How Wild Advertises on Meta

# Ad summary A photograph showcasing a variety of refillable body care products inside of a container. # Brand positioning Wild is presented as a brand focused on natural, effective ingredients and eliminating single-use plastic in body care. The brand aims to occupy a space in the consumer's mind as an environmentally conscious and high-quality option, offering better choices for both the customer and the planet. The brand's emphasis on refillable products suggests a commitment to sustainability, aligning with consumers who value eco-friendly practices. The tone is positive and optimistic, encouraging customers to feel good about their purchasing decisions. The brand pushes against traditional body care norms that rely heavily on single-use packaging. # Product The ad features a range of refillable body care products, including a body wash in a ceramic pump bottle, a body wash refill in a metal bottle, a deodorant, a deodorant refill, and a lip balm. The body wash, shown in both a ceramic bottle with a pump and a refillable metal bottle, emphasizes its natural and effective ingredients. The products are designed for consumers who want to reduce their environmental impact and enjoy high-quality, sustainable body care. Key selling points include the refillable nature of the products, the use of effective ingredients, and the elimination of single-use plastic. The ad also subtly highlights the sensory experience of using the products, encouraging viewers to "think how great you're about to smell." This addresses a purchase barrier by suggesting that sustainable choices don't mean sacrificing a luxurious experience. Each product appears to be designed with an outer shell or permanent container and an easily swappable refill, making it convenient for customers to make sustainable choices. # Visual style The ad has a clean, bright aesthetic with a focus on product visibility. The production quality is high, suggesting a studio-shot image. The composition is well-balanced, showcasing the product range in an organized manner. The lighting is even and flattering, highlighting the natural tones and textures of the products and packaging. There are no obvious filters or image treatments. The overall style feels approachable and eco-conscious. # Hooks Headline: Refillable. Natural. Scent-sational. # Funnel stage Top of funnel (Awareness) # Pain points The central problem being solved is the environmental impact of single-use plastic in body care products. The ad directly addresses this by stating, "naturally effective ingredients, no single-use plastic," # Value propositions - Naturally effective ingredients, no single-use plastic: provides both health and environmental benefits. - Better for you, better for the planet: highlights that the customer can feel good about this brand since it is also good for the environment. # Benefits - Better for you - Better for the planet # Features - Refillable - Natural - Naturally effective ingredients - No single-use plastic # Call to action None used. # Social proof - None used. # Point of view - Brand, top copy and center product display. The brand highlights its core values, benefits, and the range of its product offerings. # Storyline - The ad opens by highlighting the brand's core values: refillable, natural, and scent-sational. This aims to immediately capture the viewer's attention by presenting the product's key benefits. This is presented from the brand's perspective, setting the stage for what they offer and why it matters to consumers looking for eco-friendly options. - The copy expands on these benefits, emphasizing the use of naturally effective ingredients and the absence of single-use plastic. The brand's perspective here continues to build credibility by highlighting the product's environmental advantages and quality ingredients. This is designed to resonate with environmentally conscious consumers and position the product as a responsible choice. - The ad shows the product inside of a container with a variety of different products. By showcasing the different product lines and product refills, the audience can see the variety of options from the brand and the ease of replacing refills. The brand wants to display that each item has options for replacements to show the eco friendly side to the brand.

# Ad summary This ad showcases Wild's newest refillable deodorant design, featuring a collaboration with Paddington Bear. The ad highlights the product's refillable nature, natural ingredients, and cruelty-free status, appealing to consumers who value sustainability and ethical products. # Brand positioning Wild is presented as a brand that prioritizes sustainability and natural ingredients in personal care products. The collaboration with Paddington Bear suggests a playful, nostalgic appeal, targeting consumers who appreciate both ethical and aesthetically pleasing products. The brand positions itself against traditional, non-refillable deodorant options, emphasizing its commitment to reducing waste and using 98% natural ingredients. The brand's positioning is both functional (refillable, natural) and emotional (nostalgic, ethical). # Product The featured product is Wild's refillable deodorant, specifically a new design in collaboration with Paddington Bear. The deodorant consists of a durable, refillable case and a deodorant refill. The refill is described as 98% natural, vegan, and cruelty-free. The ad shows how to insert a new deodorant refill into the case. The deodorant refill is shown in the scent 'Orange Marmalade'. The product's USPs are its refillable design, natural ingredients, and ethical production, addressing concerns about environmental impact and ingredient safety. # Visual style The ad has a bright and cheerful aesthetic, with a focus on natural light and vibrant colors. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a UGC feel. The pacing is consistent throughout the ad, with a relaxed rhythm. # Hooks Spoken: Meet Wild's newest refillable deodorant design Text overlay: Meet Wild's newest refillable deodorant design Visual: The shot is a close-up of a pair of hands holding a pink Wild deodorant case featuring a Paddington Bear design and an Orange Marmalade scented refill. The background includes a green door, a plant with orange fruits, and a small wooden stool. The setting appears to be a brightly lit, cozy room with a playful, nostalgic vibe. The camera is stationary, providing a clear view of the products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of environmental waste associated with traditional, non-refillable deodorants. This is signaled by the emphasis on the product's refillable design and sustainable nature. # Value propositions - Sustainable personal care: The refillable design reduces environmental waste. - Ethical choice: The vegan and cruelty-free formulation aligns with ethical consumer values. - Natural ingredients: The 98% natural formulation appeals to consumers seeking healthier options. # Benefits - refillable - 98% natural - vegan & cruelty-free # Features - refillable - 98% natural - vegan - cruelty-free - Orange Marmalade scent # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing and using the product. # Storyline - 00:00–00:03 The ad begins by showcasing the Wild refillable deodorant case featuring a Paddington Bear design, alongside an Orange Marmalade scented refill. The intention is to introduce the product and highlight its unique design and collaboration. The perspective is from a customer showing off the product. The tone is playful and inviting. - 00:03–00:05 The deodorant case is disassembled to show how the refill fits inside. This demonstrates the product's refillable mechanism and ease of use. The perspective is from a customer demonstrating the product. The tone is informative and practical. - 00:05–00:10 The assembled deodorant is shown being applied to the skin. This demonstrates the product in use and highlights its functionality. The perspective is from a customer using the product. The tone is casual and relatable.

# Ad summary This ad for Wild Deodorant features a woman explaining the features of their new product: an antiperspirant with 72-hour protection that is refillable with compostable refills. # Brand positioning Wild is presented as a brand that is eco-friendly, innovative, and effective. They push against the category norm of single-use plastic deodorant containers by offering a refillable deodorant with compostable refills. The brand values sustainability and efficacy, appealing to consumers who are environmentally conscious and looking for high-performing personal care products. They are positioned as offering an alternative to traditional deodorants with their 72 hour protection. # Product The Wild product advertised is a roll-on antiperspirant deodorant. It comes in a refillable container decorated with a bee pattern. The deodorant offers 72 hours of protection against perspiration and odors. The product is designed to be eco-friendly, with compostable refills. The refills can be disposed of with household waste, where microorganisms will decompose them. The product is presented as both effective and environmentally responsible, offering a sustainable alternative to traditional deodorants. # Visual style The ad has a clean, bright, and informative visual style with a UGC feel. The editing includes quick cuts to maintain a consistent pace, and smooth transitions with audio cues. The production quality appears to be a hybrid of UGC and polished commercial, adding authenticity while maintaining a professional look. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:01 [Enthusiastic] Franchement, c'est pas hyper cool? Visual: 00:00–00:01 The camera shows a close-up, top-down view inside a black compost bin filled with dark soil and decomposing matter. A small, white container is visible on top of the soil. The setting suggests an environmentally conscious approach. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the frustration of traditional deodorants with single-use plastic waste that contributes to environmental pollution. "les micro-organismes vont ensuite se décomposer sans laisser de déchets" suggests that other deodorants are not eco-friendly. # Value propositions - Compostable refills: Reduces environmental impact by allowing refills to decompose in household waste. - Rechargeable: Reduces waste by offering a reusable case. # Benefits - Rechargeable - Super efficace - Les recharges sont compostables # Features - 72 heures de protection contre la transpiration et les odeurs # Call to action Fonce l'essayer. # Point of view - Customer 100% – The ad is presented from the perspective of a satisfied customer who is sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of a compost bin. The speaker introduces the Wild deodorant and hints at its sustainability features, setting a tone of eco-consciousness. - 00:02–00:05 00:02–00:05 A shot of the product packaging and refills is shown. The speaker highlights the product's 72-hour protection against perspiration and odors. This introduces the product's effectiveness and main benefit, while maintaining a tone of informative enthusiasm. - 00:05–00:10 00:05–00:10 The speaker applies the deodorant, then demonstrates how it can be refilled and emphasizing that the refill is compostable, conveying the brand's focus on sustainability. - 00:10–00:16 00:10–00:16 The speaker shows the disposal process of the empty refill bottle in a household trash can, emphasizing that it decomposes without leaving waste, reassuring the viewer about the environmental benefits. - 00:16–00:20 00:16–00:20 The speaker demonstrates how to clean the roll-on ball and insert a new refill, highlighting the ease of use and reusability of the product. - 00:20–00:25 00:20–00:25 The speaker expresses satisfaction with the product's performance and the decomposition process, concluding with a call to action to try it out. This reinforces the product's benefits with a personal endorsement. - 00:25–00:27 00:25–00:27 The speaker holds the products up to the camera and smiling and directly says to try it, conveying authenticity.

# Ad summary This ad showcases a Wild deodorant stick in a limited-edition SpongeBob SquarePants case. The ad shows the product being used and surrounded by tropical fruits. # Brand positioning Wild is presented as a brand that offers refillable deodorant cases and natural deodorant refills. The brand is partnering with SpongeBob SquarePants to offer a limited-edition case. The brand is positioned as a sustainable and fun alternative to traditional deodorant brands. # Product The product featured is a Wild brand refillable deodorant stick in a limited-edition SpongeBob SquarePants case. The case is yellow and features SpongeBob's face on the front. The product is shown being used, with a white, foamy substance coming out of the top. The product is for people who are looking for a sustainable and fun alternative to traditional deodorant brands. # Visual style The ad has a bright and clean visual style. The lighting is natural and the colors are vibrant. The ad is shot from a close-up perspective, which allows the viewer to see the product in detail. # Hooks Headline: Étui à Déodorant Rechargeable # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The brand is showing the product in use and demonstrating how it works. # Storyline - The ad opens with a hand holding a Wild deodorant stick in a SpongeBob SquarePants case. The brand is showing the product in use. - The hand presses the bottom of the deodorant stick, and a white, foamy substance comes out of the top. The brand is demonstrating how the product works. - The white, foamy substance is shown dripping onto a white surface. The brand is showing the texture of the product.

# Ad summary This ad showcases Wild's lip balm refills and refillable cases. The ad highlights the brand's commitment to plastic-free packaging and SPF protection. # Brand positioning Wild is presented as a brand focused on sustainability and natural ingredients. The brand emphasizes its commitment to being plastic-free and providing effective lip care with SPF protection. The use of refillable cases positions Wild as an eco-conscious choice, appealing to consumers who want to reduce waste. The brand's positioning is both functional, offering SPF protection, and emotional, aligning with values of environmental responsibility. # Product The ad features Wild Lip Balm Refills and refillable cases. The lip balm refills come in various flavors, including Original, Coconut & Vanilla, and Peach & Mango. Each refill is packaged in a small, rectangular cardboard box with the brand name, flavor, and SPF 25 clearly labeled. The packaging highlights that the refills are plastic-free and provide medium protection. The refillable cases are sleek, cylindrical tubes in pastel colors (blue, teal, and pink) with the Wild logo printed on them. The ad emphasizes the new SPF lip balm and the availability of refillable cases, suggesting a sustainable and convenient lip care solution. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The products are arranged on a textured gray surface, creating a soft, natural look. The lighting is diffused, casting gentle shadows that add depth to the image. The color palette is pastel and muted, giving the ad a modern and eco-friendly feel. The overall style is simple and approachable, emphasizing the brand's commitment to sustainability and natural ingredients. # Hooks Headline: NEW SPF lip balm # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of environmental waste associated with traditional lip balm packaging by offering plastic-free refills and refillable cases. The visual presentation of the refills and cases signals a solution to this frustration. # Value propositions - SPF 25 protection combined with plastic-free refills offers a sustainable and effective lip care solution. - Refillable cases provide a convenient and eco-friendly way to use lip balm. # Benefits - SPF protection - Refillable cases # Features - SPF 25 - Plastic-free refills - Refillable cases - Available in Original, Coconut & Vanilla, and Peach & Mango flavors # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing their product range and highlighting key features like SPF and refillable packaging. # Storyline - The ad starts by showcasing the variety of Wild Lip Balm Refills in different flavors, emphasizing the range of options available to the customer. This is from the brand's perspective, aiming to highlight the breadth of their product line and attract customers with diverse preferences. - Next, the ad introduces the new SPF lip balm and refillable cases, highlighting the product's key features and benefits. This is from the brand's perspective, aiming to inform customers about the latest additions to their product line and emphasize the sustainability aspect. - The ad concludes by visually presenting the lip balm refills and cases together, reinforcing the brand's commitment to eco-friendly and convenient lip care. This is from the brand's perspective, aiming to leave a lasting impression on the customer and encourage them to consider Wild as a sustainable lip care option.

# Ad summary This ad features a Wild brand antiperspirant, highlighting its unique refillable case in a limited edition floral design, its 72-hour protection, 90% natural ingredients, and avoidance of white marks. # Brand positioning Wild positions itself as a provider of natural, refillable personal care products, specifically antiperspirants. It focuses on sustainability through its reusable case design and natural ingredient formulations. The brand emphasizes a blend of environmental responsibility and personal care, attracting consumers who seek effective products without compromising ethical and ecological values. The limited edition floral design of the case also adds a touch of exclusivity and style, distinguishing it from standard deodorants. # Product The featured product is a refillable antiperspirant deodorant by Wild, designed for daily use to prevent sweat and body odor. It comes in a reusable black case with a peach-colored interior, adorned with a floral design. The antiperspirant provides 72-hour protection against odors and boasts a formula made with 90% natural ingredients. It also claims to leave no white marks on clothing. The product is marketed as a convenient and eco-conscious alternative to traditional deodorants, addressing concerns about environmental waste and harsh chemical ingredients. # Visual style The ad has a polished, studio-shot aesthetic with a focus on product detail and aesthetic appeal. The color palette is soft and feminine, utilizing mauve, peach, and floral accents to create a visually pleasing composition. The image employs a flatlay style, presenting the product alongside lifestyle-related props. The typography is clean and legible, ensuring clear communication of key information. # Hooks Headline: Fraîcheur à emporter # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about body odor, harsh chemicals in antiperspirants, the environmental impact of disposable deodorant packaging, and white marks left on clothing. # Value propositions - 72h odor protection with 90% natural ingredients - Refillable case offers sustainable, eco-friendly solution to traditional antiperspirants - Portable antiperspirant with limited edition case # Benefits - Fraîcheur à emporter - Aucune marques blanches # Features - ANTI-TRANSPIRANT RECHARGEABLE - Protection anti-odeurs 72h - 90% d'origine naturelle - ÉTUI EN ÉDITION LIMITÉE # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the perspective is consistently from the brand, showcasing product features, benefits, and design elements to entice consumers. # Storyline - The ad begins by presenting the Wild antiperspirant, spotlighting its refillable design, as told from the brand's perspective. This establishes the unique selling point of the product, emphasizing its eco-friendly nature and stylish design. - The ad then highlights the functional benefits of the antiperspirant, such as 72-hour odor protection, 90% natural origin, and the absence of white marks, presented from the brand's perspective. This builds credibility by showcasing the product's efficacy and natural formulation. - The ad shows a limited edition case design, as told from the brand's perspective. This incentivizes the viewer to purchase the product before the limited edition case is no longer available.

# Ad summary A woman holds up two different Wild deodorant products and calls out the features while sharing a discount code. # Brand positioning Wild is presented as a brand that offers natural, environmentally conscious deodorant options. The brand emphasizes its commitment to sustainability by offering single-use plastic-free products and Leaping Bunny certification, indicating cruelty-free practices. The brand is positioned as an eco-friendly choice for consumers looking to reduce their environmental impact without sacrificing product quality or efficacy. The use of natural ingredients further appeals to health-conscious consumers, differentiating Wild from conventional deodorants that may contain aluminum and other synthetic chemicals. # Product The ad features Wild brand deodorants, which are presented as natural and eco-friendly alternatives to traditional deodorants. One product is in a white case with a design of bees on it. The deodorant is single-use plastic-free, addressing environmental concerns. The other deodorant is 98% natural ingredients and aluminum-free, highlighting the natural composition of the product. Both products emphasize the brand's commitment to natural ingredients and environmental responsibility. The deodorant is Leaping Bunny Certified, which indicates that the brand does not conduct any animal testing. # Visual style The visual style of the ad appears to be shot on iPhone. The image is well-lit and the colors are vibrant. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of using deodorants that contain harmful chemicals like aluminum and contribute to environmental pollution through single-use plastics. The need for natural, cruelty-free, and environmentally responsible alternatives is highlighted. # Value propositions - Environmentally conscious deodorant - Natural and cruelty-free deodorant # Benefits - Natural deodorant that is free of aluminum. - Product is made with 98% natural ingredients. - Cruelty-free deodorant - Single-use plastic free # Features - Aluminum-free - 98% natural ingredients - Leaping Bunny Certified - Single-use plastic free # Call to action None used. # Point of view - Customer: The woman is showcasing the Wild deodorant while calling out its features and benefits, from her point of view as a consumer. # Storyline - The woman is holding a Wild deodorant in her right hand and another Wild product in her left hand, while calling out the features, which conveys that Wild products are natural and good for the environment, from her perspective as an influencer or customer. - The text overlay at the bottom displays a discount code for 20% off on the website, which is meant to entice the viewer to purchase the Wild product by offering a discount, from the perspective of the brand.

# Ad summary This image ad for Wild deodorant features a woman holding the product in front of a snowy mountain background. The ad highlights the deodorant's newness, roll-on format, anti-perspirant properties, lack of white streaks, 72-hour protection, and natural ingredients. # Brand positioning Wild is presented as a modern, eco-conscious personal care brand that prioritizes natural ingredients and sustainability. The brand embraces a fun, playful aesthetic with the bee-themed packaging and aims to disrupt the traditional deodorant category by offering effective protection without compromising on environmental responsibility or skin health. It seeks to occupy a space in the consumer's mind as a brand that combines efficacy, ethics, and style, appealing to those who are environmentally conscious and seek healthier alternatives to conventional products. # Product Wild is a roll-on anti-perspirant deodorant with a focus on natural ingredients. The product is designed for individuals seeking effective odor protection without the use of harsh chemicals. Key product details include its claim of 72-hour protection against odors, its formulation with 90% ingredients of natural origin, and its ability to leave "Sans traces blanches" (without white streaks). The deodorant comes in a cylindrical container adorned with bee illustrations, combining functionality with an appealing design. The product emphasizes its eco-friendly qualities, aiming to address purchase barriers related to environmental concerns and health consciousness. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean product presentation. The visual motifs include clear benefit callouts with checkmarks, combined with a background of a snowy mountain scene. The image treatment uses bright, even lighting and background blurring to enhance the product focus. The typography is modern and legible. The style is disruptive in the sense that it contrasts the usual sterile feel of deodorant ads with a more natural, outdoor setting, which may help with scannability and stop power in the feed. # Hooks Headline: NOUVEAU roll-on anti-transpirant # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that a pain point is deodorant leaving white marks on clothes, highlighted by the feature “Sans traces blanches.” # Value propositions - 90% d'ingrédients d'origine naturelle: Appeals to health-conscious consumers - Sans traces blanches: Avoid visible marks on clothing - 72h de protection anti-odeurs: Longer-lasting protection from body odor # Benefits - Sans traces blanches - 72h de protection anti-odeurs # Features - roll-on - anti-transpirant - 90% d'ingrédients d'origine naturelle # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is that of the brand, as it showcases its product and highlights its key features and benefits. # Storyline - The ad opens by introducing a "NOUVEAU roll-on anti-transpirant", letting the audience know the brand has released a new product format. The brand is telling the audience about the new product release. - Next, the ad highlights the key features of the deodorant, including that it is "Sans traces blanches", provides "72h de protection anti-odeurs", and is made with "90% d'ingrédients d'origine naturelle". The brand is telling the audience the benefits of the product. - Finally, the ad prominently displays the Wild logo, reinforcing brand recognition. The brand is telling the audience what brand is selling the product.

# Ad summary This ad showcases the Wild x Cath Kidston refillable roll-on deodorant. The ad emphasizes the newness of the product and its collaboration with Cath Kidston, highlighting its unique design and refillable nature. # Brand positioning Wild is presented as a brand that values sustainability and design. The collaboration with Cath Kidston implies a focus on aesthetically pleasing, high-quality personal care products. The brand aims to occupy a space in the consumer's mind as an eco-conscious and stylish choice, pushing against the norms of disposable deodorant packaging and promoting a lifestyle that values both environmental responsibility and personal expression through design. # Product The product is a refillable roll-on deodorant, a collaboration between Wild and Cath Kidston. It features a dark blue case adorned with a floral pattern. The deodorant is designed to be refillable, addressing the purchase barrier of disposable packaging. The ad highlights the newness of the product and its unique design through the collaboration with Cath Kidston, making it a desirable and eco-friendly personal care item. # Visual style The ad has a clean, bright, and polished visual style. The product is well-lit and in focus, with a shallow depth of field that blurs the background. The overall aesthetic is feminine and modern, with a focus on the product's design and the collaboration with Cath Kidston. The production quality appears to be high, suggesting a studio-shot image. # Hooks Headline: NEW # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of disposable deodorant packaging and the desire for more sustainable personal care options. # Value propositions - New refillable roll-on deodorant # Benefits - Refillable # Features - Refillable roll-on deodorant # Call to action None used. # Point of view - Brand: The ad showcases the product and its features, highlighting the collaboration and refillable aspect. # Storyline - The ad begins by showcasing the new Wild x Cath Kidston refillable roll-on deodorant. This is intended to immediately grab the viewer's attention with the product's newness and the collaboration between the two brands, from the brand's perspective. - The focus then shifts to the product itself, held in a hand to show its size and design. This allows the viewer to see the product up close and appreciate its aesthetic details, from the brand's perspective.

# Ad summary This ad promotes Wild Natural Lip Balm, highlighting its natural, moisturizing ingredients and refillable packaging. It shows the product being applied and emphasizes the variety of cases and scents available. # Brand positioning Wild Natural Lip Balm is presented as an eco-conscious and health-focused choice in the lip care category. The brand emphasizes its commitment to natural ingredients, refillable packaging, vegan-friendly and cruelty-free practices. This positions the brand as sustainable, ethical, and caring for both the consumer and the environment, appealing to customers who value environmentally friendly products. # Product The advertised product is Wild Natural Lip Balm, featuring a refillable system with a variety of cases and scents. It is made with 98% natural ingredients, is vegan-friendly and cruelty-free. The formula contains moisturizing ingredients such as shea butter and coconut oil, designed to keep lips hydrated all day. The product is packaged in an orange cardboard container, highlighting it as plastic-free. # Visual style The ad is shot in a bright and clean style, giving a natural and organic feel. The editing is quick, showcasing the product in various settings and close-ups. The overall production quality has a polished UGC feel. # Hooks Text overlay: 00:00–00:01 / The best lip balm is here 🥰 Visual: 00:00–00:01: A person with long brown hair, wearing a white top and beige cardigan, stands in front of a window with white blinds. They are holding a pink lip balm in both hands, centered in the frame. # Funnel stage Consideration # Pain points The pain point is having dry, chapped lips and the need for a moisturizing lip balm that provides long-lasting hydration. # Value propositions - The product's refillable design connects to value by reducing waste and promoting sustainability. # Benefits - Keeps your lips hydrated all day # Features - Refillable - 98% natural - Vegan & cruelty-free - Contains moisturising ingredients like shea butter and coconut oil # Call to action treat yourself, you won’t regret it 🎁 # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the customer's point of view, showcasing the product's benefits and features. # Storyline - 00:00–00:01 The ad opens by showcasing the Wild Natural Lip Balm, grabbing attention with the bold statement that it is "the best lip balm". - 00:01–00:04 The ad transitions to visuals that show the refillable and eco-friendly aspects of the lip balm, reinforcing the environmentally conscious positioning of the brand. - 00:04–00:10 The ad emphasizes the moisturizing ingredients of the Wild lip balm, such as shea butter and coconut oil, to showcase the benefits of the product. - 00:10–00:15 The ad shows the product being applied to the hand, demonstrating its texture and ease of use. - 00:15–00:20 The ad features the product being applied to the lips while also being shown with a variety of other case and scent options to encourage viewers to purchase.

# Ad summary This ad showcases Wild refillable antiperspirant. It emphasizes odour and sweat protection, while highlighting the brand's move to be a little drier. # Brand positioning Wild is presented as a brand focused on refillable antiperspirant solutions, positioning itself in the personal care market by emphasizing both effectiveness and sustainability. The brand appeals to consumers who are environmentally conscious but still seek reliable odour and sweat protection. It occupies a space that challenges traditional, disposable antiperspirant options, providing an eco-friendly alternative without sacrificing performance. The positioning is both functional (odour and sweat protection) and emotional (eco-consciousness). # Product The product featured is Wild Refillable Antiperspirant, designed for individuals seeking odour and sweat protection. The product comes in a refillable container, promoting sustainability. It provides 72-hour odour and sweat protection, as highlighted in the ad. The antiperspirant addresses the purchase barrier of environmental concern by offering a refillable system, reducing waste compared to traditional disposable antiperspirants. The various container designs are all branded with the Wild logo. # Visual style The ad features a clean and modern visual style with a product-focused layout. The high production quality showcases the product in a visually appealing manner. The bright, uniform background enhances the visibility of the product and creates a consistent aesthetic. The image treatment includes background removal and color grading to ensure the product stands out. The typography is large and bold, contributing to the overall scannability in the feed. # Hooks Headline: Wild Refillable ANTIPERSPIRANT # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration this product addresses is the environmental impact of traditional disposable antiperspirants. The ad directly presents this by offering a refillable antiperspirant, thereby reducing waste. # Value propositions - Refillable format reduces environmental impact. - 72-hour protection offers long-lasting freshness and confidence. # Benefits - Odour protection - Sweat protection - Long-lasting (72hr) # Features - Refillable - ANTIPERSPIRANT - ODOUR & SWEAT PROTECTION - 72hr # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, emphasizing its products, features, and eco-friendly positioning. The overall message promotes the Wild brand and encourages viewers to purchase the product. # Storyline - The ad opens by highlighting the Wild brand's refillable antiperspirant, emphasizing a shift towards sustainability in personal care. The intention is to immediately position the brand as eco-conscious and modern, told from the brand's perspective. - The ad spotlights the 72-hour odour and sweat protection offered by the antiperspirant. This serves to reassure potential customers that the product is as effective as traditional options, while also being eco-friendly. The benefit claim is being told from the brand's perspective to highlight the product’s key performance aspect. - The ad closes with the tagline 'Still Wild, just a little drier', reinforcing the brand's identity while also addressing potential concerns about dryness or effectiveness. The message implies that the product offers the same wild experience with improved dryness, encouraging a purchase. This is from the brand's perspective.

# Ad summary This ad for Wild deodorant features a young woman showing the natural ingredients of the product, as well as other product benefits. # Brand positioning Wild presents itself as a brand that is committed to creating natural and effective deodorant products. The brand aims to occupy a space in the consumer's mind as an environmentally conscious and healthy option, with their product being 98% natural. Wild's tone and lifestyle align with simplicity, sustainability, and a modern, clean aesthetic. The brand pushes against the norms of traditional deodorants that may contain harmful chemicals or excessive plastic packaging, instead of promoting a refillable, eco-friendly alternative. The brand positioning is both functional and emotional, emphasizing performance and environmental responsibility. # Product The Wild deodorant is a refillable deodorant system that contains 98% natural ingredients. It comes with a durable case and refillable deodorant sticks in various scents such as Honey & Cactus Flower. The deodorant contains shea butter, which is moisturizing and prevents dryness; sodium bicarbonate, which stops bad bacteria that causes odor; and sunflower wax, which locks in moisture without clogging pores. Tapioca starch absorbs sweat and keeps skin smooth and nourished. Wild deodorant is designed for anyone looking for a natural, effective, and environmentally friendly deodorant option. The brand addresses the purchase barrier by ensuring that the product is kind to the skin and actually works. # Visual style The ad has a UGC feel. It combines product shots and the use of the product. The editing style includes quick cuts and static shots. The production quality has a natural, relatable feel, which supports the tone. The pacing is consistent. # Hooks Spoken: 00:00–00:02 Natural doesn't have to be complicated... Text overlay: 00:00–00:02 Natural doesn't have to be complicated... Visual: 00:00–00:02 A young woman stands indoors in front of a white wall. She wears a brown sweater and blue jeans, and she is opening a bright aqua-colored box. The box is eye-level and center framed. There is a framed print of tea beverages in the background. The lighting is bright and diffused. # Funnel stage Middle of funnel (Consideration) # Pain points Traditional deodorants can be complicated and contain ingredients that are irritating. # Value propositions - Natural doesn't have to be complicated - The deodorant is kind to your skin and actually works. # Benefits - Moisturizing - Prevents dryness - Stops bad bacteria - Locks in moisture without clogging pores - Absorbs sweat & keeps skin smooth & nourished - Kind to your skin and actually works # Features - 98% natural deodorant - Shea butter - Sodium bicarbonate - Sunflower wax - Tapioca starch # Call to action SHOP NOW 🎁 # Social proof - Wild is kind to your skin & actually works # Point of view - Customer 100% – The entire ad is presented from the perspective of a consumer who is demonstrating and explaining the product. # Storyline - 00:00–00:02 00:00–00:02 Opening an aqua colored box to reveal a deodorant inside, setting the stage for a product reveal and introduction. - 00:02–00:04 00:02–00:04 A close-up reveals the brand name and product details, offering a preview of the product's qualities and benefits from the brand's perspective. - 00:04–00:08 00:04–00:08 A hand spreads white cream on the palm of another hand. This shows one of the ingredients, shea butter, and highlights its moisturizing properties. The viewer is experiencing this from a close-up product demonstration angle. - 00:08–00:12 00:08–00:12 Using the deodorant on an armpit demonstrates the product in action and conveys how simple it is to use. The tone is informative. - 00:12–00:16 00:12–00:16 A shot of sunflowers with text about sunflower wax shows more ingredients in the product and their associated benefits. This is presented from the brand's perspective, showcasing natural elements. - 00:16–00:20 00:16–00:20 The shot of someone's hands covered in white powder highlights the function of Tapioca starch, which absorbs sweat and keeps skin smooth and nourished. The viewer is experiencing this from a close-up product demonstration angle. - 00:20–00:24 00:20–00:24 A shot of the brand's website ingredient pages shows the brand going even deeper into the ingredients, building trust and showing commitment to natural ingredients. This is told from the brand's perspective, reinforcing its key message. - 00:24–00:27 00:24–00:27 The deodorant container is held in a hand. A 'Shop Now' CTA creates an immediate call to action.

# Ad summary A woman shares Wild's refillable lip balm for anyone whose lips never stay hydrated. She highlights that the lip balm is 98% natural, locks in moisture, is made with vegan waxes and oils, and has compostable refills. She trusts viewers will want one of these in every bag. # Brand positioning Wild aims to be a sustainable brand in the beauty and personal care space by offering refillable lip balms that are better for the earth. It offers lip balms that are made with natural ingredients and compostable refills that are better for the earth. Wild is appealing to customers looking for a more natural product, and offers the functional benefit of locking in moisture. # Product Wild offers lip balms with compostable refills that are made with clean, plant-based ingredients. The lip balm is 98% natural, locks in moisture, and is made with vegan waxes and oils. The product addresses dry lips, as the woman states, "Living in California my lips dry out FAST". The lip balm comes in a variety of flavors, including vanilla frost and manuka honey. # Visual style The ad is shot with a UGC feel, using natural lighting and simple editing. The visuals have a vibrant color palette, and a bright and airy vibe. The editing style is quick cuts. # Hooks Spoken: Do you ever feel like your lips never stay hydrated? Text overlay: do you ever feel like your lips... Visual: 00:00–00:01: A light-skinned woman with blonde hair and a blue hoodie is centered in the frame, holding the lip balm tube in her hand. She has a neutral expression. The background is a light pink wall with a light fixture on the ceiling. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling like your lips never stay hydrated. The woman asks, "Do you ever feel like your lips never stay hydrated?" # Value propositions - The compostable refills help not only my lips but also the planet # Benefits - Helps my lips - Helps the planet # Features - 98% natural - Locks in moisture - Vegan waxes and oils - Compostable refills - Clean plant-based ingredients # Call to action None used. # Social proof - "Trust me you'll want one of these in every bag" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the POV of a customer reviewing the product. # Storyline - 00:00–00:01 The video opens with a woman talking directly to the camera, asking the audience if they ever feel like their lips never stay hydrated. - 00:02–00:04 The woman states she felt the same way until she found Wild's refillable lip balm. - 00:04–00:06 The woman states that living in California makes her lips dry out fast. - 00:07–00:10 She explains that Wild's 98% natural lip balm locks in moisture with vegan waxes and oils. - 00:10–00:13 She notes that the compostable refills help not only her lips but the planet. - 00:14–00:15 She highlights that the product is made with clean plant-based ingredients. - 00:16–00:18 The woman assures the viewer that they will want one of these in every bag.

# Ad summary This ad showcases Wild's refillable lip balm as a solution for dry lips. The ad features a hand holding the lip balm against a backdrop of fallen leaves, emphasizing the product's natural appeal and portability. # Brand positioning Wild is presented as a brand focused on providing sustainable and eco-friendly personal care products, specifically refillable lip balms. The brand aligns with values of environmental consciousness and natural beauty, positioning itself against traditional, disposable lip balm options. The use of natural imagery and the emphasis on refillable packaging suggest a commitment to reducing waste and promoting a more sustainable lifestyle. The brand aims to occupy a space in the consumer's mind as a responsible and stylish choice for everyday lip care. # Product The featured product is Wild's refillable lip balm, designed to combat dry lips with a sustainable approach. The lip balm comes in a refillable container, reducing waste compared to traditional disposable lip balms. The packaging features a light blue and white design with a bee pattern and the brand name 'Wild' printed on the side. The product is portrayed as easy to carry and use on the go, making it a convenient solution for maintaining lip hydration. The ad addresses the purchase barrier of environmental impact by highlighting the refillable aspect, appealing to eco-conscious consumers. # Visual style The ad has a natural and slightly blurred background, giving it a soft, organic feel. The focus is on the product, which is held in a hand to show its size and portability. The lighting is natural, enhancing the outdoor setting. The overall style is simple and clean, emphasizing the product's eco-friendly nature. # Hooks Headline: dry lips? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of dry lips, a common discomfort that many people experience. # Value propositions - Wild's refillable lip balm offers a sustainable solution for dry lips. # Benefits - solution for dry lips # Features - refillable lip balm # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking directly to the viewer, asking a question and offering a solution. - Customer: The hand holding the product and the natural setting provide a customer's perspective, showing the product in use. # Storyline - The ad opens with a question, 'dry lips?', immediately addressing a common problem. This is told from the brand's perspective, aiming to capture the viewer's attention by identifying a relatable concern. - The ad transitions to a solution by introducing 'Wild's refillable lip balm'. This is told from the brand's perspective, presenting their product as the answer to the problem of dry lips. - The product is visually showcased in a natural setting, held by a hand, emphasizing its portability and natural appeal. This is told from the customer's perspective, showing how easily the product can be integrated into daily life.

# Ad summary This ad showcases Wild deodorant and promotes a limited-time offer to try Wild for only £2.99, highlighting the value compared to the regular price of £7. # Brand positioning Wild is presented as a deodorant brand that offers a trial for a low price. The brand is positioned as accessible and worth trying, emphasizing the value proposition by highlighting the regular price compared to the trial price. The brand aligns with a functional approach, focusing on affordability and accessibility to encourage trial and adoption. # Product The product featured is Wild deodorant, available in two scents: Cherry Blossom and Coconut & Vanilla. The deodorant comes in a white tube with the brand name "Wild" printed vertically in a stylized font. The product is for anyone looking for a new deodorant to try, with the ad addressing the purchase barrier by offering a trial for a low price of £2.99, compared to its regular price of £7. The ad aims to convince viewers that the product is worth trying due to its affordability and the variety of scents available. # Visual style The ad has a UGC (user-generated content) style with a focus on showcasing the product in a simple, straightforward manner. The image treatment includes a slight blur effect in the background to draw attention to the product. The typography is large and bold to ensure scannability in the feed. The overall style is platform-native, resembling content that might be found on Instagram or TikTok. # Hooks Headline: try Wild for only £2.99 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Try Wild for only £2.99 (worth £7) # Benefits - Affordable trial price # Features - Deodorant - Cherry Blossom scent - Coconut & Vanilla scent # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption and "worth £7" annotation are from the brand's perspective, as they are promoting the product and highlighting its value. - Customer: The hands holding the product are from the customer's perspective, showcasing the product in use. # Storyline - The ad begins by presenting a limited-time offer to try Wild deodorant for only £2.99. This is intended to grab the viewer's attention and create a sense of urgency, encouraging them to take advantage of the offer. The brand is communicating this message to attract new customers and promote trial of their product. - The ad showcases two Wild deodorant tubes in different scents, Cherry Blossom and Coconut & Vanilla, held in a person's hands. This is intended to highlight the product's availability in multiple scents and provide a visual representation of the product. The customer is experiencing this moment, seeing the product and its various options. - The ad includes a visual annotation pointing to the product with the text "worth £7". This is intended to emphasize the value of the offer and persuade the viewer that they are getting a good deal. The brand is communicating this message to reinforce the affordability and attractiveness of the trial offer.

# Ad summary This ad for Wild promotes a trial offer of two free mini deodorants. It highlights the 24-hour protection of the product and includes social proof with a 5-star review rating. # Brand positioning Wild is presented as a modern and eco-conscious brand in the deodorant market. The brand emphasizes natural ingredients and sustainability, appealing to consumers who are environmentally aware and health-conscious. By offering a trial of mini deodorants, Wild aims to lower the barrier to entry, allowing customers to experience the product's effectiveness and quality before committing to a full-size purchase. The brand positions itself as a provider of effective, natural, and convenient personal care products. # Product The product being advertised is Wild deodorant, specifically in a mini size. The ad promotes a trial offer of two free mini deodorants. The product is designed for individuals seeking natural and effective odor protection. The ad highlights that the mini deodorants provide the same 24-hour protection as the regular size. The mini size addresses the purchase barrier of committing to a full-size product without prior experience, allowing potential customers to try the deodorant risk-free. The ad emphasizes the convenience and value of the trial offer, making it appealing for new customers to experience the product. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The use of a light blue background and soft lighting creates a fresh and inviting feel. The floating product arrangement and simple typography contribute to a modern and uncluttered aesthetic. The overall production quality is polished, suggesting a professional studio shot. # Hooks Headline: Try before you buy # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hesitation or risk associated with purchasing a full-size deodorant without knowing if it meets the customer's needs or preferences. The phrase "Try before you buy" directly acknowledges this concern. # Value propositions - Two free mini deos: Allows customers to experience the product risk-free. - The same 24-hour protection, just mini: Provides the same benefits as the full-size product in a convenient trial size. # Benefits - Try before you buy - Two free mini deos # Features - 24-hour protection # Call to action CLAIM YOURS NOW # Social proof - ★★★★★ Over 60,000 5 star reviews # Point of view - Brand: The brand's POV is present in the headline, body text, and product presentation, as it promotes the trial offer and highlights the product's benefits. - Customer: The customer's POV is represented through the 5-star review rating, indicating positive experiences and satisfaction with the product. # Storyline - The ad opens by inviting the viewer to try Wild deodorant before committing to a purchase. This message is conveyed from the brand's perspective, aiming to reduce purchase hesitation by offering a risk-free trial of the product. - The ad highlights the offer of two free mini deodorants. This is presented from the brand's perspective, emphasizing the value and accessibility of the trial offer to attract new customers. - The ad emphasizes that the mini deodorants provide the same 24-hour protection as the full-size product. This message is conveyed from the brand's perspective, assuring potential customers of the product's effectiveness and reliability. - The ad includes social proof by showcasing a 5-star review rating with over 60,000 reviews. This is presented from the perspective of Wild's customers, building trust and credibility by demonstrating positive experiences with the product. - The ad specifies that the offer is for new customers only. This is conveyed from the brand's perspective, clarifying the terms of the promotion and targeting individuals who have not yet tried Wild deodorant.

# Ad summary This ad showcases Wild's new refillable roll-on deodorant. It highlights the product's case, refill scents, and aluminum-free formula. # Brand positioning Wild is presented as an eco-conscious brand offering refillable deodorant products. The brand emphasizes sustainability by offering a reusable case and refill options, positioning itself as a modern and environmentally friendly alternative to traditional deodorants. The brand aligns with values of reducing waste and using natural ingredients, as highlighted by the '0% Aluminum' claim. Wild aims to occupy a space in the consumer's mind as a brand that combines personal care with environmental responsibility, appealing to customers who seek sustainable and effective deodorant solutions. # Product The ad features Wild's new refillable roll-on deodorant. The product consists of a reusable deodorant case with a light cream color and a blue band near the top, decorated with illustrations of bees. The case is designed to hold deodorant refills, which come in small, white containers with silver lids. The refills are available in different scents, including 'Honey & Cactus Flower' and 'Cherry Blossom'. The product is advertised as having '0% Aluminum'. The ad emphasizes the refillable aspect of the deodorant, promoting sustainability and reducing waste. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product. The lighting is soft and natural, creating a bright and inviting atmosphere. The background is a plain wall, which helps to keep the focus on the product. The overall aesthetic is modern and eco-friendly, aligning with the brand's values. # Hooks Headline: NEW refillable roll-on deodorant # Funnel stage Middle of funnel # Pain points The ad addresses the pain point of environmental waste associated with traditional disposable deodorants. The refillable design offers a solution to reduce plastic consumption. # Value propositions - Refillable: Reduces waste and promotes sustainability. - 0% Aluminum: Appeals to health-conscious consumers seeking natural deodorant options. # Benefits - refillable # Features - refillable - 0% Aluminum # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its new product and highlighting its features. # Storyline - The ad begins by introducing Wild's new refillable roll-on deodorant, immediately highlighting the product's innovative and eco-friendly nature. This is told from the brand's perspective to grab the viewer's attention with a new offering in the deodorant category that focuses on sustainability and natural ingredients. The inclusion of the word 'NEW' in pink emphasizes the novelty of the product, creating excitement and curiosity for the viewer to learn more about the product's features and benefits. The brand is telling the viewer that they have a new product that is worth paying attention to because it is different from what is already available on the market. - The ad then points out the different components of the deodorant system, including the 'case' and 'refill scents'. This is told from the brand's perspective to educate the viewer about how the product works and what options are available. By visually separating the case and refills, the ad clarifies the refillable nature of the product, addressing potential questions about its functionality and encouraging the viewer to consider the environmental benefits of choosing a refillable deodorant. The brand is telling the viewer that the product is easy to use and customizable, with different scents to choose from.

# Ad summary This ad promotes Wild x Cath Kidston refillable deodorant. The ad shows a hand holding the floral patterned deodorant case, removing the lid, and taking out the refill. The refill is then placed back into the case and the lid is put back on. The ad then shows the deodorant being applied to the back of a hand. # Brand positioning Wild is presented as a brand that is environmentally conscious and stylish. The brand offers refillable deodorant cases in a variety of colors and patterns, and the refills are made with natural ingredients. The collaboration with Cath Kidston implies a focus on design and aesthetics, appealing to consumers who value both sustainability and style. The brand aims to occupy a space in the consumer's mind as a modern, eco-friendly alternative to traditional deodorants, pushing against the norms of disposable packaging and synthetic ingredients. # Product The featured product is Wild x Cath Kidston refillable deodorant. It consists of a reusable, floral-patterned case and a replaceable deodorant refill. The refill is a roll-on deodorant that is 95% natural, 0% aluminum, super fast drying, and invisible. The ad highlights the refillable aspect, emphasizing sustainability. The deodorant is available in Cherry Blossom scent. The ad addresses the purchase barrier of environmental concern by offering a refillable system, making it a worthwhile and eco-friendly choice. # Visual style The ad has a bright and clean aesthetic with natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Text overlay: get a FREE refillable deodorant case / Wild x Cath Kidston Visual: 00:00–00:02 A hand with light skin and mauve nail polish holds a dark blue deodorant case with a floral pattern. The background is a plain white wall with shadows from sunlight. The case is cylindrical with a pink band around the middle. Text overlay: “get a FREE refillable deodorant case”. At the bottom of the frame: “Wild x Cath Kidston”. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the environmental concerns associated with traditional disposable deodorants. # Value propositions - Get a FREE refillable deodorant case - Get it for free when buying 3 refills # Benefits - Environmentally friendly - 24 hour protection # Features - Refillable - 95% natural - 0% aluminum - Super fast drying - Invisible - Cherry Blossom scent # Call to action get your hands on this offer while you can! # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 A hand holds a floral patterned deodorant case. - 00:02–00:03 The lid is removed from the case. - 00:03–00:06 The hand holds a deodorant refill. - 00:06–00:09 The refill is placed back into the case. - 00:09–00:10 The lid is put back on the case. - 00:11–00:13 The deodorant is applied to the back of a hand.

# Ad summary This ad promotes Wild deodorant through a mock video call between two female friends. One friend complains about dry, itchy armpits, leading the other to recommend Wild deodorant, highlighting its natural ingredients, moisturizing properties, and 24-hour protection. # Brand positioning Wild is presented as a natural and effective deodorant brand. The brand aligns with values of natural ingredients, moisturization, and long-lasting protection. It seems to be pushing against the norm of chemical-based deodorants that may cause irritation or dryness, positioning itself as a nourishing and gentle alternative. # Product Wild is a deodorant made with natural ingredients such as shea butter and coconut oil, which make it super nourishing. The product aims to hydrate the armpits, providing 24-hour protection without irritation. The deodorant comes in a mint green container with refillable components. # Visual style The ad has a casual, UGC feel, simulating a real video call. The editing is simple, with static shots during dialogue and close-ups to showcase the product. The production quality is relatively high, giving it a polished yet authentic appearance. # Hooks Spoken: Coucou ma belle! / Oula... qu'est-ce qui se passe ? Visual: 00:00–00:01 A split-screen view of a phone video call is shown. In the top half of the screen, a woman with long brown hair is wearing a towel and applying deodorant to her armpit in a bathroom with gray tile walls. In the bottom half of the screen, another woman with long brown hair and a white sweater is in a room with a bookshelf, clothing rack, and green walls. The camera angle is a close-up, straight-on view of the bottom woman's face. There are white icons at the bottom of the screen: a camera, a red phone icon, and a microphone. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry, itchy armpits, as expressed by the line: "mes aisselles elles sont sèches, ça me démange, j'en peux plus." # Value propositions - Natural ingredients make it super nourishing - 24 hour protection without irritation - Hyper hydrated armpits # Benefits - Super nourishing - Perfect for winter - Protects for 24 hours - No irritation - Hyper hydrated armpits - Si doux # Features - Natural ingredients - Shea butter - Coconut oil - Refills - Mint green container # Call to action None used. # Social proof - "Mais oui ! ça me protège pendant 24h, aucune irritation, et mes aisselles sont hyper hydratées." – Female 2 # Point of view - Customer 100% – The ad is delivered through the lens of a customer experiencing and recommending the product. # Storyline - 00:00–00:01 A woman is video calling her friend. - 00:01–00:06 00:01–00:06 The friend on the video call complains that her armpits are dry and itchy while scratching them with a grimaced expression. The speaker is the woman on the top half of the split screen. The intention is to convey the discomfort of dry armpits from her perspective. - 00:06–00:11 00:06–00:11 The friend on the bottom half of the screen is concerned for her friend and recommends that she try Wild deodorant. The speaker is the woman on the bottom half of the split screen. The intention is to introduce Wild as a solution to dry, itchy armpits. - 00:11–00:17 00:11–00:17 The friend on the bottom half of the screen presents Wild deodorant and a refill, describing the product as made with natural ingredients such as shea butter and coconut oil for nourishment, and adds that it's perfect for winter. The speaker is the woman on the bottom half of the split screen. The intention is to show the product while providing key benefits and features. - 00:17–00:21 00:17–00:21 The woman on the top half of the screen states that the product sounds "too good to be true" and asks if it really works, expressing doubt and needing reassurance. The speaker is the woman on the top half of the split screen. The intention is to address skepticism by acknowledging common doubts about the product's effectiveness. - 00:21–00:28 00:21–00:28 The friend on the bottom half of the screen shares her experience using Wild deodorant, stating that it provides 24-hour protection, no irritation, and keeps her armpits hydrated. She then demonstrates how soft her underarms are after using Wild deodorant. The speaker is the woman on the bottom half of the split screen. The intention is to use social proof to overcome skepticism and demonstrate the positive outcomes of using the product. - 00:28–00:32 00:28–00:32 The friend on the top half of the screen asks for the link to Wild deodorant because it's exactly what she needs, conveying a strong desire to purchase the product. The speaker is the woman on the top half of the split screen. The intention is to show the audience's interest and drive them towards a purchase. - 00:32–00:35 00:32–00:35 The friend on the bottom half of the screen says that she has sent the link to the chat and tells her friend that she will love it, confirming the offer and creating excitement. The speaker is the woman on the bottom half of the split screen. The intention is to encourage immediate action and create anticipation for the product.

# Ad summary This ad promotes Wild deodorant, showcasing its refillable, natural, and scent-sational qualities. The ad features a close-up unboxing, highlighting the product's attributes and encouraging viewers to shop now. # Brand positioning Wild is presented as a modern, eco-conscious brand offering refillable deodorants. It emphasizes natural ingredients and long-lasting effectiveness, positioning itself as a sustainable alternative to traditional deodorants. The brand appeals to consumers who prioritize environmental responsibility and natural products without sacrificing performance. # Product The ad features Wild's refillable deodorant system, emphasizing that it is refillable, provides 72-hour odor protection against sweat, and consists of 90% natural ingredients. The product comes in a variety of scents, including Coconut & Vanilla, packaged in small refill containers. The deodorant is designed for daily use to keep the user fresh and protected. # Visual style The ad features a clean, bright aesthetic with close-up shots of the product. The lighting is natural, and the editing is simple, focusing on showcasing the product details. The overall feel is polished and modern, aligning with a UGC style. # Hooks Spoken: 00:00–00:03 Dit is het teken waar je op wachtte om de nieuwe anti-transpirant van Wild in huis te halen Text overlay: 00:00–00:03: Dit is het teken waar je op wachtte om de nieuwe anti-transpirant van Wild in huis te halen Visual: 00:00–00:02: A hand with neatly manicured brown nails opens a bright green box. Inside the box is a Wild deodorant applicator with a bee design and two refill containers with silver lids. The box sits on a white surface next to white flowers. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is the environmental impact of traditional, disposable deodorants and the desire for a natural, effective alternative. # Value propositions - Refillable: Offers a sustainable and eco-friendly solution. - 72-hour protection: Provides long-lasting freshness. - 90% natural ingredients: Appeals to health-conscious consumers. # Benefits - Long-lasting odor protection - Natural ingredients - Eco-friendly # Features - Refillable - 72-hour protection - 90% natural ingredients # Call to action shop nu # Social proof - None used. # Point of view - Customer 100% – The ad uses a casual, first-person perspective to showcase the product as if the viewer is experiencing it themselves. # Storyline - 00:00–00:03 A hand opens a bright green Wild deodorant box, revealing a deodorant applicator and refill containers. - 00:03–00:07 The hand picks up the deodorant applicator to display its design. - 00:07–00:09 The hand holds up a deodorant refill container.