How Preply Advertises on Meta

# Ad summary This ad features two men comparing US and UK terms for common driving and automobile terms. The men sit side by side and state what each term is for their respective country while the text overlay reinforces their statements. # Brand positioning This ad does not portray the brand specifically, but serves to entertain viewers. Given the casual and lighthearted tone of the ad, the brand aims to occupy a space in the consumer's mind that values fun and educational content. The brand is presenting itself as relatable and approachable, aligning with a lifestyle of continuous learning and cultural exchange. This positioning ignores category norms by focusing on entertainment rather than direct product promotion, setting it apart from competitors who might prioritize functional messaging. # Product This ad does not feature any products. Instead, it has two men from the US and the UK use their accents to compare different words to describe road, car and traffic-related words. They include truck and lorry, highway and motorway, gas and petrol, sidewalk and pavement, trunk and boot, and parking lot and car park. This ad focuses on communication and is for anyone who uses roads or cars. # Visual style The ad has a clean, modern aesthetic with a focus on clear communication and simple presentation. The editing style consists of static shots and smooth transitions, creating a seamless flow between the different vocabulary comparisons. The production quality gives off a UGC feel, aligning with the casual and approachable tone of the ad. The visuals are timed with the voiceover lines to ensure clarity and engagement. The cuts per minute is around 24, ensuring the ad's pacing stays consistent. # Hooks Spoken: Male 1: Okay, me first? Text overlay: US vs UK Vocabulary. / Traffic & transport Visual: 00:00–00:01 A split-screen shows two men with a pink rectangle at the top that says, “US vs UK Vocabulary. Traffic & Transport”. The man on the left has short blonde hair and is wearing a grey Adidas sweatshirt. The man on the right has curly brown hair, a mustache, and is wearing a denim jacket with a white fuzzy collar. Both men have neutral expressions and are centered in the frame. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad provides entertainment and teaches a new way to communicate by comparing US and UK driving and car-related words. # Benefits - Teaches viewers new vocabulary. - Provides a fun and engaging way to learn about cultural differences. # Features - Compares US and UK words for: trucks, highways, gas, sidewalks, trunks, and parking lots. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This POV is communicated through a casual and comedic way of speaking about a common topic. # Storyline - 00:00–00:01 The scene opens with two men sitting next to each other in front of a concrete wall. There is a heading at the top that says "US vs UK Vocabulary. Traffic & transport". The man on the left asks, "Okay, me first?" - 00:01–00:02 The man on the right says, "It's a truck." - 00:02–00:03 The man on the left says, "It's a lorry." - 00:03–00:04 The man on the right says, "It's not right." - 00:04–00:05 The man on the right says, "No, it's a highway." - 00:05–00:07 The man on the left says, "Lorries go on the motorway." - 00:07–00:08 The man on the right says, "Wrong again." - 00:08–00:09 The man on the right says, "Gas." - 00:09–00:10 The man on the left says, "And they use petrol." - 00:12–00:13 The man on the right says, "Sidewalk." - 00:13–00:14 The man on the left says, "They don't go on the pavement." - 00:14–00:18 The man on the right says, "No, no, but you uh you use the trunk? Pop the trunk." - 00:18–00:19 The man on the left says, "You mean the boot?" - 00:20–00:22 The man on the right says, "Oh yeah, now and then when you're done you put it in the parking lot?" - 00:22–00:23 The man on the left says, "In the car park, yeah." - 00:23–00:24 The man on the right says, "That's right yeah." - 00:24–00:25 The man on the left says, "Correct."

# Ad summary The ad is for an application or educational service about nationality idioms and cultural references. The image contains idioms that reference specific nationalities, overlaid on a bright pink background. # Brand positioning This ad does not include an explicit brand name or description. Based on the educational content and playful design, the brand aims to occupy a space related to language learning, cultural literacy, or educational games. The brand aims to present a fun and engaging approach to learning about idioms and cultural references. This brand uses a lighthearted tone, and the focus on quirky expressions implies that it aims to push against more formal or traditional approaches to language education, making it more accessible and entertaining for users. The brand’s positioning is largely emotional, aiming to evoke curiosity and enjoyment rather than focusing solely on functional performance. # Product The product appears to be a language learning resource focused on nationality idioms. It presents various expressions related to different countries or cultures, aiming to educate users on the nuances and origins of these phrases. The ad features examples like 'Chinese arithmetic,' 'Go Dutch,' 'Irish exit,' 'Swiss army knife,' 'Mexican standoff,' and 'Indian summer,' each associated with its respective national flag emoji. The product is designed for individuals interested in language, culture, and etymology, offering an engaging way to expand their knowledge. The ad addresses the potential barrier of intimidation often associated with language learning, positioning the product as a fun and accessible tool. The overall message is that learning about idioms and cultural references can be enjoyable and easily digestible. # Visual style The ad features a clean and playful visual style with a flat design. The production quality is high, giving it a polished look. The visual motifs include a grid-like layout created by the placement of the rectangular blocks and the use of flag emojis to denote nationality. There appears to be a background removal of each rectangular text box to overlay it onto the pink background. The typography is integrated in a large and bold manner, making it easy to read. The design contrasts with native platform styles through its simplicity and bold color choices, aiming to capture attention with its clean aesthetic. # Hooks Headline: Nationality Idioms # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Nationality Idioms # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand presenting information about nationality idioms and cultural references. # Storyline - The ad introduces the concept of nationality idioms using a bright and colorful visual design. The brand presents the main theme in the center of the frame to immediately grab the viewer’s attention. - The ad provides specific examples of idioms associated with different nationalities. The brand tells this part of the story to illustrate the app's educational content. - The ad showcases the variety of expressions the user can learn through the app. The brand seeks to pique the user's curiosity and hint at the breadth of content available.

# Ad summary This image ad for Preply asks the question, "Is there really anyone who doesn't have a language teacher yet?" and then encourages the viewer to book their first lesson on Preply. The ad highlights the flexibility, individual lessons, and progress monitoring that Preply offers. # Brand positioning Preply is presented as a modern and accessible platform for language learning. The brand positions itself as a solution for individuals seeking personalized language education with flexible scheduling, individual lessons, and progress monitoring. The brand's tone is direct and inviting, aiming to remove barriers to language learning by offering a convenient and tailored experience. Preply seems to be pushing against the traditional, rigid norms of language education by emphasizing flexibility and personalized attention. # Product Preply is an online platform that connects students with language teachers for personalized lessons. The ad is targeted towards individuals who are interested in learning a new language or improving their language skills. The ad highlights the following features: flexible hours, individual lessons, and progress monitoring. The ad addresses the potential barrier of inflexible schedules by emphasizing the availability of flexible hours. The ad aims to convince the viewer that Preply offers a convenient and effective way to learn a language. # Visual style The ad has a clean and minimalist visual style with a bright pink background and white text and icons. The design is simple and easy to understand, with a focus on clear messaging and a straightforward layout. The ad appears to be designed for mobile viewing, with a vertical format and large, legible text. # Hooks Headline: Davvero c'è chi ancora non ha un insegnante di lingua? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be struggling to learn a language due to a lack of personalized instruction or a rigid schedule. The question "Davvero c'è chi ancora non ha un insegnante di lingua?" suggests that the viewer may be missing out on the benefits of having a language teacher. # Value propositions - Flexible hours: Learn at your own pace and on your own schedule. - Individual lessons: Receive personalized attention from a dedicated language teacher. - Progress monitoring: Track your progress and see how far you've come. # Benefits - Personalized language education - Convenient scheduling - Effective progress tracking # Features - Orari flessibili - Lezioni individuali - Monitoraggio dei progressi # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its language learning platform and highlighting its key features. # Storyline - The ad opens with a question, "Davvero c'è chi ancora non ha un insegnante di lingua?" (Is there really anyone who doesn't have a language teacher yet?), which is intended to grab the viewer's attention and make them consider whether they should be learning a language. This is told from the brand's perspective. - The ad then provides a solution by stating, "Sì. Prenota la tua prima lezione su Preply." (Yes. Book your first lesson on Preply.), encouraging the viewer to take action and try the platform. This is told from the brand's perspective. - The ad highlights key features of Preply, including flexible hours, individual lessons, and progress monitoring, to further persuade the viewer of the platform's value. This is told from the brand's perspective.

# Ad summary The ad features a woman sitting in a yellow chair in front of a pink wall talking about how she wants something more. She expresses that she needs something real and that Preply is an opportunity to learn a language with personalized courses to help with her objectives. # Brand positioning Preply is presented as a personalized language learning service that helps individuals improve their language skills. The brand aims to occupy a space in the consumer's mind as a solution for those who feel they are not progressing or getting their needs met through traditional language learning methods. Preply aligns with values of personal growth, tailored education, and genuine connection with instructors who care about the student's individual needs and goals. The brand pushes against the norms of standardized language education by offering customized courses and one-on-one instruction, addressing the emotional need for something real and meaningful rather than just rote learning. # Product Preply is a platform that offers personalized language learning through one-on-one instruction with tutors. It is designed for individuals who are looking to improve their language skills in a way that caters to their specific needs and objectives. The service offers features such as customized courses and the ability to connect with instructors who are attentive and supportive. Preply addresses the barrier of ineffective traditional language learning by providing a more tailored and engaging experience. The product aims to provide something "real" and meaningful, offering a way for users to make genuine progress in their language learning journey, emphasizing the personal connection between the student and the tutor. # Visual style The ad's visual style blends a UGC feel with polished commercial elements. It features static shots and smooth transitions, providing a clean but relatable aesthetic. The pacing remains consistent with the dialogue. # Hooks Spoken: C'est pas toi, c'est moi. [Speaking directly to camera] Text overlay: 00:00–00:03: C'est pas moi, c'est toi! Visual: 00:00–00:10: A woman with dark hair and a gray sweater sits in a yellow chair in front of a pink wall with white tiles. She is looking directly at the camera and speaking. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of feeling stuck in a relationship that isn't fulfilling or progressive, serving as a metaphor for ineffective traditional language learning methods. "On n'avance pas." # Value propositions - Personalized courses can help you make real progress toward your objectives - One-on-one instruction # Benefits - Something real # Features - Personalized courses - Customized to objectives # Call to action Réserve un cours sur Preply et progresse vraiment avec ton meilleur duo. # Social proof - Perfect! We will work on your professional English in the next class, then – Tom (Tutor) - App store rating of 4.8 stars # Point of view - Customer 100% – The point of view is communicated through a testimonial-style ad delivered by an apparent user of the service. # Storyline - 00:00–00:20 The woman explains that her relationship has not brought her anything of substance and she wants something better in 2026. - 00:20–00:32 The woman expresses her need for someone who listens, cares about her needs, and is real. She says that she wants to learn a language with personalized courses for her objectives on Preply. - 00:32–00:40 The ad wraps up with the narrator recommending that the viewer discover their best duo in 2026 with them and a Preply teacher.

# Ad summary This ad for Preply features a woman smiling while holding a pastry, with text that states that learning is better in a good atmosphere. The ad also features a man on a laptop screen, and text that highlights the features of Preply, such as 90 languages, personalized lessons, and progress tracking. # Brand positioning Preply is presented as a platform that enhances the learning experience by providing a positive and supportive environment. The brand emphasizes personalized education with access to a wide range of languages and tailored lessons. By focusing on creating a comfortable atmosphere, Preply differentiates itself from traditional, potentially stressful learning environments, positioning itself as a modern, accessible, and effective solution for language acquisition. # Product Preply is an online platform designed to facilitate language learning through personalized lessons and progress tracking. The platform offers access to 90 languages, ensuring a wide variety of learning options. It emphasizes creating a positive and conducive learning atmosphere, suggesting a more relaxed and effective educational experience. The ad highlights features such as personalized lessons and progress tracking, indicating a tailored and measurable approach to language acquisition. The product aims to address the barriers of traditional learning environments by offering a comfortable and effective alternative. # Visual style The ad has a warm, inviting visual style with a focus on creating a relaxed and comfortable atmosphere. The production quality appears to be high, with well-lit and composed shots. The image treatment includes a soft color grading that enhances the overall warmth. The ad mimics a platform-native style, resembling content that might be found on social media, with clear and legible typography. # Hooks Headline: Nauka idzie lepiej w dobrej atmosferze. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional learning environments can be stressful or ineffective, as signaled by the emphasis on a 'dobrej atmosferze' (good atmosphere). # Value propositions - Learn in a good atmosphere with personalized lessons and track your progress in 90 languages. # Benefits - Nauka idzie lepiej w dobrej atmosferze. # Features - 90 języków - Spersonalizowane lekcje - Śledzenie postępów # Call to action None used. # Social proof - The '4,8' rating next to the Apple logo suggests a high level of user satisfaction. # Point of view - Customer: The woman smiling and holding a pastry suggests a positive and relaxed learning environment, appealing to potential students. - Brand: The text highlighting features like '90 języków,' 'Spersonalizowane lekcje,' and 'Śledzenie postępów' showcases the platform's capabilities and benefits. # Storyline - The ad opens with a woman smiling and holding a pastry, suggesting a relaxed and enjoyable learning environment. This is intended to convey that learning with Preply is a pleasant experience, contrasting with potentially stressful traditional learning settings. The audience experiences this from the perspective of a potential student. - A laptop screen shows a man, presumably a tutor, engaging in a video call. This highlights the personalized and interactive nature of Preply's lessons, emphasizing the direct connection between students and instructors. The audience experiences this from the perspective of a potential student. - The ad lists key features such as '90 języków,' 'Spersonalizowane lekcje,' and 'Śledzenie postępów,' showcasing the platform's capabilities and benefits. This is intended to inform potential users about the range of languages available, the personalized lesson plans, and the ability to track progress, reinforcing the value proposition of Preply. The audience experiences this from the perspective of the brand.

# Ad summary This ad uses a decision tree format to encourage users to try Preply to learn a language. # Brand positioning This ad for Preply positions the brand as a tool for language learning. The ad uses a decision tree format to engage the viewer and encourage them to try Preply. The brand is presented as a solution for anyone interested in learning a new language, regardless of their current language skills. # Product The ad promotes Preply as a platform for language learning. It is implied that Preply is an app or website that helps people learn languages. The ad targets individuals who are considering learning a language and those who may already have some language skills. The ad encourages users to "Teste Preply" (Test Preply), suggesting a trial or demo of the service. # Visual style The ad has a simple, clean visual style with a pink background and black text. The decision tree format is visually clear and easy to follow. The image of the man holding a phone adds a personal touch and suggests that Preply can be used on mobile devices. The overall style is modern and approachable. # Hooks Headline: Willst du dieses Jahr eine Sprache lernen? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to learn a language but not knowing where to start. The question "Willst du dieses Jahr eine Sprache lernen?" (Do you want to learn a language this year?) directly targets this desire. # Call to action Teste Preply # Point of view - Brand: The entire ad is presented from the brand's perspective, guiding the viewer through a decision tree to encourage them to try Preply for language learning. # Storyline - The ad starts by asking the viewer if they want to learn a language this year, immediately engaging the viewer and setting the context for the ad. This is from the brand's perspective. - If the viewer answers "Nein" (No), they are directed to "Teste Preply" (Test Preply), suggesting that Preply can help them achieve their language learning goals. This is from the brand's perspective. - If the viewer answers "Ja" (Yes), they are also directed to "Teste Preply" (Test Preply), reinforcing the idea that Preply is a suitable solution for language learning. This is from the brand's perspective. - If the viewer answers "Nein" (No) to "Teste Preply" (Test Preply), they are asked if they already know a language, further qualifying their needs and suggesting that Preply can cater to different skill levels. This is from the brand's perspective. - If the viewer answers "Nein" (No) to "Achso. Kannst du schon eine?" (Oh, do you already know one?), they are directed to "Ja" (Yes), suggesting that Preply can help them achieve their language learning goals. This is from the brand's perspective. - If the viewer answers "Ja" (Yes) to "Achso. Kannst du schon eine?" (Oh, do you already know one?), they are directed to "Ja" (Yes), suggesting that Preply can help them achieve their language learning goals. This is from the brand's perspective.

# Ad summary This ad for Preply features a woman in a video call with her Preply tutor. The ad highlights the benefits of learning a language with Preply, including flexible scheduling, private lessons, and progress tracking. # Brand positioning Preply is presented as a modern and accessible platform for language learning. The brand emphasizes personalized education through one-on-one tutoring, positioning itself as a smart and effective way to learn a new language. The brand aims to occupy a space in the consumer's mind as a flexible and convenient alternative to traditional language learning methods, appealing to individuals who value personalized attention and measurable progress. The brand aligns with a lifestyle of continuous learning and self-improvement, pushing against the norms of rigid classroom settings and standardized curricula. The brand positioning is both functional (offering flexible scheduling and progress tracking) and emotional (providing personalized support and fostering a sense of achievement). # Product Preply is an online platform that connects students with language tutors for personalized lessons. The product is designed for individuals who want to learn a new language or improve their existing language skills. The ad highlights several key features of Preply, including flexible scheduling, private lessons, and progress tracking. The platform offers a convenient and effective way to learn a language at one's own pace, with the support of a dedicated tutor. The ad addresses the purchase barrier of time constraints by emphasizing the flexibility of the platform, making it accessible to individuals with busy schedules. The ad conveys that Preply is worth trying because it offers a personalized and effective approach to language learning, with the added benefit of flexible scheduling and progress tracking. # Visual style The ad has a clean and modern visual style, with a bright pink color scheme and simple graphics. The production quality is high, with professional-looking video and graphics. The ad mimics a platform-native style, resembling an Instagram Story or TikTok video. The typography is large and bold, making it easy to read on small screens. # Hooks Headline: عام جديد. مع الديو الأفضل. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional language learning methods are not as effective or convenient as learning with a Preply tutor. The ad addresses the frustration of rigid schedules and impersonal instruction. # Value propositions - Learn a language smartly with a Preply tutor - Flexible scheduling - Private lessons - Progress tracking # Benefits - تعلم لغة بذكاء مع مدرس من Preply # Features - جدول مرن - دروس خصوصية - متابعة التقدم # Call to action None used. # Social proof - *4.8 # Point of view - Customer: The woman in the video call represents the customer's perspective, as she is actively engaged in a language lesson. - Brand: The text highlighting the benefits of Preply represents the brand's perspective, as it is promoting the platform's features and value proposition. # Storyline - The ad opens with a visual of a woman in a video call with her Preply tutor, immediately establishing the core product offering. This is included to show the user experience from the customer's perspective. - The ad then highlights the benefits of learning a language with Preply, including flexible scheduling, private lessons, and progress tracking. This is included to persuade the viewer that Preply is a convenient and effective way to learn a new language, from the brand's perspective. - The ad concludes with a visual of the Preply platform interface, reinforcing the brand's identity and showcasing the user-friendly design. This is included to leave a lasting impression on the viewer and encourage them to explore the platform further, from the brand's perspective.

# Ad summary This ad uses a flow chart to determine if the viewer should try Preply. The flow chart starts with the question, "Aprender um idioma esse ano?" (Learn a language this year?). If the answer is "Não" (No), the flow chart leads to a photo of a man holding a phone with the text "Experimente a Preply" (Try Preply). If the answer is "Sim" (Yes), the flow chart loops back to the original question. If the viewer tries Preply and answers "Não" (No), the flow chart leads to the question "Ah. Você já fala um?" (Ah. You already speak one?). If the answer is "Não" (No), the flow chart loops back to the photo of the man holding a phone with the text "Experimente a Preply" (Try Preply). If the answer is "Sim" (Yes), the flow chart loops back to the original question. # Brand positioning This ad for Preply positions the brand as a solution for anyone looking to learn a new language. The ad uses a flow chart to guide the viewer to try Preply, regardless of whether they are already planning to learn a language or already speak one. This suggests that Preply is for anyone, regardless of their current language learning status. The brand is presented as accessible and easy to try. # Product This ad promotes Preply, a service that helps people learn languages. The ad uses a flow chart to guide the viewer to try Preply, regardless of whether they are already planning to learn a language or already speak one. The ad does not explicitly state what Preply is or how it works, but it implies that it is a solution for anyone looking to learn a new language. The ad addresses the purchase barrier of not knowing if Preply is right for the viewer by guiding them through a series of questions to determine if they should try it. # Visual style The ad has a clean and simple visual style. The use of a flow chart makes the ad easy to follow. The pink background and white text give the ad a modern look. The photo of the man holding a phone makes the ad feel personal and relatable. # Hooks Headline: Aprender um idioma esse ano? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing if Preply is right for the viewer. The ad uses a flow chart to guide the viewer to try Preply, regardless of whether they are already planning to learn a language or already speak one. The question "Ah. Você já fala um?" (Ah. You already speak one?) addresses the pain point of not knowing if Preply is right for someone who already speaks a language. # Call to action None used. # Point of view - Brand: The brand is asking the viewer questions and telling them to try Preply throughout the flow chart. # Storyline - The ad starts with the question, "Aprender um idioma esse ano?" (Learn a language this year?). This is intended to grab the viewer's attention and make them think about whether they want to learn a new language. The brand is asking the question. - If the answer is "Não" (No), the flow chart leads to a photo of a man holding a phone with the text "Experimente a Preply" (Try Preply). This is intended to show the viewer that Preply is a solution for anyone, even if they are not already planning to learn a language. The brand is telling the viewer to try Preply. - If the answer is "Sim" (Yes), the flow chart loops back to the original question. This is intended to keep the viewer engaged and make them think about whether they should try Preply. The brand is telling the viewer to keep considering Preply. - If the viewer tries Preply and answers "Não" (No), the flow chart leads to the question "Ah. Você já fala um?" (Ah. You already speak one?). This is intended to address the purchase barrier of not knowing if Preply is right for the viewer. The brand is asking the viewer if they already speak a language. - If the answer is "Não" (No), the flow chart loops back to the photo of the man holding a phone with the text "Experimente a Preply" (Try Preply). This is intended to show the viewer that Preply is a solution for anyone, even if they do not already speak a language. The brand is telling the viewer to try Preply. - If the answer is "Sim" (Yes), the flow chart loops back to the original question. This is intended to keep the viewer engaged and make them think about whether they should try Preply. The brand is telling the viewer to keep considering Preply.

# Ad summary This image ad for Preply promotes the platform as a way to learn languages more effectively with a Preply teacher. The ad highlights the flexibility and personalized attention offered by the service. # Brand positioning Preply is presented as a modern and accessible platform for language learning. The brand emphasizes personalized education by connecting students with individual Preply teachers. The brand aims to occupy a space in the consumer's mind as a flexible and effective alternative to traditional language learning methods. The brand aligns with values of convenience, personalization, and progress tracking. Preply pushes against the norms of rigid classroom settings and standardized curricula, offering a more tailored and adaptable learning experience. The brand positioning is both functional (offering progress tracking and flexibility) and emotional (providing a personalized learning experience). # Product Preply is an online platform that connects students with language teachers for personalized lessons. The product is for individuals looking to learn languages more effectively with a Preply teacher. The ad highlights features such as progress tracking, flexibility, and personalized lessons. The USPs include the ability to learn languages more effectively with a dedicated Preply teacher. The ad shows a moment of use during a video call between a student and a teacher. The ad addresses the purchase barrier of traditional, less personalized language learning methods by offering a flexible and tailored approach. # Visual style The ad has a clean and modern visual style with a bright pink background and simple graphics. The production quality is high, with a focus on showcasing the video call interface. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read. The ad mimics a platform-native style, resembling an Instagram Story or similar social media format. # Hooks Headline: Neues Jahr. Besseres Duo. # Funnel stage Middle of funnel # Pain points The ad implies that traditional language learning methods are not as effective as learning with a Preply teacher. "Lern effektiver Sprachen: mit deiner Preply-Lehrkraft." # Value propositions - Learn languages more effectively with a Preply teacher by tracking progress, having flexibility, and receiving personalized lessons. # Benefits - Lern effektiver Sprachen: mit deiner Preply-Lehrkraft. # Features - Fortschritte mitverfolgen - Flexibel - Einzelunterricht # Call to action None used. # Point of view - Brand: The brand is communicating the benefits and features of the Preply platform through text and visuals. # Storyline - The ad opens with a headline that translates to "New Year. Better Duo," setting a tone of self-improvement and partnership. The brand is telling the audience that the new year is a great time to start learning a new language with a Preply teacher. - The ad then highlights the benefits of learning languages more effectively with a Preply teacher. The brand is telling the audience that they can learn languages more effectively with a Preply teacher. - The ad showcases features such as progress tracking, flexibility, and personalized lessons. The brand is telling the audience about the features of the Preply platform. - The ad shows a video call between a student and a teacher, demonstrating the platform in action. The audience is experiencing the ad from the perspective of a potential student, seeing the interaction between a student and a teacher.

# Ad summary This ad for Preply features a woman enjoying a snack while video chatting with her Preply tutor. The ad highlights the benefits of learning with Preply, including personalized lessons, 90 languages, and progress monitoring. # Brand positioning Preply is presented as a modern and accessible platform for language learning. The brand emphasizes personalized education by connecting students with ideal tutors. The ad promotes the idea that learning can be enjoyable and fit seamlessly into one's lifestyle, as shown by the woman casually learning while eating a snack. Preply aims to occupy a space in the consumer's mind as a convenient and effective way to learn languages, offering a personalized approach that sets it apart from traditional language learning methods. # Product Preply is an online platform that connects students with language tutors for personalized lessons. The ad highlights several key features of Preply, including personalized lessons, access to 90 languages, and progress monitoring. The platform is designed for individuals seeking a tailored learning experience. The ad shows a woman casually learning while eating a snack, suggesting that Preply can fit seamlessly into one's daily routine. The ad addresses the potential barrier of finding the right tutor by emphasizing the platform's ability to match students with ideal instructors. # Visual style The ad has a modern and approachable visual style. The production quality appears to be high, with good lighting and clear visuals. The color palette is warm and inviting, creating a comfortable and relaxed atmosphere. The ad incorporates platform-native elements, such as the video call interface, to create a sense of familiarity and authenticity. The typography is clean and legible, ensuring that the messaging is easily scannable. # Hooks Headline: Con l'atmosfera giusta si impara meglio. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Trova l'insegnante ideale per te su Preply. # Benefits - si impara meglio # Features - Lezioni personalizzate - 90 lingue - Monitoraggio dei progressi # Call to action None used. # Point of view - Customer: The woman enjoying a snack while video chatting with her tutor provides the customer's perspective, showing how Preply can fit into one's daily routine. - Brand: The text highlighting the benefits of Preply, such as personalized lessons and progress monitoring, represents the brand's perspective, showcasing the platform's key features and value proposition. # Storyline - The ad opens with a woman enjoying a snack while video chatting with her Preply tutor. This sets a relaxed and comfortable tone, suggesting that learning with Preply can be enjoyable and fit seamlessly into one's lifestyle. The audience experiences this from the customer's perspective. - The ad highlights the benefits of learning with Preply, including personalized lessons, access to 90 languages, and progress monitoring. This informs the audience about the platform's key features and value proposition. The brand is telling this part of the story. - The ad emphasizes the platform's ability to match students with ideal instructors. This addresses the potential barrier of finding the right tutor and reinforces the personalized approach of Preply. The brand is telling this part of the story.

# Ad summary This ad for Preply promotes the app as a way to learn a language in a smarter way with a Preply teacher. The ad features a woman in a video call with a man, and highlights the flexible hours, monitored progress, and private classes. # Brand positioning Preply is presented as a modern and accessible platform for language learning. The brand emphasizes personalized education through one-on-one tutoring with qualified teachers. The brand aims to occupy a space in the consumer's mind as a convenient and effective way to learn a new language, offering flexibility and tailored learning experiences. The brand aligns with values of intelligence, flexibility, and personalized learning, positioning itself as a smart solution for language acquisition. Preply pushes against traditional language learning methods by offering a more individualized and adaptable approach. # Product Preply is an online language learning platform that connects students with teachers for personalized lessons. The platform offers flexible hours, monitored progress, and private classes. The product is for individuals looking to learn a new language in a smarter way with a Preply teacher. The ad addresses the barrier of rigid schedules and impersonal instruction by offering flexible and tailored learning experiences. The platform is presented as a convenient and effective way to learn a new language, emphasizing the benefits of one-on-one tutoring with qualified teachers. # Visual style The ad has a clean and modern visual style with a bright pink color scheme. The design is simple and uncluttered, with a focus on the product and its key features. The use of a real-life video call adds a personal touch and helps to build trust. # Hooks Headline: Ano novo. Melhor duo. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional language learning methods are not as effective or personalized as learning with a Preply teacher. "Aprenda um idioma da forma mais inteligente com um professor da Preply." # Value propositions - Learn a language in a smarter way with a Preply teacher through flexible hours, monitored progress, and private classes. # Benefits - Aprenda um idioma da forma mais inteligente com um professor da Preply. # Features - Horários flexíveis - Progresso monitorado - Aulas particulares # Call to action None used. # Social proof - The Apple App Store rating of 4.8 is shown in the upper left corner. # Point of view - Brand: The top caption introduces Preply and its value proposition. - Brand: The bullet points highlight the key features of the platform. - Customer: The video call shows a real-life interaction between a student and a teacher. # Storyline - The ad opens by introducing Preply as a way to learn a language in a smarter way with a Preply teacher. This is intended to grab the viewer's attention and set the stage for the product's value proposition, told from the brand's perspective. - The ad highlights the key features of the platform: flexible hours, monitored progress, and private classes. This is intended to showcase the benefits of using Preply for language learning, told from the brand's perspective. - The ad shows a woman in a video call with a man, demonstrating the platform in action. This is intended to provide a visual representation of the learning experience and build trust, told from the customer's perspective.

# Ad summary This ad promotes Preply, a service that connects language learners with teachers. The ad highlights the benefits of learning a language with Preply, such as flexible hours, progress monitoring, and individual lessons. The ad features a woman in a video call with a male teacher. # Brand positioning Preply is presented as a modern and intelligent solution for language learning, positioning itself as a facilitator of personalized education. The brand emphasizes convenience and effectiveness by highlighting flexible schedules, progress tracking, and individualized lessons. Preply aims to occupy a space in the consumer's mind as a tech-enabled educational platform that breaks away from traditional, rigid language learning methods. The brand aligns with values of accessibility, personalization, and efficiency, promoting a lifestyle of continuous learning and self-improvement. It pushes against the norms of standardized language courses by offering tailored experiences with individual instructors. # Product Preply is an online platform that connects students with language tutors for personalized lessons. The ad highlights several key features of the service, including "Orari flessibili" (flexible hours), "Monitoraggio dei progressi" (progress monitoring), and "Lezioni individuali" (individual lessons). The product is designed for individuals looking to learn a new language in a more intelligent and tailored way. The ad addresses the common purchase barriers of inflexible schedules and lack of personalized attention by offering a solution that adapts to the learner's needs and provides one-on-one instruction. The ad conveys that Preply is worth trying because it offers a convenient, effective, and personalized approach to language learning. # Visual style The ad has a clean and modern visual style with a bright color palette. The use of confetti and ribbons gives the ad a celebratory and festive feel. The video call interface is presented in a realistic and user-friendly way. The overall production quality is high, suggesting a professional and polished brand. # Hooks Headline: Anno nuovo. Duo perfetto. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional language learning methods are not as effective or convenient as Preply's approach. The phrase "Impara una lingua in modo più intelligente" suggests that other methods are less intelligent or efficient. # Value propositions - Learn a language in a smarter way with a Preply teacher by offering flexible hours, progress monitoring, and individual lessons. # Benefits - Impara una lingua in modo più intelligente con un insegnante Preply. # Features - Orari flessibili - Monitoraggio dei progressi - Lezioni individuali # Call to action None used. # Social proof - The ad shows an app store rating of 4.8, indicating positive reviews and user satisfaction. # Point of view - Brand: The brand's POV is present in the headline and feature callouts, communicating the value proposition and key benefits of using Preply. - Customer: The customer's POV is represented by the woman in the video call, showing a real-life interaction with the Preply platform. # Storyline - The ad opens with a celebratory message, "Anno nuovo. Duo perfetto." (New year. Perfect duo.), setting a positive and aspirational tone. The brand is conveying the message that the new year is the perfect time to start learning a new language with Preply, and this progresses the narrative by immediately positioning Preply as a solution for New Year's resolutions. - The ad then introduces the core value proposition: "Impara una lingua in modo più intelligente con un insegnante Preply." (Learn a language in a smarter way with a Preply teacher.). The brand is telling the audience that Preply offers a more effective and intelligent approach to language learning, and this progresses the narrative by highlighting the unique benefit of learning with a Preply teacher. - The ad highlights three key features of the Preply platform: flexible hours, progress monitoring, and individual lessons. The brand is showcasing the practical benefits of using Preply, and this progresses the narrative by providing concrete reasons why Preply is a superior language learning solution. - The ad visually demonstrates a language lesson in progress, showing a woman in a video call with a male teacher. The customer is experiencing a real-time language lesson, and this progresses the narrative by providing a visual representation of the Preply experience.

# Ad summary This image ad for Preply uses a flow chart to encourage users to learn a new language. # Brand positioning This ad promotes Preply, a platform designed to help people learn new languages. Preply is positioned as a tool that can help users achieve their goal of language acquisition. The ad emphasizes ease of access and encourages users to try the service. The brand's approach is straightforward and functional, focusing on enabling language learning rather than emotional connection. # Product The product being advertised is Preply, an online language learning platform that connects students with tutors. The ad is encouraging users to sign up and try the service, to help them achieve their goal of learning a new language. The ad targets people who may be unsure about starting to learn a new language and shows how Preply can assist with this goal. # Visual style The ad has a bright, playful, and simple visual style. It uses a basic flow chart design, with a limited color palette (mainly pink, black, and white). The layout is clean and easy to follow, resembling a simple graphic created with basic tools. The image of the man provides a personal touch, making the ad feel more relatable and less corporate. # Hooks Headline: Chcesz się uczyć języka w tym roku? # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the uncertainty and decision-making process of those considering learning a new language. The flow chart is intended to simplify the decision by presenting Preply as the solution, regardless of the user's initial answer. "Chcesz się uczyć języka w tym roku?" implies that the viewer is considering learning a language but may not know where to start. # Call to action None used. # Point of view - Brand: The entire ad uses the brand's perspective, guiding viewers through a decision-making process that ultimately leads to trying Preply. # Storyline - The ad starts by asking, "Chcesz się uczyć języka w tym roku?" which means "Do you want to learn a language this year?" in Polish. This question serves as the hook to draw in viewers who are considering language learning. The ad is speaking from the brand's perspective. - Viewers are presented with a visual flow chart. If they answer 'No,' the flow chart leads to an image of a smiling person and the text 'Wypróbuj Preply,' which means 'Try Preply.' If they answer 'Yes,' the flow chart loops back to the same image and text, implying that Preply can help them reach their language learning goals. The ad is coming from the brand's perspective and encouraging the viewer to use the service. - The viewer is then presented with "Aha. Znasz już jakiś język?" Which means "Aha. Do you already know a language?". The diagram takes them back to try Preply regardless of their answer. The ad is coming from the brand's perspective and encouraging the viewer to use the service.

# Ad summary This Preply ad showcases a woman happily eating a pastry while engaged in a video call, highlighting the flexibility and enjoyment of learning with Preply. The ad uses Arabic text to emphasize the convenience and tailored approach of Preply lessons, reinforced by callouts for customized lessons and progress tracking. # Brand positioning Preply positions itself as a global platform that makes language learning accessible and enjoyable. The brand's offering pushes against traditional, rigid language learning environments by showcasing lessons that seamlessly integrate into daily life. Preply seems to value flexibility, convenience, and personalization, as it provides customized lessons and the ability to find a teacher that fits your needs. The emotional positioning of the brand aims to create a positive and encouraging learning experience, emphasizing the comfort and ease of learning in a setting that suits the user. # Product The product being advertised is Preply's online language learning platform, which connects students with tutors for customized lessons. The ad explicitly highlights that Preply offers learning in 90 languages and offers customized lessons and progress tracking. The platform appears to be designed for users who want a flexible and personalized approach to language learning, allowing them to learn from anywhere. By showing a user enjoying a snack while learning, the ad conveys that Preply can seamlessly integrate into everyday life, removing barriers associated with traditional classroom settings. # Visual style The ad features a blend of lifestyle and informative visuals, with a focus on creating a warm, approachable atmosphere. The use of natural lighting and soft focus contributes to a relaxed tone, while the inclusion of UI elements like the video call screen anchors the ad to the digital platform. The design leans towards a platform-native look, mimicking the appearance of a typical video call interface. # Hooks Headline: التعلم أمتع وأكثر فعالية عندما تكون الاجواء مناسبة # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of ineffective or unpleasant learning environments, implying that traditional language learning can be rigid or unengaging. “التعلم أمتع وأكثر فعالية عندما تكون الاجواء مناسبة" (When the atmosphere is right, learning is more fun and effective) shows that the brand is trying to solve the problem of ineffective language learning by ensuring the learning environment is conducive to the students success. # Value propositions - 90 languages: A vast selection allows learners to find the language they desire. - Customized lessons: Personalization caters to individual learning needs and styles. - Progress tracking: Monitoring progress helps learners stay motivated and achieve goals. # Benefits - التعلم أمتع وأكثر فعالية عندما تكون الاجواء مناسبة (When the atmosphere is right, learning is more fun and effective) # Features - 90 لغة - دروس مخصصة - متابعة التقدم # Call to action ابحث عن مدرسك على Preply # Social proof - *4.8 # Point of view - Customer: A woman is smiling and eating a pastry during what appears to be a language lesson via video call, implying that Preply lessons are relaxed and can fit into one's daily routine. # Storyline - The ad opens with a woman enjoying a pastry while on a video call. This sets a relaxed tone, conveying the message that learning with Preply can be comfortable and integrated into everyday moments from the customer's perspective. - The ad then emphasizes the features and benefits of Preply, such as 90 languages available, customized lessons, and progress tracking. This aims to reassure potential users by highlighting the platform's capabilities and the support it provides to enhance learning outcomes from Preply's perspective. - The ad wraps up with a direct call to action, urging viewers to "ابحث عن مدرسك على Preply" (Find your teacher on Preply). This encourages immediate engagement and aims to convert interest into action from Preply's perspective.

# Ad summary This ad for Preply uses a question-and-answer format to highlight the embarrassment of not knowing a language and then offers Preply as a solution. It emphasizes flexible scheduling, private classes, and monitored progress. # Brand positioning Preply is presented as a solution for language learning, positioning itself as a convenient and effective platform to overcome the embarrassment of not knowing a language. The brand emphasizes flexibility, personalized learning through private classes, and progress tracking, suggesting a modern, accessible approach to education that contrasts with traditional, rigid language learning methods. The brand aims to occupy the space of a supportive and results-oriented language learning partner. # Product Preply is an online platform that connects students with language tutors for personalized learning. The ad highlights the platform's key features, including flexible scheduling ('Horários flexíveis'), private classes ('Aulas particulares'), and monitored progress ('Progresso monitorado'). The product is for individuals who feel embarrassed about their lack of language skills and are looking for a convenient and effective way to learn. The ad addresses the purchase barrier of time commitment by emphasizing the flexibility of the platform. # Visual style The ad has a clean and simple visual style with a bright pink background and white text boxes. The design is minimalist and modern, with a focus on clear communication and easy readability. The use of icons and rounded shapes gives the ad a friendly and approachable feel. The overall production quality appears to be highly polished. # Hooks Headline: Tô passando vergonha por não ter um professor de idiomas? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the embarrassment of not knowing a language, as expressed in the question: 'Tô passando vergonha por não ter um professor de idiomas?' # Value propositions - Flexible schedules: Learn at your own pace and convenience. - Private classes: Get personalized attention and tailored learning. - Monitored progress: Track your improvement and stay motivated. # Benefits - Flexible schedules - Private classes - Monitored progress # Features - Horários flexíveis - Aulas particulares - Progresso monitorado # Call to action None used. # Social proof - 4.8 rating # Point of view - Customer: The question 'Tô passando vergonha por não ter um professor de idiomas?' is from the customer's point of view, expressing a common frustration. # Storyline - The ad starts by asking, from the perspective of someone who is struggling with language learning, if the viewer is embarrassed for not having a language teacher. This is included to grab the viewer's attention and highlight a common pain point. - The ad then transitions to the brand's perspective, offering Preply as a solution by stating, 'Sim. Agende sua primeira aula na Preply.' This is included to position Preply as the answer to the problem presented in the first beat. - The ad concludes by listing the benefits of Preply, from the brand's perspective, including flexible schedules, private classes, and monitored progress. This is included to further entice the viewer to try Preply.

# Ad summary This ad uses a flow chart to determine if the viewer needs Preply. The ad asks if the viewer is planning to learn a language this year. If the answer is yes, the viewer is directed to Preply. If the answer is no, the ad asks if the viewer is already fluent in a language. If the answer is yes, the viewer is directed back to the first question. If the answer is no, the viewer is directed to Preply. # Brand positioning This ad positions Preply as a solution for anyone looking to learn a new language. The brand is presented as a helpful tool for those who are not yet fluent in a language, and the ad implies that Preply can help viewers achieve their language learning goals. The brand is presented as a modern and accessible platform, as evidenced by the casual tone of the ad and the use of a flow chart to guide viewers through the decision-making process. # Product The ad promotes Preply as a language learning platform. The ad uses a flow chart to guide viewers through a series of questions to determine if they need Preply. The first question asks if the viewer is planning to learn a language this year. If the answer is yes, the viewer is directed to Preply. If the answer is no, the ad asks if the viewer is already fluent in a language. If the answer is yes, the viewer is directed back to the first question. If the answer is no, the viewer is directed to Preply. The ad addresses the purchase barrier of not knowing if Preply is the right solution for the viewer by providing a simple and easy-to-understand flow chart. # Visual style The ad has a clean and simple visual style. The background is a solid pink color. The text is in black and white. The arrows are pink. The image is a real-life photo. The overall style is modern and accessible. # Hooks Headline: هل تخطط لتعلم لغة هذا العام؟ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing if Preply is the right solution for the viewer. "هل تخطط لتعلم لغة هذا العام؟" # Value propositions - Preply helps you learn a new language # Benefits - Learn a new language # Features - Language learning platform # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as they are promoting their language learning platform and guiding viewers through a decision-making process. # Storyline - The ad starts by asking the viewer if they are planning to learn a language this year. This is intended to grab the viewer's attention and make them think about their language learning goals. The question is posed from the brand's perspective, as they are trying to identify potential customers. - If the viewer answers yes, they are directed to Preply. This is intended to provide a solution for those who are actively looking to learn a language. The direction is provided from the brand's perspective, as they are promoting their platform as a language learning solution. - If the viewer answers no, the ad asks if they are already fluent in a language. This is intended to address the possibility that the viewer may not need Preply if they are already fluent. The question is posed from the brand's perspective, as they are trying to qualify potential customers. - If the viewer answers yes to being fluent, they are directed back to the first question. This is intended to create a loop and keep the viewer engaged with the ad. The direction is provided from the brand's perspective, as they are trying to keep the viewer in the decision-making process. - If the viewer answers no to being fluent, they are directed to Preply. This is intended to provide a solution for those who are not yet fluent in a language. The direction is provided from the brand's perspective, as they are promoting their platform as a language learning solution.

# Ad summary This image ad promotes Preply, a service that connects language learners with online tutors. The ad features a smiling woman enjoying a snack during a language lesson on her laptop, emphasizing the comfort and convenience of learning with Preply. It highlights personalized classes and progress tracking. # Brand positioning Preply is presented as a user-friendly platform that connects individuals with online language tutors, offering personalized learning experiences from the comfort of their own space. The brand is positioning itself to be modern and accessible by highlighting convenience with the student learning from their kitchen. The brand stands out with its tone by featuring students enjoying a snack as they learn. # Product Preply is advertising its online language learning platform, which connects students with tutors for personalized, one-on-one lessons. The platform boasts access to 90 languages with personalized classes. Progress is monitored to ensure effective learning. The product aims to address the barriers of traditional language learning by offering a convenient and comfortable way to improve language skills. # Visual style The ad uses a lifestyle shot with a real-life setting to create a relatable and inviting image. The lighting is soft and natural, enhancing the comfortable atmosphere. The color palette is warm with accents of blue and yellow, creating a friendly tone. # Hooks Headline: Aprender é bem melhor quando você se sente bem. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional language learning can be stressful or uncomfortable. The ad showcases a woman happily snacking in her kitchen, indicating that with Preply, learning can be more relaxed and enjoyable: "Aprender é bem melhor quando você se sente bem." # Value propositions - Personalized Classes - Tailored to your learning style - Progress Monitoring - Ensuring you stay on track - 90 Languages - Wide range of options to choose from # Benefits - Aprender é bem melhor quando você se sente bem. # Features - 90 idiomas - Aulas personalizadas - Progresso monitorado # Call to action Encontre seu professor na Preply. # Social proof - None used. # Point of view - Brand: The brand communicates its message through the ad's text, which highlights the benefits and features of Preply's online language learning platform. # Storyline - The ad opens with the message, "Aprender é bem melhor quando você se sente bem." This message is presented from the brand's perspective and suggests that learning is more effective and enjoyable when the learner feels comfortable and at ease. This sets the tone for Preply as a supportive learning environment. - A smiling woman is shown in the background of what appears to be the kitchen eating a croissant. The purpose of this moment is to show that the student is relaxed during their online lesson, which implies that learning is comfortable and integrated into everyday life. - The ad features a man visible in the bottom left corner, who is presumably a Preply teacher, smiling during the online session, reinforcing the brand's message of support and approachability. - Below the woman is the text “Encontre seu professor na Preply” which is a call to action from the brand telling people to visit the platform to find their own teacher. - The ad concludes by listing product features such as “90 idiomas”, “Aulas personalizadas”, and “Progresso monitorado”, from the brand which highlight the variety of languages offered on the platform.

# Ad summary This ad promotes Preply, a service that connects students with language tutors. The ad highlights the benefits of learning a language with a Preply tutor, including progress tracking, flexible scheduling, and personalized classes. # Brand positioning Preply is presented as a modern and effective platform for language learning. The brand emphasizes personalized education by connecting students with individual tutors. The ad highlights the convenience and flexibility of learning with Preply, suggesting that it fits seamlessly into a busy lifestyle. The brand aims to occupy the space of accessible and tailored language education, positioning itself as a smart and efficient way to learn a new language. # Product Preply is an online platform that connects students with language tutors for personalized lessons. The ad highlights three key features: progress tracking, flexible scheduling, and personalized classes. The platform is designed for individuals who want to learn a language in a more intelligent way, with the guidance of a dedicated professor. The ad addresses potential purchase barriers by showcasing the convenience and adaptability of the service, suggesting that it can fit into any schedule and cater to individual learning needs. The ad promotes Preply as a valuable tool for anyone looking to improve their language skills with expert support. # Visual style The ad has a clean and modern visual style. The use of a pink background and white text creates a bright and cheerful feel. The video call screenshot provides a realistic look at the product in action. The overall style is designed to be eye-catching and informative. # Hooks Headline: Nuevo año. Mejor dúo. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Learn a language in a smarter way with a Preply professor - Progress tracking - Flexible scheduling - Personalized classes # Benefits - Aprende un idioma de manera más inteligente con un profesor de Preply. # Features - Seguimiento del progreso - Horario flexible - Clases particulares # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of using Preply to learn a new language. # Storyline - The ad opens with a headline that introduces the concept of a "New year. Better duo." This is intended to capture the viewer's attention and set the stage for the product offering. The brand is telling the audience that the new year is a great time to start learning a new language with a Preply tutor. - The ad then explains that you can learn a language in a smarter way with a Preply professor. This is intended to highlight the value proposition of the product. The brand is telling the audience that Preply offers a more effective way to learn a language than traditional methods. - The ad then lists three key features of the Preply platform: progress tracking, flexible scheduling, and personalized classes. This is intended to provide the viewer with specific reasons to choose Preply. The brand is telling the audience that Preply offers a convenient and effective way to learn a language. - The ad then shows a video call between a student and a tutor. This is intended to provide a visual representation of the product in action. The audience is experiencing the product from the customer's perspective, seeing how easy it is to connect with a tutor and start learning.

# Ad summary This ad uses a flow chart to determine if the viewer should use Preply to learn a language. # Brand positioning Preply is not explicitly positioned in the ad, but it is implied that Preply is a language learning service. The brand is presented as a solution for people who want to learn a language. # Product Preply is presented as a language learning service. The ad does not explicitly state what Preply is or how it works, but it is implied that it is a service that helps people learn languages. The ad is for people who want to learn a language. The ad addresses the purchase barrier of not knowing if you should use Preply by providing a flow chart to help the viewer determine if they should use Preply. # Visual style The ad has a simple, clean visual style. The use of a flow chart makes the ad easy to understand. The pink background is eye-catching and the photo of the man makes the ad feel personal. # Hooks Headline: ¿Vas a aprender algún idioma este año? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing if you should use Preply to learn a language. The ad provides a flow chart to help the viewer determine if they should use Preply. # Call to action None used. # Point of view - Brand: The entire ad is from the brand's perspective, as it is intended to promote Preply as a language learning service. # Storyline - The ad starts by asking the viewer if they are going to learn a language this year. This is from the brand's perspective and is intended to grab the viewer's attention. - If the viewer answers no, the ad directs them to Preply. This is from the brand's perspective and is intended to provide a solution for people who want to learn a language. - If the viewer answers yes, the ad asks them if they already speak a language. This is from the brand's perspective and is intended to further qualify the viewer. - If the viewer answers no, the ad directs them to Preply. This is from the brand's perspective and is intended to provide a solution for people who want to learn a language. - If the viewer answers yes, the ad directs them back to the question of whether they are going to learn a language this year. This is from the brand's perspective and is intended to loop the viewer back into the flow chart.

# Ad summary This ad promotes Preply, a service for learning foreign languages with a tutor. The ad asks if learning a foreign language without a tutor is embarrassing, and then offers the service as a solution. The ad highlights the flexible schedule, individual lessons, and progress tracking. # Brand positioning Preply is presented as a modern solution for language learning, emphasizing personalized education through individual lessons with tutors. The brand positions itself as an alternative to traditional language learning methods, suggesting that learning without a tutor might be seen as outdated or less effective. Preply aims to occupy the space of accessible and flexible language education, aligning with a lifestyle that values convenience and personalized learning experiences. The brand pushes against the norms of rigid class schedules and standardized curricula, offering a more adaptable and tailored approach to language acquisition. The brand positioning is both functional, highlighting the practical benefits of flexible scheduling and progress tracking, and emotional, addressing the potential embarrassment or inadequacy one might feel when learning a language without personalized guidance. # Product Preply is an online platform that connects students with language tutors for personalized lessons. The product is designed for individuals who want to learn a foreign language and may be concerned about the effectiveness or social perception of learning without a tutor. The ad explicitly states the benefits of using Preply, including a flexible schedule (Elastyczny grafik), individual lessons (Indywidualne lekcje), and progress tracking (Śledzenie postępów). These features address potential purchase barriers by offering convenience, personalized attention, and measurable results. The ad implies that Preply is a solution to the problem of potentially embarrassing or ineffective language learning experiences, positioning it as a worthwhile investment for those seeking a more tailored and supportive approach. # Visual style The ad has a clean and minimalist visual style, using a bright pink background and simple graphic elements. The design is reminiscent of a mobile app interface, with rounded rectangles and icon-based buttons. The overall aesthetic is modern and approachable, aiming to convey a sense of ease and convenience. # Hooks Headline: Czy nauka bez lektora języków obcych to obciach? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that learning a foreign language without a tutor can be embarrassing or ineffective: "Czy nauka bez lektora języków obcych to obciach?" # Value propositions - Flexible schedule: Learn at your own pace and convenience. - Individual lessons: Receive personalized attention and guidance from a tutor. - Progress tracking: Monitor your improvement and stay motivated. # Benefits - Personalized learning experience - Flexible scheduling - Measurable progress # Features - Elastyczny grafik - Indywidualne lekcje - Śledzenie postępów # Call to action Zarezerwuj swoją pierwszą lekcję na Preply. # Social proof - 4,8 # Point of view - Brand: The entire ad is presented from the brand's perspective, as it promotes Preply's services and highlights its features and benefits. # Storyline - The ad opens with a question about whether learning a foreign language without a tutor is embarrassing. This is intended to grab the viewer's attention by addressing a potential insecurity or concern they may have. The question is posed from the brand's perspective, aiming to provoke thought and self-reflection in the viewer. - The ad then provides a concise answer, affirming that it can be embarrassing. This is intended to validate the viewer's potential concerns and position Preply as a solution. The answer is delivered from the brand's perspective, establishing a sense of understanding and empathy. - The ad transitions to a call to action, encouraging the viewer to book their first lesson on Preply. This is intended to prompt immediate engagement and conversion. The call to action is presented from the brand's perspective, directly promoting its services. - The ad concludes by highlighting key features of Preply, including flexible scheduling, individual lessons, and progress tracking. This is intended to reinforce the value proposition and address potential purchase barriers. These features are presented from the brand's perspective, showcasing the benefits of using Preply.