How rhode Advertises on Meta

# Ad summary This ad demonstrates the use of Rhode skincare products on a woman with clear skin, resulting in a glowy makeup look. # Brand positioning Rhode is presented as a skincare and beauty brand for achieving a natural, glazed look. The brand positions itself as a routine for obtaining dewy, healthy-looking skin. The focus is on enhancing natural beauty with minimal makeup using peptide-infused products for skin prep and subtle color enhancement. This approach contrasts with traditional heavy makeup routines, prioritizing skincare benefits with makeup. # Product The ad features several Rhode products used to create a glowy, natural makeup look. First, the peptide eye prep, which appears as a pair of hydrogel eye patches, is used to prepare the under-eye area. Next, the glazing milk is a lightweight moisturizing skin prep product that is applied all over the face to create a smooth, radiant base. The pocket blush in toasted teddy is a cream blush in a small, portable tube that is applied to the cheeks for a subtle flush. Peptide lip shape is used to line and shape the lips, creating a defined base. Lastly, the scented lip tint in toast is applied to the lips for a hint of color and hydration, completing the glazed look. # Visual style The ad has a polished, commercial feel with a focus on clean aesthetics and showcasing the products in a visually appealing way. The editing style involves quick cuts to maintain a fast pace, emphasizing the ease and speed of the routine. The production quality is high-end, with clear lighting and a focus on skin texture and product application. # Hooks Text overlay: peptide eye prep Visual: 00:00–00:01 Extreme close-up of a person's face, angled so that the top of their head is cropped out of the frame, and light reflects off of their skin to the point of glowing, with a focus on the cheek and lips. / 00:01–00:03 Medium close-up shot of a person with their hair slicked back, wearing a black long sleeve shirt and gold earrings. They are placing light blue and white patterned eye patches under their eyes. The background is an off-white wall and a white bed. # Funnel stage Consideration # Pain points This ad focuses on the desire for a quick and easy makeup routine that enhances natural beauty. It suggests that viewers may feel burdened by complicated or time-consuming makeup processes. The quick cuts and simple steps imply a solution for those seeking a minimal yet effective approach to achieving a polished look. # Value propositions - Skin prep before makeup - Portable blush - Scented lip tint # Benefits - Skin prep - Blush - Lip shape - Lip tint # Features - peptide eye prep - glazing milk for skin prep - pocket blush in toasted teddy - peptide lip shape in twist - scented lip tint in toast # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is filmed from the perspective of the model, demonstrating the product application process as a user would. # Storyline - 00:00–00:01 The ad begins with a close-up of the model's face, showcasing her already radiant and healthy skin. - 00:01–00:04 00:01–00:04 The model applies peptide eye prep patches under her eyes. This sets the tone that the ad will focus on preparing the skin first. - 00:04–00:07 00:04–00:07 The model applies glazing milk to her face. The purpose is to create a base layer for the model's skin. - 00:07–00:13 00:07–00:13 The model applies pocket blush in toasted teddy to her cheeks and blends it in with her fingers. The purpose is to show how to add a flush to the cheeks in an easy way. - 00:13–00:17 00:13–00:17 The model lines her lips with the peptide lip shape in twist. The purpose is to create a base for the model's lip. - 00:17–00:23 00:17–00:23 The model applies the scented lip tint in toast to her lips. The purpose is to show how to complete the look for the model's lips. - 00:23–00:25 00:23–00:25 The model is shown in the final look.

# Ad summary A black and white image promoting Rhode skincare, featuring a close-up of a model, who is also the founder, with her hand on her face. # Brand positioning Rhode is presented as a minimalist skincare brand that is heavily connected to the founder, Hailey Bieber. The brand appears luxurious through a clean, high-fashion aesthetic. The brand values appear to focus on essential skincare. # Product The product being advertised is skincare, though the specific product is not directly identified. It is implied through the image that the product improves skin quality, and gives it a dewy look. The product is part of a minimalist routine. # Visual style The ad uses a high-fashion, minimalist visual style. It uses a black and white filter, and natural lighting. The typography is simple and clean. The photo quality is highly polished. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The brand name "rhode" is positioned on the left side of the image, acting as a clear signal of brand ownership and messaging. # Storyline - The ad opens with a high-fashion black and white close up of the brand founder, Hailey Bieber. This is designed to capture attention using a well-known celebrity. - The brand name is featured prominently to the left of her face. This emphasizes brand recognition. - The model's hand is gently placed on her face to subtly highlight the skincare product's effects. The image suggests the brand's alignment with a luxurious lifestyle.

# Ad summary This ad promotes Rhode eye masks. The ad features Hailey Bieber using the eye masks as a part of her morning routine. # Brand positioning Rhode is presented as a skincare brand that integrates seamlessly into a luxurious morning routine. The ad features Hailey Bieber applying Rhode eye masks while in a white robe, drinking from a tea cup, and getting her hair styled. This positions the brand as aligning with self-care and beauty rituals. The use of a celebrity founder suggests high-quality and exclusivity, while the simplicity of the demonstrated routine implies accessibility. # Product The product featured is the Rhode eye masks. The Rhode eye masks are designed to hydrate and refresh the under-eye area as a part of a morning routine. The masks are presented as a quick and easy addition to a beauty regimen, demonstrated by Hailey Bieber using them while drinking her tea and getting ready. The ad does not mention any specific ingredients or features, but it highlights that the product can be used by anyone as part of their daily routine. The packaging includes the brand name repetitively printed in a subtle pattern across the surface, reinforcing brand recognition. The routine is positioned as being worth trying to elevate daily self-care. # Visual style The ad has a casual and authentic feel, resembling user-generated content. The editing consists of simple cuts. The production quality is high, with natural lighting and clear focus on Hailey Bieber. The pacing is relaxed, and the visuals are timed to match the rhythm of the music. The overall aesthetic is clean and aspirational, reflecting the brand's association with a luxurious self-care routine. # Hooks Visual: 00:00–00:02 Overhead shot of various makeup and skincare products laid out on a white surface, including makeup palettes, brushes, tubes of product, and a sealed pack of Rhode eye masks. The lighting is bright and even, highlighting the textures of the products and surface. The camera is static. The shot is intended to set the stage for a beauty or self-care routine. / 00:02–00:03 Hailey Bieber is in the foreground, wearing a white robe. Her hair is styled, and she is wearing Rhode eye masks. The camera is chest up and static. The background features a bookshelf with various books and decor. The lighting is natural. She is touching her hair. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Rhode eye masks offer a quick and simple way to incorporate luxury into a daily self-care routine. # Benefits - The product is easy to use and can be used in your morning routine # Features - Eye Masks # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the founder using the product as a part of her routine. # Storyline - 00:00–00:02 00:00–00:02 The video begins with an overhead shot of various makeup and skincare products arranged on a white surface, including Rhode eye masks. This opening shot establishes the scene and introduces the viewer to the context of a beauty or self-care routine, immediately setting the stage for what's to come. - 00:02–00:10 00:02–00:10 Hailey Bieber is shown applying Rhode eye masks as part of her morning routine. The scene conveys a sense of normalcy and accessibility as she is seen drinking from a teacup while wearing a white robe. This conveys a sense of self-care, showing how easily Rhode products fit into her everyday life.

# Ad summary A woman with blonde hair is talking on the phone. She proceeds to show off the Rhode phone case with the lip treatment in it. She uses the product and shows it up close to the camera. # Brand positioning Rhode is presented as a modern, minimalist skincare brand focused on lip care. The brand aligns with a clean, effortless aesthetic, suggesting a lifestyle of simplicity and practicality. The product's sleek design and convenient packaging indicate a focus on functionality and on-the-go use. Rhode seems to position itself within the market by offering targeted lip care solutions, emphasizing ease of use and integration into everyday routines. This positioning suggests a functional rather than emotional approach, focusing on delivering effective results with minimal fuss. # Product The featured product is a Rhode lip treatment housed in a sleek, minimalist tube. The tube is designed to fit conveniently into a custom Rhode phone case. The product is presented as an essential for on-the-go lip care, addressing the need for quick and easy hydration. Its primary function is to provide lip care, and its USP lies in its portability and integration with the user's phone. The ad showcases how easily the lip treatment can be accessed and applied throughout the day, emphasizing its practicality and convenience. # Visual style The ad has a polished, UGC-style aesthetic. The editing style is characterized by quick cuts and close-up shots, creating an intimate and engaging feel. The production quality is high-end, with smooth transitions and clear focus on the product. The pacing is moderate, maintaining a consistent rhythm throughout the ad. Visual elements are timed to the music, enhancing the overall impact. # Hooks Spoken: 00:00–00:02: [Singing] Hello? Hello? Visual: 00:00–00:02: Extreme close-up shot of a young woman's mouth and smile. She has blonde hair, fair skin, pink lips, and is wearing pink blush. The background is a blurry white. The camera is slightly shaky, giving a selfie-style feel. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point is the inconvenience of carrying lip care separately. # Value propositions - Easy to access and apply lip treatment with a custom phone case # Benefits - Convenient - On-the-go lip care # Features - Rhode phone case - Lip treatment # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the customer's point of view, showcasing the product in a casual, everyday context. # Storyline - 00:00–00:02 The ad starts with a close-up of the woman's mouth as she is talking on the phone, grabbing the viewer's attention with an intimate and engaging visual. - 00:02–00:06 00:02–00:06: The woman holds up her phone, showcasing the Rhode phone case with the lip treatment attached. This introduces the product and its unique packaging. - 00:06–00:09 00:06–00:09: The woman applies the lip treatment, demonstrating its ease of use and highlighting the Rhode brand. This shows the product in action, emphasizing its functionality and convenience.

# Ad summary This ad showcases the Rhode brand. A blonde model is applying a lip product. The ad cuts with quick transitions, and shows the brand name on screen. # Brand positioning Rhode is presented as a brand focused on skincare and beauty, particularly lip care. The brand emphasizes a minimalist aesthetic, as seen in the simple product packaging and the model's neutral-toned outfit. The positioning appears functional and trend-forward, aligning with current beauty trends that focus on hydration and natural-looking results. Rhode aims to occupy a space in the consumer's mind as a go-to brand for achieving healthy, plump lips with a touch of color, appealing to those who value effortless beauty solutions. # Product The product being advertised is a tinted lip treatment designed to hydrate and add a touch of color to the lips. It comes in stick packaging. The tinted lip treatment is presented as a solution for achieving plump and healthy-looking lips with minimal effort. The ad focuses on showcasing its hydrating and color-enhancing properties, appealing to viewers seeking a quick and easy way to enhance their natural lip color while providing moisture. # Visual style The ad has a polished, high-end commercial feel. The editing style involves quick cuts and smooth transitions, which give the ad a fast-paced rhythm. The visuals are clean and well-lit, with a focus on showcasing the model's face and the product. The overall aesthetic is minimalist and modern, aligning with the brand's image. The cuts per minute are approximately 20, and the pacing remains consistent throughout the ad. # Hooks Visual: 00:00–00:02 A young fair-skinned woman with long blonde hair wearing a nude dress sits on a metal chair. The background is white. She is looking at the camera and turns her head. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand communicates the product through a video of a model applying the product to her face. # Storyline - 00:00–00:02 The ad opens with a model, she has blonde hair, is wearing a nude dress, and is sitting on a metal chair in front of a white background. - 00:02–00:02 There is a very zoomed in shot of her eye. - 00:03–00:04 The model is applying the lip product to her lips and then turns to face the camera. - 00:04–00:06 The ad cuts to a close up of her face, showing her lips. - 00:06–00:07 The ad cuts to a zoomed in shot of her applying a different color lip product. - 00:07–00:08 There is a close up of her eye with the brand name "Rhode" next to it. - 00:08–00:09 The model smiles and the brand name is shown over her face.

# Ad summary This ad features a woman lying in bed wearing eye patches. The ad is likely for an eye care product, and the woman is demonstrating how to use the product. # Brand positioning The brand is presented as a purveyor of self-care and beauty products that seamlessly integrate into a relaxed, at-home lifestyle. The brand aims to occupy a space in the consumer's mind that associates beauty with comfort and ease, suggesting that effective skincare doesn't require elaborate routines or professional settings. The brand aligns with values of simplicity and self-prioritization, promoting a lifestyle where beauty enhancement is a natural part of one's personal time. By showcasing the product in a casual, intimate setting, the brand pushes against the norm of high-maintenance beauty standards, instead offering a functional approach to skincare that fits into everyday life. The brand positioning is both functional, in terms of delivering skincare benefits, and emotional, in terms of promoting relaxation and self-care. # Product The product featured is an eye mask or eye patch designed to be worn while resting or lying down. The patches appear to be made of a flexible material and are patterned with the brand's logo. The product is for anyone looking to enhance their self-care routine and address under-eye concerns while relaxing at home. The ad addresses the purchase barrier of time commitment by showing the product being used in a relaxed, at-home setting, implying that it's easy to incorporate into one's routine. The ad conveys that this product is worth trying or buying because it offers a simple and convenient way to care for the delicate skin around the eyes while enjoying downtime. # Visual style The ad has a UGC, shot-on-iPhone aesthetic, with natural lighting and minimal editing. The visual motif is a close-up shot of the woman in bed, creating a sense of intimacy and authenticity. The image treatment is minimal, with a focus on natural skin tones and soft lighting. The ad mimics a platform-native style, resembling a casual selfie or video still that one might see on Instagram or TikTok. The typography integration is minimal, with no text overlays or captions. The style contrasts with highly polished, studio-shot ads, aiming for a more relatable and authentic feel that enhances scannability and stop power in feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is the time and effort required for traditional skincare routines, particularly for addressing under-eye concerns. The visual of the woman relaxing in bed with the eye patches suggests a solution that is easy to incorporate into one's downtime. # Value propositions - Easy to incorporate into one's routine - Simple and convenient way to care for the delicate skin around the eyes while enjoying downtime # Benefits - None used. # Features - Eye patches # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is presented from the customer's point of view, showing the product in use as part of a relaxed self-care routine. # Storyline - The ad opens with a woman lying in bed, wearing eye patches. This is intended to show the product in use and establish a relatable, relaxed setting. The audience is experiencing this from the customer's perspective, seeing how the product fits into a typical self-care routine.

# Ad summary This ad showcases the Rhode brand's Peptide Lip Tints. A woman applies each of the four tints to her lips in a bathroom with a minimalist aesthetic. # Brand positioning Rhode aims to occupy a space in the consumer's mind as a brand that offers simple, effective, and luxurious skincare and beauty solutions. It aligns with a lifestyle that values minimalist beauty and effortless style. The brand seems to push against the norms of overly complicated beauty routines, positioning itself as a go-to for those who want to achieve a polished look with minimal effort. The brand positioning is both functional, in terms of simplicity and effectiveness, and emotional, in terms of aligning with a desired lifestyle and aesthetic. # Product The ad showcases Rhode's Peptide Lip Tints, which are designed to hydrate the lips while providing a subtle wash of color. The product is for anyone who wants to enhance their natural lip color with a touch of tint while also nourishing their lips. The Peptide Lip Tints come in four shades: ribbon, toast, espresso, and raspberry jelly. They come in small tubes with a slanted applicator for easy application. The lip tints promise to deliver both color and lip care benefits, making them a worthwhile addition to any beauty routine. # Visual style The ad's visual style is clean and polished, with a focus on showcasing the product and the model's natural beauty. The editing style features quick cuts between shots, which helps to maintain a fast pace. The production quality is high, giving the ad a polished and professional look. The pacing is consistent, with cuts timed to the music. Overall, the visual style of the ad is modern and appealing, designed to capture the attention of viewers and highlight the key features of the product. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:01 The shot is a close-up of a woman's face and upper body. She is holding four tubes of Rhode Peptide Lip Tint in front of her. The tubes are different shades of pink and brown. The background is a bathroom with a gray wall and a blurred-out mirror. # Funnel stage Consideration # Pain points None used. # Value propositions - Enhance natural lip color with a touch of tint while also nourishing the lips # Benefits - Hydration - Subtle wash of color # Features - Peptide Lip Tint - Four shades: ribbon, toast, espresso, and raspberry jelly # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer showcasing and using the product. # Storyline - 00:00–00:01 00:00–00:01 A woman holds four Rhode Peptide Lip Tints up to the camera. The intention is to introduce the four shades of the product line. The audience is experiencing the ad from the perspective of a customer using the product. - 00:01–00:07 00:01–00:07 The woman applies the 'ribbon' shade to her lips. The intention is to demonstrate how the product looks and how it is applied. The audience is experiencing the ad from the perspective of a customer using the product. - 00:07–00:09 00:07–00:09 The woman poses with the 'ribbon' shade applied to her lips. The intention is to show the finished look. The audience is experiencing the ad from the perspective of a customer using the product. - 00:09–00:17 00:09–00:17 The woman applies the 'toast' shade to her lips. The intention is to demonstrate how the product looks and how it is applied. The audience is experiencing the ad from the perspective of a customer using the product. - 00:17–00:19 00:17–00:19 The woman poses with the 'toast' shade applied to her lips. The intention is to show the finished look. The audience is experiencing the ad from the perspective of a customer using the product. - 00:19–00:26 00:19–00:26 The woman applies the 'espresso' shade to her lips. The intention is to demonstrate how the product looks and how it is applied. The audience is experiencing the ad from the perspective of a customer using the product. - 00:26–00:27 00:26–00:27 The woman poses with the 'espresso' shade applied to her lips. The intention is to show the finished look. The audience is experiencing the ad from the perspective of a customer using the product. - 00:27–00:34 00:27–00:34 The woman applies the 'raspberry jelly' shade to her lips. The intention is to demonstrate how the product looks and how it is applied. The audience is experiencing the ad from the perspective of a customer using the product. - 00:34–00:37 00:34–00:37 The woman poses with the 'raspberry jelly' shade applied to her lips, then holds up all four shades. The intention is to show the finished look and remind the viewer of the available shades. The audience is experiencing the ad from the perspective of a customer using the product.

# Ad summary This ad shows Hailey Bieber applying skincare and makeup products from Rhode and Kosas in a selfie-style video. # Brand positioning Rhode is presented as a celebrity-backed skincare brand founded by Hailey Bieber. The brand aligns with a clean and simple lifestyle. It pushes against the category norm of overly complex skincare routines, instead promoting a minimalistic approach. The brand positioning is functional, emphasizing simplicity and effective performance. # Product The ad features several skincare and makeup products. The first product, implied to be a Rhode skincare product, is a cream applied to the face, neck, and hands for hydration. The second product is Kosas Revealer Concealer, applied with a brush to even skin tone and conceal imperfections. The third product is a Kosas lip balm applied to hydrate and add a glossy finish. # Visual style The ad has a natural, unfiltered aesthetic, resembling authentic UGC content. The editing style features static shots with minimal transitions. The production quality is casual, supporting the authentic tone. The pacing is moderate, with longer shots emphasizing the application process. Audio-visual sync is present, but not overly emphasized. # Hooks Visual: 00:00–00:06 Hailey Bieber is centered in the frame, standing on an outdoor patio with a neutral wall and dark awning behind her. She is wearing a pink and black striped t-shirt. She claps her hands and applies a cream to her face, neck, and hands. The lighting is natural, and the camera is stationary at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that some viewers struggle with dry skin and uneven skin tone. This is signaled through the need for hydrating cream, concealer, and lip balm to achieve a smooth and healthy complexion. # Value propositions - Hydration through cream - Even skin tone by using the Kosas Revealer Concealer - Hydrated and glossy lips with the Kosas lip balm # Benefits - Hydration - Even skin tone - Conceal imperfections - Hydrated lips - Glossy lips # Features - Cream - Kosas Revealer Concealer - Dual ended brush - Kosas lip balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The video is presented from the perspective of Hailey Bieber, demonstrating her personal skincare and makeup routine. # Storyline - 00:00–00:06 00:00–00:06 Hailey Bieber claps her hands together before applying cream to her face, neck, and hands. The message conveyed is to showcase her skincare routine. - 00:06–00:15 00:06–00:15 Hailey applies a product to her hand and uses a brush to apply Kosas Revealer Concealer to her face. The message conveyed is to demonstrate the application of makeup to improve the skin's appearance. - 00:15–00:19 00:15–00:19 Hailey applies Kosas lip balm to her lips. The message conveyed is to show the final step in her routine for hydrated lips.

# Ad summary Hailey Bieber applies Rhode Skin products to her face. She starts with clean skin and then applies the products. She ends with a glowing fresh face. # Brand positioning Rhode Skin is presented as a beauty brand that offers a minimalist approach to skincare, focusing on a 'less is more' philosophy. Hailey Bieber, the founder, is featured in the ad to promote the brand's products with a focus on achieving a natural, glowing look. The brand aligns with values of simplicity, efficacy, and a healthy lifestyle, pushing against the norms of overcomplicated beauty routines. The brand positioning seems emotional, focusing on the feeling of confidence and radiance, with a functional aspect of high-performance skincare. # Product The advertised product is a range of skincare items under the brand Rhode Skin, including a moisturizing cream, a serum, and a lip treatment. The cream is applied to the entire face to hydrate the skin, the serum is used to add a glow to the cheeks and under the eyes, and the lip treatment is applied to the lips for moisture and shine. These products are designed for anyone looking to enhance their natural beauty with a simple, effective skincare routine, as demonstrated by Hailey Bieber's minimal makeup look. The ad tells the viewer that these products are worth trying because they deliver a fresh, radiant look, promoting a natural yet polished appearance. # Visual style The ad's overall aesthetic is polished and high-end, giving off a professional commercial vibe. The editing style features quick cuts between shots, keeping the pace fast and engaging. The visuals are clean and well-lit, highlighting the natural glow of the skin. The pacing is consistent throughout the ad, with cuts timed to the music beats to create a seamless audiovisual experience. # Hooks Spoken: 00:00-00:02 Female 1: Skin prep. Visual: 00:00–00:02: Close up shot of Hailey Bieber outside, smiling. She rubs cream all over her face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad is trying to solve the problem of skincare being too complicated and products not giving the desired natural glow. The solution is the brand's minimalistic line of products for fresh-looking skin. # Value propositions - Skincare for a fresh glow - minimalist approach to skincare for a natural look # Benefits - hydrated skin - glow - moisture - shine # Features - moisturizing cream - serum - lip treatment # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The whole video is shown from the point of view of the customer. # Storyline - 00:00–00:06 Hailey Bieber claps her hands together and starts to rub a cream into her face. - 00:07–00:15 She picks up a product with a brush and applies it to her cheeks and under eyes. - 00:16–00:19 Lastly, she applies lip product to her lips and gives a face to the camera, showing off her fresh glow.

# Ad summary A black and white image of Hailey Bieber with her hand on her face. The brand name appears on the left. # Brand positioning Rhode is presented as a modern skincare brand that is minimal, clean, and celebrity-endorsed. The brand aims to occupy a space in the consumer's mind as a go-to for essential skincare. The brand aligns with values of simplicity and elegance, promoting a lifestyle of effortless beauty. Rhode appears to push against the norm of overly complex skincare routines, suggesting that effective skincare can be achieved through a streamlined approach. The brand positioning leans toward both functional and emotional appeal, emphasizing the effectiveness of its products while also tapping into the desire for a confident and polished self-image. # Product The image does not include a specific Rhode product, but it promotes the entire line of products. The line appears to be focused on skincare and is promoted as being part of a simple routine. The ad aims to promote the idea that the Rhode product line is worth trying or buying due to its association with the brand's values of simplicity, effectiveness, and celebrity endorsement. # Visual style The ad's overall visual aesthetic is minimalist and clean, with a focus on high-quality production. The image is shot in black and white, which contributes to a sense of timelessness and sophistication. The image treatment includes even lighting and background removal, emphasizing the model's features. The typography integration is simple and understated, using a clean, sans-serif font for the brand name. The style is designed to be scannable and eye-catching in a social media feed, using a high-contrast black and white image to stand out. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's message through its aesthetic, model choice, and minimalist presentation. # Storyline - The image is a close-up shot of a celebrity model, creating an aspirational feel. The message conveyed is that Rhode products are associated with beauty, skincare and celebrity endorsements. The POV is that of the brand, aiming to create a positive association with their brand through the image.

# Ad summary This ad promotes Rhode lip treatment. The ad features a person on a snowmobile applying lip treatment to their lips. # Brand positioning Rhode is presented as a modern, high-quality skincare brand focused on simplicity and effectiveness. The brand aligns with a minimalist, yet luxurious lifestyle, emphasizing a focus on essential skincare for everyday use. Rhode is positioned as a go-to brand for achieving healthy, moisturized lips, perfect for any environment, including harsh winter conditions. The brand does not compare itself to competitors, but highlights its unique formula and effectiveness, suggesting a superior product in the lip care market. Rhode's positioning is both functional, focusing on performance and simplicity, and emotional, by aligning with a lifestyle of effortless beauty and self-care. # Product The Rhode lip treatment is presented as a moisturizing lip product designed to combat dryness and provide essential care, especially in harsh conditions like snowy environments. It is packaged in a small, portable tube. The lip treatment is for anyone who wants to keep their lips moisturized and protected, appealing to individuals facing dry environments or those seeking a simple, effective lip care solution. The ad does not explicitly state ingredients or specific features. The product's USP is its ability to keep lips moisturized even in extreme conditions, as visually demonstrated by the person on a snowmobile applying it. The use occasion is during outdoor activities in winter, addressing the purchase barrier of needing effective lip care for harsh weather. The ad conveys that this product is worth trying because it is portrayed as essential for maintaining lip health and comfort in challenging environments. # Visual style The ad has a polished yet slightly gritty aesthetic, with a mix of action shots and close-ups. The editing style includes quick cuts between scenes to maintain a dynamic rhythm, but the transitions are smooth. The production quality is high, but with a sense of authenticity, giving it a commercial yet personal feel. The pacing is moderate, with cuts timed to the music to enhance the overall impact. # Hooks Spoken: Lips! Visual: 00:04–00:06: The camera shifts to an extreme close-up of the person applying a white tube of lip treatment to their lips. The person has long, light-colored hair and dark skin. Their fingers are manicured with long nails. The background is the white snowsuit. The camera is static and focused on the product application. # Funnel stage Awareness # Pain points The pain point is dry, chapped lips, especially in harsh conditions. # Value propositions - Lip treatment for moisturizing lips even in extreme conditions. # Benefits - Moisturized lips # Features - Lip treatment # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The customer's POV is shown through the application of the lip treatment and the use of the product in a real-world scenario. - Brand 50% – The brand's POV is shown through product presentation and logo display. # Storyline - 00:00–00:04 The ad begins with a person riding a snowmobile through a snowy landscape. - 00:00–00:04 This is to create a sense of adventure and harsh conditions. The perspective is from an external observer, showing the person's journey through the snow. The tone is adventurous and exciting, emphasizing the environmental challenge. - 00:04–00:06 The ad cuts to a close-up of the person applying the Rhode lip treatment to their lips. - 00:04–00:06 This demonstrates the product in use and highlights its moisturizing properties in response to the harsh environment. The perspective shifts to a close-up of the product application from the user's viewpoint. The tone is practical and focused on the product's functionality. - 00:06–00:08 The ad ends with a shot of the Rhode product logo under some snow. - 00:06–00:08 This reinforces brand recognition and emphasizes the product's endurance in challenging conditions. The perspective is from a bird's eye view, focusing on the logo's visibility. The tone is subtle and brand-focused.

# Ad summary This ad features a celebrity lounging in a black leather jacket and sunglasses. The ad is likely promoting the sunglasses. # Brand positioning This ad does not explicitly mention the brand. The brand is implied to be a luxury brand, given the celebrity endorsement and the high-fashion aesthetic of the ad. The brand is positioning itself as a stylish and desirable brand. # Product The product featured in the ad is a pair of black sunglasses. The sunglasses have a rectangular frame and dark lenses. The sunglasses are being worn by a celebrity, which implies that they are a stylish and desirable product. The sunglasses are being positioned as a must-have accessory for anyone who wants to look fashionable. # Visual style The ad has a high-fashion aesthetic, with a focus on the celebrity and the product. The lighting is soft and flattering, and the overall tone is luxurious and aspirational. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The POV is consistent throughout the ad, with the brand showcasing its product and its features. # Storyline - The ad opens with a celebrity lounging in a black leather jacket and sunglasses. This is intended to capture the viewer's attention and create a sense of aspiration. The audience is experiencing this from the brand's perspective. - The ad then focuses on the sunglasses, highlighting their design and style. This is intended to showcase the product and its features. The audience is experiencing this from the brand's perspective. - The ad ends with a call to action, encouraging the viewer to purchase the sunglasses. This is intended to drive sales and conversions. The audience is experiencing this from the brand's perspective.

# Ad summary This ad showcases an influencer applying Rhode products in a car while emphasizing the brand's aesthetic and product benefits. # Brand positioning Rhode is presented as a high-end skincare and beauty brand that aligns with a minimalist and luxurious aesthetic. The brand focuses on delivering effective and accessible products for the modern consumer. It emphasizes simplicity and sophistication, as seen through the sleek packaging and effortless application demonstrated in the ad. Rhode aims to occupy a space where beauty meets functionality, promoting a lifestyle that values both self-care and style. # Product The ad features several Rhode products designed for on-the-go beauty routines. The key products include a skincare treatment in a white bottle, a bronzing/blush balm in stick format, and a lip product also in stick format. These products are easy to apply and blend, catering to individuals looking for quick yet effective solutions. The products appear to be designed for everyday use, emphasizing convenience and practicality without compromising on quality or aesthetic appeal. The Rhode products are presented as essential tools for achieving a polished look with minimal effort. # Visual style The ad has a polished UGC feel, with a focus on showcasing the Rhode products in a natural yet luxurious setting. The editing includes quick cuts and smooth transitions, timed to the beat of the music. The production quality suggests a hybrid approach, combining user-generated content aesthetics with professional filming techniques. The pacing is consistent, creating a rhythm that keeps the viewer engaged. # Hooks Spoken: 00:00–00:02: Female 1: get ready with rhode Text overlay: 00:00–00:02: get ready with rhode Visual: 00:00–00:01: Inside a car, a woman with slicked-back hair and eye patches looks directly at the camera. She's wearing a black fur coat. The camera is selfie-style, close up on her face. She removes the eye patches. / 00:01–00:02: The woman holds up a white, cylindrical product labeled 'rhode'. The camera focuses on the product against the blurry background of the car interior. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The brand provides value by offering a convenient and accessible beauty routine. # Benefits - Convenience: The products are easy to apply - On-the-go use: The ad demonstrates the products being used inside a car, suggesting their portability # Features - Brand name: rhode - The products shown are skincare treatment, bronzing/blush balm, and a lip product # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from a customer's perspective, showing their getting-ready routine with the product. # Storyline - 00:00–00:01 The video begins with a woman applying eye patches while sitting in a car. - 00:01–00:02 Next, she holds up a white bottle of Rhode product, showcasing the brand's minimalist packaging, indicating it is part of her routine. - 00:02–00:03 The woman then applies a stick of product to her cheek and forehead, demonstrating the ease of use. - 00:04–00:05 Following this, she applies a lip product, accentuating her features with a hint of color and shine. - 00:06–00:08 She blends the product on her face with her fingers, emphasizing how easy the products are to blend. - 00:08–00:10 The woman then applies the lip product again, focusing on the center of the bottom lip and top lip. - 00:10–00:12 The video ends with her holding up a black Rhode bag, suggesting she is now ready to go, emphasizing the brand's appeal as an on-the-go essential.

# Ad summary This ad is for Rhode skin care, promoting a lip peptide booster by focusing on the model's face. The product is subtly referenced in the reflection of the model's sunglasses, but the main focus is the model's face and the Rhode branding. # Brand positioning Rhode presents itself as a luxury skincare brand. The brand focuses on minimal intervention with maximum results through carefully formulated and effective skincare products. The brand appears to be aimed at Gen Z and millennial consumers who value both simplicity and efficacy in their skincare routines. # Product The featured product is Rhode's Peptide Lip Treatment. While the full details are not visible in the reflection of the sunglasses, the brand name is clearly visible, along with the partial description of "peptide lip booster..." The treatment is shown visually through the model's glossy, plump lips. The ad suggests it is part of a line of products that each contain peptides to boost and enhance the skin and lips. # Visual style The ad has a modern, minimalist aesthetic with a focus on clean beauty. The image is tightly cropped on the model's face. There is an emphasis on natural skin texture and a dewy finish. The color palette is muted, with neutral tones dominating. The overall effect is polished but understated. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Skincare with peptides. # Benefits - Boosted lips # Features - Peptides # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is represented in the direct presentation of the model's face and the on-screen branding, which positions Rhode as a purveyor of beauty and skincare. # Storyline - The ad displays a close-up shot of a model's face, emphasizing her flawless skin, with a focus on her glossy lips. The perspective is from the brand, showcasing the desired aesthetic that they believe their products can help achieve. - The brand's logo is displayed near the model's cheek. From the brand's perspective, this reinforces brand recognition and links the model's look to their product. - The product is subtly introduced through the reflection in the model's sunglasses. The brand subtly showcases the product within the reflection of the glasses to create interest for the viewer.

# Ad summary This ad showcases the Rhode brand and its Peptide Lip Treatment. The ad features close-up shots of a woman applying the lip treatment, emphasizing its glossy finish and the brand's sleek packaging. The black and white filter gives the ad a modern and minimalist aesthetic. # Brand positioning Rhode is presented as a modern, minimalist skincare brand focused on essential products. The brand aligns with a clean, effortless beauty aesthetic, emphasizing simplicity and effectiveness. The black and white filter and sleek packaging suggest a high-end, curated approach to skincare, positioning the brand as a go-to for those seeking a refined and uncomplicated beauty routine. The brand seems to push against the norm of overly complex skincare routines, instead promoting a functional and streamlined approach. # Product The featured product is the Rhode Peptide Lip Treatment, designed to hydrate and nourish lips. The treatment comes in a small, squeezable tube with minimalist branding. The ad highlights the product's glossy finish and smooth application. The lip treatment is presented as an essential item for achieving healthy, moisturized lips, suitable for daily use. The ad addresses the purchase barrier of needing multiple lip products by showcasing this as an all-in-one treatment. # Visual style The ad has a polished, high-end commercial aesthetic with a minimalist black and white filter. The editing style features quick cuts and static shots, creating a modern and sleek feel. The production quality is high, supporting the intended tone of sophistication and simplicity. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-executed, enhancing the overall impact of the ad. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:01 Extreme close-up of a woman's face in black and white, focusing on her glossy lips, nose, and one eye. The lighting is bright and reflects off the lip gloss. The camera is static, providing a detailed view of the texture and shine. / 00:01–00:02 The camera zooms out slightly to show the woman holding a white phone case with a black square in the center above her head. She is wearing a black tank top and has long brown hair. She is holding a small, light pink tube in her other hand. The background is a plain white wall. The camera is stationary. / 00:02–00:03 Extreme close-up of the woman's mouth as she applies the light pink lip treatment from the tube to her bottom lip. Her manicured fingers are visible. The camera is static, focusing on the application process and the glossy texture of the product. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Peptide Lip Treatment provides hydrated and nourished lips with a glossy finish. # Benefits - Hydrated lips - Nourished lips # Features - Peptide Lip Treatment - Glossy finish # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The customer POV is communicated through the demonstration of product application and use. - Brand 50% – The brand POV is communicated through close-ups of the product and its packaging, emphasizing its aesthetic and desired outcome. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a woman's face, focusing on her glossy lips. This is intended to immediately capture attention and highlight the desired outcome of using the product. The perspective is from the brand, showcasing the aesthetic appeal of the lips. - 00:01–00:05 00:01–00:05 The woman applies the Rhode Peptide Lip Treatment to her lips. This demonstrates the product in use and emphasizes its smooth application and glossy finish. The perspective shifts to the customer, showing how the product integrates into a beauty routine. The tone is practical and informative. - 00:05–00:06 00:05–00:06 A close-up shot of the Rhode product packaging is shown. This reinforces brand recognition and highlights the minimalist design. The perspective is from the brand, emphasizing the product's aesthetic. The tone is sleek and modern. - 00:06–00:11 00:06–00:11 The ad returns to a close-up of the woman's face, now with visibly glossy lips. This reinforces the product's effect and leaves a lasting impression. The perspective is from the brand, showcasing the final result. The tone is polished and aspirational.

# Ad summary A UGC-style ad for Rhode Peptide Lip Tints. The ad features a young woman showing off four different tinted lip balms. She demonstrates each color and how it appears on her lips, and holds up the tubes to display the products. # Brand positioning Rhode is presented as a brand focused on enhancing natural beauty through simple yet effective skincare and makeup solutions. The brand aligns with a minimalist lifestyle, emphasizing ease of use and a dewy, healthy look. Rhode aims to sit in a space that balances high-end quality with everyday accessibility, eschewing overly complex beauty routines for straightforward products that fit seamlessly into a modern lifestyle. The brand's aesthetic is clean and youthful, primarily targeting customers who value effortless beauty and a no-fuss approach to their daily routine. Rhode follows category norms by offering color cosmetics in a convenient lip balm format, but pushes against the trend of heavy makeup by promoting a more natural, understated look. # Product The Rhode Peptide Lip Tint is a tinted lip balm designed to moisturize and add a hint of color to the lips. Packaged in a small, squeezable tube with a rounded applicator tip, the balm promises a smooth application for everyday use. The product is presented as a convenient solution for on-the-go hydration and subtle color enhancement. The ad showcases four shades: Ribbon, Toast, Espresso, and Raspberry Jelly. Each tint offers a different level of color payoff, from a light nude to a deeper berry tone, allowing users to customize their look based on preference. The product is marketed towards individuals seeking a quick and easy way to maintain hydrated lips while adding a touch of color, perfect for everyday wear. The textures appear balmy and non-sticky. # Visual style The ad has a polished, UGC-style aesthetic. It feels authentic due to the selfie-style camera work, but the lighting and framing are well-done, giving it a commercial feel. The editing style features quick cuts between shots of the product and its application, maintaining a consistent pace of around 10 cuts per minute. There are no visible transitions between scenes. # Hooks Visual: 00:00–00:01 The shot is a close-up, selfie-style shot of a woman. The background shows a white bathroom counter with a marble backsplash. A blurred-out mirror hangs on the wall. The lighting is bright and diffused. The woman is centered in the frame, wearing an off-the-shoulder black top, gold jewelry, and pink blush on her cheeks. Her long, brunette hair is styled in loose waves, and her expression is neutral. She's holding up four tubes of lip balm with different colored packaging. / 00:01–00:02 The woman moves one of the tubes closer to the camera, and the camera slightly zooms in on the product in her hand. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product, creating a sense of authenticity and relatable use. # Storyline - 00:00–00:02 00:00–00:02 The video begins with the woman holding four tubes of Rhode Peptide Lip Tints. She holds them up close to the camera, showing the different colors and packaging to the audience. This sets the stage by introducing the product and its variety. - 00:02–00:09 00:02–00:09 The woman then holds the pink-colored “ribbon” tube up to the camera and squeezes product onto the applicator tip. She applies the product to her lips, showing how easily it glides on and the subtle color it provides. The camera stays focused on her face, allowing the audience to see the immediate effect of the lip tint. The intention here is to demonstrate the product's ease of use and the natural-looking results. - 00:09–00:17 00:09–00:17 Next, she shows the “toast” color, and repeats the same process of squeezing, displaying, and applying. This reinforces the product's consistent application and highlights another color option for the audience to consider. The toast color is a light tan. - 00:19–00:27 00:19–00:27 The woman demonstrates the “espresso” color, which is a dark brown. Again, this process is repeated, showing how the product looks during application and on her lips. The intent is to show the versatility of the range and allow viewers to see the more bold color option. - 00:28–00:35 00:28–00:35 Lastly, the shade “raspberry jelly” is shown. The color is a vibrant red-pink, and the same demonstration occurs. This further illustrates the color payoff and range for a more pink-toned look. - 00:36–00:38 00:36–00:38 The video concludes with the woman holding all four tubes together, showing the complete set of Rhode Peptide Lip Tints. This final shot serves as a reminder of the full product line and its available options, encouraging viewers to consider purchasing the variety of shades.

# Ad summary A macro product demo that features the texture and smoothness of the Rhode Barrier Restore Cream. # Brand positioning Rhode is presented as a brand focused on minimalistic and effective skincare. The close-up shots of the product's texture and application emphasizes a sensorial experience, suggesting that skincare is not just about results, but also about the feeling and the ritual. The brand appears to align with a lifestyle that values simplicity, efficacy, and mindful self-care, setting itself apart from brands that may overcomplicate their messaging or focus solely on clinical results. # Product Rhode's Barrier Restore Cream is a skincare product designed to hydrate and restore the skin's natural barrier. The product is presented as having a smooth, rich texture, highlighted through close-up shots that showcase its consistency and spreadability. It appears to be suitable for anyone looking to maintain healthy, hydrated skin. The ad focuses on the tactile experience and moisturizing qualities of the cream, suggesting that it's a luxurious yet essential part of a daily skincare routine. # Visual style The ad has a polished aesthetic with a focus on macro product shots to emphasize the textures and consistencies of the cream. The editing style is straightforward, with static shots and smooth transitions, allowing viewers to focus on the visual details. The pacing is moderate, with a consistent flow that matches the product's smooth texture. There are no cuts that sync to the audio, as there is no dialogue or music. The use of macro photography gives it a high-end feel, conveying a sense of luxury and sophistication. # Hooks Text overlay: Barrier Butter / BEURRE BARRIERE Visual: 00:00–00:03 Extreme close-up of a black makeup spatula mixing white cream on the edge of a gray tube. The tube is only partially visible, revealing the "ode" in "rhode" vertically stacked on the tube. Below it, the text "Barrier Butter / Beurre Barriere". The background is a bright white. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Barrier Butter - Beurre Barriere # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The visuals present the product through macro shots, creating an aesthetic product demonstration. # Storyline - 00:00–00:03 00:00–00:03 A spatula mixes a thick, white cream on the edge of a gray tube. The close up macro shot emphasizes the cream's texture and thickness, suggesting a luxurious and high-quality formulation. - 00:01–00:02 00:01–00:02 The white cream stretches as two sides separate, forming a narrow strand, then creating a sharp peak before settling again. This visually demonstrates the cream's elasticity and structure, implying a unique or advanced formulation. - 00:03–00:05 00:03–00:05 A tool spreads white cream across a surface, leaving textured lines. The focus is on the texture and spreadability, highlighting its smoothness and how it could feel on the skin. - 00:05–00:06 00:05–00:06 Cream is squeezed from a gray tube. The cream maintains its shape as it emerges, further indicating a thick, luxurious texture. - 00:06–00:08 00:06–00:08 A tool spreads white cream across a surface, leaving textured lines. The focus is on the texture and spreadability, highlighting its smoothness and how it could feel on the skin. - 00:08–00:10 00:08–00:10 A gray tube of Barrier Restore Cream stands upright. This gives a product shot, identifying the brand. - 00:10–00:12 00:10–00:12 A tool spreads white cream across a surface, leaving textured lines. The focus is on the texture and spreadability, highlighting its smoothness and how it could feel on the skin.

# Ad summary This ad features Hailey Bieber showcasing the Rhode brand while holding a black Rhode Pouch. # Brand positioning Rhode is presented as a high-end skincare brand, leveraging celebrity founder Hailey Bieber's image to convey a sense of luxury and aspiration. The brand aligns with a minimalist aesthetic, focusing on clean beauty and effortless style. Rhode positions itself as a brand that ignores the noise of the crowded skincare market, offering a curated selection of essential products designed to simplify and elevate the skincare routine. The brand positioning is both functional, emphasizing effective skincare, and emotional, associating the brand with confidence and celebrity lifestyle. # Product The featured product is the Rhode Pouch, a black, quilted, rectangular bag with rounded corners. The bag is designed to carry Rhode skincare products and other essentials. The bag features the 'rhode' logo embossed in a matching black tone on the front. The pouch is shown being held by Hailey Bieber, suggesting it is a stylish and functional accessory for on-the-go use. The ad highlights the pouch as a desirable item, implying it is worth buying for its aesthetic appeal and practicality in organizing and carrying skincare products. # Visual style The ad features a highly polished, studio-shot image with a minimalist aesthetic. The visual motif is clean and modern, with a focus on the product and the celebrity model. The image treatment includes bright, even lighting and subtle retouching to enhance the model's appearance. The typography is integrated subtly, with the embossed logo on the pouch serving as the primary branding element. The style contrasts with typical platform norms, opting for a high-design look that aims to capture attention through its sophistication and elegance. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Rhode Pouch offers a blend of style and functionality, making it a desirable accessory for organizing and carrying skincare products and other essentials. # Benefits - Stylish accessory - Functional for carrying essentials # Features - Quilted texture - Embossed logo # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its association with Hailey Bieber to promote brand awareness and desirability. # Storyline - The ad opens with a shot of Hailey Bieber, positioned against a bright white background, holding the Rhode Pouch. This is intended to capture the viewer's attention and establish the association between the celebrity and the brand from the brand's perspective. - The camera focuses on the Rhode Pouch, highlighting its design and the embossed 'rhode' logo. This is intended to showcase the product's aesthetic and branding from the brand's perspective. - Hailey Bieber turns to face the camera, offering a glimpse of her makeup and overall style. This is intended to reinforce the brand's association with beauty, fashion, and a celebrity lifestyle from the brand's perspective.

# Ad summary This ad features a flatlay of Rhode Peptide Lip Tints in various shades, each labeled with a corresponding emoji and flavor name. The layout is clean and minimalist, showcasing the range of colors available. # Brand positioning Rhode is presented as a modern, minimalist skincare brand focused on essential lip care. The brand emphasizes simplicity and efficacy, offering a curated range of tinted lip treatments. The brand aligns with a clean, contemporary lifestyle, focusing on enhancing natural beauty with straightforward, high-quality products. Rhode positions itself as a go-to for those seeking effortless, everyday lip care solutions, steering clear of overly complex or trendy beauty routines. # Product The featured product is the Rhode Peptide Lip Tint, a tinted lip treatment designed to nourish and enhance the lips. It is available in multiple shades, including ribbon, raspberry jelly, toast, pbj, espresso, salted caramel, rhode vanilla, watermelon slice, unscented, and lemontini. Each tint comes in a squeeze tube with a screw-on cap. The product aims to provide both color and hydration, combining the benefits of a lip balm with a subtle tint. The packaging highlights key ingredients like peptides, emphasizing the product's skincare benefits. The lip tint is presented as an easy-to-use, everyday essential for achieving healthy, subtly colored lips. # Visual style The ad features a clean, minimalist aesthetic with a flatlay arrangement. The production quality is high, with studio-shot lighting and a focus on showcasing the product range. The image treatment includes subtle color grading to enhance the product colors, and the typography is clean and legible. The overall style is modern and sophisticated, aligning with the brand's focus on simplicity and quality. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Peptide Lip Tint - BAUME A LEVRES TENTE AUX PEPTIDES # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product range and brand aesthetic, emphasizing the variety of shades and the minimalist design. # Storyline - The ad begins by showcasing a range of Rhode Peptide Lip Tints in various shades, each paired with a corresponding emoji and flavor name. This is intended to immediately capture attention and highlight the variety of options available, told from the brand's perspective. - Next, the ad presents a clean, organized flatlay of the products, emphasizing the minimalist aesthetic and the range of colors. This is designed to visually communicate the brand's focus on simplicity and quality, told from the brand's perspective. - Finally, the ad provides a clear view of the product packaging, highlighting the brand name and key ingredients. This is intended to reinforce the product's skincare benefits and build trust with the audience, told from the brand's perspective.

# Ad summary This ad showcases Rhode's Pocket Peptide Lip Treatment. The ad features Hailey Bieber applying the lip treatment and highlighting its benefits for achieving hydrated and glossy lips. # Brand positioning Rhode is presented as a modern, luxury skincare brand focused on simplicity and effectiveness. The brand aligns with a minimalist lifestyle, emphasizing essential skincare for a polished, effortless look. Rhode positions itself as a go-to for achieving hydrated, healthy skin with a focus on high-quality ingredients and sleek, functional packaging. The brand pushes against overly complicated skincare routines, promoting a curated approach to beauty. # Product The Pocket Peptide Lip Treatment is a lip care product designed to hydrate and add gloss to the lips. It is presented as a solution for dry lips, providing essential moisture and a glossy finish. The product is packaged in a sleek, minimalist tube, making it easy to carry and apply on the go. The ad emphasizes the product's ability to deliver hydrated, glossy lips with a single application, making it a convenient and effective solution for lip care. # Visual style The ad has a polished, high-end aesthetic with a minimalist black and white color scheme. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is slow and deliberate, emphasizing the brand's sophisticated tone. # Hooks Text overlay: 00:02–00:05 rhode Visual: 00:00–00:02 A black and white shot of Hailey Bieber sitting and holding a black Rhode-branded bag. She is wearing sunglasses and a black top. The background is a plain wall. The camera zooms in slightly on the bag, highlighting the Rhode logo. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and text overlays. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a black and white shot of Hailey Bieber holding a Rhode-branded bag. This introduces the brand and sets a stylish, minimalist tone. - 00:02–00:05 00:02–00:05 A close-up shot of Hailey Bieber's face with the text "rhode" overlaid. This reinforces brand recognition and highlights the celebrity endorsement.