How DJI Advertises on Meta

# Ad summary This ad showcases the DJI Osmo Mobile 8, a smartphone stabilizer and vlogging tool. The ad features an unboxing, shows the Apple DockKit feature, and demonstrates the stabilizer's smooth 360° pan rotation and comfortable grip for low-angle shots. # Brand positioning DJI is presented as an innovative and high-quality tech company specializing in camera stabilization and vlogging tools. The brand aims to occupy a space in the consumer's mind as a reliable and advanced provider of equipment for content creators, offering products that enhance video recording capabilities. DJI appeals to a tech-savvy audience who value performance and ease of use. The brand seems to ignore the norm of complex setups, focusing instead on providing a simple user experience for all content creators. # Product The DJI Osmo Mobile 8 is a smartphone stabilizer designed to enhance video recording capabilities. It features an Apple DockKit for effortless tracking, providing seamless 360° pan rotation and an ultra-comfortable grip for low-angle shots. This product is for content creators who want to achieve smooth, professional-looking videos with minimal effort. The design includes intuitive controls for easy operation and compatibility with smartphones. The stabilizer is presented as a user-friendly tool that eliminates shaky footage and allows for dynamic and creative video capture. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the product's features. The editing style includes quick cuts and smooth transitions to highlight different aspects of the DJI Osmo Mobile 8. The production quality appears polished, combining both studio-style shots and first-person perspectives to demonstrate real-world usage. The pacing is consistent with the up-beat tempo, maintaining viewer engagement through rapid visual changes. The cuts, text, and product actions are timed to the music beats. # Hooks Spoken: 00:00–00:01: [Singing] You ready boy, come on, come on. Text overlay: 00:00–00:02: UNBOXING / 00:00–00:02: DJI Osmo Mobile 8 / 00:00–00:02: RAD Visual: 00:00–00:02: Overhead shot of a person with tattooed forearms placing the DJI Osmo Mobile 8 packaging on a desk. A white text overlay reads "UNBOXING" on top of "DJI Osmo Mobile 8" with "RAD" underneath. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the difficulty in capturing smooth, stable video footage with a smartphone. # Value propositions - Easy to use with Apple DockKit feature. - Comfortable design for creating all types of dynamic shots. # Benefits - Effortless Tracking - Smooth and dynamic video capture - Comfortable handling for creative shots # Features - Apple DockKit feature - Seamless 360° Pan Rotation - Ultra-Comfortable Grip for Low-Angle Shots # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented entirely from the perspective of someone unboxing and demonstrating the product. # Storyline - 00:00–00:05 An individual unboxes the DJI Osmo Mobile 8. - 00:06–00:08 The ad then transitions to demonstrating its compatibility with Apple DockKit by showing the phone's tracking dock app. - 00:08–00:10 After showing compatibility with the Apple DockKit, the ad showcases the function buttons of the device. - 00:10–00:13 The ad displays the effortless 360° pan rotation as the device turns a full circle with the phone attached. - 00:13–00:15 The ad transitions back to showcasing the function buttons of the device. - 00:15–00:18 The ad again demonstrates the effortless 360° pan rotation, but this time, in an up-close view. - 00:18–00:22 Finally, the ad concludes by showcasing the device's ultra-comfortable grip for low-angle shots. - 00:22–00:32 The ad then showcases the effortless 360° pan rotation again from the first-person perspective.

# Ad summary This ad showcases the DJI Osmo Mobile 8, a device designed to help you make your phone footage buttery smooth. The ad highlights two brand-new upgrades: the Apple Dock Kit and infinite 360 pan rotation. # Brand positioning The ad presents DJI as an innovative and high-quality brand in the videography space that is pushing boundaries, by creating tools that make phone footage look cleaner, smoother, and more professional. The brand is positioned as a provider of premium tools that are easy to use. The brand promotes a lifestyle of creating high-quality content for personal and professional use, implying that content creation is important to the consumer. DJI aims to empower users, to easily enhance their phone videography, making it the easiest upgrade you make this year. # Product The DJI Osmo Mobile 8 is a device designed to make your phone footage buttery smooth. This gimbal features the Apple Dock Kit for effortless tracking. Just set it down, press record, and it follows you automatically, even through the native iPhone camera app. This mobile device features infinite 360 pan rotation, letting you create those insane spinning shots. The grip is also improved and more comfortable for low-angle shots. The detachable light with a Lidar scanner is amazing for low-light situations. If you want your phone content to look cleaner, smoother, and way more professional, this might be the easiest upgrade you make this year. # Visual style The ad has a clean and modern aesthetic with bright and even lighting. The editing style includes quick cuts and smooth transitions. The production quality is polished, and the pacing is consistent throughout the ad. The visuals are timed to match the music. # Hooks Spoken: This is how you can make your phone footage buttery smooth. Text overlay: This is how you can (in white cursive) / phone footage (in white cursive) / buttery smooth (in white cursive) Visual: 00:00–00:01: A close-up shot of a black device, presumably the DJI Osmo Mobile 8, against a blurred background. A finger presses a button on the device. The lighting is soft and diffused, highlighting the device's texture. / 00:01–00:02: A medium shot shows a person holding the DJI Osmo Mobile 8 with a phone attached. The background includes a light gray wall, a side table, a decorative figurine, and a framed piece of art. The lighting is bright and even, creating a clean and modern aesthetic. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that creating smooth, professional-looking footage with a phone is difficult. "This is how you can make your phone footage buttery smooth." # Value propositions - Effortless tracking with Apple Dock Kit - Create insane spinning shots with infinite 360 pan rotation - Improved grip for comfortable low angle shots - Easiest upgrade to make for cleaner, smoother, more professional phone content # Benefits - Buttery smooth phone footage - Automatic tracking - Insane spinning shots - More comfortable low angle shots - Amazing for low light situations - Cleaner phone content - More professional phone content # Features - Apple Dock Kit for effortless tracking - Infinite 360 pan rotation - Improved grip - Detachable light with LiDAR scanner # Call to action None used. # Point of view - Brand 100% – The entire video shows the brand, DJI, voice. # Storyline - 00:00–00:01 Close up of a finger pressing a button on a black device with white text overlay appears. - 00:01–00:02 00:01–00:02: A phone is shown attached to the DJI Osmo Mobile 8, and the device is moving to capture the footage. - 00:02–00:03 00:02–00:03: The DJI Osmo Mobile 8 packaging is held to the camera. - 00:03–00:04 00:03–00:04: The DJI Osmo Mobile 8 is held, demonstrating the carrying case. - 00:04–00:07 00:04–00:07: The DJI Osmo Mobile 8 is held and shown extending from a compact position into a longer position. - 00:07–00:08 00:07–00:08: The DJI Osmo Mobile 8 is shown docked, this clip introduces the Apple Dock Kit. - 00:08–00:09 00:08–00:09: A phone shows a notification, Tracking Dock. - 00:09–00:12 00:09–00:12: The DJI Osmo Mobile 8 docks with a phone and then rotates to follow the subject in the frame. - 00:12–00:16 00:12–00:16: A hand presses a button on the DJI Osmo Mobile 8, highlighting its use. - 00:16–00:20 00:16–00:20: The DJI Osmo Mobile 8 with the phone attached rotates 360 degrees to demonstrate the pan rotation feature. - 00:20–00:22 00:20–00:22: Footage captured with the DJI Osmo Mobile 8 is shown. - 00:22–00:23 00:22–00:23: The DJI Osmo Mobile 8 grip is shown. - 00:23–00:25 00:23–00:25: Footage captured with the DJI Osmo Mobile 8 is shown. - 00:25–00:29 00:25–00:29: The detachable light with a Lidar scanner is demonstrated. - 00:29–00:34 00:29–00:34: Various shots captured with the DJI Osmo Mobile 8 are shown. - 00:34–00:39 00:34–00:39: The DJI Osmo Mobile 8 is held and operated to demonstrate the ease of use.

# Ad summary A video ad comparing the video quality of the DJI Osmo Pocket 3 and the iPhone 16. The ad shows a man walking through an outdoor landscape, with split-screen footage that compares the video quality of both devices. # Brand positioning The ad promotes the DJI Osmo Pocket 3, positioning it as a high-quality, stabilized vlogging camera that stands up to the latest iPhone. The DJI brand is not explicitly mentioned, but is implied by the product name. The brand seems to promote functional performance, showing its latest product in action and allowing the viewer to assess the quality themselves. # Product The ad features the DJI Osmo Pocket 3, a compact vlogging camera. The ad does not state how it works, but shows it being used to capture stabilized video footage in an outdoor setting. The DJI Osmo Pocket 3 is presented as a viable alternative to the iPhone 16, in terms of video quality. # Visual style The ad has a UGC feel, with footage of a man in an outdoor landscape. The footage alternates between medium and wide shots, with static shots. The editing is simple and straightforward, as the video relies on the split-screen comparison, which is in sync with the song. The production quality is high, the footage is clean, and well-lit. # Hooks Spoken: 00:00–00:01 [Rapping] I mean where the fuck should I really even start? Text overlay: 00:00–00:02 COMPARING / 00:00–00:03 IPHONE 16 Visual: 00:00–00:02 Medium shot of a Black smartphone on a tripod against a blurred beige background. The front-facing camera is on, and it is being used as a mirror. A light-skinned man with blond hair and a mustache is looking into the camera. He is wearing a white T-shirt, and pointing to his left. Text on the screen reads "COMPARING IPHONE 16" then "OSMO POCKET 3." # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Get great video quality with the DJI Osmo Pocket 3 # Benefits - Comparable quality to the iPhone 16 # Features - Footage quality of the DJI Osmo Pocket 3 # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of an influencer using the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with the front-facing camera of a phone, being used as a mirror. Text on the screen reads "COMPARING IPHONE 16" then "OSMO POCKET 3." The intention is to introduce the brands that will be compared in the video. - 00:02–00:25 00:02–00:25 For the remainder of the video, a split-screen is used to show simultaneous video from both the DJI Osmo Pocket 3 (top half of the screen) and the iPhone 16 (bottom half of the screen). The footage is a man walking through an outdoor desert landscape. The intention is to let the viewer decide which product has the better video quality.

# Ad summary The ad demonstrates how to create cinematic reels using the Osmo Pocket 3. It showcases various shots and settings that the product is capable of. # Brand positioning This ad presents Osmo Pocket 3 as a user-friendly and versatile camera that empowers creators to capture professional-quality, cinematic content effortlessly. The brand focuses on simplicity and mobility, offering a compact design without sacrificing advanced features. Osmo Pocket 3 aims to bridge the gap between professional filmmaking and on-the-go content creation, appealing to both amateur and experienced videographers seeking high-quality footage in a portable package. # Product The Osmo Pocket 3 is a compact, handheld camera designed for creating smooth, cinematic videos on the go. It features a built-in gimbal for stabilization, ensuring steady shots even when the user is in motion. The product appears to be targeted towards content creators, travelers, and anyone looking to easily capture high-quality footage without bulky equipment. The ad emphasizes its ability to create professional-looking reels with ease, featuring settings of 4K 30fps, D-Log M, and 1/60secs. # Visual style The ad uses a split-screen format to showcase the camera in use alongside the footage it captures. The aesthetic is clean and high-quality, with well-lit scenes and sharp resolution. The editing is quick and dynamic, with fast cuts between different locations and camera angles. The overall feel is polished and professional, aiming to highlight the cinematic capabilities of the Osmo Pocket 3. # Hooks Spoken: [Music playing] Text overlay: SHOT ON Osmo Pocket 3 / How to get Cinematic Reels Visual: 00:00–00:02 The screen is split in half horizontally. In the top half, a woman wearing a white top, black skirt, and a patterned headscarf walks away from the camera on a light brown, stone pathway surrounded by tan-colored, ancient-looking buildings under a cloudy sky. The bottom half of the screen shows a person's hand holding a black Osmo Pocket 3 camera, with the same background visible on the camera's screen. / 00:02–00:04 The screen is split in half horizontally. In the top half, the same woman walks away from the camera in a rocky, red-dirt landscape with a village built into a hillside in the distance under a clear, blue sky. The bottom half of the screen shows a person's hand holding the black Osmo Pocket 3 camera, with the same background visible on the camera's screen. / 00:04–00:05 The screen is split in half horizontally. In the top half, the same woman walks away from the camera through a colonnade with tall, light brown columns decorated with teal and pink patterns. The bottom half of the screen shows a person's hand holding the black Osmo Pocket 3 camera, with the same background visible on the camera's screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of capturing shaky or unprofessional-looking videos when on the go, suggesting that the Osmo Pocket 3 solves this issue with its stabilization features and high-quality settings. # Value propositions - The Osmo Pocket 3 allows you to create cinematic reels with its compact design and stabilization features. - The ad highlights the quality and ease of use for creating professional-looking videos, as seen from "shot on the Osmo pocket 3" # Benefits - Create smooth, cinematic videos on the go - Achieve professional-looking reels with ease # Features - Compact, handheld camera - Built-in gimbal for stabilization - 4K 30fps settings - D-Log M setting - 1/60secs setting # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is shown from the perspective of a demonstration of the brand's Osmo Pocket 3 camera. # Storyline - 00:00–00:05 The top half of the screen displays a woman walking through various scenic locations, such as ancient ruins and architectural sites, while the bottom half of the screen displays a hand holding the Osmo Pocket 3. - 00:05–00:07 The ad displays a screen with the words "ROTATE YOUR PHONE" and arrows indicating the direction in which to rotate the phone. - 00:07–00:15 With the screen rotated horizontally, the top half of the screen displays a woman walking through various scenic locations, such as ancient ruins and architectural sites, while the bottom half of the screen displays a hand holding the Osmo Pocket 3.

# Ad summary This ad promotes the DJI Mic 3, highlighting its features and benefits for content creators and filmmakers. The ad showcases the mic's compact design, magnetic clip, and audio quality, emphasizing its ability to capture clear audio in various shooting scenarios. # Brand positioning DJI is presented as a brand that offers advanced and high-quality audio solutions for content creators and filmmakers. The brand aims to occupy the space of providing reliable and easy-to-use audio equipment that enhances the sound design of video projects. DJI aligns with values of professionalism, innovation, and convenience, pushing against the norm of complicated audio setups. The brand positioning is both functional, focusing on performance and simplicity, and emotional, empowering creators to achieve high-quality audio effortlessly. # Product The DJI Mic 3 is a compact and advanced microphone set designed for content creators and filmmakers. It features a lightweight design, weighing only 16 grams, and a rotatable magnetic clip for easy mounting on various surfaces. The mic offers 32-bit float recording, adaptive gain control, and noise cancellation, ensuring high-quality audio capture in diverse environments. It addresses the purchase barrier of complicated audio setups by providing an easy-to-use solution that delivers studio-quality sound. The mic is worth trying or buying because it simplifies the audio recording process, making it hard to screw up the audio, and enhances the overall sound design of video projects. # Visual style The ad has a polished and professional aesthetic, with a mix of close-up product shots and lifestyle footage. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, with clear lighting and sharp visuals. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:03–00:09 This is the DJI Mic 3, the newest and most advanced mic set for content creators and filmmakers. Visual: 00:03–00:06 A young, white male with short brown hair, wearing a white t-shirt, holds the DJI Mic 3 transmitter in his hand. He is sitting at a desk in a room with dark walls and a shelf in the background. / 00:06–00:07 A pair of hands opens a black charging case containing the DJI Mic 3 set. The case has indicator lights and a display screen. / 00:07–00:08 A close-up shot of the charging case's display screen, showing battery levels and other information. / 00:08–00:09 A hand zips up a dark gray jacket with the DJI Mic 3 transmitter attached to the zipper. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complicated audio setups by providing an easy-to-use solution that delivers studio-quality sound. The presenter states that without the DJI Mic 3, the audio would sound really bad, highlighting the frustration of poor audio quality. # Value propositions - The DJI Mic 3 simplifies the audio recording process, making it hard to screw up the audio. - The DJI Mic 3 enhances the overall sound design of video projects. # Benefits - Easy mounting on various surfaces - High-quality audio capture - Simplified audio recording process - Studio-quality sound in diverse environments # Features - Lightweight design (16 grams) - Rotatable magnetic clip - 32-bit float recording - Adaptive gain control - Noise cancellation # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a content creator who uses and endorses the product. # Storyline - 00:00–00:03 The ad opens with close-up shots of the DJI Mic 3, highlighting its design and features. - 00:03–00:09 The presenter introduces the DJI Mic 3 as the newest and most advanced mic set for content creators and filmmakers, establishing the product's positioning. - 00:09–00:14 The presenter emphasizes the importance of the mic by stating that without it, the audio would sound really bad, creating a problem-solution narrative. - 00:14–00:17 The ad showcases various sound design elements and equipment, emphasizing the role of sound in filmmaking. - 00:17–00:21 The presenter explains that sound design is a big part of his filmmaking process, reinforcing the product's value. - 00:21–00:24 The ad highlights the mic's ease of use and how it changes everything for the presenter, showcasing the product's benefits. - 00:24–00:31 The ad demonstrates the mic's magnetic clip and its ability to mount to various surfaces, emphasizing its versatility. - 00:31–00:39 The ad showcases the mic's 32-bit float recording feature, ensuring high-quality audio capture. - 00:39–00:45 The ad continues to show various scenarios where the mic can be used, such as cutting a bagel and making coffee, highlighting its practicality. - 00:45–00:48 The presenter mentions additional features like adaptive gain control and noise cancellation, reinforcing the product's advanced capabilities. - 00:48–01:00 The ad tests the mic's noise cancellation feature in a car, demonstrating its ability to produce studio-quality audio in challenging environments. - 01:00–01:11 The ad concludes by emphasizing the mic's versatility and how it makes various filmmaking tasks possible.

# Ad summary This ad demonstrates the emergency brake feature of the DJI Mini 5 Pro drone. The drone is flown close to a wall, and the emergency brake is activated, causing the drone to stop abruptly before hitting the wall. The ad emphasizes the safety and reliability of the drone's emergency brake system. # Brand positioning DJI is presented as a brand that prioritizes safety and innovation in its drone technology. The ad focuses on the reliability of the DJI Mini 5 Pro's emergency brake feature, positioning the brand as one that offers advanced technology for both professional and recreational users. The brand aligns with a lifestyle of adventure and exploration, while also emphasizing the importance of responsible drone operation. # Product The DJI Mini 5 Pro is a compact drone designed for aerial photography and videography. The ad highlights the drone's emergency brake feature, which allows it to stop abruptly to avoid collisions. The drone is shown flying close to a wall, and the emergency brake is activated, demonstrating its effectiveness. The product is for both professional and recreational users who want a reliable and safe drone for capturing aerial footage. The ad addresses the purchase barrier of potential collisions by showcasing the emergency brake feature as a key safety measure. # Visual style The ad has a polished, commercial aesthetic with clear visuals and smooth transitions. The editing style is straightforward, focusing on demonstrating the product's feature. The pacing is consistent, with cuts timed to highlight the key moments of the demonstration. # Hooks Text overlay: Performed by professionals. Do not attempt. / DJI MINI 5 PRO Emergency Brake Test Visual: 00:00–00:02: A drone flies towards a light gray wall with a pattern of rectangles. In the background, there is a tall building with many windows. A small screen in the upper left corner shows the drone's perspective. Text overlay: "DJI MINI 5 PRO Emergency Brake Test". # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the potential for drone collisions, which can result in damage to the drone or surrounding property. The ad addresses this pain point by showcasing the emergency brake feature as a solution to prevent collisions. # Value propositions - The emergency brake feature provides a reliable safety measure to avoid collisions, ensuring the drone's safety and the user's peace of mind. # Benefits - Avoid collisions - Safety - Reliability # Features - Emergency brake feature # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:02 The DJI Mini 5 Pro drone flies towards a wall. - 00:02–00:04 The emergency brake is activated, causing the drone to stop abruptly before hitting the wall. This demonstrates the effectiveness of the emergency brake feature. - 00:04–00:08 The drone's controller is shown, with the screen displaying the drone's flight path and the emergency brake being activated. This provides a visual representation of the user's control over the drone.

# Ad summary This ad promotes the Osmo Audio DJI Mic Mini, a compact and lightweight microphone designed for vloggers, especially those who record while motorbiking. The ad highlights its features such as its small size, long wireless range, compatibility with DJI devices, noise cancellation, and long battery life. # Brand positioning Osmo Audio is presented as a brand that creates high-quality, compact, and user-friendly audio solutions for content creators. The brand aims to occupy the space of providing reliable and versatile audio equipment that seamlessly integrates with popular devices like DJI cameras. The brand aligns with a lifestyle of on-the-go content creation, particularly for vloggers and motorcyclists who need portable and effective audio recording solutions. Osmo Audio pushes against the norm of bulky and complicated audio equipment, offering a functional and simple solution for capturing high-quality audio in various environments. # Product The Osmo Audio DJI Mic Mini is a compact and lightweight microphone designed for vloggers and content creators who need high-quality audio recording on the go. It weighs just 10 grams and can be easily carried anywhere. The mic has a wireless range of up to 400 meters, ensuring stable transmission even at a distance. It connects directly to DJI devices and supports 48 kHz audio. The product features two levels of noise cancellation (Off/Low/High) and an auto limiter to protect audio from clipping. It offers up to 48 hours of battery life with its charging case, allowing for extended recording sessions. The charging case is compact and portable, making it easy to recharge the mics on the go. The ad emphasizes the mic's ease of use, portability, and high-quality audio capture, making it a must-have for vloggers. # Visual style The ad has a polished UGC feel, with a mix of static shots and quick cuts. The production quality is high, with clear visuals and professional-looking editing. The pacing is consistent, with cuts timed to the voiceover. The visual motifs include close-ups of the product and the woman interacting with it, as well as shots of the motorcycle and the surrounding environment. # Hooks Spoken: 00:00–00:04 Motorbiking and DJI Mic mini are a great match and definitely a must-have for my vlogs. Text overlay: 00:00–00:04 Motorbiking & DJI Mic mini Visual: 00:00–00:04 A woman in a black bodysuit, white sneakers, and a motorcycle helmet sits on a black motorcycle in front of a wall with vertical white panels. She gestures with her gloved hand and looks at the camera. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the pain point of needing high-quality audio recording while vlogging, especially in noisy environments or when moving around. The ad shows the motorcycle engine revving, highlighting the need for effective noise cancellation: "We have two level of noise cancelling. This is without. And this is with." # Value propositions - The DJI Mic Mini is a compact and lightweight microphone that is perfect for vloggers who need high-quality audio recording on the go. - With its long wireless range and noise cancellation capabilities, the DJI Mic Mini ensures clear and reliable audio capture in various environments. - The DJI Mic Mini's seamless integration with DJI devices and long battery life make it a convenient and versatile tool for content creators. # Benefits - Portable and easy to carry - Stable wireless transmission - Seamless integration with DJI devices - High-quality audio capture - Effective noise reduction - Protection against audio clipping - Long battery life # Features - Compact size (10 grams) - 400m wireless range - Connects directly to DJI devices - Supports 48 kHz audio - 2 Lvl noise cancelling (Off / Low / High) - Auto limiter protects your audi from clipping - Up to 48 hours # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer (vlogger) who is demonstrating and reviewing the product. # Storyline - 00:00–00:04 00:00–00:04 The video opens with a woman in a black bodysuit and helmet sitting on a motorcycle. She gestures to the camera, introducing the DJI Mic Mini as a must-have for her vlogs. This sets the stage by showing the product in a real-world use case and establishing the speaker as a user. - 00:04–00:08 00:04–00:08 The woman highlights the mic's compact size and light weight (10 grams), emphasizing its portability. She demonstrates how it can fit almost anywhere, addressing a potential purchase barrier related to size and convenience. - 00:08–00:11 00:08–00:11 The ad showcases the mic's 400-meter wireless range, showing the woman walking away from the motorcycle while maintaining audio connection. This highlights the product's reliability and range, addressing concerns about signal stability. - 00:11–00:16 00:11–00:16 The video demonstrates the mic's direct connectivity to DJI devices and its support for 48 kHz audio. The woman shows the mic connected to a DJI camera, emphasizing its seamless integration and high-quality audio capture. - 00:16–00:27 00:16–00:27 The ad highlights the mic's two levels of noise cancellation (Off/Low/High) and auto limiter feature. The woman demonstrates the noise cancellation by revving the motorcycle engine with and without the feature enabled, showcasing its effectiveness in reducing background noise. - 00:27–00:35 00:27–00:35 The video emphasizes the mic's long battery life of up to 48 hours with the charging case. The woman shows the charging case and its compact design, reinforcing the product's portability and convenience.

# Ad summary This ad showcases the DJI Osmo 360 camera, highlighting its features and capabilities through dynamic footage captured in various environments and activities. # Brand positioning DJI is presented as a leading innovator in camera technology, specifically for action and 360° recording. The brand is positioned as providing high-quality, durable, and versatile cameras for capturing immersive experiences. The ad emphasizes the brand's commitment to pushing the boundaries of what's possible in action videography, aligning with a lifestyle of adventure, creativity, and high performance. DJI aims to occupy the space of a premium, reliable, and technologically advanced brand for content creators and adventurers. # Product The DJI Osmo 360 is a compact, all-in-one camera designed for capturing immersive 360° footage. It features a 1-inch 360° imaging sensor with native 8K resolution and 2.4 μm large pixels, ensuring high-quality video and photos. The camera offers a 13.5-stop dynamic range and supports D-Log M & 10-bit color for professional-grade color grading. It includes SuperNight Mode for enhanced low-light performance, an invisible selfie stick feature, and RockSteady 3.0 stabilization for smooth footage. The camera can record continuously for 100 minutes at 8K/30fps and has a quick-release with a 1/4" thread hole for easy mounting. It also offers intelligent tracking and third-party sports data sync, making it ideal for action and adventure recording. # Visual style The ad has a polished and dynamic visual style, combining high-quality footage with quick cuts and smooth transitions. The production quality is high-end, giving it a commercial feel. The visual motifs include showcasing diverse environments and activities, emphasizing the camera's versatility. The pacing is fast, with cuts timed to the music beats, creating an energetic and engaging experience. # Hooks Text overlay: INTRODUCING / OSMO 360 Visual: 00:00–00:02: Close-up shot of the DJI Osmo 360 camera on a tripod, with water splashing on it. The background is blurred, showing a beach and ocean. The camera is black and sleek, with a prominent lens. The lighting is bright, highlighting the water droplets. The camera is stationary, and the shot focuses on the product. The text overlay "INTRODUCING OSMO 360" is visible. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of capturing high-quality, immersive footage in dynamic and challenging environments. The ad visually demonstrates the camera's ability to capture smooth and stable footage even in fast-paced activities such as skydiving and snowboarding. # Value propositions - High-quality 8K video and 120MP photos: Capture stunning visuals with exceptional detail and clarity. - Smooth and stable footage with RockSteady 3.0: Ensure your videos are always smooth, even in the most dynamic situations. - Versatile for various activities and environments: Use the camera for a wide range of activities, from extreme sports to everyday moments. - Easy to use with quick-release and intelligent tracking: Simplify your recording process with user-friendly features. - Long recording time with 100-min 8K/30fps continuous recording: Capture extended footage without worrying about running out of battery. # Benefits - High-quality 8K video and 120MP photos - Smooth and stable footage with RockSteady 3.0 - Versatile for various activities and environments - Easy to use with quick-release and intelligent tracking - Long recording time with 100-min 8K/30fps continuous recording # Features - 1-inch 360° imaging sensor - Native 8K resolution - 2.4 μm large pixels - 13.5-stop dynamic range - D-Log M & 10-bit color - SuperNight Mode - Invisible selfie stick - RockSteady 3.0 stabilization - 100-min 8K/30fps continuous recording - Quick-release with 1/4" thread hole - Intelligent tracking - Third-party sports data sync # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of users capturing footage with the Osmo 360 camera, showcasing its capabilities in various real-world scenarios. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a close-up of the DJI Osmo 360 camera, with water splashing on it. This immediately introduces the product and hints at its durability and waterproof capabilities. The text overlay "INTRODUCING OSMO 360" reinforces the product launch. The perspective is from the brand, showcasing the product in a dynamic and visually appealing way. The tone is exciting and attention-grabbing. - 00:02–00:06 00:02–00:06: The ad transitions to a close-up of the camera's sensor, highlighting its technical specifications such as "1-INCH 360° IMAGING* NATIVE 8K" and "2.4 μm LARGE PIXELS." This emphasizes the high-quality imaging capabilities of the camera. The perspective is from the brand, focusing on the technical aspects of the product. The tone is informative and technical. - 00:06–00:11 00:06–00:11: The ad shows footage of two people on a snowy mountain top, captured with the Osmo 360. The text overlay "SHOT ON OSMO 360" and "NATIVE 8K/50FPS" reinforces the camera's capabilities. This demonstrates the camera's ability to capture stunning landscapes and action shots. The perspective shifts to the users, showcasing real-world usage. The tone is adventurous and exciting. - 00:11–00:13 00:11–00:13: The ad shows footage of a skydiver, captured with the Osmo 360. The text overlay "SHOT ON OSMO 360" and "D-LOG M & 10-BIT" highlights the camera's dynamic range and color depth. This demonstrates the camera's ability to capture fast-paced action shots with high-quality visuals. The perspective remains with the users, showcasing extreme sports usage. The tone is thrilling and dynamic. - 00:13–00:16 00:13–00:16: The ad shows footage of skateboarders in Times Square at night, captured with the Osmo 360. The text overlay "SHOT ON OSMO 360" and "SuperNight MODE" highlights the camera's low-light capabilities. This demonstrates the camera's ability to capture vibrant and clear footage in challenging lighting conditions. The perspective remains with the users, showcasing urban usage. The tone is energetic and vibrant. - 00:16–00:21 00:16–00:21: The ad shows footage of a snowboarder and a cliff diver, captured with the Osmo 360. The text overlay "SHOT ON OSMO 360" and "INVISIBLE SELFIE STICK*" highlights the camera's unique features. This demonstrates the camera's versatility in capturing various action shots. The perspective remains with the users, showcasing extreme sports usage. The tone is adventurous and dynamic. - 00:21–00:24 00:21–00:24: The ad shows footage of a woman running on a beach with a dog, captured with the Osmo 360. The text overlay "SHOT ON OSMO 360" and "ROCKSTEADY 3.0" highlights the camera's stabilization capabilities. This demonstrates the camera's ability to capture smooth footage even in dynamic situations. The perspective remains with the users, showcasing everyday usage. The tone is joyful and carefree. - 00:24–00:30 00:24–00:30: The ad shows footage of cyclists on a coastal road, captured with the Osmo 360. The text overlay "SHOT ON OSMO 360" and "GYROFRAME" and "THIRD-PARTY SPORTS DATA SYNC" highlights the camera's advanced features. This demonstrates the camera's ability to capture detailed and informative footage for sports enthusiasts. The perspective remains with the users, showcasing sports usage. The tone is informative and dynamic. - 00:30–00:37 00:30–00:37: The ad shows footage of a motorcyclist riding through a tunnel, captured with the Osmo 360. The text overlay "SHOT ON OSMO 360" and "QUICK-RELEASE WITH 1/4" THREAD HOLE SNAPSHOT" highlights the camera's ease of use and mounting options. This demonstrates the camera's versatility in capturing various action shots. The perspective remains with the users, showcasing urban usage. The tone is adventurous and dynamic. - 00:37–00:40 00:37–00:40: The ad shows footage of a skydiver, captured with the Osmo 360. The text overlay "SHOT ON OSMO 360" and "INTELLIGENT TRACKING" highlights the camera's advanced features. This demonstrates the camera's ability to capture fast-paced action shots with high-quality visuals. The perspective remains with the users, showcasing extreme sports usage. The tone is thrilling and dynamic. - 00:40–00:57 00:40–00:57: The ad concludes with close-ups of the DJI Osmo 360 camera, highlighting its features such as "100-MIN 8K/30FPS CONTINUOUS RECORDING*" and "QUICK-RELEASE WITH 1/4" THREAD HOLE SNAPSHOT." This reinforces the product's capabilities and ease of use. The perspective is from the brand, showcasing the product in a detailed and informative way. The tone is confident and persuasive.

# Ad summary This ad showcases the DJI Mic 3, a compact and versatile microphone system designed for high-quality audio capture in various environments. The ad highlights its features, including adaptive gain control, built-in voice tone presets, two-level active noise cancellation, and rotatable design, making it suitable for cameras, smartphones, and Osmo devices. The presenter emphasizes its ability to enhance video production quality with professional-grade sound. # Brand positioning DJI is presented as a brand that offers professional-grade audio solutions in a compact and versatile form. The brand aims to occupy the space of high-quality audio capture for content creators, vloggers, and filmmakers who need reliable sound in various environments. DJI aligns with values of innovation, versatility, and professional quality, pushing against the norm of bulky, complicated audio equipment. The brand positioning is both functional (performance, simplicity) and emotional (empowerment through enhanced production quality). # Product The DJI Mic 3 is a compact, feature-packed microphone system designed for capturing high-quality audio in the field. It includes adaptive gain control, which automatically adjusts audio levels for clear and balanced sound. The system offers three built-in voice tone presets: Regular mode for crystal-clear audio, Rich mode for boosted bass, and Bright mode for enhanced highs. It features two-level active noise cancellation for noisy environments. The rotatable design allows users to quickly aim the mic towards the sound source. It is versatile and compatible with cameras, smartphones, and Osmo devices, even without the receiver. The DJI Mic 3 addresses the need for professional-grade audio in a compact, easy-to-use package, making video productions feel more professional. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The production quality is high-end, supporting a tone of professionalism and reliability. The editing style includes quick cuts and static shots, maintaining a consistent pace. The audio-visual sync is well-coordinated, with cuts and text timed to the voiceover lines. # Hooks Spoken: 00:00–00:02: This is the brand new DJI Mic 3. Text overlay: 00:00–00:01: This is the brand new / 00:01–00:01: DJI Visual: 00:00–00:01: A pair of hands holds a small, rectangular black case on a gray cutting mat. The case is opened to reveal two small microphones with furry windscreens inside. A laptop is visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of capturing high-quality audio in various environments, particularly noisy ones. It highlights the frustration of dealing with unbalanced audio levels and the need for clear sound in video productions. "And if you find yourself in a noisy environment..." # Value propositions - Professional-grade audio in a compact, easy-to-use package - Enhanced video production quality with great sound - Versatility for various recording environments and devices # Benefits - Clear and balanced audio - Customizable voice tones - Noise reduction in noisy environments - Quick aiming towards sound source - Versatile device compatibility - Long transmission range # Features - Adaptive Gain Control - Three built-in voice tone presets (Regular, Rich, Bright) - Two-level active noise cancellation - Rotatable design - Compatibility with cameras, smartphones, and Osmo devices - 400m transmission range # Call to action None used. # Point of view - Customer 100% – The entire ad is delivered by a presenter who appears to be a user of the product, showcasing its features and benefits from a practical perspective. # Storyline - 00:00–00:01 The ad begins by showcasing the unboxing of the DJI Mic 3, immediately establishing the product as new and noteworthy. - 00:01–00:04 The presenter introduces the DJI Mic 3 and poses the question of what makes it different, setting up the ad's focus on its unique features. The perspective is from the presenter, guiding the audience through the product's benefits. - 00:04–00:09 The presenter highlights that the DJI Mic 3 is a more professional, feature-packed system that is as compact as the Mic Mini, emphasizing its advanced capabilities and portability. The perspective is from the brand, positioning the product in the market. - 00:09–00:15 The ad introduces the Adaptive Gain Control feature, which automatically adjusts audio levels, ensuring clear and balanced sound. The perspective is from the brand, showcasing a key feature that simplifies audio recording. - 00:15–00:25 The presenter explains the three built-in voice tone presets, demonstrating how users can instantly apply settings to match their style. The perspective is from the brand, highlighting customization options. - 00:25–00:38 The ad emphasizes the versatility of the DJI Mic 3, showing its use in various environments and its compatibility with different devices. The perspective is from the brand, showcasing the product's adaptability. - 00:38–00:43 The presenter highlights the new rotatable design, which allows users to quickly aim the mic towards the sound source for the best capture. The perspective is from the brand, focusing on user-friendly design. - 00:43–00:51 The ad demonstrates the two-level active noise cancellation feature, which can be activated with a double press of a button, ensuring clear audio in noisy environments. The perspective is from the brand, addressing a common audio challenge. - 00:51–00:58 The presenter concludes by stating that great sound is one of the fastest ways to make video productions feel more professional, and the DJI Mic 3 delivers on this promise. The perspective is from the brand, reinforcing the product's value. - 00:59–01:04 The ad ends with a demonstration of the microphone's long transmission range, reinforcing its capabilities in outdoor settings.

# Ad summary This ad showcases the DJI Mic Mini by recording the sounds of a motorcycle. The ad opens with a man standing next to a motorcycle, followed by a close-up of the DJI Mic Mini. The man then attaches the mic to various parts of the motorcycle and taps on them to demonstrate the sound quality. # Brand positioning This ad does not focus on a specific motorcycle brand. Instead, it uses a motorcycle as a prop to showcase the audio recording capabilities of the DJI Mic Mini. The ad is filmed in a motorcycle showroom, which implies that the brand is associated with high-quality motorcycles and accessories. # Product The DJI Mic Mini is a compact wireless microphone system designed for recording high-quality audio. The ad showcases the microphone's ability to capture clear and detailed sounds from various parts of a motorcycle. The microphone is small and easy to attach to different surfaces, making it a versatile tool for content creators and audio professionals. # Visual style The ad has a clean and professional aesthetic, with well-lit shots and smooth transitions. The editing style is straightforward, focusing on showcasing the product and its features. The pacing is consistent, with cuts timed to the audio cues. The overall production quality is high, giving the ad a polished and commercial feel. # Hooks Spoken: 00:00–00:03: 95 Prozent der Menschen haben ein Motorrad so noch nie gehört. Text overlay: 00:00–00:01: 95 Prozent der Menschen haben (Comment bubble) / 00:01–00:03: ein Motorrad so noch nie gehört (Comment bubble) Visual: 00:00–00:02: A man wearing a white t-shirt, blue jeans, and a black helmet stands next to a yellow and black motorcycle in a showroom. The background features a wall with the 'Agusta' logo and other motorcycles. / 00:02–00:03: Close-up of the DJI Mic Mini case being opened, revealing the microphones inside. The background shows the yellow and black motorcycle. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional audio recording methods may not capture the nuances of sound from a motorcycle. # Value propositions - The DJI Mic Mini provides high-quality audio recording in a compact and easy-to-use package. # Benefits - Clear and detailed sound capture - Versatile tool for content creators - Easy to attach to different surfaces # Features - Compact design - Wireless microphone system - High-quality audio recording # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product's features and capabilities. # Storyline - 00:00–00:02 The ad begins with a man standing next to a motorcycle, introducing the topic of the video. - 00:02–00:03 The man shows the DJI Mic Mini and prepares to use it. - 00:03–00:14 The man attaches the microphone to different parts of the motorcycle and taps on them to demonstrate the sound quality. - 00:14–00:26 The man continues to attach the microphone to different parts of the motorcycle and taps on them to demonstrate the sound quality.

# Ad summary A woman shows how the Osmo 360 action camera can be used in cold weather to capture outdoor activities in creative ways. # Brand positioning The ad presents Osmo 360 as a user-friendly action camera that empowers adventurers and outdoor enthusiasts to document their experiences in unique and immersive ways. The brand is positioned as innovative through its showcasing of features such as 360 capture, stabilized footage, and convenient portability. The ad also focuses on functional performance through its implied resilience in cold weather conditions. # Product The ad promotes the Osmo 360 action camera, a portable device designed for capturing immersive footage. The ad showcases the camera's ability to operate in extreme cold, as demonstrated by the -28°C temperature display. Its key features include high-quality image stabilization and the ability to shoot in a full 360-degree field of view. The camera is shown being used in various winter activities such as drone flying, reindeer sledding, and snowshoeing, highlighting its versatility and ease of use for outdoor adventures. It addresses the pain point of freezing fingers while filming by implication: the camera solves it. # Visual style The ad features a blend of polished and UGC-style visuals, creating a hybrid feel. The editing style includes quick cuts and smooth transitions, enhancing the pacing. The production quality is high, with clear, stabilized footage. The ad has a consistent pacing, with cuts timed to the music beats. # Hooks Spoken: 00:00-00:03 Freeze your fingers while flying your drone? 🥶 Text overlay: -28 °C / Freeze your fingers while flying your drone? 🥶 Visual: 00:00–00:03 The woman is standing in a snowy landscape. She is white, between 25-35 years old, and wearing a black jacket, white beanie, and a white scarf. She is smiling and holding a selfie stick in her left hand. The background has lots of snow-covered trees. The camera is stationary and shot at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is freezing your fingers while trying to film with a drone in cold weather, as highlighted by the question: "Freeze your fingers while flying your drone?" # Value propositions - The camera allows you to capture outdoor activities without freezing your fingers. # Benefits - Don't freeze your fingers while flying your drone. # Features - Can be used in cold temperatures. - 360 video # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is shot from the perspective of a user or traveler showcasing how the camera can be used. # Storyline - 00:00–00:03 00:00–00:03 A woman is standing in a snowy landscape holding a selfie stick. The environment has lots of snow-covered trees. The text overlay states that the temperature is -28°C. This implies that it's a very cold environment and the woman is about to demonstrate the camera's ability to work in these conditions, positioning the audience from the woman's perspective. - 00:03–00:07 00:03–00:07 The woman walks away as the camera follows her. A second person walks ahead of her holding a selfie stick. The text overlay states that the woman has a better idea. This is a continuation of the previous moment, showing the woman being filmed in the snowy environment with the Osmo 360 camera. It conveys that they're about to demonstrate a better way to capture footage. - 00:07–00:15 00:07–00:15 The footage switches to a wide-angle shot of the woman walking along the snowy path. The text overlay indicates that the footage was shot on the Osmo 360. The camera continues to follow the woman as a reindeer sled passes by. The camera follows the sled and shows the footage of the sled going through the environment. This is a continuation of the previous moment, showing the capabilities of the Osmo 360 camera in capturing footage of outdoor activities. The perspective changes to the camera, showcasing its point of view. - 00:15–00:18 00:15–00:18 The footage cuts back to the woman walking in the snow wearing snowshoes. The text overlay continues to indicate that the footage was shot on the Osmo 360. The perspective changes back to the camera, showcasing its point of view and continuing to demonstrate the camera's capabilities.

# Ad summary This ad features a creator reviewing the DJI Mic, a small wireless microphone that can record professional audio. The creator tests the mic in a busy city, highlighting its wireless capabilities and noise cancellation feature. He emphasizes its portability and seamless integration with smartphones, making it ideal for content creators who travel. # Brand positioning DJI is presented as a brand that offers innovative and high-quality audio solutions for content creators. The brand is positioned as providing professional-grade audio recording capabilities in a compact and user-friendly design. The ad emphasizes the brand's commitment to enabling creators to capture high-quality audio in various environments, from busy city streets to remote travel destinations. DJI aims to occupy the space of a reliable and versatile tool for content creation, aligning with a lifestyle of travel, creativity, and professional-quality content production. The brand pushes against the norm of bulky and complicated audio equipment, offering a simple and portable solution. # Product The DJI Mic is a compact, wireless microphone designed for content creators who need professional-quality audio on the go. It is described as a tiny, one-inch microphone capable of recording professional audio. The microphone is wireless, allowing users to move freely without being tethered to their recording device. It features built-in DJI noise cancellation, which is active and helps to reduce background noise in crowded environments. The microphone can be plugged directly into a phone for seamless recording. It is small and portable, making it easy to carry while traveling. The ad addresses the purchase barrier of needing bulky equipment for high-quality audio, offering a small but capable solution. # Visual style The ad has a polished UGC feel, with a mix of selfie-style shots and professional-quality landscape footage. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The visual motifs include blurred backgrounds in the selfie shots and vibrant, scenic shots of various travel destinations. The pacing is moderate, with cuts timed to the music and voiceover lines. # Hooks Spoken: Male 1: Someone told me that this tiny one-inch microphone can record professional audio. Text overlay: 00:00–00:01 / that this tiny / microphone can Visual: 00:00–00:02: A young man with blond hair, wearing a tan polo shirt and a black backpack, stands in a brightly lit city street at night. He is centered in the frame and speaks directly to the camera. The background is blurred with colorful lights and signs. He holds up a small, black DJI microphone. / 00:02–00:03: Close-up shot of the DJI microphone being held in the man's hand. The microphone is black with the DJI logo on it. The background is blurred. # Funnel stage Consideration # Pain points The pain point is the need for high-quality audio recording while traveling and creating content in various environments, which often requires bulky and complicated equipment. The ad addresses this by showcasing a small, wireless microphone that delivers professional audio quality. # Value propositions - Professional audio in a compact design - Wireless freedom for creative shots - Noise cancellation for clear audio in any environment - Seamless integration for on-the-go recording # Benefits - Professional audio recording - Freedom to move without issues - High-quality audio in crowded environments - Easy to carry while traveling # Features - Tiny, one-inch microphone - Wireless - Built-in DJI noise cancellation - Seamless integration with smartphones # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a content creator who is testing and reviewing the product. # Storyline - 00:00–00:05 The creator introduces the DJI Mic and its promise of professional audio recording. - 00:05–00:07 The creator transitions to a shot of a city skyline, setting the stage for testing the microphone in a busy environment. - 00:08–00:12 The creator highlights the wireless capabilities of the microphone, emphasizing the freedom to move without issues. - 00:12–00:16 The creator demonstrates the ability to capture creative shots due to the microphone's wireless nature. - 00:16–00:23 The creator explains how the microphone can be plugged directly into a phone and used in crowded environments with noise cancellation. - 00:23–00:27 The creator, as a travel content creator, emphasizes the importance of having small but capable equipment. - 00:27–00:32 The creator concludes by stating that the DJI Mic has completely changed the game for him.

# Ad summary This ad showcases the DJI Neo 2, presented by a female vlogger. The drone is portrayed as affordable, beginner-friendly, and lightweight, making it ideal for outdoor activities such as hiking, running, and cycling. The ad emphasizes the drone's ease of use, gesture control capabilities, 4K filming, creative shot selection, and omnidirectional obstacle sensing. # Brand positioning DJI is presented as a brand that democratizes drone technology, making it accessible to beginners with products like the Neo 2. The brand positions itself as innovative and safety-conscious, incorporating features such as omnidirectional obstacle sensing to prevent crashes. This suggests that DJI wants to be seen as a brand that balances cutting-edge technology with user-friendliness, catering to individuals who are new to drones and looking for an easy and safe way to capture outdoor activities. # Product The DJI Neo 2 is portrayed as an affordable, beginner-friendly, and lightweight vlogging drone designed for outdoor activities like hiking, running, and cycling. It is designed to be easy to use and does not require a controller or smartphone, as it can be controlled via hand gestures. With the extension of a palm, it can magically land. It has 4K filming capabilities, a creative shot selection, and omnidirectional obstacle sensing to prevent crashes. # Visual style The ad has a natural, bright aesthetic with outdoor lighting. The editing style includes quick cuts to keep a dynamic pace. The production quality is somewhat polished but retains a casual, UGC feel, fitting the presenter's enthusiastic tone. The pacing is relatively consistent throughout the ad with cuts every few seconds, focusing on showcasing the woman and the drone in various outdoor settings. # Hooks Spoken: 00:00–00:07 [Enthusiastic] Introducing the most affordable, beginner-friendly, lightweight vlogging drone perfect for hiking, running, cycling, any outdoor activities. Text overlay: SHOT ON / DJI NEO 2 / introducing / affordable / lightweight / perfect / running / any / activities Visual: 00:00–00:01 A young woman with curly hair and wearing a green sweatshirt and matching beanie smiles at the camera, holding a small grey drone in her hands, against a bright outdoor setting with trees and a blue sky. The text "SHOT ON DJI NEO 2" is in the top left. / 00:01–00:02 The woman walks on a grassy hill under a bright blue sky. / 00:02–00:03 The woman waves her hand on a grassy hill with trees in the background. / 00:03–00:04 The woman hikes uphill on a grassy hill. / 00:04–00:05 The woman stands on a hill with a view of a green valley. / 00:05–00:07 Close-up of the smiling woman as she shows the drone to the camera in her hands. # Funnel stage Consideration # Pain points New drone users may experience difficulty using, operating, and preventing crashes while flying. # Value propositions - Most affordable, beginner-friendly, lightweight vlogging drone—accessibility for a new drone user. - Safe and simple, anyone can fly it—product design and features instill confidence for new drone users. # Benefits - Perfect for hiking, running, cycling, any outdoor activities - Easy to use - Can fly without any controller or smartphone - Can control it with hand gestures - Will magically land if you stick out your palm - With just a click, you can choose from creative shots - It's not going to crash into any trees, even while traveling at up to 12 meters a second - Safe and simple # Features - Most affordable - Beginner-friendly - Lightweight - 4K filming capabilities - Omnidirectional obstacle sensing # Call to action Go try it out # Social proof - "I am obsessed, so go try it out, you will not regret it." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a customer speaking directly to the camera in a casual, testimonial style. # Storyline - 00:00–00:00 The presenter introduces the product. - 00:00–00:07 00:00–00:07 The female presenter introduces the DJI Neo 2 as the most affordable, beginner-friendly, and lightweight vlogging drone. The message is intended to present the drone as accessible and easy to use for a variety of users, particularly those new to drone technology. It's told from the brand's perspective through the presenter. The tone is enthusiastic and informative. - 00:07–00:09 00:07–00:09 She continues, highlighting its ease of use. The brand's perspective is shown through the presenter, emphasizing simplicity. - 00:09–00:17 00:09–00:17 She demonstrates that the drone can fly without a controller or smartphone and can be controlled with hand gestures, stating that it is "literally like you have the force." She highlights that it will magically land when sticking out your palm. The intention is to convey that the drone is intuitive and fun to use. The tone is playful and engaging. - 00:17–00:23 00:17–00:23 The presenter states that the drone films in 4K and, with just a click, you can choose from creative shots. This shows the brand's perspective and highlights key features. The tone is informative and concise. - 00:23–00:30 00:23–00:30 It's stated that the product also has omnidirectional obstacle sensing, meaning it is not going to crash into any trees, even while traveling up to 12 meters a second. The intention is to convey that the drone is safe and reliable. This is told from the brand's perspective, as she highlights key features in a factual tone. - 00:30–00:35 00:30–00:35 She concludes that the product is safe and simple, so anyone can fly it, and that she's obsessed, so you should go try it out. She says "you will not regret it." The intention is to encourage viewers to try the product by communicating her enthusiasm and satisfaction.

# Ad summary This video ad features a female creator demonstrating the DJI Mic Mini, highlighting its compact size, wireless pairing capabilities with the DJI Osmo Pocket 3, and advanced settings accessible via a smartphone. She showcases its discreet design by clipping it under her shirt and provides a step-by-step guide on how to pair it. The ad emphasizes the microphone's power, versatility, and seamless integration for content creators. # Brand positioning DJI is presented as a leading brand in professional-grade, compact, and user-friendly content creation tools. The ad positions DJI products, specifically the Mic Mini and Osmo Pocket 3, as essential for creators who demand high-quality audio and video solutions that are both portable and powerful. The brand aligns with values of innovation, performance, and simplicity, pushing against the norm of bulky or complicated equipment. Its positioning is primarily functional, focusing on superior performance and ease of use, while also implying an emotional benefit of empowering creators to produce high-quality content effortlessly. # Product The ad features two DJI products: the DJI Mic Mini and the DJI Osmo Pocket 3. The DJI Mic Mini is a compact, wireless microphone system designed for content creators. It is significantly smaller than its predecessor, the DJI Mic Twos, making it highly portable and easy to conceal. The Mic Mini wirelessly pairs with the DJI Osmo Pocket 3 camera, offering seamless integration for recording audio. A key feature is its ability to connect to a smartphone, allowing users to access and control various advanced audio settings such as choosing between mono or stereo recording, enabling a 'Safety Track' for backup audio, applying a 'Low Cut' filter to remove unwanted frequencies, setting 'Auto Off' and 'Auto on/off With Camera' functions, and utilizing 'Clipping Control' to prevent audio distortion. It also offers two levels of noise cancellation: 'Basic' or 'Strong'. The product is for content creators, vloggers, and videographers who need high-quality, discreet, and versatile audio recording capabilities on the go. The ad emphasizes its small size and advanced controls as key selling points, addressing the potential purchase barrier of complex audio setups by demonstrating its user-friendly features and seamless pairing. # Visual style The ad features a clean, bright, and professional aesthetic with a touch of authentic, creator-style energy. The editing rhythm is moderately paced with a mix of static shots and quick cuts, especially during product demonstrations and screen interactions, to keep the viewer engaged. The production quality is a hybrid, combining the polished look of a studio setup with the direct, personal address and handheld camera work often seen in UGC, supporting an informative yet relatable tone. There are no strong visual motifs beyond the consistent bright lighting and focus on product interaction. Pacing is consistent, maintaining an engaging flow throughout. Audio-visual sync is present, with text overlays and product actions timed to the presenter's speech. # Hooks Spoken: Here's why the DJI Mic Minis are the perfect companion microphone for the DJI Osmo Pocket 3. Text overlay: HERE'S WHY / THE DJI MIC MINIS / ARE THE PERFECT COMPANION / MICROPHONE FOR THE DJI / OSMO POCKET 3 Visual: A medium shot of a young Black woman with short hair, wearing a light green short-sleeved button-up shirt with a leaf pattern and olive green pants, standing in a bright white studio. She holds a black DJI Mic Mini charging case open in her right hand, showing two small black microphones inside with green indicator lights. A black camera on a tripod (DJI Osmo Pocket 3) is visible to her left. An open cardboard box and a black camera bag are on the floor. The camera is tripod-mounted, capturing her from a slightly low angle, with a slight handheld shakiness. The lighting is bright and even, typical of a studio. / A medium close-up shot of the woman, holding the DJI Mic Mini charging case in her left hand. She uses her right hand to pick up one of the small black microphones from the case, showing its compact size. Her pink nail polish is visible. The camera is slightly handheld, focusing on her hands and the product. # Funnel stage Consideration # Pain points The ad addresses the pain point of bulky or visible microphones and complex audio setups for content creators. This is signaled by the comparison to 'DJI Mic Twos, which are a lot bigger' (00:07-00:14) and the demonstration of how the Mic Mini 'is so small, it's very easy to hide' and 'doesn't even look like I'm wearing a mic' (01:16-01:28). # Value propositions - perfect companion microphone for the DJI Osmo Pocket 3 - a lot smaller compared to the DJI Mic Twos - pair them wirelessly with the Pocket 3 - access to all these settings here for the mic - very easy to hide - super powerful, super versatile - this is a no brainer # Benefits - perfect companion microphone - a lot smaller - pair them wirelessly - access to all these settings - choose your level (of noise cancellation) - very easy to hide - super powerful - super versatile - no brainer # Features - perfect companion microphone - a lot smaller compared to the DJI Mic Twos - pair them wirelessly with the Pocket 3 - connect it to your phone - choose whether you want mono or stereo - access to all these settings - safety track - low cut - auto on and off - automatic clipping control - two levels of noise cancellation, basic or strong # Call to action None used. # Social proof - "I don't know if you guys knew about that, but you can choose your level." – Female 1 (Creator) - "I am da chef gyal and you just got the recipe." – Female 1 (Creator) # Point of view - Brand 70% – The presenter is clearly demonstrating product features, providing official product names, and detailing capabilities in an informative manner. - Customer 30% – The presenter uses 'I' statements and shares personal preferences and experiences with the product, such as 'one thing that I really like' and demonstrating how she would use it. # Storyline - 00:00–00:06 The ad opens with the presenter, a female creator, standing in a white studio space, holding the DJI Mic Mini charging case. She enthusiastically introduces the DJI Mic Minis as the 'perfect companion' for the DJI Osmo Pocket 3, setting an informative and engaging tone for a product review and demonstration. - 00:06–00:12 She then highlights the compact size of the Mic Minis, comparing them to the 'a lot bigger' DJI Mic Twos. This comparison immediately establishes a key benefit of portability and discreetness, appealing to creators who value compact gear. - 00:12–00:18 The presenter mentions the ability to 'pair them wirelessly with the Pocket 3' and promises a demonstration. This builds anticipation for a practical 'how-to' segment, assuring viewers that the setup process is straightforward. - 00:18–00:47 She demonstrates connecting the Mic Mini to her phone, showcasing the extensive settings available through the app, including mono/stereo selection, safety track, low cut, auto on/off, clipping control, and two levels of noise cancellation. This segment emphasizes the product's advanced functionality and user control, appealing to tech-savvy creators who want fine-tuned audio. - 00:47–01:16 Transitioning to the promised demonstration, she walks viewers through the step-by-step process of wirelessly pairing the Mic Mini with the Osmo Pocket 3. This practical 'how-to' approach demystifies the setup, making the product seem accessible and easy to integrate into a creator's workflow. - 01:16–01:27 The presenter then demonstrates the Mic Mini's small size and concealability by clipping it discreetly beneath her shirt. This visual proof directly addresses a common pain point for creators – visible microphones – and highlights the product's unobtrusive design. - 01:27–01:42 In the final segment, she summarizes the Mic Minis as 'super powerful, super versatile' and a 'no brainer' for anyone using the DJI Osmo Pocket 3. Her confident and enthusiastic tone, combined with a colloquial sign-off, reinforces the product's value and positions her as a trusted expert, encouraging viewers to consider the purchase.

# Ad summary This ad features the Osmo Pocket 3 and shows footage of the filming of a woman walking through a field, sitting on a swing, and sitting on a fence. The top half of the screen shows the filmed video, while the bottom half shows the Osmo Pocket 3 filming. # Brand positioning DJI is presented as a technology brand committed to providing tools for creators to capture high-quality footage. In this ad, the brand highlights the Osmo Pocket 3's capability for capturing cinematic moments. The brand aims to occupy a space in the consumer's mind as a provider of professional-grade filming tools accessible to everyday users. # Product The Osmo Pocket 3 is a compact, handheld camera designed for capturing high-quality video footage. The ad emphasizes its ability to record cinematic moments with ease. It appears to be made for content creators, vloggers, and anyone looking to record their experiences with a professional touch. The ad showcases the camera's portability and ease of use, implying that it addresses the barrier of needing bulky, complicated equipment to produce high-quality video. The product is presented as a tool that makes professional-looking video capture accessible to a wider audience, fitting into various use cases from casual outings to more planned content creation scenarios. # Visual style The ad has a clean and polished aesthetic, typical of commercial product demos. The split-screen format is consistently used throughout the ad. The top half of the screen showcases the potential of the product. The editing rhythm is smooth, with seamless transitions between shots. The pacing is moderate. # Hooks Text overlay: Osmo Pocket 3 | Cinematic Moments / The Shot / Behind the Scenes / DJI OSMO POCKET 3 Visual: 00:00–00:03 The screen is split horizontally. The top half of the screen shows a medium shot of a young, Asian woman on a swing made of branches and rope. She is wearing a white dress, a light green sweater, and black shoes. She is smiling. The background is an open field with a pastel sunset. The bottom half of the screen shows a person's hand holding the Osmo Pocket 3. The camera is facing forward, and the screen shows the same scene as the top half of the screen. The background is the same open field. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point is the need for bulky, complicated equipment to produce high-quality video. The split screen demonstrates how much easier a product like the Osmo Pocket 3 is compared to professional equipment. # Value propositions - Capture cinematic moments with ease using a compact, handheld camera. # Benefits - Cinematic moments - Professional-looking video capture # Features - Compact design - Handheld camera - High-quality footage # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showing the capabilities of the Osmo Pocket 3. # Storyline - 00:00–00:17 00:00–00:17 The screen is split in two, with the top half showing a woman on a swing in an open field. The bottom half of the screen shows a person holding the Osmo Pocket 3 and filming the same scene. The message is that the Osmo Pocket 3 is able to capture cinematic footage. The perspective is from the brand, showcasing the product's capabilities. The tone is light and airy, emphasizing the beauty of the shot. - 00:17–00:27 00:17–00:27 The top half of the screen shows a woman walking in a field. She stops and sits down. The bottom half of the screen shows the Osmo Pocket 3 filming the same scene. The message is that the Osmo Pocket 3 is able to capture footage of a woman in nature. The perspective is from the brand, showcasing the product's capabilities. The tone is peaceful and calm, emphasizing the beauty of nature. - 00:27–00:44 00:27–00:44 The top half of the screen shows a woman running through a field and then sitting on a fence. The bottom half of the screen shows the Osmo Pocket 3 filming the same scene. The message is that the Osmo Pocket 3 can film a variety of scenes. The perspective is from the brand, showcasing the product's capabilities. The tone is lively and energetic, emphasizing fun.

# Ad summary The ad features a male content creator showcasing the DJI Osmo Pocket 3 and DJI Mic Mini. It starts with a humorous interaction where he's questioned about his heavy camera gear, leading into a detailed review of the compact DJI products. He highlights their portability, high-quality video capabilities (1-inch CMOS, 10-bit D-Log M, 4K 120fps), natural color reproduction, and ease of use, comparing them favorably to larger, more cumbersome equipment. The video emphasizes how these small devices are suitable for various professional and casual shooting scenarios, from vlogging to corporate events, and can even replace a gimbal. It concludes with a call to action for viewers to comment if they want more information. # Brand positioning DJI is presented as an innovative and practical brand that offers high-quality, compact solutions for content creation. The ad positions DJI as a leader in portable video technology, specifically for users who need professional-grade results without the bulk and complexity of traditional camera setups. The brand aligns with values of efficiency, convenience, and superior performance, pushing against the norm of needing large, heavy equipment for quality videography. Its positioning is primarily functional, emphasizing technical specifications and practical benefits, but also touches on emotional aspects by enabling creators to be more agile and spontaneous. # Product The ad features two main products: the DJI Osmo Pocket 3 and the DJI Mic Mini. The DJI Osmo Pocket 3 is a compact, handheld camera with a built-in gimbal, designed for videographers, content creators, and vloggers who need portability and high-quality video. Key features highlighted include a 1-inch CMOS sensor, 10-bit D-Log M color profile for rich color grading, natural skin tone reproduction, a rotatable screen for easy framing (both horizontal 4K and vertical 3K shooting), quick startup, 3-axis stabilization, and the ability to shoot 4K at 120 frames per second for slow-motion effects. It's presented as a versatile tool that can replace larger cameras and even a gimbal for on-the-go shooting. The DJI Mic Mini is a small, convenient wireless microphone system that can directly connect to the Osmo Pocket 3, ensuring high-quality audio capture. Both products are for users who want to avoid bulky equipment while maintaining professional video and audio standards, suitable for vlogging, reels, and professional shoots. The ad emphasizes their ease of use and ability to deliver excellent results without extensive adjustments. # Visual style The visual style is a hybrid of polished commercial and UGC-style content. It features clear, well-lit shots typical of product reviews, but also incorporates handheld, dynamic shots and a casual, direct-to-camera address that gives it a personal, authentic feel. The editing rhythm is moderately fast, with quick cuts between different scenes and product demonstrations, keeping the viewer engaged. Visual motifs include frequent close-ups of the products and on-screen text overlays to highlight key features. The pacing is consistent, maintaining an energetic flow throughout the ad. Audio-visual sync is well-executed, with cuts and text overlays often timed to the speaker's dialogue and music beats. # Hooks Spoken: 阿屎!! / 你整天開工拖著周圍走 / 個喎? Text overlay: 阿屎!! / 你整天開工拖著周圍走 / 個喎? Visual: A male individual, seen from behind, walks through a brightly lit underground parking garage, pulling a large, black, hard-shell camera equipment case with wheels. The floor is dark gray, and the walls are light gray with some orange/brown accents from building entrances. Cars are visible in the background. / The camera quickly pans to the right, showing the male individual's back as a hand reaches in from the left to playfully hit his back. White text overlay appears on his back. / The camera follows the individual as he continues to pull the case. The text overlay changes. / The camera focuses on the top of the black equipment case as it's being pulled. The text overlay changes again. # Funnel stage Consideration # Pain points The central pain point is the burden and inconvenience associated with traditional, bulky camera equipment for content creation. This is highlighted by the initial scene where the speaker is questioned about 'dragging heavy gear around all day' and the need to 'replenish physical strength' due to its weight. Another pain point is encountering poor lighting conditions on location, as shown by the '人黑到不行...' (people are too dark to be seen) comparison, and the need for a gimbal when one isn't readily available. # Value propositions - 很小方便 (very small and convenient) - value of portability and ease of transport. - 基本上Online的都夠用 (basically enough for online use) - value of sufficient quality for common content creation needs without overkill. - 這些燈非常好用 (these lights are very useful) - value of solving common lighting problems on set. - 補位非常好用 (very useful as a backup/fill-in) - value of reliability and versatility in professional settings. - 它的質素絕對是最好的 (its quality is absolutely the best) - value of top-tier performance in a compact form factor. - 原色不調整也不失禮 (original colors don't need adjustment and don't lose face) - value of time-saving and professional-looking results directly from the camera. - 人物的皮膚 顏色是最自然的 (skin tones are the most natural) - value of high-quality, flattering visuals for human subjects. - 很革命性! (very revolutionary!) - value of innovative design and user experience. - 開機也夠快 (quick startup) - value of efficiency and not missing a shot. - 橫倒4K 直倒3K (horizontal 4K, vertical 3K) - value of adaptability for different platform formats. - 大部分DJI MIC 都可以直接連落去 (most DJI Mics can connect directly) - value of seamless integration and high-quality audio. - 拍Vlog Reels 都係Good Ga (good for shooting vlogs and Reels) - value of being perfectly suited for popular content formats. - 真係救世界 (truly saves the world) - value of being a critical problem-solver in unexpected situations (like needing a gimbal). - 對比大機來說 都可以有得打 (can compete with big cameras) - value of professional-grade performance in a compact device, eliminating the need for bulky alternatives. # Benefits - 補充體力 (replenish physical strength) - humorously implying less physical strain from heavy gear - 基本上Online的都夠用 (basically enough for online use) - 你都要急救一下 (you need to quickly rescue it) - referring to poor lighting situations - 這些燈非常好用 (these lights are very useful) - 補位非常好用 (very useful as a backup/fill-in) - 它的質素絕對是最好的 (its quality is absolutely the best) - 很革命性! (very revolutionary!) - 拍Vlog Reels 都係Good Ga (good for shooting vlogs and Reels) - 真係救世界 (truly saves the world) - referring to its gimbal function - 對比大機來說 都可以有得打 (can compete with big cameras) # Features - 很小方便 (very small and convenient) - 1吋CMOS (1-inch CMOS sensor) - 10bit D-Log M (10-bit D-Log M color profile) - 原色不調整也不失禮 (original colors don't need adjustment and don't lose face) - 人物的皮膚 顏色是最自然的 (skin tones are the most natural) - 轉MON (rotatable screen) - 開機也夠快 (quick startup) - 橫倒4K 直倒3K (horizontal 4K, vertical 3K) - 大部分DJI MIC 都可以直接連落去 (most DJI Mics can connect directly) - 三軸增穩 (3-axis stabilization) - 有埋4K 120格 (also has 4K 120 frames) # Call to action 有需要留言 “拍野” (If you need, comment 'shoot stuff') # Social proof - 我最少推介了20個朋友入坑 (I have recommended at least 20 friends to get into this) – Male 1 (Content Creator) - 跟了我開工有兩年 (It has been with me for two years of work) – Male 1 (Content Creator) # Point of view - Customer 40% – The speaker shares his personal experiences, preferences, and recommendations for the products, using 'I' statements and demonstrating real-world use. - Brand 60% – The speaker, acting as a brand advocate/expert, directly showcases product features, technical specifications, and capabilities, often with on-screen text highlighting key selling points. # Storyline - 00:00–00:01 The video opens with a male content creator pulling a large, black camera equipment case through an underground parking garage, walking away from the camera. - 00:01–00:03 A second person (off-screen) playfully hits his back and questions him about his heavy equipment, setting a lighthearted, slightly exasperated tone. This establishes a common pain point for videographers: the burden of carrying heavy gear. - 00:05–00:08 The content creator kneels beside his case, opening it to reveal various camera equipment. He explains that before shooting, it's important to replenish energy, humorously implying the physical toll of carrying such gear. - 00:08–00:11 He pulls out a cup of instant noodles from his case, reinforcing the humorous and relatable struggle of a busy content creator who needs quick sustenance on the go. - 00:12–00:17 He then eats the noodles, with the off-screen person continuing to question him about the heavy equipment, maintaining the playful, slightly critical tone about his gear choices. - 00:18–00:23 The scene transitions to the content creator in a home setting, opening the same equipment case. He begins to explain the essential elements for filming: camera, lighting, and microphone. This shifts the narrative from humorous struggle to a practical discussion of gear. - 00:24–00:31 He introduces the DJI Mic Mini, highlighting its small size and convenience, positioning it as a superior alternative to traditional microphones. This introduces the first compact solution. - 00:32–00:38 He then demonstrates two portable 'rescue lights' (IZUPIN light sticks), showing how they inflate and provide necessary lighting on set, addressing another common filming challenge. This continues to showcase compact, problem-solving accessories. - 00:39–00:41 A split-screen comparison shows a cat figurine with and without the light, visually demonstrating the impact of good lighting and reinforcing the need for these 'rescue lights' when people are 'too dark' in shots. - 00:42–00:44 He reiterates the usefulness of the lights, emphasizing their practicality. This reinforces the value proposition of the lighting accessories. - 00:45–00:54 He then discusses his main camera, a Canon R5 Mark II, and various lenses (standard, telephoto, wide-angle), explaining that these three cover most common shooting needs. This establishes his professional background and the context for needing compact alternatives. - 00:55–00:57 He transitions to introducing the DJI Osmo Pocket 3, calling it a 'must-have' and revealing that he has been using it for two years. This builds credibility and personal endorsement for the main product. - 00:58–01:04 He praises the Osmo Pocket 3 as an excellent 'backup' or 'fill-in' camera, stating he has recommended it to at least 20 friends. This further reinforces his personal endorsement and the product's reliability. - 01:05–01:10 He highlights the Osmo Pocket 3's superior image quality for a small camera, specifically mentioning its 1-inch CMOS sensor and 10-bit D-Log M capability. This focuses on the technical advantages and professional-grade features. - 01:11–01:17 The video shows sample footage from the Osmo Pocket 3, demonstrating its color accuracy and natural skin tones, emphasizing that 'original colors don't need adjustment and don't lose face.' This provides visual proof of the camera's quality. - 01:18–01:22 He demonstrates the Osmo Pocket 3's rotatable screen, calling it 'revolutionary' and noting its quick startup time. This highlights a key user-friendly feature. - 01:23–01:26 He showcases the camera's ability to shoot 4K horizontally and 3K vertically, and its direct compatibility with DJI Mic. This emphasizes versatility and seamless integration with other DJI products. - 01:27–01:29 He states that the Osmo Pocket 3 is 'good enough' for vlogging and Reels, showing himself using it in various scenarios. This positions the product for a broad range of content creation. - 01:30–01:36 He explains how the Osmo Pocket 3 can act as a 'lifesaver' when a gimbal is needed but not brought along, demonstrating its 3-axis stabilization. This addresses another pain point and highlights the product's problem-solving capability. - 01:37–01:41 A split-screen comparison shows slow-motion footage (4K 120fps) from the Osmo Pocket 3 versus a 'big camera,' asserting that the Pocket 3 can 'compete' with larger cameras. This directly addresses performance concerns and reinforces its professional capabilities. - 01:42–01:45 He concludes by stating that he always carries the Osmo Pocket 3 for both work and travel, reinforcing its indispensable nature and versatility. - 01:46–01:50 The video ends with a flat lay of all the discussed equipment and a call to action for viewers to comment '拍野' (paak ye, meaning 'shoot stuff' or 'film') to receive more information. This provides a clear next step for interested viewers.

# Ad summary This ad showcases the DJI Osmo Pocket 3, a compact camera designed for capturing cinematic shots. The ad features a woman using the camera in an urban setting to film various scenes, highlighting its smooth, stable filming capabilities and ease of use for creating professional-quality video content. # Brand positioning DJI is presented as a brand that offers innovative solutions for high-quality content creation. The brand aligns with a lifestyle of creativity and professional-grade results in a compact, user-friendly format. DJI positions itself as a provider of tools that empower users to capture cinematic shots with minimal setup, pushing against the norm of complex, bulky equipment typically associated with professional videography. The brand positioning is both functional (performance, simplicity) and emotional (empowerment, creativity). # Product The DJI Osmo Pocket 3 is a compact camera designed for capturing high-quality video content. It features a stabilized gimbal system that ensures smooth, stable filming, even in motion. The camera is portrayed as easy to use, requiring minimal setup for professional video results. It is shown being used in various urban settings, suggesting it is ideal for on-the-go content creation. The ad highlights the 'Spin shot mode' as a unique selling point, showcasing its ability to create dynamic, rotating shots. The product addresses the purchase barrier of needing complex equipment for professional-looking videos, offering a smart, simple solution. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and a focus on showcasing the product's capabilities in real-world urban settings. The editing style includes quick cuts and dynamic camera angles to maintain a fast pace. The production quality is high, giving the ad a professional feel. The pacing is consistent, with cuts timed to the music beats. The visual motifs include frequent low-angle shots of city buildings and close-ups of the product in use. # Hooks Spoken: 00:00–00:03: How I get cinematic shots with Osmo pocket 3. Text overlay: 00:00–00:01: How I get cinematic shots with / 00:01–00:03: Osmo pocket 3 Visual: 00:00–00:02: A split screen shows the creator holding a phone in her gloved hand, filming herself. On the bottom half of the screen, the creator is seen holding the Osmo Pocket 3, filming herself. She is wearing sunglasses, a black turtleneck, and a gray coat. The background is a city street with modern buildings. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that creating cinematic shots typically requires complex and cumbersome equipment. The pain point is the difficulty and inconvenience of achieving professional-quality video with traditional setups. # Value propositions - A smart solution for high-quality content: This connects the product's ease of use with the desired outcome of professional-grade video. - Engineered for smooth, stable filming: This highlights the product's technical design and its ability to deliver high-quality results. # Benefits - Get cinematic shots - Professional video # Features - Smooth, stable filming - Spin shot mode - Minimal setup - High-quality content # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating the product's capabilities in real-world scenarios. # Storyline - 00:00–00:02 The ad opens with a split screen showing the creator filming herself with the Osmo Pocket 3. - 00:02–00:04 The ad transitions to shots of the Osmo Pocket 3 being held and operated in an outdoor setting. - 00:04–00:06 The ad shows the camera being used near a streetcar, emphasizing its smooth, stable filming capabilities. - 00:06–00:07 The ad highlights the 'Spin shot mode' feature. - 00:07–00:34 The ad showcases the creator using the Osmo Pocket 3 to film herself in various urban settings, including a subway and city streets.

# Ad summary This ad showcases the DJI Osmo Pocket 3 camera. It shows the setup of the camera and the shots that can be taken with it. The ad features a woman on a road trip, capturing the scenery with the camera. # Brand positioning DJI is presented as a brand that empowers creators to capture high-quality footage in a compact and user-friendly format. The ad focuses on the Osmo Pocket 3, highlighting its ability to deliver professional-grade results in a portable design. The brand aligns with a lifestyle of adventure and exploration, catering to users who want to document their experiences with ease and precision. DJI positions itself as a leader in innovative camera technology, pushing against the limitations of traditional cameras by offering a compact and versatile alternative. # Product The DJI Osmo Pocket 3 is a compact camera designed for capturing high-quality video and photos on the go. It features a built-in gimbal for smooth stabilization, ensuring steady footage even in motion. The camera is shown being mounted on a car window using a suction cup mount, demonstrating its versatility for various shooting scenarios. It is designed for content creators, travelers, and anyone who wants to easily capture professional-looking footage. The ad highlights the camera's ability to produce stunning visuals, making it a valuable tool for documenting adventures and creating engaging content. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the high-quality footage captured by the DJI Osmo Pocket 3. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the ad. The visual motifs include scenic landscapes and close-ups of the camera setup, emphasizing both the product's capabilities and the lifestyle it enables. The pacing is moderate, with cuts timed to the music, creating a seamless audio-visual experience. # Hooks Spoken: 00:13–00:16: Female 1 [singing] I don't need to talk about my past times or the time Text overlay: SHOT ON / OSMO POCKET 3 Visual: 00:13–00:17: Inside the car, the woman is driving and smiling. The text "SHOT ON OSMO POCKET 3" is overlaid on the top left. The woman and the interior of the car are in focus. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing professional-quality video capture in a portable and easy-to-use format. The ad shows the setup of the camera and the shots that can be taken with it. # Value propositions - The DJI Osmo Pocket 3 allows you to capture high-quality footage on the go, making it perfect for documenting adventures and creating engaging content. # Benefits - Capture professional-looking footage on the go - Versatile for various shooting scenarios - Easy to use for content creation and documenting adventures # Features - Compact design - Built-in gimbal for smooth stabilization - High-quality video and photo capture # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer using the product to capture their experiences. # Storyline - 00:00–00:02 The ad opens with a text overlay, "the set up vs the shots," setting the stage for a comparison between the camera setup and the resulting footage. This immediately establishes the ad's focus on showcasing the camera's capabilities. - 00:02–00:08 00:02–00:08: The ad shows the Osmo Pocket 3 being attached to a car window using a suction cup mount. This demonstrates the camera's versatility and ease of use in various shooting environments. The perspective is from a close-up view, highlighting the setup process. - 00:08–00:11 00:08–00:11: The ad transitions to footage shot with the Osmo Pocket 3, showing a woman in a car driving along a scenic coastal road. This showcases the camera's image quality and stabilization capabilities in a real-world scenario. The perspective shifts to the viewer experiencing the footage as if they were there. - 00:11–00:13 00:11–00:13: A close-up shot of the car's wheel spinning on the road emphasizes the motion and adventure aspect of the footage. This adds a dynamic element to the ad, highlighting the camera's ability to capture movement smoothly. - 00:13–00:17 00:13–00:17: The ad shows the woman driving and enjoying the scenery, reinforcing the theme of adventure and exploration. The perspective is from inside the car, giving the viewer a sense of being part of the journey. - 00:17–00:24 00:17–00:24: The ad continues to showcase footage of the car driving along the coastal road, highlighting the camera's ability to capture stunning landscapes. The perspective shifts to various angles, providing a comprehensive view of the scenery. - 00:24–00:37 00:24–00:37: The woman is shown walking towards the ocean, further emphasizing the adventure and exploration theme. The perspective is from behind, allowing the viewer to experience the journey with her.

# Ad summary This ad promotes the DJI Osmo Pocket 3, a compact and powerful camera designed for capturing memories on the go. The ad features a woman on vacation in Thailand, showcasing the camera's stabilization and image quality while island hopping. She highlights its portability and ability to capture cinematic shots, even in motion, and compares the quality to an iPhone. # Brand positioning DJI is presented as a brand that empowers users to capture high-quality, stable footage effortlessly, no matter where they are. The brand aligns with a lifestyle of adventure, travel, and documenting experiences. It positions itself as a solution for those who want professional-looking videos without bulky equipment, pushing against the norm of needing larger, more complex setups for quality footage. The brand positioning is both functional (performance, portability) and emotional (empowerment to capture memories). # Product The DJI Osmo Pocket 3 is a compact, handheld camera designed for capturing stable, high-quality video and photos on the go. It features 3-axis stabilization, ensuring smooth, cinematic shots even in motion. The product is for travelers, content creators, and anyone who wants to document their experiences without the need for bulky equipment. It is small enough to carry in a purse but powerful enough to record everything. The ad addresses the purchase barriers of needing professional equipment for high-quality footage by offering a portable and easy-to-use solution. The ad emphasizes that the camera is "designed for real movement" and allows users to capture details that turn memories into stories. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and smooth transitions. The production quality is high, giving it a professional feel. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: Female 1: Buenos días, acompáñame a hacer island hopping en Krabi. Text overlay: DJI OSMO POCKET 3 Visual: 00:00–00:02: A woman with blonde hair in a high bun, wearing a red bikini with leopard print trim and a red sarong, stands in a doorway with white curtains. She smiles and opens her arms wide. The background shows a hotel room with a bed and a dark doorway. The camera is stationary and at eye level. / 00:02–00:03: An aerial shot shows the same woman walking down steps into a pool with turquoise water and gray stone accents. The camera is positioned high above, looking down at her. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to capture stable, high-quality footage while on the move. This is signaled by the line, "Movimiento en todas partes, estabilidad siempre." # Value propositions - Capture cinematic shots even in motion with 3-axis stabilization. - The DJI Osmo Pocket 3 is small enough to carry with you, but powerful enough to record everything. - Turn memories into stories by capturing every detail. # Benefits - Stability in motion - Cinematic shots - Portability - High-quality video and photos # Features - 3-axis stabilization - Compact design # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer using the product during her travels. # Storyline - 00:00–00:02 The ad opens with a woman in a bikini and sarong, stepping out onto a balcony. - 00:00–00:03 She invites viewers to join her for island hopping in Krabi, setting the tone for an adventurous travel vlog. - 00:02–00:06 The ad transitions to shots of her entering a pool and then riding on a boat, emphasizing the need to capture unexpected moments. - 00:06–00:09 She highlights the camera's ability to provide stability amidst constant movement. - 00:09–00:14 The ad shows various scenes from her trip, including boat rides and beach visits, showcasing the camera's versatility. - 00:12–00:18 She states that the DJI Osmo Pocket 3 is small enough to carry and powerful enough to record everything, addressing portability and performance. - 00:18–00:20 The ad shows her taking the camera out of her bag, emphasizing its compact size. - 00:20–00:25 She highlights that the camera is designed for real movement and features 3-axis stabilization, ensuring cinematic shots. - 00:25–00:28 The ad shows her moving from the ocean to the shore, capturing every moment without missing a beat. - 00:28–00:32 The ad shows her relaxing on the boat, emphasizing the perfect framing even in motion. - 00:31–00:33 The ad compares the camera's image quality to that of an iPhone, highlighting the difference in stabilization and clarity. - 00:33–00:37 She concludes by stating that details turn memories into stories, reinforcing the camera's ability to capture important moments. - 00:37–00:41 The ad ends with a final message: DJI Pocket 3, stability in motion from anywhere.

# Ad summary A creator demos the DJI Mic Mini while out and about in New York City. # Brand positioning DJI is a technology company known for its drones, camera stabilizers, and other camera equipment. The brand is associated with high-quality video and audio solutions for creators looking for premium and professional tools. DJI aims to be the top choice for videographers, vloggers, and content creators who need reliable and innovative equipment. # Product The DJI Mic Mini is a compact, wireless microphone system designed for mobile content creation, allowing you to record audio and video on the go. It consists of a transmitter, receiver, and charging case. The mic is light and discreet, and the two-level noise canceling keeps audio clean. The charging case fits everything, making it convenient to carry. The mic is compatible with iPhone. # Visual style The ad has a UGC-style aesthetic, blending casual vlogging with product demos. The video uses natural lighting and authentic on-location shots to create a relatable, real-life atmosphere. Quick cuts and transitions help maintain an energetic rhythm throughout the ad. The editing and pacing support the tone by mirroring the fast-paced nature of a city vlog. # Hooks Spoken: 00:07–00:08 Female 1: We're in New York. Text overlay: IPHONE 17 PRO / DJI MIC MINI Visual: 00:06–00:09 Split screen of an individual standing in front of a grey hotel room door. Text overlay on the top screen reads: “IPHONE 17 PRO”. Text overlay on the bottom screen reads: “DJI MIC MINI”. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the product solves the problem of poor audio quality when recording videos on mobile devices. # Value propositions - The product is super light and discreet, making it convenient to carry on the go. - The charging case fits everything, so you don't have to worry about losing the pieces. # Benefits - Audio is clean - Convenient to carry # Features - Light and discreet - Two-level noise cancelling - Charging case fits everything # Call to action None used. # Point of view - Customer 100% – The entire video is told from the customer's point of view. # Storyline - 00:00–00:06 00:00–00:06 The video opens with stylized shots of the creator in a brown coat holding the packaged DJI Mic Mini. - 00:06–00:09 00:06–00:09 The video splits into top and bottom, with the top showing audio recorded on an iPhone 17 Pro, and the bottom showing audio recorded on the DJI Mic Mini. - 00:09–00:12 00:09–00:12 The creator asks the audience which audio sounded better. - 00:12–00:17 00:12–00:17 The creator says she is trying the DJI Mic Mini for the first time and likes it. - 00:17–00:23 00:17–00:23 The creator states that she is about to leave her hotel and go get a bagel, and take the DJI mic with her to try it out. - 00:23–00:27 00:23–00:27 The creator walks on a cobblestone street in NYC, and asks if the audience can hear her. - 00:27–00:35 00:27–00:35 The creator gives an outfit check. - 00:35–00:41 00:35–00:41 The creator orders a bagel. - 00:41–00:45 00:41–00:45 The creator shows the package of the DJI Mic Mini. - 00:45–00:52 00:45–00:52 The creator claims that the mic is convenient, light, and discreet. The two-level noise canceling keeps her audio clean, and the charging case fits everything. - 00:52–00:57 00:52–00:57 The creator recommends the mic if you are looking for the perfect mic for daily vlogs or contents.