How Sunwarrior Advertises on Meta

# Ad summary A man shares how switching to Sunwarrior Organic Active Protein made him feel great, unlike other brands. He emphasizes its great taste, that it doesn't cause bloating, and that it feels like a natural part of his day. # Brand positioning Sunwarrior is presented as a brand that offers organic, plant-based protein powder. It's positioned as a solution for individuals who have outgrown typical "gym bro protein tubs" and are seeking a healthier, more nourishing option that supports their entire system. The brand's values seem to align with holistic health, wellness, and mindful living, which is further reinforced by their claim of being a "recovery system." The brand avoids the tone and aesthetic of typical, flashy protein products, instead opting for a more natural, sophisticated approach that appeals to "grown up bodies" seeking a holistic experience. # Product Sunwarrior Organic Active Protein is a plant-based protein powder designed to be easily digestible and taste great. It is formulated to avoid bloating and the “fake full feeling” often associated with other protein powders. The brand says the protein powder also helps improve digestion and recovery. The product comes in a vanilla flavor, tastes like “real vanilla,” and can be seamlessly integrated into your day. # Visual style The ad has a raw, UGC feel due to the shaky camera work and casual setting. The cuts are quick and timed to the music, creating a sense of energy and momentum. The production quality is relatively high, but it is designed to look casual, which adds to the relatability. # Hooks Spoken: Male 1: This tastes like real vanilla. Text overlay: The only protein powder / that's ACTUALLY good for you Visual: 00:00–00:02: The camera is at chest level and shaky. In the foreground, a man with fair skin and short light-brown hair holds up a clear glass with a milky, off-white protein drink. He wears a light-blue V-neck t-shirt. The background shows a stainless steel refrigerator and some green potted plants. # Funnel stage Consideration # Pain points The ad addresses the frustration of using protein powders that taste bad and cause bloating or digestive issues. The man explicitly mentions that his "old protein" used to feel like a "punishment" and made him feel worse, implying that many protein powders are unpleasant and ineffective. # Value propositions - "It tastes like peace" # Benefits - Feels like it belongs as a part of my day - Digestion is quieter - Recovery is better - Need real nourishment # Features - Tastes like real vanilla - Doesn't bloat - Doesn't give a fake full feeling - Supports your whole system # Call to action BUY NOW # Point of view - Customer 100% – The ad is told entirely from the perspective of a man who uses and enjoys the product, and this is communicated through the casual tone and conversational style of the voiceover, as well as the informal, selfie-style visuals. # Storyline - 00:00–00:04 A man holds up a glass of protein and says it tastes like “real vanilla,” and that he has “no complaints” about his gut. - 00:04–00:12 The man picks up and throws an old container of protein in the trash, saying it “used to feel like punishment,” and it was something he “had to drink after a workout,” even though it “made me feel worse.” This moment highlights the user's prior negative experiences with competing products, setting the stage for a positive contrast. - 00:12–00:19 The man holds up a container of Sunwarrior and smiles, saying he “found Sunwarrior, and honestly, it felt like something that I would choose, even if it wasn’t protein.” The shift to a more positive tone suggests that Sunwarrior protein is superior. - 00:19–00:23 Hands stir Sunwarrior protein powder in a glass of liquid. The man says it doesn’t cause bloating or a “fake full feeling.” - 00:23–00:29 The man smiles, saying that Sunwarrior “feels like it belongs as a part of my day.” He then says his “digestion is quieter” and his “recovery is better.” - 00:29–00:33 The man is shown foam rolling and drinking the Sunwarrior protein. He says, “And the taste? It tastes like peace.” The moment is positive and playful, which reinforces his claims of the protein's pleasant flavor. - 00:33–00:46 The man holds up a journal and says it’s “not trying to be flashy. It’s for grown up bodies that need real nourishment.” Then, he says “if you’ve outgrown those gym bro protein tubs and actually want something that supports your whole system, this is it.” He smiles. - 00:46–00:49 A screen shows the Sunwarrior logo and a call to action button.

# Ad summary This ad features a woman in her kitchen talking about how she has finally found a plant based protein powder that doesn't cause bloating, gut pain, or energy crashes and has actually helped her workouts, her sleep, and her skin. # Brand positioning Sunwarrior is presented as a plant-based alternative to mainstream protein powders. The brand is positioned as a provider of 'clean' protein, avoiding the common pitfalls of competitor products that cause bloating, gut pain, and energy crashes. This positioning caters to health-conscious consumers who are wary of 'sketchy fillers' and prioritize natural ingredients. Sunwarrior aims to occupy the space of a trusted, effective, and gut-friendly protein source, contrasting with the image of conventional protein powders that often compromise digestive comfort and overall well-being. # Product Sunwarrior Warrior Blend is a plant-based protein powder designed for individuals seeking a 'clean' and effective supplement that does not cause adverse side effects. The product aims to solve the problem of bloating, gut pain, and energy crashes often associated with other protein powders. Marketed as having 'no sketchy fillers,' it contains only plant-based ingredients. As stated on the packaging, each serving contains 16g of protein, 0g net carbs, and 90 calories. The woman in the ad suggests that the product improves digestion, provides steady energy throughout the day, and enhances skin clarity. It is available in Chocolate flavor, among others. It aims to be a protein powder you can actually finish and repurchase because of the health benefits it provides. # Visual style The ad's aesthetic is a mix of polished and casual. The editing style includes a combination of quick cuts and static shots, with mostly smooth transitions. The production quality leans towards a UGC feel, lending a sense of authenticity to the ad. The pacing is moderate, with cuts timed to key messaging. Overall, the visuals are clean and well-lit, contributing to a trustworthy and approachable tone. # Hooks Spoken: 00:00–00:02: This is the first protein powder I've ever repurchased. Text overlay: 00:00–00:01: This is the first / 00:01–00:02: protein powder Visual: 00:00–00:02: The shot is set indoors in a bright kitchen. In the foreground, a woman with brown hair and light skin is standing directly facing the camera. She is wearing a gray workout tank top and black leggings. In her right hand, she is holding a container of blue Sunwarrior protein powder. She is smiling and pointing to the container. The background includes white cabinets, stainless steel appliances, and gray and white backsplash. # Funnel stage Consideration # Pain points Many protein powders cause bloating, gut pain, and energy crashes. # Value propositions - The protein powder with clean ingredients that won't cause bloating, gut pain, or energy crashes. - The one that people actually finish because of the health benefits it provides. # Benefits - Regular digestion - No bloating - Steady energy - Clearer skin # Features - Plant based - 16g of protein - 0g net carbs - 90 calories - Cleanest formula # Call to action Try the one people actually finish. # Social proof - "This is the first protein powder I've ever repurchased" – Female 1 (Customer) - "I'm literally on my third tub" – Female 1 (Customer) - A friend sent me the Sunwarrior Warrior Blend. - She says that she didn't want to try it, but her friend told her to read the ingredients. # Point of view - Customer 100% – The entire ad is told from the perspective of a real or implied user of the product through a casual tone, and testimonials. # Storyline - 00:00–00:05 A woman holds a container of Sunwarrior protein powder. She says that it is the first protein powder she has ever repurchased and that she is on her third tub. - 00:05–00:14 She says that the problem with other protein powders wasn't just taste, but bloating, gut pain, and energy crashes that mess up workouts, sleep, and her whole day. - 00:14–00:17 She stopped trusting the hype around other protein powders. A friend sent her the Sunwarrior Warrior Blend protein powder. - 00:19–00:27 She says that she didn't want to try it, but her friend told her to read the ingredients. She explains that it is clean, plant-based, and has no sketchy fillers. She thought that maybe this one would be different. - 00:28–00:33 She says that she wasn't sure about it at first, but after finishing the first tub and then the second, she realized that it actually works. - 00:34–00:44 She says that now it is her third tub, and she has noticed that her digestion is regular, she is no longer bloated, her energy is steady through the day, and even her skin is clearer. - 00:45–00:50 She states that it feels good knowing that she is finally giving her body one of the cleanest formulas out there. - 00:51–00:55 She says to stop wasting money and to try the one that people actually finish.

# Ad summary A woman shares her experience with Sunwarrior Warrior Blend protein powder. She mixes it with milk in a shaker, tastes the result, and checks back in 30 minutes later to report on whether it caused bloating. # Brand positioning Sunwarrior aims to occupy a space in the consumer's mind as a source of clean, plant-based protein powders that are easy to digest, gentle on the gut, and don't have an artificial taste. The brand aligns with a health-conscious lifestyle. Its Warrior Blend powder pushes against the norm of chalky, artificial-tasting, bloating protein powders. The brand positioning is functional, emphasizing its health benefits and clean taste. # Product Sunwarrior Warrior Blend is a plant-based, dairy-free protein powder for those who are skeptical of protein powders due to common issues like chalkiness, artificial sweetness, or bloating. The vanilla-flavored powder contains 17g of protein, 1g of sugar, and 90 calories per serving. Its USPs are its clean taste, smooth texture, and easy digestibility, which are intended to resolve the common purchase barriers of bloating and unpleasant taste. The product is shown being used in a shaker with milk for a quick and easy protein boost. # Visual style The ad has a UGC feel with a natural light and casual tone. The editing style consists of static shots with smooth transitions. The production quality is decent, aligning with a hybrid approach. The pacing is consistent, and there are no clear audio-visual sync elements. # Hooks Spoken: 00:00–00:03 Female 1: My stomach and I do not agree with protein powders, so consider this a live gut test. Text overlay: Can my sensitive gut handle this? 🤔 Visual: 00:00–00:03 The shot is a medium close-up of a woman with blonde wavy hair, wearing a light pink zip-up sweatshirt, standing in her kitchen. Behind her are white cabinets, a purple blender, and a container of Sunwarrior protein powder on a gray countertop. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that many protein powders are chalky, too sweet, or cause bloating for hours. # Value propositions - A protein powder that won't upset your stomach - A clean and neutral-tasting protein option - A smooth texture - Plant-based, dairy-free # Benefits - Helps with gut-health - Tastes clean - Way smoother than I expected - Doesn't bloat # Features - Plant-based - Dairy-free - 17g protein - 1g sugar - 90 calories # Call to action BUY NOW # Social proof - "People keep saying it doesn't wreck their stomach" – Female 1 (Creator) - "This is actually the only protein powder I'll reorder and recommend" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the customer's POV, sharing her personal experience and thoughts on the product. # Storyline - 00:00–00:03 00:00–00:03 The creator introduces the video by saying her stomach doesn't agree with protein powders, so she's going to test this protein powder to see if it's any different. This introduces the personal problem and establishes the purpose of the video. - 00:03–00:09 00:03–00:09 She details what she dislikes about most protein powders: they are chalky, too sweet, or cause bloating. She sets up her expectations by highlighting the product attributes that are most important to her. - 00:09–00:14 00:09–00:14 She highlights the product's features of being plant-based and dairy-free and how she's heard it doesn't wreck people's stomachs. This creates interest by highlighting a possible solution to her problem. - 00:14–00:24 00:14–00:24 She tries the shake, saying it's smoother than expected, has no chunks, and tastes clean, not sugary or planty, just neutral. This gives her initial positive reaction to the taste and texture of the protein powder. - 00:24–00:29 00:24–00:29 She emphasizes the most important thing is how her stomach feels after, so she's going to finish the shake and check back in. She creates anticipation for the ultimate test of the protein powder. - 00:29–00:36 00:29–00:36 Thirty minutes later, she reports that she doesn't feel bloated. This is the final verdict and shows that the product lives up to its claims. - 00:36–00:46 00:36–00:46 She recommends the Warrior Blend, especially for those who are skeptical of protein powders, and encourages viewers to let their own body do the review. She then restates the benefits: clean protein that doesn't bloat and actually tastes good, before saying it's worth trying. She ends with a CTA to try it. - 00:46–00:51 00:46–00:51 The screen displays the Sunwarrior logo and brand message: "Not just protein. A recovery system. Try Warrior Blend," followed by a "BUY NOW" button. This reinforces the brand and provides a final CTA.

# Ad summary This ad promotes Sunwarrior Active Protein, a plant-based protein that supports digestion and focus. The ad features a male spokesperson who discusses the protein's benefits, including adaptogens, probiotics, and digestive enzymes. He highlights that it supports energy, gut health, and recovery, while avoiding bloating, crashes, and chalky aftertaste. He encourages viewers to check the reviews and try the protein to experience the difference in their everyday lives. The ad concludes with a call to action to "Buy Now" and try Active Protein today. # Brand positioning Sunwarrior is presented as a health and wellness brand focused on providing clean, plant-based protein solutions. The brand positions itself as a provider of products that support not just muscle but overall well-being, including digestion, focus, energy, gut health, and recovery. Sunwarrior seems to cater to health-conscious individuals who are looking for a natural alternative to traditional protein supplements, emphasizing ingredients like adaptogens, probiotics, and digestive enzymes. The brand leans into a functional positioning, highlighting the tangible benefits of its products while also subtly promoting an active, health-oriented lifestyle. # Product Sunwarrior Organic Active Protein is a plant-based protein powder designed to support digestion and focus, not just muscle growth. It contains adaptogens, probiotics, and digestive enzymes. The protein is marketed to individuals looking to improve their energy, gut health, and recovery. This protein aims to address common issues associated with protein supplements, like bloating, crashes, and chalky aftertaste. The ad highlights that it also tastes amazing. The product is available in various flavors. It is for people who want to take their body to the next level, and feel the difference in your everyday from week one. # Visual style The ad has a clean, modern aesthetic with a mix of well-lit product shots and casual, home-style footage. The editing style includes quick cuts to maintain a fast pace, interspersed with static shots for product focus. The production quality is a hybrid of polished commercial and UGC feel. The pacing is consistent with several cuts per minute, and text overlays are timed to coincide with spoken lines. # Hooks Spoken: 00:00–00:03 Male 1: Looking for clean protein that supports digestion and focus, not just muscle? Text overlay: 00:00–00:03 Looking for clean protein that supports digestion and focus, (Caption) / 00:03–00:04 not just muscle? (Caption) Visual: 00:00–00:02 A hand reaches into a white cabinet filled with various containers of protein powder. The camera is at chest height, showing the lower half of the person. The background is a white wall with a countertop visible. / 00:02–00:03 A hand holding a scoop of protein powder pours it into a white container with green labels. The background is a white countertop and a blurred background of kitchen items. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that many protein powders cause bloating, energy crashes, and an unpleasant chalky aftertaste, which are common frustrations for protein supplement users. “No bloating, no crashes, no chalky aftertaste.” # Value propositions - Clean protein: Plant-based and contains beneficial ingredients. - Comprehensive support: Benefits energy, gut health, and recovery. - Digestive Comfort: No bloating, crashes, or chalky aftertaste. # Benefits - Supports digestion - Supports focus - Supports energy - Supports gut health - Supports recovery - No bloating - No crashes - No chalky aftertaste - Tastes amazing # Features - Plant-based protein - Adaptogens - Probiotics - Digestive enzymes # Call to action BUY NOW # Social proof - "Check the reviews" - Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user who has tried the product and is recommending it. # Storyline - 00:00–00:03 00:00–00:03 Looking for clean protein that supports digestion and focus, not just muscle? - 00:03–00:09 00:03–00:09 Active Protein blends plant-based protein with adaptogens, probiotics, and digestive enzymes. - 00:09–00:14 00:09–00:14 That means it supports your energy, your gut, and your recovery. No bloating, no crashes, no chalky aftertaste. - 00:17–00:27 00:17–00:27 And it also tastes amazing. Check the reviews. So, if you want to take your body to the next level, pick your flavor and feel the difference in your everyday from week one.

# Ad summary This ad features a woman standing in her kitchen who introduces Sunwarrior protein powder and explains why it stands out from other brands on the market. She uses ancient cultures as a reference point, highlighting their strength and stamina, and points out that most protein powders are either whey-based and cause gut problems or are over-processed plant proteins that cause bloating. The ad shows a protein drink being made and points out that Sunwarrior has no chalkiness, heaviness, or energy dip. # Brand positioning Sunwarrior is presented as a health and wellness brand that prioritizes clean, plant-based, and bioavailable nutrition, drawing inspiration from the diets of ancient cultures. The brand positions itself as a bridge between time-tested ingredients and modern science, offering a way for modern go-getters to achieve strength, resilience, and stamina. It aims to stand out from other protein powders by avoiding synthetic blends, artificial flavors, whey, and over-processed plant proteins, which the ad implies can lead to gut issues, bloating, or energy dips. It aligns with a lifestyle that values natural, nutrient-rich ingredients and supports overall well-being. # Product The featured product is Sunwarrior Warrior Blend Protein powder, a plant-based protein powder designed to offer clean, bioavailable nutrition for the modern go-getter. It is formulated with time-tested ingredients that support the body without causing chalkiness, heaviness, or energy dips. The protein powder is made from ingredients like pea, hemp, goji, and coconut, combining ancient wisdom with modern science to provide a nutrient-rich protein source. It serves as a healthy and clean option, bridging the gap between ancient nutritional practices and the needs of today's active individuals. # Visual style The ad has a hybrid visual style, blending polished commercial elements with UGC-style authenticity. It mixes studio-lit shots of the speaker with stock footage and product demos. Editing includes both quick cuts (during the ancient cultures montage) and static shots. The production quality aims for a balance between professional and relatable, which supports the tone of the influencer communicating directly to the audience. Pacing varies; it's faster during transitions or when highlighting benefits, and slower during the speaker's explanations. # Hooks Spoken: Female 1: I just tried Sunwarrior, wow. [enthusiastically] Text overlay: WHY THIS PROTEIN / SELLS OUT EVERY MONTH Visual: 00:00–00:04 A woman with auburn hair stands in a kitchen with white cabinets and a speckled countertop. She faces the camera and smiles as she holds a blue container of Sunwarrior protein powder in her left hand. The camera is stationary and focuses on her upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad identifies the problems with most protein powders today, noting that they either wreck your gut, or are so overprocessed, they leave you bloated or gassy. # Value propositions - Sunwarrior bridges time tested ingredients and clean bioavailable nutrition for the modern go-getter. - A clean, nutrient-rich protein that supports your body. - Sunwarrior Protein has no chalky texture, no heaviness, no energy dip. # Benefits - supports your body - healthy - clean # Features - powerful plant ingredients - clean, nutrient-rich protein - no chalky texture - no heaviness - no energy dip # Call to action BUY NOW # Point of view - Customer 100% – The entire ad is told from the perspective of a user/influencer, communicating in a casual, testimonial style. # Storyline - 00:00–00:04 The woman introduces Sunwarrior protein powder and explains that it is unlike any protein she's had before, piquing the viewer's curiosity. - 00:05–00:09 She poses the question of how ancient cultures stayed so healthy and energized, drawing a parallel to the product's benefits and hinting at a connection between traditional diets and modern nutrition. - 00:10–00:16 She references the Aztecs and Incas and states that they didn't have synthetic blends or artificial flavors, emphasizing the natural and clean aspect of the product, which transitions to the product's formulation. - 00:16–00:20 She states that ancient cultures thrived on powerful seeds, grains, and plants, highlighting the natural sources of nutrients. - 00:20–00:24 She lists the benefits of the ingredients: real amino acids, real minerals, and real energy, showcasing the comprehensive nutritional value of the product. - 00:24–00:28 She draws the conclusion that ancient cultures were strong, resilient, and full of stamina because of natural ingredients, suggesting the product can offer similar benefits. - 00:28–00:31 She suggests that modern diets have lost those benefits, creating a need that the product aims to fill. The shift to black and white visuals signals a feeling of loss. - 00:31–00:41 She points out the issues with most protein powders today, noting that they either wreck your gut or are so overprocessed that they leave you bloated or gassy, establishing a problem that the product resolves. - 00:41–00:47 She introduces Sunwarrior as the solution, bridging time-tested ingredients and clean bioavailable nutrition, offering an answer to the previous problem. Visuals transition to a shot of the product being poured into a glass. - 00:47–00:54 She claims that Sunwarrior combines powerful plant ingredients to create a clean, nutrient-rich protein that supports your body, transitioning into a demonstration of how to use the product. - 00:54–00:58 She points out that Sunwarrior has no chalky texture, no heaviness, and no energy dip, presenting the product's unique selling points. - 00:58–01:09 She recommends Sunwarrior as a healthy and clean protein option and states that Sunwarrior protein powders sell out fast, creating a sense of urgency. She then ends by telling the viewer to grab one today.

# Ad summary A woman in her kitchen reviews Sunwarrior Warrior Blend protein powder, discussing its neutral taste, smoothness, and how it doesn't cause bloating. She mixes the protein powder into a drink using a shaker bottle, and tests the beverage throughout the video. She says that she usually throws protein powder away because it is chalky, sugary, or causes bloating, but this protein powder did not. # Brand positioning Sunwarrior presents itself as a provider of clean, plant-based protein and recovery systems. The brand emphasizes that its protein is more than just a simple supplement; it's designed for overall wellness. The company pushes back against the notion that plant-based proteins are chalky or unpleasant, positioning themselves as the ideal choice for consumers who want a protein powder that is also good for their gut. # Product The featured product is Sunwarrior Warrior Blend protein powder, advertised as a plant-based, dairy-free option designed to be easy on the stomach. It aims to address common barriers to protein powder consumption, such as chalkiness, excessive sweetness, and bloating. The product is presented as a clean, neutral-tasting alternative that is smooth, chunk-free, and does not cause bloating. It comes in Vanilla flavor and contains 17g protein, 1g sugar, and 90 calories per serving. # Visual style The ad has a UGC feel, with a natural lighting and a clean kitchen background. The editing includes quick cuts, with text overlays that appear on screen at the same time as they are spoken. The pace of the ad stays consistent. The ad also includes platform-native graphic elements such as emojis. # Hooks Spoken: Female 1: I've thrown away more protein powder than I've actually finished, so I'm testing this one live. Text overlay: First sip test / by a protein skeptic Visual: 00:00–00:04 A fair-skinned woman with long blonde hair, wearing a light pink zip up jacket, stands in a brightly lit home kitchen. She is centered in the frame, facing the camera. Behind her, there is gray backsplash, white cabinets, and stainless steel appliances including a KitchenAid mixer and a blender. She stands behind a gray countertop and is holding a blue and white container of Sunwarrior Warrior Blend protein powder and a purple shaker bottle. # Funnel stage Consideration # Pain points Many protein powders are chalky, weirdly sweet, or cause bloating. # Value propositions - This is something I could actually drink every day. - Clean protein that doesn't bloat you and actually tastes good. # Benefits - Helps with gut health - Doesn't cause bloating # Features - Plant based - Dairy-free # Call to action BUY NOW # Social proof - People keep saying it doesn't wreck their stomach. - I don't feel bloated. This is actually the only protein powder I'll reorder and recommend. – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a real user testing and reviewing the product. # Storyline - 00:00–00:04 A woman introduces herself as a protein powder skeptic and says she has thrown away more protein powder than she has finished. She says that she is testing a new product. - 00:04–00:15 The woman lists what she dislikes in most protein powders: chalkiness, sweetness, and bloating. She says she's trying Warrior Blend because people claim it doesn't wreck their stomachs. The woman adds the protein powder to a shaker bottle and mixes it with a liquid. - 00:15–00:25 She tastes the protein drink and states that it is smoother than she expected, with no chunks. She says that it tastes clean and neutral. - 00:25–00:30 The woman says the real test will be how her stomach feels. She says she will finish the drink and check back in. - 00:30–00:38 Thirty minutes later, the woman says she doesn't feel bloated. She says that this is the only protein powder she will reorder and recommend. - 00:38–00:42 The woman states, if you are a protein powder skeptic like her, to try Warrior Blend and let your own body do the review. - 00:42–00:46 The woman shows the protein powder on the counter and says that it's a clean protein that doesn't bloat you and tastes good. She says it's worth trying. - 00:46–00:51 The screen shows the Sunwarrior logo and brand name, along with the words, "Not just protein. A recovery system. Try Warrior Blend."

# Ad summary A woman talks about her negative experiences with protein powders that caused bloating, gut pain, and energy crashes. She shares that a friend recommended Sunwarrior plant-based protein and highlights that she has had a better experience with the protein powder. She says that her digestion is more regular, she is not bloating, she has steady energy, and her skin is clearer. # Brand positioning Sunwarrior is presented as a brand that offers clean, plant-based protein with no sketchy fillers, implying a focus on natural and healthy ingredients. The brand aims to occupy the space in the consumer's mind as a trustworthy and effective solution for protein supplementation without negative side effects such as bloating, gut pain, and energy crashes. The brand pushes against the norm of protein powders that often contain fillers and cause digestive issues. The brand positioning is both functional, emphasizing clean ingredients, and emotional, focusing on the feeling of well-being and improved health. # Product Sunwarrior Warrior Blend is a plant-based protein powder that aims to provide a clean and effective protein supplement. It is for people who have experienced negative side effects from other protein powders, such as bloating, gut pain, and energy crashes. The product is highlighted for having clean ingredients and no sketchy fillers. A USP is that people actually finish this powder, implying it is palatable and effective. The product is shown being used as a supplement to workouts and as a daily addition to a healthy lifestyle. It addresses the purchase barriers of taste and digestive issues that are common with other protein powders. # Visual style The ad has a UGC feel. The editing style includes quick cuts and static shots, with smooth transitions. The production quality has a hybrid feel, combining polished commercial elements with a raw, authentic UGC style. The pacing is consistent throughout the ad, with cuts timed to match the rhythm of the voiceover. # Hooks Spoken: I’ve spent over $800 on protein powders that I’ve thrown away. Text overlay: $800+ WASTED💸 Visual: 00:00–00:01: A woman with reddish hair stands in a bright kitchen and faces the camera. She is wearing a gray and white patterned tank top and has a neutral expression. Text overlay: “$800+ WASTED💸”. / 00:01–00:04: A hand points to three containers of protein on a gray countertop. Text overlay: “$800+ WASTED💸”. The backdrop features gray and white patterned tiles. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem of wasting money on protein powders that cause negative side effects, such as bloating, gut pain, and energy crashes. “I’ve spent over $800 on protein powders that I’ve thrown away.” # Value propositions - Cleanest formula # Benefits - Regular digestion - No bloating - Steady energy - Clearer skin # Features - Clean - Plant-based - No sketchy fillers # Call to action Try the one people actually finish. # Social proof - “Then a friend sent me the Sunwarrior Warrior Blend.” – Female 1 (Customer) - “I wasn’t sure at first, but after finishing the first tub and then the second, I realized this actually works.” – Female 1 (Customer) - “This is my third tub now, and here’s what I’ve noticed: My digestion is regular, no more bloating, my energy is steady through the day, and even my skin is clear.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the point of view of a customer sharing her personal experience with the product. # Storyline - 00:00–00:16 The woman begins by talking about how she has wasted over $800 on protein powders because they caused bloating, gut pain, and energy crashes. The message is to highlight the common problems with protein powders from the customer's perspective. The tone is frustrated and skeptical. - 00:16–00:29 The woman continues by sharing how a friend recommended Sunwarrior Warrior Blend protein and that she was initially skeptical but decided to try it after seeing the ingredients. This is from the woman's perspective as she explains her journey of discovering the product. The tone is hesitant but hopeful. - 00:29–00:39 The woman states that after finishing the first tub and then the second, she realized the protein actually works. She highlights that it is her third tub now. This shows the customer's transformation from skeptic to advocate. The tone is confident and satisfied. - 00:39–00:46 The woman shares the positive outcomes she has experienced using the protein: regular digestion, no bloating, steady energy, and clearer skin. The perspective is from the customer as she shares her positive results using the protein, aiming to build trust and show the product's effectiveness. The tone is happy and enthusiastic. - 00:46–00:59 The woman expresses feeling good knowing that she is giving her body one of the cleanest formulas out there and encourages viewers to try it instead of wasting money on other products. This is a call to action from the customer’s point of view, encouraging others to try the product. The tone is persuasive and confident.

# Ad summary This ad for Sunwarrior collagen protein peptides highlights the youthful beauty benefits, plant-based and vegan ingredients, and salted caramel flavor of this dietary supplement. # Brand positioning Sunwarrior presents itself as a youthful beauty and health brand, focused on plant-based, vegan dietary supplements. The brand emphasizes functional benefits like skin, hair, nail and joint support along with 14g of protein. Their target audience consists of consumers looking for healthy, keto-friendly, and protein-rich vegan options that fit into a healthy lifestyle. # Product The product featured is Sunwarrior's Salted Caramel flavored Collagen Building Protein Peptides. This dietary supplement comes in powder form and is plant-based, vegan, and keto-friendly. It is advertised to provide skin, hair, nail, and joint support and contains 14g of protein per serving. The collagen-building protein peptides are formulated with hyaluronic acid and biotin. # Visual style The ad features a clean and brightly lit studio shot of the product. The composition is simple, focusing on the product with natural elements to highlight its plant-based nature. The color palette is soft and inviting, with a focus on light blue, green, orange, and brown tones. The overall aesthetic is modern and health-conscious, aligning with current health and wellness trends. # Hooks Headline: None used # Funnel stage Consideration # Pain points None used. # Value propositions - Plant-based and vegan protein peptides that provide 14g of protein with skin, hair, nail and joint support. # Benefits - YOUTHFUL BEAUTY - SKIN, HAIR, NAIL + JOINT SUPPORT # Features - PLANT-BASED - VEGAN - KETO FRIENDLY - 14g PROTEIN - PROTEIN PEPTIDES with HYALURONIC ACID and BIOTIN # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand's point of view is used to showcase and promote the collagen supplement and its benefits. # Storyline - The ad shows an image of the Sunwarrior collagen building protein peptides to show the viewer what they are purchasing, from the brand's POV. - The dietary supplement is displayed with other supporting visuals such as bamboo stalks, sea buckthorn berries, and cubes of caramel to highlight the plant-based and salted caramel flavor, from the brand's POV. - Information is displayed on the packaging to inform the viewer that the product is plant-based, vegan, provides youthful beauty, keto-friendly, contains 14g of protein, is a dietary supplement, and has salted caramel flavor, from the brand's POV.

# Ad summary A man talks about his journey to stop performing wellness and to instead support the version of himself that exists off camera. He introduces Sunwarrior Active Protein which he makes in his kitchen for a quick and easy protein shake that supports digestion and recovery. # Brand positioning Sunwarrior aims to be the brand that enables the consumer to live out their wellness routine by supporting the version of themselves that exists off camera. The brand promotes a simple, gut-friendly, plant-based protein to help consumers support digestion and recovery without having to perform for the internet. # Product Sunwarrior Active Protein is a plant-based protein powder that supports digestion and recovery. It is gut-friendly and can be made into a 20-second protein shake in your kitchen. # Visual style This ad has a hybrid aesthetic. Some shots are polished and well-lit, while others have a more raw feel and appear to be created with natural light. The editing rhythm is smooth and is slower at the beginning and faster near the end. # Hooks Spoken: 00:00–00:04 This is the version of myself I'm actually becoming, not the one that Instagram told me to be. Text overlay: 00:00–00:04 This version > Instagram version Visual: 00:00–00:01 A medium shot of a man with light brown skin, dark hair, and a short, trimmed beard standing in a kitchen wearing a black hoodie. He has a neutral expression as he looks directly at the camera. The background is out of focus but appears to be white cabinets. / 00:01–00:01 A black and white shot of the same man rinsing something under a faucet. / 00:02–00:03 A black and white shot of the man sitting on a black couch looking down at his phone and shaking his head. / 00:03–00:04 A black and white shot of the man sitting on a black couch looking to his left with a dissatisfied expression. # Funnel stage Consideration # Pain points Wellness routines that are not simple and are only done for social media. # Value propositions - This protein powder is quick and easy to implement in your routine. - This protein supports digestion and recovery so you can feel good. # Benefits - Easy and simple to make - 20-second Active Protein shake # Features - Plant-based - Gut-friendly - Supports digestion and recovery # Call to action Tap to try # Point of view - Customer 100% – The entire ad is told from the perspective of a man who is a customer of the brand. # Storyline - 00:00–00:04 A man says that he's now the version of himself that he is actually becoming, not the one that Instagram told him to be. He is telling the viewer that it is better to be your true self than to perform for social media. The tone is casual and sincere. - 00:05–00:10 The man says that he did all the "perfect wellness things," like 5 AM workouts, 10-step routines, and pretty smoothie bowls. He is introducing all the things he tried to do to become the person social media wanted him to be. The tone is casual and conversational. - 00:11–00:14 He says that it looked flawless online, but offline he was drained. He is saying that all the wellness activities he was trying to do only looked good on social media, but in real life it was exhausting. The tone is serious. - 00:14–00:17 The man says that he kept chasing that version of himself until he finally burned out. He is conveying how detrimental it can be to try and keep up with social media trends. The tone is serious. - 00:18–00:21 He says that he stopped performing wellness and started supporting living it. He is introducing the new chapter he began where he stopped trying to impress others and started living his life for himself. The tone is conversational. - 00:21–00:26 Now, the man says that his wellness routine is a 20-second Active Protein shake he makes in his kitchen. He is showing how he now implements wellness into his everyday life with an easy protein shake. The tone is casual. - 00:27–00:31 He states that it is plant-based, gut-friendly, and supports digestion and recovery. He is listing the features and benefits of the product. The tone is enthusiastic. - 00:31–00:34 He states that he stays consistent because it's simple and not performative. He is saying that this product makes it easy to continue his wellness routine. The tone is conversational. - 00:34–00:36 The man states that he actually likes this version of himself. He is conveying the happiness he now feels that he is supporting himself and not performing wellness for others. The tone is happy and satisfied. - 00:36–00:38 He asks the viewer if they're tired of doing wellness for Instagram. He is asking the viewer if they can relate to what he has been saying. The tone is serious. - 00:39–00:41 The man says to start supporting the version of you that exists off camera. He is encouraging the viewer to put themselves first. The tone is encouraging. - 00:42–00:46 The man says to tap to try Sunwarrior Active Protein and build a routine that supports you and not the algorithm. He is providing a call to action for the viewer to purchase the product. The tone is conversational.

# Ad summary This ad showcases the Sunwarrior Organic Active Protein powder. The ad features a man expressing his dislike for tracking macros, supplements, powders, and the "wellness circus." However, he reveals that he enjoys and consumes the Sunwarrior protein powder and is on his third tub of it. He states that it doesn't cause bloating or crashes, and it helps him feel more stable, nourished, and less crazy. # Brand positioning Sunwarrior is positioned as a brand that offers a simple and effective approach to wellness, contrasting with the often complicated and gimmicky nature of the broader health and supplement industry. It promotes a functional, no-nonsense approach to nutrition, focusing on providing real benefits without the typical downsides associated with protein powders and supplements. The brand aims to occupy a space in the consumer's mind as a reliable and straightforward option for those seeking genuine health improvements without the fuss. By aligning with values of simplicity, effectiveness, and trustworthiness, Sunwarrior differentiates itself from competitors that may emphasize complex routines or trendy ingredients. # Product Sunwarrior Organic Active Protein is a plant-based protein powder designed for individuals who want to support their active lifestyle. According to the ad, the product does not cause bloating or crashes and it helps the consumer feel more stable, nourished, and less crazy. The ad explicitly mentions that the protein powder is vegan and tastes good, and indicates that this is a rare combination. The ad addresses the purchase barrier of negative side effects and undesirable taste, suggesting that this product overcomes these issues. The ad tells the viewer that this protein powder is worth trying or buying because it is effective, easy to incorporate into a daily routine, and provides noticeable benefits without the typical drawbacks of other supplements. # Visual style The ad has a hybrid aesthetic, blending elements of a polished commercial with a UGC feel. The editing style includes quick cuts to maintain a brisk pace and static shots for emphasis. The video has a fairly consistent pace. The cuts, text, and product actions are sometimes timed to the music. # Hooks Spoken: Male 1: I don't track macros, I don't fuel my gains, but I do use this. Text overlay: I don't track macros, / I don't fuel my gains, / but I do use this. Visual: 00:00–00:03: The camera is chest-level and stationary, looking directly at a man sitting in a chair in front of a white wall. The man is light-skinned, around 30 years old, wearing a white t-shirt and dark-colored shorts. He is clean shaven, his hair is cut short and neatly styled. A white container of Sunwarrior Organic Active Protein is in the foreground and slightly out of focus. Behind the man is a small table with a green plant on it. The man is holding a glass and drinking a shake with a straw. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of dealing with common issues associated with supplements, such as bloating and energy crashes, as captured in the line: "No bloating, no weird crashes." # Value propositions - The Sunwarrior Organic Active Protein is a solution for those who are tired of the wellness hype but still want to feel better. # Benefits - No bloating - No weird crashes - No shame if I skip a day - Tastes good - Feel more stable - Feel more nourished - Feel less crazy # Features - Organic - Active protein - Plant-based - Vegan # Call to action BUY NOW # Social proof - "But I'm on my third tub of this" - Male 1 (Customer) - "I feel more stable, more nourished, and less crazy" - Male 1 (Customer) # Point of view - Customer 100% – The entire ad is from the point of view of a real or implied user of the product. # Storyline - 00:00–00:03 A man states, "I don't track macros. I don't fuel my gains, but I do use this," while holding a container of Sunwarrior Organic Active Protein powder and then sipping on a shake in a glass. - 00:04–00:07 The man walks into a room and then states, "I hate supplements. I hate powders. I hate the whole wellness circus," while carrying two large containers of protein powder. - 00:08–00:10 The man places the two containers of protein powder on the table and states, "But I'm on my third tub of this," referring to the Sunwarrior protein powder. - 00:10–00:12 The man points to the camera and then states, "And not because I'm trying to be good." - 00:12–00:16 The man is sitting in a chair and states, "No bloating, no weird crashes, and no shame if I skip a day." - 00:16–00:17 A hand opens a container of the Sunwarrior Organic Active Protein powder and scoops a scoop of the powder. - 00:17–00:18 A hand pours a shake from a container into a glass. - 00:18–00:21 The man sips a shake and states, "It just works. I feel more stable, more nourished, and less crazy." - 00:21–00:24 The man sips a shake and states, "Vegan, it actually tastes good, that's rare." - 00:24–00:27 The man is standing in front of a sink holding a container of the Sunwarrior Organic Active Protein powder and states, "So if you're tired of the wellness hype, but you still want to feel better, try this one." - 00:27–00:27 A container of the Sunwarrior Organic Active Protein powder and a glass with a shake is on a wooden table. - 00:28–00:30 The Sunwarrior logo is displayed along with the text "Zero gimmicks. Just Active Protein" and a "BUY NOW" button.

# Ad summary An individual is talking about Sunwarrior Active Protein. He states that no one said protein could help your gut, mood, and sleep. He decided to give Sunwarrior Active Protein a try, thinking it would only help him bounce back faster after workouts. He was surprised that within days, his gut was calmer, he experienced less bloating, less discomfort, and less drama. He was falling asleep easier and waking up clearer, feeling recovered for once. He then shows the Active Protein container and mentions that it has probiotics, enzymes, and electrolytes. He notes that real recovery starts in your gut, not just your muscles. He states that the taste is shockingly good, not too sweet, not chalky, actually smooth, like a creamy vanilla shake. He ends by saying that if your protein powder only does one job, upgrade, because Active Protein does a lot more. # Brand positioning Sunwarrior is presented as a brand that offers organic, plant-based protein. They focus on complete recovery, stating that gut health plays a crucial role in overall wellness. They stand out in the protein powder market by advertising the probiotics, enzymes, and electrolytes in their active protein product. Sunwarrior aims to position itself as a holistic health solution, aligning with consumers who prioritize natural ingredients and comprehensive well-being beyond just muscle recovery. The brand pushes against the notion that protein is solely for workouts, expanding its benefits to include improved gut health, mood, and sleep. # Product Sunwarrior Active Protein is an organic, plant-based protein powder designed for individuals seeking complete recovery and enhanced wellness. It is advertised as more than just a workout supplement, providing benefits such as improved gut health, mood, and sleep. The vanilla-flavored powder contains probiotics, enzymes, and electrolytes to support the gut and overall recovery. It is described as not too sweet, not chalky, and smooth, like a creamy vanilla shake. The product addresses the pain points of typical protein powders that only focus on muscle recovery, positioning itself as a comprehensive solution for those looking to improve their general well-being. # Visual style The ad has a UGC feel, mixing polished shots with more casual, home-style framing. The editing combines quick cuts to highlight benefits with static shots for the presenter's direct address. The production quality leans towards polished commercial, with bright lighting and clear visuals. The pacing is quick, maintaining a consistent rhythm that keeps the viewer engaged. Visual motifs include alternating between the presenter in his living room and shots of him preparing or using the product in the kitchen, creating a personal and relatable narrative. # Hooks Spoken: 00:00–00:04 No one said protein could help my gut, my mood, and my sleep until I tried this one. Text overlay: 00:00–00:01 No one said / 00:01–00:02 help my gut, / 00:02–00:03 and my sleep / 00:03–00:04 until I tried / 00:04–00:04 this one. Visual: 00:00–00:01 The shot features a man from the chest up, centered in the frame, with medium skin tone, a short beard, and curly dark hair. He wears a dark gray athletic t-shirt. The background shows a neatly arranged living room with light-colored walls, framed artwork, a piano, a patterned lampshade, and a green sofa. / 00:01–00:02 A hand touches two containers of ON brand protein powder, focusing on the text that mentions 'help my gut' and 'and my sleep.' / 00:02–00:04 The shot features a white container of Sunwarrior Organic Active Protein with both hands on either side of the container. The background is a rustic wooden table and a brightly lit, white kitchen. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the limited functionality of typical protein powders, which often only focus on muscle recovery. The ad addresses the frustration of neglecting other aspects of well-being, such as gut health, mood, and sleep: “No one said protein could help my gut, my mood, and my sleep.” # Value propositions - Gut health: improves digestion and reduces bloating. - Sleep improvement: Supports better sleep quality and easier sleep onset. - Overall recovery: Enhances physical recovery, promoting a feeling of being refreshed. # Benefits - Calmer gut - Less bloating - Less discomfort - Less drama - Falling asleep easier - Waking up clearer - Feeling recovered # Features - Probiotics - Enzymes - Electrolytes # Call to action BUY NOW # Social proof - “I bought Active Protein thinking it would just help me bounce back faster after workouts.” – Male 1 (Customer) - “Within days, my gut was calmer, less bloating, less discomfort, less drama. And I was falling asleep easier, waking up clearer, and actually feeling recovered for once.” – Male 1 (Customer) - “The taste, shockingly good, not too sweet, not chalky, actually smooth. Like a creamy vanilla shake.” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer, who shares his personal experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The speaker starts by saying that no one said protein could help with gut health, mood, and sleep. - 00:04–00:08 00:04–00:08 He shares that he bought Active Protein, thinking it would just help him bounce back faster after workouts. - 00:09–00:13 00:09–00:13 The speaker mentions that within days, his gut was calmer, with less bloating, less discomfort, and less drama. - 00:14–00:18 00:14–00:18 He shares that he was falling asleep easier, waking up clearer, and actually feeling recovered for once. - 00:18–00:21 00:18–00:21 The speaker mentions that the product has probiotics, enzymes, and electrolytes. - 00:21–00:24 00:21–00:24 He shares that real recovery starts in your gut, not just your muscles. - 00:24–00:30 00:24–00:30 The speaker says that the taste is shockingly good, not too sweet, not chalky, actually smooth, like a creamy vanilla shake. - 00:30–00:36 00:30–00:36 He finishes by saying that if your protein powder only does one job, upgrade because Active Protein does a lot more.

# Ad summary A man explains he only used to use protein powder to help recover his muscles. After trying Sunwarrior Active Protein he found his gut was calmer, he experienced less bloating and discomfort, and he was falling asleep easier. He states that the product contains probiotics, enzymes, and electrolytes. He also enjoys the taste. # Brand positioning Sunwarrior is presented as a health and wellness brand that prioritizes holistic well-being through plant-based nutrition. It positions itself as a solution for individuals seeking not just muscle recovery, but also improved gut health and sleep. The brand appeals to those who value natural and organic ingredients and seek a smooth, creamy protein alternative. The brand differentiates from competitors by offering a protein powder that supports overall recovery, targeting consumers looking to optimize their health. # Product Sunwarrior Organic Active Protein is a plant-based protein powder that comes in a vanilla flavor. The product is designed for muscle recovery, gut health, and improved sleep. It is described as containing probiotics, enzymes, and electrolytes. It aims to address the common barriers of protein powders having an unpleasant taste or only addressing one need. The protein powder is designed for anyone looking for gut-friendly and sleep-friendly protein that tastes like a creamy vanilla shake. # Visual style The ad has a polished UGC feel. The video switches between quick cuts and static shots with smooth transitions. The pacing is quick to keep the viewer engaged. There are approximately 25 cuts per minute. # Hooks Spoken: 00:00–00:02 I used protein just for muscle recovery. Text overlay: 00:00–00:01 I used protein (caption box) / 00:00–00:01 muscle recovery. (caption box) Visual: 00:00–00:02 The man is centered in the frame in front of a light green wall with framed images hanging on it. There is a black piano behind him on the left. He is wearing a dark gray shirt with a small logo on the chest and light-colored pants. He is looking directly at the camera and talking with his hands. # Funnel stage Consideration # Pain points The man states he only used protein powder for muscle recovery, implying that most people only think about the benefits of protein for muscle-related reasons, and are unaware that it can help with gut health. # Value propositions - An upgrade for your protein powder, since Active Protein does a lot more. - The taste is shockingly good, not too sweet, not chalky, actually smooth like a creamy vanilla shake. # Benefits - Calmer gut - Less bloating - Less discomfort - Falling asleep easier - Waking up clearer - Feeling recovered # Features - Probiotics - Enzymes - Electrolytes - Plant based # Call to action BUY NOW # Social proof - The ad features a real customer reviewing the product. He explains his personal experience using the product, including what he thought before purchasing, and how his opinion changed: "Honestly, I bought Active Protein thinking it would just help me bounce back faster after workouts. But within days, my gut was calmer, less bloating, less discomfort, less drama. And I was falling asleep easier, waking up clearer, and actually feeling recovered for once." - The customer also speaks positively about the taste of the product, an implied concern of many protein powders: "And the taste? Shockingly good. Not too sweet, not chalky, actually smooth." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer of the brand, who is providing a first-hand review of the product. # Storyline - 00:00–00:02 The man in the video says he used to use protein powder just for muscle recovery. - 00:02–00:03 The man says he didn’t know protein could help his gut. - 00:04–00:08 He states he bought Active Protein thinking it would help him bounce back faster after workouts. - 00:09–00:14 He states within days his gut was calmer, he experienced less bloating and discomfort, and less drama. - 00:14–00:18 He says he was falling asleep easier, waking up clearer, and feeling recovered for once. - 00:18–00:21 He says the product has probiotics, enzymes, and electrolytes. - 00:21–00:24 He states that real recovery starts in your gut, not just your muscles. - 00:24–00:29 He says the taste is shockingly good, not too sweet, not chalky, and actually smooth. - 00:29–00:30 He compares it to a creamy vanilla shake. - 00:30–00:33 The man suggests that if your protein powder only does one job, you should upgrade. - 00:33–00:35 He ends by stating that Active Protein does a lot more.

# Ad summary The ad features a creator reviewing Sunwarrior Active Protein, a plant based, gut friendly, protein powder that aids digestion and recovery. He discusses how he used to perform wellness, following workout and nutrition trends that he saw online, but now focuses on supporting his body with a simple shake that supports him without pressure. # Brand positioning Sunwarrior is presented as a brand that stands against the pressure to follow wellness trends and perform for social media. The brand empowers consumers to focus on simplifying their wellness routine to support their actual needs and wellbeing, rather than chase unrealistic standards. With Sunwarrior, wellness is simple and consistent; the brand advocates for real health, not online perception. # Product Sunwarrior Active Protein is a plant-based protein powder designed to support digestion and recovery. It is gut-friendly and designed to support an easy, simple wellness routine. The ad directly addresses barriers to wellness by positioning Sunwarrior as a simple alternative to performative wellness trends, offering a quick, 20-second shake that is easy to incorporate into any lifestyle. The ad highlights that by simplifying wellness routines, users can stay consistent and like the version of themselves that is supported by Sunwarrior. # Visual style The ad has a casual, UGC-style aesthetic, fitting for social media platforms like TikTok and Instagram Reels. The video is shot with natural lighting and includes static shots and quick cuts, maintaining a consistent rhythm. The editing is synchronized with the voiceover to emphasize key points. # Hooks Spoken: 00:00–00:04 [Enthusiastically] Supporting my wellness routine with this Sunwarrior shake, and it's making a big difference. Text overlay: 00:00–00:04 Here's my 20-second secret to simplified wellness Visual: 00:00–00:01 The shot is taken in a bathroom, with a man facing the mirror and holding up his phone to record in selfie mode. The man has a beard, dark hair, and is wearing a black hoodie. In the background, there is a plant, a white wall, and a sink with various toiletries. / 00:01–00:02 The shot looks straight down at a staircase with white trim. The stairs have tan carpeting, and the camera follows feet descending the stairs. / 00:02–00:04 The shot is overhead, looking at a man’s hand opening a container of Sunwarrior Active Protein on a wooden table. # Funnel stage Consideration # Pain points The ad addresses the frustration of performative wellness and the pressure to conform to unrealistic standards. "I did all the 'perfect' wellness things... Online, it looked flawless... but offline, I was drained." # Value propositions - Simplified wellness: Quick, 20-second shake that is easy to incorporate into any lifestyle - Supports authentic wellness: Easy to stick to and supports the version of yourself that you actually like # Benefits - Supports digestion - Supports recovery # Features - Plant based protein powder - Gut friendly - Vanilla flavor # Call to action Tap to try Sunwarrior Active Protein # Point of view - Customer 100% – The entire ad is delivered from the perspective of a satisfied customer who has integrated the product into his daily routine. # Storyline - 00:00–00:04 00:00–00:04 The video begins with the creator introducing the product as his 20-second secret to simplified wellness. This opening creates intrigue and positions the product as a solution for easy health. - 00:04–00:11 00:04–00:11 The creator introduces the problem: he used to do all the perfect wellness things. He lists examples such as 5 AM workouts, 10-step routines, and perfect smoothie bowls to highlight the pressures of wellness trends. - 00:11–00:14 00:11–00:14 The creator contrasts his online presentation of wellness with his offline reality. He looked flawless online, but felt drained offline, highlighting the disparity between performance and real life. - 00:14–00:17 00:14–00:17 He describes chasing that version of himself, eventually burning out. This shows the negative consequences of chasing unrealistic wellness standards and reinforces the need for a simpler approach. - 00:18–00:21 00:18–00:21 The creator shares his turning point: he stopped performing wellness and started supporting living it. This marks a shift in mindset towards authentic, sustainable health. - 00:21–00:26 00:21–00:26 The creator showcases his current routine: a 20-second active protein shake he makes in his kitchen. This visually presents the product as a practical, easy solution. - 00:27–00:31 00:27–00:31 He highlights the product's benefits, noting that it is plant-based, gut-friendly, and supports digestion and recovery. This reinforces the value proposition and functional benefits of the protein powder. - 00:31–00:36 00:31–00:36 The creator states he stays consistent because it's simple, not performative, and that he actually likes this version of him. This emphasizes the emotional benefit of simple, sustainable wellness. - 00:37–00:41 00:37–00:41 He addresses the audience directly, advising them that if they're tired of doing wellness for Instagram, to start supporting the version of you that exists off camera. This encourages viewers to prioritize genuine wellbeing over social media performance. - 00:41–00:47 00:41–00:47 The creator ends with a call to action, encouraging viewers to tap to try Sunwarrior Active Protein and build a routine that supports them, not the algorithm. This provides a tangible step for the audience to take and reinforces the overall message of authentic wellness.

# Ad summary An ad for Sunwarrior Warrior Blend protein powder that claims it doesn't make you bloated like other proteins. The ad starts with the creator saying that she switched to Sunwarrior and will never use regular protein again. She claims that ancient cultures thrived on real amino acids, minerals, and energy, and then says that most protein powders today are either whey or plant proteins that are so over-processed that they leave you bloated or gassy. She presents Sunwarrior as a clean, nutrient-rich protein with no chalky texture, heaviness, or energy dip. # Brand positioning Sunwarrior is a brand that positions itself as providing clean, plant-based protein for modern go-getters by bridging ancient wisdom with modern science. The brand promotes values of holistic health, natural ingredients, and optimal nutrition. It pushes against the norms of overly processed protein powders that often cause bloating or discomfort. Sunwarrior aims to occupy a space in the consumer's mind as a provider of bioavailable nutrition that supports the body without chalky textures or energy dips. The brand positions itself as more than just a protein provider but as a recovery system. # Product Sunwarrior Warrior Blend is a plant-based protein powder that is made with time-tested ingredients and clean, bioavailable nutrition for the modern go-getter. It contains pea, hemp, goji, and coconut and is advertised as having no chalky texture, no heaviness, and no energy dip. It's for people who want a healthy and clean protein that supports the body. The product claims to provide real amino acids, real minerals, and real energy. It is designed to bridge ancient wisdom with modern science, providing complete nutrition for real strength. The product is sold in a square blue tub and is shown in the ad in vanilla flavor. # Visual style The ad has a hybrid feel that combines a UGC aesthetic with higher-quality production. It features quick cuts and transitions between the creator, lifestyle footage, and product shots, creating a fast-paced rhythm. The ad relies on natural lighting for the creator segments and uses graphics and text overlays to convey key information. The editing syncs with spoken lines to emphasize product benefits. # Hooks Spoken: 00:00–00:04: I switched to Sunwarrior and honestly, I’ll never use regular protein again. Text overlay: 00:00–00:04: WHY MOST PLANT PROTEINS MAKE YOU BLOAT Visual: 00:00–00:04: A woman with reddish-brown hair and a gray tank top stands in a kitchen. She is holding a blue container of Sunwarrior protein powder in her left hand. She is centered in the frame. # Funnel stage Consideration # Pain points The pain point is that most protein powders cause bloating and gas, or have an unpleasant taste. # Value propositions - Clean, nutrient-rich protein that supports your body - Protein with no chalky texture, heaviness, or energy dip - Time-tested ingredients and clean, bioavailable nutrition for the modern go-getter - Plant-based ingredients. # Benefits - No chalky texture - No heaviness - No energy dip - Supports your body # Features - Powerful plant ingredients - Nutrient-rich protein - Pea, hemp, goji, and coconut # Call to action Grab yours today before it’s gone again. # Social proof - "I switched to Sunwarrior and honestly, I’ll never use regular protein again." – Female 1 (Creator) # Point of view - Customer 100% – All content is delivered by a creator in a casual, UGC-style setting. # Storyline - 00:00–00:04 A woman with reddish-brown hair stands in a kitchen, holding a blue tub of Sunwarrior protein powder and making the claim that she switched to Sunwarrior and will never use regular protein again, introducing her POV as a satisfied customer. - 00:04–00:10 00:04–00:10: The woman then asks what blew her mind, and then proceeds to give the insight that ancient cultures stayed so healthy and energized; this moment is intended to generate curiosity and set up the comparison between ancient nutrition and modern-day protein powders. - 00:10–00:16 00:10–00:16: Continuing this logic, she reminds us that the Aztecs and the Incas did not have synthetic blends or artificial flavors, emphasizing the nutritional purity of ancient diets and contrasting it with modern artificial additives. - 00:16–00:28 00:16–00:28: She explains that they thrived on powerful seeds, grains, and plants, which provided real amino acids, minerals, and energy; she states this is the reason why they were strong, resilient, and full of stamina, all while visuals of the items mentioned are shown, furthering the logic that natural eating is optimal. - 00:28–00:31 00:28–00:31: The woman states that somewhere along the way, we lost that, setting up the problem that modern nutrition has strayed from these natural principles, prompting viewers to consider where they lost that connection to natural, wholesome nutrition. - 00:31–00:41 00:31–00:41: She shows examples of whey and plant proteins on the market, claiming that they wreck your gut or leave you bloated or gassy, establishing the pain point that most protein powders today have significant downsides. - 00:41–00:47 00:41–00:47: She transitions to the solution by stating that this is where Sunwarrior bridges time-tested ingredients and clean, bioavailable nutrition for the modern go-getter, framing the brand as a synthesis of traditional health and modern needs. - 00:47–00:54 00:47–00:54: After that, the ad explains that Sunwarrior has combined these powerful plant ingredients into a clean, nutrient-rich protein that supports your body, explicitly stating the core product value proposition and providing a clear image of the product in use. - 00:54–01:02 00:54–01:02: The woman shares that the protein has no chalky texture, heaviness, or energy dip, and she ends the sequence by saying that if you want a protein that is healthy and clean, Sunwarrior is it, further enhancing the product's appeal and addressing potential concerns about taste and side effects. - 01:03–01:10 01:03–01:10: To close out, she says that they sell out fast, and if you are seeing this, grab yours today before it’s gone again, creating urgency to buy and prevent delaying the purchasing decision.

# Ad summary This ad promotes Sunwarrior Active Protein as a plant-based protein powder that tastes good, doesn't cause bloating, and supports energy, gut health, and recovery. The ad features a man in a black t-shirt discussing the benefits of this plant-based protein powder. He says he's tired of protein powders that taste bad and bloat you. The ad addresses the problem of protein powders that taste bad and cause bloating, while highlighting the adaptogens, probiotics, and digestive enzymes that the Sunwarrior product contains. # Brand positioning Sunwarrior positions itself as a provider of plant-based protein products designed for health-conscious consumers looking to optimize their energy, gut health, and recovery. The brand is presented as a solution to common issues associated with protein powders, such as bad taste and bloating. The values, tone, or lifestyle promoted by the brand include wellness, fitness, and holistic health. The brand pushes against the norms of protein powders that may contain artificial ingredients or cause digestive discomfort, instead prioritizing natural, gut-friendly ingredients. Its positioning is both functional, emphasizing performance and simplicity, and emotional, promoting feeling good, staying energized, and achieving wellness goals. # Product Sunwarrior Organic Active Protein is a plant-based protein powder blend designed to support energy, gut health, and recovery. The product contains adaptogens, probiotics, and digestive enzymes to avoid bloating, crashes, and chalky aftertaste. The protein powder supports energy, gut, and recovery. The product is suitable for people looking to improve their body and feel a difference in their everyday lives from week one. It addresses the common issues of protein powders tasting bad, causing bloating, energy crashes, and leaving a chalky aftertaste. # Visual style The ad has a hybrid visual style, blending a UGC feel with polished commercial elements. The opening shots inside the kitchen cabinet have a handheld camera with some shakiness, whereas other product shots are more professional. The editing features quick cuts, especially during the product display, and smooth transitions to showcase the smoothie being made. The pacing is moderate, with cuts timed to highlight product benefits. The overall aesthetic is clean and bright, conveying a sense of health and wellness. # Hooks Spoken: 00:00–00:02 Tired of protein powders that taste bad and bloat you? Text overlay: 00:00–00:01 Tired of protein powders (Blue text overlay) / 00:01–00:02 that taste bad (Blue text overlay) / 00:01–00:02 and bloat you? (Blue text overlay) Visual: 00:00–00:01 A waist-level shot shows an open, white, two-shelf cabinet. Inside, there are three white containers of protein powder with green and brown accents. A hand enters the frame and touches one of the containers. A blue text overlay reads "Tired of protein powders that taste bad." / 00:01–00:02 A waist-up shot shows a man, 40s, light skin, silver hair, wearing a black t-shirt. He is standing in front of a gray wall. He places his hands on his stomach and cringes. A blue text overlay reads "and bloat you?" # Funnel stage Middle of funnel (Consideration) # Pain points Many protein powders taste bad and cause bloating. # Value propositions - Plant-based protein with adaptogens, probiotics, and digestive enzymes means no bloating, crashes, or chalky aftertaste. - Supports energy, gut, and recovery so you can take your body to the next level and feel the difference in your everyday from week one. # Benefits - Supports your energy - Supports your gut - Supports your recovery - No bloating - No crashes - No chalky aftertaste - Tastes amazing # Features - Plant-based protein - Adaptogens - Probiotics - Digestive enzymes # Call to action BUY NOW # Social proof - Check the reviews. # Point of view - Customer 60% – Most of the video is told from the customer's perspective, with visuals and testimonials focused on how the product is used and enjoyed. - Brand 40% – The brand's POV is present in the product displays, feature lists, and calls to action. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a view inside a white cabinet containing multiple containers of protein powder. A hand moves in and out of the frame. Then, a man rubs his stomach and looks uncomfortably at the camera. This sets up a problem that the product seeks to solve: many protein powders taste bad and cause bloating. This is told from the perspective of someone who has experienced this pain point. The tone is relatable and understanding. - 00:02–00:11 00:02–00:11 The ad shows Sunwarrior Organic Active Protein product. The man lists the product's key ingredients and highlights its support for energy, gut health, and recovery. This introduces the product as a solution. This is told from the brand's perspective, conveyed through product close-ups, label details, and matter-of-fact delivery. The tone is informative and reassuring. - 00:11–00:17 00:11–00:17 The ad shows the protein powder being blended into a drink, with text overlays emphasizing the lack of bloating, crashes, and chalky aftertaste. The man then takes a sip of the drink and expresses that it tastes amazing, implying the benefits of consuming Sunwarrior Active Protein. This builds desire for the product. This is from a customer's perspective. The tone is positive and aspirational. - 00:17–00:25 00:17–00:25 The ad prompts the viewer to check the reviews, pick their flavor, and feel the difference from week one. This reinforces the product's value and encourages immediate purchase. This returns to the brand's perspective with a direct call to action. The tone is persuasive and confident.

# Ad summary This ad promotes Sunwarrior Active Protein. A man explains that if your body doesn't react well to whey protein, this plant-based alternative is for you. He goes on to say that the protein powder includes adaptogens, probiotics, and digestive enzymes for energy, gut health, and recovery. The ad addresses pain points around bloating and crashes associated with whey protein, while also highlighting the great taste. It ends by encouraging viewers to pick their flavor and feel the difference from week one. # Brand positioning Sunwarrior positions itself as a brand that offers plant-based protein and supplement options for health-conscious individuals. It's for people who want to optimize their nutrition and fitness routines without relying on traditional whey-based products. The brand emphasizes natural ingredients, digestive support, and overall wellness, appealing to those who seek cleaner, more holistic approaches to their health and fitness. The brand targets customers who are seeking alternatives to whey protein. Sunwarrior is aligned with values of health, wellness, and performance. # Product Sunwarrior Active Protein is a plant-based protein powder. It blends plant-based protein with adaptogens, probiotics, and digestive enzymes. It supports your energy, your gut, and your recovery. It also leads to no bloating, no crashes, and no chalky aftertaste. Sunwarrior Active Protein tastes amazing and allows you to take your body to the next level. The product is available in multiple flavors, enabling users to feel the difference in your every day, from week one. # Visual style The ad has a polished aesthetic with natural lighting. It features quick cuts and smooth transitions. The production quality is a hybrid between UGC and commercial, creating a casual yet professional tone. The pacing is fairly consistent, with cuts timed to coincide with voiceover lines and text overlays. # Hooks Spoken: If your body says no to whey, but you still want to feel strong, this is for you. Text overlay: If your body / says no to whey, / but you still want / to feel strong, / this is for you. Visual: 00:00–00:01: A set of arms reaches into a white cabinet with two white containers with green labels and one white container with a tan label inside. A water carafe is on the top shelf. / 00:01–00:04: A light-skinned man with short, gray hair is sitting in a black chair in front of a window with white trim. He is wearing a cream-colored t-shirt and cream-colored shorts and is grimacing. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that whey protein can cause unpleasant side effects like bloating and crashes. "If your body says no to whey..." # Value propositions - Take your body to the next level - Feel the difference in your every day, from week one. # Benefits - That means it supports your energy, your gut, and your recovery. - No bloating - No crashes - No chalky aftertaste # Features - Plant based - Active Protein blends plant-based protein with adaptogens, probiotics, and digestive enzymes. # Call to action BUY NOW # Social proof - Check the reviews. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, with a presenter describing and promoting its benefits. # Storyline - 00:00–00:04 The ad begins by identifying a specific consumer frustration and positioning the product as the ideal alternative. - 00:04–00:13 00:04–00:13: The narrator pivots to introduce Sunwarrior Active Protein as the solution for those seeking a plant-based alternative to whey protein. - 00:13–00:17 00:13–00:17: Building on the introduction, the ad shows a visual demo of the product being prepared as a smoothie and highlights key benefits. - 00:17–00:21 00:17–00:21: After showing the ease of preparation and benefits, the ad shows the narrator enjoying the shake and vouches for the taste of the product. - 00:21–00:27 00:21–00:27: The ad pivots to a value proposition, encouraging viewers to experience the benefits of Sunwarrior in their everyday routine, with a focus on long-term impact. - 00:27–00:30 00:27–00:30: The ad shows a closing screen with a brand logo and a CTA button.

# Ad summary A man talks about his experience using Sunwarrior Organic Active Protein powder. He explains that he originally used protein powder only for muscle recovery and was surprised to discover that Sunwarrior's powder has improved his gut health and sleep. He lists probiotics, enzymes, and electrolytes as key ingredients and points out that it tastes good. # Brand positioning Sunwarrior is presented as a premium health and wellness brand specializing in plant-based protein and superfood supplements. The brand differentiates itself by focusing on holistic wellness, going beyond just muscle recovery to include gut health and sleep quality. The ad positions Sunwarrior as a provider of functional nutrition, emphasizing the multi-faceted benefits of its products, rather than just performance alone. # Product The featured product is Sunwarrior Organic Active Protein, a plant-based protein powder designed to support muscle recovery, gut health, and sleep quality. The product contains probiotics, enzymes, and electrolytes. The ad highlights the taste, noting that it is “surprisingly good” and “not too sweet, not too chalky.” The product is intended for individuals seeking a holistic approach to health and wellness, who want more than just basic muscle recovery from their protein powder. # Visual style The ad has a casual, authentic aesthetic, resembling user-generated content. The editing style is quick-cut, with frequent transitions between different settings and activities. The production quality appears to be a hybrid of UGC and polished commercial elements, which helps convey a relatable and trustworthy tone. The pacing is moderate, with cuts timed to align with spoken lines and visual demonstrations. # Hooks Spoken: 00:00–00:04 I used protein just for muscle recovery. I had no idea that it could fix my gut, too. Text overlay: 00:00–00:04 Protein can actually fix your gut Visual: 00:00–00:01 A man with light skin, dark hair, and a dark mustache is sitting in a chair in front of a living room. He is wearing a blue plaid button-down shirt and gesturing with both hands. He is holding a container of Sunwarrior Organic Active Protein powder. Behind him are a houseplant, a framed painting, a basket, a record player, and records. / 00:01–00:02 The same man is now in a kitchen with light brown cabinets and white walls. He is wearing a black t-shirt and holding a shaker bottle in one hand and the Sunwarrior Organic Active Protein container in the other. He is looking down at the product with a furrowed brow. / 00:02–00:04 The man is now sitting in a chair in front of the living room again. He is wearing the same blue plaid shirt and gesturing with both hands. He is smiling and holding the container of Sunwarrior Organic Active Protein powder. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may be experiencing gut issues like bloating, discomfort, and general “drama.” # Value propositions - Holistic recovery – not just muscles - Tastes good – not too sweet, not too chalky - Active Protein does a lot more # Benefits - Fixes your gut - Calmer gut - Less bloating - Less discomfort - Less drama - Falling asleep easier - Waking up clearer # Features - Plant-based protein powder - Contains probiotics - Contains enzymes - Contains electrolytes # Call to action BUY NOW # Point of view - Customer 100% – The entire ad is delivered by an apparent customer speaking from personal experience. # Storyline - 00:00–00:02 The creator begins by stating that he originally used protein powder just for muscle recovery. - 00:02–00:04 The creator conveys surprise that he found out that protein can also fix your gut. - 00:05–00:11 The creator explains that within days of using this product, his gut was calmer and there was less bloating, less discomfort, and less drama. - 00:11–00:15 The creator states that since using this product, he has also been falling asleep easier and waking up clearer. - 00:15–00:19 The creator lists the additional ingredients of probiotics, enzymes, and electrolytes that are in the Sunwarrior protein powder. - 00:19–00:23 The creator states that 'real recovery' starts in your gut, not in your muscles. - 00:23–00:27 The creator shares that this protein powder is surprisingly good, not too sweet, and not too chalky. - 00:27–00:33 The creator recommends that people upgrade if their protein powder only does one job, because Active Protein does a lot more.

# Ad summary This ad features a woman demonstrating how easy it is to take Sunwarrior protein powder. She claims it takes only 20 seconds per day to take care of your body and maintain a healthy lifestyle. She mixes the powder with milk in a personal blender bottle, shakes, and drinks. # Brand positioning Sunwarrior is presented as an accessible wellness brand, that is plant-based. It defies the norm that wellness is complicated and suggests that it can be simple. The brand is positioned as a recovery system, not just protein. # Product The product is a plant-based protein powder that can be taken in 20 seconds a day. According to the ad, it has a smooth texture, no grit, and is gentle on digestion. It also contains naturally occurring amino acids and BCAAs. # Visual style The ad has a clean, bright aesthetic. The setting is a modern kitchen. The cuts are quick, timed to the music. The overall feel of the ad is polished. # Hooks Spoken: Female 1: If you think you're too busy for a wellness routine, I'm gonna prove you wrong. Text overlay: HOW TO STAY FIT / EVEN WHEN YOU'RE BUSY Visual: 00:00–00:03 The camera is focused on a woman with long, auburn hair in a tank top. She is standing in a kitchen with white cabinets and stainless steel appliances. She is smiling and looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that people feel too busy for a wellness routine. # Value propositions - 20 sec → READY FOR THE DAY - SIMPLE > PERFECT # Benefits - Ready for the day - No bloating, just fuel # Features - Plant-based protein - Smooth texture - No grit - Naturally occurring amino acids & BCAAs - Gentle on digestion # Call to action Try Sunwarrior today. # Point of view - Customer 100% – The entire ad is told from the point of view of someone who uses and enjoys the product. # Storyline - 00:00–00:05 A woman appears in the kitchen speaking to the camera, saying if you think you're too busy for a wellness routine, she's going to prove you wrong. She starts a 20-second timer. - 00:05–00:14 While the timer is going down, she adds a scoop of plant-based protein powder to a personal blender bottle. Then she adds milk, shakes the mixture, and takes a sip. - 00:14–00:21 The timer runs out, and she says "That's it." She demonstrates some basic exercises to show how easy it is to take care of your body. - 00:21–00:27 She says, "Wellness doesn't have to be complicated, it just has to be consistent." She takes another sip. - 00:27–00:32 She tells the viewer to try Sunwarrior today, and the ad ends with the brand logo and a "Buy now" CTA.

# Ad summary This ad promotes Sunwarrior protein as a fast and easy way to maintain a healthy lifestyle. A woman demonstrates how quickly and easily she can prepare a protein shake, highlighting its plant-based ingredients, smooth texture, and digestive benefits. The ad emphasizes that wellness doesn't have to be complicated, just consistent, encouraging viewers to incorporate the product into their daily routine. # Brand positioning Sunwarrior is presented as a brand that simplifies wellness and integrates into busy lifestyles. The ad highlights functional health solutions that are easy to use and quick to implement, aligning with values of efficiency and consistency. The brand pushes against the norm that wellness routines have to be complicated or time-consuming, instead positioning itself as a practical choice for maintaining a healthy body. The brand's products are positioned as functional—delivering clear health benefits without requiring excessive effort or time investment. # Product The featured product is Sunwarrior plant-based protein. It is a supplement designed to be mixed into a quick, nutritious drink. The ad mentions that it has a smooth texture with no grit, naturally occurring amino acids and BCAAs, and is gentle on digestion. It is designed for anyone looking to take care of their body and maintain a healthy lifestyle. The ad implies that the product addresses the barrier of lack of time. The product’s main USP is that it takes only 20 seconds to prepare and consume, making it easy to maintain a healthy lifestyle. # Visual style The ad has a clean, bright aesthetic with a focus on natural lighting. It uses quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is a mix of polished commercial and UGC feel, which adds a sense of authenticity while still presenting a professional image. The edits of product and text are timed to the upbeat music playing in the background. # Hooks Spoken: Stop saying you're too busy for a wellness routine. Text overlay: NO TIME? WATCH THIS. Visual: 00:00–00:02 A fair-skinned woman with auburn hair stands in a kitchen with white cabinets and stainless steel appliances in the background. She wears a gray tank top and black leggings and speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of being too busy for a wellness routine. It uses the phrase: “Stop saying you’re too busy for a wellness routine.” # Value propositions - Wellness doesn't have to be complicated: By offering a simple routine that can be done in 20 seconds, Sunwarrior addresses the common pain point of lack of time. - Consistent wellness: Sunwarrior helps you stay consistent with your health routine. # Benefits - No bloating, just fuel - Ready for the day in 20 seconds # Features - Plant-based protein - Smooth texture, no grit - Naturally occurring amino acids and BCAAs - Gentle on digestion # Call to action Tap to start your 20-sec ritual → Try Sunwarrior today. BUY NOW # Point of view - Customer 100% – The ad is delivered entirely from the perspective of a customer showing how they use the product in their routine. # Storyline - 00:00–00:05 The ad begins with the speaker, who's holding her phone up to the camera, challenging the viewer's excuse of not having time for wellness and promising to show how it only takes 20 seconds. - 00:05–00:09 She sets a 20 second timer on her phone. - 00:09–00:11 She adds a scoop of Sunwarrior plant-based protein powder to a glass. - 00:11–00:13 She pours milk into the glass. - 00:13–00:14 She shakes the protein and milk together. - 00:14–00:18 After, she is sitting at a table with a laptop where she sips the protein shake. - 00:18–00:25 She emphasizes that this process is how she takes care of her body and maintains a healthy lifestyle. - 00:25–00:29 She mentions that wellness doesn’t have to be complicated, just consistent. - 00:29–00:33 She takes another sip of the protein shake and then says how easy it is, and encourages the viewer to try Sunwarrior. - 00:33–00:35 The ad ends with the Sunwarrior logo and a 'Buy Now' CTA.

# Ad summary A female creator reviews Sunwarrior Warrior Blend protein powder. She begins by introducing her past experience with protein powders, claiming they were chalky, too sweet, or caused bloating. She shows herself mixing the product into a purple BlenderBottle with water, and trying it for the first time, and says it doesn't taste sugary or planty. After 30 minutes, she says she doesn't feel bloated and will reorder and recommend the product. # Brand positioning Sunwarrior is presented as a health and wellness brand that produces plant-based protein powders. They are positioned as a solution for people who have had negative experiences with other protein powders, focusing on being easier to digest and better tasting. The brand aims to appeal to health-conscious consumers looking for clean, effective protein sources, without the common side effects like bloating or chalky taste. The brand messaging emphasizes natural ingredients and digestive comfort, suggesting a commitment to gentle yet effective wellness solutions. # Product The ad showcases Sunwarrior's Warrior Blend protein powder in Vanilla flavor. This product is a plant-based and dairy-free protein blend that is designed to be easy on the stomach and free from chalky or overly sweet tastes commonly associated with other protein powders. It is packaged in a blue tub and is designed for health-conscious individuals looking for a clean protein source that doesn't cause bloating. The ad addresses common purchase barriers by highlighting its smooth texture when mixed, neutral taste, and digestive comfort. This product is positioned as a protein powder one could drink every day, without the usual unpleasant side effects. # Visual style The ad has a UGC feel with a natural, casual aesthetic. It is shot in a home kitchen with natural lighting. The editing style includes quick cuts and some text overlays to highlight key points. The production quality is simple, supporting the intended tone of an authentic and relatable product review. The cuts are not consistently synced to the audio, focusing more on conveying information. # Hooks Spoken: 00:00–00:05 If every protein powder you've bought is sitting half empty in your cupboard, watch this before you buy another tub. Text overlay: 00:00–00:05 Tried every protein and hated them? / 00:00–00:05 Trash them and watch this Visual: 00:00–00:05 A woman with long blonde hair is centered in the frame in selfie-style. She is fair-skinned, wearing a pink zip-up hoodie, and has red painted nails. She is in a home kitchen setting with white cabinets and gray countertops. In the background are small kitchen appliances (mixer, blender, toaster oven). In the foreground on the countertop is a blue tub of Sunwarrior Protein Warrior Blend in Vanilla flavor, and a purple BlenderBottle. # Funnel stage Consideration # Pain points The ad addresses the common pain point of protein powders that are either chalky, weirdly sweet, or cause bloating. # Value propositions - A plant-based and dairy-free protein powder that doesn't upset your stomach. - A protein powder that tastes clean and neutral, not sugary or planty. # Benefits - Doesn't wreck your stomach - Tastes clean - Not sugary - Not planty - Doesn't bloat you # Features - Plant-based - Dairy-free - Helps with gut health # Call to action Try Warrior Blend # Social proof - "People keep saying it doesn't wreck their stomach" – Female 1 (Creator) - "This is actually the only protein powder I'll reorder and recommend" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the point of view of a customer, sharing her personal experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the video by asking if viewers have tried protein powders and hated them, implying that their cupboards are full of half-empty tubs, so they should watch this before buying another tub. - 00:05–00:10 00:05–00:10 She shares her own experience with other protein powders, stating they are usually chalky, too sweet, or cause bloating for hours. She speaks from the customer's perspective, empathizing with their frustrations and setting up the problem that Warrior Blend aims to solve. - 00:11–00:15 00:11–00:15 She highlights Warrior Blend is plant-based and dairy-free, claiming people say it doesn't wreck their stomach. She adds protein powder and liquid to a purple BlenderBottle. - 00:15–00:18 00:15–00:18 After shaking the protein powder with liquid in a purple BlenderBottle, she tastes the product for the first time. She notes that it is smoother than expected and has no chunks. - 00:19–00:26 00:19–00:26 The creator continues to taste the protein powder, remarking that it tastes clean, not sugary or plant-like, but neutral, stating that this is something she could drink every day. Her surprised and pleased tone suggests that the product is exceeding her expectations. - 00:26–00:31 00:26–00:31 She explains that the real test for her is what her stomach does after this, so she will finish the drink and check back in later. This builds anticipation and sets up a personal experiment. - 00:32–00:35 00:32–00:35 She comes back after 30 minutes and says she doesn't feel bloated. This reveals the desired outcome and provides evidence that the product delivers on its promise. - 00:36–00:43 00:36–00:43 She explicitly recommends the product, stating that this is the only protein powder she will reorder, and if viewers are protein powder skeptics like her, they should try Warrior Blend and let their own body do the review. This provides a strong endorsement based on her own positive experience. - 00:44–00:47 00:44–00:47 She emphasizes the clean taste and the absence of bloating, saying, "That's worth trying."