How Kajabi Advertises on Meta

# Ad summary This ad promotes Kajabi, a platform for building a 24-hour lead-to-buyer system to convert leads into sales without adding more sales calls, tools, or nonstop posting. The ad features a woman discussing why some leads are just sitting there without turning into daily sales. # Brand positioning The ad promotes Kajabi as an all-in-one platform to build a 24-hour lead to buyer system. It aims to occupy the space of the platform that is built to scale to 5k months consistently. The brand is functional, enabling its users to convert interest into sales. It also implies simplicity as users do not need to add more sales calls or additional tools. # Product The product advertised is Kajabi, an all-in-one platform that helps users build a 24-hour lead-to-buyer system to convert leads into sales. The platform aims to help users scale to $5,000 per month consistently and reduce or eliminate zero-dollar days. Kajabi helps turn interest into sales without more sales calls, waste of time, waste of money, or nonstop posting. # Visual style The ad has a UGC feel. The production quality is hybrid, with a medium framing shot of a woman and some text overlays. The editing style consists of static shots with jump cuts. The pacing is consistent and the audio-visual sync is timed to the voiceover lines. # Hooks Spoken: You're not making daily sales because your leads are just sitting there. Text overlay: 00:00–00:01 You're not making / 00:01–00:02 because your leads / 00:02–00:03 are just... / 00:03–00:04 sitting there. Visual: 00:00–00:04 The shot is medium framing of a fair-skinned woman in her 20s with dyed brown and white hair, wearing a black shirt under a black and white blazer, and brown pants. She is standing in front of a wall with two bulletin boards, one decorated with gold star stickers, and is looking directly at the camera while speaking. The background is lit evenly, and the camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points Leads are just sitting there because they are not being strategically guided towards a purchase. In other words, there's no system moving them from interest to buyer. # Value propositions - Helps turn leads into buyers within 24 hours. You can now eliminate zero dollar days. # Benefits - Scale to 5k months consistently - Convert interest into sales without adding more sales calls, more tools, or posting nonstop. # Features - 24 hour lead to buyer system inside of Kajabi # Call to action Start your 14 day free Kajabi trial # Social proof - "One of my students set up this system and had a lead turn into a buyer that same night, $620 in one evening." - "Another student made a sale within an hour of her system going live." # Point of view - Brand 100% – The ad is told from the brand's perspective, with a spokesperson speaking directly to the camera in a style that is both informative and persuasive. # Storyline - 00:00–00:07 The ad begins with a statement that the viewer is not making daily sales because leads are just sitting there, and then it introduces what this ad will cover. - 00:07–00:14 It addresses the problem that users who want to make more money have been taught that they need to show up, post content, sell, and hop on calls more. - 00:14–00:30 The ad suggests that people are following, opting in, watching stories, and opening emails, but they're not being strategically guided towards purchase and that there's no system moving them from interest to buyer. - 00:30–00:34 It discusses the solution that everything changes when clients build a 24 hour lead to buyer system inside of Kajabi. - 00:35–00:45 The ad uses social proof by noting that a student who used the system turned a lead into a buyer in one night and made $620, and another student made a sale within an hour of her system going live. - 00:45–01:02 The ad suggests that Kajabi allows users to scale to 5k months consistently and avoid zero dollar days. The ad indicates that this can be done without more sales calls, without stacking more tools, and without posting nonstop. - 01:02–01:27 It ends by encouraging users to start a 14 day free Kajabi trial to learn how to build a 24 hour lead to buyer system inside one platform.

# Ad summary This ad promotes Kajabi as an all-in-one platform for building an online business, highlighting its AI business partner and a special offer of three months for $99. # Brand positioning Kajabi is presented as a streamlined, all-in-one platform designed to simplify the process of building and managing online businesses. The brand positions itself as an alternative to the fragmented approach of using multiple tools and figuring things out alone. Kajabi aims to occupy a space in the consumer's mind as a user-friendly, efficient solution that empowers entrepreneurs. By offering an AI business partner, Kajabi is further positioned as an innovative tool that assists users in various aspects of their business, making it easier to start building today. # Product Kajabi is an all-in-one platform designed to help individuals build and manage their online businesses efficiently. It eliminates the need for stitching together multiple tools, offering a comprehensive solution in one place. Kajabi now includes an AI business partner, further streamlining business operations. With this promotional offer, users can access Kajabi for three full months for a one-time payment of $99. This allows users to quickly start building their business today without the hassle of managing disparate tools or figuring things out alone. # Visual style The ad has a conversational, approachable aesthetic with a warm, inviting color palette. The lighting is soft and natural, creating a relaxed feel. The cuts are static. The production quality is polished, which supports the tone of helpfulness. # Hooks Spoken: 00:00–00:04: Building an online business shouldn't mean stitching together seven different tools and figuring everything out alone. Text overlay: 00:00–00:02: Stop stitching together tools / 00:02–00:03: to make your business run. Visual: 00:00–00:12: A man with dark hair and a beard, wearing a tan and black plaid shirt, stands in front of a backdrop that includes a textured wall and a decorative tree. He is centered in the frame and speaks directly to the camera while gesturing with his hands. # Funnel stage Consideration # Pain points Stitching together seven different tools and figuring everything out alone. # Value propositions - Consolidated platform for managing online businesses with an AI partner. # Benefits - Eliminates the need for stitching together seven different tools - Puts it all in one place - AI business partner # Features - All-in-one platform - AI business partner # Call to action Start building today. # Social proof - None used. # Point of view - Brand 100% – The entire ad is communicated from the perspective of a male speaker representing the brand, promoting Kajabi’s features and benefits. # Storyline - 00:00–00:04 The male speaker begins by stating that building an online business should not require using seven different tools and figuring everything out alone. He emphasizes the problem of needing multiple tools. - 00:04–00:05 He states that Kajabi puts it all in one place, presenting Kajabi as a solution to the problem, highlighting convenience and consolidation. - 00:06–00:07 He reveals that Kajabi now comes with an AI business partner, showcasing the new feature. - 00:08–00:11 He offers three months of Kajabi for $99, presenting an affordable offer and clear value proposition. - 00:11–00:12 He ends with a call to action to start building today, ending with a direct prompt.

# Ad summary This ad for Kajabi presents the new Co-Founder AI feature that creates a course outline, recommends pricing, and writes the landing page for the user. A flat animation shows a Kajabi user opening the Co-Founder feature, and then their expertise which leads to a live product page. For $99 you can get 3 months of Kajabi with Co-Founder included. # Brand positioning Kajabi is presented as the all-in-one platform that helps entrepreneurs and experts quickly monetize their knowledge by creating and selling online courses. Kajabi aims to occupy the space in the consumer's mind as the platform that can get them up and running quickly in the online course and content-selling market. The brand positions itself as a business partner that simplifies the process of turning expertise into a viable online business. They aim to be a functional solution (with features like course creation, pricing recommendation, landing page generation, etc.) that provides business owners with empowerment and confidence to succeed in the online education space, simplifying the tech and marketing hurdles that are usually associated with selling expertise online. # Product Co-Founder is an AI-powered tool within the Kajabi platform that helps users create and launch online courses. It works by having users input their expertise and it then provides a full course outline, recommends pricing strategies, and writes a landing page. The ad shows the tool taking the user's experience and mapping out a business plan to build the course and solve a specific problem for their target audience. Co-Founder streamlines the process of creating a professional, marketable online course, enabling users to quickly turn their knowledge into a live product page, bypassing the usual time, tech, and marketing hurdles. # Visual style The ad has a polished and clean aesthetic, using flat animations and a neutral color palette. The editing is smooth with dissolves and zooms to focus attention on the different components. The UI animation is timed with the voiceover. The visuals support the feeling that the Kajabi software is sleek and modern. # Hooks Spoken: 00:00–00:01 Watch this. / 00:01–00:03 A new Kajabi user opens cofounder for the first time. Text overlay: 00:01–00:02 Watch what happens / 00:02–00:03 I've been teaching parents how to connect with their kids for over 15 years... how do I bring that business online? Visual: 00:00–00:01 A computer mouse hovers over a clear square with a black diamond and white square logo inside. The text “Talk with Cofounder” is in the square. The background is a blurred brown color. / 00:01–00:02 The text, “Watch what happens” appears to the left of the clear square. / 00:02–00:07 A blank white rectangle with the word “Cofounder” and the logo in the upper left corner. Text appears within the rectangle, “I’ve been teaching parents how to connect with their kids for over 15 years… how do I bring that business online?”. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and time it takes to create an online course. The user in the ad asks, “I’ve been teaching parents how to connect with their kids for over 15 years… how do I bring that business online?” This signals the frustration of translating offline expertise to the online world. # Value propositions - AI-powered tool that generates a full course outline, recommends pricing strategies, and writes a landing page. - The platform streamlines course creation. # Benefits - Streamlines the process of creating a professional, marketable online course - Quickly turn their knowledge into a live product page # Features - AI-powered tool within the Kajabi platform - Users input their expertise - Provides a full course outline - Recommends pricing strategies - Writes a landing page # Call to action None used. # Social proof - None used # Point of view - Brand 100% – The ad is presented using the official voice of the brand in order to demonstrate the Co-Founder feature. # Storyline - 00:00–00:02 The ad opens by inviting the viewer to observe what happens when a new Kajabi user opens Co-Founder for the first time, setting up a 'reveal' style of expectation. - 00:02–00:08 The user then tells Co-Founder about their expertise, which initiates the AI's process of generating relevant course content. This is shown from the perspective of the UI itself. - 00:08–00:21 Co-Founder is able to outline a full course, recommends pricing, and writes the landing page, showing how quickly and efficiently the platform can create the necessary elements for an online course. - 00:21–00:24 The ad culminates in highlighting the speed and efficiency of the process, emphasizing that within one conversation, users can have a live product page, offering a practical benefit that is designed to encourage viewers to try the platform. - 00:24–00:29 The ad then offers a straightforward offer that gives viewers information about the pricing and value, by showing they get three months of Kajabi with Co-Founder included when they subscribe.

# Ad summary This ad promotes Kajabi's Co-founder, an AI business partner, highlighting its ability to significantly reduce the time it takes to build courses, write copy, and launch offers. The ad positions the product as a tool to free up creators' time so they can focus on their expertise. It uses a time comparison at the beginning to draw the viewer in. # Brand positioning Kajabi is presented as an innovative and efficient platform that empowers creators and entrepreneurs to easily build and launch online courses and businesses. The brand emphasizes simplicity and time-saving through automation. It positions itself as a partner that takes care of the technical and logistical aspects of online business, allowing users to focus on their expertise and passion. By using AI, Kajabi stands out as a modern solution that goes beyond traditional course creation tools. The brand values efficiency, ease of use, and empowering creators to monetize their knowledge. # Product Kajabi's Co-founder is introduced as an AI business partner designed to streamline the process of creating and launching online courses and businesses. It significantly reduces the time and effort required to build courses, write copy, and launch offers. It is implied to be for creators and entrepreneurs seeking a more efficient way to manage their online ventures. This product builds your courses, writes your copy, and launches your offers, allowing users to focus on what they actually know. The platform offers a 'Roadmap to your first dollar' and provides '6 To-dos' including, set up a 1:1 coaching offer, create a 3 email nurture sequence, and build a pricing page for your coaching offer. The service learns from past purchases, writes email copy, and adjusts and aligns to your brand voice. The AI enables users to move past constant power struggles. # Visual style The ad has a clean, modern aesthetic with a focus on clear communication. The editing style is fast-paced with quick cuts to emphasize efficiency and keep the viewer engaged. The production quality is polished, giving a professional feel that aligns with the brand's positioning as an innovative solution. The visual motif includes a light blue and white color scheme with simple graphics and text overlays. The pacing is quick, with cuts timed to the voiceover lines to enhance the message. # Hooks Spoken: 00:00–00:02 It took 40 hours. Text overlay: 00:00–00:02 Before Cofounder: / 00:00–00:02 It took 40 hours. Visual: 00:00–00:03 The left side of the screen shows a close-up of hands typing on a laptop. The laptop screen shows a loading icon. A coffee cup is visible in the background on a wooden desk. The right side of the screen is light blue and displays text: 'Now it takes 4 minutes,' and a graphic of a checklist on a light blue background. The Kajabi logo is in the upper right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time-consuming nature of creating and launching online courses, as explicitly stated, 'Before Co-founder: It took 40 hours.' # Value propositions - Significantly reduces the time it takes to build courses, write copy, and launch offers - Allows users to focus on their expertise by automating tedious tasks - AI business partner providing streamlined support # Benefits - Builds your courses - Writes your copy - Launches your offers - Move past constant power struggles - Focus on what you actually know. # Features - AI business partner - Roadmap to your first dollar - 6 To-dos: Set up a 1:1 coaching offer, create a 3 email nurture sequence, and build a pricing page for your coaching offer - Learns from past purchases - Writes email copy - Adjusts and aligns to your brand voice. # Call to action Meet your Co-founder # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, emphasizing product claims and demonstrations. # Storyline - 00:00–00:02 00:00–00:02 Before Co-founder, the process took 40 hours. This creates a sense of inefficiency and labor-intensive effort. This is presented from the brand's perspective, setting the stage for introducing a solution. - 00:02–00:03 00:02–00:03 Now, with Co-founder, it takes only 4 minutes. This highlights the dramatic time-saving benefit of using Kajabi's Co-founder. This is presented from the brand's perspective, emphasizing efficiency and convenience. - 00:04–00:07 00:04–00:07 A digital card with the Kajabi Co-founder logo appears. This emphasizes the platform's ability to assist with finding the users solution through a short course. This part of the story is from the brand’s perspective to further explain the capabilities of the AI. - 00:07–00:11 00:07–00:11 Outlines the modules of a first-pass course. This helps visually explain how the platform handles the building aspect of the product. The story is from the brand’s perspective. - 00:11–00:16 00:11–00:16 The ad shows email copy being produced. This demonstrates the automated writing capabilities of the AI. This is told from the brand’s perspective, showcasing functionality. - 00:16–00:19 00:16–00:19 An email is displayed and a button shows how to view the email. This highlights the ease of email launch and design. This is told from the brand’s perspective, showcasing functionality. - 00:20–00:21 00:20–00:21 The screen displays text that reads, 'And launches your offers.' This communicates that the platform supports offer launches. This continues from the brand’s perspective. - 00:22–00:24 00:22–00:24 The ad states, 'So you can focus on what you actually know.' This reinforces the core value proposition of allowing creators to focus on their expertise. This is from the brand’s perspective. - 00:26–00:29 00:26–00:29 Concludes with the product's offer and name: 'Meet your Co-founder.' This provides a call to action and solidifies the product's identity. This remains from the brand’s perspective.

# Ad summary This ad promotes Kajabi's AI cofounder feature as a tool to help creators set up courses and coaching programs, offering a structured approach to build and share solutions. It highlights a limited time offer. # Brand positioning Kajabi positions itself as a supportive partner for entrepreneurs and creators looking to build and scale their online businesses. The brand aims to occupy the space of an all-in-one platform that simplifies the process of creating and selling online courses and coaching programs, offering guidance through its AI cofounder feature. Kajabi seems to align with values of empowerment, progress, and simplicity. Instead of focusing on perfection, Kajabi prioritizes progress, aiming to lower the barrier to entry for individuals with expertise to share their knowledge online and generate income. # Product The advertised product is Kajabi's AI cofounder feature, designed to assist creators in building their online business. It works by interviewing the user and helping them map out a business plan, develop a course outline, and translate their expertise into a simple page structure. The product is for individuals with existing real-world expertise, such as teaching or coaching. Key USPs include AI-driven guidance, structured planning, and ease of use. It is also a part of a larger offer where you get 3 months of Kajabi + Cofounder for $99. The ad emphasizes that the AI helps users know what to build and focuses on progress over perfection. The product addresses the common purchase barriers of not knowing where to start and feeling overwhelmed by the technical aspects of setting up an online business. # Visual style The ad has a clean and modern aesthetic. The editing style uses smooth transitions and static shots. The production quality is polished, with a focus on presenting information clearly and concisely. The pacing is moderate. The cuts and text are synced to the background music. # Hooks Spoken: 00:20–00:21: Cofounder interviews you like a real co-founder would. Text overlay: 00:20–00:21: Cofounder interviews you like a real co-founder would. Visual: 00:20–00:21: The screen is tan. A light grey message box with rounded corners is shown, containing the Kajabi logo and text. # Funnel stage Middle of funnel (Consideration) # Pain points Not knowing where to start # Value propositions - Get AI help to build your online business # Benefits - Helps you build your business - Can interview you like a real cofounder # Features - AI cofounder # Call to action Click below to get instant access to "From Power Struggles to Cooperation" and start changing the tone in your home, one conversation at a time. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective. # Storyline - 00:00–00:02 The ad begins with the text "Meet Cofounder" with the Kajabi logo, which immediately introduces the AI cofounder. - 00:03–00:07 The ad shifts to text: "You've got the expertise. Now let's build your business together." This messaging is intended to encourage the viewer to start their business journey. - 00:08–00:15 The ad transitions into an interface, showcasing the cofounder feature. - 00:09–00:12 A question, "I've been teaching parents how to connect with their kids for over 15 years... how do I bring that business online?" introduces a problem many creators face when they are trying to transition into the digital world. - 00:12–00:15 The ad offers a proposed solution, "You already have the hard part: 15 years of real-world experience and proof that your approach works. Now we just package it so parents can access it online." This solution is intended to highlight how the program helps with the packaging. - 00:15–00:17 The ad shows the AI cofounder asking the user, "But first, let's map out your business plan together." - 00:17–00:20 The ad continues with more cofounder questions: "What's your main goal for building this business? Who do you most want to help? What specific problem are they struggling with that you can help solve? How would you like to share your solution?" - 00:22–00:24 The ad then shows a solution to the previous question. "To start simple, I'd recommend a short course or coaching program that teaches parents a clear, specific outcome like 'Connect & Communicate Better With Your Teen in 4 Weeks.'" - 00:25–00:29 The ad shows a follow up question and answer in the cofounder interface: "A course sounds interesting... can you help me set that up? Perfect. That's a very clear problem to build around. Here's a first-pass course outline built specifically for: 'My kid doesn't listen and everything turns into a power struggle.'" - 00:29–00:31 The ad shows a call to action: "Ready to move past constant power struggles? Click below to get instant access to 'From Power Struggles to Cooperation' and start changing the tone in your home, one conversation at a time." A button reads: "Get Instant Access To The Course." - 00:31–00:34 The ad shows a cofounder interface, asking "Does this feel like how you want to talk to parents, or would you change the tone (more direct, more gentle, more research-focused, etc.)? If this works for you 'as is,' I'll help you translate this into a simple page structure you can plug into Kajabi." - 00:34–00:35 The ad shows a follow up response: "It works great! Let's do this." - 00:35–00:38 The ad transitions to a planning interface, showing the cofounder creating steps such as "Set up global brand settings. Create From Power Struggles to Cooperation course. Set up landing page for From Power Struggles to Cooperation." - 00:39–00:42 The ad highlights Kajabi's user interface on a tablet. - 00:42–00:46 The ad shows the text: "Your AI cofounder for progress. Not perfection." - 00:46–00:51 The ad concludes with an offer to get 3 months of Kajabi + Cofounder for $99.

# Ad summary This ad promotes Kajabi's Co-founder AI tool, which offers assistance with various content creation tasks. The ad showcases the tool's ability to generate email copy, while highlighting that it helps you get your ideas done in seconds. The offer is for 3 months of Kajabi + Co-founder for $99. # Brand positioning Kajabi is presented as an all-in-one platform for creators to build and sell online courses, coaching programs, and other digital products. The brand aims to occupy the space of an easy-to-use and comprehensive business platform. The brand positioning seems to be functional, emphasizing how Kajabi helps creators streamline their business operations and generate revenue, while the introduction of the AI co-founder pushes against the common burden of content creation to promote simplicity and ease of business management. # Product The Co-founder AI tool by Kajabi helps creators streamline their business tasks through AI assistance. The featured product allows users to input simple prompts, such as "Write an email I can send to customers after they purchase my course," and then automatically generates the content. The AI assistant learns from past purchases, writes email copy, and adjusts and aligns it to your brand voice. The use case shown is generating a post-purchase email, with a subject line and body that thanks the customer and directs them to course content. The USP is the speed and ease with which the AI generates copy: "From idea to done, in seconds." # Visual style The ad has a clean and minimalist aesthetic. The color palette is limited to greens, blacks, and whites, creating a modern and professional look. The editing style includes quick cuts and smooth transitions, while most shots feature static camera angles, providing a polished feel. The pacing is moderate and consistent, with text and product actions timed to align with the music beats. # Hooks Text overlay: 00:00–00:01 Say what you mean / 00:01–00:02 Sell what you built. Visual: 00:00–00:02 The screen is light green, with the Kajabi logo at the top right and the text "Say what you mean, Sell what you built" in the center of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of content creation for online businesses, specifically the challenge of writing effective emails to engage customers after they make a purchase, as communicated through "Write an email I can send to customers after they purchase my course." # Value propositions - Saves time and effort by automating email content creation - Ensures email copy is aligned with your brand voice and customer behavior # Benefits - Write an email I can send to customers after they purchase my course. - From idea to done, in seconds. # Features - AI-powered email generation - Learns from past purchases - Adjusts and aligns to your brand voice # Call to action View email # Social proof - I'm so glad you're here! Taking this step shows how much you care about building a deeper connection with your kids — and that matters more than you know. # Point of view - Customer 25% – The Customer POV is communicated by the customer asking a question in the message bubble. - Brand 75% – The Brand POV is shown through text overlays highlighting the different key messaging of the ad. # Storyline - 00:00–00:01 The ad opens with the phrase "Say what you mean", the message aims to communicate the value of clear communication and directness. - 00:01–00:02 Then, the text shifts to "Sell what you built", the message intends to highlight the ability to monetize one's creations and efforts. - 00:02–00:04 Next, the screen transitions to a message bubble prompt that reads: "Write an email I can send to customers after they purchase my course." It's presented from the perspective of the customer, who is directly asking the AI assistant for specific help with content creation. - 00:04–00:11 The ad then cuts to a second message bubble labeled "Building your email...", demonstrating that the AI assistant is generating the requested content. The intention is to show the AI assistant actively working and processing the user's request. - 00:11–00:14 Next, the second message bubble generates a post purchase email, indicating the AI assistant has completed the task. The ad aims to show the practical result of the AI's work. The perspective shifts slightly to showcase the outcome from a neutral view. - 00:15–00:16 The next line reads "From idea to done, in seconds.", suggesting the quick turn around. - 00:16–00:18 The ad then highlights the name of the AI tool with the text "That's Co-founder", which clearly attributes the actions to the AI assistant. - 00:19–00:22 Following this, a screen displays the Kajabi dashboard, aiming to contextualize the tool within the broader platform and demonstrate the interface. - 00:22–00:25 The ad then says "Your AI cofounder for progress. Not perfection." to highlight that the tool is there to aid in the process. - 00:26–00:30 Finally, the ad displays the offer: "Get 3 months of Kajabi + Co-founder for $99."

# Ad summary This ad features a man talking about how he started a business and made $10,000 a month from giving advice he had previously given for free. He says he realized he should package his advice, so he built a course on Kajabi in one weekend. He says Kajabi did the heavy lifting, and he just uploaded his content and hit publish, going from free advice to paid expertise in 90 days. He ends by saying that if people are already asking, you're ready to start your Kajabi free trial. # Brand positioning Kajabi is presented as a platform that empowers creators to monetize their expertise quickly and easily. The brand is positioned as a comprehensive solution that handles the technical and logistical aspects of creating and selling online courses. Kajabi allows creators to focus on their content while providing tools for sales, payment processing, and email automation. The brand aims to occupy a space in the consumer's mind as a functional tool for turning knowledge into a revenue stream, aligning with values of efficiency and empowerment. Kajabi positions itself against the complexity and effort required to build and manage online courses independently, promising a simplified and streamlined experience. # Product Kajabi is presented as a comprehensive platform for creating and selling online courses. It streamlines the process by providing sales page templates, payment processing, and email automation. The ad highlights that users can create a course quickly, as the speaker was able to build the whole course on Kajabi in one weekend. Kajabi is for anyone with expertise to share. Its USP is its ability to simplify the process of monetizing expertise, allowing users to go "from free advice to paid expertise in 90 days." The platform handles the heavy lifting, so users can focus on uploading content and hitting publish. Kajabi addresses the barriers of time and technical expertise by providing ready-made tools and templates, making it easy for anyone to create and sell online courses. # Visual style The ad has a UGC feel with natural lighting and a simple, direct presentation. The editing is minimal, with static shots and no transitions, which emphasizes the speaker's message. The production quality is basic, creating a relatable and accessible tone. The pacing is consistent, matching the speaker's conversational delivery. # Hooks Spoken: 00:00–00:04 A year ago I was giving this advice for free, but now it's a $10,000 a month business. Text overlay: 00:00–00:04 A year ago I was giving this advice for free, but now it's a $10,000 a month business. Visual: 00:00–00:04 A medium close-up shot of a man sitting in the driver's seat of a car. The car has a sunroof, allowing bright daylight to illuminate the interior. The background shows blurred trees and buildings through the windshield. The man, who appears to be in his late 20s or early 30s, has short dark hair and is wearing a black shirt. He is looking directly at the camera and speaking with a sincere expression. The camera is stationary and at eye level, creating a direct connection with the viewer. # Funnel stage Consideration # Pain points The central pain point addressed is the difficulty and complexity of creating and selling online courses independently. Many people want to monetize their expertise, but lack the technical skills or time to build a platform, create sales funnels, process payments, and automate marketing. # Value propositions - Monetize expertise quickly - Kajabi did the heavy lifting # Benefits - From free advice to paid expertise in 90 days # Features - Sales page templates - Payment processing - Email automation # Call to action Start your Kajabi free trial. # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer who created a successful business using the platform. # Storyline - 00:00–00:04 00:00–00:04 A man is sitting in a car and speaking directly to the camera, framed in a medium close-up. He says that a year ago, he was giving this advice for free, but now it's a $10,000 a month business. The message is that his advice is valuable. The man is telling the story from his own perspective, conveying a confident tone. - 00:04–00:08 00:04–00:08 The man continues speaking directly to the camera, explaining that people kept asking him questions, and he finally realized he should package it. The message is that there was demand for his advice. The man is telling the story from his own perspective, conveying a tone of realization. - 00:08–00:11 00:08–00:11 The man continues speaking directly to the camera, stating that he built the whole course on Kajabi in one weekend. The message is that Kajabi made it easy to create the course. The man is telling the story from his own perspective, conveying a tone of efficiency. - 00:11–00:17 00:11–00:17 The man continues speaking directly to the camera, explaining that the platform did the heavy lifting, providing sales page templates, payment processing, and email automation. The message is that Kajabi handles the technical aspects of creating a course. The man is telling the story from his own perspective, conveying a tone of convenience. - 00:17–00:22 00:17–00:22 The man continues speaking directly to the camera, saying that he just uploaded his content and hit publish, going from free advice to paid expertise in 90 days. The message is that Kajabi makes it easy to monetize expertise quickly. The man is telling the story from his own perspective, conveying a tone of speed and simplicity. - 00:22–00:25 00:22–00:25 The man continues speaking directly to the camera, concluding that if people are already asking, you're ready to start your Kajabi free trial. The message is that Kajabi is a good fit for people who are already being asked for advice. The man is telling the story from his own perspective, conveying a tone of encouragement.

# Ad summary The ad features a female creator who shares her journey from corporate burnout to becoming a successful online course creator, generating over $10 million in revenue. She introduces 'The Course Creator Roadmap,' a step-by-step guide, which she offers for free with a 30-day trial of Kajabi, the platform she used for her success. The ad uses a relatable, energetic, and direct approach, addressing common pain points and objections of aspiring course creators, and emphasizes the potential for financial freedom and impact. # Brand positioning Kajabi is presented as a comprehensive, all-in-one platform that empowers individuals to create, launch, and scale their own online courses and digital products. The brand aims to occupy the space of an essential, user-friendly tool for entrepreneurs and experts looking to monetize their knowledge and achieve financial independence. It aligns with values of self-empowerment, entrepreneurial spirit, and practical success, offering a clear pathway to building a thriving online business. The brand pushes against the norm that creating an online course is overly complex or requires extensive technical expertise, instead simplifying the process with a clear roadmap and integrated tools. Its positioning is both functional, by providing the necessary tools and guidance, and emotional, by promising freedom, success, and the ability to escape traditional employment. # Product The primary product advertised is Kajabi, a platform designed for creating, launching, and scaling online courses and digital products. The ad highlights that Kajabi is the platform the creator used to run her 'entire business,' which generated over $10 million in revenue. It offers a '30-day trial' that includes '5 Products, 2,500 Contacts, 1 Website, 1 Community, 1 Extra Admin User and 5 additional features!' The ad also prominently features 'The Course Creator Roadmap,' a 'simple to follow roadmap, with videos at every step,' which is given '100% free' when signing up for the Kajabi trial. This roadmap is described as a 'blueprint on how to create, launch, and scale your first course,' containing 'everything I wish I had when I had first launched mine.' The product is for individuals who have 'talked yourself out of making a course a hundred times,' those experiencing 'burnout' from traditional jobs, and anyone who believes they are not 'expert material' but can 'solve a problem.' The ad emphasizes that the roadmap will 'start working before the trial even ends,' addressing the barrier of needing immediate results and proving value. # Visual style The ad features a dynamic, fast-paced, and authentic UGC-style visual aesthetic. The editing rhythm is characterized by quick cuts, jump cuts, and rapid scene changes, maintaining a high energy level throughout. The production quality leans towards a polished UGC feel, utilizing natural lighting in most outdoor scenes and well-lit indoor settings, giving it a relatable yet professional look. Visual motifs include direct-to-camera address, close-ups for emotional emphasis, and dynamic camera movements like quick pans and zooms to maintain engagement. The pacing is consistently fast, with cuts occurring every 1-3 seconds, creating a sense of urgency and keeping the viewer's attention. Audio-visual sync is prominent, with text overlays, sound effects, and visual actions (like punching or gesturing) precisely timed to the spoken words and music beats. # Hooks Spoken: If you've talked yourself out of making a course a hundred times, this is your official kick in the pants. Text overlay: How to start an online course / talked / making / hundred / this / in the pants. Visual: A medium shot shows a young adult female, Caucasian, with long wavy brown hair, wearing a grey tank top, black boxing headgear with 'EVERLAST' in white text, and black fingerless boxing gloves. She is standing in what appears to be a home gym with black rubber flooring, a black weight rack, and a green plant in the background. She is looking directly at the camera, gesturing with her hands. A small black microphone is clipped to her tank top. / The shot quickly zooms in on the female speaker's face. She has a determined expression, eyes wide, and is making a punching motion with her right hand towards the camera. The home gym background is still visible but blurred. / The shot quickly zooms out, showing the female speaker from the waist up, still in boxing gear, making a wide, energetic gesture with both arms. She then leans forward slightly, looking directly at the camera with an intense expression. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the feeling of being stuck or overwhelmed by the idea of creating an online course, leading to procrastination and missed opportunities for financial independence. This is signaled by: "If you've talked yourself out of making a course a hundred times," and "I didn't think I was expert material." # Value propositions - This is your official kick in the pants (motivation to overcome procrastination) - I used to be there too (relatability, empathy) - made a million dollars teaching people how to live off grid (proof of concept, aspiration) - put everything I learned into a playbook (distilled wisdom, actionable plan) - 150.0K Course Students and $10 Million in Revenue (tangible success, high earning potential) - Kajabi... noticed and asked how we were able to grow so quickly (social proof, platform effectiveness) - simple to follow roadmap, with videos at every step (ease of use, comprehensive guidance) - 100% free when you sign up for a 30-day trial with Kajabi (low barrier to entry, risk-free) - blueprint on how to create, launch, and scale your first course (clear path to success) - Everything I wish I had when I had first launched mine (expert-backed, avoids common pitfalls) - Kajabi to be a no-brainer for you at $179 a month (affordable for the value, justified cost) - that's like two sales (easy to recoup cost) - going to help you do that every single day (ongoing support, consistent results) - you can cancel anytime before then and you never have to pay a dime (flexibility, no commitment) - it's going to start working before the trial even ends (immediate value, quick results) - Everybody wins (win-win scenario) - you're not going to need them anymore, so they can suck it (financial freedom, escape corporate grind) - If you can solve a problem, you can create a digital course (demystifies expertise, empowers anyone) # Benefits - Start an online course - Grow quickly - Make millions in revenue - Create, launch, and scale your first course - Solve a problem (for others) - Achieve financial independence - Freedom from a boss - Get results before the trial ends # Features - 5 Products (Kajabi Basic trial) - 2,500 Contacts (Kajabi Basic trial) - 1 Website (Kajabi Basic trial) - 1 Community (Kajabi Basic trial) - 1 Extra Admin User (Kajabi Basic trial) - 5 additional features (Kajabi Basic trial) - simple to follow roadmap (Course Creator Roadmap) - videos at every step (Course Creator Roadmap) # Call to action hit learn more # Social proof - "But I had a friend who made a million dollars teaching people how to live off grid" – Female 1 (Creator) - "Within 18 months we had over 100,000 students and 10 million in revenue" – Female 1 (Creator) - "Then Kajabi... noticed and asked how we were able to grow so quickly" – Female 1 (Creator) - "When we showed them the playbook, they asked if we could share it with their users" – Female 1 (Creator) - "Kajabi Congratulations! You made a sale. There's a new student in your course 'The TikTok & Reels Creator Course'" – Kajabi (Email Notification) # Point of view - Customer 80% – The creator shares her personal journey, struggles, and successes, making her relatable to the target audience. - Brand 20% – The ad directly promotes Kajabi as the platform and showcases its features and the associated 'Course Creator Roadmap'. # Storyline - 00:00–00:05 The video opens with an energetic female speaker in boxing headgear and gloves, directly addressing the viewer with a motivational 'kick in the pants' to overcome procrastination about starting an online course. This sets an immediate, high-energy, and direct tone, aiming to grab attention and challenge the viewer's inertia. - 00:05–00:13 The speaker then shifts to a more empathetic and relatable tone, acknowledging the viewer's potential skepticism about being 'inspired' during 'mindless scroll time.' She reassures them that they'll 'forgive me' because she 'used to be there too,' building rapport and establishing shared experience. This transitions from a challenging tone to a more understanding and trustworthy one. - 00:13–00:21 She shares a personal anecdote about her past struggle, 'working 14 hours a day' and being 'one unnecessary Zoom call away from a full-blown menty b.' This establishes a clear problem that many viewers can relate to – corporate burnout and dissatisfaction – and positions her as someone who understands their pain. - 00:21–00:28 She introduces a turning point: a friend who 'made a million dollars teaching people how to live off grid.' This provides external social proof and introduces the concept of online courses as a viable solution to her previous problem, inspiring hope and demonstrating potential. - 00:28–00:34 She then reveals her own initial failure, stating her 'first course I put out flopped harder than my productivity after a Taco Tuesday lunch.' This moment of vulnerability makes her more human and relatable, showing that success isn't always immediate and that she learned from her mistakes. - 00:34–00:44 Following her failure, she explains that she 'put everything I learned into a playbook for my next attempt.' This highlights her resilience and the development of a structured approach, leading to a dramatic reveal of her subsequent success: '150.0K Course Students and $10 Million in Revenue.' This showcases the effectiveness of her 'playbook' and builds aspiration. - 00:44–00:56 She explains that Kajabi, the platform she used, 'noticed' her rapid growth and asked how she achieved it. This serves as powerful social proof for both her method and Kajabi, implying that her success was so significant it caught the attention of the platform itself. She then playfully jokes about not wanting to 'share the secrets,' creating a sense of exclusivity and value for her method. - 00:56–01:14 She then reveals that she *will* share the secrets, announcing that her 'simple to follow roadmap, with videos at every step' is available '100% free when you sign up for a 30-day trial with Kajabi.' This is the core offer, directly addressing the viewer's desire for a solution and making it accessible. - 01:14–01:34 Anticipating skepticism about a 'free' offer, she brings in her 'dad's' voice saying, 'Nothing in life is free Meg.' She then clarifies the 'catch': after the 30-day trial, Kajabi costs '$179 a month,' but frames this as a 'no-brainer' because it's 'like two sales' and they'll help you make sales 'every single day.' This addresses a potential financial objection and reinforces the value proposition. - 01:34–01:48 She emphasizes that if the viewer 'actually follow my roadmap, you're not going to want to' cancel, because 'it's going to start working before the trial even ends.' She concludes this segment by stating, 'Everybody wins,' and humorously adds that you won't need your boss anymore, implying financial independence. This reinforces the effectiveness and transformative power of the roadmap. - 01:48–02:06 She addresses another common objection: not feeling like an 'expert.' She uses a relatable analogy of a 'clogged sink' and a neighbor who found the 'secret to fixing his,' asking if you'd care if he wasn't a 'licensed plumber.' This simplifies the concept of expertise to simply being able to 'solve a problem,' making course creation feel achievable for anyone. This is a direct response to the previous beat's implied challenge of becoming an expert. - 02:06–02:15 The ad concludes with a clear call to action, reiterating the offer: 'if you want a 30-day trial and the free step-by-step guide on how to create a successful course, hit learn more.' This provides a direct next step for interested viewers, reinforcing the value and ease of access.

# Ad summary In a podcast-style ad, two men discuss the challenges faced by entrepreneurs and creators, highlighting the need to unlearn certain concepts for success. They touch on focusing efforts and creating valuable products by understanding customer needs. # Brand positioning Kajabi is presented as a platform that supports creators and entrepreneurs in building online businesses. The ad positions the brand as a resource for individuals looking to monetize their knowledge and expertise. By featuring candid discussions around unlearning misconceptions and focusing on specific problems, Kajabi aligns itself with practical, actionable solutions for those in the online business space. The brand is presented as a tool that empowers users to create valuable products tailored to customer needs. # Product Kajabi is not explicitly described in terms of features or functionality. The implied product offering is a platform for creators and entrepreneurs. It is presented to help users monetize their knowledge and expertise by building online businesses. The discussion implies that Kajabi helps users focus their efforts and create valuable products by understanding and addressing specific customer needs. The product addresses the difficulty of staying focused and creating products that meet actual customer demands, suggesting it helps overcome these barriers. # Visual style The ad maintains a polished, professional aesthetic with static shots and smooth transitions. The production quality is high, lending credibility to the speakers and the brand. The visual motif revolves around the interview setting, with both speakers framed similarly against neutral backgrounds. The pacing is conversational, matching the rhythm of the dialogue. # Hooks Spoken: 00:00–00:09: Male 1: What are three things that you think people come to you and they need to unlearn before they actually can achieve the success that they want to what they want as a creator or as an entrepreneur, somebody who's building an online business? Visual: 00:00–00:09: A man with tan skin and short dark hair sits in a brown armchair and speaks into a microphone. He wears a black sweater. Behind him is a wall with pale tan curtains and a green plant. In the upper-right corner is the white Kajabi logo. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad references the need for people to "unlearn" things, which acknowledges and addresses the initial misconceptions that creators and entrepreneurs may have when starting an online business. The question, "What are three things that you think people come to you and they need to unlearn before they actually can achieve the success that they want?" signals a core problem: Many people begin their online business journey with incorrect assumptions or beliefs that hinder their progress. # Value propositions - Over four and a half or five years that I acquired some knowledge that should be valuable. # Benefits - Achieve success as a creator or as an entrepreneur building an online business. # Features - The content is relevant to their interests - They know with 100% certainty what I'm going to get # Call to action None used. # Point of view - Expert 100% – Expert point of view is communicated by two men sitting down and discussing insights into the mindsets of creators and entrepreneurs as well as how people should create content and what to offer. # Storyline - 00:00–00:09 00:00–00:09: A man in a black sweater asks another man what the top three things are that people need to unlearn before they can achieve success as a creator or entrepreneur building an online business. - 00:09–00:17 00:09–00:17: A bald man in a black collared shirt, Justin Welsh, claims that people's knowledge is more valuable than they think. - 00:17–00:27 00:17–00:27: Justin gives an example of helping to build a healthcare business from its first dollar to $70 million in recurring revenue. - 00:27–00:35 00:27–00:35: Justin recalls beginning his consulting business and wondering what he could teach CEOs, given that he only ran sales. - 00:35–00:53 00:35–00:53: Justin recounts getting on calls and finding out that people were asking him basic questions, such as how to set up a demand generation funnel or how to hire their first SDR. This is meant to suggest to the viewer that even if something seems simple to them, it may be valuable to someone else. - 00:53–00:59 00:53–00:59: The first man confirms Justin's point about people not knowing what seems obvious to others until they actually know it. - 00:59–01:05 00:59–01:05: Justin reiterates that people have to unlearn that things that seem simple to them are difficult for other people. - 01:05–01:15 01:05–01:15: Justin identifies a second problem, which is that people are too attached to the idea that they are multifaceted. - 01:15–01:23 01:15–01:23: Justin explains that while people are multifaceted, they should remain relatively focused if they want to get attention online. - 01:23–01:45 01:23–01:45: Justin says that if you talk about SEO for flower shops one day and then discuss favorite Italian foods and photos of your kids the next, the content becomes so disconnected that people can't remember who the speaker is. - 01:45–01:48 01:45–01:48: The first man agrees and says it's important for people to know what the speaker represents. - 01:48–01:55 01:48–01:55: Justin elaborates that it's important to identify what problem the speaker solves, who they are, who they help, and what problem they solve. - 01:56–02:13 01:56–02:13: Justin suggests that people also put the cart before the horse when it comes to products. For example, they all want to launch courses because it seems easiest, but trading time for money is where they actually learn the stuff that goes into the product. - 02:13–02:17 02:13–02:17: Justin claims that you can't create a product unless you've helped hundreds of customers solve a particular problem. - 02:17–02:22 02:17–02:22: The first man asks Justin whether he thinks of himself as a brand, and asks how that has helped or hurt him. - 02:23–02:38 02:23–02:38: Justin says that he thinks of himself as a character, not a brand, and doesn't talk about anything unrelated to business, but that he does have strong opinions and different lenses through which information is pushed through. - 02:38–02:44 02:38–02:44: Justin closes by saying that he wants people to know what they're going to get when they engage with his content.

# Ad summary A dynamic video featuring two creators sharing their journey from struggling video production to successful online course creators using Kajabi, highlighting the platform's ease of use and ability to generate passive income, culminating in a free trial offer and roadmap. # Brand positioning Kajabi is presented as an all-in-one platform that simplifies the process of creating, launching, and scaling digital products and online courses. It aims to empower individuals to monetize their expertise and achieve financial freedom by automating business operations. The brand emphasizes ease of use, comprehensive features, and the ability to generate significant revenue without needing prior technical expertise or a large audience. It positions itself as a solution for entrepreneurs and creators looking to transition from service-based work to scalable digital product businesses, pushing against the norm of complex, fragmented tools. Its positioning is both functional (all-in-one, automated) and emotional (freedom, success, empowerment). # Product Kajabi is an all-in-one platform designed for individuals and businesses to create, market, and sell online courses, coaching programs, and other digital products. It works by providing a single ecosystem for hosting course content, managing email marketing, building landing pages, processing payments, and handling customer checkouts. The product is for anyone with expertise or a skill they wish to monetize, particularly those who are currently trading time for money (e.g., freelancers, service providers) and want to build a scalable, automated income stream. USPs include its comprehensive nature (eliminating the need for multiple tools), automation capabilities, and user-friendliness, allowing users to focus on content creation rather than technical complexities. The ad addresses the purchase barrier of perceived difficulty and lack of experience in creating digital products by offering a step-by-step roadmap and a free trial. # Visual style The ad features a hybrid visual style, blending polished commercial aesthetics with a dynamic, fast-paced, and slightly scrappy UGC feel. The editing is characterized by quick cuts (approximately 1-2 seconds per shot in many segments), jump cuts, and smooth transitions, maintaining a high energy level. Production quality is high, with clear audio and vibrant, well-lit visuals, but it incorporates elements like handheld camera work, selfie-style shots, and on-screen text overlays that mimic social media trends, giving it an authentic, relatable feel. Visual motifs include the use of vertical video framing, dynamic camera movements (tracking shots, zooms), and frequent on-screen text to emphasize key points. The pacing is generally fast, especially during the storytelling segments, and it shifts to a more direct, instructional pace during the product explanation and CTA. Audio-visual sync is strong, with cuts and text appearing precisely with spoken words and music beats. # Hooks Spoken: I'm going to show you the exact formula that we use to get 150,000 customers and $10 million in 18 months selling a digital product, even if nobody knows who you are. Text overlay: How to scale a Course Business / +150.0K / Course Students / in 18 months selling a digital product / even if nobody knows who you are. Visual: A wide-angle, slightly distorted shot shows Male 1, a light-skinned man in his late 20s to early 30s, wearing a dark green cardigan over a black t-shirt and light-colored pants, walking towards the camera on a path covered in autumn leaves. He holds a black briefcase with silver clasps in front of him. The background features trees with yellow and orange leaves, a body of water, and distant buildings under a bright sky. The camera is handheld and follows him, creating a dynamic, slightly shaky effect. / The shot is similar to the previous one, but Male 1 is now running towards the camera, holding the briefcase. The camera is still handheld and dynamic, moving with him. The autumn foliage is prominent, and the overall lighting is bright and natural. / A medium shot of Male 1, still running towards the camera, holding the briefcase. He gestures with his right hand as he speaks. The background remains the same autumn park setting. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle of entrepreneurs and freelancers who are 'trading time for money' and feeling trapped in 'soul-sucking projects' with 'endless rounds of revisions' just to 'scrape by.' This is explicitly stated by Male 2: 'We were doing fine, but we only made money for the hours we were actually working.' (00:25-00:29) and 'So, we were forced to take on soul-sucking projects, endless rounds of revisions. And say yes to every client request under the sun. All just to scrape by.' (00:29-00:40). Additionally, the ad addresses the perceived difficulty and lack of experience in creating digital products: 'We had put off creating a course for years because we thought it would be too much work and we didn't have enough experience to create our own digital product.' (03:16-03:23) # Value propositions - exact formula that we use to get 150,000 customers and $10 million in 18 months selling a digital product - completely free step-by-step guide - no matter what expertise you've developed, there is somebody out there who's willing to pay for the fast track to learn it - if we could do it once, we could do it a thousand times - built a system that could scale on its own with Kajabi - literally everything we needed, and it never had a single hiccup - simple to set up and we could run our entire business completely automated from anywhere in the world - simple, step-by-step checklist that shows you exactly how to create, launch, and scale your own digital product from scratch - free 30-day trial so you can build your first wins without even having to spend a dime - we want you to have a big win in the next 30 days - if it doesn't work, you lose nothing. But if it does, your life will never be the same. # Benefits - get 150,000 customers - $10 million in 18 months - selling a digital product - monetize your expertise - make money for the hours you were actually working (past problem, implied benefit of solution) - live off-grid (friend's course, implied lifestyle benefit) - relaxing baths (friend's lifestyle, implied benefit of solution) - everything changed (after first sale) - do it a thousand times (scalable success) - leave that unsupervised for two weeks straight (freedom) - made almost $30,000 that day, completely automated - run our entire business completely automated from anywhere in the world - go from where you're sitting right now to your first sale with a digital product - create, launch, and scale your own digital product from scratch - build your first wins without even having to spend a dime - have a big win in the next 30 days - it's a no-brainer to keep the $179 per month plan - you just made a sale - someone you've never met just bought something that you created based on your experience - your life will never be the same # Features - exact formula - step-by-step guide - course teaching people how to live off-grid - create engaging videos - system that could scale on its own - Kajabi - hosted our course - our email - our landing pages - our checkout - everything we needed - simple to set up - run our entire business completely automated - exact roadmap - simple, step-by-step checklist - video on how to cross it off - free 30-day trial - 5 Products (Kajabi Basic plan) - 2,500 Contacts (Kajabi Basic plan) - 1 Website (Kajabi Basic plan) - 1 Community (Kajabi Basic plan) - 1 Extra Admin User (Kajabi Basic plan) - 5 additional features (Kajabi Basic plan) # Call to action Click the button below. Start your 30-day free trial with Kajabi. Get your hands on that free roadmap. Follow the steps. We are going to help you get your very first sale online. Click the link. # Social proof - 150,000 customers (Male 1) - $10 Million in revenue (Male 1) - Congratulations! You made a sale. There's a new student in your course "The TikTok & Reels Creator Course" (Kajabi notification) - Spencer Russell Founder of Toddlers Can Read (Testimonial graphic) – built a seven-figure business helping toddlers learn to read. - Simran Kaur Founder of Girls That Invest (Testimonial graphic) – earning over $1 million per year teaching women how to invest. - Duke Baxter Founder of Zoned Sports Academy (Testimonial graphic) – turned his passion for baseball into an online coaching community that's generated over $3 million in revenue. - Quynh Nguyen Founder of Pink and Posey (Testimonial graphic) – reached thousands of students with her courses on creating paper flower art. - Fish Fischer Founder of Somatic Breathwork (Testimonial graphic) – earning more than $1.5 million annually teaching people somatic breathwork on Kajabi. # Point of view - Brand 100% – The ad is presented by the founders of a successful course business who are now promoting Kajabi, positioning themselves as successful users and advocates for the platform, thus acting as the brand's voice. # Storyline - 00:00–00:08 Male 1 introduces the formula for scaling a course business, claiming 150k customers and $10M in 18 months, even without prior recognition. This is intended to hook the audience with impressive results, establish the speaker's credibility, and create immediate curiosity about how such success was achieved. - 00:08–00:14 Male 1 promises a free step-by-step guide if viewers watch to the very end, showing a black briefcase. This builds anticipation and offers an incentive for continued engagement, setting up a value exchange. - 00:14–00:21 Female 1 introduces the origin story of their strategy, hinting at a dramatic past involving a kidnapping and a sailboat in Sweden. This moment aims to intrigue the viewer and set up a compelling narrative arc, suggesting a unique and exciting journey behind their success. - 00:21–00:29 Male 2 explains their past as a video production company, doing fine but only making money for the hours they actually worked. This establishes a relatable problem for many entrepreneurs and freelancers: the limitation of trading time for money, setting the stage for the solution. - 00:29–00:39 Male 2 describes the struggles of their old business, including 'soul-sucking projects,' 'endless rounds of revisions,' and saying yes to 'every client request' just to 'scrape by.' This deepens the pain point, evoking empathy from viewers who may experience similar frustrations in their own work. - 00:39–00:50 Male 2 reveals their friend had a course teaching how to live off-grid and made more than all three of them combined, while bragging about relaxing baths. This introduces the concept of online courses as a potential solution and highlights the stark contrast in lifestyle and income compared to their current struggles. - 00:50–00:57 Male 1, humorously shown in a bathtub, confirms they like baths and made the 'completely responsible decision' of closing down their production company and going 'all in' on building a course. A Google Maps listing for 'One Peak Creative' is shown with a 'CLOSED' stamp. This visually and verbally marks the turning point in their journey, reinforcing their commitment to the course business. - 00:58–01:04 Male 1, walking in a park, reiterates their success: 150,000 customers and $10 million in revenue within 18 months, with a graph visually confirming the revenue. This re-emphasizes the impressive results achieved after their pivot, providing concrete proof of concept. - 01:04–01:09 Male 1 asks 'How is that possible?' and promises to share 'the three biggest secrets' they learned so the viewer can do the exact same thing. This re-engages the audience, promising valuable, actionable information that directly addresses their initial curiosity. - 01:09–01:13 Female 1, in a forest setting, introduces 'Secret #1' which they discovered from a 'toilet demonstration in the woods.' This quirky introduction aims to capture attention and make the learning process seem unconventional and interesting. - 01:13–01:29 Female 1 reminds the audience of their friend's off-grid course and explains how a toilet demonstration led to the realization that anyone with expertise can create a valuable course. This connects back to the earlier narrative and explains the core insight of Secret #1: the universal value of specialized knowledge. - 01:29–01:54 Female 1 elaborates on Secret #1, stating that 'No matter what expertise you've developed, there is somebody out there who's willing to pay for the fast track to learn it.' She uses a plumber analogy to illustrate that formal credentials aren't necessary for valuable knowledge, then reveals their own monetized skill was 'how to create engaging videos.' This validates the idea of monetizing any skill and directly links it to their own success. - 01:54–02:26 Male 2, sitting on an inflatable raft on a lake, introduces 'Secret #2,' describing it as 'life-changing.' He recounts celebrating their course launch with a 'tiny audience, no money,' when his phone buzzed with a Kajabi sale notification. He emphasizes that someone who didn't know them bought their course, making them feel like they 'discovered fire.' This introduces the second secret: the power of passive sales and the emotional impact of the first independent sale. - 02:26–02:47 Male 1, shown running, then in the back of a car with a bag over his head, introduces 'Secret #3,' calling it 'probably the most important.' He describes being 'kidnapped' by his friends for a spur-of-the-moment sailing trip to Sweden, but panicking about leaving his entire course business unsupervised. This introduces the third secret: automation, framed through a humorous but relatable problem of business owners feeling tied to their work. - 02:47–03:02 Male 1, now in a sauna, explains he decided to 'let go' and enjoy the experience. Three days into the trip, he checked sales and found they had made almost $30,000 'completely automated.' This reveals the third secret: the ability to generate significant passive income through automation, providing concrete evidence of financial freedom. - 03:02–03:08 Male 1 explains this automation was possible because they built a system that could 'scale on its own with Kajabi.' This directly links the solution of automation and passive income to the Kajabi platform. - 03:08–03:16 Visuals show Kajabi's interface, highlighting course hosting, email, landing pages, and checkout, while Male 1 states Kajabi handled 'literally everything we needed' without a 'single hiccup.' This showcases Kajabi's all-in-one functionality and reliability, addressing potential concerns about complexity. - 03:16–03:30 Male 1 explains they had put off creating a course for years due to perceived work and lack of experience, but Kajabi made it simple to set up and run their business 'completely automated from anywhere in the world.' This addresses common objections and reinforces the platform's ease of use and the freedom it offers. - 03:30–03:40 Female 1, now at a desk, reminds viewers of the promised roadmap and offers to show them how to go from 'where you're sitting right now to your first sale with a digital product.' This reiterates the value proposition and creates a direct, empowering call to action. - 03:40–03:57 Female 1 presents 'The Course Creator Roadmap,' a simple, step-by-step checklist with videos, showing how to create, launch, and scale a digital product from scratch. This details the free offer, demonstrating its comprehensive nature and value. - 03:57–04:07 Female 1 announces a partnership with Kajabi, offering a 'free 30-day trial' to build their first course without spending a dime. This introduces the main offer, removing financial barriers and encouraging immediate action. - 04:07–04:13 Female 1 addresses potential skepticism, asking 'You're probably thinking this sounds too good to be true. What's the catch?' This acknowledges and attempts to overcome common objections by being transparent. - 04:13–04:25 Female 1 explains the 'catch': they want users to have a 'big win' in 30 days so it's a 'no-brainer' to keep the $179 per month plan, but warns the offer 'will not be around for long.' This provides transparency about the business model, creates urgency, and justifies the free trial as a strategic move. - 04:25–04:39 Female 1 paints a vivid picture of future success: waking up 30 days from now, checking your phone, and seeing a 'Congratulations! You made a sale' notification, emphasizing selling something you created based on your experience. This uses visualization to create an emotional appeal and help the audience envision their desired outcome. - 04:39–05:16 Female 1 showcases multiple successful Kajabi users (Spencer, Simran, Duke, Quynh, Fish) who built businesses around diverse passions, highlighting their impressive revenue and impact. This provides strong social proof, inspires the viewer, and demonstrates the broad applicability of Kajabi for various types of expertise. - 05:16–05:25 Female 1 summarizes the common thread among these successful creators: teaching and inspiring their audience based on their own lived experiences, and that 'thousands of people' are excited to learn from 'your experience.' This empowers the viewer, reinforcing the core value proposition that their unique knowledge is valuable and marketable. - 05:25–05:32 Female 1 states that achieving this success 'all starts with taking this one simple step right now' and tells viewers 'here's what to do.' This builds to the final call to action, emphasizing simplicity and immediacy. - 05:32–05:51 Female 1 gives clear calls to action: 'Click the button below,' 'Start your 30-day free trial with Kajabi,' 'Get your hands on that free roadmap,' and 'follow the steps.' She promises that 'within the next 30 days, we are going to help you get your very first sale online.' She concludes with a risk-reversal statement ('if it doesn't work, you lose nothing') and a final encouragement ('your life will never be the same'). This provides a clear, multi-faceted call to action with a strong promise and minimal perceived risk.

# Ad summary The ad features two creators who share their journey from struggling with a video production company to successfully launching and scaling online courses using Kajabi. They present three "secrets" to their success, emphasizing the ease of creating and automating digital products with Kajabi. The ad concludes by offering a free "Course Creator Roadmap" and a 30-day free trial of Kajabi, encouraging viewers to start their own digital product business. # Brand positioning Kajabi is presented as an all-in-one, user-friendly platform that empowers individuals to transform their expertise into profitable digital products, specifically online courses. The brand aims to occupy the space of an essential partner for aspiring and established creators, simplifying the complex process of creating, launching, and scaling an online business. It aligns with values of entrepreneurship, financial freedom, and leveraging personal experience for income. Kajabi pushes against the norm of needing multiple tools or extensive technical knowledge, positioning itself as a seamless, automated solution that handles everything from course hosting to email marketing and checkout. Its positioning is primarily functional, emphasizing ease of use, automation, and comprehensive features, but also emotional, promising the freedom and success that comes with a thriving digital product business. # Product The ad promotes two main offerings: 1. The Course Creator Roadmap: This is described as a "simple, step-by-step checklist" that shows users "exactly how to create, launch, and scale your own digital product from scratch." Each item on the checklist includes a video tutorial to make completion "as easily as possible." It's positioned as a free resource to guide aspiring creators. 2. Kajabi Platform: Kajabi is presented as the "same platform that powers our entire business" and the "one service" that hosted their course, email, landing pages, and checkout, "literally everything we needed." It's highlighted for its ability to "scale on its own" and run a business "completely automated from anywhere in the world" without a "single hiccup." The ad emphasizes its comprehensive nature, simplifying the process of building and managing a digital product business. It's for anyone looking to monetize their expertise by creating online courses or other digital products, especially those who feel overwhelmed by the technical aspects or lack experience. The core features mentioned for the free trial include "5 Products," "2,500 Contacts," "1 Website," "1 Community," "1 Extra Admin User," and "5 additional features." The ad addresses the purchase barrier of complexity and lack of experience by offering a clear roadmap and a free trial of an all-in-one solution. # Visual style The ad employs a hybrid visual style, blending polished, high-quality commercial production with elements that evoke a more authentic, UGC-like feel. The editing rhythm is generally fast-paced with quick cuts, especially during the storytelling segments, to maintain engagement and convey a dynamic narrative. Production quality is high, with clear visuals and professional lighting, but the use of handheld camera movements, direct address, and casual settings (park, forest, sauna) gives it an approachable, relatable vibe. Visual motifs include frequent use of text overlays to highlight key phrases and statistics, and picture-in-picture elements to illustrate stories or show product interfaces. Pacing is consistently quick, with cuts often timed to voiceover beats or sound effects, creating a lively and engaging flow. The audio-visual sync is precise, with text and visual elements appearing in perfect harmony with the spoken narrative. # Hooks Spoken: If you've talked yourself out of selling a digital product 100 times, this is for you. Text overlay: How to start an Online Course / talked yourself / a digital / 100 times, Visual: A medium shot of Female 1 (long, wavy reddish-brown hair, light skin, wearing a green button-up sweater and light blue jeans, white sneakers) standing in a grassy park. She gestures with open hands. In the background, there's a body of water, buildings, and trees with autumn foliage. The camera is stationary, eye-level, third-person. # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the common hesitation and self-doubt people experience when considering starting an online course or digital product business, implying a fear of failure or lack of confidence in their own expertise, as stated by "If you've talked yourself out of selling a digital product 100 times". # Value propositions - If you've talked yourself out of selling a digital product 100 times, this is for you. - No matter what expertise you've developed, there is somebody out there who's willing to pay for the fast track to learn it. - We knew that if we could do it once, we could do it a thousand times. - We had made almost $30,000 that day, completely automated. - by having everything in one place, it was simple to set up - build your first win without even having to spend a dime # Benefits - go from zero to over 100,000 students in 18 months - made more than all three of us combined - run our entire business completely automated from anywhere in the world - get your very first sale online - your life will never be the same - build your first win without even having to spend a dime # Features - Course Creator Roadmap" is a "simple, step-by-step checklist" - Each item on the checklist "includes a video" - Kajabi hosts "our course, our email, our landing pages, our checkout" - Kajabi is "the one service" for everything needed - Kajabi Basic Free 30-day trial includes: "5 Products" - Kajabi Basic Free 30-day trial includes: "2,500 Contacts" - Kajabi Basic Free 30-day trial includes: "1 Website" - Kajabi Basic Free 30-day trial includes: "1 Community" - Kajabi Basic Free 30-day trial includes: "1 Extra Admin User" - Kajabi Basic Free 30-day trial includes: "5 additional features." # Call to action Click the button below. Start your 30-day free trial with Kajabi. Get your hands on that free roadmap. Click the link and I'll see you in there. # Social proof - I took a course from zero to over 100,000 students in 18 months." – Female 1 (Creator) - Within 18 months, we had almost 150,000 customers and had done over $10 million in revenue." – Male 1 (Creator) - We had made almost $30,000 that day, completely automated." – Male 1 (Creator) - Spencer, who used Kajabi to build a seven-figure business helping toddlers learn to read." – Female 1 (Narrator, referencing Spencer Russell, Founder of Toddlers Can Read) - Simran. She's earning over $1 million per year teaching women how to invest." – Female 1 (Narrator, referencing Simran Kaur, Founder of Girls That Invest) - Duke, who turned his passion for baseball into an online coaching community that's generated over $3 million in revenue." – Female 1 (Narrator, referencing Duke Baxter, Founder of Zoned Sports Academy) - Quynh, who's reached thousands of students with her courses on creating paper flower art." – Female 1 (Narrator, referencing Quynh Nguyen, Founder of Pink and Posey) - Fish, who's earning more than $1.5 million annually teaching people somatic breathwork on Kajabi." – Female 1 (Narrator, referencing Fish Fischer, Founder of Somatic Breathwork) # Point of view - Customer 60% – The ad primarily tells the story from the perspective of the creators (Female 1 and Male 1) who were once struggling entrepreneurs and are now successful, making them relatable "customers" of the Kajabi solution. Their personal anecdotes, struggles, and triumphs are central. - Brand 40% – The ad also features direct brand messaging from Kajabi, highlighting its features, benefits, and showcasing other successful users of the platform. This is communicated through the narrators' endorsement of Kajabi and the visual presentation of the platform's capabilities and testimonials. # Storyline - 00:00–00:03 Female 1, standing in a park, directly addresses the viewer, asking "If you've talked yourself out of selling a digital product 100 times, this is for you." This sets up a relatable problem for the target audience and immediately positions the ad as a solution. The tone is friendly and empathetic. - 00:03–00:08 Female 1 continues, sharing her personal success: "I took a course from zero to over 100,000 students in 18 months." This establishes her credibility and the potential for significant results, creating aspiration. Text overlays reinforce the numbers, adding visual proof. - 00:08–00:10 Female 1 promises to share "exactly how I did it for free," building anticipation and offering immediate value. Her confident and encouraging tone suggests she's a mentor. - 00:10–00:17 Female 1 transitions to a pier, stating, "But first, we need to understand where the strategy came from. A story involving a kidnapping and a sailboat in Sweden." This uses a dramatic, intriguing hook to capture attention and introduce the origin story of their success, shifting the narrative to a more adventurous, mysterious tone. Visuals of a newspaper headline and a sailboat reinforce the story. - 00:17–00:25 Male 1, standing in a park with two friends, explains their past: "Three years ago, my two best friends and I were running a video production company. We were doing fine, but we only made money for the hours we were actually working." This establishes their prior struggle with a time-for-money business model, creating a relatable pain point for many entrepreneurs. The tone is reflective and slightly frustrated. - 00:25–00:30 Male 1, now wearing Minnie Mouse ears and holding a camera, continues: "So we were forced to take on soul-sucking projects... and the rounds of revisions." This visually emphasizes the "soul-sucking" nature of their previous work, using humor and exaggerated facial expressions to convey the drudgery. - 00:30–00:35 Male 1, with a foot being placed on his lap, adds: "And say yes to every client request under the sun, all just to scrape by." This further illustrates the lack of control and financial struggle, using a humorous visual to highlight the indignity of their situation. His expression is one of discomfort and resignation. - 00:35–00:46 Male 1, now in a forest, explains the turning point: "The worst part? Our good friend had a course teaching people how to live off-grid, and he made more than all three of us combined, all while bragging about how many relaxing baths he took in a week." This introduces the concept of online courses as a superior business model, highlighting the friend's success and the stark contrast to their own struggles, creating envy and curiosity. A picture-in-picture shows the friend building a teepee and a text overlay shows a comment about his earnings. - 00:46–00:54 Male 1, now in a bathtub with a rubber duck, humorously recounts their decision: "We like baths, so we made the completely responsible decision of closing down our production company and going all in on building a course." This uses self-deprecating humor to show their commitment to the new venture, making the decision feel bold and relatable. A Google Maps listing for their old company with a "CLOSED" stamp visually confirms the pivot. - 00:54–01:00 Male 1, walking in a park, reveals their success: "Within 18 months, we had almost 150,000 customers and had done over $10 million in revenue." This provides concrete evidence of their success, validating their decision and inspiring the viewer. A graph overlay visually represents the revenue growth. - 01:00–01:05 Male 1, in a close-up, asks: "How was that possible? I'm going to share the three biggest secrets we learned along the way, so you can do the exact same thing." This directly engages the viewer, promising to reveal the actionable insights behind their success, maintaining a helpful and empowering tone. - 01:05–01:10 Female 1, carrying an orange bucket in a forest, introduces the first secret: "We discovered the first secret from a toilet demonstration in the woods." This uses a quirky, unexpected visual and statement to grab attention and introduce the first key learning. Text overlay "SECRET #1" reinforces the structure. - 01:10–01:14 Female 1, sitting on the bucket, elaborates: "Remember our friend who started a course teaching people how to live off-grid? He invited us to a retreat that he held for his students." This connects back to the earlier story, providing context for the "toilet demonstration." - 01:14–01:25 Female 1 continues: "We had spent years thinking about creating a course but never believed we had anything valuable enough to offer. And about halfway through a demonstration on how their toilets burn **** so it doesn't pile up..." This highlights a common self-doubt among aspiring creators (lack of valuable expertise) and uses a humorous, slightly shocking anecdote to lead into the realization. - 01:25–01:32 Female 1, with a lightbulb animation appearing above her head, states: "I had a realization. No matter what expertise you've developed, there is somebody out there who's willing to pay for the fast track to learn it." This reveals "Secret #1": the value of one's expertise, even seemingly niche or unusual, and the market demand for it. The tone is insightful and encouraging. - 01:32–01:38 Female 1, walking with the orange bucket, concludes the first secret: "It turns out we already had a skill that over 150,000 people were willing to pay us to learn." This reinforces the idea that valuable skills are often overlooked, connecting it back to their own success. - 01:38–01:43 Male 1, sitting on an inflatable raft on a lake with a laptop, introduces the second secret: "The second secret was the most life-changing, and I will never forget how it happened." This builds suspense and emphasizes the significance of the next secret. Text overlay "SECRET #2" appears. - 01:43–01:54 Male 1 explains: "We decided to take the day off and float on the lake to celebrate the launch of our course. We had a tiny audience, no money, and we were all laughing about how dumb we were to go all in on this course." This sets the scene for a pivotal moment, highlighting their initial uncertainty and the risk they took. - 01:54–02:05 Male 1's phone buzzes with a "Kajabi Congratulations! You made a sale." notification. He exclaims: "Congratulations. You made a sale. For the first time ever, someone who didn't know us and didn't owe us anything bought our course. We knew that if we could do it once, we could do it a thousand times." This reveals "Secret #2": the power of a scalable digital product to generate sales from unknown customers, validating their business model and showing its potential for exponential growth. The notification visually confirms the sale. - 02:05–02:11 Male 1, walking on a sidewalk with autumn trees, introduces the third secret: "The third secret is probably the most important. One year after making our very first sale ever..." This builds anticipation for the final, most crucial insight. Text overlay "SECRET #3" appears. - 02:11–02:17 Male 1 is "kidnapped" by a friend and thrown into a car: "I was kidnapped on the way to my car. My two best friends decided it would be funny to surprise me with a spur-of-the-moment trip to go sailing in Sweden." This uses a humorous, dramatic re-enactment of the "kidnapping" mentioned earlier, adding a personal and entertaining touch to the story. - 02:17–02:26 Male 1, in the car, expresses panic: "But instead of being excited, I panicked. I had an entire course business to run. How was I supposed to leave that unsupervised for two weeks straight?" This highlights the fear of leaving a business unattended, a common concern for entrepreneurs, setting up the problem that "Secret #3" will solve. His facial expression is one of genuine panic. - 02:26–02:35 Male 1, now in a sauna, recounts his decision: "But I decided to let go and enjoy the experience. Three days in, we are sitting in a sauna somewhere off the coast of Stockholm, and I decided to check on our sales." This shows him overcoming his fear and trusting the system, leading to the discovery of the third secret. A picture-in-picture shows him and his friends laughing on a sailboat. - 02:35–02:41 Male 1 checks his laptop, revealing significant earnings: "We had made almost $30,000 that day, completely automated." This provides concrete proof of the automated income, directly addressing the pain point of needing to be constantly working. A revenue dashboard overlay confirms the amount. - 02:41–02:46 Male 1 asks: "So how is that possible? All because we had built a system that could scale on its own with Kajabi." This explicitly names Kajabi as the solution and the key to automation and scalability. The Kajabi logo appears. - 02:46–02:54 Male 1 details Kajabi's capabilities: "The one service hosted our course, our email, our landing pages, our checkout, literally everything we needed. And it never had a single hiccup." This emphasizes Kajabi's all-in-one nature and reliability, directly addressing the complexity and technical barriers. Visuals show Kajabi's interface for course content, email reports, and checkout pages. - 02:54–03:09 Male 1 reflects on their past hesitation: "We had put off creating a course for years because we thought it would be too much work, and we didn't have enough experience to create our own digital product. But by having everything in one place, it was simple to set up, and we could run our entire business completely automated from anywhere in the world." This directly addresses common objections and fears of potential users, positioning Kajabi as the enabler for overcoming these challenges. - 03:09–03:18 Female 1, now in an indoor setting, returns to address the viewer directly: "Now, earlier, I promised that if you stuck with me to the end, I'd give you the exact roadmap that we use to go from where you're sitting right now to your first sale with a digital product. You ready for it?" This re-engages the viewer, reminds them of the promised value, and builds excitement for the offer. Her tone is direct and enthusiastic. - 03:18–03:36 Female 1 introduces the "Course Creator Roadmap": "We have taken all of the lessons that led to eight figures and boiled it down into a simple, step-by-step checklist that shows you exactly how to create, launch, and scale your own digital product from scratch. Each item on the checklist includes a video on how to cross it off as easily as possible." This details the free product, highlighting its comprehensiveness and ease of use. Visuals show the roadmap document and a grid of video lessons. - 03:36–03:47 Female 1 introduces the Kajabi free trial: "And to give you the best shot, we've partnered with Kajabi, the same platform that powers our entire business, to give you a free 30-day trial so you can build your first win without even having to spend a dime." This presents the core offer, linking it directly to the platform used by the successful creators and emphasizing the risk-free nature. A graphic of the Kajabi Basic free trial details appears. - 03:47–03:55 Female 1 adds urgency and paints a picture of success: "But this offer will not be around for long. So just imagine this: 30 days from now, you wake up, you check your phone, and you see this notification." This creates FOMO and uses vivid imagery to help the viewer visualize their future success. - 03:55–04:06 A "Kajabi Congratulations! You made a sale." notification appears on screen. Female 1 exclaims: "Congratulations. You just made a sale. Someone you've never met just bought something that you created based on your experience. And if you can do it once, you can do it a thousand times." This delivers on the promised outcome, reinforcing the emotional payoff and scalability. - 04:06–04:55 Female 1 presents multiple testimonials: "Like Spencer, who used Kajabi to build a seven-figure business helping toddlers learn to read. Then there's Simran. She's earning over $1 million per year teaching women how to invest. Or Duke, who turned his passion for baseball into an online coaching community that's generated over $3 million in revenue. Or maybe Quynh, who's reached thousands of students with her courses on creating paper flower art. Finally, there's Fish, who's earning more than $1.5 million annually teaching people somatic breathwork on Kajabi. A common thread between these creators? They're teaching and inspiring their audience based on their own lived experiences." This provides strong social proof from diverse successful creators, demonstrating the broad applicability and potential of Kajabi. Each testimonial includes a picture of the person and their achievement. - 04:55–05:16 Female 1 delivers the final call to action: "But it all starts with taking this one simple step right now. So here's what to do. Click the button below. Start your 30-day free trial with Kajabi. Get your hands on that free roadmap. And then just follow the steps. And within the next 30 days, we are going to help you get your very first sale online. And if it doesn't work, you lose nothing. But if it does, your life will never be the same. I can promise you that. So click the link and I'll see you in there." This provides clear, actionable steps, reiterates the offer, emphasizes the no-risk proposition, and promises a transformative outcome, ending with a direct invitation.

# Ad summary A woman introduces 'The Course Creator Roadmap' and the Kajabi platform, designed to help creators launch and scale digital products. She highlights the roadmap's step-by-step guidance and Kajabi's all-in-one capabilities, showcasing multiple success stories of creators who have achieved significant earnings or reach. The ad concludes with a call to action for a free 30-day trial of Kajabi and access to the roadmap, promising a transformative experience. # Brand positioning Kajabi is presented as a comprehensive, empowering platform for digital product creators. It positions itself as the essential tool for turning expertise into a profitable online business, emphasizing ease of use, scalability, and proven success. It aligns with values of entrepreneurship, financial independence, and sharing knowledge. It pushes against the complexity and fragmentation of building an online business by offering an all-in-one solution. The positioning is both functional (all-in-one platform, step-by-step roadmap) and emotional (empowerment, achieving dreams, financial freedom). # Product The ad promotes 'The Course Creator Roadmap' and the Kajabi platform. The Course Creator Roadmap is a simple, step-by-step checklist designed to show users exactly how to create, launch, and scale their own digital product from scratch. It is for aspiring or current creators who want to monetize their knowledge, and its USP is boiling down 'all of the lessons that led to eight figures' into an actionable guide, addressing the barrier of not knowing where to start or how to scale. The Kajabi Platform is an all-in-one platform that powers online businesses, specifically for digital product creators. It is for anyone looking to build and scale their online courses, coaching, or other digital offerings. The ad highlights its role in enabling users to build a seven-figure business, earn a million dollars per year, or reach thousands of students. It offers a free 30-day trial with core features like 5 products, 2,500 contacts, 1 website, 1 community, 1 extra admin user, and 5 additional features, addressing the barrier of needing multiple tools or significant upfront investment. # Visual style Polished commercial with a direct-to-camera, influencer-style presentation. The editing rhythm is moderately paced, with cuts primarily driven by the speaker's emphasis and the introduction of visual aids. Production quality is high-end, featuring good lighting, clear audio, and professional graphics, aiming for a trustworthy and aspirational tone. Visual motifs include the consistent medium shot of the speaker and the dynamic appearance of graphics above her head. Pacing is consistent, maintaining engagement without feeling rushed. Audio-visual sync is strong, with graphics and text appearing precisely when mentioned by the speaker. # Hooks Spoken: We have taken all of the lessons that led to eight figures and boiled it down into a simple step-by-step checklist Text overlay: How to create, launch & scale a course / We have taken / all of the lessons / that led to eight / figures and boiled Visual: Medium shot of a young adult white female with long wavy auburn hair, wearing a black v-neck top and blue jeans, sitting at a light wooden table. She is smiling and gesturing with both hands. The background is a modern, well-lit room with framed art on the wall and a couch. Camera is stationary, tripod-mounted, eye-level, third-person POV. Text overlays appear and disappear. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies the pain point of not knowing how to start, launch, or scale a digital product business, or the complexity involved in doing so. The phrases 'how to create, launch & scale a course' and 'from scratch' highlight the challenge of starting without clear guidance. # Value propositions - all of the lessons that led to eight figures - the same platform that powers our entire business - free 30-day trial - lose nothing # Benefits - build your first win without even having to spend a dime - if you can do it once, you can do it a thousand times - get your very first sale online - your life will never be the same # Features - simple step-by-step checklist - how to create, launch, and scale your own digital product from scratch - 30-day trial - 5 Products - 2,500 Contacts - 1 Website - 1 Community - 1 Extra Admin User - 5 additional features # Call to action Click the button below. Start your 30-day free trial with Kajabi. Get your hands on that free roadmap. click the link # Social proof - We have taken all of the lessons that led to eight figures" – Female 1 (Brand Representative) - Spencer Russell... used Kajabi to build a seven-figure business helping toddlers learn to read." – Female 1 (Brand Representative) - Simran Kaur... earning over a million dollars per year teaching women how to invest." – Female 1 (Brand Representative) - Duke Baxter... generated over $3 million in revenue." – Female 1 (Brand Representative) - Quynh Nguyen... reached thousands of students with her courses on creating paper flower art." – Female 1 (Brand Representative) - Fish Fischer... earning more than $1.5 million annually teaching people somatic breathwork on Kajabi." – Female 1 (Brand Representative) # Point of view - Brand 100% – The entire ad is presented by a brand representative, speaking directly to the audience, introducing brand products, and showcasing brand-affiliated success stories. # Storyline - 00:00–00:04 A friendly woman introduces 'The Course Creator Roadmap,' explaining it distills lessons from eight-figure businesses. The intention is to immediately establish credibility and value, positioning the roadmap as a shortcut to success. The woman speaks directly to the camera, creating a personal, expert-led perspective with an enthusiastic tone. This sets the stage for the solution. - 00:04–00:07 The woman gestures as a digital product (the roadmap) appears, showing its cover and internal pages. She states it's a 'simple step-by-step checklist.' This visually reinforces the product and its core benefit (simplicity, guidance), continuing the expert-led, enthusiastic tone. It progresses the narrative by introducing the primary tool. - 00:07–00:11 The woman explains the roadmap shows 'exactly how to create, launch, and scale your own digital product from scratch.' A grid of video thumbnails, presumably from the course, appears. This details the scope and comprehensiveness of the product, further building value. The expert perspective is maintained, emphasizing practical application. - 00:11–00:13 The woman mentions 'script your content' as a key phase, with a specific course module appearing. This highlights a specific, potentially challenging step that the roadmap simplifies. The tone remains encouraging, reinforcing the expert's guidance. - 00:13–00:18 The woman transitions to introducing Kajabi, stating they've partnered with it to give users 'the best shot.' The Kajabi logo appears, and she explains it's the same platform powering 'our entire business.' This introduces the underlying platform and leverages the brand's own success as social proof, shifting slightly to a brand-endorsed perspective. - 00:18–00:22 A graphic detailing Kajabi's free 30-day trial appears, listing core features. The woman explains this allows users to 'build your first win without even having to spend a dime.' This presents a low-risk entry point and a clear benefit, maintaining an encouraging, brand-aligned tone. - 00:22–00:25 The woman emphasizes, 'if you can do it once, you can do it a thousand times,' with an encouraging gesture. This inspires confidence and highlights the scalability potential, reinforcing the emotional benefit of long-term success. - 00:25–00:31 The woman introduces 'Spencer Russell' (Founder of Toddlers Can Read), whose image and details appear. She states he used Kajabi to build a 'seven-figure business helping toddlers learn to read.' This provides concrete social proof and a relatable success story, shifting to a customer testimonial perspective (though presented by the brand). - 00:31–00:36 She introduces 'Simran Kaur' (Founder of Girls That Invest), whose image appears. She states Simran is 'earning over a million dollars per year teaching women how to invest.' Another strong social proof example, broadening the types of successful creators. - 00:36–00:43 She introduces 'Duke Baxter' (Founder of Zoned Sports Academy), whose image appears. She states he 'turned his passion for baseball into an online coaching community that's generated over $3 million in revenue.' Yet another diverse success story, emphasizing passion monetization. - 00:43–00:48 She introduces 'Quynh Nguyen' (Founder of Pink and Posey), whose image appears. She states Quynh 'reached thousands of students with her courses on creating paper flower art.' This highlights reaching a broad audience with niche skills. - 00:48–00:55 She introduces 'Fish Fischer' (Founder of Somatic Breathwork), whose image appears. She states he's 'earning more than $1.5 million annually teaching people somatic breathwork on Kajabi.' This provides a final, perhaps most surprising, example of diverse and high-earning success. - 00:55–01:00 The woman asks, 'A common thread between these creators?' and answers, 'They're teaching and inspiring their audience based on their own lived experiences.' This synthesizes the social proof, highlighting the core value proposition of sharing personal expertise. - 01:00–01:05 She uses Fish Fischer as an example: 'So if Fish can grow a massive business teaching people how to breathe...' This sets up a comparative, inspiring statement, using a slightly humorous but empowering tone. - 01:05–01:10 ...I'm positive there are thousands of people out there who are excited to learn from your experience.' This directly addresses the viewer, validating their potential and encouraging them to act. - 01:10–01:14 She states, 'But it all starts with taking this one simple step right now.' This builds urgency and directs the viewer towards the CTA. - 01:14–01:16 She says, 'So here's what to do. Click the button below.' This is a clear, direct call to action. - 01:16–01:19 The Kajabi free trial graphic reappears. She instructs, 'Start your 30-day free trial with Kajabi.' This reiterates the offer and the platform. - 01:19–01:21 The roadmap graphic reappears. She says, 'Get your hands on that free roadmap.' This reiterates the other offer. - 01:21–01:26 The grid of course modules reappears. She says, 'And then just follow the steps. And within the next 30 days, we are going to help you get your very first sale online.' This provides a clear timeline and a tangible, exciting outcome. - 01:26–01:30 She addresses potential risk: 'And if it doesn't work, you lose nothing.' This mitigates risk and reinforces the no-lose proposition. - 01:30–01:33 She offers a powerful promise: 'But if it does, your life will never be the same. I can promise you that.' This provides a strong emotional payoff and future pacing. - 01:33–01:35 She concludes with a final CTA: 'So click the link and I'll see you in there.' This reinforces the action and creates a personal connection.

# Ad summary This ad showcases the brand Cofounder, presenting it as a tool that assists individuals with expertise in creating a solid business plan. The ad emphasizes the product's user-friendly interface and its ability to tailor to your specific expertise. The ad utilizes onscreen text in a simulated app interface to outline the key points and direct the viewer to begin a free conversation. # Brand positioning The ad positions Cofounder as a supportive partner for experts looking to turn their knowledge into a viable business. Rather than focusing on generic business advice, Cofounder is presented as a tool that provides personalized guidance through relevant questions and business development planning tailored to the user's expertise. The brand offers a functional benefit, offering a streamlined process for experts to monetize their knowledge effectively. Cofounder is not just about starting a business, it's about strategically positioning and packaging your knowledge in a way that it can be easily shared and monetized. # Product Cofounder is presented as a business planning tool that uses a series of guided questions to help experts turn their knowledge into a business. The product allows users to map out their business plan together, defining the main goal for building the business, topic or area to focus on teaching or sharing, and defining the audience they most want to help. It helps experts determine how they would like to share their solution (1:1 coaching, a course, a workshop, or something else). The goal is to build a plan specific to the user's expertise, and offer a roadmap to the user's first dollar. Once implemented, the app can help the user set up a 1:1 coaching offer, create a 3-email nurture sequence, and build a pricing page for your coaching offer. # Visual style The ad has a clean, minimalist aesthetic with a focus on clear text overlays and user-friendly interfaces. The editing is smooth with static shots. The color palette is neutral, with a mix of white, grey, and light wood tones. The production quality is polished, giving a professional and trustworthy feel. The pacing is moderate, with cuts timed to the voiceover. The cuts, text, and product actions are timed to voiceover lines. # Hooks Spoken: 00:00–00:02: You've got the expertise. Text overlay: 00:00–00:02: You've got the expertise. Visual: 00:00–00:02: Medium shot of an Asian woman in her 40s, wearing a gray collared shirt, sitting at a light wood table. She is looking down at a laptop with a contemplative expression. The background is blurred, showing a window and light wood wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of having expertise but not knowing how to monetize it, with the question, “But you're stuck on…” followed by common challenges such as identifying your target audience, pricing your services, and deciding what to build. # Value propositions - Cofounder interviews you like a real co-founder would. # Benefits - Turns your expertise into a business - Maps out your business plan - Provides a clear roadmap - Helps you define your goals and audience # Features - Guided questions for business planning - Roadmap to your first dollar - Templates for setting up coaching offers - Email nurture sequences - Pricing page builders # Call to action Start your first conversation for free # Social proof - None used # Point of view - Brand 100% – The ad conveys the official brand messaging with scripted lines and product demos. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a woman at a laptop looking thoughtful, accompanied by the text overlay “You’ve got the expertise.” This sets the stage by acknowledging the viewer’s existing skills. - 00:02–00:06 00:02–00:06: The woman then looks frustrated, and the text overlay “But you’re stuck on…” appears, followed by questions such as “Who is it for?”, “How do I price it?”, and “What should I build?” These questions highlight the common challenges faced when trying to monetize expertise, shifting the focus to the viewer's potential pain points. - 00:06–00:09 00:06–00:09: The screen transitions to a laptop displaying the text “What if someone just asked you the right questions?” This poses a hypothetical solution, suggesting a simpler path to business planning. - 00:09–00:10 00:09–00:10: The scene cuts to a simulation of Cofounder. This transition shifts the narrative to introducing the product and its intended function. - 00:10–00:16 00:10–00:16: The ad displays an interface with the text “Cofounder interviews you like a real co-founder would,” followed by various questions a business partner would ask. The questions appear in a mock chat interface, illustrating the planning process. - 00:17–00:27 00:17–00:27: The interface continues to populate with more questions and action steps that Cofounder might suggest. This highlights the brand's value, emphasizing that the product will help to build a plan specific to YOUR expertise. - 00:27–00:30 00:27–00:30: A split screen shows two women in a virtual coaching session, with a mock calendar entry that shows “1:1 Coaching Session with Cat”. This visually supports the value proposition by showing a potential outcome: a user with a client. - 00:31–00:36 00:31–00:36: The ad closes with the Cofounder logo, and the text “Start your first conversation for free.” This serves as a direct call to action, inviting viewers to engage with the product.

# Ad summary This ad promotes Kajabi, an all-in-one platform for experts to build and grow their online businesses. The ad uses a visual metaphor of a stack of colored blocks representing different business components like courses, coaching, newsletters, and communities. As the ad progresses, each block expands to reveal Kajabi's interface for managing that specific function, highlighting the platform's comprehensive capabilities. # Brand positioning Kajabi is presented as an all-in-one platform designed for experts who want to build and grow their online businesses. The brand aims to occupy the space of a comprehensive solution, simplifying the process of creating and managing courses, coaching, newsletters, and communities. Kajabi aligns with the values of efficiency and professional growth, positioning itself as a tool that empowers experts to focus on their content rather than the technical aspects of running an online business. The brand pushes against the norm of using multiple platforms for different business functions, offering a centralized solution. The brand positioning is functional, emphasizing simplicity and performance. # Product Kajabi is an all-in-one platform that allows experts to build and grow their online businesses. It provides tools for creating and managing courses, coaching, newsletters, and communities. The platform is designed for individuals who want to monetize their expertise by offering online content and services. Kajabi offers a centralized solution, eliminating the need for multiple platforms. The ad highlights the platform's ability to manage various aspects of an online business, making it easier for experts to focus on their content. The platform is presented as a way to streamline operations and scale an online business efficiently. # Visual style The ad has a clean and modern aesthetic, with a focus on simplicity and usability. The editing style is smooth, with transitions that highlight the different features of the platform. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with each feature being showcased briefly and efficiently. # Hooks Text overlay: Built for how experts actually work. Visual: 00:00–00:02: A white screen displays the Kajabi logo and the text "Built for how experts actually work." The text is in a simple, sans-serif font. The background is plain and uncluttered. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that experts often struggle with managing multiple platforms for different aspects of their online business, leading to inefficiencies and complexity. # Value propositions - Built for how experts actually work. # Benefits - All-in-one platform - Streamline operations - Scale online business # Features - Courses - Coaching - Newsletters - Communities # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the platform's features and benefits. # Storyline - 00:00–00:02 The ad opens with the Kajabi logo and the text "Built for how experts actually work." - 00:02–00:08 A stack of colored blocks appears, each labeled with a different business component: Courses, Coaching, Newsletters, and Communities. - 00:02–00:03 The "Courses" block expands to reveal Kajabi's interface for managing online courses, showcasing a course page with lessons and content. - 00:03–00:04 The "Coaching" block expands to show Kajabi's coaching management interface, displaying metrics and client information. - 00:05–00:06 The "Newsletters" block expands to reveal Kajabi's newsletter creation tool, showcasing a newsletter template. - 00:07–00:08 The "Communities" block expands to show Kajabi's community management interface, displaying a community forum.

# Ad summary The ad tells the story of three friends who transitioned from a struggling video production company to a successful online course business, generating over $10 million in revenue. It highlights three key 'secrets' they learned along the way, culminating in the introduction of Kajabi as the platform that enabled their success. The ad offers a free 'Course Creator Roadmap' and a 30-day free trial of Kajabi to help viewers achieve similar results, emphasizing ease of use and automated income. # Brand positioning Kajabi is presented as the ultimate all-in-one platform for entrepreneurs and creators looking to build, launch, and scale their own digital product businesses, specifically online courses. The brand aims to occupy the space of an indispensable partner for achieving financial freedom and a flexible lifestyle through automated online income. It positions itself as a comprehensive solution that handles all technical aspects, from course hosting and email marketing to landing pages and checkout, allowing creators to focus on their content and expertise. Kajabi pushes against the norm of needing multiple disparate tools or complex technical knowledge, offering a streamlined, 'no hiccup' experience. Its positioning is both functional, providing a robust system, and emotional, promising freedom, success, and ease for aspiring digital entrepreneurs. # Product The ad features two main products: 'The Course Creator Roadmap' and the Kajabi platform. 'The Course Creator Roadmap' is a free, simple, step-by-step checklist designed to show users exactly how to create, launch, and scale their own digital product from scratch. It includes video lessons for each item on the checklist, making it easy to follow. The Kajabi platform is the underlying service that hosts and powers the entire online course business. It works by providing a single, integrated solution for course hosting, email marketing, landing pages, and checkout, automating the sales process. It is for anyone with expertise they want to monetize through online courses, particularly those who want to avoid technical complexities and achieve scalable, automated income. Its USP is its all-in-one nature, eliminating the need for multiple services and ensuring a smooth, 'no hiccup' operation. The ad implies use occasions for Kajabi include launching a new course, scaling an existing one, and achieving passive income, allowing users to enjoy a flexible lifestyle. The purchase barrier of technical complexity and needing multiple tools is directly addressed by Kajabi's integrated system. # Visual style The ad employs a hybrid visual style, blending polished commercial aesthetics with a dynamic, fast-paced, and slightly scrappy UGC-like feel, particularly in the storytelling segments. The editing rhythm is quick, with frequent cuts (estimated 2-3 cuts per second in some parts) and jump cuts, especially during the 'struggle' and 'secret' reveals, maintaining high energy. Production quality is high, with clear visuals and good lighting, but the use of handheld camera shots, quick zooms, and on-screen text overlays gives it an authentic, relatable, and platform-native feel suitable for Reels or TikTok. Visual motifs include direct address to the camera, animated text overlays, and picture-in-picture inserts to illustrate points. Pacing is consistently fast, driving the narrative forward. Audio-visual sync is strong, with cuts and text appearing precisely with spoken words and music beats, enhancing engagement. # Hooks Spoken: 00:00–00:03: Three years ago, my two best friends and I were running a video production company. Text overlay: How we built a $10m Course Business / years ago, / and I / a video Visual: 00:00–00:03: A young adult male (Male 1) with short brown hair, wearing a cream sweatshirt and blue jeans, stands in a park with vibrant yellow-leafed trees. He holds a white drone in his left hand and gestures with his right. Two other young adults (Male 2 and Female 1) are blurred in the background, one holding a drone controller and the other a tablet. The camera is tripod/stationary, framed from the waist up, with a slight upward angle. The lighting is bright and natural, suggesting an autumn day. Text overlay: 'How we built a $10m Course Business'. # Funnel stage Bottom of funnel (Conversion) # Pain points The central pain point is the struggle of traditional service-based businesses where income is directly tied to hours worked, leading to burnout, 'soul-sucking projects,' and a lack of financial and personal freedom. This is signaled by: "we only made money for the hours we were actually working" and "we were forced to take on soul-sucking projects... and say yes to every client request under the sun, all just to scrape by." # Value propositions - How we built a $10m Course Business - we only made money for the hours we were actually working (problem solved by automation) - he made more than all three of us combined (demonstrates potential income) - we had almost 150,000 customers and had done over $10 million in revenue (proof of concept and scale) - there is somebody out there who's willing to pay for the fast track to learn it (monetizing expertise) - we already had a skill that over 150,000 people were willing to pay us to learn (untapped potential) - someone who didn't know us and didn't owe us anything, bought our course (passive income validation) - if we could do it once, we could do it a thousand times (scalability) - made almost $30,000 that day, completely automated (passive income, freedom) - built a system that could scale on its own with Kajabi (ease of scaling) - boiled it down into a simple, step-by-step checklist (simplicity, actionable guidance) - shows you exactly how to create, launch, and scale your own digital product from scratch (comprehensive solution) - each item on the checklist includes a video on how to cross it off as easily as possible (ease of implementation) - free 30-day trial (low risk entry) - build your first win without even having to spend a dime (zero cost to start earning) - if it doesn't work, you lose nothing (risk-free) # Benefits - build a $10m Course Business - make money for the hours you're not working (automated income) - avoid soul-sucking projects - avoid rounds of revisions - avoid saying yes to every client request - live off grid (implied freedom/flexibility) - make more than all three of us combined - take relaxing baths (implied leisure) - get 150,000 customers - do over $10 million in revenue - monetize your expertise - get paid for the fast track to learn it - get your first sale online - life will never be the same (transformative outcome) - build your first win without even having to spend a dime # Features - simple, step-by-step checklist - video lessons on how to cross it off - Kajabi: hosted our course - Kajabi: hosted our email - Kajabi: hosted our landing pages - Kajabi: hosted our checkout - Kajabi: literally everything we needed - Kajabi: never had a single hiccup - Kajabi Basic: 5 Products - Kajabi Basic: 2,500 Contacts - Kajabi Basic: 1 Website - Kajabi Basic: 1 Community - Kajabi Basic: 1 Extra Admin User - Kajabi Basic: 5 additional features # Call to action Click the button below. Start your 30-day free trial with Kajabi. Get your hands on that free roadmap. Click the link. # Social proof - "How we built a $10m Course Business" – (Creators) - "we had almost 150,000 customers and had done over $10 million in revenue" – (Creators) - "Our good friend had a course teaching people how to live off grid, and he made more than all three of us combined" – Male 1 (Creator) - "It turns out, we already had a skill that over 150,000 people were willing to pay us to learn." – Female 1 (Creator) - "Congratulations! You made a sale. There's a new student in your course 'The TikTok & Reels Creator Course'" – Kajabi (Platform Notification) - "For the first time ever, someone who didn't know us and didn't owe us anything, bought our course." – Male 2 (Creator) - "We had made almost $30,000 that day, completely automated." – Male 2 (Creator) - "We've partnered with Kajabi, the same platform that powers our entire business" – Female 1 (Creator) # Point of view - Brand 70% – The brand's official voice is communicated through the three creators who are presenting their journey and offering their product/platform as a solution. - Customer 30% – The customer's perspective is shown through the creators' past struggles and their aspirational lifestyle, which resonates with potential users seeking similar outcomes. # Storyline - 00:00–00:03 00:00–00:03: Male 1 introduces the premise: how he and his two best friends built a $10 million course business. - 00:03–00:07 00:03–00:07: Male 1 explains their past struggle as a video production company, where they only made money for hours worked, highlighting the lack of scalability. - 00:07–00:18 00:07–00:18: Male 1 humorously depicts the misery of their old business, showing himself in various exaggerated states of distress (wearing Minnie Mouse ears, crying over a laptop, getting a foot massage) to emphasize the 'soul-sucking' nature of client work and constant revisions, conveying a sense of burnout and frustration. - 00:18–00:29 00:18–00:29: Male 1, now in a more natural outdoor setting, introduces 'the worst part': a friend who taught people how to live off-grid made more money than all three of them combined, while bragging about relaxing baths. This sets up the contrast between their struggle and the friend's success, sparking curiosity about the friend's method. - 00:29–00:36 00:29–00:36: Male 2, in a bathtub with a rubber duck, humorously states that since they 'like baths,' they made the 'completely responsible decision' to close their production company and go 'all in' on building a course. This marks the turning point in their narrative, transitioning from problem to solution, with a lighthearted tone. - 00:36–00:48 00:36–00:48: Male 2, walking confidently outdoors, reveals their success: within 18 months, they had 150,000 customers and $10 million in revenue. He then promises to share the 'three biggest secrets' they learned, inviting the audience to replicate their success. This establishes credibility and creates a clear value proposition for the viewer. - 00:48–01:15 00:48–01:15: Female 1, sitting on an orange bucket in the woods, explains 'Secret #1,' which came from the off-grid friend's toilet demonstration. She realizes that anyone with expertise can find someone willing to pay for a 'fast track' to learn it, and they already had a skill 150,000 people wanted to pay for. This highlights the value of monetizing existing knowledge. - 01:15–01:42 01:15–01:42: Male 2, floating on a giant inflatable in a lake with a laptop, introduces 'Secret #2,' describing it as 'life-changing.' He recounts how they were celebrating their course launch, laughing about their 'dumb' decision, when he received a notification for their first sale. This emphasizes the breakthrough moment of passive income and validation. - 01:42–02:30 01:42–02:30: Male 1, walking on a sidewalk, introduces 'Secret #3' as the 'most important.' He humorously describes being 'kidnapped' by his friends for a surprise trip to Sweden, initially panicking about leaving his course business unsupervised. He then reveals that three days into the trip, while in a sauna, he checked sales and found they had made almost $30,000 completely automated, thanks to a system that could scale on its own with Kajabi. This reinforces the idea of passive income and the power of the Kajabi platform. - 02:30–02:54 02:30–02:54: Female 1, now in a professional setting, explains that they've boiled down all their lessons into a 'simple, step-by-step checklist' (the Course Creator Roadmap) that shows exactly how to create, launch, and scale a digital product. She emphasizes that each item includes a video to make it easy. This transitions to the direct product offering. - 02:54–03:03 02:54–03:03: Female 1 announces their partnership with Kajabi, the platform that powers their entire business, to offer a free 30-day trial. This directly links their success to the tool they are promoting and provides a low-risk entry point for the audience. - 03:03–03:25 03:03–03:25: Female 1 provides a clear call to action: click the button below to start the free trial and get the free roadmap. She promises to help users get their first sale within 30 days, concluding with a strong emotional appeal about how their life will 'never be the same' if it works, and they 'lose nothing' if it doesn't. This final segment aims to convert viewers by minimizing risk and maximizing perceived reward.

# Ad summary In a clip from a podcast, Kajabi is positioned as a platform where experts can build and maintain their businesses. The discussion focuses on the role of AI in knowledge based businesses, what it is good for, and what it cannot replace. # Brand positioning Kajabi is presented as a platform where real experts can build real businesses. The brand positions itself in the field of knowledge based business, and seeks to empower the individual expert and creator. The ad pushes against the concept that AI is a shortcut to expertise. # Product Kajabi is not explicitly described as a product, but the brand name and logo are displayed. The ad serves to position the brand within the field of expertise based businesses. # Visual style This ad is a screen recording of a podcast. The production quality is high, but it is ultimately an interview between two people sitting in chairs speaking into microphones. There are superimposed graphics and text, but they are minimal. # Hooks Spoken: Male 1: In a world of AI, right? Text overlay: kajabi (logo) 00:00-00:01 Visual: 00:00–00:01 A man with dark hair and a black shirt is speaking into a microphone. He is centered in the shot. The background is a blurry tan wall. A Kajabi logo is in the top right corner. # Funnel stage Top of funnel (Awareness) # Pain points The product is not featured prominently, so there is no clear statement of pain points. # Call to action None used. # Point of view - Brand 10% – The logo is displayed at the top of the screen. - Expert 90% – A podcast host and interviewee have a conversation. # Storyline - 00:00–00:19 The host introduces the question of how to take advantage of AI. - 00:19–00:33 An interview subject responds that, while AI is already taking a bite out of the knowledge business, the interesting thing about AI is how people use it. - 00:33–00:42 The interviewee describes how he uses AI for ideation, editing, and finding the right way to say something. - 00:42–00:49 The interviewee makes the point that Content ≠ competence. - 00:49–00:59 The interviewee asks rhetorically whether it's easier to watch him for 75 minutes and take notes, or go into Chat GPT and ask for a strategy. - 00:59–01:09 Continuing the thought, the interviewee says that you'll get output from both, but most people will say that they've solved their problem just by getting the output. However, you don't know which works until you try them. - 01:09–01:28 The interviewee elaborates that people will take the output and direction from AI and act like they have a strategy, not considering if it actually works or is the right approach. He adds that he will sometimes ask Chat GPT how he himself would do things, but notes that AI can't fake lived experience. - 01:28–01:34 The host agrees, saying this is the expertise element. The interviewee explains that it's both an expertise element and an experience element.

# Ad summary This image ad for Kajabi features a woman holding carrots in a garden setting, with a text overlay describing Kajabi as the operating system for human expertise. # Brand positioning Kajabi is presented as a platform that empowers individuals to monetize their expertise. The brand positions itself as an operating system for "human expertise," suggesting it provides the infrastructure and tools necessary for experts to build and manage their online businesses. The setting of the ad, featuring a woman in a garden, implies a connection to natural growth and nurturing, suggesting that Kajabi helps experts cultivate their knowledge and share it with the world. The brand aims to occupy a space in the consumer's mind as a comprehensive solution for turning expertise into a sustainable business, contrasting with more generic or limited platforms. # Product Kajabi is described as an operating system for human expertise. The ad does not explicitly state the product's features, but it implies that Kajabi provides the tools and infrastructure needed for experts to build and manage their online businesses. The product is for individuals who want to monetize their knowledge and skills. The ad addresses the purchase barrier of not knowing how to turn expertise into a business by positioning Kajabi as a comprehensive solution. # Visual style The ad has a natural, bright, and inviting visual style. The production quality appears to be high, with a well-lit and composed shot. The image treatment includes subtle color grading to enhance the natural tones of the garden. The typography is clean and legible, integrated seamlessly into the image. The overall style is designed to be visually appealing and engaging, capturing attention in a social media feed. # Hooks Headline: Kajabi is the operating system for human expertise. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is not knowing how to turn expertise into a business. "Kajabi is the operating system for human expertise" suggests that Kajabi solves this problem by providing a comprehensive solution. # Value propositions - Kajabi is the operating system for human expertise # Benefits - Not explicitly stated, but implied that Kajabi provides the tools and infrastructure needed to monetize expertise. # Features - Operating system for human expertise # Call to action None used. # Social proof - None used. # Point of view - Brand: The text overlay stating "Kajabi is the operating system for human expertise" represents the brand's perspective on its own value and positioning. - Customer: The woman smiling and holding carrots represents the customer's perspective, showing the positive outcome and satisfaction of using Kajabi. # Storyline - The ad opens with a woman in a garden setting, holding a bunch of carrots. This establishes a natural, nurturing environment, suggesting growth and cultivation. The audience experiences this from the perspective of someone observing a scene of natural abundance and well-being, setting a positive tone. - A text overlay appears, stating, "Kajabi is the operating system for human expertise." This introduces the brand and its core value proposition. The brand is telling the audience that Kajabi provides the infrastructure and tools needed to monetize their expertise, positioning itself as a comprehensive solution. - The woman smiles at the camera, conveying happiness and satisfaction. This reinforces the positive message and suggests that using Kajabi leads to a fulfilling and rewarding experience. The audience experiences this from the perspective of someone seeing the positive outcome of using Kajabi.

# Ad summary This ad promotes Kajabi, an all-in-one platform for expert businesses. It highlights the various features and tools Kajabi offers, such as courses, coaching, automations, downloads, memberships, newsletters, podcasts, CRM, email marketing, checkout, affiliates, communities, transcriptions, websites, and analytics. The ad emphasizes that Kajabi provides everything an expert business needs in one place. # Brand positioning Kajabi is presented as an all-in-one platform designed for expert businesses, positioning itself as a comprehensive solution for entrepreneurs and professionals looking to create, market, and sell their knowledge and services online. The brand aims to occupy the space of a versatile and user-friendly platform that simplifies the complexities of running an online business by offering a wide range of tools and features in one place. Kajabi aligns with the values of efficiency, convenience, and empowerment, promoting a lifestyle of streamlined business management and professional growth. The brand pushes against the norm of using multiple separate tools and platforms by offering a unified solution. Its positioning is both functional, focusing on performance and simplicity, and emotional, aiming to empower users to achieve their business goals with ease. # Product Kajabi is an all-in-one platform designed for expert businesses, offering a comprehensive suite of tools and features to create, market, and sell knowledge and services online. It caters to entrepreneurs, coaches, consultants, and professionals who want to build and manage their online presence and business operations in one place. The platform includes features such as courses, coaching, automations, downloads, memberships, newsletters, podcasts, CRM, email marketing, checkout, affiliates, communities, transcriptions, websites, and analytics. Kajabi's USP is its ability to consolidate all essential business functions into a single, integrated platform, eliminating the need for multiple separate tools. The ad addresses the purchase barrier of complexity and fragmentation by offering a simplified, all-inclusive solution. Kajabi is presented as a valuable tool for streamlining business operations and maximizing efficiency. # Visual style The ad has a clean and minimalist aesthetic, using a black background with white text and simple geometric shapes. The editing style is straightforward, with elements appearing sequentially to highlight each feature. The production quality is polished, giving a professional and modern feel. The pacing is moderate, allowing viewers to easily read and understand each feature. The cuts and text appearances are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:03 Everything your expert business needs. Text overlay: 00:00–00:03 Everything your expert business needs. / 00:00–00:03 Courses / 00:00–00:03 Coaching / 00:00–00:03 Automations Visual: 00:00–00:02: A black screen with white text that reads, "Everything your expert business needs." The text is clean and modern, set against a stark black background. / 00:00–00:03: A grid of white-bordered boxes appears one by one, each containing a different feature offered by Kajabi. The boxes include "Courses," "Coaching," and "Automations." The layout is simple and organized, with each feature clearly labeled. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of using multiple separate tools and platforms to manage an online business. This is signaled by the statement "Everything your expert business needs in one place." # Value propositions - All-in-one platform: Consolidates essential business functions into a single, integrated platform. - Comprehensive suite of tools: Offers a wide range of features to create, market, and sell knowledge and services online. - Simplified business operations: Eliminates the need for multiple separate tools, streamlining business management. # Benefits - Everything your expert business needs in one place. # Features - Courses - Coaching - Automations - Downloads - Memberships - Newsletters - Podcasts - CRM - Email Marketing - Checkout - Affiliates - Communities - Transcriptions - Websites - Analytics # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its features and value proposition. # Storyline - 00:00–00:02 The ad begins with a black screen featuring white text that reads, "Everything your expert business needs." - 00:00–00:05 The text is followed by a grid of white-bordered boxes that appear one by one, each containing a different feature offered by Kajabi, such as "Courses," "Coaching," "Automations," "Downloads," "Memberships," "Newsletters," "Podcasts," "CRM," "Email Marketing," "Checkout," "Affiliates," "Communities," "Transcriptions," "Websites," and "Analytics." - 00:02–00:06 The text "In one place." appears below the initial text, emphasizing the all-in-one nature of the platform. - 00:00–00:06 The Kajabi logo appears at the bottom of the screen, reinforcing the brand identity.

# Ad summary This ad for Kajabi highlights the platform's features, including courses, coaching, newsletters, and communities, emphasizing its suitability for experts. # Brand positioning Kajabi is presented as a comprehensive platform designed for experts to build and manage their online businesses. The brand positions itself as a solution that caters to the needs of professionals who want to offer courses, coaching, newsletters, and communities. It aims to occupy the space of an all-in-one platform, simplifying the process of creating and managing an online presence for experts. The brand aligns with values of professionalism, expertise, and comprehensive support, pushing against the norm of using multiple platforms for different aspects of online business management. The brand positioning is functional, focusing on simplicity and performance. # Product Kajabi is an all-in-one platform designed for experts to build and manage their online businesses. It offers a range of features including courses, coaching, newsletters, and communities. The platform is designed for professionals who want to create and manage their online presence in one place. The ad highlights the platform's ability to streamline the process of creating and managing an online business, addressing the pain point of using multiple platforms for different aspects of online business management. The ad conveys that Kajabi is worth trying or buying because it simplifies the process of creating and managing an online business, offering a comprehensive solution for experts. # Visual style The ad has a clean and professional visual style, with a focus on showcasing the Kajabi platform and its features. The use of pastel colors and simple typography creates a modern and approachable aesthetic. The screenshot of the platform provides a glimpse into the user interface, while the rectangular blocks highlight the key features. The overall design is minimalist and functional, emphasizing clarity and ease of understanding. # Hooks Headline: Built for how experts actually work. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that experts may struggle with managing their online businesses using multiple platforms, which can be time-consuming and inefficient. The ad aims to solve this problem by offering an all-in-one platform that simplifies the process. # Value propositions - Built for how experts actually work: Tailored platform for professionals - Courses, Coaching, Newsletters, Communities: Comprehensive features for online business management # Benefits - All-in-one platform for online business management # Features - Courses - Coaching - Newsletters - Communities # Call to action None used. # Social proof - Welcome back, Samuel!: Personalized welcome message on the platform screenshot # Point of view - Brand: The headline "Built for how experts actually work." and the list of features (Courses, Coaching, Newsletters, Communities) are presented from the brand's perspective, showcasing the platform's value proposition. - Customer: The screenshot of the Kajabi platform, showing a user dashboard with a personalized welcome message, is presented from the customer's perspective, giving a glimpse into the user experience. # Storyline - The ad starts by stating that Kajabi is "Built for how experts actually work," setting the stage for a platform tailored to professionals. This is told from the brand's perspective, aiming to immediately resonate with the target audience by highlighting the platform's suitability for their needs. - The ad then lists the key features of Kajabi: Courses, Coaching, Newsletters, and Communities. This is presented from the brand's perspective, showcasing the platform's comprehensive offerings and demonstrating its value proposition. - The ad includes a screenshot of the Kajabi platform, showing a user dashboard with a personalized welcome message. This is presented from the customer's perspective, giving a glimpse into the user experience and highlighting the platform's user-friendly interface. - The ad concludes with the Kajabi logo, reinforcing brand recognition and solidifying the platform's identity. This is presented from the brand's perspective, leaving a lasting impression on the viewer.

# Ad summary An image ad for Kajabi, featuring a person sitting on a couch using a laptop. The ad promotes Kajabi as a platform that provides everything an expert business needs in one place. # Brand positioning Kajabi is presented as a comprehensive platform designed to meet all the needs of expert businesses. The brand positions itself as a one-stop solution, simplifying the complexities of running an online business by providing all necessary tools in a single place. This positioning suggests that Kajabi aims to occupy the space of an all-inclusive, user-friendly platform that empowers entrepreneurs and experts to manage and grow their businesses efficiently. The brand aligns with values of convenience, expertise, and streamlined business management, pushing against the norm of using multiple disparate tools and platforms. The brand positioning is functional, focusing on simplicity and efficiency. # Product Kajabi is presented as an all-in-one platform designed to provide everything an expert business needs. It is implied to be a software solution that consolidates various business tools into a single platform. The product is for expert business owners who need a comprehensive solution to manage their online presence and operations. The ad highlights the USP of having everything in one place, suggesting ease of use and efficiency. The use occasion is during the operation of an expert business, as shown by the person working on a laptop. The ad addresses the purchase barrier of needing multiple tools by offering a single, unified solution. # Visual style The ad has a clean and modern visual style, with a focus on natural lighting and a relaxed setting. The production quality appears to be high, with a lifestyle-focused approach. The image treatment includes subtle color grading to enhance the natural tones. The typography is large and bold, ensuring scannability. The style contrasts with typical high-design ads, opting for a more relatable and approachable aesthetic. # Hooks Headline: Everything your expert business needs. In one place. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of needing multiple tools and platforms to run an expert business. The phrase "Everything your expert business needs. In one place" signals the frustration of managing disparate systems. # Value propositions - All-in-one platform for expert businesses - Everything you need in one place # Benefits - Comprehensive solution - Simplified business management # Features - Everything your expert business needs - In one place # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption, "Everything your expert business needs. In one place," is from the brand, introducing the core value proposition of Kajabi. # Storyline - The ad opens with a message stating, "Everything your expert business needs. In one place." This is intended to immediately convey the core value proposition of Kajabi as a comprehensive solution for expert businesses. The brand is telling this part of the story, setting the stage for how Kajabi simplifies business management by consolidating all necessary tools into a single platform. - The ad then shows a person casually working on a laptop while sitting on a couch. This visual is included to demonstrate the ease and convenience of using Kajabi in a relaxed, everyday setting. The audience is experiencing this from the perspective of a potential user, seeing how Kajabi can be integrated into their lifestyle. - The ad concludes with the Kajabi logo, reinforcing the brand identity and providing a clear visual anchor for the product being advertised. The brand is telling this part of the story, solidifying its presence and ensuring that viewers associate the message with the Kajabi brand.