How Her Fantasy Box Advertises on Meta

# Ad summary A creator posts a video sharing her love for body oil by Her Fantasy Box, and shares the benefits of using it such as all-day moisture and a great smell. This video appears in a split screen with Kehlani moisturizing her skin with the same product. # Brand positioning Her Fantasy Box is presented as a beauty and skincare brand that is endorsed by celebrity Kehlani, who uses the brand's Body Splash Oil as part of her everyday routine. The brand is positioned as delivering high-quality skincare with results that align with Kehlani's brand, which is all about radiance, smooth skin, and feeling good. # Product The Body Splash Oil by Her Fantasy Box is a body oil that keeps skin hydrated all day and leaves it smelling “so f***ing good”. The oil is clear, and sold in a transparent bottle with a black top. The Body Splash Oil is recommended by Kehlani for ladies who are into drying activities. The ad also mentions the Yummy Oil from the same brand, which the content creator says smells exactly like it is called. # Visual style The ad has a UGC feel with natural lighting and casual settings. The editing style is simple with basic transitions, and the pacing is conversational. The visual motif of a split screen with a creator and Kehlani draws attention to the product. # Hooks Spoken: 00:01–00:03 Female 1: Okay ladies who are in very drying activities like me. Text overlay: Kehlani was right about the scent to this body oil from the scent to the glow and how soft it leaves your skin feeling ✨ ➕ / Kehlani shares her body routine Visual: 00:00–00:01 A split screen is shown. On the right, Kehlani, a light-skinned person with a shaved head and many tattoos, is applying the oil. She is wearing a black bikini. On the left, a dark-skinned person is looking at the camera with a serious expression. She is wearing a black top. The background shows a living room and a bathroom respectively. / 00:01–00:03 The split screen remains. On the right, Kehlani is applying the oil. On the left, the other person is pointing her finger. Both people are looking at the camera. # Funnel stage Consideration # Pain points The ad shows someone involved in activities that dry out their skin such as showering multiple times a day, hot yoga, being in the gym, and surfing. # Value propositions - The body oil keeps the skin hydrated all day - The oil smells really good # Benefits - Keeps skin hydrated - Lasts all day # Features - Body oil - Smells good - The Yummy Oil smells exactly what it's called # Call to action Get you some body splash oil # Social proof - “Kehlani was right about the scent to this body oil from the scent to the glow and how soft it leaves your skin feeling” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the point of view of a customer of the brand sharing her experience with the product. # Storyline - 00:00–00:01 The video begins with a text overlay saying that Kehlani was right about the body oil. - 00:01–00:11 00:01–00:11 A content creator with a split screen of Kehlani shares that this is the body oil by Her Fantasy Box. She explains that she does activities that dry out her skin. - 00:11–00:17 00:11–00:17 The creator shows the product to the camera and asks if the viewer sees how great it is. - 00:17–00:26 00:17–00:26 The creator shows that her skin is hydrated everywhere, her tattoos are shiny and her midsection is looking great. - 00:26–00:35 00:26–00:35 She shares that the oil lasts all day and it smells so good. She tells the viewer to get the body splash oil because she recommends it. - 00:35–00:42 00:35–00:42 The creator shares that she also uses the Yummy Oil and it smells exactly what it is called. She tells the viewer to get some of these oils.

# Ad summary A woman holds a bottle of Her Fantasy Box Body Splash and explains that after she puts it on, her husband is going to eat her up all night. She smiles, blushes, and says, "Stop it!" She then goes on to say that the oil softens and smooths the skin, locks in moisture, and promotes healthy skin. # Brand positioning The brand HER FANTASY BOX is presented as a provider of luxury body care products, specializing in body oils that aim to enhance the wearer's natural beauty and sensuality. By positioning the body splash as a precursor to a night of passion, the brand connects its products with romance, allure, and confidence. It deviates from typical body care brands by focusing on emotional benefits (attractiveness) as well as functional benefits (smooth skin) and directly targeting a consumer seeking to enhance their intimate connection with a partner. # Product The Her Fantasy Box Body Splash is a body oil intended to make the user more desirable. The woman in the ad refers to it as the "yummy body splash" and says, "baby when I tell you she's yummy." According to her, it softens and smooths the skin, locks in moisture, and promotes healthy skin. It is packaged in a small clear bottle with a black cap and a white label with a red block at the top that features the brand name. It has a yellow or gold tint, and appears to have herbs or flowers mixed in. # Visual style The ad has a polished UGC feel. The editing is simple, with static shots and smooth transitions. The production quality is high enough that the video appears as though it could be a commercial. The pacing is fairly consistent at about 12 BPM. The audio and visual elements sync up. # Hooks Spoken: Female 1: He 'bout to eat me up tonight. Visual: 00:00–00:03 A Black woman with braided hair stands in a bathroom and holds up a bottle of Her Fantasy Box Body Splash. She has her eyes wide and looks disgusted. Behind her is a wall with clear glass blocks and a framed portrait of a person with glamorous makeup. A wig hangs in the background to the right. # Funnel stage Consideration # Pain points The central frustration is having skin that isn't kissable. The woman says that the product is so yummy that her husband is "bout to eat me up tonight." This implies that without the product, her skin is not desirable. # Value propositions - Locks in moisture: This implies that the product keeps skin hydrated and prevents dryness. # Benefits - Softens and smooths the skin - Promotes healthy skin # Features - Locks in moisture - Hydrating body oil # Call to action None used. # Social proof - "He 'bout to eat me up tonight." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a real customer expressing her experience with the product. # Storyline - 00:00–00:03 A woman presents the body oil. - 00:03–00:07 She declares that it's the "yummy body splash" and that it makes her feel "yummy." - 00:07–00:14 She hints that its aroma is alluring to her husband, implying that it increases her attractiveness. - 00:14–00:21 She explains that the oil softens and smooths the skin, locks in moisture, and promotes healthy skin. - 00:21–00:27 She concludes that she needs to try the other body oils, but "she's that girl."

# Ad summary A woman with long brown hair shows Her Fantasy Box Refresh wash in her apartment. She says she loves the product, and goes on to describe its PH balance, ingredients, and exfoliating features. # Brand positioning Her Fantasy Box is presented as a modern, body-positive brand that provides gentle and effective hygiene products for women. It aims to occupy a space in the consumer's mind that promotes natural ingredients and a refreshing experience. The brand aligns with values of self-care, confidence, and a focus on intimate wellness. The brand appears to be pushing against norms that may involve harsh chemicals or lack of attention to the specific needs of women's bodies. The brand positioning is both functional (pH balance, gentle exfoliation) and emotional (feeling fresh, comfortable, and confident). # Product Her Fantasy Box Refresh wash is a pH-balanced cleanser designed for both the body and intimate area. It cleanses and refreshes without drying the skin, leaving the user feeling fresh and comfortable. The product contains tiny poppy seeds for gentle exfoliation and is made with peppermint, coconut, cucumber, lemon, and other subtle notes. It comes in a clear bottle with a black cap and a purple label with white text. The product is marketed as an everyday product that can be easily incorporated into one's shower routine. # Visual style The ad has a natural and bright aesthetic, with a focus on showcasing the product and its natural ingredients. The editing style is a mix of static shots and quick cuts, creating a dynamic and engaging viewing experience. The production quality feels like a hybrid between UGC and a polished commercial, which supports the tone of a genuine customer review. The pacing is fairly consistent, with cuts timed to match the rhythm of the voiceover. There is a motif of clean and refreshing visuals, emphasizing the product's benefits. # Hooks Spoken: 00:00–00:04 Female 1: I can't lie, I low-key want to keep this product because it's just that good! Visual: 00:00–00:04 A fair-skinned woman with long brown hair sits on a beige couch in a room with natural lighting. She wears a light gray top and jeans. She smiles and holds the Her Fantasy Box Refresh wash in front of her, framing it with her hands. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad implies a frustration with body washes that are not PH-balanced, that dry out the skin, or that do not leave one feeling refreshed and clean. # Value propositions - Gentle exfoliation due to the tiny poppy seeds - Everyday product # Benefits - Cleanses and refreshes - Feels fresh and comfortable after your shower - Skin feels soft and smooth after every shower # Features - PH-balanced - Contains peppermint, coconut, cucumber, lemon, and other subtle notes. - Has tiny poppy seeds for gentle exfoliation # Call to action None used. # Social proof - "I've been using Refresh by Her Fantasy Box, and I love how gentle it is!" - Female 1 (Customer) - "Refresh is just really great everyday product." - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their experience and opinion on the product. # Storyline - 00:00–00:04 00:00–00:04 A woman sits on a couch, holding a bottle of Her Fantasy Box Refresh wash, and says that she low-key wants to keep the product because it is just that good. - 00:04–00:08 00:04–00:08 The woman says that she has been using Refresh by Her Fantasy Box, and she loves how gentle it is. This is meant to highlight that the product is high-quality and delicate. - 00:08–00:12 00:08–00:12 Shots of the Her Fantasy Box Refresh product in a shower setting, surrounded by lemon, mint, and cucumber wedges. It is implied that these ingredients in the product will leave the user feeling good and clean. - 00:12–00:18 00:12–00:18 Close-up shots of the wash being poured onto a woman's body, who rubs it into her skin. It is stated that the product cleans softly without drying you out, and you just feel fresh and comfortable after your shower. - 00:18–00:20 00:18–00:20 The woman states that the scent is super fresh. The purpose is to appeal to viewers who are sensitive to certain smells and encourage them to try the product. - 00:20–00:24 00:20–00:24 Shots of cucumbers, lemon, peppermint, and other greenery are shown while it is stated that the product contains peppermint, coconut, cucumber, lemon, and other subtle notes. - 00:24–00:27 00:24–00:27 Close-up shots of the product with poppy seeds. It is stated that the product has tiny poppy seeds for gentle exfoliation. This is meant to convey that the product is able to clean and exfoliate the user's skin at the same time. - 00:27–00:31 00:27–00:31 The woman states that her skin feels soft and smooth after every shower. She recommends Refresh as a great everyday product. This is meant to highlight the quality and consistency of the product.

# Ad summary A woman wearing a pink robe begins her shower routine by showing the Her Fantasy Box Vita C Bright body wash. She lists that it has vitamin C and turmeric and is a refreshing wash that helps brighten dull skin. She shows the audience how she applies it to her skin in the shower and then says the formula is antioxidant-rich and promotes radiant, bright skin, making it a must-have in the shower. # Brand positioning Her Fantasy Box positions itself in the market as a brand dedicated to providing products that promote radiant and bright skin. It aligns with a lifestyle of prioritizing self-care and using products with beneficial ingredients like vitamin C and turmeric. The brand ignores the category norms of using complex or overly scientific language, instead emphasizing simplicity and natural ingredients for effective skincare. # Product Her Fantasy Box Vita C Bright body wash is a skincare product designed to brighten the appearance of dull skin. Its formula contains vitamin C, turmeric, rosehip, jojoba, and vitamin E. This combination helps maintain soft, smooth, and radiant-looking skin after each use. The body wash’s antioxidant-rich formula is a key feature that promotes a radiant glow and brightens the skin. This product works to address concerns related to dull or uneven skin tone, aiming to provide a refreshing and effective solution for achieving brighter, healthier-looking skin. The body wash is intended for use during a shower routine, providing an opportunity to incorporate skincare into the daily hygiene process. # Visual style The ad has a polished, UGC feel with natural lighting. The editing style includes quick cuts, which increase the pacing. The audio and visual elements are synced well to the music, with product actions timed to beats. The pace is consistent, with around 170 BPM. # Hooks Spoken: 00:00–00:05 my favorite time of the day is shower time, especially when I get to use her fantasy box body wash. Text overlay: 00:00–00:02 SHOWER ROUTINE / 00:02–00:05 HER FANTASY BOX / 00:00–00:02 my favorite time of the day / 00:02–00:05 especially when I get to use her Visual: 00:00–00:01 A woman with brown hair and wearing a pink robe is standing in front of a glass shower in a beige-tiled bathroom. The shower has a silver shower head and faucet. She is facing away from the camera. The camera is stationary. / 00:01–00:04 The woman drops her robe, revealing her bare legs. The camera shows only her legs and the pink robe on the floor. The floor is covered with beige stone-look tile. / 00:04–00:05 A white and orange bottle of Her Fantasy Box Vita C Bright body wash sits on a ledge within the beige-tiled shower. # Funnel stage Middle of funnel (Consideration) # Pain points Dull skin is a key pain point, implying a desire for brighter and more radiant skin. # Value propositions - The antioxidant-rich formula offers a health-focused benefit. - The product’s blend of vitamin C, turmeric, rosehip, jojoba, and vitamin E works to maintain skin's softness, smoothness, and radiance. # Benefits - Helps brighten the appearance of dull skin - Maintains soft, smooth, and radiant-looking skin after each use - Promotes a radiant glow - Helps brighten the skin # Features - Vitamin C - Turmeric - Rosehip - Jojoba - Vitamin E - Antioxidant-rich formula # Call to action None used. # Social proof - "It's a must in your shower" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer sharing her experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The video opens with a woman in a pink robe standing in her bathroom and then shower as she says that shower time is her favorite time of the day, especially when she gets to use Her Fantasy Box body wash. This frames the shower as a relaxing and enjoyable experience and positions Her Fantasy Box as an essential part of it. The story is told from the customer's perspective. - 00:05–00:08 00:05–00:08 The woman holds up the Her Fantasy Box Vita C Bright body wash, stating that it contains vitamin C and turmeric. This introduces the key ingredients of the product and highlights its beneficial properties. The story is told from the customer’s perspective as she highlights what ingredients are in the body wash. - 00:08–00:23 00:08–00:23 The woman applies the body wash to a blue loofah and uses it to wash her arms and legs in the shower, explaining that the body wash is a refreshing wash that helps brighten the appearance of dull skin and that the vitamin C and turmeric are blended with rosehip, jojoba, and vitamin E to help maintain soft, smooth, and radiant-looking skin after each use. This demonstrates the application of the product and reinforces its benefits, emphasizing its ability to rejuvenate and nourish the skin. The story is told from the customer’s perspective. - 00:23–00:29 00:23–00:29 The woman, out of the shower and now in front of a mirror, states that the body wash formula is antioxidant-rich and promotes a radiant glow while holding the body wash up. She then states that it helps brighten the skin and is a must in the shower. This reinforces the product’s benefits and antioxidant properties, emphasizing its role in achieving brighter, healthier-looking skin. The woman winks at the camera at the end to convey a casual, friendly tone. The story is told from the customer’s perspective.

# Ad summary The ad features a woman in a bathroom demonstrating how she uses pH strips to test the pH balance of Her Fantasy Box feminine cleansing gel. # Brand positioning Her Fantasy Box is presented as a brand offering feminine care products, specifically a feminine cleansing gel called Refresh. The ad explicitly promotes the brand as pH balanced, which positions the brand as prioritizing the health and balance of the vaginal microbiome. The brand is promoting a functional benefit (pH balance) rather than an emotional one. # Product The featured product is Her Fantasy Box Refresh feminine cleansing gel, which is described as cleansing, freshening, pH balanced, cooling, and soothing. The ad demonstrates the product’s pH balance by using a pH test strip after dispensing the gel in the palm of a gloved hand. The product is packaged in an 8 fl oz bottle with a black nozzle and a white and purple label. # Visual style The ad has a polished, commercial aesthetic. The editing style features static shots and smooth transitions. The pacing is slow and consistent. The shot featuring the color on the pH test strip container is the only one that zooms in. # Hooks Spoken: Is Her Fantasy Box good for your pH? Text overlay: Is Her Fantasy Box pH balanced? 🐱📦 Visual: 00:00–00:01 A woman with long dark hair stands in front of a marble countertop. She wears a black tank top and has on full makeup. She holds a bottle of Her Fantasy Box Refresh cleansing gel in her left hand, which is covered by a blue nitrile glove, and a container of vaginal pH test strips in her right hand, also covered by a blue nitrile glove. A blurred-out white sink is in the background. Camera is stationary and face-on. / 00:01–00:02 Close up of the woman in the same setting as the previous shot, but zooming in to just show the products in her hands, and the bottom of her face. Camera is stationary and face-on. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that some viewers are concerned about the pH balance of feminine cleansing products. It is framed as “the question of the day.” # Value propositions - pH balanced formula # Benefits - pH balance # Features - Cleanses & Freshens - pH Balanced Formula - Cooling & Soothing - Paraben Free # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user who is testing the product. # Storyline - 00:00–00:04 The creator begins by holding up a bottle of Her Fantasy Box Refresh feminine cleansing gel, as well as a container of pH test strips and asks if the Her Fantasy Box products are pH balanced, presenting it as the 'question of the day'. - 00:04–00:08 The creator states that she is going to do a little test using pH test strips and the Her Fantasy Box Refresh cleansing gel, conveying that she is using an objective measure to test the claims of the product. This is conveyed from the perspective of the creator, and is delivered in a friendly, helpful tone. - 00:12–00:20 The creator opens the container of pH test strips and removes one, explaining it is a clean pH strip with no solution on it. The creator then shows the range of colors on the side of the container that are used to indicate pH level. The audience is experiencing the process from the perspective of the creator, who is speaking in a calm tone. - 00:20–00:34 The creator then puts the gel on her gloved hand, communicating the next step of the test. She then puts the clean pH strip into the gel on her hand, conveying this is how the product is being tested. The audience is experiencing the process from the perspective of the creator, who is speaking in a calm tone. - 00:35–00:46 The creator compares the resulting color of the pH strip with the colors on the container, which indicates the pH level. She then states that 'I think it passed the test', confirming that the product does what it claims. The audience is experiencing the process from the perspective of the creator, who speaks with a tone of approval.

# Ad summary This ad features a person showing a variety of body washes in their shower and then using the charcoal body wash on a pink loofah. # Brand positioning Her Fantasy Box is presented as a brand focused on providing high-quality body washes that enhance the shower experience. The brand occupies a space in the market that values self-care and consistent skincare routines, aiming to make every shower a luxurious and beneficial experience. The brand aligns with a lifestyle that prioritizes personal well-being and consistent self-care routines. The brand positioning is functional, highlighting the specific benefits of each body wash, such as moisturizing, detoxifying, and brightening the skin. # Product The ad features Her Fantasy Box body washes, including Body Vitamins, Charcoal Detox, Dr. Hydration, and Vita C Bright. Body Vitamins supports healthy-looking skin and contains vitamins A, B, C, & E. Charcoal Detox is an exfoliating body wash that smooths rough and uneven skin, with charcoal, ginseng, & tea tree. Dr. Hydration is a non-drying formula for skin acne, hydrating dry, tight skin with oat & hyaluronic acid. Vita C Bright is a firming body wash that reduces dark spots and boosts antioxidant skin glow with antioxidant-rich citrus. Each body wash is packaged in a 16-ounce bottle. The ad implies that these products can transform your shower routine into a self-care ritual, leaving your skin soft, glowing, and moisturized every time. # Visual style The ad has a UGC feel with handheld camera work. The production quality is simple and focuses on showcasing the product in a natural setting. The editing style includes static shots and some quick cuts. The pacing is moderate, and there is audio-visual sync with actions timed to the music beats. # Hooks Text overlay: Real self-care is when your shower routine leaves you soft, glowing, and moisturized... every single time.✨ Visual: 00:00–00:01 A pink shower loofah hangs on a silver shower fixture inside a shower with white tiling and a pink shower curtain. The camera is slightly shaky, as if being held by hand. The foreground features a hand with painted white nails that points to the loofah. / 00:01–00:02 A hand displays a bottle of "Her Fantasy Box Body Vitamins" body wash on a white-tiled shower windowsill. The hand is medium-toned. The bottle has a blue label and a black cap. / 00:02–00:03 A medium-toned hand displays a bottle of "Her Fantasy Box Charcoal Detox" exfoliating body wash. To the left is a bottle of "Her Fantasy Box Body Vitamins" body wash. The hand is medium-toned. The bottle has a gray label and a black cap. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of not achieving soft, glowing, and moisturized skin after a shower routine. # Value propositions - Real self-care is when your shower routine leaves you soft, glowing, and moisturized... every single time. # Benefits - Soft skin - Glowing skin - Moisturized skin # Features - Body Vitamins: Supports healthy-looking skin with vitamins A, B, C, & E. - Charcoal Detox: Exfoliating body wash, smooths rough and uneven skin with charcoal, ginseng, & tea tree. - Dr. Hydration: Non-drying formula for skin acne, hydrates dry, tight skin with oat & hyaluronic acid. - Vita C Bright: Firming body wash, reduces dark spots and boosts antioxidant skin glow with antioxidant-rich citrus. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of someone using the product in their personal shower routine. # Storyline - 00:00–00:01 The ad begins by showing a pink loofah hanging in a shower, setting the stage for a self-care routine. - 00:01–00:03 00:01–00:03 The camera focuses on four bottles of Her Fantasy Box body wash lined up on a shower ledge. This showcases the range of products offered by the brand. - 00:03–00:05 00:03–00:05 The faucet is turned on, indicating the start of a shower. The focus remains on the row of Her Fantasy Box body washes, emphasizing their presence in the shower routine. - 00:06–00:14 00:06–00:14 A hand reaches for the Charcoal Detox body wash, demonstrating the selection of a specific product for the routine. The body wash is then poured onto a pink loofah, creating a lather.

# Ad summary This ad features a creator promoting Her Fantasy Box Pineapple Creme Body Splash as a way to keep skin feeling super soft, smooth, and glowing. She notes that the product is non-sticky, smells tropical and sweet, and looks shiny and hydrated. She notes a before and after of how the product has benefitted her. # Brand positioning Her Fantasy Box is presented as a brand that focuses on body care products with sweet, tropical scents. The brand aligns with self-care and indulgence, positioning itself as a provider of products that make the user feel good and confident in their skin. The brand breaks category norms by blending fragrances and body oils into one product and focusing on a non-sticky formula. # Product The Her Fantasy Box Pineapple Creme Body Splash is a body oil and fragrance in one. It is formulated to leave skin moisturized, healthy, soft, and smooth. It is designed to be applied daily after a shower and is suitable for use after workouts to keep skin hydrated. The product is unique due to its non-sticky formula, blending the benefits of a body oil with the scent of a perfume. # Visual style The ad has a natural and unfiltered aesthetic, giving it a UGC feel. The editing style includes quick cuts and split screens that time with the creator's voiceover. The ad maintains a consistent, upbeat pace throughout. # Hooks Spoken: 00:01–00:03 [Enthusiastic, upbeat] It's so yummy. Text overlay: 00:01–00:02 SO / 00:02–00:03 YUMMY Visual: 00:01–00:02 A creator is holding her hands up near her chest as she records a video of herself. She is wearing a red tube top. Graphics of pineapple and ice cream appear on the screen. / 00:02–00:03 The creator is holding a bottle of body oil and white deodorant stick up in front of her. She is recording a selfie video in a bedroom with a bed behind her and a lamp giving off orange light behind her. She smiles and looks directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Dry skin, especially after workouts and showers. Visual: "My skin was looking a little dry before." # Value propositions - A body oil and perfume in one with the Her Fantasy Box body oil. - Non-sticky formula provides a more comfortable experience. - Pineapple creme scent provides a juicy, tropical, and sweet smell. # Benefits - Makes skin feel super soft - Makes skin glowy - Shiny skin - Smooth skin - Hydrated skin - Smells so juicy, tropical, and sweet # Features - Pineapple cream body splash - Body oil - Non-sticky formula - Pineapple creme - Perfume and a body oil in one # Call to action You need this. # Social proof - "And of course, she's right" - Female 1 (Creator) - "I love it because it smells so juicy, tropical, and sweet" - Female 1 (Creator) - "I am so obsessed" - Female 1 (Creator) # Point of view - Customer 100% – The ad is communicated via a testimonial by a creator who loves the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with Kehlani holding a bottle of body oil. - 00:01–00:09 00:01–00:09 A creator uses the oil after a workout. - 00:09–00:12 00:09–00:12 The creator shows the product and emphasizes its qualities. - 00:12–00:17 00:12–00:17 The creator applies the oil to her body, noting how much she loves it due to the tropical scent. - 00:17–00:23 00:17–00:23 The creator explains the formula and emphasizes its non-sticky quality. - 00:23–00:34 00:23–00:34 The creator reinforces the product's features, then shows a before and after. - 00:34–00:46 00:34–00:46 The creator explains the key benefits of the product and closes with a call to action.

# Ad summary This ad features a woman reviewing Her Fantasy Box Refresh Feminine Cleansing Gel. The ad begins with a response to a comment agreeing with "fresh pumpum". She walks around her bathroom while expressing that she doesn't understand why people only wash with water. She shares that the Her Fantasy Box Refresh soap will help your pumpum feel good, taste good, and live good. She claims it will help eliminate odor, bacteria, and soothe the area. She then says water isn't going to make your pumpum feel like Jack Frost blew on it, or make you feel like you want to go flap and stand on your man. She then encourages the viewer to try the soap to help your pumpum out. # Brand positioning Her Fantasy Box is presented as a brand offering feminine hygiene products designed to promote freshness, comfort, and confidence. The brand positions itself as providing solutions beyond basic cleansing with water, suggesting its products offer additional benefits for intimate care. The brand appears to cater to women who are health-conscious and prioritize intimate hygiene beyond basic cleanliness. # Product The featured product is Her Fantasy Box Refresh Feminine Cleansing Gel, designed to eliminate odor and bacteria, promote pH balance, and provide a soothing effect. It is presented as an alternative to simply washing with water. The product is packaged in a clear bottle with a purple label. The benefits highlighted include feeling good, tasting good, and living good, with claims of eliminating odor, bacteria, promoting pH balance, and providing a soothing effect. The ad addresses the purchase barrier of skepticism around using specialized feminine hygiene products, suggesting they offer superior benefits compared to just washing with water. # Visual style The ad has a casual, UGC feel, shot in a home bathroom with natural lighting. The editing is minimal with static shots and a consistent pace. The overall aesthetic suggests a low-budget, authentic review. # Hooks Spoken: Female 1: Yes to fresh pumpum. Text overlay: 00:00–00:44: Reply to kvshm0ney's comment (Comment bubble) / 00:00–00:44: Yes to fresh pumpum (Comment bubble) Visual: 00:00–00:02: A selfie-style, first-person view shows the lower half of a dark-skinned person walking barefoot into a bathroom with light wood floors, a white toilet, a black scale, and a pink bath mat. A comment overlay is visible at the top of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of inadequate feminine hygiene using only water, implying that water alone may not eliminate odors, bacteria, or promote pH balance. # Value propositions - Enhanced feminine hygiene beyond just rinsing with water. # Benefits - Help your pumpum feel refreshed - Feel good - Taste good - Live good - Eliminate odor - Eliminate bacteria - Promote pH balance - Feel soothed # Features - Refresh Feminine Cleansing Gel # Call to action Go save the pumpums # Social proof - "Yes to fresh pumpum" # Point of view - Customer 100% – The entire ad is filmed from the point of view of a customer reviewing the product. # Storyline - 00:00–00:02 The ad begins with a comment overlay saying "Yes to fresh pumpum," to which the creator responds. - 00:02–00:11 00:02–00:11: The creator questions those who only wash with water, asking, "What happened to just washing it good?" This challenges the norm of basic hygiene practices. - 00:11–00:30 00:11–00:30: The creator holds up Her Fantasy Box Refresh, claiming that it's the product your pumpum needs to feel refreshed. She adds that this product will help your pumpum feel good, taste good, and live good. The creator provides functional benefits like odor elimination, bacteria removal, and pH balance promotion. This is from the creator's POV and encourages viewers to consider the product for enhanced feminine hygiene. - 00:30–00:37 00:30–00:37: The creator jokes about the experience the product provides as compared to just using water, stating, "Water is not going to make your pumpum feel like Jack Frost just blew on it..." - 00:37–00:44 00:37–00:44: The creator encourages viewers to try the product to help their pumpum out, and encourages them to "go save the pumpums".

# Ad summary In this UGC-style ad, a woman enthusiastically reviews Her Fantasy Box's Yummy body splash oil, focusing on its moisturizing properties and appealing scent reminiscent of Jolly Ranchers. She demonstrates the product's application, emphasizing its moisturizing effect and pleasant fragrance, encouraging viewers to purchase it. # Brand positioning Her Fantasy Box is presented as a provider of body care products designed to make women feel and smell desirable. The brand's positioning is playful and confident, inviting women to embrace their sensuality and enjoy products with yummy scents. The brand aligns with a lifestyle of self-indulgence and confidence, emphasizing the emotional experience of feeling good in one's own skin. It leans into the emotional side of the fragrance and body care category by focusing on the positive feelings and attention that the product can bring. # Product Her Fantasy Box Yummy Body Splash is a hydrating body oil designed to lock in moisture, promote healthy skin, and soften and smooth the skin. It comes in a clear bottle with a black cap and a label featuring the brand name. The ad emphasizes the scent of the oil, describing it as a yummy scent reminiscent of Jolly Ranchers. It addresses the pain point of dry skin by highlighting how moisturizing and softening the oil is. The ad promotes the product as a way to smell so good that people will want to 'eat you up,' thus emphasizing the product's scent is its primary selling point. # Visual style The ad has a polished, UGC feel with a selfie-style camera and natural lighting. The editing style is simple and straightforward with static shots. The production quality is high for a UGC video, giving it a commercial feel. The video maintains a consistent pace with a medium rhythm of cuts. # Hooks Spoken: 00:00–00:04: Ooh, every time I smell this, I wanna eat myself up. Text overlay: 00:00–00:04: Feel Soft & Smell Yummy 😋 Visual: 00:00–00:04: A close-up, selfie-style shot of a woman with burgundy curly hair and yellow nails, wearing a black tank top and large gold hoop earrings. She holds up a clear bottle of yellow liquid with a red and white label that reads 'Her Fantasy Box Yummy Body Splash'. She brings the bottle to her nose to smell it, grimacing in a pleased way, and gestures with her other hand. The background is a blurred white wall with framed decor. # Funnel stage Consideration # Pain points The central frustration is having dry skin. This is signaled when the creator says, "I have dry skin." # Value propositions - Yummy scented oil means you'll smell delicious and desirable - Hydrating body oil means you no longer need lotion, reducing the number of skin products needed. # Benefits - Smelling so good that people standing next to you will want to eat you up - Moisturized skin - Shiny skin - No need to use lotion # Features - Locks in moisture - Promotes Healthy Skin - Softens and smooths - Hydrating body oil - Scented oil ('Yummy') # Call to action Get you some yummy and make sure that you smell yummy too. # Social proof - "Ever since I started using this, I stopped using lotion" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a customer reviewing the product. # Storyline - 00:00–00:05 The creator sniffs the product and expresses a desire to 'eat myself up' because of the scent. - 00:05–00:09 The creator directly addresses the audience, asking if they want to smell so good that people will want to eat them up. - 00:09–00:15 She states that the product is 'the business' and that she got it in 'yummy'. - 00:15–00:27 She describes the scent by comparing it to Jolly Ranchers, and pours some of the oil on her hand. - 00:27–00:47 She rubs the oil into her hand, showing how it makes her skin more moisturized and shiny. - 00:47–00:53 She reiterates the moisturizing, shining, and good-smelling benefits of the oil. - 00:53–01:01 She explains that she stopped using lotion because the oil is so good, and she says people will want to eat you up when you wear it. - 01:01–01:08 The creator shows the product and shares that it is from Her Fantasy Box, and she ends by telling viewers to get the yummy scent.

# Ad summary Kehlani shares her body care routine using Body Splash Oil by Her Fantasy Box. # Brand positioning Her Fantasy Box is presented as a brand offering body care products. The positioning is centered around providing solutions for individuals who engage in activities that can dry out the skin, such as high yoga, gym workouts, and surfing. The brand aligns with an active and health-conscious lifestyle, promoting the idea that even with frequent showering due to physical activities, skin can remain hydrated and radiant. The brand deviates from the norm of simply providing moisturizing products by specifically targeting those with active lifestyles who face the unique challenge of maintaining skin hydration with frequent cleansing. The positioning is functional, focusing on performance and simplicity in achieving hydrated and shiny skin. # Product The Body Splash Oil by Her Fantasy Box is a body care product designed to hydrate the skin, especially for individuals who frequently shower due to activities like high yoga, gym workouts, and surfing. The product is presented as a solution for maintaining skin hydration and radiance despite frequent cleansing. It promises to keep the skin hydrated all day, giving it a shiny appearance and enhancing the look of tattoos. The Body Splash Oil also boasts a pleasant scent. The product addresses the purchase barrier of skin dryness caused by frequent showering, offering a moisturizing solution that lasts all day and keeps the skin looking radiant. # Visual style The ad has a casual, UGC feel, likely shot on a smartphone in a personal bathroom. The editing is minimal with mostly static shots and occasional zooms, contributing to the unpolished aesthetic. The video maintains a consistent, relaxed pacing, creating an approachable vibe that mirrors content found on social media platforms like Instagram or TikTok. # Hooks Spoken: Okay ladies who are in very drying activities like me. Text overlay: Kehlani shares her body care routine Visual: 00:00–00:03 A medium shot in what appears to be a bathroom. The walls and doors are white and there is a mirror on the right side of the frame. Kehlani, a light-skinned woman with short blonde hair is wearing a black bikini. Her body is covered in tattoos. She is standing up straight and talking to the camera. Her right hand is on her hip and her left hand is out to the side in a relaxed posture. In a picture-in-picture style inset on the right side of the frame is an African American woman with long black wavy hair. She is wearing a pink shirt and has her hands together near her face. Both women are in focus. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is skin dryness caused by engaging in activities that dry out the skin like hot yoga, gym workouts, and surfing, which leads to frequent showering. "Okay ladies who are in very drying activities like me." # Value propositions - Hydration: Keeps skin moisturized, especially for those in drying activities. - Appearance: Enhances the look of tattoos and midsection. - Longevity: Lasts all day. # Benefits - Hydrated everywhere - Tattoos are shiny - Midsection is looking how it needs to look - Lasts all day - Smells fucking good - Smells exactly what it's called # Features - Body Splash Oil - Yummy Oil # Call to action Get you some. # Social proof - None used. # Point of view - Expert 100% – The entire video is told from Kehlani's perspective as she describes and displays the product. - Brand 0% – There is no explicit branding communicated. - Customer 0% – There is no customer testimonials communicated. - External source 0% – There is no external sources of information communicated. # Storyline - 00:00–00:10 Kehlani addresses women who engage in drying activities. - 00:01–00:10 Kehlani says she is in hot yoga, at the gym, and surfing which causes her to shower multiple times a day. - 00:10–00:14 Kehlani presents the Body Splash Oil by Her Fantasy Box. - 00:16–00:28 Kehlani states that she is hydrated everywhere, her tattoos are shiny, her midsection is looking how it needs to look and it lasts all day. - 00:28–00:31 She claims the Body Oil smells "fucking good." - 00:31–00:40 Kehlani recommends the Body Splash Oil and also the "Yummy Oil" which she claims smells like exactly what it's called. - 00:40–00:41 She says to get you some.

# Ad summary This ad features a woman promoting detoxing with chlorophyll as a way to avoid spending money on skincare products. She begins by showing her face without any makeup and talking to the camera, then shows off a bottle of chlorophyll capsules. # Brand positioning This ad positions chlorophyll as a natural and affordable alternative to traditional skincare products. It aligns with values of simplicity and cost-effectiveness, pushing against the norm of expensive, multi-step skincare routines. The brand aims to occupy the consumer's mind as a simple, inside-out solution for clear skin and overall well-being, promoting a lifestyle that values health and natural beauty. # Product The product featured in this ad is chlorophyll capsules, presented as a daily detox supplement. The ad highlights that using these capsules helps users avoid spending "hundreds on skincare products." The product's USP is its ability to detox the body and promote clear skin from within, offering a simple, cost-effective alternative to complex skincare regimens. The use occasion is daily, as indicated by the phrase "detoxing daily with chlorophyll." The ad addresses the purchase barrier of expensive skincare by positioning chlorophyll as a budget-friendly option. # Visual style The ad has a UGC feel with simple editing. The production quality is casual, aligning with the intended tone of an everyday person sharing their skincare routine. The pacing is steady, and the audio-visual sync is typical for a selfie-style video. # Hooks Spoken: 00:00–00:09 Successfully avoiding spending hundreds on skin care products and just started detoxing daily with chlorophyll. Text overlay: 00:00–00:09 Successfully avoiding spending hundreds on skin care products and just started detoxing daily with chlorophyll Visual: 00:00–00:03 The video begins with a close-up shot of a young Black woman in a bathroom. She is wearing a brown tank top, a gray headscarf, and gold jewelry. She is directly facing the camera, gesturing with her hands. Behind her is a white tiled wall. An inset image shows a before-and-after comparison of her skin. The camera is stationary. # Funnel stage Awareness # Pain points The pain point is the high cost and complexity of traditional skincare routines: "spending hundreds on skin care products." # Value propositions - Cost-effective alternative to expensive skincare - Simple, inside-out solution for clear skin # Benefits - Avoiding spending hundreds on skincare products - Detoxing daily # Features - Chlorophyll capsules - Daily detox supplement # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a real customer sharing their experience and solution. # Storyline - 00:00–00:06 00:00–00:06 A woman faces the camera in a bathroom setting, talking about avoiding expensive skincare. - 00:06–00:09 00:06–00:09 She then holds up a bottle of chlorophyll capsules, implying that this is her solution.

# Ad summary This ad features a woman discussing the benefits of Body Magic chlorophyll capsules on her skin. She shares before-and-after photos of her skin to showcase the effectiveness of the product. # Brand positioning Body Magic is presented as a brand that offers solutions for skin issues through natural supplements, specifically chlorophyll capsules. The brand positions itself as a provider of 'detoxing' solutions to improve skin health, as indicated by the creator's statement about 'detoxing daily with chlorophyll.' The brand seems to be targeting individuals looking for natural and accessible skincare solutions, potentially those who have struggled with persistent skin issues like acne and are seeking a more holistic approach to skincare. The brand may appeal to consumers who value simplicity and ease of use, as the capsules are presented as an easy addition to a daily routine. # Product The product being advertised is Body Magic chlorophyll capsules. These capsules are designed for daily use and aimed at 'detoxing' the skin to improve its overall condition. The main benefit is clearer skin, as demonstrated through the before-and-after photos shown in the ad. The capsules are presented as a straightforward solution for individuals seeking to improve their skin quality, particularly those struggling with issues like acne. The ad highlights that consistent daily use of the capsules can lead to significant improvements in skin clarity and overall appearance. The product aims to address the purchase barrier related to the effectiveness of skincare products, emphasizing visible results through the user's personal experience. # Visual style The ad has a UGC-style aesthetic, with a selfie-style camera angle and a casual, conversational tone. The editing is minimal, focusing on the creator's direct address to the audience. The production quality suggests a simple, at-home setup, lending authenticity to the message. # Hooks Spoken: 00:00-00:06 [Excited] Wow. That's crazy. Text overlay: 00:00–00:06 When I look back at how much my skin has changed since I started detoxing daily with chlorophyll Visual: 00:00–00:03: The shot is a selfie-style, close-up of a smiling woman with long, wavy brown hair. She's wearing a black top and gold jewelry, including a nose ring. Her expression is enthusiastic and excited. In the background, split-screen before images of the same woman's face are shown in the top right and top left corners, showing acne breakouts. / 00:03–00:06: She holds up a white bottle with a light green label that reads "Body Magic". The bottle is in focus as she describes the product. The background remains the same, with before images in the top corners. # Funnel stage Consideration # Pain points The central pain point is the frustration of dealing with persistent skin issues like acne, as visually demonstrated through the 'before' photos showing skin breakouts. # Value propositions - Consistent daily use leads to visible skin improvements - Simple and natural skincare solution # Benefits - Improves skin clarity - Reduces acne breakouts - Enhances overall skin condition # Features - Chlorophyll capsules - For daily use - Aims to detox the skin # Call to action None used. # Social proof - I started detoxing daily with chlorophyll – Female 1 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of a woman discussing her positive experience with the product. # Storyline - 00:00–00:03 The creator begins the ad by sharing that her skin has changed since she started 'detoxing daily with chlorophyll.' - 00:03–00:06 She looks at the product with amazement and then showcases the product in front of the camera.

# Ad summary An influencer shares her excitement about a discount and free shipping for the Her Fantasy Box body wash set. She explains that the set includes charcoal detox, vitamin C brightening wash, body vitamins, and doctor hydration wash, and is a convenient way to address various skin concerns. # Brand positioning Her Fantasy Box is presented as a brand that provides a variety of body washes designed to cater to different skincare needs. The brand positions itself as a one-stop solution for skincare concerns, offering a range of products from detoxifying to hydrating and vitamin-enriched body washes. The ad emphasizes the convenience of purchasing these products as a set, implying a value proposition of addressing multiple skincare needs in one purchase. The brand aims to occupy a space in the consumer's mind as a versatile and comprehensive skincare provider that aligns with consumers' diverse needs and preferences. # Product The Her Fantasy Box body wash set includes four different body washes: Charcoal Detox, Vita C Bright, Body Vitamins, and Dr. Hydration. The Charcoal Detox exfoliating body wash is designed to smooth rough, uneven texture and provide a deep-cleansing feel with charcoal, pumice, and tea tree. The Vita C Bright vitamin C and turmeric body wash helps brighten skin and promotes a radiant glow with an antioxidant-rich formula. The Body Vitamins multi-vitamin body wash supports healthy-looking skin, leaves skin soft and smooth, and contains vitamins A, B6, C, and E. Lastly, the Dr. Hydration hydrating body wash helps protect the skin barrier and hydrates dry, tight skin with oat and hyaluronic acid. The set is marketed as a convenient bundle to address various skincare concerns, such as detoxifying, brightening, hydration, and overall skin health. # Visual style The ad has a UGC feel, shot with a mobile phone. The video is brightly lit, with a quick pace and static shots. The setting is casual, contributing to the overall approachable and authentic vibe. # Hooks Spoken: 00:00–00:05 I was about to go to bed, but did y'all see how low this body wash gift set just got marked down to from Her Fantasy Box? Text overlay: 00:00–00:29 BODY WASH SET / 00:00–00:29 DISCOUNT & FREE SHIPPING Visual: 00:00–00:05 A close-up shot displays four bottles of Her Fantasy Box body wash on a white, furry surface. The bottles are lined up and slightly tilted toward the camera. The visible products are Charcoal Detox, Vita C Bright, Body Vitamins, and Dr. Hydration. A Black hand with long decorated nails reaches into the frame and points towards the body washes. # Funnel stage Consideration # Pain points The need for multiple skincare products to address a range of concerns: "Whatever your skin care concern is, you're looking to detox, you want to brighten up your skin, need an extra hydration boost, or you just need to support some healthy looking skin with some vitamins..." # Value propositions - All-in-one convenient bundle - Addresses a wide range of skin concerns. - Offers a variety of products # Benefits - Addresses various skincare concerns - Offers products that detox, brighten, hydrate, and support healthy-looking skin # Features - Charcoal Detox exfoliating body wash: Smooths rough, uneven texture. Deep-cleansing feel. With Charcoal, Pumice, & Tea Tree - Vita C Bright vitamin C + turmeric body wash: Helps brighten skin. Promotes a radiant glow. Antioxidant-Rich Formula - Body Vitamins multi-vitamin body wash: Supports Healthy-Looking Skin. Leaves Skin Soft & Smooth. With Vitamins A, B6, C & E - Dr. Hydration hydrating body wash: Helps Protect the Skin Barrier. Hydrates Dry, Tight Skin. With Oat & Hyaluronic Acid # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is delivered by a customer sharing their excitement about the product and its benefits. # Storyline - 00:00–00:05 The influencer is about to go to bed but stops to share information about the body wash set. - 00:01–00:05 The influencer is excited to share that the set just got marked down from Her Fantasy Box. - 00:05–00:07 She presents the new body washes that just dropped. - 00:07–00:13 She proceeds to name the products. - 00:13–00:17 She explains that the set is all in one bundle so you don't have to pay for all of them individually. - 00:17–00:26 She states that the set will work for the consumer if they are looking to detox, brighten skin, need extra hydration, or need support for healthy looking skin. - 00:26–00:29 She says this is the set for the consumer and then states that she is going to tag the brand in case the consumer wants to grab the set.

# Ad summary A stitch ad features a creator endorsing Her Fantasy Box body splash oil. She highlights its natural composition and lightweight feel, mentioning it promotes skin glow, moisture, and elasticity. She shares she's getting compliments and that hundreds of girls are using the product. # Brand positioning Her Fantasy Box is presented as a brand offering body splash oil, with a focus on natural ingredients and lightweight feel. The brand seeks to occupy a space in the market for customers seeking radiant, healthy, and glowing skin through all-natural products that improve skin elasticity and lock in moisture, and the brand appears to promote simplicity and self-care. # Product Her Fantasy Box body splash oil is described as a lightweight, all-natural oil designed for use on the body. It helps lock in moisture, improve skin elasticity, and promote a radiant glow. The product is positioned as an alternative to lotions, cocoa butter, and coconut oil. It aims to address the need for customers seeking a natural, lightweight body oil that enhances skin health and radiance, offering a solution to achieve glowing and healthy-looking skin. # Visual style The ad has a UGC feel, with brightly lit, static shots. The production quality is casual, suggesting it was filmed on a phone camera. The editing style consists of one hard cut, switching from Kehlani to the second creator. The pacing is consistent with the spoken dialogue. # Hooks Spoken: 00:00–00:04: This is the body splash oil by her fantasy box. Text overlay: 00:00–00:04: STITCH INCOMING!! / 00:00–00:04: this is the body splash oil by her fantasy box Visual: 00:00–00:04: Kehlani stands in a brightly lit bathroom wearing a black bikini. She is heavily tattooed and has short blonde hair. In her right hand, she holds a bottle of Her Fantasy Box body splash oil, which she presents to the camera. The background features a white vanity with various toiletries, a mirror, and a plant on the right side of the frame. The camera is static and shot from a low angle. # Funnel stage Consideration # Pain points The ad implies that the viewer might be seeking a lightweight, natural alternative to traditional lotions, cocoa butter, and coconut oil, which are positioned as potentially less desirable options. “Do you see this? I don't do lotions, I don't do cocoa butter, I don't do coconut oil. I do body splash oil from her fantasy box.” # Value propositions - Lightweight and all-natural formula provides effective hydration without feeling heavy or greasy - Enhances skin radiance and glow for a healthy, vibrant appearance - Improves skin elasticity, promoting a youthful and supple texture # Benefits - Helps lock in moisture - It's gonna have you looking glowy - It's gonna help improve the elasticity of your skin # Features - Lightweight - All natural # Call to action Go ahead over to her fantasy box to try it out for yourself # Social proof - "Ever since I started using the body splash oil, I've been getting so many compliments on how radiant, how glowy, how healthy my skin looks." – Female 1 (Creator) - "There is a reason why hundreds of girls are using this body oil right." – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented from the perspective of two creators, each of whom use the product and are speaking directly to the audience as users. # Storyline - 00:00–00:04 Kehlani introduces Her Fantasy Box body splash oil. - 00:04–00:07 The next creator states they do not use lotions, cocoa butter, or coconut oil. - 00:07–00:09 The creator then identifies the Her Fantasy Box body splash oil as their alternative. - 00:09–00:16 The creator states the product's benefits, sharing that it is lightweight, all-natural, locks in moisture, will have you looking glowy, and will help improve the elasticity of your skin. - 00:16–00:26 The creator shares she has been getting compliments since she started using the body splash oil and that hundreds of girls are using this body oil. - 00:26–00:29 The creator closes the ad with a call to action to try Her Fantasy Box out for yourself.

# Ad summary This ad promotes a new fruity skin bundle by Her Fantasy Box. The presenter shows three hydrating body oils in yummy, pineapple creme, and blueberry creme scents. She recommends applying it after the shower or mixing it with lotion for extra hydration, especially in the winter time. She tags the product in orange shopping cart link. # Brand positioning Her Fantasy Box positions itself in the body care market as a provider of hydrating body oils with sweet, fruity scents. It targets consumers looking for a sensorial and indulgent skincare experience, especially those seeking extra hydration and moisture during colder months. The brand aims to provide products that are great for locking in moisture and adding hydration boosts, which helps the customer take care of their skin when it gets dry. # Product Her Fantasy Box is advertising a new fruity skin bundle featuring hydrating body oils. The bundle includes three different scents: Yummy, Pineapple Creme, and Blueberry Creme. The body oils lock in moisture, promote healthy skin, and soften and smooth the skin. They are designed to provide an extra hydration boost, especially during the winter months when skin tends to get dry. The oils can be applied right after the shower or mixed with lotion for optimal results. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a simple yet appealing way. The background is a fluffy white surface, providing a soft and luxurious feel. The lighting is bright and even, emphasizing the colors and details of the product labels. The editing style involves quick cuts, maintaining a consistent pacing throughout the ad, and is suitable for social media platforms like Instagram and TikTok. The overall impression is a UGC feel, with a polished finish. # Hooks Spoken: Female 1: You can now get all of the sweet scents in the Her Fantasy Box Body Splash oil in this new trio. Text overlay: 00:00–00:05: NEW Fruity Skin Bundle Visual: 00:00–00:05: A close-up shot displays three Her Fantasy Box body splash oil bottles lined up on a fluffy, white surface. The bottles are filled with a yellow liquid. The bottle on the left has a red label, the middle one has an orange label, and the right one has a blue label. The presenter's hand, with long nails adorned with small flowers, enters the frame from the left, pointing to the products. / 00:05–00:07: The camera angle slightly adjusts, focusing on the three body splash oil bottles on the fluffy white surface. The presenter’s hand remains visible, pointing towards the products. The bottles feature different colored labels—red, orange, and blue—indicating the various scents: Yummy, Pineapple Creme, and Blueberry Creme. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry skin, especially during the winter months, when the presenter says, "it gets cold out. Our skin gets dry." # Value propositions - Get all the sweet scents in a new trio - Body oil for extra hydration boost, especially in winter time. # Benefits - Locks in moisture - Promotes healthy skin - Softens and smooths skin # Features - Fruity scents - Hydrating body oil # Call to action If you want to try this bundle, I'll go ahead and tag it in orange shopping cart. # Social proof - “All the fruity scents, they smell so good” - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a customer who is presenting and endorsing the product. # Storyline - 00:00–00:11 The presenter introduces the new fruity skin bundle from Her Fantasy Box, which includes three different scents of body splash oils: Yummy, Pineapple Creme, and Blueberry Creme. - 00:11–00:22 The presenter emphasizes the pleasant smell of the body oils and highlights their benefits for locking in moisture and providing extra hydration, especially during winter when the skin tends to get dry. - 00:22–00:28 The presenter suggests applying the body oils after showering or mixing them with lotion to keep the skin moisturized. She mentions that skin will love the results. - 00:28–00:30 The presenter concludes by offering to tag the bundle, in an orange shopping cart link.

# Ad summary This ad is a stitch of a product recommendation and review of Her Fantasy Box Body Splash skin smoothing body oil. The second creator applies the oil to her chest and praises its non-sticky glow. # Brand positioning Her Fantasy Box positions itself as a provider of indulgent beauty products, emphasizing sensory pleasure and a premium experience. The brand seems to push against the trend of overly-practical or clinical skincare, instead focusing on making users feel luxurious and sensual. It aims to occupy a space in the consumer's mind that associates beauty with self-love, glamour, and a touch of fantasy. # Product The Her Fantasy Box Body Splash is a skin-smoothing body oil designed to give the skin a soft, expensive glow. The product is an oil and is designed to be applied to the body. The product is advertised as non-sticky and for helping the user smell like pineapple. The intended consumer is someone looking for a luxurious, fragrant body product that provides a radiant glow. # Visual style The ad has a UGC feel with the first part being filmed in a bright space and the second part being filmed in a dimly lit space. The editing style consists of quick cuts. The pacing remains consistent throughout. # Hooks Spoken: 00:00–00:03 This is the body splash oil by her fantasy box. Text overlay: *STITCH INCOMING* / this is the body splash oil by her fantasy box Visual: 00:00–00:03 Kehlani, a celebrity with light skin, blonde buzzcut hair, and many tattoos stands in a bright bathroom and holds a bottle of body splash skin oil and asks the viewer if they see this. Kehlani wears a black string bikini. # Funnel stage Consideration # Pain points The product addresses the potential concern that body oils can feel sticky or uncomfortable on the skin, which is a common barrier to use for many people. # Value propositions - Provides soft, expensive-feeling skin. - Fragrant body product # Benefits - Doesn't even feel sticky at all - This is giving soft expensive skin - We need to smell like pineapple # Features - Skin smoothing body oil # Call to action None used. # Point of view - Customer 100% – The ad is presented through the lens of real customers and creators reviewing the product. # Storyline - 00:00–00:04 A beauty influencer shows off the body splash oil by Her Fantasy Box. - 00:04–00:07 00:04–00:07 A stitch begins, where another influencer seems skeptical of the product's description, suggesting it might be dangerous. - 00:07–00:12 00:07–00:12 The influencer pours the oil into her hand and applies it to her chest. She notes that it doesn't even feel sticky at all. - 00:12–00:16 00:12–00:16 The influencer states that the product is giving her soft, expensive skin, and questions if it is giving her a glow. - 00:17–00:19 00:17–00:19 The influencer indicates that one side of her chest has the product and the other does not. - 00:20–00:25 00:20–00:25 The influencer says that she's going to wear the product everywhere and that she needs to smell like pineapple.

# Ad summary This ad promotes Her Fantasy Box's Body Splash oil using a stitch format. The ad features Kehlani introducing the oil and its benefits, followed by another creator confirming its effectiveness and sharing her positive experience. # Brand positioning Her Fantasy Box is positioned as a brand that offers body care products designed to provide a luxurious experience and enhance the user's natural glow. The brand aligns with a lifestyle that includes self-care and indulgence. The brand emphasizes both the aesthetic (beautiful shine) and functional (moisturizing) benefits of its products, appealing to consumers who value both aspects. The brand is presented as being endorsed by celebrities, and is for people who want a premium, endorsed body oil. # Product The advertised product is the Body Splash oil by Her Fantasy Box. It is presented as a luxurious body oil that provides a beautiful shine and is ultra-moisturizing. The product is for women who enjoy activities that can dry out the skin, such as yoga, gym workouts, surfing, and frequent showering. The oil has a candy-like, summery scent reminiscent of sipping a piña colada on a hot day. The ad promotes the idea that this body oil is a part of an “ultimate glow up routine.” # Visual style The ad has a hybrid visual style, combining a polished celebrity endorsement (Kehlani) with a UGC-style review. The editing includes quick cuts to transition between speakers. The initial shot of Kehlani in a bikini creates a visually appealing and attention-grabbing start. The second creator's more casual setting and presentation provides a relatable contrast. The pacing is moderate with cuts timed to the rhythm of the speech. The audio and visual elements are synced to emphasize key product features and benefits. # Hooks Spoken: 00:00–00:02 Kehlani: [Speaking casually] Ladies who are in very drying activities like me. Text overlay: 00:00–00:02 Stitch Incoming / 00:00–00:01 who / 00:01–00:02 very Visual: 00:00–00:02 The shot features Kehlani in a bikini, standing in a bright white bathroom with a minimalist aesthetic. In the background is a white cabinet, a plant, and a mirror. Kehlani is fair-skinned with a shaved head and multiple tattoos. She's holding a bottle of body oil as she looks directly at the camera and gestures with her hands. The camera is stationary and at eye level, creating a direct, selfie-style POV. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry skin caused by frequent showering or drying activities. # Value propositions - The Her Fantasy Box body oil is part of an "ultimate glow up routine." - Candy scent # Benefits - Maintains moisture - Ultimate glow up routine # Features - Luxurious body oil - Provides a beautiful shine - Ultra moisturizing - Candy yum yum summer smell # Call to action None used. # Social proof - "If Kalani is giving glow up advice, I'm definitely listening because look at her" – Female 1 (Creator) - "She is not lying about this body oil" – Female 1 (Creator) # Point of view - Customer 50% – The second creator shares her experience and opinion of the product, positioning herself as a customer. - Brand 50% – The brand partners with a celebrity to directly promote the product. # Storyline - 00:00–00:13 00:00–00:13 Kehlani, wearing a bikini and holding the body oil, says that she is in "very drying activities" like hot yoga, the gym, and surfing, and therefore showers multiple times a day. She states that she uses the Body Splash oil by Her Fantasy Box. Kehlani's perspective is that of a celebrity endorser. - 00:14–00:19 00:14–00:19 A second woman, with her hair in a bun and wearing a sweatshirt, says, "Okay, wait, if Kalani is giving glow up advice, I'm definitely listening because look at her." This is a response to the prior section from Kehlani. The woman speaks from a fan's perspective, impressed by Kehlani's appearance. - 00:19–00:45 00:19–00:45 The second woman states that Kehlani is "not lying about this body oil." She shares that it is "so luxurious" and provides a "beautiful shine" while also being "ultra moisturizing." She adds that the scent is a "candy yum yum summer smell" that reminds her of drinking a piña colada on a hot day. She rubs the oil on her arm and says, "Look at this, oh my gosh, so good. The ultimate glow up routine." The woman is now speaking from a user's perspective, sharing the product's benefits after trying it.

# Ad summary This ad features Kehlani and another UGC creator promoting Her Fantasy Box Body Splash hydrating body oils in a variety of scents. The ad showcases the texture, ingredients, and fragrances of the oils, suggesting they can provide moisture and a spa-like experience. # Brand positioning Her Fantasy Box is a beauty brand that aims to make customers feel fresh, healthy, and confident. The brand’s packaging is playful and feminine, incorporating illustrations of Black women. The brand positions itself as a promoter of healthy skin. # Product Her Fantasy Box Body Splash is a hydrating body oil that locks in moisture, promotes healthy skin, and softens and smooths. The ad features multiple scents, including Caramel Glaze, Santal Driftwood, Vanilla Drip, and Lavender Vanilla. Each scent is featured in a clear bottle with a label indicating the scent name and the words “Hydrating Body Oil” beneath the brand name. The oil can be applied daily. # Visual style The ad has a UGC feel and is filmed in a selfie style. The cuts are quick, and the pacing is upbeat. The overall aesthetic is bright and casual. # Hooks Spoken: 00:00–00:03 This is the Body Splash oil by Her Fantasy Box. Text overlay: 00:00–00:03 Kehlani shares her body routine (TikTok caption) Visual: 00:00–00:03 A young adult female, Kehlani, with platinum blonde buzz cut, heavy tattoos, and a black bikini stands in a bathroom with a mirror and houseplant. She is holding a bottle of body oil and pointing to it. # Funnel stage Consideration # Pain points The ad implies that dry skin is a common frustration. # Value propositions - The gift set offers multiple scents to choose from. - Can be used with vanilla perfume. # Benefits - Locks in moisture - Promotes healthy skin - Softens and smooths # Features - Hydrating body oil # Call to action Go and run and get you some. # Social proof - "Baby Kehlani ain’t said nothing but a word. I seen the way that oil was glistening on her skin and I said I gotta have me some." – Female 1 (Customer) # Point of view - Customer 50% – The customer POV is communicated through the creator reviewing the product and showing the application. - Brand 50% – The brand's POV is communicated through celebrity endorsement and product claims. # Storyline - 00:00–00:03 Kehlani introduces the Body Splash oil from Her Fantasy Box and shares her body routine. - 00:03–00:05 Another customer shows the Her Fantasy Box, which contains 4 body splash scents. - 00:05–00:09 The customer notes that Kehlani influenced her to purchase the body splash oil. - 00:09–00:22 The customer describes the scents included in the gift set: Caramel Glaze, Santal Driftwood, Vanilla Drip, and Lavender Vanilla. - 00:22–00:24 The customer applies the Caramel Glaze body oil to her arm. - 00:24–00:32 The customer rubs the oil on her arm, noting that it smells like candy and that Kehlani has never lied.

# Ad summary This ad showcases a woman sharing her thoughts on Her Fantasy Box body splash oils. She mentions seeing another content creator, Kehlani, promote the brand and talk about how hydrated the oils made her skin feel. The woman in the ad raves about the scents and the gift set option. # Brand positioning Her Fantasy Box is presented as a brand that creates body splash oils, with a focus on scents. The brand is positioned as healthy and confident, as indicated by the line, "She is fresh, healthy, and confident" on the box. The brand aligns with a lifestyle that values self-care and indulgence through pleasant scents. The brand is shown in a TikTok, therefore showing the brands effort to meet customers where they are through user generated content and influencer partnerships. # Product Her Fantasy Box Body Splash is a hydrating body oil that comes in various scents. The woman in the ad purchased the gift set to try multiple scents. She highlights the Caramel Glaze, which smells like candy; Vanilla Drip, which smells soft and sweet; Mental Reset, which smells like lavender and vanilla; and Santal Driftwood, which smells like luxury. All body splashes lock in moisture, promote healthy skin, and soften and smooth the skin, and should be applied daily. # Visual style The ad has a UGC feel, which supports the tone that this is a real person reviewing the product. The editing style includes quick cuts and static shots. The pacing is consistent throughout the ad, with cuts timed to music. # Hooks Spoken: 00:00–00:02 Female 1: Did y'all see that video of Kehlani talking about these body splash body oils? Text overlay: 00:02–00:02 None used Visual: 00:00–00:02 The camera is selfie-style and at eye level. The foreground shows a woman holding a pink box with tissue paper. She has long dark hair and is wearing a green top. The background is a bedroom. # Funnel stage Consideration # Pain points The ad implies that viewers may be looking for a body oil that not only hydrates the skin but also smells good. # Value propositions - Multiple scents available - Gift set available # Benefits - Smells like candy (Caramel Glaze) - Soft and sweet smell (Vanilla Drip) - Calming and soothing (Mental Reset) - Smell like new money (Santal Driftwood) # Features - Locks in moisture - Promotes healthy skin - Softens and Smooths - Hydrating body oil - Apply daily # Call to action None used. # Social proof - "This is the body splash oil by Her Fantasy Box." – Kehlani (Celebrity) - "She kept mentioning it how hydrated it made her feel" – Female 1 (Customer) # Point of view - Customer 75% – The ad is largely communicated by a woman who purchased and is reviewing the product. - Expert 0% – None used. - External source 25% – The ad features a clip from Kehlani talking about the body splash oils. - Brand 0% – None used. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman asking if the viewer saw Kehlani talking about body splash oils. - 00:02–00:06 00:02–00:06 The ad cuts to Kehlani holding a bottle of Her Fantasy Box body splash oil in her bathroom. The text overlay says "Kehlani shares her body routine." - 00:06–00:10 00:06–00:10 The ad cuts back to the woman in the first scene holding a box containing multiple body splash oils. She mentions how hydrated Kehlani said the oil made her feel. - 00:10–00:17 00:10–00:17 The ad cuts back to Kehlani demonstrating how hydrating the oil is. She states that it lasts all day and smells good. - 00:17–00:22 00:17–00:22 The woman in the ad reveals that Kehlani did not tell her that she would get ate off the bone because of how good the body splashes smell. - 00:22–00:24 00:22–00:24 The woman shares that she ended up getting the gift set because she could not pick just one scent. - 00:24–00:26 00:24–00:26 The woman holds up the Caramel Glaze body splash, stating it smells like candy. - 00:26–00:30 00:26–00:30 The woman holds up the Vanilla Drip body splash, stating it smells soft and sweet. - 00:30–00:35 00:30–00:35 The woman holds up the Mental Reset body splash, stating that it smells like lavender and vanilla. - 00:36–00:38 00:36–00:38 The woman holds up the Santal Driftwood body splash. - 00:38–00:43 00:38–00:43 The woman states that if you want to smell like new money, get the Santal Driftwood. She ends the ad by stating Kehlani might tell a joke, but she ain't never told a lie.

# Ad summary This stitched ad shows the Her Fantasy Box body oil being used by Kehlani and then continues with a reaction video from another creator raving about the product. # Brand positioning Her Fantasy Box is presented as a brand that empowers confidence through its body care products. The ad showcases the brand's dedication to high-quality ingredients for radiant, healthy skin, which is exemplified by Kehlani's glowing skin tone as a direct result of the body oil. The brand promotes self-love and indulgence by encouraging customers to invest in their self-care and feel confident in their skin. The products are positioned as a staple for women who embrace their sensuality and are looking for a luxurious and effective way to maintain their skin. # Product The advertised product is Her Fantasy Box Body Splash Oil, a hydrating body oil designed to give the skin a radiant glow and softness. The product comes in two flavors; Vanilla Drip and Pineapple Cream. The body oil is designed to lock in moisture, keeping the skin hydrated and soft. The ad shows the oil being applied to the arms, chest, and body to provide an overall glow. The product is for anyone who wants to get a glow and keep their skin hydrated. The brand is positioning it as a must-have for achieving soft, glowing skin, encouraging potential buyers to try it. # Visual style The ad uses a combination of polished brand content and user-generated content. Kehlani's portion has a clean, bright aesthetic, while the second creator’s segment has a more casual, DIY feel. The editing style alternates between the two creators and has quick cuts, especially in the second half, maintaining a consistent pace. The production quality is a hybrid between a commercial and UGC, which adds authenticity. The cuts are timed to the music beat, and the close-ups of the skin emphasize the product's effect. # Hooks Spoken: 00:00–00:04 Kehlani: This is the body splash oil by her fantasy box. Text overlay: 00:00–00:04 Stitch incoming!!! Visual: 00:00–00:04 A screen recording of a vertically-oriented video shows Kehlani, a light-skinned woman in her late 20s with a shaved head, multiple tattoos, and wearing a black bikini, standing in a bright, white bathroom with a modern sink, mirror, and a shelf of skincare products. She holds a bottle of 'body splash oil by her fantasy box' and gestures with her hands as she talks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of dry, lackluster skin by showcasing the product’s ability to provide intense hydration and a radiant glow. Kehlani sets up the problem with the statement 'Do you see this?', emphasizing the hydration of her skin everywhere. # Value propositions - The Her Fantasy Box Body Oil provides full-body hydration, resulting in radiant and soft skin. # Benefits - Hydrated everywhere - I'm literally glowing - My skin is soft # Features - Body splash oil # Call to action Go ahead and get you a bottle or two of this oil, your skin is going to love you. # Social proof - “I will say, she know what she talking about because that pineapple cream is not to be played with” – Female 1 (Creator) - “I'm literally glowing. My skin is soft” – Female 1 (Creator) - “She tryna have me folded” – Female 1 (Creator) # Point of view - Customer 70% – Both creators are perceived to be customers, who are testing and demonstrating the product and its effects. - Brand 30% – The ad begins from Kehlani and ends with the other creator, both endorsing the product and showing its uses. # Storyline - 00:00–00:04 00:00–00:04 Kehlani presents the 'body splash oil by her fantasy box'. This intends to introduce the product and brand, conveying a sense of luxury and endorsement by a well known celebrity. The story is being told from Kehlani's perspective, highlighting the product’s hydrating benefits. - 00:04–00:09 00:04–00:09 Kehlani shows off her radiant, oiled skin, and asks, 'Do you see this? Hydrated everywhere.' The intention is to visually demonstrate the product's effectiveness and encourage viewers to desire the same results, conveying a sense of aspiration and self-confidence. The story is being told from Kehlani’s perspective, showing the results of using the product. - 00:09–00:11 00:09–00:11 A Black woman in a pink outfit asks a rhetorical question 'So does the body come with the oil or?'. The intention here is to convey skepticism, setting up a contrast to the glowing skin, positioning her as a stand-in for the viewer’s questions. The story is told from the perspective of a potential customer, questioning if the product can actually work. - 00:11–00:16 00:11–00:16 The same woman begins to answer her own question, 'I will say, she know what she talking about because that pineapple cream is not to be played with'. Here, the intention is to offer social proof that builds trust. The story is being told from the perspective of a convert, someone who was initially skeptical but now endorses the product, creating a sense of reliability. - 00:16–00:19 00:16–00:19 The creator shows her chest and her arm after applying the product, asking 'Like do y'all see the chest? Do y'all see my arm?'. This is to emphasize the visible effects of the product, reinforcing the benefits of hydration and glow. The story is being told from the potential customer's perspective, experiencing the product firsthand. - 00:19–00:25 00:19–00:25 The creator continues to rub the oil onto her arm and says, 'When they say lock in moisture, hydrating, they not playing around like get into the glow'. The intention here is to confirm the product's hydrating properties and encourage the audience to desire the glow. The story is being told from the user's perspective, showcasing the product in action. - 00:25–00:29 00:25–00:29 The creator then rubs some of the product onto her chest and says, 'A little more on my chest. Now the pineapple one does smell good but'. This is to highlight different use areas and add a sensory element with the scent description. The story is being told from the user’s perspective. - 00:29–00:33 00:29–00:33 The creator continues, 'but the vanilla, miss vanilla drip. I don't know it's hard to choose'. This is to introduce the vanilla option and create indecision between the two scents. The story is still being told from the user's perspective, showing that there are multiple options for the products. - 00:33–00:37 00:33–00:37 The creator shows her arm and exclaims, 'I'm literally glowing. My skin is soft. She tryna have me folded'. This intends to reinforce the benefits and encourage purchase by highlighting the immediate results. The story is being told from the user's perspective. - 00:37–00:41 00:37–00:41 The creator says, 'Go ahead and get you a bottle or two of this oil. Your skin is going to love you'. This is a direct CTA, driving immediate action and promising satisfaction with the product. The story is being told from the user's perspective, urging others to try the product.