How Mel Robbins Advertises on Meta

# Ad summary Mel Robbins promotes her podcast by sharing insights into decluttering email inboxes for better focus. # Brand positioning Mel Robbins is presented as a personal growth and motivational expert. The brand aims to occupy a space in the consumer's mind that fosters empowerment and self-improvement. The Mel Robbins brand aligns with values of productivity, mindfulness, and personal development, pushing against the feeling of being overwhelmed by daily life's demands. The brand positioning is emotional, as the brand presents an encouraging path to a better life, delivered by a relatable figure. # Product The product being featured is The Mel Robbins Podcast, which provides guidance and strategies for improving various aspects of life, including focus and productivity. This particular ad highlights a method of decluttering inboxes by unsubscribing from unnecessary emails and apps. The podcast aims to help listeners reduce mental clutter and reclaim their attention and focus, allowing them to live more intentionally and effectively. The podcast addresses the barrier of feeling overwhelmed by daily digital distractions and offers a practical solution to regain control and enhance mental clarity. # Visual style The ad has a polished aesthetic with a commercial feel. The editing consists of static shots with smooth transitions. The production quality is high-end. There aren’t any visual motifs and the pacing stays consistent throughout the ad. There are no audio-visual syncs. # Hooks Spoken: You're going to take an hour from 3 to 4 p.m. Text overlay: Spend One Hour Unsubscribing From Everything Visual: 00:00–00:02: A static shot of Mel Robbins is shown from the chest up in a home office setting. She wears black glasses, a black top, and has blonde hair. She is centered in the frame and gesturing with her hands. A white text overlay at the center of the screen says: "Spend One Hour Unsubscribing From Everything". To the right, there's a blurred painting and a silver lamp. A microphone is visible on her shirt. The setting is brightly lit. # Funnel stage Top of funnel (Awareness) # Pain points The ad describes the frustration of a cluttered inbox and being overwhelmed by digital distractions. # Value propositions - Clear out the clutter so you can focus on things that are important - Unsubscribing is empowering. # Benefits - Clear out the clutter, the junk, the reoccurring garbage that's in your inbox. - It takes your attention away from something important. # Features - Unsubscribing from emails and apps - Canceling apps that you don't want to pay for # Call to action None used. # Social proof - As we were just talking about it, Tracey started unsubscribing # Point of view - Brand 100% – The entire ad is told from the brand’s official voice, with Mel Robbins presenting as the face and voice of the brand. # Storyline - 00:00–00:07 Mel Robbins introduces the idea of taking one hour between 3-4 p.m. to unsubscribe from emails and apps. - 00:07–00:14 Robbins urges viewers to unsubscribe from emails and apps they don't use, and cancel apps they don't want to pay for. - 00:14–00:32 Robbins emphasizes the importance of clearing out the clutter and recurring garbage from your inbox, as meaningless content takes away from more important matters. - 00:32–00:38 Robbins highlights that even if someone can ignore the clutter, it still drains them, so they should unsubscribe. - 00:38–00:47 Unsubscribing is empowering. Robbins says “you don’t get access to me.” - 00:47–00:59 As the team discussed Life Admin Day, Tracey, the executive producer, started unsubscribing. - 00:59–01:30 Robbins gives examples of emails that Tracey unsubscribed from: florist shop in New Orleans 5 years ago, gym from high school 13 years ago, and restaurant that Robbins ate at once 2 years ago. - 01:30–01:42 The ad reiterates unsubscribing and taking the hour to take back part of yourself. - 01:42–02:23 Robbins closes by saying in a world that is trying to steal your attention, you decide what is allowed in your inbox. - 02:23–02:27 “If everything’s important nothing is.”

# Ad summary This ad features a clip from The Mel Robbins Podcast where Mel Robbins interviews Dr. Alia Crum, a Stanford Professor & Psychology Researcher, about the definition of mindset. Dr. Crum explains that mindsets are literally settings of the mind, and then gives examples of mindsets related to health. # Brand positioning The Mel Robbins brand is presented as a source of expert advice and insights on personal development and mindset. The brand aligns with values of self-improvement, knowledge, and empowerment. The brand positions itself as a provider of accessible and actionable information, pushing against the norm of complex or inaccessible psychological concepts. The brand positioning is both functional (providing practical advice) and emotional (inspiring self-improvement). # Product The featured product is The Mel Robbins Podcast, a source of information and insights on personal development and mindset. The podcast is for individuals interested in self-improvement, psychology, and understanding how their beliefs and attitudes impact their lives. The podcast features interviews with experts and thought leaders, providing accessible and actionable advice. The ad addresses the purchase barrier of complex psychological concepts by presenting information in a clear and understandable way. The ad tells the viewer that the podcast is worth trying because it offers valuable insights that can positively impact their lives. # Visual style The ad has a polished, professional aesthetic, resembling a high-quality podcast recording. The editing style consists of quick cuts between the two speakers, maintaining a consistent pace. The production quality is high, with clear audio and video, supporting the intended tone of expertise and credibility. The pacing is consistent, with cuts occurring approximately every 3-5 seconds. The audio and visual elements are synced, with cuts timed to coincide with changes in speaker or emphasis in the dialogue. # Hooks Spoken: What exactly is mindset? What does that mean? Text overlay: @melrobbins (Instagram handle) / Mindset is Just the Settings in Your Mind Visual: 00:00–00:02: Mel Robbins is shown from the chest up, sitting at a table with a microphone in front of her. She is a blonde woman with glasses, wearing a black top. She gestures with her hands as she speaks. The background is a blurred office setting with bookshelves and neutral-toned decor. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex psychological concepts being difficult to understand by presenting information in a clear and accessible way. "I feel almost like an idiot because I don't, I've never heard anybody explain what is so obvious now that you said it." # Value propositions - Learn about mindset from experts - Understand how your beliefs impact your life - Gain practical advice for self-improvement # Benefits - Gain insights on personal development - Understand how your beliefs and attitudes impact your life - Receive practical advice for self-improvement # Features - Podcast format - Features interviews with experts - Provides accessible and actionable advice # Call to action None used. # Social proof - Dr. Alia Crum (Stanford Professor & Psychology Researcher) is interviewed on the podcast, providing expert insights and credibility. # Point of view - Expert 40% – Dr. Alia Crum is presented as an expert due to her role as a Stanford Professor & Psychology Researcher. - Brand 60% – Mel Robbins is the official voice of the brand, hosting the podcast and leading the conversation. # Storyline - 00:00–00:02 Mel Robbins asks, "What exactly is mindset? What does that mean?" - 00:02–00:08 Dr. Alia Crum responds, "Yes, so mindsets are quite literally settings of the mind." - 00:09–00:22 Mel Robbins interrupts, "Wait a minute. Hold on a second. I, okay, now I feel almost like an idiot because I don't, I've never heard anybody explain what is so obvious now that you said it." - 00:22–00:28 Mel Robbins summarizes, "Mindset is the settings in your mind." - 00:28–00:39 Dr. Alia Crum elaborates, "Exactly. Now, they're settings, they're lenses or frames of mind which orient us to a particular set of experiences." - 00:39–00:43 Dr. Alia Crum continues, "Our minds can be set in many ways." - 00:43–00:53 Dr. Alia Crum explains, "The mindsets that I'm interested in that have sort of occupied my thinking and research are the mindsets that are set by our core beliefs." - 00:53–01:03 Mel Robbins asks for an example, "Okay, so give us an example of what you mean when you say settings in the mind and how it impacts your life maybe right now and you didn't even realize it." - 01:03–01:19 Dr. Alia Crum provides examples, "Yes, so we have mindsets about many things. Uh my colleague, Jared Clifton does great work uh looking at mindsets about the world as one big place. So do you believe the world is dangerous or safe? That's a mindset." - 01:19–01:37 Dr. Alia Crum continues providing examples, "Do you believe the world is just or unjust? You know, kind of where you are on that continuum is a mindset. Uh do you believe the world is abundant, you know, full of resources, enough for all of us to go around? Or do you believe it's scarce? That's a mindset." - 01:37–02:46 Dr. Alia Crum concludes with examples related to health, "The work that we do in our lab is looking at mindsets about things related to our health. Oh. So take stress. Do you believe that stress is going to kill you or is it going to make you stronger? What's your belief about healthy food? Do you believe healthy foods are the disgusting and depriving option? Or do you believe healthy foods are actually indulgent and delicious? What about cancer? Do you believe that cancer is a unmitigated catastrophe? Or might cancer be manageable? Might it even be an opportunity to make positive changes in your lives? So these, these mindsets Mel, they're not true or false. They're not right or wrong. They're oversimplified, highly evaluative judgments about the nature of these things. But they matter in shaping our lives. In fact, they create our realities. And what our work has shown is that our mindsets also change our bodies. They change how our bodies physiologically prepare and respond to different things."

# Ad summary This ad features Mel Robbins and Dr. Mariel Buqué discussing how parents can invalidate their children's emotions without realizing it. Dr. Buqué suggests that phrases like, "Don't cry, everything's going to be okay," can send an invalidating message and train children to emotionally suppress. She recommends opening up the dialogue by asking, "How are you feeling right now? How can I be helpful to you? Help me understand." # Brand positioning Mel Robbins is presented as a thought leader and expert in the self-help and personal development space. The brand aligns with values of self-improvement, emotional intelligence, and mindful communication. The brand pushes against norms of dismissive or invalidating communication, particularly in parenting. The brand positioning is both functional (providing practical communication strategies) and emotional (promoting empathy and understanding). # Product The ad promotes The Mel Robbins Podcast, which features discussions and insights on personal development, emotional intelligence, and communication strategies. The podcast is for parents and individuals seeking to improve their communication skills and emotional awareness. The ad highlights the podcast's focus on mindful communication and emotional validation, particularly in parenting. The podcast addresses the purchase barrier of ineffective communication patterns by offering alternative strategies and insights. # Visual style The ad has a polished, professional aesthetic with clean lighting and static shots. The production quality is high, resembling a professionally produced commercial or podcast recording. The pacing is moderate, with cuts timed to voiceover lines. The overall visual style supports the tone of expertise and credibility. # Hooks Spoken: 00:00–00:06: Mel Robbins: What are the most common ways that parents accidentally invalidate their kids' emotions without even realizing it? Text overlay: 00:00–01:15: @melrobbins / 00:00–01:15: 3 Better Things to Say Instead of “Don’t Cry” Visual: 00:00–00:06: Mel Robbins is seated in a well-lit room with a bookshelf and decorative items in the background. She is wearing glasses and a black top. The camera is stationary and focused on her face and upper body. Text overlays appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points Parents accidentally invalidating their children's emotions without realizing it. # Value propositions - Learn practical communication strategies to avoid invalidating your children's emotions. - Gain insights from experts on how to foster emotional intelligence in your family. - Discover alternative phrases to use instead of dismissive or invalidating statements. # Benefits - Improved communication skills - Increased emotional awareness - Stronger relationships with children # Features - Mindful communication strategies - Insights on emotional intelligence - Expert advice from Mel Robbins and Dr. Mariel Buqué # Call to action None used. # Social proof - Dr. Mariel Buqué (Psychologist, Intergenerational Trauma Expert) provides expert advice and insights on mindful communication and emotional validation. # Point of view - Expert 50% – The ad features experts (Mel Robbins and Dr. Mariel Buqué) providing insights and advice on parenting and emotional intelligence. - Brand 50% – The ad promotes The Mel Robbins Podcast, showcasing its content and value proposition. # Storyline - 00:00–00:06 Mel Robbins introduces the topic of how parents can accidentally invalidate their children's emotions without realizing it. - 00:07–00:09 Dr. Mariel Buqué provides an example of an invalidating phrase: "Don't cry, everything's going to be okay." - 00:10–00:26 Dr. Buqué explains that such phrases, though well-intentioned, can send an invalidating message. - 00:27–00:54 Dr. Buqué elaborates on how these phrases can disregard a child's feelings and train them to emotionally suppress. - 00:55–01:07 Dr. Buqué suggests opening up the dialogue by asking, "How are you feeling right now? How can I be helpful to you? Help me understand." - 01:08–01:15 Mel Robbins emphasizes the value of these open-ended questions.

# Ad summary This ad features a clip from The Mel Robbins Podcast with guest Jay Shetty. Shetty discusses the feeling of being stuck and how it is actually a form of grieving a past version of yourself. He explains that holding onto the past blocks you from making the next move and that letting go will make you feel free. He asks the viewer what identity, habit, mindset, or expectation they are letting themselves be held back by, and that if they let go of it, they could easily move forward. # Brand positioning The Mel Robbins Podcast is presented as a source of advice and insights on personal growth and well-being. The brand aims to occupy a space in the consumer's mind as a provider of actionable strategies for overcoming challenges and improving one's life. The podcast aligns with values of self-improvement, resilience, and positive change. The brand positions itself as a resource for individuals seeking to unlock their full potential and live more fulfilling lives. The brand positioning is both functional, offering practical advice, and emotional, inspiring hope and empowerment. # Product The Mel Robbins Podcast is a source of advice and insights on personal growth and well-being. The podcast is for anyone who is looking to improve their life and overcome challenges. The podcast offers actionable strategies for unlocking one's full potential and living a more fulfilling life. The podcast addresses the purchase barrier of not knowing where to turn for advice and insights on personal growth. The ad tells the viewer that the podcast is worth trying because it can help them overcome challenges and live a more fulfilling life. # Visual style The ad has a polished aesthetic, with clear and well-lit shots. The editing style is smooth, with cuts between speakers and close-ups. The production quality is high, giving it a professional commercial feel. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with cuts timed to voiceover lines. # Hooks Spoken: What I'd like people to remember is that you're not stuck, you're actually grieving a past version of yourself. Text overlay: If You Feel Stuck, Watch This (Text Overlay) / - What I'd like (Text Overlay) / @jayshetty (Text Overlay) Visual: 00:00–00:06: Close-up shot of Jay Shetty, a man with dark hair and a beard, wearing a yellow jacket. He is speaking into a microphone in a studio setting. Behind him is a bookshelf and a white vase. Text overlay: "If You Feel Stuck, Watch This - What I'd like". # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the feeling of being stuck and unable to move forward in life. "What I'd like people to remember is that you're not stuck, you're actually grieving a past version of yourself." # Value propositions - Reframing the feeling of being stuck as grieving a past version of oneself - Letting go of what holds one back to move forward easily # Benefits - Overcoming challenges - Living a more fulfilling life - Feeling free # Features - Advice and insights on personal growth and well-being - Actionable strategies for unlocking one's full potential - Insights from experts like Jay Shetty # Call to action None used. # Social proof - The ad features Jay Shetty, a well-known figure in the personal growth space, as a guest on The Mel Robbins Podcast. This implies that the podcast is a credible source of information and advice. # Point of view - Expert 100% – The ad is told from the point of view of Jay Shetty, who is presented as an expert on personal growth and well-being. # Storyline - 00:00–00:06 Jay Shetty introduces the topic of feeling stuck and reframes it as grieving a past version of oneself. - 00:06–00:08 Mel Robbins listens attentively, nodding in agreement. - 00:08–00:24 Shetty elaborates on how holding onto the past blocks progress and prevents making the next move. - 00:24–00:35 Shetty explains that people feel stuck not because they don't know what to do next, but because they want to hold onto what they have. - 00:35–00:44 Shetty shares a Zen teaching about letting go of what holds one back. - 00:44–00:45 Mel Robbins listens attentively, nodding in agreement. - 00:46–01:05 Shetty lists various aspects of oneself that can hold one back, such as identity, mindset, and expectations. - 01:05–01:07 Shetty concludes that letting go of these things allows one to move forward easily.

# Ad summary This ad features a clip from The Mel Robbins Podcast, in which Mel Robbins interviews Dr. Gabor Maté, MD, a trauma expert. Dr. Maté discusses why siblings can grow up in the same house, but not have the same family or childhood. He lists birth order, gender differences, the parent's relationship phase, the parent's economic situation, and the child's temperament as factors. # Brand positioning Mel Robbins is presented as a thought leader and media personality who hosts a podcast covering a range of self-help and personal development topics. The brand aims to occupy a space in the consumer's mind as a source of expert advice and insights on improving various aspects of life, from relationships to personal well-being. The brand aligns with values of self-improvement, knowledge-seeking, and emotional intelligence. The brand positioning is functional, offering practical advice and insights, as well as emotional, aiming to inspire and empower listeners to make positive changes in their lives. # Product The featured product is The Mel Robbins Podcast, a source of expert advice and insights on improving various aspects of life, from relationships to personal well-being. The podcast features interviews with experts in various fields, offering listeners practical advice and insights to inspire and empower them to make positive changes in their lives. The podcast addresses the purchase barrier of time by being available on demand, allowing listeners to consume content at their convenience. The ad tells the viewer that the podcast is worth trying or buying because it offers valuable insights and advice from experts, helping them improve their lives in various ways. # Visual style The ad has a polished, professional aesthetic, typical of a podcast recording. The editing style is smooth, with static shots and occasional cuts between speakers. The production quality is high, with clear audio and video. The pacing is consistent, matching the rhythm of the spoken dialogue. The audio-visual sync is well-maintained, with cuts timed to natural pauses in speech. # Hooks Spoken: 00:00–00:01 Mel Robbins: Siblings can grow up in the same house- Text overlay: @melrobbins ︎Verified (Instagram handle) / No Siblings Grow Up in the Same Family / - Siblings can Visual: 00:00–00:01 Mel Robbins is shown from the chest up, sitting at a table with a microphone in front of her. She has long blonde hair, wears black glasses and a black shirt, and is gesturing with her hands. A book is on the table to her left. The background is a blurred white wall. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of understanding complex family dynamics and the unique experiences of siblings growing up in the same household. "Siblings can grow up in the same house, but not have the same family or childhood." # Call to action None used. # Point of view - Expert 50% – Dr. Maté shares his expertise on trauma and family dynamics. - Brand 50% – Mel Robbins presents the podcast and its content. # Storyline - 00:00–00:11 Siblings can grow up in the same house, but not have the same family or childhood. - 00:11–00:12 Why not? - 00:12–00:57 Dr. Maté lists birth order, gender differences, the parent's relationship phase, the parent's economic situation, and the child's temperament as factors. - 00:57–01:08 Dr. Maté concludes that even if parents could be the same to all their kids, they would still have three different parents because they would experience them differently.

# Ad summary This ad features a clip from The Mel Robbins Podcast, where Mel Robbins interviews Dr. Mariel Buqué about the hidden wounds that eldest daughters carry. Dr. Buqué explains that eldest daughters often become parentified children, taking on family burdens and acting as caregivers to younger siblings before they are ready. This can lead to deep wounds and a lifelong struggle to validate their own experiences and needs. # Brand positioning Mel Robbins is presented as a personal development brand, offering advice and insights on various life topics through her podcast. The brand aims to occupy a space of accessible expertise, providing relatable and actionable guidance for self-improvement. The brand aligns with values of self-awareness, emotional intelligence, and personal growth, promoting a lifestyle of continuous learning and development. The brand positioning is both functional (providing tools and strategies) and emotional (offering validation and support). # Product The featured product is The Mel Robbins Podcast, a platform for discussions and advice on personal development topics. The podcast is for individuals seeking self-improvement, emotional intelligence, and actionable strategies for various life challenges. The podcast features interviews with experts, offering insights and guidance on topics such as trauma, relationships, and career development. The ad highlights the podcast's ability to address deep-seated emotional wounds and provide opportunities for healing and personal growth. The podcast is presented as a valuable resource for those seeking to understand and overcome their personal challenges. # Visual style The ad has a polished, professional aesthetic, typical of a podcast recording. The editing style is simple, with static shots and smooth transitions between speakers. The production quality is high-end, with good lighting and clear audio. The pacing is moderate, with cuts occurring every few seconds to switch between speakers. The audio-visual sync is natural, with the cuts timed to the speakers' lines. # Hooks Spoken: 00:00–00:12 Mel Robbins: Dr. Buqué, can you speak to the eldest daughter and the type of trauma or wound that she may be experiencing and has the opportunity to heal? Text overlay: @melrobbins (Instagram handle) / The Hidden Wound / Eldest Daughters Carry / Dr. Buqué, can / you speak to the / eldest daughter and / the type of trauma / or wound / that she may be / experiencing and / has the opportunity / to heal? Visual: 00:00–00:12 A medium shot shows Mel Robbins, a blonde woman with glasses, sitting in a chair and gesturing with her hands as she speaks. She is wearing a black button-down shirt. Behind her is a bookshelf with books and decorative items. In the lower third of the screen, text reads, "The Hidden Wound Eldest Daughters Carry." Below that, text reads, "Dr. Buqué, can you speak to the." # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the unrecognized and unaddressed emotional burden carried by eldest daughters, leading to deep wounds and lifelong struggles to validate their own experiences and needs. "Eldest daughter is the prototypical parentified child." # Value propositions - The podcast offers a platform for understanding and addressing deep-seated emotional wounds. - The podcast provides actionable advice and strategies for personal growth and healing. - The podcast offers validation and support for individuals facing unique challenges. # Benefits - Understanding of personal challenges - Opportunity for healing - Validation of experiences - Improved relationships # Features - Expert interview - Discussion of trauma - Insights on family dynamics - Actionable advice # Call to action The Mel Robbins Podcast 🎧 search # Social proof - The ad features Dr. Mariel Buqué, a psychologist and intergenerational trauma expert, lending credibility to the discussion. - The ad is a clip from The Mel Robbins Podcast, implying that the podcast is a trusted source of information and advice. # Point of view - Brand 5% – The Mel Robbins logo appears in the upper right corner of the video. - Expert 95% – Dr. Mariel Buqué is interviewed by Mel Robbins about the hidden wounds that eldest daughters carry. # Storyline - 00:00–00:12 00:00–00:12 Mel Robbins introduces Dr. Buqué and asks her to speak to the eldest daughter and the type of trauma or wound that she may be experiencing and has the opportunity to heal. This sets the stage for a discussion about the unique challenges faced by eldest daughters. - 00:13–00:17 00:13–00:17 Dr. Buqué explains that the eldest daughter is the prototypical parentified child. This introduces the core concept of the discussion. - 00:18–00:30 00:18–00:30 Dr. Buqué elaborates, stating that the eldest daughter typically takes on a lot of the family burdens and is often the fixer of the family household. This expands on the role and responsibilities often assigned to eldest daughters. - 00:31–00:47 00:31–00:47 Dr. Buqué continues, explaining that the eldest daughter tends to act as a parent to younger siblings well before she is ready to parent, which creates really deep wounds in a person who's robbed of their childhood. This highlights the emotional toll of early caregiving responsibilities. - 00:48–00:54 00:48–00:54 Dr. Buqué adds that the eldest daughter needed to feel a sense of security and dependence upon others. This emphasizes the unmet needs of the eldest daughter. - 00:55–01:01 00:55–01:01 Dr. Buqué states that eldest daughters have an opportunity to heal that parentification. This introduces the possibility of recovery and healing. - 01:02–01:09 01:02–01:09 Dr. Buqué explains that eldest daughters have an opportunity to really offer themselves a reparenting process and give themselves what they did not receive. This provides a potential path forward for healing. - 01:10–01:23 01:10–01:23 Dr. Buqué continues, stating that eldest daughters have an opportunity to rectify the relationships that they have had with siblings or with parents that may have been fractured as a result of the role that they were forced into. This highlights the potential for repairing damaged relationships. - 01:23–01:31 01:23–01:31 Mel Robbins asks what types of things the eldest daughter struggles with as an adult to really validate her experience. This transitions the discussion to the long-term effects of parentification. - 01:32–01:40 01:32–01:40 Dr. Buqué responds by asking to take into consideration a parent that has to work two, three jobs, and so the eldest daughter, in essence, has to step in. This provides a specific example of a common family dynamic. - 01:41–01:50 01:41–01:50 Dr. Buqué elaborates, stating that the eldest daughter has to step in and after school, feed her younger siblings, make sure they're tucked into bed, like do all the things that a parent would. This illustrates the practical responsibilities taken on by eldest daughters. - 01:51–01:56 01:51–01:56 Dr. Buqué asks, but who's tucking her in? Who's feeding her? Who's nurturing her? Who's taking care of her? This emphasizes the lack of care and support for the eldest daughter. - 01:57–02:04 01:57–02:04 Dr. Buqué explains that over time, the eldest daughter learns that she must be only of service to others and deny her own needs. This highlights the development of self-neglect. - 02:05–02:35 02:05–02:35 Dr. Buqué continues, stating that that's what typically happens in adult life, that she'll enter into intimate relationships that way and never really know how to express her own needs because her needs were never really acknowledged as a child, and she never learned the language of her own needs. This connects the childhood experiences to adult relationship patterns. - 02:36–02:40 02:36–02:40 Mel Robbins asks what's possible for the eldest daughter if she starts to heal this wound. This transitions the discussion to the positive outcomes of healing. - 02:41–02:50 02:41–02:50 Dr. Buqué responds that she's able to receive without guilt. We have to heal the wound, of course, but that's possible. This concludes the discussion with a message of hope and possibility.

# Ad summary Mel Robbins promotes her free 2026 year-end planning workbook. She explains that it is based on research and will help the viewer get clear about what they want so that they can make 2026 one of the best years of their life. # Brand positioning Mel Robbins is presented as a motivational and self-help brand that provides tools and resources to help people achieve their goals and improve their lives. The brand aligns with values of personal growth, productivity, and intentional living. The brand pushes against the idea that success happens by chance, instead promoting the idea that people can create their own success through planning and goal-setting. The brand positioning is both functional, by providing a planning workbook, and emotional, by inspiring viewers to take control of their lives and create a better future. # Product The product is a free 2026 year-end planning workbook. It is designed to help people reset themselves and create a roadmap for the best year ever. The workbook is based on research and can be downloaded from melrobbins.com/bestyear. The ad addresses the purchase barrier of cost by offering the workbook for free as a thank you for listening to The Mel Robbins Podcast. The ad tells the viewer that the workbook will help them get clear about what they want and make 2026 one of the best years of their life. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots. The pacing is consistent throughout the ad. The audio and visual elements are synced, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:05 It's your friend Mel Robbins. And everybody asks me, how did you create the success that we see today? Text overlay: 00:00–00:05 It's your friend Mel Robbins. / 00:01–00:05 And everybody asks me, how did you create the success that we see today? Visual: 00:00–00:05 Mel Robbins, a blonde-haired woman in her 50s with glasses, sits in a white chair at a light wood desk in her office. She wears a blue and black plaid shirt and dark jeans. She holds up a blue and white workbook titled "Make This Your Best Year Ever 2026." There are several copies of the workbook stacked on the desk. Behind her is a yellow iMac, a black desk lamp, and a shelf with various items on it. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer may be feeling lost or unsure about their future and that they want to achieve more success in their life. "Everybody asks me, how did you create the success that we see today?" # Value propositions - Free workbook to help you plan for the future - Research-based workbook to help you achieve your goals # Benefits - Helps you get clear about what you want - Helps you make 2026 one of the best years of your life # Features - 2026 year-end planning workbook - Based on research # Call to action You can hit the link below or just go to melrobbins.com/bestyear # Social proof - "I'm giving you this for free as a thank you for listening to The Mel Robbins Podcast, for making it the third largest podcast in the world this year." # Point of view - Brand 100% – The entire video is told from the brand's point of view, with Mel Robbins speaking directly to the camera and promoting her product. # Storyline - 00:00–00:04 Mel Robbins introduces herself and states that people often ask her how she created the success that she has today. - 00:04–00:07 She explains that it took a lot of work, but also getting clear about what you want. - 00:07–00:16 She states that for 22 years, she has gone through a year-end planning and goal-setting ritual. - 00:16–00:20 She says that this is the way you reset yourself to create a roadmap for the best year ever. - 00:21–00:28 She states that she is giving the viewer this for free as a thank you for listening to The Mel Robbins Podcast and for making it the third largest podcast in the world this year. - 00:28–00:36 She says that the workbook is based on research and is free to get at melrobbins.com/bestyear. - 00:36–00:43 She explains that all you have to do is download it and fill it out with your camera roll. - 00:43–00:50 She says that you will be surprised at all the things you are going to learn about yourself and that it will help you get clear about what you want. - 00:50–00:59 She states that this will help you make 2026 one of the best years of your life because that can happen if you decide to create it. - 00:59–01:04 She says that she wants to help you do that and that you can hit the link below or go to melrobbins.com/bestyear. - 01:04–01:07 She asks why you wouldn't take advantage of this and states that she wants you to have the best year ever.

# Ad summary Mel Robbins promotes her free 20-page workbook that helps people plan for the new year. She explains that she has been using this six-question planning process since 2004 and that the workbook also includes a free podcast episode that walks you through filling out the workbook. # Brand positioning Mel Robbins is presented as a personal development expert who provides tools and resources to help people improve their lives. The brand aligns with values of self-improvement, motivation, and personal growth. The brand pushes against the norm of complex planning processes by offering a simple, six-question workbook. The brand positioning is both functional, providing a practical tool for planning, and emotional, inspiring motivation and clarity. # Product The product is a free 20-page workbook designed to help users plan for the new year. It includes a six-question planning process that Mel Robbins has been using since 2004. The workbook also comes with a free podcast episode that guides users through the process of filling it out. The workbook aims to provide clarity, motivation, and a deeply personal roadmap for making 2026 one of the best years of your life. # Visual style The ad has a casual, UGC feel with a static shot and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 This is a 20 page workbook that's free. Text overlay: 00:00–00:02 This is a / 00:00–00:02 20 page workbook / 00:02–00:03 that's free. Visual: 00:00–00:02: Mel Robbins is sitting at her desk, flipping through a stack of workbooks. The desk is cluttered with a computer, keyboard, glasses, and other office supplies. She is wearing a black and white flannel shirt and glasses. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that viewers may feel overwhelmed or lack clarity when planning for the new year. This is signaled by the offer of a 'deeply personal roadmap' to help make 2026 one of the best years of your life. # Value propositions - Free 20-page workbook to help plan for the new year - Six-question planning process used since 2004 - Free podcast episode to guide you through the workbook # Benefits - Clarity - Motivation - Deeply personal roadmap for 2026 # Features - 20-page workbook - Six-question planning process - Free podcast episode # Call to action Go to the link below # Social proof - Mel Robbins states that she has been using the six-question planning process for 22 years, since 2004. # Point of view - Brand 100% – The entire video is told from the brand's point of view, with Mel Robbins speaking directly to the camera to promote her workbook. # Storyline - 00:00–00:02 Mel Robbins introduces a free 20-page workbook. - 00:02–00:15 She explains that she has been using this six-question planning process for 22 years, since 2004. - 00:15–00:28 She mentions that as a thank you for listening to the Mel Robbins podcast, following her on social media, and being a subscriber to the newsletter, she gives out a free 20-page workbook every year. - 00:28–00:35 She explains that the workbook walks you through this process and also has a free podcast episode that you can listen to that walks you through filling out the workbook. - 00:35–00:44 She states that this will give you the clarity, the motivation, and the deeply personal roadmap for how to make 2026 one of the best years of your life. - 00:44–00:48 She directs the viewer to go to the link below and that it's yours for free.

# Ad summary Mel Robbins stands in the snow with her dogs and a fire pit, making s'mores. She promotes her 20-page free workbook to help you plan for the best year ever. # Brand positioning Mel Robbins is presented as a personal development expert and motivational speaker who offers tools and resources to help people improve their lives. The brand aligns with values of self-improvement, planning, and achieving personal goals. The brand pushes against the idea that success happens by accident, instead promoting the idea that it requires intentional planning and effort. The brand positioning is both functional (providing a planning process) and emotional (inspiring confidence and motivation). # Product The product is a 20-page free workbook designed to help users plan for their best year ever. It includes a six-question planning process that Mel Robbins has been using since 2004. The workbook is intended to provide clarity and a plan to help users create the best year of their life. The workbook is available by joining the newsletter at melrobbins.com/newsletter. The ad addresses the purchase barrier of cost by offering the workbook for free. # Visual style The ad has a natural and authentic aesthetic, with a UGC feel. The editing style is simple, with static shots and smooth transitions. The production quality is high, with clear visuals and audio. The pacing is consistent throughout the ad. The audio and visual elements are synced well. # Hooks Spoken: Hey, it's your friend Mel, and you know the perfect s'more does not happen on accident. Text overlay: 00:00–00:04 Hey, it's your friend Mel, and you know the perfect s'more does not happen on accident. Visual: 00:00–00:04 Mel Robbins stands outside in the snow next to a fire pit with two dogs. She is wearing a blue jacket, gray pants, and glasses. She is holding a stick with a marshmallow on it over the fire. The background shows a snowy landscape with trees and mountains. The sky is a mix of orange and blue from the sunset. The camera is stationary and at eye level. The lighting is natural and the textures of the snow and fire are visible. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the feeling of being overwhelmed and directionless when trying to plan for the future. This is signaled by the phrase "You do not want next year to be the dumpster fire." # Value propositions - Free 20-page workbook to help you plan for the best year of your life - Six question planning process to give you clarity and a plan # Benefits - Helps you create the best year of your life - Gives you clarity - Gives you a plan # Features - 20-page free workbook - Six question planning process - Podcast episode # Call to action Just hop on the newsletter, melrobbins.com/newsletter. # Social proof - "We had a podcast episode around it" – Mel Robbins (Motivational Speaker) # Point of view - Brand 100% – The entire video is told from the brand's point of view, with Mel Robbins speaking directly to the camera and promoting her product. # Storyline - 00:00–00:07 Mel Robbins introduces herself and states that the perfect s'more doesn't happen on accident, but on purpose because you planned for it. This is meant to draw a parallel to planning for the best year of your life. - 00:07–00:13 Mel Robbins holds up her "Make This Your Best Year Ever 2026" workbook and says you have to plan for this stuff and she wants to help you. This is meant to introduce the product and its purpose. - 00:13–00:19 Mel Robbins says she's still watching the s'more cook because it's about to catch on fire, and you don't want next year to be a dumpster fire. This is meant to create a sense of urgency and fear of missing out. - 00:19–00:23 Mel Robbins says that's not what we're going to make next year, and then shows how to melt the chocolate with the s'more. This is meant to transition to the product offering. - 00:23–00:29 Mel Robbins asks for help with the s'more and shows the finished product. This is meant to show the end result of the s'more making process. - 00:30–00:37 Mel Robbins says that just like her friends assist her on the s'mores, she's here to help you and assist you in making this next year the best year of your life. This is meant to draw a parallel between the s'more making process and the product offering. - 00:37–00:45 Mel Robbins says that every year this time of year, she goes through this six question planning process and she's going to do it this year with you. This is meant to introduce the product and its features. - 00:45–00:50 Mel Robbins says it's a 20-page free workbook and to hop on the newsletter at melrobbins.com/newsletter. This is meant to provide a call to action. - 00:50–00:52 Mel Robbins says it is free and her gift to you. This is meant to emphasize the value of the product. - 00:53–00:57 Mel Robbins says this is even better than a perfectly cooked s'more. This is meant to compare the product to something desirable. - 00:58–01:01 Mel Robbins says you are going to love these six questions and then says she can't talk because she has a s'more in her mouth. This is meant to add humor and relatability. - 01:02–01:08 Mel Robbins says seriously, six questions will help you create the best year of your life and she will walk you through it. This is meant to emphasize the value of the product. - 01:09–01:12 Mel Robbins says they did a podcast episode around it and this is a 20-page workbook that is so cool. This is meant to add social proof and emphasize the value of the product. - 01:13–01:17 Mel Robbins says it's free and it'll walk you through creating this year as the best year of your life. This is meant to emphasize the value of the product. - 01:17–01:20 Mel Robbins says it will give you clarity, give you a plan, and you're going to love it. This is meant to emphasize the benefits of the product. - 01:20–01:23 Mel Robbins says it's going to be way better than this s'more and she's making another one. This is meant to add humor and relatability.