How iHerb Advertises on Meta

# Ad summary This ad promotes California Gold Nutrition Prebiotic Fiber, available through iHerb. The ad uses a playful tone to address the topic of digestive health and regularity. It features a product shot over a busy city street, followed by customer reviews and a call to explore iHerb's selection of over 50,000 products. # Brand positioning California Gold Nutrition is presented as a provider of health and wellness products, specifically highlighted for its Prebiotic Fiber supplement. The brand is positioned as a source for supporting gastrointestinal health and regularity. The ad does not explicitly state the brand's values or lifestyle, but the focus on digestive health suggests a functional approach to wellness. The brand seems to ignore category norms by using a humorous and direct approach to discussing bowel movements, which is typically a taboo subject. # Product The product featured is California Gold Nutrition Prebiotic Fiber, an unflavored dietary supplement designed to support gastrointestinal health and regularity. It contains Sunfiber, a specific type of prebiotic fiber. The product is packaged in a white container with gold accents. The ad addresses the potential purchase barrier of taste by highlighting that it mixes easily into drinks without altering the taste. The ad emphasizes the product's ability to improve gut health and relieve constipation, making it a worthwhile option for those seeking digestive support. # Visual style The ad has a clean and modern aesthetic with a mix of real-world footage and graphic overlays. The editing style is quick, with cuts timed to the music. The production quality is polished, giving it a commercial feel. The use of bright green backgrounds and bold text creates a visually appealing and attention-grabbing effect. The pacing is consistent throughout the ad, maintaining a steady rhythm. # Hooks Spoken: 00:03–00:06: Fiber moves the brown down. Text overlay: 00:03–00:06 Fiber moves the brown down. Visual: 00:03–00:06: The camera zooms in slightly on the billboard, making the product and text more visible. The product is a white container with gold accents. Text overlayed on the screen reads, "Fiber moves the brown down." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of irregular bowel movements and digestive discomfort. The question "Have you pooped today?" directly implies that the viewer may be experiencing this issue. # Value propositions - Supports gastrointestinal health and regularity with unflavored fiber # Benefits - Supports gastrointestinal health - Supports regularity # Features - Unflavored - Supports Gastrointestinal Health and Regularity - Sunfiber # Call to action Explore 50,000+ products # Social proof - "California Gold Nutrition Prebiotic Fiber is an excellent addition to my diet, especially for improving gut health and relieving constipation. The quality of the product is impressive, with a clean composition and simple, effective ingredients. It mixes easily into drinks without altering the taste, which is a big plus..." – iHerb customer - "I've been using California Gold Nutrition Prebiotic Fiber with Sunfiber for a while, and I'm impressed with how gentle it is on my digestive system. Unlike some other fibers I've tried, this one dissolves easily in water, has no taste, and doesn't cause bloating or discomfort." – iHerb customer - "Ingredients are well labeled. Excellent quality product. The size is small but packaged well in a bag. Good composition. Great benefits for everyone. Taste is okay. It's very beneficial for your gut and intestinal health. Great also for constipation. I recommend this item.its essential to add this to yo..." – iHerb customer # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:03 The ad opens with a wide shot of a busy city street, with a large digital billboard displaying the question, "Have you pooped today?" - 00:03–00:06 The camera zooms in on the billboard, which features the California Gold Nutrition Prebiotic Fiber product. Text overlay states, "Fiber moves the brown down." - 00:06–00:09 The background transitions to a solid green color, and the product is displayed prominently. Text overlay states, "iHerb delivers vetted products at great prices." - 00:09–00:13 The background transitions again to a solid green color, and the screen displays customer reviews from the iHerb app, highlighting positive feedback on the product's effectiveness and taste. - 00:13–00:16 The ad concludes with the iHerb logo and a call to action to explore over 50,000 products.

# Ad summary This ad uses a retro computer theme to promote iHerb as a solution for boosting your immune system. It uses nostalgic visuals and sound effects to grab attention before presenting iHerb as the upgrade your immune system needs. # Brand positioning iHerb is presented as a comprehensive online retailer for health and wellness products, particularly immune-boosting supplements. The brand positions itself as a modern upgrade to traditional health solutions, using a retro computer theme to highlight the need for improvement. iHerb emphasizes convenience and variety, offering a wide range of supplements to protect and enhance health. The brand aims to occupy a space in the consumer's mind as a reliable and accessible source for all immune support needs, aligning with a proactive and health-conscious lifestyle. # Product The ad features a variety of immune-boosting supplements available on iHerb, including Vitamin C gummies, Vitamin D3 + K2, Vitamin D and K, and Zinc Picolinate. These products are presented as essential upgrades for your immune system, addressing the pain point of susceptibility to viruses. The ad highlights the availability of these supplements on the iHerb platform, emphasizing the convenience of purchasing them online. The products are shown within the context of an iHerb webpage, displaying prices, ratings, and product details, reinforcing the idea that iHerb offers a comprehensive solution for immune support. # Visual style The ad has a retro, nostalgic aesthetic, mimicking the look and feel of an old computer interface. The editing style is simple with static shots and direct transitions. The production quality is clean and polished, contrasting with the lo-fi visuals to create a unique effect. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:03: [Calm, slightly ominous tone] Beware: your immune system is susceptible to viruses. Text overlay: 00:00–00:03: Beware: / 00:00–00:03: your immune system is susceptible to viruses Visual: 00:00–00:03: A retro computer screen with a light gray background. In the center, black text reads "Beware: your immune system is susceptible to viruses." Above the text is a small, pixelated image of a desktop computer. Below the text is a pixelated window showing a system update loading bar. In the bottom right corner, there is a pixelated recycle bin icon. The camera is static. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the pain point of being susceptible to viruses, creating a sense of vulnerability and concern about immune health. "Beware: your immune system is susceptible to viruses." # Value propositions - iHerb has the best immune supplements you need – Provides a comprehensive solution for immune support. - Stock up and protect your health – Encourages proactive health management through iHerb products. # Benefits - Immune system support - Protection against viruses - Improved health # Features - Vitamin C gummies - Vitamin D3 + K2 - Vitamin D and K - Zinc Picolinate # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its products and platform as solutions for immune support. # Storyline - 00:00–00:03 The ad opens with a retro computer screen displaying the text "Beware: your immune system is susceptible to viruses." - 00:03–00:06 The screen shows multiple error messages, indicating a system failure, followed by a prompt to "Upgrade with iHerb?" - 00:06–00:07 The user clicks "Yes," transitioning to a display of various vitamin supplements available on iHerb. - 00:07–00:15 The ad then showcases the iHerb website, highlighting Vitamin C gummies and comparing them with similar products. - 00:15–00:19 The ad concludes with the iHerb logo and the tagline "Stock up and protect your health."

# Ad summary This ad compares how iHerb packs their supplements versus other companies. The ad shows other companies throwing supplement bottles into a box, while iHerb carefully places each supplement into the box. The ad highlights that iHerb has 50,000+ vetted products and 4,000+ verified brands, and offers 20% off with code NEW20. # Brand positioning iHerb is presented as a reliable online retailer for health and wellness products, particularly supplements. The brand emphasizes quality and care in its handling and delivery of products, contrasting itself with other companies that may handle supplements carelessly. iHerb aims to occupy a space in the consumer's mind as a trusted source for vetted and verified health products, promoting a sense of security and gentleness in its service. The brand's positioning is both functional, highlighting the number of products and brands available, and emotional, emphasizing the care taken in packaging and delivery. # Product The ad features a variety of supplements available through iHerb, including vitamins, minerals, and probiotics. These products are presented in various forms, such as capsules, tablets, and gummies, catering to different preferences and needs. The ad highlights that iHerb offers 50,000+ vetted products from 4,000+ verified brands, emphasizing the breadth and quality of its selection. The products are shown being carefully packed into a box, suggesting that iHerb takes extra care in handling and delivering its products. This addresses a potential purchase barrier by assuring customers that their supplements will arrive in good condition. The ad aims to convince viewers that iHerb is a trustworthy source for high-quality supplements, worth trying for its wide selection and careful handling. # Visual style The ad has a clean and straightforward aesthetic, with a focus on product presentation and clear messaging. The editing style includes quick cuts to emphasize the contrast between the two packing methods. The production quality is a hybrid of UGC and polished commercial, with the initial packing scenes having a more casual, handheld feel, while the later shots are more professionally lit and framed. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:03: Other companies handling your supplements Visual: 00:00–00:03: A top-down, close-up shot inside a brown cardboard box. Several supplement bottles with green and yellow caps are thrown into the box, bouncing around. The background is the inside of the box. The camera is stationary. Text overlay: "Other companies handling your supplements". / 00:02–00:03: A top-down, close-up shot inside a brown cardboard box. A bottle of gummy vitamins with a yellow cap is thrown into the box, landing among the other supplement bottles. The background is the inside of the box. The camera is stationary. # Funnel stage Consideration # Pain points The ad implies that other companies may handle supplements carelessly, leading to potential damage or contamination. # Value propositions - Wide selection of vetted and verified products - Careful handling and delivery # Benefits - Delivered gently # Features - 50,000+ vetted products - 4,000+ verified brands # Call to action Get 20% off with code: NEW20 # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing its values and offerings. # Storyline - 00:00–00:02 A box is shown with supplement bottles being thrown into it. - 00:00–00:02 This is meant to represent how other companies handle supplements, conveying a sense of carelessness and lack of quality control. The perspective is from an observer looking into the box, with a critical and slightly mocking tone. - 00:03–00:06 A hand is shown carefully placing supplement boxes and bottles into a box. - 00:03–00:06 This represents how iHerb packs supplements, conveying care and attention to detail. The perspective is from an observer looking into the box, with a reassuring and trustworthy tone. This moment is a direct response to the previous moment, contrasting iHerb's approach with that of other companies. - 00:07–00:14 A closed iHerb box is shown, followed by a hand opening it to reveal supplements packed inside with paper. - 00:07–00:14 This reinforces the message of careful handling and quality, while also highlighting the variety of products available through iHerb. The perspective is from an observer looking into the box, with an informative and reassuring tone. This moment continues the narrative of iHerb's superior handling and selection. - 00:15–00:17 The iHerb logo is displayed with an offer for 20% off. - 00:15–00:17 This provides a clear call to action and incentive for viewers to try iHerb, reinforcing the brand's value proposition. The perspective is from the brand, with a promotional and enticing tone. This moment concludes the ad by providing a direct opportunity for viewers to engage with the brand.

# Ad summary This ad features a dog 'thinking' about his mom ordering supplements from iHerb. The dog expresses his desire for treats if he's a good boy, promoting iHerb as a source for both supplements and pet supplies. # Brand positioning iHerb is presented as a reliable online retailer for health supplements and pet supplies. The ad highlights the platform's guarantee of quality, direct sourcing from brands, and real customer reviews, positioning it as a trustworthy source for health and wellness products. The brand aims to occupy a space in the consumer's mind as a convenient and dependable online store for supplements and pet-related items, emphasizing quality and authenticity. # Product The ad features NOW Foods L-Glutamine, 500 mg, 120 Veg Capsules, a dietary supplement available on iHerb. The product is presented within the context of an iHerb shopping experience, highlighting customer reviews that praise its high quality, effectiveness for gut issues, and post-workout recovery benefits. The ad also showcases Zesty Paws All-In-One Bites for Dogs, emphasizing that iHerb offers pet supplies in addition to supplements. The ad addresses the purchase barrier of trust by highlighting iHerb's guarantee of quality, direct sourcing, and real reviews. # Visual style The ad has a playful and lighthearted aesthetic, using a combination of screen recordings and superimposed animation. The editing style is simple with static shots and minimal transitions. The production quality has a UGC feel, which supports the casual and relatable tone. The pacing is consistent, with each shot timed to the voiceover. The use of a dog as the narrator adds a humorous and engaging element. # Hooks Spoken: 00:00–00:02: Don't look, don't look, don't look. Text overlay: 00:00–00:02: Don't look, don't look, don't look. (Thought bubble) Visual: 00:00–00:02: A close-up of a black and white dog's face is superimposed over a screen recording of the iHerb website, specifically the page for NOW Foods L-Glutamine supplements. The dog's head is tilted slightly, and it looks directly at the camera with a neutral expression. A white thought bubble with the text "Don't look, don't look, don't look" appears above the supplement bottle. The iHerb interface is visible in the background, showing product details, ratings, and navigation elements. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of distrust in online supplement retailers. Many consumers are wary of purchasing supplements online due to concerns about quality, authenticity, and reliability. The ad directly addresses this concern by highlighting iHerb's guarantee of quality, direct sourcing from brands, and real customer reviews. # Value propositions - iHerb guarantees quality, sources directly from brands, and has real reviews, making it a trustworthy source for supplements. - iHerb offers both supplements and pet supplies, providing a convenient one-stop shopping experience. # Benefits - Trustworthy source for supplements - Convenient online shopping - Access to pet supplies # Features - Guaranteed quality - Source directly from brands - Real reviews # Call to action Shop supplements, pet supplies, and more! # Social proof - The ad highlights that iHerb has real reviews, implying that other customers have had positive experiences with the platform. # Point of view - Customer 100% – The ad is told from the perspective of a dog, imagining his owner's shopping habits on iHerb. # Storyline - 00:00–00:02 The dog is shown in front of an iHerb page for L-Glutamine supplements, expressing a desire to not look at the supplements. - 00:02–00:04 The dog 'thinks' that his mom is ordering supplements from iHerb again, implying a recurring purchase. - 00:04–00:08 The dog 'thinks' that his mom likes iHerb because they guarantee quality, source directly from brands, and have real reviews, highlighting the platform's trustworthiness. - 00:08–00:11 The dog 'thinks' that if he's a good boy, his mom will get him treats too, suggesting that iHerb also offers pet supplies.

# Ad summary This ad promotes iHerb as an alternative to big box stores for supplements. It uses an animated gummy character to convey the message that iHerb stores supplements in cool warehouses, ensuring they arrive in perfect condition, unlike those from big box stores. # Brand positioning iHerb is presented as a reliable online retailer specializing in supplements and health products. The brand emphasizes the importance of proper storage for supplements, highlighting its cool warehouses as a key differentiator from big box stores. iHerb positions itself as a provider of high-quality, intact supplements, ensuring customer satisfaction and product integrity. The brand's tone is playful and informative, using an animated gummy character to engage viewers and convey its message effectively. iHerb aims to occupy a space in the consumer's mind as a trusted source for supplements, prioritizing product quality and customer experience. # Product The ad features gummy supplements, emphasizing their availability on iHerb. These supplements are highlighted for being stored in cool warehouses, ensuring they arrive in perfect condition. The ad targets consumers who are health-conscious and concerned about the quality and storage of their supplements. The unique selling point is the assurance that iHerb's supplements are stored properly, preventing them from melting or degrading. The ad addresses the purchase barrier of product quality concerns by showcasing iHerb's commitment to maintaining optimal storage conditions. The gummies are presented as a fun and convenient way to consume supplements, appealing to those seeking a pleasant experience. # Visual style The ad has a playful and humorous aesthetic, combining animated characters with real-world warehouse footage. The editing style is quick and engaging, with cuts timed to the voiceover. The production quality is a hybrid of UGC and polished commercial, creating a relatable yet professional feel. The visual motifs include the recurring animated gummy character and the use of bright, contrasting colors. The pacing is fast, with frequent cuts to maintain viewer attention. The audio-visual sync is well-coordinated, with text and product actions timed to the music and voiceover. # Hooks Spoken: 00:00–00:02: This will be my last message to the outside world... Text overlay: 00:00–00:01: This will be my last / 00:01–00:02: outside world... Visual: 00:00–00:01: A single, orange gummy with cartoon eyes and a mouth is centered on a white background with a reflective surface. The gummy has a sad expression. / 00:01–00:02: The gummy's expression changes to a wide smile with visible teeth. # Funnel stage Consideration # Pain points Supplements from big box stores may melt or degrade due to improper storage. # Value propositions - iHerb stores their supplements in cool warehouses, ensuring they arrive in perfect condition. # Benefits - Perfectly intact supplements # Features - Cool warehouses - 50,000+ products # Call to action Shop iHerb # Point of view - Customer 100% – The ad is told from the perspective of an animated gummy character, creating a relatable and humorous tone. # Storyline - 00:00–00:01 An animated orange gummy character with cartoon eyes and a mouth appears on a white background. - 00:00–00:02 The gummy character states, "This will be my last message to the outside world..." conveying a sense of urgency and impending doom. - 00:02–00:03 The gummy character continues, "Stop ordering from big box stores!" urging viewers to reconsider their purchasing habits. - 00:04–00:07 The gummy character says, "I've heard tales that iHerb stores their supplements in cool warehouses," introducing iHerb as a superior alternative. - 00:06–00:07 The ad transitions to a shot of boxes moving on a conveyor belt in a warehouse, visually reinforcing the idea of a large-scale operation. - 00:07–00:08 The ad shows a vast warehouse with automated robots, emphasizing the advanced technology used by iHerb. - 00:08–00:09 The ad transitions to a close-up shot of gummy supplements inside a bottle, each with a smiling cartoon face. - 00:08–00:10 The gummy character says, "Everyone's spirits are high as they wait to be chosen," adding a playful tone to the product presentation. - 00:10–00:11 The gummy character says, "And no one's face is melting off!" directly addressing a potential concern about supplement quality. - 00:12–00:14 The gummy character says, "So go scroll through iHerb's 50,000+ products," encouraging viewers to explore the extensive product range. - 00:14–00:17 The gummy character says, "And remember me when your perfectly intact supplements arrive!" reinforcing the benefit of iHerb's storage practices. - 00:17–00:19 The gummy character screams, "AHHHHHHHHHH!" adding a humorous and dramatic effect. - 00:19–00:23 The ad concludes with the iHerb logo and a "Shop iHerb" button, providing a clear call to action.

# Ad summary This ad uses a comic book style to promote iHerb as the place to order immune supplements, vitamins, and wellness products. The ad features a superhero character who represents iHerb, battling against the common cold. # Brand positioning iHerb is presented as a provider of vetted immune supplements, vitamins, and wellness products. The brand aims to occupy a space in the consumer's mind as a reliable source for health and wellness products that help customers stay healthy and bounce back fast. The brand uses a superhero character to position itself as a protector against the common cold, suggesting a functional and empowering approach to health. # Product The ad promotes iHerb as a place to order immune supplements, vitamins, and wellness products. It highlights that the products are vetted and help customers stay healthy and bounce back fast. The ad features a superhero character representing iHerb, suggesting that the products provide protection against the common cold. The ad emphasizes the quality and reliability of iHerb's offerings, positioning them as a trusted source for health and wellness. # Visual style The ad has a comic book aesthetic with halftone patterns, bold colors, and dynamic panel layouts. The editing style is quick cuts between panels, maintaining a consistent pacing throughout the ad. The production quality is polished, mimicking the look of a professionally drawn comic book. # Hooks Spoken: As the weather turns, the common cold rises. Text overlay: AS THE (Text Overlay) / AS THE WEATHER TURNS... (Text Overlay) / AS THE WEATHER TURNS...THE COMMON COLD RISES. (Text Overlay) Visual: 00:00–00:03: A comic book panel shows a green, slimy monster with a runny nose, representing the common cold. The background features buildings and a street lamp in a comic book style. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the common cold and its negative impact on health and well-being. The ad visually represents this with a green, slimy monster with a runny nose. # Value propositions - The place where you order the most vetted immune supplements, vitamins, and wellness products that help you stay healthy and bounce back fast. # Benefits - Stay healthy - Bounce back fast # Features - Vetted immune supplements - Vitamins - Wellness products # Call to action SHOP IMMUNITY AND WELLNESS # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, promoting its products and benefits. # Storyline - 00:00–00:03 As the weather turns, the common cold rises. - 00:03–00:06 But he's no match for iHerb. - 00:06–00:12 The place where you order the most vetted immune supplements, vitamins, and wellness products. - 00:12–00:15 That help you stay healthy and bounce back fast. - 00:15–00:19 The common cold never stood a chance.

# Ad summary This ad for iHerb features a man in a red flannel shirt who tells viewers to stop scrolling because he has a once-in-a-lifetime announcement. He then sneezes, and the ad cuts to a bottle of California Gold Nutrition Immune Complex 4, which is available at iHerb. # Brand positioning iHerb is presented as a one-stop shop for health and wellness products. The brand is positioned as a convenient and reliable source for a wide range of supplements and natural products. The ad promotes a functional benefit—immune support—and encourages immediate action, aligning with a practical, health-conscious lifestyle. The brand aims to be the go-to online retailer for quality health products, emphasizing accessibility and ease of purchase. # Product The product featured is California Gold Nutrition Immune Complex 4, a dietary supplement in the form of veggie capsules designed to provide immune support. The ad highlights the product as a solution to stop sneezing and get immune support. It is available for purchase through iHerb, emphasizing the convenience of obtaining the product through their platform. The ad directly addresses the pain point of dealing with cold symptoms and positions the supplement as a quick and accessible remedy. # Visual style The ad has a casual, UGC-style aesthetic with a mix of direct address and product shots. The editing is simple with quick cuts to emphasize key moments. The production quality is basic, giving it a relatable feel. The pacing is moderate, with a shift to faster cuts during the product reveal. The iHerb logo is timed to the music beat. # Hooks Spoken: Stop scrolling! I need to tell you about this once in a lifetime... Text overlay: 00:00–00:01 Stop scrolling! / 00:01–00:03 I need to tell you about this / 00:02–00:05 once in a lifetime Visual: 00:00–00:01: A man with glasses and a black baseball cap is centered in the frame, wearing a red and black flannel shirt. He is indoors, with a white mug in his hand. The background is a blurred room with a window, shelves, and artwork. / 00:01–00:05: The camera zooms out slightly, showing more of the man's torso and the desk in front of him. He gestures with his hands as he speaks. The background remains the same. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of sneezing and dealing with cold symptoms. # Value propositions - Convenient immune support from iHerb # Benefits - Stop sneezing - Get immune support # Features - Immune Complex 4 - Veggie capsules # Call to action Shop iHerb # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a man speaking directly to the camera in a casual, relatable manner. # Storyline - 00:00–00:05 The ad begins with a man telling the viewer to stop scrolling because he has a once-in-a-lifetime announcement. - 00:05–00:06 The man sneezes, interrupting his announcement. - 00:06–00:10 The ad cuts to a bottle of California Gold Nutrition Immune Complex 4, with text overlay that says, "Stop Sneezing. Get immune support from iHerb now." - 00:10–00:16 The ad ends with the iHerb logo and a button to shop iHerb.

# Ad summary This ad features a man discussing how iHerb helps him stay consistent with his health routine. He highlights the large selection, fast shipping, temperature-controlled warehouse, and real customer reviews. # Brand positioning iHerb is presented as a reliable online retailer for health and wellness products. The brand aims to occupy the space of a trusted source for supplements and health-related items, emphasizing convenience, quality, and customer satisfaction. The ad promotes the brand's commitment to ensuring products are stored and delivered properly, addressing concerns about product integrity. iHerb aligns with a lifestyle focused on health and consistency, positioning itself as a partner in maintaining a healthy routine. The brand pushes against norms of unreliable shipping and questionable product storage, offering a functional and trustworthy solution for health-conscious consumers. # Product The featured product is iHerb, an online platform for purchasing health and wellness products. The ad highlights several key aspects of the service: a huge selection of products, fast shipping, and temperature-controlled storage in an air-conditioned warehouse to prevent melting or damage. iHerb is presented as a solution for those who have been frustrated with late deliveries and concerns about the storage conditions of their supplements. The ad emphasizes the reliability and trustworthiness of the platform, noting that the reviews are from real people. The platform is for anyone looking to maintain a consistent health routine by providing a convenient and reliable source for health products. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and static shots. The editing is simple with smooth transitions. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 My secret to staying consistent with my workouts? Text overlay: 00:00–00:02 My secret / 00:01–00:02 to staying consistent / 00:02–00:03 with my workouts? Visual: 00:00–00:02 A medium shot shows a man in his 30s with a beard, wearing a black button-down shirt and a black baseball cap. He is sitting at a wooden table in front of a white wall with a wooden shelf. To his right is an iHerb box, and to his left are bottles of supplements. The camera is stationary, and the lighting is natural. He is gesturing with his hands as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of late deliveries and the worry that supplements are not stored properly, as signaled by the line: "Before, I was frustrated with late deliveries and worrying that my supplements weren't stored right." # Value propositions - Convenience: Easy access to a wide range of health products. - Reliability: Fast shipping and temperature-controlled storage ensure product quality. - Trust: Real customer reviews provide confidence in product selection. # Benefits - Stay consistent with workouts - No need to think twice - Nothing shows up melted or busted - Trustworthy reviews # Features - Huge selection - Super fast shipping - Everything comes from an air-conditioned warehouse - Reviews are actually from real people # Call to action None used. # Social proof - "The reviews are actually from real people, which I trust" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his positive experience with iHerb. # Storyline - 00:00–00:02 00:00–00:02 The man introduces the topic by stating that he will reveal his secret to staying consistent with his workouts. This is intended to grab the viewer's attention by promising valuable information. The story is told from the man's perspective, who is presented as a health-conscious individual. - 00:02–00:02 00:02–00:02 A quick shot of the man pushing a weighted sled in a gym is shown. This visual reinforces the idea that he is active and health-conscious, setting the stage for his endorsement of iHerb. - 00:02–00:08 00:02–00:08 The man reveals that iHerb is his secret to staying consistent. He states that he has been using iHerb for a while and that it has been a game changer. This is intended to build credibility by presenting iHerb as a solution that has worked for him. The story is told from the man's perspective, who is presented as a satisfied customer. - 00:08–00:14 00:08–00:14 The man describes his past frustrations with late deliveries and concerns about supplement storage. This is intended to create a relatable problem that iHerb solves. The story is told from the man's perspective, who is presented as someone who has experienced common issues with supplement purchasing. - 00:14–00:23 00:14–00:23 The man explains how iHerb has eliminated his worries, highlighting the huge selection, fast shipping, and air-conditioned warehouse. This is intended to showcase the benefits of using iHerb. The story is told from the man's perspective, who is presented as someone who now has peace of mind thanks to iHerb. - 00:23–00:23 00:23–00:23 A quick shot of the iHerb warehouse is shown. This visual reinforces the claim that the products are stored in an air-conditioned environment. - 00:23–00:30 00:23–00:30 The man emphasizes that nothing arrives melted or busted and that the reviews are from real people. This is intended to build trust and credibility. The story is told from the man's perspective, who is presented as someone who values honesty and reliability. - 00:30–00:36 00:30–00:36 The man concludes by reiterating that consistency is key and that iHerb helps him stay on track. This reinforces the overall message and encourages viewers to try iHerb. The story is told from the man's perspective, who is presented as a relatable figure who has found a solution to his health and wellness needs.

# Ad summary This ad promotes iHerb as a reliable source for health and wellness products, emphasizing the importance of buying from reputable distributors. It contrasts iHerb's quality control measures, such as direct sourcing, air-conditioned storage, and authentic reviews, with the risks of purchasing from mystery distributors. # Brand positioning iHerb is presented as a trustworthy online retailer for health and wellness products, particularly supplements. The brand emphasizes its commitment to quality and authenticity, positioning itself as a reliable alternative to larger companies that may sell questionable or expired products. iHerb aligns with a health-conscious lifestyle, promoting transparency and direct sourcing from brands with a "best by" date. The brand pushes against the norm of buying supplements from unknown sources, advocating for informed and safe purchasing decisions. The brand positioning is both functional (quality control, direct sourcing) and emotional (trust, safety). # Product The ad features a variety of health and wellness products available on iHerb, including Omega-3 Fish Oil, Vitamin D-3 & K-2, and L-Theanine. These products are presented as supplements that support overall health and well-being. The ad highlights that iHerb sources these products directly from brands or authorized distributors, ensuring they have a "best by" date. It also emphasizes that all products are stored in air-conditioned facilities until they ship, maintaining their quality. The ad addresses the purchase barrier of uncertainty about product quality and authenticity by assuring customers that iHerb provides genuine products with transparent sourcing and storage practices. # Visual style The ad has a clean and modern aesthetic with a mix of product shots and app interface visuals. The editing style is quick and straightforward, with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to voiceover lines. The use of circles with text overlays is a recurring visual motif. # Hooks Spoken: 00:00–00:04 Female 1: Getting your supplements from a massive company selling squirrel finger puppets and taxidermy sea creatures? Text overlay: 00:00–00:04 Getting your supplements from a massive company selling finger puppets and taxidermy sea creatures? Visual: 00:00–00:04 The screen displays a mock online store interface with a white background. Four product listings are visible: a squirrel finger puppet, a taxidermied marlin, white headphones, and blue vinyl exam gloves. Each listing includes a price, star rating, and an "Add to Cart" button. The text "Getting your supplements from a massive company selling finger puppets and taxidermy sea creatures?" appears at the top of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and distrust when buying supplements from unknown or unreliable sources. The ad copy states: "Don't buy mystery supplements from mystery distributors." # Value propositions - Quality supplements from trusted sources - Safe and reliable storage practices - Transparent and authentic reviews # Benefits - Ensures product quality and freshness - Maintains product integrity - Provides trustworthy and unbiased feedback # Features - Directly from brands with a “best by” date - Stored in air-conditioned facilities - Authentic reviews by real humans # Call to action Get your health and wellness products from iHerb # Social proof - "Every single review you read is written by a human" – Female 1 (Voiceover) # Point of view - Brand 100% – The entire ad is told from the brand's perspective, highlighting its values, product sourcing, and quality control measures. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a visual of an online store interface displaying bizarre items like a squirrel finger puppet and a taxidermy sea creature. - 00:00–00:04 00:00–00:04 The voiceover questions whether the viewer is getting their supplements from a massive company that sells such strange items, implying that some large retailers may not be focused on quality or relevance. - 00:04–00:07 00:04–00:07 The scene transitions to the iHerb app interface, showcasing various categories like supplements, sports, bath & personal care, beauty, grocery, home, baby & kids, and pets. - 00:04–00:07 00:04–00:07 This transition introduces iHerb as a comprehensive source for health and wellness products, contrasting it with the previous image of a retailer selling unrelated items. - 00:07–00:19 00:07–00:19 The ad highlights iHerb's quality control measures, including sourcing directly from brands with a "best by" date, storing products in air-conditioned facilities, and providing authentic reviews by real humans. - 00:07–00:19 00:07–00:19 This section aims to build trust and credibility by emphasizing iHerb's commitment to product quality and transparency. - 00:19–00:22 00:19–00:22 The ad warns against buying mystery supplements from mystery distributors, showing images of supplement bottles with question marks on them. - 00:19–00:22 00:19–00:22 This reinforces the idea that not all supplement sources are trustworthy and that consumers should be cautious. - 00:22–00:26 00:22–00:26 The ad concludes with a call to action to get health and wellness products from iHerb, reinforcing the brand as a reliable and trustworthy source.

# Ad summary This ad promotes iHerb as the best place to shop for wellness products online without third-party resellers. It highlights the wide variety of products available, including grocery, pet, bath, sports, baby, beauty, and home products, as well as supplements. The ad also mentions that iHerb has over 400 trusted brands reviewed by real humans and offers a 20% discount with the code NEW20. # Brand positioning iHerb is presented as a comprehensive online retailer specializing in wellness products. The brand positions itself as a direct source, eliminating third-party resellers to ensure product authenticity and quality. iHerb offers a wide range of products across various categories, including grocery, pets, bath, sports, baby, beauty, home, and supplements, catering to diverse consumer needs. The brand emphasizes trust and reliability, highlighting that it features over 400 trusted brands reviewed by real humans. This positions iHerb as a reliable and customer-centric platform for wellness shopping, appealing to consumers who value quality, variety, and direct sourcing. # Product iHerb is an online retailer offering a wide variety of wellness products across multiple categories. These categories include grocery, pets, bath, sports, baby, beauty, home, and supplements. The ad highlights that iHerb carries over 25,000 supplement products and features over 400 trusted brands reviewed by real humans. The platform aims to provide a direct source for these products, eliminating third-party resellers. The ad also promotes a 20% discount with the code NEW20, encouraging viewers to make a purchase. iHerb is presented as a one-stop shop for various wellness needs, emphasizing variety, trust, and direct sourcing. # Visual style The ad has a clean and bright aesthetic with a mix of UGC-style opening and polished graphics. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of casual and commercial, aiming to feel both relatable and professional. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:04: [Inquisitive] Best place to shop wellness online with no third-party resellers? Text overlay: 00:00–00:04: Best place to shop wellness online with no third-party resellers? (search bar) / 00:02–00:04: Answer: iHerb (search bar) Visual: 00:00–00:04: A woman with dark skin and curly hair, wearing a black sports bra and gray leggings, sits cross-legged on a gray yoga mat in a living room. She holds a clear water bottle in her left hand and a smartphone in her right, looking at the phone with a smile. A white towel is draped around her neck. Behind her is a gray couch with pillows. A search bar overlay appears on the screen, displaying the text "Best place to shop wellness online with no third-party resellers?" The search bar turns green and displays "Answer: iHerb". The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding reliable wellness products online without the risk of dealing with third-party resellers. This is signaled by the search query: "Best place to shop wellness online with no third-party resellers?" # Value propositions - Direct sourcing ensures product authenticity and quality. - Extensive product range caters to diverse wellness needs. - Trusted brands and real human reviews provide confidence in product selection. - 20% off with code NEW20 offers immediate savings. # Benefits - Convenient online shopping - Direct source, no third-party resellers - Trusted and reliable brands - Wide selection of wellness products # Features - Wide variety of products - Grocery, Pets, Bath, Sports, Baby, Beauty, Home, and Supplements categories - 25,000+ supplement products - 400+ trusted brands - Reviews by real humans # Call to action Get 20% OFF with code: NEW20 # Social proof - "400+ Trusted brands reviewed by real humans" – Brand (iHerb) # Point of view - Customer 20% – The ad begins with a search query from a potential customer looking for a reliable place to shop for wellness products. - Brand 80% – The majority of the ad is told from the brand's perspective, showcasing product categories, supplement selection, trusted brands, and a discount offer. # Storyline - 00:00–00:04 00:00–00:04: A woman in workout clothes is sitting cross-legged on a yoga mat, holding a water bottle and looking at her phone. A search bar appears with the text "Best place to shop wellness online with no third-party resellers?" The answer appears as "Answer: iHerb". This moment introduces the question of where to find reliable wellness products online and immediately positions iHerb as the solution. The perspective is from a potential customer seeking a trustworthy source, conveyed through the search query. - 00:04–00:11 00:04–00:11: A colorful graphic appears, listing various product categories available on iHerb, including Grocery, Pets, Bath, Sports, Baby, Beauty, and Home, each with the number of products available. This moment showcases the breadth of iHerb's product offerings, emphasizing the variety and scale of the platform. The perspective is from the brand, highlighting its extensive inventory and diverse categories. - 00:11–00:14 00:11–00:14: The graphic transitions to focus on supplements, stating "And lots and lots of Supplements" with "25,000+ products". Various supplement bottles are shown. This moment emphasizes iHerb's specialization in supplements, reinforcing its position as a comprehensive wellness retailer. The perspective is from the brand, showcasing its expertise and extensive selection in the supplement category. - 00:14–00:17 00:14–00:17: A green background appears with the text "400+ Trusted brands reviewed by real humans". Various product packages are displayed. This moment builds trust and credibility by highlighting the number of trusted brands available on iHerb and emphasizing that they are reviewed by real people. The perspective is from the brand, aiming to reassure potential customers about the quality and reliability of its products. - 00:17–00:22 00:17–00:22: The iHerb logo appears with the text "Get 20% OFF with code: NEW20". The product packages remain visible. This moment provides a direct call to action and incentive to purchase, encouraging viewers to take advantage of the discount. The perspective is from the brand, driving conversion and promoting immediate sales.

# Ad summary This ad compares iHerb to big box stores, highlighting iHerb's advantages such as avoiding melted supplements, trusted brands, and genuine reviews. It promotes iHerb as a better option for wellness products, offering a 20% discount with a code. # Brand positioning iHerb is presented as a reliable online retailer for wellness products, emphasizing quality and customer satisfaction. The brand positions itself against big box stores by highlighting its commitment to trusted brands, avoiding issues like melted supplements and broken lids, and ensuring genuine customer reviews. iHerb aims to occupy a space in the consumer's mind as a trustworthy and superior alternative for purchasing health and wellness products, promoting a lifestyle of informed and quality-conscious choices. # Product The ad showcases iHerb as an online retailer offering a variety of wellness products, including supplements, vitamins, and personal care items. It emphasizes the quality and reliability of these products, contrasting them with those from big box stores. The ad highlights that iHerb ensures products are not damaged during shipping (e.g., melted supplements, broken lids) and offers trusted brands. The products are for health-conscious consumers who value quality and authenticity in their wellness purchases. The ad addresses purchase barriers by assuring customers of product integrity and genuine reviews, making iHerb a trustworthy source for wellness needs. # Visual style The ad has a clean and straightforward aesthetic with a focus on clear visuals and text overlays. The editing style includes quick cuts and static shots. The production quality is polished, resembling a commercial. The pacing is consistent, with cuts timed to the music beats. The use of green color throughout the ad reinforces the brand's identity. # Hooks Spoken: 00:00–00:03 They keep shipping melted supplements. iHerb doesn't. Text overlay: 00:00–00:03 They keep shipping melted supplements. / 00:02–00:03 iHerb doesn't. Visual: 00:00–00:03 Two clear plastic containers filled with melted supplements are shown from a top-down perspective. The containers are held by a person with fair skin. The background is a light brown wooden surface. Text overlay states, "They keep shipping melted supplements. iHerb doesn't." # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is receiving damaged or unreliable wellness products from big box stores. "They keep shipping melted supplements." # Value propositions - iHerb makes wellness way better by ensuring quality and reliability, unlike big box stores that may ship damaged or unreliable products. # Benefits - Wellness way better - 20% off with code: NEW20 # Features - Trusted brands - Avoids busted vitamins - Avoids broken lids - Avoids AI-written reviews # Call to action Get 20% OFF with code: NEW20 # Social proof - None used. # Point of view - Customer 5% – The ad starts with a customer's perspective by showing the problem of melted supplements. - Brand 95% – The majority of the ad is told from the brand's perspective, highlighting the benefits of iHerb over competitors. # Storyline - 00:00–00:02 The ad opens with a visual of melted supplements in containers. - 00:00–00:02 The text overlay states, "They keep shipping melted supplements," highlighting a common problem with other retailers. This is from the perspective of a dissatisfied customer, conveyed through the visual evidence of the melted supplements. - 00:02–00:03 The ad transitions to text that says, "iHerb doesn't," positioning iHerb as a solution to the problem of damaged supplements. - 00:03–00:10 A comparison chart appears, contrasting "Big Box Stores" with iHerb on various factors such as discount prices, trusted brands, busted vitamins, broken lids, and AI-written reviews. - 00:03–00:10 The chart uses emojis and checkmarks to visually represent the advantages of iHerb over big box stores. This is from the brand's perspective, aiming to educate the audience on the benefits of choosing iHerb. - 00:10–00:18 The ad concludes with a display of various iHerb products and the tagline "iHerb makes wellness way better." - 00:10–00:18 A final text overlay offers a 20% discount with the code NEW20, providing a direct incentive to purchase from iHerb. This is a direct call to action from the brand.

# Ad summary This ad promotes iHerb as a reliable online retailer for supplements, emphasizing its air-conditioned fulfillment centers and direct sourcing from brands or approved distributors. It addresses concerns about product quality and shipping conditions often associated with larger, less specialized online stores, positioning iHerb as a superior choice for supplement purchases. # Brand positioning iHerb is presented as a specialized online retailer focused exclusively on supplements, differentiating itself from larger, general merchandise e-commerce platforms. The brand emphasizes quality and reliability, highlighting its air-conditioned fulfillment centers and direct sourcing from brands or approved distributors. This positioning aims to assure customers of product integrity and freshness, addressing concerns about supplements being damaged or of questionable quality when purchased from less specialized retailers. iHerb seeks to occupy the space of a trusted, expert source for supplements, prioritizing product care and authenticity over the broader offerings of its competitors. The brand aligns with a health-conscious lifestyle, promoting the importance of high-quality supplements for overall well-being. This functional positioning focuses on the practical benefits of choosing iHerb for reliable supplement sourcing. # Product The ad showcases iHerb as an online retailer specializing in supplements. It emphasizes that iHerb is not a general merchandise store but focuses specifically on providing a wide range of supplements. The ad highlights the brand's commitment to quality by mentioning that all fulfillment centers are air-conditioned to prevent products from melting or being damaged during shipping. It also states that iHerb sources directly from brands or approved distributors, ensuring product authenticity and quality. The ad addresses the pain point of receiving damaged or unreliable products from other online retailers. It also emphasizes the variety of products available, stating that iHerb has over 50,000 different products, catering to individuals who frequently change their supplementation routines. The ad aims to convince viewers that iHerb is a reliable and specialized source for high-quality supplements. # Visual style The ad has a casual, UGC-style aesthetic with a mix of static and handheld shots. The editing is relatively simple, with smooth transitions between scenes. The production quality is decent, with clear visuals and bright lighting. The pacing is moderate, with cuts timed to the voiceover. The overall visual style supports the intended tone of authenticity and reliability. # Hooks Spoken: So iHerb is where I get all of my supplements. Text overlay: So iHerb is where I get all of my supplements. Visual: 00:00–00:01 The shot is a close-up of golden-colored gel capsules inside a white container. The background is blurred. A comment bubble from "AndrewWins2" is visible in the upper left corner, asking, "Okay WHERE do you get your SUPPLEMENTS??" The camera is stationary. The lighting is bright and diffused, highlighting the texture of the capsules. / 00:01–00:02 The camera pulls back to reveal several supplement bottles and boxes arranged on a white surface. The bottles are various colors, including blue, white, and orange. The background is blurred. The camera is stationary. The lighting is bright and diffused, highlighting the product labels. # Funnel stage Consideration # Pain points The ad addresses the frustration of receiving damaged or unreliable products from other online retailers, where products sometimes showed up broken or melted. # Value propositions - iHerb's air-conditioned fulfillment centers ensure that supplements are delivered in good condition, addressing concerns about products melting or being damaged during shipping. - iHerb's direct sourcing from brands or approved distributors guarantees the authenticity and quality of the supplements, providing customers with peace of mind. - iHerb's extensive selection of over 50,000 products caters to individuals who frequently change their supplementation routines, offering a wide variety of options to choose from. # Benefits - Products are not broken or melted - Authentic and high-quality products - Wide variety of products to choose from # Features - Air-conditioned fulfillment centers - Direct sourcing from brands or approved distributors - Over 50,000 different products # Call to action So think about that and order from them. # Social proof - "So iHerb is where I get all of my supplements. I used to order from big box stores as well, but the products just seemed off and sometimes showed up broken or melted." – Male 1 (Customer) # Point of view - Customer 50% – The ad begins with a customer's question and includes the creator's personal experience with the brand. - Brand 50% – The ad presents iHerb's unique selling points, such as air-conditioned fulfillment centers and direct sourcing, from the brand's official voice. # Storyline - 00:00–00:01 The ad opens with a comment asking where the creator gets their supplements. - 00:01–00:07 00:01–00:07 The creator responds by saying they get all their supplements from iHerb. They mention that they used to order from big box stores, but the products seemed off and sometimes arrived broken or melted. This is conveyed from the creator's perspective, highlighting their past experience and dissatisfaction with other retailers. The tone is conversational and relatable, aiming to build trust with the audience. - 00:07–00:13 00:07–00:13 The ad transitions to showcasing iHerb's unique selling points, stating that all their fulfillment centers are air-conditioned and that they source directly from brands or approved distributors. This is presented from the brand's perspective, emphasizing quality control and product integrity. The tone is informative and reassuring, aiming to address concerns about product quality and shipping conditions. - 00:13–00:21 00:13–00:21 The ad shows a screen recording of the iHerb app, highlighting the wide variety of products available and stating that they have over 50,000 different products. It concludes by saying that viewers will find the brand and product they need. This is presented from the brand's perspective, showcasing the breadth of their inventory and catering to diverse customer needs. The tone is enthusiastic and encouraging, aiming to entice viewers to explore the iHerb app. - 00:21–00:29 00:21–00:29 The ad contrasts iHerb with general online retailers, stating that iHerb is not a huge free-for-all online retailer selling shower curtains, AC units, and taco seasoning. It emphasizes that they specialize in supplements. This is presented from the brand's perspective, differentiating iHerb from competitors and highlighting their specialization. The tone is humorous and assertive, aiming to reinforce the brand's focus on supplements. - 00:29–00:31 00:29–00:31 The ad concludes by encouraging viewers to think about iHerb and order from them. This is presented from the brand's perspective, providing a direct call to action. The tone is encouraging and inviting, aiming to prompt viewers to make a purchase.

# Ad summary This ad for iHerb highlights the brand's commitment to quality and safety in the supplement industry. It contrasts iHerb's practices with those of big box retailers, emphasizing air-conditioned warehouses, direct sourcing from brands, and real human reviews. The ad aims to build trust and encourage viewers to choose iHerb for their health and wellness needs. # Brand positioning iHerb is presented as a trustworthy online retailer for health and wellness products, particularly supplements. The brand positions itself as a quality-focused alternative to big box retailers, emphasizing rigorous quality assurance, direct sourcing from brands and authorized distributors, and transparent customer reviews. iHerb aligns with values of health, wellness, and informed consumer choices, promoting a lifestyle where customers prioritize the safety and efficacy of their supplements. The brand pushes against the norm of potentially lax quality control in mass-market retail, offering a functional and emotional appeal by ensuring product integrity and customer peace of mind. # Product The ad features a variety of supplements and health products available on iHerb, including vitamins, protein powders, and skincare items. These products are presented as being sourced directly from brands or authorized distributors, ensuring authenticity and quality. The ad highlights iHerb's commitment to storing these products in air-conditioned warehouses to maintain their integrity. The products are for health-conscious individuals who prioritize quality and transparency in their supplement choices. The ad addresses the purchase barrier of uncertainty about product quality by emphasizing iHerb's rigorous quality assurance processes and real human reviews, assuring customers that they are making informed and safe choices for their health and wellness needs. # Visual style The ad has a clean and modern aesthetic with a focus on bright colors and clear visuals. The editing style includes quick cuts and smooth transitions to maintain a fast pace. The production quality is polished, giving the ad a professional and trustworthy feel. The use of concentric circle patterns in the background creates a visual motif that reinforces the brand's identity. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:01–00:03 Female: Big box retailers don't QA the supplements you order. Text overlay: 00:00–00:03 Big box retailers don't / 00:00–00:03 QA the supplements / 00:01–00:03 you order. Visual: 00:00–00:03 A pile of red and black gummy supplements sits on a white surface. The camera zooms in slightly as the gummies appear to melt together. Text overlay reads, "Big box retailers don't QA the supplements you order." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty about the quality and authenticity of supplements purchased from big box retailers. "Big box retailers don't QA the supplements you order." # Value propositions - iHerb doesn't take shortcuts - Find all the supplements you need in one place # Benefits - Quality assurance - Authenticity - Transparency # Features - Air-conditioned warehouses - Direct sourcing from brands or authorized distributors - Real human reviews # Call to action Find all the supplements you need in one place # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, highlighting its quality assurance processes and customer benefits. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a shot of gummy supplements and text stating that "Big box retailers don't QA the supplements you order." This sets up the problem that iHerb is solving: the lack of quality assurance in supplements sold by large retailers. The message is conveyed from the brand's perspective, highlighting a potential risk in purchasing supplements from other sources. The tone is cautionary and informative. - 00:03–00:05 00:03–00:05 The ad transitions to the iHerb logo with the tagline "iHerb does it DIFFERENTLY." This introduces iHerb as the solution to the problem of inadequate quality assurance. The message is from the brand's perspective, positioning iHerb as a superior alternative. The tone is confident and reassuring. - 00:05–00:08 00:05–00:08 The ad shows footage of iHerb's "AIR-CONDITIONED WAREHOUSES" where products are stored. This visually demonstrates iHerb's commitment to maintaining product quality through proper storage. The message is from the brand's perspective, showcasing its infrastructure and processes. The tone is professional and trustworthy. - 00:08–00:11 00:08–00:11 The ad highlights that products are sourced "DIRECT FROM BRANDS OR AUTHORIZED DISTRIBUTORS." This reinforces the brand's commitment to authenticity and quality. The message is from the brand's perspective, emphasizing its sourcing practices. The tone is transparent and reassuring. - 00:11–00:15 00:11–00:15 The ad shows images of people using iHerb products and reading reviews, with the text "REAL HUMAN REVIEWS." This builds trust by showing that other customers have had positive experiences with iHerb. The message is from the perspective of iHerb customers, providing social proof. The tone is authentic and relatable. - 00:15–00:20 00:15–00:20 The ad states, "When it comes to your health and wellness iHerb doesn't take shortcuts. EVER." This reinforces the brand's commitment to quality and safety. The message is from the brand's perspective, emphasizing its values. The tone is firm and unwavering. - 00:20–00:26 00:20–00:26 The ad concludes with a call to action: "Find all the supplements you need in one place" and an offer to "Save 20% off with code: NEW20". This encourages viewers to try iHerb and provides an incentive to purchase. The message is from the brand's perspective, driving conversion. The tone is inviting and promotional.

# Ad summary This ad promotes iHerb as a place to buy vetted supplements and vitamins. The ad opens with a shot of an airplane flying overhead, then transitions to a hand holding a bottle of Doctor's Best Vitamin D3 5000 IU in front of an open suitcase. The ad then shows a shelf full of various supplements and vitamins, and ends with the iHerb logo and a call to action to get immune supplements. # Brand positioning iHerb is presented as a one-stop shop for vetted supplements and vitamins. The ad promotes the brand as a reliable source for boosting one's medicine cabinet with high-quality products. The brand aims to occupy a space in the consumer's mind as a trusted provider of health supplements, emphasizing the importance of immune support, especially during travel. The brand aligns with a lifestyle focused on health and wellness, pushing against the norm of potentially unreliable or unverified supplement sources. The brand positioning is functional, focusing on providing access to vetted and reliable supplements. # Product The ad features a range of supplements and vitamins available through iHerb. The products include Doctor's Best Vitamin D3 5000 IU, California Gold Nutrition LactoBif Probiotics, Life Extension BioActive Complete B-Complex, California Gold Nutrition Omega-3 Premium Fish Oil, and NOW Vitamin D3 & K2. These products are intended for individuals looking to boost their immune system, support heart and bone health, and improve overall wellness. The ad highlights the importance of having vetted supplements and vitamins, suggesting that iHerb provides a reliable source for these products. The products are shown in the context of travel and home medicine cabinets, indicating use occasions for maintaining health and wellness routines. # Visual style The ad has a UGC feel with simple shots and minimal editing. The production quality is basic, focusing on clear product visuals and straightforward messaging. The editing style includes quick cuts to transition between scenes. The pacing is consistent, with each shot held long enough to convey its message clearly. # Hooks Text overlay: 00:01–00:04: Don't drop the ball on immune support when you travel Visual: 00:00–00:01: A low-angle shot of a passenger airplane flying overhead against a clear blue sky with some clouds. The camera is stationary, looking up at the plane as it passes by. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of neglecting immune support, especially during travel, as highlighted by the phrase "Don't drop the ball on immune support when you travel." # Value propositions - Don't drop the ball on immune support when you travel - Boost your medicine cabinet with vetted supplements and vitamins # Benefits - Immune support - Supports heart, bones, & immunity - Boost your medicine cabinet with vetted supplements and vitamins # Features - Vitamin D3 5000 IU - LactoBif Probiotics - BioActive Complete B-Complex - Omega-3 Premium Fish Oil - Vitamin D3 & K2 # Call to action Get immune supplements # Point of view - Customer 100% – The ad is presented from the perspective of a customer showing their travel preparations and medicine cabinet. # Storyline - 00:00–00:01 The ad opens with a shot of an airplane flying overhead, creating a sense of travel and movement. - 00:01–00:04 The scene transitions to a hand holding a bottle of Doctor's Best Vitamin D3 5000 IU in front of an open suitcase, emphasizing the importance of immune support while traveling. - 00:04–00:10 The ad then shows a shelf full of various supplements and vitamins, reinforcing the idea of boosting one's medicine cabinet with vetted products. - 00:10–00:14 The ad concludes with the iHerb logo and a call to action to get immune supplements, directing viewers to the brand as a solution for their health needs.

# Ad summary This ad promotes iHerb as a source for beauty and health products. A woman in her kitchen unpacks an iHerb box and shows a variety of vitamins and supplements. She highlights the availability of over 50,000 products from US, European, and Asian brands, emphasizing the originality of the products and the fast, free shipping from the US to Ukraine. She prepares a collagen drink and encourages viewers to take care of their beauty and health with iHerb's vitamins and supplements. # Brand positioning iHerb is presented as a comprehensive online retailer for health and beauty products, offering a wide selection of vitamins, supplements, and other wellness items. The brand emphasizes its global reach, providing products from well-known brands in the USA, Europe, and Asia. iHerb positions itself as a reliable source for original products directly from manufacturers, ensuring quality and authenticity. The brand aims to occupy a space in the consumer's mind as a convenient and trustworthy destination for health and beauty needs, promoting a lifestyle of self-care and well-being. The brand pushes against the norm of limited product availability by offering a vast selection and emphasizes the convenience of fast and free shipping. # Product The ad features a range of vitamins and supplements available from iHerb, including California Gold Nutrition CollagenUP, Immune 4, Vitamin D3, Omega Premium Fish Oil, and HydrationUP. CollagenUP is highlighted as a hydrolyzed marine collagen peptides supplement with hyaluronic acid and vitamin C, supporting hair, skin, nails, joints, and bones. The vitamins are presented as a way to support overall health and well-being. The products are for individuals looking to maintain their health and beauty, particularly those over 30. The ad addresses the purchase barrier of accessibility by highlighting the fast and free shipping from the US to Ukraine, making these products easily obtainable. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style includes a mix of static shots and smooth transitions. The production quality is high-end, supporting the intended tone of a reliable and trustworthy brand. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:03 Після тридцяти наше тіло потребує трохи більше турботи і уваги. Text overlay: 00:00–00:03 Після тридцяти наше тіло потребує трохи більше турботи і уваги Visual: 00:00–00:03 A woman stands in a kitchen with dark blue cabinets and white countertops. She is holding a vase of white flowers. An iHerb box is on the counter to her left. # Funnel stage Consideration # Pain points The ad implies that after the age of 30, the body requires more care and attention, suggesting a need for additional support through vitamins and supplements. "Після тридцяти наше тіло потребує трохи більше турботи і уваги." # Value propositions - Comprehensive selection: Over 50,000 products from US, European, and Asian brands - Authenticity: Original products from the manufacturer - Convenience: Fast and free shipping from the US to Ukraine # Benefits - Supports hair, skin, nails, joints, and bones - Maintains overall health and well-being - Convenient access to a wide range of health and beauty products - Ensured quality and authenticity of products - Fast and free delivery # Features - Vitamins and supplements - California Gold Nutrition CollagenUP (hydrolyzed marine collagen peptides, hyaluronic acid, vitamin C) - Immune 4 - Vitamin D3 - Omega Premium Fish Oil - HydrationUP - Over 50,000 products from US, European, and Asian brands - Original products from the manufacturer - Fast and free shipping from the US to Ukraine # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal routine and experience with the brand. # Storyline - 00:00–00:03 00:00–00:03 The woman states that after 30, our body needs a little more care and attention. - 00:03–00:07 00:03–00:07 She says that she takes care of herself with love, moves, and chooses a balanced diet. - 00:07–00:11 00:07–00:11 She adds support in the form of vitamins and supplements from iHerb. - 00:11–00:14 00:11–00:14 She says that this is her way to stay in resource and feel good every day. - 00:14–00:17 00:14–00:17 She states that on iHerb you can find absolutely everything for beauty and health. - 00:17–00:22 00:17–00:22 She says that there are over 50,000 products from all well-known brands in the USA, Europe, and Asia. - 00:22–00:27 00:22–00:27 She states that all products are original from the manufacturer, and delivery from the USA to Ukraine is fast and free. - 00:28–00:32 00:28–00:32 She encourages viewers to take care of their beauty and health with vitamins and supplements from iHerb.

# Ad summary This ad is for iHerb, an online retailer of supplements. The ad begins with a man showing the products he ordered from iHerb after getting high. The ad then cuts to a green screen with text that says "We don't sell that herb. But we do sell almost every supplement." The ad then shows a screen recording of the iHerb website, highlighting the wide variety of supplements available. The ad ends with a call to action to get 20% off your first order with code NEW20. # Brand positioning iHerb is presented as a comprehensive online retailer for a wide variety of supplements. The brand positions itself as a one-stop shop for health and wellness products, offering a vast selection that caters to diverse needs. The ad uses humor and a casual tone to appeal to a younger audience, while also emphasizing the breadth of its product offerings. iHerb differentiates itself by focusing on supplements rather than other 'herbs,' suggesting a commitment to regulated and health-focused products. The brand's positioning is both functional (offering a wide range of supplements) and emotional (promoting a fun, accessible approach to health and wellness). # Product The ad promotes iHerb as an online retailer that sells a wide variety of supplements. The ad highlights the extensive range of products available on the iHerb website, including vitamins, minerals, and other health-related items. The ad emphasizes that iHerb does not sell 'that herb' (referring to marijuana), but instead focuses on providing a comprehensive selection of supplements for health and wellness. The ad also mentions a special offer of 20% off the first order with the code NEW20, which addresses the purchase barrier of cost and encourages new customers to try the products. # Visual style The ad has a hybrid aesthetic, blending a UGC-style opening with polished commercial elements. The editing style includes quick cuts and static shots. The production quality starts with a casual, almost lo-fi feel in the opening and transitions to a more polished look with the green screen and website recording. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is noticeable, particularly when transitioning between scenes. # Hooks Spoken: 00:00–00:02: I got stoned and ordered from “iHerb.” / 00:01–00:02: Let’s see what I got. Text overlay: 00:00–00:02: I got stoned and ordered from “iHerb.” / 00:01–00:02: Let’s see what I got. Visual: 00:00–00:02: A close-up, selfie-style shot shows a black table with a cardboard box labeled 'iHerb' in the background. In the foreground, there are rolling papers, a lighter, and a grinder. A person's hands clap together in front of the box. The lighting is dim, and the camera is stationary. / 00:02–00:03: The person's hands reach into the box and pull out two bottles of supplements: one labeled 'Solary Magnesium Glycinate' and the other labeled 'Doctor's Best Vitamin D3.' The camera remains in the same position, focusing on the products being displayed. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of not finding specific health products or supplements in local stores. The opening line, 'I got stoned and ordered from iHerb,' humorously acknowledges the desire for certain products while highlighting that iHerb offers a wide range of alternatives. # Value propositions - Comprehensive selection of supplements for various health needs - Easy online shopping experience - Cost savings with the first-order discount # Benefits - Convenient access to a wide range of supplements - Affordable prices - Discount on first order # Features - Wide variety of supplements available - Online retailer - 20% off first order with code NEW20 # Call to action Get 20% OFF your first order with NEW20 # Social proof - None used # Point of view - Customer 20% – The ad begins with a customer sharing their personal experience of ordering from iHerb. - Brand 80% – The majority of the ad is told from the brand's perspective, clarifying their product offerings and providing a call to action. # Storyline - 00:00–00:02 00:00–00:02: A man shows a box from iHerb, along with rolling papers, a lighter, and a grinder. He states that he got stoned and ordered from iHerb, and is going to show what he got. This is intended to grab attention with a humorous and unexpected opening, framing the ad from the perspective of a customer sharing their experience. The tone is casual and relatable. - 00:02–00:03 00:02–00:03: The man pulls out two bottles of supplements from the box. This continues the customer's perspective, showing the actual products received and setting up the contrast between expectations and reality. - 00:03–00:05 00:03–00:05: A green screen appears with the text "WE DON'T SELL THAT HERB. BUT WE DO SELL ALMOST EVERY SUPPLEMENT." This transitions to the brand's perspective, clarifying what iHerb offers and setting expectations. The tone is humorous and slightly self-aware. - 00:05–00:09 00:05–00:09: A screen recording of the iHerb website scrolls through various supplements available for purchase. This reinforces the brand's claim of selling 'almost every supplement,' providing visual evidence of the wide selection. The perspective shifts to a product-focused demonstration, highlighting the variety and availability of supplements. - 00:09–00:11 00:09–00:11: A green screen appears with the iHerb logo and the text "Get 20% OFF your first order with NEW20." This concludes the ad with a direct offer and call to action, encouraging viewers to make a purchase. The perspective is from the brand, providing a clear incentive to try iHerb.

# Ad summary This ad uses a meme style to promote iHerb, highlighting the variety of products available, from supplements and vitamins to essential oils and sunscreen. It uses humor to clarify that iHerb does not sell cannabis products. # Brand positioning iHerb is presented as a comprehensive online retailer for health and wellness products. The brand offers a wide range of items, including supplements, vitamins, essential oils, retinol, sunscreen, and collagen. The ad positions iHerb as a convenient one-stop shop for various health and wellness needs, emphasizing the availability of a diverse product selection. The brand uses a lighthearted and humorous approach, differentiating itself by clarifying that it does not sell cannabis products, which may appeal to a broad audience seeking legitimate health and wellness solutions. # Product The ad promotes iHerb as an online retailer offering a wide variety of health and wellness products. These include essential oils, retinol, sunscreen, collagen, antioxidants, fish oil, herbs, minerals, vitamins, and protein. The ad emphasizes the convenience of finding all these products in one place, positioning iHerb as a comprehensive solution for health and wellness needs. The ad clarifies that iHerb does not sell cannabis products, distinguishing itself from other retailers that might offer such items. The ad aims to highlight the breadth of iHerb's inventory and its suitability for customers seeking a range of health and wellness products. # Visual style The ad uses a meme-style aesthetic with superimposed graphics and text overlays. The editing style includes quick cuts and scrolling through the iHerb website. The production quality is a hybrid of website screen recording and meme-style graphics, creating a humorous and attention-grabbing effect. The pacing is fast, with frequent changes in visuals and text. # Hooks Spoken: 00:00–00:07 iHerb has great deals on supplements, vitamins, and herbs. Just not that herb. Text overlay: 00:00–00:05 iHerb has great deals on supplements, vitamins and herbs. / 00:00–00:04 420 blaze it / 00:05–00:07 Just not that herb. 🥦 Visual: 00:00–00:05: The screen displays the iHerb website interface, showing various products listed under "Trending now" and "Brands of the Week." The text overlay reads, "iHerb has great deals on supplements, vitamins and herbs." / 00:00–00:04: Superimposed meme-style graphics appear, including the text "420 blaze it" in rainbow colors, a burning image, a broccoli emoji, a coin with an eye pyramid, and a face wearing pixelated sunglasses. / 00:05–00:07: The screen continues to show the iHerb website interface. The text overlay now reads, "Just not that herb," with a broccoli emoji next to "herb." # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential confusion or association with cannabis products by humorously clarifying that iHerb does not sell "that herb," ensuring customers understand the brand's focus on legitimate health and wellness products. # Value propositions - Comprehensive selection of health and wellness products - Convenience of finding all products in one place - Humorous approach to differentiate from competitors # Benefits - Great deals on health and wellness products - Wide variety of products available - Convenient one-stop shop # Features - Supplements - Vitamins - Herbs - Essential oils - Retinol - Sunscreen - Collagen - Antioxidants - Fish oil - Minerals - Protein # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, highlighting its products and clarifying its offerings. # Storyline - 00:00–00:05 The ad starts by stating that iHerb has great deals on supplements, vitamins, and herbs. - 00:05–00:07 This is followed by a humorous clarification that iHerb does not sell "that herb," referring to cannabis. - 00:07–00:11 The ad then transitions to showcasing the variety of products available on iHerb, including essential oils, retinol, sunscreen, and collagen. - 00:11–00:15 The ad concludes by emphasizing that you can get all of these health and wellness products at iHerb.

# Ad summary This ad highlights iHerb's commitment to delivering authentic products in the best shape, contrasting it with a negative experience of receiving damaged goods from another source. It emphasizes human reviews and offers a discount code to encourage viewers to try iHerb. # Brand positioning iHerb is presented as a reliable online retailer for vitamins and supplements, emphasizing the authenticity and quality of its products. The brand positions itself as a trustworthy source, contrasting itself with other unnamed retailers that may deliver damaged or inauthentic goods. iHerb promotes a sense of care and quality control in its storage and shipping processes, aiming to instill confidence in customers seeking health and wellness products. # Product The ad showcases a variety of vitamins and supplements available through iHerb, including magnesium glycinate, vitamin D3, B-complex, and omega-3 fish oil. The products are presented in their original packaging, emphasizing their authenticity and quality. The ad highlights iHerb's commitment to delivering these products in the best shape, addressing concerns about receiving damaged goods from other sources. It also emphasizes the presence of human reviews, distinguishing iHerb from platforms with fake or bot-generated reviews. The ad aims to convince viewers that iHerb is a reliable source for purchasing high-quality vitamins and supplements. # Visual style The ad has a mixed visual style, combining UGC-style shots with polished commercial elements. The editing rhythm is quick, with cuts timed to the music. The production quality varies, with some shots appearing more casual and others more professionally produced. The overall aesthetic is clean and bright, with a focus on showcasing the products and the iHerb brand. # Hooks Spoken: 00:04–00:06: iHerb delivers the best products in the best shape. Text overlay: 00:04–00:06: iHerb delivers the best products in the best shape. Visual: 00:04–00:06: A hand holds three bottles of vitamins and supplements over an iHerb-branded box. The bottles are Solaray Magnesium Glycinate, Doctor's Best High Absorption Magnesium, and Vitamin D3 5000 IU. The background is a countertop with a light gray and white speckled pattern. The camera is handheld and shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is receiving damaged or inauthentic products from online retailers. "What they sent" shows scattered pills, implying damage and unreliability. # Value propositions - Authentic products stored and shipped with care - Human reviews, no fake bots # Benefits - Delivers the best products in the best shape # Features - Authentic products - Stored & shipped with care - Human reviews, no fake bots # Call to action Use code: NEW20 for 20% off # Social proof - "Great b-complex!" – Mariana - "one of my favorite wellness duos" – Natallia - "Great Quality Fish Oil" – Ramesh # Point of view - Customer 50% – The ad uses a customer's perspective to highlight the problem of receiving damaged goods and the desire for authentic products. - Brand 50% – The brand's perspective is communicated through claims of authenticity, careful storage, reliable shipping, and a call to action. # Storyline - 00:00–00:02 The ad opens with a visual of a product listing for Nature Made Vitamin C on a website labeled "Totally Legit Nutrition." - 00:00–00:02 This sets the expectation of what the customer wanted to receive, establishing the initial desire. - 00:02–00:04 The scene cuts to a countertop covered in scattered white pills next to an open, empty cardboard box and a white plastic bottle. - 00:02–00:04 This visual represents the reality of what the customer received, contrasting with the expectation set in the previous scene and highlighting the problem of damaged goods. - 00:04–00:06 The ad transitions to a shot of a hand holding three bottles of vitamins and supplements over an iHerb-branded box. - 00:04–00:06 This introduces iHerb as the solution, promising to deliver products in the best shape. - 00:06–00:10 The ad shows an automated warehouse with shelves of products, followed by a FedEx plane taking off and an iHerb box being placed on a doorstep. - 00:06–00:10 These visuals emphasize the authenticity, careful storage, and reliable shipping of iHerb products. - 00:10–00:16 The ad displays several vitamin bottles with on-screen text highlighting "Human reviews, no fake bots" and showing positive customer reviews. - 00:10–00:16 This builds trust and credibility by showcasing social proof and assuring customers of genuine feedback. - 00:16–00:21 The ad concludes with the iHerb logo and a call to action to use the code NEW20 for 20% off. - 00:16–00:21 This provides an incentive for viewers to try iHerb, encouraging immediate action.

# Ad summary This ad features a woman who is a teacher and is stocking up on immune support supplements from iHerb. She shows the process of selecting chewable vitamins from the iHerb website and adds them to her cart. She recommends iHerb for immune support supplements. # Brand positioning iHerb is presented as a reliable online retailer for health and wellness products, particularly immune support supplements. The brand is positioned as a source of products that are trusted and reviewed by real people, addressing concerns about the authenticity and quality of online health products. The brand aligns with a lifestyle focused on proactive health management, especially during seasons when immune support is crucial. iHerb differentiates itself by offering a wide range of product formats, such as chewable vitamins, catering to those who dislike traditional pills. The brand positioning is both functional, providing easy access to health products, and emotional, instilling confidence through verified reviews and product quality. # Product The featured product is chewable vitamin D-3 supplements from iHerb, designed to support immune health. These chewable vitamins are presented as an alternative to traditional pills, catering to individuals who dislike swallowing pills. The product is for anyone looking to boost their immune health, particularly during seasons when immune support is essential. The ad highlights that these vitamins are highly reviewed and trusted by real people, addressing concerns about product efficacy and authenticity. The use occasion is during the season when immune health is a priority, and the product addresses the purchase barrier of disliking pills by offering a chewable format. The ad emphasizes that these vitamins are worth trying because they are easy to take, highly rated, and available from a trusted source. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, bright aesthetic. The editing style includes quick cuts between the woman speaking and the laptop screen showing the iHerb website. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, with cuts timed to match the rhythm of the voiceover. # Hooks Spoken: 00:00–00:03 My classroom's basically a germ factory, so I stock up. Text overlay: 00:00–00:03 My classroom's basically a 🦠 factory / 00:02–00:03 so I stock up. Visual: 00:00–00:03: A woman with long blonde hair, wearing a light purple top and a necklace, is centered in the frame, speaking directly to the camera. She is sitting at a desk with a white laptop in front of her. The background shows a living room with a window, curtains, and a couch. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the need to boost immune health, especially during seasons when illness is prevalent. This is signaled by the statement, "My classroom's basically a germ factory." # Value propositions - Chewable vitamins for those who don't like pills - Highly reviewed products for peace of mind - Trusted source (iHerb) for quality assurance # Benefits - Boost immune health - Easy to take (chewable) - Trusted by real people # Features - Immune support supplements - Chewable vitamins - Highly reviewed products # Call to action Grab your supplements from iHerb. # Social proof - "Reviews look great." – Female 1 (Customer) - "I know real people actually wrote these." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience and opinion. # Storyline - 00:00–00:03 The woman introduces herself and states that her classroom is a germ factory, so she stocks up on immune support supplements. - 00:03–00:07 She mentions that she is getting her supplements from iHerb and will show how easy they make it to order. - 00:07–00:11 She navigates the iHerb website, selecting the Immune Support category and then Vitamins. - 00:11–00:15 She expresses her dislike for taking pills and is pleased to find chewable options. - 00:15–00:19 She checks out the highly reviewed products and finds one that looks perfect. - 00:19–00:24 She notes that the reviews look great and decides to add the product to her cart because it's from iHerb, which she trusts. - 00:24–00:31 She confirms that she has ordered the product and encourages viewers to grab their supplements from iHerb if they are trying to boost their immune health.

# Ad summary A man shares his experience ordering supplements from iHerb. He highlights the great prices, direct sourcing from brands, and products with expiration dates. He expresses satisfaction with the quality and care in handling the products. # Brand positioning iHerb is presented as a reliable online retailer for health and fitness supplements. The brand emphasizes its commitment to quality by sourcing directly from brands and ensuring products have expiration dates. This positions iHerb as a trustworthy source for consumers concerned about the freshness and authenticity of their supplements. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, directly-sourced supplements at great prices. The brand aligns with values of health, fitness, and transparency, pushing against the norm of potentially expired or mishandled products often found elsewhere. The brand positioning is both functional (offering quality and direct sourcing) and emotional (providing peace of mind and assurance). # Product iHerb is an online retailer offering a wide range of health and fitness supplements. The ad highlights several key aspects of the iHerb service: great prices, direct sourcing from brands, and products with expiration dates. The products are for health-conscious individuals who prioritize quality and freshness in their supplements. The ad addresses the purchase barriers of expired or mishandled products by emphasizing iHerb's commitment to quality control. The ad conveys that iHerb is worth trying because it provides assurance that the supplements are fresh, authentic, and handled with care, ensuring the consumer gets the full benefit of their purchase. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is simple with static shots and smooth transitions. The production quality is high, supporting the intended tone of a trustworthy and reliable source. The pacing is consistent throughout the ad. # Hooks Spoken: Male 1: My trainer recently put me onto iHerb, and I honestly wish they would have done it so much sooner. Text overlay: MY TRAINER RECENTLY PUT ME / ONTO IHERB... / AND I HONESTLY WISH / THEY WOULD HAVE DONE IT / SO MUCH SOONER. Visual: 00:00–00:05 The shot is a medium close-up of a young, fair-skinned man with short blonde hair, wearing a white t-shirt. He is sitting at a wooden table in front of a window with natural light. He holds a small microphone in his left hand and gestures with his right. An iHerb box sits on the table in front of him. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of receiving expired or mishandled supplements from other retailers. The speaker says, "So I know I'm not getting expired crap when it comes to my health and fitness supplements." # Value propositions - Great prices: Save money on supplements. - Source directly from the brands: Assurance of authenticity and quality. - Products actually have expiration dates: Confidence in freshness and effectiveness. # Benefits - Not getting expired crap - Everything shows up in great shape - Handle each step with care # Features - Great prices - Source directly from the brands - Products actually have expiration dates # Call to action None used. # Social proof - "My trainer recently put me onto iHerb" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his positive experience with the brand. # Storyline - 00:00–00:02 The creator introduces iHerb as a place his trainer recommended. - 00:02–00:09 He expresses regret for not discovering it sooner, but admits he can't keep it a secret anymore because it's the best place to get supplements. - 00:09–00:10 The ad transitions to a screen recording of the iHerb app, showcasing the variety of products available. - 00:10–00:14 The creator highlights the great prices and direct sourcing from brands. - 00:14–00:18 He emphasizes the importance of products having expiration dates, implying that this is not always the case with other retailers. - 00:18–00:23 The creator shows the supplements he ordered, emphasizing that he knows he's not getting expired products. - 00:23–00:27 He shows the supplements he ordered, emphasizing that he knows he's not getting expired products. - 00:27–00:34 He shows the supplements he ordered, emphasizing that he knows he's not getting expired products. - 00:34–00:39 He concludes by expressing his satisfaction and willingness to give his business to iHerb.