How Medik8 Advertises on Meta

# Ad summary This ad is a showcase of various skincare products by the brand Medik8. The ad contains several close-up shots of the packaging for several different products that each move into the frame. # Brand positioning Medik8 is presented as a skincare brand that emphasizes advanced scientific formulations, as seen in their product titles. The brand aims to occupy a space in the consumer's mind as a provider of effective, premium skincare solutions, reflected in the sleek and clinical packaging of their products. The brand positions itself as a science-backed skincare company. This positioning is functional, focusing on the performance and efficacy of its products. The products being advertised include serums, cleansing oils, and tonics, each targeting different aspects of skincare, such as hydration, anti-wrinkle, and exfoliation, all contributing to a singular brand identity focused on advanced skincare. # Product The ad showcases various Medik8 skincare products, including: Crystal Retinal 6, a stabilized retinal night serum; Liquid Peptides Advanced MP, an anti-wrinkle serum with 30% multi-peptide complex and growth factors; Hydra B5 Intense, a hyaluronic acid serum with NMF; Lipid-Balance Cleansing Oil, an anti-pollution transforming cleanser; C-Tetra Advanced, a 20% vitamin C gel-serum; and Press & Clear, an exfoliating 2% BHA tonic. Each product is designed for different skincare needs, from hydrating to anti-aging, and comes in sleek, minimalist packaging. The ad emphasizes that the products contain advanced ingredients and formulations, like vitamin C and hyaluronic acid. Each of the products is presented in a bottle with the product’s name, a brief description, and the brand name on the label. # Visual style The ad has a polished, high-end production quality. The editing style consists of quick cuts between static shots that showcase the products. The pacing is consistent and relatively fast, with about 5 cuts per second. The cuts are timed loosely with the beat of the music. # Hooks Visual: 00:00–00:01 The foreground shows a silver tube of Crystal Retinal 6 sitting on top of a clear base. The text on the tube reads: “Medik8 Crystal Retinal 6 Stabilized Retinal Night Serum Super-Strength Vitamin A Internationally Patented 30mL/1.0 Fl.Oz”. The background is a neutral-toned bathroom sink countertop with a round mirror and a black sink bowl in the back. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Crystal Retinal 6 - Stabilized Retinal Night Serum - Super-Strength Vitamin A - Liquid Peptides Advanced MP - Anti-Wrinkle Serum - 30% Multi-Peptide Complex with Growth Factors - Hydra B5 Intense - Hyaluronic Acid with NMF Replenish & Boost - Lipid-Balance Cleansing Oil - Anti-Pollution Transforming Cleanser - C-Tetra Advanced - 20% Vitamin C Gel-Serum Brighten & Age Defence with Phyto Exosomes - Press & Clear - Exfoliating 2% BHA Tonic Pore-Refining, Salicylic Acid Gentle & Microbiome-Friendly # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad displays the official product packaging and brand name. # Storyline - 00:00–00:01 A silver tube of Crystal Retinal 6 moves into the shot. - 00:01–00:02 A black bottle of Liquid Peptides Advanced MP moves into the shot. - 00:02–00:04 A purple bottle of Hydra B5 Intense moves into the shot. - 00:04–00:06 A white bottle of Lipid-Balance Cleansing Oil moves into the shot. - 00:06–00:07 A brown bottle of C-Tetra Advanced moves into the shot. - 00:08–00:09 A white and blue bottle of Press & Clear moves into the shot. - 00:09–00:11 Another shot of the silver tube of Crystal Retinal 6 moving into the shot. - 00:11–00:13 Another shot of the black bottle of Liquid Peptides Advanced MP moving into the shot. - 00:13–00:15 Another shot of the purple bottle of Hydra B5 Intense moving into the shot. - 00:15–00:17 Another shot of the purple bottle of Hydra B5 Intense moving into the shot. - 00:17–00:18 Another shot of the white bottle of Lipid-Balance Cleansing Oil moving into the shot. - 00:18–00:20 Another shot of the brown bottle of C-Tetra Advanced moving into the shot. - 00:20–00:21 Another shot of the white and blue bottle of Press & Clear moving into the shot. - 00:21–00:22 Another shot of the silver tube of Crystal Retinal 6 moving into the shot.

# Ad summary This ad promotes Medik8's Liquid Peptides Advanced MP serum, highlighting its ability to visibly reduce wrinkles in just 10 minutes, as proven by a user survey. The ad features a hand holding the product against a blurred background, emphasizing the product's efficacy and ease of use. # Brand positioning Medik8 is presented as a results-driven skincare brand focused on delivering clinical-level improvements in a short amount of time. The brand positions itself as innovative and effective, emphasizing scientific validation and user satisfaction. It aims to occupy the space of advanced skincare solutions that are both fast-acting and proven, appealing to consumers who seek visible results without lengthy routines. The brand aligns with values of efficiency and trustworthiness, pushing against the norm of lengthy skincare regimens and unsubstantiated claims. Its positioning is functional, focusing on performance and scientific backing. # Product The featured product is Medik8's Liquid Peptides Advanced MP, a wrinkle reduction serum designed for quick and visible results. It is formulated with a 30% Multi-Peptide Complex with Growth Factors. The ad highlights that clinical improvement in visible wrinkles can be achieved in just 10 minutes, as proven in 100% of users surveyed. The product comes in a sleek, black bottle with a pump dispenser. The ad addresses the purchase barrier of time commitment by emphasizing the product's rapid action, making it appealing to those seeking efficient skincare solutions. # Visual style The ad has a clean and modern visual style with a focus on the product. The production quality is high, with a well-lit and focused shot of the product. The image treatment includes background blurring to draw attention to the product. The typography is simple and legible. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Wait – Only 10 minutes for clinical improvement in visible wrinkles, proven in 100% of users surveyed* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of long and ineffective skincare routines, suggesting that visible wrinkle reduction can be achieved quickly. "Wait - Only 10 minutes for clinical improvement in visible wrinkles, proven in 100% of users surveyed*" # Value propositions - Quick and effective wrinkle reduction - Clinically proven results # Benefits - Visible wrinkle reduction in just 10 minutes # Features - Clinical improvement in visible wrinkles - Proven in 100% of users surveyed # Call to action None used. # Social proof - "Proven in 100% of users surveyed*" # Point of view - Brand: The entire ad conveys the brand's perspective, highlighting the product's benefits and scientific validation. # Storyline - The ad opens with a surprising claim: "Wait - Only 10 minutes for clinical improvement in visible wrinkles, proven in 100% of users surveyed." This is intended to immediately grab the viewer's attention and set the stage for the product's key benefit, told from the brand's perspective to highlight the product's efficacy and scientific backing. - The ad follows up with an enthusiastic endorsement: "That's Amazing!" This is presented as a reaction to the initial claim, creating a sense of excitement and validation, told from the brand's perspective to reinforce the product's appeal. - The ad concludes with a visual focus on the product itself, held in a hand against a blurred background. This is intended to showcase the product's packaging and presentation, while subtly implying its ease of use and integration into a skincare routine, told from the brand's perspective to reinforce the product's appeal.

# Ad summary This image ad for Medik8 promotes their Liquid Peptides Advanced Face Serum. The image features a person holding the product against a neutral background while the text highlights key ingredients and benefits. # Brand positioning Medik8 presents itself as a results-driven skincare brand that combines scientific innovation with uncompromising quality. The brand focuses on delivering tangible benefits, specifically targeting wrinkle reduction and overall skin health. Medik8 aims to occupy a space in the consumer's mind as a brand that delivers visible results through advanced formulations and high-quality ingredients, catering to consumers who seek effective skincare solutions without sacrificing on quality. # Product The advertised product is Medik8's Liquid Peptides Advanced Face Serum, a skincare product designed to reduce wrinkles and improve overall skin health. It contains a 30% Multi-Peptide Complex with Growth Factors. The serum is packaged in a sleek, black bottle with a pump dispenser for easy application. The serum is presented as an advanced solution for those seeking to address signs of aging and maintain youthful-looking skin. # Visual style The ad has a clean and minimalist visual style. The lighting is soft and diffused, which creates a professional and polished look. The background is blurred to emphasize the product. The overall image treatment is modern and sophisticated, aiming to convey a sense of luxury and effectiveness. # Hooks Headline: Peptides Meets Growth Factor MiniProteins™ # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Combines peptides and growth factors (features) to reduce wrinkles (benefit) - 30% Multi-Peptide Complex (feature) for wrinkle reduction (benefit) # Benefits - Wrinkle Reduction # Features - 30% Multi-Peptide Complex - Growth Factors # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand communicates the product's key ingredients and benefits, focusing on its anti-aging properties and its commitment to results-driven skincare. - Customer: A person is holding the bottle of serum, which implies the customer's POV by showcasing the product in hand, ready for use in their skincare routine. # Storyline - The ad starts by highlighting the combination of peptides and growth factors, ingredients which have anti-aging benefits, as conveyed by the brand. - The brand then introduces the Liquid Peptides Advanced Face Serum, a product containing the aforementioned ingredients, thereby presenting the product as a way to achieve the benefits described earlier. - Finally, the brand reinforces its commitment to delivering results without compromising on quality, solidifying its value proposition to the customer.

# Ad summary This ad showcases the production of Medik8 Advanced Pro-Collagen Peptide Cream in a clean, automated factory setting. The video emphasizes the brand's commitment to quality and innovation in skincare. # Brand positioning Medik8 is presented as a high-end skincare brand focused on advanced anti-aging solutions. The brand emphasizes scientific innovation and quality, as seen through the automated production process and focus on collagen-boosting peptides. Medik8 positions itself as a premium brand, aligning with values of efficacy and visible results. The brand pushes against the norm of overly simplistic or natural skincare, instead highlighting its advanced formulations and technology-driven approach. # Product The featured product is Medik8 Advanced Pro-Collagen Peptide Cream, a rejuvenating anti-wrinkle moisturizer. It contains GF MiniProtein & NAD+ Boost. The cream is packaged in a white jar with a silver lid. The ad highlights the product's advanced formulation and its role in combating signs of aging. The product is for individuals seeking effective anti-aging skincare solutions. # Visual style The ad has a polished, commercial aesthetic with clean, bright visuals. The editing style is smooth with static shots, emphasizing the precision and scale of the production process. The production quality is high-end, supporting the brand's positioning as a premium skincare provider. The pacing is consistent, with a moderate BPM that matches the steady rhythm of the production line. The visuals are synced with the music, creating a harmonious and professional feel. # Hooks Text overlay: Medik8 Made. Visual: 00:00–00:04: Wide shot of a brightly lit, clean factory floor. In the background, there are stacks of cardboard boxes and computer equipment. In the foreground, a circular conveyor belt carries numerous white jars. The camera is stationary, providing an overview of the production environment. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Advanced Pro-Collagen Peptide Cream: Combines advanced ingredients for effective anti-aging. # Benefits - Anti-aging - Rejuvenating # Features - Rejuvenating Anti-Wrinkle Moisturizer - GF MiniProtein & NAD+ Boost # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its production process and product quality. # Storyline - 00:00–00:04 The video opens with a wide shot of a clean, brightly lit factory floor, showcasing the automated production line. - 00:04–00:08 The camera zooms in to show rows of white jars moving along a conveyor belt. - 00:08–00:12 A robotic arm dispenses the white cream into the jars. - 00:12–00:16 Workers wearing blue gloves place silver lids on the jars. - 00:16–00:23 The jars continue along the conveyor belt, ready for packaging.

# Ad summary This ad for Medik8 features Dr. Bibi Ghalaie, a medical and cosmetic doctor, discussing the importance of addressing skin health in addition to injectables. She recommends Medik8's Liquid Peptides Advanced HP serum as an easy addition to any skincare routine to help with expression and fine lines, as well as support the skin barrier and skin quality. # Brand positioning Medik8 is presented as a brand that prioritizes skin health and delivers results without compromise. The brand is positioned as a complement to injectables, suggesting a holistic approach to beauty that combines medical procedures with skincare. The brand aligns with values of efficacy, ease of use, and professional endorsement, as it is recommended by a medical and cosmetic doctor. Medik8 pushes against the norm of relying solely on injectables for anti-aging by emphasizing the importance of skincare for overall skin health. The brand positioning is both functional, focusing on addressing expression lines and supporting the skin barrier, and emotional, as it aims to provide confidence and ease of use for its customers. # Product The featured product is Medik8's Liquid Peptides Advanced HP serum. It is described as a great product to slip into the skincare routine that will not only help with expression lines and fine lines, but that will also support the skin barrier and the skin quality. It is easy to introduce into the daily skincare routine by inserting it after the cleanser and before the moisturizer. # Visual style The ad has a polished and professional aesthetic. The editing style is smooth with static shots and minimal transitions. The production quality is high-end, giving it a commercial feel. The pacing is consistent throughout the ad. The cuts and product actions are timed to the voiceover lines. # Hooks Spoken: 00:00–00:08: When my patients come to me for injectables, I always take the opportunity to address their skin health. I think that's so important because one won't suffice without the other. Text overlay: 00:00–00:08: Dr Bibi Ghalaie / 00:00–00:08: MEDICAL & COSMETIC DOCTOR Visual: 00:00–00:08: Dr. Bibi Ghalaie is sitting in a chair in front of a wooden shelf with various skincare products, a plant, and a large letter "M". She is wearing a white doctor's coat with the Medik8 logo, a black top, and green earrings. The camera is stationary and focused on her. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that injectables alone are not enough to maintain skin health, and that a comprehensive approach is needed. "When my patients come to me for injectables, I always take the opportunity to address their skin health. I think that's so important because one won't suffice without the other." # Value propositions - Easy to incorporate into daily skincare routine: "it's been really easy for them to introduce it into their daily skincare routine by inserting it after their cleanser and before their moisturizer." - Supports skin health in addition to injectables: "When my patients come to me for injectables, I always take the opportunity to address their skin health. I think that's so important because one won't suffice without the other." # Benefits - Helps with expression lines - Helps with fine lines - Supports the skin barrier - Supports the skin quality - Easy to introduce into the daily skincare routine # Features - Liquid Peptides Advanced HP serum # Call to action None used. # Social proof - "And actually, we found with my patients that it's been really easy for them to introduce it into their daily skincare routine" – Dr. Bibi Ghalaie (Medical & Cosmetic Doctor) # Point of view - Expert 100% – The ad is told entirely from the perspective of a medical and cosmetic doctor who is recommending the product. # Storyline - 00:00–00:08 00:00–00:08: Dr. Bibi Ghalaie introduces herself as a medical and cosmetic doctor and states that when her patients come to her for injectables, she always takes the opportunity to address their skin health because one won't suffice without the other. This is intended to establish her credibility and expertise, as well as highlight the importance of skincare in addition to injectables. The audience is experiencing this from the perspective of Dr. Ghalaie, who is speaking directly to the camera in a professional and informative tone. This moment sets the stage for the rest of the ad by introducing the topic of skin health and the need for a comprehensive approach. - 00:08–00:18 00:08–00:18: Dr. Ghalaie introduces Medik8's Liquid Peptides Advanced HP serum as a great product to slip into the skincare routine that will not only help with expression lines and fine lines, but that will also support the skin barrier and the skin quality. This is intended to highlight the benefits of the product and how it can improve skin health. The audience is experiencing this from the perspective of Dr. Ghalaie, who is speaking directly to the camera in a professional and informative tone. This moment builds on the previous moment by introducing a specific product that can address skin health. - 00:18–00:28 00:18–00:28: Dr. Ghalaie states that she has found with her patients that it's been really easy for them to introduce it into their daily skincare routine by inserting it after their cleanser and before their moisturizer. This is intended to address any concerns about the product being difficult to use or incorporate into an existing routine. The audience is experiencing this from the perspective of Dr. Ghalaie, who is speaking directly to the camera in a professional and informative tone. This moment reinforces the ease of use of the product and its compatibility with other skincare products.

# Ad summary This ad demonstrates how to refill the Medik8 Press & Glow PHA Tonic, emphasizing its eco-friendly refill system and commitment to sustainability. # Brand positioning Medik8 is presented as a skincare brand that is committed to sustainability and high-quality products. The ad emphasizes the brand's eco-conscious approach through its refillable packaging. This brand is for consumers looking for scientifically formulated skincare that’s also environmentally responsible. The brand differentiates itself by offering refillable options, aligning with a growing consumer demand for sustainable beauty solutions. The positioning is both functional, highlighting the product's daily exfoliating benefits, and emotional, appealing to customers who value environmental consciousness. # Product Medik8 Press & Glow Daily Exfoliating PHA Tonic with Enzyme Activator is a skincare product designed for daily use. The featured element is the refill system, emphasizing its sustainability. The product comes in a clear bottle with a minimalist label, indicating its eco-friendly nature. A key selling point is the refillable aspect, which reduces waste and promotes environmental responsibility. The refill is designed to easily pour into the original container. # Visual style The ad has a clean and minimalist aesthetic, consistent with skincare and beauty product advertising. The editing is simple, using static shots and smooth transitions to focus on the product and the refill process. The production quality is high, suggesting a polished commercial feel. The pacing is moderate, allowing viewers to follow each step without feeling rushed. # Hooks Text overlay: 00:00–00:11 Refill. Relove. Recycle. Visual: 00:00–00:01 The frame is close up on a hand holding a clear bottle of Medik8 Press & Glow. The background is a plain white surface. The hands are fair-skinned with pink and white polka dot nails. The bottle has a white label with black text and a clear cap. The camera is static and focuses on the bottle as the cap is unscrewed. / 00:01–00:03 The hands remove the pump from the bottle, revealing the opening. The camera remains static, continuing to focus on the bottle and the action of removing the pump. The bottle label clearly displays 'Medik8' and 'PRESS & GLOW Daily Exfoliating PHA Tonic with Enzyme Activator.' # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a frustration with single-use packaging and environmental waste in the beauty industry. The words, 'Refill. Relove. Recycle,' highlight this concern and offer a more sustainable alternative. # Value propositions - Refillable, promoting sustainability - Recyclable # Benefits - Eco-friendly # Features - Refillable packaging # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – A person demonstrating the use of the product is shown, giving the view the experience of a customer. # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showing a woman opening a Medik8 Press & Glow PHA Tonic, emphasizing its refillable nature. The message is about sustainability, highlighting that the product is designed to be refilled rather than discarded after use. The perspective is from someone demonstrating the refill process. - 00:02–00:07 00:02–00:07 The woman removes the top of the empty Medik8 bottle and then unscrews the lid of the refill bottle, getting it ready to pour into the original container. This visually guides the audience through the practical steps of the product’s refill process. - 00:07–00:11 00:07–00:11 The woman carefully pours the contents of the refill bottle into the original Medik8 bottle. This action shows the simplicity of refilling, reinforcing the product's user-friendly and eco-conscious design.

# Ad summary This ad showcases a variety of Medik8 skincare products. The ad features close-up shots of the products and their textures, highlighting their application and benefits. # Brand positioning Medik8 is presented as a skincare brand focused on delivering effective and high-quality products. The brand emphasizes scientific formulations and visible results, positioning itself as a premium option within the skincare market. The ad highlights the brand's commitment to advanced skincare solutions, appealing to consumers who prioritize efficacy and innovation. Medik8 aims to occupy a space in the consumer's mind as a brand that combines scientific research with practical skincare, promoting a lifestyle of informed and effective self-care. The brand pushes against the norms of overly simplistic or trendy skincare, focusing instead on proven ingredients and formulations. # Product The ad features several Medik8 skincare products. The first is the Medik8 C-Tetra Luxe serum, a vitamin C serum designed to brighten and protect the skin. The second product is the Medik8 Advanced Day Ultimate Protect SPF 50+, a sunscreen that provides broad-spectrum protection. The third product is the Medik8 Calmwise Soothing Cleanser, a gentle cleanser formulated to soothe and calm sensitive skin. The fourth product is the Medik8 Micellar Mousse, a cleansing mousse designed to remove impurities and makeup. Each product is presented as part of a comprehensive skincare routine, emphasizing their individual benefits and collective effectiveness. The ad highlights the textures and application of each product, conveying their worth through sensory appeal and functional demonstration. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the products in natural light. The editing style is simple with static shots and smooth transitions. The production quality is high, giving a commercial feel. The pacing is consistent, with a moderate tempo. The visuals are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Visual: 00:00–00:01: A close-up shot of a hand holding a Medik8 C-Tetra Luxe serum bottle. The bottle is dark purple with white lettering. The dropper is visible, and the serum inside appears clear. The background is a light gray surface with natural sunlight creating shadows. / 00:01–00:03: A close-up shot of a hand opening a Medik8 Advanced Day Ultimate Protect SPF 50+ bottle. The bottle is white with silver accents. A small amount of product is dispensed. The background is a light gray surface with natural sunlight creating shadows. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Comprehensive skincare routine - Effective and high-quality products - Scientific formulations for visible results # Benefits - Brightens and protects skin - Provides broad-spectrum protection - Soothes and calms sensitive skin - Removes impurities and makeup # Features - C-Tetra Luxe serum - Advanced Day Ultimate Protect SPF 50+ - Calmwise Soothing Cleanser - Micellar Mousse # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the products and their features. # Storyline - 00:00–00:01 The ad opens with a close-up of the Medik8 C-Tetra Luxe serum bottle and its dropper. The intention is to introduce the product and highlight its premium quality. The perspective is from a third-person view, showcasing the product in detail. The tone is luxurious and sophisticated. - 00:01–00:03 The scene transitions to the Medik8 Advanced Day Ultimate Protect SPF 50+. The product is shown being opened and a small amount is dispensed. The intention is to demonstrate the product's texture and ease of use. The perspective is from a third-person view, focusing on the product. The tone is practical and informative. - 00:03–00:04 The ad then shows the Medik8 Calmwise Soothing Cleanser being opened, revealing a small amount of product. The intention is to showcase the product's gentle formulation. The perspective is from a third-person view, emphasizing the product's texture. The tone is soothing and gentle. - 00:04–00:05 The final product featured is the Medik8 Micellar Mousse. The product is held in hand, showing its packaging. The intention is to present the product as part of the Medik8 skincare line. The perspective is from a third-person view, highlighting the product's design. The tone is clean and modern.

# Ad summary This ad for Medik8 features a serene autumnal scene with skincare products arranged next to a lit candle and open book. The ad features calming elements meant to attract the viewer and get them interested in the skincare products displayed. # Brand positioning Medik8 is presented as a skincare brand focused on comfort and resilience, aligning with the comforting atmosphere in the ad. The brand is positioned as a luxurious but practical brand that provides effective products while encouraging relaxation and self-care. The brand appears to ignore loud marketing tactics, choosing instead to promote through tranquility and soothing ASMR content. # Product The ad features a collection of Medik8 skincare products, including a lotion in a white tube with a silver applicator, a serum in a dark brown bottle with a black applicator, and a face cream in a white jar. All products are cleanly packaged with minimalist designs, enhancing the brand's sophisticated appeal. The arrangement of the products alongside a lit candle and an open book suggests they're part of a comforting self-care routine, highlighting their sensory appeal. The overall message positions these products as essential components of a ritual that promotes both comfort and resilience. # Visual style The ad has a polished yet intimate aesthetic, resembling UGC content. The editing is static, using a single, lingering shot to allow viewers to absorb the calming scene. The production quality is high, with attention to detail in lighting and composition. The pace is slow and steady, encouraging viewers to pause and appreciate the tranquil mood. # Hooks Text overlay: 00:00–00:08: Colder weather calls for comfort and resilience Visual: 00:00–00:08: The shot is a high-angle, close-up view of several skincare products (a tube of lotion, a dropper bottle of serum, and a jar of face cream) arranged on a white surface, possibly a bathroom countertop. Beside the products, there is a lit candle in an orange jar labeled "Cinnamon Pumpkin," along with an open book and eyeglasses, suggesting a cozy, relaxing environment. A corner of a mauve-colored headband is visible in the lower-left corner. The lighting is soft, highlighting the textures of the products and creating a warm, inviting atmosphere. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the discomfort and challenges that colder weather can bring to the skin and daily routines, setting up the need for products that offer both comfort and resilience. # Value propositions - The ad connects the change in weather with the need for comfort and resilience, suggesting that Medik8 products can provide both during colder seasons. This offers a value by promoting products that enhance self-care routines and adapt to seasonal needs. # Benefits - Colder weather calls for comfort and resilience # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official brand perspective, showcasing its products in a carefully curated, aesthetically pleasing setting. # Storyline - 00:00–00:08 The ad opens with a static shot of skincare products arranged beside a lit candle and open book, setting a comforting, autumnal scene. The intention is to create a mood that aligns with the brand's focus on self-care and relaxation. The perspective is from a viewer's perspective, with a calming, serene tone.

# Ad summary This ad showcases the Medik8 C-Tetra Advanced serum. The video features an unboxing of the product, followed by a demonstration of its texture and application. The ad emphasizes the serum's ability to brighten and create radiant skin. # Brand positioning Medik8 is presented as a premium skincare brand focused on delivering bright and radiant skin. The brand positions itself as a go-to solution for advanced skincare, emphasizing scientific formulations and visible results. The brand aligns with a lifestyle of self-care and beauty enhancement, appealing to consumers who prioritize effective and high-quality skincare products. The brand's positioning is both functional, highlighting the serum's brightening and age-defying properties, and emotional, promising radiant and healthy-looking skin. # Product The Medik8 C-Tetra Advanced serum is a 20% Vitamin C gel-serum designed to brighten and defend against aging. It contains Phyto Exosomes. The serum comes in a dark brown bottle with a black pump. The product is dispensed as a white gel-serum. The ad highlights the serum as a go-to product for achieving bright and radiant skin. # Visual style The ad has a clean and polished aesthetic, with bright, natural lighting and a minimalist background. The editing style is smooth, with static shots and seamless transitions. The production quality is high, giving the ad a professional and sophisticated feel. The pacing is moderate, allowing viewers to focus on the product and its application. The visuals are timed to the voiceover, creating a cohesive and engaging viewing experience. # Hooks Spoken: Let's unbox your new go-to for bright and radiant skin Text overlay: Let's unbox your new go-to for bright and radiant skin Visual: 00:00–00:02: Close-up shot of a white Medik8 box on a white tile surface. The box has black text that reads "Medik8" and "C-TETRA ADVANCED." A pair of fair-skinned hands with pink nail polish opens the box. The camera is stationary, providing a clear view of the unboxing process. / 00:02–00:04: The hands remove a dark brown bottle with a black pump from the box. The bottle is labeled "Medik8" and "C-TETRA ADVANCED." The camera zooms in slightly to focus on the bottle's details. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of dull or aging skin, which the product aims to address by providing brightening and age-defying benefits. The phrase "bright and radiant skin" suggests the viewer may be seeking to improve their skin's appearance. # Value propositions - Achieve bright and radiant skin with a 20% Vitamin C gel-serum. - Defend against aging with Phyto Exosomes. # Benefits - Bright and radiant skin # Features - 20% Vitamin C gel-serum - Brighten & Age Defence - With Phyto Exosomes # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer unboxing and demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02: The video begins with a close-up of a white Medik8 box. A pair of hands opens the box to reveal the Medik8 C-Tetra Advanced serum bottle. This moment introduces the product and sets the stage for an unboxing experience, creating anticipation and curiosity. - 00:02–00:07 00:02–00:07: The hands pump the serum onto the palm and rub it in. This moment demonstrates the product's texture and ease of application, highlighting its smooth and radiant finish. - 00:07–00:08 00:07–00:08: The video ends with a close-up of the hand with the serum applied, showcasing the radiant effect. This moment reinforces the product's benefit of achieving bright and radiant skin, leaving a lasting impression on the viewer.

# Ad summary An ad showing Medik8 Liquid Peptides and Liquid Peptides Advanced MP. The ad lists a number of features including smoothing fine lines, boosting skin hydration, improving skin firmness, reducing deep wrinkles, supporting skin regeneration, and stimulating collagen production. # Brand positioning Medik8 is presented as a skincare brand that uses scientific formulations to achieve visible results. The brand appears to focus on advanced anti-aging solutions, with an emphasis on peptides and collagen stimulation. It offers advanced skincare solutions, positioning itself as a technologically advanced skincare brand that is committed to delivering noticeable improvements in skin health. The brand shies away from making emotional claims and instead uses clinical terminology. # Product The ad features two Medik8 products: Liquid Peptides and Liquid Peptides Advanced MP. Both are serums designed to target signs of aging. Liquid Peptides is presented as a product that smooths fine lines, boosts skin hydration, and improves skin firmness. Liquid Peptides Advanced MP is a more intensive version that reduces deep wrinkles, supports skin regeneration, and stimulates collagen production. The ad emphasizes the functional benefits of each product, highlighting their ability to address specific skin concerns related to aging. Both products come in 30ml bottles. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The use of a split black and white gradient background creates a modern, high-contrast look. Lighting is controlled to highlight the product bottles, which are centrally positioned. The typography is clear and functional, emphasizing product features. The overall impression is polished and clinical, consistent with a brand focused on scientific skincare solutions. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about aging skin, including fine lines, wrinkles, loss of hydration, and reduced skin firmness. The visual of two distinct products—Liquid Peptides and Liquid Peptides Advanced MP—suggests a range of solutions tailored to different levels of aging concerns, from initial signs to more advanced wrinkles. # Value propositions - Addresses specific skin concerns related to aging - More intensive skincare option for advanced needs # Benefits - Smooths Fine Lines - Boosts Skin Hydration - Improves Skin Firmness - Reduces Deep Wrinkles - Supports Skin Regeneration - Stimulates Collagen Production # Features - Smooths Fine Lines - Boosts Skin Hydration - Improves Skin Firmness - Reduces Deep Wrinkles - Supports Skin Regeneration - Stimulates Collagen Production # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, highlighting the features and benefits of its Liquid Peptides and Liquid Peptides Advanced MP, focusing on skincare solutions. # Storyline - The ad opens with a side-by-side view of Medik8's Liquid Peptides and Liquid Peptides Advanced MP, immediately setting the stage to introduce the products. This is from the brand's perspective to ensure product visibility. - The left side of the frame showcases Liquid Peptides and its benefits — smoothing fine lines, boosting skin hydration, and improving skin firmness. This aims to inform the viewer about the product's capabilities and is presented from the brand's perspective, highlighting the product's attributes. - On the right side, Liquid Peptides Advanced MP is featured with its set of benefits: reducing deep wrinkles, supporting skin regeneration, and stimulating collagen production. This is intended to show that the product addresses more advanced skincare concerns. This is told from the brand's perspective to showcase the product's attributes.

# Ad summary This ad promotes Medik8's Vitamin A serum, highlighting its benefits for skin rejuvenation and visible results in 7 days. It uses a minimalist approach with text overlays on a gradient background to convey key information and drive viewers to discover the product. # Brand positioning Medik8 positions itself as a results-oriented skincare brand focused on visible improvements, as highlighted by the claim of seeing "VISIBLE RESULTS IN 7 DAYS." The brand's minimalist aesthetic, featuring simple text against a gradient background, reflects a functional approach that prioritizes efficacy and clinical validation. This strategy suggests Medik8 aims to appeal to consumers who value scientific backing and proven outcomes over flashy branding or emotional appeals. # Product The advertised product is Medik8's Vitamin A serum. The ad emphasizes the product's functional benefits. The ad implies that the product is for individuals seeking visible results in a short time frame of 7 days. The Vitamin A serum targets skin rejuvenation by smoothing the skin and reducing the appearance of fine lines and wrinkles. The ad directly addresses the barrier of skepticism regarding skincare effectiveness by promising "VISIBLE RESULTS IN 7 DAYS," which is "proven via independent clinical study conducted over 4 weeks on 32 participants." # Visual style The ad features a minimalist aesthetic with a focus on clarity and direct messaging. The editing is simple, with static shots and clear text overlays. The production quality is clean and polished, supporting a professional tone. The pacing is quick. There is use of animated text, where the words are revealed as the video progresses. # Hooks Text overlay: 00:00–00:01 / Medik8 / 00:00–00:01 / DON'T Visual: 00:00–00:01: The screen displays “Medik8” in a serif font at the top, followed by “DON’T” in a sans-serif font in the middle. A gradient background transitions from light gray at the top to darker gray at the bottom. At the very bottom, small text reads “*Proven via independent clinical study conducted over 4 weeks on 32 participants.” # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is a lack of trust in skincare efficacy and the desire for quick, visible results. "VISIBLE RESULTS IN 7 DAYS" aims to combat skepticism and show how the product works in a short time frame. # Value propositions - Visible results in a short time frame - Clinically proven by independent study # Benefits - VISIBLE RESULTS IN 7 DAYS* # Features - Vitamin A # Call to action DISCOVER NOW # Social proof - “*Proven via independent clinical study conducted over 4 weeks on 32 participants.” # Point of view - Brand 100% – The brand voice delivers key product information, benefits, and a clear call to action through text overlays. # Storyline - 00:00–00:01 The ad opens with the brand name Medik8. - 00:01–00:02 The text overlay "DON'T MISS" appears, creating a sense of urgency and immediately grabbing the viewer's attention. - 00:02–00:03 The ad highlights the product by stating "Vitamin A" to directly promote what the serum includes. - 00:03–00:05 The ad provides a claim of "VISIBLE RESULTS IN 7 DAYS*", showcasing the product's effectiveness and quick turnaround. - 00:05–00:07 The ad ends with "DISCOVER NOW," a clear and actionable call to action, encouraging immediate engagement.

# Ad summary This ad for Medik8 features a close-up of a woman's face, highlighting the 'glass-like glow' effect of the Niacinamide Peptides product. The ad emphasizes the product's ability to deliver a visible radiance, supported by consumer study results. # Brand positioning Medik8 is presented as a results-oriented skincare brand focused on delivering visible improvements to the skin. The brand emphasizes scientific validation, as indicated by the mention of a consumer study. The brand positions itself as a provider of advanced skincare solutions, promising a 'glass-like glow' effect. This suggests a focus on achieving a healthy, radiant complexion through scientifically-backed formulations, appealing to consumers who value both efficacy and transparency in their skincare choices. # Product The featured product is Medik8's Niacinamide Peptides, designed to provide a visible radiance and 'glass-like glow' effect to the skin. The product is for consumers seeking a radiant complexion. The ad highlights that the product's efficacy is 'Prouvé pour offrir un éclat visible et effet 'glass-like glow' instantané*' (Proven to deliver a visible radiance and instant 'glass-like glow' effect*). The asterisk indicates that this claim is supported by a consumer study conducted over four weeks with 53 participants. The ad aims to address the purchase barrier of skepticism by referencing scientific backing for its claims. # Visual style The ad features a clean and modern visual style with a focus on showcasing the product's results. The production quality is high, with professional lighting and retouching to highlight the model's radiant skin. The image treatment includes a soft color grading and subtle background patterns. The typography is clean and legible, contributing to the overall sophisticated aesthetic. The visual style aims to convey a sense of trust and efficacy, aligning with the brand's focus on scientific validation. # Hooks Headline: Niacinamide Peptides # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for radiant, healthy-looking skin. The frustration is the lack of visible radiance and a 'glass-like glow'. The ad promises to deliver 'UN ÉCLAT VISIBLE ET EFFET 'GLASS-LIKE GLOW' INSTANTANÉ*' (a visible radiance and instant 'glass-like glow' effect*). # Value propositions - Proven to deliver a visible radiance and instant 'glass-like glow' effect, as supported by a consumer study. # Benefits - ÉCLAT VISIBLE (Visible radiance) - EFFET 'GLASS-LIKE GLOW' INSTANTANÉ* (Instant 'glass-like glow' effect*) # Features - Niacinamide - Peptides # Call to action None used. # Social proof - *Prouvé par une étude consommateur indépendante menée sur 4 semaines auprès de 53 porticipants. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and proven results. # Storyline - The ad opens by introducing the product as 'NOUVEAU' (new), immediately signaling freshness and innovation. This is told from the brand's perspective, aiming to capture the audience's attention with the promise of something new and improved. - The ad then highlights the key ingredients, 'Niacinamide Peptides', setting the stage for the product's functional benefits. This is told from the brand's perspective, informing the audience about the core components of the product. - The ad emphasizes the proven results of the product, stating 'PROUVÉ POUR OFFRIR UN ÉCLAT VISIBLE ET EFFET 'GLASS-LIKE GLOW' INSTANTANÉ*' (Proven to deliver a visible radiance and instant 'glass-like glow' effect*), reinforcing the product's efficacy. This is told from the brand's perspective, building trust by showcasing the product's ability to deliver tangible results. - The ad concludes by displaying the brand name 'Medik8', reinforcing brand recognition and trust. This is told from the brand's perspective, solidifying the brand's identity and associating it with the promised benefits.

# Ad summary This ad showcases Medik8's Niacinamide Peptides serum, highlighting its ability to deliver visibly clearer and smoother skin in 7 days. The ad uses a clean and modern aesthetic with a focus on the product and its key benefits. # Brand positioning Medik8 is presented as a results-driven skincare brand focused on delivering visible improvements in skin health. The brand emphasizes scientific validation, as indicated by the mention of clinical studies. Medik8 positions itself as a provider of advanced skincare solutions, promising clearer and smoother skin. The brand aligns with a functional positioning, focusing on the performance and efficacy of its products, rather than emotional appeals or lifestyle associations. The brand pushes against the norm of immediate results often promised by competitors, instead focusing on visible results in 7 days. # Product The featured product is Medik8's Niacinamide Peptides serum, a skincare product designed to balance and refine pores. It contains 10% Niacinamide along with Peptides and NAG. The serum is presented as a solution for achieving visibly clearer and smoother skin in 7 days, as highlighted in the ad. The product is packaged in a white bottle with a pump dispenser. The ad addresses the purchase barrier of skepticism by referencing clinical studies that support the product's efficacy. The serum is for individuals seeking to improve their skin's clarity and texture, particularly those concerned with pore size and overall skin balance. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a minimalist background. The visual motifs include a gradient background, geometric patterns, and a focus on product clarity. The image treatment involves soft lighting and color grading to create a polished and professional look. The typography is clean and legible, contributing to the overall modern aesthetic. The style contrasts with platform-native content, opting for a high-design approach that aims to capture attention through visual appeal. # Hooks Headline: Niacinamide Peptides # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting clearer and smoother skin, but not seeing results fast enough. The ad promises 'SICHTBAR KLARERE & GLATTERE SWKIN IN 7 TAGEN*' (Visibly clearer & smoother skin in 7 days*) # Value propositions - Visibly clearer & smoother skin in 7 days through the use of Niacinamide and Peptides. # Benefits - SICHTBAR KLARERE & GLATTERE SWKIN IN 7 TAGEN* # Features - Niacinamide - Peptides - 10% Niacinamide Serum - Balancing & Pore-Refining # Call to action None used. # Social proof - "Bewiesen in unabhängigen klinischen Studien über 4 Wochen on 30 Teilnehmern" # Point of view - Brand: The brand's point of view is present throughout the ad, showcasing the product, its benefits, and the brand name. # Storyline - The ad opens by introducing the product, Medik8 Niacinamide Peptides, and highlighting its key ingredients. This is from the brand's perspective, aiming to capture attention and establish the product's identity. - The ad then promises 'SICHTBAR KLARERE & GLATTERE SWKIN IN 7 TAGEN*' (Visibly clearer & smoother skin in 7 days*), setting an expectation for rapid results. This is from the brand's perspective, aiming to create excitement and desire for the product. - The ad references clinical studies to build credibility and trust in the product's claims. This is from an external source perspective, providing validation and reassurance to potential customers. - The ad concludes with a clear display of the product packaging, reinforcing brand recognition and providing essential product information. This is from the brand's perspective, aiming to solidify the product's identity and encourage purchase.

# Ad summary This ad promotes Medik8's Niacinamide Peptides serum, highlighting its ability to promote a healthier skin barrier in 7 days. The ad features a product shot against a blue background with geometric shapes. # Brand positioning Medik8 is presented as a results-driven skincare brand focused on scientific formulations. The brand emphasizes clinical studies and proven results, positioning itself as a reliable and effective solution for skincare concerns. The focus on ingredients like Niacinamide and Peptides suggests a commitment to advanced skincare technology. The brand aims to occupy a space in the consumer's mind as a provider of scientifically-backed skincare solutions that deliver visible improvements. # Product The product featured is Medik8's Niacinamide Peptides serum, a balancing and pore-refining serum formulated with 10% Niacinamide, Peptides, and NAG. The serum is designed to promote a healthier skin barrier, as indicated by the claim that "100% zeigte eine gesündere Hautbarriere nach 7 Tagen*" (100% showed a healthier skin barrier after 7 days*). The product is packaged in a white bottle with a pump dispenser. The ad highlights the serum's ability to balance and refine pores, suggesting it is suitable for individuals seeking to improve their skin's texture and overall health. The serum comes in a 30mLe/1.0 FL Oz size. # Visual style The ad has a clean and modern visual style with a focus on product presentation. The use of a blue gradient background and translucent block creates a sense of sophistication and scientific precision. The lighting is soft and diffused, highlighting the product's features without harsh shadows. # Hooks Headline: Niacinamide Peptides # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of an unhealthy skin barrier, which can lead to various skin issues. The claim "100% ΖΕIGTEN EINE GESÜNDERE HAUTBARRIERE NACH 7 TAGEN*" suggests that the product addresses this concern. # Value propositions - 100% showed a healthier skin barrier after 7 days* # Benefits - Healthier skin barrier # Features - Niacinamide - Peptides - 10% Niacinamide Serum - Balancing & Pore-Refining # Call to action None used. # Social proof - *Bewiesen in unabhängigen klinischen Studien über 4 Wochen on 30 Teilnehmern # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens by introducing the product as "NEU" (new), immediately grabbing attention and signaling a recent addition to the Medik8 line. This is told from the brand's perspective, aiming to create excitement and curiosity around the new offering. - The ad then highlights the key ingredients, "Niacinamide Peptides", setting the stage for the product's benefits. This is told from the brand's perspective, informing the viewer about the product's composition and intended use. - The ad presents a claim that "100% ΖΕIGTEN EINE GESÜNDERE HAUTBARRIERE NACH 7 TAGEN*" (100% showed a healthier skin barrier after 7 days*), building trust and credibility. This is told from the brand's perspective, using a clinical study to support the product's effectiveness. - The ad displays the brand name "Medik8" twice, reinforcing brand recognition and trust. This is told from the brand's perspective, ensuring the viewer associates the product with the brand. - The ad includes a disclaimer "*Bewiesen in unabhängigen klinischen Studien über 4 Wochen on 30 Teilnehmern" (*Proven in independent clinical studies over 4 weeks on 30 participants), providing transparency and further validating the product's claims. This is told from the brand's perspective, adding a layer of scientific backing to the product's claims.

# Ad summary This image ad promotes Medik8 skincare sets, highlighting a limited-time offer of up to 40% savings. The ad features three different skincare sets, each designed for a specific skincare concern, and is set against a luxurious green backdrop. # Brand positioning Medik8 is presented as a results-driven skincare brand that does not compromise on quality. The brand is positioned as a provider of skincare solutions, offering a range of products tailored to specific skincare needs. The brand's identity is rooted in delivering tangible results, appealing to consumers who seek effective and reliable skincare solutions. The brand's tagline, 'RESULTS WITHOUT COMPROMISE,' reinforces its commitment to efficacy and quality, suggesting a premium positioning in the skincare market. # Product The ad features three Medik8 skincare sets, each designed to address specific skincare concerns. The 'Peptide Precision' set is likely focused on anti-aging and skin firming, while the 'Retinal Rewind' set probably contains retinol-based products for skin renewal and rejuvenation. The 'Radiance Wrapped' set is likely designed to brighten and even out skin tone. Each set includes a combination of products such as serums, creams, and cleansers, packaged in sleek, minimalist containers. The ad emphasizes the availability of up to 40% savings on these sets, making them an attractive option for consumers looking to invest in a comprehensive skincare routine. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motifs include a clean, minimalist layout with a focus on product packaging and a geometric background pattern. The image treatment includes color grading to enhance the vibrancy of the product packaging and create a sense of luxury. The typography is clean and legible, with a focus on conveying key information about the product and offer. The overall visual style is designed to be eye-catching and informative, with a focus on showcasing the quality and value of the Medik8 skincare sets. # Hooks Headline: Save on Your Skincare Solution # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Save on Your Skincare Solution - UP TO 40% SAVINGS # Benefits - Savings on skincare solutions - Up to 40% savings # Features - Skincare sets - Peptide Precision - Retinal Rewind - Radiance Wrapped # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product range and promotional offer to potential customers. # Storyline - The ad opens with a headline that announces savings on skincare solutions, immediately drawing the viewer's attention to the promotional aspect. The brand is telling the audience that they can save money on their skincare purchases. - The focal point of the ad is the display of three Medik8 skincare sets, each packaged in a distinctively colored box. The brand is showcasing its product range, highlighting the variety of solutions available to address different skincare concerns. - The ad concludes with the brand's logo and tagline, reinforcing its commitment to delivering results without compromise. The brand is reiterating its core values and positioning itself as a reliable and effective skincare provider.

# Ad summary This ad promotes Medik8 products as part of an AM Blemish Regimen. The ad outlines the steps including cleanse, tone, target, and moisturize and protect. # Brand positioning Medik8 is presented as a skincare brand focused on addressing blemishes through a simple, four-step morning routine. The brand aims to occupy a space in the consumer's mind as a provider of effective skincare solutions, emphasizing simplicity and ease of use in their product regimen. Their tone is sophisticated and scientific, aligning with a value of informed skincare rather than fleeting trends. By focusing on a straightforward regimen, Medik8 may push against the norm of complex, multi-step skincare routines, suggesting that effective skincare doesn't need to be complicated. # Product The ad features four Medik8 products designed for a morning blemish regime. Step 1 is the Clarifying Foam, used to cleanse the skin. Step 2 is the Press & Clear toner. Step 3 involves applying Niacinamide Peptides to target blemishes. Step 4 is the Daily Radiance Vitamin C to moisturize and protect the skin. Each product is explicitly linked to a specific step in the AM regime, highlighting their role in a comprehensive skincare routine. The USPs emphasize the ease and simplicity of incorporating the products into a daily routine, particularly for individuals seeking a straightforward approach to blemish control and skin protection. # Visual style The ad has a clean, minimalist aesthetic with a pastel color palette and product-focused presentation. The production quality appears highly polished, suggesting a studio-shot approach. A grid layout is used with a step-by-step presentation of the products and instructions. The image treatment involves background removal and soft lighting to create a clean and professional look. # Hooks Headline: Blemish AM Regime # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that blemishes are a common skin concern that people want to address as part of their morning skincare routine. # Value propositions - A simple, four-step morning routine using Medik8 products to address blemishes. # Benefits - Cleanse - Tone - Target - Moisturise & Protect # Features - Clarifying Foam - Press & Clear - Niacinamide Peptides - Daily Radiance Vitamin C # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image presents the product as part of a skincare regimen, which is communicated from the brand's perspective. # Storyline - The ad introduces a four-step “Blemish AM Regime” to set the stage for the products being displayed. This introduction aims to inform the audience that the ad will present a structured skincare routine, which is told from the brand’s perspective. - The ad progresses by presenting each step of the skincare routine, starting with “Step 1: Cleanse” using Clarifying Foam. This beat serves to educate the viewer on the initial stage of the blemish regime, as told from the brand's perspective. - The ad continues with “Step 2: Tone” using Press & Clear. The brand continues to inform the customer of the next step in their skincare routine. - The ad moves to “Step 3: Target” by applying Niacinamide Peptides. This step aims to show how the product works, from the perspective of the brand. - The ad concludes with “Step 4: Moisturise & Protect” by applying Daily Radiance Vitamin C. This final step completes the routine, reinforcing the simplicity and comprehensiveness of the product line, from the brand’s perspective.

# Ad summary This ad compares Medik8 C-Tetra Advanced serum to other serums, highlighting its powerful stabilized formula, 0% barrier disruption, suitability for all skin types, and ability to hydrate, smooth, and prime the skin. # Brand positioning Medik8 is presented as a skincare brand that prioritizes advanced and effective formulations. The brand positions itself as a provider of high-quality skincare solutions, emphasizing scientific research and clinical studies to support its claims. Medik8 aims to occupy a space in the consumer's mind as a reliable and trustworthy brand that delivers on its promises. The brand aligns with values of efficacy, safety, and suitability for all skin types, pushing against the norm of unstable formulas and barrier irritation often associated with other skincare products. The brand positioning is both functional, highlighting the powerful stabilized formula and 0% barrier disruption, and emotional, promising hydrated, smooth, and primed skin. # Product The featured product is Medik8 C-Tetra Advanced serum, a skincare solution designed to brighten and age-defend the skin with Phyto Essence. It is presented as a powerful stabilized formula that ensures 0% barrier disruption, making it suitable for all skin types. The serum is designed to hydrate, smooth, and prime the skin. The ad highlights the product's unique selling points (USPs) by contrasting it with other serums that have unstable formulas, cause barrier irritation, are not suitable for sensitive skin, and only brighten the skin. The ad addresses purchase barriers by emphasizing the product's suitability for all skin types and its ability to hydrate, smooth, and prime the skin, suggesting it is worth trying or buying for its comprehensive skincare benefits. # Visual style The ad features a clean and polished visual style with a split-screen layout to facilitate a direct comparison between the featured product and its competitors. The production quality is high, suggesting a studio-shot approach. The image treatment includes background removal and color grading to create a cohesive and professional look. The typography is large and bold, ensuring scannability and stop power in the feed. The ad contrasts with platform norms by presenting a highly designed and informative visual, which may disrupt the typical user experience and grab attention. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of using serums that have unstable formulas, cause barrier irritation, are not suitable for sensitive skin, and only brighten the skin. The ad highlights these issues with the phrases "Unstable formula", "Barrier irritation", "Not suitable for sensitive skin", and "Just brightens". # Value propositions - Powerful stabilised formula: This communicates value by highlighting the product's advanced formulation, suggesting it is more effective and reliable. - 0% barrier disruption*: This communicates value by emphasizing the product's safety and gentleness on the skin, making it suitable for all skin types. - Suitable for all skin types: This communicates value by addressing a common concern and ensuring the product is accessible to a wide range of consumers. - Hydrates, smooths, primes: This communicates value by highlighting the product's comprehensive skincare benefits, promising multiple positive outcomes. # Benefits - Powerful stabilised formula - 0% barrier disruption* - Suitable for all skin types - Hydrates, smooths, primes # Features - Powerful stabilised formula - 0% barrier disruption* - Suitable for all skin types - Hydrates, smooths, primes # Call to action None used. # Social proof - *Proven via independent clinical study conducted over 4 weeks on 32 participants. # Point of view - Brand: The brand is presenting its product and its benefits in comparison to other products on the market. - External source: The disclaimer at the bottom provides an external source perspective by referencing an independent clinical study. # Storyline - The ad begins by showcasing the Medik8 C-Tetra Advanced serum and listing its benefits, such as its powerful stabilized formula, 0% barrier disruption, suitability for all skin types, and ability to hydrate, smooth, and prime the skin. This is presented from the brand's perspective to highlight the product's key features and advantages. - The ad then transitions to a comparison with other serums, using the label "VS" to indicate the contrast. This is presented from the brand's perspective to position its product as superior to alternatives. - The ad lists the negative attributes of other serums, such as unstable formula, barrier irritation, not being suitable for sensitive skin, and only brightening the skin. This is presented from the brand's perspective to emphasize the shortcomings of competitor products and further highlight the benefits of Medik8 C-Tetra Advanced serum. - The ad concludes with a disclaimer referencing an independent clinical study conducted over 4 weeks on 32 participants. This is presented from an external source perspective to add credibility to the claims made about the product.

# Ad summary This ad for Medik8 promotes their new Niacinamide Peptides product. The ad features a woman with clear skin touching her face, emphasizing the product's ability to provide lasting clarity. # Brand positioning Medik8 is presented as a brand focused on gentle yet powerful skincare solutions. The brand emphasizes lasting clarity, suggesting a commitment to long-term skin health rather than quick fixes. The brand positions itself as a provider of effective skincare, aligning with values of clarity and gentle strength. Medik8 appears to push against harsh or aggressive skincare norms, opting for a more balanced and nurturing approach. # Product The featured product is Medik8's new Niacinamide Peptides. It is designed to provide gentle power for lasting clarity. The product is for individuals seeking to improve their skin's clarity and overall health. The ad highlights the product's formulation with niacinamide and peptides, suggesting a focus on advanced skincare ingredients. The ad addresses the desire for clear skin by offering a product that is both gentle and effective, as well as the need for lasting results. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the model's clear skin. The production quality is high, with professional lighting and retouching. The color palette is soft and calming, with a gradient light blue background. The typography is elegant and legible, contributing to the overall sophisticated aesthetic. The ad mimics a high-end skincare ad, aiming for a polished and trustworthy appearance. # Hooks Headline: Niacinamide Peptides # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of skin issues that require a gentle yet effective solution for lasting clarity. # Value propositions - Gentle power for lasting clarity (combines a gentle approach with effective results) # Benefits - GENTLE POWER FOR LASTING CLARITY # Features - Niacinamide Peptides # Call to action None used. # Social proof - *Proven via independent clinical study conducted over 4 weeks on 30 participants. # Point of view - Customer: The woman touching her face conveys a sense of personal experience and satisfaction with the product's results. - Brand: The text overlays and product information communicate the brand's message and product details. - External source: The clinical study mention provides an objective, third-party validation of the product's effectiveness. # Storyline - The ad opens with a close-up of a woman with clear, glowing skin, immediately conveying the desired outcome of using the product. The brand is showing the audience the potential results of using their product, aiming to capture attention and create a desire for similar skin clarity. - The woman gently touches her face, reinforcing the product's gentle nature and emphasizing the importance of a gentle skincare routine. The brand is highlighting the product's gentleness, reassuring potential customers that it is safe and suitable for regular use. - Text overlays highlight the product's key ingredients (Niacinamide Peptides) and benefits (Gentle Power for Lasting Clarity), providing essential information about the product's formulation and intended results. The brand is directly communicating the product's features and benefits, aiming to educate and persuade the audience. - A small text at the bottom states that the product is "Proven via independent clinical study conducted over 4 weeks on 30 participants", adding a layer of credibility and scientific backing to the product's claims. The brand is using external validation to build trust and confidence in the product's efficacy.

# Ad summary This ad for Medik8's Niacinamide Peptides serum highlights the product's ability to leave skin looking dewy without looking oily. It uses a statistic from an independent consumer study to build trust and credibility. # Brand positioning Medik8 is presented as a skincare brand focused on delivering visible results through scientific research and advanced formulations. The brand positions itself as a provider of high-quality skincare solutions, emphasizing its commitment to efficacy and customer satisfaction. The brand aims to occupy a space in the consumer's mind as a reliable and effective skincare option, aligning with values of scientific rigor and visible results. Medik8 appears to ignore category norms around over-hyped ingredients and instead focuses on proven results. # Product The product featured is Medik8's Niacinamide Peptides serum, a skincare product designed to balance and refine the skin. It contains 10% Niacinamide along with Peptides & NAG. The serum is presented as a solution for achieving dewy skin without an oily appearance. The ad addresses the purchase barrier of oily skin by highlighting the product's ability to provide a dewy look without the unwanted shine. The product comes in a 30mL/1.0 FL Oz bottle. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a minimalist background. The visual motifs include a grid layout with overlapping hexagons and a focus on typography. The image treatment includes color grading to create a light and airy feel. The typography is large and bold, making it easy to read and scan. # Hooks Headline: 96% AGREE NIACINAMIDE PEPTIDES INSTANTLY LEAVES SKIN LOOKING DEWY, WITHOUT LOOKING OILY* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wanting dewy skin without the unwanted oily appearance. "Leaves skin looking dewy, without looking oily*" # Value propositions - 96% agree Niacinamide Peptides instantly leaves skin looking dewy, without looking oily # Benefits - Leaves skin looking dewy, without looking oily # Features - Niacinamide Peptides - 10% Niacinamide Serum - Peptides & NAG - Balancing & Pore-Refining # Call to action None used. # Social proof - "Proven via independent consumer study conducted over 4 weeks on 53 participants." # Point of view - Brand: The brand name is displayed at the top left of the image to establish brand recognition. - Brand: The product name and description are displayed on the product label to inform the audience about the product's features and benefits. - External source: The disclaimer at the bottom of the image provides transparency and supports the claims made about the product. # Storyline - The ad begins by highlighting the brand name, Medik8, to establish brand recognition and credibility. The brand is telling the audience who they are. - The ad introduces the product as 'NEW' to capture attention and signal a recent addition to the brand's offerings. The brand is telling the audience that this is a new product. - The ad presents a statistic, '96% AGREE NIACINAMIDE PEPTIDES INSTANTLY LEAVES SKIN LOOKING DEWY, WITHOUT LOOKING OILY*' to showcase the product's effectiveness and benefits. The brand is telling the audience about the product's benefits. - The ad includes a disclaimer, '*Proven via independent consumer study conducted over 4 weeks on 53 participants.' to provide transparency and support the claims made about the product. An external source is providing credibility to the brand's claims.

# Ad summary This ad promotes Medik8's Niacinamide Peptides serum, highlighting its clinically proven ability to visibly clear skin in 7 days. The ad features a minimalist design with a focus on the product and its key benefits. # Brand positioning Medik8 is presented as a clinically-backed skincare brand focused on delivering visible results. The brand emphasizes scientific validation, as highlighted by the mention of a clinical study. Medik8 positions itself as a provider of advanced skincare solutions, appealing to consumers who value efficacy and proven results. The brand aligns with a functional positioning, focusing on performance and tangible improvements in skin clarity. # Product The featured product is Medik8's Niacinamide Peptides serum, designed to balance and refine pores. It contains 10% Niacinamide along with peptides and NAG. The serum is presented as a solution to achieve visibly clearer skin in 7 days, based on clinical studies. The product is packaged in a white bottle with a pump dispenser. The ad addresses the purchase barrier of skepticism by highlighting clinical proof, suggesting that the serum's effectiveness is scientifically validated. # Visual style The ad features a clean and minimalist aesthetic with a focus on the product. The use of a light blue and white color palette creates a sense of clinical cleanliness and sophistication. The product is well-lit and prominently displayed, emphasizing its features. The background is simple and uncluttered, drawing attention to the product and its benefits. The overall style is polished and professional, aligning with the brand's focus on scientific validation. # Hooks Headline: CLINICALLY PROVEN TO LEAVE SKIN VISIBLY CLEARER IN 7 days* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of unclear skin and the desire for a quick and effective solution. The phrase 'TO LEAVE SKIN VISIBLY CLEARER IN 7 days' directly targets this frustration. # Value propositions - Clinically proven to leave skin visibly clearer in 7 days # Benefits - To leave skin visibly clearer in 7 days # Features - Niacinamide Peptides - Balancing & Pore-Refining - 10% Niacinamide Serum - with Peptides & NAG # Call to action None used. # Social proof - Proven via an independent clinical study conducted over 4 weeks on 30 participants. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens by introducing the Medik8 brand, establishing credibility and recognition. The brand is telling the audience who they are and what they stand for. - The ad highlights that the product is 'NEW', creating a sense of novelty and encouraging viewers to explore the latest offering. The brand is telling the audience that they have a new product. - The ad states that the product is 'CLINICALLY PROVEN TO LEAVE SKIN VISIBLY CLEARER IN 7 days', emphasizing the product's effectiveness and speed. The brand is telling the audience the benefits of the product. - The ad includes a disclaimer stating '*Proven via an independent clinical study conducted over 4 weeks on 30 participants.', adding a layer of transparency and scientific backing. The brand is telling the audience that the product is backed by science.