How TUSHY Advertises on Meta

# Ad summary This ad for Tushy highlights multiple features of the product, including cleanliness, fitting most toilets, easy installation, and popularity through demonstrating that 1 Tushy is sold every 2 minutes. # Brand positioning Tushy is presented as a modern and accessible brand that addresses the often-uncomfortable topic of bathroom hygiene with a playful yet informative approach. It positions itself as an upgrade to traditional toilet paper use, offering a cleaner and more convenient alternative. Tushy aligns with a lifestyle that values cleanliness, efficiency, and technological integration, breaking away from the norms of solely relying on toilet paper. The brand aims to occupy a space in the consumer's mind as the go-to solution for a superior bathroom experience, emphasizing functional benefits like hygiene and ease of installation. # Product The Tushy bidet seat is presented as a modern bathroom upgrade designed for enhanced cleanliness and convenience. It works by using a stream of water to clean after toilet use, which the ad claims is twice as effective as wiping with toilet paper. The Tushy fits 95% of toilets and boasts an easy 8.5-minute DIY installation. Its features include adjustable pressure and position settings, displayed on a sleek control panel with push-button operation. The ad addresses potential purchase barriers by highlighting its ease of installation and universal fit. The product is portrayed as a simple, efficient, and hygienic solution for anyone looking to improve their bathroom routine. # Visual style The ad has a polished and modern aesthetic, employing quick cuts and static shots to highlight the product's features. The production quality is high-end, giving off a commercial feel with bright lighting and clean backgrounds. The pacing is brisk with cuts every few seconds, maintaining an engaging rhythm that emphasizes the product's efficiency and modernity. The cuts and text are timed to the music. # Hooks Text overlay: 00:00–00:01 TUSHY / 00:00–00:01 The upgrade your butt's been begging for Visual: 00:00–00:01 A black Tushy bidet toilet seat hovers against a dark background with a blue light emanating from underneath. The camera is static and the shot is well-lit to highlight the product design. # Funnel stage Consideration # Pain points The ad does not directly highlight pain points. # Value propositions - The upgrade your butt's been begging for # Benefits - 2X cleaner than wiping # Features - Fits 95% of toilets - Easy 8.5 min DIY install # Call to action None used. # Social proof - 1 TUSHY sold every 2 mins # Point of view - Brand 100% – The entire ad is presented from the official perspective of Tushy, showcasing product features and benefits in a controlled and informative manner. # Storyline - 00:00–00:01 The ad opens with the Tushy bidet seat appearing in the center of the frame, lit with dramatic lighting. The text overlay highlights a key benefit, setting the stage for the product's value proposition. - 00:01–00:03 The ad transitions to showcasing the product's primary function and benefit: superior cleanliness. The split-screen comparison visually emphasizes the claim. - 00:03–00:04 The ad addresses a common concern about product compatibility, assuring viewers that the Tushy fits the vast majority of toilets, making it an accessible upgrade for most homes. - 00:04–00:06 The ad highlights the convenience and ease of setting up the Tushy, further reducing any potential barriers to purchase. - 00:06–00:09 The ad concludes by leveraging social proof, illustrating the product's popularity and demand, reinforcing the message that Tushy is a sought-after bathroom upgrade.

# Ad summary This Tushy ad showcases the bidet attachment's features and benefits using short animations and product-focused visuals. It is designed to be eye-catching and attention-grabbing and aims to convince viewers that the Tushy bidet is a worthwhile upgrade for their bathroom. # Brand positioning Tushy is positioned as a modern and hygienic alternative to traditional toilet paper, offering a cleaner and more sustainable approach to personal hygiene. The brand appeals to consumers who value cleanliness, efficiency, and eco-friendliness. Tushy aligns itself with a lifestyle that prioritizes personal comfort and convenience while also considering environmental impact. The brand's tone is straightforward and playful, aiming to normalize and destigmatize conversations around bathroom habits. By emphasizing the ease of installation and the product's compatibility with most toilets, Tushy addresses common barriers to entry, making it an accessible upgrade for any household. # Product The Tushy bidet attachment is a device designed to be easily installed on most standard toilets, providing a refreshing and hygienic cleansing experience using water instead of toilet paper. It features adjustable nozzles and water pressure settings for personalized comfort. The product is designed for anyone seeking a cleaner, more eco-friendly, and cost-effective alternative to traditional wiping methods. It is easy to install in under 10 minutes and fits 95% of toilets. The Tushy bidet promises to be 2X cleaner than wiping, making it a more effective and hygienic option for personal hygiene. It is designed to address the common concerns of cleanliness, environmental impact, and ease of use, making it a practical upgrade for any bathroom. # Visual style The ad features a polished, product-focused aesthetic with quick cuts and smooth transitions to maintain viewer engagement. The production quality is high-end, lending a sense of credibility and sophistication to the brand. Visual motifs include the use of rotating product shots and minimalist backgrounds. The pacing is moderate with consistent cuts to align with the techno music track, enhancing the rhythm and visual impact of the ad. # Hooks Text overlay: The upgrade your butt's been begging for Visual: 00:00–00:01 The shot displays the Tushy logo and tagline, 'The upgrade your butt's been begging for,' against a black background. / 00:01–00:02 The shot shows a close-up of the Tushy bidet attachment with spinning nozzles. The background is a gradient of blue to black. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional wiping is not as clean as it could be, creating discomfort and potential hygiene issues. # Value propositions - The upgrade your butt's been begging for # Benefits - 2X cleaner than wiping - 1 TUSHY sold every 2 mins # Features - Adjustable nozzles - Easy DIY Install - Fits 95% of toilets # Call to action None used. # Social proof - 1 TUSHY sold every 2 mins # Point of view - Brand 100% – The entire ad uses direct product claims and demonstrations to showcase the brand's benefits. # Storyline - 00:00–00:02 The ad opens with a provocative statement to capture attention. - 00:02–00:03 The ad shifts to showcasing the product's core benefits with a focus on improved cleanliness compared to traditional wiping. - 00:03–00:04 The ad emphasizes the product's compatibility with most standard toilets. - 00:04–00:06 The ad highlights the ease of installation, addressing a potential barrier to purchase. - 00:06–00:09 The ad showcases the Tushy bidet attachment.

# Ad summary This ad for Tushy features two women who are asked which bidet they would recommend and why. The first woman says that she would recommend the Aura bidet. The second woman talks about the features of Tushy bidets like instant warm water, heated seat, air dryer and UV sterilization. She says that people who try the Tushy bidet will literally not be able to go back to not using it. # Brand positioning Tushy is presented as a brand offering luxurious, eco-friendly, and hygienic bidet attachments for toilet seats. It positions itself as a modern alternative to traditional toilet paper, targeting consumers who seek a cleaner and more sustainable bathroom experience. The brand appeals to those who value comfort and innovation in personal care, emphasizing features like warm water, heated seats, and UV sterilization. Tushy challenges the norm of relying solely on toilet paper, suggesting it's outdated and less effective, thus occupying a space in the market for sophisticated and health-conscious consumers. # Product The Tushy bidet attachment is presented as a luxurious and technologically advanced alternative to toilet paper and wet wipes. The ad highlights two models: Aura and Cloud+. Both models fit 95% of toilets and use fresh tap water, offering an 8.5-minute DIY easy installation. Aura is showcased as a luxurious bidet, while Cloud+ is described as having "all the bells and whistles," including instant warm water, always-warmed seat, air dry finish, and UV sterilization. The ad emphasizes that Tushy bidets offer a superior cleaning experience compared to toilet paper and wet wipes, positioning them as a more hygienic, eco-friendly, and cost-effective solution for personal hygiene. # Visual style The ad uses a UGC style, with the first woman appearing to be recording from her phone. The second woman is in a more professional looking setting, but the ad is clearly not very polished. The background is a light peach color, which gives the ad a modern and fresh feel. The cuts are fast, and text is used throughout the ad to hold the viewer's attention. # Hooks Spoken: If you will only choose one Tushy forever, which one are you picking and why? Text overlay: If you will only choose / one TUSHY forever, / which one are you picking / and why? Visual: 00:00–00:03 A woman is sitting cross-legged on a gray couch. She has dark curly hair, medium skin, and wears a beige t-shirt and light colored cargo pants. In front of her on a white coffee table is a MacBook computer. To the right of her on the couch is a white Tushy bidet seat. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that people are spending hundreds of dollars on toilet paper. As the woman says, "I just don't understand why people are choosing to spend hundreds of dollars on toilet paper". # Value propositions - The woman says that people are spending hundreds of dollars on toilet paper. - People should just buy the most luxurious bidet. # Benefits - Bidets are better than toilet paper - Bidets are better than wet wipes # Features - Instant warm water - Always warmed seat - Air dry finish - UV sterilization - Fits 95% of toilets - Fresh as tap water - 8.5 Min DIY Easy Instal # Call to action None used. # Social proof - The ad says “See why over 2.5M people love their Tushy bidet”. # Point of view - Customer 50% – A woman on a couch at the Tushy company's offices and a woman sitting at a desk inside the Tushy offices give their opinion on the company's products. - Brand 50% – The brand presents facts about the Tushy bidet. # Storyline - 00:00–00:03 A woman is asked which Tushy bidet she would pick if she could only pick one. - 00:03–00:09 The woman says that if she could only choose one it would be the Aura bidet. She says that it's like most luxurious bidets. - 00:10–00:13 A woman is asked what she will die on when it comes to bidets. - 00:13–00:17 The woman says that bidets are better than toilet paper and wet wipes. - 00:17–00:23 The first woman says that she doesn't understand why people are spending hundreds of dollars on toilet paper. - 00:23–00:26 The woman says that people should just buy a luxurious bidet. - 00:26–00:31 A woman is asked which Tushy bidet she would recommend to her best friend if they were using one for the first time. - 00:31–00:33 The woman says that she would recommend the Cloud+ or Aura bidet. - 00:33–00:44 The woman says that the Cloud+ and Aura bidets have all the bells and whistles. - 00:44–00:47 The ad shows that over 2.5M people love their Tushy bidet.

# Ad summary The ad promotes Tushy bidets as a better alternative to toilet paper and wet wipes. It addresses the pain point of spending hundreds of dollars on toilet paper and positions the Tushy bidet as a luxurious and cost-effective solution. It uses testimonials and feature highlights to persuade viewers that Tushy bidets are a worthwhile investment, and offers a range of advanced features. # Brand positioning Tushy is presented as a modern, innovative brand offering high-end bidets. The brand stands out by positioning its bidets as superior alternatives to traditional toilet paper and wet wipes, highlighting their luxury features and cost-saving benefits. Tushy aims to occupy the space of a luxury and affordable brand that is environmentally conscious and focused on personal hygiene. # Product The featured product is the Tushy bidet, a device that attaches to existing toilets to provide a water-based cleaning solution. The product is designed for anyone looking for a more hygienic, cost-effective, and eco-friendly alternative to toilet paper and wet wipes. The ad explicitly mentions features such as gentle warm-water clean, always-warmed seat, air dry finish, UV sterilization, and personalized settings. The bidet is presented as a luxurious and high-tech addition to the bathroom, addressing purchase barriers by emphasizing ease of installation (8.5 min DIY easy install), compatibility (fits 95% of toilets), and cost savings (reduces toilet paper spending). Two Tushy products are mentioned: Cloud+ and Aura, which both have bells and whistles such as instant warm water, heated seat, air dryer, and UV sterilization. # Visual style The ad has a hybrid aesthetic that blends polished commercial elements with a UGC feel. It uses quick cuts and transitions to maintain a fast pace. The production quality is relatively high, with clear shots and professional-looking graphics, but the overall tone is casual. Pacing is consistent at around 15 cuts per minute. Cuts and text are timed with music to help keep the viewer engaged. # Hooks Spoken: Male 1: What's the hell you'll die on when it comes to bidets? Text overlay: What is it you'll die on (Speech Bubble) / when it comes to bidets? (Speech Bubble) Visual: 00:00–00:02: A woman with sunglasses on her head, wearing a black blazer and beige top, sits at a black table with a laptop and headphones. She smiles slightly and looks directly at the camera. The background is a white wall with black square decorations. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the unnecessary expense of buying toilet paper, with the ad questioning why people spend hundreds of dollars on toilet paper when a better solution exists. "I just don't understand why people are choosing to spend hundreds of dollars on toilet paper..." # Value propositions - Luxurious and high-tech addition to the bathroom - Ease of installation (8.5 min DIY easy install) - Compatibility (fits 95% of toilets) - Cost savings (reduces toilet paper spending) # Benefits - More hygienic - Cost-effective - Eco-friendly - Reduces toilet paper spending # Features - Gentle warm-water clean - Always-warmed seat - Air dry finish - UV sterilization - Personalized settings - Fits 95% of toilets - Fresh as tap water - 8.5 min DIY easy instal # Call to action None used. # Social proof - "See why over 2.5M people love their Tushy Bidet" - "they literally won't be able to go back." – Female 1 # Point of view - Brand 70% – The brand's perspective is presented through claims about the product's superiority and features. - Customer 30% – The customer's perspective is conveyed through the testimonials and expressions of confusion and recommendation. # Storyline - 00:00–00:02 A question is posed about what one will die on when it comes to bidets, framing the discussion around strong opinions and beliefs. - 00:02–00:06 00:02–00:06: The woman responds by stating that bidets are better than toilet paper and wet wipes, establishing the core argument. - 00:06–00:15 00:06–00:15: A woman expresses confusion about why people spend so much on toilet paper when they could buy a luxurious bidet instead, highlighting the cost-effectiveness of bidets. - 00:15–00:22 00:15–00:22: The questioner asks which Tushy bidet should be recommended to a best friend trying one for the first time. The woman recommends Cloud+ or Aura, showcasing specific product models. - 00:22–00:34 00:22–00:34: She describes features like instant warm water, heated seat, air dryer, and UV sterilization, underscoring the advanced functionalities of the bidets and suggesting that once someone tries them, they won’t be able to go back to using toilet paper. - 00:34–00:36 00:34–00:36: The ad concludes by highlighting that over 2.5 million people love their Tushy Bidet, and emphasizing that it fits 95% of toilets, uses fresh tap water, and has a simple installation process, reinforcing the product's value and ease of use.

# Ad summary This ad for Tushy bidets highlights the popularity of the product by stating that one is sold every two minutes. It also claims that the product is cleaner, comfier, and better for your body. # Brand positioning Tushy is presented as a modern and innovative brand that focuses on personal hygiene and comfort. The brand positions itself as a provider of bidets that are cleaner, comfier, and better for your body, suggesting a focus on health and well-being. By highlighting the popularity of its bidets with the statement "1 Tushy Bidet Sold Every 2 Minutes," the brand implies that it is a trusted and sought-after choice in the market. Tushy aims to occupy a space in the consumer's mind as a provider of superior hygiene solutions that enhance comfort and promote better health, pushing against the norms of traditional toilet paper use. # Product The ad features the Tushy bidet, a toilet seat attachment designed to provide a cleaner and more comfortable bathroom experience. The bidet is shown in three different angles, highlighting its sleek, white design and modern features. The product is presented as a solution that is "cleaner, comfier, and actually better for your body," suggesting that it offers superior hygiene and comfort compared to traditional toilet paper. The ad emphasizes the product's popularity by stating that "1 Tushy Bidet Sold Every 2 Minutes," implying that it is a trusted and sought-after choice among consumers. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the product in a clear and appealing way. The background is a soft gray gradient, which provides a neutral backdrop that allows the white bidets to stand out. The lighting is bright and even, highlighting the product's features and design. The overall aesthetic is polished and professional, conveying a sense of quality and innovation. # Hooks Headline: 1 TUSHY BIDET SOLD EVERY 2 MINUTES # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional toilet paper is not as clean, comfortable, or healthy as using a Tushy bidet. The phrase "CLEANER, COMFIER, AND ACTUALLY BETTER FOR YOUR BODY" suggests that the current method of using toilet paper is inadequate. # Value propositions - Cleaner, comfier, and actually better for your body # Benefits - Cleaner - Comfier - Actually better for your body # Call to action None used. # Point of view - Brand: The brand is communicating the popularity and benefits of its product. # Storyline - The ad begins by highlighting the popularity of Tushy bidets, stating that "1 TUSHY BIDET SOLD EVERY 2 MINUTES." This is intended to grab the viewer's attention and create a sense of FOMO, suggesting that the product is highly desirable and in demand. The brand is telling this part of the story to establish credibility and social proof. - The ad then presents the core value proposition of the Tushy bidet, claiming that it is "CLEANER, COMFIER, AND ACTUALLY BETTER FOR YOUR BODY." This is intended to appeal to the viewer's desire for improved hygiene, comfort, and health. The brand is telling this part of the story to highlight the key benefits of its product and differentiate it from traditional toilet paper.

# Ad summary This ad showcases the Tushy Spa 3.0 bidet attachment, highlighting its features such as warm water, no electricity needed, and easy installation. # Brand positioning Tushy is presented as a modern, eco-conscious brand that offers innovative and accessible bidet solutions. The brand aims to occupy a space in the consumer's mind as a provider of hygienic and comfortable bathroom experiences. Tushy aligns with values of cleanliness, sustainability, and simplicity, pushing against the norms of traditional toilet paper use. The brand positioning is both functional, emphasizing the product's performance and ease of use, and emotional, promoting a sense of cleanliness and comfort. # Product The Tushy Spa 3.0 is a bidet attachment that offers warm water cleansing without the need for electricity. It features dual temperature controls for cool and warm water, as well as adjustable spray angles. The product is designed to fit 95% of toilets and can be installed in 8.5 minutes with a DIY setup. The Tushy Spa 3.0 aims to provide a hygienic and comfortable alternative to traditional toilet paper, addressing concerns about cleanliness and environmental impact. The ad emphasizes the product's ease of use, quick installation, and compatibility with most toilets, making it a convenient and accessible option for consumers. # Visual style The ad has a clean and modern aesthetic, with a focus on product clarity. The editing style features quick cuts and smooth transitions, maintaining a consistent pace throughout. The production quality is polished, with studio lighting and sharp focus on the product. The visual motifs include close-ups of the bidet attachment and text overlays highlighting key features. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:01 [None] Text overlay: 00:00–00:01 Stop shocking your butt Visual: 00:00–00:01 The screen is black with the Tushy logo at the top. Below the logo, the text "Stop shocking your butt" appears in white. A faint, dark outline of a toilet seat is visible in the lower right corner. The camera is stationary, and the lighting is dark, creating a sense of mystery and intrigue. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncomfortable and ineffective toilet paper use, as highlighted by the phrase "Stop shocking your butt." # Value propositions - Warm water cleansing without electricity - Easy installation and compatibility with most toilets # Benefits - Warm water cleansing - No electricity needed - Fits 95% of toilets - 8.5 min DIY install # Features - SPA 3.0 - No electricity needed - Sprays warm water - Fits 95% of toilets - 8.5 min DIY install # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product features and benefits. # Storyline - 00:00–00:01 00:00–00:01: The ad starts with the text "Stop shocking your butt" against a black background, with a faint image of a toilet seat. This is intended to grab attention with a humorous and unexpected statement, positioning the brand as unconventional and relatable. The perspective is from the brand, using a playful tone to introduce the problem. - 00:01–00:05 00:01–00:05: The video transitions to a close-up of the Tushy Spa 3.0, highlighting its features such as the temperature controls and spray angle adjustment. Text overlays appear, stating "SPA 3.0," "No electricity needed," and "Sprays warm water." This section aims to showcase the product's key selling points and benefits. The perspective is from the brand, using a straightforward and informative tone. - 00:05–00:10 00:05–00:10: The camera zooms out to show the full bidet attachment, with text overlays stating "Fits 95% of toilets" and "8.5 min DIY install." This section addresses potential purchase barriers by emphasizing the product's compatibility and ease of installation. The perspective is from the brand, using a reassuring and practical tone.

# Ad summary This ad compares four different Tushy bidet models, highlighting key features and prices to help customers choose the best option for their needs. # Brand positioning Tushy is presented as a modern and approachable brand that specializes in bidets. The brand aims to normalize and simplify the bidet experience, making it accessible to a wide audience. Tushy positions itself as a provider of sleek, easy-to-install, and comfortable bidet solutions, pushing against the perception of bidets as complicated or luxurious items. The brand focuses on functional benefits like cleanliness and comfort, while also emphasizing the ease of use and affordability of its products. # Product The ad features four different Tushy bidet models: Classic 3.0 Bidet, Spa 3.0 Bidet, Wave Bidet, and Cloud+. The Classic 3.0 Bidet is a non-electric model with precision pressure control and a sleek, compact design. The Spa 3.0 Bidet offers adjustable temperature settings, comfort-focused cleaning, and gentle cleaning for sensitive skin. The Wave Bidet features a dual nozzle design for front and rear wash, precise water pressure control, and easy DIY install. The Cloud+ includes a heated seat and air dryer, remote control, and adjustable water temperature and pressure. Each product is presented with its key features and price, emphasizing the range of options available to suit different needs and budgets. The ad aims to showcase the variety and accessibility of Tushy bidets, highlighting their ease of use and functional benefits. # Visual style The ad features a clean and minimalist design with a white background and light blue accents. The product images are well-lit and clearly showcase the different bidet models. The layout is structured with each product presented in its own column, making it easy to compare features and prices. The overall aesthetic is modern and approachable, aligning with the brand's positioning. # Hooks Headline: Which bidet is best for you? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing which bidet is the best fit for an individual's needs, as highlighted by the question, "Which bidet is best for you?" # Value propositions - The Classic 3.0 Bidet offers a non-electric design, precision pressure control, and a sleek, compact design at an affordable price of $129. - The Spa 3.0 Bidet provides adjustable temperature settings, comfort-focused cleaning, and gentle cleaning for sensitive skin at a price of $149. - The Wave Bidet features a dual nozzle design for front and rear wash, precise water pressure control, and easy DIY install for $199. - The Cloud+ includes a heated seat and air dryer, remote control, and adjustable water temperature and pressure for $559. # Benefits - Comfort-focused cleaning - Gentle cleaning for sensitive skin - Easy DIY install # Features - Non-electric design - Precision pressure control - Sleek and compact - Adjustable temperature settings - Dual nozzle design for front and rear wash - Precise water pressure control - Heated seat and air dryer - Remote control - Adjustable water temperature and pressure # Call to action None used. # Point of view - Brand: The brand is presenting its product lineup and highlighting the features of each model. # Storyline - The ad starts by asking "Which bidet is best for you?", immediately engaging the viewer and setting the stage for a comparison of different models. This is from the brand's perspective, aiming to guide the customer towards the right product. - The ad then showcases four different Tushy bidet models: Classic 3.0 Bidet, Spa 3.0 Bidet, Wave Bidet, and Cloud+. Each model is presented with its key features and price. This is from the brand's perspective, highlighting the range of options available. - For each model, the ad lists specific features such as "Non-electric design", "Adjustable temperature settings", "Dual nozzle design for front and rear wash", and "Heated seat and air dryer". This is from the brand's perspective, providing detailed information to help the customer make an informed decision. - The ad concludes by listing the price for each model, such as "Price: $129", "Price: $149", "Price: $199", and "Price: $559". This is from the brand's perspective, providing the final piece of information needed for the customer to make a purchase decision.

# Ad summary This ad features a UGC-style review of the Tushy Spa bidet, highlighting its sleek design, ease of installation, and spa-like experience. The creator emphasizes the bidet's ability to provide a fresh and confident feeling, positioning it as a modern upgrade over traditional toilet paper. # Brand positioning Tushy is presented as a modern and stylish brand disrupting traditional bathroom hygiene. They offer an alternative to outdated toilet paper. The brand aligns with the values of cleanliness and luxury. It promotes a lifestyle of feeling fresh and confident. # Product The Tushy Spa is a warm-water bidet attachment designed for easy home installation. It features adjustable pressure settings for both front and back cleansing. The bidet attachment fits 95% of toilets and can be installed in under 8.5 minutes, with a sink access required. It provides a comfortable experience. The ad highlights the product’s sleek design and soft-close seat, promising a bathroom upgrade to a 5-star hotel experience. The Tushy Spa gives consumers a glow up for their body and bathroom. # Visual style The ad features a UGC style with a mix of static shots and quick cuts. The editing feels modern and casual. The visuals include a mix of handheld shots and stationary shots. The production quality is clean, with natural lighting, contributing to an authentic feel. The pacing is moderate. # Hooks Spoken: Female 1: Six months ago, I made one of the most life changing decisions I've ever made. I switched to a bidet. Text overlay: 00:00–00:01 / 00:01–00:02 ONE OF THE MOST / 00:02–00:03 LIFE CHANGING DECISIONS / 00:03–00:04 I'VE EVER MADE / 00:04–00:04 A BIDET Visual: 00:00–00:03 The shot shows a woman with long, dark hair with red undertones, wearing a black top, seated on a black leather couch in a brightly lit room. She opens a cardboard box labeled "Tushy" to reveal a white bidet attachment inside. # Funnel stage Consideration # Pain points The ad implies the pain point of using toilet paper and wet wipes, highlighting that most people are still wiping with dry paper. It is considered unhygienic and outdated. The overuse of wipes can cause irritation, while toilet paper may not be efficient. # Value propositions - Tushy Spa: A sleek, warm-water bidet that installs in minutes, looks amazing, and honestly feels like a spa treatment every time I use it. - Adjustable pressure and front/back wash provide personalized comfort and cleanliness. - Soft-close seat elevates the bathroom experience to a 5-star hotel feel. - Easy DIY installation makes it accessible for anyone to upgrade their bathroom. # Benefits - Feels like a spa treatment - Makes bathroom feel like a 5 star hotel - Feel fresh - Feel confident - Better in my body - Glow up your body - Glow up your bathroom # Features - Warm water bidet - Adjustable pressure - Front and back wash - Soft close seat - Installs in minutes - Fits 95% of toilets - Easy DIY install # Call to action Get a tushy # Social proof - "Six months ago, I made one of the most life changing decisions I've ever made. I switched to a bidet" – Female 1 (Customer) - "I feel fresh, confident, and genuinely better in my body" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a user sharing their positive experience with the product. # Storyline - 00:00–00:04 The creator begins by describing her life-changing decision to switch to a bidet six months ago. - 00:04–00:09 She contrasts this with the outdated practice of using dry toilet paper. - 00:09–00:14 She explains that toilet paper is not hygienic and that wipes are not a helpful alternative. - 00:14–00:17 She names the Tushy Spa. - 00:17–00:23 The creator introduces the Tushy Spa as a warm-water bidet that installs in minutes and feels like a spa treatment. - 00:23–00:29 She highlights its adjustable pressure, front and back wash options, and soft-close seat, enhancing the bathroom experience. - 00:29–00:34 The creator shares her feelings of freshness, confidence, and body positivity. - 00:34–00:37 She expresses her surprise at not adopting it sooner and encourages viewers to consider it. - 00:37–00:42 The ad is directed to viewers in their health era, their soft girl era, or are done with using toilet paper. - 00:42–00:47 She emphasizes a bathroom glow-up with a Tushy bidet, and claims it's a flex.

# Ad summary A Tushy ad showcasing their Reboot Gummies, which are meant to increase daily fiber intake to avoid constipation. The brand uses humor to explain that they are serious about fun and pooping. # Brand positioning Tushy is presented as a brand that takes the topic of gut health seriously but approaches it with humor and playfulness. They push against the norm of treating digestion as a taboo topic, instead choosing to be open and lighthearted about it. Tushy wants to occupy a space in the consumer's mind as a brand that makes taking care of their body fun and approachable, normalizing discussions about digestive health. The brand's values align with a modern, wellness-focused lifestyle, where even bodily functions are addressed with positivity and humor. # Product Tushy Reboot Gummies are advertised as a daily prebiotic fiber gummy supplement, designed to improve digestion and overall gut health. The ad addresses common barriers to gut health supplements by presenting the product in a tasty, easy-to-consume gummy format, making it more appealing than traditional pills or powders. The gummies contain 4g of fiber, are sugar-free, non-GMO, and come in a mixed berry flavor. The ad states that the gummies have “20% more fiber per gummy”, promising a more effective dose of fiber. The unique selling proposition is that they make digestive health enjoyable, turning what could be a chore into a treat that consumers will look forward to eating. By highlighting the pleasant taste and the gummy format, the product is positioned as both effective and enjoyable, inviting consumers to try it. # Visual style The ad has a polished, commercial feel but maintains a lighthearted and fun tone through its quirky presentation and dynamic editing. It blends direct-to-camera testimonials with animated product shots and text overlays to convey information in an engaging way. The editing style is relatively quick, with frequent cuts to maintain a fast pace and keep the viewer's attention. The lighting is bright and even, creating a clean and inviting aesthetic. # Hooks Spoken: Male 1: [Enthusiastic] We're Tushy. We stand for making every poop a great poop for all of America, and now they're trusting us with their guts. Text overlay: 00:00–00:01 / We're TUSHY. / We stand for making every poop a / great poop / for all of America, / and now they're trusting / us with their guts. Visual: 00:00–00:06: The shot features two people seated in front of a light blue tiled wall, a white toilet, and a sink. On the left is a bald man wearing glasses, a black t-shirt, dark jeans, and tan work boots. He sits on the toilet, gesturing with his hands as he speaks. To his right is a woman with long brown hair, wearing a brown hat, a long tan coat, a striped shirt, and leopard print pants. She listens and occasionally nods. Behind them, on a small white table, are four packages of Tushy Reboot Gummies. The camera is stationary and positioned at eye level. / 00:06–00:06: A cartoon image of Baymax is briefly displayed over the man’s chest as he says, “guts”. # Funnel stage Consideration # Pain points Constipation and discomfort are the main pain points the brand works to solve. “Meet constipation’s worst nightmare”. # Value propositions - Brand is serious about fun and pooping - Brand is trusted with their guts # Benefits - Better digestion # Features - Contains 4g of fiber - Sugar free - Non-GMO - Mixed berry flavor # Call to action SHOP NOW # Social proof - “You want to make sure that when it went into your mouth you're like, I'm looking forward to having the next... it's a nice sweet treat.” – Male 2 (Customer) # Point of view - Brand 80% – The ad is told mostly from the brand's perspective, with founders speaking directly to the camera and presenting product information. - Customer 20% – A brief customer testimonial builds trust and credibility by showing others enjoy the product. # Storyline - 00:00–00:06 The founders of Tushy introduce themselves and state their mission is to make every poop a great poop for all of America, and that customers are trusting them with their butts and now their guts. This sets a lighthearted and humorous tone, immediately establishing the brand's playful approach to digestive health. - 00:07–00:13 The female founder states that the brand takes fun and pooping very seriously, reinforcing the brand's quirky and humorous persona. She emphasizes the brand takes the taste of their gummies very seriously, too. - 00:14–00:17 The female founder states that turning it from a powder to a pill to a gummy makes it better. She emphasizes that the gummies are great because of this format. - 00:17–00:27 The female founder states that Tushy gummies have 20% more fiber per gummy, promising the viewer they will notice a difference. This continues the brand's pitch in a positive light. - 00:27–00:32 A customer testimonial is shown, stating that he looks forward to having the next gummy. This establishes the product as delicious and enjoyable. - 00:32–00:38 The founders state it's going to be delicious going down and fun coming out, followed by a celebratory high five. This reinforces the brand's lighthearted approach to digestive health. - 00:38–00:44 The ad concludes with a shot of the gummy packaging, reiterating product details and a call to action. This provides key product information and encouraging viewers to purchase the product.

# Ad summary This ad promotes Tushy Spa, a warm water bidet that can be installed in minutes. The ad features a creator, who shares how she has incorporated the product into her 'clean girl core' routine, replacing outdated and wasteful toilet paper. She demonstrates the product's adjustable settings and emphasizes how it makes her feel fresh, confident, and better in her body. The ad closes with a recommendation to 'glow up your bathroom, glow up your body' by getting a Tushy. # Brand positioning Tushy is presented as a modern, eco-conscious brand offering a superior alternative to traditional toilet paper. It aligns with values of personal hygiene, environmental responsibility, and an elevated self-care routine. The brand challenges the norm of using dry paper for cleaning, positioning itself as a forward-thinking solution for a cleaner and more luxurious bathroom experience. Tushy aims to occupy a space in the consumer's mind as a functional, yet also emotionally desirable upgrade. # Product The Tushy Spa is a warm water bidet attachment designed to replace or reduce toilet paper usage. The product easily installs to most toilets. Key features include adjustable water pressure, front and back wash options, and a soft-close seat. The Tushy Spa offers a more hygienic and environmentally friendly approach to personal cleaning. It also creates a spa-like experience in the user's bathroom. A key selling point is that it installs in minutes, addressing the purchase barrier of complicated installation. # Visual style The ad has a polished UGC feel. The editing style includes quick cuts and smooth transitions, lending a fast pace that keeps viewers engaged. The visuals are bright with natural lighting, contributing to an approachable, everyday aesthetic. The product is clearly highlighted in each shot. # Hooks Spoken: Female 1: As part of my 2025 glow up goals, I stopped wiping. Text overlay: as part of / MY 2025 / GLOW UP / I STOPPED WIPING Visual: 00:00–00:02 A young woman with long dark red hair, wearing a strapless black top, sits on a black leather couch. She is inside and opening a brown cardboard box labeled 'Tushy' and unpacking a white bidet attachment, displaying it to the camera. # Funnel stage Consideration # Pain points The ad highlights that traditional toilet paper use is 'outdated' and ineffective for cleaning. # Value propositions - Transform your bathroom into a spa with the easy-to-install Tushy Spa - Enjoy a cleaner, fresher feeling while reducing toilet paper waste # Benefits - More hygienic - Environmentally friendly - Spa-like experience # Features - Warm water bidet - Adjustable water pressure - Front and back wash options - Soft close seat - Installs in minutes # Call to action Get a Tushy # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a creator and user of the product, sharing their personal experience and recommendations. # Storyline - 00:00–00:02 The ad opens with the creator unboxing the Tushy Spa and explaining it is part of her 2025 glow-up goals, framing the product as an aspirational self-care item. - 00:02–00:06 The ad then cuts to the installed bidet, highlighting the problem that 'most of us are still wiping with dry paper and calling it hygiene,' challenging the status quo of traditional toilet habits. - 00:06–00:09 The creator calls out traditional toilet paper use as 'outdated' and unhygienic. The ad refutes the idea that using toilet paper cleans you. This reinforces the need for a better solution. - 00:09–00:14 The ad states wipes 'just more waste and irritation,' and positions switching to a bidet as her 'clean girl core moment.' This highlights the environmental and personal care benefits of the product. - 00:14–00:21 The ad introduces the Tushy Spa, calling it 'a sleek warm water bidet' that installs in minutes and feels like a 'spa treatment.' This showcases key features and benefits of the product. - 00:21–00:27 The creator demonstrates the features of the bidet including 'adjustable pressure,' 'front and back wash' and a 'soft close seat,' and again states that this makes her 'bathroom feel like a five star hotel'. - 00:27–00:32 The ad closes with the creator explaining that it makes her 'feel fresh, confident and genuinely better in my body,' connecting the product to an emotional outcome. - 00:32–00:34 The ad shows the product in use, and calls it 'the kind of decision that makes you wonder why I didn't do this sooner' to compel the viewer to try it sooner. - 00:34–00:43 The ad speaks directly to the viewer, stating that if they are 'in your health era,' 'your soft girl era' or 'just done pretending toilet paper is enough' then this is their sign to glow up your bathroom and body by getting a Tushy. - 00:43–00:45 The ad closes with the call to action 'Get a Tushy, trust me. It's a flex.

# Ad summary This ad promotes Tushy's Reboot Gummies with a conversation between two people, as well as with a visual testimonial. It is designed to be amusing and focuses on gut health with the goal of helping improve consumer pooping habits. # Brand positioning Tushy sells products related to pooping and gut health. The brand positions itself as seriously focused on fun. They strive to make gut health and pooping lighthearted and enjoyable, rather than something embarrassing or taboo. The ad states that the brand is serious about fun and pooping. # Product Tushy Reboot Gummies are gut health dietary supplements for those who have difficulties in the bathroom. They are designed to turn a powder, pill, or gummy into a more convenient and palatable gummy form. The 3-in-1 gummies are berry flavored, sugar-free, non-GMO, and contain 4g of fiber per gummy. The ad notes that the gummies contain 20% more fiber than other gummies, and contain prebiotics. # Visual style The ad has a UGC feel, with unpolished lighting and handheld camera movements. The colors are bright and saturated, and the overall tone is comedic. Editing includes quick cuts and split screens. The pacing is fast. # Hooks Spoken: Female 1: It starts with the gut, and then the butt, and then the bowl. Text overlay: It starts with the / and then the butt🍑 / and then the bowl. Visual: 00:00–00:02 A person sits on a toilet in front of a bathroom sink, speaking to the camera. They are wearing a brown hat, a beige trenchcoat, a black and white striped shirt, and animal print pants. Three packages of Tushy Reboot Gummies sit on a white wire shelf behind them. The wall is light blue with blue tile. / 00:02–00:03 The camera zooms in on the person sitting on the toilet. They touch their stomach while speaking. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that customers have difficulties going to the bathroom. # Value propositions - The gummies contain 20% more fiber than other gummies. # Benefits - Improves gut health - Improves pooping habits # Features - 3-in-1 gummies - Berry flavored - Sugar-free - Non-GMO - 4g of fiber per gummy - Contains prebiotics # Call to action None used. # Social proof - "I'm looking forward to having the next one." # Point of view - Brand 95% – The brand voice is communicated through two people speaking directly to the camera, discussing the product's features and benefits. - Expert 5% – The product is endorsed by a person that appears to be a customer of the brand. # Storyline - 00:00–00:03 A person begins by saying that the process starts with the gut, then the butt, and then the bowl. - 00:03–00:06 The person states that they are working their way back up to the gut. - 00:06–00:09 The second person calls the process "gut butt bowl and beyond." - 00:14–00:17 The first person states that fun and pooping are taken very seriously at Tushy. - 00:17–00:18 The second person concurs, stating that they are very serious about fun. - 00:18–00:24 The first person notes the brand's focus on the taste of the gummies, and turning the supplement from a powder or pill into a gummy. - 00:24–00:29 The first person states that Tushy's gummies have 20% more fiber. - 00:29–00:34 The second person states that the gummies "packs a punch," and promises that viewers will notice a difference. - 00:35–00:37 A third person says that they are looking forward to eating the gummies. - 00:37–00:42 The second person notes that the gummies are a nice sweet treat and delicious both going in and coming out. - 00:42–00:45 The first person agrees, and the second person pretends to catch a gummy in their mouth.

# Ad summary This ad features the founding team of TUSHY introducing their new gummy product. The product is promoted by demonstrating the company's commitment to fun and effective digestive health. # Brand positioning TUSHY presents itself as a brand that is not only comfortable discussing, but also finds enjoyment in digestive health and bathroom-related topics. They aim to occupy a unique space in the consumer's mind by associating their brand with both functional effectiveness and a playful, humorous tone. The brand deviates from traditional category norms by openly embracing topics that are often considered taboo, promoting a lifestyle where digestive health is approached with a sense of fun and ease. TUSHY’s brand positioning is both functional and emotional, focusing on providing effective solutions for digestive health while fostering a positive and lighthearted attitude towards bodily functions. Their products range from bidets to digestive aids, and the brand’s goal is to normalize and add humor to something that can be a serious topic. # Product TUSHY’s Reboot Gummies are a dietary supplement designed to improve digestive health through a tasty and convenient gummy format. They contain prebiotics and 4g of fiber per gummy to support better digestion, and are also sugar-free and non-GMO. The gummies are presented as a 3-in-1 solution combining prebiotics, probiotics, and fiber into one daily supplement. The product aims to eliminate purchase barriers by addressing the common dislike of powders, pills, and other less palatable forms of digestive supplements, offering a gummy that is both effective and enjoyable to consume. The ad highlights that the gummies are a ‘nice sweet treat’ that are ‘delicious going down and fun coming out,’ encouraging viewers to see them as an enjoyable part of their daily routine. # Visual style The ad has a bright and casual visual style with a mix of static shots and quick cuts. The editing style includes jump cuts and split screen. The production quality is a hybrid of a polished commercial and a UGC feel. The visuals are often timed to the music beats or voiceover lines, enhancing the ad's rhythm and engagement. # Hooks Spoken: Whats up y'all? Text overlay: Whats up y'all? Visual: 00:00–00:03 The shot is medium-framed with a man and woman sitting on a toilet in a bathroom setting. The man, Justin, is bald, wears glasses, a black t-shirt, dark pants, and military-style boots. He sits on the closed toilet. The woman, Miki, wears a tan hat, a tan coat, a stripped shirt, and leopard-print pants. A sink, a stool with TUSHY packages, and light-blue tiled walls are in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common dislike of powders, pills, and other less palatable forms of digestive supplements. It seeks to turn a mundane chore into an enjoyable routine by offering a gummy that is both effective and enjoyable to consume. # Value propositions - From a powder to a pill to a gummy because gummies are so much better. - It's a nice sweet treat. - It's going to be delicious going down and it's going to be fun coming out. - Subscribe & save 10% free shipping # Benefits - Better digestion # Features - Prebiotics - 4g of fiber - Non-GMO - Sugar free - 3-in-1 # Call to action SHOP NOW # Social proof - We want to make sure that when it went into your mouth, like, I'm looking forward to having the next... – Man 1 (Customer) # Point of view - Brand 80% – The TUSHY brand voice is prominently featured through the founders who present product details and promote the brand’s core values. - Customer 20% – The customer POV is communicated through a man who gives a short testimonial. # Storyline - 00:00–00:03 The ad opens with the founders introducing themselves and their brand. - 00:03–00:10 Justin and Miki highlight the fun and serious nature of their work. - 00:10–00:18 Miki emphasizes the importance of the taste and format of the gummies. - 00:18–00:23 Miki states the fiber content of the product. - 00:23–00:28 The founders promise viewers that the gummies ‘pack a punch’ and will make a noticeable difference. - 00:28–00:32 A man attests that he looks forward to having the gummies. - 00:32–00:35 Justin mentions that the product is a ‘nice sweet treat’ that will be ‘delicious going down and it's going to be fun coming out’. - 00:35–00:39 The founders celebrate. - 00:39–00:44 A final product shot highlights features.

# Ad summary This ad uses a dictionary definition format to introduce the term "Buttphoria" as the feeling of bliss after using a Tushy bidet. It includes a customer quote and showcases different Tushy bidet models. # Brand positioning Tushy is presented as a modern and innovative brand that is revolutionizing personal hygiene. The brand aims to occupy a space in the consumer's mind as a provider of a luxurious and refreshing bathroom experience. Tushy aligns with values of cleanliness, comfort, and a touch of humor, pushing against the norms of traditional toilet paper use. The brand positioning is both functional, highlighting the effectiveness of its bidet products, and emotional, emphasizing the euphoric feeling of cleanliness and comfort. # Product The ad features Tushy bidets, which are attachments for toilets that spray water for cleaning after toilet use. The ad highlights the euphoric feeling of cleanliness and freshness that comes from using a Tushy bidet, referred to as "Buttphoria." The ad showcases four different models: Classic 3.0, Spa, Wave, and Cloud+. The Classic 3.0 and Spa models appear to be bidet attachments with control knobs, while the Wave and Cloud+ models appear to be full toilet seats with integrated bidet functions. The ad addresses the purchase barrier of traditional toilet paper use by suggesting that Tushy bidets offer a superior cleaning experience. # Visual style The ad has a clean and modern visual style, mimicking a dictionary definition entry. The background is a dark gray, providing contrast for the white text and product images. The product images are clean and well-lit, showcasing the different Tushy bidet models. The overall style is simple and informative, with a focus on clarity and readability. The layout is grid-based, with the definition, quote, and product showcase arranged in a logical and easy-to-follow manner. The style is platform-native, resembling a search result or informational card. # Hooks Headline: Buttphoria # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional toilet paper use is inadequate and that people are missing out on a superior cleaning experience. The customer quote, "I thought toilet paper was fine... until I met TUSHY," signals this frustration. # Value propositions - Achieve "Buttphoria" with Tushy bidets - Experience a euphoric state of bliss after using a Tushy bidet - Upgrade your personal hygiene routine with a more luxurious and refreshing experience # Benefits - The euphoric state of bliss experienced after a perfect spray from your TUSHY bidet. # Features - Bidet attachment - Toilet seat with integrated bidet functions - Multiple models: Classic 3.0, Spa, Wave, Cloud+ # Call to action None used. # Social proof - "I thought toilet paper was fine... until I met TUSHY. Now it's nothing but buttphoria." # Point of view - Brand: The entire ad is presented from the brand's perspective, defining their product's unique benefit and showcasing their product line. - Customer: The testimonial quote provides a customer's perspective on the product's impact on their experience. # Storyline - The ad begins by defining "Buttphoria" as the euphoric state of bliss experienced after using a Tushy bidet. This introduces the core benefit of the product from the brand's perspective, framing it as a unique and desirable experience. - A customer testimonial is included, stating, "I thought toilet paper was fine... until I met TUSHY. Now it's nothing but buttphoria." This provides social proof and reinforces the idea that Tushy bidets offer a significantly better cleaning experience from the customer's perspective. - The ad lists similar feelings to "Buttphoria" as "awakening relief bliss", further emphasizing the positive emotional experience associated with using the product from the brand's perspective. - The ad asks "How to achieve it?" and then showcases four different Tushy bidet models: Classic 3.0, Spa, Wave, and Cloud+. This provides a clear path to achieving the desired outcome and introduces the product line from the brand's perspective.

# Ad summary The ad features the founders of TUSHY, Miki and Justin, who introduce themselves and their product, the TUSHY Wave bidet. They address common questions and misconceptions about bidets, such as how they clean, where the water comes from, and their ease of installation. The ad uses humor and direct product demonstrations to highlight the bidet's features, benefits, and accessibility, concluding with a call to action for the TUSHY Wave. # Brand positioning TUSHY positions itself as a modern, accessible, and slightly irreverent brand in the personal hygiene market, aiming to normalize and elevate the bidet experience. The brand aligns with values of cleanliness, sustainability (implied by reducing toilet paper use), and a straightforward, no-nonsense approach to bodily functions. It pushes against the traditional stigma or unfamiliarity associated with bidets in Western culture, presenting them as a superior and even delightful alternative to toilet paper. The brand's tone is casual, humorous, and confident, making a potentially awkward topic approachable. The positioning is both functional, emphasizing effective cleaning and ease of use, and emotional, promising a "delightful experience" and a feeling of cleanliness. # Product The featured product is the TUSHY Wave, a modern bidet attachment designed to wash your butt clean after you poop. It is for anyone seeking a more hygienic, comfortable, and sustainable alternative to toilet paper. The ad highlights that the TUSHY Wave uses a "precise spray" that "precisely pulls the poop down into the toilet," ensuring it's "not spraying everywhere." The water for the bidet comes directly from the wall, "the same water you brush your teeth with," not from the toilet bowl or tank, addressing a common concern about hygiene. It's described as "a very beautiful bidet seat" that is "not electric," making it easy to install. It "clips on in 10 minutes" with "no plumbing, no electrical needed," emphasizing its DIY-friendly nature. Key USPs include its precise cleaning, use of fresh tap water, easy installation, and affordability ("cost less than a toilet paper is going to cost you in one year"). It also features a "slow close" seat, contributing to a "delightful experience." The ad implies use occasions for everyday personal hygiene, promoting a feeling of superior cleanliness. # Visual style The ad features a hybrid visual style, blending polished commercial elements with a casual, UGC-like feel. The primary setting for the founders' dialogue is a well-lit, modern living room with a patterned wall and a comfortable couch, suggesting a relaxed but professional environment. Interspersed are more raw, direct product demonstration shots and relatable, slightly humorous UGC-style clips (like the child playing in water or the woman spitting while brushing teeth). * Editing style: The editing is dynamic with frequent cuts, especially during the conversational segments, to maintain engagement. There are jump cuts between different settings for Justin's question, and split screens to show product demos alongside the founders. Transitions are generally quick and direct. * Production quality: The main segments with the founders have a polished, well-lit, but still approachable feel. The product demo shots are clear and functional. The inclusion of the pregnant woman and the child playing in water adds a touch of authentic, UGC-like content, making the ad feel relatable and less overtly commercial. * Visual motifs: The split-screen format is a recurring motif, allowing for simultaneous presentation of dialogue and product demonstration or illustrative visuals. Sparkle emojis are used to highlight the product name. * Pacing: The pacing is fast, driven by quick cuts and rapid-fire dialogue. It maintains a consistent, energetic rhythm throughout, keeping the viewer engaged. * Audio-visual sync: Cuts and visual demonstrations are well-synced with the spoken dialogue, especially when explaining product features or answering questions. Text overlays also appear in sync with the relevant spoken points. # Hooks Spoken: Female 1: I'm Miki and I'm Justin / Male 1: and I'm Justin / Female 1: and we're the founders of TUSHY. the modern bidet that wash your butt clean after you poop. Text overlay: I'm Miki and I'm Justin / and we're the founders of TUSHY. ✨ / The modern bidet that / wash your butt clean after you / poop 💩 Visual: Medium shot of Female 1 (Miki) sitting on a light brown couch, smiling and gesturing with her hands. She wears a leopard print hat, a grey long-sleeved top, and olive green pants. The background is a light grey wall with a white geometric pattern. The camera is stationary, tripod-style, at eye level. / Medium shot of Male 1 (Justin) sitting on the same couch, smiling and gesturing with his hands. He wears a light blue denim shirt over a white t-shirt and black pants. The background is the same patterned wall. The camera is stationary, tripod-style, at eye level. / Medium shot of both Miki and Justin sitting on the couch, smiling and looking at each other. Miki gestures with both hands. The camera is stationary, tripod-style, at eye level. / Split screen. Top: Miki and Justin on the couch, Miki talking. Bottom: Close-up, slightly overhead shot of a white TUSHY bidet seat on a toilet. A finger points to the "TUSHY" logo. The camera is stationary. / Split screen. Top: Miki and Justin on the couch, Miki talking. Bottom: Close-up, slightly overhead shot inside a white toilet bowl. A stream of water sprays from the bidet nozzle into the bowl. The camera is stationary. / Split screen. Top: Miki and Justin on the couch, Miki talking. Bottom: Close-up, slightly overhead shot inside a white toilet bowl. A hand with dark skin and a closed fist is shown under the bidet spray, demonstrating the water's force. A poop emoji is overlaid. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the inadequacy and unhygienic nature of traditional toilet paper for cleaning after defecation, coupled with misconceptions and barriers to bidet adoption. The ad addresses this by stating the product will "wash your butt clean after you poop" (implying current methods don't clean effectively), asking "Does it actually work?" (addressing skepticism), clarifying the water source to counter hygiene concerns, and highlighting "no plumbing, no electrical needed" to alleviate installation fears. The claim that it "cost less than a toilet paper is going to cost you in one year" also addresses perceived cost as a barrier. # Value propositions - the modern bidet that wash your butt clean after you poop - It's a precise spray that precisely pulls the poop down into the toilet. It's not spraying everywhere. - It comes from the wall. The same water you brush your teeth with. - It's not electric, so it literally can attach and it clips on in 10 minutes. No plumbing, no electrical needed. - It just it's a really delightful experience - and it's not expensive. So it's like everyone can afford it, it feels really accessible to everyone. - It cost less than a toilet paper is going to cost you in one year. # Benefits - wash your butt clean - feel clean - a little bit more discreet - super convenience - speed - delightful experience - everyone can afford it - feels really accessible to everyone - cost less than a toilet paper is going to cost you in one year # Features - modern bidet - precise spray - pulls the poop down into the toilet - not spraying everywhere - precise shower for your bottom - water comes from the wall - same water you brush your teeth with - comes a little splitter - a little hose that just connects directly to the bidet - not electric - clips on in 10 minutes - no plumbing, no electrical needed - slow close - very beautiful bidet seat - FITS 95% OF TOILETS - FRESH AS TAP WATER - 8.5 MIN DIY EASY INSTALL # Call to action SHOP NOW # Social proof - "I use our TUSHY bidet every single time I go to the bathroom." – Female 1 (Co-founder) - "Why do I love the TUSHY Wave is because as a woman, I love a little bit more discreet." – Female 2 (Customer) - "See why over 2.5M people love their TUSHY Wave" (Text overlay on brand card) # Point of view - Brand 70% – The founders directly present the product, answer questions, and explain features from the company's perspective. - Customer 30% – A pregnant woman shares her personal experience and preference for the product, and the general questions asked are framed as common customer inquiries. # Storyline - 00:00–00:02 Miki and Justin introduce themselves as the founders of TUSHY. This establishes their authority and personal connection to the brand, setting a friendly and direct tone. - 00:02–00:06 Miki introduces the TUSHY bidet as "the modern bidet that wash your butt clean after you poop." This immediately states the product's core function and uses a direct, slightly humorous tone to demystify the product. A visual of the bidet in action reinforces the cleaning claim. - 00:06–00:09 Justin comments that it's "kind of funny" and asks Miki about common questions they get as founders. This transitions the ad into an FAQ format, acknowledging the potentially awkward nature of the product while inviting engagement. - 00:09–00:11 Justin is shown in different settings, asking "What kind of questions do you get as a founder of TUSHY?" This reinforces the FAQ format and adds visual variety, showing the founder in different contexts. - 00:11–00:15 Miki states the first "so weird" question is "Do you use a bidet?" This addresses a common, personal question directly, setting up a relatable and honest response. - 00:15–00:20 Miki emphatically answers "All the time" and "I use our TUSHY bidet every single time I go to the bathroom." This provides social proof and personal endorsement from a founder, building trust and normalizing bidet use. - 00:20–00:23 Justin asks the next question: "Does it actually work?" This addresses a core functional concern about the product's effectiveness. - 00:23–00:24 Justin humorously counters with "Does your shower work?" This uses an analogy to make the bidet's function seem obvious and logical, disarming skepticism. - 00:24–00:33 Miki explains that it's "a precise spray that precisely pulls the poop down into the toilet. It's not spraying everywhere. It's a precise shower for your bottom." This provides a detailed explanation of the bidet's cleaning mechanism, directly addressing the "does it work" question and alleviating concerns about mess. Visuals of the bidet spray reinforce the explanation. - 00:33–00:34 Justin asks, "Where does the water come from?" This addresses another common hygiene and installation concern. - 00:34–00:42 Miki explains that the water "comes from the wall, the same water you brush your teeth with," and clarifies it's "not" from the bowl or tank. This directly answers the question, dispelling a common misconception and reassuring viewers about water cleanliness. - 00:42–00:46 A visual of a woman spitting out water while brushing her teeth is shown, followed by Miki explaining how the bidet connects. This visual humorously reinforces the "same water you brush your teeth with" claim, making it memorable. - 00:46–00:53 Miki explains the installation: "It literally comes a little splitter, a little hose that just connects directly to the bidet, so it goes from a wall directly to the bidet." This addresses ease of installation, showing the simple connection process. - 00:53–00:55 Justin adds, "You could drink from it, like my kid." This uses hyperbole and a relatable, slightly gross image to emphasize the cleanliness of the water, adding humor. - 00:55–00:56 Justin asks, "Which bidet is right for me?" This transitions to product recommendation, guiding the viewer towards a specific model. - 00:56–00:58 Justin answers, "And the answer is unequivocally the TUSHY Wave." This provides a clear product recommendation, using strong, confident language. - 00:58–01:00 Miki responds, "Me too. That's so clever." This reinforces the recommendation with a personal endorsement and lighthearted interaction. - 01:00–01:03 Miki and Justin repeat the product name and laugh. This reinforces the brand and product name in a memorable, positive way. - 01:03–01:04 A pregnant woman asks, "Why do I love the TUSHY Wave?" This introduces a new perspective and a specific use case, broadening the product's appeal. - 01:04–01:07 The pregnant woman explains, "because as a woman, I love a little bit more discreet." This highlights a specific benefit for women, particularly during pregnancy, and introduces the "front" wash feature. Visuals show the bidet in action. - 01:07–01:13 Miki humorously relates to the "discreet" aspect, saying, "You can't tell with my hat, but I do like a little bit more from an aesthetic perspective, it to feel clean." This connects the previous point to the product's design and the overall feeling of cleanliness. - 01:13–01:17 Miki describes the TUSHY Wave as "a very beautiful bidet seat." This emphasizes the aesthetic appeal and design of the product. - 01:17–01:20 Miki explains, "It's not electric, so it literally can attach and it clips on in 10 minutes." This reiterates the ease of installation and non-electric nature. - 01:20–01:23 A man installs the bidet, with text overlays confirming "no plumbing, no electrical needed." This visually demonstrates the easy installation, reinforcing the claim. - 01:23–01:26 Miki lists more benefits: "super convenience, speed, and it's a slow close." This quickly summarizes key functional advantages. - 01:26–01:33 Miki concludes that it's "a really delightful experience" and "not expensive, so it's like everyone can afford it, it feels really accessible to everyone." This emphasizes the positive user experience and affordability, broadening its appeal. - 01:33–01:36 Justin adds, "It cost less than a toilet paper is going to cost you in one year." This provides a strong financial incentive and comparison, highlighting long-term savings. - 01:36–01:42 The ad transitions to a brand card with product features and a call to action. This summarizes key selling points and directs viewers to purchase.

# Ad summary This ad promotes the Tushy Wave bidet attachment as a cleaner and more cost-effective alternative to toilet paper. The ad uses humor and a relatable tone to address common frustrations with using toilet paper, such as irritation and skid marks. It highlights the product's features, such as easy installation, non-electric operation, and adjustable water pressure, while emphasizing the benefits of feeling shower-fresh after every use. # Brand positioning Tushy is presented as a modern, practical brand that challenges traditional bathroom hygiene norms by offering a bidet attachment as a superior alternative to toilet paper. The brand positions itself as a solution to common frustrations associated with toilet paper, such as irritation, incomplete cleaning, and environmental waste. Tushy aligns with values of cleanliness, comfort, and cost-effectiveness, promoting a lifestyle that prioritizes personal hygiene and sustainability. The brand pushes against the norm of using toilet paper as the primary method of cleaning after using the toilet, instead advocating for the use of water for a more thorough and refreshing clean. The brand positioning is both functional, emphasizing the product's cleaning performance and ease of use, and emotional, highlighting the feeling of freshness and comfort it provides. # Product The Tushy Wave is a non-electric bidet attachment that uses fresh tap water to clean after using the toilet. It is designed for anyone who wants a cleaner, more comfortable, and cost-effective alternative to toilet paper. The Tushy Wave features adjustable water pressure, allowing users to customize the cleaning experience from a gentle stream to a more powerful pressure wash. It is easy to install in under 10 minutes without the need for a plumber or electricity. The Tushy Wave addresses the purchase barriers of cost, installation complexity, and effectiveness by offering a simple, affordable, and efficient solution for personal hygiene. The ad tells the viewer that this product is worth trying because it provides a shower-fresh feeling after every visit, eliminates the need for toilet paper, and is easy to install and use. # Visual style The ad has a polished UGC feel, with a mix of static shots and quick cuts. The production quality is high-end, with good lighting and clear visuals. The editing rhythm is fast-paced, with cuts timed to the music beats and voiceover lines. The ad uses a mix of close-up shots and wider shots to showcase the product and its features. The overall aesthetic is clean and modern, with a focus on simplicity and functionality. # Hooks Spoken: Male 1: You know what's weird? We use water to clean literally everything except our butts. Text overlay: YOU KNOW WHAT'S WEIRD? / WE USE WATER TO / CLEAN LITERALLY EVERYTHING EXCEPT / OUR BUTTS Visual: 00:00–00:07: A man with short dark hair and light-medium skin tone is standing in a modern kitchen. He is wearing a dark blue short sleeve button up shirt. He is holding a blue sponge in one hand and a white bowl in the other. The background includes light-colored cabinets and a stainless steel oven. The camera is stationary and selfie-style, with the man speaking directly to the camera. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the use of toilet paper as a cleaning method, which can lead to itching, irritation, and skid marks. The ad directly quotes "We wipe with dry paper and call it clean" and visually demonstrates the issue by showing a roll of toilet paper. # Value propositions - The Tushy Wave offers a cleaner and more comfortable cleaning experience by using water instead of dry paper. - The Tushy Wave is cost-effective because it eliminates the need for toilet paper. - The Tushy Wave is easy to install and use, making it a practical solution for anyone looking to improve their personal hygiene. # Benefits - Shower fresh after every visit - Eliminates the need for toilet paper - Easy to install and use # Features - Non-electric - Adjustable water pressure - Easy to install in under 10 minutes - No plumber or electricity needed # Call to action Shop Now # Social proof - "I legit feel shower fresh after every visit." – Male 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing his experience with the product. # Storyline - 00:00–00:07 00:00–00:07: The ad begins with the presenter in a kitchen, posing the question of why we use water to clean everything except our butts. He then states that he will show why that's "low key insane." This sets up the problem that the ad will address, which is the use of toilet paper as a cleaning method. The perspective is from the presenter, who is speaking directly to the audience in a casual and engaging tone. This moment is intended to pique the viewer's curiosity and make them question their current hygiene practices. - 00:07–00:17 00:07–00:17: The presenter transitions to a bathroom setting, holding a roll of toilet paper. He points out the strangeness of using dry paper to clean and calling it clean. He then mentions the common issues of itching, irritation, and skid marks that can result from using toilet paper. The perspective is still from the presenter, who is now highlighting the negative consequences of using toilet paper. The tone is humorous and relatable, aiming to connect with viewers who have experienced these issues. - 00:17–00:25 00:17–00:25: The presenter introduces the solution: switching to a bidet. He states that he made the switch because he was tired of paying for toilet paper that "basically smears and that's it." The perspective shifts to a first-person view of the bidet installed on a toilet. The tone is practical and cost-conscious, appealing to viewers who are looking for a more efficient and economical cleaning method. - 00:25–00:33 00:25–00:33: The presenter demonstrates the Tushy Wave bidet in action, showing how it cleans with water. He emphasizes that it's non-electric and feels like a "spa day for my butt." The perspective is from the presenter, who is now showcasing the benefits of using the bidet. The tone is enthusiastic and playful, aiming to create a positive association with the product. - 00:33–00:41 00:33–00:41: The presenter highlights the bidet's features, such as the adjustable water pressure and the fact that it doesn't require a plumber or electricity. He states that you can install it in under 10 minutes. The perspective is from the presenter, who is now addressing potential concerns about installation and ease of use. The tone is informative and reassuring, aiming to alleviate any doubts about the product's practicality. - 00:41–00:46 00:41–00:46: The presenter concludes by stating that he feels "shower fresh after every visit." The perspective is from the presenter, who is now providing a personal testimonial about the product's benefits. The tone is confident and satisfied, aiming to persuade viewers to try the product for themselves. - 00:46–00:49 00:46–00:49: The ad ends with a product shot and call to action to "Shop Now".

# Ad summary This ad for Tushy promotes a non-electric bidet seat that is easy to install and will keep you clean. # Brand positioning Tushy is presented as a modern and innovative brand focused on bathroom hygiene. The brand aims to occupy a space in the consumer's mind as a provider of clean and comfortable bathroom experiences. The brand aligns with values of cleanliness, convenience, and a touch of luxury. Tushy pushes against the norms of traditional toilet paper-centric hygiene, offering a more sustainable and effective alternative. The brand positioning is both functional (providing a cleaner bathroom experience) and emotional (promoting confidence and seduction through cleanliness). # Product The product being advertised is a non-electric bidet seat designed to provide a cleaner and more hygienic bathroom experience. It is presented as an easy-to-install alternative to traditional toilet paper, fitting 95% of toilets and requiring only 8.5 minutes for DIY installation. The bidet seat uses fresh tap water to cleanse, offering a spotless and seductive clean. The ad addresses the purchase barrier of complicated installation by highlighting its simple DIY setup. The product is for anyone looking for a more hygienic and convenient bathroom experience. # Visual style The ad features a clean and modern visual style with a focus on simplicity and clarity. The production quality is highly polished, with studio-shot product photography and minimal visual clutter. The visual motifs include a clean layout, soft color palette, and clear product callouts. The image treatment includes subtle lighting effects and background removal to highlight the product. The typography is large and bold, ensuring scannability in the feed. The style contrasts with platform-native content, aiming to capture attention through its high-design aesthetic. # Hooks Headline: BECAUSE NOTHING KILLS THE MOOD LIKE SKID MARKS. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of poor bathroom hygiene, specifically the issue of "skid marks" which can ruin the mood. # Value propositions - Fresh as tap water: Cleanliness and hygiene using a natural resource. - Non-electric bidet seat: Eco-friendly and energy-saving. - Fits 95% of toilets: Broad compatibility and ease of integration. - 8.5 min DIY Install: Quick and easy setup without professional help. # Benefits - Stay spotless - Stay seductive # Features - Fresh as tap water - Non-electric bidet seat - Fits 95% of toilets - 8.5 min DIY Install # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the product's features and benefits, as well as the overall message of cleanliness and confidence. - Customer: The ad speaks to the customer's potential frustrations with bathroom hygiene and offers a solution to their problem. # Storyline - The ad opens with the brand name and a bold statement: "BECAUSE NOTHING KILLS THE MOOD LIKE SKID MARKS." This is intended to grab the viewer's attention by addressing a common, yet unspoken, bathroom problem. The brand is speaking directly to the audience, highlighting a relatable frustration. - The ad continues with the tagline "Stay spotless, stay seductive," which is intended to position the product as a solution to the problem and to associate cleanliness with confidence and allure. The brand is speaking to the audience, promising a positive outcome. - The ad then highlights key features of the bidet seat, such as "Fresh as tap water," "Non-electric bidet seat," "Fits 95% of toilets," and "8.5 min DIY Install." These features are intended to address potential concerns about the product's functionality, compatibility, and ease of installation. The brand is providing practical information to persuade the audience.

# Ad summary This ad promotes Tushy bidet attachments, highlighting their ease of installation and compatibility with most toilets, while humorously suggesting they can improve one's sex life. # Brand positioning Tushy is presented as a modern, innovative brand focused on upgrading the bathroom experience with its bidet attachments. The brand uses humor and a playful tone to position itself as a provider of a simple yet impactful upgrade that not only enhances hygiene but also surprisingly improves one's sex life. This positioning pushes against the traditional, often sterile, perception of bathroom products, aiming to make the brand more approachable and desirable for a younger, more open-minded audience. The brand aims to occupy a space in the consumer's mind as a fun, accessible, and slightly edgy provider of bathroom upgrades. # Product The ad features a Tushy bidet attachment, a device designed to be easily installed on existing toilets to provide a refreshing and hygienic cleansing experience using water. The product is shown in a clean, white design, emphasizing its modern and minimalist aesthetic. Key features highlighted include its compatibility, fitting 95% of toilets, and the ease of installation, which takes only 8.5 minutes for a DIY setup. The ad also emphasizes that no electrical outlet is needed, making it a convenient and eco-friendly upgrade. The ad humorously suggests that this bathroom upgrade can improve one's sex life, making it a desirable addition to any modern bathroom. # Visual style The ad has a clean and modern visual style with a minimalist aesthetic. The product is displayed against a soft, neutral background, creating a sense of calm and hygiene. The use of simple icons and clear typography enhances readability and emphasizes the product's key features. The overall production quality is high, with a focus on showcasing the product in a visually appealing and straightforward manner. # Hooks Headline: THE BATHROOM UPGRADE THAT IMPROVES YOUR SEX LIFE # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of traditional toilet paper use, which can be unhygienic and uncomfortable. The ad implies that the Tushy bidet attachment offers a cleaner, more refreshing alternative. # Value propositions - The Tushy bidet attachment offers a convenient and hygienic bathroom upgrade that is easy to install and compatible with most toilets. - The Tushy bidet attachment can improve your sex life. # Benefits - Improves your sex life - Fresh as tap water - 8.5 min DIY install - Fits 95% of toilets - No outlet needed # Features - Fresh as tap water - 8.5 min DIY install - Fits 95% of toilets - No outlet needed # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and its features, highlighting the benefits and ease of use. # Storyline - The ad opens with the Tushy brand logo and a headline that immediately grabs attention by promising that the product, a bathroom upgrade, will improve the user's sex life. This is presented from the brand's perspective to pique the viewer's interest and set a playful tone. - The ad then showcases the Tushy bidet attachment, highlighting its key features through circular callouts around the product. These features include being as fresh as tap water, having an 8.5-minute DIY install, fitting 95% of toilets, and not needing an outlet. This part of the story is told from the brand's perspective, aiming to inform the viewer about the product's benefits and ease of use.

# Ad summary The ad features two individuals discussing common questions about bidets, specifically the TUSHY Wave. They address concerns about cleanliness, water source, ease of installation, and affordability, using humor and direct answers. The ad includes product demonstrations and a short testimonial from a pregnant woman, concluding with a call to action for the TUSHY Wave. # Brand positioning TUSHY is presented as a modern, accessible, and somewhat cheeky brand that aims to revolutionize personal hygiene by normalizing and promoting bidet use. It positions itself as a game-changer in the market, offering a superior, cleaner, and more economical alternative to traditional toilet paper. The brand aligns with values of cleanliness, practicality, and affordability, pushing against the societal norms that might view bidets as unnecessary or complicated. The brand's tone is lighthearted and informative, making a potentially awkward topic approachable. Its positioning is both functional (cleanliness, ease of use, water source) and emotional (delightful experience, accessibility for everyone). # Product The product featured is the TUSHY Wave bidet, an attachment for existing toilets designed to provide a precise water spray for personal cleaning. It is for anyone seeking a cleaner, more hygienic, and cost-effective alternative to toilet paper, particularly those who might be hesitant about bidets due to perceived complexity or cost. Explicitly stated details include: it's a "precise spray" that "precisely pulls the poop down into the toilet," ensuring "it's not spraying everywhere." The water comes from the wall, "the same water you brush your teeth with," not the toilet bowl or tank. It's "not electric," attaches easily with a "little splitter" and "little hose" that connects directly to the bidet, and "clips on in 10 minutes" with "no plumbing, no electrical needed." It features "super convenience speed" and a "slow close." Its USPs are its precise cleaning, ease of installation (DIY in 8.5 minutes), use of fresh tap water, and affordability ("cost less than a toilet paper is going to cost you in one year"). The ad emphasizes that it's a "very beautiful bidet seat" and offers a "really delightful experience" that is "accessible to everyone." # Visual style The ad has a hybrid production quality, blending a casual, conversational, and slightly scrappy UGC-like interview style with polished product demonstrations and a branded end card. The editing style is characterized by quick cuts between the interviewees and relevant visual aids or product shots, maintaining a dynamic pace. The camera work in the interview segments is mostly stationary or slightly handheld, giving it an authentic, unscripted feel. Product demonstration shots are clean and well-lit, showcasing the product clearly. The overall pacing is fast, driven by the rapid-fire Q&A and quick visual transitions. Audio-visual sync is strong, with visual demonstrations and text overlays appearing precisely when the corresponding features are mentioned. # Hooks Spoken: Oh my God. / Number one, I like a clean butt. Text overlay: Oh my God. / Number one, / Number one, I like a clean butt. Visual: Medium shot of a bald man with glasses and a woman in a leopard print hat sitting on a light brown couch. The man is on the left, wearing a light blue denim shirt over a white t-shirt, black pants, and white sneakers. He gestures with his left hand. The woman is on the right, wearing a grey long-sleeved top, olive green wide-leg pants, and black platform shoes. She has long brown hair and a colorful scarf around her neck. They are facing each other, smiling. The background is a light grey wall with a white geometric pattern and a framed picture of a vintage chair. A blue and white patterned rug is on the wooden floor. Camera is stationary, third-person. / Same shot as above. The man is holding a small red object in his right hand. / Same shot as above. The man gestures with both hands. / Same shot as above. The man gestures with his right hand, holding the red object. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the inadequacy and unhygienic nature of using toilet paper for personal cleaning, coupled with misconceptions and barriers to bidet adoption. "Does it actually work?" (Doubt about effectiveness) "Is the water that you're using for the bidet come from the bowl or the tank?" (Hygiene concerns about water source) "It's not spraying everywhere." (Concern about mess) "It's not electric, so it literally can attach and it clips on in 10 minutes. No plumbing, no electrical needed." (Concern about complex installation) "it's not expensive. So it's like everyone can afford it." (Concern about cost) # Value propositions - I like a clean butt. - I like to save some time and money. - this is a huge game-changing product. - It's a precise spray that precisely pulls the poop down into the toilet. It's not spraying everywhere. - It comes from the wall. The same water you brush your teeth with. - It's not electric, so it literally can attach and it clips on in 10 minutes. No plumbing, no electrical needed. - I love a little bit more discreet. - it to feel clean. - very beautiful bidet seat. - super convenience speed, and it's a slow close. It just it's a really delightful experience - it's not expensive. So it's like everyone can afford it. It feels really accessible to everyone. - it costs less than a toilet paper is going to cost you in one year. # Benefits - clean butt - save some time and money - game-changing product - precise shower for your bottom - a little bit more discreet - feel clean - really delightful experience - everyone can afford it - accessible to everyone - costs less than a toilet paper is going to cost you in one year # Features - precise spray - not spraying everywhere - Water comes from the wall - not electric - clips on in 10 minutes - No plumbing, no electrical needed - super convenience speed - slow close - very beautiful bidet seat - FITS 95% OF TOILETS - FRESH AS TAP WATER - 8.5 MIN DIY EASY INSTALL # Call to action SHOP NOW # Social proof - "I use our TUSHY bidet every single time. I go to the bathroom." – Female 1 (Brand Representative/User) - "Why do I love the TUSHY Wave is because as a woman, I love a little bit more discreet." – Female 2 (Customer) - See why over 2.5M people love their TUSHY Wave # Point of view - Customer 10% – A pregnant woman shares her personal experience and preference for the TUSHY Wave. - Brand 90% – Two individuals, one implied as a founder, discuss and demonstrate the product, answering common questions and highlighting features and benefits. # Storyline - 00:00–00:07 A bald man and a woman in a leopard print hat sit on a light brown couch, discussing the product. The man expresses his initial surprise and then lists reasons he likes the product: "Number one, I like a clean butt. Number three, I like to save some time and money." He concludes by calling it a "huge game-changing product." This sets a casual, humorous, and direct tone, immediately highlighting key benefits and positioning the product as innovative. The perspective is from a satisfied user (the man) sharing his experience. - 00:07–00:10 The man reflects on the "funny" nature of discussing bidets, zooming out for a moment. This acknowledges the potentially taboo nature of the product while maintaining a lighthearted tone, preparing the audience for a frank discussion. The perspective is still the man's, setting up the Q&A format. - 00:10–00:12 The man asks, "What kind of questions you get as a founder of TUSHY?" This transitions the ad into a Q&A format, directly addressing potential customer curiosities and concerns. The perspective shifts to the brand founder (implied, as the man is asking the question) and sets up the woman as the expert. - 00:12–00:15 The man states, "The first question is so weird is, do you use a bidet?" This is a direct, slightly provocative question, anticipating a common, personal inquiry from potential customers. The tone is curious and slightly humorous. - 00:15–00:21 The woman responds enthusiastically, "All the time. I use our TUSHY bidet every single time. I go to the bathroom." This provides immediate social proof and a strong endorsement from someone associated with the brand, reinforcing the product's effectiveness and her personal belief in it. The perspective is the woman's, as a confident and enthusiastic user/founder. - 00:21–00:25 The man asks another common question, "The other question I get a lot is, does it actually work? Does your shower work?" This uses an analogy to validate the bidet's function, implying that if a shower works, a bidet should too. The tone is rhetorical and reassuring. - 00:25–00:34 The woman explains how the bidet works, stating, "It's a precise spray that precisely pulls the poop down into the toilet. It's not spraying everywhere. It's a precise shower for your bottom." This directly addresses concerns about mess and effectiveness, using clear, descriptive language. Visuals of water spraying into a toilet bowl and a geyser reinforce the "precise spray" concept. The perspective is the woman's, as an informative expert. - 00:34–00:42 The man asks, "Where does the water come from?" The woman responds, "People also ask us, is the water that you're using for the bidet come from the bowl or the tank? The answer is no." This addresses a common misconception and potential hygiene concern. The tone is informative and reassuring. - 00:42–00:45 The woman clarifies, "It comes from the wall. The same water you brush your teeth with." This provides a clear, reassuring answer, directly linking the bidet's water source to potable water, dispelling any hygiene fears. A visual of a woman spitting water from brushing her teeth reinforces this. The perspective is the woman's, as an expert providing factual information. - 00:45–00:53 The woman explains the installation process: "It literally comes a little splitter, a little hose that just connects directly to the bidet, that goes through a wall, directly to the bidet." This addresses potential installation barriers by describing the simple, non-plumbing-intensive process. Visuals of the bidet's connection to the toilet's water line illustrate the ease of installation. The perspective is the woman's, as an expert demonstrating practicality. - 00:53–00:55 The man humorously adds, "You could drink from it, like my kid." This reinforces the cleanliness of the water source with a relatable, albeit exaggerated, example, adding to the lighthearted tone. - 00:55–00:59 The man asks, "Which bidet is right for me? And the answer is unequivocally the TUSHY Wave." This transitions to a product recommendation, guiding the viewer towards the specific product being advertised. The tone is direct and confident. - 00:59–01:00 The woman enthusiastically agrees, "Me too." This reinforces the recommendation with personal endorsement. - 01:00–01:04 The man and woman laugh, and the woman repeats, "Unequivocally the TUSHY Wave." This maintains the lighthearted, conversational tone while reiterating the product name for brand recall. - 01:04–01:08 A pregnant woman provides a testimonial, stating, "Why do I love the TUSHY Wave is because as a woman, I love a little bit more discreet." This introduces a specific user benefit (discretion) and a new perspective (pregnant woman), broadening the product's appeal. Visuals show her using the bidet. - 01:08–01:14 The woman on the couch continues, "You can't tell with my hat, but I do like a little bit more from an aesthetic perspective, it to feel clean." This highlights the aesthetic appeal and discreet design of the TUSHY Wave, addressing another potential concern (how it looks). The tone is personal and appreciative. - 01:14–01:17 The woman further describes the TUSHY Wave as "a very beautiful bidet seat." This reinforces the aesthetic benefit. Visuals show the bidet seat. - 01:17–01:21 The woman explains, "It's not electric, so it literally can attach and it clips on in 10 minutes." This reiterates the ease of installation and non-electric feature, addressing practical concerns. - 01:21–01:23 A man demonstrates the installation, with text overlays stating, "No plumbing, no electrical needed." This visually confirms the ease of installation and highlights key features. - 01:23–01:28 The woman emphasizes "super convenience speed, and it's a slow close. It just it's a really delightful experience." This highlights convenience, a premium feature (slow close), and the overall positive user experience. - 01:28–01:34 The woman discusses affordability: "and it's not expensive. So it's like everyone can afford it. It feels really like it feels really accessible to everyone." This addresses the cost barrier and positions the product as inclusive. - 01:34–01:37 The man adds, "Yeah, it costs less than a toilet paper is going to cost you in one year." This provides a strong financial incentive and comparison, making the product seem like a smart investment. - 01:37–01:44 The ad transitions to a branded end card with product visuals and key benefits, ending with a "SHOP NOW" CTA. This summarizes the product's value proposition and directs viewers to purchase.

# Ad summary This ad features two individuals, a male interviewer and a female founder of TUSHY, discussing common questions and misconceptions about bidets, specifically promoting the TUSHY Wave. The ad uses a conversational, humorous tone, incorporating product demonstrations, visual metaphors, and personal testimonials to highlight the bidet's features, benefits, and ease of use. It addresses concerns about cleanliness, water source, and installation, concluding with a strong call to action and a summary of key selling points. # Brand positioning TUSHY is presented as an innovative, approachable, and slightly irreverent brand that aims to revolutionize bathroom hygiene by making bidets mainstream and desirable. It positions itself as a modern solution for a cleaner, more comfortable, and environmentally conscious lifestyle, challenging traditional norms around toilet paper use. The brand aligns with values of cleanliness, convenience, and accessibility, promoting a fun and open dialogue about a typically taboo subject. Its positioning is both functional, emphasizing the practical benefits of superior cleaning and ease of use, and emotional, fostering a sense of confidence and delight in personal hygiene. The ad highlights the brand's success by mentioning 'over 2.5 million people love their TUSHY Wave,' implying widespread acceptance and satisfaction. # Product The featured product is the TUSHY Wave, a non-electric bidet seat designed for easy installation and superior personal hygiene. It works by attaching directly to an existing toilet, drawing water from the wall (the same clean water used for brushing teeth) rather than the toilet bowl or tank. The TUSHY Wave features a 'precise spray' that 'precisely pulls the poop down into the toilet,' ensuring it's 'not spraying everywhere,' providing a 'precise shower for your bottom.' It is highlighted for its ease of installation, clipping on in '10 minutes' with 'no plumbing, no electrical needed,' making it 'super convenient.' The product also boasts a 'slow close' feature, contributing to a 'delightful experience.' Aesthetically, it's described as a 'very beautiful bidet seat' that feels 'clean.' It is positioned as an affordable option, costing 'less than a toilet paper is going to cost you in one year,' making it 'accessible to everyone.' A specific benefit for women is mentioned, noting its 'discreet' nature. The TUSHY Wave is for anyone seeking a cleaner, more comfortable, and environmentally friendly alternative to toilet paper, particularly those who value convenience, affordability, and effective hygiene. # Visual style The ad features a hybrid visual style, blending polished, well-lit interview segments with scrappy, UGC-like demonstrations and product shots. The editing rhythm is moderately paced, with cuts occurring every 1-3 seconds during conversational parts and quicker cuts during product demonstrations or visual gags. Production quality is a mix of professional studio-like interview setups and more casual, handheld shots for product interaction, giving it an authentic yet credible feel. Visual motifs include split screens to combine interview dialogue with product action, and the use of emojis for emphasis and humor. Pacing shifts from a steady conversational rhythm to quicker, more dynamic cuts during product feature explanations. Audio-visual sync is strong, with text overlays, visual gags (like the cat meme or geyser), and product actions perfectly timed to the spoken dialogue. # Hooks Spoken: 00:00–00:03: Male 1: Can you believe there's been 2 million butts 🍑 that we've cleaned Text overlay: Can you believe there's been / 2 million butts 🍑 / that we've cleaned Visual: 00:00–00:03: A medium shot shows Male 1 (bald, glasses, light blue denim shirt, black pants, white sneakers) and Female 1 (long brown hair, leopard print hat, grey long-sleeve shirt, olive green pants, black platform boots) standing in front of a white whiteboard. Male 1 holds a blue marker and writes '2 MILLION' on the board. Female 1 looks at him and smiles. The camera is stationary, tripod-style, at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point addressed is the inadequacy and potential messiness of traditional toilet paper, and the common misconceptions or hygiene concerns associated with bidets. This is signaled by questions like 'Does it actually work?' and 'Is the water that you're using for the bidet come from the bowl or the tank?' # Value propositions - precise spray that precisely pulls the poop down into the toilet - precise shower for your bottom - comes from the wall (same water you brush your teeth with) - clips on in 10 minutes (No plumbing, no electrical needed) - not expensive, so everyone can afford it - costs less than a toilet paper is going to cost you in one year # Benefits - precisely pulls the poop down into the toilet - precise shower for your bottom - discreet (for women) - feel clean (aesthetic perspective) - super convenience - speed (of installation) - delightful experience - everyone can afford it - accessible to everyone - costs less than a toilet paper is going to cost you in one year # Features - precise spray - not spraying everywhere - comes from the wall (same water you brush your teeth with) - comes a little splitter, a little hose that just connects directly to the bidet - not electric - clips on in 10 minutes - No plumbing, no electrical needed - slow close - very beautiful bidet seat - FITS 95% OF TOILETS - FRESH AS TAP WATER - 8.5 MIN DIY EASY INSTALL # Call to action SHOP NOW # Social proof - Can you believe there's been 2 million butts 🍑 that we've cleaned – Male 1 (Host) - It's actually 2.5 million. – Female 1 (Founder) - I use our TUSHY bidet every single time I go to the bathroom. – Female 1 (Founder) - See why over 2.5M people love their TUSHY Wave # Point of view - Brand 70% – The brand's founders directly address common questions and explain product features and benefits in a conversational, yet authoritative, manner. - Customer 30% – Visuals of people using the product and the founder's personal endorsement ('I use our TUSHY bidet every single time') convey a user perspective. # Storyline - 00:00–00:04 00:00–00:04: Male 1 and Female 1 stand in front of a whiteboard. Male 1 writes '2 MILLION' and asks, 'Can you believe there's been 2 million butts that we've cleaned?' Female 1 laughs and corrects him, 'It's actually 2.5 million.' - 00:04–00:07 00:04–00:07: Female 1 writes '2.5 MILLION' on the whiteboard, emphasizing the updated number. - 00:07–00:11 00:07–00:11: The scene shifts to Male 1 and Female 1 sitting on a couch. Male 1 says, 'It's kind of funny. Like zooming out for a moment, what kind of questions you get as a founder of TUSHY?' This sets up the Q&A format and introduces the brand's founder. - 00:11–00:12 00:11–00:12: Male 1 is shown in a bathroom, holding a TUSHY product, directly asking the audience, 'The first question is so weird is, do you use a bidet?' This directly engages the viewer and introduces a common, potentially awkward, question. - 00:12–00:15 00:12–00:15: Back on the couch, Male 1 repeats the question, 'Do you use a bidet?' Female 1 looks surprised and confused, adding a humorous reaction. - 00:15–00:16 00:15–00:16: A cat meme with question marks appears over Female 1's face, visually representing her confusion and the unexpected nature of the question. - 00:16–00:21 00:16–00:21: Female 1 answers enthusiastically, 'All the time. I use our TUSHY bidet every single time I go to the bathroom.' This provides a direct, personal endorsement from the founder, establishing credibility and product use. - 00:21–00:25 00:21–00:25: Male 1 asks another common question, 'The other question I get a lot is, does it actually work? Does your shower work?' This sets up a functional explanation and uses a relatable analogy. - 00:25–00:29 00:25–00:29: Female 1 explains, 'It's a precise spray that precisely pulls the poop down into the toilet.' This addresses the effectiveness and mechanism of the bidet, with a split screen showing water spraying into a toilet bowl. - 00:29–00:34 00:29–00:34: Female 1 continues, 'It's not spraying everywhere. It's a precise shower for your bottom.' The split screen shows a geyser erupting, visually reinforcing the power and precision of the spray, while a peach emoji appears, humorously representing the 'bottom.' - 00:34–00:35 00:34–00:35: Male 1 asks, 'Where does the water come from?' This addresses another common concern or misconception. - 00:35–00:42 00:35–00:42: Female 1 explains, 'People also ask us, is the water that you're using for the bidet come from the bowl or the tank? The answer is no. It comes from the wall.' This clarifies the water source, dispelling a potential hygiene concern. - 00:42–00:44 00:42–00:44: A quick cut shows a woman splashing water from a faucet on her face while brushing her teeth, with the text 'The same water you brush your teeth with.' This visually reinforces the cleanliness of the water source. - 00:44–00:47 00:44–00:47: Female 1 explains the installation, 'So you know when you like turn your water off when sometimes things go wrong?' This sets up the ease of installation. - 00:47–00:53 00:47–00:53: Female 1 continues, 'It literally comes a little splitter, a little hose that just connects directly to the bidet, that goes through a wall, directly to the bidet.' This is accompanied by visuals of the bidet's water connection and installation, demonstrating its simplicity. - 00:53–00:55 00:53–00:55: Male 1 jokes, 'You could drink from it, like my kid.' A visual of a baby playing in a fountain appears, humorously emphasizing the water's cleanliness and safety. - 00:55–00:58 00:55–00:58: Male 1 asks, 'Which bidet is right for me? And the answer is unequivocally the TUSHY Wave.' This transitions to a product recommendation. - 00:58–01:00 00:58–01:00: A product shot of the TUSHY Wave bidet seat appears, with sparkling effects, visually highlighting the recommended product. - 01:00–01:04 01:00–01:04: Female 1 agrees, 'Me too. That's so good. Unequivocally the TUSHY Wave.' Both laugh, reinforcing the positive sentiment and brand's playful tone. - 01:04–01:05 01:04–01:05: Female 1 asks, 'Why do I love the TUSHY Wave?' This sets up a personal testimonial and specific benefits. - 01:05–01:08 01:05–01:08: Female 1 explains, 'is because as a woman, I love a little bit more discreet.' This is shown with a pregnant woman using the bidet, highlighting a specific benefit for women and discretion. - 01:08–01:14 01:08–01:14: Female 1 continues, 'You can't tell with my hat, but I do like a little bit more from an aesthetic perspective, it to feel clean.' Male 1 laughs, maintaining the lighthearted discussion about product aesthetics and cleanliness. - 01:14–01:17 01:14–01:17: A product shot of the TUSHY Wave bidet seat appears, with sparkling effects, reinforcing its aesthetic appeal and cleanliness. - 01:17–01:21 01:17–01:21: Female 1 explains, 'And you know, the TUSHY Wave is just a very beautiful bidet seat. It's not electric, so it literally can attach and it clips on in 10 minutes.' This reiterates key features and ease of installation. - 01:21–01:23 01:21–01:23: A man is shown installing the bidet, with text overlays 'No plumbing, no electrical needed.' This visually demonstrates the easy installation. - 01:23–01:26 01:23–01:26: Female 1 states, 'So there's super convenience, speed, and it's a slow close.' This highlights practical benefits. - 01:26–01:34 01:26–01:34: Female 1 continues, 'It just it's a really delightful experience. And it's not expensive, so it's like everyone can afford it. It feels really accessible to everyone.' This emphasizes the positive user experience and affordability. - 01:34–01:37 01:34–01:37: Male 1 adds, 'Yeah, it costs less than a toilet paper is going to cost you in one year.' This provides a strong financial value proposition. - 01:37–01:43 01:37–01:43: The ad transitions to a final brand screen with the TUSHY logo, the text 'See why over 2.5M people love their TUSHY Wave,' a product image, and icons highlighting features like 'FITS 95% OF TOILETS,' 'FRESH AS TAP WATER,' and '8.5 MIN DIY EASY INSTALL,' concluding with 'SHOP NOW.' This summarizes key benefits and provides a clear call to action.

# Ad summary This ad features the founder of Tushy, Justin Allen, discussing the benefits of using a bidet. He highlights the different types of bidets Tushy offers, the negative effects of using wet wipes, and the money saved by using a bidet instead of toilet paper. # Brand positioning Tushy is presented as a modern and innovative brand that offers a range of bidets designed to improve hygiene and reduce reliance on toilet paper. The brand positions itself as an eco-friendly and cost-effective alternative to traditional wiping methods, emphasizing the health and environmental benefits of using bidets. Tushy aims to normalize bidet use by addressing common misconceptions and highlighting the long-term savings and superior cleanliness they provide. The brand aligns with values of sustainability, health, and financial responsibility, pushing against the norm of excessive toilet paper consumption and promoting a cleaner, more efficient bathroom routine. The brand positioning is both functional, focusing on performance and simplicity, and emotional, emphasizing the comfort and confidence that come with improved hygiene. # Product The ad features three Tushy bidet models: the Tushy Classic, Tushy Wave, and Tushy Aura. The Tushy Classic is presented as an affordable entry-level option for first-time bidet users. The Tushy Wave is described as having a discreet design that integrates seamlessly into the toilet seat. The Tushy Aura is highlighted for its advanced features, including a lid that automatically lifts when approached. All Tushy bidets are promoted as a hygienic alternative to toilet paper, reducing the need for excessive wiping and preventing skin irritation caused by dryness. The ad addresses the common misconception that bidets are unnecessary by highlighting the negative impacts of wet wipes on plumbing and the potential health issues associated with over-wiping. The bidets are presented as a cost-effective solution, saving users money on toilet paper in the long run. The ad emphasizes the ease of installation and the environmental benefits of reducing toilet paper consumption. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots, creating a dynamic yet informative presentation. The production quality is high, with clear visuals and professional lighting, enhancing the credibility of the brand. The pacing is moderate, with cuts timed to key points in the voiceover, maintaining viewer engagement. The audio-visual sync is well-executed, with text overlays and product actions aligned with the spoken content. # Hooks Spoken: 00:00–00:04 And so if you want something that's a little more affordable as your first bidet, Text overlay: 00:00–00:04 Justin Allen Founder Visual: 00:00–00:04 The founder of Tushy, Justin Allen, sits on a brown leather couch in front of a gray and white patterned wall. He is a bald, middle-aged man with glasses, wearing a white t-shirt and blue jeans. He holds a gray mug in his hands and gestures as he speaks. A black microphone is visible to his left. Text overlay: "Justin Allen Founder" with a white arrow pointing to him. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of spending excessive money on toilet paper and the negative impacts of wet wipes on plumbing and the environment. "It's just insane that people don't realize they're paying this wiping tax." # Value propositions - Affordable entry-level option for first-time bidet users - Discreet design that integrates seamlessly into the toilet seat - Advanced features, such as the automatic lid lift, to showcase the brand's innovation - Cost savings of using a bidet, estimating that people spend over $400 a year on toilet paper # Benefits - Saves money on toilet paper - Improves hygiene - Reduces skin irritation - Environmentally friendly # Features - Affordable bidet solutions - Discreet design - Automatic lid lift - Reduces toilet paper use by 80% # Call to action SHOP NOW # Social proof - "what we hear from our doctor friends is that people are over-using them" - Female 1 (Expert) # Point of view - Brand 80% – The founder of Tushy speaks directly to the audience, presenting the brand's products and values. - Expert 10% – A doctor provides professional insight on the negative effects of over-wiping. - Customer 10% – A customer is shown reacting positively to using a bidet. # Storyline - 00:00–00:04 The founder of Tushy introduces the brand and its mission to provide affordable and effective bidet solutions. - 00:04–00:05 He highlights the Tushy Classic as a great option for first-time bidet users, positioning it as an accessible and affordable choice. - 00:05–00:08 The founder introduces the Tushy Wave, emphasizing its discreet design that seamlessly integrates into the toilet seat. - 00:09–00:13 The founder introduces the Tushy Aura, highlighting its advanced features, such as the automatic lid lift, to showcase the brand's innovation. - 00:13–00:17 The ad transitions to addressing a common objection to bidets: the use of wet wipes. The founder presents this as a flawed alternative. - 00:17–00:23 The founder explains the negative impacts of wet wipes on plumbing systems, both at home and in the city, to highlight the environmental drawbacks. - 00:24–00:31 The ad introduces a medical perspective, with a doctor explaining that over-wiping can lead to skin irritation and dryness, which is often mistaken for dirtiness. - 00:32–00:36 The founder highlights the cost savings of using a bidet, estimating that people spend over $400 a year on toilet paper. - 00:36–00:39 The ad introduces the concept of a 'wiping tax,' framing the cost of toilet paper as an unnecessary expense. - 00:39–00:47 The founder reiterates the affordability of Tushy bidets, noting that they cost around $100, and emphasizes the long-term savings. - 00:47–00:54 The ad concludes with a call to action, urging viewers to get a bidet and wash their butts properly, reinforcing the message of hygiene and cost savings.