What is the Branded Asset ad format?

# Ad summary This ad features a blonde woman applying Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint. A pink heart shape to the right of her face reads "MENNA RESPLENDIT EN BLUSH ROSE." # Brand positioning Charlotte Tilbury is presented as a luxury beauty brand, specifically for lip and cheek products. The brand is explicitly high-end, and the packaging is shown as a luxury product with gold accents. The overall presentation is glamorous and feminine, in line with industry norms for luxury cosmetics brands. # Product The featured product is Charlotte Tilbury's Pillow Talk In Bloom blush balm lip tint, a 3-in-1 product that functions as a blush, balm, and lip tint. The text "3-EN-1: ROUGE À LÈVRES + BAUME + ENCRE À LÈVRES" highlights the multi-purpose nature of the product, suggesting it's a convenient and versatile addition to a makeup routine. The ad positions the lip tint as a product that gives the user a blushing glow, suggesting it's good for everyday use. # Visual style The ad has a soft and romantic visual style, using a shallow depth of field and pastel floral patterns. The lighting is warm and diffused, giving the image a dreamlike quality. The product is highly polished and shot in a studio setting, with a clean and professional aesthetic. # Hooks Headline: Pillow talk IN BLOOM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A single product for blush, balm, and lip tint. # Benefits - None used. # Features - Blush balm lip tint - 3-en-1: Rouge à lèvres + Baume + Encre à lèvres # Call to action None used. # Social proof - MENNA RESPLENDIT EN BLUSH ROSE # Point of view - Customer: The ad shows the consumer’s perspective by demonstrating how the product is applied and what kind of results to expect. - Brand: The brand's perspective is communicated through product presentation, highlighting key features, and positioning the product as a new offering from Charlotte Tilbury. # Storyline - The ad opens with a close-up of the model applying the product to her lips. The intention is to immediately demonstrate the product and its application. - The ad then presents the product name and product type and announces it's a new item from Charlotte Tilbury, building awareness and interest in the brand's latest offering. - The final beat highlights the key features and benefits of the product in both English and French, emphasizing the 3-in-1 nature and its multi-functional use.

# Ad summary This MeJuri ad features a model adorned with gold jewelry, highlighting the brand's claim that its products are 'solid gold jewelry you can live in'. # Brand positioning Mejuri positions itself as a provider of fine jewelry for everyday wear. The brand emphasizes accessibility and wearability, suggesting their jewelry is designed to seamlessly integrate into the customer's daily life. Mejuri aims to make fine jewelry less about special occasions and more about personal expression and self-adornment. They are not focused on fleeting trends, but quality and classic designs that the customer can live in. # Product The ad showcases Mejuri's solid gold jewelry. It includes a variety of pieces: a twisted ring on the ring finger of the model's left hand, multiple rings stacked on the middle finger of the model's left hand, a delicate gold bracelet on the left wrist, and a layered gold necklace. The jewelry is depicted being worn during the day. The highlighted USP is that this is 'solid gold jewelry you can live in,' suggesting that it's durable and versatile enough for constant wear. The ad addresses the perception that fine jewelry is only for special occasions, presenting it as an everyday luxury. # Visual style The ad has a clean and minimalist aesthetic. The production quality appears to be high, with studio lighting and a focus on showcasing the fine details of the jewelry. The image treatment seems natural, with subtle color grading to enhance the gold tones. The typography is modern and legible, contributing to the overall sophisticated feel. The visual style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that fine jewelry is often perceived as fragile and only suitable for special occasions. It suggests that customers may be hesitant to invest in gold jewelry due to concerns about its wearability and durability for everyday use. # Value propositions - Solid gold jewelry you can live in # Benefits - You can live in # Features - Solid gold jewelry # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand POV is used throughout the ad to highlight the name of the brand and to showcase the jewelry being worn. # Storyline - The brand name, Mejuri, is displayed prominently at the top, setting the stage by immediately identifying the brand being promoted. The brand is speaking. - The camera focuses on the model wearing the brand's solid gold jewelry, specifically the rings, bracelet, and necklace. This gives the audience a close-up view of the featured products. The brand is highlighting its product features. - The text overlay states, 'SOLID GOLD JEWELRY YOU CAN LIVE IN', communicating the brand's core value proposition, and highlighting the jewelry's durability and suitability for everyday wear. The brand is summarizing what sets its product apart.

# Ad summary This ad showcases a Reformation dress. The ad features a model wearing the dress and holding a coat. The brand name is displayed at the top of the ad. # Brand positioning Reformation is presented as a brand that offers stylish and contemporary clothing. The brand is positioned as a go-to for modern women seeking fashionable pieces. The brand aligns with values of sophistication and elegance, offering pieces that are both on-trend and timeless. The brand seems to ignore fast fashion trends, focusing on creating pieces that are both stylish and sustainable. # Product The product featured is a black midi dress with a floral pattern. The dress has short, sheer sleeves and a keyhole neckline. It is shown being worn by a model who is also holding a brown faux fur coat and a small brown purse. The dress appears to be made of a lightweight, flowy material, making it suitable for various occasions. The ad highlights the dress's stylish design and flattering fit, suggesting it is a versatile and fashionable addition to any wardrobe. # Visual style The ad has a clean and minimalist visual style. The lighting is soft and diffused, creating a flattering effect on the model and the clothing. The color palette is neutral, with the black dress and brown accessories standing out against the light background. The overall effect is sophisticated and elegant. # Hooks Headline: Reformation # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish black floral dress for a fashionable and versatile addition to any wardrobe. # Benefits - Stylish design - Flattering fit - Versatile - Fashionable # Features - Black dress - Floral pattern - Short, sheer sleeves - Keyhole neckline - Midi length # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name is displayed prominently at the top of the image, establishing brand recognition. # Storyline - The ad opens with a model standing in front of a neutral background, showcasing the Reformation brand. This is intended to introduce the brand and its aesthetic to the audience from the brand's perspective. - The model is wearing a black floral dress and holding a brown coat, presenting the product in a real-life context. This is intended to demonstrate the dress's style and versatility from the customer's perspective. - The model's pose and expression convey confidence and sophistication, reinforcing the brand's image. This is intended to create an aspirational image and connect with the audience on an emotional level from the brand's perspective.

# Ad summary An image promoting OSEA's Dream Lip Mask as a safer, stable alternative to retinol for smoothing and softening lips without irritation. The ad focuses on the mask's bio-retinol formula and features a close-up shot of the product jar. # Brand positioning OSEA is presented as a provider of safer and stable alternatives to traditional skincare ingredients, specifically retinol. The brand positions itself as a source of gentle yet effective solutions for smoothing and softening lips, prioritizing safety and avoiding irritation. It appears to cater to customers seeking effective skincare without the harsh side effects associated with conventional retinol products. The brand appears to focus on functional benefits that solve a clear customer need. # Product The OSEA Dream Lip Mask is presented as a lip treatment designed to smooth and soften lips without irritation. It is promoted as "the safer, stable alternative to retinol," highlighting its unique bio-retinol formula. The product comes in a small, round jar and contains 0.6 oz / 17 g of product. The mask is intended for individuals seeking to improve the texture and appearance of their lips while avoiding the potential side effects of traditional retinol. # Visual style The ad employs a clean and minimalist visual style. The product is centrally positioned with soft lighting and a subtle background gradient. The transparent water droplets add a touch of freshness. The overall effect is polished and modern, aiming to convey a sense of quality and efficacy. The visuals prioritize product visibility and clarity. # Hooks Headline: Bio-Retinol Lip Treatment # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the potential negative side effects of retinol: irritation. The language specifically calls out the product as a gentle alternative that avoids this problem. # Value propositions - Safer, stable alternative to retinol for smooth and soft lips # Benefits - Smooth and soften lips without irritation. - Safer alternative to retinol # Features - Bio-Retinol # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's perspective, highlighting the product and its benefits, from the headline to the final value proposition. # Storyline - The ad begins by introducing the Bio-Retinol Lip Treatment, setting the stage for a product focused on effective lip care. This opening comes from the brand, aiming to immediately capture attention with the product's key feature. - The ad presents the OSEA Dream Lip Mask in its packaging. The brand is visually showcasing the product. - The final beat shares the value proposition: "The safer, stable alternative to retinol to smooth and soften lips without irritation." Here, the brand is directly addressing the audience with the benefits of the product.

# Ad summary This ad features a photo of an unknown male wearing a McLaren and Puma co-branded jacket. It is advertising the apparel partnership between McLaren Racing and Puma. The person featured in the image is in the background. The logos for both brands are in the foreground to promote the collab. # Brand positioning McLaren Racing is presented as a high-performance luxury brand with a focus on racing. The partnership with Puma is intended to highlight the brand's association with quality athletic wear and expand its reach into the lifestyle apparel market. McLaren seeks to occupy a space of high-end racing and fashion, appealing to consumers who value performance, style, and innovation. They push against the norm of solely focusing on racing by integrating lifestyle apparel, positioning themselves as a brand that caters to both the racing enthusiast and the fashion-conscious individual. The brand positioning is both functional (performance apparel) and emotional (luxury, style). # Product The featured product is a jacket from the McLaren Racing and Puma collaboration. It is a dark-colored jacket with the McLaren and Puma logos on the chest. The jacket is positioned to appeal to fans of both McLaren Racing and Puma, as well as individuals interested in high-performance and stylish athletic wear. The product is a tangible representation of the partnership, allowing consumers to show their support for both brands. The ad highlights the collaboration and the association with high-performance racing and athletic wear, making it worth buying for fans and fashion enthusiasts alike. # Visual style The ad has a polished, studio-shot quality. The visual motif is clean and modern, with a focus on the product and branding. The image treatment includes color grading to enhance the orange and yellow tones, creating a warm and energetic feel. The typography is clean and legible, integrated seamlessly with the visuals. The style contrasts with platform-native content by having a high-design feel. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - McLaren Racing and Puma apparel partnership: Combines the prestige of racing with quality athletic wear. # Benefits - Show support for McLaren Racing and Puma - Wear high-performance and stylish athletic wear - Express your interest in racing and fashion # Features - Apparel partnership between McLaren Racing and Puma - Dark-colored jacket with orange accents - McLaren and Puma logos # Call to action None used. # Social proof - None used. # Point of view - Brand: The logos and brand names are featured prominently, indicating that the ad is communicating directly from the brand's perspective. - External source: The overall aesthetic and presentation give the impression of a professional advertisement, suggesting an external perspective on the brand and its products. # Storyline - The ad opens with a photo of a person wearing a McLaren and Puma jacket, with the brand logos prominently displayed in the foreground. This is intended to showcase the collaboration and create brand awareness. The audience experiences it from the brand's perspective, as it's a direct presentation of their partnership. - The person in the jacket is slightly out of focus, drawing attention to the logos and the product itself. This is included to emphasize the brand partnership over the individual, keeping the focus on the apparel. The brand is communicating this part of the story. - The lighting and overall aesthetic create a sense of high performance and luxury. This is included to align the product with the brand values of McLaren Racing and Puma. The audience is viewing this from an external perspective, observing the overall image and impression.

# Ad summary This ad showcases a wooden shelving unit from Article. The ad encourages viewers to see the product in store. # Brand positioning Article is presented as a modern furniture brand that values simplicity and functional design. The brand seems to focus on providing stylish, high-quality furniture pieces that can seamlessly integrate into contemporary living spaces. The brand aims to occupy a space in the consumer's mind as a provider of well-designed, minimalist furniture that enhances the aesthetic of a home without being overly ornate or extravagant. The brand aligns with a lifestyle that appreciates clean lines, natural materials, and a clutter-free environment. Article seems to ignore the trend of overly decorative or maximalist furniture, instead focusing on timeless pieces that offer both form and function. The brand positioning is both functional, emphasizing the utility and design of the furniture, and emotional, appealing to consumers who seek to create a harmonious and aesthetically pleasing home environment. # Product The product featured is a wooden shelving unit with a light, natural finish. The unit is designed with a series of open rectangular compartments, arranged in a grid-like structure across two levels. The shelving unit is made of light-colored wood, and the design emphasizes clean lines and a minimalist aesthetic. The shelving unit is designed for organizing and displaying items, and the open compartments allow for easy access and visibility. The shelving unit is versatile and can be used in various rooms, such as living rooms, bedrooms, or home offices. The ad addresses the purchase barrier of not being able to see the product in person by encouraging viewers to see it in store. # Visual style The ad features a clean and minimalist visual style with a focus on showcasing the product in a lifestyle setting. The production quality is high, with a well-lit and professionally styled shot. The visual motifs include a grid layout with the shelving unit's compartments and a neutral color palette with pops of color from the accessories. The image treatment includes subtle color grading to enhance the natural tones of the wood and the overall brightness of the scene. The typography is clean and legible, and the overall style is designed to be scannable and appealing in a social media feed. # Hooks Headline: See this in store # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not being able to see the product in person before purchasing. The phrase "See this in store" directly encourages viewers to visit a physical retail location to experience the product firsthand. # Value propositions - The wooden shelving unit offers a stylish and functional storage solution for any room. - The open compartments provide easy access and visibility to your items. # Benefits - Organizing and displaying items - Easy access and visibility - Versatile use in various rooms # Features - Wooden shelving unit - Open rectangular compartments - Grid-like structure - Light, natural finish # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product in a lifestyle setting, encouraging viewers to visit a store to see the product in person. # Storyline - The ad begins by showcasing a wooden shelving unit in a well-lit, neutral-toned room. This is intended to capture the viewer's attention and highlight the product's design and functionality from the brand's perspective. - The ad concludes with a call to action, inviting viewers to see the product in store. This is intended to drive potential customers to physical retail locations to experience the product firsthand from the brand's perspective.

# Ad summary This ad features a woman wearing an off-white top and bottom set from Free People. The top is tied at the waist, and the overall style is casual and comfortable. # Brand positioning Free People is presented as a brand that offers stylish and comfortable clothing. The brand seems to occupy a space in the market that values effortless style and quality. The brand aligns with a lifestyle that is relaxed and carefree, promoting a sense of individuality and comfort. Free People seems to follow category norms by using a lifestyle shot to show their clothes but pushes against those norms by having an interesting shirt tied up in a knot that reveals the model's stomach, making it feel youthful and fun. The brand's positioning is emotional, focusing on how the clothing makes the wearer feel. # Product The product featured is an off-white, textured fabric top and bottom set from Free People. The top is a button-up shirt that is tied at the waist, creating a wrap-like effect. The knot at the waist is a prominent design detail. The fabric has a subtle, textured pattern, adding visual interest. The bottom is either a skirt or shorts that also appear to be made of the same material. The set is designed for casual wear and aims to provide a comfortable and stylish option for everyday use. The ad highlights the garment's unique tie-up design. # Visual style The ad has a natural, slightly desaturated aesthetic with soft lighting. The production quality appears high, with a focus on showcasing the texture and fit of the clothing. The typography is clean and modern. The image treatment gives the ad a relaxed, effortless feel, aligning with the brand's positioning. The style is designed to be scannable and appealing in a social media feed. # Hooks Headline: free-est # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The tie-waist detail offers a flattering and adjustable fit, enhancing the wearer's silhouette. # Benefits - Stylish appearance - Comfortable fit - Effortless style # Features - Button-up shirt design - Tie-waist detail - Textured fabric # Call to action None used. # Social proof - None used. # Point of view - Brand: The perspective is from the brand, Free People, showcasing their clothing line. # Storyline - The ad presents a woman wearing an off-white shirt and bottom set. The intention is to showcase the product and its style to the viewer, and the audience experiences this from a brand perspective.

# Ad summary This image ad for F45 Training promotes their 45-day challenge with the tagline 'Unlock Your Full Potential'. It features an image of people working out in the gym, with the dates for the challenge, and a call to action to sign up today. # Brand positioning F45 Training positions itself as a results-oriented fitness program designed to help individuals unlock their full potential in just 45 days. The brand promotes a comprehensive approach to fitness, encompassing not only training but also nutrition, routine, and mindset, indicating a holistic approach to well-being. It caters to individuals who are looking to transform their lives and achieve tangible fitness goals within a structured and supportive environment, pushing against the norms of unstructured or less focused fitness programs. # Product The advertised product is the F45 Training 45-day challenge, a fitness program designed to help participants "Unlock Your Full Potential". It provides a structured approach to fitness that incorporates four key elements: training, nutrition, routine, and mindset. The challenge is set to run from February 2nd to March 18th. This program appears to be for individuals looking to transform their lives by participating in a fitness program that encompasses training, nutrition, routine, and mindset. The ad addresses the purchase barrier of uncertainty by offering a comprehensive program with a set duration. # Visual style The ad features a modern, high-energy visual style with a dark blue background that makes the neon colors pop. The use of neon-outlined arrows and a polaroid image creates a dynamic and youthful vibe. The image is clean, well-lit, and professional, and overall the design is visually appealing and optimized for scannability. # Hooks Headline: ONE GOOD CHOICE. THEN ANOTHER... # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 45 DAYS. UNLOCK YOUR FULL POTENTIAL. # Benefits - Unlock your full potential. # Features - 45 days - Training - Nutrition - Routine - Mindset # Call to action SIGN UP TODAY # Point of view - Brand: The promotional messaging throughout the ad, including the tagline and challenge details, is directly communicated by the brand. # Storyline - The ad opens with a motivational message, “ONE GOOD CHOICE. THEN ANOTHER...”, suggesting that consistent positive decisions lead to transformation. The brand is conveying that the journey to achieving fitness goals is built upon making repeated right decisions. - The ad includes an image of an F45 workout in progress. The message “(AND LIKE THAT. You're BACK)” is superimposed over the image to further highlight the community aspect, showcasing people engaged in the program. The brand is showing real people to demonstrate that the advertised results are achievable and relatable. - The ad introduces the F45 Challenge and tells the audience “45 DAYS. UNLOCK YOUR FULL POTENTIAL.” The brand is conveying the value proposition of a comprehensive program and the potential for life transformation. - The ad provides key dates for the challenge. The brand is clarifying the time frame and encouraging people to sign up with “SIGN UP TODAY”.

# Ad summary This ad is for Deloitte, seeking a Kaufmännische:r Mitarbeiter:in (Commercial Employee) to support their teams in auditing and gain real insights. # Brand positioning Deloitte presents itself as a forward-thinking and collaborative firm, as suggested by the tagline "Together makes progress." The brand aims to occupy a space of innovation and partnership, inviting individuals to join their teams and contribute to meaningful work. The brand aligns with values of progress, collaboration, and insight, positioning itself as a place where employees can gain real-world experience and make a difference in the business world. # Product The ad promotes a job opportunity for a Kaufmännische:r Mitarbeiter:in (Commercial Employee) at Deloitte. The role involves supporting Deloitte's teams in auditing processes, offering the chance to gain real insights into companies and their operations. The ad targets individuals who are ready to understand businesses and their processes, suggesting that this position provides a unique opportunity for learning and professional development. The ad addresses the potential barrier of limited experience by highlighting the opportunity to gain valuable insights and contribute to important projects. # Visual style The ad has a modern and professional visual style, with a dark background and bright green accents. The use of silhouettes and glowing graphics creates a sense of innovation and connectivity. The overall aesthetic is clean and corporate, conveying a sense of trust and competence. # Hooks Headline: Bereit, Unternehmen und deren Prozesse wirklich zu verstehen? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential pain point of wanting to understand businesses and their processes but lacking the opportunity or experience to do so. The question "Bereit, Unternehmen und deren Prozesse wirklich zu verstehen?" highlights this desire. # Value propositions - Opportunity to support teams in auditing and gain real insights into companies and their processes. # Benefits - gewinne echte Einblicke # Features - Support our teams as a Kaufmännische:r Mitarbeiter:in bei Abschlussprüfungen # Call to action Jetzt bewerben # Point of view - Brand: The entire ad is presented from the brand's perspective, as it promotes a job opportunity and invites individuals to join their team. # Storyline - The ad opens with a question, "Bereit, Unternehmen und deren Prozesse wirklich zu verstehen?" (Ready to truly understand companies and their processes?), inviting the viewer to consider their readiness to delve into the complexities of business. The brand is speaking directly to potential candidates, piquing their interest and setting the stage for the job opportunity. - The ad continues by stating, "Unterstütze unsere Teams als Kaufmännische:r Mitarbeiter:in bei Abschlussprüfungen und gewinne echte Einblicke" (Support our teams as a Commercial Employee in auditing and gain real insights), outlining the specific role and benefits of the position. The brand is providing details about the job, emphasizing the opportunity to contribute to auditing processes and gain valuable insights. - The ad concludes with a call to action, "Jetzt bewerben" (Apply now), prompting the viewer to take the next step and apply for the job. The brand is encouraging immediate action, making it easy for interested candidates to pursue the opportunity.