How Whatnot Advertises on Meta

# Ad summary A man opens Star Wars trading cards and excitedly reveals a Droid Echa, a Darth Maul 1 of 5 card, and a Porg. He encourages viewers to do a Porg chant. # Brand positioning Cherry Collectibles specializes in trading cards and collectibles. This ad highlights the excitement and potential value discovery in opening packs of Star Wars cards. The brand appears to position itself for people who enjoy collecting and trading cards, particularly around popular franchises like Star Wars. The brand's tone is enthusiastic and energetic. # Product This ad features packs of Star Wars trading cards, which are collectible cards featuring characters, scenes, and other elements from the Star Wars universe. The ad highlights chase cards, including a "Droid Echa," a "Darth Maul 1 of 5" card, and a "Porg" card. The man expresses excitement over pulling rare cards. # Visual style The ad has a casual, UGC-style feel, featuring bright lighting and simple framing. The editing includes quick cuts and zoom-ins to emphasize excitement and the visual details of the cards. The bursts of graphics and montage of the Porg contribute a comedic element. The BPM of the song is fast and matches the quick cuts. # Hooks Spoken: 00:00-00:03 to 50 Droid Echa. Text overlay: 00:00-00:03 cherry Visual: 00:00–00:01 A close up shot shows a hand flipping through Star Wars trading cards. In the background, a man sits at a desk with a computer and other cards. A desk, keyboard, and containers are visible. The lighting is bright and the camera is stable. / 00:01–00:02 The hand holds up a Star Wars trading card. The card depicts a Droid Echa. The background is a close up of the hand and the man sitting at the desk. / 00:02–00:03 The hand flips through cards. The background shows the man at the desk with other cards. The camera is zoomed in on the hands. # Funnel stage Top of funnel (Awareness) # Pain points The ad clearly implies that the primary frustration lies in the luck-based element of collecting and the desire for rare cards: the potential to receive unwanted cards that have little value. # Value propositions - Offers the excitement of potentially discovering rare and valuable cards from the Star Wars franchise, adding to the thrill of collecting. # Benefits - Potential for discovering rare and valuable cards - Excitement of opening packs and revealing cards # Features - Star Wars trading cards - Collectibles featuring characters and scenes from the Star Wars universe # Call to action None used. # Point of view - Brand 100% – The whole video is from the perspective of the brand promoting their card-opening service. # Storyline - 00:00–00:02 The man opens packs of Star Wars trading cards. This starts the process of the unboxing, introducing the main product and setting the stage for the potential excitement of valuable card discoveries. - 00:02–00:03 The man pulls a "Droid Echa" card and expresses minor excitement. This showcases a typical card that can be found in the packs. - 00:06–00:11 The man pulls a "Darth Maul 1 of 5" card and excitedly declares its rarity. This highlights the potential for discovering valuable cards and fuels anticipation. - 00:11–00:17 The man pulls a "Porg" card and excitedly shouts the character's name. This continues the theme of discovering exciting cards. - 00:18–00:24 The ad shows a montage of the Porg character in various forms. This leans into the comedic potential of the character to create additional delight for viewers. - 00:24–00:28 The man holds the "Porg" and "Darth Maul" cards together and asks for a Porg chant in the comments. This reinforces the excitement over the rare cards and asks for user engagement. - 00:29–00:32 The man claims it's crazy to pull two cards in a row. This amplifies the excitement of card collecting.

# Ad summary A content creator displays and prices out three new golf clubs that they got through the Whatnot marketplace. He conveys the value of using Whatnot, as he got all three items at a discount, and asks the audience if they think he got a good deal. # Brand positioning This ad promotes Whatnot, an online marketplace with a focus on authenticity and community, where users can discover and purchase various items. The brand positions itself as a source for rare finds and deals in various collectible spaces, offering a platform for both buyers and sellers to connect and transact. It leans into the idea of discovering exclusive or hard-to-find items at discounted prices, fostering a sense of excitement and the potential for great deals within its community. By showcasing the content creator's Whatnot haul of golf clubs, the ad subtly suggests that the platform provides a diverse range of products to meet varied interests. # Product The ad promotes three golf clubs, all presented as brand new and still in their original packaging, acquired through the Whatnot marketplace: a Callaway Paradym Star driver, a TaylorMade TP Reserve putter, and a Cobra SBX wedge. The ad focuses on the condition of the golf clubs, and the fact that they are brand new with prices of $135, $120, and $62 respectively. The primary selling point is the value proposition that these clubs were purchased at a discounted price compared to retail. # Visual style The ad has a casual, UGC-style aesthetic. The production quality is simple, with static shots and minimal editing. The pacing is steady, with cuts between shots timed to coincide with changes in product demonstration or changes in the speaker’s comments. # Hooks Spoken: Guys, I just wanted to show off these clubs I got from my Whatnot haul. Text overlay: You won't believe what I found on Whatnot! ⛳️ Visual: 00:00–00:02: A medium shot shows a young, fair-skinned man standing behind a white counter, holding a small cardboard box. He wears a black baseball cap with a white logo, a light green hoodie, and a lavalier mic clipped to the hoodie. Behind him is a shelf with folded clothes and hats. # Funnel stage Consideration # Pain points The ad addresses the pain point of golfers wanting high-quality, brand-new clubs but facing high retail prices. The creator finds new golf clubs through Whatnot and communicates the value of using the site for discount prices. # Value propositions - The golf clubs being new increases the value. - Buying through Whatnot allows the user to get discount prices. # Benefits - Brand new golf clubs at discount prices # Features - Brand new golf clubs - Callaway Paradym Star driver - TaylorMade TP Reserve putter - Cobra SBX wedge # Call to action None used. # Social proof - The ad is presented from the perspective of a content creator who has used Whatnot and is happy with their purchase, serving as a user-generated endorsement of the platform. # Point of view - Customer 100% – The entire video is told from the perspective of a content creator sharing their personal experience with the brand. # Storyline - 00:00–00:02 The creator shows a small cardboard box to the camera and introduces that he will be showing off the clubs he got from his Whatnot haul. - 00:02–00:05 00:02–00:05: The creator states that he spent around $300 and got three brand new golf clubs. This message intends to hook the viewer by showing a good deal. - 00:05–00:12 00:05–00:12: The creator pulls out and showcases a Callaway Paradym Star driver, stating that he only paid $135 for it, and that it is brand new in the plastic. This is from the perspective of the creator sharing a good deal, while also hyping the product. The tone is excited and persuasive. - 00:13–00:20 00:13–00:20: The creator shows a TaylorMade TP Reserve putter, which is brand new in the plastic, for which he paid $120. This showcases another one of the products obtained from Whatnot. - 00:21–00:26 00:21–00:26: The creator displays a Cobra SBX wedge that is new and in the plastic, and cost only $62. The creator showcases the last of his items from Whatnot to build credibility that the site offers deals. - 00:27–00:29 00:27–00:29: The creator asks the audience what they think and if these were good pickups, to drive engagement by asking for the viewer's opinion.

# Ad summary This ad shows the Adidas and Balenciaga collaboration sneaker being sold at auction. # Brand positioning Adidas is presented as a collaborative brand that partners with Balenciaga to create fashionable footwear, the Triple S sneaker. The brand occupies a luxury space in the market, positioned to appeal to consumers who want to wear high-end items. The sneakers are sold through Sneaker Stockpile, a store which hosts auctions on 'Whatnot'. # Product The advertised product is the Adidas x Balenciaga Women's Triple S Sneaker. The shoe is white with three blue Adidas stripes on the side with the word "Balenciaga" printed above the stripes. The shoe also has blue lining with blue patterned laces. The sole of the shoe is white and blue. The shoe is being sold on the Whatnot platform, and the ad mentions that it has a retail price of over £500 and that this UK size 11 is a "very rare size". The ad also specifies that these are "brand spanking new". # Visual style The visual style of the ad is raw and shot with a handheld camera, giving a UGC feel. The production quality is minimal, as the person is in their warehouse with the product. The pacing is inconsistent, with fast cuts in the beginning, and slower cuts in the middle. There is no audio-visual sync in the ad. # Hooks Spoken: 00:00–00:02 Adidas Balenciaga Triple S on the whatnot, 15 seconds to death. Visual: 00:00–00:02 A fair-skinned man with short light brown hair holds a white sneaker with blue trim and blue Adidas stripes on the side in front of a blue box with white Adidas logo. He is wearing a black T-shirt. The background is a warehouse full of shoes and shoe boxes. The camera is handheld. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points High prices on retail websites – A digital popup appears in the middle of the screen advertising the shoe on the GOAT website for £733.77. # Value propositions - Adidas and Balenciaga Collaboration: communicate exclusivity and style - Rare size: Communicates high demand and value - Brand new: The shoe is in perfect condition # Benefits - Rare size - Very cheap pair # Features - Adidas and Balenciaga Collaboration - Triple S sneaker - UK size 11 - Brand new # Call to action None used. # Point of view - Customer 100% – A real person displays the product in their warehouse. # Storyline - 00:00–00:02 A man holds up a white sneaker with blue accents. - 00:02–00:04 The man shows the sneaker to the camera, then a digital popup appears in the center of the screen with the sneakers on the GOAT website selling for £733.77. - 00:04–00:05 The man turns the sneaker over to show the sole. - 00:05–00:07 The man displays the sneaker on top of its box. - 00:07–00:11 The man presents the sneaker at several angles. - 00:11–00:18 The man speaks into the camera while the shoe is displayed on screen. A chat interface appears on the bottom of the screen. - 00:18–00:28 The man presents the sneaker at several angles as the price of the item goes up and up, while the chat interface continues to display at the bottom of the screen. - 00:28–00:34 The screen displays confetti as the auction closes and the item is sold. - 00:34–00:39 The man points to his head, then to the screen, reminding viewers to go to the website to buy items sold at auction.

# Ad summary A male creator shares his recent hypebeast pickups from the Whatnot app. He shares the retail price of each item and how much he paid for it on the app, highlighting the savings. # Brand positioning Whatnot is presented as a live video shopping app where users can buy a variety of items, including clothing, shoes, room decor, and furniture. The brand is positioned as a place to find authentic products with lots of reviews and a wide variety of sellers. The brand promotes the value of finding deals and steals on hypebeast items. # Product The Whatnot app is a live video shopping app where users can buy a variety of items, including clothing, shoes, room decor, and furniture. The app is for people who want to find deals and steals on authentic products. The app has a wide variety of sellers with lots of reviews. The app is presented as a place to find hypebeast items at a fraction of the retail price. # Visual style The ad has a casual, UGC feel. The creator is filming in his room with natural lighting. The editing is simple with static shots and jump cuts. The pacing is consistent throughout the ad. The production quality is lo-fi, which supports the intended tone of a casual friend sharing a tip. # Hooks Spoken: 00:00–00:01 Let's go over my recent hypebeast pickups. Text overlay: 00:00–00:07 recent hypebeast pickups Visual: 00:00–00:07 The creator stands in front of a mirror in his room, holding a stack of clothes in one hand and a framed poster in the other. The room has white shelves on either side of the mirror, filled with shoes and other decorative items. The floor is covered in a green shag rug. The creator is wearing a black tank top and blue sweatpants. He is smiling and looking at the camera. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that hypebeast items are expensive and hard to find at a good price: "This Supreme friends and family poster goes over $100 online." # Value propositions - Find hypebeast items at a fraction of the retail price - Save over $300 on your purchases - Shop from a variety of sellers with lots of reviews and authentic products # Benefits - Find deals and steals - Save money - Find authentic products - Shop from a variety of sellers # Features - Live video shopping app - Wide variety of items - Authentic products - Lots of reviews - Variety of sellers # Call to action Download the app Whatnot # Social proof - "Here are some sellers that you can buy from that I honestly suggest." – Male 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his recent purchases and experiences with the Whatnot app. # Storyline - 00:00–00:07 00:00–00:07 The creator introduces the video by saying he will go over his recent hypebeast pickups and put the audience on the method. This is intended to hook the viewer by promising to share a secret or strategy for finding deals. - 00:07–00:19 00:07–00:19 The creator shows a friends & family Supreme poster and says that it goes for over $100 online, but he was able to snag it for $40. This is intended to show the viewer the value of using the Whatnot app. - 00:19–00:28 00:19–00:28 The creator shows a Supreme 2019 Molotov Kid tee and says that he got it for around $40, but it goes for over $100 online. This is intended to further show the viewer the value of using the Whatnot app. - 00:28–00:32 00:28–00:32 The creator says that he saved over $100 just off those two pickups. This is intended to reinforce the value proposition of the Whatnot app. - 00:32–00:40 00:32–00:40 The creator shows a Supreme arch brush tee and asks the audience to let him know in the comments if Supreme is making a comeback. This is intended to engage the audience and start a conversation. - 00:40–00:47 00:40–00:47 The creator says that he doesn't like too much graphics or color on his tees, but he feels like this tee definitely got the best minimalistic and graphic combo. This is intended to show the viewer that the Whatnot app has something for everyone. - 00:47–00:56 00:47–00:56 The creator says that the audience will not believe how much he got this tee for and how much it goes for online. He says that he got it for around $39 to $40, but it goes for over $200 online. This is intended to create a sense of urgency and excitement. - 00:56–00:58 00:56–00:58 The creator says that if the audience doesn't get it already, he doesn't know what to tell them. This is intended to create a sense of exclusivity and FOMO. - 00:58–01:05 00:58–01:05 The creator shows a camo DDHO hat and says that he's not really into hats, but once he saw this hat, he had to pick it up. This is intended to show the viewer that the Whatnot app has a variety of items to choose from. - 01:05–01:08 01:05–01:08 The creator says that based on all his pickups, he saved over $300. This is intended to reinforce the value proposition of the Whatnot app. - 01:08–01:10 01:08–01:10 The creator says that all of these pieces that he got are off an app called Whatnot. This is intended to introduce the Whatnot app to the viewer. - 01:10–01:14 01:10–01:14 The creator says that you can buy anything from clothes to shoes to room decor and furniture. This is intended to show the viewer the variety of items available on the Whatnot app. - 01:14–01:18 01:14–01:18 The creator says that there's a notable amount of sellers to choose from with lots of reviews and authentic products. This is intended to build trust and credibility in the Whatnot app. - 01:18–01:22 01:18–01:22 The creator shares some sellers that you can buy from that he honestly suggests. This is intended to provide social proof and build trust in the Whatnot app. - 01:22–01:25 01:22–01:25 The creator says to download the app Whatnot if you guys want all these steals and deals. This is a call to action to download the Whatnot app. - 01:25–01:27 01:25–01:27 The creator says he'll catch you on the next one and peace. This is a friendly outro to the video.

# Ad summary This ad features a man showing off items he purchased on the Whatnot app. These items include shoes, a basketball jersey, and a doll. He encourages the viewer to use Whatnot. # Brand positioning Whatnot is presented as a live shopping marketplace where one can purchase clothing, shoes, and collectibles. They make it easy to purchase anything that someone loves or is looking for. # Product Whatnot is a live shopping marketplace app for purchasing collectibles, sneakers, clothing, and more. This ad features items purchased on the app: Jordan 1s, Air Force 1s, a New York Knicks jersey, and a designer doll. The prices of the products are shown on screen. It's clearly implied that the products are more affordable than retail value when purchased on Whatnot. # Visual style The ad has a clean, casual aesthetic. It appears to be filmed in the content creator's home and seems realistic rather than polished and heavily edited. It features jump cuts. The content creator's products are timed to the music. # Hooks Spoken: 00:00–00:03 In this box is items from Whatnot that I just recently copped. Text overlay: Whatnot: Shop, Sell, Conne... (App Store) / #2 in Shopping / Lifestyle / Whatnot Inc. / Open Visual: 00:00–00:03 The man sits in a black chair with a table in front of him. Behind him is a white wall with a display of identical shoeboxes. He wears a black hoodie and a baseball cap with a logo. He points to a cardboard box with writing on it. An app download notification pops up on the screen. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The pain point is that it can be difficult to find the items you want at a price you can afford: "If you have something that you love or you're looking for, Whatnot has it." # Value propositions - Everything you love or are looking for is available on the Whatnot platform. - The featured items can be purchased at prices lower than retail. # Benefits - Purchase things like sneakers, clothing, collectibles - Less than retail price # Features - selling platform - live shows # Call to action Make sure to go do that # Point of view - Customer 100% – The entire ad is from the customer’s perspective in the form of a product review. # Storyline - 00:00–00:04 A man is holding a cardboard box and indicates that inside the box are items he purchased from Whatnot. - 00:04–00:08 He holds up shoes, clothing, and collectibles, explaining that Whatnot is a selling platform where you can purchase these items. - 00:08–00:11 He holds a shoebox, saying that whatever you love or are looking for, Whatnot has it. - 00:11–00:28 He presents the items that he purchased and the prices that he paid for them on Whatnot. - 00:28–00:38 The man encourages the viewer to start using Whatnot to avoid missing out on savings and values.

# Ad summary This ad promotes the Whatnot Toy World event occurring from March 20-22. The ad is presented by Chalice Collectibles to tell its audience about the event. The speaker mentions they'll be giving away limited-edition and signed Funko Pops, along with dropping three exclusives. # Brand positioning Chalice Collectibles is presented as a company that specializes in collectibles such as Funko Pops. It is implied through the various products shown that they carry anime, Disney, and other franchise-related collectibles. Chalice Collectibles aligns itself with trends such as anime and pop culture, and the brand's name and slogan implies that the brand aims to provide exclusive items for collectors. # Product The product being advertised is the Whatnot Toy World event running from March 20-22, sponsored by Chalice Collectibles. The event advertises giveaways of limited edition and signed Funko Pops, as well as drops of three exclusives. Funko Pops shown include the characters from anime, Disney, and other unnamed franchises. Attending this Whatnot event provides the audience with a chance to win items and buy exclusive products. # Visual style The ad is filmed in a casual vlogging style with medium production quality. The camera is sometimes shaky and there are jump cuts. The setting is in a warehouse with metal shelves. The cuts are frequent but not necessarily on a beat. Overall, the style is designed to feel accessible and direct, like a quick update from a friend or creator. # Hooks Spoken: Hey, stop scrolling! Text overlay: scrolling 🙄 Visual: 00:00–00:01: The video opens with a shelf full of Funko Pop boxes. The figure on the box is obscured. The shelves are silver and appear to be in a warehouse. A blurry figure can be seen behind the shelves. / 00:01–00:02: The camera pans down to reveal a young man with tan skin, a black t-shirt, and a black baseball cap. The background consists of shelves of various Funko Pop boxes. The man has a surprised expression and his mouth is wide open. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses boredom by directly instructing viewers to stop scrolling. # Value propositions - Limited edition and signed Funko Pops as prizes - Chance to buy exclusives # Benefits - Chance to win items - Buy exclusive products # Features - Limited edition and signed Funko Pops - Three exclusives # Call to action Come join us # Point of view - Brand 100% – The speaker in the video is presenting the product on behalf of the brand Chalice Collectibles. # Storyline - 00:00–00:01 The ad opens with the speaker reaching into shelves of Funko Pops. - 00:01–00:02 The speaker peeks into the frame and tells the viewer to stop scrolling, directly speaking to the viewer from the brand POV to grab their attention. - 00:02–00:04 The speaker states that the company is giving away limited-edition and signed Funko Pops. He pivots to holding two Funko Pops, calling the items out as part of the giveaway. - 00:05–00:07 The speaker announces that viewers can come join them on March 20th to the 22nd for Whatnot's Toy World event. - 00:09–00:16 Continuing from the previous announcement, the speaker adds that they will be giving away a bunch of Pops and dropping not one, not two, but three exclusives. The speaker rotates through the warehouse, picking up a number of exclusive Pops, displaying them for the viewer. - 00:18–00:23 The speaker lists various themes, including anime, Disney, and "everything else", showcasing examples of the products sold. - 00:23–00:24 After mentioning "everything else", the speaker throws one Funko Pop into a box as an exclamation point. - 00:25–00:28 The speaker stands in front of the Funko Pop box, appearing serious while a Funko Pop bounces on his head in grayscale with added sad sound effects. This moment is intended to be humorous. Text overlay states "*no pops were harmed in the making of this video (sorry Gabe)". - 00:29–00:34 The speaker tells the viewer to find Chalice on Whatnot at @chalicecollectibles for Funko and @chaliceadventures for Thrilljoy. - 00:34–00:34 The speaker ends the ad, stating, "See you there." - 00:35–00:41 The ad ends with an animated graphic listing Whatnot's Toy World event and the dates.

# Ad summary This ad promotes the Whatnot app, which is an app where resellers sell items for an affordable price. The ad features a man showing off two jackets he bought from the app, and he explains how the app works and how to ensure you are buying from a reputable seller. # Brand positioning Whatnot is presented as an affordable online marketplace for buying and selling a wide variety of items, including clothing, sneakers, and collectibles. The brand aims to occupy a space in the consumer's mind as a reliable and trustworthy platform for finding unique and vintage items at competitive prices. The brand aligns with values of accessibility, affordability, and community, as it connects buyers and sellers through live auctions and direct sales. Whatnot pushes against the norms of traditional retail by offering a dynamic and interactive shopping experience, where users can bid on items in real-time and engage with sellers directly. The brand positioning is both functional, providing a platform for buying and selling goods, and emotional, fostering a sense of excitement and discovery through its live auction format. # Product The Whatnot app is an online marketplace where resellers sell items for an affordable price. The app is for anyone looking to buy a variety of items, including sneakers, streetwear, collectibles, and more. The app features live auctions where sellers put up pieces for a low price, and whoever makes the highest offer wins. You can also regularly buy on the app without having to enter an auction. The app also offers buyer protection, so you're in good hands. Before you buy something, you can check the seller rating, and it is also good to read the reviews as well. You can also check how much items they sold. The app is presented as a way to get high-quality pieces for a lower price. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is simple, with static shots and jump cuts. The production quality is low-end, which supports the intended tone of authenticity and accessibility. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is loose, with the cuts and product actions not always timed to the music beats or voiceover lines. # Hooks Spoken: Male 1: So y'all, tell me how I got two of these jackets for about $200. Text overlay: WHATNOT / WHATNOT / WHATNOT Visual: The creator stands in front of a white wall and holds up two jackets on hangers. The jacket on the left is red and black, and the jacket on the right is green and purple. The creator is wearing a black hoodie and a silver chain. The camera is stationary and focused on the creator. # Funnel stage Consideration # Pain points The pain point is the difficulty of finding affordable, high-quality, and unique clothing items. This is implied through the creator's initial question of how he got two jackets for about $200, suggesting that such deals are rare and desirable. # Value propositions - Get high-quality pieces for a lower price # Benefits - Affordable prices - High-quality pieces - Unique and vintage items # Features - Live auctions - Buyer protection # Call to action If y'all trying to get high-quality pieces for a lower price, y'all gotta get on Whatnot. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing his experience using the Whatnot app. # Storyline - 00:00–00:03 The creator holds up two jackets on hangers and asks the audience how he got two jackets for about $200. The intention is to grab the viewer's attention and make them curious about how he got such a good deal. This is from the creator's perspective, and the tone is casual and friendly. - 00:04–00:06 The creator says he has to put the audience on, and then he shows the audience what the jacket looks like. The intention is to transition into the main topic of the video, which is the jacket he bought. This is from the creator's perspective, and the tone is informative. - 00:06–00:09 The creator says he copped the Columbia jacket from the app called Whatnot. The intention is to introduce the app that he used to buy the jacket. This is from the creator's perspective, and the tone is informative. - 00:09–00:14 The creator explains that Whatnot is basically an app where resellers sell items for an affordable price. The intention is to explain what the app is and how it works. This is from the creator's perspective, and the tone is informative. - 00:14–00:18 The creator says you can buy sneakers, streetwear, and they also do live auctions. The intention is to show the variety of items that are available on the app. This is from the creator's perspective, and the tone is informative. - 00:18–00:22 The creator explains that the live auctions put up pieces for a low price, and whoever makes the highest offer wins. The intention is to explain how the live auctions work. This is from the creator's perspective, and the tone is informative. - 00:23–00:24 The creator says that's how he got the jacket. The intention is to tie the explanation of the app back to the jacket he showed at the beginning of the video. This is from the creator's perspective, and the tone is informative. - 00:24–00:29 The creator says that everyone was throwing up their offers, and he bid $15 cash and it was his lucky day. The intention is to show how easy it is to get a good deal on the app. This is from the creator's perspective, and the tone is casual and friendly. - 00:29–00:32 The creator says you can also regularly buy on the app without having to enter an auction. The intention is to show that there are multiple ways to buy items on the app. This is from the creator's perspective, and the tone is informative. - 00:33–00:37 The creator says he also copped this jacket, which is a rare Eminem jacket. The intention is to show another example of a high-quality item that he bought on the app. This is from the creator's perspective, and the tone is informative. - 00:37–00:42 The creator says that you're not going to find this nowhere else, and this is a real vintage grail. The intention is to emphasize the uniqueness and value of the items that can be found on the app. This is from the creator's perspective, and the tone is enthusiastic. - 00:42–00:46 The creator says to make sure before you buy something, you also check the seller rating. The intention is to give the audience tips on how to ensure they are buying from a reputable seller. This is from the creator's perspective, and the tone is informative. - 00:46–00:48 The creator says he is going for like a 4.9 or higher. The intention is to show the audience what a good seller rating looks like. This is from the creator's perspective, and the tone is informative. - 00:48–00:50 The creator says it's also good to read the reviews as well. The intention is to give the audience another tip on how to ensure they are buying from a reputable seller. This is from the creator's perspective, and the tone is informative. - 00:50–00:54 The creator says that the seller he copped from had really good reviews and he also shipped very fast. The intention is to show an example of a seller with good reviews and fast shipping. This is from the creator's perspective, and the tone is informative. - 00:54–00:56 The creator says to make sure you check how much items they sold. The intention is to give the audience another tip on how to ensure they are buying from a reputable seller. This is from the creator's perspective, and the tone is informative. - 00:56–01:00 The creator says he likes to shop from sellers who have sold hundreds or even thousands of products before. The intention is to show the audience what a seller with a lot of experience looks like. This is from the creator's perspective, and the tone is informative. - 01:00–01:04 The creator says that Whatnot offers buyer protection, so you're in good hands. The intention is to reassure the audience that they are protected when buying on the app. This is from the creator's perspective, and the tone is reassuring. - 01:04–01:09 The creator says if you're trying to get high-quality pieces for a lower price, you gotta get on Whatnot. The intention is to encourage the audience to download and use the app. This is from the creator's perspective, and the tone is enthusiastic.

# Ad summary This ad promotes the Whatnot app, a live shopping marketplace where you can buy and sell a variety of items. The ad features a creator showing off three vintage t-shirts he purchased on the app for under $100, highlighting the app's affordability and variety of products. # Brand positioning Whatnot is presented as a live shopping marketplace where users can buy and sell a wide variety of items, including clothing, shoes, electronics, toys, and magazines. The brand positions itself as a place to find great deals and affordable prices, particularly on vintage and secondhand items. The ad emphasizes the app's credibility by highlighting reputable sellers with high ratings. Whatnot aims to occupy a space in the consumer's mind as a budget-friendly and reliable platform for discovering unique and discounted products. # Product Whatnot is a live shopping marketplace app where users can buy and sell a wide variety of items, including clothing, shoes, sneakers, electronics, toys, and magazines. The app features live streams where sellers showcase their products and buyers can bid or purchase items directly. The ad highlights the app's affordability, with the creator mentioning he purchased three vintage t-shirts for under $100. The app is presented as a place to find great deals and unique items from reputable sellers with high ratings. The ad addresses the purchase barrier of high prices by showcasing the app's budget-friendly options and emphasizing the ability to shop on a budget. # Visual style The ad has a casual, UGC feel with a simple background and natural lighting. The editing style is quick cuts, with the creator speaking directly to the camera. The production quality is polished, but still maintains a relatable, authentic tone. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02: You don't need a lot of money to be fly, you just gotta know where to shop. Text overlay: 00:00–00:02: You don't need money to be able to dress Visual: 00:00–00:02: A young Black man with dreadlocks and glasses stands in front of a blue wall with a string of colorful lights. He is wearing a yellow plaid jacket, a black shirt, ripped jeans, and brown boots. He is holding a small microphone and talking to the camera. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the belief that you need to spend a lot of money to dress well. The creator challenges this idea by saying, "A lot of y'all think y'all need to spend hundreds of dollars on clothes just to be able to say you know how to dress and that's simply not the case." # Value propositions - Get fly on a budget with Whatnot - Shop reputable sellers and find great deals # Benefits - Affordable prices - Great deals - Unique items - Shop on a budget # Features - Live shopping marketplace - Wide variety of items: clothing, shoes, sneakers, electronics, toys, magazines - Reputable sellers with high ratings # Call to action Go ahead and check out this app # Social proof - "I like the app Whatnot because it has a lot of reputable sellers that have four to five star reviews." # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing his experience with the Whatnot app. # Storyline - 00:00–00:02 The creator states that you don't need a lot of money to be fly, you just need to know where to shop. - 00:02–00:07 He challenges the idea that you need to spend hundreds of dollars on clothes to dress well. - 00:07–00:14 The creator introduces the Whatnot app as a solution, saying he was able to cop three new vintage t-shirt pieces off the app for under $100. - 00:14–00:21 He describes Whatnot as a buying and selling app where you can get anything from clothes, shoes, sneakers, electronics, toys, magazines, anything you can possibly think of. - 00:21–00:24 The creator says that everything is available for great deals and shows the t-shirts he purchased. - 00:24–00:34 He highlights the first t-shirt, a Harley Davidson tee, which he is wearing, and says he got it for about $33. - 00:34–00:45 The creator shows the second t-shirt, a graphic race car tee, and says that everybody wanted these tees a few years ago because they look good with any type of fit, and he got this for $50. - 00:45–00:50 He shows the third t-shirt, a simple long sleeve graphic tee, and says it's a cool calm piece that he got for around $15. - 00:50–00:54 The creator says that whatever the retail price is for any of these pieces, just go ahead and cut it because we shopped on a budget. - 00:54–00:58 He says that he likes the app Whatnot because it has a lot of reputable sellers that have four to five star reviews. - 00:58–01:03 The creator says that it's a crazy app where you can cop some major steals for the low and encourages viewers to try it out themselves. - 01:03–01:06 He encourages viewers to check out the app because it's the new method to get fly on a budget.

# Ad summary A man unboxes and presents various items purchased from Whatnot, highlighting the low prices and variety of products available on the platform. He showcases several clothing and accessory items, expressing enthusiasm for the deals he obtained. # Brand positioning Whatnot is presented as a live-streaming social marketplace where users can buy and sell a variety of items, including clothing, accessories, watches, and baseball cards. The brand aims to occupy a space in the consumer's mind as a place to find unique and affordable deals, offering a dynamic shopping experience through live auctions. The brand aligns with a value-seeking, trend-conscious lifestyle, promoting the excitement of discovering hidden gems at discounted prices. Whatnot pushes against traditional retail norms by offering a live, interactive buying process that mimics the thrill of in-person bargain hunting. The brand positioning is both functional (offering affordability and variety) and emotional (providing excitement and a sense of discovery). # Product The ad showcases Whatnot as a live-streaming social marketplace where users can buy and sell various items. The featured items include clothing and accessories such as a backpack, a hat, boxer briefs, a watch, several shirts, and sports shorts. The platform is geared towards individuals looking for affordable deals on diverse products, including fashion apparel and accessories. The key selling point is the opportunity to acquire items at significantly reduced prices through live auctions. The ad also highlights the platform's user-friendly interface, where viewers can bid on items in real-time. The use occasion is when users are seeking affordable fashion and accessories from a wide array of sellers and products. By showcasing the low prices and the ease of winning auctions, the ad addresses potential purchase barriers such as high retail costs and limited access to unique items. # Visual style The ad has a casual, UGC-style aesthetic, filmed in a home environment with natural lighting. The editing includes quick cuts to showcase the different products and prices. The production quality has a lo-fi feel, which aligns with the authentic, user-generated content style commonly found on platforms like TikTok and Instagram Reels. The pacing is relatively fast, with cuts timed to emphasize each item and its price. The audio-visual sync is loosely timed, with the cuts generally following the rhythm of the voiceover. # Hooks Spoken: Yo, what up, chat? [Enthusiastic] Text overlay: Unbox my "WHATNOT" packages with me Visual: 00:00–00:03: A man stands in a modern kitchen with dark cabinets and stainless steel appliances. He's wearing a black long-sleeved shirt with a graphic, black pants with gold stripes, and a black and white patterned beanie. He faces the camera with hands on his hips, then gives two thumbs up. Text overlay reads: "Unbox my \"WHATNOT\" packages with me". # Funnel stage Top of funnel (Awareness) # Pain points The high cost of retail and limited access to unique or discounted items. “$10 for a watch. Come on, gang.” # Value propositions - Acquire items at significantly reduced prices through live auctions - User-friendly interface for real-time bidding - Wide array of sellers and products for affordable fashion and accessories # Benefits - Opportunity to win bids at low prices - Discovering unique and discounted items - Variety of fashion apparel and accessories # Features - Live-streaming social marketplace - Auctions for various items - Diverse range of products (kicks, watches, baseball cards, etc.) # Call to action None used. # Social proof - "Whatnot is a live streaming social marketplace... y'all about to see me win this bid right here" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is enthusiastic about his purchases from the platform. # Storyline - 00:00–00:03 The creator begins by greeting the audience and stating that he will be unboxing his packages from Whatnot. - 00:03–00:08 He explains Whatnot as a live-streaming social marketplace, indicating it's a platform for buying and selling various items. - 00:08–00:15 The creator highlights the types of items available, such as kicks, watches, and baseball cards, and expresses excitement about winning a bid for a watch. - 00:15–00:21 The creator encourages viewers to keep up with him and teases a smooth video featuring the deals he has acquired. - 00:21–00:42 He proceeds to showcase the items he purchased, displaying each one while stating the price. - 00:42–00:44 The creator expresses his excitement, mentioning the great deals he found and asking viewers to show their support in the chat.

# Ad summary A creator showcases a recent haul from Whatnot, highlighting the variety of items available on the live shopping platform. # Brand positioning Whatnot is presented as a live-selling platform where users can purchase a wide array of collectibles and vintage items. The brand aims to occupy a space in the consumer's mind as a go-to for unique finds, offering everything from vintage clothing to sneakers, trading cards, and collectibles. Whatnot positions itself as a user-friendly marketplace where anyone can find treasures, particularly those interested in specific categories and the thrill of live auctions or deals. The brand aligns with values of discovery and community engagement. The brand ignores the traditional norms of retail by offering a live shopping experience, creating a sense of excitement and urgency. # Product The products featured in this ad are a collection of vintage clothing items and collectibles purchased on the Whatnot live-selling platform. The creator displays items from his recent haul, including a vintage Quicksilver long-sleeve shirt, a 2003 Pink Floyd band tee, a 1993 Budweiser Clydesdale t-shirt, a 90s Florida Gators t-shirt, Disney-themed apparel such as a Donald Duck t-shirt, a Tinkerbell t-shirt, and a Tigger sweatshirt. Also featured are Polo Ralph Lauren pieces: a crewneck sweatshirt, a t-shirt, and a zip-up hoodie. These items are for people interested in vintage, collectibles, and Disney-themed apparel. # Visual style The ad has a casual, UGC-style aesthetic, as if the creator is speaking directly to friends. The editing style includes quick cuts and static shots. The production quality feels authentic and personal. The pacing is consistent, keeping the viewer engaged with a steady flow of content. The audio-visual sync is smooth, with text overlays timed to emphasize key points in the voiceover. # Hooks Spoken: I got this entire haul for only $200... Text overlay: $200! Visual: 00:00–00:02 The shot shows the creator holding up a blue IKEA bag filled with various clothing items and boxes. The background is a neutral wall with the 'OFF-WHITE' logo visible. The man is smiling and looking directly at the camera. # Funnel stage Consideration # Pain points The ad implies a frustration with the high costs of vintage and collectible items, which can be difficult to source at affordable prices. # Value propositions - I got this entire haul for only $200 - Find incredible deals and value. - I won this on auction for only $17 - Win auctions. - Get that free shipping - Get free shipping. - One day I was just doing dishes, and they hopped on live on whatnot, so I jumped in - Buy the products you want in a quick and easy way with live shopping. # Benefits - Potential for scoring deals - Affordable vintage apparel - Variety of collectibles - Convenience and spontaneity of shopping - Range of interests, styles, and ages - Easy to find family items # Features - Live selling platform - Wide array of categories - Items from vintage, to sneakers, to trading cards, collectibles - Auctions - Free shipping - Interface and category options - Disney apparel # Call to action Go download whatnot # Social proof - "Reset St. Louis" - The creator calls out a retailer by name in the ad, indicating a prior experience with their store and building trust in the platform. - "If you know me at all, you know I collect band tees..." - Male 1 (Creator) mentions his personal affinity for a specific type of item and implies personal use of the app. # Point of view - Customer 100% – The entire ad is delivered from the point of view of a user who has found the product helpful. # Storyline - 00:00–00:02 00:00–00:02 The creator presents a full bag of items, stating he acquired the entire haul for only $200, creating a sense of value and discovery from the customer's perspective and hinting at the potential for scoring deals. This moment is designed to grab attention and establish the premise of the ad. - 00:02–00:05 00:02–00:05 He reveals that he made the purchases on Whatnot, introducing the platform as the enabler of the great value. This segment serves to transition the focus to the app while building curiosity about its functionality from the creator's perspective, delivered in a casual, enthusiastic tone. - 00:05–00:11 00:05–00:11 He describes Whatnot as a live-selling platform with many different categories, using app interface visuals to reinforce the message and show the diversity of available items from the Brand perspective. The creator showcases Whatnot's wide array of product types and low prices, with an enthusiastic tone. - 00:11–00:19 00:11–00:19 He introduces the first item, a vintage Quicksilver long-sleeve shirt, which he won in an auction for only $17. This serves as tangible proof of the potential for finding affordable vintage apparel on Whatnot, enhancing credibility from the customer's perspective with a positive, surprised tone. - 00:20–00:26 00:20–00:26 He showcases another vintage item, a 2003 Pink Floyd t-shirt, bought for only $23, catering to those interested in band tees from the customer's perspective. The tone is enthusiastic. - 00:27–00:38 00:27–00:38 He displays his favorite t-shirt pick-ups, a 1993 Budweiser Clydesdale tee and an early 90s Florida Gators tee, emphasizing vintage appeal. This adds depth to the haul, showcasing more niche vintage collectibles from the customer's perspective with an enthusiastic tone. - 00:39–00:49 00:39–00:49 He reveals Disney-themed apparel purchased for his daughter and wife, a Donald Duck t-shirt, a Tinkerbell t-shirt, and a Tigger sweatshirt, adding a personal touch. This segment illustrates the platform's appeal to a broad demographic, including those looking for family items from the customer's perspective with a casual, friendly tone. - 00:50–00:57 00:50–00:57 He shouts out Reset St. Louis, the retailer where he bought the Disney items, and describes buying them while doing dishes, on Whatnot, while referencing the free shipping. This emphasizes the convenience and spontaneity of shopping on Whatnot, presented from the customer's perspective with a personal tone. - 00:58–01:09 00:58–01:09 He shows off three Polo Ralph Lauren pieces, including a crewneck, a t-shirt, and a zip-up hoodie. This shows variety, proving that the platform caters to a range of interests, styles, and ages from the customer's perspective with an excited, satisfied tone. - 01:10–01:16 01:10–01:16 He then prompts the audience to comment on the haul and download the Whatnot app. The purpose is to drive engagement and encourage downloads of the app, while the creator gives one last satisfied look at his haul from the customer's perspective with an enthusiastic tone.

# Ad summary This ad shows a live auction of a Larry Bird basketball card. The auction starts at $5 and ends with a winning bid of $68. # Brand positioning Limelight Trading Cards is presented as a platform for buying and selling trading cards. The brand aims to occupy a space in the consumer's mind as a place to buy and sell trading cards. The brand aligns with the values of collecting and trading. The brand positioning is functional, offering a platform for buying and selling trading cards. # Product The product featured is a Larry Bird basketball card. The card is a Celtics | Panini Prizm Black Auto card. The card is being auctioned off live. The ad shows the bidding process, with the price increasing as the auction progresses. The ad highlights the excitement of the auction and the potential to get a great deal on a valuable card. # Visual style The ad has a UGC feel, with a simple and straightforward presentation. The editing is minimal, with static shots and no transitions. The production quality is decent, with clear visuals and audio. The pacing is quick, with the auction progressing rapidly. # Hooks Spoken: 00:00–00:01 How about that? Text overlay: 00:00–00:03 HOW ABOUT THAT? / 00:01–00:03 LARRY BIRD. / 00:02–00:03 AUTO! Visual: 00:00–00:03 A close-up shot of a Larry Bird basketball card in a clear protective case. The card is displayed on a white stand with the Limelight Trading Cards logo in green. The background is blurred, showing stacks of trading cards. The lighting is bright and even. The camera is stationary. The card features a photo of Larry Bird in his Celtics uniform, along with his name and signature. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The live auction format offers the potential to get a valuable card at a competitive price. # Benefits - Potential to get a great deal on a valuable card - Excitement of the auction # Features - Larry Bird basketball card - Celtics | Panini Prizm Black Auto card - Live auction # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing a live auction on their platform. # Storyline - 00:00–00:03 The video opens with a close-up of a Larry Bird basketball card in a protective case, displayed on a stand with the Limelight Trading Cards logo. The speaker expresses excitement about the card. - 00:03–00:09 The camera zooms out slightly to show a live auction interface overlaid on the card. The bidding starts at $5 and quickly increases as the auction progresses. - 00:09–00:11 The auction continues, with the price increasing rapidly. The speaker continues to express excitement and encourages viewers to bid. - 00:11–00:12 The auction ends with a winning bid of $68. The speaker expresses surprise and excitement at the final price.

# Ad summary This ad showcases a Jalen Brunson basketball card being auctioned off live on Limelight Trading Cards. The card is a Panini Prizm Black Groovy card, and the auction starts at $1 and ends with a winning bid of $48. # Brand positioning Limelight Trading Cards is presented as a platform for buying and selling sports trading cards through live auctions. The brand aims to create an exciting and engaging experience for collectors, offering a variety of cards at accessible starting prices. The brand's tone is enthusiastic and fast-paced, aligning with the energy of live bidding. The brand pushes against the norm of static pricing by offering a dynamic, auction-based marketplace. # Product The product featured is a Jalen Brunson basketball card, specifically the "Panini Prizm Black Groovy" edition. This card is described as an SSP (Super Short Print), indicating its rarity and collectibility. The card features an image of Jalen Brunson in action, set against a colorful and stylized background with the word "Groovy" prominently displayed. The card is encased in a protective holder, emphasizing its value and preservation. The ad highlights the card's auction format, starting at a low price of $1, making it accessible to a wide range of potential buyers. The ad conveys that this card is a desirable item for collectors due to its rarity, design, and the excitement of acquiring it through a live auction. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. The editing style features quick cuts to match the fast-paced nature of the auction. The production quality is high, with clean graphics and a professional presentation. The pacing is rapid, with frequent updates to the bidding price, creating a sense of urgency. The cuts and text updates are timed to the music, enhancing the overall energy of the ad. # Hooks Spoken: 00:00–00:02 Jalen Brunson Groovy! At a dollar! Text overlay: 00:00–00:02 JALEN BRUNSON / 00:01–00:02 NEW YORK KNICKS Visual: 00:00–00:02 A close-up shot of a hand holding a Jalen Brunson basketball card in a protective case. The background is filled with other trading cards and collecting supplies. The card features a colorful design with the word "Groovy" and an image of Brunson in his New York Knicks uniform. The lighting is bright, highlighting the card's details. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of collectors who struggle to find rare and valuable cards at affordable prices. # Value propositions - Rare card available at a low starting bid - Chance to own a valuable collectible through an engaging auction experience # Benefits - Rare and collectible item - Opportunity to acquire a valuable card at a low starting price - Excitement of participating in a live auction # Features - Jalen Brunson basketball card - Panini Prizm Black Groovy edition - SSP (Super Short Print) # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing a live auction of a trading card. # Storyline - 00:00–00:02 The ad opens with a close-up of a Jalen Brunson basketball card, immediately capturing the viewer's attention with its vibrant design and the mention of a well-known player. - 00:02–00:04 The narrator announces that the card is being auctioned off starting at just $1, creating a sense of urgency and potential value for the viewer. - 00:04–00:06 The ad emphasizes the card's rarity by describing it as an SSP (Super Short Print) and a "chase hit on a Prizm Black," further highlighting its desirability among collectors. - 00:06–00:10 The auction progresses rapidly, with the bidding price increasing in real-time, creating excitement and a sense of competition. - 00:10–00:12 The auction concludes with a winning bid of $48, and the narrator confirms that it was one of the best bids of the night, reinforcing the value and appeal of the card.

# Ad summary This ad promotes Sluice Nation, a brand that sells precious metals. The ad features a man showing off a 10oz silver bar that is being auctioned off. He encourages viewers to bid on the bar, which he claims is worth $600, and expresses his excitement when it sells for $508. # Brand positioning Sluice Nation is presented as a brand that specializes in precious metals, particularly gold and silver. The brand is positioned as offering valuable deals on these metals through auctions. The brand's tone is enthusiastic and energetic, aligning with a community of collectors and investors who are passionate about precious metals. The brand seems to push against the traditional norms of precious metal investing by making it more accessible and exciting through live auctions. # Product The featured product is a 10oz silver bar. The bar is described as .999 pure silver. The ad highlights that the bar is being auctioned off and is a great deal, with the presenter claiming it's worth $600 but is being sold for $508. The product is for collectors and investors interested in precious metals. The ad addresses the purchase barrier of high cost by offering the bar at a discounted auction price. # Visual style The ad has a UGC feel with a handheld camera and quick cuts. The production quality is decent, with clear visuals and text overlays. The pacing is fast, with cuts timed to the speaker's enthusiasm. The overall aesthetic is energetic and engaging, fitting for social media. # Hooks Spoken: 00:00–00:02: I'm never mad at the highest bidder. Text overlay: 00:00–00:03: Insane deal on 10oz of pure silver! Visual: 00:00–00:03: A man wearing black gloves and a black t-shirt with "SLUICE NATION" in red, white, and blue holds up a silver bar. The background is a black surface with a calculator and other metallic items. A yellow text overlay reads, "Insane deal on 10oz of pure silver!" # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of precious metals can be a barrier to entry for many investors and collectors. # Value propositions - Opportunity to acquire a valuable asset (10oz of pure silver) at a discounted price through auction. # Benefits - Insane deal on silver - Potential to get a $600 bar for less # Features - 10oz of pure silver - .999 pure silver # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing their products and auction process. # Storyline - 00:00–00:03 The video opens with a man holding up various items, including a silver bar, while a text overlay states, "Insane deal on 10oz of pure silver!" - 00:04–00:04 The man places the items on a table and the camera zooms in on a 10oz silver bar. - 00:05–00:09 The man holds up the silver bar, showing its design, while an auction interface appears on screen, displaying the current bid and price. - 00:10–00:12 The auction interface shows the bar being sold for $508, and the man expresses his excitement.

# Ad summary This ad for Limelight Trading Cards features a live auction for a Paolo Banchero basketball card. The ad shows the card, the current bid, and the countdown timer for the auction. The auction ends and the winner is announced. # Brand positioning Limelight Trading Cards is presented as a platform for buying and selling trading cards through live auctions. The brand is positioned as a place to find valuable and desirable cards, as evidenced by the focus on a Paolo Banchero autographed card. The brand's logo is prominently displayed, reinforcing its identity as a key player in the trading card market. The brand aims to occupy the space of a reliable and exciting marketplace for collectors, aligning with the values of community and the thrill of the auction. # Product The featured product is a Paolo Banchero autographed basketball card, specifically a Panini Prizm Black Autograph card. The card is encased in a protective plastic holder. The card is presented as a highly desirable item, with the speaker calling it "the best one you can get from Black." The ad highlights the card's value through the live auction format, where viewers can see the price increase in real-time. The product is for collectors and fans of Paolo Banchero and basketball cards in general. The ad addresses the purchase barrier of uncertainty about value by showcasing the competitive bidding process, implying that the card is worth the final sale price. # Visual style The ad has a simple, straightforward aesthetic. The production quality is decent, with clear visuals and a focus on the product. The editing is minimal, with static shots and simple transitions. The pacing is consistent, with the auction interface providing a sense of urgency. # Hooks Spoken: 00:00–00:05 Here we go. Paolo Banchero auto. The best one you can get from Black too. That's a nice card right there. Text overlay: 00:00–00:01 HERE WE (Caption) / 00:01–00:05 PAOLO BANCHERO AUTO. (Caption) / 00:04–00:05 CARD RIGHT THERE. (Caption) Visual: 00:00–00:01 The shot is a close-up of a table with Limelight Trading Cards branding. In the background, there are rows of trading cards in protective cases. A pink sign that reads "FREE HOBBY PACK!!" is visible. The camera is stationary. / 00:01–00:05 The camera zooms in on a Paolo Banchero autographed basketball card in a protective plastic case. The card is displayed on a Limelight Trading Cards stand. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of uncertainty about the value of trading cards. The live auction format addresses this by allowing viewers to see the price increase in real-time, indicating the card's worth based on competitive bidding. # Value propositions - The best one you can get from Black - Live auction format creates excitement and transparency # Benefits - Opportunity to own a valuable and desirable trading card - Potential for investment and appreciation in value # Features - Paolo Banchero autographed basketball card - Panini Prizm Black Autograph card # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing a live auction on their platform. # Storyline - 00:00–00:05 The speaker presents a Paolo Banchero autographed basketball card. - 00:03–00:05 The speaker states that it is a nice card. - 00:05–00:12 The ad shows a live auction for the card, with the price increasing as the timer counts down. - 00:12–00:13 The ad announces the winner and the final price of $44. - 00:12–00:13 The speaker exclaims "Banger-ton!"

# Ad summary This ad features a man showcasing a Tyrese Maxey Cherry Blossom Prizm basketball card. He highlights the card's features and the ongoing auction, encouraging viewers to bid. # Brand positioning Limelight Trading Cards is presented as a brand that specializes in trading cards, particularly sports cards. The brand aims to occupy a space in the consumer's mind as a reliable source for valuable and unique cards, as evidenced by the featured Tyrese Maxey Cherry Blossom Prizm card. The brand aligns with the values of sports enthusiasm, collecting, and potentially investment, given the auction format. The brand appears to ignore category norms by presenting the card in a casual, enthusiastic manner, rather than a formal or highly polished way. The brand positioning is both functional, in terms of providing access to rare cards, and emotional, in terms of tapping into the excitement of collecting and potentially profiting from valuable items. # Product The featured product is a Tyrese Maxey Cherry Blossom Prizm basketball card, specifically card number 18 of 20. The card features an image of Tyrese Maxey in action, wearing his Philadelphia 76ers jersey. The card's design includes a pink cherry blossom pattern around the edges, giving it a unique and visually appealing look. The card is encased in a protective plastic holder. The ad highlights the card's rarity (18 of 20) and its potential value, as it is being auctioned off. The ad addresses the purchase barrier of price by showcasing the bidding process, implying that viewers have a chance to acquire the card at a competitive price. The ad tells the viewer that this card is worth trying or buying because it is a rare and visually striking collectible item featuring a popular basketball player. # Visual style The ad has a UGC feel, with a casual and enthusiastic presentation. The editing style includes quick cuts to match the fast-paced bidding process. The production quality is decent, with clear visuals and lighting. The pacing is fast, with cuts timed to the rising bids and the presenter's excited commentary. # Hooks Spoken: 00:00–00:03 Tyrese Maxey Cherry Blossom Prizm. Text overlay: 00:00–00:02 TYRESE MAXEY / 00:02–00:03 CHERRY BLOSSOM PRIZM Visual: 00:00–00:02 A hand holds a basketball card featuring Tyrese Maxey in a clear plastic case. The card has a pink cherry blossom design around the edges. The background is filled with rows of trading card boxes and packs. The lighting is bright and even. / 00:02–00:03 The hand rotates the card to show the back, then returns to the front. The background remains the same. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of collectors missing out on rare and valuable cards. The presenter emphasizes the card's rarity and the ongoing auction, creating a sense of urgency and the fear of missing out on a valuable item. # Value propositions - Rare card (18 of 20) - Unique Cherry Blossom Prizm design - Features a popular and currently performing player (Tyrese Maxey) # Benefits - Opportunity to own a rare and valuable collectible - Potential investment opportunity - Chance to acquire a card featuring a popular basketball player # Features - Tyrese Maxey basketball card - Cherry Blossom Prizm design - Card number 18 of 20 # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a person showcasing and auctioning off a trading card, creating a sense of authenticity and excitement. # Storyline - 00:00–00:02 The ad begins with a close-up of a Tyrese Maxey Cherry Blossom Prizm basketball card being held up. - 00:02–00:06 The presenter identifies the card as a "Tyrese Maxey Cherry Blossom Prizm, 18 of 20." - 00:06–00:07 The presenter expresses excitement about the card, exclaiming "Gooo!!" - 00:07–00:17 The ad transitions to show a live auction interface with bids increasing in real-time. - 00:08–00:14 The presenter continues to hype the card, calling it "What a banger!" and "A banger of bangers." - 00:14–00:18 The presenter emphasizes the player's current performance, stating, "Cherry Blossom Maxey of 20 he is balling bro." - 00:18–00:23 The auction concludes, and the ad displays the winning bid and confirmation.

# Ad summary This ad uses a live reaction video screenshot featuring an NBA player's jersey patch. The text highlights the rare 'one of a kind' find, while an arrow points to the patch, emphasizing the value of this specific item. A call to action encourages viewers to 'swipe for reaction,' likely leading to the full video or related content. # Brand positioning This ad features 'Trace Chase', a brand that specializes in live-streamed events centered around rare and valuable collectibles. The brand's positioning is rooted in the thrill of discovery and the allure of finding unique items, creating a sense of excitement and anticipation for the audience. It is implied through the ad that Trace Chase is aiming to make the thrill of finding rare collectibles accessible to a broad audience through live streaming. The values they align with are community, entertainment, and the pursuit of valuable collectibles. # Product The product featured is a limited-edition sports collectible, specifically a 'one of a kind ANT-MAN' jersey patch from an NBA jersey. This patch is presented as a highly desirable item, likely due to its rarity and the value associated with the player or team it represents. The ad emphasizes the exclusivity of the patch, suggesting it's a valuable addition to any collection. It is implied through the ad that this valuable collectible was found live during a Trace Chase event, highlighting the potential for viewers to witness or participate in similar discoveries. The advertisement directly addresses the barrier of accessibility to rare items, as it offers a live-streamed event to participate in. # Visual style The ad has a high-energy, dynamic visual style typical of live-streamed content, with bright colors, bold text, and a focus on capturing a moment of excitement. It includes platform-native elements such as the arrow to encourage swiping. The image appears to be a screenshot from a live stream, giving it an authentic, unfiltered feel. The image treatment includes background removal and layering of text and graphic elements to draw attention to the key message. The typography is large and bold to ensure scannability in a fast-moving feed. # Hooks Headline: WE JUST PULLED THIS ONE OF A KIND ANT-MAN LIVE ON STREAM # Funnel stage Top of funnel (Awareness) # Pain points The pain point implied is the difficulty of obtaining rare collectibles. The phrase 'ONE OF A KIND ANT-MAN' implies that such items are scarce and hard to find. # Value propositions - Chance to see the pulling of a rare collectible: one of a kind ANT-MAN # Benefits - The chance to see and acquire a rare collectible. # Features - one of a kind ANT-MAN # Call to action SWIPE FOR REACTION >>> # Point of view - Brand: The brand 'Trace Chase' is conveying the message and is promoting their product. # Storyline - The ad captures a moment of excitement as the brand 'Trace Chase' reveals that 'WE JUST PULLED THIS ONE OF A KIND ANT-MAN LIVE ON STREAM.' This statement aims to create immediate excitement and a sense of urgency, letting the audience know that something valuable was found and that the discovery happened in real-time. - The ad includes the 'TRACE CHASE' logo at the bottom left, reinforcing the brand's identity and associating it with the exciting discovery. It works to highlight the brand and create awareness for future events. - The ad ends with 'SWIPE FOR REACTION >>>', directing viewers to engage with the ad and see the full reaction. This directs the viewer to take the next action.

# Ad summary This ad features a man showcasing a Tyrese Maxey basketball card. He highlights its features, including its color match and blue shimmer auto, while an auction timer runs in the corner. Bids increase rapidly until the card is sold for $95. # Brand positioning Limelight Trading Cards is presented as a brand specializing in trading cards, particularly sports cards. The brand aims to occupy a space in the consumer's mind as a reliable source for valuable and unique cards, as evidenced by the focus on specific features like color match and autographs. The brand aligns with values of collecting, sports enthusiasm, and potential investment. The brand positioning is functional, emphasizing the rarity and specific attributes of the cards, while also tapping into the emotional aspect of collecting and owning valuable memorabilia. # Product The featured product is a Tyrese Maxey basketball card, specifically a "color match 3 of 25 blue shimmer auto." This card is for collectors and enthusiasts interested in sports memorabilia, particularly basketball cards. The card features an autograph, enhancing its value and appeal. The USPs include its limited edition status (3 of 25), the color match design, and the blue shimmer effect. The ad showcases the card being auctioned off, highlighting its increasing value as bids are placed. The ad addresses the purchase barrier of perceived value by demonstrating the card's desirability through the auction format, implying that it is worth trying or buying due to its rarity and demand. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, supporting the intended tone of professionalism and value. The pacing is fast, with cuts timed to the increasing bids and voiceover lines. # Hooks Spoken: Color match 3 of 25, blue shimmer auto at a dollar! Text overlay: TYRESE / COLOR / COLOR MATCH 3 OF 25, / BLUE SHIMMER / AUTO / AT A DOLLAR! / LET'S GO! Visual: 00:00–00:02: A man's hands hold a trading card in a protective case. The card features an image of a basketball player. The background is filled with shelves of similar cards. / 00:02–00:06: The man places the card on a stand with the brand's logo. The card is a blue shimmer auto featuring Tyrese Maxey. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of missing out on valuable collectibles. The auction format creates a sense of urgency and competition, suggesting that viewers might regret not participating. # Value propositions - Rare and valuable collectible due to limited edition status and unique features - Potential investment opportunity demonstrated through auction format # Benefits - Rare and valuable collectible - Potential investment opportunity # Features - Color match - Blue shimmer auto - Limited edition (3 of 25) # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing a product and its auction process. # Storyline - 00:00–00:02 The ad begins with a man holding a trading card in its protective case. - 00:02–00:04 He highlights the card's features, including its color match and limited edition status. - 00:04–00:05 The man exclaims the starting price of the card. - 00:05–00:18 The ad transitions to an auction format, with bids increasing rapidly. - 00:18–00:20 The auction concludes, and the card is sold for $95.

# Ad summary A display of three stylish outfits from Club Market, showcasing a variety of high-end and streetwear apparel. Each outfit is displayed briefly on a clothing rack before the component pieces are shown. # Brand positioning Club Market is presented as a brand that curates stylish, high-end fashion, blending vintage and modern aesthetics. The brand is positioned in the market as offering an exclusive selection of clothing that makes a statement. The ad implies an adventurous and individualistic attitude, by displaying an appreciation for combining streetwear pieces with high-end pieces, and is functional with an elevated sense of style. # Product The ad showcases a range of clothing and accessories. The items displayed include a blue and red Lacoste track jacket with a white zipper and checkered pocket detail, paired with dark denim shorts; a green Ellesse hoodie with pink branding, worn with dark wash ribcage straight Levi's jeans; and a red Lacoste polo shirt, worn with a pink and white striped pleated skirt. Additional items include black heeled boots, brown leather penny loafers with silver hardware, and white gladiator sandals. Each item is presented as a stylish piece, and the brand’s unique aesthetic is showcased through eye-catching styling. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the clothing. The editing is simple and straightforward with static shots. The production quality appears high with even lighting. The pacing is relaxed, giving the viewer time to take in each piece. # Hooks Text overlay: 3 LOOKS MADE IN CLUB MARKET 💙 Visual: 00:00–00:02 The camera is stationary, and shows a clothing rack with clothes hanging from it, set against a white brick wall. The clothing rack is black, and the clothes are hung with black hangers. The floor is light brown tile. Text appears in the center of the frame. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented through the official brand voice, showcasing products and styling. - Customer 0% – The ad is presented through the official brand voice, showcasing products and styling. - Expert 0% – The ad is presented through the official brand voice, showcasing products and styling. - External source 0% – The ad is presented through the official brand voice, showcasing products and styling. # Storyline - 00:00–00:02 The video opens with a clothing rack against a white brick wall. - 00:02–00:09 00:02–00:09 The first outfit is a track jacket and denim shorts. The hand holds the clothing items. The intention is to show the pairing of the clothing. - 00:09–00:14 00:09–00:14 The second outfit is a hoodie and jeans. The hand holds the clothing items. The intention is to show the pairing of the clothing. - 00:14–00:21 00:14–00:21 The third outfit is a shirt and skirt. The hand holds the clothing items. The intention is to show the pairing of the clothing. - 00:21–00:24 The video closes on a display of the full clothing rack, showing all three outfits.

# Ad summary This ad promotes a live auction on the Whatnot app. The presenter showcases a pre-owned Gucci belt, emphasizing its excellent condition, authenticity, and the presence of a certificate. The auction starts at €1, and viewers are encouraged to bid in a short 12-second window. # Brand positioning The brand, Whatnot, positions itself as a platform for buying and selling authentic, pre-owned luxury goods. By hosting live auctions with starting bids as low as €1, the brand aims to democratize access to luxury items, making them more accessible to a broader audience. The tone is fast-paced and energetic, creating an engaging and exciting shopping experience that pushes against the perception of luxury goods being unattainable. # Product The product is a pre-owned Gucci belt, described as being in very good condition and 100% authentic. The ad highlights the presence of a certificate of authenticity, addressing potential purchase barriers related to trust and legitimacy in the second-hand luxury market. The belt is showcased during a live auction on the Whatnot app, with a starting bid of €1, creating a sense of urgency and competitive bidding among viewers. # Visual style The ad has a casual, UGC-style feel, with a static camera and minimal editing. The production quality is simple, aiming to convey authenticity and immediacy, like a live stream. The setting is a cluttered but well-lit studio space that suggests a business reselling luxury clothes. The editing is straightforward, with static shots and minimal transitions. # Hooks Spoken: 00:00–00:02: Ensuite, on a cette magnifique ceinture Gucci. Text overlay: 00:00–00:02: ENCHÈRE / 00:00–00:02: 1€ / 00:00–00:02: LIVE Visual: 00:00–00:02: The presenter, a young, fair-skinned woman with her hair pulled back, stands in front of a clothing rack and shelves filled with luxury goods. She wears a maroon long-sleeved shirt and jeans. She holds a black Gucci belt with a large buckle. Text overlays appear announcing "ENCHÈRE 1€ LIVE". # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is the inaccessibility and high cost of authentic luxury goods. # Value propositions - Authentic pre-owned luxury goods sold at a low price # Benefits - Very good condition - Starts at 1€ # Features - Pre-owned - Authentic - Certificate of authenticity # Call to action None used. # Point of view - Brand 100% – The entire ad is delivered by a presenter acting as the official voice of the Whatnot brand, promoting the product and auction. # Storyline - 00:00–00:02 The presenter introduces the Gucci belt. - 00:02–00:06 She highlights that the belt is in very good condition and authentic, showing the certificate. - 00:06–00:11 She announces that the bidding starts at €1 with a “sudden death” format on the Whatnot app, creating a sense of urgency. - 00:11–00:14 She counts down and announces the start of the auction, emphasizing the limited 12-second bidding window. - 00:14–00:20 She excitedly announces the rising bids, increasing from €10 to €27, to €31. - 00:20–00:27 She continues to escalate the excitement, emphasizing the few seconds remaining and the rapidly increasing bids, until the belt sells for €66. - 00:27–00:30 She congratulates the winner and praises the good price.

# Ad summary This ad promotes Whatnot, a live shopping app where you can buy and bid on cards and collectibles in real time. The ad features a man showing what he found on Whatnot, emphasizing the fact that you see the products and have the ability to ask questions in real time. # Brand positioning Whatnot is presented as an innovative live shopping platform for collectors. It is designed to foster a more transparent and interactive buying experience. The brand is positioning itself as a modern alternative to traditional online marketplaces, providing real-time interaction with sellers, enabling buyers to make informed decisions and discover unexpected finds. The brand is functional, focusing on the platform's ability to provide real-time access to rare and sought-after items. # Product Whatnot is a live shopping app where users can buy and bid on cards and collectibles in real time. It offers a transparent and interactive shopping experience, allowing buyers to view products closely, ask questions, and participate in live auctions. The app features a wide range of collectibles including individual cards, PSA graded cards, individual booster packs, complete boxes, and sets. The platform enables collectors to connect with sellers in real-time. The ad emphasizes the benefits of seeing items live and having the ability to ask questions, leading to the potential to discover unexpected highlights. # Visual style The ad has a UGC feel. It features quick cuts, zooms, and shaky shots that add to the authenticity. The editing has an upbeat rhythm that syncs with the voiceover. The production quality is fairly polished, giving the ad a casual yet professional tone. # Hooks Spoken: Ich hätte niemals damit gerechnet, all das hier in einem Livestream zu finden. Text overlay: 00:00–00:03: ICH HÄTTE / 00:01–00:03: DAMIT GERECHNET Visual: 00:00–00:03: A medium shot of a fair-skinned man with light brown hair and a mustache is standing in front of a shelf. He is holding various Pokémon products. Behind him is a shelf with Pokémon products and blue lights. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad implies a lack of transparency and interaction with sellers in traditional online marketplaces. # Value propositions - Seeing the products live leads to transparency - Asking questions in real time leads to unexpected highlights # Benefits - Buy and bid in real-time - See each product exactly - Buy directly - Transparent - Ask questions - Fun # Features - Live shopping app - Cards and collectibles # Call to action schaut euch den Livestream bei Whatnot an und aktioniert einfach mit. # Point of view - Customer 100% – The ad is told entirely from the perspective of an apparent customer sharing his finds and promoting the app based on his own experience. # Storyline - 00:00–00:03 The creator shows various Pokémon products that he acquired from the app. - 00:03–00:13 00:03–00:13: The creator introduces Whatnot as a live shopping app where cards and collectibles are sold in real-time. This provides the context for the rest of the ad. - 00:13–00:19 00:13–00:19: The creator quickly mentions some items you can buy on whatnot such as individual cards, PSA graded cards, booster packs, and complete boxes and sets. This builds upon the introduction and shows the app’s value. - 00:19–00:37 00:19–00:37: The creator shows a Pokémon Prismatic Evolution set that he got, followed by his personal highlights from the app. This is a direct continuation of the previous moment. - 00:37–00:46 00:37–00:46: The creator reinforces the benefits of the app and points out that you can see everything live and transparently. You can also ask questions and find unexpected highlights. - 00:46–00:55 00:46–00:55: The creator urges viewers who enjoy cards and collectibles to check out a Whatnot livestream. He tells them to join in even if they’re not actively bidding, because just watching is fun. This is a final call to action, encouraging the viewer to engage with the app.