How eBay Advertises on Meta

# Ad summary An eBay ad features a man dressed in medieval fantasy clothing holding cards in his hand. The man says he has searched far and wide and finally found his cards on eBay. # Brand positioning eBay is presented as an online marketplace where one can find a wide range of items, including rare and collectible items. The ad humorously positions eBay as the solution to lengthy and challenging searches for treasures, contrasting traditional exploration with the ease of finding items online. The brand aligns with a value of convenience, accessibility, and discovery, appealing to consumers who are collectors, hobbyists, or anyone looking for specific items. # Product The product featured in the ad is the eBay online marketplace. The ad doesn't focus on any specific product category but rather highlights the platform's ability to provide access to items that may be difficult to find through traditional means. The ad presents eBay as a place to find rare items. # Visual style The ad's aesthetic is theatrical, using dark lighting, rich colors, and a dramatic presentation to create a comedic effect. The editing style is straightforward with static shots and clear transitions. The production quality appears polished and professional, supporting the intended tone of humor and fantasy. # Hooks Spoken: 00:00–00:04 For years I searched, high and low, every distant land. Visual: 00:00–00:04 The camera is positioned looking up at a man wearing medieval fantasy clothing, including a green felt vest, brown robe, and cape, along with rings on his fingers. He has long dark hair, a mustache, and glasses. He is holding cards in his left hand and a golden staff in his right hand. The background includes lights and patterned walls. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of searching for a long time to find the right item. "For years I searched, high and low, every distant land." # Value propositions - eBay offers a convenient solution to finding items that may be difficult to find through traditional means. # Benefits - Easy to find items - Solves the problem of a long search # Features - Wide range of items - Online marketplace # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is clearly heard with the speaker talking about the product. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a man in medieval fantasy clothing, holding cards. He talks about how long he has searched. - 00:04–00:05 00:04–00:05 The man says he found the items on eBay and the logo appears.

# Ad summary A woman shows how to sell unwanted items on eBay. # Brand positioning eBay is presented as the easiest place to resell items. The brand is positioned as a platform that allows users to find what they love and sell what they don't. The ad promotes a lifestyle of decluttering and making money from unwanted items. # Product eBay is an online marketplace where users can buy and sell a wide variety of items. The ad highlights eBay as a platform for reselling unwanted items, emphasizing its ease of use. The ad addresses the purchase barrier of having too much stuff by showing how eBay can help users declutter and make money. # Visual style The ad has a UGC feel with a bright and airy aesthetic. The editing is simple with static shots and smooth transitions. The production quality is polished, giving it a professional yet relatable tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 My closet is completely out of space. Text overlay: 00:00–00:02 ebay / 00:00–00:02 My closet is completely out of space. Visual: 00:00–00:02 The shot is a medium close-up of a woman in her late 20s with fair skin and blonde hair, wearing a patterned dress. She is standing in front of a closet with clothes hanging inside. Above the closet are several small purses hanging on the wall. The camera is stationary and at eye level. The lighting is bright and natural. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is having a closet that is completely out of space. "My closet is completely out of space." # Value propositions - eBay is the easiest place to resell items. # Benefits - Find what you love - Sell what you don't # Features - Online marketplace - Easy to resell # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The creator states that her closet is completely out of space, setting up the problem she will solve. - 00:02–00:04 00:02–00:04 The creator states that she is going to do a quick keep or list on eBay, introducing the solution. - 00:04–00:06 00:04–00:06 The creator holds up a pink purse and states that because it has been out for a while, it is going to be a list, showing how she decides what to sell. - 00:06–00:10 00:06–00:10 The creator shows the eBay listing process on her phone, demonstrating how easy it is to list items on eBay. - 00:10–00:16 00:10–00:16 The creator holds up a variety of purses and states that you can find what you love and sell what you don't on eBay, and asks if we can all stay bag girls forever, reinforcing the brand message.

# Ad summary This ad promotes eBay as the easiest and best way to sell your pre-loved clothes. The ad features a man who shares tips on how to list your items on eBay, including naming the listing, grabbing measurements, and capturing clear photos. # Brand positioning eBay is presented as a user-friendly platform for selling pre-owned clothing. The brand aims to occupy the space of a convenient and accessible marketplace for individuals looking to refresh their wardrobe and monetize their unwanted items. The ad promotes the values of simplicity and ease of use, positioning eBay as a solution that simplifies the process of selling clothes online. The brand pushes against the norms of traditional retail by offering a platform for secondhand goods, aligning with a lifestyle that values sustainability and affordability. The brand positioning is functional, emphasizing the performance and simplicity of the platform. # Product The ad promotes eBay as a platform for selling pre-loved clothes. It highlights the ease and convenience of listing items on eBay, emphasizing the importance of clear and concise listing names, accurate measurements, and high-quality photos. The product is for anyone looking to refresh their wardrobe and monetize their unwanted clothing items. The ad addresses the purchase barrier of complexity by presenting eBay as a simple and straightforward solution for selling clothes online. The ad tells the viewer that eBay is worth trying because it provides a user-friendly platform for turning unwanted clothes into cash. # Visual style The ad has a clean and polished aesthetic, with bright lighting and clear shots of the products. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a professional feel. The pacing is consistent, with a moderate number of cuts per minute. The audio and visual elements are well-synced, with the cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 Wardrobe refresh? Listing your stuff on eBay is the easiest way. Text overlay: 00:00–00:14 HOW TO SELL YOUR PRE-LOVED CLOTHES ON EBAY / 00:00–00:02 A WARDROBE REFRESH? / 00:01–00:02 LISTING YOUR STUFF / 00:02–00:03 IS THE EASIEST Visual: 00:00–00:02 The shot features a flat lay of various clothing items, including a blue eBay-branded puffer jacket, a red hoodie, jeans, brown boots, a gray blazer, and gray cargo pants. In the foreground, a man with short brown hair, light skin, and wearing a gray sweater speaks directly to the camera. The background is a neutral gray surface. The camera is stationary and positioned directly in front of the subjects. / 00:02–00:03 The shot features a pair of black dress pants on a beige background. In the foreground, the same man from the previous shot speaks directly to the camera. The camera is stationary and positioned directly in front of the subjects. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of having a cluttered wardrobe and not knowing how to easily sell unwanted clothing items. "Wardrobe refresh?" # Value propositions - eBay is the easiest way to sell your pre-loved clothes. - Use these tips and you'll be well on your way towards your next killer eBay find. # Benefits - Wardrobe refresh - Monetize unwanted clothing items - Simple and straightforward solution for selling clothes online # Features - Easy listing process - Clear and concise listing names - Accurate measurements - Clear and crisp photos # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, with a man providing tips on how to use eBay to sell clothes. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a display of various clothing items, including a jacket, hoodie, jeans, boots, a blazer, and cargo pants. A man appears in the foreground, introducing the topic of selling pre-loved clothes on eBay. The message conveys the idea of a wardrobe refresh and suggests that listing items on eBay is the easiest way to do it. The perspective is from the brand, presenting eBay as a solution for selling clothes. The tone is informative and inviting. - 00:02–00:03 00:02–00:03 The man is shown next to a photo of black pants. He states that listing your stuff on eBay is the easiest way to do it. The perspective is from the brand, presenting eBay as a solution for selling clothes. The tone is informative and inviting. - 00:03–00:06 00:03–00:06 The man is shown next to a photo of a gray fleece jacket. He states that the best way to do it is to first name the listing, which should be clear and concise. The perspective is from the brand, presenting eBay as a solution for selling clothes. The tone is informative and inviting. - 00:06–00:09 00:06–00:09 The man is shown next to a close up photo of the EBTEK tag on the gray fleece jacket. He states that the most important part is grabbing measurements of the item. The perspective is from the brand, presenting eBay as a solution for selling clothes. The tone is informative and inviting. - 00:09–00:11 00:09–00:11 The man is shown next to a photo of burgundy dress shoes. He states that you should capture clear, crisp photos too. The perspective is from the brand, presenting eBay as a solution for selling clothes. The tone is informative and inviting. - 00:11–00:14 00:11–00:14 The man is shown next to a photo of a denim jacket, jeans, and a puffer jacket. He states that if you use these tips, you'll be well on your way towards your next killer eBay find. The perspective is from the brand, presenting eBay as a solution for selling clothes. The tone is informative and inviting.

# Ad summary A woman shows off her designer clothing items and encourages viewers to sell their own clothing on eBay. # Brand positioning eBay is presented as a platform where users can buy and sell clothing. The brand is positioned as a place where you can find designer clothing items. The ad promotes the idea of selling clothes on eBay to make space for new additions to your wardrobe. # Product eBay is an online marketplace where people can buy and sell a wide variety of items, including designer clothing. The ad highlights the platform's large user base, with millions of buyers across the world, making it an ideal place to sell clothing. The ad also showcases the ease of listing items on eBay, encouraging viewers to join in selling on the platform. # Visual style The ad has a UGC feel. The editing style is quick cuts. The production quality is polished. The pacing is consistent. # Hooks Spoken: Female 1: making space for more pieces Text overlay: 00:00–00:01 Visual: 00:00–00:01 The woman is standing in her closet, which is full of clothes. She is wearing a white shirt and blue jeans. The eBay logo is in the top left corner. # Funnel stage Consideration # Pain points The pain point is having a closet full of clothes and not enough space for new additions. The woman says she is "making space for more pieces." # Value propositions - eBay has millions of buyers across the world, making it an ideal place to sell clothing. - Selling clothes on eBay to make space for new additions to your wardrobe. # Benefits - eBay has millions of buyers across the world - Make space for new additions # Features - eBay curated collection # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is selling her clothing on eBay. # Storyline - 00:00–00:01 The woman is making space for more pieces. - 00:01–00:04 She shows off a vintage Alexander McQueen, Gucci under Frida Giannini, and vintage Versace 1992 Tang suit dream suit. - 00:04–00:09 She is going to list these on her eBay curated collection because eBay has millions of buyers across the world. - 00:09–00:12 She is doing this in the hope that it might make space for new additions. - 00:12–00:14 She asks if the viewer might want to join her in selling on eBay.

# Ad summary This ad promotes selling vintage clothing on eBay. The ad features a man who enjoys shopping for vintage clothing on eBay and decides to try selling some of his own pieces. He shows how easy it is to set up listings and receives his first offer quickly. # Brand positioning eBay is presented as a user-friendly platform for buying and selling vintage clothing. The brand is positioned as a place where enthusiasts can find unique items and also easily sell their own pieces to make room for new finds. The ad emphasizes the ease of setting up listings and receiving offers, suggesting that eBay is accessible and efficient for both buyers and sellers. The brand aligns with a lifestyle of thrifting, sustainability, and finding value in unique, vintage items. The brand positioning is functional, focusing on the simplicity and efficiency of the platform. # Product The ad promotes eBay as a platform for selling vintage clothing. It highlights the ease of setting up listings and receiving offers. The product is for individuals who have vintage clothing they want to sell and those who enjoy shopping for unique, vintage items. The ad addresses the purchase barrier of complexity by showing how easy it is to list and sell items on eBay. The ad conveys that eBay is a worthwhile platform for both buying and selling vintage clothing, emphasizing its user-friendliness and efficiency. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is low-fi, which supports the intended tone of authenticity and accessibility. The pacing is consistent with static shots and smooth transitions. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 You know I love shopping on eBay for vintage clothing, so I thought, why not try selling? Text overlay: 00:00–00:04 You know I love shopping on eBay for vintage clothing, so I thought, why not try selling? Visual: 00:00–00:04: A man with a mustache, wearing a brown plaid shirt over a white t-shirt and green pants, stands in a room with white walls and wooden floors. He holds a white mug and looks directly at the camera. Behind him is a doorway leading to another room, and a pile of clothes is on the floor. The eBay logo is in the top left corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is having too many clothes and needing to declutter. "Some pieces need to move along. So they can make room for other future grails." # Value propositions - eBay makes it easy to sell vintage clothing, allowing you to clear out old items and make room for new ones. # Benefits - Make room for new items by selling old ones - Easy to receive offers # Features - Easy to set up listings - Platform for buying and selling vintage clothing # Call to action None used. # Social proof - "I got my first offer. Which shows how easy it is." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who uses eBay to buy and sell vintage clothing. # Storyline - 00:00–00:04 The man introduces himself and mentions that he loves shopping for vintage clothing on eBay and decided to try selling some of his own pieces. - 00:04–00:08 He shows a large stack of clothes that he wants to sell to make room for new items. - 00:08–00:12 He shows his eBay selling page on his phone, highlighting how easy it is to set up listings. - 00:12–00:15 He expresses his excitement about receiving his first offer, emphasizing how easy it is to sell on eBay.

# Ad summary This is a black and white image of the Indian Agency House in Portage, Wisconsin. The image shows a bench, rocking chair, and fireplace. # Brand positioning There is no brand explicitly featured in this ad. The focus is on the location itself, the Indian Agency House in Portage, Wisconsin. The ad aims to evoke a sense of historical significance and place, inviting viewers to connect with a specific location and its past. The brand positioning is purely informational, aiming to document and share a piece of history rather than promote a product or service. # Product There are no products explicitly featured in this ad. The focus is on the Indian Agency House in Portage, Wisconsin. The image captures a scene inside the house, featuring a wooden bench, a rocking chair, a fireplace, and various household items. The ad serves as a visual record of the house's interior, highlighting its historical setting and design. The image aims to provide a glimpse into the past, showcasing the architecture and furnishings of the Indian Agency House. # Visual style The ad features a vintage, black and white photograph with a grainy texture. The production quality is reminiscent of historical documentation, aiming to capture a moment in time. The visual motif is a simple interior scene, focusing on the architecture and furnishings of the Indian Agency House. The image treatment includes desaturation and a slight blurring effect, enhancing the aged appearance. The style contrasts with modern, high-definition visuals, creating a sense of nostalgia and historical authenticity. The typography is minimal, with a handwritten caption adding to the vintage feel. This style may impact scannability by requiring closer attention to the details within the image. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A glimpse into the past - Visual record of the Indian Agency House - Historical documentation # Benefits - Historical setting - Architectural details - Interior design # Features - Wooden bench - Rocking chair - Fireplace - Wicker basket # Call to action None used. # Social proof - None used. # Point of view - External source: The perspective is that of an observer capturing a historical scene, aiming to document and share the interior of the Indian Agency House. # Storyline - The image presents a view of the interior of the Indian Agency House in Portage, Wisconsin. The intention is to document and share a historical scene. The audience experiences the scene from an external, observational perspective, as if viewing a photograph from the past.

# Ad summary An enthusiastic creator shares her love for the eBay app, highlighting its treasure-hunting aspect and the ability to resell items. # Brand positioning eBay is presented as a global marketplace for treasure hunting, where users can find unique items and resell pieces they no longer need. The brand aligns with values of sustainability and circular fashion, positioning itself as a platform for both buying and selling pre-owned goods. It promotes a lifestyle of resourcefulness and style, pushing against the norms of fast fashion and encouraging users to participate in a global community of buyers and sellers. The brand positioning is both functional, offering a platform for transactions, and emotional, appealing to the joy of discovery and the satisfaction of sustainable consumption. # Product The eBay app is a global marketplace that allows users to buy and sell a wide range of items, including clothing, jewelry, and accessories. It is designed for individuals who enjoy treasure hunting and finding unique pieces. The app features a user-friendly interface with categories and top brands, making it easy to navigate and discover new items. A key USP is the ability to both buy and resell items, promoting a circular economy. The app addresses the purchase barrier of sustainability by offering a platform for pre-owned goods, allowing users to shop consciously. It also caters to those who enjoy the thrill of finding rare and unique items in a global marketplace. # Visual style The ad has a UGC feel, with a casual and authentic presentation. The editing style is simple, with static shots and minimal transitions. The production quality is mid-range, suitable for social media. The pacing is moderate, with cuts timed to the speaker's rhythm. The overall aesthetic is bright and inviting, with natural lighting and a personal touch. # Hooks Spoken: 00:00–00:02 Where'd you get that shirt? Where'd you get that ring? [enthusiastically] eBay! Text overlay: 00:01–00:02 ebay Visual: 00:00–00:02 A woman with braided hair, wearing a white blouse and layered necklaces, stands in front of a wall decorated with plants and artwork. She holds a small microphone and speaks directly to the camera. A phone screen overlay shows the eBay app's home screen with categories like necklaces, rings, and top brands. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer is missing out on great finds and sustainable shopping options by not using the eBay app. "And I have been telling you that, but you have not downloaded the app." # Value propositions - Find unique items through treasure hunting in a global marketplace. - Resell items you outgrow, promoting sustainable consumption. # Benefits - Find unique items - Treasure hunting - Sustainable consumption - Resell items you outgrow # Features - Global marketplace - Ability to buy and resell items # Call to action Try it, download it. # Point of view - Customer 100% – The entire video is told from the perspective of a creator who is a user of the eBay app, sharing her personal experience and enthusiasm. # Storyline - 00:00–00:02 00:00–00:02 The creator asks where the viewer got their shirt and ring, then answers "eBay!" - 00:02–00:05 00:02–00:05 The creator says she has been telling the viewer to download the app, but they haven't. - 00:05–00:09 00:05–00:09 The creator says that when she wants something, she tracks it down in a global marketplace. - 00:09–00:13 00:09–00:13 The creator says that if she ever outgrows a piece, she resells it on the app. - 00:13–00:15 00:13–00:15 The creator says the app is perfect, and tells the viewer to try it and download it.

# Ad summary This ad promotes eBay as a destination for finding and selling luxury fashion items. It features a woman walking a Dalmatian dog, showcasing various designer items she's wearing, and a doorman who guesses the brand. The ad emphasizes authenticity and encourages users to 'Find what you love, sell what you don't' on eBay. # Brand positioning eBay is presented as a platform where you can find authentic luxury fashion items. The brand is positioned as a place to both buy and sell items, emphasizing the ability to find what you love and sell what you no longer need. The ad promotes a lifestyle of luxury and fashion, making high-end items accessible through eBay's platform. The brand pushes against the norm of only buying new luxury items, suggesting that pre-owned or vintage items are equally desirable and attainable. # Product The ad showcases eBay as a marketplace for buying and selling authentic luxury fashion items. It features various designer items, including a Prada bag, Fendi bag, and designer shoes, all available on eBay. The ad highlights the 'Authenticity Guaranteed' feature, addressing the purchase barrier of counterfeit goods. The products are presented as high-quality, desirable items that can be found on eBay, encouraging viewers to explore the platform for their fashion needs. The ad also implies that eBay is a place to sell unwanted luxury items, promoting a circular fashion economy. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high-end, creating a luxurious feel. The pacing is fast, with cuts timed to the music. The visuals are bright and colorful, showcasing the fashion items and the Dalmatian dog. # Hooks Spoken: Prada. 2001 runway. Text overlay: eBay Visual: 00:00–00:02: A woman with curly blonde hair, wearing a striped shirt, patterned pants, and heels, walks a Dalmatian dog on a leash in front of an apartment building. She carries a large teal bag. The eBay logo is superimposed on the left side of the screen. The building has a dark gray facade with the number 490 visible. # Funnel stage Awareness # Pain points The ad addresses the concern of authenticity when buying luxury items online, as signaled by the phrase 'Authenticity Guaranteed.' # Value propositions - eBay offers a platform to find authentic luxury fashion items. - eBay allows you to sell unwanted luxury items, promoting a circular fashion economy. # Benefits - Find what you love - Sell what you don't # Features - Authenticity Guaranteed # Call to action None used. # Social proof - None used. # Point of view - Customer 70% – The ad is primarily from the perspective of a fashion-conscious woman showcasing her outfits. - Brand 30% – The brand's voice is present through the tagline and logo, promoting eBay as a platform for buying and selling luxury items. # Storyline - 00:00–00:02 A woman walks a Dalmatian dog in front of an apartment building, showcasing a Prada bag. - 00:02–00:05 The woman walks out of the building wearing a red dress and carrying a Fendi bag. - 00:05–00:07 The woman walks out of the building wearing a fur coat and carrying a different bag. - 00:07–00:08 The doorman is shown wearing designer shoes. - 00:08–00:09 The doorman guesses that all the items are from eBay. - 00:09–00:11 The woman confirms that all the items are from eBay. - 00:11–00:14 The ad concludes with the tagline 'Find what you love. Sell what you don't.'

# Ad summary This ad features a series of women walking out of an apartment building with their dogs. They each state that their bags are from eBay and are guaranteed authentic. # Brand positioning eBay is presented as a reliable online marketplace for purchasing authentic designer goods. The ad emphasizes trust and verification, positioning eBay as a safe place to buy luxury items. The brand aligns with a lifestyle of access to high-end fashion and accessories, promoting the idea that consumers can confidently purchase authentic designer items through their platform. The brand pushes against the norm of uncertainty often associated with online marketplaces, assuring customers of the authenticity of their purchases. The brand positioning is both functional (guaranteed authenticity) and emotional (access to luxury and confidence in purchases). # Product The ad promotes eBay as a platform for buying and selling authentic designer goods. It highlights the guarantee of authenticity as a key feature, assuring customers that items purchased through eBay are verified. The ad implies that eBay is for fashion-conscious individuals who seek luxury items but want assurance of their authenticity. The ad addresses the purchase barrier of uncertainty about the genuineness of designer goods sold online, emphasizing eBay's authentication process. The ad showcases various designer handbags, implying that eBay offers a wide range of luxury items. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent with a few cuts per minute. # Hooks Spoken: 00:00–00:02: eBay, as always. Guaranteed authentic. Visual: 00:00–00:02: A woman with long red hair, wearing a denim jacket, tan pants, and blue shoes, walks out of an apartment building with a Dalmatian on a leash. She carries a blue handbag. A doorman in a green uniform stands by the door. The building is a dark blue color with the number 490 on the side. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and lack of trust when purchasing designer goods online. The quote "Guaranteed authentic" signals this frustration. # Value propositions - eBay provides a trustworthy platform for buying authentic designer goods, ensuring customers receive genuine products. # Benefits - Trustworthy platform for buying designer goods # Features - Guaranteed authentic # Call to action None used. # Social proof - "eBay, as always. Guaranteed authentic." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of satisfied customers who have purchased authentic designer bags from eBay. # Storyline - 00:00–00:02 A woman walks out of an apartment building with her dog. - 00:00–00:02 She states that her bag is from eBay and is guaranteed authentic. This is from the customer's perspective, highlighting the ease and reliability of purchasing from eBay. - 00:02–00:04 Another woman walks out with her dog and states that her bag is from eBay and is guaranteed authentic. This reinforces the message of eBay's authenticity guarantee from another customer's perspective. - 00:04–00:06 The eBay logo appears with the tagline "Things. People. Love." This reinforces the brand's message of authenticity and trustworthiness.

# Ad summary This ad for eBay features two young men on a subway train, each admiring the other's shoes. The ad highlights eBay's authenticity guarantee for limited drop items. # Brand positioning eBay is presented as a platform where you can find authentic, limited-edition items. The brand aims to occupy a space in the consumer's mind as a reliable source for rare and desirable goods, particularly appealing to those interested in streetwear and sneaker culture. The brand promotes a sense of trust and authenticity, pushing against the norm of uncertainty often associated with online marketplaces. The brand positioning is both functional (guaranteed authenticity) and emotional (finding what you love). # Product The ad features limited-edition sneakers available on eBay. The sneakers are presented as highly desirable and authentic items. The ad highlights eBay's "guaranteed authentic" feature, addressing the purchase barrier of counterfeit goods. The ad showcases the sneakers being worn in everyday situations, suggesting they are worth buying for their style and exclusivity. # Visual style The ad has a modern and urban aesthetic, with a focus on streetwear and sneaker culture. The editing style is smooth, with quick cuts between close-ups of the shoes and the people wearing them. The production quality is polished, giving the ad a professional and high-end feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: Male 1: Scorpius? Visual: 00:00–00:01: Split screen showing two different men sitting on a subway train. Top: A young man with curly hair wearing a blue jacket and yellow sneakers. Bottom: A young man with a mustache wearing a tan jacket and brown and green sneakers. The eBay logo is displayed in the upper left corner. / 00:01–00:02: Close-up of the young man with a mustache, looking down. / 00:02–00:03: Close-up of the yellow sneakers worn by the young man with curly hair. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the concern about the authenticity of limited-edition items purchased online. "They legit?" # Value propositions - eBay offers a platform to find authentic, limited-edition sneakers. # Benefits - Find what you love - Sell what you don't # Features - Guaranteed authentic # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of two young men admiring each other's shoes, creating a relatable and authentic feel. # Storyline - 00:00–00:02 Two young men are sitting on a subway train. - 00:02–00:03 One man notices the other's shoes and says, "Scorpius." - 00:03–00:05 The other man responds, "eBay, limited drop." - 00:05–00:06 The first man asks, "They legit?" - 00:06–00:08 The second man replies, "Guaranteed authentic." - 00:08–00:10 The first man says, "05 highs," and the second man finishes, "Also eBay." - 00:10–00:14 The ad concludes with the tagline, "Find what you love, sell what you don't. eBay. Things. People. Love."

# Ad summary This ad features two men on a subway discussing the authenticity of their shoes, which they both purchased on eBay. # Brand positioning eBay is presented as a reliable online marketplace for buying and selling a wide variety of items, including authentic sneakers. The ad highlights eBay's 'Guaranteed Authentic' service, which aims to build trust and confidence among buyers concerned about counterfeit products. The brand aligns with a lifestyle that values authenticity and access to unique or limited-edition items. eBay positions itself as a solution to the problem of counterfeit goods in the resale market, offering a functional benefit of guaranteed authenticity. # Product The ad features two pairs of sneakers purchased on eBay. The first pair is a brightly colored, low-top sneaker with a yellow and green upper, gray laces, and a white 'N' logo on the side. The second pair is a brown and green high-top sneaker with a furry texture on the side panels and a green Nike swoosh. The ad emphasizes that both pairs of shoes are 'Guaranteed Authentic' through eBay's authentication service, addressing the purchase barrier of counterfeit products. The ad tells the viewer that eBay is a reliable source for buying authentic sneakers. # Visual style The ad has a casual, urban aesthetic with a focus on close-up shots of the people and shoes. The editing style is simple with quick cuts between shots. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to the dialogue. The audio and visual elements are synced to create a cohesive and engaging experience. # Hooks Spoken: 00:01-00:02 Male 1: They legit? Text overlay: 00:02-00:03 eBay / 00:02-00:03 Guaranteed Authentic Visual: 00:00–00:01: Close-up shot of a man's feet walking on a dark gray subway platform. He is wearing brightly colored sneakers with yellow, green, and gray accents. The background is blurred, with hints of the subway environment. / 00:01–00:02: Close-up shot of a young Black man with a mustache, looking down and then up with a slight smile. He is wearing a dark jacket and a silver chain. The background is a blurred subway car interior. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern of buying counterfeit sneakers online. The man asks, 'They legit?' # Value propositions - eBay's 'Guaranteed Authentic' service ensures that you are buying authentic sneakers. # Benefits - Authenticity guarantee # Features - Guaranteed Authentic # Call to action None used. # Social proof - Male 2 (Customer): 'eBay. Guaranteed Authentic.' # Point of view - Customer 100% – The ad is told from the perspective of two customers discussing their eBay purchases. # Storyline - 00:00–00:01 A man's feet are shown walking on a subway platform, wearing brightly colored sneakers. - 00:01–00:02 00:01–00:02: A man looks at the sneakers and asks if they are legitimate, conveying curiosity and interest in the authenticity of the shoes. - 00:02–00:03 00:02–00:03: Another man is shown, and he confirms that the shoes are from eBay and are 'Guaranteed Authentic,' reassuring the viewer about the reliability of purchasing sneakers from eBay. - 00:03–00:04 00:03–00:04: A different pair of shoes is shown, and the first man says 'Also eBay,' reinforcing that eBay is a source for authentic sneakers. - 00:04–00:06 00:04–00:06: The eBay logo appears with the tagline 'Things. People. Love,' solidifying the brand's association with authentic and desirable items.

# Ad summary This ad showcases a pair of Vans shoes with a unique geometric pattern. The image focuses on the shoe's design and branding. # Brand positioning Vans is presented as a brand that offers stylish and unique footwear. The brand is known for its association with skateboarding and action sports, but this ad focuses on the aesthetic appeal of the shoes, suggesting a broader appeal to those who appreciate distinctive design. The presence of the Vans logo reinforces the brand's established identity and reputation for quality and style. # Product The product featured is a pair of Vans shoes. The shoes have a low-profile design with black canvas on the toe and heel, black laces, and a white rubber sole with a thin black stripe. The side panel of the shoe features a geometric pattern with light blue, green, and beige blocks. The Vans logo is visible on a small red tag on the side of the shoe. The shoes appear to be designed for casual wear, emphasizing style and comfort. # Visual style The ad has a clean and straightforward visual style, focusing on showcasing the product in a well-lit environment. The production quality appears to be high, with sharp focus and attention to detail. The visual motif is product-centric, with the shoes as the primary focus. The image treatment includes background blurring to emphasize the product. The typography integration is minimal, with the Vans logo being the only text present. The style is consistent with typical product showcase ads. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Stylish and unique design for casual wear # Benefits - Stylish - Comfortable - Unique design # Features - Low-profile design - Geometric pattern - Black canvas - White rubber sole # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product from the brand's perspective, highlighting its design and brand identity. # Storyline - The ad begins by showcasing a pair of Vans shoes, immediately drawing the viewer's attention to the product. The intention is to highlight the shoe's unique design and style, as seen from the brand's perspective. - The focus then shifts to the details of the shoe, such as the geometric pattern and the Vans logo. This is intended to emphasize the brand's identity and the shoe's aesthetic appeal, as seen from the brand's perspective. - The ad concludes with a clear view of the entire shoe, reinforcing its overall design and encouraging the viewer to consider purchasing it. This is intended to leave a lasting impression and drive potential sales, as seen from the brand's perspective.

# Ad summary This ad features a pair of Adidas shoes designed in collaboration with the popular cartoon Spongebob Squarepants. The shoes are pink with black stripes and peach accents, incorporating design elements that are meant to appeal to fans of the show. # Brand positioning The brand presented in the ad is Adidas. Adidas is presented as a brand that embraces collaboration and caters to a wide audience by tapping into pop culture. The shoes themselves are presented as fashionable and well-designed, leveraging brand recognition while incorporating playful design elements. Adidas aims to solidify its position as a versatile brand, capable of producing both athletic and fashion-forward items while maintaining its reputation for quality. # Product The product is a pair of Adidas sneakers, presented as a collaboration with Spongebob Squarepants. The sneakers feature a light pink suede upper, black Adidas stripes, and peach colored heel and tongue accents. The laces are light green with purple flower details. The midsole is cream, and the outsole is light blue. The shoes come with decorative shoe inserts including one with drawings and the other with an arrow pointing up with the words "INNITH STUPID." A tag designed to look like Patrick Star's driver's license is attached to the laces. The license includes the following text: "BIKINI BOTOM DRIVER LICENSE. A137 147 EXPIRES: 13-1443 PATRICK ST. 120 CONCH ST. BIKINI BOTTOM SEX: M HAIR: PINK EYES: BLK HT: 6-06 WT: 20z Patrick." # Visual style The ad has a clean, product-focused studio shot aesthetic. The sneakers are well-lit and clearly displayed. The visual motifs include cartoon references. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image highlights a new product design and reinforces brand partnerships. # Storyline - The ad features the Adidas sneaker along with Patrick Star's driver's license and stylized shoe inserts. This emphasizes the design partnership with Spongebob and positions the shoes as a novelty item for fans of the series, from the brand's perspective. - The inclusion of cartoon elements like Patrick Star's driver's license aims to evoke nostalgia and playfulness. This reinforces the collaboration's lighthearted tone and highlights the shoe's appeal to fans, from the brand's perspective.

# Ad summary This ad showcases a Fendi handbag with a unique design, highlighting its textured leather, glossy black accents, and chain-link straps. The image focuses on the bag's aesthetic appeal and distinctive features. # Brand positioning Fendi is presented as a luxury brand, emphasizing high-end fashion and unique design. The brand aims to occupy a space in the consumer's mind as a provider of distinctive, high-quality accessories. The values associated with Fendi include sophistication, exclusivity, and attention to detail. The brand likely pushes against norms of minimalist or understated design, opting instead for bold and recognizable aesthetics. The brand positioning is primarily emotional, appealing to consumers who seek to express their individuality and appreciation for luxury through their accessories. # Product The featured product is a Fendi handbag, characterized by its textured, orange-brown leather and glossy black accents. The bag has a structured, rectangular shape with distinctive design elements, including glossy black frames around the front pockets, each adorned with a silver Fendi logo. The bag features chain-link straps with leather and glossy black detailing. The bag's unique selling points include its recognizable brand, distinctive design, and high-quality materials. The ad focuses on the bag's aesthetic appeal, suggesting it is a statement piece for fashion-conscious individuals. The ad does not explicitly address purchase barriers but implies value through its luxury branding and unique design. # Visual style The ad features a highly polished, studio-shot image with a focus on clean presentation and product detail. The visual motif is a straightforward product showcase, emphasizing the bag's design and materials. The image treatment includes even lighting and color correction to enhance the bag's visual appeal. The typography is minimal, allowing the product to take center stage. The style contrasts with platform-native content, opting for a high-design approach that aims to capture attention through quality and detail. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The bag's unique design and high-end materials offer a statement piece for fashion-conscious individuals. # Benefits - Unique design - High-end aesthetic - Statement piece # Features - Textured leather - Glossy black accents - Silver Fendi logo - Chain-link straps # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the Fendi handbag from a direct, well-lit angle, emphasizing its design and luxury appeal, which aligns with the brand's perspective. # Storyline - The ad begins with a clear, well-lit shot of the Fendi handbag, immediately drawing the viewer's attention to its unique design and high-end aesthetic. The intention is to showcase the bag's visual appeal and establish its luxury status. The story is being told from the brand's perspective, highlighting the product's key features and design elements.

# Ad summary This ad showcases a T3/T4 Hybrid Turbocharger available on eBay. The ad features a person viewing the product on their phone, followed by a quick installation montage, and ends with a car driving under a bridge. # Brand positioning eBay is presented as a reliable online marketplace where you can find guaranteed-to-fit auto parts. The brand aims to occupy the space of a trusted source for car enthusiasts and everyday consumers alike. The ad promotes a functional brand positioning, emphasizing the ease and assurance of finding the right parts for your vehicle. eBay pushes against the norm of uncertainty in online auto part purchases by offering a 'Guaranteed Fit' and free returns, instilling confidence in the buyer. # Product The featured product is a T3/T4 Hybrid Turbocharger, available for purchase on eBay. The product is intended for car enthusiasts looking to enhance their vehicle's performance. The ad highlights the 'eBay Guaranteed Fit' feature, addressing the purchase barrier of uncertainty in fitment. The turbocharger is shown being installed in a car engine, suggesting a use case for vehicle modification and performance enhancement. The ad aims to convey that this product is worth trying or buying because it is guaranteed to fit, eliminating the risk of incompatibility. # Visual style The ad has a polished commercial aesthetic with quick cuts and smooth transitions. The production quality is high-end, supporting a tone of reliability and confidence. The pacing is consistent, with cuts timed to the music. The visuals are synced with the text overlays and product actions. # Hooks Visual: 00:00–00:01: A person holds a smartphone displaying the eBay app. The screen shows a listing for a 'T3/T4 Hybrid Turbocharger' with the 'eBay Guaranteed Fit' badge and 'Buy It Now' button. The background is blurred with red and brown tones. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty when purchasing auto parts online. Many consumers are hesitant to buy parts online due to the risk of them not fitting their vehicle. The ad signals this frustration by highlighting the 'eBay Guaranteed Fit' feature, assuring customers that the part will fit their car. # Value propositions - Guaranteed to fit: Eliminates the risk of incompatibility when purchasing auto parts online. - Free returns: Provides peace of mind and assurance in case the product does not meet expectations. # Benefits - Guaranteed to fit - Free returns # Features - eBay Guaranteed Fit - T3/T4 Hybrid Turbocharger # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:01 A person is shown looking at a T3/T4 Hybrid Turbocharger on the eBay app on their phone. - 00:01–00:03 The ad transitions to a close-up of the turbocharger being installed in a car engine. - 00:03–00:05 A silver car drives under a bridge, showcasing the turbocharger in action.

# Ad summary Pete Davidson partners with eBay to build out his dad van. # Brand positioning eBay is an online marketplace with thousands of cars and millions of parts all in one place, offering a vast selection to its users. # Product eBay offers a wide variety of cars and auto parts online, providing users with millions of options for any make and model. eBay guarantees fit with any product. # Visual style The ad is a mix of high and low production quality, featuring a mix of natural outdoor and indoor lighting. The pacing is quick and even. # Hooks Spoken: So, I found out I was going to be a dad. I was like, holy crap, I need a dad van. Text overlay: eBay (logo) / Built to spec / Pete Davidson Visual: 00:00–00:02 Pete Davidson is outside in front of a gray house and is wearing a purple jacket with teal accents. He is wearing sunglasses and light-colored pants and boots. There is an eBay logo at the center of the screen. / 00:02–00:03 Pete Davidson is sitting inside what appears to be a garage. He is wearing a black hat and black jacket. There is a logo at the top of the screen. # Funnel stage Top of funnel (Awareness) # Pain points Finding the right car or part can be difficult. # Value propositions - eBay guarantees fit with any product. # Benefits - All in one place # Features - Thousands of cars - Millions of parts # Call to action None used. # Point of view - Brand 50% – The eBay logo and tagline are displayed at the end of the ad. - Customer 50% – Pete Davidson discusses the dad van. # Storyline - 00:00–00:03 Pete Davidson shares that he is going to be a dad and needs a dad van. - 00:04–00:07 Pete shows his friend the van that he purchased. - 00:07–00:11 Pete mentions that he wanted a little more power, so he bought a Takeda intake on eBay. - 00:11–00:13 Pete's friend says that it was guaranteed to fit because it was purchased on eBay.

# Ad summary Aimee Kelly is in her closet and is deciding what to keep and what to pass on to her eBay store. She is wearing a pink striped pajama set and silver glitter boots. She holds up different items of clothing and accessories and decides whether to keep or pass them on to her eBay store. She makes space in her closet and then says let's go shopping on eBay. # Brand positioning eBay is presented as a platform for buying and selling clothing and accessories. The brand is positioned as a place to find unique and stylish items, as well as a place to sell unwanted items. The brand aligns with the values of sustainability and affordability. The brand pushes against the norm of buying new clothing and encourages consumers to buy and sell used clothing. The brand positioning is functional, as it provides a platform for buying and selling clothing and accessories. # Product eBay is an online marketplace where people can buy and sell a wide variety of items, including clothing and accessories. The ad shows a curated collection of clothing and accessories that are available for purchase on eBay. The ad is targeted towards people who are looking for unique and stylish items, as well as people who are looking to sell unwanted items. The ad highlights the fact that eBay is a place to find affordable clothing and accessories. The ad also addresses the purchase barrier of not knowing what to buy by showcasing a curated collection of items. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts. The production quality is high-end. The pacing is consistent. The audio and visual are synced. # Hooks Spoken: Female 1: Keep or pass, we've entered my dream closet. Text overlay: Keep or Pass (with eBay) / Keep or pass, we've entered my dream closet Visual: 00:00–00:01 The creator stands in front of her closet, holding a pink top and red skirt on a hanger. She is wearing a pink striped pajama set and silver glitter boots. The closet is full of colorful clothing and accessories. The camera is stationary and at eye level. / 00:01–00:02 The camera pans up to show the top shelf of the closet, which is full of colorful purses and accessories. The camera then pans down to show the clothing hanging in the closet. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is not knowing what to buy. # Value propositions - eBay is a place to find affordable clothing and accessories. - eBay is a place to find unique and stylish items. # Benefits - Find unique and stylish items - Sell unwanted items - Affordable clothing and accessories # Features - Curated collection of clothing and accessories - eBay storefront # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer of eBay. # Storyline - 00:00–00:01 The creator stands in front of her closet and asks the audience to play keep or pass with her. - 00:02–00:05 She says that any piece that she is passing on is going to be on her eBay storefront, so run. - 00:05–00:06 She holds up a pink top and red skirt and says she is going to have to pass on it. - 00:06–00:07 She holds up a pair of rainbow boots and says she is keeping them. - 00:07–00:10 She holds up a brown purse and says it deserves the life she has never been able to give it, and is passing it on. - 00:10–00:14 She says that now that she has made some space in her closet, let's go shopping on eBay.

# Ad summary This ad showcases a necklace with a flip flop pendant. The pendant is silver and encrusted with diamonds. # Brand positioning Brilliance Jewels Fine & Estate is presented as a brand specializing in fine jewelry. The brand's positioning is in the luxury market, offering high-end pieces. The brand aims to occupy a space in the consumer's mind as a provider of elegant and sophisticated jewelry, focusing on quality and craftsmanship. The brand aligns with values of timeless beauty and refined taste. It ignores category norms of fast fashion and mass-produced jewelry, instead focusing on unique and estate pieces. # Product The product is a necklace featuring a flip-flop pendant. The pendant is made of a silver-colored metal and is encrusted with small, clear stones, likely diamonds. The flip-flop design is detailed, with the stones lining the straps and edges of the sole. The necklace chain is a delicate, thin silver chain. The product is for individuals who appreciate fine jewelry and want to showcase a playful, beach-inspired style in a luxurious way. The ad highlights the unique design and the use of high-quality materials, making it a worthwhile purchase for those seeking a distinctive and elegant piece. # Visual style The ad features a clean, high-quality studio shot with a focus on showcasing the intricate details of the jewelry. The visual motif is a simple product showcase against a neutral background. The image treatment includes bright, even lighting to highlight the sparkle of the diamonds and the shine of the silver. The typography is integrated subtly, with the brand logo at the bottom. The style contrasts with platform norms by being highly polished and refined, aiming to capture attention through elegance and sophistication. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique flip-flop pendant design - High-quality materials for a lasting piece # Benefits - Elegant design - Luxurious materials # Features - Silver metal - Diamond encrusted # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showcasing its product, a necklace with a flip-flop pendant, to highlight its unique design and luxurious materials. # Storyline - The ad presents a close-up view of a necklace with a flip-flop pendant, aiming to capture the viewer's attention with its intricate design and luxurious materials. The brand is telling the story by showcasing the product's unique features and craftsmanship, emphasizing its appeal to those with refined taste.

# Ad summary This ad showcases a replacement headlight assembly from AM Autoparts, emphasizing customer satisfaction, free shipping, trusted quality, and guaranteed fit. # Brand positioning AM Autoparts positions itself as a reliable provider of aftermarket auto parts, focusing on customer satisfaction and quality assurance. The brand emphasizes trust and reliability by highlighting its large customer base and guaranteeing the fit of its products. This positions the brand as a dependable choice for consumers seeking replacement auto parts, prioritizing functional performance and customer peace of mind. # Product The product featured is a headlight assembly, designed as a direct replacement for a vehicle's original headlight. The assembly includes both the main headlight and the adjacent orange side marker light. The product is presented as a solution that offers a guaranteed fit, ensuring compatibility and ease of installation for the customer. The ad aims to address the purchase barrier of uncertainty about product fit and quality by highlighting the brand's commitment to trusted quality and customer satisfaction. # Visual style The ad features a clean, product-focused visual style with a white background to highlight the headlight assembly. The production quality is high, with clear lighting and sharp focus on the product. The overall aesthetic is functional and straightforward, designed to convey trust and reliability. # Hooks Headline: Over 3 Million Satisfied Customers! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty about the fit and quality of replacement auto parts. # Value propositions - Over 3 Million Satisfied Customers! - FREE SHIPPING - Trusted Quality Guaranteed Fit # Benefits - Free shipping - Trusted quality - Guaranteed fit # Features - Headlight assembly - Direct replacement # Call to action None used. # Social proof - Over 3 Million Satisfied Customers! # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad begins by highlighting that AM Autoparts has served over 3 million satisfied customers, aiming to establish trust and credibility from the brand's perspective. - The ad then showcases the headlight assembly, emphasizing its quality and design, from the brand's perspective. - The ad concludes by highlighting the free shipping, trusted quality, and guaranteed fit, reinforcing the value proposition from the brand's perspective.

# Ad summary This ad features a person wearing a black Adidas hooded jacket and black Adidas pants. The ad also shows a pair of black Adidas pants on their own. # Brand positioning Adidas is presented as a brand that offers stylish and comfortable athletic wear. The brand is known for its iconic three-stripe design, which is prominently featured on the jacket. The brand aims to occupy a space in the consumer's mind as a provider of high-quality sportswear that combines functionality with a modern aesthetic. The brand aligns with a lifestyle that values both performance and style, appealing to individuals who seek versatile clothing options for both athletic activities and casual wear. The brand follows category norms by offering athletic wear but pushes against the idea that athletic wear cannot be fashionable. The brand positioning is both functional, providing comfortable and durable clothing, and emotional, offering a sense of style and belonging to a community of active individuals. # Product The ad features a black Adidas hooded jacket and black Adidas pants. The jacket has a hood, a zipper down the front, and the Adidas three-stripe design on the sleeves. The pants are wide-legged and have the Adidas three-stripe design down the sides. The pants also have buttons down the sides. The products are for anyone who wants to wear stylish and comfortable athletic wear. The ad highlights the design details of the jacket and pants, showcasing the brand's attention to detail and commitment to quality. The ad addresses the purchase barrier of athletic wear not being stylish by showcasing the modern aesthetic of the jacket and pants. # Visual style The ad has a clean and modern visual aesthetic. The production quality is high, with studio-shot images. The image treatment includes background removal. The typography integration is simple and legible. The style contrasts with platform-native styles by being highly polished and professional, which may help it stand out in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point. # Value propositions - Stylish and comfortable athletic wear - Versatile clothing options for both athletic activities and casual wear # Benefits - Stylish - Comfortable - Versatile # Features - Hooded jacket - Wide-legged pants - Three-stripe design - Buttons down the sides of the pants # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, as the brand is showcasing its products and highlighting their features and benefits. # Storyline - The ad begins by showcasing a person wearing a black Adidas hooded jacket and black Adidas pants. This is included to show the product in use and to highlight its style and fit. The audience is experiencing it from the brand's perspective. - The ad then shows a pair of black Adidas pants on their own. This is included to highlight the design details of the pants. The audience is experiencing it from the brand's perspective.