How Vegamour Advertises on Meta

# Ad summary This image ad uses a statistic about women experiencing hair thinning to introduce the product, GRO+ Advanced Hair Serum, and its clinically measured improvement in hair density. # Brand positioning VEGAMOUR is presented as a brand focused on hair wellness, offering solutions for common hair concerns like thinning. The brand positions itself in the beauty and personal care market with a science-backed approach, emphasizing clinical studies and measured improvements to instill confidence and credibility. With the GRO+ Advanced Hair Serum, VEGAMOUR presents itself as a modern solution for hair density, combining scientific validation with a minimalist aesthetic. # Product The GRO+ Advanced Hair Serum is a hair density serum designed to improve hair health. The ad highlights the product's clinically measured improvement in hair density, based on a third-party clinical study, establishing its effectiveness. The packaging is a minimalist bottle with a dropper for easy application. The serum is for anyone experiencing hair thinning and looking for a clinically validated solution to improve hair density. It emphasizes a straightforward and effective solution to hair thinning, validated by scientific evidence. # Visual style The ad features a clean, minimalist visual style with a focus on the product. The use of a solid color background and clear typography lends a modern, sophisticated aesthetic. The product is well-lit and sharply focused, drawing attention to its details and creating a sense of quality. # Hooks Headline: OVER 50% of women experience hair thinning # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hair thinning experienced by over 50% of women, visually highlighting the common frustration of hair loss. # Value propositions - Addresses the concern of hair thinning, which affects over 50% of women, by offering a clinically validated solution. # Benefits - improvement in hair density # Features - clinically measured improvement in hair density # Call to action None used. # Social proof - 93% had a clinically measured improvement in hair density using GRO+ Advanced Hair Serum* - *Based on a 120-day independent third-party clinical study with 40 participants using GRO+ Advanced Hair Serum once daily. # Point of view - External source: The statistic "OVER 50% of women experience hair thinning" is presented from an external, generalized perspective, indicating a widespread problem. # Storyline - The ad begins by stating that over 50% of women experience hair thinning. This establishes a relatable problem that many women face, creating a sense of connection and relevance for the viewer. This is presented from a broad, societal perspective, highlighting a widespread issue that the product aims to solve. - The ad then shifts to the solution, stating that 93% had a clinically measured improvement in hair density using GRO+ Advanced Hair Serum. This statistic offers a concrete benefit of using the product, establishing credibility and trust through scientific evidence. This part of the story is told from the brand's perspective, emphasizing the effectiveness of their product based on clinical results. - The ad concludes by showing the product, GRO+ Advanced Hair Serum, reinforcing the tangible solution to the problem of hair thinning. This final beat consolidates the problem and solution, prompting the viewer to consider the product as a viable option for addressing their hair thinning concerns. This final message is conveyed from the brand’s perspective.

# Ad summary Ad for GRO Hair Serum. The ad presents the problems of thinning hair that women experience, and suggests the viewer use GRO Hair Serum to solve this problem. # Brand positioning VEGAMOUR is a hair wellness brand that offers plant-based, cruelty-free, and science-backed products for hair growth and health. The brand is positioned as a provider of effective solutions for hair thinning and shedding. By highlighting that its GRO Hair Serum has been shown to reduce shedding in a high percentage of users, VEGAMOUR positions itself as a reliable and results-oriented brand. # Product The featured product is VEGAMOUR GRO Hair Serum, a hair product designed to reduce shedding and promote hair wellness. According to the ad, 93% of users saw less shedding with GRO Hair Serum. The product comes in a pink bottle with a dropper applicator. The packaging label includes the brand name "VEGAMOUR", the product name "GRO Hair Serum" and the product name in French, "Sérum Capillaire". The ad addresses the common concern of hair thinning, a purchase barrier for many women. # Visual style The ad features a clean, minimalist studio shot with soft lighting and a light purple background. The focus is on the product bottle and dropper, presented in a close-up shot. The typography is modern and legible, and the image treatment gives a polished appearance. This style enhances scannability. # Hooks Headline: OVER 50% of women experience hair thinning # Funnel stage Middle of funnel (Consideration) # Pain points Over 50% of women experience hair thinning # Value propositions - 93% saw less shedding with GRO Hair Serum # Benefits - saw less shedding # Features - GRO Hair Serum # Call to action None used. # Social proof - "Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily" # Point of view - External source: The statistics regarding the percentage of women who experience hair thinning and the percentage who saw less shedding with GRO Hair Serum are provided by an external source (study). # Storyline - The ad opens by presenting the statistic that over 50% of women experience hair thinning, conveying the widespread nature of the problem. This is told from a statistical POV to introduce and highlight the issue of hair thinning among women. - Next, the ad highlights that 93% of women using GRO Hair Serum saw less shedding, positioning the product as an effective solution. This is shared by the brand to demonstrate the product's efficacy in addressing hair shedding. - The ad references a consumer perception study to back up the claim of the product. This is shared from an external source to establish credibility.

# Ad summary This ad is styled to look like a note in the Notes app. It is styled as a list for the viewer to remember when using the featured hair serum for fuller-looking hair. The ad addresses the issue of customers believing that getting thicker, fuller-looking hair is luck and not the result of consistency and effort. # Brand positioning Vegamour is presented as a brand that understands the consumer belief that thick, full hair is just a matter of luck. The ad goes on to explain that it is more about effort, consistency, and care. The brand aims to occupy a space in the consumer's mind as the one that helps them achieve fuller, thicker-looking hair through effort and consistency. # Product The advertised product is Vegamour's GRO+ Advanced Hair Serum. The ad positions the serum as a tool for achieving thicker, fuller-looking hair through consistent effort and care. It is implied that the product is designed to be incorporated into a regular hair care routine. The ad addresses the misconception that hair thickness is solely based on luck, emphasizing the importance of consistent effort and care, with the serum as a key component. The bottle is shown to be labeled (on-package label text) "GRO+ Advanced Hair Serum Sérum Capillaire 30 mL/ 1 FL OZ US". # Visual style The ad uses a platform-native style, mimicking the iOS Notes app. The production quality is clean with a straightforward layout. The image treatment is minimal, with a focus on clarity and legibility. The typography is integrated to resemble the default Notes app font. This style aims for a scannable and familiar feel to blend seamlessly within a user's feed. # Hooks Headline: Note to self: show your hair some love! # Funnel stage Middle of funnel (Consideration) # Pain points The frustration the ad is solving is the belief that thicker, fuller-looking hair isn't attainable. The ad text reads, "Thicker, fuller-looking hair isn't luck—it's effort, consistency and care." # Value propositions - Thicker, fuller-looking hair isn't luck — it's effort, consistency and care. # Benefits - Thicker, fuller-looking hair # Features - GRO+ Advanced Hair Serum # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad starts with a note to self, suggesting it's from the customer's perspective, reminding them to prioritize their hair care. - Brand: The to-do list with the product listed as a must and its value proposition conveys the brand's perspective. # Storyline - From the perspective of someone taking notes, the opening line, “Note to self: show your hair some love!” is meant to set the stage and intention for hair care. - Framed from the customer's perspective, the ad copy tackles the misconception that "Thicker, fuller-looking hair isn't luck—it's effort, consistency and care" and encourages the viewer to believe that they are capable with, “I’ve got this! EVERY drop of effort counts.” - From the brand's perspective, the list titled "To-Do:" followed by a checkmark and "start GRO+ Advanced Hair Serum" tells the viewer how to achieve thicker, fuller-looking hair. - From the brand's perspective, the list titled "To-Do:" followed by a checkmark and "maintain a steady routine" tells the viewer how to achieve thicker, fuller-looking hair. - From the brand's perspective, the list titled "To-Do:" followed by a checkmark and "trust the process" tells the viewer how to achieve thicker, fuller-looking hair.

# Ad summary This image ad for Vegamour features a woman with long, wavy blonde hair holding two bottles of Vegamour GRO Hair Serum. The ad highlights the serum's recognition by beauty editors and dermatologists, positioning it as a high-quality hair growth solution. # Brand positioning Vegamour is presented as a brand trusted by beauty editors and dermatologists, suggesting a position of authority and expertise in the hair care market. The brand promotes the idea of achieving healthier hair through its products. With a focus on hair growth and endorsements from beauty experts, Vegamour positions itself as a reliable option for consumers looking to improve their hair. # Product The product featured is Vegamour GRO Hair Serum, a hair growth treatment. It is presented in a pink, rectangular bottle with a gold-colored dropper. The serum is designed to promote hair growth, as indicated by the text "Best Hair Growth Serum." The ad aims to address the pain point of hair thinning or slow hair growth, positioning the serum as a solution endorsed by beauty editors and dermatologists. This suggests that the product is effective and worth trying for individuals seeking hair growth solutions. # Visual style The ad features a clean, polished look with a focus on the model's hair and skin. The lighting is soft and diffused, highlighting the product without harsh shadows. The color palette is dominated by soft, neutral tones, creating an elegant and sophisticated feel. # Hooks Headline: Best Hair Growth Serum # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of wanting longer and fuller hair. # Value propositions - Endorsed by experts in the beauty and dermatology fields # Benefits - Loved by beauty editors & dermatologists # Features - Hair Growth Serum # Call to action None used. # Social proof - "FEATURED IN GLAMOUR" - "LOVED BY BEAUTY EDITORS & DERMATOLOGISTS" # Point of view - External source: The phrase 'FEATURED IN GLAMOUR' is an endorsement from a reputable publication. # Storyline - The ad opens by highlighting that the Vegamour product has been 'FEATURED IN GLAMOUR', immediately establishing credibility and attracting attention. The brand is telling the audience about its product recognition from an external, credible source to build trust. - The ad presents the 'Best Hair Growth Serum' as a solution, offering a clear benefit to viewers interested in hair care. The brand is telling the audience why the product is important for them. - The ad reinforces the product's credibility by stating that it is 'LOVED BY BEAUTY EDITORS & DERMATOLOGISTS,' further validating its effectiveness and trustworthiness. The brand is telling the audience who else trusts the product.

# Ad summary This ad showcases Vegamour's hair serum designed to address hair thinning and promote fuller-looking hair. The ad begins by acknowledging that hair thinning can start before it's noticeable. It then highlights factors contributing to hair thinning, such as stress, hormonal changes, tight hairstyles, rapid weight loss, and scalp health. The ad introduces Vegamour hair serums with plant exosomes to deliver targeted hair benefits. It presents two options: GRO for reducing early shedding and promoting fuller-looking hair, and GRO+ Advanced for targeting visible thinning, improving the look of density, and balancing the scalp. It concludes by saying that there is a serum to support your hair journey. # Brand positioning Vegamour is presented as a brand focused on addressing hair thinning and promoting healthy hair growth with plant-based solutions. The brand aims to occupy a space in the consumer's mind as a provider of targeted hair care for various stages of hair thinning. Vegamour aligns with values of natural ingredients, and targeted solutions for hair health. The brand pushes against generalized hair care by offering specialized serums. The brand positioning is both functional (addressing hair thinning) and emotional (supporting the customer's hair journey). # Product The ad features two Vegamour hair serums: GRO Hair Serum and GRO+ Advanced Hair Serum. The GRO Hair Serum is designed to reduce early shedding, promote fuller-looking hair, and maintain existing hair. The GRO+ Advanced Hair Serum targets visible thinning, improves the look of density, and balances the scalp. Both serums use plant exosomes to deliver targeted hair benefits. The ad highlights the importance of addressing hair thinning early, emphasizing that there's a serum to support every hair journey, whether thinning shows up early or later. # Visual style The ad has a clean and minimal aesthetic, with a focus on product demonstration and clear messaging. The editing style includes quick cuts and static shots, providing a polished commercial feel. The pacing is consistent, creating a sense of calm and reassurance. The visuals and text are timed to the music, enhancing the overall flow. # Hooks Text overlay: did you know hair thinning starts before it's noticeable? 👀👀 Visual: 00:00–00:02: A hand with pink nail polish is visible in the foreground, picking up loose brown hairs from a black hairbrush lying on a white surface. Lighting creates hard shadows on the surface. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the concern about hair thinning, which can begin before it becomes visibly noticeable. "Did you know hair thinning starts before it's noticeable?" # Value propositions - Targeted hair benefits for various stages of hair thinning. - Plant-based solutions for addressing hair thinning and promoting healthy hair growth. - Support for every hair journey, whether thinning shows up early or later. # Benefits - Reduces early shedding - Promotes fuller-looking hair - Maintains existing hair - Targets visible thinning - Improves look of density - Balances scalp # Features - Plant exosomes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand through curated visuals and text overlays. # Storyline - 00:00–00:02 The ad begins by displaying a handful of lost hairs and a hairbrush covered in hair. A text overlay asks, "Did you know hair thinning starts before it's noticeable?". - 00:02–00:04 The camera focuses on a handful of hair. A text overlay states, "If your hair feels different, you're not imagining it!". - 00:04–00:08 The camera focuses on a hairbrush full of hair. Text overlays appear listing potential causes of hair thinning such as "stress", "hormonal changes", "tight hairstyles", "rapid weight loss", and "scalp health". - 00:08–00:09 The camera focuses on a clear liquid dripping from a dropper into a bottle. A text overlay says, "That's why our serums use plant exosomes🌱". - 00:09–00:12 The camera focuses on a scalp with thinning hair. A text overlay says, "To deliver targeted hair benefits🚀". - 00:12–00:14 The camera pans between two bottles, one pink and one off-white. A text overlay labels them "GRO" and "GRO+". - 00:14–00:15 The camera is tight on the two bottles as text overlays appear showing the different benefits of each. "GRO reduces early shedding", "targets visible thinning GRO+." - 00:15–00:17 The camera is tight on the two bottles as text overlays appear showing the different benefits of each. "GRO promotes fuller-looking hair", "GRO+ improves look of density". - 00:17–00:18 The camera is tight on the two bottles as text overlays appear showing the different benefits of each. "GRO maintains existing hair", "GRO+ balances scalp". - 00:18–00:20 The camera focuses on fingers running through a scalp with thinning hair. A text overlay states, "Whether thinning shows up early or later...". - 00:20–00:23 The camera focuses on the two bottles again. A text overlay says, "There's a serum to support your hair journey 🫶🏼".

# Ad summary This ad features a woman in her bathroom speaking directly to the camera about her experience using Vegamour GRO hair serum. She shares a before-and-after photo to show the hair growth she has experienced, and applies the product to her hair. # Brand positioning Vegamour is presented as a brand that offers solutions for thinning hair. The brand aligns with a lifestyle of self-care and preventative beauty routines. The ad implies that Vegamour is a solution for hair thinning caused by stress, positioning it as a functional product that addresses a common concern. # Product The Vegamour GRO hair serum is a lightweight serum designed to combat hair thinning and shedding. It is applied directly to the scalp using a dropper. The serum is presented as a preventative measure for those experiencing hair thinning or shedding, or for those who want to start a preventative routine. The product is available in two sizes: a standard size and a jumbo size that provides a three-month supply. The smaller bottle is convenient for travel. The serum is lightweight and does not make hair greasy. # Visual style The ad has a polished UGC feel. It is shot in a bright bathroom with natural lighting. The editing style is simple, with static shots and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: This is just so nice to see because I was looking like this not that long ago and a lot of that is thanks to Vegamour. Text overlay: 00:00–00:01 / 00:01–00:01 TO SEE / 00:02–00:03 LOOKING LIKE THIS / 00:03–00:04 NOT THAT LONG AGO / 00:04–00:05 AND A LOT / 00:05–00:06 THANKS TO VEGAMOUR Visual: 00:00–00:02 A woman with fair skin, light pink blush, and light pink lipstick stands in a bathroom. Her brown hair is pulled back messily. She wears a beige linen shirt with a button. Behind her is a glass shower door, a white door, and a gray towel hanging on a rack. / 00:02–00:04 The woman points down as a small square video appears below her. The video shows the same woman with fair skin, light pink blush, and light pink lipstick. Her brown hair is pulled back messily. She is touching her hair at the temple. / 00:04–00:06 The woman stands in a bathroom. Her brown hair is pulled back messily. She wears a beige linen shirt with a button. Behind her is a glass shower door, a white door, and a gray towel hanging on a rack. # Funnel stage Consideration # Pain points The ad addresses the pain point of hair thinning, particularly around the temples, which the woman attributes to stress. She shows a before photo of her hair to illustrate the thinning she experienced. # Value propositions - The Vegamour GRO hair serum is the best and number one thing that has helped her along her hair journey. - The smaller bottle is convenient for travel. - The serum is lightweight and does not make your hair greasy. # Benefits - Combats hair thinning and shedding - Does not make hair greasy - Convenient for travel (smaller bottle) # Features - Lightweight serum - Available in two sizes: standard and jumbo (three-month supply) - Applied directly to the scalp using a dropper # Call to action None used. # Social proof - "I've been using the Vegamour GRO serum for over six months now" – Female 1 (Customer) - "It's just the best and the number one thing that has helped me along my hair journey" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 The woman begins by showing her hair and stating that she used to look different. - 00:03–00:06 She shows a before photo of her hair and says that her hair transformation is thanks to Vegamour. - 00:07–00:09 She states that it has been almost three months since she posted the before photo. - 00:10–00:12 She says that she is still staying consistent with Vegamour's GRO serum. - 00:13–00:17 She shows how much her baby hairs have grown since then. - 00:18–00:23 She says that over the last year, she started to notice thinning around her temples, with stress playing a big part in that. - 00:24–00:27 She says that she has been using the Vegamour GRO serum for over six months. - 00:28–00:34 She shows the jumbo serum, which is a three-month supply, and a smaller bottle that she loves to take with her when she travels. - 00:34–00:38 She says that it is the best and number one thing that has helped her along her hair journey. - 00:38–00:41 She applies the serum to her hair, stating that you just need a dropper a day. - 00:41–00:44 She says that it is so lightweight and does not make your hair greasy. - 00:45–00:48 She says that stress happens, but seeing this kind of progress makes her so glad she stuck with it. - 00:49–00:54 She says that if you are going through thinning or shedding or just want to start a preventative routine, this is 100% worth it.

# Ad summary This ad showcases Vegamour's GRO+ Advanced and GRO hair serums. The ad features a woman who shares her experience using the product and how it has helped her hair grow. # Brand positioning Vegamour is presented as a brand focused on hair wellness and growth through natural and effective products. The brand emphasizes visible results and addresses concerns about hair thinning and loss. The brand positions itself as a solution for those seeking to improve their hair density and overall hair health, aligning with values of self-care and confidence. # Product The ad features two hair serums: GRO+ Advanced Hair Serum and GRO Hair Serum. The GRO+ Advanced Hair Serum is highlighted for its ability to deliver visible results in as little as 90 days. Both serums are designed to promote hair growth and improve hair density. The products are presented as easy to incorporate into a daily routine, with the woman in the ad demonstrating how to apply the serum to her scalp. The ad addresses the purchase barrier of skepticism by showcasing the user's positive experience and visible results. # Visual style The ad has a polished and clean aesthetic, with soft lighting and a neutral color palette. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a focus on clear and direct communication. # Hooks Spoken: I've been using Vegamour for a year and a half now. [casual] Visual: 00:03–00:07 A woman with fair skin and light brown hair is centered in the frame, speaking directly to the camera. She is wearing a light-colored top. The background is a blurred, neutral tone. The lighting is soft and natural. The camera is stationary, capturing her upper body and face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hair thinning and hair loss, as explicitly stated by the woman in the ad: "I started using Vegamour because my hair was thinning and I was experiencing hair loss." # Value propositions - Visible results in as little as 90 days with GRO+ Advanced Hair Serum - Effective solution for hair thinning and hair loss # Benefits - Hair growth - Improved hair density - Addresses hair thinning and hair loss # Features - GRO+ Advanced Hair Serum - GRO Hair Serum - Visible results in as little as 90 days # Call to action None used. # Social proof - "I've been using Vegamour for a year and a half now" – Female 1 (Customer) - "I have seen so much hair growth since using Vegamour" – Female 1 (Customer) - "I have seen so much hair growth, and it has changed my hair" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a shot of the GRO+ Advanced and GRO hair serums underwater with bubbles. This visual is intended to capture attention and introduce the products in a visually appealing way. The perspective is from an observer, creating an aesthetic introduction. - 00:03–00:07 00:03–00:07 A woman appears on screen, directly addressing the audience. She states that she has been using Vegamour for a year and a half. This is intended to establish her credibility as a long-term user and build trust. The perspective is from the customer, sharing her personal experience. - 00:07–00:11 00:07–00:11 The woman shares that she started using Vegamour because her hair was thinning and she was experiencing hair loss. This is intended to highlight the problem that the product solves and resonate with viewers who have similar concerns. The perspective is from the customer, explaining her initial motivation. - 00:11–00:15 00:11–00:15 The woman states that she has seen so much hair growth since using Vegamour. This is intended to showcase the product's effectiveness and provide a positive outcome for viewers. The perspective is from the customer, sharing her positive results. - 00:15–00:18 00:15–00:18 The woman shows her hair, highlighting the new growth and overall improvement in hair density. This is intended to provide visual proof of the product's benefits and further build trust. The perspective is from the customer, demonstrating the visible results. - 00:18–00:21 00:18–00:21 The woman states that she uses the GRO+ Advanced Hair Serum, which delivers visible results in as little as 90 days. This is intended to provide specific product information and a clear timeline for expected results. The perspective is from the customer, endorsing a specific product. - 00:21–00:24 00:21–00:24 The woman demonstrates how she applies the serum to her scalp. This is intended to show how easy the product is to use and encourage viewers to incorporate it into their routine. The perspective is from the customer, providing a practical demonstration. - 00:24–00:27 00:24–00:27 The woman reiterates that she has seen so much hair growth and that Vegamour has changed her hair. This is intended to reinforce the product's benefits and leave a lasting impression on viewers. The perspective is from the customer, emphasizing her satisfaction. - 00:27–00:30 00:27–00:30 The ad concludes with a shot of the GRO+ Advanced and GRO hair serums. This is intended to reinforce the brand and product identity. The perspective is from an observer, providing a final visual of the products.

# Ad summary This ad features Vegamour GRO+ Advanced Hair Serum. It aims to encourage the viewer to stop scrolling if they're interested in improving their hair. # Brand positioning Vegamour positions itself as a provider of hair wellness solutions that are effective, safe, and rooted in natural ingredients. The brand aims to occupy the space of accessible luxury, promoting the idea that healthy, vibrant hair is achievable through scientifically-backed formulas. Their products are designed to be cruelty-free and eco-conscious, aligning with a lifestyle that values ethical and sustainable beauty practices. Vegamour pushes against the use of harsh chemicals and synthetic additives common in traditional hair care, emphasizing a holistic approach to hair health. # Product The advertised product is Vegamour GRO+ Advanced Hair Serum, a hair treatment designed to improve hair health and appearance. It is for individuals seeking to enhance their hair’s overall condition. The product comes in a 30mL bottle with a dropper for application. The serum addresses the barrier of hair quality by offering a solution for those looking to improve their hair. # Visual style The ad features a clean and minimalistic visual style. The product is the main focus, shot in a close-up to highlight details. The lighting is soft and diffused, creating a gentle and inviting feel. The background is kept simple and neutral to avoid distractions. The overall aesthetic aims to convey a sense of sophistication and product efficacy. # Hooks Headline: if your hair is perfect and there's nothing to improve, keep scrolling 👀👀 # Funnel stage Top of funnel (Awareness) # Pain points The pain point is a concern about hair that isn't deemed 'perfect'. The image suggests that if someone feels their hair could be better, they should consider the product. # Value propositions - None used # Benefits - None used # Features - Hair Serum - Sérum Capillaire - 30 mL/I FL OZ US # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product and delivers a message from the brand, highlighting its potential benefits for viewers who are not completely satisfied with their hair. # Storyline - The ad opens with a close-up of the Vegamour GRO+ Advanced Hair Serum bottle, capturing the viewer's attention. The intention is to immediately showcase the product and establish a focal point. The audience is experiencing it from the brand's perspective, presenting the product as the solution. - Text appears on the screen: “if your hair is perfect and there's nothing to improve, keep scrolling 👀👀” The message is a playful callout to the audience, acknowledging that not everyone needs the product. The intention is to create a sense of exclusivity and pique curiosity in those who feel their hair could benefit from improvement. The audience is experiencing it from the brand's perspective, indirectly suggesting that if viewers are still watching, they may have a need for the product.

# Ad summary This ad promotes Vegamour's GRO Hair Serum. The ad features a woman applying the serum to her scalp in front of a bathroom mirror. The ad highlights the claim that the scalp ages six times faster than the face and suggests that the serum supports healthy, fuller-looking hair. # Brand positioning Vegamour is presented as a brand focused on hair wellness and anti-aging for the scalp. The brand positions itself as a solution for maintaining healthy, fuller-looking hair by addressing the aging process of the scalp. The brand aligns with values of proactive self-care and scientific solutions for hair health. The brand positioning is functional, focusing on the performance of the product in supporting hair health. # Product The Vegamour GRO Hair Serum is a product designed to support healthy, fuller-looking hair. It is applied directly to the scalp using a dropper. The serum is for anyone concerned about hair health and maintaining a youthful appearance. The ad explicitly states that using the serum daily supports healthy, fuller-looking hair before shedding can start. The USP is that it addresses scalp aging, which is claimed to occur six times faster than facial aging. The ad addresses the purchase barrier of hair loss concerns by offering a proactive solution. # Visual style The ad has a clean, polished aesthetic with natural lighting. The editing style is static, with a single shot throughout the ad. The production quality is high, resembling a commercial. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:07 Your Scalp Ages 6x Faster Than Your Face Visual: 00:00–00:07: A woman with short brown hair and bangs stands in front of a bathroom mirror. She wears a white tank top and a delicate necklace. She is holding a small, pink bottle in her left hand and using a dropper in her right hand to apply serum to her scalp. The background is a white-tiled bathroom with a blurred reflection in the mirror. The camera is stationary and slightly zoomed in, focusing on her face and upper body. The lighting is soft and natural. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of premature scalp aging and potential hair thinning or loss. # Value propositions - Addresses scalp aging, which is claimed to occur six times faster than facial aging. # Benefits - Supports healthy, fuller-looking hair before shedding can start. # Features - Vegamour GRO Hair Serum # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer using the product in their daily routine. # Storyline - 00:00–00:02 The ad opens with a woman applying serum to her scalp in front of a mirror. - 00:00–00:07 Text overlay appears stating, "Your Scalp Ages 6x Faster Than Your Face." - 00:01–00:07 Additional text appears explaining that using Vegamour GRO Hair Serum daily supports healthy, fuller-looking hair before shedding can start.

# Ad summary A customer shares her experience with postpartum hair loss and how she is combatting it using Vegamour Biotin Gummies and Vegamour Gro Serum. # Brand positioning Vegamour is presented as a brand that offers solutions for hair loss, particularly postpartum hair loss. The brand is positioned as proactive and effective, providing products like biotin gummies and water-based hair serums to combat hair shedding and promote hair growth. The tone is empathetic and supportive, aligning with the needs and concerns of new mothers experiencing hair loss. # Product The ad features two Vegamour products: Biotin Gummies and Gro Serum. The Vegamour Biotin Gummies are chewable supplements designed to support hair growth and are described as "little tiny hearts." The Vegamour Gro Serum is a water-based serum designed to minimize shedding without leaving an oily residue. The ad highlights that best results from using the products are seen after 90 days of consistent use. The ad aims to convey that these products are effective solutions to postpartum hair loss. # Visual style The ad has a UGC-style aesthetic with a casual and authentic feel. The lighting appears natural, and the camera work is simple, with stationary shots and minimal camera movement. The editing style consists of straightforward cuts between scenes, which contribute to a conversational tone. The production quality is decent, giving a polished yet approachable vibe that mirrors content one might see on social media. The pacing is moderate, with cuts timed to coincide with shifts in the woman's dialogue. # Hooks Spoken: Female 1: My postpartum hair loss with my daughter was absolutely brutal. Text overlay: MY POSTPARTUM HAIR LOSS WITH MY DAUGHTER Visual: 00:00–00:02 A medium close-up shot shows a fair-skinned woman with shoulder-length brown hair, wearing a black shirt and a green puffer vest. She is indoors, in what appears to be a hallway. The background is slightly blurred, showing doorways and some clutter. She is speaking directly to the camera. Text overlay reads, "MY POSTPARTUM HAIR LOSS WITH MY DAUGHTER." # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of postpartum hair loss, specifically the feeling of hair coming out in clumps while showering, which the speaker describes as traumatizing. # Value propositions - The biotin gummies are like "little tiny hearts". - Water-based serum does not leave an oily residue. # Benefits - Minimal shedding in the shower # Features - Biotin Gummies - Gro Serum: water-based # Call to action None used. # Social proof - "Best results are seen after 90 days of consistent use." - "I have very minimal shedding in the shower." # Point of view - Customer 100% – The entire video is told from the point of view of a customer sharing her personal experience and testimonial about using the product. # Storyline - 00:00–00:04 The creator begins by discussing her experience with postpartum hair loss after having a daughter. - 00:01–00:04 She notes that it was a "brutal" experience, emphasizing the emotional impact of hair loss after pregnancy. The creator's perspective is conveyed through her tone and the visual imagery of hair loss she shares. - 00:04–00:08 She shares that the feeling of running her hand through her hair only for clumps of hair to come out in the shower was indescribable. - 00:10–00:12 The creator transitions to her second pregnancy, stating that she has taken a super proactive approach. - 00:12–00:18 She reveals that she is now two months into using Vegamour Biotin Gummies and Gro Serum. The shift in tone to being hopeful and proactive aims to reassure viewers that there are solutions available. - 00:18–00:22 She highlights that she loves the Gro Serum because it is water based and does not leave an oily residue. - 00:23–00:26 She shares that she takes the Biotin Gummies which are shaped like little tiny hearts. - 00:26–00:29 The creator emphasizes that best results are seen after 90 days of consistent use. - 00:29–00:40 She claims that she now has minimal shedding in the shower and that it just feels so good to know that what she is doing is working. She hopes to never have to experience the amount of hair loss she experienced with her daughter.

# Ad summary This ad showcases the Vegamour GRO serum and its visible effects after two months of consistent use. The creator applies the serum, highlighting ease of use and noticeable improvements in hair health, length, and reduced shedding. # Brand positioning Vegamour is positioned as a premium hair wellness brand offering solutions for hair health. The brand promotes a lifestyle focused on consistent self-care and aims to empower customers by helping them achieve stronger, longer hair. Vegamour challenges the norm of harsh chemical treatments often found in traditional hair care by offering products that prioritize natural ingredients and holistic well-being. The brand's functional focus is on providing effective hair growth and health solutions through consistent use, while its emotional positioning is centered on boosting confidence and happiness through improved hair appearance. # Product The Vegamour GRO serum is a hair serum designed to promote healthier, stronger, and longer hair. This product is intended for individuals experiencing hair shedding, breakage, or those who simply desire to improve their hair's overall appearance and length. Its key features include reducing hair shedding, promoting stronger hair, and improving hair length by reducing breakage. The serum is applied directly to the scalp and massaged in, highlighting its ease of use and integration into a daily routine. By emphasizing consistency, the ad addresses the purchase barrier of perceived complexity or time commitment, positioning the serum as a simple yet effective solution for hair health concerns. The ad tells the viewer that this product is worth buying for noticeable improvements in hair health and appearance with consistent use. # Visual style The ad has a natural, UGC-style aesthetic. The production quality is simple, with natural lighting and a stationary, selfie-style camera. The editing style consists of static shots, with no apparent cuts or transitions. The pacing is relaxed, with roughly one visual event per statement, allowing the creator's words to drive the narrative. # Hooks Spoken: 00:00–00:03: Okay, we're officially in month two of my New Year hair reboot with Vegamour. Text overlay: WE’RE OFFICIALLY IN MONTH TWO OF / MY NEW YEAR HAIR REBOOT WITH VEGAMOUR Visual: 00:00–00:02: A woman with wavy brown hair and fair skin is centered in the frame, shot from the chest up. She is wearing a white, floral-patterned dress. She is holding a pink bottle of Vegamour GRO serum with a dropper. The background is a neutral wall with diffused natural light. She is smiling and looking directly at the camera. The camera is stationary and selfie-style. / 00:02–00:03: The shot remains the same, but the woman gestures with her hands as she speaks, continuing to hold the product in her other hand. She maintains eye contact and a friendly expression. # Funnel stage Consideration # Pain points The ad addresses the frustration of hair shedding, hair breakage, and the desire for longer, stronger hair, signaled by the phrase "holiday hair hangover." # Value propositions - Reduced shedding and breakage promotes longer, stronger hair # Benefits - Less shedding - Less hair in the shower - Hair overall feels stronger - Length looks longer because there’s less breakage # Features - GRO serum # Call to action None used. # Social proof - "Now that I have stayed consistent, I really do notice the difference. There is less shedding, there is less hair in the shower, and my hair overall feels stronger. I’m also noticing that my length looks longer because there’s less breakage and that just makes me so happy." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a real user who has firsthand experience with the product and shares her personal results and application method. # Storyline - 00:00–00:03 The video starts with the creator announcing that she is in month two of her New Year hair reboot with Vegamour. This establishes the context of a multi-month product trial and sets the expectation for visible results. - 00:03–00:07 The creator mentions that the first month was about getting back into the routine after the "holiday hair hangover." This acknowledges a common lapse in self-care routines during the holiday season and positions the product as a solution for revitalizing hair after neglect, framing the trial in terms of recovery and consistency. - 00:08–00:15 The creator shares her positive experience, noting less shedding, less hair in the shower, and stronger-feeling hair overall. This acts as a testimonial, offering firsthand evidence of the product's effectiveness. - 00:16–00:22 The creator mentions her hair length looks longer due to less breakage, expressing her happiness with the results. This builds excitement and satisfaction, enhancing the product's desirability. - 00:23–00:27 The creator shows how she applies the GRO serum directly to her scalp and massages it in. This provides a product demo, emphasizing the simplicity and ease of incorporating the serum into a daily routine. - 00:27–00:33 The creator emphasizes that using the serum is "really not complicated" and "really all about consistency." This reinforces the ease of use and highlights the importance of sticking to the routine for optimal results, addressing potential consumer hesitation. - 00:33–00:37 The creator concludes by expressing that month two feels like a momentum and looking forward to month three. This provides a sense of ongoing progress and invites viewers to anticipate further positive changes, enhancing the sense of investment in the product.

# Ad summary A woman shares how the Vegamour GRO hair system has improved her hair strength, fullness, and scalp health. # Brand positioning Vegamour is positioned as a solution for hair repair. It is implied that the brand stands for hair health over simply hiding damage with extensions or clip-ins. The brand aligns with values of authenticity and long-term hair improvement. The brand positioning is functional, focusing on repair and health. # Product The featured product is the Vegamour GRO system, a hair care regimen designed to repair and strengthen hair. The ad explicitly mentions that after using the system, the user experienced improved hair strength, fullness, and scalp health. The ad highlights that the product is an alternative to hiding hair issues with extensions or clip-ins, emphasizing long-term hair health and overall confidence boost. # Visual style The ad has a UGC feel, with selfie-style camera work and natural lighting, creating a casual and relatable tone. The editing rhythm is relatively quick, with cuts timed to voiceover lines to emphasize key points and maintain viewer engagement. # Hooks Spoken: Female 1: I actually cannot believe / Female 1: That is what my hair used to look like Text overlay: 00:00–00:03 / THAT IS WHAT MY HAIR USED TO LOOK LIKE Visual: 00:00–00:02: The shot is selfie-style and shows the creator in a gray and red jacket in front of a white wall with a closed white door. In the upper right corner, there is an inset image of the creator with wet, frizzy hair and a black headband. She's smiling. # Funnel stage Middle of funnel (Consideration) # Pain points Hair is thin, fragile, and in bad shape. It needs repair, but the user doesn't want to hide it. # Value propositions - Provides a sustainable long-term solution, so you do not have to hide hair issues with extensions or clip-ins. # Benefits - overall hair strength - fullness - scalp health - confidence boost # Features - GRO system # Call to action None used. # Social proof - “I actually cannot believe that is what my hair used to look like” – Female 1 (Customer) - “The biggest shift for me has been my overall hair strength, fullness and scalp health.” – Female 1 (Customer) - “My hair started feeling so much fuller and healthier, which then led me to have such a confidence boost” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:02 The creator expresses disbelief at how her hair used to look, setting up a before-and-after reveal. This immediately establishes a problem and invites curiosity. This is told from the customer's perspective, using a tone of surprise and directness. - 00:02–00:13 The creator recounts taking out her hair extensions nine months prior and finding her hair in poor condition, emphasizing the need for repair rather than concealment. This reinforces the problem and introduces the product as a solution. This is told from the customer's perspective, using a tone of honesty and relatability. - 00:13–00:20 The creator introduces the Vegamour GRO system as the solution she consistently used. The biggest shift she experienced has been the overall hair strength, fullness, and scalp health. This highlights the product's benefits and establishes its effectiveness. This is told from the customer's perspective, using a tone of enthusiasm and conviction. - 00:20–00:32 The creator emphasizes that the shown hair is her real hair without extensions or clip-ins, reinforcing the product's results. She acknowledges that the change didn't happen overnight, but with time, her hair felt much fuller and healthier, leading to a confidence boost. This reinforces the product's benefits and manages expectations. This is told from the customer's perspective, using a tone of reassurance and personal satisfaction.

# Ad summary This ad features a creator who says Vegamour hair products have helped her hair grow and that she loves the products because they are clean, plant-based, hormone-free, and toxin-free. # Brand positioning Vegamour hair products are presented as high-quality, effective solutions for hair growth. The brand is positioned as clean, plant-based, hormone-free, and toxin-free, emphasizing its commitment to women's health. The ad focuses on the functional benefit of promoting hair growth while aligning with values of health-consciousness and natural ingredients. Vegamour pushes against the norm of using products with potentially harmful chemicals and hormones, offering a safer, more natural alternative. # Product The ad features the GRO Revitalizing Shampoo & Conditioner by Vegamour. These products are designed to promote hair growth using clean, plant-based ingredients. The products are for women who are health-conscious and want to avoid hormones and toxins in their hair care. The ad emphasizes that these products are hormone-free, toxin-free, and made with clean, plant-based ingredients. The USPs highlighted are hair growth and the products' commitment to overall health and hormone balance. The ad addresses the pain point of hair not growing and the desire for clean, safe hair products, focusing on why these products are worth trying for their natural and effective approach to hair growth. # Visual style The ad has a polished UGC feel, combining natural light with clean, neutral backgrounds. The editing style includes quick cuts to maintain a consistent pace, especially when transitioning between the speaker and product shots. The production quality is high-end, giving the ad a professional look despite the casual setting, aligning with the brand's positioning of clean and effective beauty solutions. There are no visual motifs in the ad. The pacing stays consistent throughout the ad. # Hooks Spoken: Female 1: Vegamour feels like the one thing that my hair's really been missing, and let me tell you why. Text overlay: Vegamour feels like the one thing (caption box) / that my hair's really been missing. (caption box) / And let me tell you why. (caption box) Visual: 00:00–00:02 The shot shows the midsection of a light-skinned woman with long brown hair, wearing a white tank top and green pleated pants. She is holding two tubes of Vegamour GRO Revitalizing Shampoo & Conditioner in front of her, with a soft, diffused light. The background is a plain, light wall. / 00:02–00:04 The camera shows a medium shot of the woman sitting cross-legged on a bed or couch in a green, pleated lounge set. She has long, wavy brown hair and is wearing a pearl necklace and multiple rings. The background is a neutral wall with a glimpse of a plant. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of hair not growing, even after trying multiple products. # Value propositions - Clean, plant-based ingredients promoting hair growth - Hormone-free and toxin-free products that actually work # Benefits - Hair growth - Overall health and hormone balance # Features - GRO Revitalizing Shampoo & Conditioner - Hormone-free - Toxin-free - Clean, plant-based ingredients # Call to action SHOP NOW # Social proof - "Vegamour feels like the one thing that my hair's really been missing" – Female 1 (Customer) - "The GRO Revitalizing Shampoo & Conditioner are my favorite products" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:04 The creator starts by saying Vegamour feels like the one thing her hair has been missing. - 00:04–00:09 The creator shares that she noticed her hair was not growing and that no products were helping. - 00:09–00:12 The creator says that she found Vegamour and shows off how much length her hair has gained. - 00:12–00:17 She says that the GRO Revitalizing Shampoo & Conditioner are her favorite products. - 00:17–00:21 The creator says that the products feel like they were made just for her and with women's health in mind. - 00:21–00:28 She shares that it's super important to her to find products that are clean and that aren't going to mess with her overall health and hormones. - 00:28–00:33 The creator says that she feels really good knowing that all of their products are made with clean, plant-based ingredients. - 00:33–00:34 She restates that is why she loves Vegamour. - 00:34–00:40 The creator says that Vegamour products are hormone-free and toxin-free and that they actually work.

# Ad summary This ad showcases the Vegamour GRO shampoo and conditioner, emphasizing its ability to fight frizz and provide shinier, smoother-looking hair. The ad uses a before-and-after format to demonstrate the product's effectiveness, highlighting the vegan keratin alternative that binds to hair and doesn't wash out. It concludes with a 20% off offer using code FB20 and promotes growth without compromise. # Brand positioning Vegamour positions itself as a hair wellness brand focused on growth without compromise. The brand emphasizes its use of a vegan keratin alternative, highlighting a commitment to cruelty-free and plant-based formulations. Vegamour aligns with a modern, conscious lifestyle, appealing to consumers who value ethical and sustainable beauty solutions. The brand challenges the need for traditional keratin treatments, which are often animal-derived, by offering a vegan alternative that delivers similar results. # Product The Vegamour GRO Shampoo and Conditioner are designed to fight frizz and provide shinier, smoother-looking hair. These products feature the first-ever vegan keratin alternative that binds to hair and doesn't wash out. The key selling point is the ability to achieve growth without compromise, appealing to users seeking effective, vegan hair care solutions. The products aim to transform hair, addressing the issue of frizz and promoting a healthier, more polished appearance. The ad highlights the tangible benefits of using the shampoo and conditioner, focusing on the visible improvement in hair texture and shine. # Visual style The ad has a polished, commercial aesthetic with a clean and bright presentation. It uses smooth transitions between shots and a consistent color palette of tans and beiges to match the product packaging. The editing rhythm is moderate, with cuts timed to the music. The before-and-after shots are clearly defined, emphasizing the product's effectiveness. The close-up shots of the product and hair washing are visually appealing, highlighting the texture and shine. # Hooks Text overlay: 00:00–00:02 FOR THOSE WHO WANT / 00:00–00:02 No Frizz Visual: 00:00–00:02 Four-way split screen. Top left: A young woman with tan skin, dark hair, dark eyes, and a white tank top under a white button-up stands against a beige wall. She smiles and shakes her wavy hair, looking directly at the camera. Top right: Two tan Vegamour shampoo/conditioner tubes sit against a white wall. Bottom left: Two tan Vegamour shampoo/conditioner tubes in a pink cardboard box are held in two tan hands with manicured nails. Bottom right: Top of the head of a person with tan skin and dark hair with their hands running through their hair. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of frizzy hair and the desire for a solution that provides lasting smoothness and shine. # Value propositions - The vegan keratin alternative fights frizz - Binds to hair and doesn't wash out for lasting results - Shinier, smoother looking hair from using the GRO Shampoo & Conditioner - Growth Without Compromise # Benefits - Fights frizz - Shinier, smoother-looking hair - Binds to hair and doesn't wash out # Features - Vegan keratin alternative - The GRO Shampoo & Conditioner # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 70% – The ad uses before-and-after shots of a customer to show the product's effects. - Brand 30% – The brand explains the product and its benefits in text overlays. # Storyline - 00:00–00:02 The ad opens with a split screen showing the same person with frizzy hair in the top left and sleek hair in the bottom right, the brand and product are shown in the other two quadrants. - 00:03–00:05 A shot of the two Vegamour product tubes with the overlaid text, "The GRO Shampoo & Conditioner." - 00:06–00:09 The ad transitions to a before-and-after shot of the same person, with the before shot labeled, "BEFORE" and then the after shot labeled, "AFTER." - 00:09–00:13 A demo of the shampoo being poured out of the bottle, as the overlaid text explains, "Fights Frizz With the First Ever Vegan Keratin Alternative." - 00:13–00:18 Close up shot of someone using the shampoo, as the text reads, "That Binds to Hair". The ad transitions to someone rinsing the shampoo out, as the text explains, "and Doesn't Wash Out." - 00:19–00:22 The ad returns to a shot of someone flipping their shiny, sleek hair, as the overlaid text states the benefit, "For Shinier, Smoother Looking Hair." - 00:22–00:24 The ad displays the Vegamour brand logo as well as the offer, "USE CODE FB20 FOR 20% OFF". - 00:25–00:27 The ad concludes with a shot of the Vegamour brand promise, "Growth Without Compromise". The ad displays the CTA, "SHOP NOW".

# Ad summary A woman demonstrates how to use Vegamour's GRO hair products to achieve voluminous hair that lasts for days. She applies the Uplift Styling Foam to damp hair after washing, blow-drying for extra volume. In between washes, she uses the GRO Dry Shampoo to absorb excess oil. She finishes by curling the front sections of her hair for added style. # Brand positioning Vegamour is presented as a brand focused on providing solutions for achieving voluminous hair that lasts between washes. The brand aligns with a lifestyle that values convenience and long-lasting results. Vegamour differentiates itself by offering products made without benzene and talc, addressing concerns about potentially harmful ingredients commonly found in other dry shampoos. The brand positioning is both functional, providing effective hair styling and maintenance, and emotional, empowering users to achieve their desired hair volume and style with confidence. # Product The ad features two Vegamour hair products: the GRO Uplift Styling Foam and the GRO Dry Shampoo. The Uplift Styling Foam is designed for use on damp hair after washing, providing volume without the crunchy stiffness of traditional styling products. It is applied from roots to ends to maximize volume and lift. The GRO Dry Shampoo is used in between washes to refresh the hair and absorb excess oil. It is formulated without benzene and talc, making it a safer alternative to other dry shampoos. Together, these products offer a comprehensive solution for achieving and maintaining voluminous hair throughout the week. # Visual style The ad has a polished UGC feel, with a clean and well-lit bathroom setting. The editing style is smooth with quick cuts to highlight product application and results. The production quality is high-end, supporting the intended tone of an informative and trustworthy product demonstration. The pacing is consistent, with cuts timed to key product actions and voiceover lines. # Hooks Spoken: This is my day three hair. [normal delivery] Visual: 00:00–00:02: A woman with long, wavy dark brown hair and a black tank top stands in a bathroom with a white door and a towel hanging in the background. She faces the camera directly and gestures with her hands as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of maintaining voluminous and fresh-looking hair throughout the week between washes. This is signaled by the opening line: "This is my day three hair," implying that hair typically loses its volume and freshness after a few days. # Value propositions - Achieve voluminous hair that lasts all week with a simple two-step routine. - Maintain fresh and voluminous hair between washes with a dry shampoo that is safe and free of harmful chemicals. # Benefits - Big, sexy, voluminous hair - Lasts through the week in between washes - Volume without the crunchy stiffness - Absorbs excess oil # Features - Uplift Styling Foam - GRO Dry Shampoo - Made without benzene and talc # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal hair care routine and experience with the product. # Storyline - 00:00–00:08 The creator introduces her day three hair and promises to share how to achieve big, sexy, voluminous hair that lasts all week between washes. - 00:08–00:13 She presents the Vegamour set as the perfect gift for oneself or someone on a holiday shopping list. - 00:13–00:23 The creator demonstrates using Vegamour's Uplift Styling Foam on damp hair after washing, applying it from roots to ends for volume without stiffness. - 00:23–00:24 She recommends using a blow dryer for extra volume and lift. - 00:24–00:30 The creator introduces the GRO Dry Shampoo for refreshing hair between washes, highlighting its ability to absorb excess oil. - 00:30–00:32 She demonstrates spraying the dry shampoo onto her hair. - 00:32–00:36 The creator emphasizes that the dry shampoo is made without benzene and talc, unlike other dry shampoos. - 00:36–00:41 She explains that after using the dry shampoo, she will touch up her hair and curl the front sections. - 00:41–00:43 The creator shows off the final voluminous hairstyle.

# Ad summary This ad highlights a problem, stress-induced hair shed, and offers a solution: Vegamour GRO Hair Serum. # Brand positioning Vegamour is presented as a solution to hair wellness, particularly for issues like stress-induced hair shedding. The brand appears to prioritize scientific solutions, as presented by the ad's focus on problem and solution, providing a product designed to address the specific concern of stress-related hair loss. By offering products like the GRO Hair Serum, Vegamour positions itself as a provider of targeted treatments within the competitive hair wellness market. # Product The ad features Vegamour GRO Hair Serum, a product designed to combat hair shedding, particularly when caused by stress. It is packaged in a light pink bottle with a dropper applicator. The label indicates it is a hair serum, also described as "Sérum Capillaire," suggesting it’s formulated to improve hair health and reduce shedding. The primary selling point is its ability to address hair shedding induced by stress, which the ad frames as a common concern with a specific solution. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation. The production quality is high, with even lighting and a neutral color palette. The design incorporates a platform-native style, mimicking a search bar interface, which helps to grab attention in-feed. # Hooks Headline: THE SEARCH: # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of hair shedding caused by stress. A customer is presented searching "How to reduce stress-induced hair shed." # Value propositions - The ad offers a direct solution to the problem of stress-induced hair shed via a hair serum. # Benefits - Reduce stress-induced hair shed # Features - Hair Serum - Sérum Capillaire # Call to action None used. # Social proof - None used. # Point of view - Customer: At the top, the search bar containing "How to reduce stress-induced hair shed" presents the problem from a customer's point of view, highlighting their concern and intent. - Brand: The presentation of the Vegamour GRO Hair Serum bottles as a solution reflects the brand's perspective, offering a product to address the customer's search query. # Storyline - The ad begins by illustrating a common problem: a user's search for "How to reduce stress-induced hair shed." This is conveyed from the customer's perspective, framing the initial need and setting up the problem to be solved. - The ad then transitions to presenting the Vegamour GRO Hair Serum as the solution. This is shown from the brand's perspective, offering a product that addresses the customer's initial search query. The bottles are arranged in a row, conveying reliability and availability.

# Ad summary This ad for Vegamour's GRO Hair Serum highlights a study in which 93% of participants saw less shedding. Before and after photos provide visual proof of the serum's efficacy. # Brand positioning Vegamour is presented as a purveyor of premium hair wellness products. By featuring scientific study results and a before-and-after comparison, the brand aims to position itself as a data-driven, reliable solution for hair-related concerns. The brand promotes a sense of confidence and assurance in their customers by showcasing tangible results and expert-backed formulas, appealing to those seeking effective and trustworthy solutions. # Product The product featured is Vegamour's GRO Hair Serum, designed to reduce hair shedding. The ad highlights that in a 120-day consumer perception study, 93% of participants reported seeing less shedding after using the serum once daily. The serum is packaged in a light pink bottle with a dropper applicator. The advertised serum is marketed as a solution for those experiencing hair shedding, addressing the frustration of hair loss with a promise of visible improvement. # Visual style The ad features a clean and minimalist visual style, with a focus on showcasing the product and results. The background is a neutral off-white. The before-and-after photos have a UGC feel, likely taken on a smart phone in a home. The product shot is professionally lit to highlight the packaging and serum texture. Overall, the design aims for a balance of clinical credibility and approachable authenticity. # Hooks Headline: 93% saw less shedding* # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies that excessive hair shedding is the primary pain point. This is visually highlighted through the before photo, where hair looks unkempt. The headline aims to resolve this frustration by promising reduced shedding. # Value propositions - 93% saw less shedding # Benefits - less shedding # Features - GRO Hair Serum # Call to action None used. # Social proof - *Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily. # Point of view - Brand: The top caption and lower product block convey the brand's messaging about its efficacy and product details. - Customer: The before-and-after photos show results from the customer's perspective, highlighting the potential benefits of using the product. # Storyline - The ad begins by calling out that “93% saw less shedding*” after using the product, establishing a data-driven claim. The claim is coming from the brand, with the asterisk drawing viewers' eyes to a disclaimer about the study parameters. - The middle of the ad showcases a 'before and after' photo set, positioned from the customer's perspective, so the viewer can directly compare the appearance of hair before and after using the GRO Hair Serum. This progresses the narrative by offering visual evidence to support the 'less shedding' claim. The customer's perspective builds trust and demonstrates the product's effectiveness. - The lower portion of the ad features the product bottle, reinforcing brand recognition and product presentation. The brand is showcasing the product from its own perspective to further anchor the solution being presented. This final visual reinforces the brand and product as a reliable option for achieving the previously stated benefits.

# Ad summary Image ad promoting Vegamour's GRO Hair Serum, featuring a statistic about reduced shedding, before and after photos demonstrating hair improvement, and a product shot. The ad aims to showcase the product's effectiveness in reducing hair shedding. # Brand positioning Vegamour is presented as a modern hair wellness brand focused on providing solutions for hair-related issues, particularly hair shedding. The brand uses scientific claims and visual evidence to position its products as effective solutions. The brand's clean aesthetic and focus on measurable results suggest it appeals to consumers who value both science-backed solutions and visible improvements. Vegamour aims to occupy a space in the consumer's mind as a provider of reliable, effective hair wellness products that address specific concerns like hair shedding, bridging the gap between natural ingredients and proven results. # Product The advertised product is Vegamour's GRO Hair Serum, designed to reduce hair shedding. It is presented as a solution for individuals experiencing concerns about hair thinning. The product is available in liquid form, and it is packaged in a blush pink bottle with a dropper for easy application. The ad explicitly states that in a consumer perception study, 93% of participants saw less shedding after using the serum. This statistic serves as a key selling point, addressing the barrier of skepticism by presenting data-backed evidence of the product's efficacy. # Visual style The ad has a clean and minimalist aesthetic, using soft lighting and a neutral color palette. The production quality appears highly polished, indicating a studio-shot approach. The grid layout organizes the elements in a clear, easily scannable format. The image treatment includes background removal and color grading to ensure consistency and focus on the product and results. The typography is integrated in a straightforward manner, with legible fonts and clear hierarchy. This visual style aims to project a sense of sophistication and reliability, enhancing the perception of the product as a scientifically-backed and effective solution. # Hooks Headline: 93% saw less shedding* # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the frustration of hair shedding, particularly thinning hair lines. The before photo clearly shows a thinning hairline, highlighting the problem. # Value propositions - 93% saw less shedding # Benefits - less shedding # Features - GRO Hair Serum # Call to action None used. # Social proof - "Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily." # Point of view - Brand: This POV appears in the main statistic, the product shot, and the asterisked disclaimer; these are statements made by or about the brand and its product. - Customer: This POV appears in the before and after photos, showing their hair; the ad is clearly suggesting that the customer's personal outcome with the product matters most. - External source: This POV is presented through the disclaimer text at the bottom noting that the statistic is from a consumer perception study; this supports the ad’s claims and offers third-party validation. # Storyline - The ad begins by stating that "93% saw less shedding*" after using the product, a statistic designed to immediately grab attention and establish credibility. This information is communicated from the brand's perspective, showcasing a key benefit of using the GRO Hair Serum. - Next, the ad presents a visual comparison using "BEFORE" and "AFTER" images of a woman's hairline. This comparison aims to provide tangible evidence of the product's effectiveness. The audience experiences this from the perspective of a potential customer, observing the visible difference and imagining similar results. - The ad concludes with a close-up shot of the GRO Hair Serum bottle, reinforcing the product's branding and providing a visual anchor for the information presented. The brand's perspective is present here, finalizing the narrative by connecting the shown results back to their product.

# Ad summary This ad features a creator describing her Vegamour hair wellness routine for thicker, fuller hair. She states that she had to level up her hair wellness routine because she struggles with bald spots and hair shedding all over her head. She proceeds to demo the products she uses in the Vegamour GRO hair system including: GRO Revitalizing Shampoo and Conditioner, GRO Hair Serum, and GRO Biotin Gummies. # Brand positioning Vegamour is presented as a solution for those struggling with hair loss and thinning. The brand offers a range of products focused on hair wellness, positioned as a way to achieve thicker, fuller hair and address issues like bald spots and excessive shedding. Vegamour emphasizes a holistic approach, combining topical treatments with internal supplements like biotin gummies. The brand aligns with a lifestyle that values self-care and proactive solutions for hair health, implicitly pushing against the acceptance of hair loss as inevitable and instead promoting the idea that it can be actively combated with the right routine. # Product The ad promotes the Vegamour GRO line, which includes several products working together. First, the Vegamour GRO Revitalizing Shampoo and Conditioner are a gentle, everyday system for hair wellness. A little goes a long way. Next, Vegamour GRO Hair Serum is used to help reduce shedding. It comes in a regular size for travel and a jumbo size for everyday use. Finally, the GRO Biotin Gummies are dietary supplements taken to help from within; they are heart shaped and are positioned as a fun and easy way to support hair health. # Visual style This ad has a casual, UGC-style aesthetic, lending it an authentic feel. The editing style includes frequent jump cuts, which contribute to a fast-paced rhythm. The production quality appears to be a blend of selfie-style recording and slightly more polished shots, suggesting a hybrid approach. This supports the intended tone of a relatable customer testimonial while still maintaining a level of visual appeal. The ad maintains a consistent pace of about 25-30 cuts per minute, and text, product actions, and transitions are timed to the voiceover lines. # Hooks Spoken: Female 1: Do you see that? Oh my gosh, my bald spot is finally filling in! [Enthusiastic] Text overlay: MY BALD SPOT IS FINALLY FILLING IN Visual: 00:00–00:05 Close-up shot of a woman with long dark hair, light skin and full glam. She is wearing a fluffy white robe and gold hoop earrings. She is looking directly at the camera, smiling, and using both hands to pull her hair apart at the top of her head in order to reveal a bald spot on her scalp. # Funnel stage Consideration # Pain points The pain point is struggling with hair thinning, bald spots, and hair shedding all over the head. “I struggle with bald spots and hair shedding all over my head.” # Value propositions - A little goes a long way with the Vegamour GRO Revitalizing Shampoo and Conditioner. - Vegamour GRO Hair Serum comes in a regular size for travel and a jumbo size for everyday use. - GRO Biotin Gummies are heart shaped so you can have fun while supporting your hair health. # Benefits - Thicker, fuller hair - Bald spot support - Helps reduce shedding # Features - Vegamour GRO Revitalizing Shampoo and Conditioner - Vegamour GRO Hair Serum - GRO Biotin Gummies # Call to action If you have any questions, let me know. # Social proof - “Do you see that? Oh my gosh, my bald spot is finally filling in!” – Female 1 (Customer) - “A little goes a long way and this has really helped my hair.” – Female 1 (Customer) - “This helps reduce shedding.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer sharing her personal experience and routine. # Storyline - 00:00–00:05 The creator points to a bald spot on her head. - 00:05–00:10 She states that she struggles with bald spots and hair shedding all over her head. - 00:10–00:13 She had to level up her hair wellness routine. She holds up all the Vegamour products she uses. - 00:13–00:17 She identifies it as her Vegamour GRO routine for thicker, fuller hair and bald spot support. - 00:17–00:21 She says she washes her hair first with Vegamour GRO shampoo and conditioner. - 00:21–00:25 She continues saying that a little goes a long way and that it has really helped her hair. - 00:25–00:28 She says she then uses her Vegamour GRO hair serum. - 00:28–00:34 She states that there is a regular size for travel and a jumbo size for everyday use. - 00:34–00:40 She says to put it on your bald spot all over the scalp and massage it in. - 00:40–00:42 She says that this helps reduce shedding. - 00:42–00:46 She states she takes GRO biotin gummies to help from within. - 00:46–00:49 She says they are heart shaped and how cute. - 00:51–00:54 She states that the secret is consistency and you got this. - 00:55–00:59 She declares that this is your sign to level up your hair wellness routine for thicker, fuller hair. - 01:00–01:03 She asks to let her know if you have any questions, ending with blowing a kiss.

# Ad summary This ad compares Vegamour's GRO hair serum and GRO+ Advanced hair serum, highlighting the different needs that each addresses. It uses text overlays and close-up shots of the products to convey how each works. # Brand positioning Vegamour is presented as a beauty brand that positions itself in the wellness category by focusing on hair health rather than just appearance. The brand offers solutions for both preventative and corrective hair care. Vegamour aligns with a conscious lifestyle by being vegan. The brand occupies the space of scientifically-backed, natural hair wellness, appealing to consumers seeking sustainable, effective solutions without harsh chemicals. The brand aims to meet consumers wherever they are in their hair wellness journey. # Product The ad features two hair serums: GRO Hair Serum and GRO+ Advanced Hair Serum. GRO Hair Serum supports healthy follicles and helps stop shedding before it starts; the ad presents it as a daily defense for fuller, thicker-looking hair. This product is tailored for those looking to maintain hair vitality and prevent early signs of thinning. GRO+ Advanced Hair Serum goes deeper to help address thinning and renew scalp health; it’s presented as intensive care for visibly thinning hair, making it suitable for those experiencing visible shedding and seeking to restore hair density and scalp balance. Both serums are presented as easy to use by placing the serum into the top of the bottle. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product's features. It uses static shots and smooth transitions to present information clearly and efficiently. The production quality is high, lending a professional and trustworthy feel to the ad. The use of rounded corner text overlays and pastel backgrounds create a soft, modern aesthetic. The pacing is moderate, with cuts timed to the music beats, enhancing the ad’s rhythm and engagement. # Hooks Text overlay: 00:00–00:10 GRO vs GRO+ / 00:00–00:10 Which hair serum is right for you Visual: 00:00–00:10 Two bottles of Vegamour hair serum are placed on a white surface against a solid neutral background. The bottle on the left has pink packaging and the bottle on the right has off-white packaging. Above the bottles, a white rounded-corner rectangle text overlay reads “GRO vs GRO+” and “Which hair serum is right for you”. Rounded rectangle text overlays are shown that display the serum's qualities: Preventative, Early signs of thinning, Preserves hair vitality are listed for the GRO Hair Serum (pink bottle) and Corrective, Visible shedding, Restores hair density & scalp balance for the GRO+ Advanced Hair Serum (off-white bottle). # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of hair thinning and shedding. It addresses the need for solutions that cater to both early prevention and more advanced hair concerns. "Visible Shedding" signals the frustration for those whose hair has already begun to thin. # Value propositions - GRO Hair Serum: Daily defense for fuller, thicker-looking hair - GRO+ Advanced Hair Serum: Intensive care for visibly thinning hair # Benefits - Daily defense for fuller, thicker-looking hair! - Intensive care for visibly thinning hair! # Features - GRO Hair Serum supports healthy follicles & helps stop shedding before it starts - GRO+ Advanced Hair Serum goes deeper to help address thinning & renew scalp health # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official brand perspective, with product features and benefits communicated directly through text overlays and product visuals. # Storyline - 00:00–00:10 00:00–00:10 The ad presents a side-by-side comparison of Vegamour's GRO Hair Serum and GRO+ Advanced Hair Serum. This sets the stage for distinguishing their different benefits. - 00:10–00:15 00:10–00:15 The ad shows the GRO Hair Serum up close, along with text that states that it supports healthy follicles and helps stop shedding before it starts. This emphasizes its preventative qualities. - 00:13–00:15 00:13–00:15 A dropper is shown dispensing the serum back into the bottle. The accompanying text states to think of GRO as your daily defense for fuller, thicker-looking hair! - 00:15–00:21 00:15–00:21 The ad shows the GRO+ Advanced Hair Serum up close, along with text that states it goes deeper to help address thinning & renew scalp health. This highlights the advanced serum's corrective benefits. - 00:18–00:21 00:18–00:21 A dropper is shown dispensing the serum back into the bottle. The accompanying text states to think of GRO+ as intensive care for visibly thinning hair! - 00:21–00:26 00:21–00:26 The ad shows a pink floral background with the Vegamour logo and a Shop Now CTA, encouraging immediate purchase.