How Uber Advertises on Meta

# Ad summary This ad features a straightforward promotional message for Uber, emphasizing a free ride offer to the airport. With a clean, minimalist design and a clear call to action, the ad aims to attract new users by highlighting a limited-time discount. # Brand positioning Uber is positioned as an accessible and convenient transportation solution for a wide range of customers, particularly those seeking airport transportation. The ad promotes a modern, streamlined approach to travel, emphasizing ease of use and affordability through its promotional offer. The brand aligns with a lifestyle that values efficiency and convenience, pushing against traditional transportation hassles and providing a tech-driven alternative. Uber's positioning is functional, focusing on simplicity and cost-effectiveness to encourage adoption. # Product The ad promotes Uber's ride-sharing service, specifically highlighting its use for airport transportation. It targets first-time users by offering a free ride up to $20 with the code FIRSTUBERFREE2026. The service provides a convenient and potentially cost-free way to get to the airport. The ad addresses potential purchase barriers by emphasizing the financial incentive, and clarifies that wait times may vary, providing a realistic expectation. The offer incentivizes trying Uber for airport travel, making it an attractive option compared to traditional taxis or public transport. # Visual style The ad features a clean and minimalist aesthetic with a black background and clear white and blue text overlays. The editing style is static with no transitions, providing a straightforward message. The production quality is polished, fitting for a brand like Uber. The pacing is consistent, with text elements appearing rhythmically to the music. # Hooks Spoken: 00:00–00:01: Male 1 [Upbeat] Heading to the airport? Text overlay: 00:01–00:02 Heading to the airport? Visual: 00:00–00:01: A white car icon descends from the top of the frame above the white Uber logo, all against a black background. # Funnel stage Bottom of funnel # Pain points The ad addresses the cost and inconvenience of getting to the airport. The implication is that traditional transportation options may be more expensive or less convenient. # Value propositions - Convenient and cost-free way to get to the airport with a free ride (up to $20). - Discounted first ride. # Benefits - Free ride to your flight (up to $20 for first-time users) # Features - Ride-sharing service # Call to action Request a free ride > # Social proof - None used # Point of view - Brand 100% – The entire ad uses the official voice of Uber to promote its services. # Storyline - 00:00–00:01 The ad opens with the Uber logo over a black background, accompanied by upbeat music. - 00:01–00:02 The text overlay “Heading to the airport?” appears, setting up the context of the ad. - 00:02–00:04 The ad highlights the offer of a free ride to your flight, which is the core value proposition to entice the user. - 00:05–00:07 The screen displays the promo code FIRSTUBERFREE2026 for a free ride, explicitly showing the call to action. - 00:07–00:09 The ad shows a button that says "Request a free ride >", further encouraging the user to take advantage of the offer. - 00:08–00:09 The ad includes fine print clarifying that the free Uber is up to $20 and that wait times may vary, providing transparency.

# Ad summary This Uber ad shows someone using the Uber app. The individual activates Uber, and after being informed that there are no drivers available, the ad promotes Uber with a special discount for new users. # Brand positioning Uber is presented as a reliable transportation solution that connects users with drivers in their area, offering a convenient and accessible service. The brand aims to occupy the space of quick, efficient, and cost-effective travel, aligning with a lifestyle of ease and convenience. It pushes against the norm of traditional transportation methods by offering an on-demand, tech-driven alternative, focusing on functional benefits such as easy ride booking and potential cost savings for new users. # Product Uber is an on-demand transportation service that connects users with available drivers through a mobile app. The ad demonstrates how a user activates Uber to request a ride. The app features a map interface that tracks available drivers and provides real-time updates on ride availability and estimated arrival times. New users can use code FIRSTUBERFREE2026 to "Request a free ride >". The ad notes that the "Free Uber up to $20. Wait times vary." # Visual style The ad has a UGC feel. The editing style includes quick cuts with a mix of shaky handheld and static shots. The pacing is consistent and the product actions are timed with the music. # Hooks Spoken: 00:00–00:02: [Child voice] Airport dad activated. Text overlay: 00:00–00:07: POV: gotta get to the airport 6 hrs early Visual: 00:00–00:02: A bearded person stands on a sidewalk in a residential area with a stack of four blue suitcases. They are wearing jeans, a light green t-shirt, a grey vest, a dark baseball hat, sunglasses, and a light tan fanny pack worn across their chest. They pull a smartphone from their fanny pack. # Funnel stage Top of funnel (Awareness) # Pain points The ad alludes to the anxiety of missing a flight due to unreliable transportation, highlighted by the phrase "POV: gotta get to the airport 6 hrs early." # Value propositions - On-demand transportation, with real time updates, and potential cost savings. # Benefits - Reliable transportation - Convenient service - Easy ride booking - Potential cost savings # Features - Mobile App - On-demand transportation - Real-time updates - Code for free ride # Call to action Request a free ride > # Social proof - None used. # Point of view - Customer 100% – The ad is shown from the perspective of a person using the Uber app. # Storyline - 00:00–00:02 A person is standing on the sidewalk with several pieces of blue Away luggage. - 00:02–00:04 The person is looking at their cell phone and activates the Uber app. - 00:04–00:07 The app informs the user that their Uber is on the way in the form of text overlay on the bottom of the phone screen. - 00:08–00:08 The screen transitions to a text card that reads, "There are drivers in your area" - 00:09–00:11 The screen transitions to a promotion for the Uber app that reads: "Uber, use code FIRSTUBERFREE2026, Request a free ride>"

# Ad summary This mobile-first video ad promotes Uber, offering a free ride to new users. The ad is designed with a simple, direct message, featuring a minimalist visual style and clear call to action to encourage immediate sign-ups. # Brand positioning Uber is presented as a modern, convenient, and accessible transportation solution. The brand is positioned to appeal to new users by offering a free first ride, highlighting simplicity and ease of access to transportation. The ad focuses on immediate benefits with a clear call to action and straightforward messaging, reinforcing Uber's position as a user-friendly and rewarding service. The ad uses a clean and simple aesthetic, which aligns with the brand's goal of providing hassle-free transportation solutions. # Product The ad promotes Uber's ride-hailing service, offering a free first ride for new users. The service works by allowing users to request a ride through the Uber app. The ad clearly states, "Get a free Uber ride" by using the code FIRSTUBERFREE2026, highlighting the promotional incentive. The ad addresses the barrier of cost for new users by directly offering a free ride. The user can request a free ride using the code for Uber, with the ad stating, "Free Uber up to $20. Wait times vary." # Visual style The ad has a clean, minimalist aesthetic. The editing style features static shots and smooth transitions between text displays. Production quality is high-end, resembling a polished commercial with clear, crisp graphics. The pacing is consistent, and the cuts are timed to match the voiceover. # Hooks Spoken: Get yourself a free Uber ride. Text overlay: Get a free / Get a free Uber ride Visual: 00:00–00:01: A black background features the white Uber logo at the top. A white car moves upward along a blue path from the bottom of the frame. Beneath the car, the text "Get a free" appears in white. / 00:01–00:02: The text completes to read "Get a free Uber ride," with 'Uber' in blue. The car graphic has disappeared. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential reluctance of new users to try Uber due to cost, by offering a free first ride. # Value propositions - Get a free Uber ride using the code FIRSTUBERFREE2026. # Benefits - Free first ride - Convenient transportation - Easy access via app # Features - Ride-hailing service - Promo code: FIRSTUBERFREE2026 - Mobile app platform # Call to action Request a free ride > # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, promoting its service and offering incentives. # Storyline - 00:00–00:01 The Uber logo is displayed with a white car graphic moving up a blue path, symbolizing a ride. The text "Get a free Uber ride" appears, inviting the viewer to learn about the offer. This visually introduces the brand and its core service offering in an appealing way. - 00:02–00:05 The text transitions to "Use code FIRSTUBERFREE2026," showcasing the specific code to redeem the free ride. This provides clear instructions on how to take advantage of the offer, making it actionable for the viewer. - 00:05–00:08 The final screen emphasizes urgency with the words "Don't wait, claim your free Uber now." followed by "Request a free ride" as a call to action. This encourages immediate engagement with the offer, driving conversions and sign-ups.

# Ad summary This Uber ad promotes a limited-time offer of a free ride for new users using the promo code FIRSTUBERFREE2026. It features a dynamic animation of a car traveling on a road, followed by text overlays highlighting the offer and CTA. # Brand positioning Uber positions itself as a convenient and reliable transportation solution for everyday needs. The brand's message centers on getting users where they need to go, whether it's home, work, or to see friends. By offering a free ride to new users, Uber aims to lower the barrier to entry and encourage trial. The tone is functional and direct, emphasizing the simplicity and accessibility of the service. The brand's image focuses on providing easy access to transportation for anyone at any time. # Product Uber is a ride-sharing service that connects users with drivers through a mobile app. The app allows users to request a ride to a specified destination, track their driver's location, and pay for the ride electronically. The ad targets potential new users by offering a free ride up to $20, and the promo code FIRSTUBERFREE2026 is valid for one ride only. The ad addresses the purchase barrier of initial cost by providing a discount to first-time users. It mentions common use cases such as getting home, going to work, or visiting friends. # Visual style The ad features a clean and modern aesthetic with a minimalist design. It uses a black background with white and blue text, creating high contrast and readability. The animation of the car is simple but effective, and the text overlays are clear and concise. The overall impression is polished and professional, suitable for a large tech company. # Hooks Spoken: 00:01–00:02 Got places to be? Text overlay: 00:00–00:14 Uber / 00:00–00:02 Got places to be? Visual: 00:00–00:00 Top-down view of a white car driving along a simulated blue road against a black background. The Uber logo and the text "Got places" appear above and below the car, respectively. / 00:00–00:02 Black background with white text "Uber" at the top, followed by "Got places to be?" # Funnel stage Top of funnel (Awareness) # Pain points The initial cost of using a ride-sharing service can be a barrier for new users, "Get a free ride to your next stop." # Value propositions - A free ride is available to new users. "Get a free ride to your next stop." - Uber is convenient for getting to various locations. "And we'll get you home, to work, or your buddy's place." # Benefits - Convenient transportation - Easy ride request and payment - Free ride for new users # Features - Ride-sharing service - Mobile app access # Call to action Request a free ride > # Social proof - None used. # Point of view - Brand 100% – The entire ad uses the brand's official voice to convey the offer and instructions. # Storyline - 00:00–00:00 The Uber logo and a graphic of a car driving on a road appear. - 00:00–00:02 The text overlay reads "Got places to be?" - 00:02–00:04 The text overlay changes to highlight the free ride offer for the next stop. - 00:04–00:07 The screen displays the promo code and instructs users to use it. - 00:07–00:11 The ad highlights potential destinations such as home, work, or a friend's place. - 00:11–00:14 The ad prompts viewers to claim their free Uber now and provides a button to request a ride.

# Ad summary The ad promotes Uber, offering a free Uber ride with a provided code. The black screen displays the Uber logo and the text to get a free Uber ride. # Brand positioning Uber is positioned as a reliable and accessible transportation solution, offering convenience to its users. The ad promotes the brand's accessibility by providing a discount code for first-time users. By offering a free ride, Uber aims to lower the barrier to entry for new customers, encouraging them to try the service. The brand aims to occupy the space of a convenient and cost-effective transportation alternative. Uber aligns with the values of ease, convenience, and affordability. This ad follows category norms by offering incentives and discounts to attract new users. # Product Uber is a transportation service that connects users with drivers through a mobile app, enabling them to request rides from various locations. The ad highlights Uber's convenience by offering a free ride for new users, promoting the service as a means to easily get to where you need to be today. The ad explicitly states that by using the code FIRSTUBERFREE2026, users can get a free Uber ride. The ad is designed for individuals seeking convenient and cost-effective transportation solutions, particularly those who have not used Uber before. By offering a discount, Uber addresses the purchase barrier of cost, making the service more appealing to new users. # Visual style The ad has a minimalist and clean aesthetic, using a black background and white text with blue accents. The editing is simple with static shots and straightforward transitions. The production quality appears polished and commercial. The pacing is consistent. # Hooks Spoken: 00:00-00:02 Get yourself a free Uber ride. Text overlay: 00:01–00:02 Get a free / 00:01–00:02 Uber ride Visual: 00:00–00:02: A black screen with the Uber logo at the top. Underneath the logo is the text “Get a free Uber ride” in white and blue. An animation of a car is on the screen. # Funnel stage Bottom of funnel (Conversion): The ad provides a strong offer and a clear call to action designed to drive immediate purchase or trial of the service. # Pain points The central pain point is the cost of transportation, particularly for new users who are hesitant to try the service due to budget constraints. # Value propositions - Get a free Uber ride with the code provided - Conveniently get to your destination without paying # Benefits - Free transportation - Convenient and reliable service - Cost savings # Features - Discount code for a free Uber ride - Easy access via the Uber app # Call to action Request a free ride > # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the brand perspective, conveying the service's offerings and benefits. # Storyline - 00:00–00:02 The ad begins with a black screen with text and animation of a car that is implying a free Uber ride. - 00:03–00:09 The ad transitions to the text "Use code FIRSTUBERFREE2026" to get the free ride that was mentioned in the previous scene. - 00:09–00:14 The ad shows to claim your free Uber, request a free ride and not wait. The ad is telling the viewer the next steps and providing a sense of urgency.

# Ad summary This ad shows a couple in the rain and promotes Uber. It provides a discount code for a free ride. # Brand positioning Uber is presented as a convenient rideshare service that is there for you when you need it. The brand is positioned as a reliable solution when unexpected circumstances arise, such as getting caught in the rain. This functional positioning emphasizes Uber's accessibility and availability. # Product The advertised product is the Uber rideshare service, which connects users with drivers for on-demand transportation. It works by allowing users to request a ride through the Uber app, and the app matches them with available drivers in their area. The ad does not explicitly state many product details but implies convenience and availability as key features. The ad addresses the purchase barrier of cost by offering a promotional code for a free ride, encouraging new users to try the service. # Visual style The ad has a UGC aesthetic. It employs quick cuts, and the production quality looks raw and authentic. The shaky camera work adds to the casual and immediate feel of the ad. The pacing is consistent, and the text aligns with the moments in the video. # Hooks Spoken: 00:00–00:04: [Laughter] Text overlay: 00:00–00:04: POV: the forecast lied / 00:00–00:04: 3 MIN (black box) / 00:00–00:04: Your Uber is on the way > (black box) / 00:01–00:04: 2 MIN (black box) / 00:03–00:04: 1 MIN (black box) Visual: 00:00–00:04: Two young adults, a woman and a man, are standing close together in the dark, holding what appears to be a piece of cloth over their heads. They are smiling and laughing, and the camera is shaky, implying it is handheld. Rain is falling heavily. A black box on the screen shows a countdown from 3 minutes and the words, 'Your Uber is on the way.' # Funnel stage Top of funnel (Awareness) # Pain points The pain point is being caught in the rain when the forecast was wrong, as expressed through the text 'POV: the forecast lied.' This implies the frustration and inconvenience of unexpected weather changes. # Value propositions - Use code FIRSTUBERFREE2026 - Request a free ride - Free Uber up to $20 # Benefits - Convenient transportation - Quick access to rides # Features - On-demand rideshare service - Drivers in your area - Mobile app # Call to action Request a free ride > # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of two customers who are experiencing being caught in the rain. # Storyline - 00:00–00:04 Two people are caught in the rain and look directly into the camera. - 00:04–00:06 The ad shows the words, 'There are drivers in your area.' This sends the message that users in the area have options and it eases their worries. - 00:06–00:08 The Uber logo appears, followed by the phrase, 'Use code FIRSTUBERFREE2026. Request a free ride.' This section provides a clear call to action and offer.

# Ad summary This ad promotes Uber by offering a free ride with a promotional code. # Brand positioning Uber is presented as a convenient rideshare service, particularly useful for social outings like bar hopping. The ad positions Uber as a reliable transportation solution, encouraging users to take advantage of a free ride with a promotional code. This offer aims to incentivize new users and promote Uber as a fun, accessible option for group transportation, aligning with a lifestyle of enjoying social events without the concerns of driving. # Product Uber is featured as a rideshare app that provides transportation services. The ad highlights a promotion for a free ride when using the code FIRSTUBERFREE2026. The product is presented as an easy way to get around with friends, especially for occasions like bar hopping. The ad addresses the purchase barrier by offering a limited-time promotion, incentivizing immediate use of the service. The product is designed for users who need convenient transportation and want to avoid the hassle of driving themselves. # Visual style The ad features a simple, clean visual style with text overlays and basic animations. The production quality is polished and commercial-like, supporting a clear and direct message. The pacing is quick, with cuts synchronized to the background music. The primary visual motif is the combination of text and animated graphics. # Hooks Spoken: Bar hopping tonight? Text overlay: 00:00–00:01 / Bar / hopping / tonight? Visual: 00:00–00:01: A top-down shot features the word "Uber" above the question "Bar hopping tonight?" in white text on a black background. Below the text, a white car drives along a blue path. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the customer's pain point is the need for convenient and affordable transportation when going out with friends, particularly for activities like bar hopping where driving oneself might be inconvenient or unsafe. # Value propositions - Free ride makes the service more appealing and accessible - Convenient way to get around with friends for social events # Benefits - Convenient transportation - Free Uber ride with code FIRSTUBERFREE2026 # Features - Rideshare app - Promotional code for a free ride # Call to action Request a free ride # Social proof - None used. # Point of view - Brand 100% – The ad is communicated through the official voice of the brand, delivering a promotional message. # Storyline - 00:00–00:01 The ad opens with the question 'Bar hopping tonight?' implying a social event. - 00:01–00:06 It transitions to an offer of a free ride with the code FIRSTUBERFREE2026 to encourage viewers to take advantage of the promotion. - 00:06–00:09 The ad ends with a call to action to claim the free Uber ride and reinforces the use of the promo code.

# Ad summary This ad promotes the convenience and efficiency of various Uber services, showcasing how they can simplify daily tasks such as commuting, deliveries, and transportation. The ad features a young man demonstrating his use of the app to solve everyday problems, from getting to a meeting on time to sending his girlfriend her forgotten laptop charger. The overall message is that Uber services offer a reliable and versatile solution for various needs, ultimately making life easier. # Brand positioning The ad presents Uber as a versatile and indispensable part of modern life, offering solutions for everyday needs. The brand is positioned as innovative, efficient, and customer-centric, emphasizing convenience and reliability. Uber is shown as a seamless integration into daily routines, providing services that save time and effort. The brand aims to occupy a space in the consumer's mind as a go-to solution for transportation and delivery needs. The brand promotes a lifestyle of ease and efficiency, aligning with values such as convenience, reliability, and time-saving. It pushes against the norms of traditional transportation and delivery services by offering a mobile-first, on-demand experience. The brand positioning is both functional (efficient, convenient) and emotional (peace of mind, ease of use). # Product The ad highlights several services offered through the Uber app. Uber Moto is a motorcycle ride service, shown as a quick and affordable way to navigate traffic and get to appointments on time. Uber Flash is a delivery service that allows users to send items to a designated contact, perfect for forgotten items like a laptop charger. Uber Taxi provides traditional taxi services with the added benefit of using bus lanes for faster travel. The ad features the ease of use and convenience of these services through the Uber app, focusing on how they save time and simplify daily tasks. A USP is that Uber is a service that can facilitate the ease of everyday living. The ad showcases occasions such as commuting to a meeting, sending forgotten items, and navigating city traffic. The ad addresses purchase barriers such as traffic congestion, lack of time, and the need for reliable delivery services. # Visual style The ad has a UGC-feel with casual, handheld camera work and natural lighting. The editing style is quick with frequent cuts to maintain a fast pace. The production quality is somewhere between raw UGC and polished commercial, striking a balance that feels authentic yet professionally made. The pacing is quick, with approximately 12-15 cuts per minute, keeping the viewer engaged. The cuts are generally timed to sync with voiceover or music, enhancing the overall flow and rhythm. # Hooks Spoken: 00:00–00:06 Male 1: Venha comigo experimentar diferentes produtos disponíveis no aplicativo da Uber! Essa semana eu me propus um desafio: eu vou experimentar três produtos diferentes do app da Uber que prometem facilitar o dia a dia. Text overlay: Venha comigo experimentar diferentes produtos disponíveis no aplicativo da Uber! / Essa semana eu me propus um desafio: / eu vou experimentar três produtos diferentes do app da Uber que / prometem facilitar o dia a dia. / Os produtos do app variam de acordo com a sua localização. / #Publi Visual: 00:00–00:01 The shot shows a man wearing a black helmet with a clear visor, standing outdoors next to a basket filled with green objects, then transitioning to him getting out of a taxi, waving, while standing next to a building. / 00:01–00:03 Inside the taxi, the man with curly hair and a mustache smiles at the camera. The camera is stationary. / 00:03–00:05 The same man smiles and holds up a phone displaying the Uber app logo against a blurry outdoor background. / 00:05–00:06 The phone screen displaying the Uber app interface is seen up close, with hands interacting with the screen. A laptop with a colorful background is behind the phone. The camera zooms in to the phone's screen. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed in the ad is the daily hassle of commuting and managing tasks efficiently. This is signaled by the line, "Na correria do dia a dia, ter o aplicativo da Uber tem me ajudado bastante!" (In the hustle and bustle of everyday life, having the Uber app has helped me a lot!) # Value propositions - Uber Moto offers an affordable and safe way to travel. - Uber Flash allows users to send items without leaving home, offering convenience. - Uber Taxi can cut through traffic, saving time on commutes. # Benefits - Saves time. - Provides convenience. - Offers reliable transportation and delivery services. - Simplifies daily tasks. # Features - Uber Moto for affordable and safe transportation. - Uber Flash for easy item delivery. - Uber Taxi for cutting through traffic using bus lanes. # Call to action Se você não usa, tá esperando o que? (If you don't use it, what are you waiting for?) # Point of view - Customer 100% – The entire video is told from the point of view of a customer sharing their positive experiences with Uber services, using casual language and personal anecdotes. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces a challenge he set for himself: to experiment with three different Uber app products that promise to make everyday life easier. This sets the stage for the ad and captures attention. - 00:06–00:11 00:06–00:11 He shares his experience using Uber Moto to get to the dentist quickly and affordably, emphasizing that it was the perfect option for a cheap and safe journey. This showcases the product's efficiency and cost-effectiveness. - 00:11–00:19 00:11–00:19 The creator highlights the speed and cleanliness of the Uber Moto service, noting that he arrived at his destination quickly and even made it to his meeting on time. This reinforces the product's reliability and convenience. - 00:20–00:31 00:20–00:31 He recounts a situation where his girlfriend forgot her charger at home, and he used Uber Flash to send it to her, emphasizing how easy it was and that he didn't even need to leave home. This highlights the product's convenience and problem-solving capabilities. - 00:31–00:41 00:31–00:41 The creator mentions using Uber Taxi the previous day, praising the app's agility and the ability to cut through traffic using bus lanes, which he wholeheartedly approves. This showcases the app's efficiency and its ability to save time. - 00:41–00:46 00:41–00:46 Finally, the creator concludes by stating that having the Uber app has helped him a lot and asks viewers what they are waiting for if they aren't using it, ending with a call to action. This reinforces the app's overall value and encourages viewers to try it.

# Ad summary The ad showcases the variety of transport options that are available in the Uber app. It highlights the options with animation and text overlays. # Brand positioning Uber is an application that allows you to book a ride. The ads focus on the different ways you can travel using the app, showcasing that it has options for any budget. Whether a user is looking to save money or wants to ride in comfort, Uber aims to provide multiple options to meet rider needs. The ad uses a youthful tone with music to appeal to a broad audience. # Product The ad features the different transportation options available on the Uber app. These include UberX, Comfort, Moto, Black, and Uber Espere e Economize. UberX appears to be the standard option for a regular car. Comfort offers an upgraded vehicle. Moto is a motorcycle option. Black provides a premium car service. Uber Espere e Economize is presented as a cost-saving option. The ad serves to show the range of available transport choices in the app. # Visual style The ad has a simple, clean aesthetic using white backgrounds and flat graphic renderings. The editing uses quick cuts to display each service option. The production quality is high, using polished vector graphics. The pacing is fast, with cuts synchronized to the music's beat. # Hooks Text overlay: Escolha a sua viagem / Onde disponível / UberX Visual: 00:00–00:01: The screen is white with a graphic rendering of a white car with black tires. A black rectangle with the white words 'UberX' is on the hood of the car. Text on the top of the screen reads 'Escolha a sua viagem' and text on the bottom reads 'Onde disponivel'. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Multiple ride options. # Benefits - The spot shows multiple options for a ride. # Features - UberX - Comfort - Moto - Black - Uber Espere e Economize # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses direct, declarative language to communicate brand information and product details. # Storyline - 00:00–00:01 The screen is white with a graphic rendering of a white car with black tires. A black rectangle with the white words 'UberX' is on the hood of the car. Text on the top of the screen reads 'Escolha a sua viagem' and text on the bottom reads 'Onde disponivel'. - 00:01–00:02 The graphic changes to the same car, with a black rectangle on the hood with the word 'Comfort' in white. Four gold stars shine in the background. - 00:02–00:03 The graphic changes to a white scooter with black seat and tires. A black rectangle on the front of the scooter reads 'Moto' in white. - 00:03–00:04 The graphic changes to a black car with white tires. A black rectangle on the hood of the car reads 'Black' in white. - 00:04–00:05 The graphic changes to a white car with black tires. A large black circle with a white 'L' is on the upper right corner of the car. A black rectangle with the white words 'Uber Espere e Economize' is on the hood of the car. - 00:05–00:06 The screen returns to the first rendering of a white car with the word 'UberX' on the hood. - 00:06–00:07 The graphic changes to the same car, with the word 'Comfort' on the hood and gold stars shining in the background. - 00:07–00:08 The graphic changes to a white scooter with black seat and tires. The word 'Moto' appears on the front. - 00:08–00:09 The graphic changes to a black car with white tires. The word 'Black' appears on the hood. - 00:09–00:10 The graphic changes to a white car with the words 'Uber Espere e Economize' on the hood and a black circle with the letter 'L' on the upper right corner.

# Ad summary The image ad showcases Uber's commitment to paratransit riders, emphasizing accessibility and reliability with a focus on a satisfied user entering a vehicle. # Brand positioning Uber is presented as a transportation solution that caters to a diverse range of users, including those with disabilities. The brand emphasizes inclusivity and reliability by highlighting its paratransit services, aiming to be seen as a dependable and accessible option for all individuals, regardless of their mobility needs. This positions Uber as a socially responsible company that goes beyond traditional transportation services to accommodate underserved populations. # Product Uber's transportation service is highlighted as a reliable option for paratransit riders. The service aims to provide accessible and dependable transportation for individuals with disabilities or mobility challenges. The ad emphasizes convenience and trust, suggesting that the service is a practical solution for those who need specialized transportation. It addresses potential barriers related to accessibility and assures users of Uber's commitment to serving their needs. # Visual style The ad has a clean, professional aesthetic with a focus on accessibility. The image features soft, natural lighting and a gradient background that creates a sense of openness. The typography is clear and legible, and the overall design is simple and straightforward. This ad is designed to be easily scannable and trustworthy in a social media feed, with a focus on conveying information quickly and effectively. # Hooks Headline: 70,000+ paratransit riders rely on Uber # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding reliable and accessible transportation for individuals who require paratransit services. The statistic "70,000+ paratransit riders rely on Uber" implies that many people struggle with transportation and have found Uber to be a dependable solution. # Value propositions - Uber's paratransit services provide reliable transportation for a large number of riders, as demonstrated by the statistic '70,000+ paratransit riders rely on Uber.' # Benefits - Reliable transportation - Accessible transportation for riders # Features - Paratransit services # Call to action Learn More → # Social proof - The statistic '70,000+ paratransit riders rely on Uber' serves as social proof, demonstrating that a significant number of people trust and use Uber's paratransit services. # Point of view - Brand: The top caption states a statistic about riders relying on Uber. - Customer: The image shows a man entering an Uber car, representing a customer using the service. # Storyline - The ad opens by stating that '70,000+ paratransit riders rely on Uber,' immediately highlighting the broad acceptance and trustworthiness of Uber's services among a specific user group. This establishes Uber as a reliable option for paratransit services from the brand's perspective. - The ad shows a man entering an Uber car, demonstrating the practical application of the service and reinforcing the message of accessibility and usability. This is shown from the perspective of a potential customer witnessing someone use the service. - The ad includes a 'Learn More' call-to-action, encouraging viewers to seek additional information about Uber's paratransit services, inviting them to explore the brand further. This is an invitation from the brand to engage with its services.

# Ad summary This video highlights Uber's paratransit services across the United States, showing how Uber partners with local communities to provide improved mobility and greater independence for individuals who rely on paratransit. # Brand positioning Uber is positioned as a key facilitator for improved mobility and greater independence, particularly for paratransit riders. The brand partners with local organizations to help expand access to transportation services for those who need them most. Uber strives to be seen as a reliable, accessible, and community-oriented service, emphasizing the brand's social responsibility and commitment to enhancing the lives of paratransit riders nationwide. # Product Uber's paratransit services provide transportation options for individuals who rely on paratransit for improved mobility and greater independence. These services are available through 27 local partnerships across the country. Users are encouraged to check the Uber app for availability in their area. The service is designed to improve the mobility of people with disabilities and older adults. # Visual style The ad features a polished, commercial aesthetic with bright lighting and natural settings. The editing style includes smooth transitions and static shots, creating a sense of calm and reliability. The production quality is high, indicating a professional presentation. The pacing is moderate and consistent, enhancing the messaging with a clear, straightforward visual style. # Hooks Spoken: Across the country, more than 70,000 paratransit riders rely on Uber for improved mobility and greater independence. Text overlay: More than / 70,000 / Paratransit Riders / Rely on Uber Visual: 00:00–00:01: An elderly woman with short white hair walks down a brightly lit hallway using a walking aid. She wears a brown sweater and walks away from the camera towards double doors at the end of the hall. There are several paintings on the walls. The camera follows her from behind, maintaining a medium shot. / 00:01–00:02: The woman, now wearing a plaid shawl, stands in a sunny park and watches three children run toward her on a green lawn. Trees are visible in the background. The camera zooms in as the children approach her. / 00:02–00:03: The woman stands in the park with the children, smiling and putting her arms around them. One child is an Asian girl wearing a shirt with an animal print, and a young boy is wearing a blue and black plaid shirt. The camera is at eye level, focusing on their faces. / 00:03–00:04: A woman with dark hair and tattoos sits in a wheelchair on a park bench, talking to a man. Both are smiling and holding cups. The background shows trees and greenery. The camera is stationary, capturing a medium shot of the two people. / 00:04–00:05: The woman in the wheelchair is now moving down a sidewalk with a man walking beside her. They are in a residential area with houses and trees. The camera follows them from behind, focusing on the woman in the wheelchair. / 00:05–00:06: An elderly woman with curly gray hair is pushing a rolling walker through a grocery store aisle. She is looking at produce on a shelf. The camera is positioned at an angle, showing the shelves filled with vegetables and the woman's interaction with the products. / 00:06–00:07: A man with sunglasses sits in the back of a car, fastening his seatbelt. A younger woman is next to him. The camera angle is from the front seat, looking back. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of limited mobility and independence faced by paratransit riders. "Across the country, more than 70,000 paratransit riders rely on Uber" highlights the need for accessible and reliable transportation. # Value propositions - Uber provides paratransit services that allow users greater independence in their mobility. - Local partnerships allow for greater access to services. # Benefits - Improved mobility - Greater independence - Expanded access to paratransit services # Features - Paratransit services - 27 local partnerships - Availability through the Uber app # Call to action For availability in your area, check the Uber app. # Point of view - Brand 100% – The ad is presented from the official perspective of Uber, highlighting its paratransit services and partnerships. # Storyline - 00:00–00:01 The video opens with an elderly woman walking with a mobility aid through a brightly lit hallway, emphasizing the challenge some face in maintaining mobility. - 00:01–00:02 It transitions to a park scene where the same woman is greeted by joyful children, highlighting the positive impact of mobility on connection and family engagement. - 00:02–00:06 The ad continues by presenting data: "More than 70,000 Paratransit Riders Rely on Uber," to quantify the scale and importance of Uber's paratransit services. - 00:03–00:06 The video presents multiple scenarios showing other individuals relying on wheelchairs or mobility aids in various locations, such as sitting on a park bench and shopping in a grocery store. This conveys the idea that the service improves their mobility and independence. - 00:06–00:09 The visuals shift to people inside Uber vehicles, reinforcing the theme of accessibility. - 00:09–00:12 The ad shows an Uber driver using the Uber app, transitioning to a map of the United States dotted with location markers, demonstrating the wide availability of Uber's paratransit partnerships. - 00:12–00:15 The video concludes with a text overlay stating, "Learn more at www.uber.com/paratransit. For availability in your area, check the Uber app," reinforcing the message.

# Ad summary This is an Uber advertisement that shows an Uber logo with the message 'Heading to the airport? Get a free ride to your flight,' followed by the code to use for a first time Uber free ride. # Brand positioning Uber is presented as a convenient transportation solution. The ad promotes Uber as a cost-effective choice for airport transportation for first-time users, offering a 'free ride' with a specific code. This positions Uber as a hassle-free alternative to airport parking, targeting those who value convenience and cost savings. # Product This ad promotes Uber's transportation service, particularly for first-time users heading to the airport. It highlights the benefit of getting a free ride by using the code 'FIRSTUBERFREE2026.' The ad addresses the pain point of airport parking chaos, positioning Uber as a convenient alternative. The call to action is to claim the free Uber ride now. The disclaimer is that the free Uber is up to $20 and wait times vary. # Visual style The ad has a clean, minimalist aesthetic with a black background and white text. The editing is straightforward with text changes and a simple animation of a car moving along a line. The production quality is polished, resembling a typical commercial. # Hooks Spoken: 00:00–00:01 Heading to the airport? Text overlay: 00:00–00:01 Uber / 00:01–00:01 Heading to the airport? Visual: 00:00–00:01 The video begins with the Uber logo centered against a plain black background. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad is designed to address the 'parking chaos' at the airport. It references the problem of 'parking chaos' at the airport, suggesting it is stressful. # Value propositions - Save money on your first ride with the code 'FIRSTUBERFREE2026' - Avoid the hassle of parking at the airport # Benefits - Save yourself from the parking chaos - Claim your free Uber # Features - Free ride for first time Uber users - Use code FIRSTUBERFREE2026 - Request a free ride # Call to action Claim your free Uber now # Social proof - None used. # Point of view - Brand 100% – This ad is told from the official voice of the brand, with scripted lines and a product claim. # Storyline - 00:00–00:01 The ad opens by asking if the viewer is heading to the airport. - 00:01–00:04 It follows this up by suggesting they get a free ride to their flight, offering a solution. - 00:04–00:09 The ad tells the viewer to use the code to get their free ride. - 00:09–00:10 The ad addresses a viewer pain point by telling them that using the code will save them from the parking chaos. - 00:10–00:14 The ad closes by telling the viewer to claim their free Uber now.

# Ad summary This image ad promotes Uber Taxi services, highlighting an 86% discount for first-time users. The ad features cherry blossoms and an Uber car, suggesting a timely offer for the spring season. The promotion code 'HELLO86' is prominently displayed. # Brand positioning Uber is positioned as a modern and convenient transportation solution. The brand is explicitly named and displayed on the vehicle, reinforcing brand recognition. The ad does not compare Uber to other ride-sharing brands, but impliedly suggests that Uber stands out due to its service, seasonality, and promotional pricing. # Product The featured product is the Uber Taxi service, which is marketed with a special 86% discount for first-time users. The ad highlights the opportunity to start using Uber Taxi this spring. It mentions the promotion code 'HELLO86' as a way to access the discount. The product is implied to be a reliable and accessible transportation option. # Visual style The ad features a polished and vibrant visual style with clear, bright lighting. The integration of cherry blossoms and a clean, modern Uber Taxi creates a seasonally relevant and inviting image. The typography is bold and legible, ensuring the message is easily scannable. The ad's design feels platform-native and is well-suited for in-feed placement. # Hooks Headline: 86% OFF # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Convenient transportation with a significant discount for new users # Benefits - Opportunity to start using Uber Taxi this spring # Features - 86% OFF for first-time users - Promotion code: HELLO86 # Call to action None used. # Social proof - None used. # Point of view - Brand: This is communicated through the display of the Uber logo, promotional messaging, and the overall presentation of the ad's content. # Storyline - The ad opens by announcing an 86% discount for first-time users, with a hand gesture graphic next to the text. The message is told from the brand's POV, aiming to grab attention with the offer. - The ad suggests starting to use Uber Taxi this spring. This message is told from the brand's POV, aligning the service with the current season and encouraging trial. - The ad showcases an Uber Taxi driving in a scenic environment with cherry blossoms. The message is told from the brand's POV, showing an example of the ride service's availability and positive setting. - The ad provides a promotion code 'HELLO86' to redeem the offer. This message is told from the brand's POV, providing clear instructions on how to redeem the offer.

# Ad summary This vertical video ad promotes the alliance between Uber and MX Taxi, targeting drivers in Mexico. It features a dynamic combination of bold text overlays, the Uber and MX Taxi logos, and a lively jazz tune. # Brand positioning Uber, in partnership with MX Taxi, aims to position itself as a platform that enhances earning opportunities for taxi drivers. This is achieved through an alliance designed to increase the number of trips available to drivers. The brand emphasizes a functional benefit—more trips leading to more earnings—aligning with a practical and financially driven mindset. This positioning contrasts with potential norms of traditional taxi services by integrating modern app-based technology for increased efficiency and accessibility. # Product The ad promotes a partnership between Uber and MX Taxi, designed to enhance earning opportunities for taxi drivers in Mexico. The core message centers around the promise of 'Más viajes, más ganancias' (more trips, more earnings) through this alliance. The offer targets taxi drivers looking to maximize their income by leveraging both the Uber platform and MX Taxi's network. It addresses the potential barrier of limited customer access by increasing the availability of trips. The ad's call to action directs drivers to a specific website (TuTaxiEnUber.mx) for more information, emphasizing ease of access and further details. # Visual style The ad has a clean, minimalist aesthetic with high contrast colors (yellow, white, and black) and bold text overlays. The editing style is simple with static shots and no transitions other than a hard cut. Production quality appears polished with a focus on clarity and readability. The pacing is consistent, with static text displayed over a fixed duration. Audio-visual sync is maintained through the alignment of text and brand logos. # Hooks Text overlay: 00:00–00:02 / 00:00–00:02 Más viajes, más ganancias / 00:00–00:02 con la alianza / 00:00–00:02 MX Taxi y Uber / 00:00–00:02 Eso es MX Taxi / 00:00–00:02 con Uber Visual: 00:00–00:02: A vertically-oriented screen is divided horizontally into two sections. The top section has a bright yellow background featuring the 'Uber' logo on the top left and the 'MX Taxi' logo on the top right. Below the logos, in bold black sans-serif font, is the text 'Más viajes, más ganancias con la alianza MX Taxi y Uber'. The bottom section has a white background with the text 'Eso es MX Taxi con Uber' in bold black sans-serif font. A black and white checkered line separates the two sections. The camera is static and maintains a medium shot of the screen. The lighting is bright and even, enhancing the contrast between the yellow and white backgrounds. The text emphasizes the partnership and increased earnings. No products are visible other than the branded logos. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of drivers needing to maximize their earnings by increasing the number of available trips. The ad attempts to solve the frustration of limited earning potential for taxi drivers. The text 'Más viajes, más ganancias con la alianza MX Taxi y Uber' highlights this problem directly. # Value propositions - More trips, more earnings, through the alliance of MX Taxi and Uber. # Benefits - Más viajes, más ganancias (More trips, more earnings) # Features - Alliance between MX Taxi and Uber # Call to action Conoce más: TuTaxiEnUber.mx # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official brand perspective, delivering information about the partnership and its benefits through on-screen text and logos. # Storyline - 00:00–00:02 The ad begins with a screen split into two sections: the top half is yellow with the Uber and MX Taxi logos, and text promoting more trips and earnings, while the bottom half is white with text explaining the alliance. The black and white checkered bar in the middle further emphasizes this split. - 00:02–00:07 The ad ends by transitioning to a full white screen displaying the website address for drivers to find out more about the partnership.

# Ad summary This ad promotes Uber Taxi in Japan, highlighting a limited-time offer of 86% off for first-time users during the cherry blossom season. # Brand positioning Uber is presented as a modern and convenient transportation solution, specifically promoting its taxi service in Japan. The brand aligns with a lifestyle of ease and accessibility, offering a practical alternative to traditional transportation. With the focus on a promotional discount and use during a specific season, Uber aims to integrate itself into the daily lives and experiences of people in Japan, emphasizing affordability and seasonal relevance. # Product The advertised product is Uber Taxi, Uber's taxi service. The ad emphasizes a limited-time offer of 86% off for first-time users. The ad doesn't describe the app-based nature of the service. The ad aims to address the potential purchase barrier of cost by heavily discounting the initial ride. It is implied that the target customer is seeking a convenient and affordable transportation option during the cherry blossom season. # Visual style The ad features a bright and cheerful aesthetic, emphasizing the beauty of cherry blossom season in Japan. The video has a mix of animated graphics and real-life footage, creating a visually appealing and dynamic presentation. The editing is smooth, with clear transitions between shots. The use of animated graphics and real-life footage creates a blend of styles aimed at a contemporary audience. # Hooks Spoken: 00:00–00:01: [Female voice] ハロー Text overlay: 00:00–00:01: 86% OFF Visual: 00:00–00:01: A black background features stylized pink floral animation spelling out “86% OFF.” In the background, a blurry black Uber taxi passes quickly from left to right. The Uber logo is displayed in the upper right corner. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the cost of transportation, particularly for first-time users who may be hesitant to try a new service due to budget concerns. This is implied, as the ad reduces the price of the first ride. “初回限定86% OFF” which translates to “First time limited 86% off”. # Value propositions - First-time users can enjoy a significant discount of 86% off their Uber Taxi ride, making it an attractive and cost-effective option for transportation. - The promotional code HELLO86 allows new users to easily access the discount, encouraging immediate adoption of the service. # Benefits - Affordable transportation - Convenient taxi service - Discounted first ride # Features - Uber Taxi service - 86% off for first-time users # Call to action None used. # Social proof - None used. # Point of view - Customer 25% – A smiling woman is seen inside an Uber Taxi. - Brand 75% – Official voice and product claims highlight the product and its offerings. # Storyline - 00:00–00:01 The ad opens with animated floral graphics spelling out '86% OFF' against a black background, with a blurred car driving by. - 00:01–00:02 Transitioning to a clear, sunny day, an Uber taxi drives along a road lined with blooming cherry blossom trees. This visual establishes the location and seasonal theme of the ad. - 00:02–00:03 Inside the taxi, a woman smiles as she looks out the window at the passing cherry blossoms. The shot offers a customer's perspective, conveying enjoyment and comfort. - 00:03–00:05 The ad returns to a wide shot of the Uber taxi driving along the road, now with animated floral graphics spelling out '86% OFF', 'HELLO86', and the brand slogan. This reinforces the offer and encourages immediate action, emphasizing the brand's messaging.

# Ad summary A man describes how he gets home after getting off the bus, saying he still has 30 blocks to walk. He then says he is going to give up, but then quickly changes his mind and says that he will just use Uber. He says that Uber is his best friend for the first and last legs of his trip, and that he has a 50% off coupon. He ends the video by stating that he should not walk so much and use Uber instead. # Brand positioning Uber is positioned as a convenient, reliable transportation solution that caters to everyday needs, specifically addressing the challenges of commuting and short-distance travel. The brand aims to occupy a space in the consumer's mind as "your best friend," offering a practical, easy-to-use service that simplifies daily travel, especially for those first and last legs of a journey. The tone is casual and relatable, aligning with a modern, on-the-go lifestyle. Uber directly addresses the functional needs of efficient transport while adding an emotional layer of convenience and reliability, suggesting that it's there to make life easier. # Product Uber is a ridesharing service that connects users with drivers via a mobile app, providing a convenient and efficient transportation solution. The service is designed for anyone needing a ride, particularly those who want to avoid long walks or public transportation hassles. The ad highlights its usefulness for "the first and last leg" of a journey, suggesting it complements other modes of transport. The ad addresses the purchase barrier of cost by offering a 50% discount, making the service more accessible. The ad also implies that Uber is a more comfortable and faster alternative to walking, positioning it as "your best friend" in transportation. # Visual style The ad has a casual, UGC feel, using natural lighting and simple editing techniques, like quick cuts, which supports the relatable tone and targets a younger audience. The production quality is relatively low-fi, giving it an authentic and personal feel. The pacing is brisk, with cuts timed to voiceover lines, maintaining a dynamic rhythm. There are 4 cuts per minute. # Hooks Spoken: 00:00–00:02 Buenas, acá bajando del bondi, ya en casita. Text overlay: 00:00–00:02 Acá bajando del bondi... / 00:01–00:02 al fin en casa :) Visual: 00:00–00:02 A man with short brown hair, wearing a black t-shirt and a gray Adidas backpack, is walking down a street that is lined with trees. The camera is positioned at eye level and the man is looking directly at the camera and smiling. # Funnel stage Consideration # Pain points The ad focuses on the frustration of having to walk a long distance after public transportation when you just want to be home. The ad states, "Me quedan casi 30 cuadras x(". # Value propositions - Uber provides a convenient alternative to long walks or public transport. - Uber is your “best friend” for the first and last leg of your journey. - Save 50% on your ride. # Benefits - Convenient transportation solution - Avoid long walks - More comfortable than walking # Features - Ridesharing service - Mobile app connectivity # Call to action None used. # Social proof - None used. # Point of view - Customer 75% – Most of the video is told from the customer's point of view, which is communicated through the use of a selfie style. - Brand 25% – The voice of the brand is heard when "Uber" appears on screen and the phrase "Tu mejor amigo" is shown. # Storyline - 00:00–00:02 00:00–00:02 The creator is walking down the street and says that he just got off the bus and is finally home. This sets up the expectation that he has reached his final destination. - 00:02–00:05 00:02–00:05 The creator says "Ah no, CIERTO" and then mentions that he has nearly 30 blocks left to walk. This subverts the initial expectation, revealing the inconvenience of his situation and establishing the problem. - 00:05–00:08 00:05–00:08 The creator sarcastically says it is a beautiful day for walking and then he says he gives up. This is meant to be humorous. He then pretends to wave goodbye and then says "no". - 00:09–00:12 00:09–00:12 The creator says "Cierto! Para que clavar maratón si tengo... Uber". This highlights the contrast between the effort of walking and the convenience of using Uber. The ad switches from the customer's perspective to show the Uber brand's offering as a solution. - 00:13–00:15 00:13–00:15 The creator is now in an Uber and says, "Tu mejor amigo! Para ese primer y último tramo a casa". The perspective shifts to the creator in the Uber. - 00:15–00:17 00:15–00:17 The creator gets out of the Uber, walks up to his house, and says "Y lo mejor de todo... 50% OFF!" This provides an incentive to use the service. - 00:18–00:21 00:18–00:21 The creator walks through his front door and then points at the camera, saying, "No camines tanto... Uber está a la vuelta de la esquina". This reinforces the message that Uber is a convenient and easily accessible solution. The perspective remains with the brand's message.

# Ad summary This ad features Uber and Uber Eats partnering with the Mexican national soccer team. The ad encourages users to respond to a survey for the chance to win prizes. # Brand positioning Uber and Uber Eats are presented as a unified brand offering transportation and food delivery services. This collaboration suggests a wide range of accessibility and convenience. By aligning with the Mexican national soccer team, the brand promotes a sense of community and national pride, implying a dedication to the local market and culture. The brand aims to occupy a central role in customers' daily lives, providing for both transportation and food needs with a touch of local relevance. # Product The ad focuses on promoting a survey opportunity for users of Uber and Uber Eats. This survey is presented as a gateway to potentially winning significant prizes. The advertised benefit is the chance to receive "GRANDES SORPRESAS" (big surprises) by participating in the survey. This suggests an element of excitement and anticipation for users who engage with the promotion. The ad targets current and potential users, incentivizing them to participate in the survey by promising rewards and aligning with a widely supported national sports team. # Visual style The ad has a clean, modern aesthetic, featuring solid colors and sharp text. The production quality appears highly polished with professional photography. The overall design is simple and direct, prioritizing scannability with bold text and a clear call to action. The integration of well-known athletes aligns with a platform-native trend of celebrity endorsements. # Hooks Headline: Responde esta encuesta y prepárate para GRANDES SORPRESAS con Uber y Uber Eats # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - By responding to the survey, users are given the chance to win "GRANDES SORPRESAS" with Uber and Uber Eats. # Benefits - GRANDES SORPRESAS # Call to action None used. # Point of view - Brand: The brand is presented in the top of the image by showing the Uber and Uber Eats logos. - Brand: The ad copy uses a brand perspective to prompt the user to respond to a survey to win grand prizes. - External source: Three athletes from the Mexican national soccer team are shown in the image, suggesting they are endorsing Uber and Uber Eats. # Storyline - The ad opens with the Uber and Uber Eats logos side-by-side, immediately establishing the brands involved and their partnership. This clearly signals the source and legitimacy of the promotional offer from a brand perspective. - The ad transitions to an invitation to participate in a survey: "Responde esta encuesta y prepárate para GRANDES SORPRESAS con Uber y Uber Eats." This message seeks to engage the viewer and entice them with the promise of significant prizes. The ad is being told from Uber and Uber Eat's brand perspective. - Finally, the image showcases three players from the Mexican national soccer team. This leverages the team's popularity and positive associations to boost the brand's appeal. The perspective is that of a brand endorsement by these athletes.

# Ad summary This Uber ad promotes Uber Taxi with an 86% off discount for first-time users during cherry blossom season in Japan. It features smiling customers and drivers, showcasing the convenience and joy of using Uber Taxi to enjoy the spring scenery. # Brand positioning Uber presents itself as a modern, convenient transportation solution, particularly highlighting its taxi service in Japan. The brand aims to occupy the space of reliable and accessible urban mobility, promoting a user-friendly experience with special offers to attract new customers. Uber's positioning is both functional (providing transportation) and emotional (associating with the enjoyment of seasonal beauty, like cherry blossoms), ignoring traditional taxi experiences by offering app-based convenience and promotions. # Product The advertised product is Uber Taxi, a service that allows users to hail a taxi through the Uber app. The service is targeted towards anyone needing transportation, but this ad particularly focuses on first-time users in Japan during cherry blossom season. The ad highlights a special promotion of 86% off for new customers. The service is presented as a convenient and enjoyable way to experience the city, especially during the spring when cherry blossoms are in bloom. The ad addresses the potential purchase barrier of cost by offering a significant discount. # Visual style The ad has a bright and cheerful aesthetic, using natural lighting and vibrant colors to highlight the cherry blossom season. The editing style is smooth with quick cuts to maintain a lively pace. The production quality appears polished, similar to a commercial, aiming to create a positive and inviting tone. The visuals are timed with music beats and voiceover cues to give the ad a natural flow. The pacing is consistent and upbeat, with cuts roughly every 1-2 seconds. # Hooks Spoken: Female 1: ハロー Uber Taxi 86%オフ [cheerful] Text overlay: ハロー (Hello) Visual: 00:00–00:01: A black background displays the white Uber logo at the top. Below, the Japanese word “ハロー” (Hello) is shown in white. Below the greeting, the text “86% OFF” is creatively arranged using pink cherry blossom flowers. / 00:01–00:03: A black Uber Taxi drives into view from the right against a black background as pink cherry blossom petals fall all around it. The camera is stationary. The car drives from right to left. # Funnel stage Top of funnel (Awareness) # Pain points The cost of transportation can be a barrier to enjoying seasonal events and scenery. Visual: The ad directly addresses this by offering an 86% discount for first-time users, explicitly reducing the financial burden. # Value propositions - First-time users can enjoy a significant discount (86% off) when using Uber Taxi, making it an affordable option for experiencing the city during cherry blossom season. - Uber Taxi offers a convenient way to get around and enjoy the cherry blossom scenery without the hassle of driving or parking. # Benefits - Convenient transportation - Affordable rides with a significant discount - Enjoyable experience during cherry blossom season # Features - Uber Taxi service - 86% off for first-time users - Promotion Code: HELLO86 # Call to action この春、Uber Taxi を始めよう (Start Uber Taxi this Spring) # Social proof - None used. # Point of view - Customer 40% – The ad shows the customer's experience, smiling and enjoying the ride, communicating their point of view. - Brand 60% – The ad communicates the brand's official message through visuals of the Uber Taxi and promotional text. # Storyline - 00:00–00:02 The ad begins with a visual of pink cherry blossom petals falling against a black background, with the Uber logo and text indicating “86% OFF.” - 00:02–00:03 The visual shifts to a black Uber Taxi driving through a shower of cherry blossom petals, maintaining the theme of spring and savings. - 00:03–00:04 A young woman is shown laughing joyfully under blooming cherry blossom trees. This conveys a feeling of happiness and celebration associated with spring. - 00:04–00:05 A black Uber Taxi drives along a road lined with cherry blossom trees, reinforcing the association of Uber with the spring season in Japan. - 00:05–00:06 The taxi driver waves with a friendly demeanor, welcoming viewers. The perspective shifts to inside the taxi with the driver as the focus. - 00:06–00:07 The ad shows a female passenger smiling and fastening her seatbelt inside the taxi, signaling safety and satisfaction. The perspective shifts to inside the taxi with the passenger as the focus. - 00:07–00:08 The passenger looks out the window at the cherry blossom trees, enjoying the scenery. The perspective shifts to the passengers visual experience of the blossoms. - 00:08–00:09 A view from inside the taxi shows a park filled with cherry blossom trees and people enjoying the scenery. The narrative emphasizes the experience of using Uber Taxi to see the blossoms. - 00:09–00:10 The female passenger is shown again, smiling as she looks out the window, reinforcing the enjoyment of the ride and scenery. - 00:10–00:14 The ad concludes by reiterating the 86% off promotion with a visual of the Uber Taxi driving past cherry blossom trees. A call to action appears, encouraging viewers to try Uber Taxi this spring.

# Ad summary This ad promotes the alliance between Uber and MX Taxi, presenting it as a new way to get a ride. The ad features text overlays and graphics, with a bright yellow and black color scheme. # Brand positioning Uber is presented as a modern, technology-driven transportation solution, now partnering with traditional MX Taxis. This collaboration suggests an integration of familiar local services with Uber's platform, appealing to users who value both innovation and local resources. The brand aims to occupy a space that bridges the gap between established taxi services and convenient digital ride-hailing, promoting accessibility and convenience. # Product The product being advertised is the alliance between Uber and MX Taxi, creating a new way to book a ride in Mexico. It offers the familiarity of MX Taxi with the convenience of Uber's technology. The ad is designed for people in Mexico who use or might consider using ride-hailing services, emphasizing the benefit of combining traditional taxi services with modern technology. The key selling point is the integration of local taxis into the Uber platform, offering a broader range of transportation options within one app. # Visual style The ad has a clean, minimalist aesthetic with a bright yellow and black color scheme. The text is bold and clear, and the transitions are simple. The production quality is polished, resembling a digital ad designed for social media. The pacing is slow and deliberate, allowing viewers to read and process the information. # Hooks Text overlay: 00:00–00:02 / Nuevas formas / de conseguir / pasaje con la / alianza de MX / Taxi y Uber Visual: 00:00–00:02: The screen features a bright yellow background with bold black text that reads, "Uber | MXTaxi Nuevas formas de conseguir pasaje con la alianza de MX Taxi y Uber." The fonts are simple and sans-serif. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential difficulty of finding a ride by introducing a new alliance between Uber and MX Taxi. # Value propositions - Combining traditional taxi services with modern technology. - Offering a broader range of transportation options within one app. # Benefits - Convenience of using traditional taxi services with modern technology. - Easier access to transportation options within one platform. # Features - Alliance of MX Taxi and Uber - New ways to get a ride # Call to action Conoce más: TuTaxiEnUber.mx # Social proof - None used. # Point of view - Brand 100% – The ad uses direct text and visual elements to communicate the message. # Storyline - 00:00–00:02 The ad opens with a bright yellow background and bold text introducing a new way to get a ride through the alliance of MX Taxi and Uber. - 00:02–00:04 The screen splits horizontally with a black and white checkered line, with the bottom showing the message that "That is MX Taxi with Uber", highlighting the collaboration. - 00:04–00:07 The screen transitions to white with black text that reads, "Know more: TuTaxiEnUber.mx", directing viewers to a website to learn more about the new service.

# Ad summary This image ad is formatted as an email from Uber to its customers, promoting the opportunity to generate extra income by driving with the Uber app. It highlights benefits such as starting without prior experience, generating earnings 2 in 1 (with your moto), instant withdrawals up to 3 times a day, and real-time earnings tracking. # Brand positioning Uber presents itself as a platform that provides opportunities for individuals to earn extra income through driving. It positions itself as accessible and flexible, catering to those looking to pay bills, treat themselves, or save money. The brand promotes convenience by emphasizing the ease of getting started and managing earnings via its app, while ensuring user safety and security. # Product The Uber app is a platform that enables individuals to earn extra income by providing ride or delivery services. It is designed for those looking to supplement their income by driving passengers or making deliveries, regardless of their prior experience. The app offers several benefits including the ability to start without prior experience, generate earnings through both passenger and delivery services, withdraw earnings instantly up to three times a day, and track earnings in real-time, all within the app. It also includes maps with high-demand zones and integrated security tools to facilitate safe and convenient driving. # Visual style The ad employs a clean and straightforward visual style by mimicking an email interface, relying on clear text and standard layouts for easy comprehension. The visual is simple and functional, prioritizing information delivery over elaborate design, giving it a platform-native aesthetic. The use of familiar email elements aims to make the message immediately recognizable and scannable, increasing its stop power. # Hooks Headline: Para quienes están pensando en generar ingresos extra... # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for extra income, aiming to ease financial burdens or afford lifestyle improvements by providing a readily available opportunity to earn additional money. "¿Querés generar ganancias extra? Ya sea para pagar cuentas, darte un gusto o ahorrar un poco más..." # Value propositions - The Uber app provides an accessible way to generate extra income - Offers the flexibility to drive people or make deliveries for earnings - Provides quick access to earnings - Offers security features to help you drive with peace of mind # Benefits - Ya sea para pagar cuentas, darte un gusto o ahorrar un poco más, conducir con la app de Uber puede ser una buena forma de empezar a generar ganancias. - empezá a generar ganancias con la app de Uber # Features - Empezar sin experiencia previa. - Generar ganancias 2 en 1 con tu moto: llevá personas o hacé entregas. - Retirar tus ganancias al instante, hasta 3 veces al día.* - Seguir tus ganancias en tiempo real, todo desde la app. - funciones útiles como mapas con zonas de alta demanda para encontrar más oportunidades y herramientas de seguridad integradas para que manejes con tranquilidad. # Call to action Registrate y empezá a generar ganancias con la app de Uber # Social proof - None used. # Point of view - Brand: The overall POV is from Uber, presenting the app as a seamless income-generating solution through an email format, guiding the viewer through its features and benefits. # Storyline - The ad begins with an email notification, creating the impression of a personalized message. This aims to capture the viewer's attention and draw them in. - Uber immediately addresses the desire for additional income, framing its app as a practical solution for those wanting to earn extra to cover expenses, enjoy small luxuries, or save more. This speaks to the target audience's immediate needs and aspirations. - The ad transitions to outlining key benefits such as ease of starting, flexible earning options, quick access to earnings, and real-time tracking. Uber highlights the app's user-friendly features that cater to the driver's convenience and peace of mind. - The ad concludes with a direct call to action encouraging viewers to register and start earning with the Uber app, reinforcing the idea that taking the first step is easy and immediate. Uber ends with its logo and a formal salutation, reinforcing brand recognition and trust.