How Dissh Advertises on Meta

# Ad summary The ad showcases DISSH clothing in an urban setting with a split-screen effect, offering quick glimpses of a model in different poses and locations within a metro station. The fast cuts and trendy music create a stylish and modern feel, appealing to fashion-conscious consumers. # Brand positioning DISSH is presented as a contemporary fashion brand for women, offering stylish and modern clothing. The brand aligns with a sophisticated and urban lifestyle, as showcased by the metro station setting. The brand's positioning is both functional and emotional, as it provides fashionable clothing that also empowers the wearer with confidence and style. The brand does not directly push against or compare itself to competitors within the ad, but clearly implies it is on trend with current fashion. # Product The featured product is a black mini dress with a V-neck and short, ruffled sleeves. The dress is presented as a versatile piece that can be worn in various urban settings. The ad conveys the dress is a contemporary and stylish option for fashion-conscious women. The dress is modeled in different parts of a metro station, showing how it can be worn in everyday situations. The USPs are its modern design, versatility, and suitability for an urban lifestyle. The ad aims to persuade viewers that this dress is worth buying by highlighting its style and how it fits into a trendy, on-the-go lifestyle. # Visual style The ad has a polished commercial aesthetic with fast-paced editing. The production quality is high-end, with a focus on stylish urban settings. The editing style includes quick cuts and smooth transitions, with a consistent pacing of approximately 20 cuts per minute. The visuals are timed to sync with the music beats, enhancing the overall rhythm and impact. # Hooks Spoken: 00:01–00:02 [Singing] Attention all bodies Visual: 00:00–00:02 Split screen with five rows: Top row shows a blonde-haired, fair-skinned woman wearing a short black dress with ruffled sleeves, standing as a subway train passes behind her. Second row shows an escalator with black railings and metal steps in a bright, tiled metro station. Third row is a close up of a fair-skinned, blonde-haired woman's face looking to the left, wearing earrings and light makeup. Fourth row is a woman with medium-length brown hair wearing the same black dress, standing on the escalator and holding the handrail. The bottom row shows the woman standing in front of a subway car with yellow doors. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The black mini dress offers a stylish, modern, and versatile option for women seeking a contemporary look. # Benefits - Stylish - Modern - Versatile # Features - Black mini dress - V-neck - Short, ruffled sleeves # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the clothing in a stylish and urban context. # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a split-screen view showing the model in a black dress in various poses within a metro station setting. The message conveyed is to showcase the dress in a modern, urban context, creating a stylish and trendy visual impact. This is from the brand's perspective, aiming to capture the audience's attention with quick, dynamic shots. - 00:06–00:11 00:06–00:11 The model is seen walking and posing on an escalator and platform, emphasizing the dress's versatility and suitability for an on-the-go lifestyle. The message is to demonstrate how the dress fits into everyday urban settings, reinforcing its practicality and style. This is presented from the brand's perspective, highlighting the dress's appeal to a modern, mobile consumer.

# Ad summary This ad for DISSCH features a woman modeling the Cyrus Collarless Blazer. The ad highlights the blazer's features and design in a simple, elegant way. # Brand positioning DISSCH positions itself as a contemporary fashion brand offering elevated everyday pieces. The brand's minimalist aesthetic and focus on quality materials appeal to those seeking timeless style. DISSCH is designed to offer an accessible alternative to high-end designer brands, emphasizing subtle sophistication and versatility rather than fleeting trends. The brand's overall presentation conveys a sense of understated luxury, inviting customers to embrace a refined and effortless approach to dressing. # Product The Cyrus Collarless Blazer is a tailored jacket featuring a sleek, minimalist design. The blazer is made from a smooth, black fabric and has a collarless neckline, creating a modern and streamlined silhouette. It features a button-up front and a waist tie, allowing the wearer to cinch the blazer for a more defined shape. The blazer is presented as a versatile piece that can be dressed up or down, suitable for various occasions. # Visual style The ad has a clean, minimalist aesthetic with a focus on high-quality product photography. The lighting is soft and diffused, creating a smooth and flattering look. The color palette is neutral, with a focus on black and grey tones, enhancing the sophisticated and timeless feel. The overall visual style aims to convey a sense of understated elegance and modernity. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Versatile piece that can be dressed up or down - Suitable for various occasions # Benefits - Sleek and minimalist design - Modern and streamlined silhouette - Defined shape # Features - Collarless neckline - Button-up front - Waist tie # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image presents a brand perspective, showcasing the Cyrus Collarless Blazer in a clean and stylized manner to highlight its features and aesthetic appeal. # Storyline - The ad opens with a stylish woman modeling the Cyrus Collarless Blazer. The intention is to showcase the blazer's design and fit. The audience views the product from the brand's perspective. - The shot focuses on the blazer's details, such as the collarless neckline, button-up front, and waist tie. The purpose is to highlight the product's features. The audience experiences the product from a detailed brand perspective. - The model holds a black leather bag with a silver ring detail, complementing the blazer. The goal is to enhance the overall aesthetic of the product. The audience sees this from the brand's aspirational styling perspective.

# Ad summary This ad features a woman taking a mirror selfie of her OOTD. She is wearing a casual light jacket with a high collar, and a long, lacy white dress. The ad promotes clothing. # Brand positioning The brand aims to occupy the space of accessible, stylish clothing that still maintains a chic and high-end feel. They align with the values of effortless style and individuality. The brand seems to push against the idea of overly trendy or complicated fashion, instead promoting versatile pieces that can be mixed and matched for different looks. The brand positioning is functional in that it provides clothing solutions, but also emotional in that it aims to empower customers to express their personal style with confidence. # Product The ad features two distinct clothing items. The first is a casual, light-colored jacket with a high, stand-up collar and loose, blouson sleeves. It appears to be made of a lightweight material and has an elastic hem. The second item is a long white dress made of lace. The dress is floor-length and features a delicate floral pattern. These items are for people who want to put together an outfit and want to maintain a fashionable but effortless style. The ad is telling the viewer that they can achieve a stylish and put-together look with these unique items. # Visual style The ad has a natural, unedited aesthetic, resembling user-generated content (UGC). The visual motif is a simple, full-body shot of an outfit. The image treatment appears to be minimal, with natural lighting and no obvious filters. This aligns with the platform-native style of everyday fashion posts, aiming to blend seamlessly into a user's feed. The overall effect is a casual, relatable vibe, designed to increase scannability and stop power in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not clearly signaled. # Benefits - Not clearly signaled. # Features - Light jacket with high collar and blouson sleeves - Long white dress made of lace # Call to action None used. # Social proof - None used. # Point of view - Customer: The point of view throughout the image is that of a customer sharing their outfit of the day (OOTD), as evidenced by the selfie style and casual presentation. This helps the ad feel relatable and authentic. # Storyline - The image begins with a woman taking a selfie in the mirror. This establishes a casual, personal tone, suggesting the ad is sharing a real-life look. The intent is to mimic the type of organic content that users are accustomed to seeing on social platforms. - The focus then shifts to the outfit itself, showcasing a combination of a casual jacket and a lacy dress. The purpose is to highlight the brand's unique and versatile pieces that can be styled together in unexpected ways. - Finally, the image captures the overall aesthetic and lifestyle associated with the brand. The goal is to create a desire in the viewer to emulate this style and incorporate the brand's clothing into their own wardrobe.

# Ad summary This ad is for the fashion brand, DISSH. It highlights the Autumn Winter drop 1, 2026 collection. A female model walks down the steps outside. # Brand positioning DISSH is presented as an on trend women's fashion brand, promoting accessible luxury through high-quality fabrics, elevated designs, and a timeless aesthetic. The brand occupies a contemporary space, aligning with modern minimalism while also emphasizing comfort and quality. DISSH differentiates itself by providing high-end styles without the high-end price tag, suggesting an emphasis on accessible elegance. # Product DISSH is advertising its Autumn Winter Drop 1 collection for 2026. The hero product is a matching top and bottom set in a sheer burgundy fabric. The top is a loose-fitting, long-sleeved button-up shirt, worn open. The bottom is a pair of wide-legged trousers. The entire outfit is sheer. The model is also carrying a small black handbag. # Visual style The ad's aesthetic is high-end and polished. The editing style uses static shots with smooth transitions. The production quality is that of a commercial ad. The pacing is slow and steady with a consistent BPM. The cuts are timed to the beat of the music. # Hooks Text overlay: 00:00–00:02 AUTUMN WINTER / 00:01–00:02 2026 / 00:02–00:02 Drop 1 Visual: 00:00–00:02 The camera angle is low, looking up at a woman walking down the steps outside of a building. She is wearing a burgundy top and bottom set and carrying a small black handbag. The building is white with pillars and windows. There is a black lamp post to the left. The text overlay reads 'Autumn Winter Drop 1 2026'. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable outfit, perfect for making a statement - Stylish top and bottom that can be worn together for a complete look # Benefits - Stylish look - On-trend fashion # Features - Matching burgundy top and bottom set - Sheer fabric - Long-sleeved button-up shirt - Wide-legged trousers # Call to action Get First Access # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its clothing line and aesthetic. # Storyline - 00:00–00:09 00:00–00:09 The model walks down the stairs outside of the building. This is intended to showcase the clothing in a fashionable setting.

# Ad summary This ad showcases a light colored set of clothing from the brand DISSH, part of their SS26 collection, as a woman walks down a sidewalk. # Brand positioning DISHH is presented as a purveyor of stylish, contemporary clothing. The brand seems to value minimalism and effortless chic, aligning with a modern, urban lifestyle. DISSH appears to ignore overt trend-chasing, opting instead for timeless pieces that exude understated elegance. The brand positioning leans towards the emotional, promising customers a sense of sophistication and confidence through its apparel. # Product The advertised product is a matching set of clothing. The top is a light-colored, kimono-style wrap top, featuring long sleeves and a tie at the waist. The bottoms are a pair of matching light-colored shorts. The set is designed for casual wear, ideal for everyday activities or relaxed outings. The focus is on style and comfort, offering a versatile outfit that can be dressed up or down. The set offers a coordinated look with minimal effort, suggesting a solution for those seeking a stylish and easy-to-wear ensemble. # Visual style The ad features a clean and modern visual style, with a focus on natural lighting and a shallow depth of field. The production quality appears to be high, resembling a professional photoshoot. The image treatment includes subtle color grading, enhancing the overall aesthetic. The typography is minimalist, with the brand name and collection name rendered in a simple, sans-serif font. This visual style aims to create a sophisticated and aspirational feel, aligning with the brand's positioning. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the challenge of putting together a stylish, coordinated outfit with minimal effort. The ad suggests that the brand is able to create a stylish look without spending a lot of time or effort. # Value propositions - Easy-to-wear set - Versatile for various occasions # Benefits - Stylish and comfortable ensemble - Effortless coordination # Features - Matching set: kimono-style wrap top and shorts - Light color # Call to action None used. # Social proof - None used. # Point of view - External source: The POV is that of an outside observer, capturing the woman as she walks down the sidewalk, showcasing the product in a lifestyle context. # Storyline - The ad displays an image of a woman wearing a matching set from the brand DISSH as she walks down the sidewalk. This aims to showcase the brand's product in a real-life setting. The viewer is experiencing this storyline from an external source.

# Ad summary This ad for DISSH features a woman walking down a staircase while modeling different outfits from the brand's new season collection. The camera is static and at eye-level with the model, capturing her from the waist up. There is music playing in the background. # Brand positioning DISSH is presented as a contemporary and stylish brand that offers a variety of outfits. The brand seems to aim to occupy a space in the consumer's mind as a provider of fashionable, ready-to-wear clothing for the modern woman. DISSH aligns with values of current trends and promoting a lifestyle of confidence and sophistication. The brand follows category norms by presenting its clothing through a model in a visually appealing manner, yet pushes against competitor behaviors by creating a video that focuses solely on showcasing a range of outfits without the use of a voiceover to describe what the outfits are or their material composition. The brand positioning is functional, highlighting the brand's ability to provide modern clothing that stays on trend. # Product The ad features a variety of outfits from DISSH's new season collection, with pieces ranging from casual to more sophisticated styles. Each outfit consists of different combinations of tops, bottoms, jackets, and dresses. All outfits are modeled by a woman walking down a staircase. The outfits appear suitable for different occasions, showcasing the brand's versatility. The ad emphasizes the visual appeal and style of each outfit, highlighting the brand's ability to provide trendy and fashionable clothing options. # Visual style The ad has a polished and clean aesthetic. The editing style consists of quick cuts to showcase each outfit, and the production quality appears to be professional. The pacing is moderate. The audio is synced with the background music. # Hooks Spoken: Female 1: I forgot my name. Text overlay: 00:00-00:03 DISSH / 00:00-00:03 New Season Visual: 00:00–00:02 A woman with long black hair, wearing a white shirt, red scarf, sheer black skirt, black jacket, and black sandals, walks down a staircase while carrying a black purse. The background consists of a light gray wall, staircase, and brown handrail. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Provides new and modern ready-to-wear clothing. # Benefits - New outfits to explore # Features - New season collection # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand showcases its new season collection through a model walking down a staircase. # Storyline - 00:00–00:02 A woman walks down a flight of stairs with an outfit on. - 00:02–00:04 The woman continues to walk down the staircase, this time with a new outfit on. - 00:04–00:06 The woman continues to walk down the staircase, this time with another new outfit on. - 00:06–00:08 The woman continues to walk down the staircase, this time with yet another new outfit on. - 00:08–00:10 The woman continues to walk down the staircase, again with a new outfit on.

# Ad summary This ad promotes the Misha Shirt from the brand DISSH. The ad shows the shirt in different outfits. # Brand positioning DISSH is presented as a modern and stylish women's fashion brand, focusing on versatile, everyday wear. The brand aims to occupy a space in the consumer's mind as an accessible yet fashionable option. The brand aligns with a contemporary lifestyle. The brand's positioning seems functional, with a focus on versatile styling. The ad only features one product. # Product The featured product is the 'Misha Shirt,' which is being reintroduced or restocked ('is back'). The shirt is a button-down with blue and white vertical stripes. The shirt is versatile enough to be worn in multiple ways, including as a traditional top, tied around the waist, or layered over other clothing. The ad presents the Misha Shirt as a key wardrobe staple that can be styled in multiple ways, making it a practical and stylish choice for consumers. # Visual style The ad has a clean and polished aesthetic with a minimalist background. The editing style consists of static shots with smooth transitions between outfits. The production quality is high-end commercial. The pacing is moderate. The visuals are timed to the music beats. # Hooks Spoken: 00:04–00:09 [Singing] Devenir regarde Text overlay: DISSH / The Misha Shirt is Back Visual: 00:04–00:05 The same woman with long blonde hair, wearing the blue and white striped shirt, standing in a side profile, with black pants. The camera remains stationary. Text overlay reads: 'DISSH' and 'The Misha Shirt is Back' / 00:05–00:06 The same woman with long blonde hair, wearing the blue and white striped shirt with a short, white skirt, and gold bracelet. The camera remains stationary. Text overlay reads: 'DISSH' and 'The Misha Shirt is Back' / 00:06–00:07 The same woman with long blonde hair, wearing the blue and white striped shirt with a short, white skirt. The camera remains stationary. Text overlay reads: 'DISSH' and 'The Misha Shirt is Back' / 00:07–00:08 The same woman with long blonde hair, wearing the blue and white striped shirt tied around her waist with a black tank top and white pants. The camera remains stationary. Text overlay reads: 'DISSH' and 'The Misha Shirt is Back' / 00:08–00:09 The same woman with long blonde hair, wearing the blue and white striped shirt tied around her waist with a black tank top and white pants in a side profile. The camera remains stationary. Text overlay reads: 'DISSH' and 'The Misha Shirt is Back' # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Misha Shirt can be styled in multiple ways, making it a practical and stylish choice for consumers. # Benefits - Versatile - Can be worn in multiple ways - Stylish # Features - Button-down shirt - Blue and white vertical stripes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective through stylized visuals and on-screen text promoting the product. # Storyline - 00:00–00:09 00:00–00:09 The ad showcases the Misha Shirt being worn in different ways. This is intended to highlight the versatility of the Misha Shirt. The story is being told from the brand's perspective, showcasing the product's adaptability. The tone is upbeat and stylish.

# Ad summary A creator shows different ways to style the same pair of pants. # Brand positioning Dissh is presented as a women's clothing brand that offers a range of pieces that can be worn on multiple occasions. The brand pushes against category norms by focusing on neutral tones for fall and winter. It aligns with a lifestyle that promotes everyday fashion. # Product The product featured is the brand's pleated pants with a fold-over detail. It has a drawstring and wide leg fit. This item comes from the Autumn Winter 26 collection. The fold-over feature of these pants makes any outfit look a whole lot more interesting and you don't have to do as much styling. # Visual style The ad's overall aesthetic is clean and modern with a UGC feel. The editing style is quick cuts and static shots. The production quality feels like a hybrid between UGC and a polished commercial. The pacing stays consistent throughout the ad. The text is timed with the music beats. # Hooks Spoken: I'm going to show you how you can style these dissh pants in multiple different ways along with other pieces from dissh's autumn winter 26 collection. Text overlay: As Seen On / @sarahkate_ Visual: 00:00–00:02 The shot shows a woman standing in front of the camera while wearing a white halter top and the pants. She has long brown hair and tan skin. The background shows an apartment. The camera is in selfie style and static. / 00:02–00:05 The woman continues speaking while moving her hands. The camera is selfie-style and static. / 00:05–00:06 The shot shows the woman holding a black bag and speaking to the camera. The camera is selfie style and static. # Funnel stage Consideration # Pain points None used. # Value propositions - The fold over feature of these pants makes any outfit look a whole lot more interesting and you don't have to do as much styling. # Benefits - Makes any outfit look a whole lot more interesting - You don't have to do as much of styling # Features - Fold over feature # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This is communicated through the casual tone and visual style of the video. # Storyline - 00:00–00:05 The video starts with a woman introducing that she will be showing multiple ways to style the dissh pants. - 00:06–00:17 00:06–00:17 The woman presents the first outfit which consists of the pants styled with a white halter top, black bag, kitten heels and black sunglasses. - 00:18–00:25 00:18–00:25 The woman presents the second outfit which consists of the pants with a blazer and a belt. - 00:26–00:31 00:26–00:31 The woman presents the third outfit which consists of the pants with a long-sleeve shirt that has a scoop neckline.

# Ad summary This ad features a model wearing multiple outfits, styled by a stylist. The outfits are presented in a studio setting with a minimal white background. # Brand positioning The brand is presented as a high-fashion label, emphasizing style and sophistication. The brand aims to occupy a space in the consumer's mind as a trendsetter and curator of elegant and modern fashion. The brand aligns with values of high style, quality, and an elevated lifestyle. The brand focuses on presenting a range of cohesive looks that are ready to wear. The brand is positioned as fashion-forward, pushing against the norms of fast fashion by promoting a more curated and stylized approach to dressing. The brand positioning is emotional, appealing to the desire for sophistication and confidence. # Product The ad showcases a range of Spring/Summer 26 clothing items. These include: a white, oversized sweatshirt; a lace maxi skirt; a sheer brown button-down shirt; dark-colored bras and underwear; a cream-colored sleeveless blazer; matching shorts; a brown, low-cut maxi dress; a white, oversized button-down shirt; and khaki-colored shorts. The products are designed for adults who want to express their sense of style and confidence through fashion. The styling suggestions are intended to present different ways to wear the individual garments. # Visual style The ad has a clean and minimalist aesthetic. The lighting is bright and even, highlighting the texture and details of the clothing. The editing style consists of static shots with smooth transitions. The production quality is polished, giving off a high-end commercial feel. The pacing is moderate, with cuts approximately every 1-2 seconds, creating a steady rhythm that keeps the viewer engaged. There is no audio-visual sync. # Hooks Text overlay: Styling In Session / Spring Summer 26 Visual: 00:00–00:01 In a brightly lit studio with a white backdrop, a fair-skinned model with light brown hair stands barefoot while a dark-haired stylist adjusts the collar of an oversized, off-white sweatshirt she is wearing. She also wears a long white lace skirt and a black top underneath. A rack of clothes is visible on the left, and various pairs of black shoes are scattered on the floor. A brown bag sits on a white bench seat. / 00:01–00:02 The same model, now wearing black sunglasses and a small black bag over her shoulder, poses confidently with her hands on her hips, facing the camera. She is wearing the same sweatshirt and skirt from the previous shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Styling inspiration for the Spring/Summer 26 season - Showcasing various fashion trends in a curated manner - Offering versatile styling options for individual garments # Benefits - Provides styling inspiration - Showcases the latest fashion trends - Offers different ways to style individual garments # Features - Oversized sweatshirt - Lace maxi skirt - Sheer button-down shirt - Sleeveless blazer - Matching shorts - Low-cut maxi dress - Button-down shirt - Khaki shorts # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the styling process and the finished looks. # Storyline - 00:00–00:01 00:00–00:01 The model is seen being styled, with a stylist adjusting a white oversized sweatshirt on her. - 00:01–00:02 00:01–00:02 The model then poses confidently, wearing the white sweatshirt, a lace skirt, sunglasses, and carrying a small black bag. - 00:02–00:05 00:02–00:05 The model poses in a sheer brown shirt and maxi skirt, holding a small black bag. - 00:06–00:09 00:06–00:09 The model is styled and poses in a cream-colored sleeveless blazer and matching shorts. - 00:09–00:12 00:09–00:12 The model wears a low-cut brown maxi dress and sunglasses. - 00:12–00:15 00:12–00:15 The model poses in a white button-down shirt and khaki shorts, with a stylist making adjustments before posing with sunglasses.

# Ad summary A creator partners with DISSH to present a fashion lookbook featuring pieces from their autumn-winter 2026 collection. The creator initially shows a cream-colored jacket and matching shorts, and follows by styling the jacket with heeled flip-flops, black sunglasses, and a vintage bag. She ends by showing an additional look, where she styles the jacket with a lace skirt. # Brand positioning DISSH is presented as an on-trend, high-fashion brand. The collaboration with a micro-influencer positions them as a brand leveraging user-generated content to relate with consumers. They push against category norms by using a simple backdrop and less polished production, which creates a raw feel that aims to make the brand relatable to the average consumer. The styling examples shown in the ad communicate that the DISSH customer enjoys curating fashionable, monochromatic outfits with a vintage flair. The brand positioning leans toward emotional as it aims to help the customer feel put-together, stylish, and on-trend. # Product The ad showcases the "hero piece" from DISSH's autumn-winter 2026 collection: The Rory Track Jacket, which the creator pairs with matching shorts to make a matching set. The brand is described as stylish and on-trend, made for the fashion-forward consumer who likes to look clean and put-together. The ad aims to lower purchase barriers by showing multiple ways to style the same jacket. It shows the outfit dressed down with flip-flops and sunglasses, and dressed up with a lace skirt for a more feminine look. # Visual style The ad's aesthetic is simple and casual, with the use of natural lighting and an unadorned backdrop. The video is shot in a selfie-style format with static shots and smooth transitions. The production quality has a UGC feel, which supports the tone. The pacing is moderate with the shots lasting long enough to see the details in the clothing. # Hooks Spoken: Okay, I'm back with another styling series and this time I'm gonna show you my favorite look from DISSH's Autumn Winter 26 collection so let's go. Text overlay: 00:00–00:07 / AS SEEN On / @pariswycherley Visual: 00:00–00:07 A woman with long, wavy blonde hair stands in front of an off-white wall. She is wearing a simple tank top and light-colored pants with drawstrings. She has her hands clasped together in front of her chest and is speaking directly to the camera. # Funnel stage Consideration # Pain points The ad implies the pain point of not knowing how to put together a clean, stylish outfit. The creator responds by providing an example of how to wear the brand's clothing. # Value propositions - Clean look through matching set - Put together look through matching set - Slightly oversized fit adds modern look - Mini shorts add youthful look # Benefits - Look clean - Look put together - Slightly oversized - Mini shorts # Features - Rory Track Jacket - Matching shorts - Autumn Winter 26 collection # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from a customer point of view. # Storyline - 00:00–00:07 The creator greets the viewer to present another styling series. - 00:07–00:14 The creator introduces the Rory Track Jacket and matching shorts as her favorite outfit from DISSH's autumn-winter 2026 collection, and says she is going to put it on. - 00:14–00:24 The creator models the set, stating she is a "sucker for a matching set" as it makes one look clean and put-together. She describes the outfit as slightly oversized with mini shorts. - 00:24–00:30 The creator begins accessorizing the outfit, starting with white heeled flip-flops, followed by large aviator sunglasses. - 00:30–00:37 The creator adds a vintage-style handbag and models the look. - 00:37–00:43 The creator notes she has an option to style the jacket to make the look more feminine, and presents the jacket paired with the Wilma lace skirt.

# Ad summary The ad showcases a variety of outerwear from DISSH, highlighting different styles and outfits. A model walks down a staircase, displaying each outerwear piece paired with complementary clothing and accessories. # Brand positioning DISSH is presented as a contemporary fashion brand specializing in stylish and versatile outerwear. The brand emphasizes modern aesthetics and effortless chic, appealing to consumers who value high-quality, on-trend pieces that can be incorporated into various personal styles. The visual presentation focuses on providing inspiration and diverse styling options, positioning DISSH as a go-to source for curated and fashionable outerwear. # Product The ad features a range of outerwear pieces from DISSH, all part of the AW26 collection. The collection includes an oversized black blazer, a cream-colored long coat, a black cardigan, and a belted black trench coat. Each piece is designed to be versatile and stylish, suitable for various occasions and personal styles. The oversized blazer offers a contemporary, relaxed fit, while the long coat provides a sophisticated, classic look. The cardigan offers a cozy and comfortable option, and the trench coat adds a touch of elegance with its belted waist. All pieces are designed to complement different outfits, providing viewers with a sense of how they can incorporate these items into their existing wardrobes. The collection emphasizes effortless style and modern aesthetics. # Visual style The ad has a clean and minimalist aesthetic with a focus on showcasing the clothing in a straightforward manner. The shots are static and well-lit, emphasizing the textures and details of each piece. The editing style consists of quick cuts between different outfits, creating a slideshow effect. The production quality appears polished, aligning with a commercial feel. The pacing is moderate, with cuts timed to the beat of the background music. # Hooks Spoken: 00:00–00:01: [Singing] I forgot my name. Text overlay: 00:00–00:01: DISSH / 00:00–00:01: AW26 Outerwear Visual: 00:00–00:01: The camera is positioned at eye-level and static. A model with long black hair, light skin, and wearing a black oversized blazer, white top, red skirt, and sheer black maxi skirt, walks down a staircase with gray steps and a wooden handrail. She carries a small black purse and wears a gold necklace. Text overlays read "DISSH" on the left and "AW26 Outerwear" on the right. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Provides viewers with a sense of how they can incorporate these items into their existing wardrobes - Emphasizes effortless style and modern aesthetics # Benefits - Versatile styling options - Modern aesthetics - Effortless chic # Features - Oversized black blazer - Cream-colored long coat - Black cardigan - Belted black trench coat # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's official perspective, showcasing its clothing line. # Storyline - 00:00–00:02 00:00–00:02: The video begins with a model walking down a staircase, showcasing a black oversized blazer over a white top and red skirt paired with a dark sheer maxi skirt. The intention is to immediately grab attention with a fashionable and eye-catching outfit. - 00:01–00:02 00:01–00:02: The video transitions to the same model wearing a black cardigan, white tee, and white wide-leg pants. The intention here is to show a casual, chic outfit option. The perspective remains from an eye-level static camera. - 00:02–00:03 00:02–00:03: The model is shown in the same blazer outfit as the opening shot. This reinforces the initial visual statement, keeping the audience engaged with another look. - 00:03–00:04 00:03–00:04: The video shows the model wearing a cream-colored long coat over the white tee and wide-leg pants. The intention here is to demonstrate another sophisticated outerwear option from the brand. - 00:04–00:05 00:04–00:05: The model is shown wearing a black crop jacket, white tee, and white maxi skirt. This is to show a layered, modern look. - 00:05–00:06 00:05–00:06: The model repeats the cream-colored coat outfit. Reinforcing the initial visual statement, keeping the audience engaged with another look. - 00:06–00:07 00:06–00:07: The model is shown wearing a black cardigan, white tee, and white wide-leg pants. The intention here is to show a casual, chic outfit option. - 00:07–00:08 00:07–00:08: The model is shown in a belted black trench coat, white tee, and white maxi skirt. The intention is to showcase a classic yet stylish trench coat option. - 00:08–00:09 00:08–00:09: The model repeats the cream-colored coat outfit. Reinforcing the initial visual statement, keeping the audience engaged with another look. - 00:09–00:10 00:09–00:10: The model repeats the black cardigan outfit. The intention here is to show a casual, chic outfit option.

# Ad summary This ad features a stylish woman wearing a casual outfit from DISSH. The outfit includes a white t-shirt, a black midi skirt, and a black and white flannel shirt tied around the waist. The ad highlights the 'Annalise Check Shirt' as a key piece for an effortlessly chic look. # Brand positioning DISSH is presented as a contemporary women's fashion brand that focuses on creating effortless and stylish pieces. The brand is positioned to appeal to the modern woman who values a casual yet chic aesthetic. The ad doesn't highlight any specific values or attempt to push against any category norms, instead focusing on functional style and modern design. # Product The advertised product is the 'Annalise Check Shirt,' a black and white flannel shirt from DISSH. The shirt is shown worn tied around the waist over a black midi skirt and a plain white t-shirt, demonstrating a casual styling option. The shirt adds a touch of effortless chic to the outfit. It can be inferred that this shirt is for women who are interested in stylish, comfortable clothing. # Visual style The ad has a natural, slightly desaturated aesthetic. The setting is simple and urban, with soft lighting. The overall style is contemporary and casual, with a focus on the model's styling. The photo has a studio shot feel and appears to be high production quality. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Annalise Check Shirt # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents the brand's aesthetic and showcases the featured clothing items in a stylish way. The brand wants to convey their style, which is trendy and accessible. # Storyline - The ad opens with a shot of a woman standing in front of a textured wall. The intent is to capture the viewer’s attention and establish a sense of casual style. This is from the brand’s perspective, showcasing the key pieces in an aspirational way.

# Ad summary This ad showcases DISSH's Sale Edit through quick cuts of behind-the-scenes footage. Models are shown in a studio setting getting ready for a shoot, wearing various outfits that are part of the sale. The ad is set to an upbeat song and includes text overlays highlighting the brand and sale details. # Brand positioning DISSH is presented as a contemporary and stylish fashion brand offering a curated selection of clothing in line with current trends. The brand emphasizes accessibility and caters to a youthful audience, positioning itself as a go-to for on-trend fashion at attractive prices. The visuals and styling suggest an inclusive and modern aesthetic, steering away from overly formal or exclusive imagery. The brand aims to occupy a space in the consumer's mind as trendy, affordable, and attuned to current fashion tastes. # Product The ad highlights DISSH's "Sale Edit", showcasing a range of women's clothing and accessories available at discounted prices. The products featured include a variety of tops, skirts, dresses, blazers, and shoes, all characterized by contemporary designs and neutral color palettes. Key pieces include casual knit tops, tailored blazers, and patterned sandals. The ad emphasizes the availability of fashionable items at reduced prices, making it an attractive offer for those looking to update their wardrobe affordably. The products are presented in a visually appealing manner, styled on models in a professional studio setting. The Sale Edit is clearly positioned as an opportunity to acquire trendy fashion items at discounted prices. # Visual style The ad has a polished yet raw aesthetic, blending behind-the-scenes footage with clean, well-lit studio shots. The black and white filter gives it a modern, editorial feel. The editing is quick, with fast cuts and transitions that match the upbeat music. The overall production quality is high, giving the impression of a professional campaign while retaining a sense of immediacy and authenticity. The pacing is fast, with an estimated 40 cuts per minute, and the edits are often synced to the music beats. # Hooks Spoken: 00:00–00:01 [Singing] people around Text overlay: 00:00–00:01 DISSH / 00:00–00:01 The Sale Edit / 00:00–00:01 Discover Now Visual: 00:00–00:01 A black and white shot of a studio setting. In the foreground, a person sits in a chair while two stylists work on their hair and makeup. A table with various styling products is visible on the left. In the background, there are large windows with dark curtains, and other people moving around. The lighting is bright but diffused, and the camera is stationary, providing a wide shot of the entire scene. # Funnel stage Consideration # Pain points Budget constraints: The ad addresses the frustration of wanting to stay fashionable without overspending. # Value propositions - Trendy fashion at discounted prices: The Sale Edit offers stylish clothing and accessories at reduced prices, making it an accessible way to update one's wardrobe. # Benefits - Fashionable items at discounted prices - Opportunity to update wardrobe affordably - Trendy fashion items # Features - Sale Edit - Clothing - Accessories - Neutral color palettes - Contemporary designs # Call to action Discover Now # Social proof - None used. # Point of view - Customer 40% – The ad creates a sense of personal connection by showing the models smiling and interacting with the camera. - Brand 60% – The brand's official voice is conveyed through the text overlays and the presentation of its products. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a behind-the-scenes look at a studio, showing people preparing for a shoot. The message conveyed is to give a sense of authenticity and show the process of creating a fashion campaign. The perspective is from an outside observer, capturing the energy of the setting. The tone is casual and energetic. - 00:01–00:02 00:01–00:02 A model smiles at the camera, showcasing a DISSH outfit. This moment introduces the human element and the brand's fashion. The perspective is from the model's point of view, creating a connection with the audience. The tone is inviting and friendly. - 00:02–00:03 00:02–00:03 The camera pans across a studio setting, showing props and equipment. This reinforces the behind-the-scenes theme. The perspective is from an observer, highlighting the production aspect. The tone is informative and casual. - 00:03–00:04 00:03–00:04 The model poses in a blazer, showcasing a different look from the DISSH collection. This beat highlights the brand's diverse range of styles. The perspective is from an observer, focusing on the fashion. The tone is stylish and energetic. - 00:04–00:05 00:04–00:05 A different model spreads her arms, showcasing another outfit from the DISSH collection. This continues to emphasize the range of styles offered. The perspective is from the model's point of view, creating a sense of freedom. The tone is confident and energetic. - 00:05–00:06 00:05–00:06 The model poses with her hands above her head, showcasing a skirt and top set. This beat continues to highlight the variety of clothing available. The perspective is from an observer, focusing on the fashion. The tone is stylish and energetic. - 00:06–00:07 00:06–00:07 The model is smiling and dancing, showcasing another outfit. This reinforces the energetic and stylish vibe. The perspective is from the model's point of view, creating a fun and inviting atmosphere. The tone is joyful and energetic. - 00:07–00:08 00:07–00:08 The screen fades to a neutral background with the DISSH logo and sale details. This beat transitions to showcasing individual pieces. The perspective is from the brand, emphasizing the sale and its products. The tone is informative and enticing. - 00:08–00:09 00:08–00:09 A close-up shot of a DISSH shirt label is shown. This provides a detailed look at the product's quality. The perspective is from an observer, focusing on the product details. The tone is informative and stylish. - 00:09–00:10 00:09–00:10 A pair of snakeskin sandals is shown in a close-up shot. This showcases another product available in the sale. The perspective is from an observer, focusing on the product details. The tone is stylish and detailed. - 00:10–00:11 00:10–00:11 The model smiles and laughs at the camera. The tone is light and fun.

# Ad summary This ad shows different products from DISSH's best of sale. The ad displays clothing, shoes, earrings, and furniture. # Brand positioning DISHH is presented as a brand focused on modern and minimalist designs for both apparel and home decor. The brand seems to target customers who appreciate quality and style without excessive ornamentation. DISSH is not explicitly positioned against any specific competitors or trends; instead, it projects a timeless appeal, emphasizing understated elegance and comfort in both fashion and living spaces. The products shown suggest a cohesive aesthetic that values simplicity and sophistication, fitting into a market segment that prioritizes lasting style over fleeting trends. # Product The ad features a curated selection of DISSH's products currently on sale. The clothing includes both tops and dresses, which can be worn with gold earrings. The footwear includes loafers and heels. The home decor features a white sofa and a brown woven chair. The ad does not go into explicit detail about the features of the product, but it clearly implies that they are well made with quality materials. # Visual style The ad has a polished and elegant aesthetic, with smooth transitions between shots. The production quality is high-end, lending a luxurious feel to the ad. The pacing is moderate, maintaining a steady rhythm that allows viewers to appreciate each product. # Hooks Text overlay: 00:00–00:03 DISSH / 00:00–00:03 Best Of Sale / 00:00–00:03 Up to 50% Off Visual: 00:00–00:01 The camera is positioned above a white surface showcasing four different styles of shoes from DISSH. The shoes are all dark-colored. / 00:01–00:02 The camera shows a close-up view of a woman with her hair slicked back and wearing brown and gold bracelets. She rests her head on her arms. / 00:02–00:03 The camera shows a close-up view of a woman wearing earrings from DISSH. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points None used. # Value propositions - High-quality items for up to 50% off # Benefits - Up to 50% off # Features - Clothing - Shoes - Earrings - Furniture # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The official voice of the brand is conveyed through visual demonstrations of the product. # Storyline - 00:00–00:01 00:00–00:01 The camera shows a close-up angle of four different styles of dark shoes from DISSH on a white surface. The intention is to show the range of DISSH footwear. - 00:01–00:02 00:01–00:02 A woman with her hair slicked back and wearing brown and gold bracelets rests her head on her arms. The intention is to showcase DISSH's apparel, earrings, and bracelets. - 00:02–00:03 00:02–00:03 The camera shows a close-up view of a woman wearing earrings from DISSH. The intention is to showcase DISSH's earrings. - 00:03–00:05 00:03–00:05 The camera shows a woman wearing earrings from DISSH. The intention is to showcase DISSH's earrings. - 00:05–00:06 00:05–00:06 The camera pans upwards to display a brown woven chair with a silver frame. The intention is to display DISSH's home decor. - 00:06–00:07 00:06–00:07 The camera shows a close-up view of a woman wearing earrings from DISSH. The intention is to showcase DISSH's earrings. - 00:07–00:09 00:07–00:09 The camera shows a woman wearing earrings from DISSH. The intention is to showcase DISSH's earrings. - 00:09–00:10 00:09–00:10 The camera displays a white sofa from DISSH. The intention is to display DISSH's home decor. - 00:10–00:11 00:10–00:11 The camera pans upwards to display a brown woven chair with a silver frame. The intention is to display DISSH's home decor. - 00:11–00:12 00:11–00:12 The camera displays a white sofa from DISSH. The intention is to display DISSH's home decor.

# Ad summary A waist-up shot of a female model wearing a tank top and skirt from Dissh. The brand's name is featured, along with the model's name. # Brand positioning Dissh is presented as a contemporary and stylish brand that offers effortless and chic clothing options. The brand targets fashion-conscious individuals seeking versatile and high-quality pieces. By showcasing a model in a simple yet elegant outfit, the brand emphasizes its focus on clean lines and modern aesthetics. Dissh's positioning aims to occupy a space in the consumer's mind as a go-to destination for elevated basics and timeless wardrobe staples that effortlessly blend style and comfort. # Product The featured product is a matching white tank top and skirt set from Dissh. The tank top has a classic silhouette with a U-shaped neckline and ribbed texture. The skirt is a midi-length slip skirt with a delicate lace trim at the hemline. The skirt appears to have an elastic waistband. The set is designed for everyday wear, offering a comfortable and stylish option for various occasions. The ad highlights the set's versatility, as it can be dressed up or down depending on the occasion. The matching set is a complete outfit solution, making it easy for customers to achieve a coordinated and put-together look. # Visual style The ad features a natural and minimalist aesthetic. It has a simple backdrop with a neutral color palette, directing the focus to the clothing. The image has a soft, diffused lighting with a slightly warm tone. The image looks like it was shot in natural lighting. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Matching set is a complete outfit solution - Offers a comfortable and stylish option for various occasions # Benefits - Comfortable - Stylish - Versatile # Features - Matching white tank top and skirt set # Call to action None used. # Social proof - None used. # Point of view - Brand: Positioned throughout the image, featuring the brand name on the left and introducing the model's name on the right to establish the brand's identity and showcase its clothing. # Storyline - The ad begins with an image of a model wearing a matching skirt and top. The intention is to showcase the brand's clothing item. This is from the brand's POV. - The brand name is featured on the left of the model, and the model's name is featured on the right. The intention here is to highlight the brand and introduce the model. This is from the brand's POV.

# Ad summary This ad promotes a contest in which the winner will receive a £500 wardrobe from DISSH. The ad features a series of shots of models wearing DISSH clothing in an urban setting. # Brand positioning DISSH is presented as a contemporary fashion brand that offers stylish and modern clothing. The brand aligns with a sophisticated and urban lifestyle, showcasing its pieces in city settings. DISSH appears to ignore fast fashion trends, focusing instead on timeless pieces. The brand positioning is both functional, offering wearable clothing, and emotional, aligning with a sense of style and confidence. # Product The ad features a variety of clothing items from DISSH, including trench coats, blazers, dresses, and casual wear. The clothing is designed for women and is showcased in various urban settings. The ad highlights the brand's modern and stylish designs, emphasizing the versatility and wearability of the pieces. The ad aims to convey that DISSH clothing is worth trying or buying because it offers a blend of contemporary fashion and timeless style. # Visual style The ad has a polished and modern aesthetic with a focus on urban settings. The editing style consists of quick cuts between different shots of models and urban scenes. The production quality is high, giving the ad a commercial feel. The pacing is fast, with cuts occurring every 1-2 seconds. The cuts are timed to the music beats. # Hooks Text overlay: 00:00–00:11 / DISSH x SHEERLUXE / WIN A £500 DISSH WARDROBE / We've teamed up with SheerLuxe, the UK's leading online fashion, beauty & lifestyle publisher, to give away x1 £500 gift card. Visual: 00:00–00:01: A model with short blonde hair is walking away from the camera, wearing a beige trench coat and dark pants. The background is an urban street with buildings. The camera is following the model from behind. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of wanting to update one's wardrobe with stylish and modern clothing but facing budget constraints. # Value propositions - Win a £500 DISSH wardrobe: Opportunity to acquire stylish and modern clothing without direct cost. # Benefits - Opportunity to win a £500 DISSH wardrobe - Access to contemporary fashion # Features - Stylish and modern clothing - Versatile and wearable pieces # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its clothing line and promoting a contest. # Storyline - 00:00–00:01 The ad opens with a shot of a model wearing a trench coat, walking in an urban setting. - 00:01–00:02 The scene transitions to a shot of a black taxi in London. - 00:02–00:03 The ad continues with a shot of a model wearing a blazer and skirt, leaning against a building. - 00:03–00:04 The scene transitions to a model walking in a trench coat and sunglasses. - 00:04–00:05 The ad continues with a shot of a model wearing a white top and shorts, standing next to a taxi. - 00:05–00:06 The ad concludes with a shot of a model wearing a blazer and skirt, leaning against a pillar. - 00:06–00:11 The ad loops back to the beginning.

# Ad summary This ad features a creator visiting the store DISSH to try on summer looks. The creator provides context about the clothes, mentions upcoming events and talks about the look and feel of the pieces. # Brand positioning DISSH is presented as a store specializing in elevated, comfortable, and slightly playful clothing suitable for various summer events, including the Australian Open. The brand emphasizes the use of light, airy fabrics like cotton and linen, with a focus on matching sets and silky materials for transitioning from day to night. Their collections are designed for 'long days in the sun,' promoting comfort and style for everyday wear or special events. # Product The ad features a variety of summer clothing pieces, including crisp cottons, light linens, matching sets, and silky materials, with a focus on fabrics that are comfortable for long days in the sun. Pieces include strapless tops, skirts, button-up shirts, tank tops, and pants. The ad highlights the versatility of these pieces, which are suitable for events like the Australian Open or other summer occasions. The emphasis is on elevated yet playful styles that can transition from day to night. # Visual style The ad has a clean and polished aesthetic with a focus on natural lighting and a neutral color palette. The editing style consists of quick cuts that transition between outfits and scenes, creating a dynamic rhythm. The production quality is high, giving it a commercial feel, which aligns with the brand's elevated image. The pacing is consistent, with cuts timed to the music, enhancing the overall visual appeal. # Hooks Spoken: 00:00–00:05 If you're hitting to the Australian Open or if you're needing to update your summer wardrobe, come shopping with us at DISSH. Text overlay: 00:00–00:04 As Seen On / 00:00–00:04 @arianatopdell Visual: 00:00–00:01 A woman is shown wearing a strapless beige top and matching pants. The background is a wall and the fitting room mirror. / 00:01–00:04 The shot changes to the woman standing with another woman in a fitting room mirror, taking a selfie. The background is a wall and the fitting room. # Funnel stage Consideration # Pain points The ad addresses the pain point of needing to find stylish and comfortable outfits for summer events, like the Australian Open, highlighting the frustration of choosing suitable attire. # Value propositions - Comfortable clothing for long days in the sun or at the tennis # Benefits - Elevated clothing - Playful clothing - Comfortable clothing # Features - Crisp cottons - Light linens - Matching sets - Silky moments for when it turns from day to night # Call to action Head into DISSH and check out their new collection. # Social proof - “If you're hitting to the Australian Open or if you're needing to update your summer wardrobe, come shopping with us at DISSH” – Female 1 (Creator) - “Today, I'm shopping for an Australian Open outfit.” – Female 1 (Creator) - “So I was really drawn to the crisp cottons, the light linens, the matching sets, and the silky moments for when it turns from day to night.” – Female 1 (Creator) - “Everything in at the moment feels super elevated, a little playful, but most importantly, comfortable, which is exactly what you want for long days in the sun or at the tennis.” – Female 1 (Creator) # Point of view - Customer 100% – The ad is told from a customer's perspective trying on clothes in store. # Storyline - 00:00–00:01 A woman is shown wearing a strapless beige top and matching pants. - 00:01–00:04 The shot changes to the woman standing with another woman in a fitting room mirror. - 00:04–00:05 The narrator invites the audience to shop with her at DISSH. - 00:05–00:07 A welcome mat for the store is shown before cutting inside to show a chair. - 00:07–00:07 The narrator states she is shopping for an Australian Open outfit. - 00:08–00:13 The narrator highlights that she is drawn to crisp cottons, light linens, matching sets, and silky materials. - 00:13–00:17 The narrator states that everything feels elevated, playful, and comfortable. - 00:17–00:24 The narrator states that comfort is exactly what the audience wants for long days in the sun or at the tennis. - 00:24–00:25 The narrator states to stay tuned to see what she chose. - 00:25–00:33 The narrator invites the audience to head into DISSH to check out their new collection.

# Ad summary This ad for DISSH showcases a woman walking in various outdoor and indoor locations wearing the brand's black deep plunge neck dress. The camera follows her from various angles as she is talking on her phone in what appear to be business situations. The ad aims to promote the brand's image as sophisticated, modern, and high-quality through the dress and the style of the woman wearing it. # Brand positioning DISSH is presented as a high-end, sophisticated brand, evidenced by the styling of the model, the quality of the locations in which the video is shot, and the overall visual style of the ad. The brand aims to occupy a space in the consumer's mind as a purveyor of luxury and modern fashion, aligning with values of sophistication and elegance. The brand is positioning itself as a leader in the fashion industry, setting trends rather than following them, appealing to consumers who seek to express their style through high-quality clothing. # Product The advertised product is a black, deep plunge neck dress. The dress features a halter neck design and an open back, made from a flowing, lightweight fabric that suggests luxury. The dress is presented as a versatile piece suitable for various occasions, including business-casual environments. It emphasizes style and sophistication. # Visual style The ad's visual style is polished and high-end, resembling a professional commercial. The editing style uses quick cuts and smooth transitions to create a dynamic flow. The pacing is moderate, with cuts timed to the background music. The audio-visual sync is notable, with the cuts often aligning with the music's beats. # Hooks Text overlay: 00:00–00:06 DISSH Visual: 00:00–00:01 A woman, appearing to be in her late 20s, is walking out of a building while talking on her cell phone. She has light brown hair pulled back, is wearing black sunglasses, pearl earrings, a gold bracelet, and a black, deep plunge neck dress. She is carrying a brown tote bag. The camera is at eye level with her and is moving forward. The background features a glass doorway and blurred tropical foliage. / 00:01–00:02 The same woman is walking outside, still on her cell phone. The camera is at eye level with her, and the background is a blurred view of a building and foliage. / 00:02–00:03 The same woman is walking inside a building. The camera follows her from various angles as she moves through the space. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dress offers a versatile and sophisticated look suitable for various occasions, highlighting its value for individuals who want a stylish and flexible wardrobe option. # Benefits - Versatile dress suitable for various occasions - Sophisticated and stylish look # Features - Deep plunge neck dress - Halter neck design - Open back design - Lightweight fabric # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing its product in various settings to convey its versatility and style. # Storyline - 00:00–00:06 00:00–00:06 A woman walks in various locations including a beach, an office, and a luxury apartment. She is wearing a black deep plunge neck dress and talking on her cell phone.

# Ad summary This is a simple slideshow-style ad for DISSH. The ad features several models wearing DISSH brand clothing with text overlays of descriptions and features. # Brand positioning The brand DISSH is presented in the ad as a modern and stylish fashion brand, offering a range of dresses and outfits suitable for various occasions. The brand is positioned as a provider of chic, contemporary designs, appealing to those who value both style and comfort. The models in the ad are pictured in neutral settings, implying that the brand is versatile and fits into different lifestyles. The brand does not push against category norms, but instead focuses on delivering quality and trendy designs that resonate with current fashion preferences. The brand's positioning leans towards both functional (comfort, fit) and emotional (style, confidence) benefits. # Product The ad showcases a variety of dresses and outfits from DISSH. These include a brown halter dress, a white asymmetric mini dress, a white ruched midi dress, a white romper, a strapless cream dress and a white skirt and tank top set. Each garment is presented with visual annotations highlighting specific features such as adjustable ties, unique necklines, gathered elasticated necklines, flared peplum designs, split gathering details at the bust, raw edge finishing, dropped waists, and lace trim at the hemline. The ad emphasizes that these items are fashionable, comfortable, and detailed with unique design elements, making them desirable additions to any wardrobe. # Visual style The ad has a clean and polished aesthetic with static shots and smooth transitions. The production quality is high, resembling a professional commercial. There are no obvious visual motifs beyond the consistent use of text overlays to highlight product features. The pacing is consistent with about 5 cuts per minute. The audio is synced with the visual presentation of the product details, creating a coherent viewing experience. # Hooks Text overlay: DISSH / Resort '26 Visual: 00:00–00:01: A model with dark hair pulled back stands next to a white wall, wearing a dark brown halter dress with a tie at the waist. She holds a small black purse in her right hand and wears a chunky bracelet on her left wrist. The camera is stationary, providing a medium shot of the model. The lighting is soft, creating subtle shadows. The text "DISSH Resort '26" is overlaid on the image. # Funnel stage Consideration # Pain points None used. # Value propositions - Chic and modern designs with unique features - Versatile garments suitable for various occasions - Adjustable features that provide a customized and comfortable fit # Benefits - Unique design elements - Adjustable features for a customized fit - High-quality construction # Features - Asym neckline - Adjustable tie at centre back waist - Raw edge finishing - Narrow adjustable straps - Split gathering details at bust - Dropped waist - Adjustable tie at centre back - Deep V plunge neckline - Flared peplum design - Adjustable tie - Gathered elasticated neckline - Longline, boxy silhouette - Narrow elasticated waistband - Lace trim at hemline # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is entirely presented from the brand's perspective, showcasing products and their features through text overlays and models. # Storyline - 00:00–00:01 00:00–00:01: A model stands near a white wall, wearing a dark brown maxi halter dress from DISSH. The DISSH logo and "Resort '26" text appear on the screen. The focus is on showcasing the dress and its design. - 00:01–00:02 00:01–00:02: The scene changes to a model standing against a brick building, wearing a white mini dress with an asymmetric neckline. Text overlays appear, detailing features such as "Asym neckline," "Adjustable tie at centre back waist," and "Raw edge finishing." The intent is to highlight the unique design and features of the dress from a brand perspective. - 00:02–00:03 00:02–00:03: A model is shown in sunglasses, wearing a white midi dress. Text overlays point out the "Narrow adjustable straps," "Split gathering details at bust," and "Dropped waist," drawing attention to the dress's specific design elements. The ad focuses on the brand's perspective. - 00:03–00:04 00:03–00:04: The scene transitions to a model wearing a white romper with a halter neckline. Text overlays highlight the "Adjustable tie at centre back," "Deep V plunge neckline," and "Flared peplum design," showcasing the unique design elements of the outfit from a brand perspective. - 00:04–00:05 00:04–00:05: A model is seen wearing a strapless cream dress. Text overlays indicate "Adjustable tie," "Gathered elasticated neckline," and "Longline, boxy silhouette," focusing on the dress’s features from a brand perspective. - 00:05–00:06 00:05–00:06: A model sits on a bench, wearing a white skirt and tank top set. Text overlays point out the "Narrow elasticated waistband" and "Lace trim at hemline," highlighting the details of the outfit from a brand perspective. - 00:06–00:07 00:06–00:07: The ad returns to the first shot of the model in the dark brown halter dress, reinforcing the product and brand one last time. From a brand perspective, this shot re-establishes the product in the viewer's mind. - 00:07–00:08 00:07–00:08: The ad returns to the shot of the model in the white mini dress, reinforcing the product and brand one last time. From a brand perspective, this shot re-establishes the product in the viewer's mind. - 00:08–00:09 00:08–00:09: The ad returns to the shot of the model in the white midi dress, reinforcing the product and brand one last time. From a brand perspective, this shot re-establishes the product in the viewer's mind. - 00:09–00:10 00:09–00:10: The ad returns to the shot of the model in the white romper, reinforcing the product and brand one last time. From a brand perspective, this shot re-establishes the product in the viewer's mind. - 00:10–00:11 00:10–00:11: The ad returns to the shot of the model in the strapless cream dress, reinforcing the product and brand one last time. From a brand perspective, this shot re-establishes the product in the viewer's mind. - 00:11–00:12 00:11–00:12: The ad returns to the shot of the model in the white skirt and tank top, reinforcing the product and brand one last time. From a brand perspective, this shot re-establishes the product in the viewer's mind.

# Ad summary This ad showcases various coordinated fashion sets from DISSH. It features different women wearing complementary tops and bottoms from the brand in different settings. # Brand positioning DISSH is presented as a contemporary women's fashion brand offering versatile and stylish coordinated sets. The brand emphasizes simplicity and elegance, with a focus on neutral color palettes and effortless, chic looks. It caters to women who appreciate quality and comfort, providing mix-and-match pieces that can be dressed up or down. The brand promotes a sense of understated luxury, positioning itself as a go-to for modern, minimalist fashion. # Product The ad features coordinated fashion sets from DISSH, including tops and bottoms designed to be worn together. The sets are available in various styles, colors, and fabrics, such as silky-smooth materials and cotton blends. Individual garments include flowing trousers, skirts, tank tops, halters, and off-the-shoulder tops. Each piece is designed to mix and match. The outfits are styled with simple accessories like sunglasses and clutches. # Visual style The ad has a polished and clean aesthetic, with smooth transitions between shots. The production quality is high, giving it a commercial feel. The visual motifs include medium shots of women in various outfits, often posing against simple backgrounds. The pacing is quick, with frequent cuts to showcase different looks. The video has a consistent editing rhythm with music. # Hooks Text overlay: 00:00–00:03: DISSH Visual: 00:00–00:01: A woman with blonde hair, fair skin, dressed in a black, loose-fitting, one-shoulder top and matching wide-leg pants, stands in front of a light-colored building with dark window frames. The building has a sign on the left, and there are shadows from trees on the ground. The camera is static, showing a medium shot of the woman. / 00:01–00:02: A woman with blonde hair, fair skin, wearing sunglasses, dressed in a light blue satin tank top and wide-leg pants, holding a black clutch. She stands in front of a neutral-colored wall with a geometric pattern on the left. The camera is static, showing a medium shot of the woman. / 00:02–00:03: A woman with blonde hair pulled back, fair skin, dressed in a white tank top and a full white skirt, stands against a white wall. She is wearing gold bracelets and necklaces. The camera is static, showing a medium shot of the woman. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Easy coordination: Pre-matched sets save time and effort in creating outfits. - Versatile style: Designs can be dressed up or down for various occasions. - High-quality materials: Fabrics offer comfort and durability. # Benefits - Versatile mix-and-match pieces - Effortless chic looks - Simple and elegant style - Comfortable and stylish designs # Features - Coordinated fashion sets - Tops and bottoms designed to be worn together - Available in various styles, colors, and fabrics - Silky-smooth materials - Cotton blends - Flowing trousers, skirts, tank tops, halters, off-the-shoulder tops # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's image through curated visuals of models wearing its clothing in various stylish settings. # Storyline - 00:00–00:01 00:00–00:01: A woman in a black off-the-shoulder top and matching pants poses in front of a building. The message is to showcase the brand's elegant and stylish look. - 00:01–00:02 00:01–00:02: A woman in a light blue satin top and pants outfit holds a black clutch. This showcases a different color and fabric option. - 00:02–00:03 00:02–00:03: A woman in a white tank top and skirt poses against a white wall. The message is to show the brand's casual and clean aesthetic. - 00:03–00:04 00:03–00:04: A woman in a black halter top and skirt walks up a staircase. The message is to display the brand's versatile and fashionable designs. - 00:04–00:05 00:04–00:05: The woman in the cream-colored set poses again. This reinforces the elegant style. - 00:05–00:06 00:05–00:06: A woman in a blue striped top and pants outfit walks through a hallway. The message is to show a different pattern and design. - 00:06–00:07 00:06–00:07: A woman in a white crop top and skirt poses indoors. This emphasizes the brand's modern and stylish appeal. - 00:07–00:12 00:07–00:12: The video replays previous shots to reinforce the brand's diverse and fashionable collection.