How Viome Advertises on Meta

# Ad summary This ad showcases the Viome Full Body Intelligence Test, which can be done easily at home and uncovers how cellular and microbiome activity impact various health aspects such as energy, digestion, weight, mood, and sleep. The ad features a person holding and opening the kit, highlighting its contents, and demonstrating the accompanying app that provides personalized food options, custom supplement recommendations, and tailored recipes based on individual results. # Brand positioning Viome aims to occupy the space of personalized health and wellness by offering at-home testing kits that provide detailed insights into cellular and microbiome activity. The brand promotes a data-driven approach to understanding individual health needs, emphasizing the interconnectedness of gut health with overall well-being. Viome positions itself as a modern, scientific solution to optimizing health through tailored recommendations, distinguishing itself from generic, one-size-fits-all wellness products. This brand promotes a lifestyle of informed, proactive health management, appealing to customers who value personalized, actionable insights to improve their well-being. # Product The Viome Full Body Intelligence Test is an at-home testing kit designed to uncover how cellular and microbiome activity impacts various health aspects. This kit analyzes stool, blood, and saliva samples to provide over 50 detailed health scores, offering insights into areas such as gut and digestive health, heart and metabolic function, oral health, energy and performance, mood, memory, and focus. The test results provide more than 370 personalized food options, clear insights connecting gut health to overall well-being, custom supplement options, and tailored recipes. Results can be accessed and managed through the Viome app, ensuring convenient access to personalized health recommendations. The product addresses the purchase barrier of generic health advice by offering tailored, data-driven solutions, encouraging viewers to invest in a test that promises personalized insights and actionable recommendations. # Visual style The ad has a polished yet approachable aesthetic, blending UGC-style footage with clean, professional shots. The editing style uses quick cuts to maintain a brisk pace, especially when showcasing the app's features. The production quality is high, with clear lighting and sharp visuals that give a hybrid feel, balancing authenticity with a commercial appeal. There are no obvious visual motifs. The pacing is moderate, with about 15-20 cuts per minute, remaining fairly consistent throughout the ad. The cuts are well-timed to the voiceover lines, enhancing the overall flow. # Hooks Spoken: 00:00–00:03 Your gut microbiome affects everything from your energy and cravings Text overlay: 00:00–00:03 Do the right thing for YOUR gut. Visual: 00:00–00:03 The foreground displays a screenshot of a health app on a black screen, listing contributing scores like "Breath Odor," "Dental Health," and "Gum Health," each accompanied by a numerical score. A white rectangle in the center reads, "Do the right thing for YOUR gut." In the bottom right, a woman in a light blue scrub suit stands with a neutral expression. The background is a blurred view of the same app interface. The setting is digital, within the app's interface. The woman appears to be in her 30s, light-skinned, and presents as female, wearing a headband. The camera is stationary, focusing on the app screen and the woman. The lighting is bright and even, highlighting the text and scores. No products are visible in this shot, just the app interface. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the lack of personalized health insights and the difficulty of understanding how individual cellular and microbiome activity affects overall well-being. The ad promises to uncover how cellular and microbiome activity impacts your health, addressing the frustration of generic, one-size-fits-all health advice. # Value propositions - Get a comprehensive understanding of your health with over 50 detailed health scores. - Receive personalized food and supplement recommendations tailored to your unique microbiome. - Enjoy the convenience of accessing all your health information in one easy-to-use app. # Benefits - Uncovers how your cellular and microbiome activity impacts your health - Clear insights connecting your gut to your overall health - Conveniently lives on the app # Features - Easy at-home test - Over 50 detailed health scores - More than 370 personalized food options - Custom supplement options - Free recipes tailored to your result - App integration # Call to action None used. # Social proof - None used. # Point of view - Customer 15% – A person is holding an iPhone to show a demo of the app. - Brand 85% – A spokesperson for the company talks about the product, sharing statistics. # Storyline - 00:00–00:03 00:00–00:03 The ad starts with a display of contributing scores that factor into the health zone. The intention is to grab the viewer's attention by hinting at the comprehensive nature of the health information provided by the Viome test. The perspective is from the brand, showcasing the depth of its analysis. The tone is informative and data-driven. - 00:03–00:07 00:03–00:07 The speaker addresses the audience directly, stating that the gut microbiome affects everything from energy and cravings to how the body processes food. The intention is to emphasize the broad impact of gut health, positioning it as a central factor in overall well-being. The perspective is from the speaker, an R.N., B.S.N., whose tone is informative and conversational. - 00:07–00:10 00:07–00:10 The speaker presents the product, stating that it's the Full Body Intelligence Test from Viome. The intention is to introduce the product as a solution to the problem of understanding gut health. The perspective shifts to a product demo led by the speaker. The tone is enthusiastic and promotional. - 00:10–00:18 00:10–00:18 The speaker describes the product as an easy at-home test that uncovers how cellular and microbiome activity impacts various health aspects, including energy, digestion, weight, mood, and sleep. The intention is to highlight the convenience and comprehensiveness of the test. The perspective is from the brand, focusing on the product's functionality. The tone is informative and reassuring. - 00:18–00:20 00:18–00:20 The speaker reiterates the broad impact of the test on overall health. The intention is to reinforce the value proposition of the product. The perspective is from the speaker, emphasizing the long-term health benefits. The tone is informative and confident. - 00:20–00:28 00:20–00:28 The speaker highlights the results you get with the test, over 50 detailed health scores and more than 370 personalized food options. The intention is to showcase the data-driven insights the product provides. The perspective shifts to the consumer, showing how the product provides the user with lots of information on food options. The tone is data driven. - 00:28–00:39 00:28–00:39 The speaker talks about clear insights connecting your gut to overall health, custom supplement options, and even free recipes tailored to your results. The intention is to further show all the results you get with the test and how convenient the app is. The perspective shifts to the consumer. The tone is warm and inviting.

# Ad summary This ad promotes the Viome Full Body Intelligence Test, highlighting its ability to provide personalized nutrition recommendations based on an individual's biology. The ad emphasizes the test's convenience, comprehensive health scores, personalized food options, and insights into the connection between gut health and overall well-being, all accessible through a user-friendly app. # Brand positioning Viome is presented as a cutting-edge health and wellness company focused on personalized nutrition through advanced at-home testing. The brand aims to occupy a space in the consumer's mind as a provider of scientific and data-driven insights into individual biology, enabling customers to optimize their health through tailored dietary recommendations. Viome aligns with a health-conscious and proactive lifestyle, appealing to individuals who seek personalized and comprehensive approaches to wellness. The brand pushes against generic, one-size-fits-all dietary advice by leveraging cellular and microbiome activity analysis to deliver customized solutions. Its positioning is both functional (providing detailed health scores and personalized food options) and emotional (empowering individuals to take control of their health with tailored insights). # Product The Viome Full Body Intelligence Test is an at-home testing kit designed to uncover how an individual's cellular and microbiome activity impacts various aspects of their health, including energy, digestion, weight, mood, and sleep. Targeted toward health-conscious individuals, the test provides over 50 detailed health scores, more than 370 personalized food options, and clear insights connecting gut health to overall well-being. It addresses the purchase barrier of generic health advice by offering personalized recommendations based on scientific analysis of the user's unique biology. The test requires sample collection of stool, blood, and saliva. The main USP is the ability to get data-driven, personalized nutrition plans and free recipes tailored to individual results, all conveniently accessible through the Viome app. The ad tells the viewer that this product is worth trying because it offers a comprehensive, tailored approach to improving health and well-being through personalized nutrition. # Visual style The ad features a polished, informative aesthetic with a blend of direct address and product close-ups. The editing style includes static shots and smooth transitions, maintaining a clear and professional presentation. The production quality is high, leaning towards a polished commercial feel. A visual motif is the consistent use of clean, bright backgrounds and clear product displays. The pacing is moderate, with cuts timed to key information points and voiceover lines. # Hooks Spoken: 00:00–00:05 You need a test that actually gives you your recommended nutrition based on your biology. Text overlay: 00:00–00:05 This Valentine's, listen to your body 💗 Visual: 00:00–00:05 The shot shows a medium close-up of a light-skinned female with medium-length brown hair wearing a light-blue scrub top, seated at a dark-wooden table. Her expression is friendly and informative. She sits in front of a light-colored wall with neutral decorations. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of relying on generic nutrition advice that may not be suitable for an individual's specific biological needs. The phrase "You need a test that actually gives you your recommended nutrition based on your biology" directly highlights the inadequacy of one-size-fits-all dietary recommendations. # Value propositions - Personalized nutrition recommendations based on your biology - Improved overall health through gut health insights - Convenient access to your health plan and recipes on the app # Benefits - Provides recommended nutrition based on your biology - Uncovers how your cellular and microbiome activity impacts your energy, digestion, weight, mood, sleep - Clear insights connecting your gut to your overall health - Build your plan around you - Everything conveniently lives on the app # Features - Easy at-home test - Over 50 detailed health scores - More than 370 personalized food options - Free recipes tailored to your result # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – None - Brand 100% – The entire ad is delivered by a brand representative explaining the product and its features. - Expert 0% – None - External source 0% – None # Storyline - 00:00–00:05 00:00–00:05 The speaker, dressed in scrubs, addresses the viewer directly, stating that you need a test that gives you your recommended nutrition based on your biology. This is designed to introduce the core benefit of the product and appeal to viewers looking for personalized health solutions. The tone is informative and direct, establishing the speaker as someone knowledgeable. - 00:05–00:07 00:05–00:07 The speaker presents the Viome Full Body Intelligence Test box to the camera, stating the product name and brand. This is designed to introduce the brand and its product. The tone is enthusiastic. - 00:07–00:17 00:07–00:17 The speaker displays the contents of the Viome Full Body Intelligence Test box, stating that it is an easy at-home test that uncovers how cellular and microbiome activity impacts your energy, digestion, weight, mood, sleep. This is designed to show the contents of the box and to demonstrate the benefits that can be expected by using the product. The tone is informative. - 00:17–00:20 00:17–00:20 The speaker addresses the viewer directly, stating that you get over 50 detailed health scores. This is designed to show the viewer a specific key benefit to be expected from using the product. The tone is informative. - 00:20–00:28 00:20–00:28 The speaker displays the Viome application on a smart phone, stating that it gives you more than 370 personalized food options, clear insights connecting your gut to your overall health. This is designed to show the application and to demonstrate some of the benefits that can be expected by using the product. The tone is informative. - 00:28–00:34 00:28–00:34 The speaker addresses the viewer directly, stating that it gives you even free recipes tailored to your result, and everything conveniently lives on the app. This is designed to demonstrate additional benefits that can be expected by using the product. The tone is informative.

# Ad summary A woman advertises Viome's Full Body Intelligence Test. She asks viewers if they're experiencing low energy, poor sleep, or digestive upsets, even though they're eating healthy foods. She encourages them to order the Full Body Intelligence Test, which gives a comprehensive look into their gut, oral, and overall health, as well as food recommendations. # Brand positioning Viome is a health and wellness brand that aims to offer personalized nutrition plans based on individual body needs, determined through comprehensive testing. The brand positions itself as a provider of "Full Body Intelligence," suggesting a holistic and advanced approach to health. This is functional positioning, but it leans into emotional reassurance of personal health and wellbeing. The brand stands out by offering real-time comprehensive analysis and personalized recommendations, pushing against generic, one-size-fits-all approaches to nutrition. # Product Viome's Full Body Intelligence Test is a comprehensive health assessment kit designed to provide insights into gut, oral, and overall health. The test involves collecting samples such as stool, blood, and saliva, which are then analyzed to provide personalized food recommendations. This includes identifying superfoods to enjoy versus foods to avoid. The product aims to address the issue of individuals experiencing health issues despite eating nutritious foods, offering a tailored nutrition plan based on individual body needs. By delivering a real-time, comprehensive look into health, Viome helps users find a nutrition plan that works for them. # Visual style The ad has a UGC feel, with a simple and straightforward presentation. The editing style involves quick cuts to maintain a steady pace. The production quality is somewhat polished, aiming for a balance between authenticity and professionalism. The pacing is consistent, with edits timed to coincide with voiceover lines. # Hooks Spoken: I promise you're gonna want to experience this for yourself. Text overlay: Eat for your body this spring Visual: 00:00–00:02: A medium shot shows a white shelf with a small potted plant and two Viome boxes. The boxes are black and white with the brand name displayed. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of eating foods that are supposed to be nutritious but still experiencing health issues like low energy levels, poor sleep, or digestive upsets. "Ever feel like you're eating foods that are supposed to be nutritious, but you're still experiencing things like low energy levels, poor sleep, or digestive upsets?" # Value propositions - Real-time comprehensive look into your gut, oral, and overall health - Personalized nutrition plan tailored to individual needs # Benefits - Comprehensive look into your gut, oral, and overall health. - Food recommendations that shows superfoods to enjoy versus ones to avoid. - Nutrition plan that's tailored to you. # Features - Full Body Intelligence Test - Stool collection - Saliva collection - Blood collection - App with food recommendations # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer of the brand through her direct testimonial and product review. # Storyline - 00:00–00:02 The ad begins with a product shot of the Viome box, with the brand's logo prominently displayed, to establish what product is being promoted. - 00:00–00:02 The narrator introduces herself and immediately promises the audience they're going to want to experience this for themselves to build intrigue and suggest value in what she's about to present. - 00:03–00:11 The narrator asks viewers if they're experiencing low energy levels, poor sleep, or digestive upsets, even though they're eating healthy foods. The intention here is to establish a common problem among the target audience to build relatability. - 00:09–00:11 The ad cuts to a shot of a woman touching her stomach. This is meant to visually emphasize digestive upset. - 00:11–00:15 The narrator encourages viewers to order their Full Body Intelligence Test, explicitly stating the product name and purpose. - 00:15–00:20 The narrator describes how the test gives a comprehensive look into gut, oral, and overall health to explain product function. - 00:20–00:23 The narrator highlights how customers will receive food recommendations to communicate a key benefit of the test. - 00:23–00:25 The ad shows a screenshot of the app, which shows superfoods to enjoy versus ones to avoid. This is to display visually what food recommendations look like. - 00:25–00:29 The narrator concludes by stating that the test will provide a nutrition plan that's tailored to them to highlight the personalization aspect of the product and further emphasize value.

# Ad summary A man discusses how taking Viome's Full Body Intelligence Test changed his approach to fitness and diet. He emphasizes its utility, citing faster recovery and increased energy levels. # Brand positioning Viome is a health and wellness company that offers at-home testing kits designed to provide personalized insights into an individual's gut health, metabolism, and immune system. The brand aims to empower customers to make informed dietary and lifestyle choices based on their unique biological makeup. Viome sets itself apart by going beyond generic health advice, pushing against the idea that one-size-fits-all solutions are sufficient. Positioning itself as a provider of actionable, science-backed recommendations, Viome focuses on empowering customers with the knowledge needed to achieve their optimal physical performance. # Product The advertised product is Viome's Full Body Intelligence Test, an at-home testing kit designed to analyze how your gut, metabolism, and immune system are actually functioning. By analyzing a person's microbes, the test identifies which foods are fueling your body and which ones are secretly working against you, allowing the user to know exactly what your body needs to perform at its best. The product is positioned as a solution to random fatigue, slow recovery, and bloating after eating by providing customized dietary recommendations. It aims to help people stop guessing and start knowing what their body needs to perform at its best. # Visual style The ad features a blend of direct-to-camera testimonials and product visuals with a user-generated content feel. The editing style includes quick cuts to maintain a fast pace, especially during the product demonstration and user feedback segments. Lighting is natural in the home-based scenes and slightly more controlled in the direct-to-camera segments, giving it a relatable yet informative vibe. Pacing is fast and consistent. # Hooks Spoken: 00:00–00:03 If I had known this years ago, I could have saved so much time, money and frustration. Text overlay: 00:00–00:07 This test showed what worked for me Visual: 00:00–00:07 The camera faces a man (Male 1) who appears to be in his 30s, speaking directly to the camera. He has light skin, dark hair, and a trimmed beard. He's wearing a black t-shirt and a maroon Nike baseball cap. He is sitting in front of a gray wall with a blurred lamp in the background. The shot is a medium close-up. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common pain point of struggling to achieve fitness goals despite consistent effort. This struggle manifests as random fatigue, slow recovery, and bloating after eating. The speaker highlights this frustration when he says, 'I spent years trying to figure out why it was so hard to hit my fitness goals,' indicating a prolonged and confusing experience. # Value propositions - Personalized insights into your body's functions for optimal fitness and health. - Actionable dietary recommendations based on individual biological makeup. # Benefits - Knows exactly what your body needs to perform at its best. - Avoids wasting time on food that wasn't working for me. - My energy is better, my recovery is faster, and I finally feel like I'm making progress. # Features - Full Body Intelligence Test - Analyzes gut health - Analyzes metabolism - Analyzes immune system # Call to action Stop guessing. Start knowing. # Social proof - Since taking the test, I've stopped wasting time on food that wasn't working for me. My energy is better, my recovery is faster, and I finally feel like I'm making progress.” – Male 1 (Customer) # Point of view - Customer 100% – The ad is entirely presented from the perspective of a user sharing their personal experience. # Storyline - 00:00–00:03 00:00–00:03 The speaker addresses the audience directly, stating he could have saved so much time, money and frustration if he had known this years ago. - 00:03–00:07 00:03–00:07 The speaker states that he spent years trying to figure out why it was so hard to hit his fitness goals. - 00:07–00:11 00:07–00:11 The speaker provides examples of the issues that led him to struggle with fitness goals: Random fatigue, slow recovery, bloating after eating. - 00:11–00:12 00:11–00:12 The speaker reveals that he was guessing when I didn't have to. - 00:12–00:18 00:12–00:18 The ad cuts to a shot of a hand opening a Viome's Full Body Intelligence Test box. A text overlay explains that Viome's Full Body Intelligence Test analyzes how your gut, metabolism and immune system are actually functioning. - 00:18–00:22 00:18–00:22 A screen recording is shown featuring the Viome app that tells you which foods are fueling your body and which ones are secretly working against you. - 00:22–00:26 00:22–00:26 The speaker, back on-screen, discusses how since taking the test, I've stopped wasting time on food that wasn't working for me. - 00:26–00:31 00:26–00:31 The speaker lists the benefits of the test by stating that my energy is better, my recovery is faster, and I finally feel like I'm making progress. - 00:31–00:36 00:31–00:36 The speaker urges the viewer to stop guessing and start knowing by knowing exactly what your body needs to perform at its best.

# Ad summary This split-screen ad uses a before and after approach to showcase the benefits of using Viome, a service that provides personalized food insights to improve one's health and energy levels. The ad highlights improvements in bloating, energy, and control over food choices by contrasting the presenter's previous struggles with her current, more energized state. # Brand positioning Viome positions itself as a personalized nutrition service that empowers individuals to take control of their health through data-driven insights. By providing personalized food recommendations based on individual needs, Viome pushes against the one-size-fits-all approach common in the diet industry. The brand promotes a lifestyle centered around understanding one's body, making informed choices, and feeling in control, thus prioritizing functional benefits like improved energy and reduced bloating. # Product Viome offers personalized food insights based on an individual's unique needs, allowing users to know what foods give them energy and feel more in control of their diet. The service aims to address issues such as constant bloating, ineffective "healthy" foods, and low energy levels. Viome works by analyzing one's individual data to provide tailored food recommendations, helping users to make informed choices. The ad emphasizes that the product is designed for individuals seeking a personalized approach to nutrition, enabling them to overcome common diet-related struggles and achieve a healthier, more energized state. # Visual style The ad has a clean, straightforward aesthetic with a focus on contrasting before-and-after states. The editing is simple with static shots. The production quality is basic, with the split-screen format and on-screen text overlays giving it a UGC feel. # Hooks Spoken: 00:00–00:12 I wish I would have found Viome sooner. Text overlay: 00:00–00:12 Me Before Viome: / 00:00–00:12 Me After Viome: / 00:03–00:12 Constant bloating / 00:03–00:12 “Healthy” foods not working / 00:03–00:12 Always low energy / 00:03–00:12 Personalized food insights / 00:03–00:12 Know what gives me energy / 00:03–00:12 Feel more in control Visual: 00:00–00:03 The screen is split vertically. On the left side is a woman with red hair parted to the side. She is wearing a gray sweater and looks down at a book in front of her, with a tired expression. A white background is visible behind her. On the right side, the same woman, with her hair styled and wearing a blue scrub top, lifts a small gray dumbbell. She has a positive expression and looks upwards. The background is the same white color. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling of being unable to find foods that work effectively for one’s body, leading to constant bloating and low energy, even when trying to eat "healthy" foods. # Value propositions - The format of personalized food insights helps you know what foods give you energy and feel more in control. # Benefits - Know what gives me energy - Feel more in control # Features - Personalized food insights # Call to action None used. # Social proof - "I wish I would have found Viome sooner" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who uses the product. # Storyline - 00:00–00:03 The ad begins with a split screen labeled 'Me Before Viome' and 'Me After Viome.' On the left, a woman appears tired while reading. On the right, the same woman appears energetic, lifting hand weights. This contrast is intended to grab the viewer's attention by immediately highlighting the transformative potential of the product. - 00:03–00:12 Text overlays on each side list problems before Viome, such as constant bloating, 'healthy' foods not working, and always low energy, contrasted with benefits after Viome, including personalized food insights, knowing what gives me energy, and feeling more in control. This emphasizes the before-and-after transformation, outlining both the issues and the solutions.

# Ad summary A Viome ad shows an interviewer asking people what they think is healthy. The interviewer tells them that some foods may be healthy for some but not for all, because everybody reacts differently. The interviewer says the Viome Full Body Intelligence Test will analyze a person’s body and tell them what is and isn’t good for them. # Brand positioning The brand Viome is presented as a scientific solution to personalized nutrition. It addresses the complexity of individual dietary needs, emphasizing that what's considered healthy can vary from person to person. Viome promotes a modern, intelligent approach to wellness, leveraging data and technology to provide personalized food plans. This positions the brand against generic dietary advice, appealing to consumers seeking tailored, data-driven solutions. Viome occupies a space in the consumer's mind as a provider of advanced, individualized health insights, promoting a lifestyle of informed and optimized nutrition. # Product The Viome Full Body Intelligence Test is presented as a comprehensive at-home testing kit designed to analyze an individual's unique bodily responses to different foods. It works by having the user take the kit home, fill it out, and send it back to Viome for analysis. This analysis then determines which foods are beneficial and which are detrimental to that specific individual, considering factors like gut health, metabolism, and cellular reactions. The test is aimed at individuals experiencing bloating or those generally curious about how their body uniquely processes food. The product addresses the purchase barrier of generic dietary advice by offering a personalized food plan tailored to the user’s specific needs, ensuring they can optimize their diet based on their body's unique requirements. # Visual style The ad has a UGC feel, the video appears to be shot outdoors with natural lighting. The cuts are smooth and the pacing stays consistent throughout the ad. # Hooks Spoken: Female 1: Alright, so be honest, do you think you eat healthy? Text overlay: 00:00–00:06 BIG TRUTH ABOUT HEALTHY EATING IN 2026 Visual: 00:00–00:02 The camera is at eye level on a tripod, and the camera faces two women. The woman on the left is light-skinned and has red hair. She is wearing a black denim jacket and black pants. She is holding a microphone in her right hand and a paper in her left hand. The woman on the right is light-skinned, and has long black hair. She is wearing a pink and black sweatshirt with gray pants. They are standing in front of a building with tan bricks, gray window frames, and glass doors. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The pain point is that some people may think they are eating healthy, but are not. # Value propositions - “You just take it home, fill it out, send it back, and it analyzes your body and tells you which foods are good for you and which foods are not, like what works with your body, what doesn't, and then it gives you your own personal food plan.” # Benefits - A person can know what foods are good for them - A person can know what foods are not good for them - A person can get their own personal food plan # Features - At-home test kit - Analyzes your body - Tells you which foods are good for you and which foods are not - Gives you your own personal food plan # Call to action None used. # Social proof - Female 3: “That makes so much sense. That's why I always feel like I'm bloating.” - Female 3: I actually need this. # Point of view - Customer 50% – The perspective of a customer is communicated through responses to questions. - Brand 50% – The brand's perspective is communicated through the interviewer explaining the product and process. # Storyline - 00:00–00:01 The ad opens with the interviewer stating they’re going to ask a big truth about healthy eating in 2026. - 00:01–00:02 00:01–00:02 The interviewer, from a neutral perspective, asks a woman if she eats healthy. The woman replies that she does. - 00:02–00:03 00:02–00:03 The interviewer, from a neutral perspective, asks a second woman if she eats healthy. The woman replies that she does. - 00:03–00:05 00:03–00:05 The interviewer, from a neutral perspective, asks the second woman what a healthy food is. The woman responds with “veggies.” A salad is then shown. - 00:05–00:06 00:05–00:06 The interviewer, from a neutral perspective, asks the first woman what a healthy food is. The woman responds with “smoothies and superfoods.” - 00:06–00:10 00:06–00:10 The interviewer, from a neutral perspective, tells the women that some good foods can actually be bad for them, implying that the common understanding of healthy foods may not be universally true. The women react, expressing confusion and asking for clarification. - 00:11–00:16 00:11–00:16 The interviewer, from the brand's perspective, explains that everyone's body reacts differently to food, and that factors such as gut health, metabolism, and cells play a role. - 00:16–00:18 00:16–00:18 The interviewer, from the brand's perspective, states that some foods that work for other people might not work for you. - 00:18–00:21 00:18–00:21 The second woman states that what the interviewer is saying makes a lot of sense, and that it makes sense why she always feels bloated. - 00:21–00:23 00:21–00:23 The first woman asks the interviewer how to know what foods will work for her. - 00:23–00:35 00:23–00:35 The interviewer, from the brand's perspective, recommends taking the Viome Full Body Intelligence Test. She tells the woman that she can take it home, fill it out, send it back, and it will analyze her body, and give her her own personal food plan. - 00:35–00:38 00:35–00:38 The women react positively and state they need it. - 00:39–00:40 00:39–00:40 The interviewer states the brand name.

# Ad summary This ad compares the user's experience before and after using Viome. The ad features a split screen showcasing negative experiences the user had before using the product versus the positive experiences they had after. # Brand positioning Viome is presented as a health and wellness company that offers personalized food insights to address health issues like bloating and low energy. The brand positions itself as a solution for individuals who are dissatisfied with generic healthy foods and seek a more tailored approach to their diet. By providing insights into what foods work best for an individual, Viome aims to empower customers, offering a sense of control over their well-being. # Product The product is a personalized food insight service offered by Viome, designed for individuals struggling with health issues such as bloating and low energy. The service provides personalized food insights to help users understand which foods give them energy and improve their overall well-being. Viome tackles the frustration of healthy foods not working and aims to give customers a sense of control over their health by tailoring dietary recommendations to their unique needs. # Visual style The ad has a simple, UGC-style aesthetic with a split-screen format. The editing is straightforward with static shots, creating a direct comparison. The production quality appears to be filmed on a phone camera. The pacing is consistent and the cuts are timed to the music. # Hooks Spoken: 00:00–00:11: Okay, so as someone who deals with constant bloating, “healthy” foods not working, and always low energy, Viome has given me personalized food insights, I now know what gives me energy, and I feel more in control of my body. Text overlay: 00:00–00:11 Me Before Viome: / 00:00–00:11 Me After Viome: / 00:00–00:11 Constant bloating / 00:00–00:11 “Healthy” foods not working / 00:00–00:11 Always low energy / 00:00–00:11 Personalized food insights / 00:00–00:11 Know what gives me energy / 00:00–00:11 Feel more in control Visual: 00:00–00:11: Split screen. On the left, a person with dark hair and fair skin wears a light brown tank top and brown pants. They grimace and hold their stomach. On the right, the same person stands with their hands together, wearing a dark gray athletic top. In the background, there's a white wall with a painting. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is dealing with constant bloating, the frustration that healthy foods are not working, and always low energy. This is signaled through the woman's discomfort and statement about “healthy” foods not working. # Value propositions - Viome provides personalized food insights, helping you understand what gives you energy and feel more in control of your body. This service addresses the pain of dealing with constant bloating, the frustration that healthy foods are not working, and the problem of always having low energy, so that you can feel more in control of your body. # Benefits - Know what gives me energy - Feel more in control of my body # Features - Personalized food insights # Call to action None used. # Social proof - "Okay, so as someone who deals with constant bloating, “healthy” foods not working, and always low energy, Viome has given me personalized food insights, I now know what gives me energy, and I feel more in control of my body." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a person acting as a customer of Viome, sharing a personal transformation. # Storyline - 00:00–00:11 The screen is split with the left side labeled 'Me Before Viome' and the right side labeled 'Me After Viome.' The left side shows a woman with a pained expression, while the right side shows a woman with a composed expression, conveying a before-and-after transformation.

# Ad summary The ad features a person speaking directly to the camera, apologizing to viewers for promoting green juices, claiming greens might be causing a drop in energy levels. They then promote the Viome Full Body Intelligence Test as an alternative to following food trends and to get a food map. # Brand positioning Viome is positioned as a provider of personalized nutrition insights based on an individual's unique biology rather than generic health trends. The brand stands against the norm of one-size-fits-all health advice, promoting a data-driven, individualized approach to wellness. It aims to occupy the space in the consumer's mind as a modern and scientific solution to health, aligning with a lifestyle of informed self-care. The brand positions itself as a solution for individuals seeking tangible, customized health improvements. # Product The Viome Full Body Intelligence Test is a health product designed to provide individuals with personalized dietary recommendations based on their unique biology. The test analyzes an individual's gut microbiome, immune system, and cellular health to identify the best foods and supplements for their needs. It is for people who are not feeling optimal despite eating healthily, and who are experiencing symptoms like brain fog, low energy, and digestive issues. The test is presented as an alternative to following general health advice or food trends. A unique selling point is that it provides real data and a personalized food map, giving individuals control over their health. The product aims to address the pain point of universal health advice not working for everyone, emphasizing that health is individual. # Visual style The ad features a mix of casual, UGC-style footage and slightly more polished shots, creating a hybrid feel. The editing is simple and straightforward, with cuts primarily timed to voiceover lines. The pacing is consistent throughout. The natural lighting and home settings give it an accessible, relatable tone. # Hooks Spoken: 00:00–00:03 Male 1: A formal apology to anyone who drinks green juices Text overlay: 00:00–00:03 A formal apology to anyone who drinks green juices Visual: 00:00–00:03 A tall glass layered with different textures of green sits on a white surface. The bottom layer is green mossy texture. The second layer is light brown, and looks like almond pieces. The third layer is green juice. The fourth layer has sliced bananas. The top layer is a pale green color, and looks like shaved ice. There are a couple mint leaves, banana slices, and a black stick on top. To the bottom right is a man wearing a black t-shirt with short dark hair. In the top center, there is teal colored text. # Funnel stage Middle of funnel (Consideration) # Pain points Following generic health advice or food trends may not work for everyone, and eating certain “healthy” foods (like greens) may negatively impact energy and overall well-being: “Those greens might be what’s tanking your energy at 3 PM.” # Value propositions - Data-driven personalized nutrition - Individualized approach to health based on unique biology - Guidance from an intelligence test to determine food map # Benefits - Stop listening to random health advice - Eat based on your own real data - Stop guessing what to eat # Features - Full Body Intelligence Test - Provides a food map to understand what foods are best for your body # Call to action Get your food map from the Viome Full Body Intelligence Test today! # Point of view - Customer 100% – The ad is told from the perspective of a customer who once followed food trends and now uses the Viome test to inform her diet. # Storyline - 00:00–00:03 A man stands in front of a green layered smoothie, apologizing for people promoting green juices. - 00:03–00:10 A woman is at her kitchen sink with a glass of green juice, echoing the apology and pouring the juice down the drain. This is from her perspective, and aims to show viewers that they do not have to force themselves to eat or drink things they do not like. - 00:10–00:13 She then reminds viewers that she promoted eating clean and green. - 00:15–00:19 She then adds that she did not disclose the fact that greens might be the cause of their 3 PM energy crash. This is said from a personal perspective, but is for the audience to be informed. - 00:19–00:24 Cut to a woman who is bloated and struggling, saying she thought she was eating perfectly, but felt awful, with brain fog and zero energy. This is from the customer's perspective, so that the audience empathizes with the situation. - 00:24–00:27 She then says healthy is not universal, and that it is individual. This introduces the product she is now using. - 00:27–00:32 She then holds and opens the Viome Full Body Intelligence Test, which implies that is the reason she stopped guessing. This is from the customer's perspective, and she states that she needed real answers. - 00:32–00:36 She then explains that she used to follow food trends. On the left side of the screen, there is a person struggling, while on the right side of the screen, the person is doing squats. - 00:36–00:37 She then states that now she eats based on real data. This implies a shift in mindset and how the Viome product helped her reach that. - 00:37–00:43 She closes by encouraging viewers to stop listening to random health advice and to get their food map with the Viome Full Body Intelligence Test. This functions as a call to action.

# Ad summary This ad highlights the before and after effects of using Viome, specifically focusing on resolving bloating issues and providing personalized dietary guidance. It features a woman demonstrating how her life has improved, from feeling bloated and following generic diets to experiencing data-based food guidance and improved gut health. # Brand positioning Viome is positioned as a personalized nutrition service that empowers individuals to achieve optimal health through data-driven insights. The brand emphasizes a shift away from generic dietary advice towards tailored food recommendations based on cellular and gut health. It aligns with a modern, health-conscious lifestyle, promoting well-being by pushing against the norms of one-size-fits-all diets. Viome is positioned as a functional brand that offers a science-backed approach to nutrition, focusing on providing specific solutions for gut and cellular health. # Product Viome offers data-based food guidance to help individuals overcome bloating and improve gut health. The product provides personalized food lists based on gut and cellular insights. The ad highlights that it is for individuals who have been experiencing bloating, following generic diets, and not finding real answers. The unique selling proposition is the tailored approach, offering a clear food list designed specifically for the individual. # Visual style The ad has a clean, split-screen aesthetic, with a UGC feel. Editing consists of static shots to allow comparison of the before and after states. The production quality is simple, appearing to be shot with a smartphone. Pacing is consistent with medium speed edits. # Hooks Spoken: 00:00–00:02 Before Viome: bloated every day, following a generic diet, no real answers. Text overlay: 00:00–00:02 Me Before Viome: / 00:00–00:02 Bloated every day / 00:00–00:02 Following generic diet / 00:00–00:02 No real answers Visual: 00:00–00:02 The screen is split vertically, with 'Me Before Viome' on the left and 'Me After Viome' on the right. On the left, a woman with light skin, red hair, and wearing a gray sweater is seated indoors, looking down at a book. She appears tired and has a neutral expression. To the right, the same woman, but with styled hair and wearing a navy blue scrub top, is actively doing bicep curls with hand weights. Her expression is energized and positive. The background is a plain white wall with a small framed picture. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of experiencing bloating, following generic diets, and not finding real answers or solutions to gut health problems. # Value propositions - Personalized Food Guidance: Data-based food guidance and a clear food list made for you provide a tailored approach to address specific health needs. - Gut and Cellular Health: Targets gut and cellular health, offering deeper insights into the root causes of health issues and the means to address them. # Benefits - Clear food list made for me - Addresses bloating issues - Provides answers where generic diets fail # Features - Data-based food guidance - Gut + cellular insights - Clear food list made for me # Call to action None used. # Point of view - Customer 100% – The entire video is told from the point of view of a customer sharing their personal experience and transformation using the product. # Storyline - 00:00–00:12 The ad opens by splitting the screen to show the creator's 'Me Before Viome' and 'Me After Viome'. On the left side, she appears tired and reads a book. On the right, she is energized and works out with dumbbells.

# Ad summary The ad addresses the issue of feeling tired despite eating clean and introduces the Viome Full Body Intelligence Test as a solution. The ad presents the test as a way to understand one's body and what foods work best for it. It then promotes the concept of eating based on personal data and highlights the positive impact on overall well-being. # Brand positioning Viome is positioned as a personalized nutrition and wellness brand focused on helping individuals understand their unique body needs. The brand promotes itself as a modern, scientific solution to the challenge of maintaining energy levels despite adhering to healthy eating habits. By analyzing RNA, Viome provides tailored dietary recommendations. This approach rejects generic wellness advice, and empowers consumers to make informed choices based on their own data. # Product The Viome Full Body Intelligence Test is a diagnostic tool that analyzes an individual's RNA to provide personalized dietary recommendations. According to the ad, this test helps users understand exactly what foods work best for their body, allowing them to optimize their diet for improved energy and overall well-being. This RNA analysis allows for personalized nutrition. The ad addresses the problem that even healthy foods can sometimes cause fatigue or other negative effects, and suggests the test as a way to eliminate the guesswork and optimize one's diet based on personal data. The ad emphasizes the potential for noticeable improvements in how one feels once they start eating according to their individual results. # Visual style The ad combines UGC style footage of people with stock footage style abstract illustrations. The editing style consists of quick cuts timed to the speaker's statements. The transitions are smooth. This supports an informative tone that caters to users interested in understanding and optimizing their body's functions. # Hooks Spoken: Male 1: Why am I eating clean but still feel like a dead battery? Text overlay: 00:00–00:02: Why am I eating clean but still feel like a dead battery? Visual: 00:00–00:03: A fair-skinned woman with dark hair, a tattoo, and a bare shoulder stands in a shower with white tile. A dark-skinned arm is holding a lit white lightbulb in front of the woman's face. # Funnel stage Middle of funnel (Consideration) # Pain points Why am I eating clean but still feel like a dead battery? # Value propositions - Personalized RNA analysis delivers dietary recommendations optimized for individual needs, providing insights and guidance. # Benefits - Viome tells you exactly what works best for your body - You'll literally feel the difference # Features - Viome analyzes your RNA # Call to action Let Viome guide you. # Social proof - "Once you start eating based on your own data, you'll literally feel the difference" – Female 4 # Point of view - Customer 50% – A woman's confusion, frustration, and desire for understanding is conveyed through her questions, facial expressions, and participation in the ad. - Brand 50% – The benefits of the test are highlighted. # Storyline - 00:00–00:02 A person in a shower holds a lightbulb and asks why they feel like a dead battery despite eating clean, introducing a relatable problem. - 00:02–00:06 The woman questions the lightbulb moment, and the man assures her that the body works like a battery, hinting at the connection between food and energy levels. - 00:06–00:08 The ad explains that when you provide your body with what it needs, your cells function better, emphasizing the importance of proper nutrition. - 00:08–00:13 The woman expresses her confusion about how her daily salad could be making her tired, highlighting the complexity of healthy eating. - 00:13–00:16 The man says that fatigue is possible if you aren't eating what your body wants, leading to the question of figuring out what works for her. - 00:16–00:20 The man suggests the Viome Full Body Intelligence Test, positioning it as a solution to understanding one's body and its specific needs. - 00:20–00:23 The ad reveals that Viome analyzes RNA to give individualized dietary recommendations, reinforcing its scientific approach to personalized nutrition. - 00:23–00:26 A woman explains that after eating based on one's own data, one will literally feel the difference. - 00:26–00:29 The woman says that eating based on your own data is fire, and the man recommends stopping the guessing and let Viome guide you.

# Ad summary This ad promotes Viome's Full Body Intelligence Test, which analyzes a person's RNA to determine which foods work best for their body. The ad uses a conversational format with a woman expressing her concerns about healthy foods making her tired and a man introducing the solution as Viome. The ad emphasizes the benefit of eating based on one's own data and feeling the difference. # Brand positioning Viome is presented as a data-driven wellness company that challenges the one-size-fits-all approach to nutrition. Viome is presented as a forward-thinking and scientifically-backed brand providing at-home RNA testing that allows customers to optimize their health by understanding their unique bodily needs. The brand positions itself as a solution to the frustration of generic diet advice that may not be effective for everyone. # Product The product featured is the Viome Full Body Intelligence Test. This at-home test analyzes an individual's RNA to provide personalized dietary recommendations. The test aims to help users understand exactly what foods work best for their body, addressing the common frustration that even healthy foods may not suit everyone. By eating based on the user's own data, the ad suggests users will experience a noticeable difference in how they feel. This product is for anyone looking to optimize their diet and overall well-being through a scientifically-backed approach. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a casual, UGC feel. The editing style includes quick cuts and transitions between different scenes and speakers to maintain a fast pace. The ad utilizes both color and black and white shots, often using the black and white to depict moments of frustration. The use of graphics and text overlays timed to speech create a dynamic audio-visual sync. The split-screen presentation in the later half of the ad creates a modern feel. # Hooks Spoken: 00:00–00:02 The shocking truth you never knew about your body. Text overlay: 00:00–00:02 The shocking truth you never knew about your body... Visual: 00:00–00:02 The shot is selfie-style, waist up, and slightly shaky, of a young woman with long dark curly hair, fair skin, and a nose piercing. She wears a green tank top and looks concerned with furrowed brows and pursed lips. She is in a bathroom with white tiled walls and a white bathtub visible in the background. A flash graphic of a yellow lightning bolt and lightbulb appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points Healthy foods may actually be making you tired because your body isn't getting what it wants. This is signaled by the woman asking, "Hold on... so my daily salad might be making me tired?" # Value propositions - Eating based on your own data - The Viome Full Body Intelligence Test analyzes your RNA and tells you exactly what works best for your body, and lets you feel the difference. # Benefits - Your cells run better - Tells you exactly what works best for your body - You’ll literally feel the difference - Let Viome guide you # Features - Viome analyzes your RNA - Viome Full Body Intelligence Test # Call to action Let Viome guide you. # Social proof - “That's fire!” – Female 1 (Customer) # Point of view - Customer 70% – The customer POV is communicated through the conversational tone, relatable concerns, and the women’s reactions to the product. - Brand 30% – The Brand POV is conveyed through the male speaker and onscreen text that highlights product features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman looking concerned, as text reads, "The shocking truth you never knew about your body..." and a flash effect appears on screen. This sets up a mystery and implies the viewer is about to learn something important about their health. - 00:02–00:04 00:02–00:04 The woman expresses surprise and confusion, saying, "Wait, what's happening? Is this some kind of magic trick?" This is meant to mirror the viewer's initial reaction and create a relatable moment. - 00:04–00:06 00:04–00:06 A man interjects to explain, "No, seriously, your body works kind of like a battery." The tone shifts to informative, as the man begins to introduce the core concept of the ad. - 00:06–00:08 00:06–00:08 The man continues with, "When you give it what it actually needs, your cells run better." This builds on the battery analogy and suggests optimized health is achievable. - 00:08–00:10 00:08–00:10 The woman presents a potential issue with a statement, "But sometimes even 'healthy' foods can throw you off." This highlights a common frustration with general diet advice. - 00:10–00:12 00:10–00:12 The woman seems incredulous and asks, "Hold on... so my daily salad might be making me tired?" This question voices a direct problem that the target audience may relate to. - 00:12–00:14 00:12–00:14 The man validates the woman's concern, stating, "Yeah, if it's not really what your body wants." This reinforces the idea that individual needs vary. - 00:15–00:16 00:15–00:16 The woman then poses the question, "Okay... so how do I actually figure out what works for me?" This leads into the product introduction. - 00:17–00:20 00:17–00:20 The man recommends, "Honestly? You should try the Viome Full Body Intelligence Test." The product is positioned as the solution to the problem posed earlier. - 00:20–00:23 00:20–00:23 The man describes the product function: "Viome analyzes your RNA and tells you exactly what works best for your body." This emphasizes the personalized aspect of the product. - 00:24–00:26 00:24–00:26 The man concludes with the benefit: "Once you start eating based on your own data, you'll literally feel the difference." This reinforces the value proposition. - 00:26–00:27 00:26–00:27 The woman affirms the benefit with an endorsement, "That's fire!" - 00:27–00:29 00:27–00:29 The man gives a final pitch, "Yeah...stop guessing and let Viome guide you." This reinforces the CTA.

# Ad summary A woman questions why she feels like a "dead battery" while eating healthy. The ad proposes the Viome Full Body Intelligence Test to understand how foods interact with your unique body chemistry, thus enabling targeted food choices based on real data. # Brand positioning Viome is presented as a modern health brand providing personalized nutritional guidance through advanced RNA analysis. Positioning itself as a leader in full body intelligence, Viome offers consumers deeper insights into their unique biochemistry beyond generic diet advice. The brand promotes the idea of data-driven wellness, rejecting generalized 'healthy' foods in favor of targeted nutrition based on individual needs. Viome pushes against the conventional norms of one-size-fits-all nutrition, aligning with a lifestyle of personalized health and self-discovery. Its positioning is functional, offering a scientific method to optimize health through custom dietary recommendations. # Product The Viome Full Body Intelligence Test is an at-home RNA analysis kit designed to provide personalized dietary recommendations based on an individual's unique biochemistry. According to the ad, the product analyzes the RNA to identify which foods work best for the user's body, enabling users to make targeted dietary choices. The kit appears to address a common pain point: fatigue and low energy despite eating a healthy diet. The ad suggests that so-called 'healthy' foods can still throw off an individual's system if they are not biochemically compatible. The test helps users stop guessing and start eating based on their own data. It is implied that the test results lead to a noticeable improvement in how the user feels. # Visual style The ad has a polished, contemporary look with a blend of UGC-style shots and abstract animations. The editing is a mix of quick cuts and static shots. The UGC feel is interspersed with polished commercial elements, creating a hybrid style that aims to be relatable but also trustworthy. The pacing is fairly consistent at about 50 cuts per minute. Visual motifs include the use of split screens and abstract representations of cellular activity. # Hooks Spoken: Female 1: Why am I eating clean but still feel like a dead battery? Text overlay: Why am I eating clean but still feel like a dead battery? Visual: 00:00–00:02: A young woman with long, dark curly hair stands close to the camera and speaks directly to the viewer. She has light skin, a septum piercing, and visible tattoos on her arms. She is wearing a black tank top and a light green apron. She appears to be standing in a bathroom, as a white toilet and shower wall are visible behind her. A bright light briefly flashes on her face. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is feeling tired or low-energy despite eating a clean or healthy diet. The woman in the video asks, “Why am I eating clean but still feel like a dead battery?” # Value propositions - Stop guessing and let Viome guide you: Implies that the test offers personalized, data-driven recommendations that eliminate the need for guesswork in dietary choices. - Full Body Intelligence Test: The use of the word intelligence implies sophistication and precision in its RNA analysis. # Benefits - Tells you exactly what works best for your body - You'll literally feel the difference # Features - Analyzes your RNA - Full Body Intelligence Test - Provides personalized dietary recommendations # Call to action Let Viome guide you. # Social proof - None used. # Point of view - Customer 80% – The ad presents questions and testimonials from the perspective of users experiencing fatigue, which gives them a relatable voice. - Brand 20% – The brand voiceover explains the scientific details of how the test works and what benefits it offers. # Storyline - 00:00–00:02 The woman in the video speaks to the camera while in her bathroom, asking why she feels like a dead battery despite eating clean. This is meant to establish a shared frustration and position her as a relatable customer. The tone is conversational and questioning, reflecting the viewer's potential uncertainty. - 00:02–00:04 The scene cuts to black and white and a floating lightbulb appears over her head. The lightbulb begins to glow, meant to symbolize the concept that the human body is a battery and energy is what allows the body to keep functioning. She wonders if this is some kind of magic trick. - 00:04–00:06 The video transitions again to the woman in black and white. Floating produce appears over her face and above her head: lettuce, a tomato, blueberries, and a pumpkin. She is told that, seriously, her body works kind of like a battery. - 00:06–00:08 The video cuts to an abstract image of cells pulsing. This abstract view is meant to show the connection between the battery analogy and actual cells in the human body. Voiceover explains that cells run better when you give your body what it actually needs. - 00:08–00:10 The video then transitions to an abstract image of a double helix. The presenter explains that sometimes even healthy foods can throw you off, underscoring the problem. - 00:10–00:13 The scene cuts to a woman eating a salad who asks if her daily salad might be making her tired. This furthers the problem by presenting an example. - 00:13–00:14 The video transitions to another woman touching her head and the original presenter responds that yes, that is true if it's not really what your body wants. - 00:14–00:17 The video transitions to a view over a shoulder of a woman at a computer. She wonders how she can figure out what works for her. The perspective shifts to the view of the computer screen showing various tests that Viome offers. - 00:17–00:20 The original presenter answers, "Honestly? You should try the Viome Full Body Intelligence Test." This provides a direct product recommendation as the solution to the problem raised earlier. - 00:20–00:23 The scene transitions to abstract images of fire-y cells that are meant to suggest and visualize that Viome analyzes your RNA and tells you exactly what works best for your body. - 00:23–00:26 The scene cuts to another woman who is smiling while typing on a computer. The voiceover says that once you start eating based on your own data, you will literally feel the difference. - 00:26–00:30 The scene returns to the original woman who concludes that the offering is "fire", a phrase that implies that this is a great opportunity or product. Another voiceover asks that she stop guessing and let Viome guide you.

# Ad summary In a UGC-style video, a woman apologizes for promoting green foods and drinks as healthy because they led to her suffering from brain fog and low energy. She then suggests a Viome Full Body Intelligence Test that provides the consumer with real data to help them eat properly. # Brand positioning Viome positions itself as a data-driven health and wellness brand that offers a more personalized approach to nutrition. The brand aims to occupy the space of tailored wellness, pushing against generic health advice and food trends. By offering a Full Body Intelligence Test, Viome aligns with a lifestyle that prioritizes individual needs and scientific insights over conventional wisdom. The brand's positioning is functional, emphasizing the performance and precision of their diagnostic tools, yet also touches on emotional well-being by promising to resolve issues like brain fog and low energy. Viome seeks to empower consumers to make informed decisions about their health based on their unique biological data. # Product The product being advertised is the Viome Full Body Intelligence Test, a diagnostic tool designed to provide personalized insights into an individual's health needs. This comprehensive test is designed to analyze various aspects of the body to provide a "food map" tailored to the individual. By taking the Viome test, users can purportedly stop guessing about what's healthy for them and start eating based on their own "real data." The product is designed for individuals who are tired of following random health advice or food trends and seek a more scientific, data-driven approach to nutrition. The test addresses the pain point of healthy not being universal and helps people customize their diet in such a way that they can optimize their health without suffering from issues like brain fog and low energy. # Visual style The ad has a UGC aesthetic, with a mix of indoor shots in kitchens and bathrooms. The editing style includes quick cuts and direct-to-camera address. The production quality is polished but maintains a casual, relatable feel. The pacing is fast, with cuts timed to match the speech. Audio-visual sync is present, with product actions and text overlays timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:02: No one warned me this would happen in my 30s. Text overlay: 00:00–00:03 No one warned me this would happen in my 30s Visual: 00:00–00:02: Extreme close-up shot of a decorative arrangement of glass and jeweled spinach leaves sitting on a gold surface. A hand enters the frame holding a knife, and begins cutting into the leaves. At the bottom of the frame is the face of a young person with short dark hair wearing a black top. # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the frustration and ineffectiveness of following general health advice, which can lead to issues like brain fog and low energy despite eating what is considered "healthy." "I thought I was eating perfectly, but I felt awful." # Value propositions - The Viome Full Body Intelligence Test provides a data-driven approach to personalized nutrition - Get a customized "food map" tailored to your individual health needs, helping you optimize your diet and avoid issues like brain fog and low energy # Benefits - Stop guessing about what's healthy for you - Start eating based on your own real data - Optimize your health without suffering from brain fog and low energy # Features - Full Body Intelligence Test - Provides a "food map" based on real data - Analyzes various aspects of the body - Personalized insights into individual health needs # Call to action Get your food map with the Viome Full Body Intelligence Test today! # Point of view - Customer 100% – The entire video is told from the perspective of a customer who has had a negative experience with following general health advice and has found a solution with the brand. # Storyline - 00:00–00:02 00:00–00:02: The video begins with a dramatic shot of a jeweled vegetable arrangement being cut with a knife. This serves as a visual hook, capturing attention with its unique aesthetic. A text overlay states, "No one warned me this would happen in my 30s," creating curiosity and implying a negative change or realization. The shot is intended to intrigue viewers, setting the stage for a personal health narrative. - 00:02–00:09 00:02–00:09: The creator apologizes for advocating green juices, admitting it was a mistake. She pours a green juice down the drain, symbolizing her change of heart. The message conveyed is one of regret and a shift in perspective. - 00:09–00:17 00:09–00:17: The creator addresses the audience directly, acknowledging she previously promoted clean and green eating. The tone is conversational and personal. The narrative evolves from past advocacy to current disillusionment, highlighting the complexity of health advice. - 00:17–00:25 00:17–00:25: The creator shifts to her personal experience. She describes feeling awful despite eating "perfectly," citing brain fog and zero energy as symptoms. The message conveys that general health advice isn't universally effective and that individual health needs vary. - 00:25–00:35 00:25–00:35: The creator introduces the Viome Full Body Intelligence Test as her solution, stating she stopped guessing and started using real data. The perspective shifts towards a more empowered approach to health. - 00:35–00:41 00:35–00:41: The creator urges viewers to stop listening to random health advice and instead get their "food map" with the Viome test. The final message is a direct call to action, presenting Viome as the solution for personalized health.

# Ad summary This ad promotes Viome Full Body Intelligence tests, which are designed to determine the ideal diet for each individual based on their unique data. The ad begins with the creator sarcastically apologizing for recommending that viewers eat spinach and drink green juices, which she acknowledges don't work for everyone. She reveals that she takes Viome's Full Body Intelligence tests to determine the diet that works for her, which she says helps her avoid "random health advice." # Brand positioning Viome is presented as a brand that prioritizes personalized health solutions over generic, one-size-fits-all dietary advice. The brand aims to occupy a space in the consumer's mind as a provider of cutting-edge, data-driven insights into individual nutritional needs. Viome aligns with a lifestyle that emphasizes science-based wellness and challenges the norm of blindly following popular food trends. The brand positions itself functionally, emphasizing the performance and personalization aspects of its products, rather than relying on emotional appeals. # Product The Viome Full Body Intelligence test is a comprehensive health analysis tool designed to provide personalized dietary recommendations based on an individual's unique data. The product is for people who are dissatisfied with generic health advice and are seeking customized solutions. The product uses advanced technology to analyze various biomarkers and offers tailored insights into optimal food choices. The product's USP is its ability to move beyond generalized health trends and provide data-driven, individual-specific recommendations. The test is used when someone wants to determine the right foods for their body. It addresses the purchase barrier of not knowing which foods are truly healthy for an individual. # Visual style The ad has a bright and casual aesthetic. The editing style combines quick cuts with static shots to maintain a conversational tone. The production quality is a blend of polished and UGC, giving the ad a natural feel. The visuals consist of the creator showing the product, her body and diet habits, and showing the viewers how the product works. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 It's 2026 and people are still lying about spinach Text overlay: It's 2026 and people are still lying about spinach Visual: 00:00–00:03 A knife cuts glass spinach. The spinach sits on a silver plate. The person speaking is in the lower right. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of following generic health advice that may not be effective for everyone, leading to issues like brain fog and zero energy. The creator says that she thought she was eating perfectly, but felt awful. # Value propositions - The Viome Full Body Intelligence Test allows you to determine your food map # Benefits - Get your food map # Features - Full Body Intelligence Test # Call to action Get your food map with the Viome Full Body Intelligence Test today! # Social proof - I used to just follow food trends. Now I eat based on my own real data. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their experiences. # Storyline - 00:00–00:02 The ad begins with a close-up of decorative glass spinach. The creator expresses sarcasm about eating spinach. - 00:02–00:14 The creator apologizes to the audience for recommending that they drink green juices and eat spinach. - 00:14–00:18 The creator tells the audience that greens may be why their energy is tanking at 3 p.m. - 00:18–00:23 The creator says that she thought she was eating perfectly but felt awful, experiencing brain fog and zero energy. - 00:23–00:27 The creator realizes that health is individual and not universal. - 00:27–00:31 The creator says she stopped guessing and took the Viome Full Body Intelligence test. - 00:30–00:31 The creator shows a graphic of the health app along with the kit, and says she needed real answers. - 00:31–00:34 The creator describes how she used to follow food trends. - 00:34–00:36 The creator states that she now eats based on her own real data. - 00:36–00:42 The creator recommends that viewers stop listening to random health advice and get their food map from the Viome Full Body Intelligence test.

# Ad summary This ad is a demonstration of the Viome Full Body Intelligence Test. The speaker interviews people on the street to find out what they think a healthy food is, and if they think they eat healthy. She explains that every body reacts differently to different foods, and that the Viome test can help them discover what foods are good for them. # Brand positioning Viome is a brand focused on personalized nutrition plans and at-home intelligence tests, as hinted at through the Viome Full Body Intelligence Test. The brand positions itself as one that helps individuals discover which foods work best for them based on how their body specifically reacts to different foods. The brand promotes the value of personalized nutrition and understanding one's own body, rather than following generic dietary advice. The brand promotes a functional solution for those seeking to optimize their health through informed food choices. # Product The Viome Full Body Intelligence Test is an at-home test kit designed to help individuals understand how their body reacts to different foods. The test analyzes the individual's body and provides insights into which foods are beneficial and which should be avoided, offering a personalized food plan. The Viome test works by taking the test at home, filling it out, and sending it back to the company for analysis. It will then tell you which foods are good for you, and which foods are not. The intended outcome is to provide users with the knowledge to make informed dietary choices tailored to their unique bodily needs, helping them to feel better and avoid bloating or other adverse reactions to foods that may be commonly considered healthy. # Visual style The ad has a natural, casual aesthetic, with outdoor lighting and simple editing. The production quality is polished, giving it a professional yet approachable feel. The editing style involves quick cuts and smooth transitions, keeping the pace engaging. The audio-visual sync is well-maintained, with cuts and actions timed to match the rhythm of the music and voiceover. # Hooks Spoken: 00:00–00:02 Alright, so be honest. Do you think you eat healthy? Text overlay: 00:00–00:01 YOU MIGHT BE EATIN / 00:01–00:02 YOU MIGHT BE EATING THE WRONG HEALTHY FOOD Visual: 00:00–00:02 A woman with red hair and a black denim jacket interviews a woman with long dark hair and a pink and grey sweater. The woman with red hair holds a microphone up to the other woman's mouth and asks her a question. They stand in front of a building with glass doors and windows. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing which foods are truly healthy for an individual's body. This is signaled by the woman in the ad saying, "That's why I always feel like I'm bloating." # Value propositions - Discover which foods work best for your unique body. - Gain access to a personalized food plan based on your body's needs. # Benefits - Tells you which foods are good for you - Tells you which foods are not good for you - Find out what works with your body - Avoid bloating # Features - Viome Full Body Intelligence Test - At-home test kit - Analyzes your body - Personalized food plan # Call to action None used. # Social proof - "That makes so much sense. That's why I always feel like I'm bloating." – Female 3 - "That sounds great. I actually need this. Thank you so much." – Female 3 # Point of view - Customer 10% – A real customer expresses their interest in the Viome Full Body Intelligence test and says it is something they need. - Brand 90% – The brand presents itself as a helpful guide, providing a solution to the problem of not knowing which foods work best for an individual's unique body. # Storyline - 00:00–00:01 A woman with red hair is holding a microphone and speaking to the camera. Green text appears over her head that says, "YOU MIGHT BE EATING THE WRONG HEALTHY FOOD." - 00:01–00:06 00:01–00:06 She interviews people on the street asking, "Do you think you eat healthy?" and "What is a healthy food?" - 00:06–00:09 00:06–00:09 The woman with red hair is speaking to the camera, "What if I told you that some of the good foods could actually be bad for you?" - 00:09–00:12 00:09–00:12 The woman interviews the people on the street again asking, "Really? How?", "Wait, what do you mean?" - 00:12–00:21 00:12–00:21 The woman explains that everyone's body reacts differently to food, "So everyone's body reacts differently to food, like your gut, your metabolism, your cells. They're all unique with some food that might work for other people might not work for you." - 00:19–00:21 00:19–00:21 A woman with brown hair says, "That makes so much sense. That's why I always feel like I'm bloating." - 00:21–00:24 00:21–00:24 The Asian woman says, "Okay, so how do I know what will work for me?" - 00:24–00:29 00:24–00:29 The woman with red hair tells them that she would take the Viome Full Body Intelligence Test. She explains, "Yeah, you just take it home, fill it out, send it back, and it analyzes your body." - 00:29–00:35 00:29–00:35 The woman with red hair explains that the Viome test, "...tells you which foods are good for you and which foods are not, like what works with your body, what doesn't, and then it gives you your own personal food plan." - 00:35–00:38 00:35–00:38 The woman with brown hair looks at the Viome test and says, "I actually need this. Thank you so much." - 00:38–00:40 00:38–00:40 The woman with red hair says, "Viome Full Body Intelligence girl, get it!"

# Ad summary A woman with SIBO (small intestine bacterial overgrowth) shares her experience with bloating and how the Viome Full Body Intelligence Test and following its results helped her manage her symptoms. # Brand positioning Viome positions itself as a health and wellness brand that offers a Full Body Intelligence Test to help customers understand their gut health and metabolism. The brand aims to help individuals identify which foods their body responds to well and what foods they should avoid. Viome aims to help customers struggling with issues like SIBO bloating through personalized insights, suggesting that generic gut advice may not be effective for everyone. It focuses on providing personalized nutrition plans based on individual gut biomes to improve overall health and well-being, pushing against the one-size-fits-all approach often seen in health and wellness. # Product The Viome Full Body Intelligence Test is a comprehensive health assessment that checks the customer's gut and metabolism to identify which foods their body digests well and which foods to avoid. The test involves collecting saliva, blood, and stool samples, as well as completing a health questionnaire, which provides personalized insights into one's gut biome and metabolic function. It is designed to help customers struggling with conditions like SIBO bloating by providing tailored food recommendations based on the individual results. The product helps customers stop guessing about what their body needs and offers a way to manage gut health issues effectively. The Viome app allows users to view foods and see scores for muscle growth, energy, and focus. # Visual style The ad has a UGC feel with natural lighting and static shots, creating a casual and relatable tone. The editing style includes both quick cuts and static shots, with smooth transitions. The cuts per minute vary, but the pacing generally remains consistent. The visual style aligns with the platform's native behaviors, making it feel like a typical Reel. # Hooks Spoken: 00:01–00:03 Female 1: Stop asking if I'm pregnant, I'm just bloated. Text overlay: 00:01–00:03 STOP ASKING IF I'M PREGNANT. / 00:02–00:03 I'M JUST BLOATED. Visual: 00:00–00:01 A woman with long red hair stands in front of a mirror in what appears to be a bedroom. She is wearing black leggings and a red sweater. The woman uses her hand to pull on the skin of her stomach. / 00:01–00:03 A woman with long red hair speaks directly to the camera in a selfie-style shot in front of a white wall with a built-in bookshelf in the background. She is wearing a denim jacket and a red shirt and accessorized with a gold watch and a blue bracelet. The lighting is bright, and she is pointing her finger at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with SIBO bloating and the ineffectiveness of generic gut advice. "I thought I was just going to have to be stuck like that forever." # Value propositions - Helps you figure out what your body actually needs - Provides personalized insights into your gut biome and metabolic function - Tailored food recommendations based on individual results # Benefits - Viome helps you figure out what your body actually needs - The heaviness and bloating finally went away # Features - Checks my gut and metabolism - Viome app shows which foods my body does well with # Call to action Stop guessing. Viome helps you figure out what your body actually needs. # Social proof - "Then my doctor told me to try the Viome Full Body Intelligence Test, and that's what actually changed things for me" – Female 1 (Customer) - "Once I followed my Viome results and switched a few foods out, the heaviness and bloating finally went away" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a customer sharing their personal experience and journey with the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a view of the side of a woman’s stomach and is immediately followed by the same woman speaking directly to the camera, asking people to stop asking if she's pregnant, because she is just bloated. This is intended to grab the viewer's attention by presenting a common, frustrating question followed by a direct statement. The audience is experiencing it from the perspective of a woman who is tired of being asked about pregnancy due to bloating. - 00:03–00:12 00:03–00:12 The woman explains that she has dealt with SIBO (small intestinal bacterial overgrowth) bloating for a long time, and it got so out of control that it became painful and annoying, all because of bacteria overgrowth in her small intestine. This continues her story, emphasizing the severity and root cause of her bloating issue. The audience is experiencing it from the perspective of someone who has been suffering from a medical condition. - 00:12–00:15 00:12–00:15 The woman explains that she tried eating healthy, cutting foods, and following gut advice online, but nothing worked. This highlights the ineffectiveness of generic solutions, building up the pain point before introducing a solution. The audience is experiencing it from the perspective of someone who is trying to find a fix. - 00:15–00:18 00:15–00:18 The woman shares her frustration, saying she thought she would be stuck like that forever, conveying a sense of hopelessness. This emphasizes the emotional toll and the perceived lack of solutions. The audience is experiencing it from the perspective of someone who feels trapped. - 00:18–00:23 00:18–00:23 The woman explains that her doctor told her to try the Viome Full Body Intelligence Test, and that's what changed things for her. This introduces the product as a doctor-recommended solution. The audience is experiencing it from the perspective of someone finding a new hope through expert advice. - 00:24–00:28 00:24–00:28 The woman describes how Viome checks her gut and metabolism and shows which foods her body does well with. This provides a functional description of the product, highlighting its personalization aspect. The audience is experiencing it from the perspective of someone finding a test that fits their needs. - 00:28–00:31 00:28–00:31 The woman states that she found out she was eating a bunch of healthy foods that were low-key making her bloating worse, highlighting the counterintuitive nature of gut health. This reinforces the need for personalized solutions and the product's unique selling point. The audience is experiencing it from the perspective of someone discovering unexpected insights. - 00:32–00:37 00:32–00:37 The woman explains that once she followed her Viome results and switched a few foods out, the heaviness and bloating finally went away, showing the positive outcome of using the product. This demonstrates the product's effectiveness and its ability to provide relief. The audience is experiencing it from the perspective of someone who has found a working solution. - 00:38–00:43 00:38–00:43 The woman concludes by telling viewers that if they are struggling with SIBO like her, they should stop guessing and let Viome help them figure out what their body actually needs. This serves as a call to action and reinforces the product's value proposition. The audience is experiencing it from the perspective of someone offering support and a practical solution.

# Ad summary This ad for Viome, promoting their Full Body Intelligence product, leverages a St. Patrick's Day theme to offer $100 off. The ad highlights various health benefits, such as cellular function, weight and metabolic health, gut health, and brain and cognitive health. # Brand positioning Viome positions itself as a provider of comprehensive health insights through its Full Body Intelligence product. The brand aims to occupy the space of personalized wellness, suggesting that its product offers a deeper understanding of one's body. It appears to promote a data-driven approach to health, aligning with a lifestyle focused on informed choices. It pushes against generic, one-size-fits-all solutions, instead offering tailored health insights. The brand positioning is both functional (providing specific health data) and emotional (offering empowerment through knowledge). # Product The product being advertised is Viome's Full Body Intelligence, presented in a black box. It is designed for individuals interested in understanding and optimizing their health through detailed biological data. The product aims to provide insights into various aspects of health, including cellular function, weight and metabolic health, gut health, biological age, and brain and cognitive health. The ad addresses the purchase barrier of high cost by offering a $100 discount. It encourages viewers to try or buy the product by highlighting its comprehensive approach to understanding personal health data. # Visual style The ad features a clean, modern visual style. The production quality appears to be studio-shot with a focus on product presentation. The image treatment includes sharp lighting and background removal to emphasize the product and callouts. The typography is integrated with large, bold text for headlines and clear labels for features. The style contrasts typical platform content by being highly polished, aiming to stand out in the feed. # Hooks Headline: $100 off # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of not having a comprehensive understanding of one's overall health. The phrase "Full Body Intelligence™" and the various health aspects listed suggest that the viewer may be frustrated with the lack of insight into these areas. # Value propositions - Get $100 off Viome's Full Body Intelligence, offering comprehensive insights into various health aspects like cellular function, weight and metabolic health, gut health, biological age, and brain and cognitive health. # Benefits - Improved cellular function - Improved weight and metabolic health - Improved gut health - Understanding of biological age - Improved brain and cognitive health # Features - Cellular Function - Weight + Metabolic Health - Gut Health - Biological Age - Brain + Cognitive Health # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, aiming to promote and sell its Full Body Intelligence product by leveraging a holiday theme and offering a discount. The brand controls all aspects of the image. # Storyline - The ad opens by highlighting a St. Patty's Day theme with clovers, creating a festive and timely hook. This is included to catch the viewer's eye and associate the brand with a current event, and is told from the brand's perspective to capitalize on the holiday. - Next, the ad prominently displays an offer of '$100 off,' immediately grabbing the viewer's attention with a tangible incentive. The intention is to drive immediate action by addressing the cost barrier, told from the brand's perspective. - The ad then showcases the product, Viome Full Body Intelligence, along with callouts to key benefits like cellular function, weight + metabolic health, gut health, biological age, and brain + cognitive health. The intention here is to educate the viewer on the product's comprehensive scope and its potential benefits, told from the product's perspective.

# Ad summary This ad promotes Viome, a full body intelligence test that can show you which foods cause inflammation and which give you energy. The ad claims that eating healthy could be making you sick, and that people should stop following a generic plan and instead get a nutrition map with Viome. # Brand positioning Viome is presented as a modern health and wellness company that leverages advanced testing to provide personalized nutritional insights. The brand aims to occupy a space in the consumer's mind as a scientific and data-driven solution to health and diet, pushing against the one-size-fits-all approach of generic diet plans. Viome aligns with a lifestyle of informed self-care, offering a functional approach to optimizing health through understanding individual body responses, as opposed to emotional or trend-based dieting. # Product The Viome Full Body Intelligence Test is a kit designed to analyze an individual's gut and cells in real-time to determine the optimal foods for their body. It works by identifying which foods provide energy and which cause inflammation, allowing users to stop guessing what to eat and to avoid generic plans. The test comes in a sleek black box labeled with "Viome Full Body Intelligence." It provides a nutritional map based on the results of the test, guiding users towards a personalized diet. This addresses the pain point of following generic dietary advice that may not suit individual needs, positioning the product as a key to unlocking optimal health through personalized nutrition. # Visual style The ad has a hybrid aesthetic, mixing polished studio shots of the man in front of the pink backdrop with UGC-style visuals of the product. It features quick cuts between the talking head and related b-roll, which keeps the pace brisk and mimics social media trends. The use of close-up shots on the products adds a touch of visual interest to more static visuals. The editing style includes jump cuts to keep the viewer engaged. The overall production quality is a mix of polished and UGC-esque, which is meant to come off as both professional and relatable. # Hooks Spoken: Male 1: Eating healthy is making you sick. Text overlay: Eating healthy is making you sick Visual: 00:00–00:02 A black Viome box labeled “Full Body Intelligence” is centered in the frame, with a half of an avocado, blueberries, cauliflower, and broccoli floating above the box. There is green powder scattered throughout. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of people who are doing everything "right" with their diet but still feel tired and bloated. # Value propositions - Stop guessing. - Get a nutritional map. # Benefits - Tells you which foods give you energy - Tells you which foods cause inflammation # Features - Full Body Intelligence Test # Call to action None used. # Social proof - None used. # Point of view - Brand 80% – The brand voice is used to make claims about healthy foods and promote the test kit. - Customer 20% – The customer POV is communicated through visuals of a woman unboxing the test and the text in the background implying the test will get the user results. # Storyline - 00:00–00:02 The ad opens with a statement challenging the conventional wisdom that healthy eating is always beneficial. - 00:02–00:07 A man speaking into a microphone explains that he sees many people eating healthy foods that make them feel worse. - 00:07–00:12 The man shares that foods considered “superfoods” can sometimes cause fatigue and bloating. - 00:12–00:17 The man says that there is no one healthy diet that fits perfectly for everyone. - 00:17–00:21 The man shares how some people feel great on greens while others feel better with more protein or red meat. - 00:21–00:26 The man shares that if you are doing everything “right” and still tired and bloated, stop guessing. - 00:26–00:29 The man shifts focus to the Viome Full Body Intelligence Test, and the scene cuts to a woman with manicured nails unboxing it. - 00:29–00:32 The man explains that the Viome test looks at your gut and cells in real time, and the scene shifts back to the woman unboxing the test. - 00:32–00:35 The man explains that the test tells you which foods give you energy, and which cause inflammation. - 00:35–00:37 The man tells the audience to stop following a generic plan. - 00:37–00:41 The man tells the audience to get a nutrition map, letting Viome show you what you have been missing.

# Ad summary This ad promotes Viome's Full Body Intelligence test, which is a personalized test that shows which foods cause inflammation or trigger sensitivities for your unique body. It includes testimonials from women who have seen better mood, improved sleep, and easier weight loss once they followed their personalized food map. # Brand positioning Viome is presented as a brand offering a personalized approach to health and wellness through its Full Body Intelligence test. This test is designed to help individuals understand how their unique body responds to different foods, addressing the frustration of generic diets and health advice. Viome positions itself as a solution for those who have struggled with weight loss, gut issues, inflammation, or hormonal imbalances, despite following conventional wisdom. The brand aims to be a trusted source for personalized dietary recommendations, promoting the idea that what works for one person may not work for another. By focusing on individual sensitivities and needs, Viome stands out from generic health and diet programs. It seeks to empower customers to take control of their health through personalized insights and actionable plans. # Product The Viome Full Body Intelligence test is a personalized at-home health test designed to identify foods that cause inflammation or trigger sensitivities unique to an individual's body. This test aims to provide users with a personalized food map, guiding them on what to eat to improve mood, sleep, and weight loss. The product comes in a sleek black and white box, containing a stool and blood collection kit. By analyzing these samples, Viome provides insights into how specific foods affect the user, addressing the common frustration of following generic diets that don't yield desired results. The test helps overcome the barrier of guesswork in dieting by offering data-driven recommendations tailored to the user's body, ultimately making weight loss and overall wellness more achievable. # Visual style The ad uses a blend of polished and UGC-style footage, creating a hybrid feel that balances credibility and relatability. Quick cuts are used to maintain a fast pace and keep the viewer engaged, while smooth transitions link different scenes. The production quality is decent, leaning towards a clean, modern aesthetic. Visual motifs include shots of healthy foods and frustrated women holding their stomach. The pacing is fairly consistent at around 15-20 cuts per minute. # Hooks Spoken: 00:00–00:03 PSA: Women over 30 can never lose weight until they fix this. Text overlay: 00:00–00:03 PSA: Women over 30 can never lose weight until they fix this Visual: 00:00–00:03 A young woman with red hair and a green sweater stands in her bedroom holding a cellphone, filming herself in a mirror. In the background is a bed with white linens and a wooden bedside table. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of women over 30 who struggle to lose weight despite eating clean and working out. The "pooch" won't budge. This struggle is compounded by potential gut issues, inflammation, and hormonal imbalances, making weight loss even harder. # Value propositions - Personalized approach to diet and wellness - Avoid guesswork in dieting with data-driven recommendations - Improve overall well-being by addressing gut issues, inflammation, and hormonal imbalances # Benefits - Better mood - Improved sleep - Easier weight loss # Features - Personalized test - Stool collection - Blood collection # Call to action Check out the VIOME FULL BODY INTELLIGENCE TEST today # Social proof - "Many users reported: better mood, improved sleep, and easier weight loss once they followed their personalized food map." # Point of view - Customer 70% – The ad features real or implied users discussing their experiences and frustrations. - Brand 30% – The ad presents product details and claims using the official brand voice. # Storyline - 00:00–00:03 A woman stands in front of a mirror, showing her stomach, and posing the question as to what the solution is for women over 30 who can't lose weight. - 00:03–00:07 The ad acknowledges the frustration of eating clean and working out without seeing results, indicating this is a problem many people face. - 00:07–00:12 The ad assures viewers that they are not alone and that everyone's body is different, and the diet that works for someone else might actually work against you. - 00:12–00:18 The ad lists potential negative health impacts, such as gut issues, inflammation, and hormonal imbalances, making weight loss more difficult. - 00:18–00:23 The ad transitions to a solution, introducing the Viome Full Body Intelligence test and implying that thousands of women find it beneficial. - 00:24–00:29 The ad explains what the test does—showing which foods cause inflammation or trigger sensitivities for your unique body. - 00:29–00:35 The ad reveals the user benefits, such as better mood, improved sleep, and easier weight loss, after following their personalized food map. - 00:36–00:44 The ad directly addresses the viewer, highlighting that if they are tired of the guesswork in dieting and want a plan that works for them, they should check out the Viome Full Body Intelligence test today.

# Ad summary This ad uses a quote from Albert Einstein, “The mind that opens to a new idea never returns to its original size,” and positions the brand, Wisdom Well, with it. # Brand positioning Wisdom Well seems to be positioning itself as a source of inspiration and intellectual growth. The brand uses a quote by Albert Einstein, a figure synonymous with genius and groundbreaking ideas, which implies a brand that values intelligence, innovation, and progress. The brand appears to be targeting individuals who are curious, open-minded, and seek personal development. # Product This ad does not directly feature a product but promotes the brand, Wisdom Well. The brand is positioned as a source of intellectual and personal growth by using a famous quote from Albert Einstein that emphasizes the importance of new ideas and continuous learning. The brand invites viewers to expand their horizons and transform their thinking, suggesting that Wisdom Well offers resources or content to achieve this. # Visual style The ad has a minimalist and sophisticated visual style. It uses a black and white image of a man in deep thought to evoke a sense of intelligence, wisdom, and contemplation. The color scheme is monochrome, which adds to the serious tone, and the font is clean and modern. The layout is simple, with the brand name in the upper left corner and a quote from Albert Einstein in the center. The high contrast and sharp focus of the image add to the overall professional and polished look. # Hooks Headline: “The mind that opens to a new idea never returns to its original size. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: Wisdom Well is presented at the top of the image, identifying the source of the ad. # Storyline - The ad opens with a striking image of a man in deep thought, eyes closed, which immediately sets a tone of introspection and wisdom. The man's expression creates a sense of gravitas and contemplation that primes the audience to be receptive to the message. This is coming from the brand's point of view to set the scene and mood for the ad. - The core of the ad is the quote from Albert Einstein: "The mind that opens to a new idea never returns to its original size." The quote, attributed to a figure of great intellect, enhances the brand's image. This is coming from the point of view of an external source, Albert Einstein, and reinforces the idea that Wisdom Well is associated with intellectual growth. - Finally, the brand, Wisdom Well, is presented with a simple logo or wordmark, linking the profound thought to the brand itself. This connects the promise of intellectual expansion with the brand, implying that engaging with Wisdom Well will lead to personal and intellectual growth. This is from the brand's perspective and associates itself with the ideas presented.