How Obvi Health Advertises on Meta

# Ad summary This image ad promotes Obvi Collagenic Burn Elite, highlighting its ability to help users lose weight in 90 days. The ad features the product alongside key ingredients and emphasizes its clinically proven benefits. # Brand positioning Obvi is presented as a health and wellness brand focused on providing collagen-based supplements to support weight loss. The brand positions itself as a provider of clinically proven solutions, emphasizing scientific backing and tangible results. The brand aims to occupy a space in the consumer's mind as a reliable and effective option for those seeking to manage their weight through collagen supplementation. The brand aligns with a lifestyle of health-consciousness and proactive self-improvement, pushing against the norms of quick-fix solutions by highlighting the importance of a 90-day commitment. The brand positioning is both functional, focusing on performance and clinical validation, and emotional, appealing to the desire for a healthier and more confident self. # Product The product being advertised is Obvi Collagenic Burn Elite, a collagen supplement designed to aid in weight loss. It is formulated with 5 types of collagen, GreenSelect Phytosome, and MCT. The product is presented as a clinically proven solution to boost metabolism. The ad addresses the purchase barrier of skepticism by highlighting the clinical evidence supporting its effectiveness. The product is packaged in a white jar with a black label and pink accents. The ad aims to convince viewers that this product is worth trying by emphasizing its unique blend of ingredients and its clinically proven ability to support weight loss. # Visual style The ad features a clean and modern visual style with a focus on product presentation and ingredient highlights. The production quality is highly polished, with studio-shot lighting and a clean background. The visual motifs include a grid layout for the ingredients and a stacked arrangement for the product jars. The image treatment includes background removal and color grading to enhance the product's visual appeal. The typography is large and bold for the headline, ensuring high scannability in the feed. # Hooks Headline: LOSE 30 POUNDS IN 90 DAYS | PERIOD # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of struggling to lose weight and the desire for a reliable and effective solution. The ad promises a tangible result: "LOSE 30 POUNDS IN 90 DAYS | PERIOD." # Value propositions - Achieve significant weight loss with a blend of collagen and other key ingredients - Clinically proven to boost metabolism # Benefits - Lose 30 pounds in 90 days # Features - Caffeine - GreenSelect Phytosome - MCT Oils - 5 Types of Collagen # Call to action None used. # Point of view - Brand: The brand's point of view is present throughout the ad, as it promotes the product and its benefits. The brand is communicating its value proposition and product features. # Storyline - The ad opens with a bold claim: "LOSE 30 POUNDS IN 90 DAYS | PERIOD." This statement is intended to immediately grab the viewer's attention and set the expectation of significant weight loss within a defined timeframe. The brand is making a direct promise of results. - The ad then showcases key ingredients, including Caffeine, GreenSelect Phytosome, MCT Oils, and 5 Types of Collagen. This is intended to build credibility by highlighting the science-backed components of the product. The brand is providing transparency about what the product contains. - The ad features three jars of Obvi Collagenic Burn Elite, emphasizing the product itself. This is intended to reinforce the brand and product identity, making it visually memorable. The brand is showcasing its product as the solution.

# Ad summary A woman shows off the weight loss supplement she uses to lose weight without feeling hungry and without using expensive options like Ozempic. # Brand positioning The brand, Oval Collegenix, is presented as a solution for weight loss that is both effective and accessible. The ad positions the brand as an alternative to expensive weight loss options like Ozempic, suggesting it is a more affordable and convenient choice for consumers looking to lose weight without feeling hungry. The brand aligns with values of health, wellness, and affordability, aiming to occupy a space in the consumer's mind as a practical and budget-friendly option for weight management. # Product The product is Oval Collegenix Burn, a weight loss supplement. It is presented as a way to lose 30 pounds without feeling hungry and without resorting to expensive options like Ozempic. The product is shown as a powder in a black container with a pink lid and pink strawberry designs. The ad implies that the product is easy to incorporate into one's daily routine, as the woman is shown eating a meal while having the product nearby. The ad addresses the purchase barriers of cost and hunger, positioning the product as an affordable and satisfying solution for weight loss. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is low-end, which supports the intended tone of authenticity and relatability. The pacing is slow and consistent, with a focus on showcasing the woman's routine. # Hooks Spoken: 00:00–00:05: POV: you lost 30 pounds without feeling hungry, skipping expensive options like Ozempic. Text overlay: 00:00–00:05: POV: you lost 30 pounds without feeling hungry, skipping expensive options like Ozempic. Visual: 00:00–00:05: A woman with blonde hair and a black tank top is sitting at a table with a plate of food. The plate contains a piece of toast with toppings and a yellow ball. She is holding a black container with a pink lid and pink strawberry designs. The container is labeled Oval Collegenix Burn. The background is a room with a door and a window. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of feeling hungry while trying to lose weight, as well as the high cost of weight loss solutions like Ozempic. "POV: you lost 30 pounds without feeling hungry, skipping expensive options like Ozempic." # Value propositions - Lose weight without feeling hungry - Affordable alternative to expensive weight loss options # Benefits - Lost 30 pounds - Without feeling hungry - Skipping expensive options like Ozempic # Features - Weight loss supplement # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer, showing their daily routine and interaction with the product. # Storyline - 00:00–00:05 The ad begins with a woman holding up a container of Oval Collegenix Burn next to a plate of food. - 00:05–00:12 She eats a piece of food, chews, and then takes a drink of water.

# Ad summary This ad features a testimonial from a customer who has lost weight since starting their journey in March. They share their starting weight, current weight, and original goal weight, using the hashtag #OBVIISTHETRUTH! # Brand positioning The brand is presented as a facilitator of weight loss journeys, focusing on tangible results and personal transformation. The hashtag #OBVIISTHETRUTH implies a commitment to transparency and genuine outcomes, suggesting the brand positions itself against competitors who may overpromise or lack credibility. The brand's positioning is functional, emphasizing the effectiveness of its products or services in achieving weight loss goals. # Product The ad does not explicitly mention a specific product. However, it implies the existence of a product or service that aids in weight loss, as indicated by the customer's weight loss journey that began in March. The product is for individuals seeking to lose weight and achieve their desired body weight. The ad addresses the purchase barrier of skepticism by using a customer testimonial and the hashtag #OBVIISTHETRUTH, suggesting that the results are real and verifiable. # Visual style The ad has a simple, text-based visual style with a black background and white text. This creates a clean and minimalist aesthetic, which may appeal to viewers who value simplicity and authenticity. The lack of visual clutter helps to focus the viewer's attention on the customer's testimonial and the brand's message. # Hooks Headline: I'm excited to say that since I began this journey in March. I was weighing 178lbs. Today I'm currently at 138. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle to lose weight and achieve a desired body weight. The customer's initial weight of 178lbs signals the frustration of being overweight and the desire for a healthier, more ideal physique. # Value propositions - Tangible weight loss results since March - Progress towards goal weight # Benefits - Weight loss - Achieving desired body weight # Features - Weight loss journey - Starting weight: 178lbs - Current weight: 138lbs - Goal weight: 125 to 130lbs # Call to action None used. # Social proof - "I'm excited to say that since I began this journey in March. I was weighing 178lbs. Today I'm currently at 138." # Point of view - Customer: The customer's point of view is present throughout the ad, as they share their personal weight loss journey and results. This is designed to build trust and credibility with the viewer. # Storyline - The ad opens with a customer expressing excitement about their weight loss journey, which began in March. This is included to immediately grab the viewer's attention and create a positive association with the brand. The audience experiences this from the customer's perspective. - The customer shares their starting weight of 178lbs and their current weight of 138lbs. This is included to provide concrete evidence of the product's effectiveness and build trust with the viewer. The audience experiences this from the customer's perspective. - The customer mentions their original goal weight of 125 to 130lbs. This is included to show that the customer is still on their journey and to set realistic expectations for the viewer. The audience experiences this from the customer's perspective. - The ad concludes with the hashtag #OBVIISTHETRUTH, which reinforces the message of transparency and genuine results. This is included to encourage the viewer to learn more about the product and to associate the brand with credibility. The audience experiences this from the brand's perspective.

# Ad summary This image ad promotes Obvi's collagenic burn elite supplement, highlighting its benefits for curbing appetite, burning calories, and losing weight. The ad features a Black Friday special and emphasizes the product's ability to help eliminate stubborn fat. # Brand positioning Obvi is presented as a brand focused on health and wellness, specifically targeting weight management and metabolic enhancement. The brand positions itself as a provider of supplements that are clinically proven to boost metabolism and aid in achieving a slimmer physique. The brand aligns with a lifestyle centered around fitness and body confidence, pushing against the norms of accepting stubborn fat by offering a solution-oriented product. The brand positioning is both functional, with its focus on clinically proven ingredients and metabolic benefits, and emotional, appealing to the desire for weight loss and body confidence. # Product The featured product is Obvi's Collagenic Burn Elite, a dietary supplement designed to curb appetite, burn calories, and promote weight loss. It contains 5 types of collagen, Greenselect, and MCT, and is clinically proven to boost metabolism. The product is presented as a solution for individuals looking to lose weight and eliminate stubborn fat. The supplement comes in a jar with a white lid and a black label with pink accents. The ad addresses the purchase barrier of stubborn fat by presenting the product as a 'FUPA KILLER.' # Visual style The ad has a clean, product-focused visual style with a dark background that makes the product and text stand out. The use of bright pink accents and bold typography creates a sense of energy and excitement. The overall production quality is polished, with clear product shots and well-designed graphic elements. The ad mimics a platform-native style with its bold text and direct messaging, making it scannable and attention-grabbing in a social media feed. # Hooks Headline: FUPA KILLER. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having stubborn fat, specifically targeting 'FUPA' (Fat Upper Pubic Area), which is a common body image concern. # Value propositions - Get up to 40% off - Clinically proven to boost metabolism # Benefits - Curb Appetite - Burn Calories - Lose Weight # Features - 5 Types of Collagen + Greenselect + MCT - Dietary Supplement • 60 Capsules • 30 servings - Clinically Proven to Boost Metabolism # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and promotional offer. # Storyline - The ad opens with the bold statement 'FUPA KILLER,' immediately grabbing attention and setting the tone for a product that targets a specific body concern. This is told from the brand's perspective, aiming to shock and intrigue the viewer. - Next, the ad showcases the Obvi Collagenic Burn Elite product, highlighting its key features such as '5 Types of Collagen + Greenselect + MCT' and 'Clinically Proven to Boost Metabolism.' This is presented from the brand's perspective, educating the viewer about the product's ingredients and benefits. - The ad uses icons and text to emphasize the product's benefits: 'CURB APPETITE,' 'BURN CALORIES,' and 'LOSE WEIGHT.' This is told from the brand's perspective, reinforcing the product's value proposition. - Finally, the ad highlights a 'BLACK FRIDAY SPECIAL,' creating a sense of urgency and encouraging immediate purchase. This is told from the brand's perspective, incentivizing the viewer to take advantage of a limited-time offer.

# Ad summary This ad promotes a weight loss program with a money-back guarantee. It features a sad-looking strawberry wearing a bikini, with text promising weight loss in 90 days. # Brand positioning The brand is presented as a results-oriented solution for weight loss, emphasizing effectiveness and customer satisfaction. The money-back guarantee suggests a high level of confidence in the product's ability to deliver on its promises. The brand aims to occupy a space in the consumer's mind as a reliable and risk-free option for achieving weight loss goals. The brand's positioning is functional, focusing on the tangible outcome of losing weight within a specific timeframe. # Product The product is a weight loss program designed to help users lose 30 pounds in 90 days. The ad highlights a money-back guarantee, addressing the purchase barrier of skepticism or uncertainty about the product's effectiveness. The program is for individuals seeking a structured and guaranteed approach to weight loss. The ad focuses on the promise of a specific and measurable result (30 pounds lost) within a defined timeframe (90 days), making it appealing to those seeking quick and reliable solutions. # Visual style The ad has a cartoonish and playful visual style, using bright colors and a whimsical character to draw attention. The production quality appears to be high, with clean lines and a polished finish. The image treatment includes a gradient background and bold typography, creating a visually appealing and easy-to-read design. The style is disruptive, using humor and a unique character to stand out in the feed. # Hooks Headline: LOSE 30 LBS IN 90 DAYS # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of struggling with weight loss and feeling unhappy with one's body, as visually represented by the sad-looking strawberry wearing a bikini. # Value propositions - Lose 30 LBS IN 90 DAYS OR YOUR MONEY BACK! # Benefits - Lose 30 LBS IN 90 DAYS # Call to action None used. # Social proof - 4,000+ 5 Star Reviews # Point of view - Customer: The 4,000+ 5 Star Reviews are from the customer's point of view because they are reviews from other customers. # Storyline - The ad opens with a sad-looking strawberry wearing a bikini, which is included to visually represent the feeling of being unhappy with one's body. The audience experiences this from the perspective of someone who is struggling with weight issues, conveying a sense of empathy and understanding. - The ad then presents the promise of losing 30 pounds in 90 days, which is included to offer a solution to the problem presented in the first beat. The audience experiences this from the brand's perspective, as they are presenting their product as the answer to the viewer's weight loss struggles. - The ad concludes with a money-back guarantee and positive reviews, which are included to build trust and credibility. The audience experiences this from the perspective of other customers who have had success with the product, reinforcing the idea that the program is effective and risk-free.

# Ad summary This image ad for Obvi Collagenic Burn Elite promotes a limited-time offer of buy 3 get 3 free. It emphasizes the need to act fast due to limited stock and the potential loss of savings if the offer is missed. # Brand positioning Obvi is presented as a brand focused on providing collagen-based supplements, specifically highlighted in this ad with the Collagenic Burn Elite product. The brand positions itself in the health and wellness market, emphasizing functional benefits such as fitness and weight management. The brand uses bright, eye-catching colors in its packaging and promotional materials, suggesting a modern and energetic approach to health supplements. The brand aims to appeal to consumers looking for convenient and effective solutions to support their fitness goals. # Product The product featured is Obvi Collagenic Burn Elite, a collagen supplement designed to support fitness and weight management. It is packaged in a white jar with pink and black accents. The product claims to contain a blend of collagen and ingredients to boost metabolism and support weight loss. The ad highlights a limited-time offer of "Buy 3 Get 3 Free," creating a sense of urgency and incentivizing purchase. The product is targeted towards individuals looking to enhance their fitness routine and achieve weight management goals through a convenient supplement. # Visual style The ad features a vibrant and dynamic visual style with bright colors and bold typography. The production quality appears to be studio-shot, with attention to lighting and composition. The use of dripping paint adds a playful and energetic element, while the overall design is clean and modern. The ad mimics platform-native styles with its use of text overlays and attention-grabbing visuals, aiming to increase scannability and stop power in the feed. # Hooks Headline: ACT FAST LIMITED STOCK, LIMITED-TIME OFFER. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a fear of missing out on a valuable offer and the potential loss of savings if the viewer does not act quickly. # Value propositions - 90 Day Money Back Guarantee - Buy 3 Get 3 FREE! # Benefits - Fitness - Weight management # Features - Collagenic Burn Elite # Call to action GET BURN ELITE BEFORE IT SELLS OUT. # Social proof - 90 DAY MONEY BACK GUARANTEE # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to promote the product and drive sales through urgency and limited-time offers. # Storyline - The ad opens with a sense of urgency, telling the audience to "ACT FAST" due to "LIMITED STOCK, LIMITED-TIME OFFER." This is intended to grab the viewer's attention and create a sense of FOMO, encouraging immediate action from the brand's perspective. - The focus shifts to the product, Obvi Collagenic Burn Elite, highlighting its key features and benefits. This is from the brand's perspective, showcasing the product as a solution to fitness and weight management goals. - The ad emphasizes the limited-time nature of the offer, stating, "Once it's gone, so is the savings. Don't miss out." This reinforces the urgency and encourages the viewer to take advantage of the offer before it expires, from the brand's perspective. - The ad concludes with a direct call to action, urging viewers to "GET BURN ELITE BEFORE IT SELLS OUT." This is a final push from the brand to drive immediate purchase and capitalize on the limited stock and offer.

# Ad summary This ad promotes a capsule alternative to Ozempic, highlighting its strength and offering payment options like Afterpay, PayPal, and Venmo, along with a 90-day money-back guarantee. # Brand positioning This ad promotes an alternative to Ozempic, positioning itself as a convenient and accessible option for those seeking the benefits of the medication in capsule form. The brand emphasizes strength and ease of use, contrasting with the injectable form of Ozempic. By offering payment options like Afterpay, PayPal, and Venmo, the brand aims to make its product more financially accessible. The 90-day money-back guarantee further reduces purchase risk, suggesting a brand that stands behind its product's efficacy and customer satisfaction. # Product The product is presented as a capsule form of Ozempic, offering the same "strength" as the injectable version. The ad highlights the convenience of a capsule, contrasting it with the needle shown in the background. The product is for individuals seeking the benefits of Ozempic but preferring an oral dosage form. The ad addresses potential purchase barriers by offering flexible payment options such as Afterpay, PayPal, and Venmo, allowing customers to "buy now, pay later" with "4 interest free payments." A "90 day money back guarantee" is also offered, reducing risk for first-time buyers. # Visual style The ad has a bright, bold, and modern visual style. The use of vibrant colors, clean typography, and simple layout creates a visually appealing and easy-to-scan design. The product is prominently displayed, and the key benefits are clearly communicated through concise text and visual elements. The overall aesthetic is clean and polished, suggesting a high-quality product. # Hooks Headline: OZEMPIC STRENGTH # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to take Ozempic via injection by offering it in capsule form. # Value propositions - Ozempic strength in a capsule - Convenient capsule form - Flexible payment options - Risk-free purchase # Benefits - Ozempic strength - 4 interest free payments - Buy now, pay later - 90 day money back guarantee # Features - Capsule form # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting the product and its benefits. # Storyline - The ad opens by declaring "OZEMPIC STRENGTH," immediately establishing the product's primary benefit and aligning it with a well-known medication. The brand is telling the audience that its product offers a comparable level of efficacy. - The ad then introduces the key differentiator: "IN A CAPSULE!" This highlights the convenience and ease of use compared to the injectable form of Ozempic. The brand is emphasizing the product's unique selling proposition. - The ad showcases payment options like Afterpay, PayPal, and Venmo, along with a 90-day money-back guarantee. The brand is addressing potential purchase barriers and building trust by offering flexible payment terms and a risk-free trial period.

# Ad summary This ad promotes Obvi collagenic burn products, highlighting their benefits such as weight loss, appetite curbing, and glucose support. It also includes a special offer for first-time orders. # Brand positioning Obvi is presented as a brand focused on health and wellness, specifically targeting weight management and metabolic support. The brand positions itself as a provider of collagen-based supplements designed to aid in weight loss, appetite control, and overall metabolic function. The use of bright, modern packaging and clear, benefit-driven messaging suggests a brand that is accessible and straightforward, aiming to appeal to consumers seeking simple solutions for their health goals. The brand seems to ignore the category norm of complex diet plans, instead offering a supplement-based approach. # Product The ad features three Obvi Collagenic Burn products: Burn, Burn Fast, and Burn PM. Burn is a collagenic supplement with thermogenic properties, designed to support weight loss. Burn Fast is a collagenic supplement designed to enhance and mimic the benefits of fasting. Burn PM is a collagenic supplement with a PM Burn Matrix, designed to support collagen-induced overnight fat burn. All three products contain 5 types of collagen. The products are presented as solutions to maximize weight loss, burn stubborn belly fat, curb appetite, provide glucose support, accelerate the benefits of intermittent fasting, and burn fat while you sleep while promoting restful sleep. The ad addresses the purchase barrier of uncertainty by offering a special offer for the first order. # Visual style The ad has a clean, modern, and vibrant visual style. It features a product-focused layout with bright colors and clear typography. The use of emojis adds a playful and engaging element. The overall production quality appears to be highly polished, with professional product photography and graphic design. The visual style is designed to be eye-catching and easily scannable, making it suitable for in-feed placement. # Hooks Headline: Maximize WEIGHT-LOSS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty in losing weight and burning stubborn belly fat. The phrase "Burn STUBBORN BELLY FAT" directly signals this frustration. # Value propositions - Maximize weight loss with collagenic burn products - Burn stubborn belly fat with collagenic burn products - Curb appetite with collagenic burn products - Support glucose levels with collagenic burn products - Accelerate the benefits of intermittent fasting with collagenic burn products - Burn fat while you sleep and promote restful sleep with collagenic burn products # Benefits - Maximize WEIGHT-LOSS - Burn STUBBORN BELLY FAT - Curb APPETITE - GLUCOSE Support - Accelerate the Benefits of INTERMITTENT FASTING - Burn Fat WHILE YOU SLEEP While Promoting RESTFUL SLEEP # Features - 5 Types of Collagen - Thermogenic - Fasting Activator - PM Burn Matrix # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the products and their benefits to potential customers. # Storyline - The ad begins by showcasing three Obvi Collagenic Burn products stacked on top of each other, immediately introducing the product range. This is from the brand's perspective, aiming to capture attention and establish the product line's presence. - Next, the ad lists several benefits associated with the products, such as maximizing weight loss, burning stubborn belly fat, curbing appetite, and providing glucose support. This is from the brand's perspective, highlighting the key advantages of using their products to address common weight management concerns. - The ad continues by mentioning the acceleration of intermittent fasting benefits and burning fat while you sleep, further detailing the specific advantages of the products. This is from the brand's perspective, elaborating on the unique features and benefits of the Obvi Collagenic Burn line. - Finally, the ad concludes with a special offer for the first order, creating a sense of urgency and incentivizing immediate purchase. This is from the brand's perspective, aiming to convert interest into sales by providing a compelling reason to buy now.

# Ad summary This ad promotes Obvi weight loss supplements, highlighting an average weight loss of 30 lbs in 90 days. It features a woman in a gym setting, along with product images and a money-back guarantee. # Brand positioning Obvi is presented as a brand focused on weight management through supplements. The brand aims to occupy a space in the consumer's mind as a provider of effective weight loss solutions, emphasizing visible results within a defined timeframe. The brand aligns with a lifestyle of active weight management and self-improvement, suggesting a functional approach to achieving weight loss goals. The brand appears to ignore category norms around slow, gradual weight loss, instead focusing on a faster, more noticeable transformation. # Product The ad features three Obvi products: Collagenic Burn, Collagenic Burn Fast, and Collagenic Burn PM. Collagenic Burn is described (on-package label text) as a supplement with "5 Types of Collagen + Biotin + Vitamin C" and "For Women's Hair, Skin, Nails and Joints". Collagenic Burn Fast is described (on-package label text) as a supplement that is "Boosting Activator". Collagenic Burn PM is described (on-package label text) as a supplement that is "PM Burn Matrix". The products are for individuals seeking weight loss support. The ad highlights a USP of achieving an average weight loss of 30 lbs in 90 days. The ad addresses purchase barriers by offering a 90-day money-back guarantee, instilling confidence in the product's effectiveness. # Visual style The ad has a polished, studio-shot production quality. It uses a combination of product shots and a real-life photo to showcase the product and its potential results. The color scheme is primarily pink, green, and purple, which aligns with the brand's color palette. The typography is large and bold, making it easy to read. The ad mimics a platform-native style, with a focus on visual appeal and clear messaging to capture attention in the feed. # Hooks Headline: "ON AVERAGE, PARTICIPANTS LOSE 30 LBS IN 90 DAYS"* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of slow or ineffective weight loss methods. The claim "ON AVERAGE, PARTICIPANTS LOSE 30 LBS IN 90 DAYS" directly counters this frustration by promising a specific, quantifiable result. # Value propositions - Achieve visible weight loss results in a defined timeframe with Obvi supplements - Support hair, skin, nails, and joints with Collagenic Burn # Benefits - Average weight loss of 30 lbs in 90 days # Features - Collagenic Burn: 5 Types of Collagen + Biotin + Vitamin C - Collagenic Burn Fast: Boosting Activator - Collagenic Burn PM: PM Burn Matrix # Call to action BUY NOW PAY LATER # Point of view - Brand: The weight loss timeline, the average weight loss claim, and the product showcase all represent the brand's perspective, highlighting the product's benefits and features. - Customer: The woman taking a selfie in the gym locker room represents the customer's perspective, showing a real-life example of the potential transformation. # Storyline - The ad starts by showing weight loss progress over 90 days, with decreasing weights listed for Day 1, Day 10, Day 30, Day 60, and Day 90. This is included to immediately grab attention and show the potential results of using the product. The audience is experiencing this from the brand's perspective, showcasing the product's effectiveness over time. - Next, the ad presents a claim that "ON AVERAGE, PARTICIPANTS LOSE 30 LBS IN 90 DAYS". This is included to provide a specific, quantifiable benefit of using the product. The audience is experiencing this from the brand's perspective, providing a data-backed claim about the product's performance. - The ad then showcases the Obvi product line, including Collagenic Burn, Collagenic Burn Fast, and Collagenic Burn PM. This is included to introduce the specific products that contribute to the weight loss results. The audience is experiencing this from the brand's perspective, highlighting the products available for purchase. - Finally, the ad features a woman taking a selfie in what appears to be a gym locker room, showing her physique. This is included to visually represent the potential transformation achievable with the product. The audience is experiencing this from the customer's perspective, seeing a real-life example of the product's impact.

# Ad summary This image ad promotes Obvi's collagenic burn products, highlighting their benefits in curbing appetite, burning calories while you sleep, and burning belly fat. It features a discount offer and targets individuals looking to improve their body composition. # Brand positioning Obvi is presented as a modern wellness brand focused on weight management and body composition. The brand emphasizes functional benefits like appetite control, fat burning, and overnight calorie burning, positioning itself as a solution for individuals seeking to improve their physique. The brand uses bright, playful colors and direct language, suggesting a friendly and accessible approach to wellness, contrasting with more clinical or intimidating weight loss brands. The brand appears to ignore category norms around restrictive dieting, instead focusing on supplemental support for a healthy lifestyle. # Product The ad features two Obvi products: Collagenic Burn Fast and Collagenic Burn PM. Both are collagen-based supplements designed to aid in weight management. Collagenic Burn Fast is intended for daytime use, promising to support metabolism and fat burning. Collagenic Burn PM is designed for nighttime use, claiming to induce overnight fat burn and support sleep. Both products come in pink tubs with colorful labels. The ad highlights the products' ability to curb appetite, burn calories while you sleep, and burn belly fat, suggesting they are easy additions to a daily routine for those looking to improve their body composition. # Visual style The ad has a bright, clean, and modern aesthetic. The production quality is high, with studio-style lighting and sharp focus. The visual motifs include color blocks, product stacking, and icon-based callouts. The image treatment involves background blurring and color grading to enhance the vibrancy of the product packaging. The typography is bold and legible, contributing to the ad's scannability in a social media feed. # Hooks Headline: FUPA KILLER. # Funnel stage Consideration # Pain points The ad targets the frustration of having a "FUPA" (fat upper pubic area), which is a common body image concern. # Value propositions - Get up to 40% off # Benefits - Curb Appetite - Burn Calories While You Sleep - Burn Belly Fat # Features - 4 Types of Collagen - Fat Burning Activators - PM Burn Matrix # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's benefits and offering a discount to encourage purchase. # Storyline - The ad opens with the bold statement "FUPA KILLER," immediately grabbing attention and setting a playful, direct tone. This is told from the brand's perspective, aiming to resonate with viewers who are self-conscious about this specific body area. - Next, the ad showcases the Obvi Collagenic Burn products, highlighting their key benefits: curbing appetite, burning calories while you sleep, and burning belly fat. This is presented from the brand's perspective, informing the viewer about the product's capabilities and how it can address their weight management concerns. - The ad includes a "GET UP TO 40% OFF" offer, creating a sense of urgency and incentivizing immediate purchase. This is communicated from the brand's perspective, aiming to convert interest into action by providing a limited-time discount.

# Ad summary This ad promotes Obvi collagenic burn products. The ad highlights the benefits of the products, including weight loss, burning belly fat, curbing appetite, glucose support, accelerating the benefits of intermittent fasting, and burning fat while you sleep. The ad also includes a special offer for the first order. # Brand positioning Obvi is presented as a health and wellness brand focused on providing collagen-based supplements to support weight management and overall health. The brand positions itself as a provider of products that can help customers achieve their weight loss goals, burn stubborn belly fat, curb appetite, support glucose levels, and enhance the benefits of intermittent fasting. The brand also offers a nighttime formula to help burn fat while you sleep and promote restful sleep. Obvi aims to occupy a space in the consumer's mind as a reliable and effective solution for those seeking to improve their health and wellness through collagen supplementation. # Product The ad features three Obvi collagenic burn products: BURN, BURN FAST, and BURN PM. BURN is a collagen supplement with thermogenic properties, designed to support weight loss. BURN FAST is a collagen supplement designed to accelerate the benefits of fasting. BURN PM is a collagen supplement designed to be taken at night to help burn fat while you sleep and promote restful sleep. All three products are packaged in cylindrical containers with labels indicating the product name, key ingredients, and benefits. The ad emphasizes the unique selling points of each product, such as the thermogenic properties of BURN, the fasting activation of BURN FAST, and the overnight fat-burning capabilities of BURN PM. The ad addresses the purchase barrier of skepticism by highlighting the specific benefits and ingredients of each product, aiming to convince viewers that these supplements are worth trying for their weight management and overall health goals. # Visual style The ad has a clean and modern visual style with a focus on product presentation and clear messaging. The production quality is high, with well-lit product shots and crisp text. The visual motifs include a stacked product arrangement, emoji pairings, and a megaphone graphic. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, making it easy to read and scan. The overall style is designed to be eye-catching and informative, with a focus on highlighting the key benefits of the products. # Hooks Headline: Maximize WEIGHT-LOSS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling to lose weight and burn stubborn belly fat. The visual of a pregnant woman emoji next to the text "Burn STUBBORN BELLY FAT" signals the frustration of carrying extra weight, particularly in the abdominal area. # Value propositions - Maximize WEIGHT-LOSS: By using a collagen supplement with thermogenic properties, you can achieve your weight loss goals. - Burn STUBBORN BELLY FAT: Target and eliminate stubborn belly fat with a collagen supplement. - Curb APPETITE: Reduce your appetite with a collagen supplement. - GLUCOSE Support: Support healthy glucose levels with a collagen supplement. - Accelerate the Benefits of INTERMITTENT FASTING: Enhance the benefits of intermittent fasting with a collagen supplement. - Burn Fat WHILE YOU SLEEP While Promoting RESTFUL SLEEP: Burn fat while you sleep and promote restful sleep with a nighttime collagen supplement. # Benefits - Maximize WEIGHT-LOSS - Burn STUBBORN BELLY FAT - Curb APPETITE - GLUCOSE Support - Accelerate the Benefits of INTERMITTENT FASTING - Burn Fat WHILE YOU SLEEP While Promoting RESTFUL SLEEP # Features - 5 Types of Collagen + Thermogenic - 5 Types of Collagen + Fasting Activator - 5 Types of Collagen + PM Burn Matrix # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the products and their benefits to potential customers. # Storyline - The ad begins by showcasing three Obvi collagenic burn products stacked on top of each other. This is intended to introduce the range of products available and establish the brand's presence in the viewer's mind from the brand's perspective. - Next, the ad lists several benefits of the products, each paired with a relevant emoji. This is intended to highlight the key advantages of using Obvi collagenic burn products, such as weight loss, burning belly fat, curbing appetite, glucose support, accelerating the benefits of intermittent fasting, and burning fat while you sleep from the brand's perspective. - Finally, the ad concludes with a special offer for the viewer's first order. This is intended to incentivize immediate purchase and encourage viewers to try the products from the brand's perspective.

# Ad summary This ad promotes Obvi collagenic burn supplements, highlighting their benefits for both daytime and nighttime use. The ad features three different products, each designed for a specific time of day, and emphasizes the collagen and fat-burning properties of the supplements. # Brand positioning Obvi is presented as a health and wellness brand focused on collagen-based supplements designed to support weight management. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for burning fat and improving overall wellness. The brand aligns with a lifestyle of health-consciousness and self-improvement, offering products that fit seamlessly into daily routines. Obvi differentiates itself by offering specialized collagen supplements for different times of the day, catering to specific needs and optimizing results. The brand positioning is both functional, emphasizing the performance and effectiveness of its products, and emotional, promoting a sense of confidence and well-being. # Product The ad features three Obvi Collagenic Burn supplements: Burn, Burn Fast, and Burn PM. Burn is a collagen supplement with thermogenics, designed for daytime use to support fat burning. Burn Fast is a collagen supplement with fat-burning activators, also intended for daytime use to enhance and mimic the benefits of fasting. Burn PM is a collagen supplement with a PM Burn Matrix, designed for nighttime use to support collagen infusion and overnight fat burn. Each supplement contains 5 types of collagen and is available in capsule form. The ad addresses the purchase barrier of convenience by offering specialized supplements for different times of the day, making it easier for consumers to incorporate them into their routines. The products are presented as a comprehensive solution for collagen support and fat burning, catering to individuals looking to optimize their health and wellness efforts. # Visual style The ad features a highly polished, studio-shot aesthetic with a clean and modern design. The visual motifs include a grid layout with product placement and color blocks. The image treatment includes background removal and color grading to create a cohesive and visually appealing presentation. The typography is large and bold, enhancing scannability and stop power in the feed. # Hooks Headline: BURN ALL DAY & ALL NIGHT! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to burn fat effectively throughout the day and night. "BURN ALL DAY & ALL NIGHT!" # Value propositions - Round-the-clock fat-burning benefits with specialized supplements for daytime and nighttime use. - Comprehensive collagen support and fat burning with a variety of products to meet specific needs. - Convenient integration into daily routines with easy-to-use capsule form. # Benefits - Burn all day - Burn all night - Enhance & Mimic the Benefits of Fasting - Collagen Infused Overnight Fat Burner # Features - 5 Types of Collagen + Thermogenics - 5 Types of Collagen + Fasting Activator - Enhance & Mimic the Benefits of Fasting - 5 Types of Collagen + PM Burn Matrix - Collagen Infused Overnight Fat Burner # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, as it promotes its products and highlights their benefits. The brand is telling the audience about the effectiveness and convenience of its collagenic burn supplements. # Storyline - The ad opens with the headline "BURN ALL DAY & ALL NIGHT!", immediately conveying the message that the product offers round-the-clock fat-burning benefits. The brand is telling the audience that their product is effective at all times of the day, setting the stage for the introduction of specialized supplements for daytime and nighttime use. - The ad then showcases three different Obvi Collagenic Burn supplements: Burn, Burn Fast, and Burn PM. Each product is displayed with its unique packaging and key features, highlighting the specialized benefits for different times of the day. The brand is telling the audience about the variety of products available to meet their specific needs, emphasizing the comprehensive nature of their offering. - The ad features hands holding and displaying the capsules, emphasizing the ease of use and integration into daily routines. The brand is showing the audience how simple it is to incorporate the supplements into their lives, addressing the purchase barrier of convenience.

# Ad summary This ad promotes Obvi Collagenic Burn, a collagen supplement that helps burn fat all day and all night. The ad highlights the 90-day buy and try guarantee, as well as the option to pay in four interest-free payments with Afterpay. The ad ends with a special offer while supplies last. # Brand positioning Obvi is presented as a health and wellness brand focused on providing collagen supplements that aid in weight management and overall well-being. The brand aims to occupy a space in the consumer's mind as a provider of effective and convenient solutions for burning fat and improving health. The brand aligns with a lifestyle that values fitness, health, and convenience, offering products that fit seamlessly into daily routines. Obvi pushes against the norm of traditional weight loss supplements by incorporating collagen, promoting additional benefits beyond just fat burning. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, appealing to the desire for a healthier and more confident self. # Product The ad features Obvi Collagenic Burn, a collagen supplement designed to help burn fat. It comes in three versions: Burn, Burn Fast, and Burn PM. Burn contains thermogenics and is intended for all-day use. Burn Fast contains Aminos and helps with fueling activation. Burn PM contains PM Burn Matrix and is designed for overnight use. All three versions contain 3 types of collagen. The product is for individuals looking to manage their weight and improve their overall health. The ad addresses the purchase barrier of uncertainty by offering a 90-day buy and try guarantee, as well as the option to pay in four interest-free payments with Afterpay. The ad emphasizes that the product helps burn fat all day and all night, making it worth trying for those seeking a comprehensive weight management solution. # Visual style The ad has a polished, commercial aesthetic with a clean and vibrant design. The editing style is simple with static shots and smooth transitions. The production quality is high-end, creating a professional and trustworthy feel. The pacing is consistent, with text overlays timed to the music beats. The overall visual style supports the intended tone of promoting a reliable and effective product. # Hooks Text overlay: 00:00–00:06 BURN ALL DAY / 00:00–00:06 & ALL NIGHT! Visual: 00:00–00:06: A static shot of three Obvi Collagenic Burn containers (pink, teal, and purple) lined up against a solid purple background. Above the containers, the text "BURN ALL DAY & ALL NIGHT!" is displayed in a bold, sans-serif font within a dark purple rounded rectangle. Below each container, animated icons appear: a clock for the pink container, a person exercising for the teal container, and a sleeping person for the purple container. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the frustration of struggling to burn fat and manage weight effectively. The ad aims to solve the problem of not being able to burn fat all day and all night. # Value propositions - Burn fat all day and all night with a collagen supplement - Fuel your body with collagen and aminos - Burn fat overnight while you sleep # Benefits - Burn fat all day and all night - Fueling activation - Overnight burn # Features - 3 types of collagen - Thermogenics (in Burn) - Aminos (in Burn Fast) - PM Burn Matrix (in Burn PM) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits with promotional messaging. # Storyline - 00:00–00:06 The ad opens with a static shot of three Obvi Collagenic Burn containers against a purple background, with the text "BURN ALL DAY & ALL NIGHT!" displayed above them. - 00:00–00:06 Animated icons appear below each container, illustrating the benefits of each product: a clock for "BURN ALL DAY," a person exercising for "BURN APPETITE," and a sleeping person for "BURN AT NIGHT." - 00:06–00:08 The ad transitions to highlight the "90 DAY BUY & TRY GUARANTEE!" to build trust and reduce purchase risk. - 00:08–00:12 The ad introduces Afterpay as a payment option, emphasizing "BUY TODAY PAY LATER" and "Get started with 4 INTEREST FREE payments!" to make the product more accessible. - 00:14–00:22 The ad concludes with a "SPECIAL OFFER!" and the phrase "WHILE SUPPLIES LAST!" to create urgency and encourage immediate purchase.

# Ad summary This ad features three Obvi Collagenic Burn products, each designed for a different time of day: All Day, Appetite, and At Night. The ad emphasizes the products' ability to help burn throughout the day and night. # Brand positioning Obvi is presented as a brand focused on collagen-based supplements designed to support various aspects of health and wellness. The brand aims to occupy a space in the consumer's mind as a provider of targeted solutions for different needs, such as boosting metabolism, controlling appetite, and improving sleep quality. The brand aligns with a lifestyle that values optimizing daily routines and achieving specific health goals through specialized supplements. Obvi appears to ignore the norm of offering generic, one-size-fits-all supplements by providing tailored solutions for different times of the day. The brand positioning is both functional, highlighting the specific benefits of each product, and emotional, appealing to the desire for enhanced well-being and confidence. # Product The ad features three Obvi Collagenic Burn products: Burn All Day, Burn Appetite, and Burn At Night. Burn All Day contains 5 Types of Collagen + Thermogenic and is collagen infused for burning. Burn Appetite contains 5 Types of Collagen + Fasting Activator and is intended to intense & mimic the benefits of fasting. Burn At Night contains 5 Types of Collagen + PM Burn Matrix and is collagen infused overnight for burning. Each product is packaged in a cylindrical jar with a pink lid and a label that corresponds to its specific function. The USPs include targeted formulas for different times of the day and collagen infusion for enhanced benefits. The ad addresses the purchase barrier of not having a comprehensive solution for burning throughout the day and night by offering specialized products for each need. # Visual style The ad has a highly polished, studio-shot production quality. It features a clean and modern visual style with a focus on product presentation. The use of bright colors and simple icons creates a visually appealing and easy-to-understand message. The typography is large and bold, making it highly scannable. The ad contrasts with platform-native styles by using a high-design approach, which helps it stand out in the feed. # Hooks Headline: BURN ALL DAY & ALL NIGHT! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not having a comprehensive solution for burning throughout the day and night. This is signaled by the headline "BURN ALL DAY & ALL NIGHT!", which implies that the products offer a complete solution. # Value propositions - Targeted formulas for different times of the day - Collagen infusion for enhanced benefits - Comprehensive solution for burning throughout the day and night # Benefits - Healthy Gut - Burnin' - Intense & Mimic The Benefits of Fasting - Overnight Fat Burner # Features - 5 Types of Collagen + Thermogenic™ - Collagen Infused for Burnin' - 5 Types of Collagen + Fasting Activator™ - Intense & Mimic The Benefits of Fasting - 5 Types of Collagen + PM Burn Matrix™ - Collagen Infused Overnight Fat Burner # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and their benefits. # Storyline - The ad starts by grabbing attention with the headline "BURN ALL DAY & ALL NIGHT!", which is intended to immediately convey the core benefit of the products. The brand is telling the audience that these products offer a comprehensive solution for burning throughout the day and night. - Next, the ad showcases the three Obvi Collagenic Burn products: Burn All Day, Burn Appetite, and Burn At Night. The brand is highlighting the variety of targeted solutions available to address different needs and times of the day. - Finally, the ad uses icons and text to reinforce the specific benefits of each product: Burn All Day, Burn Appetite, and Burn At Night. The brand is emphasizing the convenience and effectiveness of each product in supporting the user's goals throughout the day and night.

# Ad summary This image ad promotes Obvi's collagenic burn supplements, highlighting both daytime and nighttime formulas. It uses a split-screen design to showcase the benefits of each product, emphasizing fat burning, energy, and sleep enhancement. # Brand positioning Obvi is presented as a health and wellness brand focused on optimizing the body's natural processes for fat burning, energy, and sleep. The brand positions itself as a facilitator of a healthy lifestyle, aligning with values of self-improvement and holistic well-being. It offers specialized collagen supplements designed to work in harmony with the body's natural rhythms, providing targeted benefits for both day and night. The brand aims to occupy a space in the consumer's mind as a provider of functional and convenient solutions for achieving weight management and overall wellness goals. # Product The ad features Obvi Collagenic Burn supplements, specifically highlighting two formulations: one for daytime use and one for nighttime use. The daytime formula is designed to provide a caffeine boost to jump-start the day and promote all-day fat burning. The nighttime formula, Burn PM, is designed to promote deep sleep and burn fat overnight. Both products are packaged in pink tubs with the Obvi branding. The ad emphasizes the benefits of these supplements in enhancing and mimicking the benefits of fasting, suggesting they can aid in weight management and overall health. The products are presented as a way to optimize the body's natural processes for fat burning and sleep. # Visual style The ad features a split-screen design with a vibrant color scheme. The top half of the image uses warm tones to represent daytime, while the bottom half uses cool tones to represent nighttime. The product tubs are prominently displayed, and the text is bold and easy to read. The overall style is clean and modern, with a focus on showcasing the product and its benefits. # Hooks Headline: ALL DAY FAT BURNING! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to burn fat and lose weight but struggling with energy levels during the day and sleep quality at night. "PROMOTES DEEP SLEEP & BURN FAT OVERNIGHT" # Value propositions - All day fat burning with a caffeine formula to jump start your day - Deep sleep and overnight fat burning with Collagenic Burn PM - Enhance and mimic the benefits of fasting with these supplements # Benefits - Jump start your day - Promotes deep sleep - Burn fat overnight - Enhance & mimic the benefits of fasting! # Features - Caffeine formula - Collagenic Burn PM - 5 Types of Collagen + PM Rest Matrix # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits of its products and promoting a 24-hour fat-burning solution. # Storyline - The ad opens with a split-screen layout, immediately conveying the concept of day and night. This is intended to capture attention and introduce the idea of a 24-hour fat-burning solution, told from the brand's perspective. - The top half of the image focuses on the daytime product, with the text "ALL DAY FAT BURNING!" and "CAFFEINE FORMULA TO JUMP START YOUR DAY." This highlights the energy-boosting and fat-burning benefits of the daytime supplement, told from the brand's perspective. - The bottom half of the image focuses on the nighttime product, with the text "PROMOTES DEEP SLEEP & BURN FAT OVERNIGHT." This emphasizes the sleep-enhancing and fat-burning benefits of the nighttime supplement, told from the brand's perspective. - The text "ENHANCE & MIMIC THE BENEFITS OF FASTING!" is placed at the bottom right, suggesting that the supplements can help users achieve the benefits of fasting without the need for strict dietary restrictions. This is intended to appeal to those seeking convenient weight management solutions, told from the brand's perspective.

# Ad summary This ad promotes a collagenic supplement stack from Obvi, designed to help users burn fat, control hunger, and sleep better. The ad features three different products, each targeting a specific time of day and benefit, and positions them as a powerful alternative to Ozempic. # Brand positioning Obvi is presented as a health and wellness brand focused on providing collagen-based supplements to support various aspects of health, including fat burning, hunger control, and sleep. The brand positions itself as a provider of targeted solutions for different times of the day, with products designed to work synergistically. Obvi aims to occupy a space in the consumer's mind as a provider of convenient and effective supplements that fit into a daily routine, offering functional benefits with a focus on collagen. The brand's tone is modern and scientific, aligning with a lifestyle of proactive health management. By offering a 'stack' of supplements, Obvi pushes against the norm of single-product solutions, suggesting a more comprehensive approach to wellness. # Product The ad features three Obvi Collagenic Burn supplements, each designed for a specific time of day and benefit. The first product, "BURN," is designed for all-day fat burning. The second product, "BURN FAST," is designed to control hunger and help users feel full. The third product, "BURN PM," is designed for nighttime use to burn fat and promote better sleep. All three products are collagen-based, suggesting they contain collagen as a key ingredient. The products are presented as a "stack," implying they are meant to be used together for optimal results. The ad addresses the purchase barrier of needing multiple products by offering a convenient stack that covers different needs throughout the day. # Visual style The ad features a highly polished, studio-shot aesthetic with vibrant colors and dynamic visual elements. The visual motifs include a focus on product presentation, with a clean and modern design. The image treatment includes background removal, color grading, and lighting effects to enhance the visual appeal. The typography is large and bold, making the text easily scannable. The overall style is designed to be eye-catching and attention-grabbing, aiming to stand out in a crowded feed. # Hooks Headline: POWER OF OZEMPIC IN ONE STACK # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer is struggling with weight management and is looking for an effective solution. The reference to Ozempic suggests the viewer may be seeking a powerful weight loss aid. # Value propositions - The "POWER OF OZEMPIC IN ONE STACK" suggests a comparable alternative to a prescription weight loss drug, implying significant results. - The stack format provides a comprehensive solution for weight management and overall well-being, covering different needs throughout the day. # Benefits - BURN FAT ALL DAY - CONTROL HUNGER & FEEL FULL - BURN FAT AT NIGHT & SLEEP BETTER # Features - 5 Types of Collagen - Thermogenics - Stimulant-Free Fat Burner for Women - Cutting Edge Actives! - Vitamins & Minerals, for Female Energy! - Fat Burn Matrix - Collagen-Based Overnight Support for Women # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the products and their benefits to promote sales and brand awareness. # Storyline - The ad opens by stating "POWER OF OZEMPIC IN ONE STACK," immediately grabbing attention by referencing a popular weight loss drug and positioning the Obvi supplement stack as a comparable alternative. This is told from the brand's perspective, aiming to highlight the potency and effectiveness of their product. - The ad then showcases three Obvi Collagenic Burn products, each with a specific function: "BURN FAT ALL DAY," "CONTROL HUNGER & FEEL FULL," and "BURN FAT AT NIGHT & SLEEP BETTER." This is presented from the brand's perspective, detailing the benefits and use cases of each product in the stack. - The visual arrangement of the products, with corresponding colored powders and capsules above each container, reinforces the idea of a comprehensive solution for weight management and overall well-being. This is shown from the brand's perspective, emphasizing the completeness and synergy of the product stack.

# Ad summary This ad promotes a collagenic burn product that helps people lose weight. The ad shows the average weight loss participants experience over 90 days, as well as a woman who has lost weight. # Brand positioning Obvi is presented as a health and wellness brand focused on weight loss. The brand positions itself as a solution for those looking to lose weight, with a focus on collagenic burn products. The brand offers a money-back guarantee, suggesting confidence in its product's effectiveness. The brand seems to be targeting individuals seeking a reliable and effective weight loss solution. # Product The product being advertised is Obvi Collagenic Burn Elite, a supplement designed to aid in weight loss. The ad highlights that on average, participants lose 30 lbs in 90 days. The product is presented as a collagenic burn supplement, suggesting it contains collagen and aids in burning fat. The ad addresses potential purchase barriers by offering a 90-day money-back guarantee, aiming to reassure customers about the product's effectiveness and reduce the risk associated with trying a new weight loss supplement. # Visual style The ad has a clean and polished visual style, combining product shots with lifestyle imagery. The color scheme is bright and vibrant, with pink and green accents. The layout is well-organized, with clear sections for the weight loss timeline, product information, and customer testimonial. The overall aesthetic is modern and appealing, designed to capture attention and convey a sense of trustworthiness. # Hooks Headline: "ON AVERAGE, PARTICIPANTS LOSE 30 LBS IN 90 DAYS"* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of struggling to lose weight and the desire for a reliable solution. # Value propositions - Lose 30 lbs in 90 days - Money back guarantee # Benefits - Promotes to Boost Metabolism - Burn Fat - Support Hair, Skin & Nails # Features - Collagenic Burn Elite - 5 Types of Collagen + Biotin + Vitamin C - Dietary Supplement # Call to action BUY NOW PAY LATER # Point of view - Brand: The brand's POV is present in the weight loss timeline, the claim about average weight loss, and the presentation of the product with a money-back guarantee, all aimed at promoting the product's effectiveness and reassuring potential customers. - Customer: The customer's POV is present in the selfie of the woman showcasing her physique, providing a visual representation of the potential results of using the product. # Storyline - The ad begins by showing a timeline of weight loss over 90 days, with weight markers at Day 1, Day 10, Day 30, Day 60, and Day 90. This is included to visually represent the average weight loss journey participants experience, setting expectations for potential customers. The brand is presenting this information. - Next, the ad states that "on average, participants lose 30 lbs in 90 days." This is included to provide a specific claim about the product's effectiveness, aiming to persuade viewers with quantifiable results. The brand is making this claim. - The ad then showcases the Obvi Collagenic Burn Elite product, along with a 90-day money-back guarantee badge. This is included to highlight the product being advertised and reassure potential customers with a risk-free trial. The brand is presenting this information. - Finally, the ad features a woman taking a selfie in what appears to be a gym or locker room, showcasing her physique. This is included to provide a visual representation of the potential results of using the product, aiming to inspire and motivate viewers. The customer is showing her results.

# Ad summary This image ad by Obvi promotes a supplement that helps control appetite and flush out fat with Greenselect Phytosome and Multi Collagen Blend. # Brand positioning Obvi is presented as a health and wellness brand focused on providing supplements that support weight management and overall well-being. The brand positions itself as "The Obvious Choice," suggesting that its products are the clear and logical solution for consumers looking to improve their health. The brand aligns with a lifestyle of proactive health management, offering products that address specific concerns like appetite control and fat reduction. Obvi aims to occupy a space in the consumer's mind as a reliable and effective option in the crowded supplement market, emphasizing the functional benefits of its products. # Product The product featured is a dietary supplement designed to help control appetite and flush out fat. It is presented in the form of two white capsules with transparent casings, highlighting the ingredients inside. The key ingredients mentioned are Greenselect Phytosome and Multi Collagen Blend, suggesting a focus on natural and scientifically-backed components. The product is for individuals looking to manage their weight and improve their body composition. The ad addresses the purchase barrier of uncontrolled appetite by offering a solution that helps manage cravings and support fat reduction. The ad aims to convince viewers that this product is worth trying because it offers a targeted approach to weight management with specific, beneficial ingredients. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The use of a monochromatic light purple color scheme creates a sense of calm and sophistication. The soft lighting and simple background keep the attention on the capsules and the text. The overall aesthetic is modern and approachable, designed to appeal to health-conscious consumers. # Hooks Headline: Don't let 🥞 appetite control the outcome. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncontrolled appetite, which can hinder weight management efforts. The phrase "Don't let 🥞 appetite control the outcome" highlights the frustration of feeling dominated by cravings. # Value propositions - Flush out Fat With (Greenselect Phytosome) + (Multi Collagen Blend) # Benefits - Flush out Fat - control the outcome # Features - Greenselect Phytosome - Multi Collagen Blend # Call to action None used. # Social proof - None used. # Point of view - Customer: The top caption, "Don't let 🥞 appetite control the outcome," speaks directly to the customer's potential frustration with uncontrolled eating habits. # Storyline - The ad starts by addressing a common struggle: uncontrolled appetite. The message, "Don't let 🥞 appetite control the outcome," uses a pancake emoji to represent appetite, immediately grabbing attention and framing appetite as a potential obstacle. The brand is telling the story from the customer's perspective, acknowledging their challenges with weight management. - The ad transitions to a solution by introducing the product's benefits. The phrase "Flush out Fat With (Greenselect Phytosome) + (Multi Collagen Blend)" highlights the key ingredients and their function. The brand is telling the story from its own perspective, showcasing the product's unique selling points and how it can help customers achieve their goals. - The ad concludes by reinforcing the brand's positioning. The brand name "obvi." and tagline "The Obvious Choice" are prominently displayed, solidifying the brand's message of being the clear and logical solution for weight management. The brand is telling the story from its own perspective, reinforcing its identity and value proposition.

# Ad summary This ad compares what people want in 2025 versus what they need, suggesting that Obvi Collagenic Burn Elite is a necessity for increased metabolism, energy, and glowing skin and hair. # Brand positioning Obvi is presented as a brand focused on health and beauty supplements, specifically collagen-based products. The brand positions itself as a provider of essential products for achieving desired health and beauty outcomes. By highlighting the 'need' for their Collagenic Burn Elite, Obvi suggests that it offers a more effective and necessary solution compared to general desires. The brand aligns with a lifestyle that values proactive health and beauty maintenance, pushing against the norm of simply wanting superficial improvements by emphasizing the importance of essential health and beauty support. # Product The featured product is Obvi Collagenic Burn Elite, a dietary supplement designed to boost metabolism. It is presented as a necessary product for achieving increased metabolism, energy, and glowing skin and hair. The product contains 5 Types of Collagen, Greenselect, and MCT. The on-package label text states that it is 'Clinically Proven to Boost Metabolism' and contains 60 capsules. The ad aims to convince viewers that this product is essential for their health and beauty goals, addressing the purchase barrier by highlighting its clinically proven benefits and comprehensive collagen formula. # Visual style The ad features a split-screen design with a black background on the left and a light blue water ripple background on the right. The product is prominently displayed against the water background, creating a clean and polished look. The images are digitally rendered and enhanced, giving them a vibrant and appealing quality. The typography is bold and clear, ensuring readability. The overall style is modern and visually engaging, designed to capture attention in a social media feed. # Hooks Headline: 2025 WANTS: # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may be focusing on superficial desires (wants) rather than addressing their essential health and beauty needs. # Value propositions - Obvi Collagenic Burn Elite is presented as a necessary product for achieving increased metabolism, energy, and glowing skin and hair. # Benefits - Increased Metabolism - Increased Energy - Glowing Skin & Hair - Clinically Proven to Boost Metabolism # Features - 5 Types of Collagen - Greenselect - MCT - Dietary Supplement - 60 Capsules # Call to action None used. # Social proof - Clinically Proven to Boost Metabolism # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the contrast between wants and needs and positioning the Obvi product as the essential solution. # Storyline - The ad opens by contrasting '2025 Wants' with '2025 Need,' immediately setting up a comparison to highlight the importance of the featured product. This is told from the brand's perspective, aiming to capture attention by framing the product as an essential need rather than a mere want. - On the left side, the ad lists 'Increased Metabolism,' 'Increased Energy,' and 'Glowing Skin & Hair' under '2025 Wants,' accompanied by corresponding images of honey, a battery, and hair. This section, from the brand's perspective, illustrates common desires related to health and beauty, setting the stage for the product as the solution. - On the right side, the ad presents Obvi Collagenic Burn Elite under '2025 Need,' emphasizing that the product is the essential solution to achieve the listed desires. This is told from the brand's perspective, positioning the product as a necessary component for achieving the desired health and beauty outcomes.

# Ad summary This image ad for Obvi Collagenic Burn Elite uses a visually appealing layout with sticky notes to highlight key benefits such as fat burning, reduced cravings, and anti-aging. The product is prominently displayed in the center, held by a hand, and a money-back guarantee is featured to build trust. # Brand positioning Obvi is presented as a health and wellness brand focused on providing solutions for common concerns like weight management, cravings, and aging. The brand positions itself as a provider of collagen-based supplements designed to support fat burning and overall well-being. The use of terms like "Elite" suggests a premium offering, while the 90-day money-back guarantee implies confidence in the product's efficacy. The brand aligns with a lifestyle that values visible progress and proactive health management, pushing against the norms of simply accepting age-related changes. # Product Obvi Collagenic Burn Elite is a dietary supplement designed to support fat burning, reduce cravings, and slow down signs of aging. The product contains collagen, green select, and MCT oil. It is presented as a clinically proven formula to boost metabolism. The packaging is a black jar with a pink lid and accents. The ad addresses purchase barriers by offering a 90-day money-back guarantee, reassuring potential customers of the product's effectiveness and reducing the risk of trying it. The product is for individuals looking to improve their metabolism, manage their weight, and maintain a youthful appearance. # Visual style The ad features a clean, product-focused visual style with a 'mood board' aesthetic. The production quality is highly polished, with studio-style lighting and careful arrangement of elements. The visual motif of sticky notes creates a casual, relatable feel, while the product itself is presented in a professional manner. The image treatment includes background gradients and subtle color grading to enhance the overall appeal. The typography is integrated cleanly, with clear and legible fonts used for the sticky note text. # Hooks Headline: See Visible Progress # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not seeing visible progress in health and wellness efforts, signaled by the phrase "See Visible Progress." # Value propositions - Collagenic Burn Elite combines multiple types of collagen with Greenselect and MCT Oil to boost metabolism. - The 90-day money-back guarantee reduces the risk of trying the product. # Benefits - See Visible Progress - Support Fat Burning - Slow down Signs of Aging - Reduced Cravings - 90 Day Moneyback Promise # Features - 5 Types of Collagen + Greenselect® + MCT Oil - Clinically Proven to Boost Metabolism - Dietary Supplement • 40 Capsules # Call to action None used. # Point of view - Brand: The brand's POV is present in the central product display and the money-back guarantee, showcasing the product and assuring its quality. - Customer: The customer's POV is represented by the sticky notes highlighting the benefits, addressing their desires and concerns. # Storyline - The ad opens by presenting the Obvi Collagenic Burn Elite product as a central element, immediately drawing attention to the brand's offering. This is from the brand's perspective, aiming to introduce the product and its packaging to the viewer. - The storyline progresses by surrounding the product with sticky notes that highlight key benefits such as "See Visible Progress," "Support Fat Burning," "Slow down Signs of Aging," and "Reduced Cravings." This is from the customer's perspective, showcasing the desired outcomes and addressing potential pain points. - The ad concludes by reinforcing trust and reducing purchase risk with a "90 Day Moneyback Promise," visually confirmed with a green check mark. This is from the brand's perspective, assuring potential customers of the product's quality and effectiveness.