How Manychat Advertises on Meta

# Ad summary This ad promotes Manychat, a tool that allows users to automate conversations when someone follows them on Instagram. The ad features a speaker at a conference explaining how the tool works and the benefits of using it. # Brand positioning Manychat is presented as a tool that helps businesses automate conversations with their followers on Instagram. The brand aims to occupy the space of a marketing automation platform that simplifies customer engagement and provides better content. The brand aligns with values of efficiency, flexibility, and data-driven decision-making. Manychat pushes against the norm of manual customer interaction, offering a functional solution to improve content delivery and follower engagement. The brand positioning is functional, focusing on performance and simplicity. # Product Manychat is a marketing automation platform that allows users to automate conversations with their followers on Instagram. The product is for businesses and content creators looking to improve follower engagement and content delivery. The ad highlights the flexibility of the tool, allowing users to ask questions and gather information from their followers. The USP is the ability to automate conversations when someone follows you, providing a trigger for engagement. The ad shows use occasions such as asking new followers what type of nutrition tips they want to hear more about. The ad addresses the purchase barrier of manual customer interaction by offering an automated solution. The ad tells the viewer that Manychat is worth trying because it provides more information about your followers, allowing you to provide them with better content. # Visual style The ad has a polished commercial aesthetic with a hybrid feel. The editing style includes quick cuts and static shots with smooth transitions. The production quality is high-end, supporting the intended tone of professionalism and expertise. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 This is actually a secret right now, so you're hearing this first. Text overlay: 00:00–00:01 actually a / 00:01–00:02 secret right now / 00:02–00:03 first. Visual: 00:00–00:02 A man with long brown hair in a bun, wearing a black t-shirt and dark jeans, stands on a stage with a colorful geometric backdrop. He is gesturing with his hands as he speaks. A small round table with a glass of water sits to his left. There are people in the audience. / 00:02–00:03 The camera zooms in slightly on the man as he continues to speak and gesture. The backdrop is a mix of purple, red, and orange with white geometric shapes. The man is wearing a black t-shirt with a small white logo on the chest. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that manually engaging with every new follower is time-consuming and inefficient. "You're now gonna be able to automate conversations when somebody follows you." # Value propositions - Automate conversations to save time and effort - Gather information to provide better content # Benefits - More information about your followers - Provide better content # Features - Automate conversations when someone follows you - Ask questions to followers - Gather information from followers # Call to action Click Below to Try Free # Social proof - None used. # Point of view - Brand 100% – The speaker is presenting the product at a conference. # Storyline - 00:00–00:02 00:00–00:02 The speaker introduces that he is sharing a secret. - 00:02–00:06 00:02–00:06 The speaker explains that users will now be able to automate conversations when someone follows them. - 00:06–00:12 00:06–00:12 The speaker explains that when someone loves your content and hits follow, they get a message. - 00:12–00:13 00:12–00:13 The speaker states that the amount of flexibility you can have is infinite. - 00:13–00:17 00:13–00:17 The speaker explains that in this example, the trigger is when someone follows you. - 00:17–00:21 00:17–00:21 The speaker explains that you can ask a question about what type of nutrition tips they want to hear more about. - 00:21–00:22 00:21–00:22 The speaker explains that you can then say thank you. - 00:22–00:28 00:22–00:28 The speaker concludes that you can have more information about your followers so that you can provide them with better content.

# Ad summary This ad features multiple content creators and business owners enthusiastically demonstrating and endorsing Manychat, a tool designed to automate direct messages (DMs) on social media platforms like Instagram. The ad begins by highlighting a common pain point for creators: manually responding to comments requesting specific content or freebies. It then introduces Manychat as the solution, explaining how it uses trigger words to instantly send personalized DMs, streamline customer interactions, and integrate with various other platforms. The ad emphasizes efficiency, audience engagement, and business growth, concluding with social proof and a call to action for a free trial. The overall tone is energetic, informative, and persuasive, targeting modern entrepreneurs and content creators seeking to optimize their social media presence. # Brand positioning Manychat is presented in this ad as an innovative, essential, and efficient solution for content creators and businesses looking to automate and streamline their social media direct messaging and customer interactions. It aims to occupy the space of a powerful, yet user-friendly, automation platform that enhances audience engagement and converts interest into tangible leads or sales. The brand aligns with values of efficiency, growth, professionalism, and smart business practices, promoting a lifestyle where creators can scale their operations without being overwhelmed by manual tasks. Manychat pushes against the norm of manual, time-consuming social media management, positioning itself as a modern necessity for effective digital marketing. Its positioning is primarily functional, focusing on performance, simplicity, and integration, but also touches on emotional benefits like confidence in scaling a business. The brand maintains a single identity as the go-to platform for DM automation and audience engagement. # Product Manychat is an automation tool that helps users manage and automate direct messages (DMs) on social media platforms, specifically showcasing its use for Instagram. The product works by allowing creators and businesses to set up 'trigger words' that, when commented on a post, automatically send a personalized direct message to the commenter within seconds. The ad implies the product is for content creators, small business owners, and anyone managing a social media presence who wants to streamline audience engagement and customer service. Explicitly stated product details include: its ability to automate DMs, send personalized messages, deliver product links, landing pages, lead magnets, or even 'secret TikTok dances' through DMs. It is highlighted as a tool that helps users 'actually talk to my customers' and 'get them what they're looking for, faster.' A key USP is its integration capability, as it 'brings everything together' by connecting with various other applications. Use occasions include responding to engagement requests, providing customer support, browsing products, and delivering content. The ad addresses the purchase barrier of complexity by showing easy setup and demonstrating how it simplifies interactions, and it counters potential skepticism about automation by clarifying it's 'not in a spammy way.' # Visual style The ad features a dynamic, polished UGC-style production with a fast editing rhythm. It combines direct-to-camera addresses by various creators with screen recordings and animated graphics, creating a hybrid feel that is professional yet authentic. The visual style is modern and vibrant, characterized by bright, clean lighting, bold text overlays, and colorful accents (like LED lights and confetti). The editing style uses quick cuts, jump cuts between different speakers and visual elements, and smooth transitions for screen recordings, maintaining a high energy level. Pacing is consistently fast, with cuts occurring every 1-2 seconds, creating a sense of urgency and quick information delivery. Visual motifs include direct address, screen-within-screen (for mobile UI demos), and integration of brand logos. The audio-visual elements are tightly synced, with text overlays, sound effects, and visual changes precisely timed to spoken words and music beats. # Hooks Spoken: Have you ever heard content creators say, comment the word burgers below and I'll send you over something for free. Text overlay: AUTOMATE / YOUR / YOUR DM / COMMENT THE WORD / BURGERS / BELOW AND I'LL SEND / FREE Visual: A medium close-up shot of Male 1 (light skin, short spiky light brown/blonde hair, beard, septum piercing, ear gauges, black t-shirt, watch) looking directly at the camera. He is seated at a wooden desk with a large black microphone in front of him. The background is blurred, showing red and blue LED strip lighting and audio equipment. His hands are open and expressive. This shot immediately draws the viewer's attention to the speaker, establishing a direct, engaging address. / The same shot of Male 1, but with three diverse male faces appearing above him in a collage-like overlay. His hands remain open. This visual collage highlights the 'creators' mentioned in the spoken hook, adding visual context to the scenario. / The same shot of Male 1, but the collage of faces disappears. His hands are still open but closer together. This simplifies the visual focus back to the speaker as he continues his explanation. / The same shot of Male 1, his hands are now gestating with fingers pointed slightly up. This gesture accompanies the spoken action of asking for a comment. / The same shot of Male 1, a hamburger emoji is superimposed over his hands. His hands move slightly apart. The hamburger emoji visually represents the 'word burgers' mentioned, making the example concrete and engaging. / The same shot of Male 1, the hamburger emoji disappears. His hands are open again, gesturing slightly up and out. This gesture accompanies the spoken promise of sending something 'for free,' reinforcing the offer. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the manual, time-consuming effort required for social media content creators and businesses to respond to audience engagement, especially when offering incentives. This is highlighted by the opening question: "Have you ever heard content creators say, comment the word burgers below and I'll send you over something for free." # Value propositions - automating direct messages (DMs) - streamlined content delivery - efficient customer interaction - centralized platform for integrations - targeted audience growth # Benefits - send you over something for free - instantly receive a DM automatically within just a few seconds - helps your followers get whatever they're looking for, faster! - get them what they're looking for, faster! - grow the right audience - post with a purpose - don't need more views, you just need the right ones # Features - automate direct messages - set up a trigger word - instantly get a reply - receive a personalized DM - product link - landing page - lead magnet - secret TikTok dances - Manychat's automations - actually talk to my customers - Manychat brings everything together # Call to action Try it for Free! Just Click Below. # Social proof - "over a million businesses use Manychat" – Female 4 (Creator) - "it's an official Meta Business Partner" – Female 4 (Creator) - "I couldn't imagine running my business without it." – Female 3 (Business Owner) - "And here's how I use it. I set up a trigger word, and when someone comments that word on my post, they instantly get a reply." – Male 2 (Creator) # Point of view - Brand 20% – The initial explanation of the 'comment for DM' mechanic and the overarching problem/solution setup is delivered by a brand-representative male creator. - Customer 80% – The majority of the ad features various creators and business owners (Female 1, Male 2, Female 3, Male 3, Female 4) demonstrating, explaining, and providing testimonials about their direct, personal experience and success with Manychat. # Storyline - 00:00–00:02 The ad opens with a male creator directly addressing the viewer, asking a rhetorical question about whether they've encountered creators asking for specific comments to receive free content. This immediately sets up a relatable scenario for anyone active on social media, establishing a hook by highlighting a common interactive marketing tactic. - 00:02–00:05 He continues by explaining the expected response to such comments: receiving something 'for free.' This further details the common scenario and builds anticipation for the 'how-to' aspect of the ad. - 00:05–00:09 He then reveals the core functionality: commenting the trigger word instantly results in an automated DM within seconds. This introduces the solution to the implied problem of manual DM management, emphasizing speed and efficiency from the perspective of an experienced creator. - 00:09–00:10 A female creator then poses the question, 'So how do you do that?' This acts as a direct transition, echoing the likely thought of the viewer and signaling that the ad will now provide the answer, shifting the narrative to the product's name. - 00:10–00:12 She immediately answers, 'Using Manychat, of course,' explicitly naming the product. This clearly positions Manychat as the definitive solution to the previously introduced problem. - 00:12–00:20 She elaborates that Manychat helps automate DMs, clarifying it's 'not in a spammy way' but rather helps followers get what they're looking for 'faster!' This addresses potential skepticism about automation and emphasizes the user-centric benefit of speed and relevance, maintaining a casual and reassuring tone. - 00:20–00:22 Another male creator then explains, 'And here's how I use it,' transitioning into a practical demonstration of Manychat's setup. This provides a clear, step-by-step example, building credibility through a user's direct experience. - 00:22–00:36 He demonstrates setting up a trigger word (e.g., 'engagement') and how a comment instantly generates a personalized DM with a product link. This visual demonstration reinforces the product's effectiveness and shows its direct application for lead generation or content delivery. - 00:36–00:43 The first female creator reappears, explaining how Manychat's automations allow her to 'actually talk to my customers' and get them what they're looking for 'faster!' This shifts the focus from lead generation to customer service and communication, showcasing another versatile application of the product. - 00:43–00:45 A visual animation shows Manychat at the center of various app icons, stating 'Manychat brings everything together.' This highlights the product's integration capabilities and positions it as a central hub for business operations. - 00:45–00:47 A new female creator expresses her strong reliance on the product, saying she 'couldn't imagine running my business without it.' This serves as a powerful testimonial, emphasizing the product's indispensability. - 00:47–00:52 Another male creator adds that Manychat 'helps us grow the right audience and post with a purpose,' emphasizing that it's about quality over quantity (you don't need more views, just the right ones). This broadens the perceived benefits to strategic audience growth and intentional content creation. - 00:52–00:57 The final female creator reveals that 'over a million businesses use Manychat' and it's an 'official Meta Business Partner.' This provides significant social proof and builds trust by aligning the brand with industry leaders and a large user base. - 00:57–00:59 A concluding text overlay reinforces the message, 'YOU'RE IN GOOD HANDS.' This provides a final reassuring statement to potential users. - 00:59–01:03 The first female creator returns, offering a free trial and advising to 'trust me, future you will thank you.' This provides a clear call to action and creates a sense of future benefit and regret avoidance, encouraging immediate adoption.

# Ad summary This ad uses a testimonial from a user who gained over 1 million followers in less than a year using Manychat. The ad is designed to build trust and credibility by showing others have used and benefited from the product. # Brand positioning Manychat is presented as a Meta Business Partner, implying a close relationship with Meta and expertise in social media growth. The brand aims to occupy the space of a reliable and effective tool for businesses looking to grow their Instagram following. The brand aligns with values of growth, success, and partnership, promoting a lifestyle of influence and achievement. By partnering with Meta, Manychat positions itself as a legitimate and trustworthy solution for social media management, pushing against the norm of unverified or ineffective growth strategies. The brand positioning is functional, focusing on performance and simplicity in achieving significant follower growth. # Product Manychat is presented as a tool that helps users grow their Instagram following. The ad highlights that a user gained over 1 million followers in less than a year using Manychat. The product is for individuals or businesses looking to increase their social media presence and influence. The ad addresses the purchase barrier of skepticism by showcasing a real user's success story, implying that Manychat is a worthwhile investment for those seeking rapid follower growth. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The use of a testimonial, headshot, and brand logos creates a sense of trust and credibility. The light blue and white color scheme is visually appealing and professional. The grid background adds a subtle texture and structure to the design. # Hooks Headline: My Instagram account gained over 1 million followers in less than a year... # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that growing an Instagram following is a challenge, and many users struggle to gain a significant number of followers. The quote "My Instagram account gained over 1 million followers in less than a year..." suggests that achieving this level of growth is difficult without the right tools or strategies. # Value propositions - Achieve significant Instagram follower growth in a short amount of time. # Benefits - Rapid Instagram growth # Features - Instagram account - Gained over 1 million followers - Less than a year # Call to action None used. # Social proof - "My Instagram account gained over 1 million followers in less than a year..." – @ELPROFESSORDAORATORIA # Point of view - Customer: The testimonial at the top of the image is from the customer's point of view, sharing their success story of gaining over 1 million followers in less than a year. - External source: The username and follower count of the customer, "@ELPROFESSORDAORATORIA 2M FOLLOWERS," is from an external source, verifying the user's credentials. - Brand: The Manychat logo and "Meta Business Partner" badge at the bottom of the image are from the brand's point of view, showcasing its partnership and expertise. # Storyline - The ad opens with a quote from a user, framed by quotation marks, stating, "My Instagram account gained over 1 million followers in less than a year..." This is included to immediately grab attention and highlight the potential benefits of using Manychat. The audience experiences this from the customer's perspective, sharing their success story. - Below the quote, the ad identifies the user as "@ELPROFESSORDAORATORIA" with "2M FOLLOWERS." This is included to add credibility to the testimonial by showing the user's existing influence and reach. The audience experiences this from an external source, verifying the user's credentials. - To the right of the quote and user information, the ad features a headshot of the user. This is included to personalize the testimonial and make it more relatable. The audience experiences this from the customer's perspective, seeing the face behind the success story. - At the bottom of the ad, the Manychat logo is displayed alongside the "Meta Business Partner" badge. This is included to reinforce the brand's identity and association with Meta, further building trust and credibility. The audience experiences this from the brand's perspective, showcasing its partnership and expertise.

# Ad summary This ad promotes Manychat, a tool that allows users to automatically send a DM to every new follower on Instagram. The ad features a man demonstrating how to set up the automation within the Manychat platform, highlighting the ease of use and the ability to customize the first message. The ad concludes with a call to action to try Manychat for free. # Brand positioning Manychat is presented as a tool that simplifies and automates Instagram marketing, specifically focusing on direct messaging. The brand aims to occupy the space of an efficient and user-friendly marketing automation platform. It aligns with the values of productivity and streamlined communication, pushing against the norm of manual outreach. The brand positioning is functional, emphasizing simplicity and performance in managing Instagram interactions. # Product Manychat is a marketing automation platform that allows users to automatically send direct messages (DMs) to new followers on Instagram. The product is designed for individuals and businesses looking to streamline their Instagram marketing efforts. It features customizable first messages, allowing users to tailor their initial interaction with new followers. The USP is the ability to automate outbound messaging, freeing up time for marketing and follower acquisition. The ad demonstrates the setup process, addressing the purchase barrier of complexity by showing how easy it is to create and customize automated messages. The product is worth trying because it automates a time-consuming task, allowing users to focus on other aspects of their marketing strategy. # Visual style The ad has a hybrid aesthetic, combining a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is a mix of screen recordings and direct-to-camera footage, supporting the intended tone of a user-friendly tutorial. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is timed to voiceover lines, emphasizing key points. # Hooks Spoken: 00:00–00:05 You can now automatically send a DM to every single new follower that you get so you don't have to outbound every single person. Text overlay: 00:00–00:05 You can now automatically send a DM to every single new follower that you get so you don't have to outbound every single person. Visual: 00:00–00:02 A black smartphone displaying an Instagram DM conversation is centered on a white laptop screen. The laptop is on a desk with a visible keyboard and trackpad. The phone shows a message from the user to a new follower. The camera is stationary and focuses on the laptop screen. / 00:02–00:04 The laptop screen displays the Manychat automation setup page. The screen shows options for customizing the first message to new followers. The camera is stationary and focuses on the laptop screen. / 00:04–00:05 A black smartphone displaying an Instagram DM conversation is centered on a white laptop screen. The laptop is on a desk with a visible keyboard and trackpad. The phone shows a message from the user to a new follower. The camera is stationary and focuses on the laptop screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of manually sending DMs to every new follower on Instagram, which is time-consuming and inefficient. "You can now automatically send a DM to every single new follower that you get so you don't have to outbound every single person." # Value propositions - Automated DM sending saves time and effort - Customizable messages allow for personalized engagement - Focus on marketing and follower acquisition # Benefits - You don't have to outbound every single person - Focus on marketing and getting more followers - People automatically get the first message # Features - Automatically send a DM to every single new follower - Customize the first message # Call to action Click Below to Try Free # Point of view - Customer 50% – The ad features a man speaking directly to the camera, sharing his experience and enthusiasm for the product. - Brand 50% – The ad includes screen recordings of the Manychat platform and Instagram DMs, showcasing the product's features and functionality. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a screen recording of an Instagram DM conversation on a phone, followed by a screen recording of the Manychat automation setup. The message is that you can now automatically send a DM to every new follower, eliminating the need for manual outreach. The perspective is from the brand, showcasing the product's capability. - 00:05–00:11 00:05–00:11 A man appears on camera, emphasizing that the automation allows users to focus on marketing and gaining more followers. The message is that Manychat simplifies follower engagement. The perspective is from a user/influencer, adding credibility to the product's benefits. The tone is enthusiastic and encouraging. - 00:11–00:24 00:11–00:24 The man demonstrates how to set up the automation on the Manychat platform, showing the steps to create a new automation, select the "Say hi to new followers" option, update permissions, and customize the first message. The message is that the setup process is straightforward and user-friendly. The perspective is from the brand, providing a tutorial on how to use the product. - 00:24–00:26 00:24–00:26 The ad concludes with a screen recording of an Instagram DM conversation on a phone, showing the automated message being sent to a new follower. The message is that the automation is already working. The perspective is from the brand, demonstrating the product's effectiveness.

# Ad summary This ad promotes Manychat, a tool that helps businesses close sales in their DMs while they focus on creating content. The ad features a video of a man talking, overlaid with Instagram-like icons, and highlights the potential sales figures that can be achieved using Manychat. # Brand positioning Manychat is presented as a Meta Business Partner that helps businesses close sales through direct messages (DMs). The brand positions itself as a tool that allows users to focus on content creation while automating sales, suggesting a hands-off approach to increasing revenue. The brand aligns with values of efficiency and leveraging social media for business growth, pushing against the norm of manually managing customer interactions. The brand positioning is functional, focusing on performance and simplicity. # Product Manychat is a tool designed to help businesses close sales in their DMs. It works by automating the sales process, allowing users to focus on content creation. The ad highlights the potential for increased sales, showing figures like $13,062, $12,958, and $12,842. The product is for businesses looking to leverage social media for sales and automate their customer interactions. The ad addresses the purchase barrier of time and effort required to manage DMs manually, suggesting that Manychat can handle this process efficiently. # Visual style The ad has a modern, clean visual style with a combination of video and graphic elements. The use of purple and white creates a visually appealing contrast. The video is likely shot in a real-life setting, giving it a relatable feel. The overall design is optimized for scannability in a social media feed. # Hooks Headline: While you're making content... # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that content creators struggle to manage sales in their DMs while also creating content. The phrase "While you're making content..." suggests that the viewer is already engaged in content creation and may be experiencing this challenge. # Value propositions - Manychat is closing sales in your DMs for you. # Benefits - Manychat is closing sales in your DMs for you. # Features - Closing sales in your DMs # Call to action None used. # Social proof - Meta Business Partners # Point of view - Customer: The video of the man talking is from the customer's point of view, as he appears to be addressing the viewer directly. # Storyline - The ad opens with a video of a man talking, overlaid with Instagram-like icons, suggesting he is a content creator. This is intended to grab the attention of viewers who are also content creators and may be interested in tools that can help them monetize their content. - The ad then transitions to text that reads, "Manychat is closing sales in your DMs for you," followed by the Meta Business Partners logo. This is intended to highlight the product's main benefit and establish credibility by associating it with Meta. - Finally, the ad shows potential sales figures, such as $13,062, $12,958, and $12,842, with upward-pointing arrows. This is intended to demonstrate the potential financial gains that can be achieved using Manychat.

# Ad summary This ad promotes Manychat, a tool that helps increase Instagram story views. The ad features a woman who shares how she increased her story views using Manychat's automation feature. She demonstrates how to set up a keyword-triggered automated response to increase engagement and reach. # Brand positioning Manychat is presented as a tool that helps users automate interactions on Instagram to increase engagement and reach. The brand is positioned as a simple solution for growing Instagram story views. The ad promotes a functional benefit (increased story views) through an easy-to-use automation feature, appealing to users looking for efficient ways to improve their social media presence. # Product Manychat is an automation tool that helps users increase engagement on Instagram stories. The ad demonstrates how to set up an automated response to story replies using specific keywords. Users can create a free account, navigate to the automation section, and select the "Story Reply" option. By setting a keyword (e.g., "guide"), the tool automatically sends a customized message to users who reply to the story with that keyword. This strategy increases engagement, signaling to Instagram to push the story out to more people, thereby increasing story views. # Visual style The ad has a casual, UGC feel with a simple background and natural lighting. The editing includes quick cuts between the woman speaking and screen recordings of the Manychat app. The production quality is clean but not overly polished, giving it an authentic feel. The pacing is moderate, with cuts timed to key points in the voiceover. # Hooks Spoken: Female 1: I took my Instagram story views from this to this! Text overlay: INSTAGRAM STORY VIEWS / FROM THIS... Visual: 00:00–00:02: A woman with long dark hair, wearing glasses and a white tank top, stands in front of a wall decorated with a vine garland. She smiles and speaks directly to the camera. Text overlays show Instagram story view statistics. / 00:02–00:03: The woman points upwards with both hands as two white boxes appear above her, displaying "Reach" and "Views" statistics. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of low Instagram story views and the desire to increase engagement and reach. # Value propositions - Easy-to-use automation feature for growing Instagram story views - Free account allows users to test the tool without commitment - Keyword-triggered responses increase engagement and reach # Benefits - Increase Instagram story views - Increase engagement - Increase reach # Features - Automation feature - Keyword-triggered automated response - Free account # Call to action Click Below to Try Free # Point of view - Customer 100% – The ad is told from the perspective of a user sharing their experience and instructions. # Storyline - 00:00–00:05 The creator introduces the ad by stating that she increased her Instagram story views from one level to another and will show the viewer how to do the same. - 00:05–00:07 The creator instructs the viewer to go to Manychat and sign up for a free account. - 00:07–00:09 The creator directs the viewer to go to the automation section and click on new automation. - 00:09–00:12 The creator instructs the viewer to choose the "Story Reply" option. - 00:12–00:15 The creator explains that the viewer should set up a specific keyword that they want their audience to reply with. - 00:15–00:16 The creator gives the example of the keyword "guide." - 00:17–00:21 The creator explains that the viewer is now ready to customize the message that their audience will receive when they reply to their story with that specific keyword. - 00:22–00:29 The creator explains that the reason this strategy works so well is because as more people reply to the story, Instagram sees that as engagement and then pushes the story out to more people. - 00:30–00:33 The ad ends with a screen promoting Manychat and a call to action to click below to try for free.

# Ad summary This image ad for Manychat features a woman who is making content. The ad states that Manychat is closing sales in your DMs for you. The ad also features the Meta Business Partners logo and a button to get started for free. # Brand positioning Manychat is presented as a tool that helps businesses close sales through direct messages, specifically within the Meta ecosystem. The brand positions itself as a solution for automating and streamlining the sales process within DMs, suggesting efficiency and ease of use. By partnering with Meta Business, Manychat aligns itself with a reputable platform, enhancing its credibility and appeal to businesses already using Meta's tools. The brand's positioning is functional, focusing on the practical benefits of increased sales and automated DM management. # Product Manychat is a platform designed to automate sales processes within direct messages (DMs). It works by enabling businesses to close sales in your DMs for you. The product is intended for businesses and content creators who are looking to streamline their sales process and improve efficiency. The ad addresses the purchase barrier of time and effort required to manage DMs manually by offering an automated solution. The ad highlights the product's ability to close sales, emphasizing its value in driving revenue. # Visual style The ad has a modern, clean visual style with a split-screen design that divides the frame into a black grid pattern on top and a white background on the bottom. The image of the woman has a soft, natural lighting and a slightly blurred background, giving it a casual, authentic feel. The use of bright pink for the button and red for the heart emojis adds a pop of color and draws attention to key elements. The overall aesthetic is polished yet approachable, suggesting a user-friendly and effective solution. # Hooks Headline: While you're making content... # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of content creators and businesses struggling to manage and convert leads in their direct messages. The phrase "Manychat is closing sales in your DMs for you" directly implies that the target audience is currently not closing sales effectively in their DMs. # Value propositions - Manychat closes sales in your DMs, saving you time and effort. # Benefits - Manychat is closing sales in your DMs for you. # Features - Closing sales in your DMs # Call to action Get started for free # Social proof - The Meta Business Partners logo serves as social proof, indicating that Manychat is a trusted and recognized partner of Meta. # Point of view - Customer: The woman in the image is presented from the customer's point of view, as she is making content and potentially using Manychat to manage her DMs. - Brand: The text stating "Manychat is closing sales in your DMs for you" is presented from the brand's point of view, as it is a direct statement about the product's capabilities. - External source: The Meta Business Partners logo is presented from an external source point of view, as it is a third-party endorsement of Manychat's partnership with Meta. # Storyline - The ad opens with a woman who is making content. This is intended to grab the attention of content creators and businesses who are active on social media. The perspective is from the brand, Manychat, which is setting the stage by showing a relatable scenario for its target audience. - The ad then states that Manychat is closing sales in your DMs for you. This is intended to highlight the product's key benefit and value proposition. The perspective is from the brand, Manychat, which is directly communicating its solution to the audience's potential pain points. - The ad concludes with the Meta Business Partners logo and a button to get started for free. This is intended to build trust and encourage immediate action. The perspective is from the brand, Manychat, which is reinforcing its credibility and providing a clear call to action.

# Ad summary This ad promotes ManyChat, a DM automation tool, by showing how it can help solopreneurs automate their conversion process. The ad features a man explaining how he uses ManyChat to handle the DM automation, allowing him to focus on content creation. He encourages viewers to click the link below to get started. # Brand positioning ManyChat is presented as a tool that empowers solopreneurs to streamline their business operations by automating the DM conversion process. The brand positions itself as a solution to the challenges of managing all aspects of a business single-handedly, suggesting that solopreneurs don't have to do everything themselves. This implies a focus on efficiency and scalability, allowing users to concentrate on content creation while ManyChat handles customer engagement and conversion. The brand aligns with a lifestyle of productivity and smart work, pushing against the norm of solopreneurs being overwhelmed by various tasks. The brand positioning is functional, emphasizing simplicity and performance. # Product ManyChat is a DM automation tool designed to help solopreneurs streamline their conversion process. It automates the management of direct messages, allowing users to focus on creating content. The tool handles the conversion process, freeing up the solopreneur's time. The ad highlights that with ManyChat, all the user has to do is create content, and the DM automations take care of the rest. This addresses the pain point of solopreneurs having to manage every aspect of their business alone, positioning ManyChat as a solution that simplifies and automates customer engagement. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished commercial elements. The editing style includes quick cuts between the man in different settings and screen recordings of the product interface. The production quality is a mix of casual and professional, supporting the tone of a solopreneur sharing his experience. The pacing is moderate, with cuts timed to the voiceover. The audio-visual sync is well-coordinated, with visuals reinforcing the spoken message. # Hooks Spoken: 00:00–00:03: Just because you're a solopreneur, it doesn't mean you have to do everything by yourself. Text overlay: 00:00–00:03: Just because / 00:00–00:03: you're a solopreneur, / 00:01–00:03: it doesn't mean / 00:01–00:03: you have to do Visual: 00:00–00:02: The shot features a man sitting on a lounge chair by a pool. He is wearing a blue t-shirt and colorful shorts. The background includes a building with gray siding and red flowers. The camera is stationary and shows multiple versions of the man in the same frame, achieved through editing. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the overwhelming workload of solopreneurs who have to manage every aspect of their business alone. This is signaled by the opening line: "Just because you're a solopreneur, it doesn't mean you have to do everything by yourself." # Value propositions - Simplifies the solopreneur's workload by automating DM management - Allows solopreneurs to focus on content creation while ManyChat handles customer engagement # Benefits - Automates the conversion process - Frees up time to focus on content creation # Features - DM automation tools # Call to action Click the link below to get started # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied user sharing his experience. # Storyline - 00:00–00:03 00:00–00:03: The ad begins with a man sitting on a lounge chair by a pool, stating that just because you're a solopreneur, it doesn't mean you have to do everything by yourself. This is intended to grab the viewer's attention by addressing a common pain point of solopreneurs. The perspective is from the man, who is speaking directly to the audience in a casual, friendly tone. - 00:03–00:07 00:03–00:07: The scene changes to the man in an office setting, where he explains that since he's been using ManyChat DM automation tools, all he has to do is create the content. This highlights the benefit of using ManyChat to simplify the solopreneur's workload. The perspective is from the man, who is sharing his personal experience with the product in a straightforward, informative tone. - 00:07–00:11 00:07–00:11: The ad shows a screen recording of a phone displaying an Instagram reel and its comments, followed by a close-up of the comments section. The man explains that the DM automations take care of the conversion process. This visually demonstrates how ManyChat handles customer engagement. The perspective shifts to a product demo, showcasing the tool's functionality and ease of use. - 00:11–00:14 00:11–00:14: The ad returns to the man sitting on the lounge chair, encouraging viewers to click the link below to get started and thank him later. This provides a clear call to action and reinforces the value proposition of ManyChat. The perspective is from the man, who is concluding the ad with a confident, inviting tone.

# Ad summary This ad by Manychat features a young man in front of a pink private jet, encouraging viewers to grow their following. # Brand positioning Manychat is presented as a tool for individuals looking to grow their online following. The brand is positioned as a means to achieve a certain level of success and influence, as implied by the use of a private jet in the background. The brand aligns with a lifestyle of luxury and achievement, suggesting that using Manychat can help users attain a similar status. The brand aims to occupy the space of a tool that is essential for social media growth and success. # Product Manychat is a platform designed to help users grow their online following. The ad features a young man standing in front of a pink private jet, holding a phone, implying that Manychat can help users achieve a certain level of success and influence. The ad does not explicitly state the features of Manychat, but it implies that it is a tool that can help users gain more followers and achieve a higher status. The ad addresses the purchase barrier of not knowing how to grow an online following by presenting Manychat as a solution. # Visual style The ad has a bright and vibrant visual style. The use of a pink private jet and a green hoodie creates a visually striking contrast. The image is well-lit and has a clean, modern aesthetic. The overall style is designed to be eye-catching and appealing to a younger audience. # Hooks Headline: Grow your following # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer is struggling to grow their online following. The phrase "Grow your following" suggests that the viewer is looking for a solution to this problem. # Value propositions - Grow your following # Benefits - Grow your following # Features - Grow your following # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message that Manychat can help users grow their following and achieve success. This is conveyed through the text "Grow your following" and the brand name "Manychat." - Customer: The customer is presented as someone who has achieved success and is endorsing Manychat as a tool to help others do the same. This is conveyed through the image of the young man giving a thumbs-up in front of a private jet. # Storyline - The ad opens with the phrase "Grow your following," which is intended to capture the viewer's attention and highlight the primary benefit of using Manychat. The brand is telling the viewer that Manychat can help them increase their number of followers. - The ad features a young man standing in front of a pink private jet, giving a thumbs-up. This is intended to convey a sense of success and achievement, suggesting that using Manychat can help users attain a similar status. The customer is showing the viewer that Manychat can help them achieve their goals. - The ad concludes with the brand name "Manychat," reinforcing the brand's identity and associating it with the benefits and lifestyle presented in the ad. The brand is telling the viewer that Manychat is the key to growing their following and achieving success.

# Ad summary This ad promotes Manychat, a tool that helps businesses turn missed DMs into closed sales. The ad features a woman in a business suit reaching out towards the viewer, with text overlay emphasizing the potential revenue being missed by not using the service. # Brand positioning Manychat is presented as a solution for businesses looking to improve their sales by leveraging direct messages. The brand positions itself as a tool to convert missed opportunities into revenue, suggesting a focus on efficiency and profitability. The brand aims to occupy the space of a sales-enhancing tool, particularly for businesses active on social media platforms. The tone is direct and results-oriented, aligning with a functional positioning that emphasizes tangible benefits. # Product Manychat is a tool designed to help businesses turn missed direct messages (DMs) into closed sales. It is implied to be a software or platform that integrates with messaging systems to manage and convert customer interactions. The product is for businesses that are missing sales opportunities due to unmanaged or missed DMs. The ad highlights the USP of converting missed DMs into revenue. The ad addresses the purchase barrier of not realizing the potential revenue loss from unmanaged DMs. # Visual style The ad has a modern and clean visual style, with a focus on direct engagement. The image is well-lit and features a professional-looking woman in a business suit. The use of a white border and rounded corners gives the ad a polished and contemporary feel. The overall style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: You don't know what you're mi$$ing # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses are losing potential revenue by not effectively managing their direct messages. "You don't know what you're mi$$ing" suggests a lack of awareness about the value of missed DMs. # Value propositions - Turn missed DMs into closed sales # Benefits - Turn missed DMs into closed sales # Features - Turn missed DMs into closed sales # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman reaching out creates a sense of direct engagement, pulling the viewer into the scene. - Brand: The text overlay presents the brand's message about potential revenue loss and the solution offered by Manychat. # Storyline - The ad opens with a woman reaching out towards the viewer, creating a sense of direct engagement and drawing the viewer into the scene. This is from the perspective of the viewer, who is being pulled into the ad's message. - The text overlay, "You don't know what you're mi$$ing," is presented from the brand's perspective, highlighting the potential revenue loss that businesses may be unaware of. This is intended to create curiosity and prompt the viewer to consider the value of the product. - The tagline, "Turn missed DMs into closed sales," is a clear statement of the product's value proposition, presented from the brand's perspective. This reinforces the core benefit of using Manychat and progresses the narrative by offering a solution to the problem identified.

# Ad summary A woman shares a strategy for increasing Instagram story views using Manychat automation. She explains how to set up a keyword-triggered response to deliver valuable information or a freebie to the audience, which in turn boosts engagement and story visibility. # Brand positioning Manychat is presented as a Meta-approved tool for automating Instagram story replies. The brand is positioned as a safe and effective way to increase engagement and story views without the risk of being shadow-banned. The brand aims to occupy the space of a reliable and user-friendly automation solution for social media marketing, aligning with values of efficiency and growth. It pushes against the norm of manual engagement, offering a streamlined approach to audience interaction. # Product Manychat is a Meta-approved automation tool that allows users to set up automated responses to Instagram story replies. It works by creating a specific keyword that the audience can reply with, triggering a customized message containing a freebie, valuable information, or a product link. The tool is designed for anyone looking to increase engagement and story views on Instagram. Manychat addresses the purchase barrier of potential shadow-banning by being Meta-approved, ensuring users can safely automate their interactions. The ad highlights Manychat as a way to deliver valuable content to the audience, boost engagement, and increase story visibility, making it a worthwhile tool for social media marketing. # Visual style The ad has a casual, UGC-style aesthetic. The production quality is simple, with a static camera and minimal editing. The pacing is consistent, with a conversational tone. The visuals are straightforward, focusing on the speaker and the app interface. # Hooks Spoken: Female 1: I took my Instagram story views from this to this. Text overlay: 00:00–00:02 / 00:02–00:03 FROM THIS... / 00:02–00:03 TO THIS! Visual: 00:00–00:03 The shot is a medium close-up of a woman with long dark hair, wearing glasses and a white tank top. She is centered in the frame, looking directly at the camera and speaking. Behind her is a wall decorated with a vine garland and a framed mirror. Text overlays appear showing Instagram story view statistics. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of low Instagram story views and the risk of getting shadow-banned when trying to increase engagement. The creator states, "Manychat is Meta approved, so there's no need to worry about getting shadow-banned." # Value propositions - Meta-approved automation tool for safe and effective Instagram story engagement - Free account to get started with Manychat - Pre-made flows for easy setup and customization - Customizable messages to deliver valuable content to your audience - Keyword-triggered responses to boost engagement and story visibility # Benefits - Increase Instagram story views - Avoid getting shadow-banned - Deliver freebies and valuable information - Boost engagement - Increase story visibility # Features - Meta approved - Automation tool - Free account - Pre-made flows - Customizable messages - Keyword-triggered responses # Call to action Comment chat down below # Social proof - The creator shares her personal experience of increasing her Instagram story views, implying firsthand use and success with the product. # Point of view - Customer 100% – The entire video is told from the perspective of a creator sharing her personal experience and offering advice. # Storyline - 00:00–00:03 The creator states that she increased her Instagram story views from one amount to another. - 00:03–00:05 The creator states that she will show the viewer how they can do the same. - 00:05–00:07 The creator instructs the viewer to go to Manychat and sign up for a free account. - 00:07–00:10 The creator states that Manychat is Meta approved, so there is no need to worry about getting shadow-banned. - 00:10–00:13 The creator instructs the viewer to go over to automation and click on new automation. - 00:13–00:16 The creator states that Manychat has tons of pre-made flows that you can choose from. - 00:16–00:18 The creator instructs the viewer to choose the second option that says story reply. - 00:18–00:22 The creator states that the viewer can select if they want this automation to work on all of their stories or a specific story. - 00:22–00:26 The creator states that the viewer will set up a specific keyword that they want their audience to reply with. - 00:26–00:27 The creator gives the example of the word guide. - 00:27–00:32 The creator states that the viewer is now ready to customize the message that their audience will receive when they reply to their story with that specific keyword. - 00:32–00:37 The creator states that the viewer can use this Manychat strategy to deliver their audience a freebie, valuable information, or even a product. - 00:37–00:39 The creator gives the example of being in the health and fitness space. - 00:39–00:45 The creator states that the viewer could post a story that says, struggling with late night cravings, reply to the story craving, and I'll send you my go to healthy snack list. - 00:45–00:52 The creator states that the viewer can go back to Manychat and customize that message by saying, hey, here's my free list of healthy snack ideas. You can grab it below. - 00:52–00:55 The creator instructs the viewer to set up a button that has the link to their freebie. - 00:55–01:02 The creator states that the reason that this strategy works so well is because as more people start replying to your story, Instagram sees that as engagement and then pushes your story out to more people. - 01:02–01:09 The creator states that the best way to get the most amount of views from this is to post one story slide and then let it sit there for 24 hours until it expires. - 01:09–01:15 The creator states that if the viewer would like to try out this automation for themselves, just comment chat down below and she will send them 30 days of Manychat pro for free.

# Ad summary This ad provides a four-step guide on how to restart an Instagram account from scratch, focusing on creating video content, recreating viral ideas, solving audience problems with solutions, and repeating the process. # Brand positioning This ad positions the creator, Alexei Dela Cuesta, as an expert in social media growth and content creation. The brand offers advice on how to grow on Instagram through a content series that shows his expertise and documents his journey of achieving a specific goal that aligns with who he wants to target. The brand's tone is casual and direct, speaking to the audience as a friendly advisor. # Product The ad promotes Alexei Dela Cuesta's expertise and templates as the featured product and positions him as an authority in helping users grow their Instagram following. The ad details a method he uses to build content through video series and giving away free stuff. The ad addresses the barrier of finding the correct content to post to gain followers. # Visual style The ad has a modern and engaging visual style with quick cuts and clear text overlays. It mixes studio-lit shots of the host with screen recordings and animated title cards, giving it a hybrid feel between a polished commercial and UGC content. The pacing is fast, with frequent cuts to maintain viewer attention. The cuts and text overlays are timed to the voiceover. # Hooks Spoken: If someone were to put a gun to my head and told me to restart my Instagram from scratch, here's what I do. Text overlay: IF / GUN / TOLD ME / I DO Visual: 00:00–00:05: The video opens with a close-up shot of Alexei Dela Cuesta, a young man with glasses, in front of a red background with geometric patterns. He's wearing a black shirt and is positioned behind a microphone, speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of restarting an Instagram account from scratch and struggling to regain traction. The ad presents the potential pain point with a sense of urgency by saying, "If someone were to put a gun to my head and told me to restart my Instagram from scratch." # Value propositions - Step-by-step instructions: Clear, actionable advice that anyone can follow. - Expertise and problem-solving: Provides a framework and tools that shortcut the path to Instagram growth. # Benefits - Gaining traction on Instagram. - Growing Instagram following. - Solving audience problems. # Features - Four-step guide on restarting an Instagram account. - Content series to show expertise and document journey. - Recreating viral content ideas. - Creating solutions to audience problems. # Call to action Comment the word "many" down below and I'll send it over. # Point of view - Brand 100% – This ad is presented from the brand's perspective and is demonstrated by the creator. # Storyline - 00:00–00:05 The creator introduces the topic by posing a hypothetical scenario: if he had to restart his Instagram from scratch. - 00:05–00:06 He segues into a demonstration of his method to restart the account from scratch. - 00:06–00:20 He describes Step 1: start a video content series to show expertise and document the process toward a specific goal that aligns with the target audience. It is suggested that this is what a lot of popular creators are doing right now. - 00:20–00:28 He introduces Step 2: find already viral content ideas and recreate them in your own style, emphasizing recreating instead of copying the content. - 00:28–00:46 He transitions to Step 3: gaining traction from the content, then finding a specific problem that the audience is going through and create a solution like a template, checklist, or document. The template is given out using ManyChat. - 00:47–00:55 He describes Step 4: rinse and repeat the whole process, recreate videos that are doing well, and keep giving away free stuff that solves a problem for the audience. - 00:55–00:58 He ends by claiming that his steps described are how he grows his Instagram account.

# Ad summary This ad promotes Manychat, which is software that automates tasks on Instagram. The ad highlights three specific types of automations: Comment-to-DM, automated FAQ replies, and story reply automations. The ad provides a call to action to comment to receive a free month of Manychat to try it out. # Brand positioning Manychat is presented as an AI powered tool to automate DMs and comments on Instagram. The brand aims to occupy a space in the consumer's mind where they can spend less time on Instagram and create time for themselves. Manychat is positioned as a modern, intuitive tool that any person can pick up and use with its beginner friendly setup. # Product Manychat is an automation software, powered by AI. The product automates tasks on Instagram to help users create more engagement. The software works by automatically messaging anyone who comments a keyword on a post, answering commonly asked questions with AI-powered responses, and sending personalized DMs to people who respond to a story. The product is for anyone who wants to spend less time online while continuing to grow their online presence. Manychat offers quick automation set up and a beginner-friendly approach. # Visual style The ad has a bright aesthetic. Editing includes zoom in/zoom out quick cuts. Text overlays in bright colors and bold fonts are used to emphasize important parts of the message. The production quality is high, with a mix of lifestyle shots and product demos. # Hooks Spoken: 00:00–00:03 Here are three Manychat tricks that literally make your Instagram work for you while you sleep. Text overlay: 00:00–00:03 3 Simple Manychat Tricks Visual: 00:00–00:04 A close up shot of a person's hand holding a cell phone with a yellow case. The screen displays a vertical video of a woman sitting cross legged on a bed and talking to the camera. The hand holding the cell phone moves closer to the camera. A person's arm with a cross tattoo is shown. In the background are several picture frames and a sign that says, "Keep life simple." # Funnel stage Consideration # Pain points An Instagram user spends too much time answering the same DMs and comments. # Value propositions - Let Manychat make your Instagram work for you while you sleep. - You can have Manychat automatically message anyone who comments a keyword on your post. # Benefits - The more people that comment, the more Instagram pushes out your content - Instantly answer with AI powered responses # Features - Comment-to-DM automation - Automated FAQ replies - Story reply automations - AI powered responses - Quick automation set up # Call to action Comment DM me below # Social proof - "I started using this recently and instantly noticed more engagement because the more people that comment, the more Instagram pushes out your content." # Point of view - Customer 100% – The entire ad is told from the perspective of a creator who is a user of Manychat. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a creator stating they are going to share three Manychat tricks that make Instagram work for you while you sleep. This is intended to grab the viewer's attention by highlighting the value of the product and what the customer will gain. - 00:03–00:06 00:03–00:06 The creator introduces the first Manychat trick, "Comment-to-DM Automation," to automatically message anyone who comments a keyword on a post. The benefit is conveyed that this makes your Instagram run for you. - 00:06–00:09 00:06–00:09 The creator explains that by using comment-to-DM, you can have Manychat automatically message anyone who comments a keyword on your post. - 00:09–00:15 00:09–00:15 The creator shares that they recently started using this strategy, and they instantly noticed more engagement. The more people that comment, the more Instagram pushes out the content, which is intended to illustrate an increase in engagement by using Manychat. - 00:15–00:17 00:15–00:17 The creator transitions to the second Manychat trick, "Automated FAQ Replies." It is intended to explain a new feature. - 00:17–00:25 00:17–00:25 The creator asks the viewer to consider all the DMs that ask the same things. With Manychat, the creator states they can answer tutorials, product links, and post details instantly with AI-powered responses. This communicates that Manychat is quick and easy to use. - 00:25–00:28 00:25–00:28 The creator transitions to the third Manychat trick, "Story Reply Automation". - 00:28–00:31 00:28–00:31 The creator describes that people can reply to your story and instantly get a personalized DM. This communicates an easy to use automation. - 00:31–00:35 00:31–00:35 The creator shares that new quick automation set up makes all this super fast and beginner-friendly to do. This aims to highlight the beginner-friendly approach of Manychat. - 00:35–00:40 00:35–00:40 The creator asks the audience to comment DM, and they will send you a free month so you can try all of this for yourself. This provides a clear CTA and highlights that the audience will get a free month of the software.

# Ad summary This image ad uses comparison to highlight Manychat's efficiency. The ad is structured as a problem/solution, highlighting the average comment response time of 10 hours as the problem and positioning Manychat as the solution with a response time of less than 5 minutes. # Brand positioning The ad clearly aims to position Manychat as a solution for businesses looking to improve their customer engagement and response times on social media. It underscores that Manychat is all about efficiency and speed, suggesting that the platform understands the importance of fast communication in today's fast-paced digital environment. By directly contrasting the average response time with Manychat's, the brand underlines its superior performance and appeals to businesses prioritizing customer satisfaction and effective communication strategies. The brand wants to occupy a space in the consumer's mind as a leader in efficient communication that is better than what is considered the industry standard. Manychat aligns with values such as efficiency, customer satisfaction, and innovative communication strategies. The brand pushes against the slow response times of competitors and implies that it understands the importance of faster response times in today's digital environment. Manychat's brand positioning is functional, emphasizing the performance and speed that the brand has to offer. # Product The Manychat platform allows businesses to automate and expedite their customer engagement process, specifically in responding to comments. Manychat aims to solve a problem for businesses, particularly those in industries that rely on fast communication, such as customer support. It offers a response time of "less than 5 minutes," which sets it apart from the slower "average comment response time" of 10 hours. This unique selling point implies that using Manychat can significantly improve customer satisfaction and streamline communication strategies. The ad mentions that "instant gratification sells", implying that Manychat helps you respond to your customers quickly so that they remain happy. A purchase barrier this product addresses is saving the customers time. # Visual style The visual style appears to be modern and mobile-first, with a focus on clear messaging and efficient use of space. The ad uses platform-native design elements such as message bubbles and emojis. The high-quality image of the man combined with the blurred background give the image a professional and polished feel. The clean and minimalist design may enhance scannability in the feed. # Hooks Headline: 10 hours: the average comment response time # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the slow average comment response time on social media. The ad copy states that the average comment response time is "10 hours". # Value propositions - By using Manychat, your business can reduce the average comment response time from 10 hours to less than 5 minutes. - Manychat enables business to provide instant gratification through fast responses to their customers. # Benefits - instant gratification sells # Features - Manychat's response time: less than 5 minutes # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is from the brand's perspective as they are highlighting the benefits of using Manychat. # Storyline - The ad starts with a statement about the average comment response time, which is "10 hours". This is the brand's way of stating that responding to customer comments is a common pain point and an area for improvement. - Then, the ad mentions that "Manychat's response time: less than 5 minutes." The brand is illustrating the solution to the problem which is using their service which is more efficient than the average response time. - The ad copy continues by stating that "and we all know instant gratification sells." The brand is letting the viewer know that they understand the needs of modern consumers which helps them build a relationship with their target audience.

# Ad summary The ad shows an influencer reviewing the tool Manychat. He explains how he generated many website hits using Manychat. # Brand positioning The brand Manychat is positioned as a powerful tool that lets you personally DM links to the audience and is approved by Meta. The product is easy to use and does not hinder the reach. The brand presents itself as a solution for those who may find it complicated to get the audience to the website. The brand promotes efficiency and effectiveness. # Product Manychat is an easy tool that lets you personally DM a link to your audience. This product helps your audience access links instead of searching for them in the bio, which "no one wants to do." This tool is approved by Meta and doesn't hinder your reach. The product has a feature that allows you to send one free month of Manychat Pro. # Visual style The ad has a UGC feel, is polished, and edited in quick cuts. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 I posted these two nearly identical videos and guess which one performed better. Text overlay: 00:00–00:02 Steal my / 00:00–00:02 ART DIRECTOR / 00:00–00:02 BOOKMARKS Visual: 00:00–00:03 The shot shows a split screen with a male in the foreground wearing glasses and a baseball cap. On the left and right are two computer screens where there is a male standing with a backdrop of different colors displayed behind him. Above the male in the foreground are the numbers 474K on the left and 413K on the right. # Funnel stage Consideration # Pain points Making your audience search for your link in bio because "no one wants to do." # Value propositions - An easy tool that lets you personally DM a link to your audience. - This product helps your audience access links instead of searching for them in the bio. - Free month to test drive the product # Benefits - Access links instead of searching for them in the bio - Doesn't hinder your reach - Super easy tool # Features - DM a link to the audience - Approved by Meta - One free month of Manychat Pro # Call to action COMMENT “TOOL” # Point of view - Brand 100% – The whole video is told from the brand's perspective of the creator giving a review of the Manychat tool. # Storyline - 00:00–00:03 00:00–00:03 The creator introduces the video stating he has posted two identical videos but one video performed better than the other. The intention here is to catch the attention of the audience by introducing the video in an intriguing way. The creator is telling the story from the brand perspective by creating a mystery to make the audience want to keep watching. - 00:03–00:06 00:03–00:06 The creator reveals the better performing video and explains it's because of a tool he wished he'd used sooner. Here, the creator is sharing what is coming up in the video: what tool it is and the intention is to keep the audience watching to find out what this tool is. - 00:06–00:17 00:06–00:17 The creator explains how a video generated 14,000 comments and 49,000 views on the website he wanted to share, from just one video. The purpose of this section is to add the value of the tool Manychat and encourage the audience to keep watching. - 00:17–00:22 00:17–00:22 The creator states that the first video did fine but had less website visits. The purpose of this is to show a comparative performance of using versus not using Manychat. - 00:22–00:37 00:22–00:37 The creator explains that because he wasn't using Manychat, he couldn't DM all the people. The intention here is to show how easy it is to share the link with Manychat. - 00:37–00:43 00:37–00:43 The creator shares that he was procrastinating using this tool and thought it would be complicated, but it's a super easy tool. This is meant to address the hesitation the audience might feel toward the product. - 00:43–00:48 00:43–00:48 The creator prompts the audience to comment "tool" so they get a link plus one free month of Manychat Pro. The intention here is to get the audience to try Manychat and to make the website more accessible.

# Ad summary This image ad for Manychat uses a mock Instagram DM conversation to highlight the pain point of missing collaboration opportunities due to unread messages. It positions Manychat as the solution to never miss an Instagram DM again. # Brand positioning Manychat is presented as a solution for businesses and creators who want to improve their Instagram DM management. The brand is positioned as a tool to ensure that no collaboration opportunities are missed, suggesting a focus on growth and engagement. The brand aligns with values of efficiency, responsiveness, and professionalism in online communication. It pushes against the norm of missed messages and lost opportunities, aiming to provide a functional solution for better DM management. # Product Manychat is presented as a tool designed to help users avoid missing Instagram DMs. The ad highlights the problem of missed collaboration opportunities due to unread messages and positions Manychat as the solution. The product is for businesses and creators who want to ensure they don't miss out on potential partnerships or engagements. The ad addresses the purchase barrier of potentially losing valuable opportunities by not managing DMs effectively, emphasizing the importance of staying responsive and connected. # Visual style The ad has a simple, clean visual style with a bright pink background and white text. The mock Instagram DM conversation at the top gives it a platform-native feel, mimicking the look of a real DM exchange. The typography is large and bold, making it easy to read and scan quickly. The overall style is designed to be eye-catching and disruptive, contrasting with the typical content in a social media feed. # Hooks Headline: Never miss an Instagram DM again # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is missing Instagram DMs, which can lead to missed collaboration opportunities. The ad shows this frustration with the line "you ghosted us 💀", indicating that the user was ignored and a potential opportunity was lost. # Value propositions - Never miss an Instagram DM again: This promises that users will not miss important messages, which is valuable for business and collaboration opportunities. # Benefits - Never miss an Instagram DM again # Call to action None used. # Social proof - None used. # Point of view - Customer: The mock Instagram DM conversation at the top of the image shows the customer's perspective of missing collaboration opportunities due to unread messages. - Brand: The text at the bottom of the image, "Never miss an Instagram DM again Manychat," represents the brand's perspective, offering a solution to the problem presented in the conversation. # Storyline - The ad opens with a mock Instagram DM conversation where one user says, "dm'd you about a collab." This is included to set the stage and introduce the topic of collaboration opportunities. The audience experiences this from the perspective of someone who is trying to reach out for a collaboration. - The conversation continues with the other user replying, "you ghosted us 💀." This is included to highlight the pain point of missed messages and lost opportunities. The audience experiences this from the perspective of someone who was ignored and missed out on a potential collaboration. - The conversation concludes with the first user saying, "still down if you are..." This is included to show that the opportunity is still available but emphasizes the need for better DM management. The audience experiences this from the perspective of someone who is still interested in collaborating but needs a more reliable way to connect.

# Ad summary This ad features Marina Mogilko, known as Silicon Valley Girl, demonstrating how to set up an automated welcome message system on Instagram using Manychat. She highlights the benefits of connecting with new followers and building an email list, showcasing impressive engagement metrics from her own experience. The video provides a step-by-step guide on configuring Manychat and concludes with an offer for a free trial to those who comment 'follow'. # Brand positioning The brand, 'Silicon Valley Girl,' represented by Marina Mogilko, positions itself as a leading authority and guide for ambitious individuals seeking to leverage AI and technology for an 'unfair advantage' in their entrepreneurial and creative endeavors. It aims to occupy a space in the consumer's mind as a source of cutting-edge, practical, and results-driven strategies for business growth and personal branding. The brand aligns with values of innovation, efficiency, and empowerment, promoting a lifestyle of tech-savvy entrepreneurship. It pushes against traditional, less automated methods of audience engagement, emphasizing the power of modern tools. The brand positioning is primarily functional, focusing on performance and simplicity in achieving business objectives, but also carries an emotional undertone of empowerment and success. # Product The product featured is Manychat, an automation tool specifically demonstrated for its Instagram direct message (DM) automation capabilities. It allows users to automatically send welcome messages to new followers, include links to external resources, offer free resources, and add custom buttons within these DMs. The product is for entrepreneurs, founders, and creators who want to efficiently connect with their new Instagram followers, grow their email lists, and automate their initial engagement. The ad highlights its ability to send a 'welcome message' and facilitate 'follow-to-DM' interactions. It addresses the purchase barrier of complexity by providing a clear, step-by-step setup guide, showing how easy it is to 'set it up for your personal or business Instagram page'. The ad tells the viewer that Manychat is worth trying because it helps 'directly connect with new followers' and 'get them into an email list to build this closer connection', ultimately leading to significant engagement like 'almost 500 people received our welcome message' and 'over 100 clicked the link'. # Visual style The ad features a hybrid visual style, blending polished, direct-to-camera presentation with screen recordings and a brief, dynamic B-roll clip. The overall aesthetic is professional yet accessible, leaning towards a high-end production quality for the speaker's segments, while the screen recordings maintain a clear, instructional utility. The editing style is characterized by quick cuts, especially when transitioning between the speaker and the split-screen demonstrations, and when text overlays appear. The pacing is fast, with cuts occurring every 1-2 seconds, maintaining a high energy level. Visual motifs include the consistent use of a split-screen format to simultaneously show the speaker and the product interface, and animated text overlays that highlight key phrases. Audio-visual sync is prominent, with text overlays and screen actions precisely timed to the speaker's voiceover, enhancing clarity and engagement. # Hooks Spoken: in the first 24 hours of using this tool, almost 500 people received our welcome message here on Instagram, and over 100 clicked the link to subscribe to my email list. Text overlay: in the first / 24 hours / of using this tool / Sends / 460 / 500 / people / Thank you so much for following!! / I also have an inner circle email list if you want to join here 🥰 / MY INNER CIRCLE / [mmogilko_school] siliconvalleygirl messaged you because you followed their account. / received our welcome message / Clicks / 102 / and over / 100 / Marina's Inner Circle / excited to build and create / If you're building a company, a personal brand, or just want to learn more about latest tech to help you grow - you're in the right place. / subscribe to / to subscribe to my email list Visual: 00:00–00:02: A medium shot of a female (Marina Mogilko) with long dark hair, wearing large gold-rimmed glasses, gold hoop earrings, a brown collared shirt, and a snakeskin print blazer. She is positioned centrally, speaking directly to the camera with an animated expression, gesturing with her hands. A black microphone is in the foreground. The background is a solid dark blue curtain. The camera is stationary, tripod-style, with a direct address POV. Lighting is bright and even. The text 'in the first' is overlaid in white. / 00:02–00:03: Same shot of the female speaker. The text '24 hours' appears in yellow, replacing 'in the first', and 'of using this tool' appears in white below it. The 'Silicon Valley Girl' logo is visible in the bottom left corner. / 00:03–00:04: The screen splits horizontally. The top half shows a white screen with black text 'Sends' and '460' with a right arrow icon, mimicking a mobile app interface. A yellow '500' is overlaid on the speaker's head in the bottom half. The speaker maintains an animated expression, looking slightly upwards. The 'Silicon Valley Girl' logo is still present. / 00:04–00:05: The top half of the screen shows an Instagram profile page for 'siliconvalleygirl' with bio text 'Helping ambitious people turn AI and tech into their unfair advantage'. A white cursor icon hovers over the 'Following' button. The bottom half shows the speaker, still animated, with yellow text 'people' overlaid next to her head. The 'Silicon Valley Girl' logo is present. / 00:05–00:06: The top half shows an Instagram DM conversation. A message from 'siliconvalleygirl' says 'Thank you so much for following!! I also have an inner circle email list if you want to join here' with a heart emoji and a 'MY INNER CIRCLE' button. Below it, a system message from '[mmogilko_school] siliconvalleygirl' states 'messaged you because you followed their account'. The bottom half shows the speaker, still animated, with white text 'received our welcome message' overlaid. The 'Silicon Valley Girl' logo is present. / 00:06–00:07: The top half reverts to a white screen with black text 'Clicks' and '102' with a right arrow icon. The bottom half shows the speaker, still animated, with white text 'and over' overlaid. The 'Silicon Valley Girl' logo is present. / 00:07–00:08: The top half remains the same 'Clicks 102' screen. A white cursor icon clicks on the '102'. The bottom half shows the speaker, still animated, with yellow text '100' overlaid on her head. The 'Silicon Valley Girl' logo is present. / 00:08–00:09: The top half shows a webpage titled 'Marina's Inner Circle' with text about building a company or personal brand. A search bar with 'subscribe to' is overlaid on the speaker's head in the bottom half. The speaker is smiling broadly, gesturing with her hands. The 'Silicon Valley Girl' logo is present. / 00:09–00:10: The top half shows the same webpage, now with a search bar containing 'subscribe to my email list'. The bottom half shows the speaker, still smiling, with white text 'to subscribe to my email list' overlaid. The 'Silicon Valley Girl' logo is present. # Funnel stage Conversion # Pain points The ad addresses the pain point of difficulty in efficiently connecting with new Instagram followers and converting them into email list subscribers. This is signaled by the speaker's emphasis on the importance of having 'a way to directly connect with new followers and get them into an email list'. # Value propositions - Helping ambitious people turn AI and tech into their unfair advantage - So important for every founder and creator to have a way to directly connect with new followers and get them into an email list to build this closer connection # Benefits - Almost 500 people received our welcome message - Over 100 clicked the link - Directly connect with new followers - Get them into an email list - Build this closer connection - Experience follow to DM firsthand # Features - Auto-DM links from comments - Generate leads with stories - Respond to all your DMs - Automate conversations with AI - Send affiliate product links - Grow followers from comments - Send a link when people comment on a post or reel - Automation Templates - Say Hi to New Followers - Add your welcome message - Include a link - Include a free resource - Add custom buttons # Call to action click the link to subscribe to my email list # Social proof - Almost 500 people received our welcome message here on Instagram # Point of view - Brand 70% – The speaker, Marina Mogilko, is the face of 'Silicon Valley Girl' and directly promotes the use of Manychat, showcasing its features and benefits. - Expert 30% – The speaker provides a detailed tutorial on how to set up Manychat, offering strategic advice on audience engagement and email list building. # Storyline - 00:00–00:03 00:00–00:03: The speaker, Marina Mogilko, introduces the topic by stating impressive results achieved within the first 24 hours of using a specific tool, immediately grabbing attention with a strong claim of effectiveness. The message conveyed is that significant results are possible quickly, and the audience experiences this from the perspective of an enthusiastic expert sharing a success story, setting an excited and confident tone. - 00:03–00:09 00:03–00:09: The speaker continues to elaborate on the results, showing on-screen metrics of 'Sends' and 'Clicks' while explaining that 'almost 500 people received our welcome message' and 'over 100 clicked the link'. This moment progresses the narrative by providing concrete evidence for the initial claim, reinforcing the tool's efficacy from an expert/brand perspective with a factual and demonstrative tone. - 00:09–00:13 00:09–00:13: The speaker transitions from showcasing results to offering a solution, stating, 'here is how you can set it up for your personal or business Instagram page.' This shifts the narrative to an instructional phase, inviting the audience to learn how to replicate these results, maintaining an expert and helpful tone. - 00:13–00:29 00:13–00:29: A split-screen visual appears, with the speaker on the bottom and a screen recording of the Manychat interface on top. The speaker provides a step-by-step tutorial on how to navigate Manychat, select 'Automation Templates,' 'Say Hi to New Followers,' and customize the welcome message with links or buttons. This segment is a direct demonstration, showing the ease of use and practical application of the tool from an expert's instructional perspective, with a clear and precise tone. - 00:29–00:38 00:29–00:38: The speaker emphasizes the strategic importance of this automation, stating, 'I think this is so important for every founder and creator to have a way to directly connect with new followers and get them into an email list to build this closer connection.' This moment reinforces the value proposition beyond just the 'how-to,' explaining the 'why' from an expert's strategic perspective, with a persuasive and insightful tone. - 00:38–00:44 00:38–00:44: The speaker presents a clear call to action: 'If you wanna try it yourself, comment 'follow' and I'll send you 30 days of Manychat Pro so you can experience follow to DM firsthand.' This concludes the narrative by offering a direct incentive for engagement, allowing the audience to experience the product themselves, delivered from the brand's perspective with an encouraging and direct tone.

# Ad summary This ad for Manychat highlights the ‘Follow to DM’ feature, which helps content creators connect with their new followers by sending an automatic welcome message. The feature aims to increase engagement and drive resources for new followers. # Brand positioning Manychat is presented as an essential tool for content creators to improve their engagement with new followers. It is presented as an official business partner of Meta, which distinguishes it from other similar companies, making it a trustworthy tool. The tone is confident, promoting an automated system that helps content creators with solving potential problems and offering new resources to their followers. # Product The Manychat Follow to DM feature allows content creators to send an automatic DM to any new follower on their Instagram profile. This feature helps to greet new followers and keep them engaged with the content. The Follow to DM feature is the best way to invite people to resources that fit whatever problem they are trying to solve. The ad also presents an offer that if the user comments ‘TRIAL,’ they will receive 30 free days of Manychat Pro. The ad claims that Manychat is an official business partner of Meta. # Visual style The ad has a polished commercial aesthetic. The editing style is quick cuts with smooth transitions. The colors are warm and inviting. # Hooks Spoken: You spend all this time making content and filming these videos to get new followers. Text overlay: 00:00–00:02: YOU SPEND ALL THIS TIME MAKING CONTENT / 00:02–00:05: AND FILMING THESE VIDEOS TO GET / 00:04–00:06: NEW FOLLOWERS Visual: 00:00–00:01: A first-person, overhead shot of a pair of hands typing on a laptop. The background is a second computer monitor displaying code. / 00:01–00:02: An over-the-shoulder shot of a person typing on a laptop. The background features a second computer monitor displaying a blue abstract design. / 00:02–00:04: A black-and-white wide shot of a person sitting at a desk with two monitors, a microphone, and a drink. The background features a light panel against the wall. / 00:04–00:05: A medium shot of a man with glasses in his late 20’s sitting at a desk. The background includes two plants. # Funnel stage Middle of funnel (Consideration) # Pain points ‘When you finally get new followers, they ghost your content.’ # Value propositions - The Follow to DM feature is the best way to invite people to resources that fit whatever problem they are trying to solve. - The ad shares that the creator ‘literally broke a record’ of how many people have registered for a free workshop using the Follow to DM feature. # Benefits - The perfect way to greet new followers and keep them engaged with your content - The best way to invite people to resources that would fit whatever problem they're trying to solve. # Features - Follow to DM feature - Send an automatic DM to any new follower - Manychat is an official business partner of Meta # Call to action Comment the word ‘TRIAL’ # Social proof - “I have literally broken a record of how many people have ever registered for a free workshop that I do” - Male 1 (Creator) # Point of view - Brand 100% – The entire video is told from the brand’s perspective through the creator. # Storyline - 00:00–00:07 The ad opens with the problem of content creators not having new followers engage with their content. - 00:07–00:18 The ad presents Manychat’s Follow to DM feature as a solution to automatically engage new followers. - 00:19–00:52 The ad provides details and steps on how the Follow to DM feature works and its benefits. - 00:52–01:02 The ad then shares that the creator used Manychat and ‘literally broke a record’ of how many people have registered for a free workshop. - 01:02–01:13 The ad builds trust by saying that Manychat is an official business partner of Meta. - 01:13–01:22 The ad closes with a call to action to comment the word ‘TRIAL’ to receive 30 free days of Manychat Pro.

# Ad summary This ad promotes Manychat, a platform that allows users to automatically message new followers on Instagram. The ad warns against abusing this power by immediately trying to sell to new followers, and instead suggests using it to thank them, start a genuine conversation, and learn more about why they followed you in the first place. The ad features a man standing outside on a sunny day, speaking directly to the camera. # Brand positioning Manychat is presented as an official partner with Meta and the only platform that currently allows users to automatically message their new followers. The brand positions itself as a tool for building rapport and turning new followers into super fans at the height of their interest. The brand promotes a value-driven approach to social media engagement, cautioning against aggressive sales tactics and emphasizing genuine conversation and connection. # Product Manychat is presented as a platform that allows users to automatically message new followers on Instagram. It is positioned as a tool to connect, build rapport, and instantly turn new followers into super fans at the height of their interest. The ad warns against abusing this power by immediately trying to sell to every new follower, which could lead to a loss of credibility. Instead, it suggests using Manychat to thank new followers, start genuine conversations, and learn more about why they followed you in the first place. Manychat is highlighted as an official partner with Meta and the only platform currently offering this feature. # Visual style The ad has a UGC feel with natural lighting and a simple outdoor setting. The editing style includes quick cuts and text overlays to emphasize key points. The production quality is decent, with clear visuals and audio. The pacing is fast, with frequent cuts to maintain viewer engagement. # Hooks Spoken: 00:00–00:03 Breaking, breaking, breaking news. Instagram now allows you to automatically message people the moment they follow you. Text overlay: 00:00–00:03 Breaking / 00:00–00:03 BREAKING NEWS! 🚨 YOU CAN NOW AUTO-MESSAGE NEW FOLLOWERS ON INSTAGRAM! Visual: 00:00–00:03 A man stands on a paved road with green grass and trees in the background under a clear blue sky. He is wearing a white t-shirt and gray shorts, holding a microphone, and speaking directly to the camera. Text overlays read "Breaking" and "BREAKING NEWS! 🚨 YOU CAN NOW AUTO-MESSAGE NEW FOLLOWERS ON INSTAGRAM!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not being able to connect with new followers on Instagram immediately, missing the opportunity to build a relationship at the height of their interest. The presenter warns against abusing the power of automated messaging by immediately trying to sell to every new follower, which could lead to a loss of credibility. # Value propositions - Automatically message new followers to build rapport and turn them into super fans. # Benefits - Connect with new followers - Build rapport - Turn new followers into super fans at the height of their interest # Features - Automatically message new followers on Instagram # Call to action Comment connect and check your inbox for the link to try it out. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a presenter speaking on behalf of the brand, explaining the features and benefits of Manychat. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with the presenter announcing "breaking news" that Instagram now allows users to automatically message people the moment they follow you. - 00:03–00:06 00:03–00:06 The ad shows an example of an automated message in Instagram. - 00:06–00:12 00:06–00:12 The presenter explains that this feature has never been done before and allows you to connect, build rapport, and instantly turn new followers into super fans at the height of their interest. - 00:12–00:22 00:12–00:22 The presenter warns that this power can be dangerous if used the wrong way, advising against immediately trying to sell to every new follower, which could lead to a loss of credibility. - 00:22–00:28 00:22–00:28 The presenter suggests using the feature to thank new followers, start a genuine conversation, and learn more about why they followed you in the first place, showing examples of positive message exchanges. - 00:28–00:34 00:28–00:34 The presenter identifies Manychat as an official partner with Meta and the only platform that currently allows you to automatically message your new followers. - 00:34–00:38 00:34–00:38 The presenter encourages viewers to comment "connect" and check their inbox for a link to try it out for free. - 00:38–00:41 00:38–00:41 The presenter says "Peace!" and runs away excitedly, exclaiming, "Oh my God! This is amazing!"

# Ad summary This ad promotes Manychat, a tool for automating DM funnels. The ad features a woman who explains how using Manychat can significantly improve click-through rates compared to traditional landing pages. She offers a free month of Manychat Pro to viewers who comment 'FUNNEL' below. # Brand positioning Manychat is presented as an essential tool for businesses looking to build and automate their DM funnels. The brand is positioned as a way to significantly improve click-through rates compared to traditional landing pages, suggesting it offers a more efficient and direct way to engage with potential customers. The brand aligns with a functional and performance-driven approach, emphasizing simplicity and effectiveness in marketing automation. # Product Manychat is a tool for automating DM funnels, designed to help businesses improve their click-through rates. It works by creating automated sequences that engage with users directly through direct messages. The ad highlights that Manychat can achieve click-through rates above 50%, which is significantly higher than the 2-10% typically seen with average landing pages. This suggests that Manychat offers a more direct and efficient way to engage with potential customers, eliminating the buffer often found in traditional marketing approaches. The ad addresses the potential barrier of cost by offering a free month of Manychat Pro to viewers who comment 'FUNNEL' below, encouraging immediate engagement and trial. # Visual style The ad has a polished UGC feel, with a clean and simple aesthetic. The editing style is mostly static shots with occasional graphics overlaid. The production quality is high, suggesting a professional setup. The pacing is consistent, with a conversational tone. # Hooks Spoken: 00:00–00:05 If you are creating content to build a business and you are not using Manychat, you are light years away from those of us who are. Text overlay: 00:00–00:02 if you are creating content to build a business / 00:02–00:03 and you are not using manychat / 00:03–00:05 you are light years away / 00:04–00:05 from those of us who are. Visual: 00:00–00:05 A woman with long brown hair and glasses is centered in the frame, speaking directly to the camera. She is wearing a denim shirt and holding a small white device near her chest. The background is a gray wall with a computer monitor visible behind her. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses are missing out on significant engagement and efficiency if they are not using Manychat. The phrase 'you are light years away from those of us who are' suggests a sense of being left behind in marketing effectiveness. # Value propositions - Achieve click-through rates above 50%, significantly higher than average landing pages (2-10%) - Eliminate the buffer in DMs for more direct engagement # Benefits - Improved click-through rates (above 50%) - More efficient engagement - Direct customer interaction - No buffer in DMs # Features - DM automation funnels - Comment trigger word to DM automation - Comment trigger word to email collection # Call to action comment 'FUNNEL' below # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user of the product, sharing her experience and results. # Storyline - 00:00–00:05 The ad begins with a woman directly addressing the audience, stating that if they are creating content to build a business and not using Manychat, they are far behind those who are. - 00:05–00:09 She transitions to offering a solution, stating she will show her DM automation funnels that the audience can copy. - 00:09–00:15 She mentions the comment trigger word to DM automation as a common method, but suggests there is a better one. - 00:16–00:22 She introduces her favorite method: comment trigger word to email collection, all happening inside the DMs. - 00:22–00:29 She highlights the high click-through rates she achieves with this method, stating it's above 50%, which is higher than average landing pages. - 00:29–00:32 She emphasizes the lack of buffer in DMs and encourages viewers to use it more. - 00:32–00:38 The ad concludes with a call to action, offering Manychat Pro for one month for free to those who comment 'FUNNEL' below, promising to send her Manychat link to get started.