How Legion Advertises on Meta

# Ad summary This ad features two containers of Legion Pulse+ Burn pre-workout supplement in different flavors. The ad uses a customer testimonial to promote the product's effectiveness in supporting fat loss. # Brand positioning Legion is presented as a brand that delivers effective pre-workout supplements. The brand is positioned as one that can be trusted to deliver results, as highlighted by the customer testimonial. The brand focuses on functional benefits, specifically energy, focus, strength, stamina, and fat loss, appealing to consumers who are serious about their fitness goals and want a product that supports their workouts and fat loss efforts. # Product The ad features Legion Pulse+ Burn pre-workout supplement, available in Fruit Punch and Pink Lemonade flavors. It is designed to boost energy, focus, and mood, enhance strength and stamina, and support fat loss. The product comes in a black container with a label that highlights these benefits. The ad emphasizes that the supplement is naturally sweetened and flavored, appealing to health-conscious consumers. The product is presented as a solution for those looking to maximize their workout performance and achieve fat loss goals. # Visual style The ad has a clean, straightforward visual style with a focus on product presentation and customer testimonial. The production quality appears to be user-generated content (UGC), with a simple countertop setup and natural lighting. The image treatment is minimal, with no obvious filters or effects. The typography is clear and legible, and the overall design is functional and informative, prioritizing scannability in the feed. # Hooks Headline: @legion really out did themselves with this product 🔥 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a pre-workout supplement that not only enhances workout performance but also supports fat loss. The phrase "A pre-workout that supports fat loss" directly targets this need. # Value propositions - Pre-workout that supports fat loss # Benefits - Supports fat loss # Features - Boosts energy, focus, and mood - Enhances strength and stamina - Supports fat loss # Call to action None used. # Social proof - "@legion really out did themselves with this product 🔥" # Point of view - Customer: The top caption expresses satisfaction with the product, indicating a positive user experience. - Brand: The bottom caption highlights the product's key benefit, which is supporting fat loss. # Storyline - The ad begins with a customer testimonial stating that Legion has "really out did themselves with this product 🔥," conveying the message that the product is highly effective and exceeds expectations. This is from the customer's point of view. - The ad highlights that the product is a "pre-workout that supports fat loss," emphasizing the key benefit of the supplement. This is from the brand's point of view. - The ad showcases the Legion Pulse+ Burn pre-workout supplement in two flavors, Fruit Punch and Pink Lemonade, reinforcing the product's availability and variety. This is from the brand's point of view.

# Ad summary This ad demonstrates how to make protein ice cream using Legion Casein+ protein powder and a Ninja Creami machine. # Brand positioning Legion is presented as a brand that helps consumers achieve their New Year's goals while still enjoying treats like ice cream. The brand aligns with a lifestyle that values both health and indulgence, suggesting that consumers don't have to sacrifice enjoyment to reach their fitness goals. Legion positions itself as a solution for those who want to maintain a healthy diet without feeling deprived, pushing against the norm of restrictive dieting. The brand positioning is both functional, providing a protein-rich product, and emotional, offering a way to satisfy cravings without guilt. # Product Legion Casein+ is a casein protein powder designed to help consumers hit their New Year's goals while still enjoying ice cream. The ad shows the strawberry flavor being used to make protein ice cream in a Ninja Creami machine. The product is for anyone who wants to maintain a healthy diet without sacrificing treats. The ad highlights the product's ability to turn into a delicious, guilt-free dessert, addressing the purchase barrier of restrictive dieting. The ad shows the product being used to create a tasty and satisfying treat, emphasizing that it's worth trying for those who want to indulge without compromising their health goals. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high-end, supporting the intended tone of a professional demonstration. The pacing is consistent, with cuts timed to the music beats. The overall aesthetic is clean and modern, with a focus on the product and its preparation. # Hooks Spoken: 00:00–00:03: You wake up, it's raining and it's Monday Text overlay: 00:00–00:03: How to hit your New Years goals AND eat ice cream everyday Visual: 00:00–00:01: A person with dark skin and manicured nails holds a clear container filled with light brown ice cream. The background includes a gray countertop, a black Ninja appliance, and gray cabinets. / 00:01–00:02: The camera pans out to show a black bag of Legion Casein+ protein powder with a strawberry design, a carton of vanilla almond milk, a jar of Biscoff spread, and a container with a pink lid on a gray countertop. The background includes a black Ninja appliance and gray cabinets. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the difficulty of maintaining a healthy diet while still enjoying treats like ice cream. This is signaled by the ad's opening line, "How to hit your New Years goals AND eat ice cream everyday," which implies that these two things are often seen as mutually exclusive. # Value propositions - Achieve your fitness goals without sacrificing treats - Enjoy a guilt-free dessert that supports your health # Benefits - Hit your New Years goals - Eat ice cream everyday # Features - Legion Casein+ protein powder - Strawberry flavor - Ninja Creami machine # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating how to make and enjoy the product. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a close-up shot of a container filled with what appears to be ice cream. This is intended to immediately grab the viewer's attention by showcasing the end result of the recipe, which is a desirable treat. The perspective is from the brand, showing the finished product. - 00:01–00:05 00:01–00:05: The scene transitions to a countertop where the ingredients for the protein ice cream are laid out: Legion Casein+ protein powder, vanilla almond milk, Biscoff spread, and a container. This sets the stage for the demonstration and introduces the key components of the recipe. The perspective is from the brand, showcasing the ingredients. - 00:05–00:16 00:05–00:16: The ad shows the process of making the protein ice cream. The person adds protein powder, almond milk, and Biscoff spread to a container, mixes it with a frother, and then closes the container. This demonstrates the ease and simplicity of the recipe. The perspective is from the brand, showing the steps involved in making the ice cream. - 00:17–00:19 00:17–00:19: The container is placed in the freezer. This shows that the mixture needs to be frozen before it can be turned into ice cream. The perspective is from the brand, showing the preparation process. - 00:20–00:25 00:20–00:25: The frozen mixture is taken out of the freezer and placed into a Ninja Creami machine. The machine is then turned on to churn the mixture into ice cream. This demonstrates how the Ninja Creami is used to create the final product. The perspective is from the brand, showing the final steps in the process. - 00:25–00:28 00:25–00:28: More almond milk and Biscoff spread are added to the machine, and it is turned on again. This shows how the ice cream can be customized with additional ingredients. The perspective is from the brand, showing the customization options. - 00:28–00:29 00:28–00:29: The finished protein ice cream is shown in the container. This highlights the final product and its appealing texture. The perspective is from the brand, showcasing the end result. - 00:30–00:34 00:30–00:34: The person is shown walking with the ice cream, sitting on a couch, and covering themselves with a blanket, ready to enjoy the treat. This creates a cozy and relatable scene, suggesting that the protein ice cream is a comforting and enjoyable indulgence. The perspective is from the customer, showing how the product fits into their lifestyle.

# Ad summary This ad promotes Legion Creatine Gummies as an alternative to dry scooping creatine powder. The ad features a hand dropping the gummies next to the product bottle, with text overlays highlighting the benefits and encouraging viewers to order now. # Brand positioning Legion is presented as a modern supplement brand that offers convenient and enjoyable alternatives to traditional supplement forms. The brand aims to occupy a space in the consumer's mind as innovative and health-conscious, providing products that are both effective and easy to use. Legion aligns with a lifestyle that values fitness and wellness, while pushing against the norms of traditional supplement consumption by offering a gummy format. The brand positioning is both functional (muscle growth and recovery) and emotional (enjoyable and convenient). # Product Legion Creatine Gummies are a creatine monohydrate supplement in gummy form, naturally sweetened and flavored with pink lemonade. The product is designed for individuals looking to support muscle growth and strength gains, as well as muscle recovery after exercise. The gummies come in a bottle containing 30 servings and are free of artificial sweeteners, flavors, food dyes, or unnecessary fillers. The ad addresses the purchase barrier of traditional creatine powder consumption by offering a convenient and enjoyable alternative. The ad tells the viewer that these gummies are worth trying because they provide the benefits of creatine in a tasty and easy-to-consume format. # Visual style The ad has a clean and polished aesthetic with bright lighting and a focus on the product. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is slow and consistent, with a focus on showcasing the product and its benefits. # Hooks Spoken: 00:00–00:01: Leave the dry scooping in 2025. Text overlay: 00:00–00:07: leave the dry scooping in 2025 (Black box) Visual: 00:00–00:01: A hand drops several pink gummies next to a black bottle of Legion Creatine Gummies on a reflective black surface. The background is blurred, showing a glimpse of a window and a couch. The lighting is bright, creating reflections on the surface. The camera is stationary and focuses on the product bottle and gummies. # Funnel stage Consideration # Pain points The ad addresses the frustration of traditional creatine powder consumption, which can be inconvenient and unpleasant due to dry scooping. "Leave the dry scooping in 2025." # Value propositions - Convenient creatine supplementation in a tasty gummy form - Natural ingredients for a healthier supplement option - Easy to incorporate into daily routine # Benefits - Supports muscle growth and strength gains - Supports muscle recovery after exercise - Convenient and enjoyable alternative to traditional creatine powder # Features - Creatine monohydrate supplement - Gummy form - Naturally sweetened and flavored - Pink lemonade flavor - 30 servings per bottle - No artificial sweeteners, flavors, food dyes, or unnecessary fillers # Call to action order now # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:01 A hand drops several pink gummies next to a bottle of Legion Creatine Gummies. - 00:01–00:04 The ad suggests that the audience should leave the dry scooping in 2025 and get creatine gummies from Legion. - 00:04–00:06 The ad encourages the audience to start the year right by ordering the gummies. - 00:06–00:07 The ad ends with a call to action to order now.

# Ad summary A man in a kitchen setting holds up two packages of Legion Hydrate electrolyte powder and smiles at the camera. # Brand positioning Legion Athletics is presented as a brand focused on providing high-quality, science-backed supplements for athletes and fitness enthusiasts. The brand aims to occupy a space in the consumer's mind as a provider of effective and clean supplements. The brand aligns with values of performance, health, and transparency, promoting a lifestyle of fitness and well-being. The brand positioning is functional, emphasizing the performance benefits of its products. # Product Legion Hydrate is an electrolyte powder designed to replenish fluids and electrolytes lost during physical activity. The product is for athletes and fitness enthusiasts looking to optimize their hydration and performance. The product is available in single-serving packets. The ad shows two flavors: Fruit Punch and Lemon Lime. The packaging highlights that the product supports improved hydration, enhanced performance, and faster recovery. The ad addresses the purchase barrier of needing a convenient and effective hydration solution for workouts and physical activities. # Visual style The ad has a natural, unfiltered look, resembling user-generated content. The lighting is bright and even, suggesting natural daylight. The overall style is simple and straightforward, focusing on the product and the person holding it. The production quality appears to be shot on a smartphone. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Electrolyte powder for improved hydration, enhanced performance, and faster recovery # Benefits - Improved hydration - Enhanced performance - Faster recovery # Features - Electrolyte powder # Call to action None used. # Social proof - None used. # Point of view - Customer: The man holding the product is presenting it to the viewer, implying he is a satisfied customer sharing his experience. # Storyline - The man smiles and holds up two packages of Legion Hydrate electrolyte powder, presenting the product to the audience. This is included to showcase the product and create a positive association. The audience is experiencing it from the customer's perspective.

# Ad summary This ad promotes Legion's Peak supplement, highlighting its benefits of boosting energy and focus without jitters or crash. It emphasizes the product's composition of caffeine and L-Theanine, along with a money-back guarantee and a buy-one-get-one-50%-off offer. # Brand positioning Legion is presented as a brand focused on providing supplements that enhance physical and mental performance. The brand positions itself as a provider of clean and effective products, emphasizing the absence of artificial food dyes, fillers, or other unnecessary junk. This positioning suggests a commitment to health and wellness, appealing to consumers who prioritize natural and high-quality ingredients. The brand aims to occupy a space in the consumer's mind as a reliable source for supplements that deliver tangible benefits without compromising on purity or safety. # Product The featured product is Legion Peak, a supplement containing caffeine and L-Theanine. It is designed to boost energy and focus while avoiding the negative side effects of jitters or crash. The supplement also supports mood and cognition. The ad highlights that the product contains no artificial food dyes, fillers, or other unnecessary junk, addressing concerns about ingredient quality and purity. The product is marketed towards individuals seeking a clean and effective way to enhance their mental and physical performance. The ad also offers a 100% money-back guarantee, reducing the risk associated with trying the product. # Visual style The ad has a clean, minimalist aesthetic with a focus on product visibility and clear messaging. The production quality appears to be studio-shot with controlled lighting and a solid color background. The visual motifs include a flatlay arrangement of pills and a product-focused composition. The image treatment involves background removal and color grading to enhance the product's visual appeal. The typography is large and bold, ensuring scannability in-feed. The style contrasts with platform-native content, aiming to stand out with its high-design approach. # Hooks Headline: Caffeine + L-Theanine # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting increased energy and focus without experiencing negative side effects like jitters or a crash. The ad copy states "No jitters or crash" to directly address this concern. # Value propositions - Boosts energy and focus without jitters or crash - Supports mood and cognition with clean ingredients # Benefits - Boosts energy and focus - No jitters or crash - Supports mood and cognition # Features - Caffeine - L-Theanine - No artificial food dyes, fillers, or other unnecessary junk # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and promotional offers. # Storyline - The ad starts by introducing the new product, Legion Peak, which contains Caffeine + L-Theanine. This is intended to immediately grab attention and inform the audience about the product's key ingredients, told from the brand's perspective. - Next, the ad highlights a limited-time offer: "On sale! Buy one get one 50% off!". This is designed to create a sense of urgency and incentivize immediate purchase, told from the brand's perspective. - The ad then lists the benefits of the product, such as "Boosts energy and focus," "No jitters or crash," "Supports mood and cognition," and "No artificial food dyes, fillers, or other unnecessary junk." These points aim to address potential customer concerns and showcase the product's value, told from the brand's perspective. - Finally, the ad includes a "100% MONEY-BACK GUARANTEE", reassuring customers and reducing the risk of trying the product, told from the brand's perspective.

# Ad summary The ad showcases how to make protein ice cream using Legion protein powder and a Ninja Creami machine. It targets health-conscious individuals who want to enjoy ice cream while maintaining their fitness goals. # Brand positioning Legion is presented as a brand that aligns with health and fitness goals, allowing consumers to enjoy treats like ice cream without compromising their diet. The brand is positioned as a solution for those who want to indulge in sweets while maintaining a healthy lifestyle. The ad promotes the idea that you can have both enjoyment and nutritional benefits, pushing against the norm that healthy eating is restrictive or unsatisfying. The brand positioning is both functional (providing protein) and emotional (allowing guilt-free indulgence). # Product The featured product is Legion Whey Protein Concentrate, specifically in the Salted Caramel flavor. The ad demonstrates how this protein powder can be used to make homemade ice cream using a Ninja Creami machine. The product is for individuals who are health-conscious and want to increase their protein intake while enjoying a sweet treat. The ad highlights the product's versatility by showing it being used in a dessert recipe. The USP is that it allows users to enjoy ice cream without compromising their fitness goals. The use occasion is any time someone craves ice cream but wants a healthier alternative. The ad addresses the purchase barrier of healthy eating being restrictive by showing how Legion protein powder can be incorporated into a delicious dessert. # Visual style The ad has a clean, modern aesthetic with a focus on functionality. The editing style is quick cuts to keep the pace moving. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad, with cuts timed to the actions being performed. # Hooks Spoken: 00:00–00:07 Female 1: So you're gonna take your favorite ice cream, and then you're gonna add some milk, sugar-free pudding mix, and then my favorite, Legion protein. Text overlay: 00:00–00:20 How to hit your New Years goals and eat ice cream every day: Visual: 00:00–00:01: Close-up shot of a person scooping ice cream from a clear plastic container with a silver spoon. The background includes gray kitchen cabinets and a black bag of whey protein. The person is wearing a black long-sleeved shirt, a diamond ring, and has red nail polish. The camera is stationary and focuses on the ice cream and the person's hands. / 00:01–00:03: The camera pans slightly to the right as the person continues to scoop ice cream. The background includes a microwave and an air fryer on the kitchen counter. / 00:03–00:04: A hand places a gallon of milk and a box of pudding mix on the counter. The background includes a black bag of Legion Whey Protein. / 00:04–00:05: A hand pours milk into a clear measuring cup. The background includes the Legion Whey Protein bag. / 00:05–00:06: A hand pours pudding mix into the measuring cup with the milk. The background includes the Legion Whey Protein bag. / 00:06–00:07: A hand adds a scoop of Legion Whey Protein powder to the measuring cup and stirs the mixture with a spoon. The background includes the Legion Whey Protein bag. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of wanting to enjoy treats like ice cream while trying to maintain a healthy diet. The text overlay states, "How to hit your New Years goals and eat ice cream every day:", highlighting the conflict between indulgence and health goals. # Value propositions - Enjoy ice cream without compromising your fitness goals by using Legion protein powder. # Benefits - Allows you to eat ice cream every day while hitting your New Years goals # Features - Legion Whey Protein Concentrate - Salted Caramel flavor # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating how to make protein ice cream. # Storyline - 00:00–00:01 The ad opens with a close-up of someone scooping ice cream from a container. - 00:02–00:07 The ad transitions to showing the ingredients being prepared: milk, pudding mix, and Legion protein powder. - 00:07–00:09 The ingredients are mixed together and then placed in the freezer. - 00:12–00:16 The frozen mixture is then processed in a Ninja Creami machine to create ice cream. - 00:18–00:20 The final shot shows the finished protein ice cream being scooped and enjoyed.

# Ad summary This ad features a website screenshot promoting Legion Creatine for muscle growth. It highlights transparent labels, third-party testing, and the absence of artificial fillers or dyes. The ad includes product images with fruit pairings. # Brand positioning Legion is presented as a transparent and trustworthy supplement brand that prioritizes research-backed ingredients and third-party testing. The brand positions itself against other supplement brands by emphasizing its commitment to transparent labels and avoiding artificial fillers or dyes. This functional positioning aims to appeal to health-conscious consumers who value quality and efficacy in their supplements. # Product The featured product is Legion Creatine, a supplement designed to support muscle growth. The ad highlights that Legion Creatine has transparent labels, research-backed ingredients, and is third-party tested. It also emphasizes that the formula contains no artificial fillers or dyes. The product is presented in a black jar with a pink label. The ad aims to address purchase barriers by assuring customers of the product's quality, transparency, and safety. # Visual style The ad has a clean and informative visual style, resembling a website screenshot. The product is prominently displayed against bright, solid-color backgrounds (blue and red) to make it stand out. The use of fresh fruit as props adds a health-conscious and appealing touch. The overall production quality is high, with clear product shots and legible text. # Hooks Headline: #1 Creatine for Muscle Growth # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that some supplement brands may not be transparent about their ingredients or testing processes, leading to a lack of trust and uncertainty about product efficacy. The quote, "Unlike some other supplement brands, Legion offers pretty transparent labels with research that supports the efficacy of their products' ingredients," directly counters this concern. # Value propositions - Legion offers pretty transparent labels with research that supports the efficacy of their products' ingredients. - Legion's products are all third-party tested. - The formula also uses no artificial fillers or dyes. # Benefits - Muscle growth - Trustworthy ingredients - Safe and effective formula # Features - Transparent labels - Research that supports the efficacy of their products' ingredients - Third-party tested - No artificial fillers or dyes # Call to action None used. # Social proof - "Unlike some other supplement brands, Legion offers pretty transparent labels with research that supports the efficacy of their products' ingredients. Our team also loves that Legion's products are all third-party tested, including these gummies. The formula also uses no artificial fillers or dyes." # Point of view - Brand: The brand is communicating the product's benefits and features through the headline and product images. - External source: The quote highlights the brand's commitment to quality and transparency, building trust and credibility. # Storyline - The ad starts by declaring "#1 Creatine for Muscle Growth", immediately establishing the product's primary benefit and positioning it as a top choice. This is told from the brand's perspective to grab the viewer's attention and highlight the product's effectiveness. - The ad then quotes, "Unlike some other supplement brands, Legion offers pretty transparent labels with research that supports the efficacy of their products' ingredients. Our team also loves that Legion's products are all third-party tested, including these gummies. The formula also uses no artificial fillers or dyes." This is told from an external source, likely a review or endorsement, to build trust and credibility by highlighting the brand's commitment to quality and transparency. - The ad showcases product images of Legion Creatine with fruit pairings, visually reinforcing the product's association with health and fitness. This is told from the brand's perspective to provide a visual representation of the product and its potential use cases.

# Ad summary This ad promotes Legion's Protein Crispy Rice Treat, highlighting its upcoming launch date and nutritional benefits. # Brand positioning Legion is presented as a health-conscious brand focused on providing nutritious snacks. The brand emphasizes natural ingredients, no added sugars, and added prebiotic fiber, positioning itself as a better-for-you option in the snack market. The brand aligns with a healthy lifestyle, appealing to consumers who are mindful of their diet and seek convenient, guilt-free treats. Legion pushes against the norm of sugar-laden snacks, offering a functional and health-oriented alternative. # Product The product is Legion's Protein Crispy Rice Treat in the original flavor. It is packaged in a box with a light blue top and a black bottom. The packaging highlights that the treat contains natural ingredients, no added sugars, and 4 grams of prebiotic fiber. Each bar contains 15 grams of protein. The ad emphasizes the upcoming launch date, creating anticipation for when the product will be available for purchase. The product is presented as a healthy and convenient snack option. # Visual style The ad has a casual, user-generated content (UGC) style, resembling an Instagram Story post. The image is shot indoors with natural lighting, giving it an authentic and unfiltered feel. The typography is simple and straightforward, with text overlaid on the image. The overall aesthetic is clean and approachable, designed to be easily scannable in a social media feed. # Hooks Headline: OMG omgomgomg!!!!!!!!!! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Healthy snack option with natural ingredients and no added sugars - Convenient and delicious protein source with 15g per bar - Added prebiotic fiber for gut health # Benefits - Natural ingredients - No added sugars - 4 grams prebiotic fiber - 15g protein per bar # Features - Protein Crispy Rice Treat - Original flavor - Natural ingredients - No added sugars - 4 grams prebiotic fiber - 15 grams of protein per bar # Call to action None used. # Point of view - Customer: The top caption expresses excitement and anticipation for the product launch, suggesting a customer's enthusiasm. # Storyline - The ad begins with an expression of excitement and anticipation for the product. This is intended to capture the viewer's attention and create a sense of buzz around the product launch, told from the perspective of a customer or influencer who is eager to try the new treat. - The ad then transitions to showcasing the product itself, highlighting its key features and benefits. This is intended to inform the viewer about the product's unique selling points and persuade them to consider purchasing it, told from the perspective of the brand. - The ad concludes with the launch date announcement, creating a sense of urgency and encouraging viewers to mark their calendars. This is intended to drive initial sales and generate excitement for the product's availability, told from the perspective of the brand.

# Ad summary This ad promotes Legion's Protein Crispy Rice Treat as a post-show treat. The ad features a stack of the product packaging on a stovetop and emphasizes the product's launch date. # Brand positioning Legion is presented as a brand focused on providing protein-rich snacks. The brand emphasizes the use of natural ingredients and the absence of added sugars, positioning itself as a healthier alternative to traditional treats. The brand aligns with a health-conscious lifestyle, promoting functional benefits like protein content and prebiotic fiber. Legion aims to occupy the space of a nutritious and guilt-free indulgence, appealing to consumers who want to maintain a balanced diet without sacrificing enjoyment. # Product The product is Legion's Protein Crispy Rice Treat, an original flavor protein bar. It is marketed as a healthier alternative to traditional rice crispy treats, containing 15 grams of protein per bar. The product is made with natural ingredients, has no added sugars, and contains 4 grams of prebiotic fiber. The packaging highlights these features, emphasizing the nutritional benefits and appealing to health-conscious consumers. The product is presented as a convenient and guilt-free snack, suitable for post-show consumption or any time a protein boost is desired. # Visual style The ad features a UGC-style image with a casual, unfiltered look. The product is placed on a stovetop, suggesting a real-life setting. The lighting is natural, and the image has a slightly grainy texture. Text overlays are used to highlight key features and benefits. The overall style is simple and straightforward, aiming to convey authenticity and approachability. # Hooks Headline: NEW PROTEIN RICE KRISPY TREAT # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting a convenient and tasty snack that aligns with a healthy lifestyle. The desire for a guilt-free treat is signaled by the emphasis on natural ingredients and no added sugars. # Value propositions - Protein Crispy Rice Treat: Provides a protein-rich snack option. - Natural Ingredients & No Added Sugars: Offers a healthier alternative to traditional treats. - 4 Grams Prebiotic Fiber: Supports digestive health. # Benefits - JUST IN TIME FOR MY POST SHOW TREAT # Features - PROTEIN CRISPY RICE TREAT - ORIGINAL - NATURAL INGREDIENTS - NO ADDED SUGARS - 4 GRAMS PREBIOTIC FIBER - 15 PROTEIN PER BAR # Call to action None used. # Point of view - Customer: The text "IM SOOO EXCITED" at the bottom right of the image conveys the customer's enthusiasm for the product. - Customer: The text "JUST IN TIME FOR MY POST SHOW TREAT" at the top of the image conveys the customer's excitement for the product. - Customer: The text "Launching June 16th (aka my bday)" at the top of the image conveys the customer's excitement for the product. # Storyline - The ad begins by announcing a "NEW PROTEIN RICE KRISPY TREAT", immediately capturing attention and introducing the product. This is told from the brand's perspective, aiming to generate initial interest and awareness of the new offering. - The ad continues with "JUST IN TIME FOR MY POST SHOW TREAT", indicating a specific use case and creating a sense of personal relevance. This is told from the customer's perspective, highlighting the product's suitability for a particular occasion and implying convenience. - The ad includes "Launching June 16th (aka my bday)", adding a personal touch and creating anticipation for the product's availability. This is told from the customer's perspective, building excitement and encouraging viewers to mark their calendars. - The ad concludes with "IM SOOO EXCITED", expressing enthusiasm and reinforcing the positive sentiment associated with the product. This is told from the customer's perspective, further emphasizing the product's appeal and creating a sense of shared excitement.

# Ad summary This ad showcases Legion's Protein Crispy Rice Treat as a healthy and delicious snack option. The video highlights the product's key features, such as its high protein content, low sugar, and suitability for various dietary needs, while also emphasizing its nostalgic taste. # Brand positioning Legion is presented as a health-conscious brand that offers nutritious alternatives to classic snacks. The brand emphasizes natural ingredients, high protein content, and low sugar levels, positioning itself as a provider of guilt-free treats. Legion aligns with a healthy lifestyle, promoting functional benefits without sacrificing taste. The brand pushes against the norm of unhealthy, sugar-laden snacks by offering a protein-packed, diabetic and keto-friendly option. # Product Legion's Protein Crispy Rice Treat is a protein-enhanced version of the classic rice crispy treat. Each bar contains 15g of protein and 4g of total sugars, made with natural ingredients and no artificial sweeteners. The treat is designed to be diabetic and keto-friendly, addressing the need for healthy snack options that cater to specific dietary requirements. The product aims to provide a nostalgic taste experience while offering a nutritious alternative to traditional, sugary snacks. # Visual style The ad has a clean, bright, and simple aesthetic, resembling UGC content. The editing is straightforward with static shots and clear text overlays. The production quality is polished, giving it a professional yet accessible feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: [Music playing] Text overlay: POV: you found protein rice treat Visual: 00:00–00:03: A close-up shot shows a stack of Legion Protein Crispy Rice Treat products on a white countertop. The products include a light blue box and individually wrapped bars with a black and light blue design. The camera is stationary, providing a clear view of the products. Text overlay reads: "POV: you found protein rice treat". # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting to enjoy a sweet treat without compromising health or dietary restrictions. The text overlays highlight features like "Diabetic friendly" and "Keto friendly," signaling that this product offers a solution for those who struggle to find suitable snack options. # Value propositions - 15g of protein: Provides a high protein content, appealing to those looking to increase their protein intake. - 4g total sugars: Offers a low sugar option, suitable for those monitoring their sugar consumption. - Diabetic friendly & Keto friendly: Caters to specific dietary needs, making it accessible to a wider audience. - No artificial sweeteners: Appeals to those seeking natural ingredients and avoiding artificial additives. # Benefits - Diabetic friendly - Keto friendly - Tastes just like your childhood # Features - 15g of protein - 4g total sugars - No artificial sweeteners # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02: The video opens with a shot of Legion Protein Crispy Rice Treat products, including a box and individually wrapped bars. This sets the stage by introducing the product being advertised. - 00:02–00:05 00:02–00:05: A hand unwraps a bar, revealing the rice crispy treat. This shows the product in its packaging and then the actual treat, giving the viewer a clear visual of what they are buying. - 00:05–00:17 00:05–00:17: The hand holds the treat, and text overlays highlight key features such as "15g of protein," "4g total sugars," "Diabetic friendly," "Keto friendly," and "No artificial sweeteners." This provides essential information about the product's nutritional benefits and suitability for various diets. - 00:17–00:19 00:17–00:19: The text overlay states, "Tastes just like your childhood." This appeals to nostalgia, suggesting the treat offers a familiar and comforting taste experience. - 00:19–00:23 00:19–00:23: The video ends with a close-up of the product packaging, reinforcing the brand and product name. This serves as a final reminder of what is being advertised.

# Ad summary The ad demonstrates how to make protein ice cream using Legion protein powder and the Ninja CREAMi machine. It shows the process of mixing the protein powder with other ingredients, freezing the mixture overnight, and then using the Ninja CREAMi to churn it into ice cream. The ad emphasizes the ease of making a tasty and healthy treat. # Brand positioning Legion is presented as a brand focused on providing high-quality whey protein powder for health-conscious individuals. The brand aligns with a lifestyle that values both fitness and enjoyment of food, suggesting that healthy eating doesn't have to be restrictive. The brand positions itself as a solution for those who want to indulge in treats like ice cream while still meeting their nutritional goals. The brand positioning is both functional (providing protein) and emotional (allowing for guilt-free indulgence). # Product The featured product is Legion Whey+ whey protein powder, specifically the Chocolate Peanut Butter flavor. It is a protein supplement designed to help users meet their protein intake goals while enjoying a tasty treat. The ad shows the protein powder being used to make homemade ice cream using the Ninja CREAMi machine. The product is for individuals who are health-conscious and want to enjoy ice cream without compromising their nutritional goals. The ad addresses the purchase barrier of healthy eating being boring by showcasing a delicious and easy-to-make protein ice cream recipe. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the product and the process of making protein ice cream. The editing style is straightforward with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:03: [Upbeat, enthusiastic] How to Hit Your New Years Goals And Eat Ice Cream Every Day Text overlay: 00:00–00:03: How to Hit / 00:00–00:03: Your New Years Goals / 00:00–00:03: And Eat / 00:00–00:03: Ice Cream / 00:00–00:03: Every Day Visual: 00:00–00:03: A close-up shot shows a container of protein ice cream, a Ninja CREAMi machine, and a bag of Legion Whey+ protein powder on a black countertop against a white brick wall. The camera is stationary. The lighting is bright and even. The text overlay reads, "How to Hit Your New Years Goals And Eat Ice Cream Every Day." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of healthy eating being boring or restrictive, particularly when it comes to enjoying treats like ice cream. "How to Hit Your New Years Goals And Eat Ice Cream Every Day" # Value propositions - Enjoying ice cream without compromising health goals - Easy and convenient way to increase protein intake - Tasty and satisfying way to stay on track with fitness goals # Benefits - Enjoy ice cream while meeting nutritional goals - Easy to make - Tasty and healthy treat # Features - Legion Whey+ whey protein powder - Chocolate Peanut Butter flavor # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating how to make protein ice cream. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up of a container of protein ice cream next to a Ninja CREAMi machine and a bag of Legion protein powder. The text overlay asks, "How to Hit Your New Years Goals And Eat Ice Cream Every Day." This sets the stage for the ad's promise of enjoying treats while staying healthy. - 00:03–00:07 00:03–00:07: A woman stands behind a wooden counter with multiple bags of Legion protein powder lined up on the cabinets behind her. She holds a bag of Legion Whey+ protein powder and smiles, then opens a clear container filled with ice. - 00:07–00:16 00:07–00:16: The woman pours a liquid into the container with ice, then adds a scoop of Legion Whey+ protein powder. She uses a small electric mixer to blend the ingredients together. This demonstrates the ease of preparing the protein ice cream mixture. - 00:16–00:22 00:16–00:22: The woman puts a lid on the container and shakes it, then holds it up with a smile. Text overlay reads, "Freeze Overnight." This highlights the simple preparation process. - 00:22–00:33 00:22–00:33: The woman places the frozen mixture into the Ninja CREAMi machine and operates it. The machine churns the mixture into ice cream. This shows the final step of making the protein ice cream. - 00:33–00:45 00:33–00:45: The woman holds up the finished protein ice cream and takes a bite, smiling. Text overlay reads, "PURE JOY! Make 2026 Tasty and Healthy." This reinforces the ad's message of enjoying a healthy and delicious treat.

# Ad summary This ad showcases three delicious ways to incorporate Legion protein powder into your diet to help you achieve your fitness goals. The ad features a woman in workout clothes holding the protein powder, followed by quick shots of protein pancakes, smoothies, and a yogurt mix, all made with Legion protein powder. # Brand positioning Legion is presented as a brand that supports fitness goals through its protein powder. The brand is positioned as a supplement that helps users achieve a specific body type, implied through the ad's focus on building glutes. The brand aligns with a lifestyle of health and fitness, emphasizing the functional benefit of muscle growth. The brand is presented in a straightforward manner, focusing on the product's utility in achieving fitness results. # Product The product featured is Legion protein powder, specifically designed to help users achieve larger glutes. The ad showcases three ways to incorporate the protein powder into your diet: pancakes, smoothies, and a protein yogurt mix. The protein powder is presented as a versatile ingredient that can be used in various recipes to support muscle growth. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product and recipes in an appealing way. The editing style is quick cuts, transitioning between the woman and the different food preparations. The production quality is polished, with clear shots and good lighting. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:03 Female 1: [Speaking Spanish] 3 formas ricas de tomar proteína que me ayudan a lograr glúteos grandes Text overlay: 00:00–00:03 3 formas ricas de tomar proteína / 00:00–00:03 que me ayudan a lograr glúteos grandes 🍑 Visual: 00:00–00:03: A woman in a pink workout outfit stands in a living room with hardwood floors and white walls. She is holding a black bag of Legion protein powder with a Dalmatian on the packaging. She turns to show off her glutes and smiles at the camera. The camera is stationary and at eye level. The lighting is natural. Text overlay in Spanish. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that achieving larger glutes can be challenging, and the pain point is the difficulty in finding enjoyable and effective ways to consume enough protein to support muscle growth. The ad addresses this by showcasing three delicious and easy ways to incorporate protein powder into your diet: pancakes, smoothies, and a yogurt mix. # Value propositions - Delicious ways to consume protein: Connects the feature of protein powder with the benefit of enjoyable consumption. - Helps achieve larger glutes: Connects the product with a specific aesthetic goal. # Benefits - Helps achieve larger glutes - Provides delicious ways to consume protein # Features - Protein powder - Versatile ingredient for pancakes, smoothies, and yogurt mix # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer sharing her favorite ways to use the product. # Storyline - 00:00–00:02 A woman in workout clothes holds a bag of Legion protein powder and turns to show off her glutes. The message is to introduce the product and its intended benefit of achieving larger glutes. The perspective is from the woman, showcasing her physique as a result of using the product. The tone is confident and aspirational. - 00:02–00:05 A plate of pancakes topped with strawberries and syrup is shown. The text overlay "1. Pancakes" indicates the first way to use the protein powder. The message is to show a delicious and easy way to incorporate the protein powder into your diet. The perspective is from the viewer, seeing the finished product. The tone is appetizing and inviting. - 00:05–00:09 A smoothie is poured into a glass. The text overlay "2. Smoothies" with banana and strawberry emojis indicates the second way to use the protein powder. The message is to show another quick and convenient way to consume the protein. The perspective is from the viewer, seeing the smoothie being prepared. The tone is refreshing and healthy. - 00:09–00:12 A bowl of yogurt with granola, strawberries, and cereal is shown. The text overlay "3. Protein yogurt mix" indicates the third way to use the protein powder. The message is to show a customizable and nutritious option for incorporating the protein. The perspective is from the viewer, seeing the ingredients being mixed. The tone is wholesome and satisfying.

# Ad summary This ad features a woman in her kitchen showing how to make a quick and easy breakfast using Legion protein powder. She mixes the protein powder with yogurt, blueberries, and chia seeds, and explains that this breakfast has over 20 grams of protein and can help you start the year strong. # Brand positioning Legion Athletics is presented as a brand that offers high-quality protein powder to help people achieve their fitness goals. The brand is positioned as a solution for those who are tired of starving on their new diet or eating something that tastes like cardboard. The brand aligns with a healthy and active lifestyle, promoting the value of quick and easy breakfasts that can help people keep their resolutions on track. The brand pushes against the norm of bland and unappetizing protein powders, offering a delicious oatmeal cream pie flavor. The brand positioning is both functional, providing a high-protein breakfast, and emotional, helping people feel confident and strong as they start the year. # Product The featured product is Legion Whey+ protein powder in the Oatmeal Cream Pie flavor. It is a whey protein isolate designed to be mixed into a quick and easy breakfast. The product is for people who are looking to keep their resolutions on track and start the year strong. The ad explicitly states that this little bowl has over 20 grams of protein. The product is presented as a solution to the problem of dieting and eating something that tastes like cardboard. The ad shows the product being mixed with yogurt, blueberries, and chia seeds to create a delicious and nutritious breakfast. # Visual style The ad has a UGC feel, with a natural lighting and a simple kitchen setting. The editing style is straightforward with static shots and minimal transitions. The production quality is clean but not overly polished, giving it an authentic and relatable feel. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with the visuals closely following the spoken content. # Hooks Spoken: 00:00–00:06 Ok I know you're already either starving on your new diet or you're eating something that tastes like absolute cardboard. Text overlay: 00:00–00:06 ok I know you're already either Starving on your new diet or you're eating something that tastes like absolute cardboard Visual: 00:00–00:06 A woman with dark hair pulled back, wearing a gray sweatshirt with "NORTH CAROLINA" printed on it, stands in a kitchen. She is in the foreground, facing the camera, with a bag of Legion Whey+ protein powder and a bowl of yogurt on the counter in front of her. She is holding a container of yogurt and using a spoon to put it into the bowl. The background includes white subway tile, a black range hood, a stove, and various kitchen items on the counter. A "Merry Christmas" sign and a small Christmas tree are visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle of dieting, where people are either starving or eating something that tastes like cardboard. "Ok I know you're already either starving on your new diet or you're eating something that tastes like absolute cardboard." # Value propositions - Quick and easy breakfast that helps you keep your resolutions on track - Delicious way to get over 20 grams of protein and start the year strong # Benefits - Helps you keep your resolutions on track - Helps you start the year strong # Features - Oatmeal Cream Pie protein powder - Over 20 grams of protein per serving # Call to action None used. # Social proof - The entire ad is delivered by a single creator reviewing the product, implying firsthand use. "So let me show you a quick easy breakfast that's actually gonna help you keep your resolutions on track." # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing a recipe and her experience with the product. # Storyline - 00:00–00:06 00:00–00:06 The creator acknowledges that people on new diets are either starving or eating something that tastes like cardboard. - 00:06–00:11 00:06–00:11 The creator introduces a quick and easy breakfast that will help viewers keep their resolutions on track. - 00:11–00:14 00:11–00:14 The creator introduces Legion Whey+ protein powder in the Oatmeal Cream Pie flavor. - 00:15–00:17 00:15–00:17 The creator mixes the protein powder with yogurt. - 00:17–00:20 00:17–00:20 The creator adds blueberries to the mixture. - 00:20–00:30 00:20–00:30 The creator adds chia seeds as a fat source, noting that the amount can be adjusted based on whether the goal is to lose or gain weight. - 00:31–00:39 00:31–00:39 The creator mixes the ingredients together and takes a bite, expressing enjoyment. - 00:40–00:46 00:40–00:46 The creator states that the bowl has over 20 grams of protein and can help viewers start the year strong, then takes another bite.

# Ad summary This ad demonstrates how to make a protein shake using Legion Whey Protein. The ad shows a woman making a protein shake with ice, water, and Legion Whey Protein powder in the salted caramel flavor. She mixes the ingredients with a frother and then stirs with a straw. # Brand positioning Legion is presented as a brand that supports fitness goals, particularly in the context of New Year's resolutions. The brand aligns with a lifestyle focused on health and wellness, offering products that are naturally sweetened and flavored. The brand positions itself as a provider of high-quality whey protein, emphasizing the absence of artificial ingredients. This positioning suggests a focus on functional benefits, appealing to consumers who prioritize clean and effective supplements for their fitness routines. # Product Legion Whey Protein is a whey protein concentrate that comes in a salted caramel flavor. It is naturally sweetened and flavored, containing 20 grams of protein and 7 grams of essential amino acids per serving. The product is presented as a dietary supplement that is free of artificial sweeteners, flavors, and dyes, as well as being soy and gluten-free. The ad highlights the product's role in supporting fitness goals, particularly in the context of sticking to New Year's resolutions. The product is shown being mixed with ice and water to create a protein shake, suggesting it is easy to prepare and consume as part of a daily routine. # Visual style The ad has a clean, well-lit aesthetic with a focus on product visibility. The editing style is simple with static shots and minimal transitions. The production quality appears to be a hybrid of UGC and polished commercial, lending a sense of authenticity while maintaining a professional look. The pacing is consistent, with each shot clearly demonstrating a step in the protein shake preparation process. The cuts are timed to coincide with the actions being performed, creating a smooth audio-visual sync. # Hooks Spoken: 00:00–00:07 The #1 thing helping me survive my New Years Resolution! Text overlay: 00:00–00:15 The #1 thing helping me survive my New Years Resolution! Visual: 00:00–00:03 A close-up shot shows a clear glass with a unique, stacked design being filled with ice cubes. The background features a bag of Legion Whey Protein in salted caramel flavor, along with a framed picture and other decorative items on a granite countertop. The lighting is bright, and the camera is stationary. / 00:03–00:07 Water is poured into the glass over the ice cubes. The background remains the same, with the Legion Whey Protein bag and countertop visible. The camera is stationary, focusing on the action of pouring water. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that sticking to New Year's resolutions, particularly those related to fitness and diet, can be challenging. The phrase "survive my New Years Resolution!" suggests a struggle or difficulty in maintaining these goals. # Value propositions - The product is naturally sweetened and flavored, making it a healthier choice for those avoiding artificial ingredients. - The product contains 20 grams of protein and 7 grams of essential amino acids, supporting muscle recovery and growth. - The product is free of soy and gluten, making it suitable for individuals with dietary restrictions. # Benefits - Helps survive my New Years Resolution! # Features - Naturally sweetened & flavored - 20 grams of protein and 7 grams of essential amino acids - No artificial sweeteners, flavors, dyes, or other junk - No soy or gluten # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating how they use the product. # Storyline - 00:00–00:03 The ad begins by showing a glass being filled with ice cubes. - 00:03–00:07 Water is poured into the glass over the ice. - 00:07–00:09 A scoop of Legion Whey Protein powder is added to the glass. - 00:09–00:12 The protein powder and water are mixed together using a frother. - 00:12–00:14 The drink is stirred with a straw.

# Ad summary This ad promotes Legion Pulse stim-free pre-workout supplement. It features a woman working out in her home gym, with text overlay encouraging viewers to stay fueled and fierce with their New Year's resolutions. The ad highlights the product's benefits, such as increased energy, focus, strength, endurance, and reduced fatigue. # Brand positioning Legion is presented as a brand that supports fitness enthusiasts in achieving their goals. The brand aligns with a lifestyle of dedication, perseverance, and intensity, as suggested by the phrase "stay fueled, stay fierce." Legion positions itself as a provider of high-quality supplements that enhance workout performance. The brand's positioning is functional, focusing on the performance-enhancing benefits of its products. # Product Legion Pulse is a stim-free pre-workout supplement designed to increase energy and focus, improve strength and endurance, and reduce fatigue. It comes in a blue raspberry flavor. The product is for individuals who are committed to their fitness goals and want to enhance their workout performance without the use of stimulants. The ad addresses the purchase barrier of losing motivation by encouraging viewers to stay committed to their New Year's resolutions. # Visual style The ad has a UGC feel, with a simple and straightforward presentation. The editing style is static, with no cuts or transitions. The production quality is basic, resembling a typical social media post. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:03: You wouldn't ghost your gym date, don't ghost your New Years Resolutions, either. / 00:00–00:03: Stay fueled, stay fierce 🔥 Visual: 00:00–00:03: A woman is lying on a weight bench in a home gym, performing a bench press with a barbell. She is wearing a brown sports bra and brown leggings. The gym has a weight rack and other equipment. In the foreground, a black tub of Legion Pulse stim-free pre-workout supplement is placed on a wooden box. The camera is stationary and focuses on the product while the woman works out in the background. The lighting is bright, and the textures of the gym equipment and supplement tub are visible. Text overlay appears at the top of the screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of losing motivation and abandoning New Year's resolutions. "You wouldn't ghost your gym date, don't ghost your New Years Resolutions, either." # Value propositions - Stay fueled, stay fierce 🔥 # Benefits - Increase energy & focus* - Improve strength & endurance* - Reduce fatigue* # Features - Stim-free - Blue raspberry flavored # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses text overlays to communicate the brand's message and promote its product. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a woman doing a bench press in a home gym, with a tub of Legion Pulse pre-workout supplement in the foreground. The message is to encourage viewers to stay committed to their fitness goals. The perspective is from the brand, using motivational text overlay to inspire viewers. The tone is motivational and encouraging.

# Ad summary A woman shares a quick and easy breakfast recipe using Legion Whey Protein Concentrate to help viewers stay on track with their resolutions. She combines the protein powder with yogurt, apple slices, and chia seeds, emphasizing the taste and high protein content. # Brand positioning Legion is presented as a brand that supports healthy eating habits and fitness goals. The brand is positioned as a solution for those who want to enjoy their diet without sacrificing taste or nutritional value. The ad implies that Legion products help people stick to their resolutions by providing a quick, easy, and delicious way to incorporate protein into their diet. The brand aligns with a lifestyle focused on health, wellness, and achieving fitness goals through enjoyable and sustainable habits. The brand pushes against the norm of bland or unappetizing diet foods, offering a flavorful alternative. # Product Legion Whey Protein Concentrate in Salted Caramel flavor is featured as a key ingredient for a quick and easy breakfast. The product is for individuals looking to maintain their diet and fitness resolutions without sacrificing taste. The ad highlights the product's ability to make healthy eating enjoyable and sustainable. The protein powder is used to add flavor and nutritional value to a simple breakfast of yogurt, apple slices, and chia seeds. The ad addresses the purchase barrier of diet foods tasting bland by showcasing how the protein powder can transform a simple meal into a delicious treat. The ad emphasizes that this little bowl of goodness is 20 grams of protein. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is basic, resembling a typical social media video. The pacing is consistent, with static shots and minimal transitions. The audio and visual elements are synced, with the woman's actions aligning with her spoken words. # Hooks Spoken: Alright, I know you're either already starving on your new diet or eating something that tastes like absolute cardboard. Visual: 00:00–00:06: A woman stands in front of a wooden table with two yogurt cups, an apple, a bag of Legion Whey Protein Concentrate, and a container of chia seeds. She wears a black sweater and a necklace. The background is a white wall with a painting. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle to maintain a new diet, either by starving or eating bland, unappetizing food. "I know you're either already starving on your new diet or eating something that tastes like absolute cardboard." # Value propositions - Quick and easy breakfast to keep your resolutions on track - Healthy fat source that keeps you full - 20 grams of protein in this little bowl of goodness # Benefits - Quick and easy breakfast - Helps keep resolutions on track - Tastes good - Keeps you full - 20 grams of protein # Features - Legion Whey Protein Concentrate in Salted Caramel flavor - Healthy fat source (chia seeds) # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing a personal recipe and experience. # Storyline - 00:00–00:06 The woman addresses the viewer, acknowledging that they are either starving on their new diet or eating something that tastes like cardboard. - 00:06–00:12 She transitions to showing a quick and easy breakfast recipe to help viewers keep their resolutions on track, shifting the tone to helpful and encouraging. - 00:12–00:18 She begins preparing the meal by chopping up an apple, emphasizing that meals like this actually taste good, reinforcing the idea that healthy eating can be enjoyable. - 00:18–00:25 She adds Legion Whey Protein Concentrate to a bowl of yogurt and apple slices, showcasing the product as the best option for adding flavor and protein. - 00:25–00:30 She adds chia seeds as a healthy fat source to keep the viewer full, highlighting the nutritional benefits of the meal. - 00:30–00:40 She expresses excitement to eat the meal, then takes a bite, describing the taste as having caramel apple vibes, reinforcing the deliciousness of the recipe. - 00:40–00:45 She states that the bowl is 20 grams of protein and encourages viewers to start off their year strong, emphasizing the nutritional benefits and motivating viewers to adopt the recipe.

# Ad summary A woman shows Legion Creatine Gummies as the #1 thing helping her survive her New Year's resolutions. She is seen taking the gummies in different locations. # Brand positioning Legion Athletics is presented as a brand that supports fitness goals with its creatine gummies. The brand is positioned as a provider of supplements that are both effective and enjoyable to consume, making it easier for individuals to stick to their fitness resolutions. The brand aligns with a lifestyle focused on health and fitness, offering a convenient and tasty way to incorporate creatine into one's diet. The brand pushes against the norm of traditional supplement forms like powders or pills, offering a gummy alternative. The brand positioning is both functional, providing creatine for muscle growth and recovery, and emotional, making the supplement routine more enjoyable and sustainable. # Product Legion Creatine Gummies are a dietary supplement designed to provide creatine monohydrate in a convenient and palatable gummy form. The product is for individuals looking to support muscle growth, enhance recovery, and improve strength gains, particularly those who prefer not to consume traditional creatine powders or pills. The gummies are naturally sweetened and flavored with a sour blue raspberry taste. They are designed to boost muscle growth and reduce muscle soreness. The gummies contain no artificial sweeteners, flavors, food dyes, or other unnecessary junk. The ad shows the gummies being consumed in various settings, including at home and at the gym, suggesting they can be taken anytime, anywhere. The gummy format addresses the purchase barrier of unpleasant taste or difficulty swallowing pills, making creatine supplementation more accessible and enjoyable. # Visual style The ad has a UGC feel with simple editing and natural lighting. The production quality is casual, aligning with the tone of a user-generated video. The pacing is consistent with static shots and minimal transitions. The audio and visual elements are synced to create a cohesive and engaging experience. # Hooks Text overlay: 00:00–00:15 The #1 thing helping me survive New Year's resolutions Visual: 00:00–00:02 A woman with long blonde hair, wearing a dark green shirt and pink shorts, stands in a kitchen with white countertops and white cabinets in the background. She shakes a black bottle of Legion Creatine Gummies in front of the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty in sticking to New Year's resolutions, particularly fitness-related ones. The ad addresses this by presenting the product as "The #1 thing helping me survive New Year's resolutions." # Value propositions - The #1 thing helping me survive New Year's resolutions: This highlights the product's effectiveness in supporting fitness goals. - Naturally sweetened & flavored: This appeals to health-conscious consumers who want to avoid artificial ingredients. - Gummy format: This offers a convenient and enjoyable way to consume creatine. # Benefits - Helps survive New Year's resolutions - Muscle growth - Reduced muscle soreness - Enhanced recovery - Reduced muscle damage # Features - Naturally sweetened & flavored - Boosts muscle growth and reduces muscle soreness - Enhances recovery and reduces muscle damage - No artificial sweeteners, flavors, food dyes, or other unnecessary junk # Call to action None used. # Social proof - "The #1 thing helping me survive New Year's resolutions" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is shot from the perspective of a customer using and showcasing the product. # Storyline - 00:00–00:02 A woman shakes a bottle of Legion Creatine Gummies. - 00:02–00:03 00:02–00:03 The woman holds the bottle of Legion Creatine Gummies. - 00:03–00:05 00:03–00:05 The camera focuses on the bottle of Legion Creatine Gummies. - 00:05–00:09 00:05–00:09 A hand reaches into the bottle of Legion Creatine Gummies and pulls one out. - 00:09–00:13 00:09–00:13 A hand reaches into the bottle of Legion Creatine Gummies and pulls one out at the gym. - 00:13–00:15 00:13–00:15 The woman is sitting on a bench at the gym and a man asks if he can have one.

# Ad summary This ad promotes Legion protein crispy treats as a way to help people stick to their New Year's resolutions. The ad features a person opening a box of the treats and eating one. # Brand positioning Legion is presented as a brand that supports healthy habits without sacrificing enjoyment. The ad implies that Legion products are a tasty way to stay on track with fitness goals, particularly during challenging times like sticking to New Year's resolutions. The brand positions itself as a provider of guilt-free treats that align with a health-conscious lifestyle, suggesting that customers can indulge without compromising their dietary commitments. The brand seems to ignore the norm of bland or unappetizing health foods, instead offering a product that is both nutritious and enjoyable. # Product The product is Legion Protein Crispy Treat in Vanilla Marshmallow flavor. It is a protein-enriched version of a classic crispy rice treat, designed to provide a healthier alternative to traditional sweets. The treat comes individually wrapped in a blue and black wrapper, with 15 grams of protein per serving. The ad shows the product being taken out of a box, unwrapped, and eaten, highlighting its convenience and portability. The product is for people who want to indulge in a sweet treat while still meeting their protein intake goals. The ad addresses the purchase barrier of healthy snacks not being satisfying by showcasing the treat as a delicious and enjoyable option. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is basic, resembling a typical social media post. The pacing is slow and steady, with static shots and minimal transitions. The focus is on showcasing the product in a straightforward manner. # Hooks Spoken: 00:00–00:03: The number one thing helping me survive my New Year's resolutions. Text overlay: 00:00–00:17: The #1 thing helping me survive my New Years Resolutions Visual: 00:00–00:04: A box of Legion protein crispy treats is placed on a white countertop with a gray speckled pattern. The background features white cabinets with silver knobs and a white wall with a gray speckled pattern. To the right of the box is a woven basket containing bananas. A person with red nail polish on their fingernails is seen opening the box. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the difficulty of sticking to New Year's resolutions, particularly when it comes to diet and healthy eating. The phrase "survive my New Years Resolutions" implies that resolutions are challenging and require support. # Value propositions - The #1 thing helping me survive my New Years Resolutions # Benefits - Helps me survive my New Years Resolutions # Features - 15g Protein # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer showing and consuming the product. # Storyline - 00:00–00:04 A box of Legion protein crispy treats is placed on a kitchen counter. - 00:04–00:09 The box is opened to reveal individually wrapped protein crispy treats inside. - 00:09–00:14 One of the treats is taken out of the box and unwrapped. - 00:14–00:17 The treat is brought close to the camera and then eaten.

# Ad summary This ad promotes Legion Creatine Gummies as an alternative to dry scooping creatine powder. The ad features a woman pouring the gummies out of the bottle and encouraging viewers to order now. # Brand positioning Legion is presented as a modern supplement brand that prioritizes convenience and taste without sacrificing effectiveness. The brand is positioned as forward-thinking, suggesting that traditional methods of consuming creatine, like dry scooping, are outdated. By offering creatine in gummy form, Legion aims to make supplementation more accessible and enjoyable, appealing to consumers who value ease of use and a pleasant experience. The brand aligns with a lifestyle that seeks to optimize health and fitness without unnecessary hassle, pushing against the norms of traditional supplement consumption that often involve powders and mixing. # Product Legion Creatine Gummies are a creatine monohydrate supplement in gummy form, designed as an alternative to traditional creatine powders. The product is for individuals looking for a convenient and enjoyable way to supplement with creatine. The gummies come in sour watermelon and sour green apple flavors. The product label states that it boosts muscle growth and strength gains, enhances recovery, and reduces muscle soreness. It also claims to contain no artificial sweeteners, flavors, or other unnecessary junk. The ad highlights the convenience of the gummy form as a USP, contrasting it with the less appealing method of dry scooping creatine powder. # Visual style The ad has a clean and polished aesthetic, with bright lighting and clear product shots. The editing is simple and straightforward, with static shots and minimal transitions. The production quality is high, giving the ad a professional feel. The pacing is moderate, with cuts timed to the voiceover lines. # Hooks Spoken: Leave the dry scooping in 2025. Text overlay: Leave the dry scooping in 2025. Visual: 00:00–00:01: The shot is a close-up of three bottles of Legion Creatine Gummies lined up on a reflective surface. The bottles are black with labels indicating the brand and product name. The background is a blurred vertical wood pattern. The lighting is bright and even, highlighting the product details. / 00:01–00:02: A woman's hands with manicured nails pick up a bottle of Legion Creatine Gummies. The camera focuses on the bottle and her hands as she moves it. The background remains the same. # Funnel stage Consideration # Pain points The ad addresses the pain point of traditional creatine consumption methods, such as dry scooping, which can be unpleasant or inconvenient. The ad suggests that dry scooping is an outdated practice: "Leave the dry scooping in 2025." # Value propositions - Convenient and enjoyable way to supplement with creatine - Alternative to traditional creatine powders - Easy to consume on the go # Benefits - Boosts muscle growth and strength gains - Enhances recovery and reduces muscle soreness # Features - Creatine monohydrate supplement in gummy form - Sour watermelon and sour green apple flavors - No artificial sweeteners, flavors, or other unnecessary junk # Call to action Order now # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who is demonstrating and endorsing the product. # Storyline - 00:00–00:01 The ad opens with a close-up of three bottles of Legion Creatine Gummies, setting the stage for the product being advertised. - 00:01–00:02 A woman's hands pick up a bottle of the gummies, and she states, "Leave the dry scooping in 2025," positioning the gummies as a modern alternative to traditional creatine powder consumption. The message is from the brand's perspective, delivered through a customer, and aims to convey that the product is a forward-thinking solution. - 00:02–00:05 The woman pours the gummies out of the bottle, visually demonstrating the product and its ease of use. She then says, "Get yourself some Creatine gummies from Legion to start the year right," encouraging viewers to purchase the product for a fresh start. This is from the brand's perspective, delivered through a customer, and aims to create a sense of excitement and motivation. - 00:05–00:07 The woman holds up a bottle of the gummies, showcasing the product packaging and branding. She then states, "Order now," providing a direct call to action for viewers to make a purchase. This is from the brand's perspective, delivered through a customer, and aims to drive immediate sales.

# Ad summary This ad promotes Legion Pulse pre-workout supplement. It uses a gym setting and text overlays to encourage viewers to stay committed to their fitness goals, framing the supplement as a tool to help maintain energy and focus. # Brand positioning Legion is presented as a brand focused on supporting fitness enthusiasts in achieving their goals, particularly in the context of New Year's resolutions. The brand aligns with a lifestyle of dedication and intensity, as suggested by the phrase "Stay fueled, stay fierce." Legion positions itself as a motivator and enabler for those committed to maintaining their gym routines and fitness objectives. The brand's positioning is both functional, providing a pre-workout supplement, and emotional, encouraging a sense of determination and empowerment. # Product Legion Pulse is a pre-workout supplement designed to provide energy and focus for gym-goers. The product is presented as a tool to help individuals stay committed to their fitness goals, particularly New Year's resolutions. The ad addresses the purchase barrier of losing motivation by framing the supplement as a means to "Stay fueled, stay fierce." The product is for anyone who wants to maintain their energy and intensity during workouts, helping them avoid "ghosting" their gym dates or abandoning their fitness plans. # Visual style The ad has a clean, straightforward aesthetic with a focus on the product and its message. The editing style is static, with a single shot throughout the ad. The production quality appears polished, with clear visuals and professional text overlays. The pacing is slow and deliberate, allowing viewers to focus on the message and product. # Hooks Text overlay: 00:00–00:03: You wouldn't ghost your gym date, / 00:00–00:03: don't ghost your New Years / 00:00–00:03: Resolutions, either. / 00:00–00:03: Stay fueled, stay fierce. 🔥 Visual: 00:00–00:03: A black Legion Pulse pre-workout supplement container sits centered on a green turf gym floor. In the blurred background, a person wearing a dark green hoodie and black pants is doing box jumps on a black plyometric box. The gym has yellow walls and a red punching bag is visible in the background. The camera is stationary and at eye level. Text overlays appear at the bottom of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of losing motivation and abandoning fitness goals, particularly New Year's resolutions. "You wouldn't ghost your gym date, don't ghost your New Years Resolutions, either." # Value propositions - The product helps you stay committed to your fitness goals. # Benefits - Stay fueled - Stay fierce # Features - Pre-workout supplement # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, using text overlays to communicate its message and promote its product. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a static shot of a Legion Pulse pre-workout supplement container on a green gym floor. A person is seen in the background doing box jumps. The text overlay encourages viewers to stay committed to their fitness goals, setting the tone for motivation and perseverance.