How Ollie Advertises on Meta

# Ad summary This ad promotes Ollie, a fresh dog food subscription service. The ad features a variety of Ollie's fresh food products, bowls, and accessories, emphasizing the brand's commitment to quality and customer satisfaction with a 30-day happiness guarantee. # Brand positioning Ollie is presented as a premium, health-focused dog food brand that prioritizes fresh, high-quality ingredients. The brand aims to occupy the space of a convenient and trustworthy provider of nutritious meals for dogs, emphasizing a commitment to canine well-being and customer satisfaction. Ollie aligns with values of health, convenience, and transparency, pushing against the norms of traditional, processed pet food. The brand positioning is both functional, offering balanced nutrition, and emotional, promoting the happiness and health of pets. # Product Ollie is a fresh dog food subscription service that delivers pre-portioned, balanced meals made with high-quality ingredients. The product range includes various recipes such as Lamb Dish with Cranberries, Pork Dish with Apples, and Turkey Dish with Blueberries. These meals are designed to provide optimal nutrition and cater to different dietary needs. The food is packaged in sealed, ready-to-serve containers and pouches, ensuring freshness and convenience. Ollie addresses the purchase barrier of uncertainty by offering a '30 day happiness guarantee or your money back,' emphasizing a risk-free trial for new customers. # Visual style The ad features a clean, well-lit studio shot with a focus on product presentation. The visual motif is a curated flatlay arrangement of Ollie's products, emphasizing variety and quality. The image treatment includes soft lighting and color grading to create an appealing and trustworthy aesthetic. The typography is large and legible, ensuring scannability. The style contrasts with typical lo-fi or UGC pet food ads, aiming for a high-design, premium feel that enhances brand credibility. # Hooks Headline: 30 day happiness guarantee or your money back # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and risk associated with trying a new dog food brand. The '30 day happiness guarantee or your money back' directly counters this concern. # Value propositions - Risk-free trial: '30 day happiness guarantee or your money back' allows customers to try the product without financial risk. - Convenience: Subscription service delivers pre-portioned meals, saving time and effort. # Benefits - Risk-free trial - Satisfaction guarantee # Features - Fresh ingredients - Variety of recipes - Pre-portioned meals - Subscription service # Call to action None used. # Point of view - Brand: The brand is communicating its guarantee and the ease of switching to their fresh food. # Storyline - The ad opens with a guarantee of satisfaction, "30 day happiness guarantee or your money back," to immediately reassure potential customers and build trust. This is the brand speaking, aiming to reduce any hesitation about trying the product by highlighting the risk-free nature of the offer. - The ad then encourages viewers to "Switch to fresh risk-free," reinforcing the ease and safety of transitioning to Ollie's fresh dog food. This is the brand's perspective, emphasizing the simplicity and security of choosing their product. - The ad showcases a variety of Ollie's fresh food products, bowls, and accessories, highlighting the range and quality of their offerings. This is from the brand's point of view, demonstrating the variety and completeness of their product line.

# Ad summary This ad showcases the packing of an Ollie dog food welcome box for a new customer named Cooper. The ad highlights the personalized nature of the meal plans, the human-grade ingredients, and the convenience of pre-portioned meals. It also features the puptainer and jerky strips as additional goodies included in the box. # Brand positioning Ollie is presented as a premium dog food brand that prioritizes the health and well-being of dogs. The brand offers personalized meal plans based on a dog's activity level and protein preferences, ensuring they receive the right nutrition. Ollie uses human-grade ingredients and pre-portions the meals for convenience, positioning itself as a convenient and healthy option for dog owners who want the best for their pets. The brand aligns with a lifestyle of active and caring pet ownership, emphasizing the importance of providing dogs with high-quality, nutritious food. # Product Ollie offers personalized dog food meal plans made from scratch with human-grade ingredients. The meals are pre-portioned for convenience, allowing pet parents to simply open and serve. The ad features a welcome box for a new pack member named Cooper, which includes a two-week supply of four recipes: turkey with blueberries for antioxidants, lamb with cranberries, chicken with carrots, and beef with sweet potatoes. The box also contains a puptainer to keep food fresh and the refrigerator clean, as well as two jerky strips. The meal plans are tailored to the dog's activity level and protein preferences, ensuring they receive the appropriate nutrition. Ollie aims to provide a convenient and healthy solution for dog owners who want to feed their pets high-quality, nutritious food. # Visual style The ad has a clean and organized aesthetic, with a focus on showcasing the product and its features. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with cuts timed to the voiceover lines. The overall visual style supports the intended tone of a reliable and high-quality dog food brand. # Hooks Spoken: So I'm packing this puppy welcome box Text overlay: 00:00–00:02 / so I'm packing this puppy welcome box Visual: 00:00–00:01 A gloved hand holds an orange plastic container over a stainless steel surface. Behind, a wire rack freezer shelf is stocked with various Ollie dog food packages. / 00:01–00:02 The gloved hand places a red spatula into the orange container. The camera angle shifts to show the inside of a cardboard box lined with patterned tissue paper. The box contains several Ollie dog food packages. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of pet owners who want to provide their dogs with high-quality, nutritious food but lack the time or knowledge to prepare it themselves. The ad highlights the convenience of pre-portioned meals, making it easy for pet owners to open and serve. # Value propositions - Personalized meal plans based on activity level and protein preferences - Human-grade ingredients for optimal health - Pre-portioned meals for convenience - Puptainer to keep food fresh and refrigerator clean # Benefits - Convenient - Healthy - Easy to serve - Keeps food fresh - Keeps refrigerator clean - Personalized nutrition # Features - Personalized meal plans - Human-grade ingredients - Pre-portioned meals - Two-week supply of four recipes - Turkey with blueberries for antioxidants - Lamb with cranberries - Chicken with carrots - Beef with sweet potatoes - Puptainer to keep food fresh - Jerky strips # Call to action None used. # Social proof - "lamb with cranberries – my dog's favorite" – Female 1 (Employee) - "my dog's obsessed with that one also" – Female 1 (Employee) # Point of view - Brand 100% – The entire video is told from the brand's perspective, showcasing the process of packing an Ollie order and highlighting the product's features and benefits. # Storyline - 00:00–00:01 The ad begins with the speaker packing an Ollie order, specifically a puppy welcome box. - 00:01–00:02 The speaker mentions that they are packing this puppy welcome box for a new pack member named Cooper. - 00:03–00:06 The speaker states that these boxes are their favorites to pack because they come with so many fun goodies. - 00:07–00:12 The speaker explains that Cooper is an active pup, so his plan is personalized based on his activity level and protein preferences. - 00:12–00:14 The speaker mentions that Cooper is getting a two-week supply of four recipes. - 00:14–00:22 The speaker lists the four recipes: turkey with blueberries for antioxidants, lamb with cranberries (the speaker's dog's favorite), chicken with carrots (one of the most popular recipes), and beef with sweet potatoes. - 00:22–00:26 The speaker highlights that the meals are made from scratch with human-grade ingredients and are pre-portioned, so his parents just have to open and serve. - 00:27–00:30 The speaker mentions that now that they've got all 28 packs boxed up, they'll add their personal favorite. - 00:30–00:35 The speaker introduces the puptainer, noting that it's cute and helps keep food fresh and the refrigerator clean. - 00:35–00:40 The speaker mentions that Cooper is also trying two jerky strips, and it was a smart move on his parents to try two, but next time maybe try the salmon. - 00:40–00:42 The speaker states that their dog is obsessed with the salmon jerky strips. - 00:42–00:45 The speaker concludes by saying that the box is all set and welcomes Cooper to the pack.

# Ad summary This ad showcases the Ollie starter box, which includes a welcome packet, a puptainer and scoop, treats, and fresh meals. The ad highlights the variety of recipes available and encourages viewers to check out Ollie for their dogs. # Brand positioning Ollie is presented as a provider of fresh, nutritious dog food delivered directly to your door. The brand emphasizes the convenience and health benefits of its subscription service, offering a variety of recipes to cater to different dogs' needs. Ollie aims to occupy the space of a premium, health-conscious pet food brand, aligning with values of pet wellness and convenience. The brand pushes against the norms of traditional dry kibble, positioning itself as a fresh, wholesome alternative. # Product The Ollie starter box is a subscription service that delivers fresh, nutritious dog food directly to your door. The box includes a welcome packet with tips on transitioning your dog to fresh food, a puptainer and scoop to keep meals fresh and easy to serve, and treats. The fresh meals come in five recipes: chicken with carrots, lamb with cranberries, pork with apples, and beef with sweet potatoes. The ad emphasizes the convenience and variety of the Ollie starter box, highlighting its benefits for pet owners looking for a healthy and convenient dog food option. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style is smooth, with quick cuts to showcase the different components of the Ollie starter box. The pacing is consistent, with cuts timed to the voiceover lines. The overall production quality is high, giving the ad a professional yet relatable vibe. # Hooks Spoken: Ever wondered what's in an Ollie starter box? Text overlay: Ever wondered what's in an Ollie starter box? Visual: 00:00–00:02 A medium shot of a brown Ollie box sitting on a white floor against a white door. A green plant is to the left of the box. A tan dog walks up to the box and sniffs it. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of finding healthy and convenient dog food options. The ad suggests that traditional dry kibble may not be the best option for dogs, and Ollie provides a fresh, nutritious alternative. # Value propositions - Fresh, nutritious dog food delivered to your door - Convenient and easy to serve - Variety of recipes to choose from # Benefits - Tips on transitioning your dog to fresh food - Keep meals fresh and easy to serve - Fresh, nutritious dog food - Variety of recipes # Features - Welcome packet with tips on transitioning your dog to fresh food - Puptainer and scoop - Chicken and apple jerky treats - Five fresh meal recipes: chicken with carrots, lamb with cranberries, pork with apples, and beef with sweet potatoes # Call to action Let me know if you have any questions and check out Ollie for your dog! # Social proof - "We got two bags of chicken and apple jerky and she's obsessed." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer unboxing and reviewing the Ollie starter box. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a shot of an Ollie starter box on the floor. The narrator asks if the viewer has ever wondered what's in an Ollie starter box, setting up the unboxing. - 00:02–00:03 00:02–00:03 The narrator states, "Let's check it out...", transitioning to the unboxing process. - 00:03–00:06 00:03–00:06 The narrator pulls out a welcome packet with tips on transitioning your dog to fresh food, highlighting the educational aspect of the starter box. - 00:06–00:08 00:06–00:08 The narrator shows a puptainer and scoop, emphasizing the convenience of keeping meals fresh and easy to serve. - 00:08–00:11 00:08–00:11 The narrator presents the dog's favorite part, the treats, showing two bags of chicken and apple jerky. - 00:11–00:14 00:11–00:14 The dog is shown enjoying the chicken and apple jerky, reinforcing the appeal of the treats. - 00:14–00:24 00:14–00:24 The narrator reveals the main event, the fresh meals, showcasing the five recipes available: chicken with carrots, lamb with cranberries, pork with apples, and beef with sweet potatoes. - 00:24–00:26 00:24–00:26 The narrator concludes by stating that's everything in the Ollie starter box. - 00:26–00:29 00:26–00:29 The narrator asks if the viewer has any questions and encourages them to check out Ollie for their dog, providing a call to action.

# Ad summary A woman shares how she used to cook her dog's meals from scratch to ensure he was getting the proper nutrients. She quickly realized that she was missing key nutrients. This is when she discovered Ollie. Ollie is fresh food, formulated with a vet nutritionist, with real ingredients. It's personalized to a dog's needs and comes with a container and scoop to make serving and storing a breeze. # Brand positioning Ollie is positioned as a premium dog food brand that prioritizes health and convenience. The brand is explicitly positioned as using vet-formulated fresh ingredients. The product aligns with a lifestyle of thoughtful pet owners who care deeply about their dog's health and are willing to invest in high-quality nutrition. Ollie solves the problem of ensuring complete and balanced nutrition without the need for DIY meal preparation. Ollie directly pushes against the norm of feeding dogs processed kibble or generic pet food, offering a human-grade, personalized alternative. # Product Ollie is fresh dog food made with real ingredients and formulated with a vet nutritionist. It's delivered directly to your door and personalized to meet a dog's unique nutritional needs. Ollie contains real ingredients like lamb, chicken, and sweet potatoes. The product aims to alleviate the stress of ensuring your dog receives a balanced diet, as everything is already taken care of. Ollie also comes with a container and scoop to make storing and serving the food easier. # Visual style The ad has a UGC style, filmed in natural lighting and shot in someone's home kitchen. The editing is mostly static shots. The overall production quality has a polished feel, which lends to an authentic and casual tone. The pacing is consistent throughout the ad, with a moderate BPM. # Hooks Spoken: 00:00–00:01: This is Rachel. Text overlay: 00:00–00:01: This is Rachel. Visual: 00:00–00:01: Rachel, a woman appearing in her late 20s with curly brown hair, wearing a white sweater and jeans, holds a small brown and black terrier. She smiles and looks at the dog while standing in front of a light blue wall. # Funnel stage Middle of funnel (Consideration) # Pain points The single, most central frustration shown in the ad is the challenge of ensuring a dog receives all the necessary nutrients when preparing food from scratch. "But it turns out, I was missing key nutrients" – Female 1. # Value propositions - Fresh meals formulated with a vet nutritionist with real ingredients means dogs get the key nutrients they need to be healthy. - Personalized dog food ensures that dogs get the nutrition they need. - The container and scoop that the meals come with make serving and storing a breeze. # Benefits - So she can rest easy - Getting EVERYTHING he needs - Serving and storing a breeze - Saving her lots of stress # Features - Fresh meals - Formulated with a vet nutritionist - Real ingredients - Comes with a container and scoop # Call to action Try Ollie # Social proof - "This is so much better 👍" – Female 1 (Customer) # Point of view - Customer 40% – The ad features Rachel who loves her dog and is using the product. - Brand 60% – The ad explains the product's benefits and features through narration. # Storyline - 00:00–00:04 The ad begins with an introduction of a woman, Rachel, and how much she loves her dog. - 00:04–00:08 00:04–00:08: It is narrated that Rachel cares so much about her dog's health that she reads every label when buying food and treats. This is intended to introduce the problem that the product solves. - 00:08–00:14 00:08–00:14: The narrator shares that Rachel was so obsessed with keeping her dog healthy that she started making his food from scratch. This is intended to illustrate how much work Rachel was putting into ensuring her dog was healthy. - 00:14–00:17 00:14–00:17: Rachel shares that she realized she was missing key nutrients in her homemade dog food, communicating her frustration. - 00:17–00:19 00:17–00:19: The narrator states that Rachel then found Ollie. This introduces the product as a solution to the problem. - 00:19–00:20 00:19–00:20: Rachel states, "This is so much better 👍." This is intended to give a testimonial that the product works and improves the situation. - 00:21–00:29 00:21–00:29: The narrator describes Ollie as fresh meals formulated with a vet nutritionist with real ingredients. This is intended to give context to the product. - 00:29–00:32 00:29–00:32: Rachel shares that everything is personalized to her dog's unique needs. This is intended to highlight the value proposition of personalization. - 00:32–00:37 00:32–00:37: The narrator shares that Rachel can rest easy knowing her dog is getting everything he needs. This reinforces the benefit of the product. - 00:38–00:42 00:38–00:42: The narrator details that the product comes with a container and scoop to make serving and storing a breeze. This reinforces the value proposition of convenience. - 00:43–00:45 00:43–00:45: Rachel says, "You have no idea." This suggests how much of a relief this product is. - 00:46–00:54 00:46–00:54: The narrator concludes by stating that Rachel has finally got it down, there is no more overthinking, to be like Rachel and try Ollie, and that your dog will thank you. This serves as a call to action and desired outcome.

# Ad summary This ad, created by Ollie dog food, is in the form of an official apology letter. It humorously addresses concerns from dog parents whose dogs have become more discerning eaters after switching to Ollie, implying that Ollie has raised the bar for what dogs expect from their food. # Brand positioning Ollie aims to occupy the space of premium pet food, positioning itself as a provider of fresh food that dogs truly love, raising the bar for dog food standards. The brand aligns with a lifestyle of caring and attention to detail in pet care, suggesting that pet owners should prioritize high-quality, nutritious food for their dogs. It pushes against the norms of traditional, less appealing dog food options, emphasizing a superior culinary experience for pets. Ollie's positioning is both functional, providing fresh and appealing food, and emotional, appealing to pet owners' desires to provide the best for their dogs. # Product Ollie is a fresh dog food service that aims to provide high-quality, nutritious meals that dogs truly love. The ad suggests that Ollie dog food is so delicious and appealing that dogs develop higher expectations for their food, leading to behaviors such as longer pauses before eating other foods, more thorough inspections and sniffs, bowls left untouched, and a quiet decision to wait for something better. The product is for dog owners who want to provide the best for their pets. The ad addresses the potential purchase barrier of dogs becoming more discerning eaters by humorously taking responsibility for raising dogs' standards and apologizes for the inconvenience, suggesting that the benefits of feeding Ollie outweigh the challenges of picky eating. # Visual style The ad employs a minimalist visual style, with a focus on text and a clean, white background. The production quality appears highly polished and digital, mimicking the look of a formal printed statement. The typography is straightforward and legible, resembling a standard business document, with the exception of the logo. # Hooks Headline: OFFICIAL APOLOGY STATEMENT # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that dogs become more discerning eaters after switching to Ollie, leading to them rejecting other foods, which can be inconvenient for dog owners. This is expressed through statements like, "After switching to Ollie, many dogs appear to be approaching any other food put in front of them a bit... differently." # Value propositions - Make fresh food dogs truly love - Dogs now expect meals to look, smell, and taste a certain way — and who are unwilling to compromise. # Benefits - Dogs develop higher expectations for their food - Dogs expect meals to look, smell, and taste a certain way # Features - Fresh food dogs truly love # Call to action None used. # Social proof - We've received reports of dogs who now expect meals to look, smell, and taste a certain way # Point of view - Brand: Visible throughout the entire message, delivering a formal statement about the product’s influence. - Customer: Evident in the details of dogs changing behavior, reflecting on the user experience with Ollie food. # Storyline - The ad opens with an "OFFICIAL APOLOGY STATEMENT," setting the stage for a humorous tone while introducing the core message. The brand is taking responsibility for the effects of their product. - The story continues from the brand's POV, acknowledging that dogs may approach other food "a bit... differently" after switching to Ollie. This sets up the claim that Ollie food has elevated dogs' palates. - The next segment lists behaviors like "longer pauses before eating" and "bowls left untouched", presented from the perspective of dog owners who observe these changes in their pets. This provides relatable evidence for the brand's claim. - Continuing from the brand's POV, the ad expresses understanding for dog parents' potential confusion and inconvenience, but ultimately frames it as a positive outcome, that dogs now expect meals to "look, smell, and taste a certain way", suggesting that it's worth the trade-off for better-quality food. - The statement ends with the brand apologizing for "raising the bar" and signing off with "Sincerely, The Ollie Team", presented from the brand's perspective, reinforcing the humorous yet sincere tone of the ad.

# Ad summary A woman talks about how, after switching dog foods for years, she settled on Ollie. She likes that Ollie makes it easy to feed every dog high-quality, fresh food and that the food uses real, human-grade ingredients. She ends the ad by showing a deal of 50% off the first box plus a free welcome kit. # Brand positioning Ollie is positioned as a dog food brand that provides high-quality, fresh, human-grade ingredients for dogs of all ages and personalities. The brand distinguishes itself through its personalization process, which takes into account the specific needs of each dog to ensure the right choice for them. Ollie aligns with the values of responsible dog ownership and focuses on the emotional connection between pet parents and their dogs, giving them peace of mind about what goes into every meal. By offering a range of dishes that cater to various needs and tastes, Ollie pushes against the norm of generic dog food options, aiming to become the trusted brand for conscientious dog owners. # Product Ollie is a fresh dog food delivery service that provides meals made with real, human-grade ingredients. The food comes in various recipes, such as Turkey Dish with Blueberries, Lamb Dish with Cranberries, Chicken Dish with Carrots, Beef Dish with Sweet Potatoes, and Pork Dish with Apples. Each dish is packaged in sealed containers to maintain freshness and is designed for dogs of every age and personality. The product is personalized based on a process that considers each dog's specific needs. The food is made fresh, aiming to make owners feel good about what goes into their dogs' meals. Ollie is marketed as a convenient solution for dog owners looking to provide high-quality nutrition without the hassle of reading labels or constantly switching foods. # Visual style The ad's aesthetic is casual and authentic, resembling UGC content. The editing style involves quick cuts and transitions between different scenes and shots. The production quality appears to be a blend of amateur and semi-professional, giving it a relatable and trustworthy feel. The pacing is moderate, with cuts timed to the voiceover to keep the viewer engaged. The visual motifs include close-ups of the products, dogs eating, and the woman interacting with her dogs, all of which contribute to the ad's authenticity and emotional connection. # Hooks Spoken: 00:00–00:05: After years of reading labels and switching foods, this is the one that finally met my standards—and my dog's! Text overlay: The food I finally stuck with. / After years / labels / foods, / that finally met / my standards— / and my dog's! Visual: 00:00–00:02: A person with manicured nails stacks packaged Ollie dog food containers, a red dog bowl, and a green scoop on a white countertop in a green-cabineted kitchen. The brown Ollie box is slightly blurred in the background. / 00:02–00:05: A wood tray on a white countertop holds a package of Ollie chicken dish with carrots, two slices of sweet potato, a small bowl of chopped green vegetables, whole carrots, and spinach. # Funnel stage Consideration # Pain points The pain point is the struggle and frustration of reading labels and switching dog foods in search of a high-quality option that meets the owner's standards and is suitable for their dogs. This is signaled by the line, "After years of reading labels and switching foods..." # Value propositions - Convenience: Ollie makes it easy to feed every dog the same high-quality fresh food - Quality assurance: Ollie uses real, human-grade ingredients made fresh - Peace of mind: The customer feels good about what goes into every meal # Benefits - Easy to feed every dog high-quality fresh food - Feel good about what goes into every meal # Features - Personalization process - Real, human-grade ingredients - Made fresh - High-quality fresh food # Call to action visit myollie.com # Social proof - "After years of reading labels and switching foods, this is the one that finally met my standards—and my dog's!" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered through the POV of a customer talking about her experience with the product. # Storyline - 00:00–00:05 A woman states that, after reading labels and switching foods, she found one that finally met her and her dogs’ standards. - 00:05–00:11 She mentions that, with her first dog, she thought she had to try everything, but now she knows better and knows that Ollie’s fresh is the best. - 00:11–00:17 The woman says that Ollie makes it easy to feed every dog the same high-quality fresh food because of their personalization process. - 00:18–00:23 She states that Ollie uses real, human-grade ingredients made fresh, so she feels good about what goes into every meal. - 00:23–00:27 The woman adds that after years of dog parenting, Ollie finally feels like the right choice for all of them. - 00:27–00:32 The woman states that, if you’re ready to start strong or switch smarter, check out myollie.com.

# Ad summary This ad shows a woman packing a lunchbox for her dog with Ollie's fresh dog food. She includes a lamb and cranberry recipe, apples, blueberries, carrots, a jerky strip, and a boiled egg. # Brand positioning Ollie is a fresh dog food brand that provides a perfect balance of real meats, fruits, and veggies. The brand aims to be a convenient alternative to cooking your dog's main meal yourself, ensuring they get the nutrients they need. The brand is positioned as a premium option for dog owners who want the best for their pets. # Product Ollie's fresh dog food is a convenient and nutritious option for dog owners. The ad features the Lamb with Cranberries recipe, which is packed with real meats, fruits, and veggies. Ollie ensures dogs get the perfect balance of nutrients, making it a great alternative to cooking meals yourself. The ad highlights that Ollie's food is a delicious and healthy option that dogs love, as shown by the dog's excitement at lunchtime. # Visual style The ad has a clean and bright aesthetic, with a focus on close-up shots of the food and lunchbox. The editing is quick and efficient, with cuts timed to the voiceover. The production quality is high, giving it a polished commercial feel. # Hooks Spoken: 00:00–00:05 Here is a typical lunch I pack for my daughter. She loves Ollie's fresh dog food, especially this Lamb with Cranberries recipe. Text overlay: 00:00–00:01 pack my daughter's lunch with me 🫐🥕 / 00:02–00:03 she loves Ollie's fresh dog food / 00:03–00:05 especially this Lamb with Cranberries recipe Visual: 00:00–00:02 A close-up shot of a woman's hands opening a white Bentgo lunchbox on a marble countertop. The background features white subway tiles. The lunchbox has multiple compartments. / 00:02–00:05 A close-up shot of the woman's hands placing a package of Ollie's Lamb with Cranberries recipe into the lunchbox. The lunchbox also contains carrot sticks, blueberries, and apple slices. # Funnel stage Consideration # Pain points The ad addresses the pain point of dog owners who want to provide their pets with nutritious meals but may not have the time or expertise to cook them themselves. The woman states, "I used to cook her main meal myself, but Ollie ensures she gets the perfect balance of real meats, fruits, and veggies!" # Value propositions - Ollie ensures she gets the perfect balance of real meats, fruits, and veggies! - Extra apples for vitamins A and C - Frozen blueberries for antioxidants - Carrots because they're great for her eyes and teeth # Benefits - Perfect balance of nutrients - Convenient alternative to cooking meals yourself - Healthy and delicious option that dogs love # Features - Lamb with Cranberries recipe - Real meats, fruits, and veggies - Vitamins A and C - Antioxidants - Great for her eyes and teeth # Call to action None used. # Social proof - "She loves Ollie's fresh dog food, especially this Lamb with Cranberries recipe." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a dog owner preparing her dog's lunch. # Storyline - 00:00–00:02 The video begins with a woman opening a Bentgo lunchbox. - 00:00–00:03 She states that she is packing her daughter's lunch and that her daughter loves Ollie's fresh dog food. - 00:03–00:05 She places a package of Ollie's Lamb with Cranberries recipe into the lunchbox. - 00:05–00:11 She mentions that she used to cook her main meal herself, but Ollie ensures she gets the perfect balance of real meats, fruits, and veggies. - 00:11–00:14 She cuts apple slices into heart shapes and adds them to the lunchbox for vitamins A and C. - 00:14–00:18 She adds frozen blueberries for antioxidants and peels and cuts carrots because they're great for her eyes and teeth. - 00:18–00:22 She tops it off with a jerky strip and boiled egg because she's been such a good girl at puppy school this week. - 00:22–00:26 She closes the lunchbox and says that there's a reason her dog is the most excited at lunchtime.

# Ad summary This image ad for Ollie dog food presents a statistic that 96% of picky eaters prefer Ollie over other brands. The ad features a shot inside of a refrigerator drawer stocked with several Ollie dog food packages and a dog peeking into the frame from the side. # Brand positioning Ollie is presented as a premium dog food brand focused on palatability, particularly for picky eaters. The ad conveys that Ollie is the superior choice compared to other brands in the market. The brand positions itself as a solution to the common problem of dogs refusing to eat their food, indicating a functional positioning centered on taste and acceptance by dogs. # Product Ollie offers fresh dog food delivered in individual, sealed packages. Featured prominently are three flavors: Turkey Dish with Blueberries, Chicken Dish with Carrots, and Lamb Dish with Cranberries. The packaging shows the ingredients and variety name. Ollie addresses a common purchase barrier by showcasing its appeal to picky eaters, implying that it offers a palatable solution for owners struggling to find food their dogs will eat. # Visual style The ad features a casual, real-life aesthetic with what appears to be a user-generated content (UGC) style. The shot looks like it was taken with a smartphone. The image features a simple composition with a bright, solid color block at the top to overlay the text. The overall design prioritizes scannability and authenticity, which aligns with the natural behavior of a user's social media feed. # Hooks Headline: 96% of picky eaters prefer Ollie over other brands # Funnel stage Consideration # Pain points The ad is addressing the common problem of pet owners struggling with picky eaters by highlighting that a majority of picky eaters prefer Ollie. This suggests the ad provides a solution for dogs who refuse to eat, as expressed by the phrase, "96% of picky eaters prefer Ollie over other brands." # Value propositions - 96% of picky eaters prefer Ollie: The statistic provides social proof that most dogs, even those who are difficult to please, enjoy eating Ollie. # Benefits - Picky eaters prefer Ollie over other brands # Features - Turkey Dish with Blueberries - Chicken Dish with Carrots - Lamb Dish with Cranberries # Call to action None used. # Social proof - "96% of picky eaters prefer Ollie over other brands" # Point of view - Brand: Top caption stating “96% of picky eaters prefer Ollie over other brands”, communicating the brand's claim about its product's superior palatability. - Customer: Refrigerator drawer filled with Ollie meals, showcasing ease of storage and variety of available flavors. - Customer: The dog is peeking into the frame, showing the dog is interested in the food. # Storyline - The ad begins by stating that 96% of picky eaters prefer Ollie over other brands. The message is that Ollie is a palatable solution for pet owners with picky dogs, told from the brand's perspective using a statistic to build trust and credibility. - The image shows an open refrigerator drawer filled with neatly arranged Ollie dog food packages. The intent is to demonstrate the variety and freshness of Ollie products, from the pet owner's perspective, showing how easy it is to stock and store the food at home. - A dog peeks into the frame from the side, with its eyes directed toward the Ollie food in the refrigerator. This is designed to visually reinforce that dogs are attracted to Ollie's food and builds trust from the customer's perspective by suggesting the product's palatability.

# Ad summary This ad showcases Ollie dog food inside of an opened box that contains pouches of the dog food, a scoop, a dog bowl with dog food, and a container to store the food in. The ad includes a guarantee that states, "30 days. If they're not licking the bowl clean, it's on us." # Brand positioning Ollie is a premium dog food brand that emphasizes fresh, human-grade ingredients tailored to meet each dog's unique dietary needs. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, nutritious meals that go above and beyond standard kibble. Ollie promotes a lifestyle of care and well-being for pets, aligning with the values of health-conscious pet owners. By offering personalized meal plans and convenient delivery, Ollie positions itself as a solution that addresses the limitations of traditional pet food options. Rather than competing on price, Ollie focuses on providing superior nutrition and improving dogs' overall health and happiness. # Product Ollie offers fresh, human-grade dog food delivered directly to your door. The food is made with high-quality ingredients, formulated by veterinary nutritionists, and tailored to your dog's specific needs. The ad showcases multiple Ollie dog food recipes, including chicken, lamb, and turkey dishes, each containing a blend of meat, vegetables, and grains. The product is packaged in individual pouches, each ready to serve. Also included is an orange scoop, a red dog bowl, and a purple storage container. The ad addresses potential purchase barriers by offering an "Obsession Guarantee", reassuring customers that their dog will love the food or their money back. # Visual style The ad features a clean, studio-shot image with a focus on product presentation. The lighting is soft and even, highlighting the fresh and vibrant colors of the dog food ingredients and packaging. The composition is carefully arranged to showcase the variety of products included in the Ollie subscription box. The overall aesthetic is modern and inviting, designed to appeal to health-conscious pet owners. The use of natural wood grain in the background adds a touch of warmth and authenticity, reinforcing the brand's commitment to quality ingredients. The ad's visual style is intended to be scannable and eye-catching, drawing viewers in with its professional look and clear messaging. # Hooks Headline: 30 days. If they're not licking the bowl clean, it's on us. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that dogs do not like eating their food. # Value propositions - "30 days. If they're not licking the bowl clean, it's on us." - Guarantees the product is high-quality - "TRY IT WITH THE OBSESSION GUARANTEE" - This offers confidence in the product's appeal to dogs # Benefits - Convenient delivery - High-quality nutrition - Healthy dog # Features - Fresh, human-grade ingredients - Tailored to your dog's specific needs - Chicken dish - Lamb dish - Turkey dish # Call to action None used. # Point of view - Brand: The brand is the overall point of view to sell and guarantee their dog food product. # Storyline - The ad starts with a guarantee to the customer regarding the quality of the dog food, stating that "30 days. If they're not licking the bowl clean, it's on us." This is from the brand's perspective to reassure them that they will love the product. - The ad continues by showing an opened box with all the products neatly displayed. This is from the brand's perspective to show what comes with the order, including individual pouches of dog food, a red dog bowl, an orange scoop, and a purple container.

# Ad summary This ad for Ollie dog food features a woman preparing and feeding her dog a fresh meal. The ad emphasizes the obsession dog owners have for their pets, and how Ollie provides fresh, healthy meals made just for them. # Brand positioning Ollie is presented as a brand for dog owners who are obsessed with providing the best for their pets. The brand focuses on fresh, healthy meals made specifically for dogs. Ollie aligns with the values of pet owners who want to treat their dogs as family and ensure they receive the best nutrition. The brand pushes against the norm of feeding dogs processed kibble by positioning itself as a provider of fresh, whole-food meals. The brand positioning is both functional, emphasizing the health benefits of fresh food, and emotional, appealing to the strong bond between dog owners and their pets. # Product Ollie is fresh, healthy dog food made with whole ingredients, tailored for individual dogs' needs. The ad shows a woman preparing and feeding her dog, William, a meal from Ollie. The food comes in pre-portioned packages and is stored in the refrigerator or freezer. Ollie provides "fresh healthy meals made just for them," emphasizing the personalized and high-quality nature of the product. The ad addresses the purchase barriers of time and effort involved in preparing fresh dog food by offering a convenient, ready-to-serve solution. # Visual style The ad has a warm, inviting aesthetic with a UGC feel, using natural lighting and a casual editing style. The shots are a mix of close-ups and medium shots, creating a personal connection with the viewer. The editing rhythm is fairly quick, with several cuts per minute, but remains smooth and consistent throughout the ad. # Hooks Spoken: 00:20–00:22: We know you're obsessed with them. Text overlay: 00:20–00:22: We know you're obsessed with them. Visual: 00:20–00:22: Close up of a hand scooping the dog food into a bowl. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time and effort required to prepare fresh, healthy meals for dogs. The ad highlights this when it says, "So we obsess over fresh, healthy meals made just for them." # Value propositions - Fresh, healthy meals made just for them – Offers a personalized and high-quality nutrition solution for dog owners who want to provide the best for their pets. # Benefits - Convenience - High-quality nutrition - Personalized dog food # Features - Fresh, healthy meals - Meals made just for them # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad is told from the perspective of a dog owner, showing their love for their pet. - Brand 50% – The official voice of Ollie emphasizes the brand's dedication to fresh, healthy meals for dogs. # Storyline - 00:00–00:02 The ad opens with a close-up of a dog collar hanging in a closet, followed by shots of a woman and a dog. - 00:03–00:06 The scene transitions to a refrigerator stocked with packaged dog food, with the woman reaching in to grab a meal. The perspective is from inside the refrigerator. - 00:06–00:19 The ad continues with shots of the dog, William, a label maker, and the woman labeling various items with the dog's name. This conveys the dog owner's obsession. - 00:19–00:25 The woman is then shown preparing the dog's meal, scooping it into a bowl as a voiceover says, "We know you're obsessed with them. So we obsess over fresh, healthy meals made just for them." - 00:25–00:30 The dog is shown approaching and eating the meal, followed by the woman affectionately interacting with the dog, with the Ollie logo and tagline "Feed the Obsession" displayed on screen.

# Ad summary This image ad shows a dog with its tongue out while someone is filling up their food bowl. The ad encourages the viewer to 'Put better in their bowl'. # Brand positioning The brand being advertised aims to occupy the space in the consumer's mind as the choice for pet owners who want to provide high-quality, nutritious, and appealing food for their dogs. The brand's focus on 'better' ingredients and mealtime enjoyment suggests a commitment to pet health and happiness. This positioning pushes against the norms of generic or low-quality pet food options and appeals to pet owners who prioritize the well-being and satisfaction of their canine companions. # Product The product being advertised is implied to be dog food. It is for dogs who are meant to enjoy their meal. The food consists of a mix of ingredients, including what appears to be kibble, vegetables, and possibly meat. The product aims to address the potential purchase barrier of pet owners being unsure about the quality or appeal of the food they provide to their dogs. By emphasizing the idea of putting 'better' in their bowl, the ad seeks to assure viewers that this product is a worthwhile option that can enhance their dog's mealtime experience. # Visual style The ad has a bright, cheerful, and engaging visual style. The high production quality and clear, crisp image suggest a professional studio shoot. The shot utilizes a close-up, dynamic perspective, making it immediately eye-catching and attention-grabbing in a social media feed. The typography is clean and legible, integrated seamlessly into the composition, enhancing the ad's message. The style is likely intended to be platform-native, mimicking the direct and engaging approach often seen in social media content, and is designed to maximize scannability and stop power. # Hooks Headline: Put better in their bowl # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of pet owners who want to provide high-quality, nutritious, and appealing food for their dogs, but may be unsure about the best options. This frustration is signaled by the phrase 'Put better in their bowl'. # Call to action None used. # Social proof - None used. # Point of view - Customer: The image shows a dog's point of view, anticipating a meal, implying the product is appealing and desirable to pets. - Brand: The 'Put better in their bowl' text conveys the message that the product offers superior quality and nutrition, encouraging pet owners to choose this option for their pets. # Storyline - The image shows a dog with its tongue out, suggesting anticipation and excitement for the food it's about to receive. This is from the dog's perspective and aims to convey the message that the food is appealing and desirable to pets. - A person is seen pouring food into a bowl. This action emphasizes the brand's message of providing better food options for pets. - The phrase 'Put better in their bowl' reinforces the idea that the product offers superior quality and nutrition, encouraging pet owners to choose this option for their beloved animals. The brand is telling the viewer to take action and improve their dog's food.

# Ad summary The image is an ad for personalized dog food, showcasing a dog eating from a bowl. The ad is designed to look like someone is taking a photo of their dog using an iPhone, making the food look like a premium choice worthy of capturing. The message centers around providing high-quality, personalized meals for dogs, emphasizing the dog's importance or 'main-character energy'. # Brand positioning The brand is positioned as providing personalized, wholesome meals for dogs, catering to pet owners who see their dogs as integral parts of their lives. The brand aligns with values of pet pampering, health consciousness, and the desire to provide the best for one's pet. It differentiates itself by focusing on personalized nutrition for dogs, as opposed to generic mass-produced options. The brand positioning is both functional (personalized, wholesome meals) and emotional (catering to the dog's 'main-character energy'). # Product The product is personalized dog food, presented as wholesome meals tailored for dogs. The ad highlights the personalization aspect, suggesting that the meals are customized to suit each dog's specific needs. The product is designed for pet owners who want to provide high-quality nutrition to their dogs, emphasizing that these dogs are seen as stars and deserve special attention. The ad is designed to address concerns about feeding pets generic, non-personalized foods and promotes the idea of providing a more tailored and premium dining experience. It is not a direct statement but it shows that the advertised food comes in a convenient bowl for consumption. # Visual style The ad has a clean, modern aesthetic with a focus on natural lighting. The framing mimics a platform-native style (iPhone camera interface), enhancing scannability and stop power in feed. The ad uses a shallow depth of field to focus on the product (the bowl of food) and the dog, drawing attention to the key elements. The typography is integrated using simple fonts. # Hooks Headline: Feed their “main-character energy” # Funnel stage Top of funnel (Awareness) # Pain points The ad is addressing the concern that pet owners may not be providing their dogs with the best possible nutrition. “Feed their main-character energy” implies that generic dog food isn't good enough. # Value propositions - Personalized, wholesome meals for the star of your camera roll # Benefits - Caters to the dog's 'main-character energy' - Provides high-quality nutrition # Features - Personalized meals - Wholesome meals # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of their personalized dog food while aligning with the lifestyle of pet owners who adore and frequently photograph their dogs. # Storyline - The ad begins by highlighting the idea of feeding the dog's 'main-character energy'. This is intended to resonate with pet owners who view their pets as important and deserving of special treatment. The perspective is from the brand, conveying a message of catering to the dog's central role in their owner's life. - The ad specifies the personalized and wholesome nature of the meals, positioning the product as a premium option that caters to the dog's well-being. The perspective is from the brand, further emphasizing the high quality and tailored approach of their dog food. - The ad references the 'star of your camera roll', suggesting that the dog is photo-worthy and important in the owner's digital life. This continues to reinforce the idea of the dog's central role and the desire to capture and share their moments. The perspective is from the brand, aligning the product with the lifestyle and values of pet owners who frequently share photos of their dogs.

# Ad summary This ad showcases the Ollie pet food storage system, focusing on its ability to reduce mess during meal preparation. It highlights the organized and clean aspects of feeding pets with Ollie. # Brand positioning Ollie is presented as a modern, convenient, and health-conscious brand for pet owners who prioritize the quality and organization of their dog's meals. The brand offers a fresh, human-grade dog food delivery service, emphasizing the health and well-being of pets. Ollie positions itself as a solution to the chaos and mess often associated with pet feeding, promising a cleaner and more organized experience. The lilac-colored containers suggest a lifestyle that values aesthetics and cleanliness, setting it apart from traditional pet food brands that may focus solely on functionality. # Product The product is an Ollie-branded pet food storage system designed to keep fresh pet food organized and reduce mess. It includes a lilac-colored, rectangular container with a matching lid and a separate bowl. The bowl is filled with what appears to be fresh, ground dog food containing visible vegetables. A lilac-colored scoop is shown holding a portion of the food over the bowl, ready to serve. There are also individual bags of Ollie food visible in the background container. The ad emphasizes the functional benefit of the storage system by reducing mess. # Visual style The ad features a clean, bright aesthetic with a focus on showcasing the product in a practical, lifestyle-oriented setting. The production quality appears to be high, with clear lighting and a shallow depth of field that keeps the focus on the products and their interaction. The lilac color scheme is consistently applied across the products, contributing to a visually cohesive brand identity. Typography is integrated as a large, bold overlay, designed for immediate readability. The style is modern and designed to stand out in a social media feed with an uncluttered product-focused aesthetic. # Hooks Headline: Obsessed with less mess # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common frustration of pet owners dealing with the mess associated with preparing and storing pet food. It uses the phrase "Obsessed with less mess" to highlight this issue. # Value propositions - Obsessed with less mess # Benefits - less mess # Call to action None used. # Social proof - None used. # Point of view - Customer: The text "Obsessed with less mess" indicates a customer perspective, as it speaks to a common pain point in pet ownership. - Brand: The visual of Ollie-branded containers, bowl and scoop being used to portion the fresh food are from the brand's perspective, designed to showcase the benefits of their product. # Storyline - The ad showcases a filled bowl of dog food and a scoop being held over it. This aims to highlight the easy serving aspect of Ollie's fresh food product. The customer is experiencing the benefit of easy portioning and serving from the brand's point of view. - The ad displays an Ollie-branded storage system containing pre-portioned bags. This is designed to emphasize organization and convenience. The brand is telling the story of a hassle-free pet feeding experience from the brand's point of view. - The words "Obsessed with less mess" are prominently featured over the main visual of the Ollie food product. This is included to convey the primary benefit of the Ollie pet food storage system. The customer is hearing the value proposition from the brand's point of view.

# Ad summary This ad features user-generated content showcasing dogs enjoying Ollie dog food. The ad highlights picky eaters loving the food and emphasizes the support it provides for their health. # Brand positioning Ollie is presented as a premium dog food brand that prioritizes health and taste, appealing to pet owners who want the best for their dogs, even if they are picky eaters. The brand positions itself as a solution for dogs with discerning palates, suggesting that even the fussiest dogs will enjoy their food. The brand aligns with a lifestyle of caring and attention to pet health, pushing against the norm of generic, less nutritious dog food options. The brand positioning is both functional, focusing on health benefits, and emotional, emphasizing the joy of seeing your dog happy and healthy. # Product Ollie is a dog food designed to appeal to picky eaters and support overall health. The ad showcases the food being served to and enjoyed by various dogs. The food appears to be a mix of ground ingredients, including visible pieces of meat and vegetables. The ad addresses the purchase barrier of picky eating by showing dogs enthusiastically consuming the food. The ad emphasizes that Ollie provides support for their health, suggesting it contains essential nutrients and ingredients that contribute to a dog's well-being. # Visual style The ad has a UGC feel, with natural lighting and simple camera work. The editing is straightforward, with static shots and smooth transitions. The production quality is decent, giving it a polished yet authentic feel. The pacing is consistent, with a moderate tempo. # Hooks Spoken: 00:00–00:02: I couldn't be happier with Ollie! Text overlay: 00:00–00:02 I couldn't be happier with Ollie! / 00:01–00:02 ⭐⭐⭐⭐⭐ - Lynn B. Visual: 00:00–00:02: Close-up shot of a medium-sized dog with brown and black fur, looking directly at the camera. The dog is indoors, with a patterned rug visible in the background. The lighting is natural. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having a picky dog who is difficult to feed. The ad shows dogs eating the food, reinforcing the message that dogs enjoy Ollie and addressing the concern of picky eaters. # Value propositions - Solution for picky eaters - Supports overall health # Benefits - Dogs love it - Even picky eaters enjoy it - Supports overall health # Features - Great dog food - Support for their health # Call to action None used. # Social proof - "I couldn't be happier with Ollie!" – Lynn B. (Customer) - "My dog is very picky and she loves Ollie!" – Wendy (Customer) - "Great dog food, and support for their health." – Sherolyn B. (Customer) - "Donnie LOVES his food. He used to be picky... now he comes running to eat." – Celeste (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of satisfied customers sharing their positive experiences with Ollie dog food. # Storyline - 00:00–00:02 The ad opens with a close-up of a dog's face, creating an immediate connection with the viewer and setting the stage for a testimonial about the product. - 00:02–00:04 The scene transitions to a dog food bowl being filled, showing the product in a real-world context and highlighting its appeal to dogs. - 00:04–00:05 The ad shows a dog eating the food, reinforcing the message that dogs enjoy Ollie and addressing the concern of picky eaters. - 00:06–00:08 The ad features another dog, this time wearing a hat, eating the food, adding a touch of humor and showcasing the product's appeal to a variety of dogs. - 00:08–00:11 The ad shows the dog eating the food, reinforcing the message that dogs enjoy Ollie and addressing the concern of picky eaters.

# Ad summary An ad about Ollie dog food. It shows a man and his dog together doing various activities. The man is using the Ollie app to upload photos and track the dog's weight. # Brand positioning Ollie is a dog food brand that emphasizes the bond between pet owners and their dogs. It positions itself as a company that understands the obsession owners have with their pets' well-being and reflects this by offering fresh food and health check-ins. The brand aims to occupy a space that appreciates the emotional connection with pets, and provide health check-ins and fresh food, pushing against the norms of traditional, less personalized pet care and highlighting a commitment to quality and health, aligning with a lifestyle of involved and caring pet ownership. # Product Ollie provides fresh dog food delivered directly to the consumer, emphasizing health and wellness for dogs. The product is for dog owners who are obsessed with their pets and looking for a premium food option. The ad highlights the Ollie app, which allows owners to upload photos of their dog and track their weight, offering health check-ins to show results, addressing a pain point for pet owners concerned about their dog's nutrition and weight. Ollie is presented as a solution that caters to the deep connection between owners and their pets, suggesting that it's worth buying because it is fresh, healthy, and comes with tools to monitor the dog's well-being. # Visual style The ad has a polished commercial aesthetic, with smooth transitions between shots. The production quality is high-end, with natural lighting. The pacing is moderate, with about 15-20 cuts per minute. The cuts and product actions sync with the music and voiceover lines. # Hooks Spoken: 00:20–00:21 Narrator: We know you're obsessed with them. # Funnel stage Middle of funnel (Consideration) # Pain points Dog owners' frustration of not knowing how healthy their dog is. # Value propositions - Fresh food for dogs - Health check-ins that show results - Vet approved # Benefits - Healthier dogs - Peace of mind for owners # Features - Fresh food - Health check-ins that show results # Call to action None used. # Social proof - "Healthy weight" – Taylor M. (Veterinary Scientist) # Point of view - Customer 40% – The man taking photos and interacting with the app communicates the customer perspective. - Brand 40% – The narrator describing the company and product communicates the brand's perspective. - Expert 20% – The vet agreeing that the dog is at a healthy weight communicates the expert perspective. # Storyline - 00:00–00:02 The ad opens with a man and his dog, both wearing sunglasses, looking at each other. - 00:02–00:07 The man takes a photo of his dog in front of a house, kisses the dog, and uploads the photo to the Ollie app to track the dog's weight and health. This conveys the message that the ad is from the customer’s perspective. - 00:07–00:11 The man and his dog are shown jogging down a sidewalk. The message being conveyed is that they are active. - 00:12–00:15 The man and his dog are shown drinking water after the run. This shows that they both value hydration. - 00:15–00:18 The man is then shown preparing a meal for the dog. This is being shown from the perspective of the man, and conveys that the food is fresh. - 00:18–00:21 The man is eating his food as his dog eats its food. This suggests that they are like family. - 00:21–00:23 The man checks the Ollie app, which says the dog is at a healthy weight, and the vet agrees. This shows social proof. - 00:23–00:27 The man and his dog are shown together in a bubble bath. The narrator makes the claim that they are obsessed with fresh food and health check-ins that show results. The brand, Ollie, is presented from the perspective of someone who is obsessed with dog health. - 00:27–00:29 The dog licks the man's face in the bath, and text on-screen says, "Ollie: Feed the Obsession." - 00:29–00:30 The man says to the dog, "Oh, that's my boy!"

# Ad summary This ad showcases Ollie dog food, delivered straight to your door. It emphasizes that dog owners are obsessed with their pets and how the brand obsesses over their fresh, healthy meals. # Brand positioning Ollie is presented as a premium dog food brand that understands and caters to the deep bond between dog owners and their pets. The brand positions itself as obsessing over the nutritional needs and enjoyment of dogs, reflecting the owners' own intense care. This brand aims to occupy the space of providing high-quality, fresh, and healthy meals tailored for dogs, mirroring human-grade standards. By acknowledging the pet owner's obsession, Ollie aligns with their values and promotes a lifestyle where pets are treated as family members, pushing against the norm of generic, low-quality pet food. The brand positioning is both functional (offering fresh, healthy meals) and emotional (tapping into the owner's love and concern for their pet's well-being). # Product Ollie offers fresh, healthy dog food delivered directly to the customer's door. This food is formulated to provide a balanced diet that dogs will love. The meals are prepared with high-quality ingredients, ensuring they are fresh and healthy, thereby catering to the pet owner's desire to provide the best for their pets. It comes conveniently packaged and ready to serve. It is a subscription service model delivered directly to the consumer. # Visual style The ad has a warm, inviting aesthetic with natural lighting and a UGC feel, suggesting authenticity. The editing style includes quick cuts to maintain a lively pace. The production quality leans towards a polished commercial but retains elements of a UGC style to enhance relatability. The pacing is quick, with cuts happening frequently. Audio-visual sync is evident as the visuals align with the music and voiceover. # Hooks Spoken: Female 1: We know you're obsessed with them. Text overlay: We know you're obsessed with them. Visual: 00:23–00:27: Hands use a plastic spoon to prepare a meal from Ollie dog food. # Funnel stage Top of funnel (Awareness) # Pain points The ad doesn't directly express any explicit pain points. # Value propositions - The ad communicates value by emphasizing that Ollie provides fresh, healthy meals that dogs will love. This is clearly tied to the stated product attributes and outcomes, providing a value proposition that appeals to pet owners who prioritize their dog's health and happiness. # Benefits - meals they'll love # Features - fresh - healthy meals # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad shows multiple happy people with their dogs which gives off the feeling of UGC. - Brand 50% – The brand is explicitly heard through the voiceover. # Storyline - 00:00–00:07 The ad opens with a glimpse into a fridge filled with Ollie dog food, suggesting an abundance of nutritious options. - 00:07–00:23 Follows by quick cuts of dogs and their owners doing fun things and enjoying each other's company. - 00:23–00:27 The ad transitions to show someone preparing a fresh meal for a dog using Ollie dog food, emphasizing the care and quality involved in providing this food. - 00:27–00:30 The ad concludes with a dog eating the meal and the brand's tagline, 'Feed the Obsession,' reinforcing the idea that Ollie understands and caters to the owner's devotion to their pet.

# Ad summary This ad features a dog describing Ollie dog food as part of a 'product empties' series. The dog shares the variety of flavors and nutrients, along with the use of human-grade ingredients. # Brand positioning Ollie dog food offers fresh, human-grade meals for dogs. The brand is positioned as a premium pet food choice, emphasizing the quality of ingredients, the variety of flavors, and the convenience of a meal plan service. This positions the brand as a leader in the fresh pet food category, contrasting with traditional dry kibble options and aiming to provide optimal nutrition and satisfaction for pets, delivered directly to the customer's door. # Product Ollie provides fresh, human-grade dog food meals delivered through a customizable meal plan. The food is made with real ingredients, which are good for dogs and very tasty. Each meal is pre-portioned and packaged individually, offering a variety of flavors and nutrients to keep things interesting for the dog. The meals shown include beef dish with sweet potatoes, chicken dish with carrots, lamb dish with cranberries, and pork dish with apples. The packaging keeps the food fresh. Ollie addresses the barrier of monotonous dog food by offering different meal options and ease of access to premium nutrition. # Visual style The ad has a casual, UGC-style aesthetic, giving it an authentic feel. The editing includes quick cuts and some static shots, maintaining a consistent pace with the audio. The production quality is relatively polished, blending home-shot footage with clear product visuals. There is no clear visual motif, but the transitions are smooth. Pacing is consistent. Cuts sync with the voiceover to emphasize key points and maintain engagement. # Hooks Spoken: 00:00–00:03 What's up guys, today I'm taking you on a tour of my product empties from this month Text overlay: what's up guys / today I'm taking you on a tour of my product empties / from this month Visual: 00:00–00:01 A low-angle shot of a brown dog lying on a white tiled floor facing the camera. The background includes white paneled walls and a partially visible dog bowl. The dog's paw is close to the camera, giving a first-person perspective. / 00:01–00:02 A close-up of packaged Ollie meals on a green surface, including chicken, lamb, and pork flavors. The camera pans to follow the dog, wearing a pearl necklace, as they move toward the food. / 00:02–00:03 A medium shot of the dog lying on a gray blanket, chewing on an empty Ollie meal package. # Funnel stage Consideration # Pain points Dogs get bored with their current food, so Ollie provides a variety of flavors and nutrients so "things never get boring". # Value propositions - Fresh meals made with real, human-grade ingredients (provides health benefits and peace of mind) - Variety of flavors and nutrients (keeps things interesting for the dog) - Restock to keep the product empties going # Benefits - Good for me - Very tasty - Things never get boring # Features - Beef dish with sweet potatoes - Fresh meals - Human grade ingredients - Variety of flavors - Variety of nutrients # Call to action None used. # Social proof - This is one of my favorite fresh meals – Dog (Customer) # Point of view - Customer 100% – The entire ad is told from the dog's perspective, using a casual and playful tone to describe the product experience. # Storyline - 00:00–00:02 The ad opens with the dog introducing a 'product empties' tour, setting up the ad as a review from the dog's perspective. - 00:02–00:11 The dog shares one of their favorite meals, beef dish with sweet potatoes, highlighting that Ollie's meals are made with real ingredients. - 00:11–00:18 The dog emphasizes their satisfaction with the food by stating they're in the 'clean plate club' and 'clean wrapper club'. - 00:18–00:24 The dog shares that they enjoy a variety of flavors and nutrients in their meal plan, arriving in an Ollie delivery box. - 00:24–00:28 The dog concludes the tour by reminding the audience it's time to convince the humans to restock the Ollie meals.

# Ad summary This ad promotes Ollie, a brand of fresh and healthy meals made for dogs. The ad shows a dog owner who is obsessed with their dog, so Ollie obsesses over fresh healthy meals made just for them. # Brand positioning Ollie is presented as a premium dog food brand that focuses on providing fresh, healthy meals for dogs. The brand aligns with values of pet owners who are highly devoted to their dogs. Ollie positions itself to cater to pet owners who want to provide the best possible nutrition for their pets, treating them as valued family members. The brand promotes an emotional connection, as opposed to focusing on performance or simplicity. The ad appeals to pet owners who are willing to invest more in their pet's well-being. # Product Ollie is a brand of fresh, healthy meals made specifically for dogs. The product comes ready-to-serve. It is implied that Ollie meals are made with high-quality, fresh ingredients, as the ad emphasizes the brand's obsession with creating healthy meals. The product is positioned for dog owners who prioritize their pets' well-being and are willing to invest in premium nutrition. The ad addresses the purchase barrier of convenience by highlighting the ready-to-serve nature of the meals, making it easy for pet owners to provide fresh food without extensive preparation. # Visual style The ad has a bright and clean aesthetic, with a mix of home and lifestyle shots. The editing style is smooth, with static shots and seamless transitions, creating a polished commercial feel. The pacing is moderate, maintaining a consistent rhythm throughout the ad. The visuals are well-lit and inviting, creating a sense of warmth and care. # Hooks Spoken: At Ollie, we know you're obsessed with them. Text overlay: at Ollie, we know you're obsessed with them Visual: 00:00–00:03: A woman is lying in bed with a light brown short-haired dog with pointed ears; she is holding its paw. The bed has yellow sheets and is in a bedroom with blue walls. There's a piece of modern art depicting dogs on the wall. / 00:03–00:05: The same woman is lying in bed and the same dog is on the bed with her, holding a bright red ball. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that pet owners may struggle to find convenient, high-quality, and healthy food options for their dogs. It suggests that preparing fresh, nutritious meals can be time-consuming or difficult: "So we obsess over fresh healthy meals." # Value propositions - Obsess over fresh healthy meals made just for them. # Benefits - High-quality ingredients - Personalized care for pets # Features - Fresh, healthy meals # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, making product claims and highlighting product features. # Storyline - 00:00–00:05 The ad begins with a woman in bed with her dog. - 00:00–00:05 The narrator states, "At Ollie, we know you're obsessed with them." This is intended to resonate with pet owners who view their dogs as family members. - 00:03–00:05 The dog then plays with a ball, showcasing its energy and happiness. - 00:05–00:07 The scene transitions to a countertop with fresh ingredients. - 00:06–00:07 The narrator continues, "So we obsess over fresh healthy meals," emphasizing Ollie's commitment to high-quality ingredients. - 00:07–00:09 The ad shows the dog food being prepared and served in a bowl. - 00:08–00:09 The narrator concludes, "made just for them," reinforcing the personalized care that Ollie provides. - 00:09–00:12 The ad shows the dog happily eating the Ollie food.

# Ad summary This ad promotes Ollie dog food, emphasizing the brand's obsession with providing fresh, healthy meals made specifically for dogs. The ad features diverse dogs and their owners enjoying Ollie products. # Brand positioning Ollie positions itself as a premium dog food brand dedicated to providing fresh, healthy meals tailored to each dog's individual needs. The brand aligns with values of health, wellness, and pet pampering, suggesting that pet owners should prioritize their dogs' nutrition. Ollie differentiates itself from typical dry kibble options by offering fresh, human-grade ingredients. This brand positioning is both functional, focusing on the health benefits of fresh food, and emotional, appealing to the pet owner's desire to provide the best for their beloved pet. # Product Ollie is a subscription-based dog food service delivering fresh, healthy meals made with human-grade ingredients. The meals are customized to each dog's specific needs, ensuring optimal nutrition. The ad shows pre-portioned, packaged meals, such as "Lamb Dish with Cranberries," along with fresh ingredients like kale, sweet potatoes, and peas. Ollie is for dog owners who prioritize their pet's health and are willing to invest in high-quality, fresh food. The ad addresses the barrier of convenience by delivering the meals directly to the customer's door. It highlights that Ollie meals are made just for them, implying personalization and care. # Visual style The ad has a bright, cheerful aesthetic with natural lighting and a mix of indoor and outdoor scenes. The editing style uses quick cuts to maintain a fast pace, which supports the energetic tone of the ad. The production quality is polished, giving it a modern commercial feel. The pacing is consistent, with approximately 10-12 cuts per minute, keeping the viewer engaged. # Hooks Spoken: Male 1: At Ollie, we know you're obsessed with them. Text overlay: 00:00–00:03 Visual: 00:00–00:03: A man kneels next to a white dog with tan spots. Both are wearing colorful goggles. They are outside with a leafy green tree in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of pet owners wanting the best nutrition for their dogs but lacking the time or knowledge to prepare fresh meals themselves. # Value propositions - Obsess over fresh healthy meals made just for them # Benefits - Personalized nutrition for dogs - Convenient delivery of fresh meals # Features - Fresh, healthy meals - Made just for them # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing their product and its benefits through various scenes of dogs and owners. # Storyline - 00:00–00:03 The ad begins with a male presenter kneeling next to a large dog outdoors. - 00:00–00:03 The perspective is from the brand, highlighting the connection between dogs and their owners who are obsessed with them. - 00:00–00:03 The tone is lighthearted and playful, with both the presenter and the dog wearing colorful goggles. - 00:03–00:04 The next shot shows the same man jogging with the dog, continuing the active and playful theme. - 00:03–00:04 The perspective remains on the brand, showcasing an active lifestyle with happy dogs. - 00:04–00:05 A transition to an interior shot shows a kitchen counter with fresh produce and Ollie packaging. - 00:04–00:05 This sets the stage for the brand to talk about providing fresh and healthy meals. - 00:05–00:06 A woman is then shown relaxing on a couch with her dog, creating an atmosphere of comfort and companionship. - 00:06–00:08 A shot of an Ollie box being opened transitions to a view of fresh ingredients on a table. - 00:06–00:08 The perspective shifts to the brand, emphasizing the concept of fresh, healthy meals. - 00:08–00:09 A woman is shown preparing Ollie meals in a kitchen, reinforcing the idea that the food is made just for the dogs. - 00:09–00:10 Pre-portioned Ollie meals are displayed, underscoring the convenience and customization aspects of the product. - 00:10–00:11 The narrative returns to the woman and her dog, this time with the dog eagerly awaiting the Ollie meal. - 00:11–00:13 The ad concludes with a final shot of the woman and her dog on the couch, reinforcing the bond and satisfaction that Ollie provides. - 00:12–00:13 The camera zooms in to the dog's face who is smiling and sticking its tongue out.

# Ad summary This ad promotes Ollie dog food. It shows a box overflowing with fresh food items like carrots, spinach, apples, and sweet potatoes. A hand holds up a sign offering a discount of 50% to 70% off, suggesting a special promotion to attract new customers. # Brand positioning Ollie is presented as a premium dog food brand, emphasizing the use of fresh, whole ingredients similar to what humans would eat. The brand positions itself as a provider of nutritious meals tailored to dogs' dietary needs, with packaging that prominently features real food ingredients and clear nutritional information. This positions the brand against traditional dog food brands that may rely on processed ingredients. Ollie aims to occupy the space of a health-conscious, quality-focused brand, targeting pet owners who prioritize their dog's well-being and are willing to invest in higher-quality food options. # Product The product featured is Ollie, a fresh dog food subscription service. The ad shows a variety of packaged meals, each appearing to contain real, recognizable ingredients like carrots, spinach, apples, and sweet potatoes. The meals are pre-portioned and delivered in individual containers, making it convenient for pet owners. The USP is the use of high-quality, fresh ingredients, differentiating it from standard dry or canned dog food. The ad addresses the purchase barrier of perceived cost by offering a significant discount of 50% to 70% off, enticing potential customers to try the product. # Visual style The ad employs a bright, clean, and inviting visual style with a focus on showcasing fresh, natural ingredients. The composition uses a flatlay arrangement to highlight the variety and quality of the dog food. The use of pastel colors and natural lighting creates a friendly and approachable feel. The handwritten text adds a personal touch, suggesting authenticity and care. The overall aesthetic aligns with a modern, health-conscious brand. # Hooks Headline: 50% ~~70%~~ OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of pet owners who struggle to find high-quality, nutritious food options for their dogs, signaling this through the offer of fresh ingredients. # Value propositions - Fresh, convenient meals for dogs, offering a healthier alternative to traditional dog food. # Benefits - Convenient - High-quality nutrition for dogs - Made with real ingredients # Features - Fresh ingredients - Pre-portioned meals - Variety of recipes # Call to action None used. # Social proof - None used. # Point of view - Customer: The hand-held sign emphasizes the discount, indicating the POV of a customer highlighting a good deal. # Storyline - The image opens with a colorful display of fresh ingredients and packaged dog food meals. This is included to showcase the quality and variety of the food offered, which reinforces the healthy and appealing nature of the product. The brand is showing this scene to grab attention and highlight the appeal of the ingredients. - A hand holds up a handwritten sign announcing a 50%-70% discount. This highlights a special promotional offer designed to incentivize viewers to try the product. The customer is showing this to express the deal in an accessible and credible way. - The fresh foods and packaging are arranged on a marble surface to present a high-quality image. This reinforces the premium quality of the product. The brand is showing this to reinforce a quality-focused perception.