How Codecademy Advertises on Meta

# Ad summary A woman promotes Code Academy's AI builder, describing it as a tool that assists with software building while maintaining the fundamental learning process. She highlights that using AI to build is not about skipping the fundamentals but experimenting with the guidance of AI. She recommends Code Academy's AI builder, mentioning there is a seven-day free trial. # Brand positioning Code Academy is presented as an educational resource that emphasizes that learning never stops and that AI should be used as a helpful aid in the learning process, not something to replace it. Code Academy positions itself as a source for hands-on learning that teaches people not just how to cut corners but how to truly understand the coding and software-building process. The brand is associated with practical learning with AI. # Product Code Academy's AI builder is a tool designed to help people learn by building software with the assistance of AI. The tool is positioned as a learning device that explains each step of the software-building process so that learners understand what's going on instead of just generating code without understanding. This tool allows people to experiment with AI while maintaining proper guidance. # Visual style The ad has a polished and professional look, with a clean and bright aesthetic. The editing style includes quick cuts between shots of the woman speaking and shots of the product interface. The production quality is high, and the visual motifs include close-ups of the product interface. The ad maintains a consistent pace, with cuts timed to the beat of the background music. # Hooks Spoken: AI is changing how people build software but learning still matters. [enthusiastic] Text overlay: AI is changing how people build software but learning still matters Visual: 00:00–00:02: A woman with long dark hair, light skin, and wearing a gray cardigan speaks directly to the camera. She is holding a small microphone and standing in a white room with a shelf that is visible behind her. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration the product is solving is the complexity and difficulty of learning software building, as suggested by the opening line: "AI is changing how people build software, but learning still matters." # Value propositions - The AI builder will help people learn while they build. - A practical way to learn while you build. # Benefits - Helps people learn. - Explains each step so the learners understand what's going on. - Learn through experimentation with proper guidance. # Features - AI builder - Learn by building with AI - Working prototype # Call to action You could try Code Academy's AI builder with a seven-day free trial. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered in the brand's voice, discussing its products and benefits. # Storyline - 00:00–00:02 A woman presents a topic about AI and how people build software. - 00:02–00:07 A user is typing on a keyboard, and the screen shows Code Academy's new AI builder. - 00:04–00:07 The woman explains that this tool will help people learn by building with AI. - 00:07–00:11 The woman says that using AI to build does not mean that you need to skip all the fundamentals of the learning process. - 00:11–00:13 She shows a woman sitting in front of a desktop computer, typing. - 00:12–00:16 The woman explains that you start with an idea, like an app or tool, and AI will help turn it into a working prototype. This implies a connection between the user at the computer and the AI software. - 00:16–00:22 A screen shows a Learning Roadmap. - 00:16–00:22 The woman says that instead of just generating code, it explains each step, so the learners understand what's going on. - 00:22–00:23 The woman introduces this approach as 'vibe learning' - 00:23–00:28 The woman says that it's not about shortcuts and efficiency but about learning through experimentation with proper guidance. - 00:28–00:35 She shares that whether you are upskilling or building something cool with AI or looking for a new career path, this is a practical way to learn while you build. - 00:35–00:38 The woman recommends Code Academy's AI builder with a seven-day free trial.

# Ad summary A woman is sitting at her desk and promoting Codecademy as a learning resource for tech skills such as coding, AI, data science, and cybersecurity. # Brand positioning Codecademy is presented as a comprehensive online learning platform for acquiring in-demand tech skills. The brand aims to occupy the space of a go-to resource for individuals looking to upskill, switch careers, or grow professionally in the tech industry. Codecademy promotes a functional approach to education, emphasizing practicality and flexibility. It offers courses in various disciplines such as machine learning, AI, data science, and cybersecurity, positioning itself as a versatile and adaptable solution for anyone looking to navigate the ever-changing tech market. # Product Codecademy is presented as an online learning platform that offers resources for acquiring a variety of tech skills. It is presented for people who want to grow or even switch their careers and upskill. The platform offers courses in various disciplines like machine learning, AI, data science, and cybersecurity. The ad highlights the platform's flexibility, emphasizing that the methods of learning are completely flexible. Codecademy is shown as a go-to resource for not only learning how to code, but for people who want to learn an array of tech skills. The ad implies that the platform is worth trying or buying due to its comprehensive and flexible approach to tech education, enabling users to adapt to the changing market. # Visual style The ad has a polished, clean aesthetic with bright lighting. The creator’s office space is decorated with white furniture, pastel accents, and colorful lighting, creating a visually appealing and modern environment. The editing style includes a mix of static shots and quick cuts to keep the video dynamic. The production quality is a hybrid of a polished commercial and a UGC feel. The pacing is moderate, with cuts timed to key moments in the voiceover. # Hooks Spoken: 00:00–00:03 Last week I shared this programming book recommendation to teach you how to code if you're a visual learner. Text overlay: 00:00–00:03 Last week I shared this programming book recommendation to teach you / 00:02–00:03 how to code if you're a visual learner Visual: 00:00–00:01 The creator stands in her bright, clean office with white walls and light wood floors. She faces the camera with a light complexion, long dark hair, and glasses. She's wearing a gray and white striped shirt. She's holding a book called Programming 101 and positioning it in front of the camera. / 00:01–00:02 A close up of the book Programming 101 as a hand places it on a shelf full of other books. In the background are a pink humidifier and pink lighting. / 00:02–00:03 The creator is sitting in front of her desk, which has two monitors displaying code, and she is holding the book Programming 101. The camera is at eye level and positioned far enough away to see the full desk setup, which has a white desk, a white chair, and a pink and yellow lighting setup. # Funnel stage Consideration # Pain points The ad addresses the challenge of keeping up with the rapidly changing tech market. It states that the product helps one navigate the changing market and learn the latest tech skills. # Value propositions - Everything you need to learn the latest tech skills: This provides a comprehensive learning experience, eliminating the need for multiple resources. - Methods of learning are completely flexible: Caters to individual learning preferences and schedules, making education accessible and convenient. # Benefits - Learn an array of tech skills - Grow or even switch their careers and upskill # Features - Platform provides everything you need to learn the latest tech skills - Methods of learning are completely flexible # Call to action head to Codecademy.com 🎀 # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the POV of a content creator sharing her experience and opinion. # Storyline - 00:00–00:03 The creator introduces a coding book she previously shared as a resource for visual learners. - 00:03–00:09 She shifts to discussing a platform, Codecademy, that provides resources for learning tech skills. - 00:09–00:17 The ad reinforces Codecademy as the go-to source for learning to code, as well as an array of tech skills that helps users grow and change careers. - 00:17–00:23 She explains that there are a huge amount of disciplines such as machine learning, AI, data science, and cybersecurity. - 00:23–00:27 The ad wraps up by explaining the learning methods are flexible, and encouraging the viewer to visit the Codecademy website.

# Ad summary This ad promotes Codecademy as a way to upskill in areas like AI, ML, Data Science, Cybersecurity, and Cloud computing. The ad features a man discussing the importance of continually learning and demonstrates the platform's interactive learning environment, AI agent assistance, live bootcamps, and team options. # Brand positioning Codecademy is positioned as a comprehensive platform for tech upskilling that extends beyond basic coding to encompass advanced fields like AI, machine learning, cybersecurity, and cloud computing. The brand promotes a structured approach to learning these critical skills, offering personalized, interactive, and consistent educational experiences to help professionals stay ahead in rapidly evolving tech landscape. Unlike platforms that focus solely on introductory coding, Codecademy aims to occupy the space of advanced, career-relevant tech skills training, providing learners with tools, structure, and community support to achieve specific learning goals. The brand promotes the value of personalized learning and active engagement to stay relevant in tech fields. # Product Codecademy provides structured online courses, interactive learning environments, and AI-powered assistance in subjects like AI, machine learning, data science, cybersecurity, and cloud computing. Designed for individuals and teams, it aims to keep professionals actively upskilling in relevant tech fields. It offers personalized learning experiences, context-aware AI agent for immediate assistance, and live instructor-led bootcamps for those seeking a more hands-on, accountable approach. Codecademy also provides team-based learning options, facilitating collaboration and motivation within organizations. Codecademy wants to prove to the viewer that AI doesn't mean no learning is needed, but instead can personalize learning, and grow technical skills by starting a 7-day free trial of Codecademy Pro. # Visual style The ad has a UGC feel. It uses quick cuts that are synced to the beat of the music. The production quality is polished. # Hooks Spoken: This might be an unpopular opinion, but if you think you can rely on AI for everything without actually understanding the tech, you might be falling behind in your career faster than you think. Text overlay: Unpopular opinion? / Rely on AI for everything? / without understanding the tech / you might be falling behind… Visual: 00:00–00:03 A wide shot shows a man standing at a light wooden desk in a modern-looking apartment. The desk is positioned in front of a large window overlooking a city skyline. On the desk are three monitors and a laptop. The man is wearing glasses, gray sweatpants, and a light gray hoodie. He is looking down at his desk and preparing to sit down in a gray office chair. White text overlay reads, "Unpopular opinion?". / 00:03–00:04 A medium shot shows the same man from the previous shot. He is centered in the frame, looking directly at the camera. He is wearing a black hoodie and holding a black microphone close to his mouth. Behind him is a white wall with a framed piece of art. White text overlay reads, "Rely on AI for everything?". / 00:04–00:06 A medium shot shows a desk with two monitors and a laptop. The screens display lines of code. A white keyboard with pink keys and a black mouse are visible. A black adjustable lamp is positioned behind the monitors. White text overlay reads, "without understanding the tech". / 00:06–00:09 A wide shot shows the same man from the first shot sitting in his office chair at his desk in front of multiple monitors displaying code. White text overlay reads, "you might be falling behind…". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the fear of falling behind in one's career due to over-reliance on AI without a foundational understanding of technology. It suggests that simply using AI without understanding the underlying concepts can lead to professional obsolescence. # Value propositions - Personalized and structured learning - AI and ML, data science, cybersecurity, and cloud computing foundations - Interactive learning environment # Benefits - Personalized learning experiences - Context-aware AI agent for immediate assistance - Hands-on accountable approach - Team-based learning options # Features - Structured online courses - Interactive learning environments - AI-powered assistance - Live instructor-led bootcamps # Call to action Grow your tech skills by starting a 7-day free trial of Codecademy Pro. # Point of view - Customer 100% – The ad is told from the perspective of someone using Codecademy to upskill in various areas of tech. # Storyline - 00:00–00:03 A man is standing at a desk and getting ready to sit down. He poses an unpopular opinion related to relying on AI for everything. - 00:03–00:04 The perspective changes to a static shot of the man speaking directly to the camera. He asks whether relying on AI for everything is good. - 00:04–00:06 Cut to a static shot of a desk with multiple monitors displaying code. The message is that you need to understand tech to rely on it. - 00:06–00:09 Cut to a man sitting at a desk with multiple monitors displaying code. He mentions that you might be falling behind if you only rely on AI without understanding tech. - 00:09–00:14 Cut to the man sitting at his desk. He says that you should always be upskilling to stay ahead. - 00:14–00:17 Cut to the man speaking to the camera, continuing from the last shot. He mentions Codecademy and its courses beyond coding. - 00:17–00:19 Cut to the man sitting at a desk using Codecademy on a desktop. He highlights that he just learned that Codecademy is more than coding. - 00:19–00:23 Cut to the man speaking to the camera again, continuing from the last shot. He shares that Codecademy gives you a structured way to upskill in AI and ML. - 00:23–00:26 He continues, listing Data Science, Cybersecurity, and Cloud. - 00:27–00:33 Cut to the man using Codecademy on his desktop. He shares that it has a Context-aware AI Agent for help. - 00:33–00:39 Cut to a desktop displaying the Codecademy website, highlighting live bootcamps. - 00:42–00:45 Cut back to the man speaking, continuing from a previous shot. He says bootcamps help with consistency. - 00:45–00:49 Cut to a desktop displaying the Codecademy website, highlighting Codecademy Teams. - 00:49–00:53 Cut back to the man at his computer. He claims that AI doesn't mean "no learning needed". - 00:53–00:57 He pivots, noting that AI is great for personalized learning. - 00:57–01:03 Cut to a desktop displaying Codecademy Pro.

# Ad summary This image ad for Codecademy highlights the need to learn AI skills to keep up at work and offers a free trial. # Brand positioning Codecademy is presented as a modern and accessible platform for learning in-demand tech skills. The brand aims to occupy the space of accessible and relevant tech education, particularly for those looking to advance their careers or stay current in a rapidly evolving job market. The brand aligns with values of career advancement, continuous learning, and adaptability. It positions itself as a solution to the challenge of keeping up with technological advancements, particularly in the field of AI. The brand positioning is functional, focusing on providing practical skills and knowledge. # Product The product being advertised is Codecademy's online learning platform, specifically focusing on AI skills courses. The platform is designed for individuals who are struggling to keep up with the demands of their current jobs due to the rise of AI. The ad highlights the opportunity to "Learn AI skills now" through Codecademy. The platform offers a free trial, addressing a potential purchase barrier by allowing users to experience the courses before committing. The ad emphasizes the relevance of AI skills in today's job market, suggesting that learning these skills is essential for career survival and advancement. # Visual style The ad has a clean and modern visual style. The production quality appears to be high, with a well-lit and professionally shot image. The visual motif includes a 3D border effect, adding depth to the image. The image treatment involves color grading to enhance the overall aesthetic. The typography is large and bold, making it easily scannable. The style is designed to be eye-catching and informative, aiming to capture attention in a busy feed. # Hooks Headline: Struggling to keep up at work? # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the struggle to keep up with the demands of the current job market due to the rise of AI. "Struggling to keep up at work?" # Value propositions - Learn AI skills now to keep up at work # Benefits - Learn AI skills # Features - AI skills courses - Free trial # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking directly to the viewer, identifying a problem and offering a solution. # Storyline - The ad opens with the question, "Struggling to keep up at work?" This is from the brand's perspective, identifying a common pain point among professionals in today's rapidly evolving job market. The intention is to immediately grab the viewer's attention by addressing a potential concern. - The ad follows up with the solution, "Learn AI skills now." This is also from the brand's perspective, offering Codecademy's platform as the means to acquire these necessary skills. The intention is to position Codecademy as the go-to resource for staying relevant in the age of AI.

# Ad summary This image ad for Codecademy features a person holding a phone with a to-do list that includes coding, squats, cleaning, and more coding. The ad suggests that Codecademy can help people learn to code and manage their time effectively. # Brand positioning Codecademy is presented as a modern and accessible platform for learning to code. The brand aims to occupy the space of a user-friendly, flexible, and relevant educational resource for individuals looking to acquire or improve their coding skills. The brand aligns with values of self-improvement, productivity, and adaptability to modern lifestyles, as suggested by the inclusion of both coding and personal tasks on the to-do list. Codecademy pushes against the traditional, rigid norms of formal education by offering a more integrated and practical approach to learning. The brand positioning is both functional, providing coding education, and emotional, promoting a sense of accomplishment and balance in life. # Product The product being advertised is Codecademy, an online platform for learning to code. The ad implies that Codecademy is for individuals who want to learn coding skills but also have other responsibilities and interests, as shown by the to-do list that includes both coding tasks and personal tasks like 'Squats' and 'Clean up empty energy drink cans.' The ad does not explicitly state product details or features, but it implies that Codecademy can help users manage their time effectively and integrate coding into their daily routines. The USP is the platform's ability to fit into a busy lifestyle. The ad addresses the purchase barrier of time constraints by suggesting that coding can be balanced with other activities. The ad tells the viewer that Codecademy is worth trying because it offers a practical and manageable way to learn coding. # Visual style The ad has a clean, modern visual style with a focus on simplicity and relatability. The production quality appears to be high, with a well-lit and composed shot. The visual motif is a blend of technology and everyday life, suggesting that coding can be integrated into a balanced routine. The image treatment includes subtle color grading to enhance the natural tones. The typography is clean and legible, and the overall style is designed to be scannable and engaging in a social media feed. # Hooks Headline: TO DO TODAY (for real) # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people struggle to balance learning to code with other daily responsibilities. The to-do list includes both coding tasks and personal tasks, suggesting that time management is a challenge. # Value propositions - Codecademy helps you balance coding with other daily activities. # Benefits - Manage daily tasks - Integrate coding into a balanced lifestyle # Features - To-do list app # Call to action None used. # Social proof - None used. # Point of view - Customer: The to-do list on the smartphone reflects the perspective of someone managing their daily tasks, including both coding and personal activities. - Brand: The Codecademy logo at the bottom of the image represents the brand's perspective, positioning itself as a solution for learning to code in a manageable way. # Storyline - The ad opens with a close-up shot of a person holding a smartphone, displaying a to-do list app. This is intended to capture the viewer's attention by presenting a relatable scenario of managing daily tasks. The audience experiences this from the customer's perspective, showing a glimpse into their daily life. - The to-do list includes a mix of coding-related tasks ('Coding,' 'More coding') and personal tasks ('Squats,' 'Clean up empty energy drink cans'). This is included to convey that coding can be integrated into a balanced lifestyle. The audience experiences this from the customer's perspective, highlighting the integration of coding into everyday life. - The Codecademy logo is displayed at the bottom of the image. This is included to associate the brand with the idea of accessible and manageable coding education. The audience experiences this from the brand's perspective, showcasing its role in facilitating this balanced lifestyle.

# Ad summary This ad promotes Codecademy, an online learning platform for tech skills. The ad features a woman sitting at a desk using a laptop, with text overlays highlighting the platform's interactive courses and guided paths for various tech roles. The ad emphasizes the opportunity to build a desired career and get started for free. # Brand positioning Codecademy is presented as a platform that empowers individuals to build the career they want by learning in-demand tech skills through interactive courses and guided paths. The brand aligns with values of career advancement, skill development, and accessibility, offering a way to switch to a whole new role. Codecademy positions itself as a functional solution for those seeking to enter or advance in the tech industry, emphasizing practical skills and career-oriented learning. # Product Codecademy is an online learning platform that offers interactive courses and guided paths to learn in-demand tech skills. The platform is designed for individuals looking to build the career they want or switch to a whole new role in the tech industry. Codecademy provides courses in areas such as cybersecurity, full stack development, data science, and AI engineering. The platform offers a syllabus with topics like "Welcome to the Fundamentals of Cybersecurity Skill Path," "Why Cybersecurity?," "Cybersecurity Assessment and Research," and "Cyber Attacks." A certificate of completion is available with Plus or Pro subscriptions. The ad highlights the opportunity to get started for free, addressing a potential purchase barrier by offering accessible entry into tech education. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The editing style includes quick cuts to maintain a consistent pace. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:02 Build the career you want with Codecademy. Text overlay: 00:00–00:02 Build the career you want Visual: 00:00–00:02: A woman with long brown hair, wearing a white t-shirt and a green corduroy jacket, sits at a wooden desk in front of a laptop. The background includes a window with white curtains, a framed picture on the wall, and a neutral-colored wall. A semi-transparent overlay with the Codecademy logo and the text "Build the career you want" is visible. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to change careers or acquire new skills but not knowing where to start. This is signaled by the phrase "switch to a whole new role." # Value propositions - Build the career you want with interactive courses and guided paths. - Get started for free today! # Benefits - Build the career you want - Level up with interactive courses - Switch to a whole new role # Features - Interactive courses - Guided paths - In-demand tech skills # Call to action Get started for free today! # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a potential user, showing her interacting with the platform and highlighting the benefits of learning tech skills. # Storyline - 00:00–00:02 A woman sits at a desk with a laptop, and the Codecademy logo appears with the text "Build the career you want." - 00:02–00:06 The woman smiles and looks at the laptop screen. The text changes to "Level up with interactive courses to learn in-demand tech skills." - 00:06–00:09 The screen shows a syllabus for "Fundamentals of Cybersecurity." The text changes to "or follow a guided path to switch to a whole new role." - 00:09–00:11 Text overlays appear, listing roles such as "Full Stack Developer," "Data Scientist," and "AI Engineer." - 00:11–00:14 The woman's hands are shown typing on the laptop. The Codecademy logo reappears with the text "Develop yourself" and "Get started for free today!"

# Ad summary This ad promotes Codecademy's new skills tracking feature, highlighting its ability to measure progress and prove tech skills. The ad uses a screenshot of the Codecademy dashboard to showcase the feature. # Brand positioning Codecademy is presented as a modern and effective platform for learning and proving tech skills. The brand aims to occupy the space of accessible and measurable tech education, emphasizing progress tracking and skill validation. The brand aligns with a value of continuous learning and professional development, positioning itself as a tool for individuals looking to advance their careers in technology. It pushes against the traditional, less transparent methods of skill assessment, offering a clear and quantifiable way to measure learning progress. The brand positioning is both functional (providing tools for skill measurement) and emotional (offering a sense of achievement and validation). # Product The product being advertised is Codecademy's new skills tracking feature, designed to measure and prove a user's tech skills. This feature is for individuals who want to monitor their progress in learning various subjects and languages within the Codecademy platform. The skills tracking feature provides a dashboard view of the user's learning journey, allowing them to see their progress in different subjects and languages. A key USP is the ability to quantify and visualize skill development, as shown by the progress bars and XP points. The ad addresses the purchase barrier of uncertainty about learning progress by providing a clear and measurable way to track skill development. The feature is presented as a way to 'prove your tech skills,' suggesting it can be used for professional development and career advancement. # Visual style The ad has a clean and modern visual style, resembling a screenshot from a web application. The color palette is light and muted, with a focus on white, light gray, and blue. The design is minimalist, with clear typography and simple icons. The overall impression is professional and user-friendly, suggesting a focus on usability and accessibility. # Hooks Headline: Measure your progress like never before # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not being able to effectively measure and prove one's tech skills. The ad states, 'Measure your progress like never before,' suggesting that traditional methods of skill assessment are inadequate. # Value propositions - Measure your progress like never before: Quantifiable progress tracking. - Prove your tech skills: Validate and demonstrate your abilities. # Benefits - Measure your progress like never before - Prove your tech skills # Features - Skills tracking - Dashboard - Subjects and languages - +50 XP newly added # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline 'Measure your progress like never before' and 'Prove your tech skills' are presented from the brand's perspective, highlighting the unique value proposition and benefits of using Codecademy's skills tracking feature. - Customer: The screenshot of the Codecademy dashboard, showing the 'Skills tracking' feature and the progress in various subjects and languages, is presented from the customer's perspective, allowing them to see how the feature works and what kind of insights it provides. # Storyline - The ad opens by stating the core value proposition: 'Measure your progress like never before.' This message is conveyed from the brand's perspective, aiming to immediately capture the audience's attention by highlighting the unique ability to track progress effectively. - The ad continues by reinforcing the benefit: 'Prove your tech skills.' This message is also from the brand's perspective, emphasizing the tangible outcome of using the platform, which is to validate and demonstrate one's technical abilities. - The ad then transitions to a visual representation of the Codecademy dashboard, showcasing the 'Skills tracking' feature. This is presented from the user's perspective, allowing the audience to see how the feature works and what kind of insights it provides. - The ad highlights the variety of subjects and languages available on the platform, along with the progress tracking and XP points. This is presented from the brand's perspective, demonstrating the breadth of content and the gamified approach to learning.

# Ad summary This ad for Codecademy highlights the progress users can make while using the platform. # Brand positioning Codecademy is presented as a platform that helps users measure their growth in coding. The brand aims to occupy the space of a supportive and effective learning environment, emphasizing progress and skill development. The brand aligns with values of self-improvement, continuous learning, and achieving tangible results in the tech field. Codecademy positions itself as a tool that empowers users to track and celebrate their coding achievements, making learning more engaging and rewarding. # Product The product being advertised is Codecademy, an online learning platform focused on coding and technical skills. The ad highlights a feature that allows users to measure their growth and progress in a way that is more effective than before. The platform is designed for individuals looking to learn or improve their coding skills, as implied by the progress tracker interface shown. The ad emphasizes the ability to visually track completed tasks and achievements, making it clear why the platform is worth trying for those seeking structured learning and measurable outcomes in their coding journey. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality is highly polished, with a consistent color scheme of blues and whites. The visual motifs include a progress tracker and a wavy line, which add a sense of movement and growth. The image treatment includes subtle dot patterns and background removal, creating a clean and professional look. The typography is large and bold, making the text easy to read and scannable. The overall style is platform-native, fitting well within the design aesthetic of modern tech platforms. # Hooks Headline: You're making progress # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not being able to effectively measure progress while learning to code. "Here's how to measure your growth like never before" # Value propositions - Measure your growth like never before # Benefits - Measure your growth like never before # Features - Measure your growth # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the headline and subheadline, where it is communicating the value and benefits of using Codecademy. - Customer: The customer's POV is represented by the progress tracker, which shows the user's perspective on completing tasks and achieving milestones. # Storyline - The ad opens with a headline that tells the viewer they are making progress. This is intended to immediately engage the viewer with a positive affirmation, told from the brand's perspective. - The ad continues by explaining how the viewer can measure their growth like never before. This builds on the initial affirmation by promising a tangible way to track progress, told from the brand's perspective. - The ad concludes with a visual representation of a progress tracker, showing tasks being completed. This reinforces the message of measurable growth by showing a practical application of the platform, experienced from the customer's perspective.

# Ad summary This image ad promotes Codecademy's Google Professional Cloud Architect certification prep course. The ad features the Codecademy logo, the Google Cloud Architect certification badge, and text highlighting the course. # Brand positioning Codecademy is presented as a modern and accessible platform for learning technical skills. The brand aims to occupy the space of a reliable and up-to-date resource for tech education, particularly for those seeking professional certifications. The brand aligns with the values of career advancement and skill development, and it positions itself as a tool for individuals to achieve their professional goals in the tech industry. The brand positioning is functional, focusing on providing the necessary knowledge and skills for certification. # Product The product being advertised is a prep course for the Google Professional Cloud Architect certification offered by Codecademy. The course is designed for individuals looking to obtain this specific Google certification. The ad highlights the course as a means to prepare for the certification exam. The unique selling proposition is that Codecademy provides a structured and accessible way to gain the knowledge and skills required for the Google Cloud Architect certification. The ad addresses the purchase barrier of uncertainty and lack of preparation by offering a targeted course to help individuals succeed in the certification process. # Visual style The ad has a clean and modern visual style with a focus on clarity and readability. The production quality is highly polished, with a simple layout and clear typography. The visual motifs include the use of color blocking and a circular badge to draw attention to the certification. The image treatment includes background removal and color grading to create a cohesive and professional look. The typography is large and bold, making it easy to scan and read. The style contrasts with platform-native content by being more polished and professional, which may help it stand out in the feed. # Hooks Headline: Prep for your Google Professional Cloud Architect certification # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not being adequately prepared for the Google Professional Cloud Architect certification exam. The ad implies that the viewer may be struggling to find a structured and effective way to study for the exam. # Value propositions - Structured prep course to help you prepare for your Google Professional Cloud Architect certification # Benefits - Prepare for your Google Professional Cloud Architect certification # Features - Prep course for Google Professional Cloud Architect certification # Call to action None used. # Social proof - The Google Cloud Certified Professional badge serves as social proof, indicating that the course aligns with Google's certification standards. # Point of view - Brand: The Codecademy logo and the announcement of the new prep course are presented from the brand's perspective, highlighting their offerings and expertise. - External source: The Google Cloud Architect certification badge represents an external endorsement and validation of the course's alignment with industry standards. - Customer: The ad is designed to appeal to potential customers who are seeking to advance their careers through Google Cloud Architect certification. # Storyline - The ad starts by introducing the Codecademy brand, establishing credibility and familiarity for those who already know the platform. This is told from the brand's perspective to build trust and recognition. - The ad then announces a new offering: a prep course for the Google Professional Cloud Architect certification. This is told from the brand's perspective to highlight new opportunities for users. - The ad visually reinforces the offering by displaying the Google Cloud Architect certification badge, further emphasizing the course's relevance and alignment with industry standards. This is told from an external source perspective, as the badge represents Google's certification program.

# Ad summary This ad promotes Codecademy's AWS Certified Solutions Architect - Associate certification prep course. The ad features a blue hexagon badge with the AWS Certified Solutions Architect - Associate logo and text, set against a light peach background with a diagonal line pattern. # Brand positioning Codecademy is presented as a modern and accessible platform for tech education and career advancement. The brand aims to occupy the space of a reliable and up-to-date resource for individuals seeking to gain certifications in high-demand tech fields. The brand aligns with values of career growth, skill development, and professional recognition. Codecademy positions itself as a provider of relevant and current tech education, helping individuals achieve industry-recognized certifications. # Product The product being advertised is a prep course for the AWS Certified Solutions Architect - Associate certification. This course is designed for individuals looking to validate their expertise in designing and implementing solutions on the Amazon Web Services (AWS) platform. The ad highlights the course's ability to prepare users for the certification exam, addressing the potential barrier of exam difficulty. The course is for those seeking to enhance their career prospects and gain industry recognition in cloud computing. # Visual style The ad has a clean and modern visual style, using a limited color palette of blue, peach, and white. The design is simple and uncluttered, with a focus on clear typography and a prominent logo. The diagonal line pattern adds a subtle visual texture to the background. The overall aesthetic is professional and trustworthy, aligning with the brand's positioning as a reliable educational resource. # Hooks Headline: Prep for your AWS Certified Solutions Architect - Associate certification # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Prep for your AWS Certified Solutions Architect - Associate certification # Benefits - Prep for your AWS Certified Solutions Architect - Associate certification # Features - AWS Certified Solutions Architect - Associate certification # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its services and highlighting the benefits of its AWS certification prep course. # Storyline - The ad starts by introducing Codecademy as the source of the offering, establishing credibility and brand recognition. The brand is telling the audience where the ad is coming from. - The ad announces a new offering: preparation for the AWS Certified Solutions Architect - Associate certification. The brand is telling the audience about the new product. - The ad emphasizes the specific certification being targeted, reinforcing the value proposition for individuals seeking to advance their careers in cloud architecture. The brand is telling the audience what the product will help them achieve. - The ad visually reinforces the certification with a prominent badge, further emphasizing the credibility and value of the offering. The brand is visually reinforcing the value of the product.

# Ad summary This ad uses a notification to grab the user's attention and then offers a free trial to Codecademy to upgrade their tech skills. # Brand positioning Codecademy is presented as a solution for individuals looking to upgrade their tech skills and advance their careers. The brand positions itself as a resource for learning the latest tech skills, suggesting it is up-to-date and relevant in the fast-paced tech industry. By offering a free trial, Codecademy lowers the barrier to entry, making it accessible for users to explore their platform and potentially commit to further learning. The brand's positioning is functional, focusing on the practical benefits of acquiring new skills for career advancement. # Product Codecademy is an online learning platform that provides users with the opportunity to upgrade their career by learning the latest tech skills. The platform is designed for individuals who are looking to advance their careers in the tech industry. The ad highlights the availability of a free trial, which allows potential users to explore the platform and its offerings without any initial financial commitment. The ad addresses the potential purchase barrier of cost by offering a free trial, making it easier for users to try the platform and see if it meets their needs. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and clarity. The use of a notification box as the main visual element is a clever way to grab the viewer's attention and create a sense of urgency. The blurred background adds depth to the image and creates a sense of calm and tranquility. # Hooks Headline: OVERDUE # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer's skills are outdated and that they need to update them to advance their career. The phrase "You're due for an update" signals this frustration. # Value propositions - Upgrade your career by learning the latest tech skills. - Try Codecademy for free # Benefits - Upgrade your career # Features - Latest tech skills # Call to action Try Codecademy for free # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it is promoting its platform and encouraging users to try it for free. # Storyline - The ad begins with a notification that the user is "OVERDUE" for an update, which is meant to grab the viewer's attention and create a sense of urgency. This is told from the brand's perspective, as it is trying to get the viewer to take action. - The ad then states, "You're due for an update. Upgrade your career by learning the latest tech skills." This is meant to highlight the benefit of using Codecademy, which is to improve one's career prospects. This is told from the brand's perspective, as it is trying to persuade the viewer to use its platform. - The ad concludes with a call to action: "Try Codecademy for free." This is meant to encourage the viewer to take the next step and try the platform. This is told from the brand's perspective, as it is trying to convert the viewer into a user.

# Ad summary This ad promotes Codecademy's AWS Certified Machine Learning - Specialty certification prep course. # Brand positioning Codecademy is presented as a modern and accessible platform for learning technical skills. The brand aims to occupy the space of a reliable and up-to-date resource for tech education, particularly for those seeking industry-recognized certifications. The brand aligns with the values of career advancement and skill development, offering a direct path to professional qualifications. Codecademy positions itself as a facilitator of career growth in the tech industry, providing structured learning paths that lead to tangible certifications. # Product The product being advertised is a prep course for the AWS Certified Machine Learning - Specialty certification offered by Codecademy. This course is designed for individuals looking to validate their expertise in machine learning on the Amazon Web Services (AWS) platform. The ad highlights the course as a means to prepare for and achieve this specific AWS certification. The course is implied to be comprehensive and targeted, focusing specifically on the knowledge and skills required to pass the certification exam. The ad addresses the potential barrier of exam preparation by offering a structured and focused learning path. # Visual style The ad has a clean and modern visual style with a focus on clear typography and a simple color palette. The production quality appears to be highly polished, with a focus on conveying information in a straightforward manner. The visual motifs include the use of geometric shapes (hexagon) and diagonal lines to add visual interest without overwhelming the message. The image treatment includes subtle color grading to create a cohesive look. The typography is large and bold, ensuring scannability in the feed. The style contrasts with platform-native content, opting for a more professional and informative aesthetic. # Hooks Headline: Prep for your AWS Certified Machine Learning - Specialty certification # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to prepare for the AWS Certified Machine Learning - Specialty certification. The ad copy states "Prep for your AWS Certified Machine Learning - Specialty certification", which implies that the target audience is looking for a way to prepare for this certification. # Value propositions - Prep for your AWS Certified Machine Learning - Specialty certification # Benefits - Prepare for your AWS Certified Machine Learning - Specialty certification # Features - AWS Certified Machine Learning - Specialty certification prep # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its offering and highlighting the benefits of its prep course. # Storyline - The ad starts by introducing Codecademy as the brand offering the prep course. This is intended to establish the source of the training and provide brand recognition from Codecademy's perspective. - The ad then announces the availability of a new prep course for the AWS Certified Machine Learning - Specialty certification. This is intended to capture the attention of individuals seeking this specific certification and inform them of a new resource from the brand's perspective. - The ad visually reinforces the certification being prepared for by displaying the AWS Certified Machine Learning - Specialty badge. This is intended to provide a clear visual cue of the certification's branding and further emphasize the course's focus from the brand's perspective.

# Ad summary This ad features a Codecademy learner, Grant Guttschow, who is an active duty military officer. He shares his experience using Codecademy to grow his technical skills and open up limitless potential for future careers. He highlights the platform's browser-based accessibility, simplified learning approach, and gamified structure. Grant recommends Codecademy to anyone interested in a technology career or simply wanting to learn more about the revolutionary options technology offers, emphasizing its affordability compared to traditional computer science degrees. # Brand positioning Codecademy is presented as an accessible and affordable online platform for learning coding and technical skills. The brand aims to occupy the space of a user-friendly educational resource that simplifies complex coding concepts, making them approachable for beginners. Codecademy aligns with values of career advancement, skill development, and democratizing access to technology education. It pushes against the norm of expensive, time-consuming traditional education by offering a flexible, browser-based learning experience. The brand positioning is both functional (providing practical coding skills) and emotional (empowering individuals to pursue new career paths and opportunities). # Product Codecademy is an online, browser-based platform designed to teach coding and technical skills to individuals of all levels. It offers a simplified, step-by-step learning approach that makes coding accessible and less intimidating for beginners. The platform is entirely browser-based, eliminating the need for software downloads or installations, and can be accessed from anywhere. Codecademy offers a gamified learning experience, breaking down complex concepts into manageable steps and providing a seamless growth path. The platform provides a solid education in various technologies and software, offering a cost-effective alternative to traditional computer science degrees. It addresses the purchase barrier of high educational costs by offering a more affordable monthly subscription. # Visual style The ad has a clean and professional aesthetic, with a focus on clear visuals and concise messaging. The editing style is a mix of static shots and quick cuts, with smooth transitions between scenes. The production quality is polished, giving the ad a commercial feel. The pacing is consistent throughout, with cuts timed to the music and voiceover. The visual motifs include screen recordings of the Codecademy platform and shots of people coding on laptops. # Hooks Spoken: 00:04–00:12 Technology, computers, and coding are an extremely valuable industry, and I know that if you have a foundation in coding, you can there's a place for you at almost any company. Text overlay: 00:04–00:12 Technology, computers, and coding are an extremely valuable industry, and I know that if you have a foundation in coding, there's a place for you at almost any company. Visual: 00:00–00:04 The Codecademy logo appears on a dark blue background. The logo consists of the word "code" inside a square bracket, followed by "cademy" with the underscore beneath the "c". / 00:04–00:12 A medium shot of a man, Grant Guttschow, speaking directly to the camera. He is light-skinned, in his 30s, with short brown hair and wearing a light blue patterned button-down shirt. He is positioned in front of a light peach wall with three framed landscape pictures behind him. A quote about the value of coding is displayed in a text box to the right of his face. # Funnel stage Consideration # Pain points Coding can be a daunting and intimidating task for beginners. # Value propositions - Browser-based platform: Access the platform from anywhere without the need for software downloads. - Step-by-step learning approach: Learn coding in a simplified and engaging way. - Affordable monthly subscription: Get a solid education in various technologies and software without the high cost of traditional education. # Benefits - Grow your technical skills - Unlock limitless potential for future careers - Access the platform from anywhere - Eliminate software issues - Learn coding in a simplified and engaging way - Get a solid education in various technologies and software - Cost-effective alternative to traditional education # Features - Browser-based platform - No software downloads required - Step-by-step learning approach - Gamified learning experience - Affordable monthly subscription # Call to action None used. # Social proof - "Technology, computers, and coding are an extremely valuable industry, and I know that if you have a foundation in coding, there's a place for you at almost any company." – Grant Guttschow (Codecademy Learner) - "Codecademy has helped me grow my technical skills and offer me limitless potential for future careers that I may have." – Grant Guttschow (Codecademy Learner) # Point of view - Customer 100% – The entire video is told from the perspective of a Codecademy learner, sharing his personal experience and recommendations. # Storyline - 00:04–00:12 00:04–00:12 The ad opens with a quote about the value of coding in today's industry, setting the stage for the testimonial. The message is that coding skills are highly valuable and can open doors to opportunities in almost any company. This is conveyed through a quote attributed to the speaker, Grant Guttschow, framed within quotation marks. - 00:12–00:25 00:12–00:25 Grant introduces himself as an active duty military officer and Codecademy learner. The message is that Codecademy has helped him grow his technical skills and offered limitless potential for future careers. This is conveyed through Grant's direct address to the camera, with a lower-third title identifying him and his role. - 00:25–00:37 00:25–00:37 Grant describes Codecademy as completely browser-based, eliminating the need for software downloads. The message is that the platform is easily accessible and eliminates software issues. This is conveyed through Grant's direct address to the camera, interspersed with screen recordings of the Codecademy platform. - 00:37–00:48 00:37–00:48 Grant acknowledges that coding can be daunting but Codecademy simplifies it and is a great starting point. The message is that Codecademy makes coding less intimidating for beginners. This is conveyed through Grant's direct address to the camera, interspersed with a shot of someone coding on a laptop. - 00:48–01:06 00:48–01:06 Grant compares learning code to learning a language, emphasizing that Codecademy helps you start with the basics. The message is that coding is a learnable skill, just like any other language. This is conveyed through Grant's direct address to the camera. - 01:06–01:17 01:06–01:17 Grant explains that Codecademy turns coding into a game, making it easy to progress step by step. The message is that Codecademy makes learning coding fun and seamless. This is conveyed through Grant's direct address to the camera, interspersed with screen recordings of the Codecademy platform. - 01:17–01:26 01:17–01:26 Grant highlights that Codecademy is constantly updated with new content. The message is that Codecademy is a valuable resource for continuous learning. This is conveyed through Grant's direct address to the camera, interspersed with screen recordings of the Codecademy platform. - 01:26–01:38 01:26–01:38 Grant emphasizes that you don't need an expensive degree to learn coding, Codecademy offers a more affordable option. The message is that Codecademy provides a cost-effective alternative to traditional education. This is conveyed through Grant's direct address to the camera. - 01:38–01:48 01:38–01:48 Grant reiterates that you don't need to go back to college or pay for an expensive program to learn coding. The message is that Codecademy makes coding accessible to everyone. This is conveyed through Grant's direct address to the camera, interspersed with a shot of someone coding on a laptop. - 01:48–02:00 01:48–02:00 Grant recommends Codecademy to anyone interested in a technology career or simply wanting to learn more about technology. The message is that Codecademy is a valuable resource for anyone interested in technology. This is conveyed through Grant's direct address to the camera. - 02:00–02:07 02:00–02:07 The ad concludes with the Codecademy logo and tagline, "Develop yourself."

# Ad summary This ad features a woman who is studying programming and using Codecademy to learn more about the tech industry. She is working through a Codecademy skill path called Build Chatbots with Python. She explains that the course includes a beginner-friendly introduction to Python, and then goes into the rule-based chatbots, which teaches about NLP. She also mentions that there is a section on language and topic modeling, and then there is the deep learning for NLP. She is using TensorFlow and Keras API to build an English-to-Spanish translator. She loves how Codecademy teaches through project-based learning, and that it helps solidify concepts quickly. She also mentions that Codecademy has an amazing deal where you can try this course and a bunch of other courses for free for a 7-day trial. # Brand positioning Codecademy is presented as a platform for learning and improving programming skills. The brand aims to occupy the space of accessible and effective online education for individuals looking to enter or advance in the tech industry. The brand aligns with values of continuous learning, skill development, and practical application. Codecademy pushes against the norm of traditional, theoretical education by offering project-based learning. The brand positioning is functional, focusing on simplicity and performance in skill acquisition. # Product Codecademy is an online learning platform that offers courses and skill paths to help individuals learn and improve their programming skills. The product is for anyone interested in learning or advancing in the tech industry, from beginners to experienced programmers. The ad specifically highlights the "Build Chatbots with Python" skill path, which includes a beginner-friendly introduction to Python, rule-based chatbots, NLP, language and topic modeling, and deep learning for NLP. The course uses TensorFlow and Keras API to build an English-to-Spanish translator. Codecademy provides tasks and a checklist to help users complete projects and solidify concepts through project-based learning. The ad addresses the purchase barrier by offering a 7-day free trial, making it easy for potential users to try the platform and its courses. # Visual style The ad has a UGC feel, with natural lighting and a casual setting. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to voiceover lines to emphasize key points. # Hooks Spoken: 00:00–00:02 Come join me for a cozy night of studying programming. Text overlay: 00:00–01:16 come join me for a cozy night of studying programming Visual: 00:00–00:02 A young, fair-skinned woman with shoulder-length blonde hair, wearing a gray long-sleeve shirt and white sweatpants, walks towards the camera while holding a laptop. She is standing in a doorway with a white door and white trim. The camera is stationary and at eye level. The lighting is soft and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling overwhelmed by the constant need to learn new things in the tech industry. The woman states, "Learning in the tech industry never ends, so I try to stay up to date with new and interesting things." # Value propositions - Comprehensive skill path covering various aspects of chatbot development and NLP - Hands-on learning through project-based tasks - Structured learning approach with tasks and checklists - Supportive learning environment with pre-written code - Accessible to beginners with a friendly introduction to Python # Benefits - Stay up to date with new and interesting things in the tech industry - Solidify concepts quickly - Learn through project-based learning - Gain practical skills in chatbot development and NLP # Features - Build Chatbots with Python skill path - Beginner-friendly introduction to Python - Rule-based chatbots - NLP - Language and topic modeling - Deep learning for NLP - TensorFlow and Keras API - English-to-Spanish translator - Tasks and checklist - Project-based learning # Call to action Try this course and a bunch of other courses for free for a 7 day trial # Social proof - "I really love how Codecademy teaches through project based learning" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is using Codecademy to learn programming. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman walking towards the camera, inviting viewers to join her for a cozy night of studying programming. This sets a casual, inviting tone, positioning the ad as a personal recommendation from a relatable individual. - 00:02–00:06 00:02–00:06 The woman sits at her desk and explains that learning in the tech industry never ends, so she tries to stay up to date with new and interesting things. This establishes the context and motivation for her learning journey, framing her as a proactive and dedicated professional. - 00:06–00:12 00:06–00:12 She mentions that she is working through a Codecademy skill path called "Build Chatbots with Python." This introduces the specific product being promoted, highlighting its relevance to current tech trends. - 00:12–00:30 00:12–00:30 The woman describes the course content, including a beginner-friendly introduction to Python, rule-based chatbots, NLP, language and topic modeling, and deep learning for NLP. This provides a detailed overview of the course's curriculum, showcasing its comprehensive nature. - 00:30–00:39 00:30–00:39 She explains that she learned that LTSMs are a type of neural network designed to remember long-term patterns in sequences. This demonstrates the specific knowledge gained from the course, adding credibility to the platform. - 00:39–00:50 00:39–00:50 The woman states that they immediately jump into a project. This highlights the practical application of the course, emphasizing hands-on learning. - 00:50–01:01 00:50–01:01 She mentions that they are using TensorFlow and Keras API to build an English-to-Spanish translator, and that Codecademy gives her tasks to complete with a checklist. This showcases the specific tools and methods used in the course, as well as the structured learning approach. - 01:01–01:07 01:01–01:07 The woman explains that the task has some of the code already written for her. This emphasizes the supportive and guided nature of the learning process. - 01:07–01:10 01:07–01:10 She expresses her love for how Codecademy teaches through project-based learning, which helps solidify concepts quickly. This reinforces the value proposition of the platform, highlighting its effectiveness in knowledge retention. - 01:10–01:16 01:10–01:16 The woman mentions that Codecademy has an amazing deal where you can try this course and a bunch of other courses for free for a 7-day trial. This provides a clear call to action and incentive for viewers to try the platform, reducing the barrier to entry.

# Ad summary This ad uses a meme format to highlight the benefit of using Codecademy to switch careers without quitting your current job. # Brand positioning Codecademy is presented as a solution for individuals looking to switch careers without the financial risk of quitting their current job. The brand is positioned as an accessible and practical option for career transition, emphasizing convenience and flexibility. The brand aims to occupy the space of accessible career development, promoting a lifestyle of continuous learning and career advancement. It pushes against the norm of traditional career changes that often require significant upfront investment and risk. # Product Codecademy is an online platform that provides coding and technical skills education. The ad targets individuals who are considering a career change but are hesitant to leave their current employment. The platform offers a way to learn new skills and transition into a new career while maintaining their current income. The ad highlights the unique selling proposition (USP) of being able to switch careers without quitting your job, addressing the purchase barrier of financial instability during career transitions. The ad suggests that Codecademy is a practical solution for those seeking career advancement without the immediate risk of job loss. # Visual style The ad uses a meme-style visual aesthetic, with a simple, direct image and overlaid text. The production quality is relatively low, giving it a UGC feel. The image treatment includes motion blur to emphasize the action of pressing the button. The typography is large and bold, making it easily scannable. The style contrasts with typical high-design ads, aiming to be disruptive and attention-grabbing in the feed. # Hooks Headline: When you find out you can change your career without quitting your job # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire to switch careers but the fear of financial instability due to quitting the current job. The ad addresses this with the quote: 'When you find out you can change your career without quitting your job'. # Value propositions - Switch careers without quitting your job # Benefits - You can change your career without quitting your job # Features - Switching careers with Codecademy # Call to action None used. # Social proof - None used. # Point of view - Customer: The text 'When you find out you can change your career without quitting your job' reflects the perspective of someone who is looking for a way to switch careers without the financial risk of quitting their current job. - Brand: The text 'Switching careers with Codecademy' on the button represents the brand's perspective, promoting its platform as the solution for career transition. # Storyline - The ad starts with a common frustration: the desire to switch careers. This is included to immediately grab the viewer's attention by presenting a relatable problem. The audience experiences this from the perspective of someone considering a career change. - The ad then introduces the solution: Codecademy allows you to switch careers without quitting your current job. This is included to present the brand as a practical and convenient solution to the initial problem. The audience experiences this from the brand's perspective, showcasing its unique offering. - The ad uses a meme format with a hand pressing a button labeled 'Switching careers with Codecademy' to visually represent the ease and simplicity of the solution. This is included to make the message more engaging and memorable. The audience experiences this from an external source, using a popular internet meme to convey the message.

# Ad summary This image ad promotes Codecademy's bootcamps, specifically focusing on mastering Generative AI and Agents for developers. It highlights the all-access pass benefits, including live bootcamps, expert instruction, and real-world projects, with a call to action to 'GET ALL ACCESS'. # Brand positioning Codecademy, by Skillsoft, is presented as a modern and accessible platform for developers looking to enhance their skills, particularly in emerging technologies like Generative AI. The brand positions itself as a provider of comprehensive and practical education, offering 'live bootcamps,' 'expert instruction,' and 'real-world projects.' This suggests a focus on hands-on learning and immediate applicability, differentiating it from more theoretical or academic approaches. The brand aims to occupy the space of a career-accelerator, providing the tools and knowledge necessary for developers to stay ahead in a rapidly evolving industry. The tone is professional yet approachable, emphasizing both expertise and accessibility. # Product The product being advertised is Codecademy's 'All Access pass' to bootcamps, specifically focused on 'Mastering Generative AI & Agents for Developers.' This pass provides access to 'live bootcamps,' 'expert instruction,' and 'real-world projects.' The product is designed for developers looking to enhance their skills in AI and gain practical experience. The ad addresses the purchase barrier of uncertainty by highlighting the comprehensive nature of the pass, ensuring access to live instruction, expert guidance, and hands-on project experience. The ad emphasizes the value of gaining expertise in a cutting-edge field, positioning the bootcamps as a direct path to career advancement and relevance in the tech industry. # Visual style The ad features a clean and modern design with a clear visual hierarchy. The use of contrasting colors (black, white, and purple) creates a visually appealing and easy-to-scan layout. The image of the man using a laptop in front of a city skyline adds a touch of authenticity and relatability. The overall production quality is high, suggesting a professional and trustworthy brand. # Hooks Headline: BOOTCAMPS UNLIMITED # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of developers needing to stay current with rapidly evolving technologies like AI, but lacking the practical skills and experience to do so. # Value propositions - All Access pass: Live bootcamps, Expert instruction, Real-world projects # Benefits - Mastering Generative AI & Agents for Developers # Features - Live bootcamps - Expert instruction - Real-world projects # Call to action GET ALL ACCESS # Social proof - None used. # Point of view - Brand: The brand is presenting its bootcamps and all access pass as a valuable resource for developers looking to master Generative AI and Agents, highlighting the benefits and features of the offering. # Storyline - The ad opens by introducing Codecademy's bootcamps, specifically focusing on Generative AI and Agents, to capture the attention of developers interested in this emerging field. The brand is telling the audience about the focus of the bootcamps to draw in the right audience. - The ad highlights the benefits of the 'All Access pass,' including live bootcamps, expert instruction, and real-world projects, to showcase the value proposition of the offering. The brand is telling the audience about the benefits of the all access pass to encourage them to purchase it. - The ad concludes with a call to action, 'GET ALL ACCESS,' to prompt immediate engagement and conversion. The brand is telling the audience to purchase the all access pass.

# Ad summary This ad promotes Codecademy's All Access to bootcamps, highlighting the opportunity to grow your career, your way. # Brand positioning Codecademy is presented as a modern and accessible platform for career growth through coding education. The brand emphasizes flexibility and personalized learning, positioning itself as a tool for individuals to shape their careers on their own terms. The brand aligns with values of self-improvement, career advancement, and accessible education, pushing against traditional, rigid educational models by offering bootcamps that cater to individual learning styles and career goals. The brand positioning is both functional, offering practical skills and career-oriented education, and emotional, empowering individuals to take control of their professional development. # Product The product being advertised is Codecademy's All Access to bootcamps, which provides users with comprehensive resources and training to grow their career, their way. This offering is designed for individuals seeking to enhance their coding skills and advance their careers in the tech industry. The ad highlights the flexibility and personalized approach of the bootcamps, suggesting that users can tailor their learning experience to fit their specific needs and goals. The ad addresses the purchase barrier of rigid, traditional education by offering a more adaptable and user-centric learning environment, emphasizing the value of accessible and personalized career development. # Visual style The ad has a modern and approachable visual style, combining a lifestyle image with clean, graphic elements. The production quality appears to be high, with well-lit and composed shots. The visual motifs include a diagonal split background and a lifestyle image of a person using technology in a relaxed setting. The image treatment includes color grading to create a cohesive color palette. The typography is clean and legible, with a focus on clear communication. The style aims to be both visually appealing and informative, balancing brand messaging with a relatable user experience, which enhances scannability and stop power in feed. # Hooks Headline: Feel unlimited # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional career paths and educational models may be rigid and inflexible, causing frustration for individuals seeking personalized growth opportunities. The phrase "Grow your career, your way" signals a desire for more control and customization in one's professional development. # Value propositions - Grow your career, your way with All Access to bootcamps # Benefits - Grow your career, your way # Features - All Access to bootcamps # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption, promoting the feeling of unlimited potential and career growth. - Customer: The image of the smiling woman lying on a rug with a laptop and tablet, conveying a sense of comfort and satisfaction with the learning experience. # Storyline - The ad opens with the phrase "Feel unlimited," setting a tone of empowerment and possibility. The brand is telling the audience that they can achieve their full potential through Codecademy's offerings, which is intended to capture the viewer's attention and spark interest in exploring the platform's capabilities. - The ad continues with the message "Grow your career, your way with All Access to bootcamps," which explains the specific benefit of using Codecademy. The brand is telling the audience that they can customize their learning path and achieve career growth through the platform's bootcamps, which is intended to provide a clear value proposition and encourage viewers to consider Codecademy as a solution for their career development needs. - The ad features an image of a smiling woman lying on a patterned rug with a laptop and tablet displaying code, which visually reinforces the message of flexibility and accessibility. The customer is experiencing the freedom and comfort of learning in a relaxed environment, which is intended to create a positive association with Codecademy and make the platform seem approachable and user-friendly.

# Ad summary This image ad for Codecademy promotes their All Access pass to bootcamps. The ad features a smiling woman lying on a rug with a laptop and tablet nearby, suggesting a comfortable and accessible learning environment. The ad highlights the benefits of the All Access pass, including live bootcamps, expert instruction, and real-world projects, with a clear call to action to 'GET ALL ACCESS'. # Brand positioning Codecademy, by Skillsoft, is presented as an accessible and comprehensive platform for learning coding skills. The brand aims to occupy the space of democratizing tech education, making it approachable and convenient for individuals to 'stack your skills' through 'All Access to bootcamps.' The brand aligns with values of self-improvement, career advancement, and lifelong learning, promoting a lifestyle of continuous skill development. Codecademy pushes against the traditional, often expensive and rigid, models of tech education by offering flexible, online bootcamps. The brand positioning is both functional, emphasizing the practical skills gained, and emotional, fostering a sense of empowerment and unlimited potential. # Product The featured product is Codecademy's 'All Access pass,' which provides access to a range of coding bootcamps. This pass is designed for individuals looking to enhance their tech skills through live bootcamps, expert instruction, and real-world projects. The All Access pass includes features such as live bootcamps, expert instruction, and real-world projects. The ad addresses the purchase barrier of accessibility by showcasing a comfortable, relaxed learning environment, suggesting that learning to code can fit into one's lifestyle. The ad conveys that the All Access pass is worth trying or buying because it offers a comprehensive and flexible way to gain valuable coding skills. # Visual style The ad has a modern and approachable visual style. The production quality is polished, with clean lines and a bright color palette. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Feel unlimited # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that potential learners may feel limited by their current skill set or access to quality coding education. The phrase 'Feel unlimited' directly addresses this feeling of restriction. # Value propositions - All Access pass: Live bootcamps, Expert instruction, Real-world projects # Benefits - Stack your skills with All Access to bootcamps # Features - Live bootcamps - Expert instruction - Real-world projects # Call to action GET ALL ACCESS # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the headline, feature list, and call to action, as it promotes the benefits and features of the All Access pass. # Storyline - The ad opens with the message 'Feel unlimited,' setting a tone of empowerment and potential. This is told from the brand's perspective, aiming to capture the viewer's attention and create a sense of possibility. - The ad continues with 'Stack your skills with All Access to bootcamps,' which is told from the brand's perspective. This highlights the core offering and its benefits, encouraging viewers to invest in their personal and professional development. - The ad then lists the features of the All Access pass: 'Live bootcamps,' 'Expert instruction,' and 'Real-world projects.' This is told from the brand's perspective, providing concrete details about what the pass includes and building credibility. - The ad concludes with a 'GET ALL ACCESS' call to action, which is told from the brand's perspective. This prompts the viewer to take the next step and purchase the All Access pass.

# Ad summary This image ad promotes Codecademy's bootcamps, specifically focusing on Full-Stack Development with AI for beginners. It highlights the benefits of an All Access pass, including unlimited live bootcamps, expert instruction, and real-world projects. The ad features a man working on a laptop, suggesting a flexible and accessible learning environment. # Brand positioning Codecademy, by Skillsoft, is presented as a modern and accessible platform for learning technical skills, particularly in the realm of coding and AI. The brand positions itself as a provider of comprehensive and practical education, offering 'unlimited' access to live bootcamps, expert instruction, and real-world projects. This suggests a commitment to hands-on learning and career readiness. The brand aims to occupy a space in the consumer's mind as a go-to resource for individuals seeking to upskill or reskill in the tech industry, emphasizing flexibility and convenience. # Product The product being advertised is an 'All Access pass' to Codecademy's bootcamps, specifically focusing on 'Full-Stack Development with AI for Beginners.' This pass provides access to 'Unlimited live bootcamps,' 'Unlimited expert instruction,' and 'Unlimited real-world projects.' The product is designed for individuals looking to enhance their skills in software development and artificial intelligence, regardless of their prior experience. The ad addresses the potential purchase barrier of limited resources by emphasizing the 'unlimited' nature of the pass, suggesting a comprehensive and immersive learning experience. The product is presented as a flexible and accessible way to gain valuable skills in a high-demand field. # Visual style The ad has a clean and modern visual style, using a bright yellow background and contrasting black and white text blocks. The image of the man working on a laptop adds a personal and relatable touch. The overall design is simple and easy to scan, with a clear hierarchy of information. # Hooks Headline: BOOTCAMPS UNLIMITED # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of limited resources or access to quality education by offering 'unlimited' access to bootcamps, instruction, and projects. This is signaled by the repeated use of the word 'Unlimited' in the feature list. # Value propositions - Unlimited access to live bootcamps, expert instruction, and real-world projects allows you to stack your skills. # Benefits - Stack your skills with an All Access pass # Features - Unlimited live bootcamps - Unlimited expert instruction - Unlimited real-world projects # Call to action GET ALL ACCESS # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as it promotes its bootcamps and All Access pass. # Storyline - The ad opens by introducing Codecademy's bootcamps, specifically focusing on Full-Stack Development with AI for beginners. The intention is to immediately capture the attention of individuals interested in these fields, and the brand is telling this part of the story to highlight its offerings. - The ad then highlights the benefits of an All Access pass, including unlimited live bootcamps, expert instruction, and real-world projects. The intention is to showcase the value proposition of the product, and the brand is telling this part of the story to persuade potential customers. - The ad concludes with a call to action to 'GET ALL ACCESS.' The intention is to drive immediate conversions, and the brand is telling this part of the story to encourage viewers to take the next step.

# Ad summary This ad promotes Codecademy bootcamps, highlighting the benefit of staying relevant in the tech industry without feeling overwhelmed. The ad features a woman participating in a virtual meeting on her laptop, suggesting a flexible and accessible learning environment. # Brand positioning Codecademy is presented as a modern and accessible platform for learning coding and technical skills. The brand aims to occupy the space of a supportive and manageable learning environment, contrasting the often overwhelming nature of the tech industry. It aligns with values of relevance, career advancement, and continuous learning, positioning itself as a solution for individuals seeking to stay current in a rapidly evolving field. The brand promotes a functional approach by offering bootcamps that provide practical skills and knowledge. # Product The advertised product is Codecademy bootcamps, which are live, online courses designed to help individuals stay relevant in the tech industry. These bootcamps offer a structured learning experience that aims to prevent the feeling of being overwhelmed. The product is for individuals looking to upskill or reskill in technology, as implied by the visual of a woman participating in a virtual meeting, suggesting a flexible and accessible learning environment. The bootcamps address the purchase barrier of feeling overwhelmed by offering a manageable and supportive learning structure. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality appears to be high, with a well-lit and composed shot. The visual motifs include a grid layout (the video call) and a flat design aesthetic with the use of solid color blocks and simple typography. The image treatment includes subtle color grading to create a professional and inviting look. The style is platform-native, resembling a typical in-feed ad with a clear headline and supporting imagery. The typography is large and bold, ensuring scannability and stop power in the feed. # Hooks Headline: Stay relevant without the overwhelm with Codecademy bootcamps # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling overwhelmed by the constant need to learn new skills in the tech industry. The headline, "Stay relevant without the overwhelm with Codecademy bootcamps," directly acknowledges this frustration. # Value propositions - Codecademy bootcamps help you stay relevant without the overwhelm # Benefits - Stay relevant without the overwhelm # Features - Live bootcamps # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline, "Stay relevant without the overwhelm with Codecademy bootcamps," is the brand communicating its value proposition directly to the audience. - Customer: The image of a woman participating in a virtual meeting on her laptop shows a potential customer engaging with the product in a real-life scenario. # Storyline - The ad opens with the message that Codecademy bootcamps help you stay relevant without the overwhelm. This is intended to immediately address a common pain point in the tech industry: the feeling of being overwhelmed by the constant need to learn new skills. The brand is telling the audience that its bootcamps offer a solution to this problem. - The ad then shows a woman participating in a virtual meeting on her laptop. This visual is included to demonstrate the accessibility and flexibility of Codecademy bootcamps, suggesting that individuals can learn from anywhere. The audience is experiencing this moment from the perspective of a potential student, seeing themselves in the woman's position. - The ad includes an AI chip graphic in the bottom right corner. This is included to visually reinforce the idea of technology and innovation, further emphasizing the relevance of Codecademy bootcamps in the tech industry. The brand is telling the audience that its bootcamps are designed to keep them up-to-date with the latest advancements in technology.