How Mercado Libre Advertises on Meta

# Ad summary This ad promotes the Mercado Libre affiliate program, encouraging content creators to share product links and earn commissions on sales. It also highlights an additional earning opportunity for creators with over 10,000 followers, who can get paid for views on their content featuring Mercado Libre products. # Brand positioning Mercado Libre is presented as a platform that empowers content creators to monetize their passion for fashion and beauty. The brand is positioned as an accessible and rewarding partner for affiliates and creators, offering opportunities to earn through shared product links and content views. The brand aligns with a lifestyle of creativity, entrepreneurship, and leveraging one's influence to generate income. It pushes against the norm of content creation being solely for passion, offering a functional benefit of financial gain. The brand positioning is both functional (earning potential) and emotional (empowering creators). # Product The ad promotes the Mercado Libre affiliate program, which allows content creators to earn money by sharing links to recommended products. Creators receive a commission for each sale made through their links. Additionally, creators with over 10,000 followers can earn money based on the views their content receives. The program is designed for content creators who make reviews, hauls, or style tips. The ad addresses the purchase barrier of not knowing how to monetize one's passion for fashion and beauty, offering a simple and rewarding solution. # Visual style The ad has a polished, commercial aesthetic with a bright and clean visual style. The editing style includes quick cuts and smooth transitions. The production quality is high-end, giving the ad a professional feel. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with cuts and text timed to the voiceover lines. # Hooks Spoken: Female 1: ¿Te encanta la moda y la belleza, pero no sabés como aprovecharlo? Text overlay: ¿Te encanta / la moda y la belleza / pero no sabés / como aprovecharlo? Visual: 00:00–00:02: A woman with shoulder-length brown hair, wearing a white crop top and black pants, stands in front of a walk-in closet. The closet has glass doors and is filled with clothes and handbags. The woman is smiling and gesturing with her hands. / 00:02–00:03: The woman puts on a white button-down shirt. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing how to monetize one's passion for fashion and beauty. The woman asks, "¿Te encanta la moda y la belleza, pero no sabés como aprovecharlo?" (Do you love fashion and beauty, but don't know how to take advantage of it?) # Value propositions - Easy to use affiliate program - Opportunity to earn money through shared product links and content views - Monetize your passion for fashion and beauty # Benefits - Monetize your passion for fashion and beauty - Earn money by sharing product links - Get paid for views on your content # Features - Share links to recommended products - Earn a return for each sale made through the link - If you have more than 10,000 followers, you also earn for your content - Make reviews, hauls, or style tips # Call to action Entrá hoy al link en bio, registrate en minutos y aprovechá al máximo tu pasión. (Enter the link in bio today, register in minutes and take full advantage of your passion.) # Point of view - Customer 100% – The entire video is told from the perspective of a woman who is presenting herself as an ambassador for the Mercado Libre affiliate program. # Storyline - 00:00–00:03 The ad begins with a woman in a walk-in closet, asking if the viewer loves fashion and beauty but doesn't know how to take advantage of it. This is intended to grab the viewer's attention by addressing a common interest and potential pain point. The perspective is from the woman, who is speaking directly to the camera in a friendly and engaging tone. - 00:03–00:07 The woman introduces the Mercado Libre affiliate program, welcoming the viewer to it. This is intended to present the program as a solution to the problem posed in the previous beat. The perspective is from the woman, who is now presenting herself as an ambassador for the program, in a welcoming tone. - 00:07–00:11 The woman explains that it's very easy to participate, simply by sharing links to recommended products. This is intended to simplify the process and make it seem accessible to the viewer. The perspective is from the woman, who is providing instructions in a clear and concise tone. - 00:11–00:16 The woman explains that you get a return for each sale you make through the link. This is intended to highlight the financial benefit of the program. The perspective is from the woman, who is emphasizing the earning potential in an enthusiastic tone. - 00:16–00:21 The woman explains that if you have more than 10,000 followers, you also earn for your content. This is intended to add an additional incentive for creators with a larger audience. The perspective is from the woman, who is adding another layer of benefits in an excited tone. - 00:21–00:24 The woman explains that you can earn by doing reviews, hauls, or style tips. This is intended to provide examples of content that can be monetized. The perspective is from the woman, who is offering practical advice in a casual tone. - 00:24–00:27 The woman states that Mercado Libre pays you, reinforcing the financial incentive. This is intended to drive home the key benefit of the program. The perspective is from the woman, who is reiterating the main value proposition in a confident tone. - 00:27–00:34 The woman urges the viewer not to waste any more time and to enter the link in bio today, register in minutes, and take advantage of their passion. This is intended to create a sense of urgency and encourage immediate action. The perspective is from the woman, who is providing a call to action in an encouraging tone.

# Ad summary This image ad promotes the Mercado Libre affiliate program, encouraging users to earn money by recommending products. It highlights potential earnings through sales commissions and video views, with a call to action to start now and a link to terms and conditions. # Brand positioning Mercado Libre is presented as a platform that empowers affiliates and creators to monetize their content by recommending products. The brand is positioned as an accessible avenue for earning money through its affiliate program, emphasizing ease of use and potential financial rewards. The brand aligns with a modern, entrepreneurial lifestyle, catering to individuals seeking supplementary income streams. It pushes against traditional employment norms by offering a flexible, commission-based earning model. # Product The ad promotes the Mercado Libre affiliate program, which allows users to earn money by recommending products on the platform. The program is designed for content creators and affiliates who can generate sales or views through their recommendations. Participants can earn up to 15% per sale and up to $720,000 per video, making it a potentially lucrative opportunity. The ad addresses the barrier of entry into affiliate marketing by highlighting the ease of getting started and the potential for high earnings, especially during the special launch period. The ad aims to show the viewer that this program is a worthwhile opportunity to earn money. # Visual style The ad features a vibrant and modern visual style with a focus on clear messaging and eye-catching graphics. The production quality is polished, with clean lines and bright colors. The visual motifs include money-related imagery (coins, dollar signs) and dynamic elements (starbursts, abstract background). The image treatment includes subtle lighting effects and background blurring to enhance the overall aesthetic. The typography is bold and legible, ensuring scannability in a fast-paced feed. The style is designed to be attention-grabbing and platform-native, fitting seamlessly into a social media environment. # Hooks Headline: GANÁ DINERO RECOMENDANDO PRODUCTOS # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting to earn extra income. The ad offers a solution to this problem by providing an affiliate program where users can earn money by recommending products. # Value propositions - Earn money by recommending products - Up to 15% per sale - Up to $720.000 per views in each video # Benefits - Earn money by recommending products # Features - Up to 15% per sale - Up to $720.000 per views in each video # Call to action ¡Empezá ya! # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting the affiliate program and its benefits. # Storyline - The ad starts by announcing the opportunity to earn money by recommending products, immediately grabbing the viewer's attention with the potential for financial gain. This is told from the brand's perspective, introducing the core value proposition of the affiliate program. - Next, the ad details the earning potential, specifying up to 15% per sale and up to $720,000 per video, creating excitement and illustrating the financial benefits. This is told from the brand's perspective, providing concrete incentives to join the program. - The ad includes a call to action to start now, encouraging immediate engagement and reducing hesitation. This is told from the brand's perspective, prompting the viewer to take the next step and join the affiliate program. - Finally, the ad provides a link to the terms and conditions, ensuring transparency and building trust with potential affiliates. This is told from the brand's perspective, offering essential information for informed participation.

# Ad summary This ad features a recognizable movie scene from "The Truman Show" on the Mercado Play platform. It presents the movie still and offers free viewing. # Brand positioning Mercado Play is presented as a platform providing access to movies for free. The brand aims to occupy the space of accessible entertainment, emphasizing the value of free content to attract budget-conscious viewers. It promotes ease of access to a variety of movies, positioning itself as an entertainment provider that is available to everyone. # Product The product advertised is the movie "The Truman Show," available for viewing on the Mercado Play platform. The advertisement focuses on making the movie accessible to a wide audience by offering it for free. The ad aims to lower the barrier to entry by removing any initial costs to viewing the movie. It positions the movie as part of a broad catalog of content available to viewers. # Visual style The ad has a simple and direct visual style, utilizing a recognizable movie still and a clear call to action. The production quality appears straightforward, with no heavy visual effects or enhancements. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the cost to stream content on various platforms, making it prohibitive for some users to access content. # Value propositions - Watch the movie for free. # Benefits - MIRÁ GRATIS # Call to action MIRÁ GRATIS # Point of view - Brand: The Mercado Play logo is featured at the top right, identifying the platform presenting the movie. # Storyline - The ad begins with a visually striking still from "The Truman Show", immediately grabbing attention by presenting a recognizable scene. This image leverages an existing association with a movie and hints at the content available on the platform. - The brand places its logo near the top of the ad, establishing its identity as the provider of the content and subtly reinforcing its association with accessible entertainment. - A clear call to action, "MIRÁ GRATIS" (Watch Free), at the bottom of the ad, encouraging immediate engagement and signaling the free accessibility of the movie.

# Ad summary The ad features Angela Torres relaxing at home, watching movies on Mercado Play. She enjoys various snacks while highlighting the convenience and cost-free access to a wide range of films on the platform. # Brand positioning Mercado Play is presented as a convenient and cost-effective streaming service integrated into the Mercado Libre ecosystem. The brand aims to occupy the space of accessible entertainment, aligning with a relaxed, at-home lifestyle. It pushes against the norms of paid streaming services by offering free content, positioning itself as a user-friendly option for casual viewers. The brand positioning is functional, emphasizing simplicity and accessibility. # Product Mercado Play is a free streaming service available within the Mercado Libre app, offering a variety of movies and entertainment content. It is designed for users who enjoy watching films at home and want a convenient, cost-free option. The service provides access to a wide range of movies that can be watched on television by downloading the Mercado Play app. The ad addresses the purchase barrier of cost by explicitly stating that the movies are free to watch. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a relaxed, at-home setting. The editing style includes quick cuts between the woman speaking and the TV screen showing different movies. The production quality is polished but maintains a relatable feel, supporting the tone of a casual recommendation from a friend. The pacing is moderate, with cuts timed to the rhythm of the voiceover. # Hooks Spoken: 00:02–00:04: No, no puedo creer todas las cosas que pasaron este año. Visual: 00:00–00:01: A woman with long, light-brown hair in a high ponytail, wearing black glasses, a white t-shirt, and gray sweatpants, sits on a couch. She is holding a phone in her hands, looking at the screen, and gesturing with her other hand. In front of her on a wooden coffee table is a large black bowl filled with popcorn and a smaller white bowl. / 00:01–00:02: Close-up of the phone screen showing a TikTok-style video of a woman in a white dress on a stage with a band. The interface includes like, comment, and share icons, as well as user comments in Spanish. / 00:02–00:04: The woman from the first shot looks directly at the camera, speaking with an incredulous expression while holding her phone. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of paying for streaming services by offering a free alternative. # Value propositions - Free movies: Watch your favorite movies without paying. - Convenient access: Enjoy movies directly through the Mercado Libre app. - At-home entertainment: Relax and watch movies on your television. # Benefits - Convenient access to movies - Cost-free entertainment - Ability to watch on television # Features - Free streaming service - Available within the Mercado Libre app - Wide range of movies # Call to action Descargándome la app de Mercado Play en mi televisión # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of Angela Torres, a customer who is sharing her experience using the product. # Storyline - 00:01–00:04 Angela Torres is sitting on a couch, looking at her phone and reacting with disbelief to something she sees. - 00:06–00:14 She explains that she hasn't stopped all year, but now she can disconnect and watch movies. - 00:14–00:21 She highlights that it's her favorite moment of the day to eat something delicious and watch her favorite movies on Mercado Play. - 00:21–00:23 She emphasizes that she can watch them for free. - 00:24–00:31 She enjoys ice cream while watching 'How to Lose a Guy in 10 Days,' calling it one of her favorite romance classics. - 00:32–00:40 She switches to chips and watches 'Mean Girls,' describing it as one of her childhood favorites. - 00:41–00:46 She jokes about how it's hard to stop with popcorn and movies, noting she's already on her third film. - 00:46–00:48 She is now watching 'Pretty Woman'. - 00:49–00:55 She says she's gone through all the snacks and emotional states, but the good thing is she can repeat this experience whenever she wants. - 00:55–01:01 She encourages viewers to download the Mercado Play app on their television to watch any movie they want completely free.

# Ad summary This image ad promotes the movie 'School of Rock' on the Mercado Play streaming service. The image shows a scene from the movie with Jack Black holding a guitar, with the movie title and service logo displayed prominently. # Brand positioning Mercado Play is presented as an accessible, free streaming platform that offers a variety of content. The ad aims to position the service as a source of entertainment, highlighting that it provides free access to movies, as indicated by the 'Mirá Gratis' (Watch Free) call to action. This implies that Mercado Play seeks to occupy a space in the consumer's mind as an affordable and convenient option for movie streaming, appealing to budget-conscious consumers looking for readily available content. # Product The product being advertised is the movie 'School of Rock', available for streaming on Mercado Play. 'School of Rock' is identified on screen as belonging to the comedy and music genres ('Comedia' and 'Música'). The ad emphasizes the movie's availability on the streaming platform and that is it free to watch, addressing a potential barrier to entry—cost. # Visual style The ad uses a direct, eye-level still image from the 'School of Rock' movie, giving it a familiar and authentic feel. It has a medium production quality. The image is brightened and set within a solid yellow border, which helps it stand out. A text block is overlaid to clarify the movie title and genre. Overall, the ad has a clear and straightforward aesthetic, designed for quick and easy scannability. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad offers value by providing access to a popular movie, 'School of Rock', for free ('MIRÁ GRATIS'). # Benefits - MIRÁ GRATIS # Features - Comedia - Música # Call to action MIRÁ GRATIS # Social proof - None used. # Point of view - Brand: This POV is present in the top banner, prominently featuring the Mercado Play logo, and in the 'Mirá Gratis' (Watch Free) call to action, aiming to create brand awareness and drive platform engagement. - External source: This POV is present in the display of the movie title 'Escuela de Rock' and the genre labels 'Comedia · Música', providing factual information about the movie being advertised. # Storyline - The ad features a still from the movie 'School of Rock' showing Jack Black with a guitar, conveying a sense of the movie's comedic and musical elements. The audience is viewing this from the brand's perspective, who is drawing attention to the film's availability on its platform. - The movie title 'Escuela de Rock' along with 'Comedia · Música' is presented to further highlight the movie's genre. This is presented from an external source, giving basic information about the film. - The 'Mirá Gratis' (Watch Free) call to action encourages immediate viewing, reinforcing the idea that the movie is available at no cost on the Mercado Play streaming platform. This is being communicated by the brand, attempting to incentivize the customer to watch now.

# Ad summary This ad for Mercado Libre shows a woman receiving a package from a delivery driver. She is excited that her summer has officially started now that she has received her package. The ad then shows a Mercado Libre delivery van driving through various summer scenes, highlighting that Mercado Libre delivers everywhere. # Brand positioning Mercado Libre is presented as a reliable and fast delivery service that ensures customers receive their desired items, no matter where they are. The brand aligns with a lifestyle of convenience and immediate gratification, emphasizing that customers can start enjoying their summer without delay thanks to Mercado Libre's prompt delivery service. The brand pushes against the norm of delayed or limited delivery options, positioning itself as a ubiquitous service that reaches every corner of the country. The brand positioning is both functional (fast delivery) and emotional (enabling immediate enjoyment and convenience). # Product The ad features Mercado Libre's delivery service, highlighting its ability to deliver items quickly and reliably to any location within the country. The service is for anyone who wants to receive their purchases promptly, especially during the summer season. The ad explicitly states that Mercado Libre offers "envíos en 24hs" (deliveries in 24 hours) to "cada rincón del país" (every corner of the country). The USP is the speed and ubiquity of the delivery service, ensuring that customers can get what they need quickly, no matter where they are. The use occasion is the start of summer, implying that customers can get their summer essentials delivered without delay. The ad addresses the purchase barrier of slow or limited delivery options by emphasizing the speed and reach of Mercado Libre's service. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and vibrant colors. The editing style includes quick cuts and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:05–00:07: Ahora sí arrancó el verano, ¿no? Visual: 00:05–00:07: The woman puts on sunglasses and smiles. She is standing indoors, with natural light coming in from a window. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of slow or limited delivery options, which can delay or prevent customers from enjoying their purchases, especially during the summer season. "Ahora sí arrancó el verano, ¿no?" – Female 1 # Value propositions - Get your summer essentials delivered quickly, no matter where you are. # Benefits - Fast delivery - Ubiquitous service # Features - Envíos en 24hs (deliveries in 24 hours) - A cada rincón del país (to every corner of the country) # Call to action None used. # Social proof - None used. # Point of view - Customer 40% – The ad opens from the perspective of a customer receiving a package. - Brand 60% – The brand's perspective is communicated through voiceover and visuals of the delivery van. # Storyline - 00:00–00:03 A woman opens a Mercado Libre package. - 00:03–00:06 A delivery driver hands her a package. - 00:06–00:07 The woman is excited that her summer has officially started now that she has received her package. - 00:08–00:11 A Mercado Libre delivery van drives through various summer scenes. - 00:11–00:14 The ad highlights that Mercado Libre delivers everywhere.

# Ad summary This ad features a bag of organic spelt flour from Sentido Común, highlighting its organic nature and availability through Mercado Libre. # Brand positioning Sentido Común is presented as a brand focused on providing organic food products. The brand emphasizes natural and healthy eating, positioning itself within the organic and health-conscious market segment. The use of the word 'Común' (common) in the brand name may suggest a return to simpler, more traditional food sources, pushing against highly processed or artificial alternatives. The brand's positioning is both functional, offering organic products, and emotional, appealing to consumers who value health and natural living. # Product The product featured is a 1kg bag of organic spelt flour ('Harina de Espelta orgánica') from Sentido Común. Spelt flour is a type of whole-grain flour known for its nutritional benefits. The packaging highlights that the product is organic, appealing to health-conscious consumers. The bag also features the 'Orgánico Argentina' seal, indicating that it is certified organic in Argentina. The ad addresses the purchase barrier of accessibility by indicating that the product is available through Mercado Libre, a large e-commerce platform. # Visual style The ad has a clean, product-focused visual style. The production quality appears to be studio-shot, with a white background that isolates the product. The image treatment is minimal, with natural lighting and no obvious filters. The typography is clean and legible. The overall style is designed to be scannable and informative, highlighting the product's key features. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding high-quality, organic flour easily. The phrase 'DEVOLUCIÓN GRATIS' (free return) addresses the concern of purchasing a product online without being able to physically inspect it first. # Value propositions - Organic spelt flour available through Mercado Libre # Benefits - None used # Features - organic # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image focuses on promoting the brand's product and its features, such as being organic and available on Mercado Libre. # Storyline - The ad showcases a bag of Sentido Común organic spelt flour, immediately establishing the product being advertised. This is from the brand's perspective, aiming to capture the viewer's attention with the product itself. - The focus is on the flour's organic certification and availability through Mercado Libre, emphasizing the product's quality and ease of purchase. This is from the brand's perspective, highlighting key selling points to build trust and encourage consideration. - The ad includes a 'Devolución Gratis' (free return) badge, reassuring potential buyers and reducing purchase risk. This is from the brand's perspective, aiming to convert interest into sales by addressing potential concerns.

# Ad summary This image ad features a Mickey Mouse balloon against a white background. The ad includes the Mercado Libre logo and branding, along with badges indicating ticket exchange and free returns. # Brand positioning Mercado Libre is presented as a large online marketplace where customers can purchase a wide variety of products. The inclusion of the "Tienda Oficial" (Official Store) badge suggests that Mercado Libre also hosts official brand stores, lending credibility and assurance of product authenticity. The brand aims to occupy a space in the consumer's mind as a reliable and comprehensive e-commerce platform, similar to Amazon or eBay, where customers can find both everyday items and official brand merchandise. # Product The product featured is a Mickey Mouse-shaped foil balloon. It is designed to resemble the classic cartoon character, with a black head and ears, a peach-colored face, and a red and white shorts. The balloon is inflated and appears to be standing upright, with one arm raised in a friendly wave. The balloon is intended for parties, celebrations, or as a gift for children and Disney fans. The ad highlights the availability of ticket exchange and free returns, addressing potential purchase barriers by assuring customers of flexibility and risk-free shopping. # Visual style The ad features a clean and simple visual style with a focus on product clarity. The production quality is high, with a well-lit studio shot against a white background. The visual motif is straightforward, emphasizing the product and key selling points with clear badges and branding. The image treatment includes background removal to isolate the product and create a polished look. The typography is clean and legible, ensuring easy scannability in the feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential hesitation of purchasing party decorations online by offering ticket exchange and free returns, signaling the frustration of being stuck with unwanted or unsuitable items. # Value propositions - The Mickey Mouse balloon offers a fun and recognizable decoration for parties and celebrations. - Ticket exchange and free returns provide added assurance and flexibility for customers. # Benefits - Familiar and beloved character - Customer-friendly policies - Risk-free shopping # Features - Mickey Mouse-shaped foil balloon - Ticket exchange - Free returns # Call to action None used. # Social proof - The "Tienda Oficial" badge serves as social proof, indicating that the product is from an official store and therefore likely to be authentic and of good quality. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and highlighting the platform's benefits and assurances. # Storyline - The ad opens with a clear, well-lit image of a Mickey Mouse balloon, immediately capturing attention with a familiar and beloved character. The intention is to create instant recognition and positive association, told from the brand's perspective. - The inclusion of the Mercado Libre logo and "Tienda Oficial" badge aims to establish trust and credibility, assuring customers of the product's authenticity and the platform's reliability. This is told from the brand's perspective. - Badges indicating "Agrega Ticket de Cambio" (Add Ticket Exchange) and "Devolución Gratis" (Free Returns) are included to address potential purchase hesitations, highlighting the platform's customer-friendly policies. This is told from the brand's perspective.

# Ad summary This ad features two orange car lights against a white background. The ad promotes free shipping and returns, and offers a discount of at least 10%. # Brand positioning The brand, Mercado Libre, is presented as an official store, indicated by the "Tienda Oficial" badge. The brand aims to be a reliable source for various products, offering benefits like free shipping and returns to build trust and encourage purchases. The brand positioning is functional, focusing on convenience and value. # Product The product featured is a pair of orange car lights. The lights are shown in detail, highlighting their shape and design. The ad emphasizes the availability of free shipping (envíos gratis) and free returns (devolución gratis), addressing potential purchase barriers by assuring customers of a risk-free transaction. The ad also highlights a discount of at least 10% off, making the product more appealing. # Visual style The ad features a clean, product-focused visual style with a white background to highlight the car lights. The production quality is high, with well-lit and detailed product photography. The use of bright yellow and blue badges adds pops of color and draws attention to key offers. The overall aesthetic is simple and direct, aiming for clear communication of the product and its benefits. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain points of shipping costs and the risk of needing to return a product, which can deter potential buyers. # Value propositions - Free shipping and returns make the purchase risk-free and convenient. - At least 10% off provides immediate cost savings. # Benefits - Convenient delivery - Risk-free purchase - Cost savings # Features - Free shipping - Free returns - At least 10% off # Call to action None used. # Social proof - TIENDA OFICIAL # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its benefits to potential customers. # Storyline - The ad opens with a clear view of two orange car lights, immediately showcasing the product being offered. This is from the brand's perspective, aiming to capture the viewer's attention with the product itself. - Next, the ad highlights the benefits of free shipping and returns, visually represented by badges at the bottom left. This is from the brand's perspective, addressing potential customer concerns about shipping costs and the possibility of needing to return the product. - Finally, the ad presents a discount offer of at least 10% off, shown in a yellow badge at the bottom right. This is from the brand's perspective, incentivizing the viewer to make a purchase by highlighting potential savings.

# Ad summary This Mercado Libre ad promotes the ability to order food through their app, highlighting a special offer for McDonald's. # Brand positioning Mercado Libre is presented as a versatile online marketplace that now includes food delivery services. The brand aims to occupy a space in the consumer's mind as a convenient platform for various needs, including ordering meals. The brand aligns with a lifestyle of ease and accessibility, pushing against the norm of using separate apps for different services. The brand positioning is functional, emphasizing simplicity and convenience. # Product The ad promotes Mercado Libre's food delivery service, specifically highlighting a partnership with McDonald's. It offers a $7000 discount on the first order and a 20% discount on McDonald's purchases. The ad features a Big Mac and medium fries to visually represent the offering. The product is for anyone looking for a convenient way to order food online, addressing the barrier of having to use multiple apps for different services. The ad emphasizes the ease of ordering food through Mercado Libre and the potential savings. # Visual style The ad has a clean and simple aesthetic with a bright yellow background and bold text overlays. The editing style is static, with no transitions or camera movements. The production quality is polished, resembling a commercial. The pacing is slow, with each shot held for a few seconds. # Hooks Text overlay: 00:00–00:02: mercado libre / 00:00–00:02: Ahora podés pedir comida Visual: 00:00–00:00: A bright yellow screen displays the Mercado Libre logo in the center. The logo features a handshake icon above the brand name in a simple, sans-serif font. The background is a solid, flat color with no textures or gradients. / 00:00–00:02: The same yellow background and Mercado Libre logo are present. Text appears below the logo, stating "Ahora podés pedir comida" in a bold, sans-serif font. The text is white, contrasting with the yellow background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to use multiple apps for different services. It implies that users may find it inconvenient to switch between apps to order food. # Value propositions - Order food through Mercado Libre and save $7000 on your first order. - Get 20% off on McDonald's purchases when you order through Mercado Libre. # Benefits - Convenient way to order food online - Potential savings on food orders # Features - Food delivery service - $7000 discount on the first order - 20% discount on McDonald's purchases # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Mercado Libre, promoting its services and offers. # Storyline - 00:00–00:00 The Mercado Libre logo appears on a yellow background. - 00:00–00:02 00:00–00:02: Text appears stating, "Ahora podés pedir comida" (Now you can order food), introducing the new service. - 00:02–00:06 00:02–00:06: An image of a Big Mac and fries appears, along with text highlighting a $7000 discount on the first order and a 20% discount on McDonald's. - 00:06–00:09 00:06–00:09: The Mercado Libre logo reappears on a yellow background, reinforcing the brand.

# Ad summary This Mercado Libre ad promotes food delivery services with a discount offer. The ad features a large burger, fries, and a bottle of Coca-Cola against a bright yellow background, emphasizing the availability of food delivery through the platform. # Brand positioning Mercado Libre is presented as a convenient platform that offers a wide range of services, including food delivery. The brand aims to occupy a space in the consumer's mind as a versatile and accessible marketplace where various needs can be met, from shopping to ordering meals. The brand aligns with a lifestyle of ease and accessibility, promoting the value of convenience in everyday tasks. By offering food delivery, Mercado Libre extends its services beyond traditional e-commerce, positioning itself as a comprehensive solution for modern consumers. The brand positioning is functional, focusing on the simplicity and efficiency of accessing multiple services in one place. # Product The ad features a double cheeseburger with visible layers of cheese, meat patties, bacon, onions, and pickles, suggesting a hearty and indulgent meal. Next to the burger is a red container of french fries. A bottle of Coca-Cola is also shown, implying a classic pairing with the burger and fries. The ad is for Mercado Libre's food delivery service, highlighting the convenience of ordering meals through their platform. The offer of '$4000 OFF en tu próximo pedido' (in your next order) and 'M 30%OFF' aims to reduce purchase barriers by providing a discount, making it more appealing for customers to try the service. The ad emphasizes the ease of getting a complete meal delivered, catering to those looking for a quick and satisfying dining solution. # Visual style The ad has a highly polished, studio-shot production quality with a focus on vibrant colors and clear product presentation. The visual motif is clean and straightforward, with a bright yellow background that enhances the visibility of the food items. The image treatment includes background removal to isolate the products and create a visually appealing composition. The typography is large and bold, ensuring the headline and offer are easily scannable. The style contrasts with platform-native content by using a high-design approach, aiming to capture attention in the feed with its professional look. # Hooks Headline: AHORA PODÉS PEDIR COMIDA # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having to go out to get food by offering a convenient delivery service. # Value propositions - Discounted food delivery service - Save money on your next order # Benefits - $4000 OFF en tu próximo pedido - 30%OFF # Features - Food delivery service # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the new food delivery service and promotional offers to attract customers. # Storyline - The ad starts by announcing that users can now order food through Mercado Libre, immediately conveying the main message and service being promoted. The brand is telling the audience about the new offering to grab their attention. - Next, the ad highlights a discount offer of '$4000 OFF' and 'M 30%OFF' on the next order, incentivizing viewers to try the food delivery service. The brand is emphasizing the value proposition to encourage immediate action. - The ad showcases a visually appealing burger, fries, and Coca-Cola, reinforcing the idea of a satisfying meal that can be easily ordered through the platform. The brand is using the image to create a desire for the food and associate it with the convenience of their service.

# Ad summary This ad promotes Mercado Libre's food delivery service, highlighting a discount on Grido ice cream. # Brand positioning Mercado Libre is presented as a versatile online marketplace that now offers food delivery services. The brand aims to occupy a space in the consumer's mind as a convenient and accessible platform for a wide range of products, including food. The brand aligns with a lifestyle of ease and accessibility, pushing against the norm of needing separate apps for different shopping needs. The brand positioning is functional, emphasizing the simplicity and convenience of ordering food through their platform. # Product The featured product is Grido Frutal strawberry-flavored ice cream popsicles, sold in a box of 10. The ad highlights a special offer of $7000 off the first order and a 20% discount on Grido products. The product is for anyone who enjoys a refreshing, fruity treat, particularly those looking for a convenient way to purchase it through online delivery. The ad addresses the purchase barrier of accessibility by showcasing the ease of ordering through Mercado Libre. # Visual style The ad has a clean, minimalist aesthetic with a bright yellow background and bold text overlays. The editing style is simple, with static shots and direct cuts. The production quality is polished, resembling a commercial ad. The pacing is consistent, with each shot lasting a few seconds. # Hooks Spoken: 00:01–00:03 Ahora podés pedir comida Text overlay: 00:01–00:03 Ahora podés pedir comida Visual: 00:00–00:01: A bright yellow screen displays the Mercado Libre logo in the center. The logo features a handshake icon above the text "mercado libre" in a simple sans-serif font. Below the logo, in smaller text, is the phrase "Precio primera compra: Cupón $7.000 off para primera compra con mínimo de compra $9.000 + 20% Off en Palito Grido Frutal Caja x10. ** En compras mayores a $15.000." / 00:01–00:03: The same yellow screen now includes the text "Ahora podés pedir comida" in a bold, sans-serif font, positioned below the Mercado Libre logo. The smaller text at the bottom remains visible. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing to use separate apps or services for different shopping needs. It implies that customers may find it inconvenient to switch between platforms to order food. # Value propositions - Order food easily through Mercado Libre - Save money on your first food order - Enjoy discounts on Grido ice cream # Benefits - Convenience of ordering food online - Savings on first order - Savings on Grido products # Features - Food delivery service - Discount on first order - Discount on Grido products # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of Mercado Libre, promoting its services and offers. # Storyline - 00:00–00:01 The Mercado Libre logo appears on a yellow background. - 00:01–00:03 Text appears announcing that you can now order food. - 00:03–00:06 The ad shows a box of Grido Frutal strawberry popsicles, along with discount offers. - 00:06–00:09 The Mercado Libre logo reappears on a yellow background.

# Ad summary This ad for Mercado Libre promotes food delivery services with a discount offer on a combo meal. The ad features a large image of the combo meal, including a double cheeseburger with bacon, fries, and a bottle of Coca-Cola. The text highlights a discount of $4000 off the next order and 30% off. # Brand positioning Mercado Libre is presented as a convenient platform for ordering food. The brand is positioned as a facilitator of easy access to meals, emphasizing the convenience of ordering food through their service. The brand aims to occupy the space of a versatile online marketplace that caters to various consumer needs, including food delivery. The brand's tone is promotional and customer-centric, focusing on discounts and ease of use. It aligns with a lifestyle of convenience and immediate gratification, pushing against the norm of traditional dining or cooking by offering a quick and accessible alternative. # Product The featured product is a 'Combo Mega Doble Cheese Bacon,' which includes a double cheeseburger with bacon, a side of fries, and a bottle of Coca-Cola. The burger is shown with two beef patties, melted cheese, bacon strips, and toppings on a sesame seed bun. The fries are served in a red container with a white 'M' logo. The Coca-Cola bottle is a standard glass bottle with the Coca-Cola label. The ad highlights a discount of '$4000 OFF' on the next order and '30%OFF' on the combo, addressing the purchase barrier of cost by offering savings. The product is for anyone looking for a quick and satisfying meal, emphasizing convenience and value. # Visual style The ad features a bright and vibrant visual style with a high-contrast color scheme. The production quality is polished, with professionally shot images of the food items. The layout is clean and straightforward, with text elements clearly highlighting the offer. The overall aesthetic is designed to be eye-catching and appealing, typical of fast-food advertising. # Hooks Headline: AHORA PODÉS PEDIR COMIDA # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of high food costs by offering significant discounts on the next order and the featured combo meal. The ad offers '$4000 OFF en tu próximo pedido' and '30%OFF' to alleviate the financial burden of ordering food. # Value propositions - Discounted food delivery service - Savings on the next order - Reduced price on the combo meal # Benefits - $4000 OFF en tu próximo pedido - 30%OFF # Features - Food delivery service - Combo Mega Doble Cheese Bacon # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its food delivery service and highlighting the available discounts. # Storyline - The ad starts by announcing that customers can now order food through Mercado Libre, immediately conveying the message that the platform has expanded its services to include food delivery. The brand is telling the audience about this new offering to attract users who are looking for convenient food options. - Next, the ad highlights a discount of $4000 off the next order and 30% off, incentivizing customers to try the new food delivery service. The brand is emphasizing the value proposition to encourage immediate action. - The ad showcases the 'Combo Mega Doble Cheese Bacon,' visually presenting the meal that is being offered at a discounted price. The brand is using the image of the food to entice viewers and demonstrate the quality and appeal of the product.

# Ad summary This image ad for Mercado Libre promotes their food delivery service, offering discounts on sushi orders from Sushi Pop. The ad features a bright yellow background with bold text highlighting the discounts, and a close-up shot of a plate of sushi rolls. # Brand positioning Mercado Libre is presented as a convenient online marketplace that now offers food delivery services. The brand aims to occupy a space in the consumer's mind as a one-stop shop for various needs, including food. The brand aligns with a lifestyle of ease and accessibility, promoting the value of convenience. By offering discounts and deals, Mercado Libre positions itself as a budget-friendly option, pushing against the perception that online marketplaces are always more expensive. # Product The product being advertised is Mercado Libre's food delivery service, specifically for sushi from Sushi Pop. The ad highlights a discount of $4000 off the next order, as well as 40% off Sushi Pop. The product is for customers looking for a convenient way to order food online, particularly sushi. The ad addresses the purchase barrier of cost by offering significant discounts, making it more appealing to try the service. The ad shows a plate of sushi rolls, suggesting a variety of options available through the service. # Visual style The ad has a clean and simple visual style with a focus on bright colors and clear messaging. The production quality appears to be highly polished, with professional product photography and graphic design. The ad uses a flatlay style for the sushi image and bold typography to highlight the key message. The overall style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: AHORA PODÉS PEDIR COMIDA # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of food delivery by offering significant discounts: "$4000 OFF en tu próximo pedido". # Value propositions - Save money on your next food order - Get a great deal on sushi from Sushi Pop # Benefits - Discounted prices - $4000 OFF - 40% OFF # Features - Food delivery service - Sushi from Sushi Pop # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting its new food delivery service and highlighting the available discounts. # Storyline - The ad starts by announcing that customers can now order food through Mercado Libre, immediately grabbing attention and introducing the new service. The brand is telling the audience about this new offering, aiming to expand its services and attract more users. - Next, the ad highlights the discounts available, specifically "$4000 OFF" and "40% OFF" at Sushi Pop. The brand is emphasizing the cost savings, making the offer more attractive and incentivizing customers to try the service. - Finally, the ad showcases a visually appealing plate of sushi, reinforcing the idea of ordering food and creating a desire for the product. The brand is using the image to create a positive association with the service and the type of food available.

# Ad summary This image ad promotes Mercado Libre's food delivery service, highlighting a discount on sushi orders from Alaska 15 Limited and Sushi Pop. # Brand positioning Mercado Libre is presented as a convenient online marketplace that now offers food delivery services. The brand aims to occupy a space in the consumer's mind as a one-stop shop for various needs, including food. By offering discounts and partnering with local restaurants like Alaska 15 Limited and Sushi Pop, Mercado Libre positions itself as a user-friendly platform that provides value and convenience. The brand's tone is promotional and customer-centric, focusing on the ease of ordering food through their platform. This approach aligns with the trend of online marketplaces expanding into food delivery, ignoring the norm of specializing in a single category. # Product The ad promotes Mercado Libre's food delivery service, specifically highlighting sushi from Alaska 15 Limited and Sushi Pop. The product is for anyone looking to order food online conveniently. The ad features a $4000 discount on the next order and a 40% off offer, addressing the purchase barrier of cost. The ad showcases a plate of sushi rolls, visually emphasizing the appeal of the food being offered. The ad tells the viewer that they can now order food through Mercado Libre and save money on their purchase. # Visual style The ad has a bright and promotional visual style. The use of a vibrant yellow background and clear, bold text creates a sense of urgency and excitement. The image of the sushi rolls is well-lit and appetizing, further enhancing the appeal of the food delivery service. The overall design is clean and simple, making it easy to scan and understand the key message. # Hooks Headline: AHORA PODÉS PEDIR COMIDA # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the cost of ordering food online by offering a significant discount on the next order: "$4000 OFF EN TU PRÓXIMO PEDIDO". # Value propositions - Order food online and save $4000 on your next purchase - Get 40% off your sushi order # Benefits - Convenient online food ordering - Save money on your next order # Features - Food delivery service - $4000 OFF on the next order - 40%OFF # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the top section of the image, announcing the new food delivery service and highlighting the discounts available. This is evident through the use of the brand's logo and promotional messaging. # Storyline - The ad starts by announcing that customers can now order food through Mercado Libre, immediately grabbing attention and introducing the new service. This is told from the brand's perspective, informing the audience of the platform's expansion into food delivery. - Next, the ad highlights a $4000 discount on the next order and a 40% off offer, incentivizing customers to try the new service. This is presented from the brand's perspective, showcasing the value proposition of ordering food through Mercado Libre. - The ad features a plate of sushi rolls from Alaska 15 Limited and Sushi Pop, visually showcasing the type of food available through the platform. This is shown from an external perspective, highlighting the quality and variety of food options. - Finally, the ad includes a disclaimer stating that the $4000 discount is applicable for purchases over $10,000, providing additional information about the offer. This is presented from the brand's perspective, clarifying the terms and conditions of the promotion.

# Ad summary This image ad promotes McDonald's food delivery through Mercado Libre, highlighting a discount offer. # Brand positioning Mercado Libre is presented as a convenient platform for ordering food, specifically highlighting its partnership with McDonald's. The brand aims to occupy the space of an all-in-one e-commerce and delivery service, emphasizing ease and accessibility for customers. By offering discounts and promotions, Mercado Libre positions itself as a value-driven option, encouraging users to order food through their platform. The brand aligns with a lifestyle of convenience and instant gratification, catering to users who seek quick and easy solutions for their needs. # Product The ad features a McDonald's meal consisting of a Big Mac, french fries, and a Coca-Cola Zero. The Big Mac is a double-layered burger with beef patties, lettuce, cheese, and special sauce, served in a sesame seed bun. The french fries are presented in a red McDonald's carton with the golden arches logo. The Coca-Cola Zero is shown in a clear glass with ice, indicating a refreshing, zero-sugar beverage option. The ad promotes the convenience of ordering McDonald's through Mercado Libre, highlighting a discount of $4000 off the next order and an additional 30% off. This offer addresses the purchase barrier of cost, making it more appealing for customers to try or continue using the service. # Visual style The ad features a bright and promotional visual style with a focus on clear messaging and enticing imagery. The production quality is highly polished, with professionally shot images of the food items. The layout is simple and direct, using a yellow background to draw attention. The typography is bold and legible, ensuring the key information is easily scannable. The overall style is designed to be eye-catching and persuasive, typical of food delivery promotions. # Hooks Headline: AHORA PODÉS PEDIR COMIDA # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of high food delivery costs by offering significant discounts, as highlighted by the text "$4000 OFF EN TU PRÓXIMO PEDIDO" and "30%OFF" at McDonald's. # Value propositions - Save $4000 on your next order - Get 30% off at McDonald's - Order food easily through Mercado Libre # Benefits - Save money on your next food order - Enjoy McDonald's at a discounted price - Convenient food delivery through Mercado Libre # Features - Discount of $4000 OFF on the next order - Additional 30% OFF at McDonald's # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting Mercado Libre's food delivery service and highlighting the partnership with McDonald's. # Storyline - The ad starts by announcing that users can now order food through Mercado Libre, immediately conveying the platform's expansion into food delivery. This message is from the brand's perspective, aiming to inform and excite potential customers about the new service. - Next, the ad highlights a discount offer of $4000 off the next order, reinforcing the value proposition of using Mercado Libre for food delivery. This is presented from the brand's perspective, incentivizing users to make a purchase by showcasing potential savings. - The ad then features a McDonald's logo with a 30% off offer, specifying a particular restaurant available on the platform and increasing the appeal of the promotion. This is from the brand's perspective, highlighting a specific partnership and further incentivizing users to order. - Finally, the ad showcases the McDonald's meal, including a Big Mac, french fries, and Coca-Cola Zero, visually enticing the audience and reinforcing the availability of McDonald's on the platform. This is from the brand's perspective, aiming to create desire and prompt users to order through Mercado Libre.

# Ad summary This ad promotes Mercado Libre's food delivery service, highlighting a Burger King combo offer. The ad uses a bright, attention-grabbing visual style with clear pricing and a call to action to encourage first-time purchases. # Brand positioning Mercado Libre is presented as a versatile e-commerce platform that now includes food delivery services. The brand aims to occupy a space in the consumer's mind as a convenient, all-in-one solution for various needs, including ordering food. The brand aligns with a lifestyle of ease and accessibility, pushing against the need to use multiple apps for different services. The brand positioning is functional, emphasizing simplicity and convenience. # Product The ad features Mercado Libre's food delivery service, highlighting a specific offer: the Burger King Combo Stacker Doble XL Muzarella. This combo includes a double-patty burger with mozzarella cheese, bacon, fries, and a Pepsi beverage. The ad emphasizes a special price for first-time purchases, addressing the purchase barrier of cost. The ad tells the viewer that this product is worth trying because of the significant discount available for new users. # Visual style The ad has a bright and clean aesthetic with a focus on clear, direct messaging. The editing style is simple with static shots and smooth transitions. The production quality is polished, resembling a commercial. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:01–00:02: Ahora podés pedir comida Text overlay: 00:01–00:02: Ahora podés pedir comida Visual: 00:01–00:02: The text "Ahora podés pedir comida" appears in blue below the Mercado Libre logo on the yellow background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high costs associated with food delivery by offering a significant discount for first-time users: "$24.700" crossed out and replaced with "$10.290 PRECIO PRIMERA COMPRA". # Value propositions - Order food easily through Mercado Libre - Get a special discount on your first Burger King combo # Benefits - Convenience of ordering food through Mercado Libre - Discounted price for first-time purchases # Features - Food delivery service - Burger King Combo Stacker Doble XL Muzarella # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, using scripted lines and product claims. # Storyline - 00:00–00:01 The Mercado Libre logo appears on a yellow background. - 00:01–00:02 Text appears stating that you can now order food. - 00:02–00:06 The Burger King Combo Stacker Doble XL Muzarella is displayed with its original price and discounted price for the first purchase. - 00:06–00:09 The Mercado Libre logo reappears on a yellow background.

# Ad summary This image ad promotes Mercado Libre's Meli+ subscription service, highlighting the ability to purchase items in interest-free installments. The ad features a yellow background with product images and text emphasizing the financial benefits of the subscription. # Brand positioning Mercado Libre is presented as a convenient and accessible e-commerce platform that offers financial flexibility through its Meli+ subscription service. The brand aims to occupy a space in the consumer's mind as a go-to online marketplace that not only provides a wide range of products but also makes them more affordable through interest-free installment plans. The brand aligns with values of convenience, affordability, and financial accessibility, pushing against the norm of immediate full payment for online purchases. The brand positioning is both functional, offering a practical payment solution, and emotional, providing a sense of financial ease and control to the customer. # Product The ad promotes the Meli+ subscription service from Mercado Libre, which allows customers to purchase products in interest-free installments. The service is for individuals who want to buy items from Mercado Libre but prefer to spread the cost over time without incurring interest charges. The ad highlights that by subscribing to Meli+, customers can activate the option to buy items in installments without interest. The USPs include the ability to purchase items without interest and the flexibility to cancel the subscription at any time. The ad addresses the purchase barrier of high upfront costs by offering a more manageable payment plan. The products shown, such as headphones and sneakers, represent the types of items that can be purchased with this payment option, emphasizing the value of trying or buying the Meli+ subscription. # Visual style The ad features a clean and minimalist visual style with a bright, attention-grabbing color palette. The production quality appears to be highly polished, with professionally shot product images and clear typography. The layout is simple and straightforward, focusing on the key message and offer. The image treatment includes background removal and consistent lighting, creating a cohesive and visually appealing presentation. The typography is large and bold, ensuring scannability and stop power in the feed. # Hooks Headline: ACTÍVALO OTRA VEZ Y COMPRA SIN INTERESES CUANDO QUIERAS. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high upfront costs when purchasing items, as signaled by the offer of interest-free installments. "ACTÍVALO OTRA VEZ Y COMPRA SIN INTERESES CUANDO QUIERAS." # Value propositions - Buy items in installments without interest with Meli+ subscription - Financial flexibility to purchase items over time # Benefits - Buy items without interest - Cancel subscription anytime # Features - Interest-free installments - Subscription-based service # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting the Meli+ subscription service and its benefits. # Storyline - The ad starts by showcasing various products (headphones and sneakers) available on Mercado Libre, implying the wide selection available to subscribers. This is from the brand's perspective, aiming to highlight the variety of items that can be purchased with the Meli+ subscription. - Next, the ad emphasizes the key benefit of the Meli+ subscription: the ability to buy items in interest-free installments. This is communicated from the brand's perspective, focusing on the financial advantage of the subscription. - The ad concludes by presenting the monthly subscription cost and a disclaimer about the terms and conditions, providing essential information for potential subscribers. This is from the brand's perspective, ensuring transparency and setting expectations for the service.

# Ad summary This ad promotes the Mercado Libre Meli+ subscription service, highlighting the benefit of free shipping for a monthly fee of $3.490. # Brand positioning Mercado Libre is presented as a reliable e-commerce platform that offers a subscription service called Meli+ to enhance the shopping experience. The brand aims to occupy a space in the consumer's mind as a provider of convenient and cost-effective shipping solutions. By offering free shipping through Meli+, Mercado Libre promotes a value-driven approach, making online shopping more accessible and affordable for its customers. The brand aligns with values of convenience and savings, positioning itself as a customer-centric platform that prioritizes ease of use and affordability. # Product The advertised product is the Meli+ subscription service offered by Mercado Libre. This service provides free shipping on purchases made through the platform for a monthly fee of $3.490. The service is for customers who frequently shop on Mercado Libre and want to save on shipping costs. The ad addresses the purchase barrier of shipping fees by offering a subscription that eliminates these costs, making it more appealing for regular users to subscribe and enjoy unlimited free shipping. # Visual style The ad has a clean and simple visual style with a bright yellow background. The focus is on the product (the Mercado Libre package) and the text promoting the Meli+ subscription. The production quality appears to be studio-shot with a focus on clarity and directness. # Hooks Headline: VUELVE A MELI+ Y ACTIVA DE NUEVO TUS ENVÍOS GRATIS. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of shipping costs associated with online purchases on Mercado Libre. The ad copy 'VUELVE A MELI+ Y ACTIVA DE NUEVO TUS ENVÍOS GRATIS' directly implies that the viewer previously had free shipping and is now being encouraged to reactivate it. # Value propositions - Get free shipping by resubscribing to Meli+ for $3.490/month # Benefits - Free shipping # Features - Free shipping with Meli+ subscription # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting the Meli+ subscription service and its benefits. # Storyline - The ad starts by showcasing a Mercado Libre package, immediately establishing the context of online shopping and delivery. This is from the brand's perspective, setting the stage for the offer being presented. - Next, the ad highlights the core message: 'VUELVE A MELI+ Y ACTIVA DE NUEVO TUS ENVÍOS GRATIS' (Return to Meli+ and activate your free shipping again). This is from the brand's perspective, directly addressing the viewer and encouraging them to resubscribe to the Meli+ service to enjoy free shipping benefits. - Finally, the ad presents the monthly subscription cost of '$3.490/MES', along with a disclaimer stating 'Al suscribirte, aceptás los términos y condiciones de Meli+. Podés cancelar cuando quieras' (By subscribing, you accept the terms and conditions of Meli+. You can cancel whenever you want). This is from the brand's perspective, providing the key details of the offer and reassuring the viewer about the flexibility of the subscription.

# Ad summary This ad promotes Mercado Libre's food delivery service, highlighting a special offer on the 'Combo Homo Argentum'. It uses a bright, attention-grabbing visual style with dynamic text and sound effects to showcase the convenience and affordability of ordering food through the app. # Brand positioning Mercado Libre is presented as a versatile e-commerce platform that now includes food delivery, expanding its services to meet everyday consumer needs. The brand aims to occupy a space of convenience and accessibility, offering a wide range of products and services in one place. The brand aligns with a modern, tech-savvy lifestyle, providing solutions for busy individuals. It pushes against the traditional boundaries of e-commerce by integrating food delivery, positioning itself as a comprehensive online marketplace. The brand positioning is both functional (convenience, affordability) and emotional (satisfying cravings, ease of use). # Product The featured product is the 'Combo Homo Argentum,' a meal available for purchase through Mercado Libre's food delivery service. The combo includes a burger topped with fries, a side of fries in a Mercado Libre branded container, and a bottle of Coca-Cola. The ad highlights a special first-time purchase price of $7,350, marked down from $20,500. The product is for anyone looking for a quick and affordable meal option delivered to their doorstep. The ad addresses the purchase barrier of price by showcasing a significant discount for first-time buyers, making it an attractive offer. # Visual style The ad has a bright and clean aesthetic with a focus on clear, direct messaging. The editing style is simple with static shots and straightforward transitions. The production quality is polished, resembling a typical commercial ad. The pacing is consistent, with a focus on quickly conveying information. The visuals and text are synced to the music beats, creating a dynamic and engaging experience. # Hooks Spoken: 00:01–00:02: Ahora podés pedir comida Text overlay: 00:01–00:02: Ahora podés pedir comida Visual: 00:00–00:01: A bright yellow background with the Mercado Libre logo at the top. The logo features a handshake inside a blue circle, with the brand name 'mercado libre' in blue sans-serif font to the right. / 00:01–00:02: The text 'Ahora podés pedir comida' appears in blue sans-serif font below the Mercado Libre logo on the yellow background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding a quick and affordable meal option. It implies that users may be looking for a convenient way to order food without spending too much money. # Value propositions - First-time purchase discount: Significant price reduction for new users # Benefits - Convenient food ordering through Mercado Libre - Affordable meal option # Features - Food delivery service - Combo Homo Argentum (burger, fries, Coca-Cola) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Mercado Libre, promoting its services and offers. # Storyline - 00:00–00:01 The Mercado Libre logo appears on a yellow background. - 00:01–00:02 Text appears stating 'Ahora podés pedir comida' (Now you can order food), introducing the new service. - 00:02–00:07 An image of the 'Combo Homo Argentum' appears, along with the original price, discounted price, and the text 'Precio primera compra' (First purchase price). - 00:07–00:09 The Mercado Libre logo reappears on a yellow background.