How Auri Nutrition Advertises on Meta

# Ad summary This ad features a mother in her car reviewing Auri Super Mushroom Daily Gummies. She humorously recounts a phone call from her child’s school regarding the gummies and emphasizes their benefits such as focus, calm, energy, and essential nutrients. The ad aims to persuade viewers with social proof and a money-back guarantee, positioning the gummies as a worth-trying solution for picky eaters or kids struggling to focus. # Brand positioning Auri is presented as a health and wellness brand focused on providing nutritional supplements for children, specifically through gummy form. The brand positions itself as a provider of functional, science-backed nutrition, emphasizing natural ingredients and bioavailability. It aims to offer parents an alternative to synthetic vitamins by providing gummies that not only taste good, but also deliver essential nutrients that the body can readily absorb. The brand aims to occupy a space in the market where health meets convenience and enjoyment, pushing against the norms of traditional, less palatable vitamins. # Product Auri Super Mushroom Daily Gummies for kids are functional mushroom gummies designed to support focus, calm, immunity, and energy. The gummies are watermelon-flavored, contain 4 grams of sugar, and are marketed as an alternative to synthetic vitamins. They include lion’s mane for focus, reishi for calm, and chaga and turkey tail for immunity, as well as cordyceps for energy. The gummies contain nine essential nutrients in bioavailable forms that are easily recognized and absorbed by the body. The product is pediatrician-reviewed and third-party tested, and addresses potential purchase barriers by offering a 60-day money-back guarantee if the child won’t eat them. It is presented as a tasty way to give kids the vitamins and nutrients they need without the sugar rush. # Visual style The ad is shot in a casual, UGC style, using natural light and handheld camera work. The production quality is simple, giving it an authentic feel. Editing includes quick cuts, particularly when displaying product information or graphics, timed to coincide with the voiceover. # Hooks Spoken: Female 1: The phone call I got from that school, I've never had to explain myself so fast in my life. Text overlay: The phone call / The school called about the mushrooms... now I have to explain😬 Visual: 00:00–00:04: A medium close-up shot features a fair-skinned woman with light brown hair, wearing a black tank top and clear glasses, sitting in a car. The background shows a wintery scene with bare trees and a pile of wood. # Funnel stage Middle of funnel (Consideration) # Pain points Parents struggle to find healthy vitamins that their kids will actually take. This is clearly implied when the narrator notes the following in the ad: "He asks for them every single morning, like he reminds me, that has never happened with any vitamin ever." # Value propositions - Functional mushroom gummies provide a tasty way to support focus, calm, immunity, and energy in kids. - Nutrients in bioavailable forms ensure that kids' bodies can effectively recognize and absorb the vitamins and minerals. - The gummies are pediatrician-reviewed and third-party tested, providing parents with confidence in the product's safety and effectiveness. - Taste guarantee with a full refund policy reduces the risk for parents of picky eaters. # Benefits - Supports focus, calm, immunity, and energy - Nutrients that the body recognizes and absorbs - Great taste that kids enjoy - Calmer without being drowsy - Cellular energy production, not a sugar rush # Features - Functional mushroom gummies for kids - Lion’s mane for focus - Reishi for calm - Chaga and turkey tail for immunity - Cordyceps for energy - Nine essential nutrients in bioavailable forms - Watermelon flavor - 4 grams of sugar, less than half an apple - Pediatrician-reviewed - Third-party tested # Call to action Links here # Social proof - “His teacher literally noticed a difference and that’s why she called me.” – Female 1 (Customer) - Pediatrician-reviewed # Point of view - Customer 100% – The entire ad is delivered from the perspective of a mother talking about the positive effect that Auri's products have had on her child. # Storyline - 00:00–00:04 The ad opens with a woman in her car setting up the context for the product: a school calling about mushrooms. - 00:04–00:07 She introduces Auri Super Mushroom Daily Gummies for kids, emphasizing that these are functional mushroom gummies made specifically for kids. - 00:07–00:12 She lists the key ingredients and their benefits: lion’s mane for focus, reishi for calm, chaga and turkey tail for immunity, and cordyceps for energy. The benefits are shown as text overlays as she lists them. - 00:12–00:16 She explains that these are the only kid's gummies that she could find with all five mushrooms and nine essential nutrients in bioavailable forms. - 00:16–00:19 She clarifies that their body recognizes and absorbs the gummies nutrients, not the synthetic stuff that just gets peed out. - 00:19–00:22 She points out that the gummies contain 4 grams of sugar, less than half an apple, and have a watermelon flavor. - 00:22–00:26 She mentions that her son literally thinks it's candy and that it's working a little too well. - 00:26–00:31 She shares that her son asks for the gummies every single morning, which has never happened with any other vitamin. - 00:31–00:37 The ad transitions to a description of the science behind the gummies. She explains that lion’s mane supports nerve growth factor, helping the brain form new neural connections for learning and memory. She uses text overlays to visually represent each point. - 00:37–00:43 She notes the research behind it and points out how it helped her son do better on a test. - 00:43–00:49 She notes reishi also has triterpenes that help modulate stress response, so her son is calmer without being drowsy. - 00:49–00:52 She adds that cordyceps supports cellular energy production, which is not a sugar rush. - 00:52–01:00 The ad transitions to her final thoughts on the gummies. She explains, while she's not going to say that these are magic, she has noticed the difference in her son, and the teacher has noticed it too, which prompted her to call. - 01:00–01:05 The ad ends with the speaker summarizing the additional qualities of the gummies: they are pediatrician-reviewed, third-party tested, and taste guaranteed with a full refund policy. - 01:05–01:12 She recommends the gummies for picky eaters or kids who struggle to focus, and ends with a reminder that her viewers should not tell her kids' teacher about the mushrooms. - 01:12–01:16 The ad closes with a product shot.

# Ad summary The ad features a woman with glasses talking about functional mushrooms and their benefits. She explains which mushrooms are good for certain functions of the body. The ad also has a man making a funny comment on the conversation. # Brand positioning Auri is presented as a brand that prioritizes clinically proven, natural wellness solutions to support cognitive performance and overall mental clarity. The brand aims to occupy a space in the consumer's mind as a provider of nutritional support during high-stress periods, by providing functional mushroom supplements. Auri emphasizes the importance of precise dosage and therapeutic strength, as well as clinically proven results, to assure customers of the product's efficacy. The brand is promoted to be pushing against the norm of unreliable or untested supplements in the market. # Product Auri Super Mushroom Daily Gummies are functional mushroom supplements designed to provide meaningful nutritional support, especially during high-stress periods. The gummies include a blend of 12 functional mushrooms, including Lion's Mane, Reishi, and Cordyceps, each supporting different functions such as nerve growth factor, cortisol regulation, and cellular energy. Auri Gummies contain a 10:1 ratio, claimed to be the perfect therapeutic strength for a daily supplement. Benefits include focus, energy, mood, and immunity. These gummies are for individuals seeking a convenient, daily supplement to support brain function and overall well-being, especially those experiencing brain fog or high stress. # Visual style The ad has a UGC feel with a combination of expert testimonial and direct address. The editing is moderately paced with cuts timed to the rhythm of the voiceover. The visuals are generally clear and well-lit, giving the ad a professional but approachable vibe. # Hooks Spoken: 00:00–00:01 Lion's main supports NGF, Text overlay: 00:00–00:05 Functional mushrooms for brain fog?! 🍄 / 00:00–00:01 Lion's Mane / 00:00–00:39 UP TO 45% OFF Visual: 00:00–00:02 The foreground shows the top half of a woman with light skin, light brown hair and glasses talking. She is wearing a black blazer and a gold necklace. She is seated in front of a microphone. The background is a bookshelf with books, and a white wall. / 00:00–00:01 The foreground shows a white mushroom with icicle-like features growing on a log. The background is a forest, and the lighting is natural. / 00:01–00:02 The foreground shows a blue and white graphic of the nerve growth factor. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that brain fog and stress are frustrating problems that many people experience, and that natural solutions are needed. # Value propositions - Stack 12 of these together at a real dose and you're giving the brain meaningful nutritional support during high stress periods - That's the perfect therapeutic strength for a daily supplement - I personally use Auri daily gummies, 12 functional mushrooms - They give you a 60 day money back guarantee, so I knew they had something that really worked # Benefits - Helps the body regulate cortisol response - Supports cellular energy - More precise dosage - Perfect therapeutic strength - Meaningful nutritional support during high stress periods # Features - 12 functional mushrooms - 10:1 ratio # Call to action Shop Daily Gummies # Social proof - I personally use Auri daily gummies, 12 functional mushrooms – Woman 1 (Expert) - They give you a 60 day money back guarantee, so I knew they had something that really worked. – Woman 1 (Expert) # Point of view - Expert 80% – The ad is told from the perspective of an expert talking about the benefits of functional mushrooms. - Customer 5% – The man provides the perspective of a customer who is reacting to the mushroom information. - Brand 15% – The ad ends by explicitly showing the brand name and product with an offer. # Storyline - 00:00–00:05 The woman begins by explaining Lion's Mane supports nerve growth factor, the signal that tells your brain to grow and maintain healthy neurons. The intent is to introduce the specific functional benefits of mushrooms for brain health. - 00:05–00:09 The woman explains Reishi helps the body regulate cortisol response, and Cordyceps supports cellular energy. The intent is to highlight the specific functional benefits of different types of mushrooms. - 00:09–00:14 The woman notes that stacking 12 functional mushrooms together at a real dose can provide meaningful nutritional support during high-stress periods. She presents her point of view about the best way to obtain a concentrated blend of mushroom for maximum health benefits. - 00:14–00:15 The man expresses that having all 12 functional mushrooms seems "incredible" to him. The man's perspective provides a positive reaction to the idea of using functional mushrooms. - 00:17–00:22 The woman laughs and notes that supplements are the next best option to consuming real mushrooms. She explains the importance of a precise dosage to get the therapeutic strength. - 00:22–00:25 The woman recommends looking for a 10:1 ratio in a daily supplement as it provides the perfect therapeutic strength. She conveys her authority as an expert in nutritional health. - 00:26–00:31 The woman states that clinical trials for supplements are a must, and introduces the Auri Super Mushroom Daily Gummies as her personal choice. The intent is to build trust and credibility by recommending her brand as an expert. - 00:31–00:34 The woman states that the gummies have a 60-day money-back guarantee. The intent is to remove purchase barriers. - 00:34–00:35 The woman states she knows they have something that works. The intent is to build trust and credibility by expressing belief in the brand.

# Ad summary This ad promotes Auri Super Mushroom Daily Gummies. The presenter explains the benefits of consuming functional mushrooms, specifically to improve brain function and decrease brain fog, and highlights the benefits of taking Auri gummies. She shares that they contain 12 functional mushrooms and emphasizes that the gummies have a 10:1 ratio, which offers the perfect therapeutic strength for a daily supplement. She cites clinical trials as a must and shares that Auri Daily Gummies offers a 60-day money-back guarantee. # Brand positioning Auri Nutrition is presented as a brand offering high-quality supplements made with functional mushrooms. The brand emphasizes scientific validation and efficacy, as it highlights the fact that their products undergo clinical trials. The brand is positioning itself as a provider of convenient and effective wellness solutions for individuals seeking to enhance their cognitive function and overall health during periods of high stress. It differentiates itself by offering a precise dosage with a 10:1 ratio of 12 different functional mushrooms in gummy format, combining convenience with targeted nutritional support. # Product Auri Super Mushroom Daily Gummies are dietary supplements designed to support brain function, focus, energy, and mood. The gummies contain a blend of 12 functional mushrooms, including Lion's Mane, Reishi, and Cordyceps, at a 10:1 ratio of fruiting body. They come in a wild raspberry flavor, and the packaging highlights 3,000mg of functional mushrooms per serving. The gummies are promoted as a convenient way to obtain a precise dosage of these mushrooms, and they are presented as a solution to brain fog and nutritional support during high stress periods. A 60-day money-back guarantee addresses any risk associated with purchase. # Visual style The ad's aesthetic is a mix of studio-recorded clips and more casual outdoor shots, creating a hybrid feel. The editing style incorporates both quick cuts and static shots, maintaining a consistent rhythm throughout. The overall impression is polished yet approachable, suggesting a blend of scientific credibility and relatable personal experience. The pacing is moderate, with cuts timed to emphasize key information and maintain viewer engagement. # Hooks Spoken: Female 1: Lion's Mane supports NGF, nerve growth factor, which is essentially the signal that tells your brain to grow and maintain healthy neurons. Text overlay: Functional mushrooms for brain fog?!🍄 / Lion's Mane / Nerve Growth Factor / which is essentially / the signal / to grow / healthy neurons Visual: 00:00–00:01 The top of the screen shows a woman with shoulder-length brown hair, wearing glasses, a black top, and gold necklaces. She is sitting in a chair with a microphone in front of her, with a bookshelf in the background. The bottom half of the screen shows a close up of a Lion's Mane mushroom on a tree. / 00:01–00:02 The top of the screen shows a woman with shoulder-length brown hair, wearing glasses, a black top, and gold necklaces. She is sitting in a chair with a microphone in front of her, with a bookshelf in the background. The bottom half of the screen shows a diagram of a brain cell with yellow and white lines. / 00:02–00:03 The top half of the screen shows a woman with shoulder-length brown hair, wearing glasses, a black top, and gold necklaces. She is sitting in a chair with a microphone in front of her, with a bookshelf in the background. The bottom half of the screen shows a block of highlighted text on a document. / 00:03–00:04 The top half of the screen shows a woman with shoulder-length brown hair, wearing glasses, a black top, and gold necklaces. She is sitting in a chair with a microphone in front of her, with a bookshelf in the background. The bottom half of the screen shows a block of highlighted text on a document. / 00:04–00:05 The top half of the screen shows a woman with shoulder-length brown hair, wearing glasses, a black top, and gold necklaces. She is sitting in a chair with a microphone in front of her, with a bookshelf in the background. The bottom half of the screen shows a block of highlighted text on a document. # Funnel stage Consideration # Pain points The ad addresses the frustration of brain fog, especially during high-stress periods. This is signaled through the opening question, "Functional mushrooms for brain fog?!" which directly speaks to individuals experiencing cognitive difficulties. # Value propositions - The gummies are formulated with a 10:1 ratio which ensures users receive the optimal therapeutic strength in each dose. - Contains 12 functional mushrooms, offering a comprehensive blend of nutrients in each gummy to support overall cognitive health. # Benefits - Meaningful nutritional support during high stress periods - Perfect therapeutic strength for a daily supplement # Features - 12 functional mushrooms - 10:1 ratio of fruiting body # Call to action SHOP NOW # Social proof - I personally use Auri daily gummies – Female 1 (Expert) # Point of view - Expert 85% – The speaker is positioned as knowledgeable about functional mushrooms and their benefits. - Customer 10% – The speaker is presented as a user of Auri daily gummies. - Brand 5% – Official brand messaging appears at the end of the video, highlighting the offer and CTA. # Storyline - 00:00–00:01 The ad begins with a split screen of a woman speaking and an image of a Lion's Mane mushroom. - 00:01–00:05 The woman states that Lion's Mane supports nerve growth factor (NGF). She explains the importance of NGF for brain health. - 00:05–00:08 The ad continues to show the speaker along with photos of reishi and cordyceps mushrooms. She says reishi helps the body regulate cortisol response and cordyceps supports cellular energy. - 00:09–00:13 The speaker explains that stacking 12 functional mushrooms provides the brain with meaningful nutritional support during high-stress periods. - 00:13–00:15 A man agrees that this is "incredible." - 00:15–00:21 The speaker laughs with the man and explains that supplements are the next best option because they provide a more precise dosage. - 00:21–00:25 The speaker states that you should look for a 10:1 ratio to get the perfect therapeutic strength for a daily supplement. - 00:25–00:28 The speaker shares that clinical trials are a must and shows a web page with clinical information for Auri. - 00:28–00:30 The woman mentions she personally uses Auri Daily Gummies. - 00:30–00:35 The speaker explains that Auri Daily Gummies contain 12 functional mushrooms and come with a 60-day money-back guarantee, so they have something that really works.

# Ad summary This ad promotes Auri Super Mushroom Daily Gummies for Kids, featuring a mom explaining the benefits of the five functional mushrooms and nine essential nutrients included in the gummies. She emphasizes the product's natural approach to supporting children's calm and focus without overriding their system. She mentions the watermelon flavor and her child enjoys the gummies. The ad also highlights the absence of melatonin and synthetic folic acid, plus the fact that it is pediatrician-reviewed, third-party tested and has a taste guarantee. # Brand positioning Auri is presented as a provider of premium mushroom supplements for children. The brand emphasizes natural and holistic wellness, focusing on supporting the body's natural abilities rather than overriding them. Auri is positioned as a health-conscious brand that avoids synthetic ingredients and formulates its products with essential nutrients. Auri aims to occupy a space in the consumer's mind as a trusted provider of supplements. # Product The advertised product is Auri Super Mushroom Daily Gummies for Kids, a dietary supplement designed to support children's minds and bodies. The gummies contain five functional mushrooms: Lion's Mane for brain support, Reishi for relaxation, Chaga and Turkey Tail for immune support, and Cordyceps for cellular energy. They also include nine essential nutrients in bioavailable form, meaning the body can easily absorb them. The gummies are watermelon-flavored, pediatrician-reviewed, and third-party tested, with a kid-approved taste. The product addresses parents who want to provide their children with natural supplements that support calm, focus, and immune function. # Visual style The ad has a polished UGC style with a clean aesthetic. The editing consists of quick cuts between shots, with a consistent pacing throughout the video. The production quality is high, with good lighting and clear visuals. Visuals are synced with the audio. # Hooks Spoken: Female 1: And I kept seeing this mushroom come up, Reishi. Text overlay: UP TO 45% OFF (Banner across the top and bottom of the video) Visual: 00:00–00:01 A close-up shot of a woman with long wavy brown hair and neutral makeup, speaking directly to the camera. She is wearing a white shirt. The background is a bright white wall with faint lighting. # Funnel stage Consideration # Pain points The ad highlights the challenge of finding a vitamin that supports children's calm and focus without synthetic ingredients, especially one that kids will willingly take. # Value propositions - Naturally support their system with 5 mushrooms and 9 essential nutrients - Get essential nutrients in bioavailable form so that their body actually absorbs them instead of synthetic supplements - Give your child a vitamin that they enjoy with 4 grams of sugar and watermelon flavor - This product is pediatrician-reviewed, third-party tested and taste guaranteed, giving you peace of mind about your child's health # Benefits - Supports relaxation - Modulates the stress response - Supports body's natural ability to calm down - Promotes focus and healthy brain function - Supports immune system - Cellular energy, not a stimulant actual energy production at the cellular level # Features - Five functional mushrooms - Nine essential nutrients - Reishi to promote calm - Lion's Mane which has compounds that support nerve growth factors to promote focus and healthy brain function - Chaga and Turkey Tail for immune support - Cordyceps support cellular energy - Bioavailable form - Watermelon flavor - Pediatrician reviewed - Third-party tested - Taste guarantee # Call to action Link's here # Social proof - "My kid actually asks for them now, which has literally never happened with any vitamin" – Female 1 (Customer) - "He says he feels more calm, that's his word, not mine" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a customer sharing her personal experience and opinions. # Storyline - 00:00–00:04 The ad begins with the speaker introducing the topic of reishi mushrooms and their centuries-old use for relaxation. She intends to intrigue viewers with the concept of mushrooms supporting relaxation and set the stage for the product introduction. The perspective is from the speaker, presented as a mother who has researched natural remedies. The tone is informative and slightly curious. - 00:04–00:16 The speaker elaborates on the benefits of Reishi, highlighting the presence of triterpenes that modulate the stress response and support the body's natural ability to calm down without forcing sedation. She establishes Reishi as a natural alternative to synthetic sedatives. The perspective is from the speaker. The tone is educational and reassuring. - 00:16–00:25 The speaker introduces Auri Gummies, emphasizing their unique formulation with five functional mushrooms, including Reishi for calm and Lion's Mane for focus and healthy brain function. She positions Auri Gummies as a comprehensive solution. The perspective is from the speaker as a user of the product. The tone is enthusiastic and informative. - 00:25–00:36 The speaker continues listing the benefits, including Chaga and Turkey Tail for immune support and Cordyceps for cellular energy, emphasizing the gummies' comprehensive approach. She aims to build credibility. The perspective remains from the speaker. The tone is informative. - 00:36–00:47 The speaker points out nine essential nutrients in the gummies are in bioavailable form, emphasizing the body's ability to absorb them effectively. She contrasts this with synthetic alternatives. The perspective is from the speaker. The tone is informative. - 00:47–00:50 She explains that she looked for a supplement containing all five mushrooms and couldn't find one other than Auri. The perspective is from the speaker. The tone is conversational and relatable. - 00:50–00:53 The speaker highlights the gummies' low sugar content and watermelon flavor. The perspective is from the speaker, as a customer. The tone is reassuring and friendly. - 00:53–01:02 The speaker shares her personal experience of her child enjoying the gummies and their positive effects on his behavior. She presents the personal anecdote as a proof point. The perspective shifts to the speaker as a mother. The tone is relatable and testimonial-like. - 01:03–01:07 The speaker highlights the gummies' positive effects on her child's anxiety before football matches, noting that he feels more calm (his word). She reinforces the product's benefits for children's emotional well-being. The perspective is from the speaker, as a mother. The tone is reassuring. - 01:07–01:11 The speaker reveals she no longer uses melatonin, preferring to support the system naturally. She reinforces the natural approach as an alternative. The perspective is from the speaker. The tone is direct and persuasive. - 01:11–01:15 The speaker lists key features like pediatrician reviewed, third-party tested, and a taste guarantee. This aims to instill trust. The perspective is from the speaker. The tone is reassuring. - 01:15–01:16 The ad concludes with a money back guarantee and a direct call to action with an arrow pointing towards the link. This prompts immediate action. The perspective is from the speaker. The tone is direct and action-oriented.

# Ad summary A woman shows the effects of taking Auri Super Mushroom Focus Gummies. She promotes the focus and motivation she gets from the product. # Brand positioning Auri is presented as a modern nutritional supplement brand specializing in mushroom-based gummy products designed to enhance focus, energy, and concentration. The brand's positioning is functional, offering a simple and effective solution for individuals seeking improved mental clarity and productivity. It aligns with a lifestyle of active productivity and wellness, suggesting that Auri gummies can help consumers achieve their goals by enabling more focused and energetic days. The brand pushes against the norm of traditional caffeine-based or synthetic supplements, offering a natural, mushroom-derived alternative for consumers concerned about brain fog and lack of motivation. # Product Auri Super Mushroom Focus Gummies are dietary supplements designed to enhance mental clarity, concentration, and energy levels. The gummies feature a blend of Lion's Mane, Alpha GPC, and Rhodiola. They are targeted towards individuals who experience challenges with concentration, focus, and brain fog, offering a solution to improve productivity and motivation. The ad highlights that these gummies provide enough motivation and concentration to power through tasks without stopping, enabling users to complete extensive cleaning sprees and other activities. The ad addresses the pain point of mental fatigue by positioning the gummies as a way to combat brain fog and enhance overall cognitive function. # Visual style The ad has a casual, UGC style with quick cuts to different locations and activities. The editing rhythm is fast-paced to match the energy level being described, with a cuts-per-minute rate of approximately 30. The production quality suggests a hybrid approach with some polished elements. # Hooks Spoken: Female 1: I'm pretty sure I can open up a professional cleaning service after taking these gummies. Text overlay: POV: the gummies have hit🍄 / SPRING SALE SPRING SALE SPRING SALE SPRING SALE / UP TO 45% OFF UP TO 45% OFF UP TO 45% OFF / I'm pretty sure / professional cleaning service / after taking these gummies Visual: 00:00–00:03 The shot features a woman with long, dark hair standing indoors and looking up and to the side. She wears a maroon sweatshirt with a silver zipper. In the background is a white hallway with doors. # Funnel stage Consideration # Pain points The central pain point is struggling with concentration, focus, and brain fog, which is explicitly mentioned by the woman in the ad. # Value propositions - The Auri Super Mushroom Focus Gummies help provide motivation and concentration for power-hour cleaning sprees. # Benefits - Motivation - Concentration - Helps with concentration - Helps with focus - Helps with brain fog # Features - Lion's Mane - Alpha GPC - Rhodiola # Call to action Shop Focus Gummies # Social proof - The ad features a customer testifying to the effectiveness of the gummies, implying firsthand use by stating: "I'm pretty sure I can open up a professional cleaning service after taking these gummies" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented through the POV of a customer of the brand. # Storyline - 00:00–00:03 The ad opens with a woman stating she can open a cleaning service after taking these gummies. - 00:03–00:08 She confirms the gummies have taken effect, then claims to have been doing power-hour cleaning sprees ever since. - 00:08–00:11 She then sets a kitchen timer for ten minutes. - 00:11–00:15 She eats the gummies, saying they give her so much motivation and concentration. - 00:15–00:21 The woman states she has not sat down once since taking them, claiming to have knocked out the kids' rooms, the kitchen, and the kids' bathroom. - 00:21–00:25 She poses the question of whether the viewer struggles with concentration, focus, and brain fog. - 00:25–00:29 The ad ends with a shot of the product with a limited time offer and a call to action to shop focus gummies.

# Ad summary This ad features a woman talking about how she used to be tired until she started taking Auri Daily Mushroom Gummies. She goes on to demo the product and show how she incorporates it into her day to day. # Brand positioning Auri is presented as a brand offering mushroom gummies that improve energy and baseline mood. The ad highlights that this product is something that can improve your life when you've tried the typical things (better sleep, more water, less caffeine) and nothing works. This positions the brand as a solution for people who feel unusually tired and want an alternative to caffeine or other stimulants. The tone is casual and relatable, suggesting a brand that understands the struggles of daily fatigue. # Product Auri Daily Mushroom Gummies are presented as a dietary supplement designed to improve energy levels and mood. The ad emphasizes that these gummies are for individuals who experience constant tiredness and have not found relief through conventional methods such as improved sleep, hydration, or reduced caffeine intake. The gummies are highlighted as a solution to help people feel more even, balanced, and like themselves again. The ad implies that the gummies address the root cause of fatigue rather than just masking the symptoms, and that taking them feels subtle but effective. # Visual style The ad has a casual, UGC-style aesthetic with selfie-mode shots and natural lighting. The editing style features quick cuts between different settings while maintaining a conversational tone. The production quality feels authentic and relatable, aligning with a typical user-generated content format. # Hooks Spoken: 00:17–00:23 Female 1: I used to think that I was just a tired person, like this is just who I am now. Text overlay: I used to think I was just a tired person. / Like this is just who I am now. / Hit a wall every afternoon. / Couldn't stay focused. / Kept forgetting things. / Snapping at people for no real reason. / I tried better sleep. More water. Less caffeine. / Nothing actually worked. / Then I started taking / Auri Daily Mushroom Gummies. / It didn't jolt me or anything. / It just felt like my baseline went up. / More even. More like myself. / Turns out I wasn't just tired. / I was running on empty without the right support. / If you feel off and can't figure out why, might be worth trying. Visual: 00:00–00:15: A static shot of a block of light gray text against a textured white background. The background appears to be a bathroom wall with square tiles. The light is slightly diffused, creating soft shadows around the edges of the text. The text appears to be a long personal message. / 00:15–00:17: A close-up shot of a woman's hand holding a matte black bottle of "Auri Daily Mushroom Gummies." Steam or vapor passes from left to right across the frame, partially obscuring the bottle. The background is a textured white wall, and the lighting is soft. / 00:17–00:23: A woman sits in the driver's seat of a car. She has fair skin and brown hair, wearing a black zip-up and silver hoops. She is looking directly into the camera, talking casually with a slight smile. The camera is positioned in selfie mode, and the background shows the car's interior and a glimpse of the outside. # Funnel stage Consideration # Pain points Experiencing constant tiredness and not finding relief through conventional methods such as improved sleep, hydration, or reduced caffeine intake: "I used to think that I was just a tired person, like this is just who I am now." # Value propositions - Easy to incorporate into your routine: "But then I started taking two of these every morning, and honestly I don't even really think about it. It's so easy." - Alternative to caffeine: "I'm also like not even reaching for caffeine. I just feel more level and consistent." - Improved energy for activities after work: "But it's been really nice to feel like I actually have energy to do things after I get off work, which is huge." # Benefits - Helps improve energy levels - Helps improve mood - Provides a more level and consistent feeling - Makes you feel more like yourself # Features - Auri Daily Mushroom Gummies - Dietary supplement in gummy form # Call to action None used. # Social proof - "I've been doing it for a while now, and I definitely recommend trying it." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer talking in selfie mode. # Storyline - 00:00–00:15 A screen displays a block of text. - 00:15–00:17 A hand holds a black bottle of Auri Daily Mushroom Gummies, while steam appears from the side of the frame, passing over the bottle. - 00:17–00:23 A woman is sitting in a car in selfie mode talking about how she used to think she was just a tired person. The message is trying to convey her shift into feeling like she has more energy now. The audience is experiencing it from the perspective of the woman who is a customer of the brand. The tone is casual. - 00:23–00:27 The woman is still in selfie mode, talking about taking two gummies every morning and how she doesn't think about it and how it is so easy. The message is trying to convey how easy it is to take the gummies and incorporate them into your routine. The audience is experiencing it from the perspective of the woman who is a customer of the brand. The tone is casual. - 00:27–00:32 The woman is sitting in a chair in selfie mode, talking about how she feels like she has energy to do things after work. The message is trying to convey how the gummies helped her have the energy to do activities after work. The audience is experiencing it from the perspective of the woman who is a customer of the brand. The tone is casual. - 00:32–00:37 The woman is walking outside in selfie mode, talking about how she is not reaching for caffeine and she just feels more level and consistent. The message is trying to convey the long lasting impact of the product and how it can replace reaching for caffeine. The audience is experiencing it from the perspective of the woman who is a customer of the brand. The tone is casual. - 00:37–00:40 The woman is in her car in selfie mode, talking about how she has been taking the gummies for a while now and she recommends trying it. The message is a recommendation coming from the woman. The audience is experiencing it from the perspective of the woman who is a customer of the brand. The tone is casual.

# Ad summary This ad uses animated visuals and spoken testimonials to demonstrate the benefits of Auri Nutrition Lion's Mane Elixir. The elixir is presented as a solution to memory loss, lack of focus, and low energy. The ad follows the progress of a brain over 30 days of taking the elixir and demonstrates the positive changes that can be expected. # Brand positioning Auri Nutrition is presented as a brand focused on brain health and cognitive enhancement through its Lion's Mane Elixir. The ad does not directly compare itself to competitors, but rather positions itself as a scientifically backed, premium option for consumers seeking improved focus, memory, and overall brain function. It also promotes a proactive approach to brain health. # Product Auri Nutrition Lion's Mane Elixir is marketed as a brain health supplement to combat memory loss, lack of focus, and low energy. The ad emphasizes that this is a daily elixir that claims to improve neuron communication, boost nerve growth factor (NGF), and support neurogenesis. It is claimed to have a potent 10:1 dosage (10,000 mg) of wild lion's mane and is clinically tested. The elixir comes with a 60-day money-back guarantee. # Visual style The ad utilizes bright, high-quality animation with a UGC feel. The editing style consists of quick cuts and smooth transitions. The pacing is fast, which helps support the energetic tone. # Hooks Spoken: 00:00–00:03 This is what happens to your burnt out brain when you take Lion's Mane for 30 days. Text overlay: WHAT LION'S MANE / CAN DO FOR YOUR BRAIN / IN 30 DAYS 🧠 / THIS IS WHAT HAPPENS / TO YOUR BURNT OUT BRAIN / WHEN YOU TAKE LION'S MANE / FOR 30 DAYS Visual: 00:00–00:03 Animated visual of a human brain wearing a face and body that is standing in front of a white background, with an animated fuzzy creature sitting on top of its head. # Funnel stage Consideration # Pain points The ad addresses the pain point of having a 'burnt-out brain,' characterized by memory loss, lack of focus, and low energy. 'This is what happens to your burnt out brain when you take Lion's Mane for 30 days.' # Value propositions - Improve focus, memory, and energy with a clinically tested, money-back guarantee. # Benefits - It helps burnt out brains - It supports NGF, or fertilizer for neurons - Auri Nutrition Lion's Mane Elixir helps you crush presentations and not panic - It helps you stay locked in focus - The most complex organ in your entire body is finally taken care of - It helps synaptic plasticity # Features - 10:1 dosage - 10,000 milligram of wild lions mane - Clinically tested - 60 day money-back guarantee # Call to action SHOP NOW # Social proof - “You walk into a room and actually remember why you're there, first time in years. That's me, I did that.” – Brain # Point of view - Brand 100% – The entire ad uses an animated persona to describe the product benefits. # Storyline - 00:00–00:03 The ad introduces the concept of a 'burnt-out brain' and promises to show what happens when you take Lion's Mane for 30 days, immediately framing the ad as a journey from burnout to improved cognitive function. - 00:04–00:08 It is shown that by day 3, NGF production, a.k.a. neuron fertilizer, begins. - 00:08–00:12 The ad highlights the benefit of increased concentration, showing the viewer will be able to read full articles without zoning out. - 00:12–00:16 It is shown that by Day 10, the hippocampus starts firing and new neural pathways form. - 00:16–00:21 The ad highlights the benefit of remembering things, such as why you walked into a room, and provides a spoken testimonial to support that outcome. - 00:21–00:26 It is shown that by day 20, neurogenesis kicks in. - 00:26–00:32 The ad highlights the benefit of increased energy, stating you'll be able to take a walk with your wife or pick up a new hobby instead of doom scrolling on the couch. - 00:32–00:35 The ad highlights the benefit of trying new things and references the pickleball trend. - 00:35–00:42 It is shown that by day 30, synaptic plasticity will be through the roof, meaning that neurons are communicating faster. To reinforce that, it's shown that one will be able to crush a presentation. - 00:42–00:50 The ad shifts to directly address the brain and present the Auri Nutrition Lion's Mane Elixir as a solution. - 00:50–01:06 The ad promotes the company and product by emphasizing its 10:1 dosage of 10,000mg of wild lion's mane, its clinically tested label, and its 60-day money-back guarantee. - 01:07–01:11 The ad concludes with the statement, 'Feel the difference or your money back', and ends with an image of the product and a Shop Now CTA.

# Ad summary This ad promotes Auri Daily Mushroom Gummies as a solution for tiredness and lack of focus. The ad features a woman cleaning her stovetop while on-screen text describes her previous struggles with fatigue, inability to focus, and irritability. She highlights that she tried various solutions like better sleep, more water, and less caffeine, but nothing worked until she started taking Auri Daily Mushroom Gummies. # Brand positioning Auri is positioned as a wellness brand offering Daily Mushroom Gummies to combat tiredness, improve focus, and enhance overall well-being. The brand aligns with a lifestyle of self-care and seeks to provide a natural solution for individuals struggling with fatigue and lack of focus, offering a potential alternative to traditional methods like caffeine reduction and improved sleep habits. The brand positioning is functional, emphasizing the gummies' ability to provide the right support when feeling off and struggling to figure out why. # Product The Auri Daily Mushroom Gummies are advertised as a daily supplement designed to help with tiredness and lack of focus. The product is targeted at individuals who have tried conventional methods such as better sleep, increased water intake, and reduced caffeine consumption without success. The gummies aim to provide the necessary support to combat feelings of being run down and improve overall well-being, particularly when the underlying cause is unclear. The ad implies that the gummies offer a natural, effective way to address these issues and help individuals feel more like themselves. # Visual style The ad has a UGC feel due to the static shots, natural lighting, and domestic setting. The editing style is simple, with no transitions between shots. The production quality is basic, suggesting it was filmed with a smartphone, which supports the tone and is made for an audience who is used to lo-fi content. The pacing is slow, with static shots and no visual motifs other than the continuing stove cleaning action. # Hooks Spoken: 00:00–00:14: I used to think I was just a tired person. Like this is just who I am now. Hit a wall every afternoon. Couldn't stay focused. Kept forgetting things. Snapping at people for no real reason. I tried better sleep, more water, less caffeine. Nothing actually worked. Then I started taking Auri Daily Mushroom Gummies. It didn't jolt me or anything. It just felt like my baseline went up. More even, more like myself. Turns out I wasn't just tired. I was running on empty without the right support. If you feel off and can't figure out why, might be worth trying. Text overlay: 00:00–00:14 I used to think I was just a tired person. / 00:00–00:14 Like this is just who I am now. / 00:00–00:14 Hit a wall every afternoon. / 00:00–00:14 Couldn't stay focused. / 00:00–00:14 Kept forgetting things. / 00:00–00:14 Snapping at people for no real reason. / 00:00–00:14 I tried better sleep. More water. Less caffeine. / 00:00–00:14 Nothing actually worked. / 00:00–00:14 Then I started taking / 00:00–00:14 Auri Daily Mushroom Gummies. / 00:00–00:14 It didn't jolt me or anything. / 00:00–00:14 It just felt like my baseline went up. / 00:00–00:14 More even. More like myself. / 00:00–00:14 Turns out I wasn't just tired. / 00:00–00:14 I was running on empty without the right support. / 00:00–00:14 If you feel off and can't figure out why, might be worth trying. Visual: 00:00–00:05: A woman's hands are shown cleaning a stainless steel stovetop in a kitchen with speckled granite countertops and a spice rack visible in the background. She sprays cleaner and wipes the surface with a yellow sponge. / 00:05–00:10: The woman sprinkles white powder onto the stovetop and wipes it with a sponge. The shot remains tightly framed on the stovetop throughout. / 00:10–00:14: The woman wipes the stovetop with a damp cloth. The frame shows the stovetop and the bottom of the person's pink short sleeve shirt. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling tired, unfocused, and irritable despite trying better sleep, more water, and less caffeine. "I used to think I was just a tired person." # Value propositions - Auri Daily Mushroom Gummies provide support for those who feel tired, unfocused, and irritable, especially after trying conventional remedies. # Benefits - Helps if you feel off and can't figure out why. - It just felt like my baseline went up. - More even. More like myself. # Features - Daily Mushroom Gummies # Call to action None used. # Social proof - "I used to think I was just a tired person...Nothing actually worked. Then I started taking Auri Daily Mushroom Gummies...It just felt like my baseline went up. More even. More like myself." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the first-person perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:05 The ad begins with a first-person narrative describing the speaker's chronic fatigue, inability to stay focused, and irritability. - 00:05–00:09 The narrative continues to describe how the speaker tried better sleep, more water, and less caffeine to combat her struggles, but nothing actually worked. - 00:09–00:10 The storyline explains how the speaker then started taking Auri Daily Mushroom Gummies. - 00:10–00:14 The narrator explains that the gummies did not jolt her or anything but she feels more even and more like herself now because she was running on empty without the right support. This is meant to inspire hope that you could feel better.

# Ad summary This ad uses a cartoon animation to present the benefits of the Auri mushroom elixir. The animated brain character feels slow and sluggish. After the brain befriends an animated lion’s mane mushroom, it is shown to be happier and more productive. # Brand positioning Auri is presented as a brand focused on cognitive enhancement through natural ingredients. The ad presents a fun, light-hearted tone through the use of animated characters. The brand positions itself as a provider of a 'best friend' for your brain, suggesting it can help with focus, clarity, and overall cognitive function. The cartoon style pushes against the norm for this category. Instead of being overly serious, the ad uses animation, music, and humor to engage viewers and make the product feel more approachable. # Product The product being advertised is Auri Super Mushroom Lion’s Mane Elixir, designed to enhance focus and cognitive function. The ad showcases that Lion's Mane is the key ingredient. It works by promoting Nerve Growth Factor (NGF) and creating new nerve pathways, leading to improved cognitive performance. The elixir is depicted as a source of support for the brain, clearing brain fog, sharpening thought, and improving focus and recall. The bottle and packaging is shown at the end of the ad. # Visual style The ad features a bright and cheerful cartoon animation style, giving it a playful and approachable aesthetic. The editing style is quick and snappy, with numerous cuts timed to the upbeat music track. The transitions are smooth, creating a seamless flow between scenes. The production quality is high-end, lending a professional and polished feel to the ad. The pacing is fast, with cuts happening every 1-2 seconds, maintaining a high energy level throughout the video. # Hooks Spoken: 00:01–00:03: Ooh, I used to feel so slow Text overlay: 00:00–00:03: POV: your brain finds it's best friend 🍄 Visual: 00:00–00:03: A cartoon brain character with sad eyes and slumped posture stands in a messy bedroom. Clothes are strewn on the floor. A desk with papers and a lamp sits in the background. The overall lighting is dim, creating a sense of gloom. The camera is stationary and at eye level with the brain character. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses brain fog by showing a sad brain character. The ad conveys the following: "Ooh, I used to feel so slow Neurons fading, losing glow". # Value propositions - The Auri mushroom elixir's value is in enhancing cognitive function through natural ingredients. The ad shows how Lion's Mane promotes Nerve Growth Factor (NGF) and creates new nerve pathways, leading to improved cognitive performance. # Benefits - Clears brain rot - Sharpen thought - The focus and recall you brought - Synapses are firing - New nerve pathways newly found # Features - Lion's Mane - Nerve Growth Factor (NGF) - Alcohol Free # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, using animation and music to convey the benefits of the product in a light-hearted tone. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a cartoon brain character walking slowly, looking sad and burdened. The text overlay reads: "POV: your brain finds its best friend 🍄". The tone is melancholic, suggesting mental fatigue or sluggishness. - 00:03–00:06 00:03–00:06: The scene shifts to the brain character sitting at a desk in a drab office cubicle, looking lethargic and uninspired while working on a desktop computer. The text overlay reads: "Neurons fading, losing glow," further emphasizing the sense of cognitive decline. - 00:06–00:11 00:06–00:11: Transitioning to a vibrant, sunlit meadow, the brain character encounters an animated lion's mane mushroom character and is now running and smiling. The text overlay reads: "Then Lion's Mane sparked NGF flow", indicating the product's key ingredient is introducing the NGF flow. The tone is now optimistic and energetic. - 00:11–00:14 00:11–00:14: The brain character, now joyful, sings into a microphone while the lion's mane character smiles. The text overlay reads: "Oh, you're my best friend!" The moment expresses a sense of gratitude and newfound friendship, symbolizing the supportive role of the product. - 00:14–00:17 00:14–00:17: The two characters are shown together in an autumn forest, lying on a bed of fallen leaves, laughing and enjoying each other's company. The text overlay reads: "time broke down", indicating the lasting benefits of the product. - 00:17–00:20 00:17–00:20: Back in the sunny meadow, the two characters hug and embrace. The text overlay reads: "New nerve pathways newly found", reinforcing the product's claim of promoting cognitive health. - 00:20–00:24 00:20–00:24: The brain character is now in a modern office, confidently presenting to a laptop. A screen in the background reads "Record Growth! Project Success!". The text overlay reads: "Lion's Mane the brain's renown", highlighting the enhanced cognitive abilities and success. - 00:24–00:27 00:24–00:27: Returning to the meadow, the brain and lion's mane characters are lying on the grass, relaxed and happy, as the brain says, "Oh, you're my best friend!" reiterating their bond. - 00:27–00:31 00:27–00:31: The two characters appear closely together, with the brain character sticking its tongue out playfully. The text overlay reads: "Ooh, you make me feel so fine", which reflects the sense of well-being and cognitive enhancement. - 00:31–00:35 00:31–00:35: Once again in the meadow, the brain character sings into the microphone to the lion's mane character. The text overlay reads: "Lion's Mane you're so divine Synapses are firing", communicating the product's association with divine quality and the promotion of neural activity. - 00:35–00:38 00:35–00:38: The two characters embrace in an autumn forest. The text overlay reads: "perfectly aligned", implying the harmonious relationship between the two characters. - 00:38–00:42 00:38–00:42: The two characters appear in a photo booth. The text overlay reads: "Oh, you're my best friend!", reinforcing the theme of friendship. - 00:42–00:51 00:42–00:51: The brain character jumps in the air with the lion's mane character below. The text overlay reads: "You clear the fog you sharpen thought the focus and recall you brought Lion's Mane clears brain rot You're my best friend!", explaining the many different benefits of the product. - 00:51–00:55 00:51–00:55: The ad concludes by featuring an image of the product with text overlay: "Feel the difference Or Your Money Back. Limited time: Up to 45% OFF SHOP NOW".

# Ad summary A young man shares his experience of taking mushroom gummies to stay focused. # Brand positioning The brand is presented as a solution for those who have difficulty focusing. It promotes productivity and a sense of being 'locked in,' suggesting a functional benefit (enhanced focus) that can help users accomplish tasks and maintain a productive lifestyle. The brand may be pushing against the norm of traditional focus aids by presenting itself in a fun, gummy form. It is positioned as a functional brand providing focus and energy. # Product The product is Auri Super Shrooms Focus Gummies, presented as a supplement to improve focus and productivity. The product comes in gummy form. The ad addresses the purchase barrier of skepticism by showing the user's positive experience. The gummies are recommended for anyone who needs to 'lock in' but struggles with focus. # Visual style The ad has a UGC feel. The production quality is simple. The pacing is consistent. # Hooks Spoken: 00:00–00:04 I may have taken two mushroom gummies today when I was only supposed to take one, and what the fuck. Text overlay: 00:00–00:33 I took one too many...🍄😂 Visual: 00:00–00:04 A young man with short, light-brown hair and blue eyes speaks directly to the camera. He wears a white sweater. The background is a white wall with a shelf holding a small plant and a picture frame. # Funnel stage Consideration # Pain points Having a hard time focusing # Value propositions - The gummies provide productivity and focus. # Benefits - Finished all of my work for the day - Cleaned my kitchen, my bathroom, and my closet - I'm that locked in right now # Features - Mushroom gummies # Call to action check them out # Social proof - I've seen a lot of people saying only take one gummy but the bag says two, so I was like, screw it. Zero complaints, zero regrets. I'm like a different person right now. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing his personal experience with the product, using a casual, selfie-style format. # Storyline - 00:00–00:04 00:00–00:04 The creator is filming a selfie video and speaking directly to the camera. He explains that he may have taken one too many mushroom gummies. - 00:04–00:19 00:04–00:19 The creator continues, saying he had a lot of work to get done and was stressing out, so he took two gummies. Two hours later, he finished all his work, cleaned his kitchen, bathroom, and closet. Now, he is going to the gym and then will come home to find more things to clean because he is so 'locked in.' - 00:20–00:26 00:20–00:26 The creator states that he has seen people online recommend only taking one gummy, but the bag says two, so he took two. He has 'zero complaints' and 'zero regrets' and feels like a 'different person.' - 00:26–00:33 00:26–00:33 The creator shows the packaging for the Auri Super Shrooms Focus Gummies. He suggests that viewers who need to 'lock in' should check them out, but warns them to be careful taking two because they are potent.

# Ad summary An ad for Auri mushroom gummies. A mom discusses how her picky eater daughter would hide vitamins, but loves these mushroom gummies. She reviews the ingredients and benefits, concluding that her daughter enjoys them, so she'll continue purchasing them. # Brand positioning Auri is presented as a nutrition company that makes daily nutrients simple for kids. The brand aligns with providing nutritional wellness products with kid-approved taste and pediatrician-reviewed formulas. They also promote transparency around their ingredients and ensure they're third-party tested. The brand pushes against category norms by offering unique ingredients like functional mushrooms and guarantees taste. # Product The product is Auri Super Mushroom Daily Gummies for Kids. These gummies contain five functional mushrooms including lion's mane, reishi, chaga, cordyceps, and turkey tail. The gummies are watermelon flavored and contain 4 grams of sugar, which the ad compares to less than half of an apple. The ad addresses the purchase barrier of taste, as the brand offers a taste guarantee with a money-back promise. # Visual style The ad has a UGC feel with medium-quality production. The setting is casual, taking place in a home kitchen. Quick cuts are used throughout the ad. # Hooks Spoken: 00:00–00:06 I found A shroom up vitamin behind my couch and one in her soft door and one stuck to the bottom of the trashcan. She was hiding them. Text overlay: She hid the vitamins. / She begs for the mushrooms 🍄 Visual: 00:00–00:06 The creator stands in her kitchen in front of a white counter and white cabinets. The white counter has 5 different types of mushrooms on it, as well as a white paper towel with a vitamin in it. She wears a beige hoodie, blue jeans, and has long, dark hair. # Funnel stage Consideration # Pain points The central pain point is the frustration of parents who struggle to get their picky eater kids to take traditional vitamins, leading to wasted money and nutritional gaps. The ad visually demonstrates this frustration with the opening scene of the creator's daughter hiding vitamins. # Value propositions - The gummy format makes it easy and enjoyable for kids to take their daily nutrients. - Auri gummies are positioned as a convenient way for kids to receive the nutrients and health benefits of 5 different functional mushrooms. - Taste guarantee reduces the risk of purchasing vitamins that kids won't eat, ensuring parents don't waste money. # Benefits - Lion's mane supports nerve growth factor, brain focus, and learning - Reishi helps modulate stress response so she's calmer without being drowsy - Chaga and turkey tail support immune function and feed the good gut bacteria - Cordyceps supports real cellular energy, not a sugar spike # Features - Five functional mushrooms: lion's mane, reishi, chaga, cordyceps, and turkey tail - Watermelon flavor - 4 grams of sugar - Methylfolate instead of synthetic folic acid - Nutrients are forms for body actually uses - Pediatrician reviewed - Third-party tested - Taste guarantee # Call to action The link's here # Social proof - "My daughter now asks for the gummies in the morning" – Female 1 (Creator) - "[my daughter] seems a little bit more like settled, less all over the place after school" – Female 1 (Creator) - "Pediatrician reviewed" # Point of view - Customer 100% – The entire ad is delivered by a mom who is a customer of the product. # Storyline - 00:00–00:06 The creator begins by saying she found Auri vitamins that her daughter hid behind the couch and trashcan, which introduces her initial struggle to get her daughter to take vitamins. - 00:06–00:12 She explains that she's a registered nurse and has wasted hundreds of dollars on vitamins because her kids won't eat them, establishing her frustration with traditional vitamins. - 00:12–00:18 She shares that her daughter is a picky eater and lives on bread and butter, emphasizing the difficulty of finding healthy options for her. - 00:18–00:23 The creator says her sister-in-law mentioned Auri Kids Gummies, prompting her to research them, setting up the product introduction as a solution from a credible source. - 00:23–00:32 The creator highlights that the gummies have five functional mushrooms and shows a study that lion's mane mushrooms can support nerve growth factor, focus, and learning. - 00:32–00:45 The creator states that reishi helps modulate stress response for calmness, turkey tail supports immune function and feeds good gut bacteria, and cordyceps supports real cellular energy, not a sugar spike, further elaborating on the benefits of the product. - 00:45–00:51 She explains that the nutrients in the gummies are in forms her daughter's body can actually use, stating that they use methylfolate instead of synthetic folic acid, thus enhancing the health claims of the product. - 00:51–00:57 The creator shares the gummies contain 4 grams of sugar, watermelon flavor, and her daughter thinks it's candy, positioning the gummies as a palatable and enjoyable option for children. - 00:57–01:01 The creator highlights that her daughter now asks for the gummies in the morning, emphasizing the gummies are a regular request, not a chore, showcasing her satisfaction with the product. - 01:01–01:06 The creator notes her daughter seems more settled and less all over the place after school, implying a positive behavioral change attributed to the gummies. - 01:06–01:13 The creator then says that there is a taste guarantee and that if the kid won't eat them, money back. - 01:13–01:16 The creator emphasizes the taste guarantee of the gummies, giving the viewers the call to action to click on the link here to purchase the product.

# Ad summary The ad features a young woman promoting Auri mushroom gummies as a productivity hack. She claims that taking these gummies has drastically improved her focus and productivity, allowing her to complete tasks without getting distracted by her phone. She ends the video encouraging the viewers to try Auri mushroom gummies and provides a link in the description. # Brand positioning Auri is presented as a modern wellness brand focused on cognitive enhancement through natural ingredients like mushrooms. The brand aims to provide functional solutions for everyday challenges, like productivity and focus. The use of mushroom gummies positions the brand as innovative and approachable, contrasting with the more clinical or traditional approaches to cognitive supplements. The brand aligns with a lifestyle of self-improvement and optimal performance. The packaging is clean and modern, further supporting the brand's positioning in the wellness space. # Product The featured product is Auri Super Mushroom Daily Gummies, a dietary supplement designed to enhance focus and productivity. The gummies come in a pouch. They are advertised for people who struggle with distraction and procrastination, offering a solution to stay locked in and complete tasks. The gummies are presented as a convenient and easy way to improve brain function, with the recommendation to take two gummies in the morning. The ad addresses the purchase barrier of skepticism about supplements by presenting them as effective and convenient, suggesting users can improve their focus without altering their routines significantly. The ad emphasizes that taking these gummies helps users avoid distractions and enhances their overall productivity by turning their brain on. # Visual style The ad has a casual, UGC feel, resembling content typically found on TikTok or Instagram Reels. The editing style features static shots, with the speaker directly addressing the camera. The production quality is simple, with natural lighting and minimal editing. The pacing is conversational, matching the tone of a personal recommendation. # Hooks Spoken: 00:00–00:03: I have been more productive in the past two days than I have in the past two months. Text overlay: 00:00–00:03: PRODUCTIVITY HACK 😳 / 00:00–00:03: I have been more productive in the past two days / 00:02–00:03: than I have in the past two months. Visual: 00:00–00:03: A medium close-up shot of a young woman with blonde hair, fair skin, and wearing a grey athletic top. She is standing indoors against a green wall with a doorway visible in the background. The camera is stationary and selfie-style. She is gesturing with her hands while speaking to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of being easily distracted and unproductive, especially due to constant phone notifications. "Every time I hear a notification, I'm grabbing my phone, and then I'm scrolling for at least 20 minutes." # Value propositions - Achieve more productivity in two days than in the past two months - Avoid distractions by turning your brain on with mushroom gummies - Easy to take – only two gummies in the morning - Natural enhancement through mushroom gummies # Benefits - More productive - Brain just feels like it's turned on # Features - Auri Super Mushroom Daily Gummies - Mushroom gummies # Call to action I will leave them linked down below. # Social proof - "I have been more productive in the past two days than I have in the past two months" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the POV of a customer, sharing their personal experience with the product in a casual and relatable manner. # Storyline - 00:00–00:03 The creator begins the video by claiming she has been more productive in the past two days than in the past two months. - 00:03–00:08 She then lists off a series of accomplishments she has achieved in the past two days, such as cleaning her bedroom, finishing a book, planning her content, and answering emails, all while not scrolling once. - 00:08–00:15 The creator states that she is usually ultra-distracted and grabs her phone anytime she hears a notification, which leads her to scroll for at least 20 minutes. - 00:15–00:18 She states that she was not even touching her phone this time and reveals that she has been taking Auri mushroom gummies. - 00:18–00:25 She states all you have to do is take two of them, and since she has been taking them, her brain feels like it's turned on. - 00:25–00:30 She then says there is no procrastinating, no 'I'll do it later', and that she just did it and believes it is because of the gummies. - 00:30–00:35 She ends the video by encouraging the viewers to try the Auri gummies for themselves and says that she will leave them linked down below.

# Ad summary A female presenter creates a video to promote Auri Super Mushroom Daily Gummies For Kids. She states that they're functional mushroom gummies, made specifically for kids, and she gives them to her eight-year-old for breakfast. She highlights the ingredients, benefits, pediatrician review, third-party test, and taste guarantee. She wraps up by stating that the gummies are worth trying if you've got a picky eater, or a kid struggling to focus. She encourages viewers to click the link and maybe tell their kids not to tell the teacher about the mushrooms. # Brand positioning Auri is positioned as a provider of convenient nutritional supplements for children. The ad implies that the brand pushes against the norm of synthetic ingredients by highlighting the natural ingredients and bioavailability of their gummies. The brand promotes a functional approach, focusing on the specific benefits of each mushroom ingredient, while appealing to parents seeking natural, effective ways to support their children's health. # Product Auri Super Mushroom Daily Gummies For Kids are presented as functional mushroom gummies specifically formulated for children. The gummies are watermelon-flavored and contain Lion's Mane for focus, Reishi for calm, Chaga and Turkey Tail for immunity, and Cordyceps for energy. The product contains nine essential nutrients in bioavailable forms, and has only four grams of sugar, which is less than half an apple. The gummies are pediatrician-reviewed and third-party tested. The company offers a 60-day money back guarantee if a kid won't eat them. # Visual style The ad has a scrappy, UGC feel. The video uses quick cuts and jump cuts. The lighting is natural. The estimated pacing is around 30 CPM. # Hooks Spoken: 00:00–00:02 These are functional mushroom gummies, made specifically for kids. Text overlay: 00:00–00:02 These are functional / 00:00–00:02 mushroom gummies Visual: 00:00–00:02 The shot is selfie-style and shows a fair-skinned female with shoulder-length brown hair, wearing a black tank top, and glasses, sitting in the driver's seat of a car. In the upper left is a small inset showing the same woman sitting on a couch with a young boy. # Funnel stage Middle of funnel (Consideration) # Pain points Parents may struggle to find healthy, palatable supplements for their children, especially if they are picky eaters or have trouble focusing, which is clearly implied by the line, "If you've got a picky eater who won't take vitamins, or a kid who's struggling to focus, these are worth trying." # Value propositions - Functional mushroom gummies made specifically for kids offer a convenient and appealing way for children to consume mushrooms with essential nutrients. - The gummy product contains only four grams of sugar, which is less than half an apple, offering a healthier alternative to sugar-filled snacks. - With a taste guarantee and a full refund policy, parents can try the product risk-free, ensuring satisfaction for even the pickiest eaters. # Benefits - supports nerve growth factor - helps brain form new neural connections for learning and memory - modulate stress response - calmer without being drowsy - cellular energy production, not a sugar rush - If your kid won't eat them? Full refund. # Features - functional mushroom gummies - made specifically for kids - lion's mane for focus - reishi for calm - chaga and turkey tail for immunity - cordyceps for energy - nine essential nutrients in bioavailable forms - only four grams of sugar, less than half an apple - Pediatrician-reviewed - third-party tested - taste guarantee - full refund # Call to action Link's here # Social proof - "he seems noticeably more focused. Calmer, his teacher literally noticed the difference, and that's why she called me" – Female 1 (Customer) # Point of view - Customer 100% – Ad is delivered by a real mom speaking about her experiences with the product. # Storyline - 00:00–00:02 00:00–00:02 The presenter holds up a bag of Auri Super Mushroom Daily Gummies For Kids, stating that they are functional mushroom gummies made specifically for kids. - 00:02–00:07 00:02–00:07 She mentions the mushrooms found in the gummies, stating "lion's mane for focus, reishi for calm, chaga and turkey tail for immunity, cordyceps for energy." - 00:07–00:11 00:07–00:11 She clarifies it's the only kids one that she could find with all five mushrooms, plus nine essential nutrients in bioavailable forms. - 00:11–00:14 00:11–00:14 She adds that the body actually recognizes and absorbs the product, unlike the synthetic stuff that just gets peed out. - 00:14–00:16 00:14–00:16 She clarifies the product has only four grams of sugar, which is less than half an apple. - 00:16–00:19 00:16–00:19 She says the gummies are watermelon flavor and her son literally thinks that they're candy. - 00:19–00:21 00:19–00:21 She jokes that they're working a little too well because he asks for them every single morning. - 00:21–00:26 00:21–00:26 She claims that has never happened with any vitamin ever, and that he reminds her to give them to him every morning. - 00:26–00:31 00:26–00:31 She explains that Lion's Mane has compounds that support nerve growth factor to help the brain form new neural connections for learning and memory. - 00:31–00:35 00:31–00:35 She states Lion's Mane has been used for centuries, and there's actual research on focus and cognitive function. - 00:35–00:38 00:35–00:38 She says the science is solid and that's probably why her son did better on a test. - 00:38–00:42 00:38–00:42 She explains that Reishi also has triterpenes that help modulate stress response. - 00:42–00:44 00:42–00:44 She says he's calmer without being drowsy. - 00:44–00:47 00:44–00:47 She states that Cordyceps support cellular energy production, and it's not a sugar rush. - 00:48–00:51 00:48–00:51 She says she's not going to say the gummies are magic, but her son seems noticeably more focused. - 00:52–00:54 00:52–00:54 She adds that he's calmer and his teacher literally noticed a difference, and that's why the teacher called her. - 00:54–00:55 00:54–00:55 She claims honestly, she'll take it. - 00:55–00:57 00:55–00:57 She says the product is pediatrician reviewed, and third-party tested. - 00:57–01:00 00:57–01:00 She says the product has a taste guarantee, and if your kid won't eat them, you'll get a full refund. - 01:01–01:04 01:01–01:04 She claims if you've got a picky eater who won't take vitamins, or a kid struggling to focus, these are worth trying. - 01:05–01:08 01:05–01:08 She wraps up by saying the link is here, and maybe tell your kids not to tell their teacher about the mushrooms.

# Ad summary This ad promotes Auri Super Mushroom Daily Gummies as a solution for menopause brain fog, low energy, stomach bloating, and gut health. The ad features a conversation between a man and a woman, who discuss the benefits of various mushrooms. The ad emphasizes that the Auri gummies contain all four mushrooms that can address these issues. # Brand positioning Auri Nutrition is positioned as a provider of health supplements, specifically focusing on functional mushrooms. The brand aims to offer convenient and effective solutions for various health concerns such as brain fog, low energy, and gut health, aligning with a holistic wellness approach. The brand emphasizes scientific backing through clinical trials. Auri seeks to normalize the daily intake of functional mushrooms in gummy form to improve consumer health, simplifying the use of multiple supplements by combining them into one. # Product The Auri Super Mushroom Daily Gummies are dietary supplements containing a blend of functional mushrooms: Lion's Mane, Cordyceps, Reishi, and Turkey Tail. The gummies are designed to address various health concerns, including menopause brain fog, focus, memory, energy levels, gut health, and digestion. Lion’s Mane promotes focus and memory. Cordyceps support steady energy. Reishi helps the body calm down, combating the constant wire but exhausted feeling. Turkey Tail supports digestion and reduces bloating. The gummies are presented as a tasty alternative to taking multiple pills and have a raspberry flavor. Clinical trial results show 77.78% better focus, 74.07% improved mental clarity, and a 58% brain fog reduction. # Visual style The ad features a hybrid aesthetic, blending elements of UGC and polished commercial production. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality varies, with some segments appearing more casual and others more polished, creating a balance between authenticity and professionalism. The pacing is consistent and energetic, with frequent cuts to coincide with changes in speakers and topics. There is audio-visual sync, with text and product actions timed to coincide with the voiceover. # Hooks Spoken: 00:00–00:02 Male 1: I'll get you on Lion's Mane. That should really help with focus and memory. Text overlay: 00:00–00:00 SPRING SALE • SPRING SALE • SPRING SALE • SPRING SALE / 00:00–00:02 Mushrooms for menopause brain fog?! 🍄 / 00:00–00:01 Lion's Mane / 00:00–00:00 UP TO 45% OFF • UP TO 45% OFF • UP TO 45% OFF • UP TO 45% OFF Visual: 00:00–00:01 The man is seated at a wooden table in a well-lit room. He is wearing glasses and a white shirt. Text overlay: "Lion's Mane". His hand holds a white mushroom resembling a brain. / 00:01–00:02 An article from NIH about Hericium erinaceus is displayed. # Funnel stage Consideration # Pain points The primary pain point highlighted is the presence of menopause brain fog, characterized by a lack of focus, memory issues, exhaustion, gut health issues, and stomach bloating. # Value propositions - The gummies combine all four mushrooms that target focus, memory, energy, digestion, and bloating. - The gummies are an alternative to taking multiple pills. - The gummies taste good, like raspberry candy. # Benefits - Better focus - Improved memory - Steady energy - Calmer body - Improved digestion - Reduced bloating - Taste like raspberry candy # Features - Lion's Mane: helps with focus and memory - Cordyceps: works really well to support steady energy - Reishi: help your body calm that constant wire but exhausted feeling - Turkey Tail: helps support digestion and reduce bloating # Call to action Shop Daily Gummies # Social proof - "Used to go to work with my eyes half open and distractions literally made me forget what i was doing. Starting the focus gummies in the mornings, I feel focused again." – Glenda Collins - "Auri is wonderful! the gummies are very tasteful, the Super Mushroom Daily Gummies help me clear the mind and helps my mental clarity. The Super Mushroom HSN Gummies helps clear my skin and help keep me feeling well even though I also take AMRA. These are great mushrooms." – Kimberly Jewel - "I absolutely love these gummies! I feel energetic and completely focus on my day to day!" – [inaudible] - "Love the taste & easy up-on-the-go use. Been using these for a couple of months now! Can’t imagine not using these on a daily basis! So convenient and makes my daily routine easier. ⭐️⭐️⭐️⭐️⭐️" – [inaudible] # Point of view - Customer 50% – The customer POV is communicated through the woman's expressions of frustration, which is intended to mirror the audience's experiences, and then shift to positive reactions when the gummies solve her issues. - Brand 50% – The brand POV is delivered through the man, who is the official spokesperson and delivers facts, stats, and claims about the product, clinical studies and the company's offer to reduce risk. # Storyline - 00:00–00:01 00:00–00:01 A man addresses the viewer, mentioning Lion's Mane. - 00:01–00:02 00:01–00:02 He explains that Lion’s Mane helps with focus and memory. This is intended to highlight its cognitive benefits. - 00:02–00:04 00:02–00:04 A woman shares that she is exhausted by 2 PM. This sets up a common pain point. - 00:04–00:08 00:04–00:08 The man assures her not to worry and mentions Cordyceps, which helps with steady energy. The mention of studies from the National Library of Medicine is intended to add credibility. - 00:08–00:12 00:08–00:12 He adds Reishi to the mix, stating it helps calm the body. This addresses the issue of feeling wired but exhausted. - 00:12–00:14 00:12–00:14 The woman shares that her stomach blows up after eating. This introduces another common health issue. - 00:14–00:18 00:14–00:18 The man explains that this is related to gut health and suggests Turkey Tail, which supports digestion. This offers a solution for the stomach issue. - 00:18–00:20 00:18–00:20 The woman expresses reluctance about taking four different supplements because she hates taking pills. This introduces a barrier to the supplement regimen. - 00:20–00:21 00:20–00:21 The man suggests trying tasty little gummies as an alternative. This presents the product as an easier and more palatable option. - 00:22–00:23 00:22–00:23 The woman asks if the gummies are just another multivitamin. This sets up a transition to what the product actually is. - 00:23–00:28 00:23–00:28 The man introduces Auri mushroom gummies, explaining that they contain the four mushrooms mentioned earlier. This reinforces the product’s key ingredients and benefits. - 00:29–00:35 00:29–00:35 He highlights the clinical trial results, emphasizing better focus, mental clarity, and brain fog reduction. This builds credibility through scientific evidence. - 00:36–00:38 00:36–00:38 The man explains the dosage (two gummies every morning) and assures that the consumer will start feeling like themselves again. This provides usage instructions and a positive outcome. - 00:39–00:41 00:39–00:41 The woman tastes the gummies and confirms they taste good, like raspberry candy. This addresses concerns about taste and palatability. - 00:42–00:45 00:42–00:45 The man states that most women feel more focused and have better mental clarity and energy after a week of taking the gummies. Customer reviews are shown on screen for social proof. - 00:46–00:47 00:46–00:47 The woman expresses that she needs the product and asks how much it costs. This signals consumer interest and leads to pricing information. - 00:47–00:50 00:47–00:50 The man mentions the website price, stating it’s less than a dollar a day with a 60-day money-back guarantee. This offers an affordable price point and reduces the risk of purchase.

# Ad summary This ad demonstrates the use of Auri Lion's Mane drops to alleviate brain fog and improve focus throughout the day. A woman is shown adding the drops to her morning coffee as part of her daily routine. # Brand positioning Auri is presented as a health and wellness brand that focuses on cognitive enhancement through natural supplements. The brand is positioned as a functional solution for individuals experiencing brain fog, offering an easy and accessible way to improve focus and mental clarity. The brand promotes a lifestyle of productivity and mental well-being, suggesting that its products can seamlessly integrate into daily routines to help customers achieve their goals. The brand aims to occupy a space in the consumer's mind as a provider of natural, effective solutions for cognitive enhancement, pushing against traditional, potentially less natural methods of improving focus. # Product Auri Lion's Mane Drops are a cognitive enhancement supplement designed to alleviate brain fog and improve focus. The product is presented in a small, amber-colored glass bottle with a dropper for easy dispensing. The drops are intended for individuals experiencing a lack of mental clarity or difficulty focusing. The ad suggests that the drops can be easily integrated into daily routines by adding a few drops to one's morning coffee. The product's USP is its ability to provide natural energy and improved focus throughout the day, as claimed by the ad's on-screen text. # Visual style The ad has a polished UGC feel, with bright natural lighting and a clean aesthetic. The editing style includes quick cuts to maintain a brisk pace, with cuts timed to the music beats. The overall production quality suggests a hybrid approach, combining elements of user-generated content with polished commercial techniques. The pacing is consistent, enhancing the ad's energetic tone. The cuts and product actions are often timed to the music's beat, which adds to the overall cohesiveness and rhythm. # Hooks Text overlay: POV: a few drops of this in my morning coffee and suddenly my brain fog is gone, I have natural energy and am actually focused throughout the day Visual: 00:00–00:02: A young woman with her blonde hair in a bun stands in a brightly lit kitchen. She wears a white sweatshirt with a Philadelphia Eagles logo and has white manicured nails. She holds a gray mug in front of her, gesturing with her hands around it. The kitchen features light-colored cabinets, a microwave, and various items on the counter. # Funnel stage Top of funnel (Awareness) # Pain points Brain fog is the central frustration. It is described as a lack of mental clarity that makes it difficult to focus. The ad aims to solve this by showing how the product quickly eliminates brain fog: "POV: a few drops of this in my morning coffee and suddenly my brain fog is gone..." # Value propositions - The convenience of simply adding the drops to morning coffee makes the product easy to integrate into a daily routine, providing cognitive benefits without significant lifestyle changes. # Benefits - Suddenly my brain fog is gone - I have natural energy - I am actually focused throughout the day # Features - Auri Lion's Mane Drops # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot entirely from the perspective of a real or implied user of the product, conveying a sense of authenticity. # Storyline - 00:00–00:02 The ad begins by establishing the problem of brain fog. - 00:00–00:02 The view is shown from the customer perspective. - 00:00–00:02 It is quickly followed by the suggestion that the product can provide natural energy and improve focus throughout the day. - 00:02–00:11 The ad then transitions to a demonstration of how to use the product. - 00:02–00:11 The drops are added to a cup of coffee, and the customer mixes them in. - 00:02–00:11 This section is presented from the perspective of someone following a recipe or how-to guide. - 00:11–00:15 The ad concludes with the customer drinking the coffee. - 00:11–00:15 The perspective is from someone observing the customer enjoying their beverage.

# Ad summary An ad for Auri mushroom gummies featuring a woman in a gym who attributes her workout to taking Auri mushroom gummies. # Brand positioning The brand Auri is presented as a provider of supplements geared towards health-conscious individuals. The brand positions itself as modern and fun through its use of vibrant text overlays and fast-paced editing. It seems to be following the norm of direct-to-consumer brands with its offer of 45% off during the spring sale. Auri aims to occupy the space in the consumer's mind of a brand that supports focus, balance and overall wellness. # Product Auri offers Super Mushroom Daily Gummies that promote focus, calm inflammation, and balance in the gut. These wild raspberry flavored gummies provide support for immunity, focus, energy, and mood. The packaging contains 30 gummies. The product is presented as a way to enhance workouts and achieve optimal performance. # Visual style The ad has a UGC feel, with fast cuts of the user working out in different outfits, with the same text overlay. The production quality is high, with polished shots in the gym and nice lighting. The pacing is fast with many cuts per minute. # Hooks Spoken: I ate these mushroom gummies that are supposed to help you focus, calm inflammation, and balance your gut, and now here I am crushing my workouts and looking like THIS. Text overlay: SPRING SALE (red text overlay) / I ate these mushroom gummies that are supposed to help you focus, calm inflammation and balance your gut, and now here I am crushing my workouts and looking like THIS / UP TO 45% OFF (red text overlay) Visual: 00:00–00:02 A woman wearing blue workout clothing and headphones uses a machine in the gym that is designed for abdominal exercises. Red text that reads, "SPRING SALE" is at the top of the screen, and red text that reads, "UP TO 45% OFF" is at the bottom of the screen. / 00:02–00:04 A woman wearing blue workout clothing performs sit-ups in a gym. The background shows a view of a building from the gym. Red text that reads, "SPRING SALE" is at the top of the screen, and red text that reads, "UP TO 45% OFF" is at the bottom of the screen. / 00:04–00:06 A woman wearing blue workout clothing runs on a treadmill in a gym. The background shows a view of a building from the gym. Red text that reads, "SPRING SALE" is at the top of the screen, and red text that reads, "UP TO 45% OFF" is at the bottom of the screen. / 00:06–00:08 A woman wearing blue workout clothing uses a pull-up machine at the gym. In the background, a man is seen working out. Red text that reads, "SPRING SALE" is at the top of the screen, and red text that reads, "UP TO 45% OFF" is at the bottom of the screen. / 00:08–00:10 A woman wearing light colored workout clothing stands in front of a mirror holding her phone. She is in a gym. Red text that reads, "SPRING SALE" is at the top of the screen, and red text that reads, "UP TO 45% OFF" is at the bottom of the screen. / 00:10–00:12 A woman wearing black and white patterned workout clothing stands in front of a mirror holding her phone. She is in a gym. Red text that reads, "SPRING SALE" is at the top of the screen, and red text that reads, "UP TO 45% OFF" is at the bottom of the screen. / 00:12–00:14 A woman wearing a light colored workout outfit stands in front of a mirror holding her phone. She is on a balcony. Red text that reads, "SPRING SALE" is at the top of the screen, and red text that reads, "UP TO 45% OFF" is at the bottom of the screen. # Funnel stage Consideration # Pain points Lack of focus and inflammation that impacts workout performance: "I ate these mushroom gummies that are supposed to help you focus, calm inflammation and balance your gut, and now here I am crushing my workouts and looking like THIS." # Value propositions - Mushroom gummies that help you focus, calm inflammation, and balance your gut so you can crush your workouts # Benefits - Enhanced workouts - Achieve optimal performance # Features - Mushroom gummies - Supports focus, calm inflammation, and balance your gut - Wild raspberry flavor - 30 gummies per container - Supports immunity, focus, energy, and mood # Call to action Shop Daily Gummies # Social proof - "I ate these mushroom gummies that are supposed to help you focus, calm inflammation, and balance your gut, and now here I am crushing my workouts and looking like THIS." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the perspective of a customer giving a testimonial about the product. # Storyline - 00:00–00:14 The ad opens with a woman exercising and a text overlay that describes the benefits of the mushroom gummies. - 00:14–00:19 The ad ends with a product shot highlighting the product benefits and a call to action to shop the gummies.

# Ad summary This ad features a mom and her daughter showcasing Auri mushroom gummies for kids. The mom shares her experience of trying Auri with her picky eaters and highlights the positive response from her daughter. The ad emphasizes the gummies' clean and low sugar qualities while addressing the common challenge of finding supplements that kids will actually enjoy. # Brand positioning Auri Nutrition aims to be a trusted brand for parents seeking healthy and palatable supplements for their children. The brand is positioned as a solution for parents with picky eaters, offering products that are both nutritious and enjoyable. The brand emphasizes functional benefits through natural ingredients. It aligns with a health-conscious lifestyle, promoting a clean and simple approach to children's health through supplements, pushing against norms of heavily processed kids' vitamins. # Product Auri Super Mushroom Daily Gummies for Kids are designed to provide daily support for children's minds and bodies. The gummies are watermelon splash flavored with other natural flavors and are made with simple ingredients. They contain 5 real mushrooms and 9 essential nutrients. They're pediatrician-reviewed, kid-approved, and contain only 4g of sugar. These gummies address the purchase barrier of taste, making it easier for parents to give their children the necessary nutrients. The product is worth trying because it's a kids supplement that kids will actually eat, and that parents can feel good about. # Visual style The ad features a casual, UGC-style aesthetic with natural lighting and a focus on authenticity. The editing style includes quick cuts and static shots. The production quality appears to be a hybrid approach between UGC and polished commercial, which adds to the relatable tone. The pacing is moderate, and there are no apparent audio-visual sync points. # Hooks Spoken: Okay, I have picky kids, so this was a gamble, so when Auri launched their pediatrician reviewed mushroom gummy for ages 4 and up, I honestly wasn't sure how this would go. Text overlay: When your kid asks for seconds on their vitamins Visual: 00:00–00:02 A blond woman and her young blond daughter stand side-by-side in a bright kitchen. The woman holds a clear gummy in her fingers, smiling at the camera. The kitchen features white cabinets and stainless steel appliances. Both are wearing black tank tops. / 00:02–00:06 The woman now holds a package of Auri Super Mushroom Daily Gummies, showing it to the camera. The white package is decorated with cartoon mushrooms and watermelons. The background remains the same with the white cabinets and steel oven hood. / 00:06–00:09 The woman continues to hold the Auri gummy package. # Funnel stage Consideration # Pain points Struggling to find a kid's supplement they'll actually eat. The visual of the mom holding the gummy while mentioning she has picky kids signals the common frustration of finding healthy supplements that children will willingly consume. # Value propositions - Kid-approved taste makes it easier for parents to give their children necessary nutrients - Parents feel good because supplement is clean and low sugar - Finding something they'll actually take and that I feel good about is a win. # Benefits - Kids will actually take the supplement - Feels good for parents to give to their kids # Features - Mushroom gummy - Ages 4 and up - Clean - Low sugar - 5 functional mushrooms - 9 essential nutrients - No artificial dyes - Only 4g sugar - Watermelon splash flavored with other natural flavors - Daily support for growing minds and bodies - Kid-approved taste - Made with simple ingredients - Pediatrician-reviewed formula - 60 gummies, 30 servings # Call to action This is worth trying # Social proof - "So when Auri launched their pediatrician reviewed mushroom gummy for ages 4 and up..." – Female 1 (Customer) - "Can I have another one tomorrow?" – Female 2 (Daughter) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer—a mother—sharing her experience with the product and its impact on her child. # Storyline - 00:00–00:02 The ad begins with the mom holding a single gummy in front of her and her daughter, implying the daughter enjoys the vitamin. - 00:02–00:06 The mom explains she has picky eaters and considers these mushroom gummies a gamble, speaking from the perspective of a parent who wants nutritious options for her children. - 00:06–00:09 She mentions that Auri launched their mushroom gummy for ages 4 and up, noting she wasn't sure how her kids would like it, thus creating a sense of relatability and suspense. - 00:09–00:13 The mom highlights the clean, low-sugar aspect of the gummies but says taste matters most, indicating she values health but knows kids' preferences come first. - 00:13–00:16 She opens the Auri gummies to show how much her daughter likes them. - 00:16–00:20 The daughter is handed the gummy and she enjoys it, further reinforcing how much the kids love the gummies. - 00:20–00:24 After eating the gummy, the daughter asks for another one tomorrow, demonstrating how much she likes the vitamins. - 00:24–00:31 The mom says this is how she knew she made the right choice as a mom of picky eaters, finding something they'll actually take and that she feels good about. - 00:31–00:36 She says if you've struggled to find a kid's supplement they'll actually eat, this is worth trying. - 00:36–00:40 The camera focuses on the Auri packaging, highlighting details about the product.

# Ad summary The ad presents Auri Super Mushroom Daily Gummies as a solution for task paralysis. It features a conversation between two people, one experiencing task paralysis and the other recommending the gummies. The ad highlights the benefits of the gummies, supported by a clinical study, and includes a limited-time offer. # Brand positioning Auri Nutrition presents itself as a brand offering functional supplements to address mental and physical well-being. It aligns with a health-conscious, productivity-focused lifestyle. The brand seems to ignore category norms by delivering functional ingredients in a gummy format. The positioning is functional, offering solutions for specific issues like focus, energy, and managing burnout. # Product Auri Nutrition Super Mushroom Daily Gummies are presented as supplements containing Lion's Mane, Cordyceps, and Reishi mushrooms. Lion's Mane is said to help with focus and mental clarity, Cordyceps supports sustained energy without the crash, and Reishi is for managing burnout. The gummies are designed for people experiencing task paralysis or burnout, who need help with productivity, focus, and energy. The ad addresses the purchase barrier of taste by stating that the gummies taste good, like candy. The clinical study data shows 77% better focus and 70% improved task completion. # Visual style The ad has a polished commercial aesthetic with clean shots and bright lighting. Quick cuts are used to transition between speakers. The pacing is consistent and timed to music. # Hooks Spoken: Hey, I thought you had a busy day today? Text overlay: TASK PARALYSIS 💤 Visual: 00:00–00:01: Medium shot of a fair-skinned woman with blonde highlighted hair wearing a white sweater standing near a plant and talking to someone off-camera. There is a television in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad shows a man experiencing task paralysis, which he describes as the feeling that even the thought of standing requires a monumental amount of energy that he does not possess. # Value propositions - Lion's mane to help with focus and mental clarity - Cordyceps to support sustained energy without the crash - Reishi to help you manage that burnout that you're feeling right now # Benefits - Help with focus and mental clarity - Support sustained energy without the crash - Help you manage that burnout # Features - Lion's Mane - Cordyceps - Reishi # Call to action SHOP NOW # Social proof - "Most people after taking these for a week [are] way more productive, super focused, [and] locked in" - Female 1 (Customer) - 77% better focus, 70% improved task completion (Clinical Study) # Point of view - Brand 40% – The official voice of the brand is conveyed when the woman lists the benefits of the gummies. - Customer 60% – A casual tone is conveyed from both the male and female as they discuss task paralysis and the benefits of gummies. # Storyline - 00:00–00:06 A woman asks a man if he thought he had a busy day today, and he responds that even the thought of standing requires a monumental amount of energy that he does not possess. - 00:06–00:22 The woman suggests he's being lazy. The man denies it and explains his brain is going a million miles a minute, criticizing him every second that he remains sitting. He is fully aware of what he should be doing but feels a disconnect from his motor function, making him unable to move. - 00:23–00:33 The woman introduces Auri Mushroom Gummies as a potential solution. She presents them by listing the main ingredients, including Lion's Mane for focus and mental clarity, Cordyceps for sustained energy without the crash, and Reishi to manage the burnout that he's feeling right now. - 00:33–00:38 The man tries the gummies and says that they taste pretty good, like candy. - 00:38–00:42 The woman lists customer outcomes such as being more productive, focused, and locked in after taking the gummies for a week. - 00:42–00:46 The woman highlights a clinical study backing the gummies and their benefits, including 77% better focus and 70% improved task completion. - 00:46–00:47 The man is convinced and states that he'll take it.

# Ad summary This ad uses a first-person narrative to highlight the struggles of focusing, even after trying different methods. It then introduces Auri Focus Mushroom Gummies as the solution that finally provided the right support, suggesting it could change the constant battle with focus. # Brand positioning Auri presents itself as a wellness brand that offers a solution to improve focus through natural supplements, specifically mushroom gummies. It positions itself as an alternative to traditional methods like caffeine or prescription drugs, suggesting a more balanced and less jittery approach to enhancing cognitive function. The brand emphasizes the importance of the right brain support, implying a science-backed and health-conscious approach to mental clarity and productivity. # Product Auri Focus Mushroom Gummies are a dietary supplement designed to improve focus without causing jitters or wired feelings. These gummies are positioned as a natural alternative to caffeine and other methods like sleep improvement or blocking apps. They contain mushroom-based ingredients that provide the right support for brain function, helping users stay on task and concentrate on the things in front of them. The ad suggests these gummies are suitable for individuals who experience difficulty focusing, switching tabs frequently, losing their train of thought, or struggling with simple tasks. # Visual style The ad has a UGC feel with a focus on text overlays. The lighting is natural, and the setting appears to be a home office, creating a casual and relatable atmosphere. # Hooks Spoken: 00:00–00:03: I used to think I was just bad at focusing. Like this is just how my brain works. Text overlay: 00:00–00:23 I used to think I was just bad at focusing. Like this is just how my brain works. Couldn't stay on one thing for more than five minutes. Kept switching tabs. Losing my train of thought mid-sentence. Even simple tasks felt impossible to push through. / 00:00–00:23 Tried caffeine. Better sleep. Blocking apps. Still couldn't get my brain to lock in. Then I started taking / 00:00–00:23 Auri Focus Mushroom Gummies. / 00:00–00:23 Didn't make me wired or jittery. It just made it easier to stay on the thing in front of me. / 00:00–00:23 Turns out I wasn't broken. I just needed the right support for my brain. If focus feels like a constant battle, this might be what changes it. Visual: 00:00–00:03: The shot shows the top of a black laptop with a light interior desk with black countertops and neutral-colored walls in the background. The laptop screen displays a note with text overlaid detailing issues with focus. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle to focus, even after trying common methods like caffeine, better sleep, and blocking apps. This is signaled by the line, "I used to think I was just bad at focusing. Like this is just how my brain works." # Value propositions - The Auri Focus Mushroom Gummies provide users with a solution that helps with their focus without the wired and jittery effect. # Benefits - Doesn't make me wired or jittery. - It just made it easier to stay on the thing in front of me. # Features - Focus mushroom gummies # Call to action None used. # Social proof - "Didn't make me wired or jittery. It just made it easier to stay on the thing in front of me." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a presumed customer sharing their personal experience. # Storyline - 00:00–00:03 The ad starts by addressing the viewer directly to describe the feeling of thinking that they are bad at focusing and how their brain works. - 00:03–00:09 The ad continues by expressing challenges that are specific symptoms of focus issues: not being able to stay on one thing for more than five minutes, keeps switching tabs, losing their train of thought mid-sentence, and feeling like even simple tasks are impossible. - 00:09–00:12 The ad explains that they tried caffeine, better sleep, and blocking apps without success. - 00:12–00:14 The ad introduces Auri Focus Mushroom Gummies. - 00:14–00:18 The ad then details the effect of the gummies, indicating that the gummies didn't make her feel wired or jittery, but made it easier to stay on the thing in front of them. - 00:18–00:20 The ad concludes that she wasn't broken; she just needed the right support for her brain. - 00:20–00:23 The ad leaves the viewer with the final takeaway that if focus feels like a constant battle, these gummies might be what changes it.

# Ad summary Auri Nutrition ad featuring an older gentleman explaining the brain benefits of using Lion's Mane mushrooms. # Brand positioning Auri Nutrition is positioned as a provider of high-quality, therapeutic doses of Lion's Mane mushrooms, specifically in elixir form for daily use. The brand aligns with a proactive approach to cognitive health and wellness for an older demographic. Auri Nutrition goes against the norm of ignoring the cognitive decline category norms. The brand positioning is both functional (focus, brain health) and emotional (feeling younger, maintaining sharpness). # Product Auri Nutrition offers a Super Mushroom Lion's Mane Elixir, designed to support focus and cognitive function. It is presented in a therapeutic dose for daily use and comes in a liquid form with a dropper for easy consumption. The product addresses the purchase barrier of cognitive decline, offering a solution to "senior moments" and memory issues. The key selling points are enhanced focus, improved conversation skills, and the ability to engage more effectively in daily activities like reading and financial discussions. # Visual style The ad has a UGC feel with natural lighting and handheld camera work. The editing is simple with quick cuts to maintain pacing, especially when adding in images. # Hooks Spoken: 00:00–00:01 Male 1: Do you mind if I ask, how old are you? Text overlay: 00:00–01:06 SPRING SALE • SPRING SALE • SPRING SALE • SPRING SALE / 00:00–01:06 CAN MUSHROOMS SUPPORT 🍄🧠 AN AGING BRAIN? / 00:00–01:06 UP TO 45% OFF • UP TO 45% OFF • UP TO 45% OFF • Visual: 00:00–00:02 A man in a brown jacket with a black microphone is standing outside interviewing a man in a blue jacket sitting on a bench. There is grass and small yellow flowers in the background with a large tree. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly identifies "senior moments" as the primary pain point, highlighting the frustration of memory loss, forgetfulness, and cognitive decline associated with aging. # Value propositions - Therapeutic dose: Supports optimal cognitive function. - Elixir form: Easy to take every day. # Benefits - Support aging brain - I feel like I'm 50 again - I can follow a conversation - I was right there with him - I never missed anything ever again # Features - Lion's Mane mushroom - Therapeutic dose - Easy to take every day - Elixir form # Call to action SHOP NOW # Social proof - "My daughter says I'm back to my old self" – Male 2 (Customer) - "I can follow a conversation" – Male 2 (Customer) - "I was on the phone to my accountant, talking money and I was right there with him" – Male 2 (Customer) - "I read two books last month and with my granddaughter, I never missed anything ever again" – Male 2 (Customer) # Point of view - Customer 75% – The majority of the video is the customer sharing his experience of using the product. - Brand 25% – The brand POV is shown in the opening and closing text overlay, and throughout the video with the product placement. # Storyline - 00:00–00:05 00:00–00:05 An interviewer asks a 76-year-old man what advice he would give his younger self. This sets up a potential before-and-after narrative, hinting at a problem and solution. - 00:05–00:08 00:05–00:08 The man says he would advise his younger self to start using functional mushrooms sooner. The man shares his recommendation. - 00:08–00:18 00:08–00:18 The interviewer is surprised and the man clarifies that he specifically takes Lion's Mane every day and feels 50 again. This reinforces the product's benefit (youthful feeling) through personal testimonial. - 00:18–00:23 00:18–00:23 The interviewer asks what he was like before taking the mushrooms and the man talks about experiencing "senior moments". This clearly states the pain point the product addresses. - 00:23–00:34 00:23–00:34 The man elaborates on the "senior moments" he experienced including talking to his son and forgetting what he was saying, writing down the wrong date for his granddaughter's recital, and mixing up his pills. This helps to show the problem that the man used to struggle with. - 00:34–00:44 00:34–00:44 The man mentions he used to be an English professor and that he was reading the same page four times without understanding it. He felt himself "slipping away". These stories give credibility to the expert and clearly illustrates the struggles with his cognitive decline. - 00:44–00:56 00:44–00:56 The interviewer asks how he feels now and the man says he feels much better, he can follow conversations, was on the phone with his accountant and was right there with him. This reinforces the functional product benefits through personal testimonial and social proof. - 00:56–01:06 00:56–01:06 The interviewer asks if he has a specific brand of Lion's Mane that he likes to use. The man recommends Auri Nutrition because it gives the Lion's Mane in a therapeutic dose. He closes the recommendation by sharing that he wishes that he would have started decades ago. - 01:06–01:11 01:06–01:11 The ad concludes with the product and brand name. This reinforces the brand message to the viewer to purchase the product.