How Google Ads Advertises on Meta

# Ad summary This ad for Google Ads highlights the importance of being visible to potential customers when they need you. It uses the visual metaphor of a flat bicycle tire to represent a problem and suggests that Google Ads can help businesses be there for their customers in times of need. # Brand positioning Google Ads is presented as a tool that helps businesses be visible and accessible to potential customers precisely when they need them. The brand positions itself as a solution for businesses aiming to capture customers at the moment of need, ensuring they are present and available when it matters most. This positioning emphasizes reliability and responsiveness, suggesting that businesses using Google Ads can effectively meet customer needs in a timely manner. # Product The product being advertised is Google Ads, a platform that enables businesses to be visible to potential customers when they are searching for specific products or services. The ad highlights the importance of being present when people need you, implying that Google Ads helps businesses connect with customers at the exact moment they require assistance or are looking to make a purchase. The ad addresses the potential barrier of missed opportunities by ensuring businesses are discoverable and accessible to their target audience when it matters most. # Visual style The ad features a clean and straightforward visual style with a focus on clarity and directness. The production quality appears to be high, with a well-lit and sharply focused image. The visual motif centers around a single, impactful image of a flat bicycle tire, which serves as a metaphor for a problem needing a solution. The typography is large and bold, ensuring the message is easily scannable. The overall style is designed to be attention-grabbing and easily understood, fitting well within a standard in-feed ad format. # Hooks Headline: Esteja onde as pessoas precisam de você quando precisam # Funnel stage Top of funnel # Pain points The ad highlights the frustration of a flat bicycle tire, symbolizing a moment of need where immediate assistance is required. The visual of the nail in the tire represents the problem. # Value propositions - Being present when people need you # Benefits - Connect with customers at the moment they need assistance - Ensure businesses are discoverable and accessible # Features - Visibility to potential customers - Accessibility when needed # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption conveys the brand's message about the importance of being present when people need you. - Customer: The image of the flat tire represents the customer's perspective of needing assistance or a solution to a problem. # Storyline - The ad opens with a statement about being present when people need you, setting the stage for the importance of accessibility. The brand is telling the audience that being available at the right moment is crucial for business success. - The visual of a flat bicycle tire with a nail in it illustrates a problem or moment of need. The customer is experiencing the frustration of a flat tire, highlighting a situation where they require immediate assistance. - The ad implies that Google Ads can help businesses be the solution to such problems, ensuring they are visible and accessible when potential customers are in need. The brand is positioning itself as the facilitator of timely connections between businesses and customers.

# Ad summary This ad for Google Ads shows a bicycle tire with a screw in it, representing the problem of needing a repair. The ad copy states that Google Ads appears when and where people need you, implying that a bicycle repair shop could use Google Ads to reach customers in need of their services. # Brand positioning This ad positions Google Ads as a solution for businesses to connect with customers at the exact moment they need their services. The brand is presented as a tool that ensures visibility when and where potential customers are actively searching for help, implying reliability and relevance. The brand aims to occupy the space of being an essential marketing tool for businesses looking to capture immediate customer needs, pushing against the norm of broader, less targeted advertising approaches. The positioning is functional, focusing on the performance and utility of the platform in delivering timely advertising solutions. # Product The product being advertised is Google Ads, a platform that allows businesses to create online advertisements. The ad suggests that Google Ads helps businesses appear when and where people need them. The ad targets businesses that want to connect with potential customers at the moment they are seeking specific services or products. The unique selling proposition is the ability to target customers in real-time, addressing the purchase barrier of reaching customers who are not actively looking for a business's services. The ad implies that Google Ads is a solution for businesses to be visible and accessible to customers precisely when they need assistance. # Visual style The ad has a clean, minimalist visual style with a focus on clarity and directness. The production quality is high, with a studio-shot image of the bicycle tire. The image treatment includes background removal and color grading to ensure the focus remains on the product and the problem it addresses. The typography is large and bold, enhancing scannability. The style contrasts with platform-native content, aiming to disrupt the feed with its simplicity and direct message. # Hooks Headline: Aparece cuando y donde la gente te necesite # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the frustration of potential customers not being able to find a business when they need it most. The image of the flat bicycle tire with a screw in it visually represents this frustration, symbolizing a problem that requires immediate assistance. # Value propositions - Reach customers exactly when they need you # Benefits - Connect with customers at the moment they need your services # Features - Appears when and where people need you # Call to action None used. # Social proof - None used. # Point of view - Customer: The image of the flat tire represents the customer's perspective, showing a problem they might encounter and need a solution for. - Brand: The text stating that Google Ads appears when and where people need you represents the brand's perspective, highlighting the service they provide. # Storyline - The ad starts with the problem of a flat bicycle tire due to a screw, visually representing a need for repair. This is included to immediately grab the viewer's attention by presenting a common issue that requires a solution, experienced from the perspective of someone encountering this problem. - The ad then transitions to the solution by stating that Google Ads appears when and where people need you. This is included to position Google Ads as the answer to the problem presented, from the brand's perspective, highlighting its ability to connect businesses with customers in need.

# Ad summary This ad promotes Google Ads as a platform to generate leads, contrasting it with merely getting likes. It uses a visual metaphor of a dumbbell to represent an upper body workout, suggesting that Google Ads provides a more substantial and effective outcome for businesses. # Brand positioning Google Ads is presented as a results-driven platform focused on generating leads rather than just accumulating likes. The brand positions itself as a tool for businesses seeking tangible outcomes from their advertising efforts. The ad emphasizes the value of strategic advertising that goes beyond superficial engagement, appealing to businesses that prioritize performance and ROI. # Product The product being advertised is Google Ads, a platform that enables businesses to create and manage online advertising campaigns. The ad highlights the platform's ability to generate leads, which are potential customers or sales opportunities, as opposed to simply accumulating likes or superficial engagement. The ad implies that Google Ads provides a more effective and results-oriented approach to online advertising, helping businesses achieve measurable outcomes and drive growth. # Visual style The ad has a clean and minimalist visual style with a white background. The use of bold typography and a simple color palette creates a modern and professional look. The dumbbell and YouTube thumbnail add visual interest and context to the message. The overall design is intended to be eye-catching and easy to understand. # Hooks Headline: Be where ads get leads not just likes # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of businesses that are not getting enough leads from their advertising efforts. The phrase "just likes" implies that some advertising platforms may only provide superficial engagement metrics, which do not translate into tangible business results. # Value propositions - Be where ads get leads not just likes # Benefits - get leads not just likes # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the value and benefits of using Google Ads for lead generation. # Storyline - The ad starts with a visual of a purple dumbbell with a YouTube play button and the text "upper body workout" overlaid on it. This is used to grab attention and create a visual metaphor for the idea of a substantial effort or workout, setting the stage for the ad's message. The brand is using this to draw the viewer in with a familiar concept, then subverting it to make a point about advertising results. - The central message, "Be where ads get leads not just likes," is presented in bold text. This is the core value proposition of Google Ads, emphasizing the platform's focus on generating tangible business results rather than superficial engagement metrics. The brand is directly stating its unique selling point, contrasting it with other platforms that may only provide vanity metrics. - A thumbnail of a YouTube ad featuring a woman working out with dumbbells is shown. This provides a real-world example of how Google Ads can be used to promote fitness-related content and drive engagement. The brand is showing a practical application of the platform, demonstrating its versatility and potential for different types of businesses. - The Google Ads logo is displayed at the bottom of the ad. This reinforces the brand identity and provides a clear call to action for viewers to learn more about the platform. The brand is ensuring that viewers know who is behind the message and how to find them.

# Ad summary This ad for Google Ads shows how AI can help turn content into ads. It features a woman applying mascara in a video that looks like it was created for social media. # Brand positioning Google Ads is presented as a tool that helps users turn content into ads using AI. The brand is positioned as innovative and helpful, simplifying the ad creation process. The ad aims to occupy the space of a user-friendly, AI-powered advertising solution, contrasting with the complexity often associated with ad creation. The brand aligns with values of efficiency and technological advancement, promoting a lifestyle of streamlined marketing. It pushes against the norm of complicated ad setups, offering a functional solution for content creators. # Product The ad features "Hey Lash" mascara, presented in a black tube with a simple design. The product is shown both closed and with the applicator brush extended, demonstrating its use. The mascara is for anyone who wants to enhance their lashes, as shown by the woman applying it in the video. The ad addresses the purchase barrier of complicated ad creation by showcasing how Google Ads can turn content into ads using AI. # Visual style The ad has a clean and modern visual style, combining text with a video that mimics user-generated content. The production quality is polished but maintains a casual feel, similar to content found on social media platforms. The image treatment includes bright lighting and a soft color palette. The typography is large and bold, ensuring readability. The ad contrasts with typical high-design ads by adopting a more native, lo-fi style, which enhances scannability and stop power in the feed. # Hooks Headline: Be where AI helps turn content into ads # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of complicated ad creation, as signaled by the promise of AI helping to turn content into ads. # Value propositions - AI helps turn content into ads # Benefits - Turn content into ads # Features - AI # Call to action None used. # Point of view - Brand: The brand's POV is present in the text overlay and logo, which are designed to inform the viewer about the product's capabilities and branding. - Customer: The customer's POV is represented by the video of a woman applying mascara, suggesting a user-generated content style. # Storyline - The ad starts with the text "Be where AI helps turn content into ads," which is intended to grab the viewer's attention and introduce the core value proposition of Google Ads. This is told from the brand's perspective, highlighting the platform's AI capabilities. - A video of a woman applying mascara is shown, demonstrating a real-life content example that can be turned into an ad. This is from the customer's perspective, showing how everyday content can be utilized for advertising. - The Google Ads logo is displayed, reinforcing the brand and its role in facilitating the transformation of content into ads. This is from the brand's perspective, solidifying its identity and purpose.

# Ad summary This ad by Google promotes the use of AI to turn content into ads, featuring a woman applying mascara in a video. # Brand positioning Google Ads is presented as an innovative platform that leverages AI to transform user-generated content into effective advertising. The brand aims to occupy a space in the consumer's mind as a cutting-edge, efficient solution for advertising, particularly for businesses looking to maximize their content's potential. The brand aligns with values of technological advancement, simplicity, and effectiveness, pushing against the norms of traditional, complex advertising processes. The brand positioning is functional, emphasizing performance and simplicity by automating the ad creation process. # Product The product featured is Hey Lash mascara, presented in a black tube with a wand applicator. The mascara is shown in use by a woman in a video, demonstrating its application. The ad highlights the product's presence in user-generated content, suggesting it is popular and effective. The ad addresses the purchase barrier of creating effective ads by showcasing how AI can turn content featuring the product into ads, making it easier for the brand to reach potential customers. # Visual style The ad has a clean and modern visual style, using a white background and clear typography. The production quality appears to be high, with well-lit and professionally shot video footage. The visual motifs include a grid layout and the use of platform-native elements, such as the video thumbnail and ad preview. The image treatment includes color grading and background removal to create a cohesive and visually appealing ad. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: Be where AI helps turn # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of creating effective ads from user-generated content, which can be time-consuming and challenging for businesses. # Value propositions - AI helps turn content into ads # Benefits - AI helps turn content into ads # Features - AI # Call to action None used. # Social proof - The ad preview with a five-star rating suggests external validation and positive reviews of the product. # Point of view - Customer: The woman applying mascara in the video provides a first-person perspective of using the product, showcasing its application and potential results. - Brand: The Google Ads logo and text highlight the brand's role in facilitating the transformation of content into ads. - External source: The ad preview with a five-star rating suggests external validation and positive reviews of the product. # Storyline - The ad opens with a woman applying mascara in a video, which is intended to capture attention and showcase the product in use. The perspective is from the customer, demonstrating the product's application and potential results. - The text "Be where AI helps turn content into ads" is displayed, which is intended to highlight the benefit of using Google Ads to transform user-generated content into effective advertising. The perspective is from the brand, showcasing its role in facilitating this transformation. - An ad preview with a five-star rating is shown, which is intended to provide social proof and build trust in the product. The perspective is from an external source, suggesting positive reviews and validation of the product.

# Ad summary This ad uses search bars to show the different products that can be advertised on Google Ads. # Brand positioning Google Ads is presented as a platform where businesses can advertise their products and services. The brand aims to occupy the space of a comprehensive advertising solution, connecting businesses with potential customers through targeted online campaigns. The ad highlights Google Ads as a tool that helps businesses reach new customers by showcasing various product categories and search interests. # Product The ad promotes Google Ads, Google's online advertising platform. It showcases how businesses can use Google Ads to reach potential customers searching for specific products or services. The ad features a skateboard with a search bar on it, representing searches for 'aprender a andar de skate aos 50' (learn to skateboard at 50), and a pink helmet displayed in a YouTube video format, representing searches for 'Capacete Hard' (Hard Helmet). The ad emphasizes the platform's ability to connect businesses with customers actively seeking their products. # Visual style The ad has a clean and modern visual style with a white background. The skateboard and helmet are the main visual elements, and they are both well-lit and in focus. The Google Ads logo is also prominently displayed. The overall style is simple and straightforward, with a focus on the product and brand. # Hooks Headline: Esteja onde novos clientes dão um rolê # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Reach customers who are searching for specific products or services # Benefits - Connect with potential customers - Target specific interests # Features - Reach new customers # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the capabilities and benefits of using Google Ads to reach potential customers. # Storyline - The ad opens with a skateboard featuring a search bar that reads 'aprender a andar de skate aos 50'. This is intended to show the audience that Google Ads can help them reach customers who are searching for skateboarding products or lessons. The perspective is from the brand, showcasing the platform's ability to target specific interests. - The ad then transitions to a pink helmet displayed in a YouTube video format, representing searches for 'Capacete Hard'. This is intended to show the audience that Google Ads can help them reach customers who are searching for safety equipment. The perspective is from the brand, showcasing the platform's ability to target specific interests. - The ad concludes with the Google Ads logo. This is intended to reinforce the brand's identity and call to action. The perspective is from the brand, showcasing the platform's ability to target specific interests.

# Ad summary This Google Ads image ad promotes the platform as a place where ads generate leads, not just likes. It features a purple dumbbell with a YouTube play button overlay and a mock ad for a personal trainer. # Brand positioning Google Ads is presented as a results-driven platform for advertisers. The ad emphasizes lead generation over superficial metrics like likes, positioning Google Ads as a tool for serious businesses focused on tangible outcomes. The brand aims to occupy the space in the consumer's mind as the go-to platform for effective advertising that drives real business growth. # Product The ad promotes Google Ads, a platform that allows businesses to create and display advertisements across Google's network. The ad highlights the platform's ability to generate leads, which are potential customers who have shown interest in a product or service. The ad features a mock ad for a personal trainer, showcasing how Google Ads can be used to promote various types of businesses. The ad addresses the pain point of advertisers who are not seeing a return on their investment in social media marketing by positioning Google Ads as a more effective solution for driving business results. # Visual style The ad has a clean and minimalist visual style, with a white background and simple graphics. The use of bold colors and clear typography helps to draw attention to the key message. The overall aesthetic is modern and professional. # Hooks Headline: Esteja onde anúncios anúncios obtêm leads, não só curtidas # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of advertisers who are not seeing a return on their investment in social media marketing. "Esteja onde anúncios anúncios obtêm leads, não só curtidas" (Be where ads get leads, not just likes) implies that other platforms are only generating superficial metrics like likes, while Google Ads drives real business results. # Value propositions - Be where ads get leads, not just likes # Benefits - obter leads, não só curtidas # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the benefits of using Google Ads for lead generation. # Storyline - The ad starts with a visual of a purple dumbbell with a YouTube play button overlay, suggesting a connection between fitness content and video advertising. This is intended to grab the viewer's attention and hint at the ad's focus on lead generation through video content. The brand is telling this part of the story. - The ad then presents the core message: "Esteja onde anúncios anúncios obtêm leads, não só curtidas" (Be where ads get leads, not just likes). This statement directly addresses the value proposition of Google Ads, emphasizing its ability to drive tangible business results. The brand is telling this part of the story. - The ad includes a mock ad for a personal trainer, showcasing a real-world example of how Google Ads can be used to promote a business and generate leads. This provides a concrete illustration of the platform's capabilities and makes the value proposition more relatable. The brand is telling this part of the story.

# Ad summary This ad promotes Google Ads and how AI can help convert content ads. It features a woman applying mascara in a vertical video format, similar to TikTok or Instagram Reels. The ad highlights the ease of converting content into effective ads with the help of AI. # Brand positioning This ad promotes Google Ads as a platform that leverages AI to help users convert their content into effective ads. The brand is positioned as innovative and user-friendly, emphasizing the ease with which one can transform existing content into successful advertising campaigns. The brand aims to occupy the space of a technologically advanced yet accessible advertising solution, making it easier for businesses to reach their target audience and achieve their marketing goals. # Product The product being advertised is Google Ads, specifically highlighting its AI-driven capabilities to convert content into effective ads. The ad showcases how users can take existing content, such as videos of a woman applying mascara, and transform it into a compelling advertisement. The AI assists in optimizing the content for ad performance, making it easier for businesses to reach their target audience and achieve their marketing goals. The ad addresses the purchase barrier of complexity in ad creation by showcasing the simplicity and effectiveness of using AI to convert content into ads. # Visual style The ad has a clean and modern visual style, combining elements of social media content with professional advertising. The production quality is high, with clear and well-lit visuals. The use of vertical video format and social media-style icons gives it a platform-native feel, mimicking content found on TikTok or Instagram Reels. The typography is large and bold, making it easy to read and scan. The overall style is designed to be eye-catching and engaging, blending seamlessly with the user's feed while still conveying a clear advertising message. # Hooks Headline: donde la IA ayuda a # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex and time-consuming ad creation processes. "donde la IA ayuda a convertir anuncios de contenido" (where AI helps convert content ads) highlights how AI simplifies the process. # Value propositions - Convert your content into effective ads with AI - Transform existing content into successful advertising campaigns # Benefits - Easy ad creation - Effective ad campaigns # Features - AI-driven ad creation - Content conversion # Call to action None used. # Social proof - The Google Ads display ad for "Pestañas XXL" with a five-star rating serves as social proof, demonstrating the positive outcomes of using the AI to create ads. # Point of view - Customer: The Google Ads display ad for "Pestañas XXL" with a five-star rating is from the customer's point of view, showing satisfaction and positive outcomes from using the AI to create ads. - Brand: The text overlay stating "donde la IA ayuda a convertir anuncios de contenido" (where AI helps convert content ads) is from the brand's perspective, showcasing the platform's capabilities and benefits. - Customer: The vertical video of a woman applying mascara, mimicking a social media post, is from the perspective of a content creator or influencer, showing a real-life moment of product use. # Storyline - The ad opens with a vertical video of a woman applying mascara, mimicking a social media post. This is intended to capture the viewer's attention by resembling familiar content from platforms like TikTok or Instagram Reels. The story is being told from the perspective of a content creator or influencer, showing a real-life moment of product use. - Next, the ad transitions to text overlay stating "donde la IA ayuda a convertir anuncios de contenido" (where AI helps convert content ads). This highlights the core message of the ad, emphasizing how Google Ads uses AI to transform regular content into effective advertisements. The story shifts to the brand's perspective, showcasing the platform's capabilities and benefits. - The ad then features a Google Ads display ad for "Pestañas XXL" (XXL Lashes) with a five-star rating. This provides a concrete example of how the AI-driven platform can convert content into a successful ad campaign. The story is now from the perspective of a satisfied customer or user of the Google Ads platform, demonstrating the positive outcomes of using the AI to create ads.

# Ad summary This ad for Google Ads highlights the platform's ability to keep ads on top of trends, specifically referencing the 'Eco Friendly' trend. # Brand positioning Google Ads is presented as a platform that enables advertisers to stay ahead of current trends. The brand is positioned as a tool that helps businesses remain relevant and visible by aligning their advertising with popular topics. The ad promotes a functional benefit, emphasizing the platform's ability to keep ads 'on top of trends,' suggesting that Google Ads is a proactive solution for maintaining visibility and relevance in a dynamic market. # Product Google Ads is an advertising platform that helps businesses stay 'on top of trends.' The ad highlights the platform's ability to align ads with current popular topics, as exemplified by the 'Eco Friendly' trend. The platform is designed to ensure that ads remain relevant and visible by adapting to changing consumer interests. The ad addresses the challenge of maintaining visibility in a dynamic market by offering a solution that keeps ads aligned with trending topics. # Visual style The ad has a clean and minimalist visual style. It features a white background with black and blue text. A simple line graph with yellow, red, blue, and green segments illustrates the concept of a trending topic. The Google Ads logo is prominently displayed at the bottom left. The overall design is uncluttered and professional, emphasizing clarity and ease of understanding. # Hooks Headline: Be where ads stay on top of trends # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of ads becoming irrelevant or outdated as trends change. The ad copy, 'Be where ads stay on top of trends,' directly implies that advertisers struggle to keep their ads aligned with current popular topics. # Value propositions - Google Ads helps you stay on top of trends # Benefits - stay on top of trends # Features - ads stay on top of trends # Call to action None used. # Point of view - Brand: The entire ad is from the brand's perspective, highlighting the benefits of using Google Ads. # Storyline - The ad starts by stating, 'Be where ads stay on top of trends,' which aims to capture the viewer's attention by highlighting the platform's ability to keep ads relevant. This is told from the brand's perspective to emphasize the benefits of using Google Ads. - The ad then shows a visual representation of a trending topic, 'Trending: Eco Friendly,' with an upward-sloping graph, reinforcing the idea of staying on top of trends. This is shown from the brand's perspective to demonstrate the platform's capability to align ads with popular topics. - The ad concludes with the Google Ads logo, reinforcing the brand's identity and associating it with the benefits mentioned earlier. This is from the brand's perspective, solidifying the message that Google Ads is the solution for staying on top of trends.

# Ad summary This ad promotes Google Ads and features a woman applying Mil Cilios mascara in two different video formats. The ad highlights how AI can help turn content into ads. # Brand positioning Mil Cilios is presented as a beauty brand focused on enhancing eyelashes with its mascara product. The brand is positioned within the beauty and cosmetics industry, specifically targeting consumers interested in achieving longer and more voluminous lashes. The brand aligns with a lifestyle that values beauty and self-expression through makeup. The brand's positioning is functional, focusing on the performance of its mascara in creating a noticeable lash enhancement. # Product The featured product is Mil Cilios mascara, designed to enhance eyelashes. The mascara comes in a black tube with (on-package label text) "Mil Cilios" printed on it. The product is for individuals who want to improve the appearance of their eyelashes, as demonstrated by the woman applying the mascara in the ad. The ad shows the mascara being used in a real-life setting, with the woman applying it to her lashes. The ad addresses the desire for longer and more voluminous lashes, suggesting that Mil Cilios mascara can help achieve this look. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product in a real-life setting. The use of video formats mimicking social media platforms gives it a contemporary feel. The color palette is simple, with a white background and black and blue text. The overall effect is polished and professional. # Hooks Headline: Esteja onde a IA ajuda conteúdo a virar anúncio # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of turning content into effective advertisements, suggesting that AI can help overcome this hurdle. # Value propositions - Use AI to transform your content into effective ads # Benefits - Helps turn content into ads # Features - AI # Call to action None used. # Social proof - Five-star rating # Point of view - Customer: The woman applying mascara in the video demonstrates the product's use and effect, providing a customer's perspective. - Brand: The Google Ads logo and text about AI turning content into ads represent the brand's perspective. - External source: The five-star rating suggests an external validation of the product's quality. # Storyline - The ad opens with a woman applying mascara in a vertical video format, similar to TikTok or Instagram Reels. This is intended to capture attention by mimicking familiar social media content, told from the perspective of a content creator. - The ad transitions to a central message about using AI to turn content into ads. This is intended to highlight the value proposition of Google Ads, told from the perspective of the Google Ads brand. - The ad shows the same woman applying mascara in a horizontal video format, similar to YouTube. This is intended to show the versatility of the content and how it can be adapted for different platforms, told from the perspective of a content creator. - The ad concludes with the Google Ads logo and a product display with a five-star rating. This is intended to reinforce the brand and product quality, told from the perspective of the Google Ads brand.

# Ad summary This Google Ads image ad uses a skateboard and helmet to represent the idea of finding new customers through Google Ads. The ad targets businesses looking to expand their reach and connect with new customers. # Brand positioning Google Ads is presented as a platform that helps businesses find new customers. The brand is positioned as a tool for growth and expansion, emphasizing its ability to connect businesses with the right audience. The ad uses a playful and modern visual style to appeal to a wide range of businesses, regardless of their industry or size. Google Ads aims to be seen as an essential tool for any business looking to grow its customer base. # Product The ad promotes Google Ads, a platform that allows businesses to advertise their products or services online. The ad highlights the platform's ability to help businesses "Aparece donde están los nuevos clientes" (Appear where the new customers are). The ad uses a skateboard and helmet as visual metaphors to represent the idea of reaching new customers in a dynamic and engaging way. The product is for businesses looking to expand their reach and connect with new customers. # Visual style The ad has a clean and modern visual style with a white background. The use of bright colors and simple shapes creates a playful and engaging feel. The skateboard and helmet are used as visual metaphors to represent the idea of reaching new customers. # Hooks Headline: Aparece donde están los nuevos clientes # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of businesses struggling to find new customers. # Value propositions - Reach new customers through Google Ads # Benefits - Aparece donde están los nuevos clientes # Features - Google Ads platform # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits of using Google Ads to reach new customers. # Storyline - The ad opens with a skateboard featuring a YouTube search bar with the query "aprendiendo a patinar a los 50" (learning to skate at 50). This is intended to represent the idea of finding new interests or hobbies, and the brand is telling the audience that Google Ads can help businesses connect with people who are exploring new things. - The ad then transitions to the main message, "Aparece donde están los nuevos clientes" (Appear where the new customers are), which is intended to highlight the platform's ability to help businesses connect with new customers. The brand is telling the audience that Google Ads can help businesses be visible to potential customers who are actively searching for products or services. - The ad concludes with an image of a pink helmet within a Google Ads display ad, reinforcing the idea of reaching new customers through targeted advertising. The brand is showing the audience a visual example of how Google Ads can help businesses connect with specific audiences based on their interests or needs.

# Ad summary This ad promotes Google Ads by highlighting the platform's ability to keep up with current trends, specifically ecological trends, as shown by a graph. # Brand positioning Google Ads is presented as a platform that keeps up with current trends, ensuring that advertisers can stay relevant and effective. The ad emphasizes Google Ads' ability to align with ecological trends, suggesting a forward-thinking and adaptable approach to advertising. This positioning aims to appeal to businesses that want to stay ahead of the curve and connect with audiences interested in ecological topics. # Product The product being advertised is Google Ads, a platform that enables businesses to create and display advertisements across Google's network. The ad highlights the platform's ability to keep up with current trends, specifically ecological trends. The ad features a graph indicating an upward trend in ecological awareness, suggesting that Google Ads can help businesses tap into this growing market. The ad implies that by using Google Ads, businesses can stay relevant and effective by aligning their advertising efforts with current trends. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and clarity. The use of a graph to illustrate trends gives the ad a data-driven feel, while the Google Ads logo reinforces brand recognition. The overall aesthetic is professional and trustworthy, aiming to convey the platform's reliability and effectiveness. # Hooks Headline: Esteja onde anúncios acompanham as tendências # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of businesses struggling to stay relevant and effective in their advertising efforts, particularly in keeping up with current trends. # Value propositions - Google Ads helps businesses stay relevant and effective by aligning their advertising efforts with current trends, specifically ecological trends. # Benefits - Stay relevant - Effective advertising # Features - Ability to keep up with current trends - Alignment with ecological trends # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing Google Ads' ability to keep up with current trends and provide effective advertising solutions. # Storyline - The ad starts by stating, "Esteja onde anúncios acompanham as tendências," which translates to "Be where ads follow trends." This message, delivered from the brand's perspective, aims to capture the viewer's attention by highlighting the importance of staying current with advertising strategies. - The ad then visually reinforces this message by showing a graph with an upward trend labeled "Tendência: Ecológico," or "Trend: Ecological." This visual, presented from the brand's perspective, illustrates how Google Ads keeps up with ecological trends, providing a concrete example of the platform's capabilities. - The ad concludes with the Google Ads logo, reinforcing the brand's identity and associating it with the message of staying current with trends. This final touch, from the brand's perspective, aims to leave a lasting impression on the viewer, encouraging them to consider Google Ads for their advertising needs.

# Ad summary This ad features a bicycle tire and a video ad for Bicis Marlon, a bicycle shop. The ad copy states that the ad appears at the ideal moment for ads. # Brand positioning Bicis Marlon is presented as a local bicycle shop that provides helpful content related to bicycle maintenance and repair. The brand aims to occupy a space in the consumer's mind as a reliable and accessible resource for bicycle-related information and services. The brand aligns with values of practicality, expertise, and community engagement, offering solutions to common cycling problems. The brand positioning is functional, focusing on providing useful information and services to cyclists. # Product The ad promotes Bicis Marlon's services, specifically focusing on bicycle tire repair. The product is for cyclists who may encounter flat tires and need guidance on how to fix them. The ad features a video ad from Bicis Marlon that provides instructions on how to repair a flat tire. The ad addresses the purchase barrier of not knowing how to fix a flat tire by offering a helpful tutorial. The ad aims to show viewers that Bicis Marlon is a reliable resource for bicycle maintenance and repair information. # Visual style The ad has a clean and minimalist visual style. The background is white, and the text is black and blue. The video ad from Bicis Marlon is the focal point of the ad. The overall style is simple and easy to understand. # Hooks Headline: Aparece en el momento ideal para anuncios # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of cyclists not knowing how to fix a flat tire. The ad copy states, "cómo reparar una llanta pinchada," which translates to "how to repair a flat tire." # Value propositions - The video ad tutorial provides value by teaching viewers how to repair a flat tire, saving them time and money. # Benefits - Provides helpful content related to bicycle maintenance and repair - Offers solutions to common cycling problems # Features - Video ad tutorial on how to repair a flat tire # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the video ad from Bicis Marlon, showcasing their expertise and providing a solution to a common cycling problem. - External source: The Google Ads logo at the bottom of the ad indicates the platform on which the ad is being displayed. # Storyline - The ad begins with a visual of a bicycle tire, immediately establishing the context of cycling and potential maintenance issues. This is from the brand's perspective, setting the stage for the ad's focus on bicycle repair. - The ad copy states, "Aparece en el momento ideal para anuncios," which translates to "Appears at the ideal moment for ads." This is from the brand's perspective, emphasizing the relevance and timeliness of the ad to the viewer's needs. - A video ad from Bicis Marlon is shown, featuring a tutorial on how to repair a flat tire. This is from the brand's perspective, showcasing their expertise and providing a solution to a common cycling problem. - The ad concludes with the Google Ads logo, indicating the platform on which the ad is being displayed. This is from an external source, providing context for the ad's placement and targeting.

# Ad summary This Google Ads image ad promotes the platform as the place where scrollers decide to buy. The ad features a blue scrunchie with a Google search bar graphic layered on top of it. # Brand positioning This ad promotes Google Ads, a platform that enables businesses to advertise their products and services online. The brand positions itself as a key player in the online advertising space, emphasizing its ability to connect advertisers with potential customers at the moment they are most receptive to making a purchase. The brand aims to occupy the space in the consumer's mind as the go-to platform for reaching customers who are actively looking to buy. # Product The ad promotes Google Ads, an online advertising platform. It highlights the platform's ability to place ads in front of users who are actively searching for products or services, specifically when they are in the mindset to make a purchase. The ad uses the example of someone searching "how to make a scrunchie" to illustrate how Google Ads can connect businesses with potential customers who are already showing interest in a related product. # Visual style The ad has a clean and modern visual style. The production quality is highly polished. The image treatment includes background removal and subtle lighting effects. The typography is large and bold. The ad's style is disruptive and high-design, which may impact scannability or stop power in feed. # Hooks Headline: Be where scrollers decide to buy # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses struggling to reach potential customers who are actively looking to buy. The ad states, "Be where scrollers decide to buy," which implies that businesses are missing out on opportunities to connect with potential customers who are already in the mindset to make a purchase. # Value propositions - Connect with potential customers who are already showing interest in a related product. # Benefits - Reach potential customers when they are in the mindset to make a purchase. # Features - Google Ads # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the top caption, which states, "Be where scrollers decide to buy," promoting the value of advertising on Google Ads. - Brand: The brand's point of view is also present in the bottom product block, which features a visual of a blue scrunchie with a Google search bar graphic layered on top of it, illustrating a specific example of how Google Ads can connect businesses with potential customers. # Storyline - The ad starts by stating, "Be where scrollers decide to buy," which is told from the brand's perspective. This message is intended to capture the viewer's attention and highlight the value of advertising on Google Ads by emphasizing the platform's ability to reach potential customers at the moment they are most likely to make a purchase. - The ad then features a visual of a blue scrunchie with a Google search bar graphic layered on top of it, which is shown from the brand's perspective. This visual is intended to illustrate a specific example of how Google Ads can connect businesses with potential customers who are already showing interest in a related product.

# Ad summary This ad for Google Ads highlights the importance of generating leads, not just likes, through online advertising. It uses a visual of someone in a plank position to suggest strength and stability, aligning with the idea of effective advertising. # Brand positioning Google Ads is presented as a platform that prioritizes tangible results, specifically lead generation, over superficial metrics like likes. The brand positions itself as a solution for businesses seeking effective advertising that drives real business outcomes. This suggests a focus on performance and value, appealing to businesses that want a return on their advertising investment. The brand aims to occupy the space of a reliable and results-oriented advertising platform. # Product The product being advertised is Google Ads, a platform for creating and managing online advertising campaigns. The ad emphasizes that Google Ads helps businesses "get leads, not just likes," highlighting its ability to drive meaningful results. The ad targets businesses and marketers who are looking for effective advertising solutions that generate leads and drive business growth. The ad addresses the potential frustration of investing in advertising that only generates superficial engagement without leading to actual customers or sales. # Visual style The ad has a clean and minimalist visual style. The use of white space and simple imagery creates a sense of clarity and focus. The image is well-lit and professionally shot, giving it a polished and credible appearance. The typography is clean and modern, further contributing to the overall aesthetic. # Hooks Headline: Be where ads get leads, not just likes # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frustration of investing in advertising that only generates superficial engagement without leading to actual customers or sales. The ad addresses this by stating, "Be where ads get leads, not just likes." # Value propositions - Google Ads helps businesses get leads, not just likes # Benefits - ads get leads, not just likes # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating its value proposition and positioning itself as a solution for businesses seeking effective advertising. - Customer: The customer is being addressed with the message that Google Ads can help them achieve their business goals by generating leads. # Storyline - The ad starts by stating, "Be where ads get leads, not just likes." This is the brand's message, emphasizing the value of Google Ads in generating tangible business results rather than just superficial engagement. The brand is positioning itself as a solution for businesses seeking effective advertising. - The visual of someone in a plank position reinforces the message of strength and stability. The brand is using this visual to create an association between physical strength and the effectiveness of Google Ads in driving business growth.

# Ad summary This ad for Google Ads highlights the ability to reach customers who are searching for the latest trends. # Brand positioning Google Ads is presented as a platform that allows advertisers to reach customers who are interested in the latest trends. The brand is positioned as a way to stay ahead of the curve and connect with potential customers who are actively searching for new and innovative products or services. The brand aims to occupy the space in the consumer's mind as a tool for businesses to stay relevant and competitive in a rapidly changing market. The brand aligns with the values of innovation, relevance, and staying ahead of the curve. It pushes against the norm of traditional advertising methods that may not be as effective in reaching today's consumers who are constantly seeking out new trends. # Product The product being advertised is Google Ads, a platform that allows businesses to create and display advertisements to potential customers. The ad highlights the platform's ability to reach customers who are interested in the latest trends. The ad features a graph that shows the trend of "estilo de vida ecológico" (eco-friendly lifestyle), indicating that Google Ads can help businesses connect with customers who are searching for this specific trend. The ad addresses the purchase barrier of reaching the right audience by showcasing the platform's ability to target customers based on their interests and search behavior. The ad suggests that Google Ads is worth trying or buying because it can help businesses stay relevant and connect with potential customers who are actively searching for the latest trends. # Visual style The ad has a clean and modern visual style. The use of a simple color palette and a clear graph makes the ad easy to understand. The ad also has a professional look, which helps to build trust in the brand. # Hooks Headline: Aparece donde los anuncios están al frente de las tendencias # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that businesses may struggle to reach customers who are interested in the latest trends. The ad states, "Aparece donde los anuncios están al frente de las tendencias" (Appear where the ads are at the forefront of trends), suggesting that businesses need a way to stay ahead of the curve and connect with potential customers who are actively searching for new and innovative products or services. # Value propositions - Reach customers who are interested in the latest trends # Benefits - Stay ahead of the curve - Connect with potential customers # Features - Reach customers who are interested in the latest trends # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the statement that the ads appear where the ads are at the forefront of trends, as it promotes the platform's ability to help businesses stay ahead of the curve. - External source: The external source's point of view is present in the graph that illustrates the trend of "estilo de vida ecológico" (eco-friendly lifestyle), as it provides data to support the brand's claim. # Storyline - The ad starts by stating that the ads appear where the ads are at the forefront of trends. This is intended to convey the message that Google Ads is a platform that can help businesses stay ahead of the curve and connect with potential customers who are interested in the latest trends. This part of the story is told from the brand's perspective. - The ad then shows a graph that illustrates the trend of "estilo de vida ecológico" (eco-friendly lifestyle). This is intended to provide a visual representation of the trends that Google Ads can help businesses target. This part of the story is told from an external source, providing data to support the brand's claim.

# Ad summary This Google Ads image ad promotes Google Ads as a way to stay on top of trends. The ad features a vegan leather bag and a trend chart to illustrate the concept. # Brand positioning This ad promotes Google Ads as a tool for businesses to stay ahead of trends and connect with consumers effectively. The brand is positioned as a facilitator of visibility and relevance in a dynamic market, helping businesses to be seen where consumer interest is growing. The ad implies that Google Ads is essential for businesses that want to remain competitive and responsive to changing consumer preferences. # Product The ad features Google Ads, a platform that allows businesses to create and display advertisements across Google's network. The ad highlights the platform's ability to keep businesses aligned with current trends, suggesting that it provides tools and insights to identify and capitalize on emerging consumer interests. The ad also showcases the platform's versatility by featuring an ad for a vegan leather bag, implying that Google Ads can be used to promote a wide range of products and services. # Visual style The ad has a clean and modern visual style with a light blue background. The image of the vegan leather bag is well-lit and professionally shot. The trend chart is simple and easy to understand. The overall style is consistent with Google's branding. # Hooks Headline: Esteja onde anúncios acompanham as tendências # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of businesses struggling to keep up with rapidly changing consumer trends and preferences. The ad copy, "Esteja onde anúncios acompanham as tendências," directly implies that businesses risk being left behind if they don't stay informed and adapt their advertising strategies accordingly. # Value propositions - Google Ads helps you stay on top of trends # Benefits - Stay on top of trends # Features - Google Ads # Call to action None used. # Social proof - None used. # Point of view - Customer: The image of the vegan leather bag represents the customer's perspective, showcasing a product that aligns with current consumer trends and interests. - Brand: The headline and Google Ads logo represent the brand's perspective, emphasizing its ability to keep businesses aligned with current consumer interests. - External source: The trend chart with the label "Tendência: Ecológico" represents an external source, providing data-driven evidence of a growing consumer trend. # Storyline - The ad opens with an image of a vegan leather bag, immediately showcasing a specific product category. This is from the perspective of a potential advertiser, illustrating the type of product that can be promoted using Google Ads. The intention is to capture the attention of businesses in the fashion or accessories industry and demonstrate the platform's relevance to their products. - The ad then transitions to the headline, "Esteja onde anúncios acompanham as tendências," which translates to "Be where ads follow trends." This is from the brand's perspective, Google Ads, emphasizing its ability to keep businesses aligned with current consumer interests. The intention is to communicate the platform's value proposition of staying relevant and visible in a dynamic market. - The ad includes a trend chart with the label "Tendência: Ecológico," which translates to "Trend: Ecological." This is from an external source, providing data-driven evidence of a growing consumer trend. The intention is to reinforce the message that Google Ads can help businesses identify and capitalize on emerging consumer interests, specifically in the area of ecological or sustainable products. - The ad concludes with the Google Ads logo, reinforcing the brand identity and providing a clear call to action. This is from the brand's perspective, solidifying its position as the provider of the advertising platform. The intention is to leave the viewer with a clear understanding of the brand and its value proposition.

# Ad summary This Google Ads image ad promotes the platform as a way to reach audiences at the right time. The ad features a bicycle tire and a video of a man in a bike shop. # Brand positioning Google Ads is presented as a platform that enables businesses to connect with potential customers at the precise moment they are searching for relevant information. The brand positions itself as a tool that ensures ads are seen by the right people at the right time, thereby maximizing the impact and relevance of advertising efforts. The brand aims to occupy the space of effective and timely advertising, emphasizing the importance of being present when and where customers are actively seeking solutions or information. # Product The product being advertised is Google Ads, a platform that allows businesses to display advertisements to potential customers across various Google networks. The ad highlights the platform's ability to place ads in front of users at the exact moment they are searching for related content, ensuring maximum relevance and impact. The ad features a video of a man in a bike shop, suggesting that the platform is suitable for businesses of all sizes and types. The ad addresses the purchase barrier of timing, emphasizing that Google Ads ensures ads are seen "na hora certa" (at the right time). # Visual style The ad has a clean and modern visual style, using a white background and clear typography. The production quality appears to be high, with well-lit and sharp images. The ad incorporates platform-native elements, such as the YouTube search suggestion and video thumbnail, to create a sense of familiarity and relevance. The use of color is minimal, with the Google Ads logo providing the main pop of color. The overall style is designed to be scannable and attention-grabbing in a busy feed. # Hooks Headline: Esteja onde anúncios aparecem na hora certa # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not reaching potential customers at the moment they are actively searching for relevant information. The YouTube search suggestion "como remendar um pneu furado" (how to patch a flat tire) visually represents this frustration, showing a user in need of a solution. # Value propositions - Being present where ads appear at the right time, ensuring maximum relevance and impact. # Benefits - Esteja onde anúncios aparecem na hora certa (Be where ads appear at the right time) # Call to action None used. # Social proof - Bikes do Marlon (Marlon's Bikes) # Point of view - Customer: The YouTube search suggestion "como remendar um pneu furado" (how to patch a flat tire) represents the customer's perspective, showing a user actively seeking information. - Brand: The text "Esteja onde anúncios aparecem na hora certa" (Be where ads appear at the right time) is the brand's perspective, highlighting the value proposition of Google Ads. - Brand: The video thumbnail of "Bikes do Marlon" (Marlon's Bikes) is the brand's perspective, showcasing a real-world example of a business using Google Ads. # Storyline - The ad begins with a visual of a bicycle tire and a YouTube search suggestion, "como remendar um pneu furado" (how to patch a flat tire), which is intended to show the audience a user searching for a solution to a problem. The perspective is from the customer, who is actively seeking information. - The ad then transitions to the core message: "Esteja onde anúncios aparecem na hora certa" (Be where ads appear at the right time). This is the brand's message, highlighting the value proposition of Google Ads in ensuring visibility when customers are looking for solutions. - The ad includes a video thumbnail of a man in a bike shop, along with the text "Bikes do Marlon" (Marlon's Bikes), which is intended to show a real-world example of a business using Google Ads. The perspective is from the brand, showcasing a success story and demonstrating the platform's versatility. - The ad concludes with the Google Ads logo, reinforcing the brand identity and providing a clear call to action for viewers to learn more about the platform. The perspective is from the brand, solidifying its presence and encouraging engagement.

# Ad summary This ad for Google Ads highlights the platform's ability to place ads in front of trends, using the example of a vegan bag. # Brand positioning This ad promotes Google Ads as a platform that places ads in front of trends. The brand aims to occupy the space of being a forward-thinking advertising solution that keeps businesses ahead of the curve. The ad aligns with a modern, data-driven approach to advertising, suggesting that Google Ads is not just about visibility, but about being strategically positioned where consumer interest is highest. # Product The ad promotes Google Ads, a platform for creating and managing online advertising campaigns. The ad highlights the platform's ability to place ads in front of trends, using the example of a vegan bag. The ad features a visual representation of a trend chart, suggesting that Google Ads helps businesses stay ahead of the curve by targeting emerging consumer interests. # Visual style The ad has a clean and modern visual style with a white background and rounded square images. The use of Google's brand colors and logo reinforces the brand identity. The trend chart adds a data-driven element to the ad, suggesting that Google Ads is a strategic advertising solution. # Hooks Headline: Aparece donde los anuncios están al frente de las tendencias # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may struggle to keep up with current trends and effectively target their advertising efforts. # Value propositions - Google Ads places ads in front of trends, helping businesses stay ahead of the curve and target emerging consumer interests. # Benefits - Stay ahead of the curve - Target emerging consumer interests # Features - Places ads in front of trends # Call to action None used. # Social proof - The trend chart visually represents the increasing interest in eco-friendly lifestyles, providing data to support the claim that the product category is trending. # Point of view - Customer: The image of the vegan bag represents a product that is currently popular. - External source: The trend chart visually represents the increasing interest in eco-friendly lifestyles. - Brand: The statement that Google Ads places ads in front of trends positions the platform as a tool for businesses to stay ahead of the curve. # Storyline - The ad starts by showing an image of a vegan bag, representing a trending product category. This is from the customer's perspective, showing a product that is currently popular. - The ad then shows a trend chart, visually representing the increasing interest in eco-friendly lifestyles. This is from an external source, providing data to support the claim that the product category is trending. - The ad concludes by stating that Google Ads places ads in front of trends, positioning the platform as a tool for businesses to stay ahead of the curve. This is from the brand's perspective, highlighting the value proposition of using Google Ads.

# Ad summary This Google Ads image ad uses a skateboard and helmet to show how Google Ads can help new customers find your business. # Brand positioning Google Ads is presented as a tool to help businesses connect with new customers. The brand is positioned as a facilitator for growth, enabling businesses to be visible where potential customers are actively searching for products and services. The ad emphasizes the idea of businesses 'rolling in' new customers, suggesting ease and success through the use of Google Ads. # Product The ad promotes Google Ads, a platform that allows businesses to advertise their products and services online. It works by placing ads in front of potential customers who are actively searching for related keywords or topics. The ad features a skateboard with a YouTube search bar showing 'learning to skate at 50' and a pink helmet with a Google ad for 'Hard Helmet'. The ad aims to show how Google Ads can help businesses be found by new customers who are already looking for what they offer. # Visual style The ad has a clean and minimalist visual style with a white background. The elements are simple and modern, with a focus on the product and the message. The use of bright colors like pink and blue adds a playful touch. The overall style is professional and polished. # Hooks Headline: Be where new customers roll in # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of businesses struggling to attract new customers. # Value propositions - Be where new customers roll in # Benefits - Be where new customers roll in # Call to action None used. # Social proof - None used. # Point of view - Customer: The skateboard with the YouTube search bar represents the customer's perspective, showing what they are searching for. - Brand: The phrase 'Be where new customers roll in' represents the brand's perspective, highlighting the benefit of using Google Ads. - Brand: The pink helmet with the Google ad represents the brand's perspective, showing how businesses can be found by potential customers through Google Ads. # Storyline - The ad starts with a skateboard featuring a YouTube search bar that reads 'learning to skate at 50'. This is included to represent a potential customer searching for a specific topic, from the customer's perspective. - The ad then transitions to the phrase 'Be where new customers roll in', which is intended to convey the message that Google Ads helps businesses attract new customers, from the brand's perspective. - The ad concludes with a pink helmet and a Google ad for 'Hard Helmet', which is included to show a business being found by a potential customer through Google Ads, from the brand's perspective.