What is the Stitch ad format?

# Ad summary This ad features a woman, who is a nurse and mom, responding to a creator who is discussing shocking things about Needed Prenatal Vitamins. The woman clarifies that the vitamin uses methylated folate, which is a different form that your body can use directly, and the specific form of Optifolin Plus is paired with choline for added nutritional synergy. # Brand positioning Needed Prenatal Vitamins are presented as a prenatal supplement that uses methylated folate, specifically Optifolin Plus paired with choline, instead of folic acid. This is positioned as a benefit because methylated folate is a bioactive form that the body can use directly, without needing to convert it first like folic acid. The brand values thoughtful design and bioavailability in their supplement formulations, suggesting they prioritize quality and effectiveness over cutting corners. This appeals to consumers who seek personalized care in their prenatal nutrition. # Product The featured product is Needed Prenatal Vitamins, a prenatal supplement designed to provide comprehensive nutrition for women during pregnancy. The key feature highlighted in the ad is its use of methylated folate (Optifolin Plus) paired with choline, which the ad claims is a superior alternative to folic acid because it is a bioactive form that the body can use directly. This addresses the potential purchase barrier related to folate absorption, as some people cannot efficiently convert folic acid. The product is positioned for women seeking personalized care and thoughtful design in their prenatal nutrition. The ad emphasizes that form matters when it comes to supporting healthy folate status. # Visual style This ad has a hybrid aesthetic with the top of the screen a polished commercial feel and the bottom half has a UGC feel. This supports the intention of the ad by showcasing both a professional view and a real-life view. The ad uses quick cuts, and the pacing is fast, syncing with the music. # Hooks Spoken: 00:00–00:03 Male 1: The three shocking things about Needed Prenatal Vitamins that you need to know about. Text overlay: 00:00–00:02 Needed Prenatal Honest Review / 00:00–00:02 Watch till the end! / 00:00–00:05 STITCH INCOMING / 00:02–00:05 #3: Missing Folic Acid (I know some prefer methylated folate) Visual: 00:00–00:02 The screen is split. The top of the screen shows a green screen of various Needed Prenatal Vitamins, with the following text overlayed at the top of the screen, "Needed Prenatal Honest Review Watch till the end! STITCH INCOMING". The bottom of the screen shows a close-up, selfie-style shot of a medium-skinned male. He is wearing a white shirt and talking directly to the camera. / 00:02–00:05 The screen is split. The top of the screen shows a green screen of various Needed Prenatal Vitamins, with the following text overlayed at the top of the screen, "STITCH INCOMING" and at the bottom of the screen "#3: Missing Folic Acid (I know some prefer methylated folate)". The bottom of the screen shows a close-up, selfie-style shot of a medium-skinned male. He is wearing a white shirt and talking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Consumers may be confused about folic acid. # Value propositions - Bioavailability and thoughtful design - Understanding the form you're taking helps you make a more informed decision. # Benefits - Methylated folate is the bioactive form that your body can use directly. - Paired with choline for added nutritional synergy. # Features - Needed uses methylated folate, also called 5-MTHF. - Optifolin Plus and it's paired with choline. # Call to action None used. # Social proof - “As a nurse and a mom of three, I've learned that prenatal nutrition is not one size fits all.” – Female 1 (Nurse and Mom) # Point of view - Customer 0% – None present. - Brand 0% – None present. - Expert 50% – The female creator is presented as an expert since she is a nurse. - External source 50% – The male creator is the external source, which the brand is stitching to show a different perspective. # Storyline - 00:00–00:02 00:00–00:02 A male creator is doing a screen recording in front of Needed Prenatal Vitamins products as he states the top 3 shocking things about the vitamin. - 00:03–00:05 00:03–00:05 The male creator says one thing that's shocking is the vitamin is missing folic acid. - 00:05–00:06 00:05–00:06 A female creator pauses the male creator's video. - 00:06–00:53 00:06–00:53 The female creator, who is a nurse and mom, addresses that the prenatal vitamin is not missing folate; it's simply using a different form. She goes on to say that Needed uses methylated folate, also called 5-MTHF, which is the bioactive form that your body can use directly. She then states the difference between folic acid and methylated folate. The nurse states that prenatal nutrition is not one size fits all and form matters when it comes to supporting healthy folate status. This formulation choice is about bioavailability and thoughtful design, not cutting corners. She concludes that supplements are meant to support personalized care, not replace it, and understanding the form you're taking helps you make a more informed decision.

# Ad summary A woman shares that she visited her dermatologist and found out that she was not exfoliating correctly, and that blackheads and large pores are caused by excess oil production. The dermatologist recommended the DRMTLGY Tingle Exfoliating Pads, which include salicylic and glycolic acid, for eliminating blackheads. She says that she was shocked how fast these work, and that her pores were clear after one use. She says these are convenient and come with a ton of pads, which will last a long time, and are a fraction of the cost of other exfoliating pads. She encourages viewers that if they are looking for better-looking pores instantly, this is a no-brainer, and she can't recommend them enough. # Brand positioning DRMTLGY positions itself as a solution to blackheads and large pores through its line of skin care products. The brand provides high-quality products at affordable costs so that the customer can save money compared to alternatives. # Product The DRMTLGY Tingle Exfoliating Pads are skincare pads that clear up large pores and blackheads. These pads have salicylic and glycolic acid, which work to immediately eliminate blackheads. The tingle sensation of the product makes the customer feel the product clearing out the pores. The pads are sold in tubs and are convenient, and come with a ton of pads. The product is a fraction of the cost of other exfoliating pads, saving the customer money. # Visual style The ad is a UGC video that is filmed in a real setting, seemingly in a home. The video's quality is slightly raw, giving it an authentic feel. The cuts are quick, which allows the viewer to maintain interest. The video uses a mix of close-up and medium shots. The pacing is quick and consistent throughout the ad. # Hooks Spoken: Female 1: girls, what products are you using for big pores that ACTUALLY work? Text overlay: 00:01–00:02 / 00:00–00:03 girls, what products are you using for big pores that ACTUALLY work? (Comment bubble) Visual: 00:00–00:03 Close up shot of a fair-skinned woman with blonde hair and blue eyes. The woman is looking directly into the camera and her finger is pointing at the side of her nose. She has eyeliner and blush on. In the background is a blurred view of a room. # Funnel stage Middle of funnel (Consideration) # Pain points The most central problem presented in the ad is the frustration of having large pores and blackheads that seem resistant to various products and treatments. The opening line directly addresses this, showing the speaker's struggle to find effective solutions: "girls, what products are you using for big pores that ACTUALLY work? I feel like I’ve tried everything" # Value propositions - Immediate blackhead elimination by using pads with salicylic and glycolic acid. - Cost saving compared to other exfoliating pads while getting a ton of pads # Benefits - eliminate blackheads - pores were clear after only one use - They will last you a long time - a fraction of the cost of other exfoliating pads - better looking pores instantly # Features - salicylic and glycolic acid - a ton of pads # Call to action DRMTLGY.com # Social proof - "I visited my dermatologist who said I was not exfoliating correctly, and she was right" - Female 1 (Customer) - "My pores were clear after only one use" - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the point of view of a customer who is using the product. # Storyline - 00:00–00:03 A woman asks for product recommendations for products that work for big pores. - 00:03–00:07 The video switches to a stitch with a woman talking about how she visited her dermatologist, and she was told that she was not exfoliating correctly. - 00:07–00:16 She says that her dermatologist told her that large pores and blackheads are caused by excess oil production, but that using exfoliating pads can help regulate that oil and keep the pores clear. - 00:16–00:21 The woman introduces DRMTLGY Tingle Exfoliating Pads, as a recommendation from her dermatologist. - 00:21–00:27 She says that these have salicylic and glycolic acid, so they immediately eliminate blackheads, and she was shocked at how fast these work. - 00:27–00:33 The woman shares that her pores were clear after only one use, and they have a tingling sensation so you can feel them clearing out your pores. - 00:33–00:38 She shares that they're very convenient and they come with a ton of pads, so they will last you a long time. - 00:38–00:46 The woman notes that they're a fraction of the cost of other exfoliating pads, and that if you're looking for better-looking pores instantly, this is a no brainer. - 00:46–00:49 The woman concludes by sharing the brand's website, and that she cannot recommend these enough.