How Bettervits Advertises on Meta

# Ad summary The ad promotes Bettervits Creatine Monohydrate supplement, specifically targeting menopausal women. It features different women demonstrating their creatine intake and stating that it helps with menopause, athletes, gym-goers, Hyrox and marathon training. The ad features user-generated content, text overlays that list the product's benefits, and an offer. # Brand positioning Bettervits is presented as a brand that formulates creatine monohydrate supplement powder that is optimized for performance and muscle mass. The brand aligns itself with a tone that is casual and authentic. The brand's focus on a niche target market such as menopausal women pushes against the norms of a broader fitness audience. The brand positions itself as functional through building strength, speeding up recovery, and sharpening the mind. # Product The featured product is Bettervits Creatine Monohydrate, a supplement powder designed to enhance performance and increase muscle mass. It is micronized, UK-made, and Informed Sport certified. It builds strength, speeds up recovery, and sharpens the mind. It is shown being added to a glass of water with a scoop. The product is shown being used by women in menopause, athletes, gym-goers, Hyrox, and marathon training. # Visual style The ad has a UGC feel. The editing style includes quick cuts. The production quality is a hybrid of UGC and polished commercial. The pacing is fast, with cuts every 1-2 seconds. # Hooks Spoken: 00:00–00:01 Menopausal women, we made this for you. Text overlay: 00:00–00:04 MENOPAUSAL WOMEN, WE MADE THIS FOR YOU 🤩 Visual: 00:00–00:02 The shot features a split screen. The top half shows a woman with blonde hair, fair skin, wearing a gray sweater in a brightly lit, neutral-toned home. She holds up a gray container and then a white and blue tub of creatine supplement. The bottom half shows a woman with blonde hair, fair skin, and a red face. She is wearing a beige sweater and a blue watch. She has her hands on her face. / 00:02–00:04 The shot features a split screen. The top half shows a woman with blonde hair, fair skin, wearing a gray sweater in a brightly lit, neutral-toned home. She holds up a white and blue tub of creatine supplement. The bottom half shows a woman with brown hair, fair skin, in a bathroom in front of a mirror. She is looking at her face. # Funnel stage Middle of funnel (Consideration) # Pain points Missing out on potential results due to not supplementing with creatine. This is signaled by a woman in bed, implying discomfort or unfulfilled potential. # Value propositions - Creatine Monohydrate: The most research-backed performance supplement ever made. - Micronised, monohydrate, UK made, and Informed Sport certified for best-in-class quality. - Works for menopause, athletes, gym-goers, Hyrox and marathon training. # Benefits - Builds strength - Speeds up recovery - Sharpens your mind # Features - Micronised - Monohydrate - UK made - Informed Sport certified # Call to action Get 20% off your first order! # Social proof - None used. # Point of view - Customer 80% – POV is communicated by showing various customers interacting with and talking about the product. - Brand 20% – POV is communicated through overlaid text explaining features and benefits, offering a brand-driven sales pitch. # Storyline - 00:00–00:04 00:00–00:04 The ad starts with a split-screen that has a woman presenting the product and the other with a woman experiencing menopause symptoms. This aims to grab the viewer's attention by visually showing the product and the target audience. - 00:04–00:06 00:04–00:06 The ad then transitions to a woman adding the supplement into a glass of water to show that the creatine monohydrate is the most researched-backed performance supplement ever made. This showcases the functionality of the product. - 00:06–00:11 00:06–00:11 A woman is shown lifting weights and the ad states that the supplement builds strength, speeds up recovery, and sharpens the mind. This helps to showcase the benefits of the product and who the product is for. - 00:11–00:13 00:11–00:13 The ad features a close up of the product, stating that it's micronized, monohydrate, UK-made, and Informed Sport certified. This aims to showcase the product's details and how it's worth buying. - 00:13–00:15 00:13–00:15 The ad features a woman laying in bed and states that if you're not taking creatine, you're leaving results on the table. This showcases that if people are not taking creatine, they are missing out. - 00:15–00:18 00:15–00:18 The ad finishes with an offer for 20% off your first order. This aims to encourage the viewer to take action and purchase the product.

# Ad summary This Bettervits ad showcases three vitamin products: Biotin, Pregnancy Support, and Berberine. The ad highlights that these products are available at Boots. # Brand positioning Bettervits is presented as a provider of wellness products with a focus on vitamins. The brand is positioning itself as a company that offers products tailored to different needs, such as pregnancy support, with high-quality ingredients, and as a brand made in the UK. The company ignores the typical standard supplement company behaviors by creating products targeted to more specific consumers. # Product The ad features three distinct Bettervits products. The first is Biotin complex with Selenium & Zinc, presented in a white bottle with a pink label. The second is Pregnancy Support gummies with folic acid and Vitamin B12, packaged in a clear bottle with a purple label. The third is Berberine with 750mg of Berberine HCL, packaged in a white bottle with a dark purple label. The products are all "Made in the UK", and the "Pregnancy Support" gummies supports a healthy pregnancy before and during. # Visual style The ad features a clean, studio-shot aesthetic with a soft color palette. The image treatment includes background removal and color grading to create a cohesive look. The typography is integrated with the brand's logo and used for product information. The visual style of the ad is clean and modern, with a focus on product presentation and branding. # Hooks Headline: Wellness That Works With You # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Wellness That Works With You (general) - Specific vitamin supports # Benefits - Supports a healthy pregnancy before and during. # Features - Biotin Complex with Selenium & Zinc - Pregnancy Support GUMMIES WITH FOLIC ACID AND VITAMIN B12 - Berberine With 750mg of Berberine HCL # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, as the brand highlights its product range, its key features, and where to purchase them. # Storyline - The ad begins with the Bettervits logo and tagline "Wellness That Works With You" to introduce the brand and its commitment to wellness solutions that are easy to integrate into daily life. The brand is introducing itself and its products, highlighting the reliability and convenience it offers to customers seeking to improve their well-being. - Next, the ad showcases three different vitamin products, each with a specific focus, such as Biotin, Pregnancy Support, and Berberine. The brand is demonstrating the breadth of its product line and showcasing how its vitamins cater to specific needs, highlighting its commitment to providing targeted health solutions. - Finally, the ad directs viewers to "boots.com", indicating where the products are available for purchase. The brand is trying to convert interest into sales by informing potential customers that its products are available at Boots, a well-known retailer, so they can buy the products from a trusted retailer.

# Ad summary This ad promotes Bettervits Creatine Monohydrate. It uses a split screen at the start to grab attention and focuses on the benefits, formulation, and uses of creatine. It also offers a 20% discount on the first order as a CTA. # Brand positioning Bettervits is presented as a brand offering high-quality, Informed Sport certified creatine supplements. It targets athletes and gym-goers focused on improving strength, recovery, and mental sharpness. The brand stands out with its UK-made, micronized monohydrate formulation, which caters to users seeking a research-backed, effective performance supplement. The overall branding appears functional, emphasizing the scientifically proven benefits and quality of their creatine product. # Product Bettervits Creatine Monohydrate is a performance supplement designed to enhance strength, speed up recovery, and sharpen the mind. It is marketed towards a broad audience, including those in menopause, athletes, gym-goers, participants in Hyrox, and those training for marathons. The product is micronized, made in the UK, and Informed Sport certified, which guarantees it is tested for banned substances and safe for athletes. It is highlighted as "the most research-backed performance supplement ever made," with a serving size of 5g per container. The ad aims to address purchase barriers by emphasizing its quality, safety, and effectiveness, positioning it as a must-have supplement for anyone looking to maximize their gym results, suggesting that "if you're not taking creatine, you're leaving results on the table." # Visual style The ad features a mix of styles, including UGC-style shots of people working out and more polished product shots. Quick cuts and transitions keep the pace fast and engaging. The production quality is a hybrid, combining casual, relatable visuals with professional product displays. The pacing is relatively consistent, with edits timed to the music beats. The overall aesthetic is clean and bright, appealing to a fitness-conscious audience. # Hooks Text overlay: STRUGGLING WITH GYM RESULTS? WE MADE THIS FOR YOU! Visual: 00:00–00:01 A split screen is shown. On the left, a woman with short hair and a gray sweater is holding a protein shaker. On the right, a woman in a gray tank top and denim shorts stands against a white wall. / 00:01–00:02 A split screen is shown. On the left, a woman with short hair and a gray sweater is holding a silver protein shaker. On the right, a woman with long dark hair is in a gym, wearing a pink sports bra and leggings, looking at her phone in the mirror. / 00:02–00:03 A split screen is shown. On the left, a woman with short hair and a gray sweater is holding a white protein shaker. On the right, a woman with long dark hair is in a gym, wearing a pink sports bra and leggings, looking at her phone in the mirror. # Funnel stage Consideration # Pain points Struggling with gym results? The ad directly addresses the frustration of not seeing desired outcomes from workouts. # Value propositions - "The most research-backed performance supplement ever made." - Micronised, monohydrate, UK made, and Informed Sport certified # Benefits - Builds strength - Speeds up recovery - Sharpens your mind # Features - Micronised - Monohydrate - UK made - Informed Sport certified # Call to action Get 20% off your first order! # Social proof - "Informed Sport certified" – The ad references the certification, which builds trust by ensuring the product has been tested for banned substances. # Point of view - Brand 100% – The entire ad is communicated from the brand's official voice to educate about the product and its benefits. # Storyline - 00:00–00:03 The ad opens with a split screen visual alongside text that frames the question, "Struggling with gym results?" aiming to immediately capture the attention of the target audience facing this challenge. - 00:03–00:06 The ad then shows the product, Bettervits Creatine Monohydrate. This positions the product as the solution to the stated problem. - 00:06–00:09 The ad transitions to showing the benefits of using the product, stating that it "Builds strength, speeds up recovery, and sharpens your mind," illustrating the benefits during gym activities. This beat builds on the previous section by showing the product in use to resolve the opening question. - 00:09–00:12 The ad broadens its appeal by stating that the product "Works for menopause, athletes, gym-goers, Hyrox and marathon training," demonstrating the versatility of the product for a wide audience. This continues building on the product in use. - 00:12–00:16 The ad specifies its features, “Micronised, monohydrate, UK made, and Informed Sport certified”, to instill trust. - 00:16–00:17 The ad returns to the benefit, stating, "If you're not taking creatine, you're leaving results on the table," thus creating a sense of urgency or FOMO. This further expands on the target audience, positioning this product as critical to maximize results. - 00:17–00:20 The ad concludes by offering a discount: "Get 20% off your first order!", giving the viewer a reason to buy the product now. This is a direct call to action.

# Ad summary A woman demonstrates her frustrations with finding the right creatine. She then finds one from Bettervits that has all the qualities she needs. # Brand positioning Bettervits is presented as a reliable brand that provides high-quality creatine. The brand seemingly positions itself as one of the few in the market that is pure, reliable, fairly priced, third-party tested, Informed Sport certified, and made in the UK. The brand promotes an emotional approach that assures the consumer that the creatine will work and is made with high-quality standards. # Product Bettervits Creatine Monohydrate Micronized Powder is a creatine powder supplement designed to enhance performance and increase muscle mass. The product is presented as 100% pure, micronized, third-party tested, Informed Sport certified, and made in the UK. The product seemingly addresses consumer concerns about creatine clumping, tasting/smelling bad, and not being of high quality. The product is worth trying because it provides consumers with creatine that they can trust. # Visual style The ad has a natural and casual aesthetic. The ad includes both quick cuts and static shots. The production quality is clean. The pacing is fairly consistent throughout the ad. # Hooks Spoken: This is exactly what goes on inside my brain the moment I even start to think about creatine. Text overlay: This is exactly what starts happening inside my brain the moment I even think about buying creatine Visual: 00:00–00:04 The woman is positioned in the center of the frame in a close-up shot. She has fair skin, dark hair, and is wearing a brown and black patterned shirt. There is a white wall behind her. # Funnel stage Consideration # Pain points Consumers struggle to find creatine that is pure, reliable, and fairly priced. # Value propositions - Pure: Ensures the product does not contain any unwanted additives - Micronized creatine: The product can mix better with the water - Third-party tested/Informed Sport Certified: Ensures consumers can trust the product - Made in the UK/GMP Certified: High-quality standards - 20% off your first order: Discount on the product # Benefits - Enhances performance - Increases muscle mass - Supports ageing # Features - 100% pure - Micronised creatine - Third-party tested - Informed Sport Certified - Made in the UK - GMP Certified # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer of the brand. # Storyline - 00:00–00:03 00:00–00:03 The woman shares her frustrations with creatine. - 00:04–00:08 00:04–00:08 She lists the qualities she needs for creatine. - 00:08–00:12 00:08–00:12 The woman tries creatine but doesn't like the consistency. - 00:13–00:17 00:13–00:17 The woman tries another creatine, but she doesn't like the smell. - 00:18–00:22 00:18–00:22 The woman rejects another creatine because it is not third-party tested. - 00:23–00:27 00:23–00:27 The woman shares that one of the creatines isn't even made in the UK. - 00:28–00:31 00:28–00:31 She asks if there is any good creatine out there. - 00:31–00:47 00:31–00:47 The woman finds a creatine from Bettervits that has all the qualities that she needs. - 00:47–00:52 00:47–00:52 The woman wonders where the discount code is for the creatine. - 00:52–00:57 00:52–00:57 She finds the discount and is satisfied. - 00:57–01:02 00:57–01:02 The ad shows the product and includes the features.

# Ad summary A woman expresses her frustration with the creatine options she's found, stating that they have issues with purity, smell, and texture. She finds a creatine product that checks all the boxes—it’s pure, micronized, third-party tested, Informed Sport certified, and made in the UK. And best of all, there's a 20% discount. # Brand positioning Bettervits is presented as a quality brand that solves common problems encountered with workout supplements. The ad emphasizes the brand's commitment to producing creatine that meets high standards of purity, reliability, and safety. The brand differentiates itself by offering products that are not only effective but also third-party tested, Informed Sport certified, and made in the UK, addressing consumer concerns about product quality and origin. The ad aims to position Bettervits as a trustworthy and conscientious choice in a market often plagued by questionable ingredients and manufacturing processes. # Product Bettervits Creatine Monohydrate is a workout supplement in powder form that enhances performance, increases muscle mass, and supports anti-aging. According to the ad, the creatine powder is 100% pure and micronized for better mixing and absorption. It is third-party tested and Informed Sport certified to ensure it is safe for athletes. Bettervits Creatine is made in the UK to ensure quality. The powder is intended to be mixed with water and consumed. The ad highlights common barriers to creatine purchase or consumption (texture, purity, source, etc.) and presents this product as a solution. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and minimal editing. Quick cuts and jump cuts are used to maintain a brisk pace, and text overlays appear to emphasize key points. The overall production quality gives the impression of a user-generated video, which supports the tone of a relatable customer review. The pacing is fast, with frequent cuts to keep the viewer engaged. # Hooks Spoken: 00:00–00:05 [Speaker] Team, I'm fed up of buying creatine that's grittier than an icy road covered in salt. Text overlay: 00:00–00:00 TEAM / 00:01–00:05 BUYING CREATINE THAT'S GRITTIER THAN AN ICY ROAD COVERED IN SALT. Visual: 00:00–00:02 The scene is shot selfie-style in a kitchen. A light-skinned woman with long dark hair wearing a brown and black striped shirt looks at the camera. At the bottom of the frame, a gloved hand pours pink powder from a clear plastic bag into a silver metal bowl. / 00:02–00:04 A close-up shot depicts an icy road covered in salt. The camera focuses on tire tracks in the snow. / 00:04–00:04 A low-angle shot shows a car's wheel well covered in salt and snow. # Funnel stage Middle of funnel (Consideration) # Pain points The biggest pain point is the poor quality of creatine products on the market. “I'm fed up of buying creatine that's grittier than an icy road covered in salt.” # Value propositions - Bettervits Creatine is made in the UK to ensure quality - 20% off your first order # Benefits - Enhances performance - Increases muscle mass - Supports ageing # Features - 100% pure - Micronised creatine - Third-party tested - Informed Sport Certified - Made in the UK - GMP Certified # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer expressing their needs and experiences with the product. # Storyline - 00:00–00:05 00:00–00:05 The speaker states that she is fed up with buying creatine that is grittier than an icy road covered in salt and asks for some options. She states she needs creatine that is pure, reliable, and fairly priced, expressing her frustration with the current market options, and emphasizing the need for a product that meets her specific criteria. - 00:05–00:09 00:05–00:09 Stepping into a second scene, she reiterates she needs creatine that is pure, reliable, and fairly priced. Here, the message is reinforced that her expectations are high, and she expects the perfect creatine. - 00:09–00:20 00:09–00:20 The speaker holds up a glass of water with a supplement mixed in and says that it is too clumpy and smells like pee, before taking that back. This shows her distaste for the texture and quality of some creatines. - 00:20–00:24 00:20–00:24 The speaker expresses that they don't want to be handed the glass because that brand is not third-party tested. This highlights the importance of safety and quality assurance. - 00:24–00:29 00:24–00:29 The speaker says again not to hand them the glass, as it is not even made in the UK. This calls out the importance of sourcing and local production. - 00:29–00:35 00:29–00:35 The speaker wonders if there is any good creatine available, then spots one. Here, a solution may have been found, building anticipation about whether this creatine will finally meet her standards. - 00:35–00:46 00:35–00:46 The speaker identifies that the new option is 100% pure, micronized creatine, third-party tested, Informed Sport certified, and made in the UK and decides that this is the one. This emphasizes the key attributes of the product, ticking the boxes of everything the speaker/customer is looking for. - 00:46–00:51 00:46–00:51 The speaker expresses that it is great work by Bettervits and calls it a good product. This demonstrates satisfaction and endorses the brand for meeting her requirements. - 00:51–00:59 00:51–00:59 The speaker asks where the discount is, then spots a piece of paper and realizes there is a 20% off discount. This makes the offer even better, as discount addresses the price point. - 00:59–01:04 00:59–01:04 The product is displayed, and benefits are presented on screen. This provides a final look at the benefits.

# Ad summary An advertisement for Bettervits NMN Complex With Resveratrol and Quercetin. The advertisement features a split screen with the top screen showing someone working out on a TV in a light and airy room. The bottom screen shows a blonde woman sitting on a sofa scrolling on her computer and looking like she needs to get up and move. The advertisement shows how the Bettervits NMN supplement improves energy levels and promotes overall health. # Brand positioning Bettervits is presented as a wellness brand that offers supplements to support a healthy lifestyle, specifically focusing on energy, metabolism, and aging. The brand aims to occupy a space in the consumer's mind as a provider of high-quality supplements made in the UK. The ad positions Bettervits as a solution for those experiencing mid-afternoon slumps and seeking an energy boost to maintain an active lifestyle. By focusing on the benefits of NMN (Nicotinamide Mononucleotide), the brand appeals to consumers interested in science-backed approaches to health and wellness. The ad pushes against the norm of ignoring the need for sustained energy throughout the day, offering a functional solution to combat fatigue. The brand promotes a lifestyle of vitality, energy, and healthy aging, aligning with the values of proactive health management. # Product The advertised product is Bettervits NMN (Nicotinamide Mononucleotide) Complex, which contains Resveratrol and Quercetin. It is a food supplement in capsule form, with 60 capsules per container. The product is made in the UK and supports healthy aging, energy metabolism, and overall health. The USPs clearly conveyed in the ad are its ability to combat mid-afternoon fatigue and boost energy levels, enabling users to maintain an active lifestyle even with a busy schedule. The product is designed for individuals experiencing a lack of energy and seeking a supplement to improve their vitality and overall well-being. The purchase barrier of skepticism towards supplements is addressed by highlighting the ingredients' scientifically backed benefits, such as resveratrol and quercetin. # Visual style The ad has a hybrid aesthetic, combining polished commercial elements with a UGC feel. The editing style includes quick cuts between the split-screen and the woman's transformation. The production quality is high, creating a polished commercial look that still feels relatable. The visual motifs include consistent center framing of the subject and quick cuts to keep the pace engaging. The pacing is fast, with approximately 150 BPM, synchronized with the upbeat music track. The audio-visual sync is noticeable, with cuts and transitions timed to align with the music's beats and voiceover lines. # Hooks Text overlay: 00:00–00:09 MY BRAIN MID-AFTERNOON VS MY CALENDAR FULL OF MEETINGS Visual: 00:00–00:03 Split screen view. Top: A modern, bright living room with a large flat-screen TV showing a fitness instructor in exercise attire doing squats. The room is decorated with white walls, a lamp, flowers, and a wedding photo on a shelf. Bottom: A woman with blonde hair pulled back, wearing a gray sweater and light purple sweatpants, sits on a green velvet sofa. She is using a pink laptop with a brightly colored design on the screen. There are books stacked nearby. The camera is stationary and provides a medium shot of the scene. Text overlay: “MY BRAIN MID-AFTERNOON VS MY CALENDAR FULL OF MEETINGS”. # Funnel stage Consideration # Pain points The central pain point is the feeling of mental and physical fatigue in the mid-afternoon, especially when facing a busy schedule full of meetings. The ad visually contrasts this with the desire for energy and activity, as shown in the split screen: “MY BRAIN MID-AFTERNOON VS MY CALENDAR FULL OF MEETINGS”. # Value propositions - Boost energy levels to combat mid-afternoon fatigue with Bettervits NMN Complex. - Support overall health and well-being with a supplement made in the UK, containing Resveratrol & Quercetin. # Benefits - Supports healthy aging - Energy metabolism - Overall health # Features - Made in the UK - Complex with Resveratrol & Quercetin - Food Supplement - 60 Capsules # Call to action GET 20% OFF YOUR FIRST ORDER TODAY! # Point of view - Customer 100% – All scenes feature a customer experiencing the product and its benefits, creating a user-centric narrative. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a split screen. The top half shows a fitness instructor on a TV screen in a bright, airy room. The bottom half shows a woman on a green sofa in a living room looking unmotivated while using her laptop. The overlay text says, “MY BRAIN MID-AFTERNOON VS MY CALENDAR FULL OF MEETINGS.” This sets up a contrast between the desire for activity and the reality of a demanding schedule. - 00:03–00:07 00:03–00:07 The woman on the sofa picks up a purple and white bottle and looks at it. She then looks at her phone. Next, she takes a drink of water. This shows her trying to find a solution to her fatigue and re-energize herself. - 00:07–00:09 00:07–00:09 The woman is then seen outside, walking down the street, smiling and appearing more energetic. This transition shows the positive effect of taking the NMN supplement, highlighting how it boosts her energy and mood. - 00:09–00:11 00:09–00:11 The final shot features a hand holding the bottle of Bettervits NMN Complex, with text that reads “GET 20% OFF YOUR FIRST ORDER TODAY!” This is a call to action to encourage viewers to try the product and take advantage of a special offer.

# Ad summary The ad showcases the benefits of NMN Complex with Resveratrol & Quercetin supplements from Bettervits. A woman demonstrates her low energy and lethargy before taking the supplement, followed by a transformation into an energetic and happy person after taking it. The ad concludes with an offer for 20% off the first order. # Brand positioning The ad presents Bettervits as a provider of health supplements that focus on improving energy levels and overall well-being. Bettervits aims to improve healthy aging and energy metabolism. The brand positions itself in the health and wellness category. The brand promotes a lifestyle of vitality and energy. # Product The featured product is Bettervits NMN Complex with Resveratrol & Quercetin, a food supplement designed to support healthy aging, energy metabolism, and overall well-being. The product is presented as a capsule taken orally with water. It is packaged in a white bottle with purple labeling, clearly displaying the brand and product name. The USPs are its comprehensive formula with NMN, Resveratrol, and Quercetin, and its support for multiple health aspects. The ad suggests the product is for those seeking to combat lethargy and improve energy levels throughout the day. # Visual style The ad features a casual, UGC-style aesthetic with a polished feel. The editing includes quick cuts and smooth transitions to create a before-and-after effect. The production quality is high, giving it a commercial look while maintaining a relatable tone. The pacing is moderate, with cuts timed to the music beat. # Hooks Spoken: 00:11–00:14 Female: This is alive. Hold on tight. # Funnel stage Consideration # Pain points The central pain point is the feeling of low energy and lethargy, making everyday tasks difficult. This is signaled by the woman struggling to get dressed and leave the house. # Value propositions - The NMN Complex with Resveratrol & Quercetin is a food supplement that supports healthy aging and energy metabolism, delivered in an easy-to-take capsule format. # Benefits - Supports healthy aging - Energy metabolism - Overall well-being # Features - NMN Complex With Resveratrol & Quercetin - Food supplement # Call to action Get 20% off your first order today # Social proof - None used. # Point of view - Customer 100% – The ad is entirely told from the perspective of a customer experiencing a before-and-after transformation. # Storyline - 00:00–00:08 00:00–00:08 The ad begins with a woman acting sluggish and tired. She struggles to put on her jacket, bag, and shoes before finally giving up and sitting against the wall. This conveys a state of low energy and reluctance to go out. The perspective is from an external observer, showing the woman's struggle, emphasizing her exhaustion. - 00:08–00:10 00:08–00:10 The woman is now sitting on a couch, holding a bottle of Bettervits NMN Complex. She opens the bottle, takes a pill, and drinks water, implying she is taking the supplement to address her low energy. The perspective shifts to a more neutral, informative view. This highlights the ease of use and the product's role in addressing the earlier demonstrated fatigue. - 00:10–00:13 00:10–00:13 The woman is now walking outside, smiling and energetic. This creates a contrast with the earlier scene, illustrating the positive effects of the supplement. The perspective is from an external observer, showing her transformation. The tone is upbeat and positive. - 00:13–00:16 00:13–00:16 The ad concludes with a close-up shot of the product bottle. Text appears stating, "Get 20% off your first order today." The perspective is directly from the brand. This clearly prompts the viewer to purchase the product, offering an incentive to do so.

# Ad summary This ad for Bettervits Intimate Probiotic uses a spice scale to highlight the pain points of vaginal irritation, and the benefit of this supplement for restoring balance. # Brand positioning Bettervits Intimate Probiotic offers a natural, scientific solution to combat vaginal irritation, contrasting with relying solely on dairy. The brand presents itself as a modern solution, offering a scientific solution for those seeking relief and balance in their intimate health. The ad pushes against the idea that dairy solves vaginal irritation and implies their product is a more effective solution. # Product Bettervits Intimate Probiotic is a dietary supplement designed to cool burns, calm irritation, and restore balance to the intimate area. It comes in the form of a capsule, containing 60B CFU and prebiotics with Ashwaganda, to support healthy vaginal flora and overall vaginal health. The advertisement highlights that, unlike milk, the product is an effective way to tackle vaginal irritation. # Visual style The ad has a polished UGC feel, using quick cuts and text overlays to create a TikTok-style video. The pacing is fast and consistent, with cuts timed to the music beats and voiceover lines. The background is neutral in color. # Hooks Spoken: As each sauce gets hotter, the irritation gets more intense. [casually] Text overlay: 00:00–00:04 SCOVILLE SCALE VS INTIMATE IRRITATION Visual: 00:00–00:01 Split screen. Top: Chili peppers on fire against a black background. Text overlay: SCOVILLE SCALE VS INTIMATE IRRITATION. Bottom: A light-skinned woman with long brown hair, wearing a maroon top, standing behind a white table with 5 hot sauce bottles and a glass of milk. / 00:01–00:02 Split screen. Top: A woman wearing pink pajamas is touching her stomach against a pink background. Text overlay: SCOVILLE SCALE VS INTIMATE IRRITATION. Bottom: Same as 00:00–00:01. / 00:02–00:03 Split screen. Top: Fire against a red background. Text overlay: SCOVILLE SCALE VS INTIMATE IRRITATION. Bottom: Same as 00:00–00:01. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The single most central frustration or problem the product is solving is the discomfort and irritation experienced in the intimate area. The presenter describes it as "Tight leggings, friction, sweat. It feels like a slow roast down there." # Value propositions - This supplement is a modern solution for women seeking relief and balance in their intimate health. - Bettervits Intimate Probiotic has features and benefits to restore balance in the intimate area. # Benefits - Cools the burns - It calms the irritation - Restores balance # Features - 60B CFU & Prebiotics - Prebiotic & Ashwaganda # Call to action Tap below to get 20% off your first order # Point of view - Customer 100% – A real user of the product is providing a product review in her own voice. # Storyline - 00:00–00:04 The content creator introduces a comparison of the Scoville scale versus intimate irritation. - 00:05–00:12 The content creator presents the Spicy Scale of Intimate Irritation, where hot wings meets hot microbiome mess. - 00:12–01:02 The content creator proceeds to eat chicken wings with increasingly hotter sauces, ranging from 'scented soap' to 'suffocating AF'. - 01:02–01:26 After a few moments, the content creator says the experience with one wing was horrific and she is sweating. The wing is a 'Scotch Bonnet of Irritation'. - 01:26–01:42 The content creator explains that milk won't save you when it comes to vaginal irritation, then introduces Bettervits Intimate Probiotic as the solution to cool burns, calm irritation and restore balance. - 01:42–01:46 The content creator says to 'Save the intimate, hot and spicy vibes for date night'.

# Ad summary This ad showcases a discussion between two women on the benefits of Bettervits creatine monohydrate. The ad explains that creatine is not just a gym supplement, it’s one of the most underrated supplements for women. The Bettervits brand is explicitly endorsed by both women. # Brand positioning Bettervits is presented as a trustworthy brand that defies category norms by focusing on women's health. The brand's creatine is marketed not just as a gym supplement, but as an everyday supplement for women. Its UK origin and third-party testing emphasizes high-quality sourcing and safety, targeting consumers who value transparency and reliability. The fact that the creatine is 'certified by Informed Sports' implies its suitability for athletes, projecting a functional and performance-oriented image. By highlighting the product's easy dissolution, the brand aims for convenience and ease of integration into daily routines, appealing to women seeking a hassle-free wellness solution. # Product Bettervits creatine monohydrate is presented as a supplement for women. The product is characterized by its high quality. One of the attributes of the product is that it is flavorless, so it can be mixed with coffee or water, making it easy to incorporate into a daily routine. According to the women in the ad, the product’s quality is high because it is not gritty or clumpy, and it dissolves easily in water. It is also manufactured in the UK and is third party tested for quality and safety. In addition, the product is certified by Informed Sports, which means it is suitable for athletes. The ad claims that the product helps one to train more consistently, because it shortens the length of recovery time between gym sessions. The ad states that taking the product provides both physical and mental benefits. # Visual style The ad has a clean and natural aesthetic. The two women featured are sitting in what appears to be their homes or an office. The production quality has a polished feel. The setting is simple, and the shots are all static. The video cuts every few seconds each time the person who is speaking changes. There is no music in the ad. # Hooks Spoken: Female 1: No, but don't you find it mad that creatine has been around for so long and yet it's literally only ever been focused on men. Text overlay: Creatine isn't a gym supplement... it's one of the most underrated supplements for women. Visual: 00:00–00:07 A medium shot of a woman with long brown hair, fair skin, brown eyes, and light pink lipstick. She is wearing a gray low-cut cardigan and is speaking into a microphone. She is sitting in front of a wooden dresser. Behind her is an olive green couch. There is a framed picture on the wall in the background. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points A long-standing perception of creatine being only for men may deter women from exploring its benefits. “No, but don't you find it mad that creatine has been around for so long and yet it's literally only ever been focused on men.” # Value propositions - Flavorless, so you can put it in your water or coffee - Dissolves easily so you can just mix it in with your water - UK-made and third party tested ensures quality and safety - Informed Sports certification guarantees suitability for athletes # Benefits - Good quality - Mental benefits - Physical benefits - Train more consistently - Shortens the length of recovery time between gym sessions - Suitable for athletes # Features - Creatine monohydrate - Flavorless - Dissolves easily - Not gritty - Third party tested - From the UK - Certified by Informed Sports # Call to action None used. # Social proof - “I love it because it’s like flavorless, so you can put it in your water. I even sometimes add it to my coffee.” – Female 2 (Customer) - “I can definitely train more consistently when I take it more regularly…I don’t need as long to recover between my gym sessions.” – Female 2 (Customer) - “So when anyone DMs me, I always say good quality creatine that is creatine monohydrate and I use the Bettervits one.” – Female 1 (Customer) # Point of view - Customer 50% – The two women who are featured are portrayed as a customer of the brand. - Brand 50% – The brand is endorsed through the conversations between the two women. # Storyline - 00:00–00:17 Two women discuss creatine and whether it should be focused only on men. - 00:17–00:19 The woman in the gray cardigan asks the woman in the black long sleeve which brand she takes. - 00:19–00:24 The woman in the gray cardigan talks about the brand Bettervits and how it is creatine monohydrate, which she characterizes as “the gold standard.” - 00:25–00:31 The woman in the black long sleeve confirms that she has been taking it for a while and loves that it is flavorless, so she can add it to her water or coffee. - 00:31–00:44 The woman in the gray cardigan says she adds it to her water in the mornings. She says she will always make sure to take it because it provides both physical and mental benefits. - 00:45–00:52 The woman in the black long sleeve agrees that it is important to take the product consistently. She says that when she takes it, she doesn’t need as long to recover between her gym sessions. - 00:52–01:24 The woman in the gray cardigan says that she always recommends a good quality creatine that is creatine monohydrate, and specifically that she uses the Bettervits brand. She says she likes the product because it dissolves easily and is not gritty. She also says that the product is third party tested for quality and safety. She mentions that the product is manufactured in the UK. - 01:24–01:27 The woman in the black long sleeve says she also likes that it is from the UK. She says it’s certified by Informed Sports. The woman in the gray cardigan says that means it is suitable for athletes, and therefore must be good for everyone.

# Ad summary The ad features a woman who was allegedly fired for taking supplements at work, and is taking her employer to court for unfair dismissal. # Brand positioning The brand Bettervits is presented as a company that produces NMN supplements, advertised as supporting energy and focus. The ad uses humor and relatability to position Bettervits as a defender of employees' rights and a promoter of high performance at work. The ad features bold claims related to focus and brain function in order to appeal to high achievers. # Product The product is Bettervits NMN Complex With Resveratrol & Quercetin, a food supplement that is designed to support healthy ageing, energy metabolism, and overall health. It comes in the form of a pill in a white bottle with a purple label. According to the ad, it supports energy and keeps users focused all day long, making them better at their job. The bottle is labeled as "GMP Certified," "Third Party Tested," and "UK Made." # Visual style The ad has a UGC-style aesthetic, with a handheld camera and simple editing. The production quality is relatively high, with good lighting and clear audio. The editing style primarily uses jump cuts. The pacing is fast, maintaining attention throughout the video. The audio-visual sync is present as the text and product actions are timed to the voiceover lines. # Hooks Spoken: Female 1 [indignant]: Yes, yes, I am filming this. Why? Text overlay: 00:00–00:54 Visual: 00:00–00:01 Split-screen. Top: A fair-skinned woman with long dark hair, wearing a black blazer, points at the camera with an indignant expression. She is indoors. Bottom: A fair-skinned woman with long dark hair, wearing a white button-down shirt and a black skirt, carries a cardboard box with a plant and some office supplies in it. She is walking away from the camera along a sidewalk with a green lawn on the right. / 00:01–00:03 Close-up of a fair-skinned woman with long dark hair, wearing a black blazer. She is indoors and looks directly at the camera as she gestures emphatically. # Funnel stage Bottom of funnel (Conversion) # Pain points The central frustration or problem addressed is the lack of energy and focus, particularly in afternoon meetings, that is preventing the user from performing optimally at their job. The employer also assumed that she was taking drugs, which led to her being fired. # Value propositions - Supports energy and keeps me focused all day long - Makes me better at my job # Benefits - Supports healthy ageing - Supports energy metabolism - Supports overall health - Sharper brain function - Boosts NAD+ levels # Features - NMN - Complex With Resveratrol & Quercetin - GMP Certified - Third Party Tested - UK Made # Call to action Get 20% off your first order # Social proof - “YOU'RE the one who told me in my last review that I needed to be more alert and focussed in afternoon meetings.” – Female 1 (Customer) - “I found something that supports my energy and keeps me focused all day long. And it actually makes me better at my job.” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their personal experience with the product and the brand. # Storyline - 00:00–00:05 00:00–00:05 A woman speaks directly to the camera, explaining that she is filming because she has just been fired for a ridiculous reason. This is designed to create curiosity and prompt the viewer to watch on. - 00:05–00:06 00:05–00:06 The woman states that she is being fired for taking supplements at work, and expresses her shock at this reason. This builds a sense of intrigue and questions the employer's rationale. - 00:06–00:17 00:06–00:17 She describes how she was marched out of the office in front of everyone because her employer assumed she was taking drugs. This escalates the situation and paints a picture of unfair treatment. - 00:17–00:21 00:17–00:21 The woman claims that she was taking NMN, which is not drugs. This clarifies the misunderstanding and introduces the key product element. - 00:21–00:27 00:21–00:27 She explains that she takes it every day and the she’s surprised that the employer hadn’t ever heard of consistency. This reinforces the idea that taking supplements daily is normal and highlights the employer's lack of understanding. - 00:27–00:32 00:27–00:32 She recalls that in her last review, her employer told her that she needed to be more alert and focused in afternoon meetings. This highlights a contradiction in the employer's actions and sets up a rationale for her using the supplements. - 00:33–00:38 00:33–00:38 The woman introduces the NMN supplement and explains that it supports her energy and keeps her focused all day long, which makes her better at her job. This reinforces the product's key benefits and justifies its use. - 00:39–00:48 00:39–00:48 She questions why her employer would fire her for being too focused, having too much energy, or doing her job well. This heightens the absurdity of the situation. - 00:48–00:54 00:48–00:54 The woman concludes that it was a big mistake to fire her, then she directly pitches Bettervits NMN and jokes that it's so good it'll trigger a performance review. This is designed to reinforce the brand name and position the product as a high-performance enhancer. - 00:55–01:00 00:55–01:00 The ad showcases the product and offers a discount of 20% off the viewer's first order. This offers an incentive to purchase, then ends with a ding sound.

# Ad summary This ad addresses the issue of women's health concerns being dismissed or misdiagnosed, which often leads to delays in seeking treatment. It introduces Better Vits Intimate Probiotic as a solution to support women's intimate health and empower them to take control of their wellbeing, so that they are secure that they are seeking medical attention only when genuinely necessary. # Brand positioning Better Vits aims to fill the space of providing women with intimate health products that directly target their specific health needs. They promote a tone of empowerment and advocate for women's healthcare concerns, pushing against norms of the healthcare system that tend to dismiss female pain and needs. The brand provides functional solutions in the form of supplements that help support intimate health and wellbeing. # Product The advertised product is Better Vits Intimate Probiotic. According to the ad, it delivers 50 billion CFU of clinically studied strains that actually reach the vaginal tract. It helps support a healthy microbiome and everyday comfort, helping women feel more at ease when flare-ups happen and more in control of their intimate wellbeing. # Visual style The ad mixes UGC-style, casual vlog footage with stock-type footage and digital graphics to emphasize its points. Quick cuts and text overlays help maintain a fast pace. The overall aesthetic aims to be informative and relatable, appealing to viewers familiar with vlog and social video formats. # Hooks Spoken: Painful [unclear phrase] just means you're nervous. Text overlay: POV: YOU ARE GOING Visual: 00:00–00:01: A woman with long brown hair and fair skin is centered in the frame, facing forward. She's wearing a light gray top. The background includes a yellow chair and a lamp. A text overlay reads: “POV: YOU ARE GOING TO THE GP FOR V4GINAL ISSUES IN 2026.” Below, a couple, a woman with brown skin and a man with curly brown hair, are laying down. / 00:01–00:02: The video cuts to a different couple lying in bed, a woman with blonde hair and a fair-skinned man with gray hair. # Funnel stage Middle of funnel (Consideration) # Pain points Women's health concerns are often dismissed or misdiagnosed, which leads to delays in seeking treatment. "This is the kind of nonsense that women hear ALL THE TIME. We're dismissed, talked over, or just told it's all in our heads." # Value propositions - Intimate Probiotic Complex with 50B CFU & Prebiotic - Microbial balance # Benefits - Supporting a healthy microbiome - Everyday comfort - Helps you feel more at ease when your flare-ups happen - More in control of your intimate wellbeing - Conversations can get kept to a minimum # Features - Delivers 50 billion CFU of clinically studied strains - Reaches the vaginal tract - Prebiotic & Ashwaganda - GMP Certified - Third Party Tested - UK Made - 10 probiotic strains # Call to action Tap below to get 20% off # Point of view - Customer 100% – The ad is delivered from the perspective of a customer sharing her personal experiences with healthcare. # Storyline - 00:00–00:05 A woman speaks directly to the camera. - 00:05–00:12 The perspective then switches to other women in discomfort, followed by a series of clips depicting women not being taken seriously in the healthcare system. - 00:12–00:39 The woman in the beginning provides historical context of the medical industry disregarding women's pain and medical concerns. The perspective then switches to different examples of this historical bias. - 00:39–00:48 The speaker returns to encourage women to support themselves and their intimate health. - 00:48–00:56 The product, Better Vits Intimate Probiotic, is revealed. - 00:56–01:05 The woman from the beginning reappears and speaks about the product benefits. - 01:05–01:10 The ad concludes with a product shot detailing the product benefits and ingredients, along with an offer.

# Ad summary This ad promotes Bettervits Creatine. A woman explains using hand-drawn diagrams and text on a tablet that creatine is good for increasing muscle growth and brain focus and is good for everybody. She says that without creatine, you'll have noodle arms and a bad brain. She explains the product is a micronized monohydrate powder that mixes easily, is belly happy, and gives 20% off. # Brand positioning Bettervits is presented as a provider of high-quality, third-party tested creatine supplements. The brand positions itself as a reliable and scientifically backed choice for individuals seeking to enhance their physical and cognitive performance. The brand emphasizes product safety and effectiveness, appealing to health-conscious consumers who prioritize research-backed supplements and athletic performance. # Product Bettervits Creatine is a micronized monohydrate powder designed to enhance physical performance and brain function. According to the ad, regular creatine use leads to muscle growth and improved brain focus, while the lack of creatine results in reduced muscle strength ('noodle arms') and diminished cognitive function ('bad brain'). The product is suitable for everyone and is third-party tested, ensuring it is safe for athletes. The creatine powder is micronized, allowing for easy mixing and digestion, and is gentle on the stomach. Bettervits creatine is also presented as scientifically-backed due to being the most studied supplement and is also offering a discount of 20% off your first order. # Visual style The ad has a UGC feel due to it being filmed with natural lighting in what seems to be a house. The shots are mostly static, with simple animations appearing on the tablet. The pacing is consistent throughout. # Hooks Spoken: Female 1: Creatine everyday good. Text overlay: EXPLAINING STRONG HUMAN HACK TO MY MAN 😅 Visual: 00:00–00:02 The shot shows a woman holding a tablet with a drawing on it and a marker. In the top half of the drawing, there is a white powder, a clock with the word 'EVERYDAY,' and a green check mark. In the bottom half, there is a white powder, a clock with the word 'EVERYDAY,' and a cartoon man weightlifting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of lacking strength or mental focus, especially among those who want to enhance their physical training or general well-being. She does this by asking: 'No creatine?' followed by the phrases 'noodle arms' and 'bad brain.' # Value propositions - Creatine everyday good - Safe for athletes and no bad stuff - Proven good # Benefits - Muscle strong - Muscle grow - Brain focus - Human feel great - Enhances performance - Increases muscle mass - Supports ageing # Features - Third party tested - Safe for athletes - Micronised and monohydrate - Means powder super tiny - Mix easy - Belly happy # Call to action Be smart use discount! # Social proof - "Other smart people check it out" – Female 1 (Brand Representative) # Point of view - Brand 100% – The ad is narrated by a woman using the voice and messaging of the brand. # Storyline - 00:00–00:07 A woman shows a tablet with a diagram of creatine leading to muscle growth and brain focus, saying that creatine is 'good' if taken everyday. - 00:07–00:12 As a response to the prior claim, she shows how not using creatine is 'bad,' resulting in 'noodle arms' and a 'bad brain.' - 00:13–00:15 The woman states creatine is the most studied supplement. - 00:15–00:24 She references diagrams, saying that creatine helps power, strength, and training and can help the brain improve by 5–15%. - 00:24–00:29 The woman suggests that creatine is good for everybody and all humans. - 00:30–00:35 She introduces Bettervits Creatine, claiming that it is proven good and has been tested by other smart people. - 00:36–00:38 She notes that Bettervits is safe for athletes and has no bad stuff in it. - 00:39–00:42 The woman says that the powder is super tiny and mixes easily. - 00:42–00:48 The woman says Bettervits Creatine is belly happy and is offering a 20% off discount. - 00:48–00:54 The screen shows the Bettervits Creatine product.

# Ad summary The video features a male creator (Male 1) who, as he approaches 35, shares three life changes he would make for better longevity and energy: move for longevity (not aesthetics), treat sleep as non-negotiable, and stop running on low battery by adding Bettervits NMN Complex to his routine. The ad uses a mix of the creator speaking directly to the camera and quick-cut B-roll illustrating his points and the product. # Brand positioning The brand Bettervits is presented as a solution provider for common modern health issues, specifically low energy and the general decline associated with aging. It aims to occupy a space in the consumer's mind as a trusted source for longevity-focused supplements that offer steady, consistent support rather than quick fixes or 'jolts.' The brand aligns with values of sustained well-being, proactive health management, and a realistic approach to maintaining energy and vitality as one ages. It subtly pushes against a 'hustle culture' that encourages pushing through fatigue without addressing the root causes, instead promoting a more balanced and supported approach to daily life. The positioning is primarily functional (energy support, anti-aging) with an emotional overlay of empowerment through sustained vitality. # Product The product featured is 'Bettervits NMN Complex,' a food supplement in capsule form. It is presented as a solution to combat low energy, described as 'running on low battery.' The ad explicitly states it is 'Made in the UK' and contains 'NMN Complex With Resveratrol & Quercetin.' The product is for individuals, particularly those approaching or past age 35, who experience persistent low energy, fatigue, and difficulty maintaining focus or performance throughout their day. The ad implies it's for those looking for a sustained energy boost without the 'caffeine crashes' or 'quick jolts' associated with other stimulants. It works by helping the body 'stay charged,' supporting 'healthy ageing, energy metabolism and overall health.' The ad positions it as a daily routine supplement to help days not feel 'harder than they need to' and to avoid 'settling for low energy.' One purchase barrier addressed is the concern about feeling 'wrong' or overly tired even when there's no obvious reason, suggesting NMN helps when the body simply isn't operating optimally due to depleted 'battery.' # Visual style The ad employs a hybrid visual style that blends polished UGC (user-generated content) with elements of a professional educational-informational video. The editing rhythm is quick, with frequent cuts, especially during montages, but slows down for the main speaker. The production quality feels high-end for UGC, with good lighting and clear visuals, yet maintains an authentic, relatable feel. This supports an instructional, aspirational yet achievable tone. There are no obvious visual motifs beyond the recurring close-ups of Male 1 talking to the camera and the consistent use of "Charge #X" text overlays. Pacing is fast during montages (numerous cuts within seconds) and slower when Male 1 is speaking. Cuts, text overlays, and voiceover are well-synced, creating a dynamic and engaging flow. # Hooks Spoken: If I had just turned 35 I'd do this! Text overlay: If I had just turned 35 I'd do this! Visual: Close-up of a Caucasian man (Male 1) from the chest up, mid-30s to 40s, with a dark beard and a black baseball cap, wearing a black t-shirt. He is speaking directly to the camera with a serious but engaging expression. The background is blurred green foliage (trees, leaves), indicating an outdoor, natural setting. Camera is selfie-style or tripod-mounted, eye-level. / Overhead shot of a birthday celebration setup on a light brown wooden coffee table in a living room. A white frosted cake with blue writing ("Happy Birthday") is center, surrounded by gifts wrapped in blue paper featuring a man's face, confetti, and a birthday card. A light blue gift bag is also visible. A white sofa is in the blurred background. Static shot. / Medium shot of a man from behind, possibly in his 20s-30s, wearing a white tank top and black shorts, vigorously exercising on a rowing machine (Concept2 SkiErg) in a gym. The gym has black flooring, high ceilings with industrial lighting, and fitness equipment in the background. Camera is low angle, tripod/stationary. / Medium shot of a man (Male 1) from the chest up, identical to 00:00. He is speaking directly to the camera with a serious but engaging expression. The background is blurred green foliage. Camera is selfie-style or tripod-mounted, eye-level. # Funnel stage Consideration # Pain points The single most central frustration is experiencing persistent low energy and feeling "heavy and slower" even when "nothing is 'wrong'," leading to days feeling "harder than they need to" and constantly "pushing through on empty." # Value propositions - NMN to my daily routine - Help my body stay charged - Steady support - Don't need to settle for low energy - Playing the long game # Benefits - Help my body stay charged - No caffeine crashes - No quick jolts - Just steady support - So my days don't feel harder than they need to - Supports healthy ageing - Supports energy metabolism - Supports overall health # Features - NMN Complex - With Resveratrol & Quercetin - Made in the UK - 60 caps # Call to action Click below to learn more # Social proof - VOGUE - GQ - Living360 # Point of view - Customer 60% – The majority of the b-roll footage features various individuals engaging in daily activities or demonstrating struggles with low energy, representing common consumer experiences. - Brand 40% – The main speaker (Male 1) acts as a brand advocate, delivering key messages and explicitly introducing the product as a solution. The product shots and brand logo at the end also represent the brand's voice. # Storyline - 00:00–00:03 Male 1, a man with a beard and black baseball cap, directly addresses the camera in an outdoor, wooded setting. He states, 'If I had just turned 35 I'd do this!' This sets up a reflective, advice-giving tone, positioning him as someone with experience sharing wisdom about aging gracefully. The quick cuts of a birthday cake, presents, and a man exercising aggressively in a gym immediately follow, contrasting the idea of turning 35 with conventional, perhaps extreme, notions of staying fit. The intention is to grab attention and introduce a personal, relatable challenge tied to age. - 00:03–00:05 Male 1 returns to the outdoor setting, introducing 'Change #1: Move for Longevity, Not Aesthetics.' This directly responds to the earlier visual of intense exercise, establishing his first piece of advice. The tone is instructional and authoritative, framing his insights as significant life changes. - 00:05–00:10 A montage of men exercising, including running by the ocean, doing pull-ups, and lifting weights, illustrates the 'aesthetics' mindset. Male 1 voiceover states, 'I'd stop exercising just to look good, and start moving to stay strong.' This contrasts superficial goals with functional strength, reinforcing the longevity theme. The perspective is the Male 1's advice, shown through various examples. - 00:10–00:19 More diverse exercise clips: walking shoes, mobility stretches, gym workouts. The voiceover continues, 'More walking. More mobility. Less punishment, more consistency. Nothing extreme. Just movement I could sustain for decades.' This elaborates on Change #1, emphasizing sustainable, gentle, yet consistent movement. The intention is to make fitness feel achievable and long-term, moving away from intense, short-term trends. - 00:19–00:22 Male 1 reappears, introducing 'Change #2: Treat Sleep Like a Non-Negotiable.' This transitions to the next key life change, maintaining the instructional and personal advice tone. The quick cuts show a person getting into bed, and another making a bed, setting up the context for sleep. - 00:22–00:26 Male 1's voiceover continues, 'I'd clean up my sleep routine completely. Better bedding.' The visuals show a man making his bed neatly and another man in bed, dressed in clothes, looking at a book/tablet. This illustrates practical steps for improving sleep environment. The perspective is still Male 1 offering guidance. - 00:26–00:29 The voiceover states, 'No phone in the bedroom. A bedtime I actually respect.' The visuals show a man looking at his phone in a dark bedroom, followed by a close-up of a hand setting a phone's alarm for sleep/wake times. This highlights common sleep distractions and promotes discipline, emphasizing the importance of a structured sleep routine. - 00:29–00:32 The voiceover explains, 'Because how you feel tomorrow starts the night before.' The visuals show a man looking tired, holding his face, then a man asleep in bed. This links poor sleep to daily fatigue, providing the rationale for prioritizing sleep. - 00:32–00:34 Male 1 introduces 'Change #3: Stop Running on Low Battery.' This sets up the final piece of advice, shifting to the core problem the product addresses. - 00:34–00:36 A man looks tired at a desk, head in hands, followed by another man waking up groggily, struggling to get out of bed. The voiceover states, 'Your body is like a phone.' This immediately introduces a relatable analogy for energy levels and sets the stage for the solution. - 00:36–00:39 An animated graphic of a fully charged phone battery appears, then a man happily working on a laptop outdoors. The voiceover: 'When it's fully charged, everything works smoothly.' This visually and audibly reinforces the positive state of being fully energized. - 00:39–00:43 An animated graphic of a low phone battery appears, then a man looking exhausted at his desk, followed by a man sleeping, hand on face. The voiceover: 'When it's low, everything feels heavier and slower, even if nothing is 'wrong.'' This illustrates the pain point of low energy and makes it relatable. - 00:43–00:46 Male 1 returns, stating, 'That's why I'd add NMN to my daily routine.' This directly introduces the product as the solution to the 'low battery' problem. The first shot of a single NMN capsule held between fingers follows. - 00:46–00:48 A shot of the Bettervits NMN Complex bottle in a hand. The voiceover: 'Bettervits NMN Complex is something I'd use to help my body stay charged.' This clearly identifies the brand and product and reinforces its benefit. - 00:48–00:53 A montage of an energetic man working on a laptop, a shirtless man running, and another man working on a computer, then falling asleep on the keyboard. The voiceover contrasts: 'Instead of constantly pushing through on empty.' This visually demonstrates the negative consequences of low energy and how the product helps avoid it. - 00:53–00:57 Shots of a coffee machine brewing, a man looking energized and focused at a desk, and the NMN capsule held again. The voiceover: 'No caffeine crashes. No quick jolts. Just steady support.' This highlights the product's unique selling proposition (USP) – sustained, gentle energy without the drawbacks of caffeine. - 00:57–01:00 Male 1 states, 'so my days don't feel harder than they need to.' The visuals show a man looking frustrated and rubbing his face, followed by a man celebrating outdoors with arms outstretched. This provides a clear emotional benefit – easier, more enjoyable days. - 01:00–01:03 A man struggling to wake up, then a man working diligently at a laptop. The voiceover: 'You don't need to settle for low energy... if you start playing the long game.' This offers empowerment and links the product to a long-term health strategy. - 01:03–01:06 The product bottle is held by a hand, filling the screen, with the brand logo 'bettervits' at the top and a 'Click below to learn more' CTA button. This is a clear call to action and product reveal. The intention is to drive conversion after building the need and presenting the solution.

# Ad summary This ad promotes Better Vits Intimate Probiotic supplements. The ad features a woman walking on a boardwalk who is deciding whether to tell people she is taking an intimate probiotic or let them think she has never been itchy down there. The ad then transitions to a hand holding the product with a 20% off offer. # Brand positioning Better Vits is presented as a modern wellness brand offering supplements. The brand is positioned as a provider of solutions for intimate health, with a focus on probiotics. The brand aligns with a lifestyle of proactive self-care and addressing personal health concerns with a touch of humor and openness. The brand appears to be pushing against the norm of keeping intimate health issues private, instead promoting open discussion and solutions. # Product Better Vits Intimate Probiotic is a supplement designed to support intimate health. The product is presented as a complex with 50B CFU & Prebiotic. The ad addresses the purchase barrier of discussing intimate health issues by using humor and normalizing the use of probiotics for vaginal health. The product is for women who want to maintain their intimate health and prevent itchiness. # Visual style The ad has a casual, UGC feel with natural lighting. The editing is simple with a clear transition between the two scenes. The pacing is slow and steady. # Hooks Spoken: 00:00–00:03: Deciding whether to tell them it's an Intimate Probiotic or let them think I've never been itchy down there. Text overlay: 00:00–00:03: Deciding whether to tell them it's an Intimate Probiotic or let them think I've never been itchy down there. Visual: 00:00–00:03: A woman with long brown hair, wearing a white cover-up over a black bikini and black sandals, walks on a wooden boardwalk. The camera is positioned at a high angle, looking down at the woman as she walks. The background shows sand and sparse vegetation. Text overlay is present. # Funnel stage Consideration # Pain points The ad addresses the discomfort and stigma associated with vaginal itchiness and the reluctance to discuss intimate health issues. # Value propositions - Intimate Probiotic: Provides a solution for intimate health concerns. - Complex With 50B CFU & Prebiotic: Offers a comprehensive approach to vaginal health. # Benefits - Helps with vaginal health - Prevents itchiness # Features - Intimate Probiotic - Complex With 50B CFU & Prebiotic # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a woman who is using the product. # Storyline - 00:00–00:03 A woman is walking on a boardwalk, seemingly contemplating something. - 00:00–00:03 The woman is deciding whether to tell people she is taking an intimate probiotic or let them think she has never been itchy down there. - 00:03–00:07 The ad transitions to a hand holding the Better Vits Intimate Probiotic supplement. - 00:03–00:07 The ad shows a 20% off offer.

# Ad summary This ad promotes Better Vits Intimate Probiotic. The ad begins with a shadow of a couple kissing against a door, with text about the product. It then transitions to a hand holding the product, with a discount offer. # Brand positioning Better Vits is presented as a brand offering intimate probiotics. The brand aims to occupy a space in the consumer's mind related to intimate health and well-being. The brand aligns with a tone that is playful and confident, addressing a topic that is often considered taboo with humor. The brand positioning is functional, focusing on the performance and benefits of the probiotic. # Product The product being advertised is Better Vits Intimate Probiotic Complex with 50B CFU & Prebiotic. It is designed to "turn on my moisture tap in 0.6 seconds when I'm excited." The product comes in a white bottle with pink labeling and contains 60 capsules. The ad highlights that the product is made in the UK. # Visual style The ad has a UGC feel with a mix of casual and polished visuals. The editing style includes quick cuts and static shots. The production quality is a hybrid, combining a casual, relatable opening with a more polished product shot. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:03: [Singing] I'm about, I've been sending prayers like I'm Debra Lee. Really never made no difference with the shit made. Jaja told me flip the script, man. Text overlay: 00:00–00:03: Me, pretending I don't take an Intimate Probiotic that turns on my moisture tap in 0.6 seconds when I'm excited Visual: 00:00–00:03: A shadow of a person wearing a baseball cap and jacket is seen kissing another person against a white door. Sunlight casts the shadows, and the door has a silver handle and lock. Text is overlayed on the scene. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point related to intimate dryness or lack of natural moisture, particularly during moments of excitement. # Value propositions - The product is positioned as a quick and effective solution for intimate moisture, suggesting immediate results when needed. # Benefits - Turns on my moisture tap in 0.6 seconds when I'm excited # Features - Intimate Probiotic - Complex with 50B CFU & Prebiotic - Made in the UK # Call to action Get 20% OFF # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:03 A shadow of a couple kissing against a door is shown, with text overlayed on the screen. - 00:03–00:07 The scene transitions to a hand holding a bottle of Better Vits Intimate Probiotic. Text appears offering a 20% discount.

# Ad summary This video ad addresses the common issue of recurrent yeast infections by explaining three major causes: antibiotics, sugar/processed foods, and hormonal fluctuations. It uses relatable scenarios and scientific visuals to illustrate these causes and their impact on the vaginal microbiome. The ad then introduces Bettervits Intimate Probiotic as a solution, highlighting its scientific formulation with 50 billion CFU, specific vaginal strains, prebiotics, and Vitamin D3 to restore balance and strengthen defenses. The ad concludes with a call to action and a discount offer. # Brand positioning Bettervits positions itself as a science-backed, trustworthy brand focused on women's intimate health. It aims to occupy a space in the consumer's mind as a reliable solution for persistent and uncomfortable issues like yeast infections, offering a deep understanding of their root causes. The brand aligns with values of education, empowerment through knowledge, and scientific efficacy. It pushes against the norm of superficial symptom treatment by delving into complex biological mechanisms, suggesting a holistic approach to feminine health. The brand positioning is both functional, emphasizing specific ingredients and CFU count for effectiveness, and emotional, by addressing the frustration and discomfort associated with recurrent issues and offering a long-term solution for well-being. # Product The product featured is Bettervits Intimate Probiotic, a dietary supplement designed to help break the cycle of recurrent yeast infections. It is for women who experience issues like itching, burning, and discharge, often linked to imbalances in the vaginal microbiome caused by factors such as antibiotics, high sugar intake, and hormonal changes. The ad explicitly states it contains "50 billion CFU of clinically studied vaginal-specific strains," which is a key unique selling proposition (USP). It helps to "repopulate your vaginal microbiome with the good guys that actually reach your vaginal tract." Additionally, it is "enriched with prebiotics to feed those beneficial bacteria" and contains "Vitamin D3 to support immune resilience, especially when your body's under stress." The ad implies its use for proactive maintenance and recovery during various lifestyle situations (e.g., after antibiotics, during menstrual cycles, or due to dietary habits). It addresses the purchase barrier of ineffective solutions by emphasizing its scientific formulation and targeted strains. # Visual style The ad employs a hybrid visual style, blending scrappy, relatable UGC-like clips with more polished, informative graphics and scientific animations. The editing rhythm is fast-paced with quick cuts (averaging about 2-3 seconds per shot in the first half, slowing slightly for product features), typical of social media content. The production quality shifts; initial problem-setting shots have a raw, home-video feel, enhancing relatability. This contrasts with high-quality animated sequences and clear product shots that lend an air of scientific authority. There are no obvious recurring visual motifs beyond direct address and close-ups on problem-related objects (discharge, pills, food). Pacing is generally consistent but can slow slightly for complex explanations (e.g., animations). Audio-visual sync is strong, with cuts, text overlays, and visual effects (like the green smoke or glowing microbes) precisely timed to the voiceover's narration and emphasis. # Hooks Spoken: Oh my God, I am so done with yeast infections. Text overlay: Still getting yeast infections? / These 3 causes might surprise you 👀 Visual: A very close-up shot of a human hand, specifically fingers, covered in a thick, white, cottage cheese-like substance. The skin around the substance appears pink and slightly irritated. The background is a blurry light color. / A medium shot of Female 1 sitting on a white toilet in a bathroom with light purple walls. She is hunched over, wearing a black sleeveless top over a white undershirt and light shorts. Her short blonde hair is messy, and her face is partially obscured by her hands, conveying distress. A dark cabinet and a piece of abstract art are visible in the background. The camera is static, at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is recurrent and persistent yeast infections, causing physical discomfort, emotional distress, and social anxiety. This is signaled by: "Oh my God, I am so done with yeast infections." and "Que the itching, burning, or feeling like something's off." # Value propositions - break the cycle - clinically studied vaginal specific strains (implies effectiveness and reliability) - actually reach your vaginal tract (implies superior efficacy and targeted action) - enriched with prebiotics to feed those beneficial bacteria (implies holistic support and sustained benefit) - Vitamin D3 to support immune resilience (implies broader health benefits beyond just probiotics) # Benefits - break the cycle (of yeast infections) - repopulate your vaginal microbiome with the good guys - good guys that actually reach your vaginal tract - feed those beneficial bacteria - support immune resilience - microbiome that's ready to defend itself # Features - 50 billion CFU - clinically studied vaginal specific strains - enriched with prebiotics - Vitamin D3 # Call to action Tap below to get 20% off your first order today! # Social proof - VOGUE (logo display) - GQ (logo display) - Living360 (logo display) - Glamour (logo display) # Point of view - Customer 40% – Communicated through dramatic depictions of suffering, relatable daily activities, and emotional expressions of discomfort and frustration. - Brand 60% – Communicated through educational voiceover, scientific animations, product demonstrations, and clear feature/benefit explanations. # Storyline - 00:00–00:01 The ad opens with a close-up of a finger covered in what appears to be a thick, white, cottage cheese-like substance, visually representing yeast infection discharge. This immediately establishes the central problem and creates a slightly repulsive, attention-grabbing visual hook to draw the viewer into the discomfort of the topic. - 00:01–00:04 A woman is shown sitting on a toilet, hunched over and visibly distressed, covering her face. She expresses extreme frustration with yeast infections. This emphasizes the emotional and physical toll of the problem, allowing viewers who have experienced similar issues to immediately connect with her pain and the urgency of finding a solution. Her tone is one of exasperation and misery. - 00:04–00:08 The same woman, now standing and looking directly at the camera, explains that she's been ignoring "these three major causes." This transitions from expressing the problem to hinting at a solution by promising to reveal underlying causes, shifting the tone to educational and informative. Her direct address and slightly exasperated but resolved expression signal that she has discovered new information. - 00:08–00:10 A finger types on a laptop keyboard. The voiceover states that the first step is recognizing "what's really behind it." This action reinforces the idea of research and discovery, preparing the audience for the educational content about the root causes rather than just symptoms. The neutral tone of the voiceover suggests factual information being presented. - 00:10–00:11 A finger dips into and pulls out a thick, white, creamy substance. This visual, reminiscent of the opening shot, serves as a metaphorical representation of the infection, maintaining visual continuity and reinforcing the discomfort associated with the condition as the voiceover transitions to discussing the root cause. - 00:11–00:13 A woman in pink pajamas sits on a bed, clutching her lower abdomen, indicating abdominal discomfort. This shot visually represents the physical symptoms and general malaise associated with yeast infections and related conditions, further cementing the problem's impact. The voiceover continues to emphasize the need to understand underlying causes. - 00:13–00:16 A split screen shows three distinct scenarios: a woman clutching her stomach with a glowing red abdomen (representing pain), hands holding a menstrual cup and a tampon (representing feminine hygiene products), and a woman browsing a shelf of feminine hygiene products in a store. These visuals quickly summarize common experiences and potential sources of irritation or concern for women, setting up the upcoming discussion of "common causes." The voiceover introduces the idea that "These three common causes will send your vaginal microbiome into a tizz," creating an immediate link between these experiences and internal biological upset. - 00:16–00:17 A woman adjusts her shirt at the groin area, suggesting discomfort or checking for issues. This subtle action reinforces the feeling of unease and physical symptoms, making the problem relatable before delving into the first specific cause. The voiceover continues to describe the microbiome disruption. - 00:17–00:18 A woman walks outdoors in athletic wear, carrying a water bottle. This seemingly unrelated shot is quickly cut, hinting at a lifestyle scenario that might unknowingly contribute to issues. It maintains a fast pace before introducing the first cause directly. - 00:18–00:19 Hands are cupped, holding a variety of pills and capsules. The text overlay "CAUSE #1 Antibiotics" appears. This clearly introduces the first cause of vaginal microbiome imbalance. The visual of many pills implies frequent or varied medication use, making the link to antibiotics direct and unambiguous. - 00:19–00:22 Two blister packs of pills are shown on a surface. The voiceover describes antibiotics as a "poisoned chalice," necessary but indiscriminate. This metaphor conveys the double-edged sword nature of antibiotics, explaining why they cause issues, and solidifying the educational aspect of the ad. The tone is informative and slightly cautionary. - 00:22–00:25 A woman with short, curly hair sips water. The voiceover explains that antibiotics don't discriminate between good and bad bacteria. This visual shows a relatable action while the voiceover details the mechanism of antibiotic harm, further reinforcing the educational intent. - 00:25–00:31 An animated microscopic view of the vaginal tract shows pink (good) and purple (bad) bacteria. The voiceover states that antibiotics clear out bad bacteria but also take the good ones down, including those that protect the vaginal microbiome. This sophisticated animation visualizes the microscopic process, making the scientific explanation accessible and impactful. The tone is serious and explanatory. - 00:31–00:36 The animated view shifts to only blue rod-shaped bacteria against a black background, representing the good bacteria, then morphs into green, amoeba-like shapes on a blue background, representing yeast overgrowth. The voiceover explains that without good defenders, yeast seizes its chance and pounces. This visual transition starkly illustrates the consequence of a disrupted microbiome, creating a sense of urgency and threat. The tone is slightly alarming, emphasizing the problem. - 00:36–00:39 A split screen shows various food items and activities: hands stirring a dessert, people toasting with wine, and a woman eating a burger in a car. The text overlay "CAUSE #2 Sugar, wine, and processed snacks" appears. This introduces the second major cause, connecting common indulgences to the problem. The visuals highlight everyday scenarios where these foods are consumed, making the cause relatable and personal. The voiceover maintains an explanatory tone. - 00:39–00:41 A woman smiles while eating spaghetti, with the text "THURSDAY is basically the new FRIDAY." This reinforces the idea of casual indulgence and the societal acceptance of treating oneself. It connects to the narrative of how daily habits contribute to the problem, maintaining a light, relatable tone while explaining the cause. - 00:41–00:42 Hands clinking shot glasses over a plate of fried food. This visual again shows an indulgence, furthering the point about food and drink. It maintains the relatable, lifestyle context for the causes. The voiceover elaborates on these everyday habits. - 00:42–00:44 A close-up of a slice of chocolate cake. This continues the theme of indulgent food. The voiceover describes these as "a cheeky dessert," maintaining the understanding that these are common, enjoyable aspects of life. This helps avoid judgmental tone, instead presenting information about their effects. - 00:44–00:49 A woman in sunglasses eats a fruit and chocolate dessert cup. The voiceover states, "It's real life, and we're here for it." This acknowledges and validates the audience's lifestyle choices, creating empathy. It then pivots to the negative consequences, saying "But yeast loves sugar as much as we do," which effectively explains why these enjoyable habits are problematic, shifting to a more serious, educational tone. - 00:47–00:49 A close-up of colorful sugary gummy candies. This reinforces the "sugar" aspect of the cause with an appealing visual of various sweet treats. It visually represents what yeast feeds on, making the connection explicit. The voiceover reinforces that yeast loves sugar. - 00:49–00:54 A woman bites into a donut, getting frosting on her face. The voiceover concludes this section by stating that sweet treats and fermented grapes feed the "yeast beast." This visual is messy and indulgent, driving home the point about sugar and alcohol contributing to yeast overgrowth. The term "yeast beast" personifies the problem, making it memorable and slightly playful despite the serious topic. - 00:52–00:55 An animated yellow creature with large eyes and spikes, resembling a cartoon yeast microbe, is shown. The voiceover emphasizes that you're "feeding that yeast beast." This anthropomorphic animation makes the abstract concept of yeast feel more tangible and threatening, reinforcing the negative impact of certain foods. The tone is still educational but with a touch of playful warning. - 00:55–00:58 A split screen shows two women: one is touching her groin area (suggesting itching), and the other is sitting on a couch, looking unwell with a blanket around her (suggesting general malaise/fatigue). The voiceover introduces the typical symptoms: "Que the itching, burning, or feeling like something's off." This directly links the discussed causes back to the physical discomfort experienced by the viewer, validating their struggles and providing context for the solution. The tone is empathetic to the discomfort. - 00:58–01:00 A woman holds her head in her hands, looking distressed. The text overlay "CAUSE #3 Hormonal ups and downs" appears. This introduces the third major cause, identifying another common and often uncontrollable factor. Her expression directly conveys the frustration and pain associated with hormonal issues, making this cause highly relatable. The voiceover sets a sympathetic tone. - 01:00–01:03 A woman sips coffee outdoors, looking serene. The voiceover describes a positive hormonal state: "One minute you're surfing the wave of vibes." This establishes a contrast, showing the desirable feeling of hormonal balance before introducing the negative. The visual evokes a feeling of calm and wellness. This creates a relatable contrast. - 01:03–01:06 A woman looks at her reflection in a mirror, showing a slightly bloated belly, then her face, looking distressed and emotional. The voiceover explains the other end of the spectrum: "the next, you're bloated, moody AF." This visual transition dramatically illustrates the negative impact of hormonal fluctuations, using strong language "moody AF" to connect emotionally with the audience's likely experiences. The tone is frank and empathetic. - 01:06–01:08 Two young women are shown, one reacting with surprise as green vapor/smoke comes out of her lap. The voiceover references "that funky odor in your knickers." This visual uses exaggerated, almost comedic, special effects to represent embarrassing odors, making a sensitive topic relatable through a slightly humorous and memorable scenario. The tone is lightened to address a potentially embarrassing symptom. - 01:08–01:10 A toilet is flushing. The voiceover continues, "isn't carrying over to the next toilet stall." This visual and voiceover combination highlights the social anxiety and self-consciousness associated with odors, underscoring the severity of the problem beyond just physical discomfort. The sound of flushing emphasizes cleanliness but also the desire for the problem to disappear. - 01:10–01:12 A woman carefully examines a pill. The voiceover lists factors affecting hormones: "Whether it's the pill, stress, or just your cycle doing the monthly rollercoaster." This visual directly shows a pill (birth control) as a potential hormonal factor, adding to the comprehensive explanation of causes. The voiceover lists common causes of hormonal shifts, continuing the educational narrative. - 01:12–01:18 A woman lies in bed, looking bored and unwell, holding a remote. The voiceover describes the hormonal changes: "hormone shifts mess with your pH and weaken natural defenses." This visual represents the low energy and malaise that often accompany hormonal imbalances, showing the overall impact on quality of life. The voiceover explains the biological mechanism of hormonal disruption. - 01:17–01:19 A woman bundled in a blanket on a couch with a small dog. The voiceover continues to discuss weakened natural defenses. This visual of a woman looking unwell and seeking comfort reinforces the negative feelings associated with hormonal imbalances and yeast infections, maintaining an empathetic tone. - 01:19–01:22 A woman touches her groin area, followed by a close-up of a clear liquid being poured with a thick, stringy white substance falling into it. The voiceover states, "That's when itching or discharge pops round uninvited." These visuals clearly and unpleasantly represent the core symptoms of a yeast infection, acting as a direct consequence of the three discussed causes. The tone is descriptive and slightly unpleasant to emphasize the problem. - 01:22–01:25 A hand holds up the Bettervits Intimate Probiotic bottle in front of a website displaying the product. The text overlay "Bettervits Intimate Probiotic" appears. This is the explicit product introduction, positioning it as the solution to the previously discussed problems. The brand name and product are clearly presented, shifting the narrative from problem to solution. The tone becomes confident and solution-oriented. - 01:25–01:26 A hand holds the open bottle, showing the capsules inside. The voiceover states the product is "built to help you break the cycle." This visual and voiceover emphasize the product's purpose and its physical form. It suggests an active, long-term solution rather than a temporary fix. The tone is empowering and hopeful. - 01:26–01:29 An animated visual of DNA strands and numerous microbes, some glowing, with the text overlay "50 billion CFU." The voiceover highlights the "50 billion CFU of clinically studied vaginal specific strains." This sophisticated animation visually represents the scientific efficacy and high potency of the product, appealing to a desire for evidence-based solutions. The tone is authoritative and scientific. - 01:29–01:31 A scientist in a lab coat and goggles works with a pipette and test tubes. The voiceover emphasizes "clinically studied vaginal specific strains." This visual reinforces the scientific credibility and research behind the product, further building trust. The blurry background keeps focus on the scientific tools and action. The tone is professional and expert-backed. - 01:31–01:34 An animated graphic shows a female torso with a uterus and flowers growing from it, symbolizing vaginal health, and the text "repopulate your microbiome with the good guys." This visual metaphor of blooming flowers inside the body is positive and visually explains the product's function in a gentle, accessible way. The voiceover focuses on the beneficial repopulation. The tone is positive and illustrative. - 01:34–01:37 An animated blue, glowing uterus with sparkling particles, with the text "that actually reach your vaginal tract." This animated visual emphasizes the targeted delivery and effectiveness of the probiotic, addressing a potential concern about probiotics reaching the intended area. The glowing effect suggests health and vitality. The tone is confident and reassuring. - 01:37–01:43 A close-up of the product label, showing the "Nutritional Information" panel, with a finger pointing at ingredients, and the text "plus its enriched with prebiotics to feed those beneficial bacteria." This detailed shot of the ingredients list, combined with the voiceover, highlights the comprehensive formulation, including prebiotics and Vitamin D3, adding further scientific credibility and distinguishing the product. The tone is informative and detailed, emphasizing formulation benefits. - 01:40–01:44 A hand writes "Vitamin D3" on a blurry background, then circles it. The voiceover explains Vitamin D3's role in immune resilience. This visual highlights a specific ingredient and its benefit, making the product's benefits clear and tangible. The writing action adds a dynamic, educational feel. The tone is clear and beneficial. - 01:44–01:46 A woman takes a capsule from the Bettervits bottle and puts it in her mouth. The voiceover adds, "especially when your body's under stress." This shows the product in use, demonstrating ease of consumption and linking it to stress, a common factor in immune function. The action makes the product application tangible. The tone is practical and empathetic. - 01:46–01:51 A woman holds the Bettervits bottle towards the camera, smiling slightly. The voiceover delivers the ultimate outcome: "So all you're left with is a microbiome that's ready to defend itself no matter what." This direct address with the product reinforces brand confidence and offers a clear, empowering solution. Her confident expression reflects the product's promised effect. The tone is optimistic and empowering. - 01:49–01:52 Animated green cellular structures against a dark background, with the text "defend itself no matter what." This abstract animation visually represents the strengthened immune system and balanced microbiome, reinforcing the product's protective benefits. The motion suggests resilience and action. The tone is assuring and impactful. - 01:51–01:53 A hand holds the Bettervits bottle, with the brand logo prominently displayed at the top. A text overlay appears: "Get 20% off today!" This is a clear call to action and offer, prompting immediate engagement. The strong visual of the product bottle combined with the discount incentivizes purchase. The tone is urgent and promotional. - 01:53–01:55 The hand holding the bottle twists it open, revealing the capsules inside, while the text overlay "Get 20% off today!" remains. This final product interaction and the continuing offer reinforce the product's availability and the incentive to buy. Logos of various publications appear at the bottom, providing social proof and further credibility. The tone is final and action-oriented.

# Ad summary This ad features a woman discussing the benefits of Bettervits Creatine Monohydrate, which she says is designed to support the body through hormonal changes that can cause weight gain and low energy. # Brand positioning Bettervits is a brand that sells health supplements. In this ad, the company positions itself as a champion for women’s health by selling Creatine Monohydrate, which is designed to support the body through hormonal changes that affect weight, energy, and metabolism. # Product Bettervits Creatine Monohydrate is a micronized powder food supplement that is scientifically proven to enhance performance and increase muscle mass, with 5g and 60 servings per container. The ad states that Creatine supports your body through hormonal changes, helping you maintain strength, lean muscle, steady energy, and a balanced metabolism. # Visual style The ad has a UGC feel, with shots of a woman speaking directly to the camera in her home kitchen. It includes footage of other women in relatable situations, graphics, and text overlays. The cuts are quick and timed to the voiceover. The production quality is polished. # Hooks Spoken: Turns out it wasn't fat, it was estrogen all along. Text overlay: If ur going to blame ur body / BLAME THE RIGHT PART! Visual: 00:00–00:01: The shot is at eye level and shows a woman, likely in her 40s, with light skin and shoulder-length blond hair. She is wearing a light green Henley-style t-shirt. Behind her, a white wall, white kitchen cabinets with gold handles, a cutting board with a small plant, and a utensil holder with wood utensils is visible. Text appears on screen saying, “If ur going to blame ur body BLAME THE RIGHT PART!” / 00:01–00:02: An animation of a woman’s torso appears, and estrogen sacks light up pink in the middle of the image. The woman from the previous shot remains in the upper portion of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of experiencing unexpected weight gain or difficulty losing weight, even when maintaining a healthy lifestyle. # Value propositions - Supports your body through those changes - One ingredient, countless benefits # Benefits - Maintain strength - Lean muscle - Steady energy - Balanced metabolism - Feel strong - Energized - In control # Features - Micronised powder - 5g per serving - 60 servings # Call to action Tap below for 20% off today! # Social proof - Recent studies into women's health shows creatine is especially powerful when estrogen levels drop. # Point of view - Customer 70% – The ad is told from the point of view of a woman who is facing the audience, acting as a customer and expert. - Brand 30% – The brand shares messaging as the solution to the problems previously presented. # Storyline - 00:00–00:02 A woman is speaking to the camera, saying that she thought her weight gain was fat, but it turned out to be estrogen all along. - 00:02–00:09 She shares that if you're blaming yourself for sudden weight gain or stubborn belly fat, even though your lifestyle hasn’t changed, it’s not you—it’s your hormones. She is speaking directly to the camera, so the audience is experiencing the information from her perspective as a friendly face. - 00:09–00:15 She continues, explaining that estrogen fluctuates constantly because of things like pregnancy, postpartum, perimenopause, and naturally declines with age. She provides some expert context about how these conditions impact women’s bodies. - 00:15–00:21 She explains that this changes how your body stores fat, recovers from activity, and how much energy you have day-to-day. She is still speaking to the camera as a helpful friend, sharing helpful and hopeful information. - 00:21–00:30 She shares that recent studies into women’s health show Creatine is especially powerful when estrogen levels drop—that’s when energy, recovery, and metabolism suffer their biggest setback. She is providing expert insight to contextualize the problem. - 00:30–00:40 She shares a series of scenarios that women can relate to, such as hauling yourself out of bed starts to feel impossible, aches and pains post-workout drag on for a week, or you're doing everything right but your jeans are getting tighter. She presents a series of visual scenarios meant to resonate with the audience. - 00:40–00:47 She transitions into saying that creatine supports your body through those changes, helping you maintain strength, lean muscle, steady energy, and a balanced metabolism. She is speaking from the brand's perspective as the solution to the problems previously laid out. - 00:47–00:55 She introduces Bettervits Creatine Monohydrate and shares that it offers the support your body needs to feel strong, energized, and in control, no matter what phase of life you're in. She is positioning the brand as the answer. - 00:55–00:58 She closes by sharing that it's one ingredient with countless benefits, backed by research. She is summarizing the key selling points to encourage engagement. - 00:58–01:00 A hand appears and holds the product, while on-screen text appears sharing that you can get 20% off today.

# Ad summary The ad begins by highlighting a societal shift away from traditional 'feel-good' foods like fast food, driven by new health trends and GLP-1 medications. It then identifies a resulting pain point: people feel flat, low energy, and a sinking mood, indicating that while they've cut out junk food, their brains still crave a dopamine hit. The ad introduces Bettervits NMN Complex as the solution, explaining its scientific basis for supporting NAD+ production, metabolism, recovery, and vitality, offering clean, lasting energy without sugar rushes or junk. It positions NMN Complex as a daily ritual and a science-backed support for a new healthy lifestyle, concluding with an offer. # Brand positioning Bettervits is presented as a science-backed wellness brand focused on providing effective, high-quality supplements to support a modern healthy lifestyle. The brand aims to occupy the mind of consumers as a reliable source for 'clean, lasting energy' and 'real vitality,' suggesting a commitment to overall well-being beyond quick fixes. It implicitly pushes against the norm of unhealthy food cravings as a primary source of pleasure or energy, instead offering a 'new daily ritual' rooted in scientific principles. The brand positioning is highly functional, emphasizing 'science-backed support' and specific biological processes like 'NAD+ production' and 'metabolism,' coupled with an emotional benefit of feeling good 'from the inside out' and living a 'new lifestyle.' # Product The featured product is Bettervits NMN Complex, a dietary supplement designed to provide clean, lasting energy and support overall vitality. It works by supporting NAD+ production, which is described as the body's 'cellular energy currency,' essential for powering metabolism and recovery. The product is for individuals experiencing low energy, sinking moods, or a feeling that 'something's missing' despite adopting healthy habits and reducing hyper-palatable foods. Key features include 'Pure NMN' combined with 'Resveratrol & Quercetin for better absorption.' The ad explicitly states 'No fillers, no junk,' emphasizing a clean formulation. It is positioned as a 'new daily ritual' for a 'new lifestyle,' implying consistent, long-term use. The ad addresses the purchase barrier of disappointment from unfulfilling healthy habits or a persistent craving for dopamine, offering a scientific solution that provides a 'better' reward without the downsides of junk food. # Visual style The ad employs a hybrid visual style, blending polished commercial aesthetics with elements reminiscent of educational explainer videos and user-generated content (UGC). The editing rhythm is dynamic, featuring quick cuts that keep the pacing brisk, especially during the problem-setting and scientific explanation phases. Production quality is high, particularly for the animated sequences of brains, molecules, and internal body systems, which contribute to a credible, scientific tone. Visual motifs include the consistent use of clean, bright backgrounds for product shots and animated graphics, contrasted with more natural, everyday settings for demonstrating pain points and positive outcomes. Pacing is generally fast, with cuts occurring every 1-2 seconds, though it slows slightly during longer animated explanations. Audio-visual sync is strong, with cuts, text overlays, and visual effects precisely timed to the voiceover's narrative beats, enhancing comprehension and engagement. # Hooks Spoken: McDonald's just reported its first ever sales decline. Text overlay: MCDONALD'S SALES / JUST DROPPED. Visual: Close-up of a blurred fast-food meal (fries, drink) on a table, partially obscured by a newspaper headline about 'McDonald's Earnings.' A graphic shows 'MCDONALD'S SALES JUST DROPPED.' / Overhead shot of hands interacting with multiple plates of McDonald's fries, ketchup, and a burger, partially obscured by a graph showing 'McDonald's U.S. Sales Fall 4.2%.' Yellow text overlays 'AND SO HAVE YOUR CRAVINGS FOR IT.' # Funnel stage Consideration # Pain points The central frustration is the feeling of 'flatness,' 'low energy,' and 'sinking mood' despite attempting healthy habits, because the brain still 'wants the dopamine hit' that hyper-palatable foods once provided. The ad highlights this by showing various individuals looking tired, sad, or frustrated after acknowledging healthy habits: 'But even these new healthy habits can leave us feeling flat. Low energy. Sinking mood. Like something's missing.' # Value propositions - It supports NAD+ production, which is your body's cellular energy currency. Helping power metabolism, recovery, and real vitality. - It's clean, lasting energy from the inside out. - Pure NMN, plus resveratrol and quercetin for better absorption. No fillers, no junk. - Just science-backed support for your new lifestyle. # Benefits - dimming the food noise - rewiring how we make ourselves feel good - Helping power metabolism - recovery - real vitality - clean, lasting energy from the inside out - new daily ritual - science-backed support for your new lifestyle # Features - supports NAD+ production - body's cellular energy currency - Pure NMN - Resveratrol & Quercetin for better absorption - No fillers - No junk # Call to action Tap below to get 20% off your first order. # Social proof - None used # Point of view - Brand 60% – The voiceover explains scientific concepts, product benefits, and brand messaging with a clear authoritative tone. - Customer 40% – Visuals depict various individuals experiencing pain points (fatigue, sadness) and positive outcomes (meditating, exercising, enjoying healthy food), reflecting relatable consumer experiences. # Storyline - 00:00–00:02 The ad begins by showing headlines and graphs indicating McDonald's sales decline, attributing it to a reduction in cravings for fast food. - 00:03–00:05 A shot of a prescription pill bottle spilling out capsules, alongside a McDonald's restaurant at night, introduces GLP-1s as a factor 'dimming the food noise.' - 00:06–00:08 Overhead shots of hands interacting with abundant fast food (fries, burgers, pizza) illustrate the concept of 'hyper-palatable foods' losing their appeal due to GLP-1s, signifying a shift in consumer desires. - 00:08–00:09 An animated visual of a brain with glowing neural connections explains that these changes mean 'hyper-palatable foods are losing their grip on our brains,' framing the shift as neurological rather than just willpower. The tone is informative and slightly alarming about the previous hold of junk food. - 00:09–00:13 A woman holding a pizza slice with a 'no' symbol superimposed, followed by a close-up of firing neurons, states that 'we're not just cutting back on the junk food, but rewiring how we make ourselves feel good,' emphasizing a fundamental change in how people seek pleasure and well-being. The perspective is that of an expert explaining the underlying biological changes. - 00:13–00:14 A person stands on a hill overlooking the ocean, holding a drink, with arms outstretched, depicting the pursuit of feeling good through new means. - 00:14–00:21 A montage of healthy alternatives like a cheesy dish, a woman meditating, a woman receiving a massage, and a person cold plunging, is shown as the narrator lists these as ways people are replacing old habits. - 00:21–00:23 A man performing a side lunge in a yoga-like pose is shown, but the narrator immediately counters with the idea that 'even these new healthy habits can leave us feeling flat,' introducing the problem that the product aims to solve. - 00:23–00:27 A sequence of diverse individuals looking tired, sad, or frustrated (woman wrapped in blanket, man rubbing eyes in bed, man with head in hands at a desk, woman rubbing temples) visually depicts the 'feeling flat,' 'low energy,' and 'sinking mood' described by the narrator, establishing a clear pain point from a customer perspective. - 00:27–00:30 An animated brain with a glowing center, depicting neural activity, is shown as the narrator explains, 'Because your brain still wants the dopamine hit, even if your taste buds don't,' offering a scientific explanation for the persistent feeling of something missing. This is an expert perspective linking brain chemistry to the pain point. - 00:30–00:31 A woman looks displeased while eating from a bowl with a fork, visually reinforcing the idea that healthy food might not provide the desired satisfaction, despite the brain's cravings. This connects to the previous beat by showing the result of the 'taste buds don't' aspect. - 00:31–00:32 A hand holds up the Bettervits NMN Complex bottle, introducing the product as the solution: 'That's where NMN can help.' The perspective shifts to the brand offering a direct solution. - 00:32–00:36 Animated visuals of molecules and cells are shown as the narrator explains that NMN 'supports NAD+ production, which is your body's cellular energy currency,' providing a scientific explanation for how the product works. This maintains the expert/brand perspective, building trust through scientific detail. - 00:36–00:39 An animated wireframe human body is shown, with internal organs glowing and energy flowing, as the narrator lists benefits: 'Helping power metabolism, recovery, and real vitality.' This visually links the cellular process to tangible health outcomes. - 00:39–00:40 A woman sits in a sunny park, eyes closed, smiling while holding a drink, representing the 'real vitality' benefit in a natural, serene setting. - 00:40–00:41 A close-up of a brownie being broken and eaten is shown with the narrator stating, 'It's not a sugar rush.' This contrasts the product's effect with conventional energy boosters. - 00:41–00:43 An animated visual of a capsule glowing and sending energy through a skeletal structure, with a bright light emanating from the spine, illustrates the product providing 'clean, lasting energy from the inside out.' This visually reinforces the scientific, internal benefit. - 00:43–00:45 A woman holds up the Bettervits NMN Complex bottle directly to the camera, announcing, 'Bettervits NMN Complex is your new daily ritual,' positioning the product as an essential part of a healthy routine. - 00:45–00:46 A woman opens the bottle and looks at the capsules, implying ease of use and integrating it into her daily life. - 00:46–00:50 An animated green molecule structure, followed by trays of fresh raspberries and blueberries, details the product's composition: 'Pure NMN, plus resveratrol and quercetin for better absorption.' This continues the scientific explanation and highlights premium ingredients. - 00:50–00:51 An animated close-up of internal body systems with glowing yellow lines, representing enhanced absorption, visually supports the claim of 'better absorption.' - 00:51–00:52 A 'no' symbol over a pile of white powder is shown, stating 'No fillers, no junk,' directly addressing concerns about supplement quality and purity. This reinforces trust in the brand. - 00:52–00:54 An overhead shot of the NMN Complex bottle and scattered capsules on a plush surface, along with a man jogging outdoors, concludes this segment by calling it 'science-backed support for your new lifestyle,' reiterating its foundational role in well-being. - 00:54–00:55 A hand places a clean plate on a counter, representing a fresh start or new eating habits. - 00:55–00:57 A woman eats a healthy meal outdoors, smiling, while the narrator poses a rhetorical question: 'When the old rewards are gone, but your brain hasn't forgotten, give it something better.' This sets up the final call to action by acknowledging the psychological challenge of changing habits. - 00:57–01:00 A hand holds a single NMN capsule, and then pours multiple capsules into the palm, directly instructing the viewer: 'Give it NMN Complex from Bettervits.' - 01:00–01:03 The Bettervits NMN Complex bottle is held up again, with the brand logo and a promotional offer appearing, finalizing the brand and product introduction with a clear call to action and incentive.

# Ad summary This vertical video ad for Bettervits NMN Complex positions the product as a modern solution for sustained energy and vitality. It begins by highlighting a societal shift where junk food no longer provides the same satisfaction, referencing news about fast-food decline and the influence of GLP-1 medications. The ad then presents the problem that even new healthy habits like mindfulness and cold plunging can leave people feeling "flat," with "low energy" and a "sinking mood," because the brain still craves a "dopamine hit" even if taste buds don't. The NMN Complex is introduced as the solution, explained through animated visuals and voiceover as supporting NAD+ production for "cellular energy currency," powering metabolism, recovery, and "real vitality." It promises "clean, lasting energy from the inside out," with "pure NMN, plus resveratrol and quercetin for better absorption," emphasizing "no fillers, no junk," just "science-backed support for your new lifestyle." The ad concludes by reiterating that when "old rewards are gone" but the brain hasn't forgotten, Bettervits NMN Complex offers "something better," ending with a call to action for 20% off the first order. # Brand positioning The brand, Bettervits, is positioned as a modern, science-backed solution provider for vitality and overall well-being. It aims to occupy a space in the consumer's mind as a trusted source for "clean, lasting energy" and support for a "new lifestyle" that moves beyond reliance on "junk food" or even insufficient "healthy habits." The brand aligns with values of health, scientific rigor, and a holistic approach to well-being, suggesting a proactive and informed consumer. It pushes against the idea that quick fixes like sugar and fat are the only sources of gratification, and also against the notion that just "healthy habits" are enough to counteract modern life's energy drains. Its positioning is functional (supporting NAD+ production, metabolism, recovery) but strongly links to emotional outcomes like "real vitality" and addressing feelings of "low energy, sinking mood" and "something's missing." # Product The product is "Bettervits NMN Complex with Resveratrol & Quercetin," a food supplement in capsule form. It is for individuals experiencing low energy, sinking mood, and a feeling of "something's missing," especially those who are moving away from relying on junk food for dopamine hits but still need a boost. The ad states it "supports NAD+ production," which is described as the body's "cellular energy currency." This production helps "power metabolism, recovery, and real vitality." Key features include "Pure NMN, plus Resveratrol and Quercetin for better absorption." It explicitly states "No fillers. No junk." It promises "clean, lasting energy from the inside out." The ad suggests it's a "new daily ritual" and something to "give it something better" when "old rewards are gone" but the brain hasn't forgotten the dopamine hit. The product is presented as a science-backed solution for a new, healthier lifestyle. # Visual style The ad combines a polished, commercial aesthetic with elements that mimic native social media content. The editing features quick cuts between varied shots, jump cuts for transitions between problem-solution points, and smooth transitions for animated scientific visuals. High-end production quality is evident in the clear, well-lit shots, professional animations, and diverse locations. It aims for a "hybrid" feel, presenting scientific information clearly while also using relatable, lifestyle-oriented clips that could be found on social media. Recurring motifs include close-ups of food (both junk and healthy), animated brains and molecular structures, and red prohibition symbols to emphasize exclusion. The product bottle is consistently shown clearly and directly. The pacing is quick, with many cuts, especially in the first half (problem setup) and the scientific explanation section. It slows down slightly for individual lifestyle shots but generally maintains a fast rhythm. Cuts and text overlays are precisely timed with the voiceover, creating a cohesive and impactful narrative flow. Animated graphics are also synchronized with the scientific explanations. # Hooks Spoken: Sugar, salt, and fat are losing their power over us. Text overlay: Junk food isn't hitting like it used to 🍔 Visual: Overhead shot of six colorful, frosted donuts with sprinkles on a solid pink background. Top left donut is chocolate with multi-colored sprinkles. Top right is pink frosting with multi-colored sprinkles. Middle left is white frosting with multi-colored sprinkles. Middle right is chocolate with multi-colored sprinkles. Bottom left is white frosting with pink and white marshmallows/drizzle. Bottom right is white frosting with multi-colored sprinkles. Camera is static, overhead. / Extreme close-up, overhead shot of a pizza with mushrooms and melted cheese. The camera is static. / Inside a large, bustling fast-food restaurant or food court. People are blurred in the background. Red and black diagonal stripes with a red diagonal line across the frame are overlaid on the video. Camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling of "something's missing" despite trying healthy habits and realizing junk food no longer provides the desired reward. "Junk food isn't hitting like it used to" (00:00-00:06), "Low energy. Sinking mood. Like something's missing." (00:26-00:29), "Your brain still wants the dopamine hit, even if your taste buds don't." (00:29-00:32) # Value propositions - Junk food isn't hitting like it used to - GLP-1s are dimming the food noise, and cravings for hyper-palatable foods are losing their grip on our brains. - Rewiring how we make ourselves feel good. - Even these new healthy habits can leave us feeling flat. - Because your brain still wants the dopamine hit, even if your taste buds don't. That's where NMN can help. - It supports NAD+ production, which is your body's cellular energy currency. - Helping power metabolism, recovery, and real vitality. - It's not a sugar rush. It's clean, lasting energy from the inside out. - Pure NMN, plus resveratrol and quercetin for better absorption. No fillers. No junk. - Just science-backed support for your new lifestyle. - When the old rewards are gone, but your brain hasn't forgotten, give it something better. # Benefits - Powers metabolism - Powers recovery - Powers real vitality - Clean, lasting energy from the inside out - New daily ritual - Support for your new lifestyle # Features - Supports NAD+ production - Contains Pure NMN - Contains Resveratrol - Contains Quercetin - Better absorption - No fillers - No junk - Science-backed support # Call to action Tap below to get 20% off your first order. # Point of view - Brand 55% – The brand provides scientific explanations, product details, claims, and solutions. - Customer 30% – The customer POV is conveyed through relatable scenarios of struggling with low energy, dissatisfaction, and consuming the product. - External source 15% – News headlines and scientific concepts are used to validate broader trends and scientific backing. # Storyline - 00:00–00:05 The ad opens with various junk food items (donuts, pizza, fast food). A text overlay states "Junk food isn't hitting like it used to 🍔." The male voiceover explains that sugar, salt, and fat are losing their power. This sets up a problem: traditional sources of quick pleasure are becoming less effective, suggesting a shift in consumer behavior or physiology. The POV is external, reporting a general trend with a slightly ominous tone. - 00:05–00:06 News headlines about McDonald's declining sales are shown, reinforcing the previous statement with external validation. This substantiates the claim that junk food is indeed losing its appeal, creating a factual, almost journalistic tone. The POV is external source, using news articles to back the claim. - 00:06–00:08 A bottle of prescription pills (GLP-1s) is shown, followed by an exterior shot of a fast-food restaurant at night. The voiceover states "GLP-1s are dimming the food noise," implying these medications are a factor in the shift away from junk food cravings. This introduces a potential disruptor in the food consumption landscape, further solidifying the problem. The tone is informative and slightly medical. The POV is expert/brand, explaining a trend. - 00:08–00:11 People are seen eating fries and a burger, with the text "And cravings for hyper-palatable foods are losing their grip on our brains." This directly connects the GLP-1 discussion to the consumer experience, suggesting a change in brain chemistry. The visuals contrast with the idea of losing cravings, showing the appealing nature of these foods but implying their power is diminishing. The tone is informative and scientific. The POV is expert/brand, providing a scientific explanation for the trend. - 00:11–00:12 An animated visual of a brain with glowing neural connections appears, then a hand dips a fry into ketchup. The voiceover says, "We're not just cutting back on the junk food," accompanied by a red "no" symbol over a slice of pizza. This visually reinforces the shift away from junk food, linking it to neurological changes. The tone is authoritative and explanatory. The POV is brand, explaining the underlying mechanism. - 00:13–00:16 Animated neural networks are shown, followed by a person walking and spreading arms in a sunny, outdoor setting. The voiceover explains, "but rewiring how we make ourselves feel good." This suggests a positive change and a new, healthier way of achieving well-being. The visuals shift from internal scientific representation to an aspirational lifestyle. The tone is optimistic and empowering. The POV is brand, offering a hopeful perspective. - 00:16–00:18 A healthy-looking dish (cheese and tomato on bread) is shown. The voiceover states, "But if sugar, fat, and salt are no longer the fix," creating a rhetorical question. This acknowledges the positive shift but introduces a new problem: if junk food is out, what replaces its role in mental reward? The visual contrast with previous junk food reinforces the new healthy focus. The tone is contemplative. The POV is brand, acknowledging a new challenge. - 00:18–00:19 A woman looks pensive at a desk, rubbing her forehead, with the voiceover asking, "what's replacing it?" This visualizes the new problem – a feeling of dissatisfaction or lack despite healthy choices. The POV is customer, showing a relatable struggle. The tone is empathetic. - 00:19–00:23 A series of clips showing mindfulness, massage, and cold plunging. The voiceover lists these as "mindfulness, massages, and cold plunging for days," suggesting current trends in well-being. This demonstrates attempts at new feel-good activities, but the progression implies they might not be enough. The tone is slightly questioning. The POV is external, showcasing popular wellness trends. - 00:23–00:26 A person doing yoga/stretching, then a woman bundled in a blanket on a couch looking unwell. The voiceover says, "But even these new healthy habits can leave us feeling flat." This directly states the inadequacy of current wellness trends, deepening the problem. The visual contrast from active to lethargic emphasizes the "feeling flat" statement. The tone is sympathetic but firm about the problem. The POV is customer, showing relatable struggle. - 00:26–00:28 A man at a desk looking tired, and a woman rubbing her eyes. The voiceover lists symptoms: "Low energy. Sinking mood. Like something's missing." This articulates the specific pain points the target audience might be experiencing. The visuals reinforce these feelings of fatigue and mental low. The tone is empathetic. The POV is customer, illustrating internal states. - 00:28–00:31 Animated brain with glowing neural connections. The voiceover explains, "Because your brain still wants the dopamine hit," linking back to the earlier scientific explanation. This reveals the core physiological reason for the "something's missing" feeling, even after adopting healthy habits. The tone is explanatory and scientific. The POV is expert/brand, providing a scientific basis. - 00:31–00:32 A woman looking displeased at a healthy meal. The voiceover adds, "even if your taste buds don't." This highlights the disconnect between healthy eating and the brain's desire for reward, reinforcing the problem. The visual perfectly matches the spoken sentiment. The tone is understanding. The POV is customer, showing a common experience. - 00:32–00:34 A hand holding the "Bettervits NMN Complex" bottle. The voiceover declares, "That's where NMN can help." This introduces the product as the solution to the identified problem. The product is clearly shown, signaling its purpose. The tone is confident and problem-solving. The POV is brand, presenting the solution. - 00:34–00:39 Animated molecular structure, then cells, then particles flowing. The voiceover explains, "It supports NAD+ production, which is your body's cellular energy currency." This provides a scientific explanation for how the product works, building credibility. The visuals are abstract but illustrate the cellular level action. The tone is informative and scientific. The POV is expert/brand, detailing the mechanism. - 00:39–00:41 Animated human body diagram with glowing organs and veins. The voiceover continues, "Helping power metabolism, recovery, and real vitality." This explains the benefits stemming from NAD+ production, linking scientific action to tangible outcomes. The visuals become more relatable by showing the human body. The tone is benefit-oriented. The POV is expert/brand, explaining benefits. - 00:41–00:43 A woman sitting in grass, drinking from a mug, eyes closed, smiling. The voiceover concludes, "and real vitality." This visually represents the ultimate desired outcome and emotional benefit, showing a contented, vibrant individual. The tone is aspirational and positive. The POV is customer, showing desired outcome. - 00:43–00:45 A close-up of a fork breaking off a piece of a chocolate brownie. The voiceover states, "It's not a sugar rush." This directly addresses a potential misconception or comparison, emphasizing the product's unique, superior benefit. The visual implies indulging, but the voiceover reframes the desired sensation. The tone is clarifying. The POV is brand, differentiating. - 00:45–00:46 An animated pill floating against a red skeleton background, then glowing through the spine. The voiceover explains, "It's clean, lasting energy from the inside out." This reinforces the benefit, using a powerful visual metaphor for internal, systemic action. The tone is impactful and reassuring. The POV is expert/brand, illustrating core benefit. - 00:46–00:48 A woman holding the NMN Complex bottle, presenting it to the camera. The voiceover says, "Bettervits NMN Complex is your new daily ritual." This repositions the product as an integrated part of a healthy lifestyle. The POV is brand/creator, showcasing the product as a routine. - 00:48–00:49 The woman from the previous shot takes a capsule with a drink. This demonstrates the product's easy integration into a daily routine. The POV is customer, showing product use. - 00:49–00:52 Animated molecular structure (green), then fresh raspberries and blueberries. The voiceover details ingredients: "Pure NMN, plus Resveratrol and Quercetin." This provides specific ingredient information, enhancing credibility and transparency. The visual shift to natural ingredients supports the "pure" and "no junk" claims. The tone is informative. The POV is brand, detailing ingredients. - 00:52–00:53 Animated veins with glowing particles, representing absorption. The voiceover adds, "for better absorption." This highlights a key product advantage, implying superior efficacy. The visual reinforces the scientific benefit. The tone is functional. The POV is expert/brand, explaining efficacy. - 00:53–00:54 Red "no" symbol over sand/dirt. The voiceover states, "No fillers." This directly addresses a common concern about supplements, ensuring purity. The visual communicates exclusion. The tone is reassuring. The POV is brand, making a clear claim. - 00:54–00:55 Red "no" symbol over a pile of powder. The voiceover says, "No junk." This reinforces the purity message. The visual communicates exclusion. The tone is reassuring. The POV is brand, making a clear claim. - 00:55–00:56 The NMN Complex bottle with capsules spilled on a fuzzy blanket. The voiceover concludes, "Just science-backed support for your new lifestyle." This summarizes the product's core offering and positions it as a lifestyle enabler. The aesthetic is gentle and comforting. The tone is conclusive and reassuring. The POV is brand, summarizing the offering. - 00:56–00:58 A man running shirtless in a park. The voiceover asks, "When the old rewards are gone," revisiting the initial problem of junk food's diminished appeal. This brings the narrative full circle, reminding the viewer of the initial pain point. The visual is aspirational health. The tone is reflective. The POV is customer, showing desired lifestyle. - 00:58–00:59 A woman eating a healthy meal outdoors. The voiceover continues, "but your brain hasn't forgotten," emphasizing the lingering craving for dopamine. This highlights the brain's persistent need for reward. The visual is a healthy, enjoyable meal. The tone is empathetic. The POV is customer, showing the brain's desire. - 00:59–01:00 A hand holding a single NMN capsule. The voiceover advises, "give it something better." This directly offers the product as the superior solution. The visual focuses on the capsule. The tone is prescriptive. The POV is brand, offering the direct solution. - 01:00–01:03 A hand pouring multiple NMN capsules into the palm from the bottle. The voiceover says, "Give it NMN Complex from Bettervits." This explicitly names the product and brand as the answer. The visual emphasizes the quantity and ease of access. The tone is direct and promotional. The POV is brand, making a clear call to action. - 01:03–01:06 The NMN Complex bottle held by a hand, then a pop-up text overlay appears. The voiceover says, "Tap below to get 20% off your first order." This delivers a clear call to action and an offer. The visual holds the product steady while the offer appears. The tone is promotional and urgent. The POV is brand, providing a clear CTA.

# Ad summary This video ad addresses the evolving landscape of cravings and satisfaction, acknowledging the rise of GLP-1s and the feeling of 'flatness' or missing dopamine hits that can come with reduced cravings for hyper-palatable foods. It positions Bettervits NMN Complex as the solution for those seeking clean, lasting energy and renewed vitality by supporting NAD+ production. The ad features dynamic visuals contrasting unhealthy food with healthy habits, highlights scientific backing, and showcases product usage, concluding with a call to action and a discount offer. # Brand positioning Bettervits is presented as a science-backed health supplement brand that understands modern wellness challenges. It positions itself as a provider of foundational support for a 'new lifestyle' where traditional comfort foods no longer provide the same dopamine hit. The brand aims to occupy a space in the consumer's mind as a reliable source for 'clean, lasting energy' and 'real vitality' from the inside out, offering a sophisticated and effective alternative to the quick fixes of sugar, fat, and salt. Its positioning is functional, focusing on cellular energy currency and metabolism, while also tapping into the emotional need for sustained well-being and avoiding feelings of flatness or low mood. The brand implies it pushes against the norm of relying on unhealthy foods for comfort, instead offering a healthier, scientifically-driven approach. # Product The featured product is Bettervits NMN Complex, an NMN supplement designed to support healthy aging, energy metabolism, and overall health. It works by supporting NAD+ production, which is the body's cellular energy currency, thereby powering metabolism, recovery, and real vitality. The ad emphasizes that NMN Complex provides 'clean, lasting energy from the inside out,' contrasting it with a 'sugar rush.' It is intended for individuals who are experiencing reduced cravings for hyper-palatable foods (perhaps due to GLP-1 usage or healthier habits) but still seek a 'dopamine hit' or feel a sense of 'low energy, sinking mood' or 'something's missing.' Key features include 'pure NMN' combined with 'Resveratrol & Quercetin for better absorption,' and a guarantee of 'no fillers, no junk,' ensuring 'science-backed support.' The ad implicitly addresses the purchase barrier of skepticism around supplements by highlighting scientific terms like NAD+ and absorption, and explicitly stating its purity. It is presented as a 'new daily ritual' for supporting a new, healthier lifestyle. # Visual style The ad's overall aesthetic is a dynamic, fast-paced mix of polished commercial and high-quality UGC feel. It employs quick cuts and a rapid editing rhythm, with shots typically lasting 1-2 seconds, creating a sense of urgency and information density. The production quality is high-end, utilizing animated graphics for scientific concepts, professional-looking lifestyle shots, and some close-up product interactions. The visual style aims for a clean, modern, and aspirational feel, contrasting the problem (unhealthy food, feeling flat) with the solution (healthy habits, scientific support, vitality). There are recurring visual motifs like 'no' symbols to dismiss negative elements and animated brains/molecules to convey scientific concepts. The pacing is consistently fast throughout, with cuts often synchronized with the voiceover, enhancing the instructional and persuasive tone. The audio-visual sync is strong, with visual explanations appearing precisely when the corresponding concept is spoken. # Hooks Spoken: GLP-1s are cutting the cravings. / Fast food is taking the hit. Text overlay: FAST FOOD'S LOSING ITS GRIP ⚠️ Visual: 00:00-00:01 – Close-up shot of four orange prescription pill bottles lined up on a white surface, with labels reading 'JONATHAN DOE' and 'TAKE AS NEEDED.' The camera is stationary and slightly above, looking down at the bottles. / 00:01-00:01 – Close-up, slightly high-angle shot of a hand with neat, short fingernails and light skin tone picking up a slice of pepperoni pizza from a brown cardboard pizza box. The pizza is topped with pepperoni, meat crumbles, and cheese. The camera is stationary. / 00:01-00:02 – Close-up, slightly high-angle shot of a pile of golden french fries in a white paper container. A hand with a light skin tone picks up a fry. In the blurred background, a blurry burger in a bun is visible. The camera is stationary. / 00:02-00:03 – Low-angle shot on a vibrant green golf course. A golf club with a silver head hits a bright yellow golf ball. In the blurred background, a red flag and green trees are visible. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the feeling of 'flatness,' 'low energy,' 'sinking mood,' and 'like something's missing' when cravings for hyper-palatable foods (sugar, fat, salt) are diminished, even after adopting healthy habits. This is explicitly stated in the ad: "But if sugar, fat, and salt are no longer the fix, what's replacing it?" (00:15-00:17) and "But even these new healthy habits can leave us feeling flat. Low energy, sinking mood. Like something's missing." (00:21-00:27). The ad frames this as the brain still wanting a 'dopamine hit' even if taste buds don't, leading to a lingering dissatisfaction despite healthier choices. # Value propositions - science-backed support for your new lifestyle - new daily ritual # Benefits - clean, lasting energy from the inside out - helping power metabolism - recovery - real vitality # Features - supports NAD+ production - your body's cellular energy currency - pure NMN - Resveratrol & Quercetin for better absorption - no fillers - no junk # Call to action Tap below to get 20% off your first order. # Social proof - Standard Vogue, GQ, Living360, Glamour, The New York Times, Iew # Point of view - Brand 60% – The official voice of the brand delivers the voiceover, explaining the science and benefits of the product with an authoritative tone. - Customer 40% – Visuals feature various individuals experiencing the problem (eating fast food, feeling flat, pushing away healthy food) and then experiencing the solution (meditating, exercising, smiling while eating healthy, taking the supplement), portraying relatable situations and desired outcomes. # Storyline - 00:00–00:01 00:00-00:01 – The video opens with a close-up of several orange prescription pill bottles, each labeled 'JONATHAN DOE' and 'TAKE AS NEEDED.' This establishes a medical context, implying the use of prescription drugs. - 00:01–00:02 00:01-00:02 – A quick cut shows a hand taking a slice of pepperoni pizza from a box, followed by a shot of golden french fries being lifted. These visuals immediately introduce fast food as the subject. - 00:02–00:03 00:02-00:03 – A golf club hits a bright yellow golf ball on a green course towards a flag. This introduces a subtle contrast to the previous fast food imagery, hinting at active, outdoor pursuits. - 00:03–00:04 00:03-00:04 – The view returns to a close-up of capsules, some spilling from an orange prescription bottle, similar to the initial shot. The voiceover mentions 'GLP-1s,' directly linking the medication to changes in food cravings. - 00:04–00:06 00:04-00:06 – An exterior shot of a fast-food restaurant at night, illuminated with warm lights, implies that places once appealing are now less so. The voiceover states GLP-1s are 'dimming the food noise,' indicating a reduction in cravings for unhealthy foods. - 00:06–00:08 00:06-00:08 – Hands reach for large piles of french fries on white plates, next to a burger. This visual reinforces the concept of 'hyper-palatable foods' that are now losing their appeal, as stated in the voiceover. - 00:08–00:09 00:08-00:09 – A close-up of a downward-pointing white arrow against a red background filled with smaller red arrows visually represents the idea of cravings 'losing their grip on our brains.' The imagery is clear and impactful, signaling a decline. - 00:09–00:10 00:09-00:10 – A hand dips a french fry into ketchup. This illustrates the act of consuming junk food, which the voiceover clarifies is no longer the primary focus: 'We're not just cutting back on the junk food.' - 00:10–00:11 00:10-00:11 – A woman holds up a slice of pepperoni pizza, which is then covered by a large red 'no' symbol. This overtly symbolizes the rejection of junk food, visually echoing the voiceover's statement about rewiring how we seek feel-good sensations. - 00:11–00:13 00:11-00:13 – An animated graphic of neural pathways in the brain with glowing synapses indicates the process of 'rewiring how we make ourselves feel good.' This visual explains the neurological shift discussed by the voiceover. - 00:13–00:14 00:13-00:14 – A person with arms outstretched faces a bright sun over the ocean, embodying a feeling of freedom and natural well-being. This acts as a positive contrast to the previous reliance on junk food for happiness, setting up the question of what replaces those old habits. - 00:14–00:15 00:14-00:15 – A close-up of a cheesy, green-pepper topped dish in a diner. This, along with the previous shot, emphasizes that even if sugar, fat, and salt are no longer the 'fix,' something still needs to replace that dopamine hit. - 00:15–00:16 00:15-00:16 – A black-and-white shot of a woman eating a burger, with a red strike-through, reinforces the idea that these foods are no longer the solution, posing the question: 'what's replacing it?' - 00:16–00:17 00:16-00:17 – A woman with a concerned expression rests her head on her hand at a desk. This shot depicts the feeling of confusion or frustration when old coping mechanisms (like junk food) are gone, but a new solution isn't found. - 00:17–00:18 00:17-00:18 – A woman meditates on a cushion, a serene image of mindfulness. The voiceover lists positive alternatives: 'mindfulness, massages, and cold plunging for days,' acknowledging healthy habits. - 00:18–00:21 00:18-00:21 – This sequence includes a woman receiving a head massage and a hand lowering a clear bag of ice into a bathtub. These visuals illustrate the 'massages' and 'cold plunging' mentioned, continuing to show healthier but perhaps insufficient alternatives. - 00:21–00:23 00:21-00:23 – A man stretches in a room with a mirror. This shows another healthy habit, but the voiceover quickly introduces the problem: 'But even these new healthy habits can leave us feeling flat.' - 00:23–00:24 00:23-00:24 – A woman wrapped in a blanket sits on a couch, looking unwell or low energy. This visual directly embodies the 'feeling flat,' 'low energy,' and 'sinking mood' described by the voiceover, portraying the continued struggle despite healthy habits. - 00:24–00:26 00:24-00:26 – A man at a desk with folded hands, looking contemplative or tired. This adds another visual example of someone experiencing the symptoms of feeling 'flat,' with the voiceover adding 'sinking mood' and 'like something's missing.' - 00:26–00:27 00:26-00:27 – A woman rubs her temples, indicating stress or a headache, further illustrating the 'something's missing' feeling. This shot reinforces the problem, setting the stage for the product as the solution. - 00:27–00:29 00:27-00:29 – An animated brain graphic with bright, active neural pathways re-appears, this time with the voiceover explaining: 'Because your brain still wants the dopamine hit.' This clarifies *why* people feel flat – the brain still seeks reward. - 00:29–00:30 00:29-00:30 – A woman looks disgusted at a bowl of food, pushing it away with a fork. This visually demonstrates that while taste buds may not want junk food, the brain's desire for a 'dopamine hit' remains, making healthier alternatives unappealing. This emphasizes the core problem the product aims to solve. - 00:30–00:31 00:30-00:31 – A hand holds up a bottle of Bettervits NMN Complex. This is the explicit introduction of the product, positioned as the answer to the previously outlined problems: 'That's where NMN can help.' - 00:31–00:33 00:31-00:33 – An animated molecular structure appears, subtly morphing and moving in a bright, clean environment. The voiceover states it 'supports NAD+ production,' beginning the scientific explanation of how the product works. - 00:33–00:35 00:33-00:35 – A close-up of animated cells with energy particles flowing into them. This visual represents NAD+ as 'your body's cellular energy currency,' making the scientific concept accessible and visually impactful. - 00:35–00:38 00:35-00:38 – A blue wireframe human body is shown, then a detailed animation of internal organs and blood vessels with energy flowing through them. This illustrates NMN's benefits: 'Helping power metabolism, recovery, and real vitality,' connecting the cellular process to tangible body-wide improvements. - 00:38–00:40 00:38-00:40 – A woman sits in a sunny park, closing her eyes and smiling while holding a drink, embodying 'real vitality.' This provides a relatable, aspirational outcome of using the product. - 00:40–00:41 00:40-00:41 – A close-up of a chocolate brownie being eaten with a fork. This, contrasted with the earlier junk food, implies that one can still enjoy treats, but NMN provides 'clean, lasting energy' rather than a 'sugar rush.' - 00:41–00:43 00:41-00:43 – An animated white capsule floats against a red skeletal background, which then glows with energy flowing through it. This powerful visual metaphor represents the NMN capsule providing 'clean, lasting energy from the inside out,' explaining the product's internal effect. - 00:43–00:44 00:43-00:44 – A hand holds up the Bettervits NMN Complex bottle, reintroducing the product. The voiceover explicitly states: 'Bettervits NMN Complex is your new daily ritual,' positioning it as a consistent, beneficial habit. - 00:44–00:46 00:44-00:46 – A woman takes an NMN capsule with a drink. This demonstrates the simple act of consumption, making the 'new daily ritual' tangible and easy to visualize. - 00:46–00:47 00:46-00:47 – An animated molecular structure, similar to before, but now green, reinforces the scientific aspect of 'pure NMN.' - 00:47–00:49 00:47-00:49 – Baskets of fresh raspberries and blueberries are shown. This visually highlights the additional ingredients: 'plus Resveratrol and Quercetin,' implying natural, beneficial components and their role in 'better absorption.' - 00:49–00:50 00:49-00:50 – An animated graphic of a glowing path moving through internal body structures. This illustrates 'better absorption' of the ingredients, making the scientific claim visually understandable. - 00:50–00:51 00:50-00:51 – A red 'no' symbol appears over a blurry, brown, powdery substance, followed by another 'no' symbol over a pile of white powder. These visuals emphatically convey 'no fillers, no junk,' addressing purity concerns and reinforcing product quality. - 00:51–00:53 00:51-00:53 – The Bettervits NMN Complex bottle is placed on a fluffy white surface next to scattered capsules. This shot reinforces the product's presence and purity, concluding with 'Just science-backed support for your new lifestyle.' - 00:53–00:54 00:53-00:54 – A shirtless man runs down a treelined path, symbolizing the active, healthy 'new lifestyle' that the product supports. - 00:54–00:55 00:54-00:55 – A hand places an empty plate on a clean white counter, implying a shift away from overindulgence or unhealthy eating habits. This sets the stage for the final call to action by acknowledging the void left by 'old rewards.' - 00:55–00:57 00:55-00:57 – A woman at an outdoor table eats a healthy meal and smiles, looking directly at the camera. This portrays the satisfaction of healthy eating, while the voiceover acknowledges: 'When the old rewards are gone, but your brain hasn't forgotten.' It bridges the gap between old desires and new, healthy solutions. - 00:57–00:58 00:57-00:58 – A hand holds a single NMN capsule. The voiceover instructs: 'give it something better,' directly linking the product as the superior alternative for the brain's 'dopamine hit.' - 00:58–00:59 00:58-00:59 – A hand pours NMN capsules from the bottle into an open palm. This is a final, clear product shot, with the voiceover concluding: 'Give it NMN Complex from Bettervits.' - 00:59–01:04 00:59-01:04 – The Bettervits NMN Complex bottle is held up by a hand. A text overlay appears with a call to action and offer, alongside logos of various publications. This final sequence drives conversion, reinforcing brand recognition and providing an incentive.