How Domestika Advertises on Meta

# Ad summary This ad promotes a limited-time offer for a video game design asset pack. It features a visual of a game environment, followed by examples of the assets included in the pack, and a discounted price. # Brand positioning This ad promotes assets for the Unreal Engine, a tool used for creating video games. The brand is positioned as a resource for game developers, offering tools and assets to streamline the design process. The brand aims to occupy the space of a provider of high-quality, ready-to-use assets that enhance the visual appeal and efficiency of game development projects. The brand aligns with the values of creativity, efficiency, and professional-grade quality, catering to both independent developers and larger studios. The brand ignores the norm of creating assets from scratch, instead offering pre-made solutions. # Product The product being advertised is a collection of assets for use in the Unreal Engine, a popular game development platform. These assets appear to include textures, 3D models of trees, and other environmental elements that can be used to quickly populate and enhance game environments. The ad highlights the discounted price of $1.99, reduced from the original price of $59.99, emphasizing the value and affordability of the asset pack. The product is for game developers and designers looking to save time and effort by using pre-made, high-quality assets in their projects. The ad addresses the purchase barrier of cost by offering a significant discount for a limited time, making the assets more accessible to a wider range of developers. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the product's features and value. The game environment at the top is detailed and visually appealing, while the asset panels provide a clear and concise view of the individual components. The color palette is muted, with a mix of earthy tones and soft lighting. The overall production quality is high, suggesting a professional and polished aesthetic. # Hooks Headline: Design Video Games # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost and time investment associated with creating game assets from scratch. The discounted price and ready-to-use nature of the assets suggest a solution to this problem. # Value propositions - Discounted price of $1.99 (original price $59.99) - Limited time-offer # Benefits - High-quality assets - Ready-to-use - Saves time and effort # Features - Game environment assets - Textures - 3D models # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and value proposition. # Storyline - The ad opens with a visual of a detailed game environment, showcasing the potential of the assets. This is intended to capture the viewer's attention and demonstrate the quality and visual appeal that can be achieved using the product. The perspective is from the brand, showing the possibilities of the assets. - Next, the ad presents individual asset examples, such as textures and 3D models, providing a closer look at what is included in the pack. This aims to give the viewer a clear understanding of the product's contents and its potential applications. The perspective is from the brand, highlighting the variety and quality of the assets. - The ad concludes with a price reveal, highlighting the significant discount and limited-time offer. This is designed to create a sense of urgency and encourage immediate purchase. The perspective is from the brand, emphasizing the value and affordability of the product.

# Ad summary This image ad promotes a narrative photo series by Dara Scully, offered at a discounted price for a limited time. # Brand positioning This ad promotes a photography series by Dara Scully. The brand is positioned as offering creative and artistic content, specifically focused on narrative photography. The brand aims to occupy a space in the consumer's mind as a provider of unique and artistic photographic experiences. The brand aligns with values of creativity, storytelling, and artistic expression. The brand seems to ignore category norms by focusing on a specific niche of narrative photography, rather than broader photography education or services. The brand positioning is emotional, appealing to those interested in artistic expression and storytelling through photography. # Product The product being advertised is a narrative photo series by Dara Scully. The ad highlights a limited-time offer, reducing the price from $49.99 to $0.99. The product is for individuals interested in photography, visual storytelling, and artistic expression. The ad addresses the purchase barrier of cost by offering a significant discount, making the photo series more accessible. The ad is telling the viewer that this product is worth trying or buying because it is a unique artistic experience available at a very low price. # Visual style The ad has a vintage and artistic visual style. The production quality appears to be high, with a focus on creating a visually striking and intriguing image. The image treatment includes a muted color palette and a slightly desaturated look, enhancing the vintage feel. The typography is clean and legible, complementing the overall aesthetic. The ad contrasts with typical platform norms by using a more artistic and less overtly commercial visual style, which may help it stand out in the feed. # Hooks Headline: Create a narrative photo series # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the cost of artistic or creative content can be a barrier to entry for potential customers. The original price of $49.99 is crossed out, highlighting the significant discount and addressing the potential customer's concern about affordability. # Value propositions - Discounted price from $49.99 to $0.99 - Limited time offer # Call to action None used. # Social proof - None used. # Point of view - External source: The main image shows a person with a blindfold and another person's hand approaching, creating a scene that the viewer observes from the outside. - Brand: The text promoting the narrative photo series and the discounted price represents the brand's point of view, as it advertises its product and offer. # Storyline - The ad opens with a visually striking image of a person with a blindfold being approached by a hand. This is included to capture the viewer's attention and create a sense of mystery and intrigue. The audience is experiencing it from an external perspective, observing the scene. - The ad then presents the offer of a narrative photo series by Dara Scully. This is included to introduce the product being advertised and its creator. The audience is experiencing it from the brand's perspective, as it promotes its product. - The ad highlights the discounted price of $0.99, down from $49.99, and emphasizes that it is a limited-time offer. This is included to create a sense of urgency and encourage immediate purchase. The audience is experiencing it from the brand's perspective, as it incentivizes the purchase.

# Ad summary This ad promotes marketing education. It uses animated graphics and text overlays to highlight the benefits of learning marketing strategies. The ad targets individuals interested in improving their marketing skills and business outcomes. # Brand positioning This ad promotes a marketing education platform. The brand is presented as a resource for individuals looking to enhance their marketing skills and achieve better business results. The brand aims to occupy a space in the consumer's mind as a provider of effective marketing strategies. The brand aligns with values of growth, knowledge, and success. The brand positioning is functional, focusing on providing practical marketing knowledge that leads to tangible improvements. # Product The product being advertised is a marketing education platform that offers courses and resources to help individuals improve their marketing skills. The platform is designed for anyone looking to enhance their marketing knowledge and achieve better business outcomes. The ad highlights the platform's ability to provide effective marketing strategies that lead to tangible improvements. The platform addresses the purchase barrier of uncertainty by showcasing the potential for real-world success through marketing education. # Visual style The ad has a polished, animated aesthetic with bright colors and dynamic motion graphics. The editing style features smooth transitions and consistent pacing. The production quality is high-end, creating a professional and engaging feel. The visual motifs include marketing-related icons and text overlays, reinforcing the theme. The pacing is consistent, with cuts and animations timed to the music. # Hooks Text overlay: 00:00–00:05 Marketing que siempre funciona / 00:00–00:05 APRENDE MARKETING (button) Visual: 00:00–00:05: The screen displays a light purple background with small white dots. In the center, there's a smartphone graphic with marketing-related icons floating around it, including a megaphone, charts, and speech bubbles. The text "Marketing que siempre funciona" is at the top, with "APRENDE MARKETING" in a blue button below it. A down arrow is in the bottom right corner. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of ineffective marketing strategies that do not yield desired business results. This is implied through the promise of providing marketing that "siempre funciona" (always works). # Value propositions - Effective marketing strategies for tangible improvements # Benefits - Improve marketing skills - Achieve better business outcomes # Features - Marketing education platform - Courses and resources # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting its marketing education platform. # Storyline - 00:00–00:02 The ad opens with a vibrant animated graphic featuring marketing-related icons and text, immediately capturing attention and setting the stage for a marketing-focused message. The intention is to introduce the topic and create a visually engaging entry point. - 00:02–00:05 The animation continues with dynamic movement and transitions, maintaining visual interest and reinforcing the theme of marketing and business growth. The intention is to keep the audience engaged and curious about the content to come.

# Ad summary This ad promotes Domestika courses for digital illustration. The ad features a series of digital portraits being created on a tablet, showcasing the creative possibilities and emotional impact of digital art. The ad uses a bright yellow background and upbeat music to create an engaging and energetic feel. # Brand positioning Domestika is presented as a platform that empowers individuals to explore their creative potential through digital illustration. The brand aligns with values of artistic expression, emotional connection, and skill development. Domestika positions itself as a provider of accessible and impactful digital art education, encouraging users to learn and create emotionally resonant artwork. The brand's positioning is both functional, offering practical skills, and emotional, emphasizing the impact of art. # Product The product being advertised is Domestika's digital illustration courses. These courses are designed to teach individuals how to create emotionally impactful digital art. The ad showcases various digital portraits being created on a tablet, highlighting the creative possibilities and techniques taught in the courses. The courses are for anyone interested in learning digital illustration and expressing themselves through art. The ad emphasizes the emotional impact of digital art, suggesting that these courses can help users create meaningful and expressive artwork. # Visual style The ad has a polished and energetic aesthetic, with bright colors and quick cuts. The production quality is high-end, creating a professional and engaging feel. The pacing is fast, with cuts timed to the upbeat music. The visual motifs include bright colors, digital art, and tablet screens. # Hooks Text overlay: 00:00–00:05: Ilustración digital, impacto emocional / 00:00–00:05: APRENDE ILUSTRACIÓN DIGITAL Visual: 00:00–00:05: A series of digital portraits are created on a tablet against a bright yellow background. The portraits are unique and expressive, showcasing the creative possibilities of digital illustration. The camera is stationary and focuses on the tablet screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of wanting to express oneself creatively but lacking the skills or knowledge to do so effectively. # Value propositions - Learn to create emotionally impactful digital art through Domestika's courses. # Benefits - Learn digital illustration - Create impactful art - Express yourself emotionally # Features - Digital illustration courses - Creative techniques - Emotional expression # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its benefits. # Storyline - 00:00–00:05 The ad opens with a series of digital portraits being created on a tablet. - 00:00–00:05 Each portrait is unique and expressive, showcasing the creative possibilities of digital illustration. - 00:00–00:05 The portraits are displayed against a bright yellow background, creating an energetic and engaging feel. - 00:00–00:05 The ad emphasizes the emotional impact of digital art, suggesting that these courses can help users create meaningful and expressive artwork.

# Ad summary This ad features a can of RUJ sparkling beverage in a high-end editorial style. The ad transitions between close-up shots of the can on a clean surface with abstract design props and scenes from a cozy modern house party. The ad concludes with a call to action to learn AI for creatives at domestika.org. # Brand positioning RUJ is presented as a premium sparkling beverage, positioned for sophisticated consumers who appreciate modern design and social gatherings. The brand aligns with a lifestyle of casual elegance and understated luxury, as suggested by the high-end editorial aesthetic and the cozy house party setting. RUJ seems to ignore category norms by focusing on design and atmosphere rather than functional benefits or direct competitor comparisons. The brand positioning is primarily emotional, emphasizing the experience and lifestyle associated with the product. # Product RUJ is a sparkling beverage sold in a blue and silver can. The can features a minimalist design with the brand name "RUJ" in a stylized, sans-serif font. The product is presented in settings that suggest it is intended for social gatherings and moments of relaxation. The ad does not explicitly state the flavor or ingredients of the beverage, but it implies a refreshing and sophisticated taste through its visual presentation. The ad addresses the purchase barrier of needing a special occasion by showing the product in casual, everyday social settings. # Visual style The ad has a polished, high-end editorial aesthetic with a focus on clean lines, modern design, and soft lighting. The editing style is smooth with static shots and subtle transitions. The production quality is high, creating a sophisticated and visually appealing experience. The pacing is moderate, with cuts timed to the music beats. The overall visual motif is a minimalist color palette of white, blue, and silver, creating a sense of calm and elegance. # Hooks Spoken: 00:00–00:02: [Upbeat music] Visual: 00:00–00:04: A blue and silver RUJ can is centered on a plain white surface. The can is well-lit, casting a soft shadow. The camera is stationary, providing a clear, unobstructed view of the product. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action Aprende IA para creativos en domestika.org # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product in visually appealing settings and associating it with a desirable lifestyle. # Storyline - 00:00–00:04 The ad opens with a static shot of a blue and silver RUJ can against a plain white background. - 00:04–00:07 The scene transitions to a tabletop setting with the RUJ can surrounded by modern design props, including a glass of amber liquid, a bottle opener, and coasters. - 00:09–00:13 The setting changes again, this time to a white surface with blue and silver geometric shapes scattered around the RUJ can. - 00:15–00:18 The ad shifts to a cozy house party scene, where people are socializing and holding RUJ cans. The camera focuses on a table with snacks, candles, and several RUJ cans. - 00:16–00:18 The ad concludes with a call to action to learn AI for creatives at domestika.org, overlaid on the house party scene.

# Ad summary This ad promotes painting lessons. It features a hand painting with a brush on a colorful canvas. The ad uses upbeat music and text overlays to encourage viewers to learn to paint. # Brand positioning The brand is presented as a provider of accessible and inspiring art education. The ad emphasizes creativity and skill development, positioning the brand as a gateway for individuals to explore their artistic potential. The brand aligns with values of self-expression, learning, and personal growth. It promotes an emotional connection to art, focusing on the joy and fulfillment of creating. The brand aims to occupy a space in the consumer's mind as an accessible and encouraging platform for artistic exploration, pushing against the perception that art is only for the highly skilled or naturally talented. # Product The product is an online platform offering painting lessons. The ad highlights the ease and accessibility of learning to paint, suggesting that anyone can develop artistic skills. The lessons are designed for individuals interested in exploring their creativity and learning new techniques. The ad showcases the vibrant and expressive potential of painting, encouraging viewers to try the lessons and unlock their artistic abilities. The ad addresses the potential purchase barrier of perceived difficulty by emphasizing the simplicity and accessibility of the lessons. # Visual style The ad has a polished and vibrant aesthetic, with bright colors and close-up shots that highlight the painting process. The editing style is smooth, with static shots that allow the viewer to focus on the art being created. The production quality is high, giving the ad a professional and appealing look. The pacing is moderate, with cuts timed to the music beats. The overall visual style supports the intended tone of inspiration and accessibility. # Hooks Text overlay: 00:00–00:05 Trazos suaves, ideas audaces / 00:00–00:05 APRENDE A PINTAR Visual: 00:00–00:02: A close-up shot of a hand holding a paintbrush and applying paint to a canvas. The canvas is filled with vibrant colors, including red, yellow, blue, and green. The background is a blurred mix of these colors. The hand is light-skinned and the brush has green bristles. The camera is stationary and focused on the painting process. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential frustration of viewers who may feel they lack the skills or talent to paint. The ad implies that painting is difficult or inaccessible to the average person. # Value propositions - Learn to paint: The ad offers painting lessons, providing a clear path for viewers to develop artistic skills. - Explore creativity: The vibrant visuals and upbeat tone encourage viewers to explore their creative potential through painting. # Benefits - Learn to paint - Develop artistic skills - Explore creativity # Features - Painting lessons # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the painting process and encouraging viewers to learn to paint. # Storyline - 00:00–00:02 The ad opens with a close-up of a hand painting on a colorful canvas. - 00:00–00:02 The message is to showcase the act of painting and the vibrant results that can be achieved. - 00:00–00:02 The perspective is from an observer watching the painting process, creating a sense of immersion and inspiration. - 00:00–00:02 The tone is upbeat and encouraging, inviting viewers to explore their own artistic potential. - 00:02–00:05 The ad continues with more shots of the painting process, highlighting different colors and techniques. - 00:02–00:05 The message is to demonstrate the variety and creativity that the painting lessons offer. - 00:02–00:05 The perspective remains from an observer, maintaining the focus on the art being created. - 00:02–00:05 The tone remains positive and inspiring, reinforcing the idea that anyone can learn to paint.

# Ad summary This ad promotes online watercolor painting classes. The ad features a woman with her eyes closed, and the background changes colors. The ad encourages viewers to paint a world of imagination and learn to paint with watercolors. # Brand positioning The brand is presented as a platform that encourages creativity and imagination through art. It positions itself as a provider of accessible art education, specifically in watercolor painting. The brand aligns with values of self-expression, relaxation, and skill development. It promotes a lifestyle of artistic exploration and personal enrichment. The brand's positioning is emotional, focusing on the joy and imaginative possibilities that art can unlock. # Product The product being advertised is online watercolor painting classes. These classes are designed to teach individuals how to paint with watercolors, fostering creativity and imagination. The ad does not explicitly state who the product is for, but the visuals imply it is for adults interested in learning or improving their watercolor painting skills. The ad addresses the potential purchase barrier of lack of skill or experience by presenting the classes as a way to learn and create a "world of imagination." The ad emphasizes the value of artistic expression and the potential for personal enrichment through watercolor painting. # Visual style The ad has a polished aesthetic with smooth transitions and a focus on visual appeal. The production quality is high-end, resembling a commercial. The pacing is slow and consistent, creating a calming and relaxing atmosphere. # Hooks Spoken: 00:00–00:05: [Softly] Pinta un mundo de imaginación Text overlay: 00:00–00:05: Pinta un mundo de imaginación / 00:00–00:05: APRENDE A PINTAR CON ACUARELAS Visual: 00:00–00:05: A woman with fair skin, light brown hair, and red lipstick is centered in the frame. Her eyes are closed, and her hair is blowing in the wind. The background behind her changes colors from white to purple to yellow. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The online watercolor painting classes offer a way to learn a new skill and express creativity. # Benefits - Learn to paint with watercolors - Create a world of imagination # Features - Online watercolor painting classes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 The ad opens with a woman closing her eyes. - 00:02–00:05 The background behind the woman changes colors.

# Ad summary This ad promotes 3D and animation courses. It features a dancing 3D character and text overlays in Spanish. # Brand positioning The brand is presented as a provider of 3D and animation courses. The ad uses a playful and energetic tone, aligning with a creative and innovative lifestyle. The brand pushes against the norm of traditional education by offering a fun and engaging way to learn 3D and animation. The brand positioning is both functional, providing specific skills, and emotional, inspiring creativity and bringing ideas to life. # Product The product is online courses for learning 3D and animation. The ad is for anyone interested in bringing their ideas to life through 3D and animation. The courses teach users how to create and animate 3D models. The ad highlights the fun and creative aspects of learning these skills, suggesting that the courses are engaging and accessible. The ad addresses the barrier of entry to 3D and animation by presenting it as an easy and enjoyable process. # Visual style The ad has a clean and polished aesthetic with a focus on bright colors and simple animation. The editing style is static, with no cuts or transitions. The production quality is high-end, giving it a commercial feel. The pacing is consistent, with the character's movements timed to the music. # Hooks Text overlay: 00:00–00:05: Da vida a tus ideas más locas / 00:00–00:05: APRENDE 3D & ANIMACIÓN Visual: 00:00–00:05: A yellow 3D animated character with purple hair and hands dances against a plain white background. The character has a simple smiley face. The camera is stationary, providing a clear view of the character's movements. Text overlays appear in the upper left corner: "Da vida a tus ideas más locas" in large purple font, followed by "APRENDE 3D & ANIMACIÓN" in a purple button. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of having creative ideas but lacking the skills to bring them to life. # Value propositions - Learn 3D and animation to bring your ideas to life # Benefits - Bring your craziest ideas to life # Features - 3D animation courses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its services and creative approach. # Storyline - 00:00–00:05 00:00–00:05: A 3D animated character dances against a white background. The text overlay "Da vida a tus ideas más locas" (Bring your craziest ideas to life) appears, followed by "APRENDE 3D & ANIMACIÓN" (LEARN 3D & ANIMATION). This moment is from the brand's perspective, conveying an energetic and playful tone to attract viewers interested in creative expression.

# Ad summary This ad promotes Domestika's 3D design courses. The ad features a 3D design graphic and text overlay. # Brand positioning Domestika is presented as a platform that offers courses in 3D design. The brand aims to occupy the space in the consumer's mind as a place to learn new creative skills. The brand promotes a lifestyle of continuous learning and skill development. The brand positioning is functional, focusing on providing accessible and practical education in creative fields. # Product The product being advertised is Domestika's 3D design courses. These courses are for individuals interested in learning or improving their 3D design skills. The ad highlights the opportunity to "Lleva el 3D al siguiente nivel" (Take 3D to the next level). The courses are presented as a way to enhance one's creative abilities and stay current with industry trends. The ad addresses the barrier of entry into 3D design by offering structured learning and expert guidance. # Visual style The ad has a polished and modern aesthetic with a clean and simple design. The editing style is static, with a focus on the rotating 3D graphic. The production quality is high-end, with smooth transitions and professional-looking visuals. The pacing is consistent, with a steady rhythm that keeps the viewer engaged. The audio-visual sync is seamless, with the music complementing the visuals. # Hooks Text overlay: 00:00–00:05: Lleva el 3D al siguiente nivel / 00:00–00:05: APRENDE 3D Visual: 00:00–00:05: The shot features a 3D graphic of pink and white tubes and spheres rotating against a teal background. The graphic is abstract and visually engaging. The background is a solid teal color, providing a clean and modern look. The camera is stationary, focusing on the rotating graphic. The lighting is soft and even, highlighting the textures and colors of the 3D elements. The text overlay "Lleva el 3D al siguiente nivel" (Take 3D to the next level) appears at the top of the frame, with a button that says "APRENDE 3D" (LEARN 3D). # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the barrier of entry into 3D design by offering structured learning and expert guidance. The pain point is the difficulty of learning 3D design without proper instruction. # Value propositions - Take 3D to the next level with structured learning and expert guidance. # Benefits - Improve 3D design skills - Advance creative abilities - Stay current with industry trends # Features - 3D design courses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its offerings and value proposition. # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a 3D graphic of pink and white tubes and spheres rotating against a teal background. The text overlay "Lleva el 3D al siguiente nivel" (Take 3D to the next level) appears, conveying the message that Domestika's courses can help users advance their 3D design skills. The perspective is from the brand, showcasing its offerings and value proposition. The tone is motivational and aspirational, encouraging viewers to improve their skills.

# Ad summary This ad promotes crochet classes. It features a dog wearing a crocheted hat and text overlays in Spanish. # Brand positioning The brand is presented as a fun and accessible resource for learning crochet. It aligns with a lifestyle that values creativity and handmade crafts. The brand pushes against the perception of crochet as an outdated hobby, presenting it as a modern and engaging activity. The brand positioning is both functional, offering crochet classes, and emotional, promoting the joy of creating. # Product The product being advertised is crochet classes. The ad shows a dog wearing a crocheted hat, implying that the classes can teach users to create fun and unique items. The ad is geared towards people who are interested in learning a new craft and creating handmade items. The ad addresses the potential barrier of not knowing how to crochet by offering classes. # Visual style The ad has a bright and cheerful aesthetic. The editing style is quick cuts, showcasing different crocheting projects. The production quality is polished, with clear visuals and a clean design. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:02–00:05 [Upbeat] Aprende crochet y crea cosas increíbles. Text overlay: 00:02–00:05 APRENDE CROCHET Visual: 00:02–00:03 A close-up shot of a person's hands crocheting with blue yarn. The background is blurred. The lighting is bright and even. / 00:03–00:04 A close-up shot of a person's hands crocheting a colorful item. The background is blurred. The lighting is bright and even. / 00:04–00:05 A close-up shot of a person's hands crocheting with pink yarn. The background is blurred. The lighting is bright and even. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is not knowing how to crochet. # Value propositions - Learn a new skill and create unique handmade items. # Benefits - Learn crochet - Create amazing things # Features - Crochet classes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing their product and message. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a dog wearing a crocheted hat. The message is to grab attention with a cute animal and introduce the idea of crochet. The perspective is from the brand, showcasing the type of project one could create. The tone is lighthearted and fun. - 00:02–00:05 00:02–00:05 The ad shows various crocheted items. The message is to showcase the variety of projects that can be made with crochet. The perspective is from the brand, demonstrating the possibilities of learning crochet. The tone is inspiring and encouraging.

# Ad summary This image ad promotes an online course that teaches basic embroidery techniques. The ad features a close-up of a person's hands working on an embroidery project, with the headline "Learn Basic Embroidery Techniques" and the course instructor's name, "Señorita Lylo." # Brand positioning This ad promotes an online course by Señorita Lylo, positioning her as an expert in basic embroidery techniques. The brand aims to occupy a space in the consumer's mind as a provider of accessible and educational embroidery content. The brand aligns with values of creativity, skill-building, and artistic expression. The brand positioning is functional, focusing on providing practical skills and knowledge in embroidery. # Product The product is an online course that teaches basic embroidery techniques. The course is for individuals interested in learning embroidery, as implied by the ad's headline and visual focus on embroidery work. The ad does not explicitly state any specific features, ingredients, or design details of the course. The USP is the opportunity to learn basic embroidery techniques from Señorita Lylo. The ad shows a moment of use, with hands actively working on an embroidery project. The ad does not explicitly address any purchase barriers. # Visual style The ad has a clean and focused visual style, with a close-up shot of the embroidery project. The production quality appears to be high, with good lighting and a shallow depth of field. The visual motif is a focus on the hands-on aspect of embroidery. The image treatment includes background blurring to emphasize the subject. The typography is simple and legible. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Learn Basic Embroidery Techniques # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Learn basic embroidery techniques with a course by Señorita Lylo # Benefits - Learn embroidery # Features - Basic embroidery techniques # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline and course instructor's name are presented from the brand's point of view, as they are promoting the course and its instructor. - Customer: The close-up of hands working on an embroidery project is presented from the customer's point of view, as it shows the activity involved in the course. # Storyline - The ad opens with a headline, "Learn Basic Embroidery Techniques," which immediately conveys the message that the ad is about an educational opportunity. The brand is telling the audience what the course is about, which is to learn basic embroidery techniques. This progresses the narrative by introducing the topic of the ad. - The ad then mentions "A course by Señorita Lylo", which introduces the instructor of the course. The brand is telling the audience who is teaching the course. This progresses the narrative by providing the instructor's name. - The ad shows a close-up of hands working on an embroidery project, visually demonstrating the activity involved in the course. The customer is experiencing the ad from the perspective of someone interested in embroidery, seeing the hands-on aspect of the craft. This progresses the narrative by showing the practical application of the course content.

# Ad summary This image ad for Conspiracystudio features a limited-time offer for digital illustrations. The ad highlights a significant price reduction and showcases examples of the brand's illustration style. # Brand positioning Conspiracystudio is presented as a provider of digital illustrations, offering creative assets for various projects. The brand's style is bold and graphic, featuring vibrant colors and intricate details. The brand seems to cater to customers looking for unique and eye-catching designs, positioning itself as a source for high-impact visuals. The brand seems to ignore category norms by offering a unique art style that is different from other stock art providers. # Product The product being advertised is a collection of digital illustrations, specifically featuring stylized animal portraits. These illustrations are designed for digital use and are characterized by bold lines, vibrant color gradients, and intricate details. The illustrations include a wolf, a bear, and an owl, each rendered in a unique and eye-catching style. The ad highlights a limited-time offer, reducing the price from $49.99 to $0.99, addressing a potential purchase barrier by making the product highly affordable. The illustrations are likely intended for use in graphic design projects, branding, or digital art. # Visual style The ad features a clean and modern design with a focus on bold colors and graphic illustrations. The rounded corners of the product display soften the overall look. The illustrations themselves are highly stylized with intricate details and vibrant color gradients. The overall aesthetic is eye-catching and designed to stand out. # Hooks Headline: Illustrate with Confidence and Trium... # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Limited time-offer # Benefits - Illustrate with Confidence and Trium... # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product and offer to potential customers. # Storyline - The ad opens with a headline that aims to inspire confidence and triumph in the viewer's creative endeavors. The brand is telling the audience that their illustrations can help them achieve these goals. - The brand name is displayed, identifying the source of the illustrations. This is from the brand's POV. - The ad highlights a significant price reduction, showcasing the limited-time offer. This is from the brand's POV, incentivizing immediate purchase. - The ad showcases examples of the brand's illustration style, featuring stylized animal portraits. This is from the brand's POV, demonstrating the quality and aesthetic of the product.

# Ad summary This ad promotes a children's illustration course. The ad features a static image of a fox and mouse illustration with text overlays. The ad is set to a soft, acoustic guitar track. # Brand positioning The brand is presented as a provider of online courses focused on creative skills. The brand aims to occupy a space in the consumer's mind as a source of accessible and engaging creative education. The brand aligns with values of creativity, learning, and personal growth. The brand positioning is functional, focusing on providing practical skills and knowledge in a specific creative area. # Product The product is an online course focused on children's illustration. The course is for individuals interested in learning how to create illustrations for children's books or other media. The ad highlights the opportunity to learn illustration skills. The ad addresses the barrier of entry into the field of illustration by offering a structured course. # Visual style The ad has a simple and clean aesthetic. The production quality is polished. The pacing is slow and static. # Hooks Text overlay: 00:00–00:03 Crea grandes sueños pequeños / 00:00–00:03 APRENDE ILUSTRACION INFANTIL (in white box) Visual: 00:00–00:03: A static image of a fox and mouse illustration on an orange background. The fox is sitting and smiling with its eyes closed. The mouse is standing next to the fox and holding a flower. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Learn to create illustrations for children's books # Benefits - Learn illustration skills # Features - Children's illustration course # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the course and its benefits. # Storyline - 00:00–00:05 The ad opens with a static image of a fox and mouse illustration.

# Ad summary This image ad promotes a brush lettering course by James Lewis, offered at a discounted price for a limited time. The ad features an image of someone using a brush to paint the word 'BELIEVE' in a stylized, colorful font. # Brand positioning The brand, represented by James Lewis, positions itself as an accessible and affordable resource for learning brush lettering. The ad emphasizes the artistic and creative aspects of lettering, suggesting the brand aims to inspire and empower individuals to explore their artistic potential. By offering a course at a significantly reduced price, the brand also conveys a sense of generosity and a desire to make art education accessible to a wider audience. The brand seems to ignore category norms by offering a course at such a low price. # Product The product is an online course teaching the art of brush lettering, instructed by James Lewis. The course is being offered at a promotional price of $0.99, significantly reduced from the original price of $49.99. The ad addresses the potential purchase barrier of cost by highlighting the limited-time offer, making the course more accessible and appealing to a broader audience. The course aims to teach the skill of brush lettering, as demonstrated by the image of someone painting the word 'BELIEVE' in a stylized font. # Visual style The ad features a clean and modern visual style with a focus on bright colors and clear typography. The production quality appears to be high, with well-lit and sharp imagery. The image treatment includes a slight blurring effect in the background to emphasize the foreground elements. The typography is bold and legible, contributing to the ad's overall scannability. The style is designed to be eye-catching and engaging, encouraging viewers to learn more about the brush lettering course. # Hooks Headline: Learn the art of brush lettering # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of wanting to learn a new artistic skill but being deterred by the cost of courses. The original price of $49.99 is crossed out, and the discounted price of $0.99 is highlighted, signaling that the course is now more affordable and accessible. # Value propositions - Learn the art of brush lettering for only $0.99 # Benefits - Learn the art of brush lettering # Features - Brush lettering course # Call to action None used. # Point of view - Brand: The top caption, instructor name, price, and 'Limited time-offer' all represent the brand's perspective, promoting the course and its value proposition. - Customer: The image of someone painting the word 'BELIEVE' offers a glimpse into the customer's potential experience and the creative outcomes they can achieve. # Storyline - The ad begins by announcing the opportunity to 'Learn the art of brush lettering,' immediately conveying the course's purpose from the brand's perspective. This serves as an invitation to viewers interested in learning a new artistic skill. - The ad then introduces 'James Lewis' as the instructor, establishing credibility and providing a personal connection to the course from the brand's perspective. This helps build trust and encourages viewers to consider the course as a legitimate learning opportunity. - Next, the ad highlights the discounted price of '$0.99' (originally '$49.99'), creating a sense of urgency and value from the brand's perspective. This aims to incentivize immediate action and overcome any price-related hesitation. - The ad includes an image of someone painting the word 'BELIEVE' using brush lettering, visually demonstrating the skill being taught from the customer's perspective. This provides a tangible example of what viewers can achieve through the course and inspires them to pursue their own creative projects. - Finally, the ad mentions 'Limited time-offer,' reinforcing the urgency and encouraging viewers to take advantage of the discounted price from the brand's perspective. This serves as a final push to drive conversions and capitalize on the viewer's interest.

# Ad summary This ad promotes design courses. It features a colorful 3D animation of a ring and text overlays in Spanish. # Brand positioning The brand is presented as a modern and innovative design education platform. The use of vibrant colors and dynamic animations suggests a focus on creativity and cutting-edge design techniques. The brand aims to occupy a space in the consumer's mind as a provider of engaging and visually appealing design education. The brand aligns with values of creativity, innovation, and accessibility, promoting a lifestyle of continuous learning and skill development. The brand pushes against traditional, static design education by offering dynamic and interactive learning experiences. The brand positioning is both functional (providing design skills) and emotional (inspiring creativity and passion). # Product The product is an online design course that teaches users how to create visually appealing designs. The ad highlights the course's ability to keep users engaged and inspired. The course is implied to be accessible to anyone interested in design, regardless of their prior experience. The ad emphasizes the dynamic and visually stimulating nature of the course content, suggesting that it is a fun and effective way to learn design skills. The ad addresses the potential purchase barrier of boredom or lack of engagement by showcasing the course's ability to keep users 'spinning' with excitement. # Visual style The ad has a polished and modern aesthetic, with a focus on clean lines, vibrant colors, and dynamic animations. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, giving the ad a professional and sophisticated feel. The pacing is consistent, with a moderate tempo that matches the upbeat music. The visual motifs include the use of bright colors, geometric shapes, and minimalist design elements. # Hooks Text overlay: 00:00–00:05 Diseño que te mantiene girando / 00:00–00:05 APRENDE DISEÑO Visual: 00:00–00:05: A 3D animation of a ring with a gradient of colors (purple, blue, green, yellow, orange, pink) rotates against a white background. The ring is smooth and reflective, with a glossy texture. In the center of the ring, a white square contains the letters "DSNG" in a stylized font, with "DS" in red and "NG" in pink. Above the ring, the text "Diseño que te mantiene girando" is displayed in a bold, sans-serif font. Below the text, a blue button with white text reads "APRENDE DISEÑO." In the bottom right corner, a white circle with a downward-pointing arrow is visible. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional design education can be boring or uninspiring. The phrase "Diseño que te mantiene girando" suggests that the course is designed to combat this problem by keeping users engaged and excited about learning. # Value propositions - Learn design skills in a fun and effective way - Stay inspired and engaged with dynamic course content # Benefits - Engaging learning experience - Continuous inspiration # Features - Online design course - Dynamic and visually stimulating content # Call to action APRENDE DISEÑO # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its product and value proposition. # Storyline - 00:00–00:05 The ad opens with a vibrant 3D animation of a colorful ring rotating against a clean white background. - 00:00–00:05 The text overlay "Diseño que te mantiene girando" appears, emphasizing the engaging nature of the design course. - 00:00–00:05 A button labeled "APRENDE DISEÑO" (Learn Design) appears, prompting viewers to take action.

# Ad summary This ad for Crehana features a looping animation of a heart-shaped character walking across the screen. The text overlay promotes learning animation and encourages viewers to explore their imagination. # Brand positioning Crehana is presented as a platform that fosters creativity and imagination through online learning, specifically in the field of animation. The brand aligns with values of innovation, skill development, and accessibility to creative education. The ad's playful and vibrant animation style suggests a brand that is modern, approachable, and focused on making learning fun and engaging. Crehana aims to occupy a space in the consumer's mind as a go-to resource for creative skills, pushing against the norms of traditional, formal education by offering a more dynamic and visually appealing learning experience. The brand positioning is both functional (offering animation courses) and emotional (inspiring imagination and creativity). # Product The ad promotes Crehana's online animation courses. The product is for individuals interested in learning animation skills and exploring their creative potential. The ad highlights the opportunity to develop one's imagination through animation. The course is implied to be accessible and engaging, as suggested by the playful animation style and the call to "Aprende Animación" (Learn Animation). The ad addresses the potential barrier of thinking animation is too difficult or inaccessible by presenting it in a fun and approachable way. The ad encourages viewers to try or buy the course by showcasing the potential for creative expression and skill development. # Visual style The ad has a bright and playful aesthetic with a focus on animation. The editing style consists of a looping animation. The production quality is polished, with clean lines and vibrant colors. The pacing is consistent, with a steady rhythm that matches the music. # Hooks Text overlay: 00:00–00:05: Imaginación en movimiento / 00:00–00:05: APRENDE ANIMACIÓN Visual: 00:00–00:05: The shot features a bright yellow background. In the foreground, there is an animated heart-shaped character with a pink face, white outline, black legs, white gloves, and blue shoes. The character is walking from left to right. Above the character, there is text that reads "Imaginación en movimiento" and "APRENDE ANIMACIÓN" in a black box. In the bottom right corner, there is a white logo with a "V" shape. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential barrier of thinking animation is too difficult or inaccessible. # Value propositions - Learn animation and develop your imagination # Benefits - Develop imagination - Learn animation skills # Features - Online animation courses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing its offerings and encouraging viewers to learn animation. # Storyline - 00:00–00:05 The ad begins with a bright yellow background and animated heart character walking.

# Ad summary This ad promotes architecture and space planning courses. It features a static shot of a chair and other decorative items with text overlays. # Brand positioning The brand is presented as an educational platform focused on architecture and interior design. It aims to occupy a space in the consumer's mind as a provider of knowledge and skills in the field of interior design. The brand promotes a lifestyle of creativity and design, aligning with values of learning and self-improvement. It positions itself as a resource for individuals looking to enhance their understanding and abilities in architecture and space planning. The brand positioning is functional, focusing on providing education and skills development. # Product The product being advertised is a course on architecture and space planning. The ad highlights the opportunity to "Aprende Arquitectura y Espacios" (Learn Architecture and Spaces). The course is designed for individuals interested in developing their skills and knowledge in interior design. The ad emphasizes the potential to "Construye tu sueño interior" (Build your interior dream), suggesting that the course can help individuals create their ideal living spaces. The ad addresses the barrier of lack of knowledge or skills in architecture and space planning by offering a course to overcome this. # Visual style The ad has a polished aesthetic with a static shot and soft lighting. The production quality is high-end, creating a sophisticated and inviting tone. The pacing is slow and consistent, with no cuts or transitions. # Hooks Text overlay: 00:00–00:05: Construye tu sueño interior / 00:00–00:05: APRENDE ARQUITECTURA Y ESPACIOS (inside a yellow rounded rectangle) Visual: 00:00–00:05: A static shot features a dark green background. In the foreground, there is a modern chair with a dark green cushion and yellow pillows. To the left of the chair, there is a yellow cylinder and a glass ball on top of another yellow cylinder. Behind the chair, there is a white semi-circle and a black and white perforated panel. The lighting is soft and diffused, creating a calm and inviting atmosphere. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of lacking the knowledge or skills to create one's ideal interior space. "Construye tu sueño interior" (Build your interior dream) suggests that the viewer currently lacks the ability to realize their interior design aspirations. # Value propositions - The course offers the opportunity to learn architecture and space planning, enabling individuals to build their interior dream. # Benefits - Construye tu sueño interior (Build your interior dream) # Features - Aprende Arquitectura y Espacios (Learn Architecture and Spaces) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its educational offerings. # Storyline - 00:00–00:05 The ad opens with a static shot of a chair and decorative items.

# Ad summary This ad promotes drawing lessons. The ad features a yellow background with a cartoon pencil and the text overlay, "Draw and let your creativity flow." # Brand positioning This ad promotes drawing lessons. The brand aims to occupy a space in the consumer's mind as a fun and easy way to learn how to draw. The brand aligns with creativity and self-expression. The brand positioning is emotional, focusing on the joy of drawing. # Product The product is drawing lessons. The ad shows a cartoon pencil and the text overlay, "Draw and let your creativity flow." The ad is telling the viewer that drawing is a fun and easy way to express themselves. # Visual style The ad has a simple and clean aesthetic. The editing style is static shots. The production quality is polished. The pacing is slow. The audio-visual sync is that the music is timed to the visual. # Hooks Text overlay: 00:00–00:05 Dibuja y deja fluir tu creatividad / 00:00–00:05 APRENDE DIBUJO Visual: 00:00–00:05 The background is yellow. In the foreground, there is a cartoon pencil. The text overlay reads, "Draw and let your creativity flow." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Drawing lessons to let your creativity flow # Benefits - Let your creativity flow # Features - Drawing lessons # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, promoting drawing lessons. # Storyline - 00:00–00:05 The ad opens with a yellow background and a cartoon pencil.

# Ad summary This image ad promotes an illustration course by Conspiracy Studio, emphasizing confidence and triumph in illustration. It features stylized animal illustrations and aims to attract individuals interested in enhancing their illustration skills. # Brand positioning Conspiracy Studio is presented as an educational resource for aspiring illustrators. The brand positions itself as a provider of courses that enable individuals to illustrate with confidence and triumph. The brand's visual style, featuring stylized animal illustrations, suggests a focus on modern, eye-catching design techniques. The brand aims to occupy a space in the consumer's mind as a provider of high-quality illustration education that empowers individuals to achieve professional-level results. # Product The product being advertised is an illustration course offered by Conspiracy Studio. The course aims to teach individuals how to illustrate with confidence and triumph. The ad features stylized illustrations of a wolf, a bear, and an owl, suggesting that the course may cover techniques for creating similar designs. The course is likely targeted towards individuals interested in digital illustration, graphic design, or enhancing their artistic skills. The ad does not explicitly mention any specific features or curriculum details of the course, but it implies that the course will provide the skills and knowledge necessary to create visually appealing illustrations. # Visual style The ad has a modern and stylized visual aesthetic. The illustrations are clean and detailed, with a gradient effect that adds depth and dimension. The color palette is bold and eye-catching, with a mix of warm and cool tones. The overall style is professional and polished, suggesting a high-quality product. # Hooks Headline: Illustrate with Confidence and Triumph # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Illustrate with Confidence and Triumph # Benefits - Confidence - Triumph # Features - Illustrate # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its illustration course and highlighting the benefits of learning to illustrate with confidence and triumph. # Storyline - The ad opens with a headline that promises to teach viewers how to "Illustrate with Confidence and Triumph," immediately setting the tone and intention of the ad. The brand is telling the audience that its course will empower them to create illustrations with assurance and success. - The ad then identifies the course as "A course by Conspiracy Studio," which serves to brand the offering and provide a source for the viewer to investigate further. The brand is telling the audience where the course is coming from. - The ad concludes with stylized illustrations of a wolf, a bear, and an owl, showcasing the type of artwork that the course may teach viewers to create. The brand is showing the audience examples of the kind of illustrations they can learn to make.

# Ad summary This ad promotes a video editing software by showing the software interface and highlighting a limited-time offer. # Brand positioning The brand is presented as a professional-grade tool for video editing, specifically for creating web series. It positions itself as a solution for turning creative visions into reality, offering the tools and capabilities needed to produce high-quality video content. The brand seems to target users who are serious about video production and are looking for software that can handle the demands of creating a web series. # Product The product is a video editing software designed to help users create web series. The software interface is shown, featuring a timeline with video clips, color correction tools, and a play button. The software appears to be for intermediate to advanced users who need to color grade their videos. The ad highlights a limited-time offer, reducing the price from $49.99 to $0.99, addressing a potential purchase barrier by making the software highly affordable. # Visual style The ad has a clean and modern visual style. The software interface is displayed prominently, with a focus on functionality and ease of use. The color palette is muted, with pops of color from the software's logo and the price display. The overall aesthetic is professional and polished. # Hooks Headline: Make Your Web Series a Reality # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aspiring web series creators who may lack the tools or resources to bring their visions to life. The high cost of professional video editing software can be a barrier to entry. # Value propositions - Limited-time offer: $49.99 $0.99 # Benefits - Create web series - Turn your creative visions into reality # Features - Video editing software - Color correction tools # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the software's capabilities and offering a limited-time discount. # Storyline - The ad opens by stating the goal of the software: to "Make Your Web Series a Reality." This is told from the brand's perspective, setting the stage for how the software can help users achieve their creative goals. - The ad then shows the software interface, highlighting the video editing timeline and color correction tools. This is shown from the brand's perspective, demonstrating the software's capabilities and features. - The ad concludes by presenting a limited-time offer, reducing the price from $49.99 to $0.99. This is told from the brand's perspective, incentivizing users to purchase the software.