How Opal・#1 Screen Time App Advertises on Meta

# Ad summary A woman shares her experience using the Opal app to reduce her screen time. She shows her screen time stats and how she uses the app to set time limits for certain apps. # Brand positioning Opal is presented as a tool to help users reduce their screen time and phone addiction. The brand aims to occupy the space of a helpful and effective solution for those struggling with excessive phone usage. The brand aligns with values of productivity, mindfulness, and intentional living. It pushes against the norm of constant connectivity and mindless scrolling. The brand positioning is functional, focusing on the performance and simplicity of the app in helping users manage their screen time. # Product Opal is an app designed to help users reduce their screen time and phone addiction. It works by allowing users to set time limits for specific apps and websites, helping them to be more mindful of their phone usage. The app provides detailed screen time statistics, allowing users to see how much time they are spending on different apps. It also allows users to schedule sessions to avoid going on their phone at certain times, such as right when they wake up. The app is for anyone who feels they are spending too much time on their phone and wants to be more intentional with their time. # Visual style The ad has a casual, UGC feel. The lighting is natural and the editing is simple with static shots and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: Day 2 of fixing my phone addiction before 2026 begins. Text overlay: 00:00–00:29 DAY 2 OF / 00:00–00:29 FIXING MY PHONE ADDICTION / 00:00–00:29 BEFORE 2026 BEGINS Visual: 00:00–00:03: A woman with long dark hair and glasses is sitting at a desk in a room with white walls. She is wearing a green and red plaid pajama top and holding a white mug. There is a lit candle on the desk in front of her. Text overlay reads "DAY 2 OF FIXING MY PHONE ADDICTION BEFORE 2026 BEGINS". A screen recording of a phone screen showing screen time statistics appears in the center of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is spending too much time on the phone. "I feel like embarrassed looking at my screen time." # Value propositions - Reduce screen time and phone addiction before 2026 - Be more mindful of phone usage - Change habits and get things done # Benefits - Helps users be more mindful of their phone usage - Helps users change their habits - Helps users get things done before starting their day # Features - App to reduce screen time - Allows users to set time limits for specific apps and websites - Provides detailed screen time statistics - Allows users to schedule sessions to avoid going on their phone at certain times # Call to action None used. # Social proof - "Last night I downloaded Opal for the first time after seeing so many ads about it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:03 The video begins with the creator introducing that it is day 2 of fixing her phone addiction before 2026 begins. This is intended to grab the viewer's attention and set the context for the video. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and direct address. - 00:03–00:07 The creator shares that she downloaded Opal for the first time after seeing so many ads about it. This is intended to show that the app is popular and effective. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and direct address. - 00:07–00:12 The creator shares that it was shocking to see her screen time and that she feels embarrassed looking at it. This is intended to create a sense of relatability and empathy with the viewer. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and direct address. - 00:12–00:20 The creator explains that her screen time is usually spent on YouTube and TikTok. This is intended to provide context for her phone addiction and how she spends her time. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and direct address. - 00:20–00:25 The creator shares that she set a session for this morning to avoid going on her phone right when she wakes up. This is intended to show how she is using the app to change her habits. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and direct address. - 00:25–00:29 The creator shares that she wants to make sure she journals this morning and gets that done before she starts her day. This is intended to show the positive outcomes of reducing screen time. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and direct address.

# Ad summary This ad promotes the Opal app, which helps users to block distracting apps and focus better. The ad opens with a shot of a person looking at their phone in bed in the dark, then transitions to outdoor shots of the person looking thoughtful. The ad uses text overlay and screen recordings to explain that the app blocks all distracting apps. # Brand positioning Opal is presented as a solution to excessive phone use and its negative impact on focus and mental wellbeing. The brand positions itself as an advocate for reclaiming time and attention in a world dominated by digital distractions. The ad communicates that Opal understands the struggle of staying focused and offers a functional tool to help users regain control over their screen time. Opal takes a stand against the addictive nature of modern apps. # Product Opal is a mobile app designed to block distracting apps and help users focus better. The app allows users to set up Opal to block certain apps during certain sessions. Opal blocks access to distracting apps, empowering users to focus on the tasks they need to complete. The app is an Apple Design Awards 2025 Finalist. # Visual style The ad has a hybrid aesthetic, combining polished commercial elements with a UGC feel. The beginning of the ad has dim lighting, suggesting nighttime phone use. Later on, it transitions to outdoor shots in natural light, suggesting freedom from the phone. The editing style includes quick cuts and screen recordings. The pacing is consistent, and the cuts sync with the music beats. # Hooks Spoken: [Audio clip] At least three people killed. / [Audio clip] Dear Erica, they ate babies. / [Audio clip] So you're telling me that Israel and the US bombed Iran? / [Audio clip] The on the Epstein files released [unclear phrase]. Text overlay: POV: the algorithm got another year of your life. Visual: 00:00–00:03: A person is in bed at night, looking at their phone in the dark. The person is young with brown hair and fair skin, wearing a white t-shirt. / 00:01–00:03: A hand scrolls on a smartphone. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that excessive phone use is taking over people's lives. The text overlay reads, "POV: the algorithm got another year of your life." # Value propositions - If focus was hard, Opal is the solution. # Benefits - Helps users focus better # Features - Blocks all distracting apps # Call to action Download # Social proof - The app is an Apple Design Awards 2025 Finalist Social Impact # Point of view - Customer 100% – This ad is told from the perspective of a user who is struggling with phone addiction. # Storyline - 00:00–00:04 The ad opens with a person in bed at night, looking at their phone in the dark. - 00:08–00:18 The ad transitions to shots of the person outside, away from their phone, looking thoughtful. This conveys that they're now living in the moment, free from the distractions of their phone. The tone is peaceful and reflective. - 00:19–00:24 The ad transitions to screen recordings of the phone, showing the Opal app.

# Ad summary This ad for the Opal app targets users struggling with digital distractions, presenting a solution to regain focus. It juxtaposes a man relaxing while using his phone with various everyday activities. The ad demonstrates how Opal can block distracting apps, offering a way to reclaim time and attention. # Brand positioning Opal is presented as a solution for individuals seeking to reduce digital distractions and improve focus. The brand positions itself as an ally against the overwhelming temptations of social media and other applications, allowing users to reclaim their time and attention. It takes a functional approach, emphasizing productivity and control by blocking distracting apps. By highlighting the addictive nature of digital platforms, Opal suggests a lifestyle of intentionality and mindful technology use, appealing to those who value productivity and mental well-being. # Product Opal is presented as an app designed to block distracting apps and help users regain focus. It is positioned for individuals who struggle with managing their screen time and find themselves easily sidetracked by social media and other digital platforms. The app blocks distracting apps, such as social media, games, and messaging services, allowing users to allocate their time more intentionally. The ad emphasizes how the app helps users reclaim time and attention lost to digital distractions, enabling them to engage in more productive activities. # Visual style The ad has a modern and clean aesthetic with a UGC feel, combining real-life scenes with digital interface elements. The editing style includes quick cuts and transitions, particularly in the split-screen segments, creating a dynamic rhythm. The production quality is a blend of polished commercial and user-generated content, which supports the tone of accessibility and relatability. The pacing is consistent and timed to the music, with cuts syncing to the beats. # Hooks Spoken: 00:00–00:02: It's just 30 minutes / 00:00–00:02: It's just 30 minutes of walking Text overlay: 00:00–00:02: It's just 30 minutes / 00:00–00:02: of walking Visual: 00:00–00:02: A split screen shows a man relaxing on a white couch in the top half, looking at his phone. He is wearing gray pants and a dark gray jacket. The background includes a white wall, a modern black-and-white painting, and indirect lighting. In the bottom half, the man walks along a rocky path next to a creek in a lush green forest. He is wearing a bright red jacket. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the struggle to maintain focus due to digital distractions, leading to wasted time and reduced productivity. Visually implied with the split screen. # Value propositions - Block distracting apps to help regain time and attention. # Benefits - Regain focus - Reclaim time and attention - Easier to focus # Features - Blocks distracting apps # Call to action Download # Social proof - None used. # Point of view - Customer 75% – Communicated through the use of split screen - Brand 25% – Show the name of the product # Storyline - 00:00–00:11 The ad opens with a split-screen showing the same man relaxing with his phone on the top half while engaging in various activities on the bottom half. - 00:00–00:11 This split is a direct comparison highlighting how time spent passively on a phone could instead be used for productive or enjoyable tasks. The audience experiences the ad from the perspective of someone managing their time. - 00:11–00:12 The ad displays a phone screen with various app icons crossed out and the word "SIGH" appearing repeatedly behind them. - 00:11–00:12 This shows the user interface of the app. - 00:12–00:14 The phone screen shows social media and messaging apps being blocked with comical and annoyed messages. - 00:12–00:14 This illustrates how Opal intervenes to prevent mindless scrolling. - 00:15–00:16 The phone's homescreen is shown and then clicks the Opal app to open it. - 00:16–00:22 The ad ends with the Opal logo and tagline, reinforcing the brand's message of making focus easier. - 00:16–00:22 The audience experiences the ad from the perspective of the brand, offering a solution to digital distraction.

# Ad summary This ad promotes the Opal app, which helps users control their screen time and focus better. The ad humorously depicts a future where the user is addicted to TikTok, followed by a scenario where the app has helped them save two hours a day. It showcases the app's features, such as blocking distracting apps, and highlights its recognition as an Apple Design Awards finalist. # Brand positioning Opal is presented as a solution for individuals struggling with phone addiction and seeking to regain control over their time and focus. The brand positions itself as an empowering tool that helps users break free from the cycle of endless scrolling and distractions. It aligns with values of productivity, mindfulness, and intentional technology use. Opal pushes against the norm of addictive app design by offering a way to limit access and promote healthier digital habits. The brand positioning is both functional, providing tools for app blocking and time management, and emotional, appealing to the desire for increased focus and reduced stress. # Product Opal is a screen time control app designed to help users focus and block distracting apps. It works by allowing users to set up sessions during which specific apps are blocked, preventing access and reducing the temptation to use them. The app is for anyone who feels they are spending too much time on their phone and wants to regain control over their digital habits. Key features include the ability to block apps like Pinterest, track usage, and manage blocking settings. Opal's USP is its ability to empower users to focus better by intentionally limiting access to distracting apps. The ad shows use cases such as blocking apps during work or study sessions. It addresses the purchase barrier of potential skepticism by showcasing its recognition as an Apple Design Awards finalist and highlighting its mission to empower humans to focus better. # Visual style The ad has a casual, UGC-style aesthetic with a mix of static shots and handheld camera movements. The production quality is a hybrid of polished commercial and user-generated content, which supports the intended tone of authenticity and relatability. The editing style includes quick cuts to transition between scenes and showcase the app's features. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:14: [Singing] I'm gonna see if I make it so easy to fall in love. Text overlay: 00:00–00:02: me in 2025: / 00:00–00:02: flooding my dopamine receptors with 90 minutes of tiktok in my free time Visual: 00:00–00:02: A woman with light brown skin and dark hair pulled back is lying on a brown couch, looking at her phone. She is wearing a green button-down shirt. The camera is stationary and positioned at a medium angle. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is phone addiction and the resulting loss of time and focus. The ad humorously depicts this with the line "flooding my dopamine receptors with 90 minutes of tiktok in my free time." # Value propositions - Save time and increase productivity by blocking distracting apps. - Empower yourself to focus better with a simple and effective app. # Benefits - 2 hours saved everyday - Focus better # Features - Screen Time Control - App Blocker - Timer # Call to action Download # Social proof - Apple Design Awards 2025 Finalist – Social Impact # Point of view - Customer 100% – The ad is told from the perspective of a customer who humorously portrays her struggle with phone addiction and how the app helped her regain control. # Storyline - 00:00–00:02 The ad opens with a woman lying on a couch, scrolling through her phone. - 00:00–00:02 Text overlay humorously predicts that in 2025, she will be "flooding my dopamine receptors with 90 minutes of TikTok in my free time," conveying a sense of phone addiction and wasted time. - 00:02–00:05 The scene transitions to the same woman writing on a notepad, walking outside with headphones, and opening a closet. - 00:02–00:05 Text overlay states that in 2026, she has "2 hours saved everyday because of a silly little app that locked me out of my phone," presenting the Opal app as a solution to her phone addiction. - 00:05–00:07 The ad shows the Opal app's listing in the Apple App Store, highlighting its recognition as an Apple Design Awards finalist. - 00:07–00:10 The ad displays various screens of the Opal app, showcasing its features, such as blocking Pinterest and providing motivational messages. - 00:10–00:15 The ad concludes with a screen displaying the Opal logo and the message "Focus is hard. So we made it easier," followed by a "Download" button, reinforcing the app's value proposition and call to action.

# Ad summary This ad promotes the Opal app, which helps users control their screen time. The ad begins with a humorous depiction of a parent excessively using TikTok in front of their children in 2025. It then transitions to a scene in 2026 where the same parent is cherishing moments with their family, thanks to the Opal app locking them out of their phone. The ad showcases the app's interface and features, highlighting its ability to block distracting apps and empower users to focus better. The ad concludes with a call to download the app. # Brand positioning Opal is presented as a solution to the problem of excessive screen time and digital distraction. The brand aims to occupy the space of a helpful tool that empowers users to regain control over their focus and attention. It aligns with values of mindfulness, presence, and cherishing real-life moments over digital engagement. Opal pushes against the norms of constant connectivity and the addictive nature of social media and other apps. The brand positioning is both functional (providing tools to block apps and track screen time) and emotional (promoting a sense of balance, presence, and improved relationships). # Product Opal is a screen time control app designed to help users focus better by blocking distracting apps and setting timers for app usage. The app is for anyone who feels they are spending too much time on their phone and wants to regain control over their digital habits. The app features include the ability to block specific apps, set focus sessions, and track screen time. A USP is its ability to empower humans to focus better and cherish real-life moments. The ad shows the app being used to block distracting apps like TikTok, allowing the user to be more present with their family. The ad addresses the purchase barrier of feeling overwhelmed by digital distractions by offering a simple and effective solution to regain control. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished app interface shots. The editing style is quick cuts, especially during the app demonstration. The production quality is a mix of casual, home-shot footage and professional-looking app displays. The pacing is consistent, with a shift to faster cuts during the app demonstration. The cuts and text overlays are timed to the music beats. # Hooks Text overlay: 00:00–00:03 / me in 2025: / flooding my dopamine receptors with 90 minutes of tiktok in front of my kids Visual: A woman with curly brown hair, wearing a tan sweater, sits on the floor with two children. The children are playing with toys. The woman is looking at her phone. The background shows a window with a view of a city skyline. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the struggle with excessive screen time and digital distraction, leading to a feeling of guilt and disconnection from real-life moments. "me in 2025: flooding my dopamine receptors with 90 minutes of tiktok in front of my kids" # Value propositions - Opal helps you focus by blocking distracting apps, so you can be more present with your family. # Benefits - Empowers humans to focus better - Helps users cherish real-life moments - Regain control over digital habits # Features - Screen time control - App blocker - Timer # Call to action Download # Social proof - The app is recognized with an "Apple Design Awards 2025 Finalist Social Impact" badge. # Point of view - Customer 80% – The ad is primarily told from the perspective of a parent who has experienced the problem of excessive screen time and found a solution with the Opal app. - Brand 20% – The brand's perspective is communicated through the app interface and the final screen with the logo and message. # Storyline - 00:00–00:03 The ad opens with a text overlay stating "me in 2025: flooding my dopamine receptors with 90 minutes of tiktok in front of my kids". - 00:00–00:03 The scene shows a woman sitting with two children, seemingly engrossed in her phone while the children play with toys. This moment conveys a sense of parental guilt or concern about excessive screen time. - 00:03–00:06 The ad transitions to a text overlay stating "me in 2026: cherishing these moments because of a silly little app that locked me out of my phone". - 00:03–00:06 The scene shows the same woman playing a board game with her children, smiling and engaged. This moment conveys a sense of improved family connection and presence. - 00:06–00:07 The ad then shows the Opal app interface, highlighting its recognition with an "Apple Design Awards 2025 Finalist Social Impact" badge. - 00:07–00:10 The ad shows a phone screen with the Opal app installed, demonstrating how it blocks distracting apps. - 00:10–00:15 The ad concludes with a screen displaying the Opal logo and the message "Focus is hard. So we made it easier" with a "Download" button.

# Ad summary This ad features a young man discussing how he is trying to get off his phone and pursue his goals. He recommends the app Opal, which helps you get your time back by blocking distracting apps and setting a sleep schedule. # Brand positioning Opal is presented as a tool for individuals looking to regain control over their time and focus on achieving their goals. The brand positions itself as a solution to the problem of excessive phone usage and digital distractions, aligning with values of productivity, mindfulness, and self-improvement. Opal aims to occupy a space in the consumer's mind as a helpful app that empowers users to take charge of their time and pursue their dreams. The brand pushes against the norms of constant connectivity and digital addiction, offering a functional solution to help users disconnect and prioritize their well-being. # Product Opal is an app designed to help users get their time back by blocking distracting apps and setting a sleep schedule. The app is for anyone who wants to reduce their phone usage and focus on achieving their goals. Opal allows users to block specific apps that they find distracting, helping them to stay focused on their work and progress. It also offers a sleep schedule feature that blocks apps before bedtime and in the morning, promoting peaceful, uninterrupted sleep. According to the ad, Opal can save users 10 years+ of wasted time. The app's mission is to empower humans to focus better. # Visual style The ad has a UGC feel, with simple editing and natural lighting. The production quality is decent, but it doesn't feel overly polished. The pacing is consistent throughout the ad, with quick cuts between shots. The audio-visual sync is good, with the cuts and text timed to the voiceover lines. # Hooks Spoken: Male 1: I'm done scrolling. It's time to start pursuing my goals and accomplishing them and building my wealth in future. Text overlay: I'm done scrolling / it's time to start pursuing my goals and accomplishing them / and building my wealth in future Visual: 00:00–00:05 The shot is a close-up of a young man with curly brown hair and blue eyes. He is wearing a gray sweater and standing in front of a white wall with a doorway in the background. He is holding his phone in his hand and speaking directly to the camera. # Funnel stage Consideration # Pain points The ad addresses the pain point of excessive phone usage and digital distractions that prevent people from achieving their goals. The ad states, "Time is relentless and limited. Don't waste a single moment." # Value propositions - Get your time back by blocking distracting apps - Save 10 years+ of wasted time with Opal - Have peaceful uninterrupted sleep with Opal's sleep schedule feature - Gain more energy to relentlessly pursue your dreams with Opal # Benefits - Helps you get your time back - Saves you 10 years+ of wasted time - Helps you keep working and progressing - Gives you peaceful uninterrupted sleep - Gives you more energy to relentlessly pursue your dreams # Features - Blocks distracting apps - Sets a sleep schedule # Call to action Download Opal today to take your first step to achieving your goals # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing his experience with the app. # Storyline - 00:00–00:05 The ad begins with a young man stating that he is done scrolling and wants to start pursuing his goals and building his wealth in the future. - 00:05–00:11 He says that the first step is to force himself to get off his phone, as time is relentless and limited, and he shouldn't waste a single moment. - 00:11–00:14 He then introduces Opal, stating that it helps you get your time back. - 00:15–00:18 He says that based on the way he was going, Opal is going to save him 10 years+ of wasted time. - 00:18–00:23 The ad shows how Opal lets you block the apps that distract you so you can keep working and progressing. - 00:23–00:28 The ad shows how you can even set a sleep schedule so it will block apps before you go to bed and in the morning when you wake up. - 00:28–00:33 The ad states that this will give you more energy to relentlessly pursue your dreams. - 00:34–00:39 The ad ends with the man saying that the clock is ticking and encouraging viewers to download Opal today to take their first step to achieving their goals.

# Ad summary This ad promotes Opal, an app designed to help users reduce their screen time and improve focus. The ad features a woman who claims that being addicted to her phone made her rich, but then shows how she uses Opal to manage her screen time and be more present. The ad highlights the app's ability to block distracting apps and help users realize how much time they lose scrolling. # Brand positioning Opal is presented as a solution to the problem of excessive phone usage and the resulting lack of focus and presence. The brand positions itself as a tool to help users regain control over their time and attention, enabling them to be more productive and engaged in the real world. The brand aligns with values of mindfulness, productivity, and intentional technology use, pushing against the norms of constant connectivity and digital distraction. The brand positioning is both functional (providing tools to block apps and track screen time) and emotional (helping users feel more present and in control). # Product Opal is an app designed to help users manage their screen time and improve focus. It works by blocking distracting apps, allowing users to set focus sessions, and providing insights into how much time they spend on their phones. The app is for anyone who feels they are spending too much time on their phone and wants to be more present and productive. Key features include the ability to block specific apps, track screen time, and set focus sessions. The app addresses the purchase barrier of feeling overwhelmed by technology and helps users realize how much time they lose scrolling. The ad emphasizes that Opal helps users stop trying to fix their phone addiction and start tending to their fear of being much present. # Visual style The ad has a UGC feel, with a mix of outdoor shots and screen recordings. The editing is simple, with quick cuts between scenes. The production quality is decent, but not overly polished, which supports the casual and relatable tone. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02: Being addicted to my phone got me rich. Text overlay: 00:00–00:02: Being addicted to my phone got me rich. Visual: 00:00–00:02: A woman stands on a golf course, preparing to swing. She is wearing a beige top, a navy blue skirt, and white sneakers. A row of golf balls sits to her right. In the background, there is a green field, trees, and a cloudy sky. An iPhone screen time graph is overlayed at the top of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of excessive phone usage and the resulting lack of focus and presence. "Realize how much time you loose over scrolling." # Value propositions - Opal helps you stop trying to fix your phone addiction and start tending to your fear of being present. - Opal helps you realize how much time you lose over scrolling. # Benefits - Helps users manage screen time - Improves focus - Enables users to be more present - Helps users realize how much time they lose scrolling # Features - Blocks distracting apps - Sets focus sessions - Provides insights into screen time # Call to action Download # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who uses the Opal app to manage their screen time. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a woman on a golf course, with a screen time graph overlayed showing 12 hours and 46 minutes of usage. The text overlay states, "Being addicted to my phone got me rich." This sets up a seemingly contradictory statement to grab attention and introduce the topic of phone addiction. - 00:02–00:05 00:02–00:05: The woman continues to golf, and the screen time graph changes to show 1 hour and 40 minutes of usage. The text overlay states, "I stopped trying to fix it and started tending to my fear of being present. Realize how much time you loose over scrolling." This introduces the idea of addressing the underlying fear of being present as a solution to phone addiction. - 00:05–00:06 00:05–00:06: A screen appears showing a notification from Opal that "Instagram was blocked by Opal." The message explains that the user is currently in a focus session and can manage the session by opening the Opal app. This demonstrates the app's ability to block distracting apps. - 00:06–00:09 00:06–00:09: A hand is shown scrolling through a phone screen with various apps, including Instagram, TikTok, and others. The Opal app is visible on the screen. This shows the user's phone and the apps they use, highlighting the potential for distraction. - 00:09–00:12 00:09–00:12: The ad concludes with a screen displaying the Opal logo and the text, "Focus was hard. We found the solution." A download button is visible, prompting the viewer to download the app. This reinforces the app's purpose and provides a clear call to action.

# Ad summary This ad promotes the Opal app, designed to block distracting apps and reduce screen time. The ad begins with a person stating that he is addicted to watching videos while doing everyday tasks. This transitions to a screen time update of 9 hours and 18 minutes daily average. The ad ends by showcasing the app blocking distracting apps and encouraging users to download Opal. # Brand positioning Opal is presented as a solution to digital addiction, designed to help users regain focus and reduce screen time. The brand positions itself as an ally against the distractions of modern technology, promoting a lifestyle of mindfulness and productivity. Opal targets the pervasive issue of excessive screen time, seeking to occupy a space in the consumer's mind as a tool for managing digital habits. The brand's approach is functional, emphasizing simplicity and performance in managing digital well-being. # Product Opal is an app designed to block distracting applications on a user's phone, allowing users to reduce their screen time and regain focus. The app is for anyone struggling with digital addiction and the desire to achieve a better balance between their online and offline lives. The ad demonstrates how the app blocks distracting apps. The user can get back to the real world and focus. The value proposition is clear: Opal provides a straightforward solution to manage digital distractions and achieve a more balanced lifestyle. # Visual style The ad has a UGC aesthetic. It is shot with natural lighting, and features static shots. The editing pace is moderate with consistent transitions. The visuals are synchronized with the music, enhancing the overall presentation. # Hooks Spoken: 00:00–00:04 Male 1: POV: me watching videos when I do anything because I'm addicted Text overlay: 00:00–00:04 POV: me watching videos when I do anything because I'm addicted Visual: 00:00–00:02 A young man with curly brown hair wearing a white T-shirt and khaki pants walks through a glass door holding a bag, looking at his phone. The camera is stationary, filming in first-person view and slightly upward. The background shows the front of a brick house with greenery. / 00:02–00:04 The man closes the glass door. The camera remains stationary and focused on him. # Funnel stage Problem awareness (Top of funnel). # Pain points Digital addiction. Stated in the ad: "POV: me watching videos when I do anything because I'm addicted." # Value propositions - Opal can help regain your focus by blocking all distracting apps. # Benefits - Focus was hard. We found the solution. # Features - Blocks distracting apps # Call to action Download # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of an implied user experiencing digital addiction. # Storyline - 00:00–00:04 00:00–00:04 The ad starts with a man walking in with groceries, stating that he is watching videos while doing tasks because he is addicted. This sets up the problem of digital addiction by showing a man distracted during a simple task. - 00:04–00:15 00:04–00:15 The man is seen completing various tasks while watching videos, such as taking out the trash, cleaning a table, and sitting at a laptop. This reinforces the theme of constant distraction, emphasizing how screen time interferes with daily life. - 00:15–00:17 00:15–00:17 The ad transitions to a screen time update, displaying a high daily average screen time. This introduces the hard numbers that highlight the severity of the problem. - 00:17–00:19 00:17–00:19 The ad shows the Opal app blocking distracting apps. This presents Opal as the direct solution to the problem of excessive screen time and digital distraction. - 00:19–00:21 00:19–00:21 The ad concludes with a screen encouraging viewers to download the app. This provides a clear CTA, inviting viewers to take action and solve their digital addiction.

# Ad summary This ad features a young man who shares his experience using the Opal app to reduce his screen time. He explains that the app helped him realize he was wasting 10 years of his life scrolling on his phone. He then shows how he now spends his time reading, going on walks, and working on skills to further his career. He encourages viewers to download Opal to see how many years of their life they can get back. # Brand positioning Opal is presented as a tool to help users regain control over their time by blocking distracting apps. The brand positions itself as a solution to excessive screen time, offering users the opportunity to reclaim lost time and focus on activities that contribute to personal and professional growth. The brand aligns with values of productivity, mindfulness, and self-improvement, pushing against the norm of constant connectivity and digital distraction. The brand positioning is both functional, providing a tool to block apps, and emotional, offering users a sense of freedom and inspiration. # Product Opal is an app designed to block distracting apps and help users regain control of their time. The app analyzes screen time and shows users how much time they are wasting on their phones. It allows users to block specific apps, such as Instagram, Snapchat, and TikTok, to reduce distractions. The app aims to provide users with inspiration and freedom, enabling them to focus on activities like reading, going on walks, and working on skills that further their career. Opal addresses the purchase barrier of time management by offering a solution to reduce screen time and increase productivity. # Visual style The ad has a UGC feel, with simple editing and natural lighting. The production quality is low-fi, which supports the intended tone of authenticity and relatability. The pacing is consistent, with quick cuts between shots. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 what if you could save 10 years of your life with the click of a button, would you do it? Text overlay: 00:00–00:03 what if you could save 10 years of your life / 00:00–00:03 with the click of a button Visual: 00:00–00:03: The shot is taken from a low angle, looking up at a young man with curly brown hair wearing a black hoodie. He is holding a piece of paper with "10 YEARS" written on it in black marker. The background is a cluttered room with a white table in the foreground. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is wasting time scrolling on a phone. "I was going to waste 10 years of my life scrolling on my phone that was my wake up call." # Value propositions - Save 10 years of your life with the click of a button - Get that time back by blocking distracting apps - Gain inspiration and freedom by reducing screen time - Further your career and life by focusing on skills # Benefits - Get that time back - Gave me inspiration and freedom - Further my career and my life # Features - Blocks distracting apps - Analyzes screen time # Call to action Download Opal today # Social proof - "A few weeks ago, I downloaded Opal" – Male 1 (Customer) - "It gave me inspiration and freedom" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing his personal experience with the product. # Storyline - 00:00–00:03 The ad begins with a question to grab the viewer's attention. - 00:04–00:17 The creator shares his personal experience of downloading Opal and discovering he was wasting 10 years of his life scrolling on his phone. - 00:17–00:21 The creator explains that this realization was his wake-up call and that Opal gave him inspiration and freedom. - 00:21–00:27 The creator shows how he now spends his time reading, going on walks, and working on skills to further his career. - 00:27–00:31 The creator encourages viewers to download Opal to see how many years of their life they can get back.

# Ad summary This ad promotes the Opal app, which helps users track their screen time, block distractions, and unlock rewards. The ad features a woman who shares her experience using the app to reduce doom scrolling and make sustainable changes to her screen habits. She highlights the app's features, such as setting app limits, scheduling focus sessions, and providing leadership boards and rewards to keep users motivated. The ad encourages viewers to join the December Phone Detox Challenge and step into January more intentional and energized. # Brand positioning Opal is presented as a tool for digital wellness, designed to help users take control of their screen time and reduce mindless scrolling. The brand aligns with values of intentionality, productivity, and balance, promoting a lifestyle where technology enhances rather than detracts from well-being. Opal pushes against the norm of constant connectivity and the addictive nature of social media, offering a functional solution for those seeking to regain focus and presence in their daily lives. The brand positioning is both functional, providing tools for managing screen time, and emotional, empowering users to feel more in control and energized. # Product Opal is a digital wellness app designed to help users track and manage their screen time, block distractions, and unlock rewards. It is for anyone who wants to reduce mindless scrolling and make sustainable changes to their screen habits. The app features tools for setting app limits, scheduling focus sessions, and providing leadership boards and rewards to keep users motivated. Opal helps users swipe out 10 minutes of mindless scrolling for activities like journaling or taking a quick walk. The app aims to empower humans to focus better, helping users get more done and feel more present. It addresses the purchase barrier of feeling overwhelmed by technology by offering a fun and engaging way to take control of digital habits. # Visual style The ad has a UGC feel, with a mix of direct-to-camera shots and screen recordings. The production quality is polished but not overly produced, giving it a relatable and authentic vibe. The editing style includes quick cuts between the woman speaking and the app interface, keeping the pace engaging. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. The overall aesthetic is clean and modern, with a focus on showcasing the app's features and benefits. # Hooks Spoken: Female 1: No more doom scrolling in 2026. Text overlay: 00:00–00:02: no more doom scrolling in 2026 Visual: 00:00–00:02: The shot is framed from a first-person perspective, showing a phone screen with a keyboard open. The foreground displays the phone's keyboard and a text field where the user is typing "No doomscrolling." Above the phone screen, a woman with brown skin, dark hair pulled back, wearing a white t-shirt and a silver necklace, is visible from the chest up. The background is blurred, suggesting an indoor setting. # Funnel stage Consideration # Pain points The ad addresses the pain point of doom scrolling, which is described as a "really bad habit, especially at night." # Value propositions - Sustainable changes: Making small sustainable changes with Opal - Fun and motivating: It actually feels fun to use with leadership boards and little rewards that keep me motivated - Increased productivity and presence: I'm getting more done and I'm feeling more present - Intentional and energized: Step into January more intentional and energized # Benefits - Making small sustainable changes with Opal - Feels fun to use - Keep me motivated - I'm getting more done - I'm feeling more present - Step into January more intentional and energized # Features - Track your screen time - Block distractions - Unlock rewards - Setting app limits - Scheduling focus sessions - Swiping out 10 minutes of mindless scrolling for journaling or a quick walk - Leadership boards - Little rewards # Call to action Join me this month and detox your screen habits with Opal # Social proof - "It's working. I mean, I'm actually making small sustainable changes with Opal" – Female 1 (Customer) - "The best part it actually feels fun to use with leadership boards and little rewards that keep me motivated" – Female 1 (Customer) - "I'm getting more done and I'm feeling more present" – Female 1 (Customer) # Point of view - Customer 70% – The ad is primarily told from the perspective of a customer sharing her personal experience and results using the app. - Brand 30% – The brand's perspective is communicated through product demos and explicit calls to action. # Storyline - 00:00–00:02 The ad opens with a text overlay stating "no more doom scrolling in 2026," immediately grabbing attention with a future-oriented promise. This is presented from the brand's perspective, setting the stage for a solution to a common problem. - 00:02–00:06 The woman introduces herself as someone with a "really bad habit of doom scrolling, especially at night," establishing a relatable pain point from the customer's perspective. Her casual tone and direct address create a sense of empathy and shared experience. - 00:06–00:10 She shares her decision to start the "Opal December phone detox challenge," transitioning to the brand's solution. This is presented as a personal journey, maintaining the customer's perspective while introducing the product. - 00:10–00:14 The ad showcases the Opal app's features, such as tracking screen time, blocking distractions, and unlocking rewards, demonstrating its functionality from the brand's perspective. The visuals of the app interface provide concrete evidence of its capabilities. - 00:14–00:18 The woman expresses her satisfaction with the app, stating, "it's working. I mean, I'm actually making small sustainable changes with Opal," reinforcing the product's effectiveness from the customer's perspective. Her enthusiastic tone and positive feedback build trust and credibility. - 00:18–00:25 The ad highlights additional features like "setting app limits, scheduling focus sessions, and swiping out 10 minutes of mindless scrolling for journaling or a quick walk," further illustrating the app's benefits from the brand's perspective. The visuals of the app interface and lifestyle activities provide a comprehensive view of its value. - 00:25–00:30 She emphasizes that "the best part it actually feels fun to use with leadership boards and little rewards that keep me motivated," highlighting the app's user-friendly design from the customer's perspective. Her playful tone and genuine enthusiasm make the product more appealing. - 00:30–00:39 The woman concludes by stating, "I'm getting more done and I'm feeling more present, so join me this month and detox your screen habits with Opal and step into January more intentional and energized," issuing a direct call to action from the brand's perspective. Her confident tone and clear invitation encourage viewers to take the next step.

# Ad summary string # Brand positioning The Focus Company, as presented in the ad, positions itself as a solution to phone addiction, offering an app designed to help users reclaim their lives by limiting screen time. The brand aligns with values of productivity, mindfulness, and a balanced lifestyle, pushing against the norm of constant connectivity and digital distraction. The brand positioning is both functional, providing a tool to manage phone usage, and emotional, aiming to empower users to take control of their time and attention. The ad promotes a single app with the core function of locking users out of their phones to reduce screen time. # Product The product being advertised is a mobile app designed to combat phone addiction by locking users out of their devices. The app is intended for individuals struggling with excessive screen time and seeking to regain control over their digital habits. The ad highlights the app's ability to drastically reduce screen time, as demonstrated by the user's screen time decreasing from 9 hours and 41 minutes to 1 hour and 40 minutes. The app's USP is its ability to lock users out of their phones, thereby eliminating distractions and promoting productivity and mindfulness. The ad showcases various use occasions, including outdoor activities, social gatherings, and focused work sessions, emphasizing the app's role in facilitating a more balanced lifestyle. By visually presenting the user's reduced screen time alongside scenes of real-life engagement, the ad addresses the purchase barrier of skepticism by demonstrating tangible results. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and static shots. The production quality is decent, with natural lighting and smooth transitions. The editing rhythm is quick, with cuts every 1-2 seconds, creating a sense of energy and momentum. The audio-visual sync is not particularly strong, with the music playing in the background without any specific synchronization to the visuals. # Hooks Spoken: 00:02–00:09: Turns out all I needed was a silly app that locked me out of my phone Text overlay: 00:02–00:09: Turns out all I needed was a silly app that locked me out of my phone Visual: 00:02–00:03: The same woman is now walking through a green field on a sunny day, holding her phone in selfie mode. She is wearing a black jacket and has her hair down. The screen time report overlaid on the screen shows 1h 40m of usage. / 00:03–00:04: The woman is walking on a dirt path alongside a barbed wire fence, with green fields on either side. She is wearing a black hat and a purple jacket. The sun is shining brightly. / 00:04–00:05: The woman is holding two glasses of iced coffee with straws, smiling at the camera. The screen time report is still overlaid on the screen. / 00:05–00:06: A desk with a laptop, headphones, a planner, and a pen. The screen time report is visible in the foreground. / 00:06–00:07: The woman is sitting on a couch, wearing a floral robe, and writing in a planner. The screen time report is overlaid on the screen. / 00:07–00:08: The woman is walking on a sidewalk next to a street with parked cars. She is wearing a black leather jacket and has her hair down. The screen time report is overlaid on the screen. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The central frustration is phone addiction, as signaled by the opening scene of the woman meditating with a screen time report showing 9 hours and 41 minutes of usage. "Reclaiming my life from my phone addiction" # Value propositions - The app helps you reclaim your life by locking you out of your phone, reducing screen time and allowing you to engage in more fulfilling activities. # Benefits - Reduces screen time - Helps reclaim your life from phone addiction # Features - App that locks you out of your phone # Call to action Download on the App Store # Social proof - "Turns out all I needed was a silly app that locked me out of my phone" – Female 1 (Customer) # Point of view - Customer 70% – The ad shows a customer using the app and enjoying life with reduced screen time. - Brand 30% – The ad concludes with the brand's logo and call to action to download the app. # Storyline - 00:00–00:01 The ad opens with a woman sitting cross-legged, eyes closed, in a meditative pose, with a screen time report overlaid in front of her. - 00:00–00:01 The message is that the woman is trying to reclaim her life from phone addiction, and the screen time report shows a high usage of 9 hours and 41 minutes. - 00:00–00:01 The perspective is from an external observer, showing the woman's struggle with phone addiction. - 00:00–00:01 The tone is serious and contemplative, highlighting the problem of phone addiction. - 00:02–00:09 The scene transitions to a montage of the woman enjoying various activities, such as dancing at a party, walking in nature, and working on a planner. - 00:02–00:09 The message is that the woman has successfully reduced her screen time to 1 hour and 40 minutes using the app, allowing her to engage in more fulfilling activities. - 00:02–00:09 The perspective shifts to the woman's experience of enjoying life without constant phone usage. - 00:02–00:09 The tone is upbeat and positive, showcasing the benefits of reduced screen time. - 00:10–00:13 The ad concludes with the app's logo and call to action to download it from the App Store or Google Play. - 00:10–00:13 The message is to encourage viewers to take control of their phone usage and reclaim their lives. - 00:10–00:13 The perspective is from the brand, promoting its solution to phone addiction. - 00:10–00:13 The tone is encouraging and actionable, urging viewers to download the app.

# Ad summary This ad promotes the Opal app, which blocks distracting apps to help users focus. The ad uses humor and relatable scenarios to highlight the problem of phone addiction and presents Opal as the solution. # Brand positioning Opal is presented as a solution to the problem of phone addiction and lack of focus. The brand positions itself as a tool for reclaiming time and attention by blocking distracting apps. It aligns with values of productivity, mindfulness, and intentional technology use. Opal pushes against the norm of constant connectivity and the addictive nature of social media and other apps. The brand positioning is both functional (blocking apps) and emotional (improving focus and well-being). # Product Opal is an app designed to block distracting apps on smartphones, helping users to focus and reclaim their time. It is for anyone who struggles with phone addiction, procrastination, or difficulty concentrating due to social media and other apps. The app allows users to manage their focus sessions and block access to distracting apps like Instagram, TikTok, and YouTube. The USP is its ability to block distracting apps, as well as track and manage screen time. The ad shows the app being used in various situations where focus is needed, such as golfing and general daily life. The ad addresses the purchase barrier of difficulty focusing by offering a solution that helps users regain control over their phone usage. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is relatively high, with clear visuals and professional-looking graphics. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-coordinated, with text and product actions timed to the music. # Hooks Text overlay: 00:00–00:02 When I get rich I won't tell but there will be signs Visual: 00:00–00:02: A woman walks through a doorway holding a cake with lit candles. She is smiling and wearing a white shirt, vest, and loose green pants. The background shows a decorated room with neutral tones and soft lighting. The camera is stationary and positioned at eye level, capturing the woman as she enters the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty of focusing due to distracting apps on smartphones. "Focus was hard." # Value propositions - Blocks distracting apps to help users focus and reclaim time # Benefits - Helps users focus - Reclaims time # Features - Blocks distracting apps # Call to action Download # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer experiencing the problem of phone addiction and using Opal as a solution. # Storyline - 00:00–00:02 A woman walks into a room holding a cake with candles, implying she is celebrating something significant. - 00:02–00:04 The ad cuts to a woman at a golf course, juxtaposing the previous scene with a display of her screen time, which is excessively high. - 00:04–00:05 The ad shows a screen indicating that Instagram has been blocked by Opal, highlighting the app's functionality. - 00:05–00:08 The ad shows a hand tapping on a phone screen, attempting to open various distracting apps, but they are all blocked by Opal. - 00:08–00:11 The ad concludes with the Opal logo and a call to action to download the app, reinforcing the solution to the problem of distraction.

# Ad summary This ad promotes the Opal app, which helps users control their screen time and focus better. The ad uses a before-and-after format, showing a woman initially overwhelmed by doomscrolling and then, after using the app, exploring the world and enjoying life without constant phone distractions. The ad highlights the app's features, such as blocking distracting apps and providing insights into phone usage, positioning Opal as a tool to empower users to regain control of their time and attention. # Brand positioning Opal is presented as a solution to the pervasive problem of excessive screen time and digital distraction. The brand positions itself as an ally in the fight for focus and productivity, offering tools to block distracting apps and gain insights into phone usage habits. Opal aligns with values of mindfulness, intentionality, and reclaiming time for real-world experiences. It pushes against the norms of constant connectivity and the addictive nature of social media, aiming to empower users to break free from digital dependency. The brand positioning is both functional, providing practical tools for screen time management, and emotional, appealing to the desire for a more balanced and fulfilling life. # Product Opal is a screen time control app designed to help users focus better by blocking distracting apps and providing insights into their phone usage habits. The app is for anyone who feels overwhelmed by their phone and wants to regain control of their time and attention. Opal allows users to set up blocking sessions, track how often they attempt to access blocked apps, and receive notifications about their progress. The app's USPs include its ability to block specific apps, provide data on usage patterns, and empower users to focus like a friend. The ad shows the app being used to block social media apps like Pinterest and highlights its mission to empower humans to focus better. Opal addresses the purchase barrier of skepticism by showcasing its effectiveness in helping users break free from digital distractions and reclaim their time for real-world experiences. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished screen recordings. The editing style combines quick cuts with static shots, creating a dynamic yet informative feel. The production quality is a mix of natural lighting and professional graphics, supporting the intended tone of authenticity and empowerment. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02: [Singing] I make it so easy to fall in love Text overlay: 00:00–00:02: me in 2025: / 00:00–00:02: flooding my dopamine receptors with doomscrolling Visual: 00:00–00:02: A woman with blonde hair, fair skin, and light makeup stands outside, wiping tears from her eyes. She wears a dark tank top and several rings. The background shows a brick wall, a building, and a tree. The camera is handheld and close-up, focusing on her face. The lighting is natural but slightly overcast. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the feeling of being overwhelmed and addicted to social media, leading to excessive screen time and digital distraction. The ad visually demonstrates this frustration through a woman wiping tears from her eyes, accompanied by the text overlay, "me in 2025: flooding my dopamine receptors with doomscrolling." # Value propositions - Focus is hard. So we made it easier. - Empowers humans to focus better. # Benefits - Regain control of your time and attention - Break free from digital distraction - Enjoy life without constant phone interruptions # Features - Blocks distracting apps - Provides insights into phone usage - Helps users focus better # Call to action Download # Social proof - None used. # Point of view - Customer 50% – The ad shows a woman's personal experience with the app, conveying her emotions and perspective. - Brand 50% – The ad showcases the app's features and benefits, promoting its mission and value proposition. # Storyline - 00:00–00:02 00:00–00:02: A woman is shown with a distressed expression, wiping tears from her eyes. The text overlay reads, "me in 2025: flooding my dopamine receptors with doomscrolling." This moment conveys a sense of overwhelm and addiction to social media, setting up the problem that the app aims to solve. The perspective is from the woman's point of view, showing her struggle with digital distraction. The tone is somber and relatable. - 00:02–00:06 00:02–00:06: The scene transitions to the same woman smiling and exploring the outdoors. The text overlay reads, "me in 2026: exploring the world because of a silly little app that locked me out of my phone." This moment conveys a sense of freedom and joy, highlighting the positive outcome of using the app. The perspective is still from the woman's point of view, showing her enjoying life without constant phone distractions. The tone is uplifting and optimistic. - 00:06–00:10 00:06–00:10: The ad transitions to a screen recording of an iPhone displaying the Opal app interface. The screen shows the app's features, such as blocking apps and providing insights into phone usage. This moment conveys the app's functionality and how it helps users control their screen time. The perspective shifts to a brand perspective, showcasing the app's features and benefits. The tone is informative and practical. - 00:10–00:13 00:10–00:13: The ad concludes with a screen displaying the Opal logo and the text, "Focus is hard. So we made it easier. Download." This moment conveys the app's mission and encourages viewers to download it. The perspective remains from a brand perspective, reinforcing the app's value proposition and call to action. The tone is reassuring and inviting.

# Ad summary This ad promotes Opal, an app designed to help users control their screen time and focus better. The ad features a woman who is installing the app to lock herself out of her phone for a year, hoping it will change her life. The ad then shows the app interface and highlights its features, such as blocking distracting apps and providing news updates. # Brand positioning Opal is presented as a solution for individuals struggling with phone addiction and seeking to improve their focus and productivity. The brand positions itself as a tool for reclaiming control over one's digital habits, promoting a lifestyle of mindfulness and reduced screen time. It pushes against the norm of constant connectivity and the addictive nature of social media and other apps. The brand positioning is both functional, offering practical tools for app blocking and time management, and emotional, appealing to the desire for a more balanced and fulfilling life. # Product Opal is a screen time control app designed to help users focus and reduce distractions. It works by allowing users to block specific apps and set timers to limit their usage. The app is for anyone who feels they are spending too much time on their phone and wants to regain control over their digital habits. The app features include app blocking, focus timers, and the ability to set custom sessions. A USP is its ability to block distracting apps, helping users stay focused on their tasks. The ad shows the app being used to block Instagram, Messenger, and Snapchat. The ad addresses the purchase barrier of phone addiction by offering a solution to help users break free from their digital habits. The ad tells the viewer that Opal is worth trying because it can help them regain control over their time and focus, leading to a more balanced and productive life. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished product demos. The opening shot is raw and personal, while the app interface shots are clean and professional. The editing rhythm is quick, with cuts timed to the music. The overall production quality is a mix of lo-fi and high-end, creating a balance between authenticity and polish. # Hooks Spoken: 00:00–00:06 Female 1: Tomorrow is new years eve at exactly midnight I'm installing opal to lock me out of my phone for the year. I'm hoping it changes my life. See you back here in 2027. Text overlay: 00:00–00:06 Tomorrow is new years eve at exactly midnight I'm installing opal to lock me out of my phone for the year. I'm hoping it changes my life. See you back here in 2027. Visual: 00:00–00:06: A woman with dark curly hair, wearing a pink sweater, stands indoors with a white wall behind her. She looks directly at the camera in a selfie-style shot, with the camera shaking slightly. Text overlays are visible on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is phone addiction and the struggle to focus in a world of constant digital distractions. "Tomorrow is new years eve at exactly midnight I'm installing opal to lock me out of my phone for the year." # Value propositions - Opal helps you reclaim your time and focus by blocking distracting apps and setting timers. - Opal makes it easier to break free from phone addiction and live a more balanced life. # Benefits - Regain control over digital habits - Improve focus and productivity - Break free from phone addiction # Features - App blocking - Focus timers - Custom sessions # Call to action Download # Social proof - Apple Design Awards 2025 Finalist Social Impact # Point of view - Customer 50% – The ad begins with a woman sharing her personal experience and decision to use the app. - Brand 50% – The ad transitions to showcasing the app interface and features, directly promoting the product. # Storyline - 00:00–00:06 A woman announces she is installing Opal to lock herself out of her phone for a year. - 00:00–00:06 The message conveys a sense of determination and hope for a life change. The perspective is from the woman herself, sharing her personal decision and expectations. The tone is optimistic and slightly dramatic, setting the stage for a significant transformation. - 00:06–00:11 The ad transitions to showcasing the Opal app interface, highlighting its features and functionality. - 00:06–00:11 This segment aims to demonstrate the app's capabilities and ease of use. The perspective shifts to a product demonstration, showing how the app can block distracting apps and provide news updates. The tone is informative and practical, emphasizing the app's utility. - 00:11–00:14 The ad concludes with a call to action, encouraging viewers to download the Opal app. - 00:11–00:14 This final message reinforces the app's value proposition and prompts viewers to take the next step. The perspective is from the brand, directly addressing the audience and encouraging them to try the app. The tone is persuasive and action-oriented, aiming to drive downloads.

# Ad summary This ad promotes the Opal app, which helps users focus by blocking distracting apps. The ad humorously contrasts a future of endless doomscrolling with one of making memories thanks to the app's ability to lock users out of their phones. # Brand positioning Opal is presented as a solution to digital distraction, positioning itself as a tool for reclaiming focus and presence in the real world. The brand aligns with values of mindfulness, productivity, and intentional technology use. It pushes against the norm of constant connectivity and the addictive nature of social media and other apps. The brand positioning is both functional (app blocking) and emotional (empowerment, freedom from distraction). # Product Opal is a screen time control app designed to help users focus by blocking distracting apps. It is for anyone who feels overwhelmed by their phone usage and wants to create more space for real-life experiences. The app features include the ability to block specific apps, set focus timers, and track usage patterns. A key USP is its ability to "lock me out of my phone," forcing users to disconnect. The ad shows the app being used to block Pinterest and set a "Boss Babe" session. The ad addresses the purchase barrier of difficulty focusing by offering an easy-to-use solution. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished app interface shots. The editing style includes quick cuts to transition between scenes and showcase app features. The production quality is a mix of casual, handheld footage and clean, professional screen recordings. The pacing is moderate, with cuts timed to the music beats. The overall tone is humorous and relatable, aiming to connect with viewers who struggle with phone addiction. # Hooks Text overlay: 00:00–00:06: me in 2025: flooding my dopamine receptors with doomscrolling Visual: 00:00–00:02: A woman with blonde hair, wearing a green top and black pants, sits on a floral couch in a living room. She is looking down and scrolling on her phone with a neutral expression. The background includes a wooden desk with framed photos, a lamp, and wall decor. The room is lit with natural light. The camera is stationary and captures a medium shot of the woman. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the feeling of being trapped in a cycle of endless doomscrolling and phone addiction. "me in 2025: flooding my dopamine receptors with doomscrolling" # Value propositions - Reclaim your focus and presence in the real world by blocking distracting apps. - Create more space for real-life experiences by locking yourself out of your phone. # Benefits - Making new memories - Empower humans to focus better - Focus is hard. So we made it easier # Features - Screen time control - App blocking - Focus timer - Locks me out of my phone # Call to action Download # Social proof - Apple Design Awards 2025 Finalist - 4.8-star rating with 8.9K ratings # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer experiencing the problem of phone addiction and the solution offered by the app. - Brand 20% – The brand's perspective is communicated through the app interface and the final tagline and call to action. # Storyline - 00:00–00:02 The ad opens with a woman sitting on a couch, scrolling on her phone. - 00:00–00:02 The text overlay indicates this is "me in 2025: flooding my dopamine receptors with doomscrolling," conveying a sense of being trapped in a cycle of negative online content. - 00:02–00:06 The scene transitions to the same woman walking outside with a man, who kisses her on the cheek. - 00:02–00:06 The text overlay now reads "me in 2026: making new memories because of a silly little app that locked me out of my phone," presenting a contrasting scenario of real-life connection and experiences. - 00:06–00:07 The perspective shifts to a screen recording of the Opal app in the app store, highlighting its features and ratings. - 00:07–00:08 The ad then shows the app interface, displaying a notification about "Thoughts Have Weight" and blocked apps. - 00:08–00:09 The ad shows a hand tapping on the phone screen, attempting to open a blocked app. - 00:09–00:10 The screen displays a message that "Fantasy Hike Was Blocked by Opal," reinforcing the app's blocking functionality. - 00:10–00:13 The ad concludes with the Opal logo and the tagline "Focus is hard. So we made it easier," followed by a "Download" button.

# Ad summary This ad promotes the Opal app, which helps users break their iPhone addiction and regain their time. The ad features a woman standing in front of a whiteboard, explaining that the problem is dopamine. The ad then shows how the Opal app can be used to block apps like Instagram and reduce screen time. # Brand positioning Opal is presented as a solution for individuals struggling with iPhone addiction and excessive screen time. The brand positions itself as a tool to empower users to regain control of their time and focus better. Opal aims to occupy the space of a digital wellness companion, aligning with values of productivity, mindfulness, and intentional technology use. The brand pushes against the norms of constant connectivity and the addictive nature of social media, offering a functional solution to manage and limit app usage. The brand's positioning is both functional, providing tools to block apps and track screen time, and emotional, promising users a sense of empowerment and improved focus. # Product Opal is an app designed to help users break their iPhone addiction and regain their time. It works by allowing users to block specific apps, such as Instagram, during designated sessions. The app also tracks screen time, providing users with data on their daily and total usage. Opal is for anyone who feels they are spending too much time on their phone and wants to improve their focus and productivity. The app's unique selling proposition is its ability to empower users to take control of their digital habits and focus better. The ad shows the app being used to block Instagram, highlighting its ability to limit access to addictive apps. Opal addresses the purchase barrier of feeling overwhelmed by technology by offering a simple and effective solution to manage app usage. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished commercial elements. The opening shot is casual, with a woman speaking directly to the camera in a classroom setting. The editing style includes quick cuts and transitions to screen recordings of an iPhone. The pacing is consistent, with cuts timed to the music. The production quality is a mix of UGC and polished commercial, which supports the intended tone of being both relatable and informative. # Hooks Spoken: 00:00–00:04: pov: you find the solution that breaks your iphone addiction so you can regain your time Text overlay: 00:00–00:12: pov: you find the solution that breaks your iphone addiction so you can regain your time 🌸 (Caption) / 00:00–00:04: FIXING YOUR BROKEN BRAIN / 00:01–00:04: PROBLEM: DOPAMINE Visual: 00:00–00:04: A woman with dark skin, wearing glasses and a white shirt, stands in front of a green whiteboard. The whiteboard has the words "FIXING YOUR BROKEN BRAIN" written on it. She holds a black marker in her right hand and a small black device in her left hand. The background is a classroom setting with a poster on the wall. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of iPhone addiction and excessive screen time, which can lead to a feeling of being overwhelmed and unproductive. The ad visually demonstrates this frustration by showing a screen time report with a daily average of 8 hours and 8 minutes. # Value propositions - Breaks iPhone addiction so you can regain your time - Empower humans to focus better # Benefits - Breaks iPhone addiction - Regains your time - Empower humans to focus better # Features - Blocks apps - Tracks screen time # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the brand's point of view, showcasing the product and its benefits. # Storyline - 00:00–00:04 The ad begins with a woman standing in front of a whiteboard with the words "FIXING YOUR BROKEN BRAIN" written on it. - 00:00–00:04 She explains that the problem is dopamine and that she has found a solution to break iPhone addiction and regain time. - 00:04–00:05 The ad then transitions to a screen recording of an iPhone showing a screen time report with a daily average of 8 hours and 8 minutes. - 00:05–00:06 The screen time is then reduced to 4 hours and 55 minutes. - 00:06–00:07 The ad shows a notification that Instagram was blocked by Opal. - 00:07–00:08 The ad shows a person walking on a beach with a surfboard, with the Instagram app icon on the screen. - 00:08–00:09 The ad shows a notification that Instagram was blocked by Opal. - 00:09–00:10 The ad shows a person walking on a beach with a surfboard, with the Instagram app icon on the screen. - 00:10–00:11 The ad shows a notification that Opal has saved 100 million hours. - 00:11–00:12 The ad shows a notification that Instagram was blocked by Opal.

# Ad summary This ad promotes Opal, an app that helps users manage their screen time and reduce their dependence on social media and other distracting apps. The ad emphasizes the benefits of not immediately scrolling through your phone in the morning, suggesting that it leads to a more fulfilling and productive day. The ad features screen recordings of the app, displaying its features, blocking functions, and achievement celebrations. # Brand positioning Opal is presented as a lifestyle and productivity tool designed to help users regain control over their time and attention by limiting access to distracting apps. The brand positions itself as a solution to the pervasive problem of excessive screen time and digital addiction, promoting a lifestyle of mindfulness, productivity, and intentionality. By blocking social media and other addictive apps, Opal suggests that it allows users to reclaim their mornings, focus on their goals, and thrive in the offline world. The brand appears to be taking a functional approach by helping the user regain time. # Product Opal is an app designed to help users manage their screen time and reduce their dependence on social media and other distracting apps. The app allows users to schedule time away from their screens, set app limits, and block specific apps during focus sessions. It is intended for anyone struggling with excessive phone usage, or who wants to reclaim their time and attention. The Opal app allows you to schedule downtime, set app limits, and communication limits. The app blocks apps during focus sessions, and celebrates user achievements. The ad is telling the viewer that this product is worth trying if you want to have better control over your screen time and make the most of your time. # Visual style The ad has a clean and minimalist aesthetic, with a focus on screen recordings and text overlays. The production quality is polished, giving it a professional feel. The editing style involves quick cuts between different scenes, creating a fast-paced rhythm. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:21: turns out not scrolling the second you wake up gives you an actual morning Visual: 00:00–00:01: The shot shows a close-up of a bed with white linens and a gray stuffed animal on top of the covers. The room is brightly lit with natural light coming through sheer white curtains. A rectangular mirror hangs on the wall. The camera is positioned slightly above the bed, looking down at a 45-degree angle. / 00:01–00:02: The shot shows a book lying open on a light gray sofa. The book is hardbound with off-white pages and black text. The sofa has a black and gray patterned cushion. The lighting is bright, with sunlight streaming through a window, casting shadows on the surface. / 00:02–00:03: A white ceramic mug sits on a white table, strongly lit with sunlight casting shadows across the table. The mug is empty and has a simple, rounded design. / 00:03–00:04: The shot focuses on a white shirt in front of a black and silver coffee machine. The machine has a sleek, modern design with a digital display and various buttons. The lighting is bright and diffused, highlighting the contrast between the white shirt and the dark machine. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of excessive screen time and digital addiction, as signaled by the opening statement: "turns out not scrolling the second you wake up gives you an actual morning." # Value propositions - The Opal app allows users to manage their screen time and reduce their dependence on social media and other distracting apps, providing tools to schedule time away from screens, set app limits, and block specific apps during focus sessions, enabling a more productive and fulfilling morning. # Benefits - Regain control over your time - Reduce dependence on distracting apps - More productive mornings - Thrive in the offline world - Helps you weave some magic in your world - Have some creative time - My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style. # Features - Schedule time away from your screens - Set app limits - Block specific apps during focus sessions - Downtime - App Limits - Communication Limits # Call to action None used. # Point of view - Customer 100% – All shots are from the customer point-of-view. # Storyline - 00:00–00:04 The ad begins with a statement expressing that waking up and avoiding scrolling on your phone can lead to a more productive morning. - 00:04–00:05 The ad then shows a screen recording of a phone with 6 hours and 41 minutes of screen time. The phone user's most used apps are YouTube, Twitter, and Clash Royale. - 00:05–00:06 The screen recording shifts to one with the Opal app, showing a daily average of 3 hours and 33 minutes. - 00:06–00:07 The ad shows the Facebook app blocked by Opal during an active Focus Session. - 00:07–00:08 Text overlay reads, "don't let your phone be the first thing you feel." - 00:08–00:09 The ad shows a screen recording of a phone with the Opal app showing the "Scroll-free a.m." session. - 00:09–00:11 The ad shows an achievement unlocked within the app for a "Secret Screen Achievement." - 00:11–00:12 The ad shows another screen recording of the app. - 00:12–00:13 The ad shows Tumblr app blocked under a wizard's spell. - 00:13–00:14 The ad shows another screen recording of the app. - 00:14–00:15 The ad shows the app X being blocked by a "Lightbulb Moment." - 00:15–00:16 The ad shows another screen recording of the app. - 00:16–00:18 The ad shows the Instagram app blocked to "Thrive Past Instagram." - 00:18–00:21 The ad ends with the Opal logo.

# Ad summary This ad uses a screenshot of a text-based testimonial to promote Opal, an app designed to help users stay focused and build routines. The testimonial highlights the user's experience of overcoming inattentiveness and carelessness, attributing it to executive dysfunction, and finding success with the Opal app. # Brand positioning Opal is presented as a solution for individuals struggling with focus and routine-building, particularly those who may have executive dysfunction. The brand positions itself as a helpful tool, offering an app designed to improve focus and establish routines. The brand aims to occupy the space of a supportive and effective solution for those seeking to overcome challenges related to attention and organization. The brand aligns with values of productivity, self-improvement, and overcoming personal obstacles. It pushes against the norm of simply labeling individuals as 'lazy' or 'careless,' instead offering a functional solution to underlying issues. # Product Opal is an app designed to help users stay focused and build routines. It is for individuals who struggle with inattentiveness, carelessness, and executive dysfunction. The app aims to provide a solution for those who have difficulty staying on time, following through with plans, and sticking to routines. The ad addresses the purchase barrier of attributing these struggles to personal failings (like laziness) by reframing them as executive dysfunction, which Opal can help manage. The ad conveys that Opal is worth trying because it offers a way to overcome these challenges and achieve greater productivity and organization. # Visual style The ad has a simple, clean, and minimalist visual style, resembling a note or text document. The production quality is low, giving it a UGC feel. The visual motif is text-based, with a focus on readability and clarity. There are no filters or image treatments. The typography is straightforward and easy to read. The style mimics a platform-native look, such as a note app screen, which enhances scannability and stop power in feed. # Hooks Headline: I thought my ADHD was making me lazy until I learned this # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling of being lazy or inattentive due to ADHD or executive dysfunction. "I thought my ADHD was making me lazy until I learned this" # Value propositions - Overcome executive dysfunction with Opal - Stay focused and build routines with Opal # Benefits - I'm actually on time for once - I'm following through my plans - I'm sticking to a routine # Features - App designed to help you stay focused - App designed to help you build routines # Call to action None used. # Social proof - I thought my ADHD was making me lazy until I learned this - I was always called inattentive and careless. - Turns out it's my executive dysfunction. - Then I found Opal, an app designed to help you stay focused and build routines. - I'm actually on time for once - I'm following through my plans - I'm sticking to a routine # Point of view - Customer: The entire ad is presented from the customer's point of view, sharing their personal experience and positive outcomes from using the Opal app. # Storyline - The ad begins with a personal realization: the user initially believed their ADHD was causing laziness until they discovered the true cause. This is told from the customer's perspective, setting up a relatable problem and creating curiosity. - The user shares their past experiences of being labeled as inattentive and careless, revealing that their struggles were actually due to executive dysfunction. This is told from the customer's perspective, adding depth to the problem and building empathy. - The user introduces Opal as the solution they found, highlighting that it's an app designed to help users stay focused and build routines. This is told from the customer's perspective, positioning Opal as a helpful tool. - The user lists three positive outcomes they've experienced since using Opal: being on time, following through with plans, and sticking to a routine. This is told from the customer's perspective, demonstrating the tangible benefits of using the app.

# Ad summary This ad promotes Opal, an app designed to help users focus and reduce their screen time. The ad begins with a person in a bookstore, humorously suggesting they've discovered a method from the future (2026) to stop being on their phone. It then transitions to a screen recording of a phone displaying numerous social media apps, followed by the Opal app interface, which blocks distracting apps. The ad concludes with a call to download the Opal app, emphasizing its role in solving the problem of difficulty focusing. # Brand positioning Opal is presented as a solution to the pervasive problem of phone addiction and difficulty focusing in the digital age. The brand positions itself as innovative and forward-thinking, suggesting it has cracked the code to managing screen time effectively. Opal aligns with values of productivity, mindfulness, and reclaiming control over one's attention. It pushes against the norms of constant connectivity and the addictive nature of social media, offering a functional solution to enhance focus and reduce digital distractions. The brand aims to occupy the space of a tech-enabled wellness tool, promoting a balanced and intentional approach to technology use. # Product Opal is an app designed to help users focus and reduce their screen time by blocking distracting apps. The app is for anyone who struggles with phone addiction, difficulty focusing, or wants to be more productive. The app blocks access to social media and other distracting apps, allowing users to regain control over their attention. The ad highlights the app's ability to block apps like Pinterest and suggests it can help users overcome the challenge of focusing in today's digital environment. The app is presented as a solution to the problem of phone addiction and is worth trying for those seeking to improve their focus and productivity. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished product shots. The editing style is quick and dynamic, with fast cuts and transitions that keep the viewer engaged. The production quality is a mix of casual and professional, reflecting the brand's approachability and expertise. The pacing is fast, with cuts timed to the music beats and voiceover lines. The overall visual style is modern and clean, with a focus on simplicity and clarity. # Hooks Spoken: 00:00–00:03: POV: you found THE method in 2026 to stop being on your phone Text overlay: 00:00–00:03: POV: you found THE method in 2026 to stop being on your phone Visual: 00:00–00:03: A person with light skin, shoulder-length brown hair, wearing a black sweatshirt and a black bag slung over their shoulder, walks through a bookstore. The shelves are filled with books, and the lighting is bright. The camera is handheld, creating a selfie-style POV, and the person looks around as if searching for something. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty of focusing in the digital age due to the constant distractions from social media and other apps. This is signaled by the rapid swiping through numerous social media apps on the phone screen, visually representing the overwhelming nature of digital stimuli. # Value propositions - Opal helps you focus by blocking distracting apps. - Opal's CEO Mode helps you regain control over your attention. # Benefits - Helps users focus - Reduces screen time - Regain control over your attention # Features - Blocks distracting apps - CEO Mode # Call to action Download # Point of view - Customer 50% – The ad begins from the customer's POV, creating a sense of immediacy and personal discovery. - Brand 50% – The ad transitions to the brand's POV, delivering a clear and concise message about the app's benefits. # Storyline - 00:00–00:03 The ad opens with a person walking through a bookstore, looking around as if searching for something. - 00:00–00:03 The person's perspective is conveyed through a first-person, handheld camera style, creating a sense of immediacy and personal discovery. The tone is humorous and slightly absurd, suggesting a quest for a solution to phone addiction. - 00:03–00:07 The scene transitions to a screen recording of a phone displaying numerous social media apps, with a hand rapidly swiping through the apps. - 00:03–00:07 This visual represents the overwhelming nature of digital distractions and the constant pull of social media. The perspective shifts to a third-person view of the phone screen, allowing the audience to see the problem from a detached, observational standpoint. The tone is frantic and chaotic, reflecting the feeling of being overwhelmed by digital stimuli. - 00:07–00:08 The phone screen then displays a notification about Earth's inner core slowing down, followed by a screen indicating that Pinterest has been blocked by Session: CEO Mode. - 00:07–00:08 This moment introduces the Opal app as a solution to the problem of digital distraction. The perspective is from the user's point of view, showing the app in action. The tone is informative and reassuring, suggesting that the app can help users regain control over their attention. - 00:08–00:10 The ad concludes with the Opal logo and the tagline "Focus was hard. We found the solution," followed by a "Download" button. - 00:08–00:10 This final moment reinforces the brand's positioning as a solution to the problem of phone addiction and difficulty focusing. The perspective is from the brand's point of view, delivering a clear and concise message. The tone is confident and optimistic, encouraging viewers to take action and download the app.

# Ad summary This ad promotes the Opal app, which helps users break their phone addiction. The ad features a hand coloring in a coloring book while text overlays explain how social media is designed to be addictive. The ad then transitions to a phone screen showing the Opal app blocking access to social media apps. # Brand positioning Opal is presented as a solution to phone addiction, positioning itself as a tool for individuals seeking to regain control over their screen time and focus on what truly matters. The brand aligns with values of productivity, mindfulness, and intentional living, pushing against the norms of constant connectivity and digital distraction promoted by social media platforms. Opal's positioning is both functional, offering features to block addictive apps, and emotional, empowering users to break free from phone addiction and reclaim their time and attention. # Product Opal is an app designed to help users break their phone addiction by blocking access to social media and other distracting apps. The app allows users to set specific sessions, such as "CEO Mode," to block certain apps and limit screen time. Opal addresses the purchase barrier of focus and productivity by offering a solution to the addictive nature of social media. The ad highlights the app's ability to block apps like TikTok, Instagram, and Messenger, allowing users to focus on other tasks. # Visual style The ad has a casual, UGC-style aesthetic with a mix of close-up shots and screen recordings. The editing is simple with smooth transitions. The pacing is moderate, with cuts timed to the music beats. The overall tone is informative and solution-oriented. # Hooks Spoken: 00:00–00:07: Maturing is realizing social media is literally designed by thousands of scientists to keep you hooked, and that's why you scroll for hours instead of doing what matters. Text overlay: 00:00–00:07: Maturing is realizing social media is literally designed by thousands of scientists to keep you hooked, and that's why you scroll for hours instead of doing what matters. / 00:00–00:07: that's why we created opal, the app that breaks your phone addiction. Visual: 00:00–00:07: A close-up shot of a hand coloring in a coloring book. The coloring book features cartoon-like illustrations of animals in a kitchen setting. The hand is holding a white marker and coloring in the details of the illustration. The background is a wooden table with a white mug and a black bag. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is phone addiction and the inability to focus on what truly matters due to the addictive nature of social media. "Maturing is realizing social media is literally designed by thousands of scientists to keep you hooked, and that's why you scroll for hours instead of doing what matters." # Value propositions - Breaks phone addiction by blocking access to social media apps - Regains control over screen time by setting specific sessions to block certain apps - Focuses on what truly matters by limiting screen time # Benefits - Breaks phone addiction - Regains control over screen time - Focuses on what truly matters - Increases productivity - Promotes mindfulness - Encourages intentional living # Features - Blocks access to social media apps - Allows users to set specific sessions to block certain apps - Limits screen time # Call to action Download # Point of view - Brand 100% – The entire ad is told from the brand's perspective, highlighting the problem of phone addiction and presenting Opal as the solution. # Storyline - 00:00–00:12 The ad begins with a hand coloring in a coloring book while text overlays discuss the addictive nature of social media. - 00:12–00:17 The ad transitions to a phone screen showing the Opal app blocking access to social media apps. - 00:17–00:19 The ad ends with the Opal logo and a call to action to download the app.