How Native Pet Advertises on Meta

# Ad summary This ad promotes Native Pet's Gut Well Clean Breath supplement for dogs with a buy-one-get-one-free offer. The image features the product packaging and a dog to reinforce the brand's target audience. # Brand positioning Native Pet is presented as a brand focused on pet nutrition, specifically emphasizing the health and wellness of dogs. The inclusion of 'Vet Nutritionist Developed' highlights a commitment to scientific backing and expertise in pet care. By centering on the well-being of pets, Native Pet positions itself as a caring and knowledgeable brand that prioritizes health and wellness through specialized nutritional products. The brand's product targets a functional benefit (dental health) through a unique delivery method (gut health), which differentiates it from standard dental products like chews or toothpastes. By addressing dental health through gut health, Native Pet challenges the norm and presents itself as an innovative solution for pet owners seeking proactive pet care. # Product Native Pet Gut Well Clean Breath is a supplement designed to improve a dog's dental health by focusing on gut health. The product is packaged in a teal pouch with blue trim, and features the Native Pet logo. Key features, highlighted by a 'Vet Nutritionist Developed' badge, include probiotics and prebiotics, support of odor reduction, supports the oral microbiome, and promotion of healthy teeth and gums. The product aims to improve dental health by improving gut health. Each pouch contains 60 scoops, and the packaging promotes that 'better dental health starts in the gut,' presenting it as a daily supplement that proactively addresses dental issues by improving gut health. # Visual style The ad features a clean, product-focused aesthetic with a bright color palette. The production quality appears polished and professional, likely studio-shot. The image uses a simple layout, with the product prominently displayed alongside a dog to appeal to pet owners. The typography is large and bold for easy scannability, while the overall style feels modern and approachable. # Hooks Headline: BUY 1 GET 1 FREE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of dental health issues in dogs, which can lead to discomfort, bad breath, and potential health complications. The phrase 'better dental health starts in the gut' addresses pet owners who are already looking for products that improve their dog's health, but encourages them to look more holistically at the root cause of their dog's health issues. # Value propositions - Vet Nutritionist Developed - Better dental health starts in the gut # Benefits - Better dental health starts in the gut # Features - Probiotics & prebiotics - Supports odor reduction - Supports the oral microbiome - Promotes healthy teeth & gums # Call to action None used. # Social proof - Vet Nutritionist Developed # Point of view - Brand: The overall ad promotes the brand's product and offer, highlighting key features and benefits to drive sales. # Storyline - The ad opens with an offer to 'BUY 1 GET 1 FREE,' this immediately grabs the viewer’s attention by presenting a strong incentive to purchase. The brand is using this offer to drive initial interest and sales, implying that the product is worth buying now due to the limited-time deal from the brand’s point of view. - A dog is shown next to the Native Pet product pouches, reinforcing who the product is for and creating an emotional connection. By placing a dog prominently in the ad, the brand quickly communicates its target audience and evokes feelings of care and concern for pets, presented from the brand’s point of view. - The Native Pet Gut Well Clean Breath product is displayed with key benefits highlighted on the packaging, informing viewers about the product's features and unique selling points. By showcasing the 'Vet Nutritionist Developed' aspect and health benefits, the brand aims to build trust and demonstrate the product’s value. The viewer is supposed to feel informed about the product, as presented from the product’s point of view. - The phrase 'better dental health starts in the gut' is shown on the packaging, emphasizing the product's innovative approach to dental care. By highlighting this unique angle, the brand aims to educate viewers about the connection between gut health and dental health, suggesting that the product offers a holistic solution. The viewer learns from the product that dental health is connected to the gut, and that this is a selling point.

# Ad summary This ad showcases Native Pet's Gutwell Clean Breath product with a Buy One Get One Free promotion. The focus is on highlighting the product's features and benefits for dogs with bad breath. The ad aims to attract pet owners seeking a solution for their dog's oral hygiene. # Brand positioning Native Pet is presented as a nutrition-focused brand for pets, emphasizing veterinarian-developed products with a focus on gut health and overall wellness. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, science-backed nutritional solutions for pets, specifically addressing the need for effective and natural pet health products. The brand values are functional, emphasizing the development of science-backed solutions for your pets' gut and overall wellness. # Product The product featured is Native Pet Gutwell Clean Breath, a daily care supplement for dogs with bad breath. It is designed to target the root causes of bad breath and goes beyond surface-level freshening for lasting results. The supplement is made with 100% natural pork flavor and has a crunchy, satisfying texture, packed with prebiotics, probiotics, and postbiotics. Each package contains 60 scoops of the supplement. The ad highlights that this product can help pet owners combat their dog's bad breath with a natural and tasty supplement. # Visual style The ad features a clean, product-focused studio shot with bright lighting and a reflective surface. The visual motifs include clear product presentation and a minimalist background. The image treatment involves background removal and gradient effects. The typography is clean and legible, with a focus on clear product messaging. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: buy 1 get 1 free # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is dog owners struggling with their pet's bad breath, as explicitly stated in the ad: "daily care for dogs with bad breath." # Value propositions - Daily care with crunchy and satisfying texture and pork flavor # Benefits - daily care for dogs with bad breath - for results that last # Features - Targets the root causes of bad breath - Goes beyond surface-level freshening - 100% natural pork flavor - Crunchy, satisfying texture - Packed with prebiotics, probiotics & postbiotics - 60 scoops # Call to action None used. # Point of view - Brand: The entire image presents the product and its benefits from the brand's perspective. # Storyline - The ad starts by highlighting a "buy 1 get 1 free" offer. This is intended to immediately grab the viewer's attention and create a sense of urgency or value, from the brand's perspective. - The ad then presents two bags of Native Pet Gutwell Clean Breath supplement. This introduces the product being offered and showcases its packaging, from the brand's perspective. - The ad highlights the product's benefits and ingredients. This educates the viewer about the product and its unique selling points, with the implied endorsement of a veterinarian, from the brand's perspective. - The ad shows the supplement itself, along with a scoop. This provides a visual of the product and indicates the serving size, from the brand's perspective.

# Ad summary This ad promotes Native Pet's Clean Breath product for dogs, highlighting its ability to tackle odor-causing bacteria. It emphasizes a limited-time "buy one, get one free" offer to drive immediate purchases. # Brand positioning Native Pet is presented as a pet nutrition brand focused on developing daily care products for dogs with specific needs, as seen in their Clean Breath offering. The brand uses a clean, modern aesthetic in its packaging and visuals. The brand appears to aim to occupy a space in the consumer's mind as a provider of natural and effective solutions for pet health, particularly targeting specific issues like bad breath, rather than general pet food or treats. Native Pet promotes itself as a provider of specialized care products, suggesting a higher level of attention to detail and quality. # Product Native Pet's Clean Breath is a daily care supplement for dogs with bad breath, packaged in a teal bag with white and blue text. The product targets the root causes of bad breath, going beyond surface-level freshening for results that last. It comes in a 60-scoop package, implying a month's supply. The product is positioned as a solution to tackle odor-causing bacteria at the source, addressing a common concern among dog owners. The ad does not explicitly mention the product's form (e.g., chews, powder) or ingredients but implies a functional approach to improving a dog's breath through daily use. There is a limited-time "buy one, get one free" offer for the product. # Visual style The ad has a clean and bright aesthetic with flat, graphic elements and a simple composition. The editing style is static, with no camera movement or transitions. The production quality is polished, and the visual motifs consist of bright colors and product-focused imagery. # Hooks Text overlay: 00:00–00:03 BUY ONE, GET ONE / 00:00–00:03 FREE / 00:00–00:03 Clean Breath tackles odor-causing bacteria at the source—and right now, your second bag is on us. Visual: 00:00–00:01: A bag of Native Pet Clean Breath product is shown against a bright green background with small dots. Above the product bag is text reading “BUY ONE, GET ONE” in green and “FREE” in pink. The product bag is teal, blue, and white and has a small blue dog illustration in the bottom right corner. Below the product bag is teal text that says, “Clean Breath tackles odor-causing bacteria at the source—and right now, your second bag is on us.” / 00:01–00:02: A light-skinned hand comes into frame from the right, sprinkling an indiscernible powder or small pieces from the Native Pet Clean Breath bag in front of the bag. / 00:02–00:03: Two bags of Native Pet Clean Breath product are shown, side by side, against the same green background with pink, teal, and blue text. The light-skinned hand from the previous shot is still visible to the side. # Funnel stage Bottom of funnel (Conversion) # Pain points Dog owners are frustrated by their dog's bad breath, which can be caused by odor-causing bacteria. "Clean Breath tackles odor-causing bacteria at the source." # Value propositions - Daily care for dogs with bad breath that targets the root causes, offering a lasting solution. # Benefits - Tackles odor-causing bacteria at the source # Features - Daily care for dogs with bad breath - Targets the root causes of bad breath - Goes beyond surface-level freshening for results that last - 60 scoops # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses a direct, promotional tone and focuses on product features and offers. # Storyline - 00:00–00:01 The ad presents the Native Pet Clean Breath product against a bright background with promotional text. - 00:01–00:02 A hand appears, sprinkling the Native Pet Clean Breath product in front of the product bag. - 00:02–00:03 The ad then shows two bags of Native Pet Clean Breath product, and the hand sprinkling the product is visible to the side.

# Ad summary The ad promotes Native Pet Gut Well supplements for dogs to improve dental health and breath. The ad presents a bag of the supplement along with a scoop of product, emphasizing dental health benefits and a buy-one-get-one-free offer. # Brand positioning Native Pet positions itself as a provider of health supplements developed with nutritionists and vets, offering products like Gut Well to support pets' dental health and breath. The brand emphasizes a science-backed approach to pet wellness, appealing to pet owners who prioritize quality and effectiveness in their pet's healthcare. The brand positions itself as a provider of healthy treats that support gut health, targeting pet owners who want to provide supplements to improve their pets overall dental and digestive health and wellness. # Product Native Pet Gut Well is a triple-biotic supplement designed to improve dental health and freshen breath in dogs. The supplement is cold-pressed and packed with prebiotics, probiotics, and postbiotics to support the oral microbiome. The product is for dog owners seeking to transform their dog's gut microbiome for better gut and dental health. The bag indicates there are 60 scoops of supplement for each serving. The USPs focus on improving dental health by starting in the gut, addressing potential purchase barriers by highlighting comprehensive benefits. # Visual style The ad features a clean, product-focused aesthetic with a bright and airy feel. The background is minimalistic, allowing the product to stand out. The lighting is soft and diffused, with a slight shadow behind the bag, enhancing the depth of the image. The overall style is well-lit and professional, indicating a high production quality. # Hooks Headline: DOG CUDDLES JUST GOT CLOSER # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of bad breath and poor dental health in dogs, highlighted by the phrase 'SUPPORTS FRESH BREATH' and 'better dental health starts in the gut'. # Value propositions - Better dental health through gut transformation. # Benefits - SUPPORTS FRESH BREATH - SUPPORTS THE ORAL MICRO - PROMOTES HEALTHY TEETH - better dental health starts in the gut - transforms your pup's gut microbiome to deliver dental health benefits - better gut, better breath # Features - A COLD-PRESSED TRIPLE-BIOTIC SUPPLEMENT - PACKED WITH PREBIOTICS PROBIOTICS & POSTBIOTICS - 60 SCOOPS # Call to action None used. # Social proof - NUTRITIONIST VET DEVELOPED # Point of view - Brand: The brand's POV is present throughout the ad, highlighting the benefits, features, and special offer of the Native Pet Gut Well product. # Storyline - The ad starts by highlighting the benefit of 'DOG CUDDLES JUST GOT CLOSER', with the intention of capturing the audience's attention by associating the product with improved pet interaction. This is told from the brand's perspective, setting a positive tone for the ad. - The ad then features the Native Pet Gut Well product, emphasizing the 'CLEAN BREATH' aspect. This is conveyed from the product's perspective, with the intention to show the product and its key benefit to the audience. - The product bag highlights additional dental health benefits and features, with the intention of educating the audience about the supplement's comprehensive approach to dental care. This information is shared from the brand's perspective. - The ad ends with a 'BUY 1 GET 1 FREE' offer, presented by the brand, with the intention of incentivizing immediate purchase.

# Ad summary This ad promotes Native Pet's Gut Well Clean Breath supplement for dogs, promising to double the effectiveness of cleaning breath at half the cost. The ad features a close-up of a bulldog with its tongue out, seemingly enjoying the product, with a call to action to buy one and get one free. # Brand positioning Native Pet is presented as a solution-oriented brand focused on improving pet health through innovative supplements. The brand directly addresses common pet issues, such as bad breath, with a promise of effective results. Positioning itself as a provider of high-quality, vet-developed nutrition, Native Pet aims to stand out by offering products that deliver double the benefits at half the cost. # Product Native Pet's Gut Well Clean Breath supplement is advertised as a vet-developed, pressed probiotic supplement designed to combat bad breath in dogs. The product is packaged in a teal-colored bag featuring the brand and product names prominently. It is intended for pet owners looking for an effective and affordable solution to improve their dog's breath, with the added benefit of being a vet-developed supplement. The ad highlights the unique selling proposition of providing double the clean breath at half the cost, addressing concerns about both efficacy and affordability. # Visual style The ad utilizes a straightforward, product-focused visual style with a high-quality image of a dog. The use of bright, contrasting colors (teal, blue, green, and yellow) creates an attention-grabbing aesthetic. The image is well-lit with natural-looking light, suggesting authenticity. The overall design is clean and uncluttered, with clear text and a prominent product display, making it easily scannable. # Hooks Headline: DOUBLE THE CLEAN BREATH, HALF THE COST # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the common problem of bad breath in dogs, suggesting pet owners are looking for effective solutions to this issue. # Value propositions - Double the clean breath at half the cost. - Vet developed product. # Benefits - DOUBLE THE CLEAN BREATH - HALF THE COST # Features - CLEAN BREATH - VET NUTRITION DEVELOPED # Call to action None used. # Social proof - VET NUTRITION DEVELOPED # Point of view - Brand: Top caption, promotional offer. This section promotes a clear and straightforward value proposition for the product. - Customer: The image of the dog. This is because it visually demonstrates the product's use and acceptance by a pet, suggesting a positive experience for the end-user. - Brand: The product packaging. This is because it explicitly showcases the product's features and branding, aiming to instill trust and convey the brand's promise. # Storyline - The ad opens with a declaration of value: "DOUBLE THE CLEAN BREATH, HALF THE COST," immediately positioning the product as superior and affordable. The brand is making a bold, direct claim about its product. The audience is viewing this claim through the brand's perspective. - The offer of 'Buy 1 Get 1 Free' enhances the affordability message, creating a sense of urgency and incentive. This is presented from the brand's perspective, aiming to entice immediate action. - The visual of a bulldog with its tongue out near the product aims to show the product is appealing to dogs. The intent is to convey that dogs enjoy and benefit from the product. The audience is experiencing the product's appeal through the eyes of a satisfied customer (the dog).

# Ad summary The ad promotes Native Pet's Clean Breath daily care for dogs with bad breath. It highlights that it tackles odor-causing bacteria at the source and the offer of Buy One, Get One FREE. It is presented with the finger of an individual pointing to the packaging. # Brand positioning Native Pet is presented as a brand focused on pet nutrition and vet-developed solutions. The brand positioning is functional, with a focus on addressing specific health concerns such as bad breath in dogs. The brand offers a tangible benefit in solving pet health problems, making them a practical and reliable choice for pet owners looking for targeted solutions. # Product Native Pet Clean Breath is a daily care product designed for dogs with bad breath. It targets the root causes of bad breath, going beyond surface-level freshening for results that last. The product is 100% natural pork flavor, crunchy, and has a satisfying texture. It is packed with prebiotics, probiotics, and postbiotics. The product is intended to improve a dog's breath by tackling odor-causing bacteria at the source. # Visual style The ad has a bright, clean aesthetic with clear, direct visuals. The editing style is static with no transitions or movement. The production quality is polished, giving it a professional commercial feel. The pacing is slow and deliberate. # Hooks Text overlay: 00:00–00:03: BUY ONE, GET ONE / 00:00–00:03: FREE / 00:00–00:03: Clean Breath tackles odor-causing bacteria at the source — and right now, your second bag is on us. Visual: 00:00–00:01: A single pack of Native Pet Clean Breath daily care is presented against a bright background. Text overlays include "BUY ONE, GET ONE" and "FREE." The tagline reads: "Clean Breath tackles odor-causing bacteria at the source — and right now, your second bag is on us." The packaging is predominantly blue and green with text highlighting the product's key features. / 00:01–00:03: Two packs of Native Pet Clean Breath are presented side by side against the same bright background. A finger points to one of the packs. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the problem of bad breath in dogs, framing it as an issue that can be tackled at the source with the right product. # Value propositions - Daily care that targets the root cause of bad breath in dogs - Effective breath improvement - Buy one get one free # Benefits - Clean Breath tackles odor-causing bacteria at the source - Daily care for dogs with bad breath - Second bag is on us # Features - Targets the root causes of bad breath - Goes beyond surface-level freshening for results that last - 100% natural pork flavor - Crunchy, satisfying texture - Packed with prebiotics, probiotics & postbiotics # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's official perspective, presenting product details and benefits. # Storyline - 00:00–00:01 The Native Pet Clean Breath product is displayed. - 00:01–00:03 00:01–00:03: An individual points to the product packaging, highlighting its key features and benefits.

# Ad summary This ad for Native Pet's Clean Breath supplement features an image of a brown dog baring its teeth on a green lawn, along with a graphic element advertising a limited-time 'Buy 1 Get 1 Free' offer and product imagery. # Brand positioning Native Pet is presented as a provider of high-quality pet supplements, specifically designed to improve dogs' health and well-being. The ad showcases a functional benefit (Clean Breath) and emphasizes that the brand caters to pet owners who prioritize their dogs' oral hygiene. The brand positions itself as a solution for eliminating bad breath, which is a common concern among dog owners. By offering a 'Buy 1 Get 1 Free' promotion, Native Pet aims to make its products accessible and attractive, suggesting that the brand is confident in the product's efficacy and value. # Product The featured product is Native Pet's Gutwell Clean Breath supplement, a daily care product for dogs with bad breath. It is designed to target the root causes of bad breath by promoting balanced gut and fresh breath. The supplement comes in powder form, packaged in a resealable container with approximately 60 scoops per container. The powder is mixed with the dog's food. The primary selling point of the product is that it effectively eliminates bad breath in dogs by addressing underlying digestive issues. # Visual style The ad features a playful and attention-grabbing visual style that combines a humorous dog portrait with clear product presentation and a limited-time offer. The image has a clean and well-lit appearance, suggesting a high production quality. The use of bold text and contrasting colors ensures that the key message is easily scannable. The layout is simple and effective, prioritizing product visibility and the promotional offer. The dog's goofy facial expression creates a lighthearted tone to counter the potential gross-out factor of bad breath. # Hooks Headline: BUY 1 GET 1 FREE # Funnel stage Middle of funnel (Consideration) # Pain points The ad humorously conveys the common problem of bad breath in dogs with the close-up image of the dog baring its teeth. # Value propositions - Buy one get one free on a product that targets the root causes of bad breath and promotes balanced gut and fresher breath. # Benefits - Targets the root causes of bad breath - Promotes balanced gut and fresher breath # Features - daily care for dogs with bad breath - 60 scoops # Call to action None used. # Social proof - None used. # Point of view - Customer: The close-up image of the dog with visible teeth implies a candid view of a relatable problem – pet bad breath. # Storyline - The ad opens with a close-up image of a dog baring its teeth. This is intended to humorously grab the viewer's attention and visually signal the problem of bad breath. The viewer is experiencing this from the dog's perspective, highlighting an unflattering and intimate moment. - A promotional graphic appears, offering a 'Buy 1 Get 1 Free' deal for a limited time. This builds excitement and incentivizes immediate purchase. The brand is presenting this offer to provide extra value to the customer. - Two product packages are shown, along with a scoop of powder. This showcases the product packaging, form factor, and method of use (adding the powder to the dog's food). The brand is providing clear visual details to inform the viewer about the product's appearance and functionality.

# Ad summary This ad promotes Native Pet's The Daily supplement for dogs. The ad features a woman who shares that she takes her shepherd mix, Zoe, on a long walk every Saturday, but Zoe is slow to wake up. She shares that she started using Native Pet's The Daily supplement because she wasn't doing enough for Zoe's overall health. The woman adds one scoop of the supplement to Zoe's food and shares that Zoe went crazy for it. She explains that it supports digestion, joints, skin, immune system, and energy. She noticed little things within a couple of weeks, like her coat looks shinier and she had more energy on walks. Zoe actually licks the bowl clean now. # Brand positioning Native Pet is a dog supplement brand committed to preventative care to promote overall canine health and wellness. The brand presents itself as a solution for pet owners who want to provide comprehensive care, emphasizing proactive measures rather than merely reacting to problems. Positioning themselves as vet-recommended, Native Pet aims to give dogs "full body support" in one tasty scoop. The brand positions itself as an advocate for pet longevity. # Product Native Pet's The Daily is a super supplement for snout-to-tail wellness. The powder is designed to support digestion, joints, skin, immune system, and energy with one tasty scoop. The product is for dog owners who want to ensure the overall health of their pets and prefer a comprehensive approach to wellness rather than addressing individual issues as they arise. This product promotes benefits such as a shinier coat and increased energy for a dog's overall health and longevity. # Visual style The visual style of the ad is a hybrid between UGC and a polished commercial. The editing style includes quick cuts, static shots, and smooth transitions. The production quality leans more toward a polished commercial feel due to the well-lit scenes and clear audio, but the handheld camera style and personal narrative give it a UGC feel. The pacing is consistent throughout the ad, with a moderate BPM. # Hooks Spoken: Female 1: Come spend the morning with me and my shepherd mix, Zoe. Text overlay: I spent $400 at the vet before trying this $1/day solution Visual: 00:00–00:02: The shot shows a medium-sized dog sitting on a carpet in a home. The dog is light-colored with white and tan fur. Sunlight from a nearby window illuminates the dog. The shot is stationary. / 00:02–00:05: A woman appears in a selfie-style shot next to her dog in a home. The woman has medium-length brown hair, brown skin, and is wearing a brown long-sleeved shirt. The shot is slightly shaky, indicating that it is being filmed hand-held. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad implies the frustration of pet owners who may not be doing enough for their dog's overall health. The initial text states, "I spent $400 at the vet before trying this $1/day solution." # Value propositions - One tasty scoop supports everything - Full body support instead of me guessing what she needs # Benefits - Supports everything: digestion, joints, skin, immune system, and energy - Building towards her longevity and not just reacting to problems # Features - Super supplement for snout-to-tail wellness # Call to action shop now # Social proof - "Our vet told us to try Native Pet's the Daily" – Female 1 (Customer) - "Now I see why so many pet parents swear by it" – Female 1 (Customer) # Point of view - Customer 80% – Most of the ad is told from the perspective of a customer who is sharing her experience using the product. - Brand 20% – The brand POV is communicated through the on-screen product shot with the name of the product and the company. # Storyline - 00:00–00:02 A dog sits and lays on a carpet illuminated by sunlight from a nearby window. - 00:02–00:05 00:02–00:05: A woman appears in a selfie-style shot next to her dog and welcomes the viewer to spend the morning with her and her shepherd mix, Zoe. This is presented from the perspective of a pet owner who is inviting the audience into a day-in-the-life moment. - 00:05–00:07 00:05–00:07: The woman is now in her kitchen, holding Native Pet's The Daily product. She notes that it's Saturday, which means Zoe gets her long walk. This builds on the previous moment by showing a clear shift in location, moving into the brand-sponsored section of the ad. - 00:07–00:11 00:07–00:11: The ad cuts to a close-up of Zoe sleeping on the carpet with sunlight coming in from a nearby window, and the text overlay states that "She's always slow to wake up." This highlights a potential frustration point for pet owners who may want to engage their dogs in more activities. - 00:11–00:14 00:11–00:14: The ad cuts to a close-up of Zoe's face and is being pet by the woman. She says, "Zoe loves meal time, but honestly I wasn't doing enough for her overall health." This continues to highlight the perspective of a pet owner who is concerned about the comprehensive wellness of her dog and leads into the solution. - 00:14–00:17 00:14–00:17: The woman is back in the kitchen holding Native Pet's The Daily product, then switches to a close-up of the packaging. She states that, "Our vet told us to try Native Pet's the Daily." This reinforces the product's credibility. - 00:17–00:20 00:17–00:20: The woman is in her kitchen opening Native Pet's The Daily, then says, "And now I see why so many pet parents swear by it." This furthers the notion that the product is vet-recommended by implying that others have benefitted. - 00:20–00:23 00:20–00:23: A close-up shot appears of the woman scooping the Native Pet's The Daily supplement into a dog bowl with food. She adds, "The first time I sprinkled it on her food, she went crazy for it." This reinforces the product's appeal to dogs. - 00:24–00:28 00:24–00:28: The woman sprinkles the supplement in Zoe's food, then Zoe approaches the food bowl and eats it. She claims that, "One scoop supports everything, digestion, joints, skin, immune system, and energy." This highlights the product's key ingredients and benefits. - 00:28–00:31 00:28–00:31: Zoe is shown eating her food as the woman narrates, "It's like full body support instead of me guessing what she needs." This emphasizes the supplement's all-in-one solution. - 00:31–00:37 00:31–00:37: The woman pets Zoe as she says, "Within a couple weeks, I started noticing little things. Her coat looks shinier, she had more energy on walks, and just seemed healthier overall." This provides a customer testimonial about the visible benefits of the product. - 00:37–00:39 00:37–00:39: Zoe is eating her food, and the woman notes, "Zoe actually licks the bowl clean now." This implies that the supplement is palatable for dogs. - 00:39–00:45 00:39–00:45: Outdoor shots of Zoe running in the snow are shown as the woman states, "Watching Zoe be this energetic and healthy, I know we're building towards her longevity and not just reacting to problems." This reinforces the product's ability to support long-term health for dogs. - 00:45–00:49 00:45–00:49: The woman pets Zoe as she says, "If you want more mornings like this with your dog, the daily is the supplement to make it happen." This is a personal endorsement of the product. - 00:49–00:53 00:49–00:53: There is a final shot of the Native Pet's The Daily product on a blue background, and text appears that reads, "THE DAILY. The most complete daily supplement. shop now." This visually reinforces the brand and product name and provides a call to action.

# Ad summary This ad promotes Finn dog supplement 'The Daily'. It begins with a close-up shot of a hand reaching into a tub of the product, with an overlaid note that reveals an offer of 30% off. The ad emphasizes the product's benefits for sensitive skin, healthy digestion, and mobility, while showcasing the powdered format. The ad then shows the product sprinkled on top of dry food in a dog bowl, encouraging viewers to try it. # Brand positioning Finn presents itself as a premium dog supplement brand focused on holistic wellness from 'snout-to-tail'. The brand emphasizes health and vitality. The brand's values are rooted in the well-being of pets, offering functional solutions that address specific health concerns like sensitive skin, healthy digestion, and mobility. The brand distinguishes itself by offering super supplements that are beneficial and tasty. Positioning is both functional and emotional, appealing to pet owners who want to ensure their dog's overall health. # Product Finn's "The Daily" is a super supplement designed to enhance a dog's overall wellness. The product comes in a powdered form and is packaged in a white tub with a blue and yellow logo. Explicitly stated benefits include support for sensitive skin, healthy digestion, and mobility. The supplement is presented as a tasty addition to a dog's diet, promising 11 benefits in one scoop. It is intended to be mixed with or sprinkled on top of the dog’s regular food. The ad addresses potential purchase barriers by offering a discount and emphasizing the product's palatability and comprehensive benefits. # Visual style The ad features a clean, UGC-style aesthetic with bright lighting and clear product focus. The editing style consists of static shots with smooth transitions. The production quality appears to be polished with a UGC feel, which supports an authentic and relatable tone. The pacing is consistent, with simple cuts and clear visuals. The iPhone Note overlay adds a personal, direct-to-consumer touch. # Hooks Text overlay: 00:00–00:06 If you're reading this...we're giving you 30% off your first order of our #1 best selling product. (Notes) Visual: 00:00–00:03 A close-up shot shows a white hand reaching into an open white tub of Finn's "The Daily" supplement. The tub has blue and yellow branding with an illustration of a dog. The background is a white countertop. An iPhone Note overlay appears in the center of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that pet owners may struggle to find a single, comprehensive supplement that addresses multiple health needs for their dogs. Visual: Close up of the supplement tub labeled with 'sensitive skin' 'healthy digestion' 'mobility'. # Value propositions - Comprehensive health support in one product - Convenient powdered format for easy use - Discounted first order to encourage trial # Benefits - Enhanced wellness for your dog - Support for specific health concerns - Easy to administer (just add to food) - Tasty and enjoyable for dogs # Features - Super supplement for snout-to-tail wellness - Supports sensitive skin - Supports healthy digestion - Supports mobility - 11 benefits in one tasty scoop # Call to action None used. # Social proof - "#1 best selling product" # Point of view - Brand 100% – The entire ad conveys the brand's message and perspective. # Storyline - 00:00–00:03 The ad opens with a hand reaching into a tub of Finn's "The Daily" supplement, grabbing a scoop of the powdered product. - 00:00–00:06 A text overlay in the style of an iPhone Note displays an offer for 30% off the first order of their #1 best selling product, enticing viewers with a discount. - 00:06–00:07 The camera focuses on the tub's label, highlighting the key benefits: sensitive skin, healthy digestion, and mobility. - 00:07–00:09 The ad transitions to a white dog bowl being filled with dry dog food. - 00:09–00:12 A hand sprinkles the Finn supplement over the dry food, demonstrating how the product is intended to be used.

# Ad summary This image ad promotes Gutwell Clean Breath dental treats for dogs. The ad features a dog carrying a package of Clean Breath treats in its mouth against a grassy outdoor background. Bold text at the bottom highlights the benefit of clean breath and the offer of half the cost. # Brand positioning Gutwell is presented as a provider of pet dental care solutions, specifically targeting bad breath in dogs. The brand is positioned as offering a product that addresses the root causes of bad breath while also delivering surface-level freshening. The brand seeks to occupy a space in the consumer's mind as a reliable and effective solution for maintaining canine dental hygiene. # Product Gutwell Clean Breath is a daily dental care product for dogs with bad breath, presented in a turquoise blue rectangular bag. It targets the root causes of bad breath while going beyond surface-level freshening for results that last. It is made with 100% natural pork flavor, offering a crunchy, satisfying texture. Each bag contains 60 scoops. The product addresses the purchase barrier of cost by highlighting an offer of half the price. # Visual style The ad has a clean, bright, and natural visual style. The production quality appears to be high, with well-lit studio-style photography. The image uses natural colors and textures to convey a sense of health and well-being. Typography is bold and legible, drawing the viewer's attention to key messages. The ad follows a platform-native style, making it easily scannable and eye-catching in-feed. # Hooks Headline: DOUBLE THE CLEAN BREATH, # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is bad breath in dogs. The ad directly states that the product provides "daily care for dogs with bad breath." # Value propositions - Double the clean breath at half the cost: This highlights the value in terms of both efficacy (doubling clean breath) and affordability (half the cost). # Benefits - Clean breath - Goes beyond surface-level freshening for results that last # Features - Targets the root causes of bad breath - Goes beyond surface-level freshening - 100% natural pork flavor - Crunchy, satisfying texture - Packed with probiotics prebiotics & postbiotics # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, emphasizing product features, benefits, and an offer. # Storyline - The image opens with a dog carrying a bag of Gutwell Clean Breath treats in its mouth, setting the scene and introducing the product in a playful, relatable way, told from the brand's perspective. - A close-up of the product packaging highlights key features, such as targeting the root causes of bad breath and a natural pork flavor, informing the viewer of the product's unique selling points from the brand's perspective. - The ad concludes with a bold statement emphasizing the benefits of using the product, which are to double the clean breath at half the cost, this part is being told by the brand to the consumer and entices them to buy the product.

# Ad summary This image ad showcases Native Pet's Gut Well Clean Breath supplement for dogs, emphasizing its dental health benefits. The ad features a 'Buy 1 Get 1 Free' offer to encourage immediate purchase, and the headline 'Dog Cuddles Just Got Closer' highlights the positive outcome of using the product. # Brand positioning Native Pet positions itself as a provider of nutrition-developed supplements for pets. The brand's focus appears to be on using high-quality ingredients to support pets' health and wellness. This is implied through the branding on the packaging. The brand aims to occupy a space in the consumer's mind as a reliable source of supplements, which is implied to promote the health and wellness of pets. The brand promotes the value of fresh breath and dental health for dogs, making the owner-dog relationship more intimate. # Product The featured product is Native Pet Gut Well Clean Breath, a supplement designed to improve dental health in dogs by supporting the gut microbiome. The supplement comes in a bag, with each bag containing 60 scoops. Key benefits listed on the package include supporting fresh breath, supporting the oral microbiome, and promoting healthy teeth and gums. The ad highlights that better dental health starts in the gut, addressing the concern pet owners have about their dogs' oral hygiene and breath. The product aims to transform the dog's gut microbiome, helping to deliver dental health benefits. # Visual style The ad has a clean, product-focused aesthetic with a studio-shot quality. The use of a bright teal color for the product packaging and a simple background makes it scannable and eye-catching in the feed. The typography is clean and legible, and the overall design is straightforward to quickly convey the product and its benefits. # Hooks Headline: DOG CUDDLES JUST GOT CLOSER # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies pet owners are concerned about their dog's dental health. The ad states that "better dental health starts in the gut." # Value propositions - Better dental health for your dog transforms your pup’s gut microbiome to deliver dental health benefits. - A cold-pressed triple-action supplement is packed with prebiotics & probiotics that promote healthy teeth and gums. # Benefits - Better dental health starts in the gut. # Features - Supports fresh breath - Supports the oral microbiome - Promotes healthy teeth & gums - 60 scoops # Call to action None used. # Social proof - None used. # Point of view - Brand: The product packaging and 'Buy 1 Get 1 Free' banner primarily represent the brand's point of view, promoting the product and offering an incentive to purchase. - Customer: The headline 'Dog Cuddles Just Got Closer' represents the customer's point of view, highlighting the desired outcome of using the product. # Storyline - The ad starts with a 'Buy 1 Get 1 Free' offer to immediately grab the viewer's attention and incentivize a purchase. This is presented from the brand's perspective, aiming to drive sales by creating a sense of urgency and value. - The ad then showcases the packaging of the Native Pet Gut Well Clean Breath supplement. This highlights the product itself and its branding and claims to build awareness. The intention is to inform potential customers about the supplement's benefits, with the brand telling this part of the story. - Finally, the ad uses the headline 'Dog Cuddles Just Got Closer' to connect the product's benefits to an emotional outcome, appealing to pet owners' desire for closeness with their dogs. This is from the customer's perspective, highlighting the positive results they can expect.

# Ad summary The ad uses a thermal scan to show the difference in a dog's joints before and after using Native Pet's product. The 'before' image shows inflammation indicated by red and yellow areas, while the 'after' image shows reduced inflammation with more green and blue tones. The text emphasizes fixing the root cause of joint discomfort. # Brand positioning Native Pet positions itself as a solution for pet owners seeking to improve their dog's joint health. The brand is presented as innovative, using a scientific approach to address the root cause of joint discomfort. The visual of a thermal scan, combined with the promise of fixing the root cause, implies a focus on effective, long-term solutions, setting it apart from brands that only offer symptomatic relief. The brand is speaking to pet owners who prioritize their pet's well-being and seek advanced, health-focused products. # Product The ad promotes Native Pet’s HIP-JOINT supplement, designed to alleviate joint discomfort in dogs. The supplement is presented as a solution that addresses the root cause of the issue, rather than just masking symptoms. The visual comparison highlights the product's efficacy by showing a thermal scan of a dog's joints 'before' and 'after' use, implying reduced inflammation. The on-package label text reads 'HIP-JOINT' and 'native pet'. # Visual style The ad has a clean, clinical, and scientific aesthetic, using a dark blue background and high-contrast colors to draw attention to the product and its benefits. The thermal scan visuals are the central motif, creating a visually striking and informative representation of joint health. The typography is simple and legible, contributing to the overall clarity of the message. The layout is balanced, with a clear visual hierarchy that guides the viewer's eye from problem to solution. Overall the ad features a production quality that is highly polished. # Hooks Headline: This is what's happening inside their joints right now. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of joint discomfort in dogs, as indicated by the 'before' image showing inflammation and pain in the joints. This pain point is visually represented using a thermal scan to indicate inflammation. # Value propositions - Native Pet provides relief to your dog, by fixing the root cause of joint discomfort # Benefits - Fixing the root cause of joint discomfort # Features - Fixing the root cause of joint discomfort # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad uses the brand's perspective to illustrate the problem of joint discomfort and how their product provides a solution, using technical visuals and direct claims. # Storyline - The ad opens by presenting a thermal scan of a dog’s joints. The intention is to grab attention by illustrating what is happening inside the joints, using a visual typically associated with medical diagnostics. The viewer is seeing the dog's joint inflammation from the brand's perspective, using a thermal scan to demonstrate a problem that is difficult to see otherwise. - A ‘before’ image is shown with red and yellow areas, which imply inflammation. The brand aims to show the pain and discomfort the dog is experiencing with this image, positioning the 'before' state as undesirable and concerning. - A vertical color gradient is positioned between the two dog images. The intention of this element is to help the viewer visually understand the comparison of heat signatures between the before and after images. This continues from the brand's perspective. - An ‘after’ image is shown with more green and blue tones. The intention is to present the Native Pet product as a solution by showing the dog's joints with reduced inflammation and less discomfort. The viewer is seeing the dog's joints from the brand's perspective, illustrating the potential benefits of using the product. - The brand uses supporting text that says '(Fixing the root cause of joint discomfort)'. The intention is to drive home the core value proposition and key selling point. The viewer is experiencing this claim from the brand's perspective, communicating the product's efficacy in resolving the underlying issue.

# Ad summary The ad highlights five reasons why a dog's breath might be bad, implying the product can solve these issues. # Brand positioning This ad does not explicitly name the brand, it focuses on dog health, hygiene, and the bond between pet and owner. The brand wants to appeal to responsible dog owners who want to ensure their pets' well-being. By sharing educational content, they aim to position themselves as a trusted source of information within the pet care market, distinguishing themselves by providing valuable insights. # Product There is no product shown in the ad, but the ad discusses reasons for a dog having bad breath, and the solution is not related to their teeth. The ad suggests that the solution the brand will provide is not related to teeth, and that it will tackle the other reasons for bad breath in dogs. # Visual style The ad uses a UGC style video, with natural lighting, and close-up shot. The overall feel is amateur and authentic, not overly produced, making it more relatable and approachable to the audience. # Hooks Headline: 5 REASONS your dog's breath stinks 🤢 # Funnel stage Top of funnel (Awareness) # Pain points The ad presents the pain point of dealing with a dog that has bad breath. "5 REASONS your dog's breath stinks 🤢 (and it's not their teeth)" indicates the frustration of addressing this issue, especially when traditional solutions like dental care don't solve the problem. # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad's initial focus on the dog, followed by a relatable problem statement, invites dog owners to see their own concerns reflected in the content. # Storyline - The ad opens with a close-up shot of a dog's face, capturing the viewer's attention with its adorable appearance. The intention is to create an immediate emotional connection and draw the audience in from the dog's perspective. - Text overlay appears, listing "5 REASONS your dog's breath stinks 🤢 (and it's not their teeth)". This shifts the focus to a common problem faced by dog owners, framing the ad as a source of solutions, from the brand's perspective.

# Ad summary This ad promotes Native Pet's supplements for dogs. It advertises a limited-time offer that gives new subscribers 30% off their first month and 15% off every month after. # Brand positioning Native Pet positions itself as a provider of daily supplements for dogs that help foster good habits through consistency. The brand places a strong emphasis on health and wellness for pets. This is done by offering high-quality nutritional products in the pet supplement category and associating its products with the concept of 'good habits'. The brand aims to take a functional approach, supporting the belief that daily habits support a dog's long-term health. # Product This ad promotes The Daily Supplement by Native Pet, designed for dogs' daily nutritional needs. The product is available through a subscription service to promote consistent, long-term use. Each supplement comes in a white metal container with a bright yellow-green lid. The product label includes the brand name, product name, and an illustration of a dog running and barking. The ad encourages viewers to purchase this product to support their dog's ongoing health. # Visual style The ad features a clean, brightly colored, and minimalistic aesthetic. The background is a solid color, and the product is presented in a straightforward manner. The lighting is bright and even, highlighting the product packaging. The overall style is modern and visually appealing, making it suitable for social media platforms. The composition is simple and direct, intended to quickly convey the offer. # Hooks Headline: 30% OFF YOUR FIRST MONTH # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 30% off your first month, and 15% off every month after # Benefits - Good habits stick with consistency # Features - Daily supplement # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is told from the brand's perspective. The brand is highlighting a discount on their product for new subscribers. # Storyline - The ad starts by presenting a limited-time offer for new subscribers, which is intended to immediately grab the viewer's attention and incentivize them to consider purchasing. The brand is presenting this offer. - The ad then highlights the 'The Daily' supplement product, featuring multiple containers stacked and arranged in a visually appealing way. This aims to showcase the product and reinforce its brand identity. The product's name and branding are prominently displayed on the packaging, emphasizing the daily nature of the supplement. The brand presents this product as the core of the Native Pet's daily supplement regimen. - The ad includes a message that highlights the benefits of consistency in establishing good habits, which is intended to encourage continued use of the supplement. The brand reinforces the idea that the supplement will have better results if used consistently.

# Ad summary This ad features a creator who uses the Native Pet Daily Supplement in her dog's food to keep her dog healthy and happy. She reviews the product and explains that it supports the dog's energy, mobility, and heart health. # Brand positioning Native Pet is a brand that focuses on the health and well-being of your pet. They provide an all-in-one daily supplement designed to support pets at every stage of their lives. By providing supplements to boost energy, mobility, and heart health, Native Pet aims to occupy the space in a consumer's mind as a brand that prioritizes the health and happiness of your pet. # Product The Native Pet Daily Supplement is an all-in-one supplement designed to support pets at every stage of life. Each scoop delivers up to 11 benefits such as supporting energy, mobility, heart health, and more. According to the label, the active ingredients per scoop include: Glucosamine (Shellfish), Chondroitin (Porcine), Methylsulfonylmethane (MSM), Taurine, Omega-3 (Algae), Cranberry Extract, Vitamin C (Ascorbic Acid), Zinc, Selenium, Vitamin E, and Coenzyme Q10. # Visual style The ad has a natural and bright aesthetic, which provides a polished, yet approachable feel. The use of quick cuts helps to maintain a brisk pace and keep the viewer engaged. The editing style is timed to the music track. # Hooks Spoken: 00:01–00:04 Spend a little pre-show morning with me and everyone's favorite girl, Maisy. Text overlay: maisy and cara's / pre-show morning routine Visual: 00:00–00:01 A woman with short brown hair and a white headband is on a dark blue couch in a brightly lit room with white walls. She is sitting next to a white and tan dog. The woman is wearing a white turtleneck, a light blue vest, and she's holding a pink cup with a straw. A plant is to the left of the couch. There is a light-colored wooden coffee table. / 00:01–00:02 The camera pans from left to right as the woman sits on the couch with her dog. / 00:02–00:03 The woman is standing in a kitchen with white cabinets and countertops. There is a SMEG toaster on the counter and a lamp in the background. / 00:03–00:04 The woman is in a bathroom wearing a pink, yellow, and white striped robe and a light blue towel around her head. She's smiling and waving at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad solves the problem of dog owners having a difficult time finding a supplement to keep their dogs healthy. The ad states, "So keeping her healthy and happy is always my top priority." # Value propositions - It has never been easier to keep her healthy and happy - All-in-one supplement - Each scoop delivers up to 11 benefits such as supporting her energy, mobility, heart health and so much more # Benefits - supporting her energy - mobility - heart health # Features - all-in-one supplement - Each scoop delivers up to 11 benefits # Call to action None used. # Social proof - The creator reviews the product and uses "I" statements implying firsthand use of the product. # Point of view - Customer 100% – The entire video is told from the perspective of a customer speaking directly to the camera in a casual, vlog-style testimonial about the product. # Storyline - 00:00–00:01 The creator is sitting with her dog on the couch under a blanket. - 00:01–00:04 00:01–00:04 The creator introduces that the audience will be spending a little pre-show morning with her and Maisy. It is intended to make the audience feel like they are being let into a personal part of the creator's life. The tone is friendly and informal. The shift in perspective allows the audience to see the start of a day in the life of the creator. - 00:04–00:10 00:04–00:10 The creator is in the bathroom, and she explains that she thrives off of routine including skin care, coffee, and Maisy. The message is that the product is routine and habit forming. The tone is casual and friendly as the creator applies her skin care in the mirror. - 00:10–00:13 00:10–00:13 The creator is in the bathroom again and tells the audience that Maisy was her family dog. This is meant to position the relationship as an important part of her life and to establish the relationship between the creator and her dog. The tone is caring. - 00:13–00:21 00:13–00:21 The creator and her dog are back on the couch, and she tells the audience that she's had Maisy since she was 14 years old. She explains that keeping her healthy and happy is always her top priority. She continues by telling the audience that thanks to Native Pet it has never been easier. - 00:22–00:25 00:22–00:25 The creator is in the kitchen and picks up the Native Pet The Daily supplement. She explains that the supplement is designed to support Maisy at every stage of her life. - 00:25–00:31 00:25–00:31 The creator scoops the supplement into a stainless steel bowl, and tells the audience that each scoop delivers up to 11 benefits such as supporting her energy, mobility, and heart health. This is meant to show the benefits of using the product. The tone is explanatory and informative. - 00:31–00:35 00:31–00:35 The creator shows the audience Maisy being fed the food with the supplement, and the creator mentions that Maisy literally licks the bowl clean every morning when we mix it in with her food. It is intended to show that the dog enjoys the product. The tone is casual and friendly. - 00:35–00:39 00:35–00:39 The creator is back with Maisy on the couch, and she tells the audience that thanks to Native Pet, keeping my girl her happiest and her healthiest has never been easier.

# Ad summary This ad features a content creator promoting Native Pet's Hip + Joint Advanced Care supplement. He is on camera petting his dog and sprinkling the product on her food, noting how easy it is to add the supplement to her diet. # Brand positioning Native Pet is presented as a premium pet supplement brand that prioritizes comprehensive care beyond the basics. The brand distinguishes itself by offering "upgraded" joint support, suggesting a superior formulation compared to standard products. Native Pet is positioned for dog owners who seek more than mere maintenance for their pets, catering to older or active dogs, or those starting to slow down. It promotes the value of providing extra support, indicating a focus on proactive and enhanced pet wellness. This positioning is both functional, highlighting the performance aspects of joint support, and emotional, appealing to owners who want to ensure their dogs' comfort and mobility. # Product Native Pet Hip + Joint Advanced Care is a supplement designed to provide comprehensive joint support for dogs. According to the ad, this product is formulated for dogs who need more than just maintenance, appealing to those with older, active, or slowing dogs. The ad explicitly addresses the simplicity of use, stating that it is easy to sprinkle on food. The key USP is that it provides an "upgrade" compared to other joint supplements that only cover the bare minimum, implying a more thorough and effective formulation. The supplement is shown being added to the dog's food during her morning feeding, presenting this as the occasion for its use. By showing the dog eating the food with the supplement, the ad aims to address the purchase barrier of palatability. # Visual style This ad has a UGC feel, as it seems to be shot on a phone. The transitions are quick cuts and the lighting is natural. The pacing is consistent and timed to the voiceover. # Hooks Spoken: Male 1: This is joint support upgraded. Text overlay: 00:00–00:01 / THIS IS JOINT Visual: 00:00–00:01: A man in a cream-colored long sleeve shirt and tan hat sits on a grey couch petting a brown dog. In the background is a light-yellow wall, fireplace, TV, and plant. The man holds a white container with a pink lid, that reads "native pet". # Funnel stage Consideration # Pain points Dog owners may be concerned that their dogs, especially older or active ones, are not getting enough support for their joints. # Value propositions - Providing dogs with extra support - Honestly so simple I just sprinkle it on her food in the mornings and she eats it right up. # Benefits - She's getting the extra support she needs - Built for real results # Features - Hip and Joint Advanced Care # Call to action None used. # Social proof - The full ad is delivered by a single creator reviewing the product: "It's honestly so simple I just sprinkle it on her food in the mornings and she eats it right up." # Point of view - Customer 100% – Ad is communicated from the perspective of a customer. # Storyline - 00:00–00:01 The ad begins with a man holding a Native Pet product in front of a dog, introducing the product as "joint support upgraded." - 00:01–00:03 The next shot emphasizes most joint supplements only provide the bare minimum, creating a sense that this product provides more than that. - 00:03–00:05 The man explains that this supplement is for dogs who need more than just maintenance. - 00:05–00:10 The narrator clarifies the product is suitable for older or active dogs, or dogs starting to slow down. - 00:10–00:12 The narrator recommends trying Hip and Joint Advanced Care, establishing himself as a personal advocate of the product. - 00:12–00:15 The narrator highlights the supplement's simplicity by showing how he sprinkles it on his dog's food, emphasizing ease of use. - 00:15–00:16 The narrator states the dog eats the food right up, highlighting the product is palatable. - 00:16–00:18 The narrator expresses his confidence that his dog is getting the extra support she needs. - 00:18–00:21 The man states you can tell the product is built for real results, ending with a direct endorsement of the supplement's efficacy.

# Ad summary An advertisement for Native Pet's 'The Daily' dog supplement, showcasing the product benefits of improving dog's health and wellness. It emphasizes the product's ability to support gut health, joints, skin, and immunity, featuring dogs experiencing increased energy and comfort after using the supplement. # Brand positioning Native Pet is presented as a brand focused on enhancing the health and wellness of dogs. The brand positions itself as a provider of vet-formulated supplements made with whole food ingredients, avoiding fillers and unnecessary additives. Native Pet emphasizes the benefits of its product, ‘The Daily,’ by highlighting improvements in areas such as digestive health, joint function, skin condition, and overall immunity. It aligns with a lifestyle that prioritizes natural and effective pet care solutions. # Product The advertised product is Native Pet's ‘The Daily’ super supplement for dogs. It is designed to support snout-to-tail wellness, targeting sensitive skin, healthy digestion, and mobility. The supplement is formulated with vet-approved, whole food ingredients such as goat’s milk, pumpkin, and collagen. The Daily aims to provide multiple health benefits in one tasty scoop, addressing common issues such as low energy, itchy skin, and digestive problems. By including vet formulation, the ad seeks to overcome skepticism or distrust in supplement efficacy. # Visual style The ad features a mix of UGC-style footage and professionally shot product displays. The overall aesthetic is bright and cheerful, with a focus on natural lighting and vibrant colors. Quick cuts and transitions keep the pace lively. The editing is timed loosely to the music. The production quality has a slight polish, suggesting a deliberate attempt to balance authenticity with commercial appeal. # Hooks Spoken: 00:00–00:03 Low energy? Itchy bum? Digestive drama? Text overlay: 00:00–00:03 The Daily stopped my pup's itchy bum! 🚫 / 00:00–00:01 Low energy? / 00:01–00:02 Itchy bum? / 00:02–00:03 digestive drama? Visual: 00:00–00:01 Split screen. Top: a light brown French Bulldog scratches its lower back with its hind leg while seated on a blue-and-white tile surface in front of a glass door and verdant foliage. Bottom: A close-up of a person’s hand holding a blue measuring spoon, pouring yellow powder over brown dog food in a white bowl on a marble countertop. / 00:01–00:03 Top: a light brown French Bulldog scratches its lower back with its hind leg while seated on a blue-and-white tile surface in front of a glass door and verdant foliage. Bottom: A close-up of a person’s hand holding a blue measuring spoon, pouring yellow powder over brown dog food in a white bowl on a marble countertop. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses common health issues in dogs, such as low energy, itchy skin, and digestive problems. The visual of a dog scratching and the questions about energy and digestion highlight these frustrations. # Value propositions - The supplement offers a convenient and comprehensive approach to pet wellness, addressing multiple health areas with just one tasty scoop, simplifying the care routine for pet owners. # Benefits - More zoomies - Fewer scratchies - Calmer tummy - Real results # Features - Vet formulated - Whole food ingredients - Supports gut, joints, skin and immunity all in one # Call to action shop now # Social proof - None used. # Point of view - Brand 100% – The ad communicates exclusively from the brand's perspective, promoting their product and its benefits. # Storyline - 00:00–00:03 The ad opens by addressing potential issues dog owners might face, such as low energy and digestive drama, which suggests it’s solving common problems. - 00:03–00:05 It introduces The Daily as a solution to these issues. The brand narrative presents itself as the answer. - 00:05–00:10 It elaborates on the benefits of The Daily, mentioning its support for gut health, joints, skin, and immunity, underscoring its all-in-one functionality and implying a practical approach to pet health. - 00:10–00:12 The ad lists vet formulation and whole food ingredients, aiming to increase trustworthiness and appeal to health-conscious consumers. - 00:12–00:18 It highlights positive outcomes of using the product. These are presented as the 'after' states in the narrative. - 00:18–00:23 The ad concludes by urging viewers to give their pets ‘The Daily’ boost.

# Ad summary This ad promotes Native Pet Hip + Joint Advanced Care, a supplement designed for dogs who need more than just basic joint support. The ad features a man with his dog, demonstrating the ease of use by simply sprinkling the powder on the dog's food. He emphasizes that the product provides the extra support dogs need for real results, whether they are older, active, or slowing down. # Brand positioning Native Pet is positioned as a provider of advanced care pet supplements that go beyond basic maintenance. The brand aims to appeal to pet owners who want more than the bare minimum for their dogs' health. The brand's tone is trustworthy and the brand aligns with a caring lifestyle for dogs. The brand suggests that other joint supplements only cover the bare minimum, implying Native Pet offers a more comprehensive approach. Native Pet's positioning is functional, focusing on performance and care. # Product Native Pet Hip + Joint Advanced Care is a dog joint supplement in powder form. It is designed for dogs who need more than just basic joint maintenance, including older dogs, active dogs, and dogs that are starting to slow down. The supplement is easy to use, requiring only that the user sprinkle it on the dog's food. It is presented as a simple way to ensure dogs get the extra support they need, and that is built for real results. The ad addresses the barrier of complicated supplement routines by highlighting its ease of use. # Visual style The ad has a polished yet natural aesthetic with bright lighting. The editing style includes quick cuts, keeping the pace engaging. The production quality leans towards a polished commercial feel, balancing professionalism with approachability. There are no prominent visual motifs. The pacing maintains a consistent rhythm, with cuts timed to align with voiceover lines. # Hooks Spoken: 00:00–00:01 This isn't just a basic joint supplement. Text overlay: 00:00–00:01 THIS ISN'T JUST Visual: 00:00–00:02 A man wearing a tan baseball cap and a white long sleeve stands in a living room with light yellow walls. He smiles while holding a Native Pet Hip + Joint Advanced Care container in front of him. A tan and black German Shepherd is lying down on a gray couch next to him. In the background is a fireplace and a house plant. # Funnel stage Consideration # Pain points Other joint supplements cover the bare minimum, leaving dogs without the comprehensive care they need. # Value propositions - The Native Pet Hip + Joint Advanced Care is positioned as better than basic joint supplements. - This is for dogs who need more than just maintenance. - Extra support that provides real results. # Benefits - Extra support she needs - Built for real results # Features - Hip + Joint advanced care # Call to action None used. # Social proof - It's honestly so simple. I just sprinkle it on her food in the mornings and she eats it right up. Now I know she's getting the extra support she needs. – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a man who is implied to be a dog owner. # Storyline - 00:00–00:02 00:00–00:02 The presenter introduces Native Pet Hip + Joint Advanced Care. - 00:02–00:03 00:02–00:03 The ad explains that most joint supplements cover the bare minimum, positioning Native Pet as a superior alternative. - 00:04–00:06 00:04–00:06 The ad clarifies who the product is for: dogs who need more than just maintenance. - 00:06–00:11 00:06–00:11 The ad elaborates on the target audience, including older dogs, active dogs, and dogs that are starting to slow down, and offers the product as a solution. - 00:11–00:16 00:11–00:16 The ad focuses on the simplicity of use, showing the presenter sprinkling the supplement on his dog’s food, which she eats right up. - 00:16–00:20 00:16–00:20 The ad closes by emphasizing the benefit of providing extra support for dogs, promising real results.

# Ad summary This ad uses an animated cartoon style to promote Native Pet Gutwell Clean Breath. A narrator introduces different probiotic and postbiotic blends to address the causes of bad breath in dogs. # Brand positioning Native Pet is presented as a solution-oriented pet health brand, specifically focusing on digestive health with products that address the root cause of bad breath in dogs by improving gut health through their Gutwell Clean Breath product. The brand is positioned as innovative, utilizing ingredients like brown algae, zinc, prebiotics, probiotics, and postbiotics. The ad uses cartoon animation and approachable characters to position itself as friendly and trustworthy, differentiating itself by focusing on gut-mouth axis. # Product Native Pet Gutwell Clean Breath is a daily care supplement for dogs with bad breath. It is presented as a blend of brown algae, zinc, prebiotics, probiotics, and postbiotics in the form of a powder, to be mixed into food. The product targets the root causes of bad breath by improving gut health. The unique selling proposition is the product addresses the gut-mouth axis to eliminate bad breath, unlike traditional products that only mask the smell. The product is for dog owners looking for long-term freshness. # Visual style The ad features a bright and colorful cartoon animation style with clean character design. The video uses quick cuts and transitions to maintain a fast pace, syncing with the music and voiceover for emphasis. The initial bathroom scene is dark and grimy, but the overall aesthetic has a clean, commercial feel, aimed at appealing to pet owners on social media. # Hooks Spoken: I'm your dog's bad breath. Text overlay: The horrifying truth about your dogs bad breath! / I'm your dogs bad breath! Visual: 00:00–00:02: An animated green slime monster floats and bounces in a dirty bathroom that has green walls and floor. A sickly looking dog is lying near a toilet in the lower right corner of the shot. The monster has discolored, irregularly spaced teeth, and small, vacant eyes. The camera is stationary at eye level. Above the monster, a light bulb hangs over a wall mirror. # Funnel stage Middle of funnel (Consideration) # Pain points Dog owners are frustrated with bad breath solutions that don't work, and don't address the root cause of the problem. # Value propositions - Gutwell Clean Breath offers a complete solution by focusing on the gut-mouth axis - Addresses root cause of bad breath, unlike traditional approaches # Benefits - Eliminates the root cause of bad breath - Fresh breath - Healthy gut # Features - Brown algae - Zinc - Prebiotics - Probiotics - Postbiotics # Call to action Shop GutWell Clean Breath at nativepet.com # Social proof - Thousands of dog owners already stopped losing time! # Point of view - Brand 100% – The ad is told entirely from the brand’s perspective, using animated characters and a narrator to promote the benefits of its product. # Storyline - 00:00–00:09 A green, slimy monster appears in a dirty bathroom setting with a dog lying down near a toilet. The monster explains that he is a dog's bad breath and resides in the gums and blood, damaging vital organs while the owner scratches their ears, unaware of the harm. - 00:09–00:18 The monster says that dental chews, mint sprays, and brushing cannot touch it. This emphasizes that traditional solutions are ineffective against the deeper issue of bad breath. - 00:19–00:27 A burst of light destroys the bathroom as a young girl appears who announces she is Brown Algae and eliminates the biofilms that the bad breath monster was hiding behind, demonstrating a more effective solution. - 00:27–00:36 Inside a mouth, a character called the Probiotic Blend appears with a group of blue characters. The Probiotic Blend says they don't kill bacteria, but replace them. - 00:36–00:46 Inside a gut, a character called the Postbiotic Blend extinguishes fire with a hose, saying that it goes to the source and ends bad breath. - 00:46–00:57 A carton animation of Gutwell Clean Breath appears with a smiling dog treat that introduces the Native Pet Gutwell Clean Breath product. The Brown Algae character, Probiotic Blend character, and Postbiotic Blend character show up on the product bag. These characters explain that the Native Pet Gutwell Clean Breath will fix the gut-mouth axis. - 00:57–01:04 The Gutwell Clean Breath product carton explains that thousands of dog owners have already stopped losing time by switching to the Gutwell Clean Breath product. The brown algae carton says that "now you do!" - 01:04–01:08 An image of a smiling man and dog is shown with the words "Shop Gutwell Clean Breath at nativepet.com".

# Ad summary This ad for Native Pet's Gutwell Clean Breath daily chew for dogs presents the bacteria in a dog's mouth and gut as cartoon characters, and shows how the ingredients in Native Pet's Gutwell Clean Breath product replace bad bacteria with good bacteria to get rid of bad breath in dogs. # Brand positioning Native Pet is presented as a brand that targets the root causes of bad breath in dogs by focusing on the gut-mouth axis. The brand uses a modern and playful tone, utilizing cartoon characters and humor to educate dog owners on a new approach to solving their dogs' bad breath. Native Pet pushes against the norm of traditional breath fresheners that only mask the odor on a surface level. # Product Native Pet's Gutwell Clean Breath is a daily chew for dogs with bad breath. It contains brown algae, zinc, prebiotics, probiotics, and postbiotics that targets the root cause of bad breath, going beyond surface-level freshening for results that last. The ingredients work together to fix the gut-mouth axis, which the ad identifies as where bad breath actually comes from. The product comes in bags containing 60 scoops. # Visual style The ad has a polished, high-end commercial aesthetic with cartoon imagery. The editing style uses quick cuts and smooth transitions. The pacing is consistent, with a fast tempo throughout the ad. The audio-visual sync is timed to music beats and voiceover lines. # Hooks Spoken: I'm your dogs bad breath! Text overlay: I'm your dogs bad breath! Visual: 00:00–00:02 A green, translucent cartoon monster stands in a dirty bathroom. The walls are made of decaying tile, and a sink with a dirty mirror hangs on the wall. A Rottweiler lies on the floor looking up at the monster, with green breath emanating from his mouth. # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the frustration dog owners feel when their dog has bad breath, but common solutions like dental chews or mint spray don't work. # Value propositions - Native Pet's Gutwell Clean Breath daily chews solve your dog's bad breath problem by fixing the gut-mouth axis, the place bad breath actually comes from. # Benefits - Targets the root cause of bad breath - Goes beyond surface-level freshening for results that last - Fixes the gut-mouth axis, the place bad breath actually comes from. # Features - Contains brown algae - Contains zinc - Contains prebiotics - Contains probiotics - Contains postbiotics - Daily chew for dogs with bad breath - 60 scoops # Call to action Shop GutWell Clean Breath at nativepet.com # Social proof - Thousands of dog owners already stopped losing time! # Point of view - Brand 100% – The entirety of the ad is told from the brand's perspective through cartoon characters, voiceovers, and on-screen text. # Storyline - 00:00–00:02 A green, ghostly monster stands in a dirty bathroom and says he is the viewer's dog's bad breath. - 00:02–00:09 The bad breath monster says he lives in the gums and blood, taking out the heart, kidneys and liver, while the dog owner scratches their dog's ears, thinking everything is fine. This introduces the problem and conveys it from the monster's perspective, with a tone of menace. - 00:09–00:13 The bad breath monster says dental chews only fed him, and mint spray only hit him for 20 minutes. This conveys the ineffectiveness of other common remedies. - 00:13–00:19 The bad breath monster asserts that you can't brush something that lives in the gut and that nothing the viewer has tried even touches him, adding to the problem statement by emphasizing the product's point of difference. - 00:19–00:27 Suddenly, Brown Algae bursts through the bathroom wall, declaring that he dissolves every plaque biofilm the bad breath monster has been hiding behind, layer by layer, so he has nowhere left to hide. - 00:27–00:36 Inside a dog's mouth, the Probiotic Blend introduces himself and says that he doesn't kill bacteria, but replaces them, taking back every corner of the mouth. - 00:36–00:47 In a dog's gut, the Postbiotic Blend introduces himself, saying he goes to the source, killing the fire the bad bacteria has been living on, eliminating fire, fumes, and bad breath. - 00:47–00:53 A cartoon chew stick introduces himself as Gutwell Clean Breath by Native Pet, as the voiceover introduces the ingredients working together. - 00:53–00:57 The ingredients in the product are shown working together to fix the gut-mouth axis, the place bad breath actually comes from. - 00:57–01:04 The cartoon chew stick emphasizes that thousands of dog owners have already stopped losing time because they didn't know how much time they were losing until now. - 01:04–01:08 A final graphic shows a happy man and his dog, with a CTA to shop Gutwell Clean Breath at nativepet.com.