How Rare Beauty Advertises on Meta

# Ad summary This ad showcases Rare Beauty's bronzer and blush, highlighting their ability to provide a sunlit warmth and a flush of summer color. The ad features a woman applying the products and ends with product displays. # Brand positioning Rare Beauty, founded by Selena Gomez, is presented as a brand focused on providing a natural and radiant look. The ad emphasizes the sunlit warmth and a flush of summer color achieved through their products. The brand aligns with values of natural beauty enhancement and ease of use, fitting into the market with a focus on accessibility and enhancing natural features rather than heavy transformation. # Product The ad features Rare Beauty's bronzer and blush, presented as products that deliver a sunlit warmth and a flush of summer color. Both are compacts with a rounded, ergonomic design, easy for on-the-go application. The blush compact is pink, while the bronzer compact is a light tan. The products aim to give the user a natural, sun-kissed look, enhancing their complexion with warmth and color. # Visual style The ad has a polished, commercial aesthetic with soft, natural lighting. Editing is smooth with clear transitions. The production quality is high-end, supporting the brand's focus on natural beauty and ease of use. The pacing is moderate, allowing viewers to appreciate the product application and finished look. Cuts and product actions are timed to complement the background music, enhancing the overall viewing experience. # Hooks Spoken: 00:04–00:08: [Softly] A little bit of blush. Visual: 00:04–00:06: The woman applies the pink blush to her cheek. She has a white shirt on and is looking to the side. The background is plain and light. / 00:06–00:08: Close-up shot of the blush being applied with a brush. The texture of the blush and its application are visible. The shot focuses on the brush and the product application. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire for a natural and sun-kissed makeup look, without heavy or artificial enhancements. The pain point is the absence of a natural-looking, easy-to-apply bronzer and blush. A visual example of this is, the before may have a dull complexion. # Value propositions - Achieve a sunlit warmth and flush of summer color through these beauty products. # Benefits - Sunlit warmth - Flush of summer color # Features - Bronzer - Blush # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective through direct product showcasing and demonstration. # Storyline - 00:00–00:02 The ad opens with a close-up of a woman's face, showcasing her makeup look featuring blush and bronzer, which implies the before result. - 00:02–00:04 Next, the blush and bronzer compacts are displayed side by side. - 00:04–00:08 The ad transitions to the woman applying the blush to her cheek, showcasing ease of application and product texture. - 00:08–00:12 The woman then applies the bronzer to her forehead, emphasizing its blendability and natural finish. - 00:12–00:15 Finally, the finished makeup look is presented, highlighting the radiant and sun-kissed result. - 00:15–00:17 The camera pans up to show all of the products used in the video to achieve the finished look.

# Ad summary A static product image showcasing the Rare Beauty Soft Pinch Matte Bouncy Blush, highlighting new shades. The blushes are arranged in an appealing layout, and text overlays emphasize the brand and product name. # Brand positioning Rare Beauty positions itself as a modern beauty brand that focuses on creating makeup that is easy to use and promotes natural beauty. This brand breaks away from the traditional norms of heavy makeup and instead aligns with values of simplicity and inclusivity, as demonstrated by the approachable product and color offerings. Rare Beauty presents itself as a brand that encourages self-expression and celebrates individuality, placing itself in a space that prioritizes accessibility and a more natural look. # Product The featured product is Rare Beauty's Soft Pinch Matte Bouncy Blush, a blush designed for easy application and a natural-looking matte finish. It's intended for anyone looking to add a touch of color to their cheeks with minimal effort. The blush comes in a small, round compact with a flip-top lid, allowing for convenient use and portability. A key detail emphasized is the availability of new shades, expanding the range of options for users. The product is designed to be easily integrated into daily makeup routines. The focus is on providing a matte, bouncy texture that is both fun and functional, making it an appealing choice for makeup enthusiasts. # Visual style The ad presents a clean and polished studio shot with a soft, diffused lighting that creates an approachable and inviting feel. The consistent monochromatic color scheme of the product packaging and the peach background give a modern and cohesive look. The layout is neatly organized and optimized for easy viewing, which is designed to be easily scannable in a feed. # Hooks Headline: Rare Beauty SOFT PINCH MATTE BOUNCY BLUSH # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - New shades of Soft Pinch Matte Bouncy Blush. # Benefits - New Shades # Features - Matte - Bouncy blush # Call to action None used. # Social proof - None used. # Point of view - Brand: The product and brand names as well as the claim of "NEW SHADES" are intended to inform the audience about the product and the brand itself, making it brand-centric. # Storyline - The image opens with the Rare Beauty brand name and the name of the featured product, the Soft Pinch Matte Bouncy Blush, to immediately identify the product being showcased. This opening moment is told from the brand's perspective and is intended to grab the viewer's attention by explicitly showcasing what product is being advertised. - The image then transitions to a curated arrangement of the blushes that have been carefully positioned to showcase a wide range of colors, highlighting the variety available to the customer. This moment is presented from the brand's POV and is meant to emphasize the breadth of the product line. - Finally, the ad concludes with a visual announcement of new shades, encouraging viewers to explore the latest additions to the collection. This serves as a direct brand communication to invite interaction and ultimately drive product purchases.

# Ad summary This ad demonstrates Rare Beauty's new brown mascara. The ad features a woman applying the mascara in selfie-style, showing how it looks on her lashes. # Brand positioning Rare Beauty is presented as a beauty brand that offers both classic and trendy makeup products for people who enjoy experimenting with different styles. The brand prioritizes accessibility and caters to a wide audience, providing tools for anyone to create unique looks. The ad showcases a specific product extension, brown mascara, reflecting the brand's commitment to expanding its offerings and staying relevant in the beauty market. # Product The featured product is the new brown mascara from Rare Beauty. The mascara comes in a cream-colored tube with the brand's name printed on it. It is designed for use on eyelashes to enhance and define them, and it is shown being applied to the lashes in a demo format. The mascara is presented as an addition to Rare Beauty's existing line, offering an alternative to traditional black mascara. The ad highlights its ability to provide a softer, more natural look, targeting users who desire a subtle enhancement to their appearance. # Visual style The ad has a casual, selfie-style aesthetic, typical of UGC content. The editing is simple with static shots and minimal transitions. The production quality is decent, with good lighting and clear focus on the product and its application. The visuals are consistently center-framed, maintaining attention on the subject. The pacing is moderate, with cuts occurring every few seconds to highlight different angles and application steps. # Hooks Text overlay: ✨🤎NEW🤎✨ rare beauty brown mascara Visual: 00:00–00:01 The shot shows a woman holding the Rare Beauty mascara tube and wand in her hands. She has long, dark wavy hair with clips in it, fair/light skin, and is wearing a maroon top and a silver necklace. Her nails are painted pink with a tiny heart design. The background features a white shelf filled with various beauty and decorative items. The camera is selfie-style, held at chest level, and remains mostly static. / 00:01–00:02 The shot is a close-up of the woman's face as she applies brown mascara to her upper lashes. She has fair/light skin, brown eyes, and pink eyeshadow. She is wearing chunky gold earrings. The background remains the white shelf. The camera is selfie-style and slightly shaky, held at eye level. / 00:02–00:03 The shot shows the woman applying brown mascara to her lower lashes. She has fair/light skin, brown eyes, and pink eyeshadow. The background remains the white shelf. The camera is selfie-style and slightly shaky, held at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - New brown mascara # Benefits - None used # Features - Brown mascara # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer who is demonstrating how to use the product. # Storyline - 00:00–00:01 The ad begins with a close-up of the Rare Beauty brown mascara tube and wand in the influencer's hands. - 00:01–00:02 00:01–00:02 The influencer applies the mascara to her upper eyelashes. The focus is on demonstrating the application and showing how the mascara coats and defines each lash. - 00:02–00:03 00:02–00:03 The influencer applies the mascara to her lower eyelashes. The intention is to show the product's versatility and ability to define both upper and lower lashes. - 00:03–00:07 00:03–00:07 The influencer continues applying the mascara. The message conveyed is that the product is easy to use and effective for achieving defined lashes. - 00:07–00:11 00:07–00:11 The influencer shows the finished look, holding the mascara tube. The focus is on highlighting the difference in the eyes, emphasizing the enhanced lashes. The influencer makes an inquisitive face. - 00:11–00:15 00:11–00:15 The influencer applies the mascara to the other eye, and again ends by showing the finished look and holding the mascara tube. - 00:15–00:18 00:15–00:18 The influencer poses with the finished look.

# Ad summary The ad showcases Rare Beauty's Soft Matte Powder Bronzer, highlighting its texture and brand identity. It aims to appeal to consumers looking for a luxurious and high-quality beauty product. # Brand positioning Rare Beauty is presented as a modern, high-quality beauty brand that emphasizes simplicity and elegance. The brand aligns with a lifestyle of understated luxury and sophistication, evident through the clean design and premium product presentation. It positions itself as a brand that focuses on the essentials, providing effective and aesthetically pleasing products without unnecessary complexity. The ad ignores overt displays of extravagance and aligns with a functional yet emotional positioning, as it inspires confidence through its beauty products. # Product The product featured is Rare Beauty's NEW WARM WISHES Soft Matte Powder Bronzer, designed to give the skin a soft, bronzed look. It comes in a round, minimalistic white compact with the brand name subtly printed on the lid. The bronzer itself is a pressed powder with a smooth, matte finish. The product is for beauty enthusiasts seeking to add a touch of warmth and definition to their complexion. The ad focuses on conveying a sense of luxury and quality, emphasizing the product’s texture and presentation. # Visual style The ad features a clean, high-quality studio shot. The visual motif centers around product focus and texture. Image treatment includes soft, diffused lighting and color grading to enhance the bronzer's warmth. The typography is clean and legible. The overall style is sophisticated and platform-native, with a focus on visual appeal and product presentation for scannability in-feed. # Hooks Headline: Rare Beauty # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Soft matte powder bronzer # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the point of view is consistently from the brand, presenting the product in a visually appealing and informative manner, with a focus on its quality and aesthetic. # Storyline - The ad opens with a close-up shot of the Rare Beauty bronzer compact, highlighting its sleek design and the product inside. This is intended to draw the viewer's attention to the product's aesthetic and quality, told from the brand's perspective. - The camera focuses on the bronzer's texture and color, emphasizing its soft matte finish. This aims to showcase the product's key feature and appeal to potential customers who value a natural-looking bronze. The brand highlights the tangible aspects of the product. - The bronzer is surrounded by loose powder, creating a visually appealing backdrop. This is to enhance the overall presentation and reinforce the product's brand messaging. The brand makes a visual statement about the product's purpose.

# Ad summary The ad shows a woman applying Rare Beauty's Perfect Strokes Matte Liquid Liner in the shade Brown. # Brand positioning Rare Beauty positions itself as a modern and inclusive beauty brand that emphasizes natural beauty. The brand empowers individuals to embrace their unique features and feel comfortable in their own skin. Rare Beauty stands out with its focus on mental health advocacy, aiming to destigmatize conversations around mental well-being within the beauty industry. The brand values simplicity and authenticity. # Product The featured product is the Perfect Strokes Matte Liquid Liner in Brown by Rare Beauty, a makeup product designed to enhance the eyes with a precise matte finish. The product works by delivering a smooth, defined line along the lash line, accentuating the eyes' natural shape. Intended for makeup enthusiasts of all skill levels, from beginners to experts, the liner allows users to achieve a professional look effortlessly. The liner's USP is its ability to deliver a perfect stroke every time, as indicated by the product name. This product's main function is to enhance and define the eyes, which can address the barrier of achieving a professional makeup look at home. # Visual style The ad has a polished and professional studio-shot aesthetic with soft, diffused lighting. The color palette is muted and natural, with a focus on neutral tones and a light pink background. The overall style is clean and modern, with a focus on showcasing the product and the person using it in a flattering way. # Hooks Headline: Rare Beauty # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - New Perfect Strokes Matte Liquid Liner. # Benefits - NEW PERFECT STROKES # Features - MATTE LIQUID LINER # Call to action None used. # Social proof - None used. # Point of view - Customer: The primary point of view is that of a woman demonstrating the product while applying the eyeliner to her eye. # Storyline - The ad opens with the product being used. A woman is shown applying the brown liquid eyeliner to her upper eyelid while looking in a handheld mirror. This is included to demonstrate the product in use and highlight the application process. The audience is experiencing this from the customer's perspective as she demonstrates how to apply the eyeliner.

# Ad summary An ad for Rare Beauty mascara featuring Selena Gomez applying the product. # Brand positioning Rare Beauty is presented as a modern beauty brand that prioritizes both high-quality cosmetics and mental health awareness. The brand seeks to occupy a space in the market where beauty products enhance natural features, are easy to use and help to promote self-acceptance. This is implied by the brand's choice of a celebrity founder (Selena Gomez) who is known for her advocacy and accessible beauty, as well as the simple, elegant product design and focus on everyday wearability. # Product The product featured is the New Perfect Strokes Volumizing Mascara in brown. It is designed to add volume to lashes with a formula that provides full coverage in a natural-looking brown shade. The mascara comes in a sleek, minimalist tube with a simple applicator brush. The focus is on achieving a noticeable enhancement of the eyelashes while maintaining a soft, approachable aesthetic. The ad shows the product in use, suggesting that it is easy to apply and delivers immediate results. This aims to reduce purchase barriers by demonstrating the mascara's ease of use and the natural beauty it helps to achieve. # Visual style The ad has a clean, modern aesthetic with a focus on natural beauty. The image is well-lit, with soft lighting that highlights the product and model. The color palette is muted and earthy, contributing to an approachable, everyday feel. # Hooks Headline: NEW PERFECT STROKES VOLUMIZING MASCARA - BROWN # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - New volumizing mascara for perfect strokes. # Benefits - Perfect strokes # Features - Volumizing mascara # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows Selena Gomez applying the mascara as if giving a makeup tutorial, so that viewers can imagine themselves using it in the same way. # Storyline - The ad opens with a shot of Selena Gomez applying Rare Beauty's New Perfect Strokes Volumizing Mascara in brown. This is intended to immediately demonstrate the product in action and highlight its primary use and effect from the customer's perspective.

# Ad summary This ad features the Rare Beauty Perfect Strokes Volumizing Mascara in brown. The ad opens with a before and after comparison of a woman's eyes with and without mascara. It transitions to the same woman applying the brown mascara to her lashes and emphasizes the natural look that can be achieved. # Brand positioning Rare Beauty is presented as a makeup brand that emphasizes enhancing natural beauty through simple, effective products. The brand aligns with values of authenticity and effortless style, focusing on approachable and user-friendly products rather than complex or dramatic looks. The brand seems to ignore overly elaborate beauty routines in favor of simplicity and ease of use. The brand positioning is functional, with a focus on achieving a natural yet polished appearance. The focus on volumizing mascara suggests the brand's goal to enhance natural features without heavy makeup. # Product The Rare Beauty Perfect Strokes Volumizing Mascara in brown is presented as a product designed to enhance lashes with a natural, volumized look. The mascara is shown being applied to the lashes, emphasizing its ability to define and lift without creating a heavy or overdone effect. It is for individuals who prefer a more subtle and natural makeup look. The mascara is brown, which suggests it is aimed at creating a softer appearance compared to black mascara. The ad highlights the mascara's ability to enhance the natural beauty of the eyes, making it worth trying for those seeking an everyday, effortless enhancement. # Visual style The ad has a polished yet natural aesthetic. The editing style is smooth with simple transitions. The production quality feels like a hybrid between UGC and a polished commercial. The pacing is moderate, focusing on clear visuals of the product and its application. # Hooks Text overlay: 00:00–00:03 Rare Beauty / 00:00–00:03 NEW PERFECT STROKES / 00:00–00:03 VOLUMIZING MASCARA - BROWN / 00:00–00:01 BEFORE / 00:00–00:01 AFTER Visual: 00:00–00:01 A split-screen is shown against a beige background. On the top half of the screen, a close-up shot displays a woman's eyes without mascara. The woman appears to be in her late 20s, with fair skin, brown eyes, and neatly groomed eyebrows. She is looking straight ahead. On the bottom half of the screen, a similar close-up shot shows the same woman's eyes, now with the Rare Beauty mascara applied to her upper lashes. Her lashes appear longer and more defined. Text at the top of the screen reads "Rare Beauty" followed by "NEW PERFECT STROKES VOLUMIZING MASCARA - BROWN" and the words "BEFORE" and "AFTER" are displayed on the top and bottom halves of the screen respectively. / 00:01–00:03 The scene transitions to a close-up shot of the same woman applying the Rare Beauty mascara to her upper lashes. She is holding the mascara wand in her right hand and the product packaging in her left. The background is a plain, soft beige. The woman is wearing light, natural makeup, including nude lipstick and subtle blush. Her expression is focused as she carefully applies the mascara. The lighting is soft and diffused, highlighting the texture of her skin and the product. # Funnel stage Consideration # Pain points None used. # Value propositions - Achieve natural-looking, volumized lashes with the Rare Beauty Perfect Strokes Volumizing Mascara in brown. # Benefits - Volumizing mascara # Features - Perfect Strokes Volumizing Mascara - Brown color # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer demonstrating the product in a natural and relatable setting. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a split-screen showing a "before" and "after" comparison of a woman's eyes. The top half shows her eyes without mascara, while the bottom half shows her eyes with the Rare Beauty mascara. This immediately showcases the product's effect and captures the viewer's attention by highlighting the transformation. - 00:01–00:03 00:01–00:03 The scene transitions to the same woman applying the Rare Beauty mascara to her upper lashes. This provides a demonstration of the product in use and allows the viewer to see how it is applied, creating a sense of relatability and showing the user-friendly nature of the product.

# Ad summary This ad showcases Rare Beauty's Warm Wishes Soft Matte Powder Bronzer, highlighting its texture and application for a sun-kissed, natural-looking complexion. The ad features diverse models demonstrating the bronzer and promoting its soft matte finish. # Brand positioning Rare Beauty, founded by Selena Gomez, is presented as a modern beauty brand promoting inclusivity and accessibility. The brand focuses on delivering high-quality makeup that enhances natural beauty. It positions itself as a brand that is less about heavy transformation and more about effortless, everyday enhancement. The brand aligns with values of authenticity and self-acceptance, aiming to empower individuals to feel confident and comfortable in their skin. This is reflected in the natural look of the models and the soft matte finish of the bronzer. # Product The advertised product is Rare Beauty's Warm Wishes Soft Matte Powder Bronzer. It is a powder bronzer designed to provide a sun-kissed, natural-looking complexion with a soft matte finish. The bronzer is showcased in various shades to suit different skin tones. Its key feature is its lightweight texture, which is designed to blend seamlessly into the skin without looking heavy or cakey. The product is targeted towards individuals seeking a subtle, everyday bronzer that enhances their natural features. The ad emphasizes the bronzer's ability to create a warm and defined look without any harsh lines. The product addresses the purchase barrier of bronzers looking unnatural by highlighting its soft and blendable formula. # Visual style The ad features a polished and clean aesthetic with soft, diffused lighting and a neutral color palette. The production quality is high-end, typical of a commercial, with smooth transitions and static shots. The editing rhythm is moderate, emphasizing the product and its application. The visuals are synchronized with the subtle background music. # Hooks Spoken: 00:05-00:08: [Female VO] Blends seamlessly to the skin. Text overlay: Rare Beauty / NEW WARM WISHES / SOFT MATTE POWDER BRONZER Visual: 00:05–00:08: The same model applies bronzer to her face using a makeup brush. She is in front of a soft tan background. The camera slightly zooms in as she blends the product. The lighting remains soft and diffused, focusing on the application process. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is bronzers that look unnatural or are difficult to blend. “Blends seamlessly to the skin.” # Value propositions - Achieve a sun-kissed look with a soft matte finish. - Seamless blending for a natural effect. # Benefits - Natural-looking complexion - Easy to blend # Features - Soft Matte Powder Bronzer - Blends seamlessly to the skin # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of showcasing models and users, focusing on how the product looks and feels. # Storyline - 00:00–00:02 The ad opens with a close-up of a model with bronzed skin, showcasing the result of using the Warm Wishes Soft Matte Powder Bronzer. - 00:01–00:03 Various shades of the bronzer are displayed against a neutral background, highlighting the range of options available. - 00:03–00:05 A different model is then shown, holding the bronzer compact and further emphasizing its soft matte finish. - 00:05–00:08 The models demonstrate applying the bronzer to their cheekbones and forehead, showcasing how easily it blends into the skin. - 00:08–00:11 A split-screen shows a model before and after applying the bronzer, highlighting the subtle yet impactful transformation. - 00:11–00:14 The same model is shown again, emphasizing how the bronzer adds warmth and definition to her features, completing the look.

# Ad summary This ad for Rare Beauty features their New Neutral Eye Collection. The ad features a close-up of Selena Gomez applying eyeliner, eyeshadow, and mascara to her face. The ad copy emphasizes that the makeup is effortless and that the eye collection is a new take on the classic. # Brand positioning Rare Beauty, founded by Selena Gomez, positions itself as a modern beauty brand that emphasizes effortless application and caters to the everyday makeup user. The brand's products, as showcased in the ad, are designed to be simple to use, enabling users to achieve a polished yet natural look. Rare Beauty seeks to occupy a space in the consumer's mind as a brand that challenges the norms of complex, time-consuming beauty routines by providing versatile products that enhance natural beauty with ease. The brand promotes a lifestyle of simplicity and self-acceptance, resonating with individuals who value convenience and authenticity. # Product The ad features Rare Beauty's New Neutral Eye Collection, highlighting three core products: eyeliner, eyeshadow palette, and mascara. The eyeliner is presented as a tool for precise definition, enabling users to create a range of eye looks from subtle to bold. The eyeshadow palette contains a curated selection of neutral shades designed to complement various skin tones and enhance the eyes with minimal effort. Finally, the mascara is formulated to lengthen and volumize lashes. The ad emphasizes the effortless nature of the collection, indicating that these products are designed for easy application and seamless integration into daily routines. By showcasing these products, the ad suggests that the New Neutral Eye Collection is worth trying for those seeking a streamlined approach to achieving a polished, everyday makeup look. # Visual style The ad has a polished and professional aesthetic, resembling a high-end commercial with controlled studio lighting and smooth transitions. The visual motifs include close-up shots of Selena Gomez applying makeup and the products themselves, all set against a light peach background. The editing style consists of quick cuts between product shots and Selena's application, creating a dynamic rhythm. The pacing is consistent, with cuts timed to match the voiceover lines. # Hooks Spoken: This is my essential shades and they're effortless. Text overlay: Rare Beauty / NEW NEUTRAL EYE COLLECTION Visual: 00:05–00:06: Selena is sitting in a makeup chair in front of a mirror, looking directly at the camera and talking. She is wearing a denim jacket, gold hoop earrings, and a ring on her finger. The background is a solid light peach color. Text overlay reads, 'Rare Beauty NEW NEUTRAL EYE COLLECTION'. / 00:06–00:07: Selena continues to talk about the collection. Text overlay reads, 'Rare Beauty NEW NEUTRAL EYE COLLECTION'. / 00:07–00:08: Selena continues to talk about the collection. Text overlay reads, 'Rare Beauty NEW NEUTRAL EYE COLLECTION'. / 00:08–00:09: Selena continues to talk about the collection. Text overlay reads, 'Rare Beauty NEW NEUTRAL EYE COLLECTION'. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer may be struggling to create an effortless eye look. This can be inferred because Selena Gomez is presenting the collection as easy-to-use with essential shades. This is shown in the line, 'This is my essential shades and they're effortless.' # Value propositions - Essential shades that are effortless to apply, implying convenience and simplicity for everyday makeup routines. # Benefits - Easy to use - Creates a polished look # Features - Essential shades - Effortless application # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice and perspective of the Rare Beauty brand, with Selena Gomez as the founder and face of the brand demonstrating and promoting the product line. # Storyline - 00:00–00:01 The ad opens with Selena Gomez applying eyeliner in a close-up shot. - 00:01–00:02 The shot switches to Selena holding an eyeshadow palette in a neutral color palette. - 00:02–00:03 Selena is then shown applying mascara to her top lashes. - 00:03–00:05 The ad then shows the full New Neutral Eye Collection. The next few shots feature close-ups of each product to highlight the neutral tones. - 00:05–00:09 The ad then switches back to Selena who describes that the collection includes her essential shades and are effortless to use. - 00:09–00:10 Selena is then shown applying eyeshadow. - 00:10–00:12 Next, Selena is shown applying eyeliner to her top lid. - 00:12–00:14 The ad returns to show Selena applying mascara, finishing off her eye look with the New Neutral Eye Collection. - 00:14–00:16 Selena then states, 'The new neutral is here.'

# Ad summary This ad features a creator demonstrating an eyeshadow look using the new Rare Beauty palette. # Brand positioning Rare Beauty is presented as a modern, prestige cosmetics brand that emphasizes effortless beauty. The brand is positioned as one that provides high-quality, accessible products. This is implied through the creator's everyday, approachable style, and the product's neutral color palette. Rare Beauty encourages simplicity and enhancement of natural features rather than overly dramatic or complicated looks. The brand distinguishes itself through clean, streamlined packaging and product names, appealing to consumers who value minimalism and sophistication. # Product The featured product is the new Rare Beauty eyeshadow palette, designed for creating everyday eye looks. The palette contains eight neutral shades in a mix of matte and shimmer finishes. The shades are curated to allow for a range of looks, from subtle to more defined. The packaging is a sleek, oval-shaped compact with a built-in mirror. The texture of the eyeshadows is shown to be smooth and blendable, and the pigmentation is strong with minimal fallout. The product's USP is its curated selection of essential shades for creating both natural and enhanced everyday looks. It aims to address the purchase barrier of overwhelming choice in eyeshadow palettes by offering a simplified, go-to solution for users of all skill levels. # Visual style The ad has a polished yet approachable aesthetic, typical of UGC beauty content. Editing is paced to match the application steps. The production quality feels like a hybrid of casual and professional. The pacing is fairly static with cuts that align with the application of new colors. # Hooks Text overlay: 00:00–00:02 NEW RARE BEAUTY PALETTE / 00:00–00:02 EYESHADOW TUTORIAL Visual: 00:00–00:02 The frame shows a woman with long, dark wavy hair styled in a half-updo, wearing pink and white striped pajamas and a gold necklace, standing in front of a white door in a bathroom. She is holding a white Rare Beauty eyeshadow palette, presenting it to the camera. The palette has a mirrored interior and contains eight different eyeshadow shades. Text overlay at the bottom reads "NEW RARE BEAUTY PALETTE EYESHADOW TUTORIAL". # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of being overwhelmed by too many choices in traditional eyeshadow palettes by offering a curated selection of essential shades. # Value propositions - Curated eyeshadow palette that simplifies makeup routines - Versatile shades suitable for various skin tones and eye colors # Benefits - Create a range of looks from subtle to defined - Simplified selection of essential shades - Suitable for users of all skill levels # Features - Eight neutral shades - Mix of matte and shimmer finishes - Sleek packaging with a built-in mirror # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user applying her makeup, giving an authentic, first-person experience. # Storyline - 00:00–00:02 00:00–00:02 A content creator holds up a closed Rare Beauty eyeshadow palette, then opens it to reveal the shades inside. - 00:02–00:08 00:02–00:08 The creator applies a light brown shade from the palette to her eyelid using an eyeshadow brush. - 00:08–00:12 00:08–00:12 The creator blends the eyeshadow on her eyelid. - 00:12–00:18 00:12–00:18 The creator applies a shimmer shade to her eyelid using a small brush. - 00:18–00:25 00:18–00:25 The creator applies a shimmer shade to her eyelid using her finger. - 00:25–00:30 00:25–00:30 The creator blends the shimmer shade on her eyelid using an eyeshadow brush. - 00:30–00:33 00:30–00:33 The creator applies a dark brown shade under her eye using an eyeshadow brush. - 00:33–00:36 00:33–00:36 The creator shows off the finished eyeshadow look.

# Ad summary This ad promotes Rare Beauty's new brown line of eye makeup products. A woman demonstrates how to use the brown eyeshadow palette, brown eyeliner, and brown mascara for a soft glam look. She praises the products for being easy to blend, versatile, easy to control, and not too harsh. # Brand positioning Rare Beauty is presented as a brand that understands and delivers on current makeup trends, specifically "soft glam." The ad highlights the brand's focus on creating easy-to-use products that offer versatility and definition without being harsh. This implies a brand positioning that values approachability and subtle enhancement over heavy, dramatic looks. The brand is aligning with a softer, more natural aesthetic while still providing products that deliver noticeable results, suggesting a move away from overly stylized makeup norms. # Product The ad features three Rare Beauty products: a brown eyeshadow palette, a brown eyeliner, and a brown mascara. The eyeshadow palette is described as having "the prettiest mix of warm mattes and soft metallics" and is praised for its blendability, allowing for the creation of "so many different looks." The brown eyeliner is highlighted for providing "definition without looking harsh," with a brush tip that is "really easy to control." The brown mascara is presented as a current trend, with the user suggesting that "brown may actually be the new black." The products are implied to be travel-friendly, with the user stating the palette is "definitely the palette I'm bringing with me on vacation." # Visual style The ad has a polished, commercial feel while retaining a UGC aesthetic due to the first-person perspective and close-up shots. The lighting is natural and bright. The editing style consists of quick cuts, especially when showing the makeup application process. The pacing is moderate, with cuts timed to coincide with the voiceover. The ad utilizes close-up shots to highlight the product and makeup application. # Hooks Spoken: Female 1: Rare Beauty really understood the soft glam assignment with this new brown line up. Text overlay: 00:00–00:03 / Rare Beauty really understood the soft glam assignment / 00:02–00:03 / with this new brown line up Visual: 00:00–00:02: Extreme close-up on the eye of a fair-skinned person with brown hair and brow. They already have soft glam makeup applied with a brown wing. The camera holds steady as an eyeshadow palette with light shades of brown and gold is brought up to the bottom of the frame. / 00:02–00:03: Close-up on the eye. A fair-skinned person with brown hair and brows is applying brown eyeshadow to their upper lid and crease. The camera holds steady. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that some eyeliners can look harsh, which is a pain point for those seeking a softer, more natural makeup look. It is visually implied through the person in the video using an eyeliner that defines their eyes without appearing too severe. # Value propositions - Palette is easy to blend, allowing for smooth application - Versatile palette to create different looks - Provides definition without looking harsh - Easy to control brush tip - The palette is travel friendly. # Benefits - Everything blends so smooth - You can create so many different looks with it - Gives definition without looking harsh # Features - Prettiest mix of warm mattes and soft metallics - Brush tip is really easy to control # Call to action None used. # Social proof - "Rare Beauty really understood the soft glam assignment" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a makeup user sharing their experience with the product. # Storyline - 00:00–00:02 A close-up of an eye with makeup already applied sets the stage, with a comment on the brand's ability to execute soft glam looks. This serves as an endorsement and sets the tone for the demonstration. - 00:02–00:09 The focus shifts to the eyeshadow palette, emphasizing its blendability and the variety of looks it can create. This builds excitement and highlights the product's versatility. - 00:09–00:12 The narrative highlights the eyeshadow palette as a go-to travel item, adding an element of convenience and portability to the product's appeal. - 00:12–00:18 The brown eyeliner is introduced and praised for its ability to provide definition without harshness, and its ease of use. This highlights a key benefit and addresses a common makeup application challenge. - 00:18–00:24 The mascara is presented as part of a broader trend, suggesting that brown mascara is a stylish alternative to black, positioning it as a modern choice.

# Ad summary This image ad showcases Rare Beauty's Warm Wishes Soft Matte Powder Bronzer, emphasizing its natural, sunlit finish and ease of blending. The ad uses a monochromatic color scheme to highlight the product and its features. # Brand positioning Rare Beauty is presented as a modern and inclusive beauty brand that prioritizes a natural, effortless look. The brand aims to occupy a space in the consumer's mind that focuses on enhancing natural beauty with products that are easy to use and provide a soft, blurred finish. Rare Beauty aligns with values of simplicity and natural radiance. The brand appears to ignore category norms that push for dramatic or overly made-up looks, instead promoting a subtle, everyday glow. The brand positioning is both functional, emphasizing ease of use and a soft matte finish, and emotional, promoting a sense of natural warmth and confidence. # Product The product is Rare Beauty's new Warm Wishes Soft Matte Powder Bronzer. This powder bronzer is designed to provide a natural, sunlit warmth for all-day wear. It features a blurred, soft matte finish and is formulated to blend and build with ease. The product is packaged in a round, light pink compact with the brand name embossed on the lid. The bronzer itself is a warm, medium brown shade. The ad focuses on the product's ability to deliver a natural, sun-kissed look with a comfortable matte finish, highlighting its user-friendly application and buildable coverage. # Visual style The ad uses a highly polished, studio-shot aesthetic with a monochromatic color scheme. The image treatment includes background removal and soft lighting. The typography is integrated cleanly and legibly. The style is native to social media, designed to be scannable and visually appealing in-feed. # Hooks Headline: Rare Beauty # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of bronzers that look unnatural or are difficult to apply, promising a product that solves this issue with a natural, easy-to-use formula. The blurred, soft matte finish and easy blending address the common frustration of achieving a smooth, even application. # Value propositions - Achieve a natural, sunlit warmth all day with a blurred, soft matte finish that blends and builds with ease. # Benefits - NATURAL SUNEIT WARMTH ALL DAY - BLURRED, SOFT MATTE FINISH - BLENDS AND BUILDS WITH EASE # Features - SOFT MATTE POWDER BRONZER - NATURAL SUNEIT WARMTH ALL DAY - BLURRED, SOFT MATTE FINISH - BLENDS AND BUILDS WITH EASE # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is designed to showcase the Rare Beauty product and its features, presenting it in a visually appealing and informative way. # Storyline - The ad opens with a close-up view of the Rare Beauty bronzer, immediately drawing attention to the product. The message is to showcase the product prominently and make it the focal point of the ad from the brand's perspective. - The product's key features and benefits are listed, such as natural sunlit warmth, blurred soft matte finish, and easy blending. The message is to educate the audience about the product's functionality and appeal to their desire for a natural, easy-to-achieve bronzed look from the brand's perspective. - The background is a monochromatic palette of brown bronzer powder, which serves to enhance the bronzer itself. The message is to emphasize the product's color and texture, creating a cohesive and visually appealing presentation from the brand's perspective.

# Ad summary Selena Gomez, founder of Rare Beauty, demonstrates the before and after effects of using her new brown mascara. She does not speak but overlays text to communicate the product benefits. # Brand positioning Rare Beauty is positioned as Selena Gomez's own beauty brand, leveraging her celebrity status to promote its products. The brand presents itself as trendy and relevant with its latest mascara launch, aligning with current beauty interests and trends. The brand aims to occupy the consumer's mind by offering products that deliver noticeable results, as clearly demonstrated in the ad. With simple packaging and a focus on quality, Rare Beauty targets consumers who seek effective and stylish beauty solutions. This brand positioning combines functional performance with emotional satisfaction, encouraging customers to feel confident and beautiful while using their products. # Product The Rare Beauty product is a new brown mascara aimed at enhancing eyelashes. The ad focuses on demonstrating the visible before-and-after effects of the product, highlighting the noticeable enhancement it provides to the lashes. The mascara is showcased as easy to apply and effective in creating a striking difference in lash appearance. The target audience is likely makeup enthusiasts who want to achieve a natural yet enhanced lash look. The main USP seems to be the significant impact the brown mascara has on the lashes, providing a noticeable improvement. The ad emphasizes the effectiveness of the mascara by showing the application process and the final result, implying that the product delivers on its promise of enhanced lashes. The product comes in a simple, all white tube. There is a very small amount of product information written on the tube. The ad is telling the viewer that this mascara is worth trying because it delivers noticeable and impressive results, making it a must-have for achieving beautiful and defined lashes. # Visual style The ad has a clean and polished aesthetic. It has quick cuts and a polished commercial feel. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:07 this is your sign to try rare beauty’s new brown mascara Visual: 00:00–00:02 Selena Gomez is centered in the frame, in selfie style, wearing a white robe. Her hair is pulled back and she is wearing neutral face makeup. She is holding the brown mascara from Rare Beauty. # Funnel stage Consideration # Pain points None used. # Value propositions - The mascara is showcased as easy to apply and effective in creating a striking difference in lash appearance. # Benefits - enhances eyelashes - noticeable enhancement - provides a noticeable improvement # Features - new brown mascara # Call to action None used. # Social proof - obsessed is an understatement! # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, featuring the product and its application by the brand's founder, Selena Gomez. # Storyline - 00:00–00:03 The video opens with Selena Gomez holding and showing Rare Beauty's new brown mascara. - 00:03–00:06 The video cuts to her applying it to her upper lashes. - 00:06–00:12 The video cuts to showing the difference between one eye with mascara and one without, and then back to applying the product to the other side. - 00:12–00:13 The video ends with her holding and showing the tube of mascara once again.

# Ad summary This image ad features the Rare Beauty New Neutral Eye Collection. It includes an eyeshadow palette, eyeliner and mascara against a plain background. The ad emphasizes the cohesive color palette and newness of the collection. # Brand positioning Rare Beauty is presented as a modern makeup brand focused on providing a curated, cohesive makeup experience. The New Neutral Eye Collection aligns with the brand's aesthetic, providing essential eye makeup products in a matching color story. Rare Beauty emphasizes a streamlined and aesthetically pleasing approach to makeup, for consumers who prioritize both quality and visual harmony in their beauty routine. # Product The New Neutral Eye Collection features three key products for a complete eye look. First, an eight-shade eyeshadow palette featuring warm and cool neutral tones with both matte and shimmer finishes is shown. Next, a fine-tipped liquid eyeliner for precise definition is presented. And, a volumizing mascara completes the set, promising to enhance lashes with a complementary shade, with a dark brown hue. The products are designed to work together seamlessly, offering an easy and coordinated makeup routine. The palette offers variety for customized looks, while the liner and mascara provide definition and volume. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The production quality is highly polished, with soft lighting and a cohesive color palette. Visual motifs include the harmonious arrangement of the products. Image treatment involves color grading to enhance the neutral tones and background removal to eliminate distractions. Typography is clean and legible, with a focus on brand messaging. The visual style aims to create a sophisticated and appealing look, emphasizing the quality and aesthetic of the collection. # Hooks Headline: Rare Beauty # Funnel stage Top of funnel (Awareness) # Pain points Pain point: Difficulty coordinating eye makeup products for a cohesive look is solved by providing a full collection of products designed to be used together. # Value propositions - Cohesive eye makeup collection - Variety for customized looks - Definition and volume # Benefits - Complete eye look - Easy and coordinated makeup routine - Customizable looks # Features - Eyeshadow palette: eight neutral shades with matte and shimmer finishes - Fine-tipped liquid eyeliner - Volumizing mascara # Call to action None used. # Social proof - None used. # Point of view - Brand: This perspective is consistent throughout the image, showcasing the products in a visually appealing way and highlighting their features. # Storyline - The ad showcases a coordinated eye makeup collection, implying the brand's intention to provide customers with a complete and cohesive makeup solution. This is from the brand's perspective. - It visually highlights the newness and neutral color palette of the collection, with the aim of attracting customers interested in trying the latest makeup trends from the brand's perspective. - The ad emphasizes a visually appealing and harmonious product lineup, promoting a sense of beauty and simplicity to the customer from the brand's perspective.

# Ad summary An ad for Rare Beauty's new Warm Wishes Soft Matte Powder Bronzer featuring a close up of Selena Gomez holding the bronzer compact. # Brand positioning Rare Beauty is presented as a high-end beauty brand that focuses on creating makeup that enhances natural beauty. The brand appears to be positioned in a way that celebrates individuality and promotes a feeling of warmth and confidence. By associating the product with Selena Gomez, the brand could be leveraging her image to convey approachability and trustworthiness, potentially resonating with a younger audience and those who value celebrity endorsements. # Product The featured product is the new Warm Wishes Soft Matte Powder Bronzer by Rare Beauty. It is a powder bronzer that is designed to give a soft matte finish. The bronzer comes in a round, white compact with a gold trim around the product. The compact is held by a model, suggesting ease of use and portability. The visual emphasis is on achieving a warm, sun-kissed look. # Visual style The ad has a polished, studio-shot aesthetic with warm color grading to enhance the bronzed look. The focus is sharp on the model and product, with a soft background to keep the attention on the subject. The typography is clean and modern, contributing to a high-end feel. # Hooks Headline: Rare Beauty # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Achieve a soft, natural, sun-kissed bronzed look. # Benefits - None used # Features - Soft matte powder bronzer # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showcasing the new product and associating it with a famous person. # Storyline - The ad begins with a close-up shot of Selena Gomez, showcasing her bronzed complexion. This is included to immediately capture attention with a recognizable face and demonstrate the product's potential results, from the brand's perspective. - Then, Selena Gomez is holding the bronzer compact and smiling. This action is included to visually associate the product with beauty and happiness, as seen from Selena Gomez and the brand's perspective.

# Ad summary This ad showcases the Rare Beauty Warm Wishes Soft Matte Powder Bronzer in a variety of shades, highlighting the range of colors available. # Brand positioning Rare Beauty is presented as a modern and inclusive beauty brand. The brand seems to occupy a space in the market that emphasizes accessibility and caters to a wide range of skin tones, as evidenced by the display of multiple bronzer shades. The brand's positioning is functional, in that the product is straightforward and designed to deliver a soft matte finish. The aesthetic of the ad, with its clean backdrop and minimalist product presentation, indicates a brand that values simplicity and elegance in its approach to beauty. # Product The product being advertised is the Rare Beauty Warm Wishes Soft Matte Powder Bronzer. It is a pressed powder bronzer designed to provide a soft, matte finish. The bronzer is packaged in a round compact with a mirrored lid. It is available in a range of shades to suit different skin tones. The product appears to be for anyone who wants to add warmth and dimension to their complexion. The ad showcases the bronzer's different shades, implying that there's a perfect match for everyone. # Visual style The visual style of the ad is clean and minimalist, with a focus on showcasing the product in a simple and elegant manner. The soft lighting and neutral background create a sense of sophistication and highlight the product's features. # Hooks Headline: Rare Beauty # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - SOFT MATTE POWDER BRONZER # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad showcases multiple compacts of bronzer in a range of shades. The intent is to present the product in an appealing way, highlighting the variety of shades and the sleek packaging. # Storyline - The image presents multiple compacts of Rare Beauty bronzer in varying shades. The purpose is to highlight the range of shades available and showcase the product. This is from the brand's perspective, showing the variety and inclusivity of their product line.

# Ad summary An influencer demo's an unreleased mascara. She applies one and then two layers of mascara, showing how natural it can look with one layer but still provide dramatic lashes with a second. # Brand positioning This ad positions the brand as one that is secretive and exclusive. The influencer notes that this is an unreleased mascara, creating a buzz and intrigue around the product. The brand aims to be seen as cutting-edge and in the know by sending the product to the influencer before its public release, pushing against norms where products are launched simultaneously to everyone. This approach creates anticipation and exclusivity, appealing to customers who value being among the first to try new and innovative beauty products. # Product The featured product is an unreleased mascara. It is shown being applied in one and two layers to the influencer's upper lashes. The influencer notes that with one layer, the mascara look is more natural, while two layers add volume and drama. The mascara comes in a white tube with a black applicator, though the brand name is not revealed in the ad. A key USP is the product's ability to be versatile, offering both a natural and a more dramatic look, depending on how many layers are applied. The ad addresses purchase barriers by showing the product in action and highlighting its dual benefits, making viewers curious and incentivizing them to want to try the product upon release. # Visual style The ad has a polished UGC feel, with natural lighting and a focus on the influencer’s face. The editing is simple, with static shots and minimal transitions, maintaining a steady pace. The production quality is high, creating a clean and inviting aesthetic that supports the tone of a friendly beauty recommendation. The audio-visual sync is good, with product actions and cuts timed to the voiceover. # Hooks Spoken: 00:00–00:02 I got my hands on another unreleased mascara. Visual: 00:00–00:03 A fair-skinned young woman stands centered in front of a bathroom counter wearing a light pink sweatshirt. She holds a mascara tube in her hands and gestures with it as she speaks directly to the camera. Behind her are light wood-paneled walls and a white door to the left. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly call out a pain point, but subtly implies that many mascaras may not provide a natural look with a single layer while being buildable for a more dramatic lash. The influencer shows how this mascara can be worn for a more natural lash and/or be built up for a more dramatic look. # Value propositions - The mascara is versatile, offering both a natural and a more dramatic look, depending on how many layers are applied. # Benefits - Natural lash look with one layer - Dramatic lash look with two layers # Features - Unreleased mascara # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a beauty influencer, creating a relatable and trustworthy tone. # Storyline - 00:00–00:04 The video opens with the influencer holding an unreleased mascara, teasing the audience about guessing the brand but stating she will not reveal it. - 00:04–00:07 The influencer applies one layer of the mascara to her upper lashes, showing the audience what it looks like. - 00:07–00:08 The influencer describes that one layer gives a natural lash look. - 00:08–00:14 The influencer applies a second coat of the unreleased mascara. - 00:15–00:17 The influencer shares the final results.

# Ad summary This ad for Rare Beauty brow gel features Selena Gomez in selfie style showing viewers how she uses the product on her own brows. She emphasizes the product's ability to keep brows lifted all day without getting flaky or crusty. # Brand positioning Rare Beauty is presented as a brand that prioritizes ease of use and high-quality results. In this ad, it is conveyed as a brand that enhances natural beauty with minimal effort. The focus on a non-flaky, long-lasting brow gel indicates the brand aims to provide reliable and comfortable makeup solutions. The brand aligns with a lifestyle of effortless beauty, pushing against the norm of complicated or uncomfortable beauty routines. The positioning is both functional (long-lasting, non-flaky) and emotional (confidence in natural appearance). # Product The Rare Beauty brow gel is presented as a product designed to keep brows lifted all day without flaking or becoming crusty. It is showcased by Selena Gomez, who demonstrates its application in a simple, selfie-style video. The product's USPs include its long-lasting lift and comfortable wear. The ad directly addresses the common purchase barrier of brow gels that can become flaky or uncomfortable. The product is worth trying because it promises a natural, lifted look that lasts all day without the usual drawbacks of similar products. # Visual style The ad has a polished yet accessible aesthetic. The editing style consists of static shots with a simple transition as Selena applies the product. The production quality is high-end, resembling a typical celebrity advertisement. The pacing is moderate, with a consistent rhythm throughout the ad. # Hooks Spoken: 00:01–00:03 Selena Gomez: there's a reason this is Selena Gomez's fav brow gel... Text overlay: 00:01–00:03: there's a reason this is Selena Gomez's fav brow gel... Visual: 00:00–00:01: Selena Gomez holds up the Rare Beauty brow gel tube. She is wearing a white robe and has light makeup on. She is in front of a neutral wall. / 00:01–00:03: Selena opens the brow gel and pulls out the applicator. The camera is close up on her face as she looks at the camera. # Funnel stage Consideration # Pain points The ad addresses the frustration of brow gels that become flaky or crusty throughout the day. The line “it doesn’t get flaky or crusty” directly tackles this common issue. # Value propositions - All-day lifted brows without flakiness or crustiness # Benefits - Long-lasting lift - Comfortable wear # Features - Keeps your brows lifted ALL day - Doesn't get flaky or crusty # Call to action None used. # Social proof - "there's a reason this is Selena Gomez's fav brow gel..." – Selena Gomez (Founder of Rare Beauty) # Point of view - Customer 100% – The entire video is shot from the perspective of a customer sharing their experience. # Storyline - 00:00–00:02 Selena Gomez holds up the Rare Beauty brow gel, showing the packaging. - 00:02–00:11 She demonstrates application of the brow gel, brushing it through her brows.

# Ad summary This ad for Rare Beauty promotes their blush products, highlighting a limited-time offer. # Brand positioning Rare Beauty, by Selena Gomez, positions itself as a modern beauty brand. The image uses a muted color palette to create a sleek and sophisticated aesthetic. The brand aims to occupy a space in the consumer's mind as a brand that offers a touch of luxury, reflected in the carefully curated product presentation and overall visual design. # Product The ad features Rare Beauty's blush products. Two compact blushes are displayed, one open and one closed, revealing the blush shade inside. The compacts have a round shape with a light pink case and a mirror inside the opened compact. Additionally, two Rare Beauty liquid blushes are showcased, packaged in cylindrical bottles with a spherical, metallic silver cap. A Rare Beauty blush brush with light pink handle and densely packed bristles completes the product lineup. The blush products are suitable for daily use to add a touch of color to the face. # Visual style The ad utilizes a clean, minimalist visual style with a monochromatic pink color scheme. The production quality is highly polished, resembling a studio-shot product display. Soft, diffused lighting and a gradient background contribute to a refined aesthetic. The typography is integrated in a straightforward manner. The overall style is aligned with typical beauty product advertisements seen in-feed. # Hooks Headline: None used # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 10% OFF YOUR FIRST $30+ ORDER # Call to action None used. # Social proof - None used. # Point of view - Brand: The visual arrangement of products and the promotional text at the bottom are presented from the brand's perspective to promote sales and highlight the brand's aesthetic. - Customer: The promotional offer is an enticement to consider making a purchase. # Storyline - The ad showcases the blush products in a visually appealing arrangement, using a monochromatic pink color scheme, to highlight the brand's aesthetic. This approach, from the brand's perspective, aims to draw attention to the product and communicate a sense of coordinated beauty. - The text at the bottom of the ad announces "10% OFF YOUR FIRST $30+ ORDER", creating an incentive for a first-time purchase. This is the brand speaking to the customer, encouraging immediate action by highlighting a promotional offer.

# Ad summary This ad features Selena Gomez holding a Rare Beauty product. The ad is shot in a selfie style. # Brand positioning Rare Beauty is presented as an accessible luxury brand that emphasizes natural beauty and self-acceptance. The brand aligns with values of authenticity and inclusivity, promoting a lifestyle of effortless elegance and confidence. It seems to push against the norms of heavily filtered or overly made-up looks, instead focusing on enhancing one's natural features. The brand positioning is emotional, aiming to empower individuals to embrace their unique beauty and feel good in their own skin. # Product The product featured is a Rare Beauty skincare item packaged in a clear jar with a metallic gold lid. The product appears to be a gel or cream, with a light pink tint. The ad does not explicitly state the product's name or function, but it is implied to be a skincare product designed to enhance natural beauty. The product is for anyone who wants to achieve a radiant and healthy complexion with minimal effort. The ad addresses the purchase barrier of complicated or time-consuming skincare routines by presenting the product as easy to use and effective. # Visual style The ad has a natural, unfiltered aesthetic, resembling a selfie taken in warm, soft lighting. The production quality appears to be high, but with a focus on authenticity rather than heavy editing. The image treatment includes soft lighting and minimal color grading, creating a warm and inviting feel. The typography is clean and legible, integrated seamlessly into the product packaging. The overall style contrasts with highly polished or overly filtered ads, aiming for a more relatable and genuine feel, which enhances scannability and stop power in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Customer: The entire image is presented from the customer's point of view, as Selena Gomez is shown holding and presenting the product as if she is sharing it with a friend. # Storyline - The ad opens with Selena Gomez holding a Rare Beauty product, presenting it to the audience. This is included to showcase the product and its packaging. The audience experiences this from Selena's perspective. - Selena looks off to the side with a slight smile, suggesting she is pleased with the product. This is included to convey a sense of satisfaction and endorsement. The audience experiences this from Selena's perspective.