How OZiva Advertises on Meta

# Ad summary This ad promotes Oziva Gluta Fizzy, an antioxidant-rich drink for skin radiance, made with bioactive glutathione, astaxanthin, and lycopene. The ad features an expert discussing the root causes of recurrent pigmentation. He suggests that the formula addresses the issue by balancing melanin production, protecting skin from UV damage, and reducing inflammation from within, with noticeable improvements in pigmentation, redness, and skin tone evenness within 3 months. # Brand positioning Oziva is presented as a provider of health and wellness products, with a focus on skin health through internal solutions. The brand positions itself as offering a long-term solution to recurring skin issues by addressing internal imbalances rather than just treating surface symptoms. The brand aims to occupy a space in the consumer's mind as a provider of scientifically-backed, effective, and holistic wellness products that treat the root cause of the consumers concerns. The values promoted by Oziva in this ad are science-backed wellness, holistic beauty, and long-term health. # Product Oziva Gluta Fizzy is introduced as an antioxidant-rich drink designed to support skin health and address the root causes of recurring pigmentation. It contains bioactive glutathione, astaxanthin, and lycopene. The drink is intended for adults seeking to fade pigmentation, reduce redness, and achieve a more even skin tone. The ad addresses the issue of recurring pigmentation, where surface-level treatments like creams only mute the problem temporarily, while underlying imbalances persist. Oziva Gluta Fizzy offers a comprehensive solution by balancing melanin production, shielding the skin from UV damage, and reducing inflammation from within, which leads to noticeable results within three months. # Visual style The ad has a clean and informative style, combining expert testimonials with animated visuals to explain the product's benefits. The expert segments are brightly lit and professionally framed, while the product visuals are crisp and well-lit. The editing rhythm is moderately paced, with cuts timed to emphasize key points in the voiceover, averaging around 3 cuts per minute. The production quality is a blend of professional studio shots and animated graphics. # Hooks Spoken: 00:00-00:04: Har baar jab pigmentation usi jagah pe wapas aata hai, samjho andar kuch theek nahi ho raha. Text overlay: 00:00–00:04: Pigmentation returns? / 00:00–00:04: So will the root cause Visual: 00:00–00:02: Split screen. Top half: Close-up of a woman's face as she applies cream to her cheek, showing skin pigmentation. Bottom half: An East Asian man, 30-40, with a beard and glasses, standing in a beauty store, talking directly to the camera. / 00:02–00:03: Split screen. Top half: Woman touches her face looking sad. Bottom half: Man points to the camera with a concerned expression. / 00:03–00:04: Split screen. Top half: Woman looks down with a sad expression, hand on her cheek. Bottom half: Man gestures with his hands, looking directly at the camera. # Funnel stage Consideration # Pain points Recurring pigmentation that returns in the same spot on the skin. Recurring pigmentation is caused by an underlying weakness in the system. # Value propositions - Addressing the root cause, the drink provides an antioxidant-rich drink that helps strengthen the system. - It provides a natural and effective way to enhance skin's health and appearance. # Benefits - Balances melanin production - Shields skin from UV damage - Reduces inflammation from within - Pigmentation fades in three months - Redness reduces - Skin tone evens out # Features - Antioxidant-rich drink - Contains Bioactive Glutathione - Contains Astaxanthin - Contains Lycopene # Call to action Buy Now # Social proof - None used # Point of view - Expert 50% – An expert presents information about the product and the problems it solves. - Customer 25% – The customer is presented as a beneficiary of the product’s claimed benefits. - Brand 25% – The brand presents the offer and branding using text overlays and product shots. # Storyline - 00:00–00:04 The ad opens by addressing the problem of recurring pigmentation, with visuals showing skin with dark spots and an expert explaining why pigmentation returns in the same spot. - 00:04–00:14 The expert explains that pigmentation returns in the same spot because the body recognizes that area as a 'damage zone' and hormones and UV exposure target that weak spot. - 00:14–00:20 The ad points out that while creams can mute pigmentation, they don't stop melanin overproduction, leading to recurring issues. - 00:20–00:27 The ad introduces Oziva Gluta Fizzy, an antioxidant-rich drink with bioactive glutathione, astaxanthin, and lycopene. - 00:27–00:33 The expert states that Gluta Fizzy balances melanin, shields skin from UV damage, and reduces inflammation from within. - 00:33–00:39 Visuals show individuals with clear skin, highlighting that pigmentation fades, redness reduces, and skin tone evens out in three months. - 00:39–00:47 The expert emphasizes that pigmentation recurs if the system inside is weak and recommends Oziva Gluta Fizzy to strengthen it, and encourages viewers to try it. - 00:47–00:50 The ad concludes with a woman's voice stating, 'Transform your skin in 8 weeks. Try Oziva Gluta Fizzy now'. - 00:50–00:52 The ad finishes with an offer of up to 25% off this week only.

# Ad summary This ad showcases a UGC-style demo by an influencer promoting Oziva Gluta Fizzy. She emphasizes its benefits for achieving a natural glow and managing skin issues like dark spots and patchy skin. The ad includes before-and-after visuals and highlights the product's taste and ingredients, with a final call to action to buy now and get up to 25% off. # Brand positioning Oziva is presented as a brand focused on holistic wellness, offering supplements designed to enhance beauty from the inside out. The brand aligns with a health-conscious lifestyle, promoting natural beauty and addressing common skin concerns such as dark spots and uneven skin tone. Oziva pushes against the norm of topical treatments by offering a fizzy drink that enhances skin from the inside out. # Product The Oziva Gluta Fizzy is a dietary supplement in the form of a fizzy drink designed to improve skin health and radiance. It contains Glutathione and other antioxidants, aiming to help the skin glow from the inside out. The product targets individuals seeking to manage dark spots, patchy skin, and achieve a natural glow. It addresses the barrier of traditional skincare routines by offering a tasty and convenient alternative. It's presented as a way to enhance makeup's appearance by improving the underlying skin quality. It comes in orange and strawberry flavors. # Visual style The ad has a polished UGC feel, with natural lighting and minimal editing. The pacing is moderate, with cuts timed to coincide with key points in the voiceover. The visual style supports a casual, relatable tone aimed at attracting beauty-conscious consumers. # Hooks Spoken: 00:00–00:02 I'm telling you, this has to be a part of your skincare routine. Text overlay: 00:00–00:17 YOUR SKINCARE won't WORK WITHOUT THIS! Visual: 00:00–00:10 A young woman with long, dark hair, a nose ring, and a blue t-shirt is centered in the frame. She holds a blue container in her right hand. The background shows a wooden closet with open shelves. The camera is stationary. She is talking directly to the camera and gesturing with her hands. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the frustration of dealing with dark spots and patchy skin, stating, “Especially if you want to manage dark spots, patchy skin, and just get that natural glow.” # Value propositions - Get a natural glow to your skin - Manage dark spots and patchy skin in a tasty fizzy drink - Helps you get real dewy fresh skin # Benefits - Helps manage dark spots - Helps manage patchy skin - Helps get that natural glow - Helps skin glow from the inside out - Helps skin feel lighter - Helps skin look more alive # Features - Fizzy drink - Contains Glutathione - Contains antioxidants - Super tasty # Call to action Buy Now # Social proof - "I've been drinking this for almost two months now and my skin just feels lighter. It's like my dark spots are slowly fading and my skin looks more alive." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is from the point of view of a customer sharing their experience. # Storyline - 00:00–00:10 00:00–00:10 The ad opens with a creator holding the product while standing in front of an open closet. She asserts that the featured product is essential for effective skincare routines. She emphasizes its importance for managing dark spots, patchy skin, and achieving a natural glow. The intention is to establish the product as a necessary addition to skincare. - 00:10–00:17 00:10–00:17 The creator shows a 'before' picture of herself with dark spots on her face. The creator then says that she decided to give Oziva Gluta Fizzy a shot. This is from the customer's perspective to emphasize the product's effectiveness. - 00:17–00:26 00:17–00:26 The creator describes the product as a fizzy drink containing Glutathione and other antioxidants that help the skin glow from the inside out. The intention is to provide product details and benefits. - 00:26–00:36 00:26–00:36 The creator adds the fizzy tablet to water and holds up the glass, commenting that she has put on so much makeup and it still gives a real, dewy, fresh skin look. This sets the product as better than wearing makeup to get a fresh skin look. - 00:36–00:46 00:36–00:46 The creator drinks the product, mentioning she has been drinking it for almost two months, and comments that her skin feels lighter and her dark spots are fading and her skin looks more alive. She ends this section by saying that the best part is that it's super tasty. The intention is to convey the creator's personal experience and satisfaction. - 00:46–00:53 00:46–00:53 A slide is shown with the product, different flavors (strawberry and orange), the claim 'Transform your skin in 8 weeks' and the CTAs 'Buy Now' and 'Upto 25% off this Week Only'. The intention is to show the flavors and offer a promotion to encourage an immediate purchase.

# Ad summary This ad features two women discussing the benefits of Oziva's Phyto Ceramide Collagen Builder. They highlight how this product is clinically proven to reduce moisture loss and support collagen production. They also share that most clients see positive results from this product in just 3-4 months. # Brand positioning OZIva is presented as a solution for modern women seeking effective, plant-based supplements to address common skin concerns such as dryness and collagen loss. The brand emphasizes clinically-proven ingredients and noticeable results, positioning itself as a science-backed alternative to traditional skincare. It aligns with values of self-care and informed wellness, appealing to consumers who prioritize internal health for external beauty. Unlike competitors focused solely on topical solutions, OZIva offers a proactive, ingestible approach, suggesting a more holistic and long-term path to skin health. # Product The featured product is OZIva Phyto Ceramide Collagen Builder, a plant-based supplement designed to improve skin hydration, repair the skin barrier, and boost collagen production. It contains 500mg CollaBZen, 500mg SesZen-Bio, and 4% Phyto Ceramides. The product is formulated to help reduce moisture loss, support the skin's natural barrier, and improve skin structure. Benefits are claimed to include not only a temporary plumpness but also improved hydration and tightness over time. The ad addresses potential skepticism by highlighting that the formula is clinically proven and that one out of every two clients using it have seen good results in three to four months. # Visual style The ad has a polished, professional look that blends traditional commercial aesthetics with UGC elements. The editing features quick cuts and smooth transitions. The production quality is high, with good lighting and clear audio. The pacing is consistent with an average BPM. # Hooks Spoken: 00:00–00:06 So the other day I was reading that those who have dry skin, unhe fine lines aur wrinkles early age mein unhe start ho jaate hain. Text overlay: Your Dry Skin Is / Causing Wrinkles? Visual: 00:00–00:06 In the foreground, a woman with long wavy dark hair, fair skin, a nose ring, and a white top with a dark floral pattern sits facing the camera, smiling slightly as she speaks. Behind her is a blurred close-up of a woman with tan skin and visible wrinkles around her eyes and cheek as she touches her face. On the top center of the screen is the text, "Your Dry Skin Is Causing Wrinkles?" in two rows, with "Wrinkles" in red. The room has neutral lighting, and the background is a neutral gray. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is having dry skin, which causes early wrinkles and fine lines. "So the other day I was reading that those who have dry skin, unhe fine lines aur wrinkles early age mein unhe start ho jaate hain." # Value propositions - Addresses dry skin, which causes early wrinkles and fine lines - Clinically proven SesZen-Bio™ reduces moisture loss # Benefits - Clinically proven - Reduces moisture loss - Supports skin barrier - Supports collagen - Better skin structure - Improved hydration - Less tightness # Features - 500mg CollaBZen - 500mg SesZen-Bio™ - 4% Phyto Ceramides - Blueberry Flavor # Call to action Shop Now! # Social proof - “1 out of every 2 of my clients who are using this, they've seen good results in just three to four months.” - Female 2 (Sr. Nutrition Expert) # Point of view - Customer 5% – A customer of the brand is shown using the product and smiling. - Brand 20% – The brand shares facts about the product's benefits. - Expert 75% – The brand shows interviews with expert/influencer discussing and recommending the product. # Storyline - 00:00–00:06 00:00–00:06 The ad starts with an older woman touching her face and a superimposed question that states that dry skin is causing wrinkles. It transitions to the female influencer who is introducing the topic and explaining that fine lines and wrinkles start to develop in early age to those with dry skin. The message intends to introduce the viewers to the topic of having dry skin and its correlation to the development of wrinkles at early age. The ad intends to make those who suffer from dry skin to feel as if their problem is being addressed by the ad. - 00:06–00:09 00:06–00:09 The female influencer further emphasizes that moisturizer is not enough to tackle this problem. The message intends to inform viewers that there is more than just moisturizing when trying to tackle this problem. The ad intends to imply that this is where their brand's product comes in to solve the problem. - 00:10–00:19 00:10–00:19 It transitions to an expert introducing herself and agreeing with the female influencer and states that collagen production starts to gradually decline after the age of 20's. She states that stress and inflammation can accelerate the aging effects. The message is to introduce more pain points and the urgency to buy the brand's product. The ad intends to target the younger audiences in their 20's so that they take action and start using the brand's products. - 00:20–00:31 00:20–00:31 The expert states that she recommended one of her clients to use the Oziva phyto ceramide collagen builder. She highlights that the product contains sezen bio which is clinically proven to reduce moisture loss. The message intends to introduce the product as a proven collagen builder that can tackle dry skin. This builds social proof for viewers who might be hesitant to try the product. - 00:31–00:44 00:31–00:44 The expert states that the product helps to support the skin's barrier and collagen production. She further adds that it betters the skin's structure and can help with hydration and tightness. The message intends to highlight more pain points that the product can tackle. The ad intends to further demonstrate the credibility of the product. - 00:45–00:52 00:45–00:52 The expert claims that 1 out of 2 clients who have used the product have seen good results in 3-4 months. The message emphasizes the efficiency of the product. The ad further builds social proof. - 00:53–01:02 00:53–01:02 The female influencer states that the product sounds good. It transitions to a screen that states, "Hydrate & Repair your skin barrier visible results in 8 weeks!" and then a shot of the product and it's price. The message intends to lead viewers to buy the brand's product by highlighting the product's benefits.

# Ad summary A male expert, Mihir Gadani, explains why traditional anti-aging creams fail to address neck skin issues, attributing it to the collagenase enzyme. He details how stress, UV light, and sugary foods activate this enzyme, breaking down collagen fibers. He then introduces Oziva Plant Based Collagen Builder, highlighting its clinically proven ingredients like Collabzen, SesZen-Bio, Acerola Cherry, Amla, Green Tea, Green Coffee, Pomegranate, and Beetroot, which help rebuild collagen and make skin firm. The video concludes with a call to action to buy the product, emphasizing its ease of use and a limited-time offer. # Brand positioning Oziva is presented as a science-backed, plant-based nutrition brand that offers advanced solutions for skin health. It aims to occupy a space in the consumer's mind as a trustworthy expert in addressing complex biological issues like collagen degradation, moving beyond superficial topical treatments. The brand aligns with values of scientific rigor, natural ingredients, and effective, internal solutions for beauty and wellness. It pushes against the norm of relying solely on external creams by offering an internal, plant-based 'collagen builder.' The positioning is primarily functional, emphasizing the scientific mechanism and ingredients, but also emotional in promising 'radiant skin.' # Product The product is the 'Oziva Plant Based Collagen Builder,' a dietary supplement designed to rebuild collagen from within for youthful, radiant, and anti-aging skin. It is for individuals concerned about skin aging, particularly sagging neck skin, and those looking for a more effective, internal solution than topical creams. Key features include: 'Clinically proven Collabzen formula,' contains 'SesZen-Bio™' and 'Acerola Cherry.' Ingredients like 'Amla,' 'Green Tea,' and 'Green Coffee' polyphenols help 'dobara banane mai' (rebuild) collagen. 'Pomegranate' and 'Beetroot' provide antioxidants that 'theek karte hai' (fix) the collagenase enzyme and help make skin 'firm.' It is a 'Plant Based' product. It is consumed by mixing 'ek scoop roz' (one scoop daily) with water. The ad implies it addresses the purchase barrier of ineffective topical creams by offering a scientifically sound internal solution. # Visual style The ad features a hybrid production quality, blending polished expert-led explanation with animated scientific graphics and stock footage. The overall aesthetic is clean and informative, with bright, even lighting. Editing style is dynamic with quick cuts between the speaker and illustrative visuals, maintaining a fast pace. Visual motifs include the speaker directly addressing the camera, often with animated backgrounds or overlays to illustrate concepts. The pacing is generally quick, with cuts happening every 1-3 seconds, especially during the explanation of ingredients. Audio-visual sync is strong, with text overlays and visual changes timed precisely to the speaker's words. # Hooks Spoken: Kitni saari anti-aging creams try ki, hazaaron rupay ki. Text overlay: ANTI AGING creams Visual: Medium shot of a man with dark, curly hair and a beard, wearing clear-rimmed glasses and a dark grey polo shirt, standing against a bright green wall. He gestures with both hands. Numerous white jars labeled 'ANTI-AGING CREAM' with whipped cream tops are animated around him, some covering his head. A black text box with a green outline reads 'ANTI AGING creams' in the center. Camera is stationary, tripod-style, third-person POV. Bright, even lighting. / Close-up of the man's face, still against the green wall. He looks slightly exasperated, gesturing with his hands. The 'ANTI AGING creams' text box is still present. Camera is stationary, tripod-style, third-person POV. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of anti-aging creams not working on sagging neck skin. "NOT working ON YOUR NECK?" (00:02–00:06) and "Kitni saari anti-aging creams try ki, hazaaron rupay ki. Phir bhi jo neck ki skin hai, ye toh latak rahi hai, correct?" (00:00–00:06) highlight the disappointment and wasted money on ineffective anti-aging creams, specifically for neck skin that still sags. # Value propositions - Clinically proven Collabzen formula - Plant Based - andar se rebuild bhi karna padega - Radiant Skin in 3 Months+ # Benefits - Radiant Skin in 3 Months+ - collagen ko dobara banane mai help karta hai - skin ko firm banane me help karta hai - theek karte hai # Features - Plant Based Collagen Builder - Clinically proven Collabzen formula - Contains SesZen-Bio™ - Contains Acerola Cherry - Contains Amla - Contains Green Tea - Contains Green Coffee polyphenols - Contains Pomegranate - Contains Beetroot - Antioxidant properties - ek scoop roz lena hai paani ke saath # Call to action Buy Now, jaldi karo # Social proof - Join 100,000+ Customers - Based on clinically studied ingredient SesZenBioTM CTRI/2022/10/046324. Health claims based on scientifically clinically studied ingredients. Individual results may vary. Images for representation purposes only. # Point of view - Expert 90% – The primary speaker, Mihir Gadani, a Biotechnologist & Bioinformatician, provides scientific explanations and product details. - Brand 10% – The final screen with product details, offer, and CTA is presented directly by the brand via voiceover and text. # Storyline - 00:00–00:02 The speaker, Mihir Gadani, stands in front of a green wall, gesturing emphatically as numerous jars of 'ANTI-AGING creams' appear around him, some covering his head. He questions the effectiveness of these creams. The message is to highlight the overwhelming and often ineffective market of anti-aging creams, setting up a problem. The perspective is from an expert (Mihir) directly addressing the audience, with a slightly exasperated but engaging tone. This establishes the common problem. - 00:02–00:06 The speaker is shown with a close-up of a person's neck skin being pinched, emphasizing wrinkles. Text overlay asks 'NOT working ON YOUR NECK?'. He points to his own neck, expressing that neck skin is still sagging despite using creams. The message is to pinpoint a specific, common pain point that traditional creams fail to solve. The perspective is still the expert, using a visual aid to illustrate the problem, with a concerned tone. This deepens the problem statement. - 00:06–00:10 The speaker explains that the problem isn't the cream itself, but an 'Invisible Enzyme.' Question marks animate around him. The message shifts the blame from products to a hidden biological cause, introducing a scientific mystery. The expert's perspective is authoritative and revealing, with a slightly dramatic tone. This introduces the core scientific problem. - 00:10–00:18 The speaker identifies the enzyme as 'COLLAGENASE' and explains its function using animated visuals of collagen fibers being 'punctured' by a needle-like enzyme. He describes collagen as the 'skin ka cushion.' The message is to educate the audience about the specific enzyme responsible for collagen breakdown and its mechanism. The expert's perspective is highly informative, using clear analogies and visuals to simplify complex biology. This provides the scientific explanation. - 00:18–00:27 The video shows a split screen of people experiencing 'Stress,' 'UV light,' and eating 'Sugary food.' The speaker explains that these factors activate the collagenase enzyme, which then breaks down 'collagen fibres' in the skin, shown with an animated cross-section of skin. The message is to connect lifestyle factors to the activation of the harmful enzyme and the resulting skin damage. The expert's perspective is cautionary and informative, linking daily habits to the problem. This explains the triggers and consequences. - 00:27–00:30 The speaker gestures to his neck again, with a close-up of neck skin being pinched, as he explains that the 'tightness' and 'bounce' of the neck skin will be lost. The message reinforces the negative consequences of collagen breakdown, directly addressing the initial pain point. The expert's perspective is empathetic, showing the direct impact on the viewer. This reiterates the problem's impact. - 00:30–00:35 The speaker states that 'sirf cream lagana kaafi nahi hota' (just applying cream is not enough) and that collagen needs to be 'andar se rebuild' (rebuilt from within). Animated visuals show skin layers being rebuilt. The message is to dismiss superficial solutions and introduce the concept of internal rebuilding. The expert's perspective is decisive and solution-oriented, shifting focus to the product's approach. This sets up the product as the superior solution. - 00:35–00:37 The Oziva Plant Based Collagen Builder product is shown prominently amidst watermelon slices. The speaker introduces the product. The message is the grand reveal of the solution. The brand's perspective is introduced through the product shot, with the expert endorsing it. This introduces the product. - 00:37–00:40 The speaker points to the product label, highlighting 'Collabzen' as a 'clinically proven' ingredient. An animated yellow arrow points to the ingredient list. The message is to establish the product's scientific credibility and key ingredient. The expert's perspective is detailed and evidence-based. This highlights a key feature. - 00:40–00:45 The speaker lists ingredients like 'Amla,' 'Green Tea,' and 'Green Coffee' with corresponding visual close-ups of the ingredients, explaining they help 'dobara banane mai' (rebuild) collagen. An animated skin cross-section with hexagonal cells and vitamin labels appears. The message is to detail the natural ingredients and their role in collagen synthesis. The expert's perspective is informative, connecting natural ingredients to scientific benefits. This details more features. - 00:45–00:49 The speaker lists 'Pomegranate' and 'Beetroot' with corresponding visual close-ups, explaining their antioxidant properties 'theek karte hai' (fix) the collagenase enzyme. The message is to explain how these ingredients counteract the enzyme causing damage. The expert's perspective is still informative, completing the scientific explanation of the solution. This explains how the product solves the core problem. - 00:49–00:52 The speaker gestures as a smiling woman applies cream to her face, with text stating the product helps make skin 'firm.' The message is to show the desired outcome of using the product. The expert's perspective is confident, showing the positive results. This visualizes the benefit. - 00:52–00:54 The speaker demonstrates mixing one scoop of the product with water. The message is to show the ease of use. The expert's perspective is practical and instructional. This provides usage instructions. - 00:54–00:56 The speaker urges viewers to act quickly, stating 'jaldi karo' (hurry up) and that it 'ho sakta hai' (might) go 'stock out.' The message is to create urgency and encourage immediate purchase. The expert's perspective shifts to a persuasive, urgent tone. This creates urgency. - 00:56–01:02 A static screen with product image, offer details, and CTA appears. A female voiceover provides details. The message is to present the final offer and call to action. The brand's perspective takes over, with a clear sales pitch. This is the final call to action and offer.

# Ad summary This ad features a testimonial from a 37-year-old woman named Aashi who says that Oziva Collagen Builder gave her radiance and was totally worth it. The ad also highlights that the product costs less than ₹30 per day and includes a call to action to buy now. # Brand positioning Oziva is presented as a plant-based brand focused on providing solutions for youthful, radiant skin and anti-aging. The brand positions itself as a provider of collagen builders, emphasizing the use of scientifically or clinically studied ingredients. Oziva aims to occupy a space in the consumer's mind as a natural and effective choice for skincare, promoting a healthy lifestyle through its products. # Product The product featured is Oziva Plant Based Collagen Builder, designed for youthful, radiant skin and anti-aging. It contains Vitamin C, 400mcg Biotin, and 600mg Collagen. The product comes in a white jar with green accents. The ad addresses purchase barriers by highlighting that it costs less than ₹30 per day, making it an affordable option for daily skincare. The ad aims to convince viewers that this product is worth trying for achieving radiant and youthful skin. # Visual style The ad has a polished, studio-shot production quality with a focus on clean visuals and clear messaging. The visual motifs include a testimonial bubble, product display, and a call-to-action button. The image treatment involves color grading to create a warm, inviting tone. The typography is large and bold, enhancing scannability in the feed. The style is designed to be native to the platform, with a clean and professional look that aims to capture attention and drive conversions. # Hooks Headline: I tried it casually, but the radiance it gave me... totally worth it. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging skin and the desire for a youthful, radiant complexion. The testimonial highlights the frustration of dull skin and the need for a product that can provide noticeable radiance: "I tried it casually, but the radiance it gave me... totally worth it." # Value propositions - Less than ₹30/- Day # Benefits - For youthful, radiant skin & anti-ageing # Features - Vitamin C - 400mcg Biotin - 600mg Collagen # Call to action BUY NOW # Social proof - "I tried it casually, but the radiance it gave me... totally worth it." – Aashi, 37. # Point of view - Customer: The testimonial at the top of the image provides a customer's perspective on the product's effectiveness. - Brand: The product display and "BUY NOW" button at the bottom of the image represent the brand's perspective, promoting the product and encouraging purchase. # Storyline - The ad opens with a testimonial from Aashi, a 37-year-old woman, who shares her positive experience with the product, stating, "I tried it casually, but the radiance it gave me... totally worth it." This is included to build trust and credibility by showcasing a real user's satisfaction. The audience experiences this from the customer's perspective. - The ad highlights the product, Oziva Plant Based Collagen Builder, emphasizing its benefits for youthful, radiant skin and anti-aging. This is included to inform the audience about the product's features and intended use. The audience experiences this from the brand's perspective. - The ad mentions that the product costs "Less than ₹30/-" per day, addressing potential cost concerns and making it seem affordable. This is included to encourage purchase by highlighting the product's value. The audience experiences this from the brand's perspective. - The ad concludes with a "BUY NOW" call to action, prompting viewers to make a purchase. This is included to drive immediate sales. The audience experiences this from the brand's perspective.

# Ad summary This ad features two experts discussing and recommending the Oziva Phytoceramides + Collagen Builder to improve skin hydration and overall skin structure. # Brand positioning Oziva is presented as a plant-based brand that focuses on providing solutions for skin concerns. The brand positions itself as an expert in skincare, with a focus on collagen building and skin repair. They push against the norm of temporary fixes with moisturizers, offering a product that aims to provide longer term visible results in 8 weeks, promote the beauty through health and wellness. # Product The ad promotes Oziva Phytoceramides + Collagen Builder, which is a dietary supplement that comes in powder form. It contains 500mg CollaBZen and 500mg SesZen-Bio. It supports the skin barrier, collagen support, moisture loss reduction and provides visible results in 8 weeks. The product claims to improve skin structure and provide longer-term plumnness rather than temporary benefits. It aims to help with skin hydration, reduce tightness, and provide visible results in 8 weeks. The product is blueberry flavored, sold in a box of 30 sachets, and is priced at ₹1299 (discounted from ₹1799). # Visual style The ad has a polished commercial aesthetic with a mix of studio shots, animations, and b-roll footage. The editing style includes quick cuts and smooth transitions, and the pacing is consistent throughout the ad. The audio-visual sync is noticeable, with cuts and text timed to music beats or voiceover lines. It has a split screen format so the audience can see each of the speakers. # Hooks Spoken: Female 1: I don't feel moisturizer is enough for a dry skin at all. Text overlay: Moisturiser Alone Visual: 00:00–00:03 The scene is split. The top half features an animated closeup of layers of dry, cracked skin being moistened by a white cream applied by a finger in a blue glove. The bottom half shows a woman with tan skin and dark, wavy hair. She is wearing a white floral-print top, gold necklace, and a microphone is in front of her. The background is a dark blue wall with partially visible shelves with books. # Funnel stage Middle of funnel (Consideration) # Pain points Moisturizer is not enough for dry skin and it's just a quick fix at its best. # Value propositions - Better hydration and reduce feeling of tightness due to collagen and other key ingredients. - Longer-term plumnness due to the product improving the skin structure. # Benefits - For Skin Barrier Repair, Hydration & Smooth Skin - Visible Results In 8 Weeks - Better holds hydration - Tightness bhi kam feel hota hai - Skin structure bhi better hota hai aur sirf temporarily plumness nahi dikhti hai # Features - Plant based - 500mg CollaBZen - 500mg SesZen-BioTM - 4% Phyto Ceramides - Blueberry Flavor - 30 Numbers 30 x 6 G Sachets # Call to action Shop Now! # Social proof - "One out of every two of my clients who were using this, they've seen good results in just 3-4 months" – Female 2 (Expert) # Point of view - Expert 100% – The ad is delivered by 2 expert women discussing the products and offering their opinions. # Storyline - 00:00–00:05 Female 1 states that moisturizer is not enough for dry skin and it's just a quick fix at its best. - 00:06–00:15 Female 2 agrees and says that after mid-20s collagen production declines and stress and inflammation accelerate this. - 00:16–00:21 As a response to the previous statement, Female 2 mentions that one of her clients was dealing with such issue, so she recommended Oziva Phytoceramides + Collagen Builder. - 00:21–00:28 Female 2 continues to explain that the Oziva product contains clinically proven SesZen-Bio that reduces moisture loss and support barrier. - 00:29–00:31 In response to the previous statement, Female 2 adds that the product also provides collagen support. - 00:31–00:35 Female 2 explains that the product improves the skin structure and provides longer term plumpness rather than temporarily. - 00:36–00:39 Female 2 continues to explain that the product better holds hydration and reduces the feeling of tightness. - 00:40–00:47 As an extension of the previous claims, Female 2 mentioned that one out of every two of her clients who are using the product have seen good results in just 3-4 months. - 00:48–00:48 Female 1 responds and says 'Sounds good!' - 00:49–00:54 The ad visually describes the product and highlights the benefits of hydrating and repairing your skin barrier and provides visible results in 8 weeks. - 00:54–00:57 The ad promotes to shop now at ₹1299 (discounted from ₹1799).

# Ad summary This ad features a woman holding a container of Oziva Collagen Builder and sharing her positive experience with the product. The ad aims to create a sense of urgency with a limited-time offer and encourages viewers to shop now. # Brand positioning Oziva is presented as a brand focused on health and beauty, specifically targeting anti-aging concerns. The brand positions itself as a provider of solutions that help customers look and feel younger, as highlighted by the testimonial about skin looking younger and firm. The brand aligns with a lifestyle that values health, beauty, and proactive anti-aging measures. The brand's positioning is both functional, offering tangible results like improved skin appearance, and emotional, promising increased confidence and satisfaction with one's appearance. # Product The product featured is Oziva Collagen Builder, a supplement designed to promote youthful and firm skin. The product is presented as an anti-aging solution, targeting individuals concerned about the visible signs of aging. The ad highlights the product's ability to make skin look younger and firm, as stated in the testimonial. The product is packaged in a white container with a green lid and label, featuring the brand name and product details. The ad addresses the purchase barrier of skepticism by including a testimonial from a 45-year-old woman who has personally experienced positive results. # Visual style The ad has a clean and polished visual style, with a focus on showcasing the product and the person using it. The use of a solid pink background and bright lighting creates a soft and inviting feel. The overall aesthetic is modern and approachable, with a clear emphasis on health and beauty. The image is designed to be easily scannable in a social media feed, with clear text and a prominent call to action. # Hooks Headline: Hurry Before It's Too Late! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging skin and the desire to maintain a youthful appearance. The testimonial "I am 45 and I can see my skin looks younger and firm" highlights the frustration of visible signs of aging and the hope for a solution. # Value propositions - The product helps to make skin look younger and firm, as stated by a 45-year-old customer. # Benefits - skin looks younger and firm # Features - Collagen Builder # Call to action SHOP NOW # Social proof - "I am 45 and I can see my skin looks younger and firm. It's really best!" -Latha # Point of view - External source: The text "Hurry Before It's Too Late!" at the top of the image conveys a sense of urgency and is positioned as an external call to action. - Customer: The testimonial "I am 45 and I can see my skin looks younger and firm. It's really best! -Latha" shares a personal experience and is presented from the customer's point of view. - Brand: The "SHOP NOW" button at the bottom of the image is a direct call to action from the brand, encouraging viewers to purchase the product. # Storyline - The ad opens with a sense of urgency, telling the audience to "Hurry Before It's Too Late!" This is intended to create FOMO and encourage immediate action. The brand is telling the audience to act fast to take advantage of the offer. - Next, a customer testimonial is shared: "I am 45 and I can see my skin looks younger and firm. It's really best!" -Latha. This is intended to build trust and credibility by showing real-life results. The customer is sharing her personal experience and satisfaction with the product. - Finally, a "SHOP NOW" button is displayed, prompting the audience to purchase the product. This is intended to drive immediate sales. The brand is directly asking the audience to take the next step and buy the product.

# Ad summary This ad features a person who shows their struggle with snacking after they eat. They then show how they take a tablet and drink water to help. The product is Oziva Metabolic ACV Moringa, which has apple cider vinegar, moringa, and cinnamon in it. # Brand positioning Oziva is presented as a simple, effective way to make healthy choices. The brand is positioning itself to occupy the space in the consumer's mind as a wellness company providing products that help them achieve health and wellness goals. The values of the brand align with promoting a healthy lifestyle. The brand positions its product as a solution to unhealthy snacking by integrating a simple habit to control unhealthy cravings. # Product Oziva Metabolic ACV Moringa is an effervescent tablet containing Apple Cider Vinegar, Moringa, and Cinnamon that helps in controlling appetite and balances glucose levels. Apple cider vinegar controls appetite. Moringa supports metabolism and energy levels. Cinnamon balances glucose levels. It is meant for people who want to add a simple habit to help control portion sizes and food cravings. The product comes in two flavors: Green Apple and Lemon Masala. It's advertised as a tasty and refreshing way to easily control cravings by adding a tablet to water before meals. # Visual style The ad has a casual, UGC feel. It is shot using a handheld camera. The editing style is quick cuts. # Hooks Spoken: 00:00–00:03 Main ek problem face kar raha tha jo shayad tum bhi face karte hoge. Visual: 00:00–00:03 A person is in front of a wall with beige wallpaper and brown curtains. The person has brown skin, dark hair, and a light mustache and beard. The person is wearing a black t-shirt with a brown button-up shirt on top. The camera angle is head-on. The camera is slightly shaking as if the person is using their hand to record. # Funnel stage Consideration # Pain points The pain point is that the viewer struggles with food cravings even when they are not hungry. “Bhook toh nahi hoti thi but cravings control se bahar hoti thi.” # Value propositions - The product helps to control appetite with its key ingredient, apple cider vinegar. - It supports metabolism and energy levels through Moringa. - It balances glucose levels through Cinnamon. - The tablet makes for a refreshing and tasty drink. # Benefits - Controls appetite - Supports metabolism and energy levels - Balances glucose levels - Portion control # Features - Apple Cider Vinegar - Moringa - Cinnamon - Green apple flavor - Lemon masala flavor - Effervescent tablet # Call to action Comment “MORINGA” # Social proof - “Pehle jahan main snacks ke poore poore packet khatam kar deta tha, ab easily portion control ho jata hai.” – Male 1 # Point of view - Customer 100% – The entire ad is told from the point of view of someone who uses the product and can speak to the effectiveness of its use. # Storyline - 00:00–00:03 A person introduces a problem that the viewer may be facing. - 00:03–00:07 The person illustrates that after college or a meal, they may not feel hungry but crave unhealthy foods. - 00:07–00:12 The person then demonstrates how their hand automatically grabs chips and biscuits. - 00:13–00:15 As a result, the person feels guilt. - 00:15–00:17 The person then shares how they started adding a simple habit to their routine. - 00:17–00:22 The person shows the viewer how to add a tablet into a glass of water, let it fizz, and sip it slowly. - 00:22–00:24 The person says it's refreshing and tasty. - 00:24–00:26 The person displays the Oziva ACV Moringa tablet. - 00:26–00:34 The person displays text overlays to highlight the ingredients and benefits of apple cider vinegar, moringa, and cinnamon. This reinforces the claims the product is making. - 00:35–00:37 The person shares how before, they would finish the entire packet of snacks. - 00:37–00:39 Now, their portions are easily controlled. - 00:40–00:43 The person says it comes in green apple and lemon masala. - 00:43–00:47 The person ends by telling the viewer to comment "MORINGA" if they want to try it. The person says they will send them the link.

# Ad summary This ad features a woman holding a container of Oziva Plant Based Collagen Builder and sharing a positive testimonial about the product. The ad highlights the product's benefits for skin firmness and radiance, particularly for those aged 45 and over. # Brand positioning Oziva is presented as a plant-based wellness brand focused on providing solutions for youthful skin and anti-aging. The brand positions itself as a provider of vegan collagen, emphasizing natural ingredients and health benefits. The brand aims to occupy a space in the consumer's mind as a provider of plant-based solutions for beauty and wellness, aligning with values of natural health and ethical consumption. The brand appears to ignore category norms around animal-based collagen, instead focusing on a plant-based alternative. # Product Oziva Plant Based Collagen Builder is a dietary supplement designed to promote youthful, radiant skin and anti-aging benefits. The product is presented as a vegan alternative to traditional collagen supplements, catering to individuals seeking plant-based health solutions. The product is for people who want firmer and more radiant skin. The ad addresses the purchase barrier of skepticism by featuring a testimonial from a 45-year-old woman who has experienced noticeable improvements in her skin's firmness and radiance. # Visual style The ad has a clean and approachable visual style, with a focus on showcasing the product and a positive customer testimonial. The production quality appears to be high, with clear lighting and a well-composed shot. The visual motifs include a product-focused presentation and a social media-style testimonial bubble. The image treatment includes background blurring to focus attention on the product and the woman. The typography is clean and legible, and the overall style is designed to be scannable and engaging in a social media feed. # Hooks Headline: Grabbed the last one!! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging skin that loses firmness and radiance. The testimonial highlights that the user's skin has never felt this firm or radiant, suggesting that the product can reverse or mitigate these signs of aging. # Value propositions - Vegan Collagen is soo0 worth it - Plant-based ingredients for youthful, radiant skin & anti-aging # Benefits - for youthful, radiant skin & anti-aging - skin has never felt this firm or radiant! # Features - Plant Based - Vegan Collagen - 40mg VITAMIN C - 600mg BIOTIN - CollabZen™ # Call to action None used. # Social proof - "Grabbed the last one!! This Vegan Collagen is soo0 worth it. I'm 45 and my skin has never felt this firm or radiant!" – wellnesswithmeera # Point of view - Customer: The testimonial bubble features a quote from wellnesswithmeera, sharing her personal experience and satisfaction with the product. - Brand: The product packaging and presentation of the Oziva Plant Based Collagen Builder are from the brand's perspective, showcasing the product's features and benefits. # Storyline - The ad opens with a woman holding a container of Oziva Plant Based Collagen Builder, establishing the product as the focal point. This is included to immediately showcase the product being advertised, and the audience experiences it from the brand's perspective. - A testimonial from a user named wellnesswithmeera is displayed in a speech bubble, sharing her positive experience with the product. This is included to provide social proof and build trust by showing real customer satisfaction, and the audience experiences it from the customer's perspective. - The testimonial highlights the user's age (45) and the noticeable improvements in her skin's firmness and radiance after using the product. This is included to directly address potential customer concerns about the product's effectiveness, and the audience experiences it from the customer's perspective.

# Ad summary This ad promotes Oziva's plant-based collagen builder for youthful, radiant skin. It highlights the product's ability to rebuild collagen, boost glow, and hydrate deeply, positioning it as an affordable daily supplement. # Brand positioning Oziva is presented as a brand focused on plant-based solutions for beauty and wellness. The brand aims to occupy a space in the consumer's mind as a provider of natural, effective supplements that support youthful, radiant skin. The brand aligns with values of health, natural ingredients, and visible results, promoting a lifestyle of self-care and beauty enhancement through internal nourishment. Oziva positions itself as a modern, accessible brand that makes beauty and wellness attainable through affordable daily supplements. # Product The featured product is Oziva Plant Based Collagen Builder, a supplement designed to promote youthful, radiant skin. It works by rebuilding collagen, boosting glow, and hydrating deeply. The product is for individuals seeking to improve their skin's appearance and overall health through a natural, plant-based approach. Key features include being plant-based and supporting youthful, radiant skin and anti-aging. The ad addresses the purchase barrier of cost by highlighting that it's only ₹30 per day. The product is presented as a daily supplement to enhance skin health and beauty. # Visual style The ad has a polished, studio-shot aesthetic with a focus on highlighting the product and the model's radiant skin. The visual motifs include a glowing background, product close-up, and clear text overlays. The image treatment involves soft lighting, color grading to enhance the golden tones, and background removal to make the product stand out. The typography is large and bold, ensuring scannability. The style aims to be visually appealing and trustworthy, contrasting with more disruptive or lo-fi approaches. # Hooks Headline: Reveal Naturally Radiant Skin! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for youthful, radiant skin and the frustration of aging or dull skin. # Value propositions - Only ₹30/- Day (affordable daily supplement) # Benefits - For youthful, radiant skin & anti-ageing - Rebuild collagen - Boost glow - Hydrate deeply # Features - Plant Based - 40mg VITAMIN C - 630mcg BIOTIN - Cellboost™ # Call to action Shop Now # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's benefits and encouraging purchase. # Storyline - The ad opens with a headline that promises to "Reveal Naturally Radiant Skin!" This is intended to immediately capture the viewer's attention and highlight the primary benefit of using the product, told from the brand's perspective. - The ad continues by listing the product's key functions: "Rebuild collagen, boost glow, and hydrate deeply." This builds on the initial promise by detailing how the product achieves the desired outcome, told from the brand's perspective. - The ad showcases the Oziva Plant Based Collagen Builder product, emphasizing its plant-based nature and benefits for youthful, radiant skin. This reinforces the brand's positioning and provides a visual anchor for the product being promoted, told from the brand's perspective. - The ad includes a call to action, "Shop Now," encouraging viewers to purchase the product. This is a direct prompt to drive immediate sales, told from the brand's perspective.

# Ad summary This ad promotes OZiva HerBalance for PCOS, highlighting its natural ingredients and benefits for women with PCOS. The ad features a biotechnologist explaining how the product's ingredients, such as Chasteberry, Ashoka, and Shatavari, help balance hormones, reduce acne and PMS symptoms, and regulate cycles. The ad also includes customer testimonials and a call to action to take the 90-day HerBalance challenge. # Brand positioning OZiva is presented as a plant-based brand focused on providing natural solutions for women's health concerns, specifically PCOS. The brand emphasizes a holistic approach to hormone balance, acne reduction, and cycle regulation through herbal ingredients. OZiva positions itself as a reliable and effective option for women seeking natural remedies, contrasting with quick-fix solutions that may not address the root causes of PCOS. The brand aligns with a health-conscious lifestyle, promoting long-term wellness over short-term results. # Product OZiva HerBalance for PCOS is a plant-based supplement designed to help women manage PCOS symptoms naturally. The product contains Chasteberry, which targets acne and PMS; Ashoka, which helps regulate cycles; and Shatavari, which provides a calming effect to reduce stress. The supplement is intended for women experiencing irregular cycles, acne, PMS, and stress related to PCOS. The ad addresses the common frustration of expecting quick results and emphasizes the importance of consistent use for at least 90 days to allow hormones to naturally balance. The product is presented as a step-by-step solution to balance hormones, improve mood, and reduce acne, offering a natural alternative to conventional treatments. # Visual style The ad combines a polished commercial aesthetic with UGC elements. The editing style includes quick cuts and split screens to maintain viewer engagement. The production quality is a hybrid of professional shots and casual, direct-to-camera delivery, creating a balance between credibility and relatability. The pacing is relatively fast, with cuts timed to coincide with key points in the voiceover. # Hooks Spoken: 00:00–00:04 PCOS ka sabse bada trap kya hai, pata hai? Jaldi result expect karte hain log aur beech mein routine chhod dete hain. Text overlay: 00:00–00:04 Stuck in the PCOS trap? Visual: 00:00–00:04 Split screen. Top: A digitally rendered image of a woman struggling in a vortex labeled "PCOS TRAP," surrounded by floating icons representing weight gain, irregular periods, and other PCOS symptoms. The background is a swirling blue and white vortex. Bottom: Mihir Gadani, a biotechnologist, is centered in the frame against a bright green background. He wears glasses and a black shirt, gesturing with his hands as he speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of expecting quick results from PCOS treatments and the tendency to give up too soon when results are not immediate. The ad states, "Jaldi result expect karte hain log aur beech mein routine chhod dete hain," highlighting the common struggle with consistency and patience in managing PCOS symptoms. # Value propositions - Plant-based ingredients for natural hormone balance - Step-by-step approach to hormone regulation - 90-day challenge for consistent results - Affordable at ₹18 per serving # Benefits - Acne and PMS relief - Cycle regulation - Stress reduction - Calming effect # Features - Chasteberry - Ashoka - Shatavari # Call to action Try Now # Social proof - "Amazing results, Works wonder for me" - "Nice product, This product is very good I am so happy thank you OZIVA" - "Give miracle result" - "OZiva Herbalance for Pcos works 👍" - "Best product for pcos" - "very effective, this product magical for womens 🥰" - "Within days I got my periods" # Point of view - Expert 50% – The biotechnologist provides information about PCOS and the product's ingredients and benefits. - Customer 25% – Customer reviews and visuals of happy women showcase positive experiences with the product. - Brand 25% – The brand presents the product and its features, benefits, and call to action. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a visual of a woman trapped in a vortex labeled "PCOS TRAP," surrounded by symbols of PCOS-related issues like weight gain and irregular periods. The biotechnologist asks what the biggest trap of PCOS is, conveying the message that many people expect quick results and give up too soon. - 00:04–00:10 00:04–00:10 The biotechnologist explains that it takes 8-12 weeks for hormones to sync naturally, emphasizing that breaking the routine will halt results. This is intended to set realistic expectations and encourage consistency. - 00:10–00:17 00:10–00:17 The biotechnologist introduces OZiva HerBalance, highlighting its key ingredients: Chasteberry for acne and PMS, Ashoka for cycle regulation, and Shatavari for stress relief. This is intended to educate viewers about the product's specific benefits and natural composition. - 00:17–00:21 00:17–00:21 The biotechnologist reiterates that the product balances hormones step-by-step, reinforcing the message of a gradual, natural approach. This is intended to build trust and credibility. - 00:21–00:27 00:21–00:27 The ad shows customer reviews and visuals of happy women, emphasizing that thousands have seen regular cycles, reduced acne, and improved mood after using the product consistently for 90 days. This is intended to provide social proof and build confidence in the product's effectiveness. - 00:27–00:34 00:27–00:34 The biotechnologist encourages viewers to take the 90-day HerBalance challenge and start today, providing a clear call to action. This is intended to drive immediate engagement and purchase. - 00:34–00:40 00:34–00:40 The ad concludes with a product shot and text overlays highlighting the benefits, price per serving, and recent sales figures, reinforcing the value proposition and creating a sense of urgency.

# Ad summary This ad by Oziva promotes their Gluta Fizzy product by focusing on the importance of tuning, rather than whitening, your natural skin tone. It explains that the product contains ingredients such as glutathione, astaxanthin, and lycopene, all of which act as antioxidants that naturally balance skin tone. # Brand positioning Oziva is presented as a modern wellness and nutrition brand that champions authenticity and self-acceptance. The brand encourages viewers to embrace and enhance their natural skin tone instead of striving for an unrealistic standard of "fairness" promoted by competitors. Oziva aims to occupy a space in the consumer's mind as a brand that values natural beauty, health, and confidence, in line with an emotional positioning that prioritizes self-love and empowerment. # Product The advertised product is OZiva Bioactive Gluta Fizzy, a supplement designed to support skin radiance without harshly whitening the skin. The effervescent tablets contain L-Glutathione, which supports skin radiance, Hyaluronic Acid to retain moisture and diminish wrinkles, a collagen builder blend to maintain skin elasticity, and Lycopene to help in UV protection. The product also includes Astaxanthin, a powerful antioxidant. It is positioned as a means to naturally balance skin tone and achieve a healthy glow. # Visual style The ad has a polished commercial aesthetic, blending UGC-style direct address with product shots and animated graphics. Quick cuts and strategically timed text overlays enhance the pacing and maintain viewer engagement. The overall production quality is high-end, with clean visuals and consistent lighting, which supports the brand's message of professional and reliable skin care. # Hooks Spoken: 00:00–00:04 apni tone ko whiten karna? Bhai, kyun hai? Usko tune karke bhi toh glow milta hai. Text overlay: 00:00–00:04 STOP WHITENING and START TUNING your Skin!! Visual: 00:00–00:04 Split screen. The top half shows a headshot of a young woman, while the bottom half shows a man wearing glasses, a grey polo shirt, and a beard. The background behind her is white, while the background behind him is blurry and nondescript. # Funnel stage Middle of funnel (Consideration) # Pain points The pressure to have fairer skin and reliance on harmful skin whitening treatments # Value propositions - Achieve real glow in your natural skin tone without whitening your skin - Contains powerful antioxidant ingredients - Supports skin radiance and balances skin tone # Benefits - Supports skin radiance - Retains moisture in skin - Helps diminish wrinkles - Helps maintain skin elasticity - Helps in UV protection - Naturally balances skin tone - Achieve a healthy glow # Features - L-Glutathione: Supports Skin Radiance* - Hyaluronic Acid: Retains Moisture in Skin, Helps Diminish Wrinkles - Collagen Builder Blend: Helps Maintain Skin Elasticity - Lycopene: Helps in UV Protection # Call to action Try OZiva Gluta Fizzy Now! Buy Now Stocks running out # Social proof - "10,000+ people have transformed their skin." # Point of view - Brand 80% – The ad conveys the brand's message through a spokesperson who presents product information and value propositions directly. - Customer 20% – Visuals of a person's face show the effects of the product, acting as an implied testimonial of the customer's experience. # Storyline - 00:00–00:04 The ad starts by stating that you should tune your skin instead of whitening it. - 00:05–00:09 The ad continues by asking what fairness creams do and states that they bleach your skin to make every skin tone look the same. - 00:09–00:15 The speaker goes on to say that everyone understands that real glow comes from your natural skin tone. - 00:16–00:17 The ad then introduces the Gluta Fizzy product from Oziva. - 00:17–00:20 The ad goes into the Gluta Fizzy ingredients. - 00:20–00:26 The ad explains that these ingredients help to balance skin tone. - 00:26–00:34 The speaker states that you should tune your skin instead of trying to make it fairer. - 00:34–00:40 The ad ends by saying that it's the time of glowing instead of fair skin and asks the viewer to try Oziva Gluta Fizzy.

# Ad summary This ad promotes Oziva Herbal Balance for PCOS, a plant-based supplement designed to regulate insulin spikes and balance hormones. The ad features a biotechnologist explaining how PCOS can cause acne and facial hair due to hormonal imbalances. He highlights that the product contains inositol and chromium to naturally regulate insulin and balance hormones from within. The ad also includes testimonials from women who have experienced positive changes in their skin, facial hair, and confidence after using the product. # Brand positioning Oziva is presented as a plant-based wellness brand that offers solutions for specific health concerns, in this case, PCOS. The brand positions itself as a provider of natural, root-cause solutions, contrasting with superficial treatments like skincare changes or laser procedures. Oziva aims to occupy a space in the consumer's mind as a brand that addresses hormonal imbalances from within, promoting overall well-being and confidence. The brand aligns with a health-conscious lifestyle, emphasizing natural ingredients and a holistic approach to wellness. It pushes against the norm of quick fixes and instead focuses on long-term hormonal balance. # Product Oziva Herbal Balance for PCOS is a plant-based supplement designed to support better cycles and hormonal balance in women with PCOS. The product contains inositol and chromium, which are highlighted for their ability to naturally regulate insulin spikes and balance hormones from within. The supplement is presented as a root-cause solution for issues like facial hair and acne, addressing the underlying hormonal imbalances associated with PCOS. The ad shows the product being mixed with water, implying it is a powdered supplement. The product aims to overcome the purchase barrier of superficial treatments by offering a holistic, internal solution that not only addresses symptoms but also rebuilds confidence. # Visual style The ad has a hybrid visual style, combining UGC-style footage of the biotechnologist with polished product shots and customer testimonials. The editing style includes quick cuts and split screens to maintain viewer engagement. The production quality is a mix of casual and professional, which supports the intended tone of an informative yet relatable message. The pacing is relatively fast, with cuts occurring frequently to keep the viewer engaged. # Hooks Spoken: 00:00–00:04 PCOS face karne wali women roz puchti hai, jawline pe acne aur chin pe facial hair badhte kyun ja rahe hain? Text overlay: 00:00–00:04 PCOS se jawline aur chin pe ACNE badh rahe hain? Visual: 00:00–00:04 The screen is split. The top half shows a close-up of a woman's jawline with acne. The bottom half shows a man with a beard and glasses, wearing a gray polo shirt. He is indoors, with a blurred background. The camera is at eye level and stationary. The lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of women with PCOS who experience acne and facial hair, despite trying superficial treatments. The ad asks: "PCOS se jawline aur chin pe ACNE badh rahe hain?" # Value propositions - Root cause solution: Addresses the underlying hormonal imbalances associated with PCOS. - Natural regulation: Contains inositol and chromium to naturally regulate insulin spikes. - Holistic balance: Balances hormones from within, promoting overall well-being. - Confidence boost: Rebuilds confidence by addressing the root cause of the problem. # Benefits - Naturally regulate insulin spike - Balance hormones from andar se - Facial hair visibly reduce hue - Acne kam hua - Confidence rebuilt hua # Features - Plant-based - Contains inositol and chromium - Supports better cycle & balance hormones # Call to action Shop Now # Social proof - "I'm using oziva her balance just 3month i have multiple problems regarding my periods but when I'm using this product sincerely I love it this product my problem solved within a 3month...I'm suggesting that product whom suffering ovary cyst or period related problems take this product guys amazing work" – Heena Shaikh - "Good product I am having the pcos and I frequently experience the periods delay. I missed my periods for last month but after ordering and taking the Oziva Herbalance I got my periods in 7 days in that was good. Also I feel fresh and balance within my hormones since consuming this product. Thanks Oziva." – Mokshada Borade - "Am using oziva herbalance from 2months and am happy to continue oziva and I got my periods with in a month without any problem. Thank you oziva for such a nice one" – Rechal Mekala - "It helped me with my periods... which finally happened without any medication... n my pcos symptoms are improving..." – Shanal Singla # Point of view - Expert 70% – The biotechnologist provides scientific explanations and product information. - Customer 5% – Visuals of women are shown in the ad. - Brand 25% – The brand presents the product as a solution and includes a call to action. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a close-up of a woman's jawline with acne, accompanied by text asking why women with PCOS experience acne and facial hair. This is intended to grab the viewer's attention by highlighting a common concern among women with PCOS. The perspective is from the brand, posing a question to the audience. - 00:04–00:09 00:04–00:09 A man, identified as a biotechnologist, explains that women often react to acne by changing skincare or booking laser treatments. This is intended to set up the problem and highlight the common, but potentially ineffective, solutions. The perspective is from an expert, providing a scientific explanation. - 00:09–00:13 00:09–00:13 The biotechnologist states that the real trigger is deeper, related to hormonal pathways. This is intended to introduce the underlying cause of the problem. The perspective is from an expert, providing a scientific explanation. - 00:13–00:23 00:13–00:23 The biotechnologist explains that insulin spikes and an enzyme called 5 alpha reductase can overactivate androgens, leading to acne and facial hair. This is intended to provide a scientific explanation of the hormonal imbalances. The perspective is from an expert, providing a scientific explanation. - 00:23–00:26 00:23–00:26 The biotechnologist states that this is why women with PCOS experience facial hair and breakouts. This is intended to connect the scientific explanation to the specific symptoms. The perspective is from an expert, providing a scientific explanation. - 00:26–00:30 00:26–00:30 The biotechnologist introduces Oziva Herbal Balance for PCOS, highlighting that it contains inositol and chromium. This is intended to introduce the product as a solution. The perspective is from the brand, presenting the product as a solution. - 00:30–00:35 00:30–00:35 The biotechnologist explains that the product naturally regulates insulin spikes and balances hormones from within. This is intended to explain how the product works. The perspective is from the brand, presenting the product as a solution. - 00:35–00:40 00:35–00:40 The biotechnologist states that the product works at the root of the problem, where facial hair issues begin, and solves the problem. This is intended to emphasize the product's effectiveness. The perspective is from the brand, presenting the product as a solution. - 00:40–00:43 00:40–00:43 The biotechnologist states that when the root is fixed, confidence returns. This is intended to highlight the emotional benefit of the product. The perspective is from the brand, presenting the product as a solution. - 00:43–00:49 00:43–00:49 The biotechnologist shares that thousands of women with PCOS have seen real change in 90 days, with reduced facial hair, less acne, and rebuilt confidence. This is intended to provide social proof. The perspective is from the brand, presenting the product as a solution. - 00:50–00:53 00:50–00:53 The ad concludes with a call to action to shop now and highlights the price per serving and units sold. This is intended to drive immediate purchase. The perspective is from the brand, presenting the product as a solution.

# Ad summary The ad promotes OZiva Protein & Herbs protein powder as part of a smoothie recipe that supports hormonal balance, stable energy, and overall well-being during a woman's period, particularly for those with PCOS. The ad emphasizes the protein powder's clean ingredients, including the absence of artificial sweeteners, and its easy digestibility. # Brand positioning OZiva is presented as a health and wellness brand focused on clean, plant-based nutrition, specifically designed for women's health needs. The brand aligns with a lifestyle that values holistic well-being and mindful self-care. OZiva differentiates itself by offering products that are free from artificial sweeteners and designed to be gentle on the stomach, positioning itself as a natural and health-conscious alternative in the protein supplement market. The brand emphasizes functional benefits such as hormonal balance and stable energy levels. # Product OZiva Protein & Herbs is a protein powder marketed towards women, especially those with PCOS, seeking to support their bodies during menstruation. It provides clean protein, flax seeds, and added herbs to balance hormones. This Vanilla Almond flavored protein powder contains no artificial sweeteners and is designed to be light on the stomach. The product is featured in a smoothie recipe that includes rolled oats for complex carbs, chia seeds for fiber, pumpkin seeds for magnesium, almonds for healthy fats, and dates for iron. The smoothie, enhanced by the protein powder, aims to nourish the body, provide stable energy, and help balance hormones during periods. # Visual style The ad has a casual, UGC feel, likely shot on a smartphone with natural lighting. The editing style is simple with quick cuts to keep a moderate pace. The production quality is relatively low-fi, which aligns with a relatable, everyday tone. # Hooks Spoken: Female 1: As a PCOS girl, here's what I drink on day two of my periods to nourish my body. Text overlay: *PCOS girl* / DAY 2 PERIODS DRINK Visual: 00:00–00:03 Foreground: A woman with dark hair and glasses, wearing a patterned pajama top, stands in a kitchen, holding a glass mug filled with a light-colored smoothie. She gestures towards the mug as she speaks. Background: Kitchen with reddish-brown cabinets and a floral backsplash. A vent hood is visible above the counter. Lighting is bright and even. # Funnel stage Consideration # Pain points Periods lead to nutrient loss and low energy. The ad targets this by showcasing a smoothie recipe that addresses these issues. # Value propositions - OZiva Protein & Herbs provides clean protein, flax seeds, and added herbs, which helps to achieve hormonal balance. - The smoothie is easy to make and a good solution for helping provide complex carbs and stable energy. # Benefits - Nourish my body - Help you stay energized - Keep your hormones balanced - Hormonal balance - Stable energy # Features - OZiva Protein & Herbs for clean protein - Flax seeds and added herbs - Rolled oats for complex carbs and stable energy - Chia seeds for fiber - Pumpkin seeds for magnesium - Almonds for some healthy fats - Dates for iron - No artificial sweetener - Vanilla almond flavor - Light on the stomach # Call to action Comment smoothie for link. # Social proof - "As a PCOS girl, here's what I drink on day two of my periods to nourish my body." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the POV of a woman sharing her personal smoothie recipe to address period-related symptoms and promote OZiva protein powder. # Storyline - 00:00–00:03 The creator introduces a smoothie recipe she drinks on day two of her period to nourish her body. - 00:04–00:11 00:04–00:11 She explains that periods lead to nutrient loss and low energy, and the smoothie aims to energize and balance hormones. This explains the 'why' of the recipe from a personal need. - 00:11–00:12 00:11–00:12 The creator mentions that the recipe is easy to make, establishing a level of convenience that would appeal to someone looking for something quick during their period. - 00:13–00:32 00:13–00:32 She adds rolled oats, chia seeds, pumpkin seeds, OZiva Protein & Herbs, almonds, dates, milk, and ice to a blender container, describing the benefits of each ingredient. This provides credibility for the recipe's efficacy, highlighting the health benefits of each ingredient in relation to menstrual health. - 00:33–00:37 00:33–00:37 The smoothie is blended, poured into a glass, and the OZiva powder packaging is highlighted. This provides a close-up product shot. - 00:37–00:39 00:37–00:39 The creator takes a sip, reacting positively to the flavor, and mentions that it tastes good. This adds a user experience element. - 00:40–00:43 00:40–00:43 She mentions the full recipe is in the caption and encourages viewers to comment 'smoothie' for the link, an engagement prompt to drive traffic.

# Ad summary This ad promotes OZiva Bioactive Gluta Fizzy, an antioxidant supplement in a fizzy tablet form to achieve a glowing skin. It features two women discussing bridal facials, and one of them, Sahiba Juneja (OZiva Sr. Nutrition Expert) recommending the product. # Brand positioning OZiva is presented as a proactive brand dedicated to internal wellness for skin health. It positions itself as a modern solution by offering products formulated with scientific ingredients and is aligned with routines of celebrities. The brand is geared towards consumers who want a biological preparation that helps them to achieve the skin glow. OZiva pushes against the norm of temporary topical treatments, highlighting the lasting impact and internal benefits of their products. OZiva’s brand positioning is functional, emphasizing the role of its products in neutralizing free radicals and triggering skin dullness. # Product OZiva Bioactive Gluta Fizzy is presented as a dietary supplement designed to promote skin radiance from the inside out. Marketed toward brides-to-be, the supplement contains L-Glutathione, Hyaluronic Acid, and Collagen Builder. It comes in fizzy tablets to be added into water and aims to neutralize free radicals. The ad addresses the purchase barrier of topical treatments by positioning OZiva Gluta Fizzy as a biological preparation that can lead to real glow in 8-12 weeks. # Visual style The ad has a polished, informational feel with a hybrid style that blends a studio setup with expert testimonials. The editing style includes quick cuts during dialogue and shifts to static shots for product displays. Visual motifs include split-screen comparison shots and overlay text timed to the spoken dialogue. The pacing is moderate, with cuts timed to emphasize key points. # Hooks Spoken: Brides to be are spending a fortune on topical treatments. Text overlay: Bridal Facials Visual: 00:00–00:06 The frame shows a woman in her late 20s to early 30s with fair skin and dark wavy hair, styled with a middle part. She wears a floral white shirt and is accessorized with a delicate gold chain featuring a green pendant. She is seated in a plush, yellow armchair in a warmly lit room with a blue wall. Behind her is a bookshelf filled with neatly organized books and a glowing lamp. In the lower portion of the frame, a split screen displays a photo of a woman undergoing a facial. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of spending money and time on topical treatments that only clean the surface layer of skin, leaving underlying pigmentation issues unresolved: “Peel karwa rahe hain, facials ho rahe hain but technically, woh sirf epidermis ki dead layer ko clean kar rahe hain and underline pigmentation just stays the same. # Value propositions - An internal antioxidant shield that supports skin radiance, offering more than topical treatments. - A formulation that offers lasting glow, that is also part of celebrity routines. # Benefits - Neutralise free radicals - Skin radiance - Biological preparation # Features - L-Glutathione - Hyaluronic Acid - Collagen Builder - Antioxidant shield # Call to action Buy Now # Social proof - The ad mentions that celebrities are having it as part of their routine now. - Sahiba Juneja (OZiva, Sr. Nutrition Expert) refers to the product as her "number one recommendation" # Point of view - Customer 50% – The perspective is communicated through casual conversation between the two women, implying relatable situations. - Brand 50% – The perspective is communicated through product displays, CTAs, and expert endorsements. # Storyline - 00:00–00:08 Two women are seated and having a discussion on bridal skincare routines. - 00:06–00:11 They discuss that topical treatments clean the dead skin layer, while pigmentation issues still remain. - 00:11–00:21 Nutrition Expert Sahiba Juneja explains that oxidative stress causes melanogenesis to occur. - 00:21–00:27 Sahiba introduces OZiva Bioactive Gluta Fizzy as her recommendation for brides-to-be. - 00:27–00:44 The pair discuss how the product works on skin’s pigmentation through L-Glutathione to neutralise free radicals, and how it leads to real glow in 8–12 weeks. - 00:44–00:48 The nutrition expert talks about the product being a biological preparation instead of an emergency fix. - 00:49–00:55 The ad ends with a CTA.

# Ad summary This ad promotes OZiva Herbalance for PCOS, highlighting its clinically proven benefits in supporting individuals with PCOS. The ad features statistics on improvements in skin, weight management, and menstrual regularity, aiming to attract those seeking natural solutions for PCOS symptoms. # Brand positioning OZiva is presented as a plant-based brand focused on health and wellness, specifically catering to women's health needs. The brand positions itself as a provider of natural solutions, emphasizing scientific validation with claims of being 'clinically proven.' OZiva aligns with a lifestyle that values natural ingredients and holistic well-being, potentially pushing against conventional medical treatments for PCOS by offering an alternative approach. The brand positioning is both functional (providing specific health benefits) and emotional (offering support and solutions for a condition that can impact quality of life). # Product The product featured is OZiva Herbalance for PCOS, a plant-based supplement designed to help regularize cycles and balance hormones. The product is intended for individuals with PCOS, as explicitly stated on the packaging ('For PCOS'). The product includes ingredients such as Chasteberry, Ashoka, and Shatavari, which are highlighted as key components for hormone balance. The ad addresses a potential purchase barrier by emphasizing that the product is 'clinically proven' to improve skin, weight management, and menstrual regularity. The container’s net weight is listed as 200g (on-package label text). # Visual style The ad has a clean and polished studio shot aesthetic. The visual motifs include natural elements (berries, pomegranate) and a soft color gradient to enhance the plant-based theme. The image treatment focuses on bright, even lighting and background removal to highlight the product. The typography is integrated clearly with large percentages. The overall style aims for a native feel that blends into the feed with a focus on scannability through clear statistics and product visibility. # Hooks Headline: Clinically proven for PCOS support # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with PCOS symptoms such as irregular periods, skin issues, and weight management problems. The ad uses statistics to convey the frustration associated with these symptoms. For example, '68% got regular periods' implies that many people with PCOS struggle with irregular menstrual cycles. # Value propositions - Clinically proven solution for PCOS symptoms - Herbal ingredients that help regulate menstrual cycles and balance hormones, leading to clearer skin, managed weight, and regular periods # Benefits - Clinically proven for PCOS support - Helps regularise cycle & balance hormones - 82% saw clearer skin - 74% managed weight - 68% got regular periods # Features - Plant-based ingredients - Chasteberry - Ashoka - Shatavari # Call to action SHOP NOW # Social proof - 82% saw clearer skin - 74% managed weight - 68% got regular periods # Point of view - Brand: The product packaging with ingredients and brand logo is designed to represent and promote the OZiva brand and product attributes. # Storyline - The ad starts by stating 'Clinically proven for PCOS support,' immediately establishing the product's credibility and intended use. This information is presented from the brand's perspective to assure viewers of the product's efficacy. - The ad then presents statistics showing positive outcomes from using the product: '82% saw clearer skin,' '74% managed weight,' and '68% got regular periods.' This part of the story is told from the perspective of past customers, using data to show the product's effectiveness. - The ad displays the product packaging prominently, showcasing the OZiva brand and the product's 'Herbalance' formulation. This gives the brand the opportunity to detail the key herbal ingredients and what the product does, from the brand's perspective. - The ad includes a 'Shop Now' button at the bottom, prompting immediate purchase. This serves as a direct call to action, encouraging viewers to convert their interest into a sale, from the brand's perspective.

# Ad summary This ad features Bollywood actress Jasmin Bhasin promoting Oziva Bioactive Gluta supplement to achieve a real glow. It uses a direct quote from the celebrity and an offer of only ₹50/day to persuade customers to purchase the product. # Brand positioning Oziva is presented as a modern wellness brand focused on enhancing beauty from within using natural and bioactive ingredients. Positioning itself in the health and beauty supplement market, Oziva aims to align with a lifestyle centered around healthy diet and exercise, as indicated by the disclaimer, "Images are for representation purpose only. Individual results may vary. Images are for representation purpose only. Individual results may vary. Images are actual results observed when combined with healthy diet and exercise." This positions the brand as a facilitator of natural beauty, targeting health-conscious consumers who prioritize glowing skin. The brand appears to ignore category norms of instant beauty solutions by emphasizing the need for a balanced lifestyle. # Product The product featured is Oziva Bioactive Gluta, a supplement designed to support skin health. The ad highlights that the supplement contains L-Glutathione, Hyaluronic Acid, and Collagen Builder, to support skin health. It is packaged in a green and white tube containing 15 effervescent tablets. The ad suggests that the product can be taken daily to enhance skin glow. A potential purchase barrier is addressed by showcasing a real person, Jasmin, endorsing the product, suggesting real, attainable results. The product comes as an effervescent tablet, which dissolves in water to create a fizzy pink drink. # Visual style The ad has a clean and polished look, with a bright and inviting color palette. The image is well-lit, highlighting the product and the model's glowing skin. The composition is balanced, with text elements strategically placed to draw attention. The overall style is modern and approachable, with a hint of aspirational beauty. # Hooks Headline: Jasmin's REAL GLOW SECRET! # Funnel stage Consideration # Pain points The ad addresses the common desire for radiant and glowing skin, suggesting that this can be achieved through a daily supplement, as shown in the tagline "Jasmin's REAL GLOW SECRET!" # Value propositions - Only ₹50/day! # Benefits - Antioxidant support for skin radiance # Features - L-Glutathione - Hyaluronic Acid - Collagen Builder # Call to action SHOP NOW # Social proof - Jasmin's REAL GLOW SECRET! # Point of view - Brand: The entire ad is told from the brand's perspective. The brand is promoting a beauty supplement as well as showing a specific price and call to action to entice a purchase. # Storyline - The ad begins by presenting Jasmin's "REAL GLOW SECRET!", immediately piquing the viewer's curiosity and positioning the product as the key to achieving a similar radiant complexion, told from the brand's perspective. - The focus shifts to the Oziva Bioactive Gluta supplement, spotlighting its unique formulation and highlighting its potential benefits, allowing the brand to showcase their product's features. - The ad includes the pricing of "Only ₹50/ day!" to entice the viewers to purchase and make the product appear affordable, from the brand's perspective. - A "SHOP NOW" button at the bottom aims to prompt immediate action, allowing the brand to drive a quick conversion from the potential customer.

# Ad summary The ad promotes Oziva Bioactive Gluta supplement to help achieve even-toned skin. The ad features the product in packaging, along with a woman who appears to have clear skin. # Brand positioning Oziva is presented as a health and beauty brand focused on providing antioxidant support for skin radiance. The brand is positioning itself as a provider of products designed to improve skin tone. The brand aligns with a lifestyle of proactive skincare and beauty enhancement through supplements. Oziva is not directly shown pushing against any category norms, but it is implied they are promoting a more natural or supplement-based approach to skincare compared to traditional topical treatments. # Product The product being advertised is Oziva Bioactive Gluta, a supplement designed to provide antioxidant support for skin radiance. The product contains L-Glutathione, Hyaluronic Acid, and Collagen Builder. It is packaged in a tall, cylindrical tube with a green cap and a pink label featuring strawberries. The packaging indicates it contains 15 effervescent tablets. The ad implies that the product helps achieve even-toned skin, addressing the purchase barrier of uneven skin tone and promoting the idea of beauty from within. # Visual style The ad features a polished, studio-shot aesthetic. The color scheme is bright and uses a gradient background to create a visually appealing backdrop. The typography is clean and legible, and the overall layout is simple and direct. The image treatment includes background removal and color grading to enhance the model's skin tone and the product's vibrancy. The ad follows a platform-native style, resembling typical in-feed ads with a clear product focus and a prominent call-to-action. # Hooks Headline: Designed for Even-Toned Skin! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of uneven skin tone. # Value propositions - Less than ₹50/day (implies affordability for achieving the desired skin benefits) # Benefits - Even-Toned Skin # Features - L-Glutathione - Hyaluronic Acid - Collagen Builder - Antioxidant Support for skin radiance - 15 Effervescent Tablets # Call to action Shop Now # Social proof - Best Seller # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting its product and its benefits. # Storyline - The ad opens with a 'Best Seller' badge to immediately signal popularity and quality to the audience from the brand's perspective. This is used to grab initial attention and establish credibility. - Next, the ad highlights that the product is 'Designed for Even-Toned Skin!' from the brand's perspective, which is the main value proposition to address the skin concerns of the target audience. - The ad then showcases the product alongside a model, from the brand's perspective, implying that the product can help achieve a similar skin tone. - Finally, the ad shows a 'Shop Now' button, from the brand's perspective, to encourage immediate purchase and conversion.

# Ad summary This ad features Hiten Tejwani, an actor, endorsing Oziva hair vitamins and hair growth serum as a solution for hairfall. # Brand positioning Oziva is presented as a provider of plant-based, clean, and holistic wellness solutions, specifically targeting hair health. The brand emphasizes a natural approach, positioning its products as a simple solution to hairfall with the use of vitamins and serum. By featuring an actor, the brand aims to build trust and credibility, suggesting that its products are effective and suitable for those seeking a natural and straightforward approach to hair care. # Product The ad features Oziva Hair Vitamins and Oziva Advanced Hair Growth Serum, both presented as solutions for hairfall. The Hair Vitamins are in a white bottle with a green label, suggesting a natural, plant-based formulation. The Hair Growth Serum is packaged in a dark green bottle with a white dropper, implying a concentrated treatment. The products are for individuals experiencing hairfall and seeking a simple solution. The ad addresses the purchase barrier by presenting a known actor as a user, implying the products are effective and trustworthy. # Visual style The ad has a clean and straightforward visual style, with a focus on product visibility and celebrity endorsement. The production quality appears to be studio-shot, with good lighting and clear focus on the products and the person. The visual motifs include product placement and a testimonial-style presentation. The image treatment involves background blurring to emphasize the foreground elements. The typography is simple and legible, and the overall style aims for a native, in-feed look. # Hooks Headline: Hairfall ka solution simple hai.. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of hairfall, a common concern for many individuals. The headline "Hairfall ka solution simple hai.." directly acknowledges this problem. # Value propositions - Simple solution for hairfall - Vitamins and serum for hairfall # Benefits - Solution for hairfall # Features - Hair Vitamins - Hair Growth Serum # Call to action Secure Yours Today # Social proof - "- Hiten Tejwani, Actor" # Point of view - Brand: The brand is presenting its products as a simple solution to hairfall. - Customer: The actor Hiten Tejwani is presented as a customer who uses and endorses the products. - External source: The 'Amazon's Choice' badge adds credibility by indicating that the product is recommended by Amazon. # Storyline - The ad opens with the problem of hairfall, immediately addressing a common concern. The message is conveyed from the brand's perspective, aiming to capture the viewer's attention by highlighting a relatable issue. - The ad presents Oziva products as a simple solution to hairfall, with the actor Hiten Tejwani endorsing the vitamins and serum. This part of the story is told from the perspective of a celebrity endorser, adding credibility and suggesting that the products are effective and easy to use. - The ad concludes with a call to action, urging viewers to secure the products today. This final message is from the brand, encouraging immediate purchase and reinforcing the idea that Oziva offers a reliable solution to hairfall.

# Ad summary An ad promoting Oziva Magnesium Triple Complex, which features a biotechnology expert, Venkatesh Subramanian, discussing the health problems that can be caused by a lack of magnesium in the body. The ad focuses on the unique benefits of the product, highlighting its triple-form magnesium and its ability to help with muscle function, nerve health, and the brain and nervous system. The ad ends with a call to action to shop. # Brand positioning Oziva is presented as a plant-based supplement brand. The ad highlights its Magnesium Triple Complex, emphasizing the unique combination of three different forms of magnesium to address muscle function, nerve health, and brain and nervous system support. The brand positions itself against other magnesium supplements that only offer one form, suggesting that its triple complex provides more comprehensive benefits and helps restore magnesium levels for overall body balance. # Product The featured product is Oziva Magnesium Triple Complex, a plant-based supplement formulated to support muscle function, nerve health, and the brain and nervous system. The product distinguishes itself by including three forms of magnesium: Aquamin® Magnesium Hydroxide for muscle and nerve function, Magnesium Bis-Glycinate for better and faster absorption, and Magnesium L-Threonate to support the brain and nervous system. The ad mentions that many magnesium supplements only contain one form, which the body may not effectively use or absorb, leading to recurring symptoms. Oziva's triple complex claims to not only provide temporary relief but also help the body recover and restore magnesium levels, ultimately leading to a balanced feel. # Visual style The ad has a hybrid visual style, blending UGC with commercial production. It utilizes quick cuts to maintain a fast pace, averaging around 25-30 cuts per minute. The editing is mostly static shots, with occasional zooms or pans for emphasis. The color grading is natural and bright, and the ad makes some use of visual effects such as on-screen text. # Hooks Spoken: If you experience cramps and muscle stiffness in your leg, it's a sign ki aapki body already deficiency mode mein hai. Text overlay: SUDDEN CRAMPS AND STIFF MUSCLES? IT'S A WARNING! Visual: 00:00–00:02 A close-up shot shows a person's lower leg wearing a black Nike sneaker on a red running track with white lane lines. Above, there is a text overlay. Below, Venkatesh Subramanian is centered and talking to the camera. The camera is static. He is light-skinned, with a dark beard and mustache, and is wearing a light-colored patterned shirt. / 00:02–00:03 At the top of the screen is a man lying on his side in bed, looking tired, as he lifts his head. Below is Venkatesh Subramanian, centered and talking to the camera. The camera is static. He is light-skinned, with a dark beard and mustache, and is wearing a light-colored patterned shirt. / 00:06–00:06 A mid-shot shows a person clutching the back of their upper leg, which is tinted red. The background is out of focus. The leg is light-skinned, and the person is wearing dark-colored athletic shorts. Below is Venkatesh Subramanian, centered and talking to the camera. The camera is static. He is light-skinned, with a dark beard and mustache, and is wearing a light-colored patterned shirt. # Funnel stage Consideration # Pain points The ad describes problems with recurring symptoms of muscle cramps, stiffness, and constant tiredness due to low magnesium levels. "Isliye yeh symptoms wapis aate rehte hai aapko." # Value propositions - The product has three complementary forms of magnesium that provide temporary relief and aids in recovery, which will help your body to feel balanced. - Contains Magnesium Bis-Glycinate, which will allow for better and faster absorption. - The Triple Complex will support muscle function, nerve health, and the brain and nervous system. # Benefits - Enhanced muscle and nerve function. - Better and faster absorption. - Supports brain and nervous system - Balanced feel # Features - Plant based - Aqua-based - 60 Vegetarian tablets - Non-GMO - Triple Complex: Aquamin Magnesium Hydroxide, Magnesium Bis-Glycinate, Magnesium L-Threonate - Muscle & Nerve Function # Call to action Shop Now # Point of view - Customer 0% – No POV present. - Brand 90% – The brand’s voice is conveyed through product claims and demonstrations by the biotechnology expert. - Expert 10% – The POV of Venkatesh Subramanian is communicated through his professional title as a biotechnologist. - External source 0% – No POV present. # Storyline - 00:00–00:06 The ad begins by highlighting symptoms of muscle cramps and stiffness, presenting them as a warning sign that the body is in a deficiency mode to create a sense of urgency. This is presented from the brand's perspective, aiming to capture attention with a relevant health concern. - 00:06–00:09 It then lists further symptoms like constant tiredness, establishing the problem of magnesium deficiency. This is presented from the brand's perspective to further illustrate the health issue. - 00:09–00:12 Venkatesh Subramanian from Oziva, positioned as a biotechnologist, clarifies that these symptoms are not random, providing expert validation. His role and title reinforce his credibility. - 00:12–00:13 He explains that a common reason for these symptoms is low magnesium levels, identifying the core problem. This is presented from his expert perspective, educating the audience. - 00:13–00:21 He then elaborates on how low magnesium affects the body, causing muscles to not relax properly and nerves to stay overactive, even during sleep, increasing viewers' comprehension of the deficiency. This explanation is presented from the brand's voice. - 00:21–00:30 Venkatesh acknowledges that many magnesium supplements contain only one form, which the body may not absorb, leading to recurring symptoms. This segment highlights the inadequacies of competitor products. - 00:30–00:36 He recommends Oziva's Magnesium Triple Complex, which contains three complementary forms of magnesium to address the absorption issue, positioning Oziva as the superior solution. This is presented from his expert viewpoint. - 00:36–00:49 He specifies each form of magnesium in the complex and its benefits—Aquamin® Magnesium Hydroxide for muscle and nerve function, Magnesium Bis-Glycinate for better and faster absorption, and Magnesium L-Threonate for brain and nervous system support. Each is given a separate visual moment that features a man working out or an animation of nerves. - 00:49–00:57 Venkatesh concludes by emphasizing that Oziva's product not only provides temporary relief but also helps the body recover, restoring magnesium levels so the body feels balanced. This is from the perspective of the expert, emphasizing that Oziva's supplement aids recovery for overall health. - 00:57–01:06 The ad concludes with a question, “What are you waiting for then?” prompting immediate action, followed by a screen that emphasizes the product name, price, and a “Shop Now” call to action to facilitate purchase. This pushes viewers to take the next step.