is intended to convey the variety of images that can be edited using the app. - 00:03–00:09 00:03–00:09 A man is shown on a basketball court. The app is used to select the man and remove the background. This is intended to demonstrate the app's ability to easily remove backgrounds from photos. - 00:09–00:14 00:09–00:14 The man is placed in front of a new background. This is intended to demonstrate the app's ability to easily place subjects in front of new backgrounds. - 00:14–00:16 00:14–00:16 The edited photo is shown on a phone screen. This is intended to show the final result of the editing process. - 00:16–00:18 00:16–00:18 The Adobe logo is shown again with the word "Installer" below it. This is intended to encourage viewers to download the app.

# Ad summary This ad features a content creator showing viewers how she uses the new AI assistant in Photoshop on mobile to fix imperfections or make simple changes to her photos. She addresses the pain point of trying to capture perfect photos while hosting a dinner party and highlights the ability to remove clutter, add drinks, and fix lighting using text prompts. # Brand positioning Adobe is presented as a forward-thinking innovator of practical and intuitive software for enhancing photography. The brand is positioned as empowering content creators to effortlessly achieve visually impressive results by leveraging accessible AI technology. Adobe's tone is modern, user-friendly, and focused on enabling individuals to elevate their creative output with simple and efficient tools. The product directly addresses the common frustration of imperfect photos by offering a convenient and powerful solution. The brand is positioned as essential for anyone looking to enhance their digital imagery and elevate their content. # Product The featured product is the new AI assistant in Photoshop on mobile, which enables users to edit photos using text prompts. It is designed for anyone who wants to quickly and easily improve their photos directly from their mobile device. The AI assistant helps users remove background clutter, add full drinks to glasses when they forgot to take finished tablescape shots, blend gaps between tables, remove power lines, and fix shadowy lighting. The AI assistant is promoted as a way to get the edit users want faster and to get the perfect shot, even when they are busy hosting events and don't have time to capture the perfect photo. A key selling point is the ability to type in text prompts for what the user wants to change. The AI Assistant allows you to try ideas in your head for future parties to come. # Visual style The ad has a polished, lifestyle-oriented aesthetic, characteristic of content made for social media. It uses natural light during the daytime shots, with occasional shifts to darker, evening settings to show the product's capabilities in varied lighting conditions. The editing style combines quick cuts of the B-roll footage of the party and screenshots of the Photoshop app. The cuts per minute average around 25-30 BPM. The pacing stays relatively consistent throughout the ad. The visual style and audio sync up when the app’s prompts pop up as the woman is describing them. # Hooks Spoken: 00:00–00:02 Female 1: When I'm busy hosting a dinner party, I almost never get the perfect photo. Text overlay: 00:00–00:02 When I'm busy hosting a dinner party, / 00:00–00:02 #adobephotoshopartner / 00:02–00:03 I almost never get the perfect photo. Visual: 00:00–00:02 A medium shot of a fair-skinned woman with long brown hair, wearing a white dress, as she walks by a table that is set up outside. She is smiling and looking at the table. The table is covered with a blue and white checkered tablecloth and has plates, bowls, wine glasses, and candles on it. In the background is a green yard, a wooden fence, and greenery. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of capturing perfect photos while hosting a dinner party or other event. The speaker implies that attention is divided between hosting duties and photography, leading to imperfect or missed shots. Visual description: The creator is shown setting up the party, implying that the tasks take away attention from being able to take photos. # Value propositions - Using text prompts to edit photos - AI assistant is easily accessible on your mobile device. - The ability to type in text prompts for what you want to change to your photos # Benefits - Get the edit you want faster - Get that perfect shot after all - Stop stressing about rushing through the evening - Play around with ideas for future parties # Features - AI Assistant in Photoshop on mobile - Text prompts - Remove background clutter - Add full drinks to glasses - Blend gaps between tables - Remove power lines - Fix shadowy lighting # Call to action You can try it free for a limited time. # Social proof - "But as someone who spends weeks planning the perfect event, it's so nice to have Photoshop AI Assistant so that I can now get the perfect photo too" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered by a creator describing her experiences and demonstrating how the product helps her. # Storyline - 00:00–00:02 00:00–00:02 The creator explains that when she is busy hosting a dinner party, she almost never gets the perfect photo. The intention is to establish a relatable pain point and introduce the problem that the product aims to solve. The audience is experiencing the ad from the creator's perspective. The tone is casual and friendly. - 00:02–00:09 00:02–00:09 The creator shows B-roll footage of herself setting up a dinner party. The intention is to show the tasks that take away attention from being able to take photos. The audience is experiencing the ad from the creator's perspective. The tone is aspirational. - 00:09–00:17 00:09–00:17 The creator announces that she is partnering with Adobe to introduce the new AI assistant in Photoshop on mobile, which helps her get the edit she wants faster and get that perfect shot after all. The intention is to introduce the product as a solution to the problem of taking the perfect pictures while hosting. The audience is experiencing the ad from the brand’s perspective, and the tone is informative. - 00:17–00:29 00:17–00:29 The creator shows B-roll footage of her using the AI assistant. The intention is to demonstrate how the product works. The audience is experiencing the ad from the creator's perspective. The tone is informative and practical. - 00:29–00:37 00:29–00:37 The creator states that her backyard is full of power lines, but they are now so easy to remove. She can stop stressing about rushing through the evening before the sun starts to set since she can even fix shadowy lighting. The intention is to highlight key features and benefits of the AI assistant. The audience is experiencing the ad from the creator's perspective. The tone is relieved and enthusiastic. - 00:37–00:42 00:37–00:42 The creator adds that it is even fun to play around with some ideas in her head for future parties. The intention is to highlight an additional use case of the AI assistant. The audience is experiencing the ad from the creator's perspective. The tone is light and playful. - 00:42–00:52 00:42–00:52 The creator shares that as someone who spends weeks planning the perfect event, it's so nice to have Photoshop AI assistant so that she can now get the perfect photo too, no matter how chaotic the dinner party. She adds that you can try it free for a limited time. The intention is to provide reassurance and encourage trial. The audience is experiencing the ad from the creator's perspective. The tone is confident and inviting.

# Ad summary This ad demonstrates how to use the Adobe Lightroom mobile app to edit the colors in a photo. The ad shows a photo of two people in colorful outfits, and then demonstrates how to use the app to change the colors of the flowers in the photo. # Brand positioning This ad presents Adobe Lightroom as an accessible and user-friendly tool for photo editing. The brand is positioned as empowering users to enhance their photos with ease, regardless of their skill level. The ad focuses on the app's ability to manipulate colors, suggesting a focus on creative expression and customization. The brand aligns with a lifestyle of visual creativity and self-expression, pushing against the norm of unedited or filtered photos by offering a tool for precise and artistic adjustments. The brand positioning is functional, emphasizing the simplicity and effectiveness of the app's features. # Product The ad features the Adobe Lightroom mobile app, a photo editing tool that allows users to adjust various aspects of their photos, with a focus on color manipulation. The app is shown being used to adjust the hue, saturation, and luminance of specific elements within a photo. The product is for anyone who wants to enhance their photos with precise color adjustments. The ad highlights the app's user-friendly interface, featuring sliders for easy adjustments. The USP is the ability to selectively adjust colors within a photo, allowing for targeted enhancements. The ad shows the app being used to edit a photo of flowers, suggesting use occasions such as enhancing nature photography or adding creative flair to portraits. The ad addresses the purchase barrier of complexity by showcasing the app's intuitive interface and easy-to-use sliders, making it accessible to users of all skill levels. The ad tells the viewer that this product is worth trying because it offers a simple and effective way to enhance their photos with precise color adjustments. # Visual style The ad has a polished and vibrant aesthetic, with a focus on bright colors and clean visuals. The editing style is smooth, with transitions between the photo and the app screen recording. The production quality is high-end, giving the ad a professional and sophisticated feel. The pacing is moderate, allowing viewers to clearly see the app's features and how they are used. # Hooks Text overlay: 00:00-00:01 Ajouter à partir de Photos (UI element) Visual: 00:00–00:01: A vibrant, full shot of two people standing against a brightly colored wall. On the left, a person with a shaved head, wearing colorful crochet clothing and jewelry, looks to the right. On the right, a person with a mullet and sunglasses, wearing a colorful crochet vest and white pants, looks to the left. A UI element appears at the bottom of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex photo editing software by showcasing the app's intuitive interface and easy-to-use sliders. This is signaled by the visual demonstration of adjusting the sliders and the resulting color changes in the photo. # Value propositions - The Adobe Lightroom mobile app offers a simple and effective way to enhance your photos with precise color adjustments. # Benefits - Enhance photos with precise color adjustments - Add creative flair to portraits - Easy-to-use interface # Features - Hue adjustment - Saturation adjustment - Luminance adjustment # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and capabilities of the Adobe Lightroom mobile app. # Storyline - 00:00–00:01 The ad opens with a vibrant photo of two people in colorful outfits standing against a brightly colored wall. - 00:01–00:02 The ad transitions to a screen recording of the Adobe Lightroom mobile app, showing the user interface with a photo of a flower. - 00:02–00:04 The user adjusts the hue, saturation, and luminance of the flower using the app's sliders, demonstrating the color manipulation capabilities.

# Ad summary This ad demonstrates how to use the object selection tool. It shows a person jumping in front of a blue sky. It then shows how to select the subject and mask the overlay to create the illusion that the person is jumping over a red building. # Brand positioning The ad does not feature any identifiable brands. # Product This ad demonstrates a product feature within a photo editing app: the object selection tool. The ad shows how to select a specific object within a photo and then mask an overlay to create interesting illusions. # Visual style The ad has a simple, clean aesthetic. The focus is on the product and how to use it. The editing is quick and to the point. The production quality is high. # Hooks Visual: 00:00–00:01 View of a red building against a bright blue sky with white clouds. The camera is still and at eye level. There is a plus icon with a graphic of a landscape inside a rounded square in the middle-left side of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad shows the features of the product from the brand's perspective. # Storyline - 00:00–00:01 The ad shows a shot of a blue sky and the red building. - 00:01–00:02 An image of a person jumping in front of a blue sky overlay the original shot. - 00:02–00:05 The person in the shot is automatically selected by the object selection tool and then masked into the original shot to make it seem that the person is jumping over the red building.

# Ad summary This ad demonstrates the Adobe Photoshop application. A person stands in a field of yellow flowers and the ad shows the extraction of the person using the application. The extraction is then used with another background. The application is user-friendly and easy to navigate. # Brand positioning Adobe Photoshop is a creative suite used by creators, photographers, and graphic designers to make digital content. The brand aims to occupy a space in the consumer's mind as a tool that makes image editing easy and fun. The brand's tone is cool and inviting. The brand follows the category norm of providing a product for creativity, but pushes against the norm by simplifying the editing process into a seamless process. # Product Adobe Photoshop is a software product that allows users to edit photos. In the ad, Photoshop is being used to remove the background from a photo and change the hue and saturation of the removed part. It is implied that the product can be downloaded to a mobile phone. It is implied that the product can be used for anyone. The ad tells the viewer that the product is easy to use. # Visual style The ad has a polished commercial aesthetic with bright, natural lighting. The editing style uses quick cuts to show the different editing features of the Adobe Photoshop app. The pacing is fast to keep the viewer engaged. # Hooks Spoken: [Singing in French] Text overlay: Adobe Photoshop Visual: 00:00–00:01 A person is standing in a field of yellow flowers. The person's arms are raised and bent, creating a frame above their head. The person has short, blonde hair and is wearing a floral dress. The camera angle is low looking up at the person. The sky is blue. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the amount of time it takes to edit and change the background of photos. # Value propositions - Adjust hue and saturation with an easy-to-use slider # Benefits - Edit photos with ease # Features - Adjust color - Select background - Remove background # Call to action Installer # Social proof - None used. # Point of view - Brand 100% – The ad is presented through the brand's official visuals and demonstrations of the product. # Storyline - 00:00–00:01 The ad begins with a phone displaying a photo of a person with arms raised in a field. - 00:01–00:03 The phone then displays how the app can select the subject of the photo. - 00:04–00:08 The selected area of the photo is then adjusted using hue and saturation. - 00:08–00:13 The photo subject is then extracted from its background and changed to another photo. - 00:14–00:16 The ad ends with the Adobe logo and a button to install the application.

# Ad summary This image ad for Adobe Photoshop features a person sitting at a desk working on a computer. The tagline is "Alles außer gewöhnlich," meaning "Anything but ordinary." # Brand positioning Adobe Photoshop is positioned as the go-to software for creating extraordinary, unconventional, and high-quality digital art. The brand aligns with a lifestyle of creativity and innovation, pushing against the norms of ordinary design. The brand focuses on emotional and functional aspects for its users, empowering them to bring their artistic visions to life while also providing the tools and capabilities needed for professional-grade work. # Product Adobe Photoshop is a software used for creating and editing digital images. The ad features a person working on a computer, with the Adobe Photoshop application likely running on the display. The product is for digital artists, designers, photographers, and other creatives who want to produce high-quality and unconventional visuals. The product's USP is the ability to create extraordinary and professional-grade images and designs. The moment of use is during the creative process, when a person is working on their computer to bring their ideas to life. The ad addresses the purchase barrier of potentially complex software by showcasing the potential for users to create something unique and extraordinary. # Visual style The ad uses a clean and modern aesthetic with a focus on a creative workspace setting. The production quality appears to be high, suggesting a studio shot or professionally staged environment. The visual motif includes a blurred background to keep the focus on the person and their work. The image treatment involves subtle color grading to enhance the colors and create a visually appealing composition. The typography integration is simple and bold, ensuring the message is clear and easy to read. The ad contrasts with a more platform-native style, aiming for a high-design look that can stand out in a feed. # Hooks Headline: Alles außer gewöhnlich. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential frustration of creative professionals and hobbyists who are tired of producing conventional, ordinary work and seek to create something unique and extraordinary, as signaled by the text “Alles außer gewöhnlich” (Anything but ordinary). # Value propositions - Create something extraordinary with Adobe Photoshop. # Benefits - Anything but ordinary # Features - Adobe Photoshop # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand advertising the Photoshop software for creating extraordinary digital art. # Storyline - The ad opens with the phrase "Alles außer gewöhnlich," meaning "Anything but ordinary" in English. This headline is meant to set the stage for the product being anything but ordinary, capturing the viewer’s attention with the promise of something exceptional. The brand is establishing the tone. - A person is shown sitting at a desk in front of a computer, likely using Adobe Photoshop to create digital art. This demonstrates a typical use case for the product and shows the viewer that the product is accessible for their creative projects. The ad is showing the perspective of a brand that wants to show real-world usage. - The visual presentation of a person working on their computer with Photoshop underscores the software's role in bringing extraordinary digital art to life. By focusing on the act of creation, the ad emphasizes the product's value in turning ordinary ideas into something extraordinary. This reinforces the message that the software is essential for creative professionals and hobbyists alike. The ad is from the brand’s perspective, highlighting the software's ability to produce high-quality and unconventional visuals.

# Ad summary The ad shows a before and after of a dog photo that has been edited using Adobe's Generative Fill tool. The original photo shows a dog sitting on a sidewalk with a person and a phone in the background. The edited photo shows the dog sitting on the sidewalk with a plain orange background. # Brand positioning This ad promotes Adobe's creative software, positioning it as a tool that empowers users to easily edit and enhance their photos. The brand aims to occupy a space in the consumer's mind as an innovative and user-friendly solution for creative tasks. The brand promotes simplicity and ease of use, suggesting that even complex edits can be achieved with minimal effort. The brand positioning is functional, focusing on the performance and simplicity of its software. # Product The ad features Adobe's Generative Fill tool, a feature within its creative software suite that allows users to easily remove and replace elements in their photos. The tool is showcased through a before-and-after example, demonstrating its ability to remove a person and a phone from the background of a dog photo, replacing them with a plain orange background. The USP is the tool's ability to seamlessly fill in the removed areas, creating a natural and professional-looking result. The ad addresses the purchase barrier of complex photo editing by showcasing the tool's ease of use and effectiveness. # Visual style The ad has a clean and modern visual style. The before-and-after comparison is presented in a straightforward manner, with the edited photo having a plain orange background. The production quality is high, with the images appearing well-lit and professionally edited. The visual motif is a side-by-side comparison, highlighting the difference between the original and edited photos. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that complex photo editing can be frustrating and time-consuming. The visual of the original photo with the cluttered background signals the frustration of unwanted elements in a photo. # Value propositions - Easily remove unwanted elements with Generative Fill - Achieve professional-looking results with minimal effort # Benefits - Easily remove unwanted elements from photos - Replace backgrounds with a clean and professional look # Features - Generative Fill tool - Seamless removal of unwanted elements - Easy background replacement # Call to action None used. # Point of view - Brand: The ad showcases the capabilities of Adobe's Generative Fill tool, demonstrating its ability to seamlessly remove unwanted elements from a photo and replace them with a clean background. # Storyline - The ad presents a before-and-after comparison of a dog photo. The original photo shows the dog with a person and a phone in the background, while the edited photo shows the dog with a plain orange background. This is intended to showcase the capabilities of Adobe's Generative Fill tool from the brand's perspective.