How Slack Advertises on Meta

# Ad summary A man who is the head of marketing for Beast Games talks about how Slackbot saves him an hour and a half a day. He asks Slackbot to create a canvas for him for an upcoming meeting, and Slackbot creates it in 17 seconds. He says that it tells him what his next steps are. # Brand positioning Slack, from Salesforce, is presented as a time-saving business communication platform that employs artificial intelligence through Slackbot. The brand aims to occupy a space in the consumer's mind as an innovative and powerful AI tool that helps with productivity. The brand promotes the value of time-saving and efficiency, suggesting that it aligns with a lifestyle of busy professionals who need to stay organized. By highlighting the AI capabilities of Slackbot, the brand pushes against traditional organizational methods and promotes a more streamlined approach to project management. The brand positioning leans towards functional benefits, emphasizing performance and simplicity. # Product The ad features Slackbot, an AI-powered assistant within the Slack communication platform. Slackbot is depicted as a tool that saves users time, specifically "an hour and a half a day," by creating meeting canvases with next steps in just 17 seconds. It is designed for busy professionals who need to stay organized and efficient. The ad demonstrates how Slackbot can quickly compile project statuses and updates for meetings. The USP of Slackbot is its ability to automate tasks and provide essential information in a fraction of the time it would take to do manually. This addresses the purchase barrier of time management and offers a solution that enhances productivity. The ad encourages viewers to try Slackbot by showcasing its efficiency and time-saving capabilities. # Visual style The ad has a polished and professional aesthetic, blending clean product demos with behind-the-scenes footage to feel authentic. Editing includes quick cuts to maintain a brisk pace and to transition between different aspects of the product and user experience. The production quality is high-end commercial, with good lighting, clear visuals, and a modern look. The ad’s pacing is fast, with many cuts timed to the beat of the background music track. # Hooks Spoken: We're running the largest competition series in the world and the marketing campaign behind it, all we need is time. Text overlay: Sinan / Head of Beast Games Marketing Visual: 00:01–00:02: A man wearing a blue shirt is walking in a building. / 00:02–00:03: An aerial shot shows people in red outfits banging on black and white barrels. / 00:03–00:04: An aerial shot shows people in white outfits. / 00:04–00:05: A woman is shown smiling as money falls around her. / 00:05–00:06: A man in a blue jacket walks in a building. / 00:06–00:08: A medium shot shows a man, identified as Sinan (Head of Beast Games Marketing), standing against a background with red walls, a green floor, and overhead lighting. He's wearing a blue jacket, gray pants, and gray sneakers. Text overlays his name and title. # Funnel stage Consideration # Pain points The central pain point addressed in the ad is the lack of time available to busy professionals. The speaker says, "All we need is time. I wish there were more hours in the day." # Value propositions - Slackbot helps you save time with it's AI capabilities. - Slackbot provides you with the most powerful AI tool that we use. # Benefits - Saves time (an hour and a half a day) - Enhances productivity - Streamlines project management # Features - AI-powered assistant within Slack - Quickly creates meeting canvases with next steps - Automates tasks and provides essential information # Call to action Get started → # Point of view - Brand 100% – The entire ad is delivered through the official voice of the brand, with a professional presenting a product demo. # Storyline - 00:00–00:05 The ad begins by introducing the speaker, who is walking around in a colorful office space. - 00:05–00:07 The speaker is identified as Sinan, the Head of Beast Games Marketing. - 00:01–00:08 He explains his need for more time in the day due to running the largest competition series in the world. - 00:08–00:12 Sinan reveals that Slackbot is saving him at least an hour and a half each day. - 00:12–00:16 He demonstrates how he uses Slackbot to create a canvas for a meeting with a colleague, requesting it to show the project status. - 00:16–00:19 The ad visually shows Slackbot searching through messages and channels to fulfill Sinan's request. - 00:19–00:23 Sinan then shows the canvas created by Slackbot in just 17 seconds, which includes production updates and next steps. - 00:23–00:28 Sinan emphasizes that Slackbot is saving him time and money, and is the most powerful AI tool they use. - 00:28–00:30 The ad concludes with a call to action to get 50% off Slack Business+.

# Ad summary This ad showcases how the Head of Post-Production, Josh, utilizes Slack to seamlessly collaborate with his team and make pivots in real time. Josh shares that Slack does a terrific job of meeting them where they’re at and taking them where they need to go. # Brand positioning Slack, from Salesforce, is presented as an effective tool for team collaboration. The brand aims to occupy the space in the consumer’s mind as a facilitator for real-time feedback and streamlined communication, especially when pivots arise. Slack promotes a lifestyle of instant connection, efficiency, and adaptability. The brand pushes against the norms of scheduled meetings by offering a platform where team members can get instant feedback on projects, ultimately saving time. # Product Slack is presented as a team collaboration tool that helps teams collaborate on projects and make real-time pivots. It caters to teams that require instant feedback on projects, eliminating the need for scheduled meetings and long email threads. Slack enables users to jump on a huddle and get instant feedback, saving time and streamlining communication. The product offers a platform where team members can meet where they’re at and take them where they need to go. It addresses the pain of making another calendar invite, offering a quicker and more efficient solution. # Visual style The ad has a polished, professional look with a mix of studio shots and on-location footage. The editing style includes quick cuts to maintain a fast pace, interspersing interviews with b-roll of people collaborating and using Slack's features. The production quality is high, lending a commercial feel that balances informative content with engaging visuals. # Hooks Spoken: 00:02–00:03 Josh: What do we get out of utilizing Slack? Visual: 00:02–00:03 A bearded man with a black beanie operates a control panel on a raised platform; green turf is visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the inefficiency and time wasted in scheduling and attending meetings, especially when unexpected changes or pivots occur. This is signaled when Josh says, "We were trying to just do scheduled meetings, but sometimes there's pivots along the way." # Value propositions - Get instant feedback on it: Slack offers real-time collaboration, which avoids delays. - Slack does a terrific job meeting us where we're at: Slack is versatile and can adapt to existing workflows and team needs. # Benefits - Saving you, not only the hour of that meeting. - You might be saving like half a week in time. # Features - Slack does a terrific job meeting us where we're at. - Jump on a huddle and get instant feedback. # Call to action Visit slack.com to learn more # Social proof - "Instead of making another calendar invite, we jump on a huddle and get instant feedback on it." – Female 1 # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, presenting the benefits of using Slack for team collaboration. # Storyline - 00:00–00:00 The ad begins with the Slack logo displayed on a white background. - 00:00–00:02 00:00–00:02 The ad cuts to various images, including a wall with posters of Mr. Beast, a large group of people in white suits, and a man operating equipment. - 00:02–00:03 00:02–00:03 Josh asks, "What do we get out of utilizing Slack?" - 00:03–00:05 00:03–00:05 The ad cuts to Josh, Head of Post-Production, who talks about how they started Beast Games Season 1. - 00:05–00:09 00:05–00:09 The ad shows footage of people collaborating, followed by Josh saying that they were trying to do scheduled meetings, but sometimes there were pivots along the way. - 00:10–00:14 00:10–00:14 The ad cuts to a simulated Slack huddle, with a woman saying that instead of making another calendar invite, they jump on a huddle and get instant feedback. - 00:14–00:21 00:14–00:21 The ad shows more footage of team collaboration, with Josh saying that Slack saves not only the hour of that meeting, but maybe half a week in time. - 00:21–00:26 00:21–00:26 Josh says that Slack does a terrific job meeting them where they’re at, and it’s going to take them where they need to go. - 00:27–00:29 00:27–00:29 The ad ends with a call to action to visit slack.com to learn more.

# Ad summary A woman explains how Slack can help teams stay fully present in conversation and ensure that the meeting notes are automatically recorded, transcribed, and summarized using AI. The ad highlights how AI can pull out key takeaways and action items, so team members can walk away knowing exactly what to do next. # Brand positioning Slack is presented as a leading communication and collaboration platform that values efficient teamwork and clear communication. The brand offers tools designed to streamline workflows and keep team members aligned, ensuring that professionals can concentrate on the tasks that truly matter. Slack aims to position itself as a solution to the chaos of meetings and the frustration of forgotten tasks, empowering users to focus on real work. # Product The featured product is Slack's AI huddle notes, designed to automatically record, transcribe, and summarize meeting notes. This feature is for teams seeking to improve their meeting efficiency and ensure all members can stay fully present in conversation without worrying about missing important details. Slack’s AI huddle notes capture key takeaways and action items, providing a comprehensive record of discussions. Slack promises to address the pain points of chaotic meetings, half-finished notes, and forgotten tasks. # Visual style The ad has a polished, UGC feel with clear lighting and static shots. The editing style is simple with smooth transitions and direct address to the camera, creating a personal and relatable tone. The pacing is consistent, supporting the clear and informative messaging. # Hooks Spoken: 00:00–00:06 You know that feeling when you're in a meeting trying to contribute, but you're scrambling to take notes so you don't forget anything..! Text overlay: 00:00–00:05 You know that feeling / 00:00–00:05 when you're in a meeting / 00:00–00:05 trying to contribute / 00:02–00:05 but you're scrambling / 00:03–00:05 to take notes / 00:03–00:06 so you don't forget anything..! Visual: 00:00–00:06: The shot features a woman (25-35, white) with brown hair in a ponytail, wearing glasses and a gray sweater. She holds a small white item (possibly a microphone) near her mouth. She is centered in the frame. Behind her, there is a gray wall, a couch with pillows, and a lamp on a table. # Funnel stage Middle of funnel (Consideration) # Pain points The ad emphasizes the common challenge of juggling contributing to meetings while also trying to take comprehensive notes. The ad copy states: "You know that feeling when you're in a meeting trying to contribute, but you're scrambling to take notes so you don't forget anything..!" # Value propositions - Slack can now help you get out of the weeds so you can focus on the real work. - AI huddle notes automatically record transcribes and summarizes your meeting notes for you. # Benefits - Get out of the weeds so you can focus on the real work. - Your whole team walks away knowing exactly what to do next. - Stay fully present in conversation without having to worry about missing something important because of AI in Slack. # Features - AI huddle notes automatically records, transcribes and summarizes your meeting notes for you. - Pulls out key takeaways & action items. # Call to action Learn more about AI in Slack and how it helps you to actually focus on the work that matters. # Point of view - Customer 100% – The ad is presented entirely from the perspective of a customer sharing their experience and the benefits of using Slack. # Storyline - 00:00–00:05 The ad begins by highlighting a common problem: the struggle to take notes effectively during meetings while trying to contribute. - 00:05–00:10 The ad presents Slack's AI huddle notes as the solution to help users overcome the challenge of taking meeting notes. - 00:10–00:17 The ad expands on the challenges of brainstorms and client calls, where remembering all important notes and action items can be difficult. - 00:17–00:24 The ad emphasizes the inefficiency of having to do work on the work itself, which Slack aims to eliminate. - 00:24–00:35 The ad introduces how Slack's AI feature automatically records, transcribes, and summarizes meeting notes, streamlining the process. - 00:35–00:43 The ad offers the outcome of staying fully present during conversations without worrying about missing important details due to Slack's AI capabilities. - 00:43–00:50 The ad reiterates the issues of chaotic meetings, half-finished notes, and forgotten tasks. - 00:50–00:55 The ad provides a call to action to learn more about how AI in Slack can assist in focusing on the work that matters.

# Ad summary This ad promotes Slack as a tool to simplify company tech portfolios. It features Mark Riskowitz, VP of Operations at Caraway, who explains how Slack provides alternatives that eliminate the need for multiple subscriptions, saving costs and simplifying contracts. The ad showcases Slack's features, such as project management, file sharing, and audio notes, all within one platform. It ends with an offer for 50% off Slack Business+. # Brand positioning Caraway is presented as a brand focused on creating premium cookware with an emphasis on durability, versatility, and smart integration. The brand aligns with values of simplicity and efficiency, aiming to simplify the cooking experience for its customers. Caraway positions itself as a modern, design-conscious brand that values both functionality and aesthetics in the kitchen. # Product The ad promotes Slack Business+ as a comprehensive communication and collaboration platform designed to simplify company tech portfolios. It offers alternatives to multiple subscriptions, allowing users to save costs and simplify contracts. Slack provides features such as project management, file sharing, and audio notes, all under one umbrella. The platform is designed for teams to stay connected, share documents, and manage projects efficiently. # Visual style The ad has a polished, professional aesthetic with a mix of studio-lit shots and natural-looking office environments. The editing style includes quick cuts and split screens to maintain a fast pace and highlight different aspects of Slack. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:05–00:08 Mark Riskowitz: simplifying the company tech portfolio has been extremely easy to do when Slack provides alternatives that you don't need to subscribe to. Visual: 00:05–00:07 Split screen. Top: A Slack interface is displayed on a purple background, showing a project-paprika channel with messages. Bottom: Mark Riskowitz is looking at a computer screen with a serious expression. / 00:07–00:08 Split screen. Top: A Slack interface is displayed on a purple background, showing a project-paprika channel with messages. Bottom: Mark Riskowitz is looking at a computer screen with a serious expression. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the complexity and cost associated with managing multiple tech subscriptions for a company. This is signaled by the line: "Slack provides alternatives that you don't need to subscribe to." # Value propositions - Simplifying the company tech portfolio - Eliminating the need for multiple subscriptions - Saving costs and simplifying contracts with Slack's comprehensive platform # Benefits - Save cost - Simplify contracts - Easy to use - All features and functionality under one umbrella # Features - Project management - File sharing - Audio notes - Alternatives to multiple subscriptions # Call to action Get started → # Social proof - "simplifying the company tech portfolio has been extremely easy to do when Slack provides alternatives that you don't need to subscribe to" – Mark Riskowitz (VP of Operations, Caraway) # Point of view - Brand 80% – The ad is primarily told from the brand's perspective, with a company executive explaining the benefits of using Slack. - Customer 20% – The ad shows people using Slack in different settings, implying a customer perspective on the product's usability and versatility. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a Caraway cookware set being unboxed. This is intended to grab attention with a visually appealing product and introduce the brand. - 00:01–00:02 00:01–00:02 A scene shows three people in an office setting, followed by a close-up of someone using a phone to take a picture of the Caraway product. This suggests the product is being used in a professional context and shared on social media. - 00:03–00:05 00:03–00:05 Mark Riskowitz, VP of Operations at Caraway, is introduced. He is sitting in a chair in an office setting. This establishes credibility by featuring a company executive. - 00:05–00:08 00:05–00:08 Riskowitz explains that simplifying the company tech portfolio has been easy with Slack. This highlights the product's ease of use and benefit of simplifying tech management. - 00:08–00:10 00:08–00:10 The ad shows a woman working on a laptop, with a Slack interface displayed on the screen. This visually demonstrates how Slack is used in a professional setting. - 00:10–00:14 00:10–00:14 A man is shown in a car, using Slack to send an audio note. This showcases Slack's versatility and ability to be used on the go. - 00:14–00:15 00:14–00:15 The ad concludes with a screen displaying an offer for 50% off Slack Business+. This provides a direct incentive for viewers to try the product.

# Ad summary This ad features a testimonial from Anoop Narang, Head of Digital Workplace & Solutions at Rivian, who states that Slack helped Rivian save millions in the way they build their vehicles. The ad includes a headshot of Anoop Narang, the Slack logo, and the Rivian logo. # Brand positioning Slack is presented as a business communication platform that helps companies save money and improve their operations. The brand is positioned as a tool for digital workplaces, suggesting it caters to modern, tech-savvy organizations. By featuring a testimonial from Rivian, an innovative electric vehicle manufacturer, Slack aligns itself with forward-thinking companies and implies that it can deliver significant financial benefits to its clients. The brand aims to occupy the space of a reliable and effective solution for workplace communication and collaboration, pushing against the norms of traditional, less efficient communication methods. # Product Slack is a digital workplace platform designed to improve communication and collaboration within organizations. The ad highlights its ability to help companies save millions, specifically in the context of building vehicles. This suggests that Slack can streamline processes, reduce inefficiencies, and ultimately lower costs for businesses. The product is for companies looking to optimize their operations and improve their bottom line. The ad addresses the purchase barrier of potential cost or complexity by showcasing a tangible financial benefit achieved by a well-known company. # Visual style The ad has a clean and professional visual style. It uses a simple layout with a white background and clear typography. The headshot of Anoop Narang adds a personal touch, while the logos of Slack and Rivian reinforce the brands involved. The overall aesthetic is modern and corporate, designed to convey trust and credibility. # Hooks Headline: "Slack helped us save millions in the way we build our vehicles." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that building vehicles can be costly and inefficient. The quote "Slack helped us save millions in the way we build our vehicles" suggests that the company was looking for ways to reduce costs and improve their processes. # Value propositions - Slack helped us save millions in the way we build our vehicles. # Benefits - Save millions # Features - Digital workplace platform # Call to action None used. # Social proof - "Slack helped us save millions in the way we build our vehicles." # Point of view - Customer: The testimonial quote at the top of the image is from the customer's point of view, as it shares their direct experience and the benefits they received from using the product. - Brand: The inclusion of the Slack logo and the Rivian logo represents the brand's point of view, showcasing their identity and association with the testimonial. - External source: The headshot of Anoop Narang, along with his title and company, provides an external source perspective, adding credibility and validation to the testimonial. # Storyline - The ad opens with a quote from Anoop Narang, Head of Digital Workplace & Solutions at Rivian, stating that "Slack helped us save millions in the way we build our vehicles." This is included to immediately grab the viewer's attention and highlight the significant financial benefits of using Slack. The audience experiences this from the perspective of a satisfied customer, Rivian. - The ad then identifies Anoop Narang by name and title, reinforcing the credibility of the testimonial. This is included to provide context and establish the authority of the person giving the testimonial. The audience experiences this from the perspective of the brand, Slack, which is showcasing a successful customer. - The ad includes the Slack logo and the Rivian logo, visually reinforcing the brands involved and their association. This is included to build brand recognition and further validate the testimonial. The audience experiences this from the perspective of both brands, Slack and Rivian, which are mutually promoting each other. - The ad features a headshot of Anoop Narang, adding a personal touch and making the testimonial more relatable. This is included to build trust and make the testimonial more engaging. The audience experiences this from the perspective of a real person, Anoop Narang, who is sharing his positive experience with Slack.

# Ad summary This ad features Jeff Avallon, Chief Strategy Officer & Board Member at Caraway, discussing how Slack is Caraway's "not-so-secret superpower." He explains that Slack allows Caraway to move quicker, get to decisions faster, and bring ideas forward from the entire organization. # Brand positioning Slack is presented as a communication and collaboration platform that enables businesses to operate more efficiently and make decisions faster. The brand aims to occupy the space of a vital tool for modern businesses, promoting values of speed, collaboration, and inclusivity. Slack positions itself against traditional, slower communication methods, offering a functional solution for improved workflow and idea generation across the entire organization. # Product Slack is a communication platform designed to facilitate faster decision-making and idea generation within organizations. It allows teams to move quicker and bring ideas forward from the entire organization. The platform enables users to share concept sketches, discuss ideas, and collaborate on projects, as demonstrated by the Caraway team's use of Slack to brainstorm and develop new product ideas, such as pans that change color when hot. Slack addresses the pain point of slow, inefficient communication by providing a centralized hub for real-time collaboration and information sharing. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clean visuals. The editing style combines static shots with smooth transitions, creating a professional and trustworthy feel. The pacing is consistent, maintaining a steady rhythm throughout the ad. The visuals are synced with the voiceover, emphasizing key points and reinforcing the message. # Hooks Spoken: 00:00–00:02 Jeff Avallon: Slack is like our not-so-secret superpower. Text overlay: 00:00–00:02 Jeff Avallon / 00:00–00:02 Chief Strategy Officer & Board Member / 00:00–00:02 Caraway Visual: 00:00–00:02 Jeff Avallon, a middle-aged white man with curly brown hair, wearing a light blue checkered shirt and dark pants, sits in a light yellow chair in a modern living room setting. He is smiling and looking directly at the camera. Behind him are plants, a window with natural light, and a glimpse of a cityscape. The Slack logo is in the upper left corner, and text below him identifies him as "Jeff Avallon, Chief Strategy Officer & Board Member, Caraway." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional communication methods are slow and inefficient, hindering quick decision-making and idea generation within organizations. This is signaled by the emphasis on Slack's ability to facilitate faster communication and collaboration. # Value propositions - Slack is Caraway's "not-so-secret superpower," implying it is a key tool for their success. - Slack allows Caraway to move quicker and get to decisions faster, suggesting increased efficiency and productivity. # Benefits - Move quicker - Get to decisions faster - Bring ideas forward from the entire organization # Features - Communication platform - Facilitates faster decision-making - Enables idea generation - Centralized hub for real-time collaboration - Information sharing # Call to action Get started → # Social proof - "Slack is like our not-so-secret superpower" – Jeff Avallon (Chief Strategy Officer & Board Member, Caraway) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer, Jeff Avallon, who shares his positive experience with Slack. # Storyline - 00:00–00:02 00:00–00:02 Jeff Avallon, Chief Strategy Officer & Board Member at Caraway, sits in a chair in a bright, modern office space and states that Slack is Caraway's "not-so-secret superpower." This opening establishes the testimonial format and introduces Slack as a key tool for Caraway's success, setting a positive and confident tone. - 00:02–00:05 00:02–00:05 The ad transitions to a montage of cooking-related visuals, including someone chopping a red pepper and stirring a yellow sauce in a pot. These visuals are intercut with a laptop displaying the Slack interface. This juxtaposition implies that Slack is integral to Caraway's operations, even in creative processes like cooking and product development. - 00:05–00:13 00:05–00:13 The ad shows examples of Slack messages, including concept sketches of cookware and ideas for new products. This demonstrates how Slack facilitates quick decision-making and idea generation within the organization, reinforcing the functional benefits of the platform. - 00:13–00:14 00:13–00:14 Jeff Avallon reiterates that the only way to achieve Caraway's goals is through Slack. This reinforces the brand's message and emphasizes the importance of Slack in Caraway's success. - 00:14–00:16 00:14–00:16 The ad concludes with a visual of an offer for 50% off Slack Business+, along with a call to action to "Get started." This provides a clear next step for viewers interested in trying Slack, aiming to drive immediate conversions.

# Ad summary This ad uses a testimonial from Jeff Avallon, Chief Strategy Officer at Caraway, who states that Slack helps them move quicker and make decisions faster. The ad features the Slack logo and the Caraway logo. # Brand positioning Slack is presented as a business communication platform that enhances team collaboration and streamlines decision-making processes. The brand is positioned as a tool that enables companies to operate more efficiently and make quicker decisions. By featuring the Salesforce logo, Slack aligns itself with a reputable and established technology ecosystem, further reinforcing its credibility and market position. The brand aims to occupy the space of a functional tool that improves productivity and agility in the workplace. # Product Slack is a communication platform designed for business use. It facilitates team collaboration and enables faster decision-making. The ad highlights the platform's ability to help companies move quicker and make decisions faster. The product is for businesses and organizations looking to improve their internal communication and operational efficiency. The ad addresses the purchase barrier of slow decision-making by showcasing how Slack can accelerate this process. # Visual style The ad has a clean and professional visual style. It uses a simple layout with a testimonial quote, a headshot of the person giving the testimonial, and the logos of both Slack and the company they work for. The color palette is muted, with a white background, dark gray and light green circles, and the colorful Slack logo. The overall effect is modern and corporate. # Hooks Headline: “Slack lets us move quicker and make decisions faster.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of slow decision-making processes in business. The quote "Slack lets us move quicker and make decisions faster" directly addresses this frustration. # Value propositions - Slack lets us move quicker and make decisions faster. # Benefits - Move quicker - Make decisions faster # Features - Communication platform # Call to action None used. # Social proof - "Slack lets us move quicker and make decisions faster." – Jeff Avallon, Chief Strategy Officer, Caraway # Point of view - Customer: The quote at the top of the image is from the customer, Jeff Avallon, who is the Chief Strategy Officer at Caraway, and is giving a testimonial about how Slack has helped his company. # Storyline - The ad opens with a quote from Jeff Avallon, Chief Strategy Officer at Caraway, stating, "Slack lets us move quicker and make decisions faster." This is included to provide social proof and highlight the benefits of using Slack from a customer's perspective. - The ad then identifies Jeff Avallon as the Chief Strategy Officer at Caraway. This is included to add credibility to the testimonial by showcasing the speaker's professional position and affiliation with a company. - The ad features the Slack logo and the Caraway logo. This is included to reinforce brand recognition and associate Slack with a company that has benefited from its use.

# Ad summary This ad for Slack promotes the platform's ability to provide quick answers to important questions. The ad features a screenshot of the Slack interface, highlighting how AI can provide answers and updates on key business deals, reducing the need for extensive searching. # Brand positioning Slack, from Salesforce, is presented as a modern and efficient communication and collaboration platform for businesses. The brand aims to occupy the space of streamlined workplace communication, emphasizing ease of use and quick access to information. It promotes values of productivity and efficiency, positioning itself against the norm of time-consuming information retrieval processes. The brand positioning is functional, focusing on simplicity and performance. # Product The product featured is the Slack platform, specifically highlighting its AI-powered feature that provides quick answers to important questions. The ad showcases how users can easily find the status of business deals within the platform. The product is for business professionals who need quick access to information and updates. The ad emphasizes the platform's ability to streamline communication and reduce the time spent searching for information. The USP is the AI-driven functionality that provides concise answers and updates, addressing the purchase barrier of time-consuming information retrieval. # Visual style The ad has a clean and modern visual style with a focus on clarity and simplicity. The use of brand colors (purple and green) is consistent. The screenshot of the Slack interface is the central visual element, designed to showcase the platform's functionality. The overall production quality is high, with a polished and professional look. The typography is clean and legible, contributing to the ad's scannability. # Hooks Headline: Less digging. More discovering. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of spending too much time searching for information. The phrase "Less digging" signals the frustration of having to sift through large amounts of data to find what you need. # Value propositions - Less digging. More discovering. (Implies that Slack helps users find information more efficiently) - AI answer (Implies that Slack uses AI to provide quick and relevant answers) # Benefits - The Acme deal is progressing towards its final stages - All key terms have been agreed upon by both parties as of July 15. - Preliminary integration planning is already underway. - Continued executive alignment remains a focus to ensure success. - The deal is expected to close by the end of August, pending regulatory approvals. # Features - AI answer - Recent Wins & Progress - Strategic Partnership Development - Executive Engagement - Future Plans & Vision # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline "Less digging. More discovering." is the brand communicating the core value proposition of the platform. - Brand: The screenshot of the Slack interface is the brand demonstrating the platform's AI-powered feature and its ability to provide quick updates on business deals. # Storyline - The ad starts with a headline, "Less digging. More discovering.", which conveys the message that Slack helps users find information more efficiently. The brand is telling the audience that Slack reduces the need for extensive searching. - The ad then shows a screenshot of the Slack interface, highlighting the AI-powered feature that provides updates on the status of a business deal. The brand is demonstrating how the platform works and the type of information users can access quickly. - The screenshot includes specific details about the deal's progress, recent wins, strategic partnership development, executive engagement, and future plans. The brand is providing concrete examples of the value and information available through the platform.

# Ad summary This ad promotes Slack as a tool to easily find information. The ad shows a screenshot of the Slack app on a phone, with a search query for "What's the status of the Acme deal?" The search results highlight key updates and progress points, suggesting that Slack helps users quickly discover important information without extensive digging. # Brand positioning Slack, presented as a product of Salesforce, positions itself as a modern communication and collaboration platform designed to streamline workplace interactions and enhance productivity. The brand aims to occupy the space of an efficient and user-friendly tool that reduces the complexities of information retrieval and team coordination. It promotes values of simplicity, efficiency, and seamless integration within professional environments. Slack pushes against the norms of traditional, cumbersome communication methods by offering a more intuitive and accessible solution. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, fostering a sense of ease and control in managing workplace communications. # Product The featured product is the Slack application, a communication and collaboration platform designed for professional use. It works by allowing users to send messages, share files, and collaborate in organized channels. The ad highlights the search functionality, demonstrating how users can quickly find specific information within their Slack workspace. The product is for anyone working in a team environment who needs to stay informed and connected. The ad showcases the ability to search for "What's the status of the Acme deal?" and receive AI-generated answers summarizing key progress points, such as "All key terms have been agreed upon by both parties as of July 15." and "Preliminary integration planning is already underway." This addresses the purchase barrier of time-consuming information retrieval by offering a quick and efficient solution. The ad emphasizes that Slack helps users discover information without extensive digging, making it a valuable tool for staying updated on important projects and developments. # Visual style The ad has a clean and modern visual aesthetic, with a focus on showcasing the Slack app interface. The production quality is highly polished, with clear and crisp graphics. The visual motif is a screenshot of the Slack app on a smartphone, emphasizing the app's user-friendly design. The image treatment includes background removal and color blocking to draw attention to the app. The typography is large and bold, making the text easily scannable. The style mimics a platform-native look, resembling a typical app interface, which enhances scannability and stop power in the feed. # Hooks Headline: Less digging. More discovering. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time-consuming and cumbersome process of finding specific information within a workplace communication system. The phrase "Less digging" signals this frustration, highlighting the desire to avoid extensive searching. # Value propositions - Less digging, more discovering: Implies that Slack saves time and effort by making information easily accessible. - AI answer: Provides a quick summary of key information, saving time and effort. # Benefits - Quickly find information - Progress towards its final stages, with a strong likelihood of closing by the end of August. - All key terms have been agreed upon by both parties as of July 15. - Preliminary integration planning is already underway. - Continued executive alignment remains a focus to ensure success. # Features - AI answer - Search functionality - Filter options: Sort, From, In, Only my channels # Call to action None used. # Social proof - None used. # Point of view - Brand: The tagline "Less digging. More discovering." is from the brand, highlighting the core value proposition of Slack. - Customer: The screenshot of the Slack app on a mobile phone, showing a search query for "What's the status of the Acme deal?" is from the customer's perspective, demonstrating a real-world use case. - Brand: The AI-generated answers summarizing key progress points are from Slack's perspective, showcasing the product's ability to quickly provide relevant information. # Storyline - The ad opens with the tagline "Less digging. More discovering." This message is from the brand, setting the stage by highlighting the core value proposition of Slack: efficient information retrieval. It aims to immediately capture the audience's attention by contrasting the ease of using Slack with the frustration of traditional, time-consuming search methods. - The ad then presents a screenshot of the Slack app on a mobile phone, showing a search query for "What's the status of the Acme deal?" This is from the customer's perspective, demonstrating a real-world use case of how someone might use Slack to find information. It progresses the narrative by providing a specific example of the problem Slack solves. - The screenshot displays AI-generated answers summarizing key progress points, such as "All key terms have been agreed upon by both parties as of July 15." and "Preliminary integration planning is already underway." This is from Slack's perspective, showcasing the product's ability to quickly provide relevant information. It further advances the narrative by illustrating the efficiency and value of using Slack for information discovery.

# Ad summary This ad promotes Slack Business+ by highlighting how it can save time for customer experience teams. Nancy Gurd, Director of Customer Experience at Caraway, explains how Slack's channels and search functionality allow her team to quickly find answers to customer questions, saving them valuable time. The ad concludes with an offer for 50% off Slack Business+. # Brand positioning Caraway is presented as a modern, design-conscious brand that values customer experience. The brand is positioned as innovative and collaborative, with a focus on efficient communication and problem-solving. The ad showcases a bright, aesthetically pleasing office environment, suggesting a company culture that is both professional and creative. Caraway aims to occupy a space in the consumer's mind as a brand that prioritizes both functionality and style, appealing to customers who value quality and design in their everyday products. # Product The ad promotes Slack Business+, a communication and collaboration platform designed to streamline workflows and improve team efficiency. The platform is presented as a central hub for customer experience teams, enabling quick access to information and efficient problem-solving. Key features highlighted include dedicated channels for specific topics (e.g., customer experience, product launch, quality assurance) and a robust search function that allows team members to quickly find answers to customer questions. Slack Business+ is positioned as a time-saving solution that reduces the need for repetitive inquiries and promotes faster response times, ultimately enhancing the customer experience. The ad addresses the pain point of time wasted searching for information and offers Slack Business+ as a solution to improve team productivity and collaboration. # Visual style The ad has a bright, clean, and modern aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is polished, giving it a professional commercial feel. The pacing is consistent and upbeat, with cuts timed to the music. The visual motifs include shots of the Caraway office, team members collaborating, and the Slack interface. # Hooks Spoken: 00:03–00:05: Nancy Gurd: Having Slack as our central hub for all things customer experience... Text overlay: 00:03–00:05: Nancy Gurd / 00:03–00:05: Director of Customer Experience, Caraway Visual: 00:03–00:05: Nancy Gurd, Director of Customer Experience at Caraway, sits in a green armchair in a bright, modern office. She is a fair-skinned woman in her 30s with blonde hair, wearing a floral top and jeans. She is smiling and gesturing with her hands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time wasted searching for information and answering repetitive questions, which can hinder team productivity and negatively impact customer experience. # Value propositions - Slack Business+ saves time for customer experience teams by providing dedicated channels and a searchable history of questions. # Benefits - Saves at least five minutes a question - Improves team efficiency - Enhances customer experience # Features - Dedicated Slack channels - Searchable history of questions # Call to action Get started → # Social proof - "Having Slack as our central hub for all things customer experience...means our 37 team members can go into any dedicated Slack channel and either ask a question or search the history of a question...and find their answers, probably saving at least five minutes a question." – Nancy Gurd (Director of Customer Experience, Caraway) # Point of view - Customer 0% – No customer POV is present. - Brand 100% – The brand POV is communicated through the Director of Customer Experience at Caraway, who explains the benefits of using Slack Business+. - Expert 0% – No expert POV is present. - External source 0% – No external source POV is present. # Storyline - 00:00–00:02 The ad opens with quick shots of food preparation, including chopping vegetables and stirring ingredients in a pan. - 00:02–00:03 The scene transitions to a laptop screen displaying a Slack interface, specifically the #customer-experience channel. This introduces Slack as a tool used by Caraway. - 00:03–00:05 Nancy Gurd, Director of Customer Experience at Caraway, is introduced. She explains that Slack is the central hub for all things customer experience, establishing the brand's perspective on Slack's importance. - 00:05–00:08 The ad shows Caraway team members collaborating around a table, emphasizing the collaborative aspect of Slack. This reinforces the message that Slack facilitates teamwork. - 00:08–00:13 The scene returns to Nancy, who elaborates on how Slack allows team members to ask questions or search the history of a question in dedicated channels. This highlights the efficiency and accessibility of information within Slack. - 00:13–00:17 The ad shows a close-up of the Slack search function being used, demonstrating how easy it is to find answers. This visually reinforces the time-saving benefit of Slack. - 00:17–00:18 Nancy states that this process saves at least five minutes per question, quantifying the time-saving benefit. This provides a concrete value proposition for using Slack. - 00:18–00:24 Nancy does quick math on her phone to calculate the total time saved, adding a touch of humor and relatability. This reinforces the significant time savings in a memorable way. - 00:24–00:27 Nancy emphasizes that the time saved is significant, reinforcing the value proposition. This leaves the audience with a clear understanding of the benefit. - 00:27–00:30 The ad concludes with a visual offer for 50% off Slack Business+, providing a direct call to action. This encourages viewers to take advantage of the offer and try Slack for themselves.

# Ad summary This ad features a testimonial from a customer experience manager at Caraway who states that using Slack saves her two hours every day. # Brand positioning Slack is presented as a tool that enhances productivity and efficiency in the workplace. The brand aims to occupy the space of a centralized hub for all work-related apps, streamlining workflows and saving users valuable time. By integrating various applications into a single platform, Slack positions itself as a solution to the common problem of scattered and disjointed work processes. The brand aligns with values of convenience, time-saving, and improved organization, appealing to professionals seeking to optimize their daily tasks. Slack pushes against the norm of using multiple separate applications for different work functions, offering a unified and streamlined experience. The brand positioning is functional, focusing on performance and simplicity. # Product Slack is a communication and collaboration platform designed for workplace productivity. It integrates various applications into a single hub, streamlining workflows and saving users time. The product is for professionals and teams looking to centralize their work processes and improve efficiency. The ad highlights that having all apps in Slack easily saves users two hours every day, addressing the pain point of time wasted navigating multiple applications. The ad emphasizes the value of Slack in optimizing daily tasks and improving organization. The product is presented as a solution to the problem of scattered and disjointed work processes, offering a unified and streamlined experience. # Visual style The ad has a clean and professional visual style. It uses a simple layout with a testimonial quote, a headshot of the person giving the testimonial, and the Slack logo. The color palette is light and airy, with a white background and pops of color from the Slack logo and the green circle with the Caraway logo. The overall style is modern and approachable, designed to convey trust and credibility. # Hooks Headline: “Having all my apps in Slack easily saves me 2 hours every day.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wasted time due to scattered and disjointed work processes. The quote "Having all my apps in Slack easily saves me 2 hours every day" signals the frustration of inefficient workflows. # Value propositions - Having all apps in Slack saves time # Benefits - Saves 2 hours every day # Features - Integrates all apps into Slack # Call to action None used. # Social proof - "Having all my apps in Slack easily saves me 2 hours every day." – Ashley Harris (Customer Experience Manager, Caraway) # Point of view - Customer: The testimonial at the top of the image is from the customer's point of view, as it shares their personal experience and the benefits they've gained from using the product. - Brand: The Slack logo at the bottom left of the image is from the brand's point of view, as it reinforces the brand identity and associates it with the positive testimonial. # Storyline - The ad begins with a quote from Ashley Harris, a Customer Experience Manager at Caraway, who states that having all her apps in Slack easily saves her 2 hours every day. This is included to immediately highlight the benefit of using Slack from a customer's perspective. - The ad then shows Ashley Harris's name, title, and company, along with a headshot of her. This is included to add credibility to the testimonial by showing who is giving the quote. - The ad also features the Slack logo, reinforcing the brand identity and associating it with the positive testimonial.

# Ad summary This ad features a testimonial from Alexis Whisnant, a Sr. IT Solutions Engineer at Rivian, who states that using lists in Slack has made their projects run smoother and more efficiently. The ad includes a professional headshot of Alexis and the Slack logo. # Brand positioning Slack is presented as a tool that enhances project management and team efficiency. The brand is positioned as a solution for businesses looking to streamline their operations and improve productivity. By featuring a testimonial from an engineer at Rivian, Slack aligns itself with innovation and high-performance work environments. The brand aims to occupy the space of a reliable and effective communication and collaboration platform, promoting a functional approach to workplace solutions. # Product Slack is a communication and collaboration platform designed to improve team efficiency and project management. The ad highlights the use of lists within Slack as a feature that helps projects run smoother and more efficiently. The product is for professionals and teams looking to streamline their workflows and enhance collaboration. The testimonial suggests that Slack addresses the pain point of inefficient project management by providing tools that improve organization and communication. The ad emphasizes the value of Slack in creating a more productive and streamlined work environment. # Visual style The ad has a clean and professional visual style, using a white background and clear typography. The layout is simple and balanced, with the testimonial quote at the top, the Slack logo at the bottom, and the headshot of the person giving the testimonial on the right. The overall aesthetic is modern and corporate, designed to convey trust and credibility. # Hooks Headline: With lists in Slack, we're running smoother, more efficient projects.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is inefficient project management, as highlighted by the testimonial that using lists in Slack makes projects run smoother and more efficiently. The quote "With lists in Slack, we're running smoother, more efficient projects" signals this frustration. # Value propositions - Using lists in Slack leads to smoother and more efficient project management. # Benefits - Running smoother projects - More efficient projects # Features - Lists in Slack # Call to action None used. # Social proof - "With lists in Slack, we're running smoother, more efficient projects." – Alexis Whisnant (Sr. IT Solutions Engineer, Rivian) # Point of view - Customer: The testimonial quote at the top of the image is from the customer's point of view, sharing their positive experience with Slack. - Brand: The Slack logo and branding are from the brand's point of view, reinforcing brand recognition and associating the positive testimonial with the Slack platform. # Storyline - The ad opens with a quote from Alexis Whisnant, a Sr. IT Solutions Engineer at Rivian, stating that "With lists in Slack, we're running smoother, more efficient projects." This is included to immediately highlight the positive impact of using Slack for project management, told from the perspective of a customer. - The ad then identifies Alexis Whisnant by name and title, reinforcing her credibility as a professional using Slack at Rivian. This is included to add weight to the testimonial and show that the product is used by professionals in the field, told from the brand's perspective. - The Slack logo is displayed prominently, reinforcing brand recognition and associating the positive testimonial with the Slack platform. This is included to ensure viewers know which product is being endorsed, told from the brand's perspective. - A professional headshot of Alexis Whisnant is included, adding a personal touch to the testimonial and making it more relatable. This is included to build trust and show a real person benefiting from the product, told from the customer's perspective.

# Ad summary This ad for Slack AI highlights the product's ability to help users get ahead by summarizing information and optimizing workflows. The ad features a screenshot of the Slack AI interface, showcasing how it can provide user testing results, production optimization, and marketing campaign planning. # Brand positioning Slack is presented as a modern, efficient communication and collaboration platform designed to help teams stay organized and productive. The brand positions itself as a tool that reduces time spent on routine tasks, allowing users to focus on strategic initiatives and achieve better results. By emphasizing features like AI-driven summaries and optimized workflows, Slack aims to occupy a space in the consumer's mind as an innovative solution that enhances productivity and streamlines communication. The brand aligns with values of efficiency, innovation, and collaboration, pushing against the norms of traditional, time-consuming communication methods. # Product Slack AI is an artificial intelligence-powered feature within the Slack platform designed to summarize information and optimize workflows. It is intended for teams and individuals who want to improve productivity and reduce time spent on routine tasks. The product provides user testing results, production optimization, and marketing campaign planning summaries. Slack AI addresses the purchase barrier of time management by offering a solution that helps users quickly grasp key information and make informed decisions. The ad highlights the product's ability to help users get ahead by providing concise summaries and optimizing workflows. # Visual style The ad has a clean, modern visual style with a focus on showcasing the Slack AI interface. The use of bright colors (purple and yellow) and a simple layout creates a visually appealing and easy-to-understand design. The screenshot of the Slack AI interface is the central element, providing a clear demonstration of the product's features and capabilities. The overall style is professional and corporate, reflecting the brand's focus on productivity and efficiency. # Hooks Headline: Less catching up. More getting ahead. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of spending too much time on routine tasks and catching up on information, which prevents users from focusing on strategic initiatives. # Value propositions - Slack AI helps you get ahead by summarizing information and optimizing workflows. - Less catching up, more getting ahead with AI-powered summaries. # Benefits - Reduce time spent on routine tasks - Focus on strategic initiatives - Get ahead # Features - AI-powered summaries - Optimized workflows # Call to action None used. # Social proof - @Lee Hao says beta testing is positive, with users highlighting the product's intuitive design. - @Zoe Maxwell provided a timeline for optimizing the prototype based on testing results. - @Lisa Zhang confirmed media plans for marketing rollout and distribution. # Point of view - Brand: The headline "Less catching up. More getting ahead." is from the brand, highlighting the core value proposition of Slack AI. - Brand: The screenshot of the Slack AI interface is from the brand, showcasing the product's features and capabilities. - Brand: The examples of how Slack AI is being used, such as user testing results, production optimization, and marketing campaign planning, are from the brand, demonstrating the product's practical applications. # Storyline - The ad begins by presenting the core value proposition: "Less catching up. More getting ahead." This message is from the brand's perspective, aiming to immediately capture the audience's attention by highlighting the benefit of using Slack AI to reduce time spent on routine tasks and focus on strategic initiatives. - The ad then transitions to a visual demonstration of the Slack AI interface, showcasing how it summarizes information and optimizes workflows. This part of the story is told from the product's perspective, illustrating its capabilities and how it can provide user testing results, production optimization, and marketing campaign planning summaries. - The ad concludes by highlighting specific examples of how Slack AI is being used, such as user testing results, production optimization, and marketing campaign planning. This is presented from the perspective of Slack AI, demonstrating its practical applications and the value it provides to users in different areas of their work.

# Ad summary This ad features Josh, the Head of Post-Production at MrBeast, discussing how Slack helps his team meet and stay on track. # Brand positioning Slack is presented as a vital communication and collaboration tool for fast-paced, high-stakes video production environments. The brand is positioned as agile and responsive, offering features that help teams stay connected, adapt quickly, and avoid costly delays. Slack is presented as a solution that integrates seamlessly into the modern workflow, empowering teams to work efficiently no matter where they're located. # Product Slack is a communication and collaboration platform designed to help teams work together more effectively. It offers channels for different projects, direct messaging, and huddles for quick video calls, all aimed at providing instant feedback and staying aligned without time-consuming scheduled meetings. It is ideal for dynamic environments where changes are frequent and immediate communication is key to saving time and resources. The ad emphasizes how it can streamline workflows, facilitate instant feedback, and ultimately take teams where they need to go. # Visual style The ad has a hybrid visual style, blending polished commercial footage with a raw, behind-the-scenes feel. The editing style uses quick cuts between scenes to maintain a fast pace (approximately 25 CPM), enhancing the sense of urgency and dynamism. The production quality varies, with some shots appearing more staged and professionally lit while others have a more casual, documentary-like aesthetic. This contrast aims to make the ad feel both authentic and aspirational, highlighting the real-world benefits of Slack in a visually engaging way. # Hooks Spoken: 00:01–00:04 What do we get out of utilizing Slack? Visual: 00:01–00:01 A white screen features the Slack logo and the words "ack from salesforce" in black text. Upbeat music plays in the background. / 00:01–00:01 The view shows a wall covered with various framed artworks featuring a cartoon jaguar with lightning bolts. The jaguar is depicted in different artistic styles and color schemes. / 00:01–00:02 High-angle shot of a large, outdoor set, possibly a competition area, with multiple people wearing white jumpsuits and numbers on their backs. Various obstacles and vehicles are scattered around the sandy ground. / 00:02–00:03 A bearded man in a black jacket and beanie stands on a platform, operating a control panel with multiple buttons and switches. He is focused on the equipment. # Funnel stage Middle of funnel (Consideration) # Pain points The primary frustration is the inefficiency of relying solely on scheduled meetings in a fast-paced, constantly changing production environment. "We were trying to just do scheduled meetings, but sometimes there's pivots along the way." # Value propositions - Slack does a terrific job meeting us where we're at - Save half a week in time by avoiding scheduling meetings and jumping on a huddle. # Benefits - Get instant feedback - Save time by avoiding unnecessary meetings - Stay aligned despite frequent pivots # Features - Channels for organized communication - Direct messaging for quick questions - Huddles for instant feedback # Call to action Get started -> # Social proof - "Slack does a terrific job meeting us where we're at, and I think it's going to take us where we need to go." – Josh (Head of Post-Production at MrBeast) # Point of view - Brand 100% – The official voice of Slack is present through the testimonial and UI demos. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with upbeat music and a collage of images associated with MrBeast content, immediately establishing the visual and tonal context. This creates an anticipation of high-energy, creative work. - 00:04–00:05 00:04–00:05 Josh, Head of Post-Production at MrBeast, is introduced to set the stage for a testimonial about using Slack in a high-pressure production environment. This establishes the 'Brand' perspective by lending authority to the claims being made. - 00:05–00:08 00:05–00:08 Josh is walking through a production space. He begins to describe the initial challenges the team faced during the first season of Beast Games, setting up the problem that Slack helps solve. This frames the narrative around a real-world need. - 00:08–00:14 00:08–00:14 He transitions to explaining how the team now uses Slack's 'huddle' feature to get instant feedback instead of relying solely on scheduled meetings. The visual shifts to on-screen examples of Slack being used, enhancing understanding. - 00:14–00:18 00:14–00:18 Josh emphasizes the time-saving benefits of using Slack for quick collaboration, contrasting it with the inefficiency of traditional meeting scheduling. This reinforces Slack's value proposition by highlighting the tangible savings. - 00:18–00:21 00:18–00:21 The narrative returns to Josh, who concludes by stating that Slack helps MrBeast meet the team where they're at and take them where they need to go. The background images return to production and on-camera team members. - 00:21–00:26 00:21–00:26 Quick cuts of various scenes are shown, emphasizing the range of activities. It reinforces the message of how Slack helps meet the team where they're at and takes them where they need to go. - 00:26–00:29 00:26–00:29 The ad concludes with a promotional offer for Slack Business+, paired with a 'Get started' CTA. The shift is from product explanation and benefit, to a promotional one, driving immediate action and converting the viewers.

# Ad summary This ad features a testimonial from Sheryl Anderson, Senior Manager, Digital Experience at Rivian, who states that "Slack helps us onboard people faster, so they can dive right in." # Brand positioning Slack is presented as a tool that enhances workplace efficiency and collaboration. The brand is positioned as a solution for streamlining onboarding processes, enabling new employees to quickly integrate into their roles. By featuring a testimonial from a Senior Manager at Rivian, Slack aligns itself with innovative and forward-thinking companies. The brand promotes a functional approach to improving team dynamics and productivity, emphasizing simplicity and ease of use. # Product Slack is a communication and collaboration platform designed to streamline workplace interactions. It is used by teams to onboard new members quickly, allowing them to "dive right in." The platform facilitates efficient communication and integration, making it easier for new employees to become productive faster. The ad highlights Slack's ability to improve team dynamics and productivity, emphasizing its simplicity and ease of use. The testimonial from a Senior Manager at Rivian underscores the product's value in a fast-paced, innovative environment. # Visual style The ad has a clean and professional visual style, using a minimalist design with a focus on the testimonial. The use of a headshot, quote, and company logo creates a sense of credibility and trust. The color palette is simple, with a combination of white, gray, black, and purple, giving the ad a modern and corporate look. # Hooks Headline: Slack helps us onboard people faster, so they can dive right in.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of slow and inefficient employee onboarding processes, which can delay productivity and integration into the team. # Value propositions - Slack helps us onboard people faster, so they can dive right in. # Benefits - They can dive right in # Features - Helps us onboard people faster # Call to action None used. # Social proof - "Slack helps us onboard people faster, so they can dive right in." – Sheryl Anderson, Senior Manager, Digital Experience, Rivian # Point of view - Customer: The testimonial quote is from the customer's point of view, as it expresses their personal experience and satisfaction with Slack. - External source: The name, title, and company of the person giving the testimonial are presented from an external source, adding credibility to the testimonial. - Brand: The Slack logo is presented from the brand's point of view, reinforcing the brand identity and visually connecting the testimonial to the product being advertised. # Storyline - The ad begins with a testimonial quote from Sheryl Anderson, Senior Manager, Digital Experience at Rivian. This is intended to immediately capture attention and highlight the value of Slack in improving onboarding processes. The story is being told from the perspective of a satisfied customer. - Next, the ad provides the name and title of the person giving the testimonial, along with the company they work for. This adds credibility to the testimonial and shows that Slack is trusted by professionals in leading companies. The story is being told from the perspective of an external source. - Finally, the ad displays the Slack logo, reinforcing the brand identity and visually connecting the testimonial to the product being advertised. The story is being told from the brand's perspective.

# Ad summary This Slack ad shows how Slackbot can help you prep for meetings. # Brand positioning Slack is presented as a user-friendly tool that uses AI to help get your work done. The brand's positioning in the ad focuses on being efficient and smart, catering to professionals who value productivity and organization. Slackbot, the product's AI assistant, helps users prepare for meetings, create outlines, and align on next steps with ease. This offering implies that Slack is pushing against the norms of disorganized or inefficient communication, and focuses on saving time. # Product The ad focuses on Slackbot, Slack's AI assistant, which is designed to help users prepare for meetings more efficiently. It is shown that with Slackbot, you can prep an outline for today's meeting with Welo. In the ad, Slackbot is shown reviewing #project-welo before providing a Meeting Outline. The outline includes Project Welo's goal to share progress and get stakeholder alignment on next steps. It also included the meeting details, action items, and next steps. It removes the barriers to having to prepare for meetings. # Visual style The ad has a polished, animated aesthetic with a clean and modern feel. The editing style includes quick cuts and smooth transitions. The visuals match the text overlays. The pacing is consistent throughout the ad, with a moderate rhythm that keeps the viewer engaged. # Hooks Spoken: 00:03–00:10 When urgent meetings sneak up on you, just ask Slackbot. Text overlay: 00:03–00:07 When urgent meetings sneak up on you / 00:07–00:10 Just ask Slackbot Visual: 00:03–00:07 The screen transitions to a white background. Text in black and purple appears that reads, 'When urgent meetings sneak up on you'. / 00:07–00:08 The screen transitions again to a white background. Text in black and purple appears that reads, 'Just ask Slackbot'. / 00:08–00:11 The Slackbot logo is shown and a hand clicks on it. # Funnel stage Middle of funnel (Consideration) # Pain points Urgent meetings sneaking up on you. # Value propositions - The AI assistant can help you prep an outline for your meeting with Welo. - Get 50% off Slack Business+ # Benefits - Get the AI that gets your work. # Features - AI assistant - Prepare an outline for a meeting - Prepare meeting details - Video call feature # Call to action Get started → # Point of view - Brand 100% – The ad is told through the official voice of the brand using product claims and demos. # Storyline - 00:00–00:03 The ad begins with the Slack logo and a meeting reminder popping up for a client review in 3 minutes, suggesting the urgency and potential stress of last-minute meetings. - 00:03–00:08 The ad transitions to text on a white background that reads, 'When urgent meetings sneak up on you. Just ask Slackbot.' - 00:08–00:13 This flows into a demonstration of how Slackbot works. Harry Boone messages Slackbot, 'Can you prep an outline for today's meeting with Welo?' - 00:13–00:16 The ad then shows Slackbot providing an answer with the message 'All set! Good luck!' with an attached Meeting Outline Canvas. A hand clicks on the file. - 00:16–00:18 The 'Meeting Outline' is revealed on screen, including Project Welo's goal, meeting details, action items, and next steps. - 00:18–00:23 The outline then is seen on a video call, where Sara Parras and Harry Boone are clapping. - 00:23–00:27 The ad ends with the message, 'Get the AI that gets your work.' and offers a deal for 50% off Slack Business+.

# Ad summary This ad for Slack highlights how the platform can help teams collect feedback on designs more efficiently by logging it in a Google Sheet and sharing it in a dedicated Slack channel. # Brand positioning Slack, now part of Salesforce, positions itself as a solution to reduce busywork and foster more breakthroughs. The brand aims to occupy the space of a productivity tool that streamlines team collaboration and communication. By focusing on efficiency and ease of use, Slack aligns with values of simplicity and effectiveness, pushing against the norms of complex and time-consuming workflows. The brand positioning is functional, emphasizing performance and simplicity to improve team productivity. # Product The ad features Slack, a collaboration platform designed to streamline team communication and workflow. It highlights the product's ability to collect feedback on designs efficiently by logging it in a form, logging it in a Google Sheet, and then sharing it in a dedicated Slack channel. The product is for teams working on design projects who need a centralized platform for feedback and collaboration. The ad addresses the purchase barrier of time-consuming feedback processes by showcasing how Slack simplifies and speeds up the process. The ad emphasizes the value of Slack in making team collaboration more efficient and less cumbersome. # Visual style The ad has a clean and modern visual style with a focus on showcasing the Slack interface. The production quality is high, with a polished smartphone mockup and clear typography. The color palette is bright and cheerful, with the use of Slack's brand colors (magenta and green). The layout is simple and easy to scan, with a clear hierarchy of information. The ad mimics a platform-native style, resembling a screenshot from a smartphone, which enhances its scannability and stop power in feed. # Hooks Headline: Less busywork. More breakthroughs. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inefficient and time-consuming feedback processes, as signaled by the phrase "Less busywork." # Value propositions - Streamlined feedback collection: Collect feedback in a form, log it in a Google Sheet, and then share it in #website-redesign - Increased productivity: Less busywork. More breakthroughs. # Benefits - Less busywork - More breakthroughs # Features - Collect feedback in a form - Log it in a Google Sheet - Share it in #website-redesign # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the tagline "Less busywork. More breakthroughs," which introduces the core value proposition of the platform. - Customer: The customer's POV is shown in the mockup of the Slack interface, displaying a conversation in the #website-redesign channel where Harry Boone shares feedback on the latest designs. - Brand: The brand's POV is present in the pop-up window, highlighting the ability to collect feedback in a form, log it in a Google Sheet, and share it in the #website-redesign channel. - Brand: The brand's POV is present in the "Publish Workflow" button, encouraging users to take action and implement the streamlined workflow. # Storyline - The ad opens with the tagline "Less busywork. More breakthroughs," setting the stage for Slack as a solution to inefficient workflows. This is from the brand's perspective, introducing the core value proposition of the platform. - The ad then shows a mockup of the Slack interface on a smartphone, displaying a conversation in the #website-redesign channel. Harry Boone shares feedback on the latest designs, including a "Design Feedback Form." This is from the customer's perspective, demonstrating how Slack is used in a real-world scenario. - A pop-up window appears, highlighting the ability to collect feedback in a form, log it in a Google Sheet, and share it in the #website-redesign channel. This is from the brand's perspective, showcasing the specific features and benefits of using Slack for design feedback. - The ad concludes with a "Publish Workflow" button, encouraging users to take action and implement the streamlined workflow. This is from the brand's perspective, driving engagement and adoption of the platform.

# Ad summary This ad promotes Slack's Business+ plan and its recap feature, which uses AI to summarize channels. The ad features a woman who uses the recap feature to catch up on messages after returning from vacation, saving her at least three days of work. The ad ends with a call to action to get 50% off Slack Business+. # Brand positioning Slack is presented as a modern, efficient communication and collaboration platform designed to streamline workflows and reduce information overload. The brand aims to occupy the space of a smart, AI-powered assistant that helps users stay on top of their work without being overwhelmed. Slack aligns with values of productivity, efficiency, and work-life balance, pushing against the norm of constant connectivity and endless message streams. The brand positioning is both functional (AI-powered summarization) and emotional (reducing stress and saving time). # Product The ad features Slack's Business+ plan and its recap feature, which uses AI to summarize channels. The recap feature allows users to select specific channels and receive a summarized overview of the key information shared during a period of absence. This feature is designed for busy professionals who need to quickly catch up on important updates without sifting through numerous messages. The ad highlights the time-saving aspect of the recap feature, suggesting it can save users days of work. The product addresses the pain point of information overload and the challenge of staying informed while managing other responsibilities. The ad tells the viewer that this product is worth trying because it offers a practical solution to a common workplace problem, making it easier to stay productive and informed. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished commercial elements. The editing style includes quick cuts and smooth transitions. The production quality is a mix of casual and professional, supporting the intended tone of authenticity and efficiency. The pacing is moderate, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:03 Coming back from vacation, I had 197 messages, which was a lot. Visual: 00:00–00:02 A woman with blonde hair, wearing a floral top and an Apple Watch, is sitting in the back of a car. She is holding her phone and looking at it. The background shows a blurred view of trees and buildings through the car window. On the right side of the screen, a close-up of her phone shows a list of messages. / 00:02–00:03 A woman named Nancy Gurd with blonde hair, wearing a floral top and beige flats, is sitting in a green chair in a modern office space. The background includes a bookshelf, a window, and a bar stool. Text overlay reads "Nancy Gurd, Director of Customer Experience, Caraway." # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the overwhelming feeling of returning from vacation to a large number of unread messages. "Coming back from vacation, I had 197 messages, which was a lot." # Value propositions - AI-powered summarization saves at least three days of work # Benefits - Saves time - Helps catch up on messages quickly # Features - Recap feature uses AI to summarize channels # Call to action Get started → # Point of view - Customer 70% – The ad is primarily told from the perspective of a customer sharing her experience with the product. - Brand 30% – The brand's perspective is communicated through the display of the product interface and the final offer screen. # Storyline - 00:00–00:02 00:00–00:02 A woman is shown in a car, looking at her phone. She states that she had 197 messages upon returning from vacation. - 00:02–00:03 00:02–00:03 A woman named Nancy Gurd, Director of Customer Experience at Caraway, is shown sitting in a chair. - 00:03–00:05 00:03–00:05 A shot of two women looking at a laptop is shown, followed by a shot of the first woman scrolling through her phone. - 00:05–00:12 00:05–00:12 The first woman is shown using the recap feature in Slack to summarize her channels. She states that she saved at least three days. - 00:12–00:14 00:12–00:14 A screen displays "Get 50% off Slack Business+" with a "Get started" button.

# Ad summary This Slack ad features a Mr. Beast creative supervisor talking about Slackbot, a feature in Slack. He is using Slackbot to access messages within Slack and says that it is very comforting knowing it is super secure. # Brand positioning Slack is a communication platform that connects employees. The platform includes features such as channels, messages, and now the added functionality of Slackbot, an internal AI system that only has access to employee messages. Slack seems to position itself in the market as a secure method of communication that values the protection of its customer's data, versus a traditional chat app. The brand also associates itself with creativity and innovation through the partnership with Mr. Beast. # Product Slackbot is a feature within Slack that allows users to securely access messages. Slackbot can search through Slack's messages and channels to find information. Slackbot has access to any messages the user has access to, but cannot be accessed externally. This allows users to use Slack as a safe method to communicate and share information. The ad emphasizes the safety and security of Slackbot, which gives its users peace of mind. # Visual style The ad has a polished, clean aesthetic with a focus on showing Slack's interface and the Mr. Beast studio. The editing style features quick cuts between shots to maintain a fast pace. The production quality is high, giving off a professional vibe. The pacing is consistent throughout the ad, with cuts timed to match the rhythm of the background music. # Hooks Spoken: Spencer: At Mr. Beast we're really protective of everything we make inside these walls. Text overlay: Spencer / Creative Supervisor / Mr. BEAST Visual: 00:00–00:00 The Slack logo is shown. The logo is a colorful shape made of different shapes, next to the name Slack. / 00:00–00:01 A wall with various Mr. Beast pictures and art is shown, some of which contain a bear with a lightning bolt through it. The pictures are in different frames. / 00:01–00:02 A man with a black hat and long beard operates a device that is on a rail. In the background is a soccer field. / 00:02–00:03 Aerial view of several people wearing red outfits on top of striped barrels. / 00:03–00:04 Spencer is in a large studio space and talking to the camera. / 00:04–00:05 View of the studio space, which is cluttered with various equipment and tools. # Funnel stage Middle of funnel (Consideration) # Pain points The biggest frustration in the ad is the insecurity that some AI programs can have. Slackbot is presented as a secure alternative to the less secure AI tools on the market. # Value propositions - Spencer, creative supervisor for Mr. Beast, uses Slackbot to protect sensitive material. - Slackbot's specificity is what sets it apart, making it better than other AI tools. # Benefits - Makes me feel a lot safer versus typing something into a more traditional chat app. - Super secure is very comforting. # Features - Securely accesses everything within Slack. # Call to action Get started -> # Social proof - "Knowing that every message that I have access to, Slackbot has access to but can't be accessed externally makes me feel a lot safer versus typing something into a more traditional chat app." – Spencer (Creative Supervisor) - "Knowing that Slackbot is super secure is very comforting." – Spencer (Creative Supervisor) # Point of view - Customer 100% – The ad is entirely told from the POV of a customer. # Storyline - 00:00–00:05 The ad opens with the Slack logo and then shows different scenes of Mr. Beast's production studio to set the stage for the ad and to show the brand partnership. - 00:05–00:06 Spencer, the creative supervisor for Mr. Beast, is introduced. - 00:06–00:14 Spencer states that Slackbot's specificity is what sets it apart from other AI tools and explains that it securely accesses information within Slack. - 00:14–00:21 The ad shows the Slack interface, with Spencer's messages. Spencer discusses Slackbot's access to the messages he has access to, but cannot be accessed externally. - 00:21–00:26 Spencer feels a lot safer using Slackbot and thinks it is better than using a traditional chat app. - 00:26–00:30 The ad then shows Kara, a Slack user, typing in Slack. Spencer says that it is comforting knowing Slackbot is super secure. - 00:30–00:31 The ad closes with a screen sharing a limited time offer of 50% off Slack Business+.

# Ad summary The ad promotes Slack as a tool to help partners resolve tickets faster. It features a quote from a customer in a box with the Slack logo at the bottom and a picture of the customer on the right side. # Brand positioning Slack is presented as a business-oriented communication and collaboration platform, designed to streamline interactions among teams, partners, and stakeholders. The ad highlights Slack's functional value in facilitating faster ticket resolution, positioning it as a practical tool for businesses looking to enhance efficiency and productivity. By showcasing a real customer testimonial, Slack aims to build trust and credibility, demonstrating its direct impact on improving business operations. # Product Slack is presented as a communication and collaboration platform designed to streamline interactions among teams and partners. The ad promotes Slack as a tool to help resolve tickets faster. The customer quote emphasizes its functional benefit, while the Slack logo at the bottom reinforces brand recognition and association with efficient business communication. The ad's visual focus is on showcasing the real-world impact of Slack on improving team and partner communications, presenting it as a practical solution for enhancing operational efficiency. # Visual style The ad features a clean, corporate aesthetic with a focus on readability and trust. It uses a light purple background to draw attention and create a professional feel. The overall design prioritizes clarity, aiming to quickly convey the message of how Slack helps resolve tickets faster, with a direct and efficient presentation of information and a professional, polished look. # Hooks Headline: “Having our partners in Slack helps us resolve tickets faster.” # Funnel stage Middle of funnel (Consideration) # Pain points Inefficient ticket resolution processes is the central problem that the product is solving, as explicitly shown in the ad. The customer quote, "Having our partners in Slack helps us resolve tickets faster," directly addresses the problem of slow and cumbersome ticket resolution. # Value propositions - Having our partners in Slack helps resolve tickets faster # Benefits - Helps us resolve tickets faster # Features - Having our partners in Slack # Call to action None used. # Social proof - "Having our partners in Slack helps us resolve tickets faster." # Point of view - Customer: The top caption and the customer details conveys the value of Slack as experienced by a real user from the customer’s perspective. - Brand: The Slack logo shown at the bottom shows the brand’s product. # Storyline - The ad begins with a testimonial quote from Alasdair Bradley, a Customer Support Supervisor at Wolf & Badger, stating that “Having our partners in Slack helps us resolve tickets faster.” This quote is designed to capture the viewer's attention and immediately communicate the core benefit of using Slack for partner communication, experienced from the customer’s perspective. - Below the testimonial, the ad provides the name, title, and company of the person giving the quote, Alasdair Bradley, Customer Support Supervisor at Wolf & Badger. This information is included to add credibility to the testimonial, showing that the quote comes from a real person in a relevant role within a specific company, to demonstrate the customer’s perspective. - Below the customer details, the Slack logo is shown with the phrase "from Salesforce". This reinforces brand recognition and clarifies Slack's association with a well-known technology company, from the brand’s perspective. - A headshot of Alasdair Bradley, with the Wolf & Badger logo next to him, is intended to show how Slack helped solve a customer’s issues. This is shared from the brand's perspective.