What is the Notes App ad format?

# Ad summary This ad is a screenshot of an iPhone Notes app entry that describes some of the things the product, Fyxer, saved the user from, including waking up to many unread emails, spending hours writing replies, email fatigue, and feeling behind before the day even starts. # Brand positioning This ad presents Fyxer as a tool that helps to address the challenges of digital overload and burnout in the modern workplace. The brand is positioned as a solution for professionals who struggle with managing their email and workload efficiently. By highlighting the problems that the brand solves, such as email fatigue and feeling behind, Fyxer aims to resonate with individuals who value productivity, balance, and a sense of control over their daily tasks. The brand adopts a functional and problem-solving approach to improve work-life balance. # Product The ad promotes Fyxer as a service designed to alleviate the stress and time investment associated with email management and other digital tasks. It is presented as a solution for those overwhelmed by large volumes of unread emails, the time-consuming process of writing replies, and the resulting fatigue that impacts their ability to start the day effectively. By using Fyxer, the ad suggests that users can avoid the negative feelings of being perpetually behind and regain control over their workday before 9 a.m. The main unique selling proposition (USP) is the promise of reclaiming time and reducing stress, which helps the user get ahead of their day. # Visual style The visual style mimics a native iPhone Notes app screen, providing a familiar and simple look. The layout is clean and straightforward, resembling an everyday checklist or personal note. The image employs the standard white background and gold icons from the iOS platform, lending a sense of authenticity. This native design enhances scannability, as it mirrors a common UI pattern familiar to mobile users. # Hooks Headline: Things Fyxer saved me from: # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration and stress of managing a high volume of emails and feeling overwhelmed at the start of the workday. It vividly illustrates this pain point with specific examples like 'Waking up to 231 unread work emails' and 'Email fatigue before 9am.' # Value propositions - Fyxer saves you from waking up to 231 unread work emails - Fyxer saves you from spending hours writing replies - Fyxer saves you from email fatigue before 9am - Fyxer saves you from feeling behind before the day even starts # Benefits - Avoid waking up to 231 unread work emails - Avoid spending hours writing replies - Avoid email fatigue before 9am - Avoid feeling behind before the day even starts # Features - Things Fyxer saved me from: Waking up to 231 unread work emails - Spending hours writing replies - Email fatigue before 9am - Feeling behind before the day even starts # Call to action None used. # Social proof - This ad uses a quote from the user sharing "Things Fyxer saved me from:" to display social proof. # Point of view - Customer: The point of view in the image is from a customer explaining the problems Fyxer has helped them avoid, with language like "Things Fyxer saved me from:" and the subsequent list of common frustrations. # Storyline - The ad opens with the title "Things Fyxer saved me from:", setting the stage to address everyday work issues from a customer point of view. This is designed to immediately capture attention by promising a solution to common pain points. - The list begins with "Waking up to 231 unread work emails" using an emoji of a person looking at a cell phone, vividly illustrating the overwhelming reality many professionals face, as shared by the customer using Fyxer. This statement draws attention to a common frustration, making the audience connect with the problem being addressed. - It continues with "Spending hours writing replies" with an emoji of an hourglass, emphasizing the time-consuming nature of email correspondence, from the customer's perspective. This beat stresses the amount of time wasted on email tasks, making it a compelling reason to consider the brand's solution. - Then, the ad mentions "Email fatigue before 9am" with an emoji of a head with swirling thoughts, highlighting the mental exhaustion caused by early morning email overload, shown from the customer's POV. This point intensifies the urgency of the problem, appealing to those who experience this sense of burnout. - The list concludes with "Feeling behind before the day even starts" with a warning sign emoji, underscoring the anxiety and stress associated with starting the day already at a disadvantage, from the customer's POV. This statement wraps up the customer's appeal to the problem that they experienced before Fyxer helped them solve it.

# Ad summary This ad promotes Our Place's spring sale. The ad displays a screenshot of a Notes app page, with text stating that there is a spring sale happening with up to 40% off sitewide. # Brand positioning Our Place is presented as a modern, accessible brand offering a curated selection of home and kitchenware. The brand is presented without extravagant flair, instead favoring direct and simple language to communicate its offerings. The brand aims to occupy a space of providing practical, high-quality products without unnecessary complexity. Our Place presents its current spring sale by avoiding traditional advertising polish, which indicates a push against the norms of overly stylized or elaborate marketing campaigns. # Product The ad promotes Our Place's spring sale, which offers customers the opportunity to save up to 40% off sitewide. The language used, such as "Our Spring Sale is happening right now" and "Save up to 40% OFF sitewide," invites customers to take advantage of discounts available across Our Place's product range. The phrase "That's it. Happy shopping" is used to simplify the offering. # Visual style The ad utilizes a visual style that mimics a screenshot from the Apple Notes app, which creates a lo-fi, native aesthetic that feels informal and direct. The minimalistic design and straightforward typography contribute to a clean and uncluttered look, prioritizing scannability and immediate communication of the message. This style breaks from traditional polished advertising norms, instead opting for a more authentic and relatable feel. # Hooks Headline: Our Spring Sale is happening right now. Save up to 40% OFF sitewide. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Save up to 40% OFF sitewide. # Benefits - Save up to 40% # Features - sitewide sale - 40% off # Call to action None used. # Social proof - None used. # Point of view - Brand: The text throughout the image conveys direct messaging about the Our Place spring sale. # Storyline - The ad opens with a direct announcement of Our Place's spring sale, informing the audience that it is currently ongoing and offering savings of up to 40% sitewide. This message is delivered from the brand's perspective, with the intention to immediately capture the viewer's attention and convey the key promotion. - The narrative then transitions to a concise, straightforward sign-off, "That's it. Happy shopping," which reiterates the simplicity of the offer and encourages the viewer to proceed with their purchase. This part of the story is also being told from the brand's perspective, aiming to reduce any perceived barriers to entry and promote a sense of ease and satisfaction.

# Ad summary This ad for Calm features a testimonial from a user about how the app's EMDR-inspired audio helped them get back to feeling like themselves again. # Brand positioning This ad presents Calm as a mental wellness resource that offers a variety of tools to help people manage stress and reclaim their sense of self. The brand positions itself as a supportive ally that understands the challenges of feeling overwhelmed and disconnected. Calm distances itself from the expectation that mental wellness is a constant state of happiness and instead focuses on helping users navigate difficult emotions and find moments of peace. # Product The ad highlights Calm's EMDR-inspired audio. It presents the audio as a potential solution for those feeling tired, heavy, and disconnected from themselves due to stress. The product's USP is its ability to help users shift their mindset and feel like themselves again, even when they didn't expect much. The audio is intended for those seeking mental clarity and a sense of emotional stability after experiencing a period of emotional distress. # Visual style The ad has a platform-native style, mimicking the appearance of a note on a smartphone. This simple design approach may increase scannability by closely resembling a piece of content shared between users. # Hooks Headline: THIS IS HOW I GOT MYSELF BACK # Funnel stage Middle of funnel (Consideration) # Pain points Feeling tired, heavy, and disconnected from oneself due to stress. “Now I'm just... tired. Heavy. Going through motions. The person I was just disappeared under all the stress.” # Value propositions - Calm's EMDR-inspired audio helps shift your mindset and feel like yourself again # Benefits - Mind felt still - Feeling like myself again # Features - Calm's EMDR-inspired audio # Call to action None used. # Social proof - “A friend told me about Calm's EMDR-inspired audio.” - “I didn't expect much. But something shifted. For the first time in months, my mind felt still. And I started feeling like myself again.” # Point of view - Customer: The entire image shows the ad from the perspective of a customer sharing their experience with Calm's EMDR-inspired audio. # Storyline - The ad opens with the user sharing that they used to be fun and spontaneous, but now feel tired and heavy, like the person they were has disappeared under stress. This aims to set the stage by highlighting a relatable feeling of lost identity due to stress from the customer's perspective. - The user then mentions that a friend told them about Calm's EMDR-inspired audio, and they were initially skeptical. This aims to introduce the product as a potential solution through a trusted source from the customer's perspective. - The user concludes by stating that they didn't expect much, but something shifted, and for the first time in months, their mind felt still, and they started feeling like themselves again. This serves to emphasize the product's effectiveness by showing the user's positive experience from the customer's perspective.

# Ad summary This ad is for Noom's aging and metabolism course. It targets women struggling with menopausal weight gain and promises to help them change their eating habits, feel more confident, and reach their goal weight. # Brand positioning Noom is presented as a provider of weight loss programs that are designed to help customers lose weight on their own terms. The brand positions itself as a solution for women struggling with menopausal weight gain, acknowledging the challenges they face and offering a course pack designed to address their specific needs. Noom promotes itself as a supportive and effective way to achieve weight loss goals. # Product The advertised product is the Noom Aging & Metabolism course pack, designed for women struggling with menopausal weight gain. The course aims to help customers change their eating habits, feel confident in their skin, and reach their goal weight. It is presented as a solution for individuals who have tried various diets and workouts without success and are looking to lose weight on their own terms. The course promises tangible results by specific weeks, such as changing eating habits by week 5 and feeling confident in their skin by week 10. The ad addresses the purchase barrier of uncertainty by offering a way to calculate a personalized timeline. # Visual style The ad uses a platform-native style, mimicking a screenshot from the Notes app on an iPhone. It is a simple, text-heavy design with cartoon flower illustrations, which is casual and approachable. # Hooks Headline: To every woman struggling with menopausal weight gain # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of women struggling with menopausal weight gain, specifically those who have "tried every diet" and "done every workout" without success. The ad aims to address the feeling of helplessness and the need for a solution tailored to their specific needs. # Value propositions - Specific outcomes by specific weeks (e.g., Change your eating habits by week 5) - Personalized timeline calculation # Benefits - Change your eating habits - Feel confident in your skin - Reach your goal weight! # Features - Noom Aging & Metabolism course pack # Call to action Tap the screen to calculate your timeline # Social proof - Additional charge with a Noom plan. In 4 weeks the typical Noom user can expect to lose .45 - .90 kg per week. Noom results involve maintaining a healthy diet and exercise change. Individual results vary. Auto-ccurring subscription fees may apply. T&C's apply # Point of view - Brand: The entire ad presents the brand's perspective, showcasing its product and value proposition. The brand is introducing the product and creating anticipation. # Storyline - The ad opens by addressing women struggling with menopausal weight gain, acknowledging their past efforts with diets and workouts. This is intended to resonate with the target audience by showing empathy and understanding of their struggles. This is told from the brand's perspective. - The ad announces the upcoming launch of the Noom Aging & Metabolism course pack, positioning it as a solution tailored to their needs. This is designed to introduce the product and create anticipation. This is told from the brand's perspective. - The ad highlights specific outcomes and timelines, such as changing eating habits by week 5 and feeling confident in their skin by week 10. This is intended to provide reassurance and demonstrate the potential benefits of the course. This is told from the brand's perspective. - The ad prompts viewers to tap the screen to calculate their timeline, encouraging engagement and personalization. This aims to drive action and provide a clear next step for potential customers. This is told from the brand's perspective.

# Ad summary The ad shows a photo from 2012 of a man working at a computer with a baby in a carrier, along with a simulated notes app message, to show his early days of hustling. # Brand positioning This ad does not explicitly feature any brands or specific products. Instead, it focuses on the journey and dedication of an individual, positioning them as someone who has worked hard and put in the effort since 2012. The message centers on personal growth and entrepreneurship. The brand aligns with values of hard work, perseverance, and family, with an emotional appeal showing how far the subject has come. # Product There are no specific products advertised or endorsed in the ad. The ad is centered on showing a person's history and path to achievement. The visual focuses on a man working at a computer while wearing a baby carrier with an infant inside. It emphasizes the dedication and early days of entrepreneurship, without calling attention to any particular product or brand for sale. # Visual style The ad uses a realistic, unedited photo with minimal enhancements. It has a casual, unpolished production quality, resembling a snapshot. The visual style mimics a platform-native before-and-after post, relying on the simulated notes app for context. The overall aesthetic is designed to appear authentic and relatable, which aims to be highly scannable and draws attention in the feed. # Hooks Headline: How it started: # Funnel stage Top of funnel (Awareness) # Pain points The central pain point implied is the struggle of balancing work and family responsibilities, specifically starting a business while also caring for a newborn. The visual of a man working at a computer with a baby in a carrier signals this difficulty. # Value propositions - None used # Benefits - None used # Features - 2012 side hustle # Call to action None used. # Social proof - None used # Point of view - Brand: The ad showcases a man working at a desk while wearing a baby carrier, implying the brand values hard work and dedication. - Customer: A simulated notes app is shown that reads, "How it started: 2012 side hustle," positioning the subject as relatable to the viewer. # Storyline - The image uses a simulated notes app to set the scene. The app's message, "How it started: 2012 side hustle," provides context for the visual that follows. The message is being conveyed from the subject, setting the stage for the rest of the story. - The story transitions to an image of a man working at a desk with a baby carrier on his chest, showing a baby sleeping inside. This visual element is included to depict the "2012 side hustle" described in the simulated notes app. The audience is experiencing this moment from the subject's perspective, providing a glimpse into his early days.

# Ad summary This ad for Spacegoods features a screenshot of a note on a phone listing goals for 2026, including staying productive without energy drinks and fixing burnout cycles. The ad promotes Spacegoods as a solution to these problems, offering a 25% discount, free shipping, and a 60-day guarantee. # Brand positioning Spacegoods is presented as a modern wellness brand focused on productivity and energy enhancement through natural coffee alternatives. The brand positions itself as a solution for those looking to improve their daily routines and overcome common productivity barriers like procrastination and burnout, without relying on traditional energy drinks. The brand aligns with a lifestyle that values productivity, health, and sustainable energy, pushing against the norms of quick-fix energy solutions and promoting a balanced approach to wellness. # Product The featured product is Spacegoods Rainbow Dust, described as a mushroom + adaptogen super blend with real coffee flavor. It is designed for individuals seeking to enhance focus, productivity, and energy levels. The product is presented as a natural alternative to energy drinks, addressing common productivity challenges such as procrastination, burnout, and the need for a sustainable routine. The ad highlights the product's ability to help users stay productive without the negative effects of energy drinks, making it an appealing option for those looking to optimize their daily performance and well-being. # Visual style The ad has a polished, studio-shot production quality with a platform-native lookalike style, mimicking the appearance of a 'Notes' app screenshot. The visual motifs include a product flatlay arrangement, clean typography, and a festive background with firework-like bursts. The image treatment involves background removal, color grading to enhance the product's vibrancy, and subtle lighting effects. The typography is large and bold, ensuring scannability. The style contrasts with typical norms by blending a productivity-focused message with a festive aesthetic, potentially increasing stop power in the feed. # Hooks Headline: 2026 Goals: # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling with productivity and energy levels, as highlighted in the '2026 Goals' list: 'Stay productive without energy drinks,' 'Finally beat procrastination,' 'Fix my burnout cycle,' and 'Find a routine I can stick to.' # Value propositions - Achieve your 2026 goals with a mushroom + adaptogen super blend that has real coffee flavor - Stay productive, beat procrastination, fix burnout, and find a routine you can stick to with Spacegoods # Benefits - Stay productive without energy drinks - Finally beat procrastination - Fix my burnout cycle - Find a routine I can stick to # Features - mushroom + adaptogen super blend - real coffee flavour # Call to action None used. # Social proof - ★★★★★ 4.8/5 | 150,000 + HAPPY CUSTOMERS # Point of view - Customer: The 'Notes' app screenshot with '2026 Goals' reflects the customer's perspective by showcasing personal aspirations and challenges related to productivity and well-being. - Brand: The product display, discount badge, and guarantee banner represent the brand's perspective, promoting Spacegoods as the solution and incentivizing purchase. # Storyline - The ad opens with a screenshot of a 'Notes' app on a phone, dated December 7, 2025, setting the stage for future goals. This is from the customer's perspective, framing the ad around personal aspirations and planning. - The note lists '2026 Goals' with checkmarks next to each: 'Stay productive without energy drinks,' 'Finally beat procrastination,' 'Fix my burnout cycle,' and 'Find a routine I can stick to.' This is from the customer's perspective, highlighting common productivity and wellness challenges that the audience can relate to. - The ad then transitions to showcasing Spacegoods products, including Rainbow Dust, a frother, and a mug, positioned below the note. This is from the brand's perspective, presenting their product as the solution to the goals listed in the note. - A '25% OFF' badge is displayed next to the products, along with a 'FREE SHIPPING | 60 DAY GUARANTEE' banner at the bottom. This is from the brand's perspective, incentivizing purchase by highlighting the offer and guarantee.

# Ad summary This ad is styled to look like a note in the Notes app. It is styled as a list for the viewer to remember when using the featured hair serum for fuller-looking hair. The ad addresses the issue of customers believing that getting thicker, fuller-looking hair is luck and not the result of consistency and effort. # Brand positioning Vegamour is presented as a brand that understands the consumer belief that thick, full hair is just a matter of luck. The ad goes on to explain that it is more about effort, consistency, and care. The brand aims to occupy a space in the consumer's mind as the one that helps them achieve fuller, thicker-looking hair through effort and consistency. # Product The advertised product is Vegamour's GRO+ Advanced Hair Serum. The ad positions the serum as a tool for achieving thicker, fuller-looking hair through consistent effort and care. It is implied that the product is designed to be incorporated into a regular hair care routine. The ad addresses the misconception that hair thickness is solely based on luck, emphasizing the importance of consistent effort and care, with the serum as a key component. The bottle is shown to be labeled (on-package label text) "GRO+ Advanced Hair Serum Sérum Capillaire 30 mL/ 1 FL OZ US". # Visual style The ad uses a platform-native style, mimicking the iOS Notes app. The production quality is clean with a straightforward layout. The image treatment is minimal, with a focus on clarity and legibility. The typography is integrated to resemble the default Notes app font. This style aims for a scannable and familiar feel to blend seamlessly within a user's feed. # Hooks Headline: Note to self: show your hair some love! # Funnel stage Middle of funnel (Consideration) # Pain points The frustration the ad is solving is the belief that thicker, fuller-looking hair isn't attainable. The ad text reads, "Thicker, fuller-looking hair isn't luck—it's effort, consistency and care." # Value propositions - Thicker, fuller-looking hair isn't luck — it's effort, consistency and care. # Benefits - Thicker, fuller-looking hair # Features - GRO+ Advanced Hair Serum # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad starts with a note to self, suggesting it's from the customer's perspective, reminding them to prioritize their hair care. - Brand: The to-do list with the product listed as a must and its value proposition conveys the brand's perspective. # Storyline - From the perspective of someone taking notes, the opening line, “Note to self: show your hair some love!” is meant to set the stage and intention for hair care. - Framed from the customer's perspective, the ad copy tackles the misconception that "Thicker, fuller-looking hair isn't luck—it's effort, consistency and care" and encourages the viewer to believe that they are capable with, “I’ve got this! EVERY drop of effort counts.” - From the brand's perspective, the list titled "To-Do:" followed by a checkmark and "start GRO+ Advanced Hair Serum" tells the viewer how to achieve thicker, fuller-looking hair. - From the brand's perspective, the list titled "To-Do:" followed by a checkmark and "maintain a steady routine" tells the viewer how to achieve thicker, fuller-looking hair. - From the brand's perspective, the list titled "To-Do:" followed by a checkmark and "trust the process" tells the viewer how to achieve thicker, fuller-looking hair.

# Ad summary This ad promotes ClickUp's Project Manager Agent by showing a screenshot of a note where the user claims their CEO thinks they are an "Expert Project Manager" because they use the agent. The user states that they DM the agent their project goal and it auto-generates the whole plan in seconds, with no more manual setup. They end by saying it feels like a cheat code. # Brand positioning ClickUp is presented as a tool that can make users appear to be expert project managers to their superiors. The brand is positioned as a solution for those who want to streamline their project management process and impress their bosses. The brand aims to occupy the space of a productivity-enhancing tool that simplifies complex tasks and delivers quick results. The tone is casual and relatable, aligning with a lifestyle of efficiency and professional success. ClickUp pushes against the norm of manual project setup, offering an automated alternative that saves time and effort. The brand positioning is both functional (performance, simplicity) and emotional (empowerment, recognition). # Product The product being advertised is ClickUp's Project Manager Agent, a tool designed to automate and simplify project management. The agent works by allowing users to direct message (DM) their project goal, after which it auto-generates the entire project plan, including tasks, dates, and everything else, in seconds. This product is for anyone who wants to streamline their project management process and avoid manual setup. The unique selling proposition (USP) is its ability to quickly and automatically generate project plans, saving users time and effort. The ad addresses the purchase barrier of time-consuming manual project setup by offering a fast, automated solution. The ad conveys that this product is worth trying because it can make users appear more competent and efficient in their roles. # Visual style The ad has a lo-fi, platform-native style, resembling a screenshot from a notes app. The production quality is low, giving it a user-generated content (UGC) feel. The visual motif is a simple text layout on a plain background. There are no image treatments or filters. The typography is basic and legible. The style contrasts with typical high-design ads, aiming to appear authentic and relatable, which could increase scannability and stop power in the feed. # Hooks Headline: My CEO thinks I'm an "Expert Project Manager" because I do this one thing now: # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time-consuming and tedious manual project setup. The user states, "No more manual setup," indicating that the product solves the frustration of having to manually create project plans. # Value propositions - Achieve expert-level recognition from your CEO by using ClickUp's Project Manager Agent. - Save time and eliminate manual setup with ClickUp's automated project planning. # Benefits - CEO thinks I'm an "Expert Project Manager" - auto-generates the whole plan - saves time - no more manual setup # Features - I DM the ClickUp Project Manager Agent my project goal - It auto-generates the whole plan—tasks, dates, everything—in seconds - No more manual setup # Call to action None used. # Point of view - Customer: The entire ad is presented from the perspective of a user sharing their experience and positive feedback about the product, as indicated by the "I" statements and personal anecdotes. # Storyline - The ad begins with a user stating that their CEO thinks they are an "Expert Project Manager" because of one thing they do now. This is told from the customer's perspective and is intended to grab the viewer's attention by highlighting the positive impact of using the advertised product. - The user explains that they DM the ClickUp Project Manager Agent their project goal, and it auto-generates the whole plan—tasks, dates, everything—in seconds. This is told from the customer's perspective and is intended to demonstrate how the product works and its efficiency. - The user states that there is no more manual setup. This is told from the customer's perspective and is intended to emphasize the time-saving benefit of using the product. - The user concludes by saying that it feels like a cheat code. This is told from the customer's perspective and is intended to create a sense of ease and advantage associated with using the product.

# Ad summary An image ad for a product called Hormone Harmony shows three bottles of the product sitting in water. The ad copy is intended to give a feeling of trust by showing the popularity of the product among women. # Brand positioning Hormone Harmony is presented as a wellness brand focused on empowering women to build 'their best era' through healthy habits. The brand's positioning is rooted in community validation, suggesting a widespread consensus among women that the product 'works'. The brand promotes a lifestyle centered around proactive health management and personal betterment, catering to individuals seeking to enhance their overall well-being through natural supplements. # Product Hormone Harmony is a supplement designed to support women's health and wellness. It comes in a dark brown bottle with a black cap and a white label. The ad promotes the product by leveraging social proof, indicating that it is a popular choice among women. The overall message suggests that Hormone Harmony can be integrated into daily routines to foster better health and personal growth. # Visual style The ad has a clean, minimalist visual style with a focus on conveying a sense of trust and community. The color palette is soft and calming, with a light blue water background and muted tones for the product bottles. The composition is simple and balanced, drawing the viewer's attention to the product and the social proof elements. The overall effect is polished and professional, lending credibility to the brand's message. # Hooks Headline: Healthy habits build your best era # Funnel stage Middle of funnel (Consideration) # Pain points Pain point: The ad subtly addresses the difficulty of establishing healthy habits. The reminder and the claim that 2.8M women agree it works suggests that the product can assist in making these habits easier to implement. # Value propositions - 2.8M women agree it works # Benefits - Healthy habits build your best era # Features - None used # Call to action None used. # Social proof - ❤️ 2.8M women agree it works # Point of view - Brand: The reminder notification at the top is presented as a message from the brand to encourage healthy habits. - Customer: The statement '2.8M women agree it works' at the bottom reflects the positive experience and validation from numerous customers. # Storyline - The ad begins with a reminder notification suggesting that healthy habits build your best era. This message is intended to frame the product as part of a proactive wellness routine, told from the brand's perspective. - Next, the product is shown prominently, subtly suggesting its role in achieving these healthy habits. The brand intends to convey the product's value and benefits in supporting overall well-being. - The ad concludes by highlighting that 2.8M women agree that the product works. This social proof element serves to build trust and credibility in the product from the customer's point of view.

# Ad summary The ad shows a checklist of reminders for a phone interview, including to clear your room of distractions, change your phone settings, have your Indeed profile pulled up, and get a notepad. # Brand positioning There is no brand explicitly promoted within this ad. The focus is purely on providing helpful reminders for a phone interview. The ad avoids overt branding, instead positioning itself as a source of practical advice. This approach may aim to build trust and rapport with job seekers, implying that the entity behind the ad is genuinely interested in their success. The lack of branding suggests a focus on functional value rather than emotional connection, targeting users looking for straightforward guidance in their job search. # Product The ad promotes a checklist designed to help job applicants prepare for a phone interview. The checklist includes four reminders: clearing the room of distractions (specifically mentioning no pets, alarms, or noise makers), changing phone settings to allow calls from unknown numbers, having the Indeed profile pulled up for reference, and getting a notepad handy for notes. The checklist format addresses the potential for forgetting crucial preparation steps and offers a simple, actionable guide. The tips address common anxieties about phone interviews, such as background noise, missed calls, and being unprepared to answer questions. # Visual style The ad uses a platform-native style, mimicking the look of a notes app screen. The production quality is simple and clean, resembling a screenshot. The layout is straightforward with a basic checklist format. The typography is clear and legible, typical of a default notes app. The use of emojis adds a touch of visual interest and aligns with common mobile usage. The overall aesthetic is designed to be scannable and easily understood, fitting into a user's typical mobile feed without disrupting their experience. # Hooks Headline: Last minute phone interview reminders # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is the stress and disorganization that can come with preparing for a phone interview at the last minute, leading to potential distractions and missed opportunities. The checklist format directly counters this, offering a simple way to ensure key preparation steps are not overlooked: 'Clear your room of distractions (no pets, alarms, noise makers)' # Value propositions - A distraction free environment to ensure a clearer focus during the interview - Making sure you don't miss important calls from unknown numbers by changing your phone settings - Ensuring you have relevant experience and information readily available - Being able to easily jot down important notes during the call # Benefits - Reduce distractions for a clearer focus during the interview. - Ensure you don't miss important calls from unknown numbers. - Have your relevant experience and information readily available. - Easily jot down important notes during the call. # Features - Clear your room of distractions (no pets, alarms, noise makers) - Change phone settings to allow calls from unknown numbers - Have your Indeed profile pulled up for you to reference - Get a notepad handy for notes # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is providing the content in this ad to give advice to job seekers. This is shown by the title of the image as 'Last minute phone interview reminders' and the subsequent tips in the checklist format. # Storyline - The ad opens with a title 'Last minute phone interview reminders'. This is meant to capture the attention of users who are actively preparing for a phone interview and highlight the immediate relevance of the information. The brand is telling you the intention of the following list. - The ad then continues with a checklist itemized by bullet points. The user is able to understand the steps to take to ensure a successful interview. The brand is relaying a list of tips.

# Ad summary This ad, designed to mimic the appearance of an iPhone Notes app, targets millennials struggling with debt. It presents SoFi as a solution, offering a way for them to tackle their debt without having to move back home, addressing a common concern for this demographic. # Brand positioning SoFi positions itself as a modern, tech-forward financial services company focused on helping millennials and young professionals manage their finances, specifically debt. The brand's light blue logo against the white background suggests a clean, trustworthy, and accessible service, moving away from the traditional, intimidating image often associated with financial institutions. SoFi aims to empower its customers to achieve financial independence and stability without sacrificing their lifestyle or independence, as highlighted by the promise of managing debt without moving back home. # Product The ad promotes SoFi as a financial solution for millennials looking to manage debt. SoFi is implied to be a service that helps individuals tackle debt without needing to make drastic life changes, such as moving back in with their parents. The ad does not specify the exact mechanism, but it positions SoFi as a way to address a common financial pain point for millennials—debt—while maintaining independence and lifestyle. # Visual style The ad adopts a minimalist, platform-native style mimicking the iOS Notes app. The design is clean, with a white background and simple typography. This approach aims to blend in seamlessly with the user's feed, creating a sense of familiarity and trustworthiness. # Hooks Headline: HERE'S HOW MILLENNIALS ARE TACKLING DEBT WITHOUT MOVING BACK HOME # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the financial burden of debt faced by millennials, which may force them to consider moving back in with their parents: "HERE'S HOW MILLENNIALS ARE TACKLING DEBT WITHOUT MOVING BACK HOME" # Value propositions - Tackling debt without moving back home: Implies maintaining independence and lifestyle while addressing financial burdens. # Benefits - Tackling debt without moving back home # Call to action None used. # Social proof - None used. # Point of view - Customer: The headline speaks to a specific challenge faced by millennials, creating an immediate connection. - Brand: The brand name appears prominently, associating it with the proposed solution. # Storyline - The ad opens by presenting a common dilemma faced by millennials: managing debt. The intention is to immediately capture the viewer's attention by addressing a relevant problem. This is from the perspective of a millennial who might be feeling the pressure of debt. - The ad offers SoFi as a solution, suggesting that it provides a way for millennials to tackle debt without moving back home. The intention is to position SoFi as a practical and appealing choice for those seeking financial independence. This part of the story is being told from the brand's perspective, showcasing its services as a direct answer to the identified problem.

# Ad summary This ad uses a Notes-style image to highlight the features of Orgain Organic Protein powder. # Brand positioning Orgain is presented as a health-conscious brand offering organic, plant-based protein powder. The brand emphasizes the benefits of its product by highlighting the absence of artificial sweeteners, low sugar content, and smooth texture. Orgain positions itself as a provider of clean and nutritious protein, catering to consumers who prioritize natural ingredients and a healthy lifestyle. The brand aims to occupy the space of providing a trustworthy and wholesome option in the crowded protein supplement market. # Product Orgain Organic Protein powder is a plant-based protein supplement designed to provide 21g of protein per serving. The product is made with organic cocoa and contains no artificial sweeteners. It features less than 1g of sugar and is formulated to have no gritty texture, ensuring a smooth and pleasant consumption experience. It is presented for health-conscious consumers seeking a clean and nutritious protein supplement. The ad emphasizes that the product is both healthy and enjoyable to consume, addressing potential concerns about the taste and texture of protein powders. # Visual style The ad's visual aesthetic mimics a native Notes app screen, featuring a clean, minimalist design with a focus on clear and direct messaging. The production quality is polished, resembling a studio shot with well-lit product photography and simple typography. The image treatment includes background removal to emphasize the product and brand messaging, and the overall layout leverages a grid to organize text and visuals. This platform-native style aims to blend seamlessly into a user's feed, enhancing scannability and capturing attention with its familiar interface. # Hooks Headline: What's in your protein matters # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the concern that many protein powders contain unwanted ingredients or have an unpleasant texture. "What's in your protein matters" is the opening line that seeks to identify any concerns about the ingredients of other protein powders. # Value propositions - 21g plant-based protein: A high amount of plant-based protein - organic cocoa: Made with real organic cocoa - no artificial sweeteners: No harmful sweeteners - less than 1g sugar: Very low amount of sugar - no gritty texture: Smooth texture. # Benefits - Plant-based protein - Organic - No artificial sweeteners - Low sugar - Smooth texture # Features - 21g plant-based protein - organic cocoa - no artificial sweeteners - less than 1g sugar - no gritty texture # Call to action None used. # Social proof - None used. # Point of view - Brand: the entire ad emphasizes the brand's perspective on the importance of protein ingredients and highlights the product's value to the customer. # Storyline - The ad opens with the question, "What's in your protein matters," immediately engaging the viewer and setting the stage for the product's benefits. This statement emphasizes the brand's perspective on the importance of protein ingredients and invites the viewer to consider the quality of their current protein source. - The subsequent bullet points list the product's key features: "21g plant-based protein," "organic cocoa," "no artificial sweeteners," "less than 1g sugar," and "no gritty texture." Each point is accompanied by a check mark, reinforcing the positive attributes and addressing potential concerns of the customer. This is told from the brand's perspective, promoting the product's value. - The image of the Orgain Organic Protein powder container is displayed, reinforcing brand recognition. This helps the customer visualize the product, with a supplement facts panel highlighting the macros of the product. This is from the brand's perspective in an effort to show the nutritional value of the product.

# Ad summary The ad presents a screenshot of a checklist on a phone, under the title "2026 New Year's Resolutions." Four resolutions are listed, with the last being "Find a clean, odor-fighting laundry detergent" which is visually associated with the featured product. # Brand positioning The brand is presented as a convenient and modern solution for laundry needs. It aligns with a lifestyle focused on efficiency and cleanliness, suggesting a customer who values both effectiveness and ease of use in their household chores. The brand aims to occupy a space in the consumer's mind as a provider of simple, effective cleaning solutions that fit seamlessly into a busy lifestyle, with a focus on natural or eco-friendly cleaning that also tackles odors effectively. # Product The product being advertised is a clean, odor-fighting laundry detergent, presented in solid tablet form within a cylindrical container. The detergent promises effective cleaning and odor elimination, fitting into the modern consumer's preference for eco-friendly options. It is shown as part of a New Year's resolution, suggesting it helps users achieve a cleaner and more organized lifestyle. The detergent's format—solid tablets in a container—emphasizes convenience and ease of use. The ad addresses the barrier of finding an effective and clean laundry detergent that also combats odors, offering a simple solution. # Visual style The ad features a blend of user-generated content (UGC) and minimalistic product photography. The primary visual motif is a digital checklist screen placed above a lifestyle shot of the product. The image treatment appears to mimic a screen capture from a mobile device, creating a platform-native look. The typography is clean and legible, typical of mobile UI. The overall effect aims for a blend of authenticity and informality. # Hooks Headline: 2026 New Year's Resolutions # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the need for a laundry detergent that is both clean and effective at fighting odors. The ad implies finding a detergent that meets both criteria can be a struggle. # Value propositions - Achieving a New Year's resolution to find a clean, odor-fighting laundry detergent # Benefits - odor-fighting # Features - clean, odor-fighting laundry detergent # Call to action None used. # Social proof - None used. # Point of view - Customer: The checklist view mimics the experience of a phone user, fostering personal engagement. - Brand: The product showcase near the end serves to highlight the brand's offerings in a context of aspirational self-improvement. # Storyline - The image opens with a view of a mobile phone screen displaying a list titled '2026 New Year's Resolutions.' This is intended to capture the viewer's attention by framing the ad within the context of self-improvement goals, tapping into aspirational thinking. The audience experiences this from the perspective of someone viewing their own phone screen, adding a personal touch. - The list includes several resolutions such as signing up for a gym membership, shopping for workout clothes, and eating more veggies, portraying a lifestyle of health and self-care. This positions the brand within a context of general wellness and appeals to consumers who value a healthy lifestyle. This is from the perspective of the list maker, adding a relatable everyday setting to the ad. - The final resolution, 'Find a clean, odor-fighting laundry detergent,' transitions to the product focus, showing the brand's detergent tablets and packaging. This seamlessly integrates the product into the user's aspirational goals, suggesting it as a natural extension of a healthy lifestyle. The story is now being told from the brand's perspective, subtly advertising their product as a means to achieve a New Year's resolution.

# Ad summary This ad is a list of things that are 'in' and 'out' for 2026. The 'in' list includes things like getting news from a news app, using more exclamation points, and sending flowers. The 'out' list includes things like doomscrolling, emojis in emails, and using corporate jargon. # Brand positioning There is no brand explicitly promoted in this ad. The ad promotes a lifestyle that is more intentional and less reactive. It values experiences over material possessions, and encourages people to be more present in their lives. The ad pushes against the norms of social media and corporate culture, and promotes a more authentic and fulfilling way of living. # Product There are no products explicitly promoted in this ad. The ad promotes a lifestyle that is more intentional and less reactive. It values experiences over material possessions, and encourages people to be more present in their lives. # Visual style The ad has a minimalist visual style, resembling a note taken on a smartphone or a simple text document. The production quality is low, giving it a UGC feel. The layout is straightforward, with a clear separation between the 'ins' and 'outs' lists. The typography is clean and legible, and the overall design is simple and uncluttered. This style mimics a platform-native look, specifically resembling a note or list created on a mobile device. # Hooks Headline: 2026 ins # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling overwhelmed and unproductive in daily life. The ad copy includes: "Doomscrolling", which signals the frustration of being stuck in negative news cycles. # Value propositions - Intentional news consumption vs. passive social media scrolling - Enthusiastic communication through exclamation points - Efficient email management with 'Inbox zero' - Thoughtful gestures like sending flowers - Nostalgia and connection through childhood email - Cost-effective and enjoyable homemade coffee - Relaxing and affordable staycations - Avoiding negative news through reduced doomscrolling - Professional communication without emojis in emails - Authentic communication without corporate jargon - Positive self-perception by avoiding self-deprecation - Time-saving by abandoning unenjoyable books - Prioritizing well-being through adequate sleep - Efficient communication by avoiding unnecessary follow-ups - Healthier snacking by avoiding raisins # Benefits - More intentional news consumption - More enthusiastic communication - Less email clutter - More thoughtful gestures - Nostalgia and connection to the past - Saving money and enjoying homemade coffee - Relaxing and affordable vacations - Avoiding negative news cycles - More professional communication - More authentic communication - Avoiding unnecessary self-criticism - Avoiding wasting time on unenjoyable books - Prioritizing sleep - Avoiding unnecessary follow-up emails - Avoiding undesirable snacks # Features - Getting news from a news app vs social media - Using more exclamation points!!!! - "Inbox zero" - Sending flowers - Embracing your childhood email address - Making your coffee at home - Staycations - Doomscrolling - Emojis in emails - Using corporate jargon - Self-deprication - Finishing a bad book - Getting less than 7 hours of sleep - "Just following up" - Raisins # Call to action None used. # Social proof - None used. # Point of view - External source: The date and time at the top of the image provide a temporal context for the lists. - Brand: The '2026 ins' and '2026 outs' lists represent the brand's perspective on desirable and undesirable trends. # Storyline - The ad begins with the date December 30, 2025 at 7:56 AM, setting the stage for a forward-looking perspective. This is from an external source, establishing a specific moment in time as a reference point for the trends being presented. - The ad then lists '2026 ins,' which includes a series of positive trends or activities. This is from the brand's perspective, highlighting desirable behaviors and preferences for the coming year. - Following the 'ins' list, the ad presents '2026 outs,' which includes a series of negative trends or activities to avoid. This is also from the brand's perspective, contrasting the desirable behaviors with those to be left behind.