How SNOW Teeth Whitening Advertises on Meta

# Ad summary A man in a car shares a teeth whitening secret he learned from his girlfriend's dentist. He claims that celebrities use purple powder to get their teeth so white. He recommends Snow's purple powder, which he says contains hydroxyapatite and xylitol, and is on sale in the TikTok shop. # Brand positioning Snow is presented as a brand that offers a solution for teeth whitening without the sensitivity often associated with traditional whitening methods. The brand is positioned as a go-to for those who desire pearly white teeth but are lazy or have sensitive teeth. The brand is presented as a solution for those who hate whitening strips because it feels like your teeth are being electrocuted. The brand is positioned as a solution for those who want pearly white teeth without yellow teeth or sensitivity. # Product The product being advertised is Snow's purple powder, a teeth whitening product designed to neutralize yellow tints on teeth. It is presented as an alternative to traditional whitening strips, which can cause sensitivity. The product contains hydroxyapatite and xylitol. The product is for people who are lazy, have sensitive teeth, and hate whitening strips because it feels like your teeth are being electrocuted. # Visual style The ad has a UGC feel, with the creator speaking directly to the camera in a casual tone. The editing is simple, with static shots and smooth transitions. The production quality is decent, with good lighting and clear audio. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:11 Does anyone else notice how on Love Island, everyone there has like the most blindingly white teeth? Text overlay: 00:00–00:11 Love island secret 🤯 Visual: 00:00–00:01 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a woman with dark hair and a white top smiling. She is outside in front of greenery. / 00:01–00:02 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a man with dark curly hair and a black tank top. He is outside in front of a light blue background. / 00:02–00:03 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a man with dark curly hair and a black tank top. He is outside in front of a light blue background. / 00:03–00:04 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a man with dark curly hair and a black tank top. He is outside in front of a light blue background. / 00:04–00:05 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a man with dark curly hair and a black tank top. He is outside in front of a light blue background. / 00:05–00:06 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a man with dark curly hair and a black tank top. He is outside in front of a light blue background. / 00:06–00:07 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a woman with dark hair and a white top smiling. She is outside in front of greenery. / 00:07–00:08 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a woman with dark hair and a white top smiling. She is outside in front of greenery. / 00:08–00:09 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a woman with dark hair and a white top smiling. She is outside in front of greenery. / 00:09–00:10 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a woman with dark hair and a white top smiling. She is outside in front of greenery. / 00:10–00:11 The creator is in the driver's seat of a car with a sunroof. He is wearing a black t-shirt and silver-rimmed glasses. He is pointing up with his right index finger. Above him is a video of a man with dark curly hair and a black tank top. He is outside in front of a light blue background. # Funnel stage Consideration # Pain points The ad addresses the pain point of teeth sensitivity when using traditional whitening strips, which can feel like your teeth are being electrocuted. # Value propositions - Snow's purple powder neutralizes the yellow tint on teeth, like purple shampoo for your teeth. - Snow's purple powder contains hydroxyapatite and xylitol, which are beneficial for teeth. # Benefits - No yellow teeth - No sensitivity - Just pearly whites # Features - Contains hydroxyapatite and xylitol # Call to action Hurry before it sells out # Social proof - "I was actually watching this show with my girlfriend's dentist and I asked her, how the heck do they keep their teeth so white?" – Male 1 (Customer) - "She said that a lot of celebrities and TV personalities use this to get their teeth so white." – Male 1 (Customer) - "And I know it works because I tried it and this is my teeth from two weeks ago versus now. It's insane." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who has tried the product and is sharing his experience. # Storyline - 00:00–00:11 The video opens with the creator in his car, asking if anyone has noticed how blindingly white the teeth of the people on Love Island are. - 00:11–00:21 He shares that he asked his girlfriend's dentist how the Love Island contestants keep their teeth so white. - 00:21–00:26 The dentist told him that many celebrities and TV personalities use a product to get their teeth so white. - 00:26–00:33 The creator says he knows it works because he tried it, and shows a picture of his teeth from two weeks ago versus now. - 00:33–00:36 He says he would normally gatekeep this information, but he's going to share the secret with his viewers. - 00:36–00:42 He reveals that people with super white teeth that look like veneers use purple powder. - 00:42–00:51 He explains that the purple powder neutralizes the yellow tint, like purple shampoo for your teeth. - 00:51–00:54 He shares that the only company that makes this product right now is Snow. - 00:54–00:58 He says that Snow's purple powder works so well because it has hydroxyapatite and xylitol. - 00:58–01:06 He recommends the product for people who are lazy, have sensitive teeth, and hate whitening strips because it feels like your teeth are being electrocuted. - 01:06–01:10 He says that with Snow's purple powder, you can have no yellow teeth, no sensitivity, just pearly whites. - 01:10–01:15 He says he'll tag the product, which is on flash sale in the TikTok shop because they just launched it there. - 01:15–01:20 He says that the product usually sells out on the Snow website, so viewers should hurry before it sells out on TikTok.

# Ad summary A woman demonstrates how to use the 'magic powder' to whiten her teeth. She first colors her teeth with an orange marker, then dries them with a hair dryer. She then dips her toothbrush into the purple powder and brushes her teeth. She rinses and shows the before and after. # Brand positioning The brand is presented as a solution for teeth whitening that is easy to use and effective. The brand is positioned as a modern and innovative solution for teeth whitening, using purple technology and hydroxyapatite to rebuild enamel and color correct stains. The brand aligns with a lifestyle that values convenience and instant results, pushing against the norms of traditional teeth whitening methods that require longer treatment times or professional dental visits. The brand positioning is both functional, offering enamel rebuilding and stain removal, and emotional, providing confidence through a brighter smile. # Product The product is a purple powder designed to whiten teeth and rebuild enamel. It is applied using a toothbrush and is intended for anyone looking for a quick and easy way to whiten their teeth at home. The product contains hydroxyapatite, which is what teeth are naturally made out of, and uses purple technology to color correct stains. The product is presented as a solution that not only whitens teeth but also rebuilds enamel, addressing the purchase barrier of potential damage to teeth from whitening treatments. The ad tells the viewer that this product is worth trying because it offers a convenient and effective way to achieve a brighter smile while also improving the health of their teeth. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style consists of quick cuts and static shots, creating a fast-paced rhythm. The production quality is simple, supporting the intended tone of a relatable and authentic user experience. The pacing is consistent throughout the ad, with cuts timed to the speaker's actions and voiceover lines. # Hooks Spoken: 00:01–00:03 No cuts, no pauses. Will it work? Text overlay: 00:01–00:03 Reply to finnion for life's comment (Comment bubble) / 00:01–00:03 wait for it to dry then do it no cuts no pauses (Comment bubble) Visual: 00:01–00:03 Close-up shot of the same woman, now holding an orange marker. She is smiling and coloring her teeth with the marker. # Funnel stage Consideration # Pain points The ad addresses the frustration of stained or discolored teeth. The woman colors her teeth with an orange marker to demonstrate how the product can remove stains. # Value propositions - Rebuild your enamel with hydroxyapatite - Whitening with purple technology - Color correct all your stains # Benefits - Rebuild your enamel - Whitening - Color correct all your stains # Features - Hydroxyapatite - Purple technology # Call to action I linked it down below # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:09 00:00–00:09 The creator responds to a comment asking her to color her teeth with an orange marker and then dry them before using the teeth whitening product. - 00:09–00:16 00:09–00:16 She uses a hair dryer to dry the marker on her teeth, then shows the result. - 00:16–00:20 00:16–00:20 She wipes the marker off her teeth with a tissue. - 00:20–00:28 00:20–00:28 She shows the purple powder product and dips her toothbrush into it. - 00:28–00:36 00:28–00:36 She brushes her teeth with the purple powder. - 00:36–00:39 00:36–00:39 She expresses surprise at how quickly the product works. - 00:39–00:44 00:39–00:44 She rinses her mouth with water. - 00:45–00:48 00:45–00:48 She shows a before and after of her teeth. - 00:48–01:05 00:48–01:05 She explains the benefits of the product, including that it rebuilds enamel and color corrects stains.

# Ad summary This ad promotes the SNOW teeth whitening pen as a must-have holiday gift. It features multiple creators demonstrating the product and highlighting its ease of use and effectiveness, along with a limited-time offer of 64% off sitewide and free gifts. # Brand positioning SNOW is presented as a brand offering accessible and effective teeth whitening solutions for at-home use. The brand positions itself as a provider of dentist-quality results without the need for professional visits, emphasizing convenience and affordability. The ad aligns with a lifestyle focused on self-care and confidence, promoting the idea that a brighter smile is attainable for everyone. SNOW pushes against the norm of expensive dental procedures by offering a user-friendly product that delivers noticeable results. # Product The featured product is the SNOW Extra Strength Teeth Whitening Wand, a pen-style applicator containing a mint-flavored teeth whitening serum. The product is designed for easy, on-the-go use, allowing users to apply the serum directly to their teeth. The ad highlights that the pen contains the same ingredients used by dentists, such as carbamide peroxide and hydrogen peroxide, to attack deep stains. It is marketed as a life-changing product that delivers real-time results, providing users with a brighter, more confident smile. The ad addresses the purchase barrier of professional teeth whitening costs by offering an affordable and convenient alternative. # Visual style The ad has a polished UGC feel, combining direct-to-camera testimonials with product demonstrations. The editing style includes quick cuts and split screens to maintain a fast pace. The production quality is high, with clear lighting and professional-looking visuals. The pacing is consistent, with frequent cuts to keep the viewer engaged. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the music and voiceover. # Hooks Spoken: Female 1: Guys, you won't believe / Female 1: the deal I just snagged! [Excitedly] Text overlay: 00:00–00:08: The Gift Everyone's Talking About 🎁 / 00:00–00:08: SNOW 64% OFF Sitewide + FREE Gifts! / 00:00–00:01: Guys, you won't believe (Caption) / 00:01–00:02: the deal I just snagged! 🤑 (Caption) Visual: 00:00–00:01: Split screen. Top: A woman with curly brown hair smiles widely, showing her teeth. She is wearing a light purple top and sitting on a white couch. Bottom: A woman with long blonde hair speaks directly to the camera, holding a microphone. She is wearing a cream-colored sweater and sitting in front of a wall with framed pictures. / 00:01–00:02: Split screen. Top: A Black woman smiles widely, holding her hands up to frame her face. She is wearing a green tank top. Bottom: The same woman with blonde hair speaks directly to the camera, holding a microphone. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that professional teeth whitening is expensive and inconvenient, highlighting the desire for a more accessible and affordable solution. # Value propositions - Dentist-quality teeth whitening at home - Convenient and affordable alternative to professional teeth whitening - Life-changing results with a simple pen application - 64% off sitewide + free gifts # Benefits - Easy to use - Provides real-time results - Attacks the deepest stains - Guaranteed holiday delivery if ordered by December 21st # Features - Extra Strength Teeth Whitening Wand - Mint flavored - Contains carbamide peroxide and hydrogen peroxide # Call to action Go check it out before it's gone! # Social proof - "I started using this Snow Gold Whitening Pen and let me tell you guys, it is life changing." – Female 4 - "Like, this is just real time results that this stuff like actually works. It's insane." – Female 4 # Point of view - Customer 70% – The majority of the video features customer testimonials and demonstrations of the product. - Brand 30% – The brand voice is present through the host who introduces the product and offer. # Storyline - 00:00–00:01 A woman with curly hair smiles, showing her teeth, followed by a woman speaking directly to the camera. - 00:01–00:08 The woman speaking to the camera introduces the SNOW product as a must-have gift for the holiday season, highlighting a 64% sitewide discount and free gifts. - 00:08–00:17 The ad transitions to a woman applying the SNOW Gold Whitening Pen to her teeth, emphasizing that it is life-changing and provides real-time results. - 00:17–00:26 A man in a car demonstrates how to use the pen, explaining that it's easy to use by twisting the pen until the serum comes out and applying it to the teeth, then waiting 20-30 minutes before rinsing. - 00:26–00:36 The man highlights that the pens contain the same ingredients that dentists use to whiten teeth, such as carbamide peroxide and hydrogen peroxide, which attack the deepest stains. - 00:36–00:47 The woman speaking to the camera encourages viewers to give themselves the gift of confidence with SNOW, reminding them of the holiday sale and the deadline for guaranteed Christmas delivery.

# Ad summary This image ad for Snow teeth whitening strips promotes a limited-time buy-one-get-one-free offer at Costco. It highlights the benefits of the strips, such as whitening while multitasking and enamel-first ingredients, and includes social proof by mentioning the brand is loved by millions. # Brand positioning Snow is presented as a premium teeth whitening brand that prioritizes both effectiveness and oral health. The brand emphasizes convenience and ease of use, allowing customers to whiten their teeth while multitasking. Snow positions itself as a leader in the teeth whitening market, highlighting its popularity and innovative approach with enamel-first ingredients. The brand also leverages its availability at Costco to appeal to a broad audience seeking accessible and reliable teeth whitening solutions. # Product The featured product is Snow Dissolving Teeth Whitening Strips, available in a 2-pack at Costco. These ultra-thin strips are designed to melt away in 15 minutes without any slip, rinse, or residue, leaving the user with fresh breath and a confident smile. The product includes both Extra Strength whitening formula and Purple color-correcting brightening strips for instant and long-lasting results. The strips contain enamel-first ingredients like hydroxyapatite, which helps remineralize enamel, and potassium nitrate, which soothes and protects for dentist-level whitening without discomfort. The product is for individuals seeking a convenient and effective way to whiten their teeth while multitasking, without the hassle of traditional whitening methods. # Visual style The ad has a clean and informative visual style. The production quality appears to be a mix of professional product shots and real-world settings. The image treatment includes background blurring to focus on the product. The typography is clear and legible, with a mix of bold and regular fonts. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: WHAT YOU PUT IN YOUR MOUTH MATTERS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inconvenient and time-consuming teeth whitening methods. The ad copy states "Whiten while you multitask. These ultra-thin strips melt away in 15 minutes - no slip, no rinse, no residue - leaving you with fresh breath and a confident smile." # Value propositions - Whiten while you multitask: Offers convenience and time-saving benefits. - Enamel-first ingredients: Highlights the product's focus on oral health and safety. - Buy one get one free: Provides a clear financial incentive to purchase. # Benefits - Whiten while you multitask - Fresh breath - Confident smile - Instant brightening - Long-lasting results - Remineralize enamel - Soothe and protect for dentist-level whitening without discomfort # Features - Ultra-thin strips - Melts away in 15 minutes - No slip, no rinse, no residue - Extra Strength+ whitening formula - Purple+ color-correcting brightening strips - Enamel-first ingredients - Hydroxyapatite - Potassium nitrate # Call to action LEARN MORE > # Social proof - SNOW'S LOVED BY MILLIONS - 200M+ treatments sold. 4M+ followers. - The first dissolving strip to launch at Costco in 20 years # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting information about the product, its benefits, and the current offer. # Storyline - The ad opens by asking "WHAT YOU PUT IN YOUR MOUTH MATTERS", immediately grabbing the viewer's attention and framing the ad around oral care. This is told from the brand's perspective to introduce the topic of teeth whitening and its importance. - Next, the ad highlights a "BUY ONE GET ONE FREE LIMITED-TIME OFFER", creating a sense of urgency and incentivizing immediate purchase. This is told from the brand's perspective to promote a special deal and drive sales. - The ad then lists "THE BENEFITS YOU DESERVE", detailing the product's features such as whitening while multitasking, melting away in 15 minutes, and leaving fresh breath. This is told from the brand's perspective to showcase the product's advantages and appeal to customer needs. - The ad continues by describing the "2 PACK WHITENING & BRIGHTENING POWDER", emphasizing the inclusion of both Extra Strength and Purple color-correcting strips. This is told from the brand's perspective to highlight the product's comprehensive whitening and brightening capabilities. - The ad highlights "ENAMEL-FIRST INGREDIENTS", explaining how hydroxyapatite and potassium nitrate help remineralize enamel and soothe discomfort. This is told from the brand's perspective to assure customers of the product's safety and dental benefits. - The ad mentions "SNOW'S LOVED BY MILLIONS", stating that 200M+ treatments have been sold and the brand has 4M+ followers. This is told from the brand's perspective to build trust and credibility through social proof. - The ad shows the product packaging in front of a Costco store, visually connecting the product with a trusted retailer. This is told from the brand's perspective to reinforce the product's accessibility and reliability. - Finally, the ad includes a "LEARN MORE >" button, prompting the viewer to take action and explore the product further. This is told from the brand's perspective to drive engagement and potential sales.

# Ad summary This ad for Snow teeth whitening products uses a problem/solution format to highlight the brand's Purple Magic Powder as a solution for yellow teeth stains. # Brand positioning Snow is presented as a premium teeth whitening brand that offers innovative solutions for achieving a brighter smile. The brand is positioned as a provider of advanced oral care products, with a focus on effective and convenient teeth whitening. The use of the word "magic" suggests a sense of wonder and transformation, appealing to customers seeking quick and noticeable results. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, effective teeth whitening solutions that are easy to use and deliver visible results. # Product The featured product is Snow's Purple Magic Powder, a color-correcting teeth whitening booster. The product is designed to neutralize yellow stains on teeth, resulting in a brighter, whiter smile. It comes in a purple jar and a matching box, both prominently displaying the Snow logo. The powder is intended for anyone looking to enhance their teeth whitening routine and achieve a more radiant smile. The product's USP is its color-correcting technology, which targets and neutralizes yellow tones to create a visibly whiter appearance. The ad addresses the purchase barrier of ineffective teeth whitening treatments by showcasing the product as a powerful and effective solution for yellow teeth stains. # Visual style The ad has a clean and modern visual style, with a minimalist aesthetic. The color palette is primarily white and purple, creating a sense of sophistication and luxury. The product is well-lit and prominently displayed, drawing attention to its features and benefits. The overall style is polished and professional, suggesting a high-quality product. # Hooks Headline: the search: # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of yellow teeth stains, as explicitly shown in the search query "how to get rid of yellow teeth stains?" # Value propositions - None used. # Benefits - None used. # Features - COLOR-CORRECTING TEETH WHITENING BOOSTER # Call to action None used. # Social proof - None used. # Point of view - Customer: The search bar at the top of the image represents the customer's perspective as they search for a solution to yellow teeth stains. - Brand: The product display at the bottom of the image represents the brand's perspective as they present their product as the solution to the customer's problem. # Storyline - The ad begins by presenting a common problem: the search for a solution to yellow teeth stains. This is conveyed through a search bar with the query "how to get rid of yellow teeth stains?" The brand is highlighting a common concern among consumers and setting the stage for their product as the answer. The audience is experiencing this from the customer's perspective, as if they are conducting the search themselves. - The ad transitions to the solution: Snow's Purple Magic Powder. This is presented visually with the product jar and box, showcasing the brand's offering as the answer to the problem identified in the first beat. The brand is telling the audience that their product is the solution to their teeth whitening concerns. The audience is now experiencing the ad from the brand's perspective, as they present their product as the solution.

# Ad summary This ad announces the availability of SNOW Diamond Dissolving Teeth Whitening Strips at Costco, emphasizing the product's quality, unique features, and the exclusivity of the Costco offering. It uses a fast-paced, social media-native style with multiple creators, on-screen text, and social proof to drive urgency and encourage purchase. # Brand positioning SNOW is presented as a premium, innovative, and highly effective oral care brand that has achieved significant recognition and trust. The brand aims to occupy a space in the consumer's mind as a leader in teeth whitening, offering advanced solutions that go beyond traditional methods. It aligns with values of efficacy, convenience, and oral health, promoting a lifestyle of confidence through a brighter, healthier smile. By highlighting its presence in major retailers like Costco, Nordstrom, Target, and CVS, SNOW positions itself as a widely recognized and vetted brand, pushing against the norm of lesser-known or less accessible whitening products. The brand's positioning is both functional, emphasizing 'better-for-you ingredients' like Hydroxyapatite for whitening and enamel repair, and emotional, promising a 'stronger, healthier smile' and the confidence that comes with it. # Product The featured product is SNOW Diamond Dissolving Teeth Whitening Strips, which are designed to whiten teeth and strengthen enamel. These strips work by dissolving in just 15 minutes, making them two times faster than leading strips. They are formulated with 'better-for-you ingredients' such as Hydroxyapatite+, which is the same mineral enamel is made of, and helps repair teeth from the inside out, leading to a stronger, healthier smile. Other ingredients mentioned include Hydrogen Peroxide, Pentasodium Triphosphate, Glycerin, Peppermint & Lavender. The strips actively combat sensitivity, addressing a common pain point associated with teeth whitening. The ad highlights a 'holiday exclusive gift pack' available at Costco, which includes both 'extra strength & express formulas'. The product is for anyone seeking a convenient, effective, and sensitivity-friendly teeth whitening solution, particularly those who value advanced ingredients and quick results. The ad implies use occasions for daily or regular whitening routines, and the Costco availability addresses purchase barriers related to accessibility and perceived value. # Visual style The ad features a hybrid visual style, blending authentic, UGC-like content with polished, brand-driven segments. The overall aesthetic is bright, clean, and modern, with natural lighting dominating the creator-led shots. The editing style is fast-paced with quick cuts, jump cuts, and frequent split screens, typical of social media platforms like TikTok or Reels. Visual motifs include close-ups of teeth and product interaction, as well as on-screen text overlays that highlight key information. The pacing is consistently high, with cuts occurring every 1-2 seconds, maintaining viewer engagement. Audio-visual sync is evident, with cuts and text overlays often timed to the voiceover's emphasis on product features or calls to action. # Hooks Spoken: You know a product is good when it lands on the shelf right next to a $1.50 hot dog and a chicken bake. Text overlay: FIRST WHITENING STRIP IN / 20 YEARS 🤯 / You know a product is good / when it lands on the shelf / right next to a $1.50 hot dog / and a chicken bake Visual: A first-person, handheld shot looking down into a red shopping cart, moving through a Costco aisle. In the cart, a black and purple SNOW whitening strip package is visible. The background shows tall shelves stocked with various products, other shoppers, and the bright, fluorescent lighting typical of a warehouse store. The camera is slightly shaky, mimicking a casual shopper's perspective. / A split screen. The top half shows a stationary shot of a Costco food court menu board with prices for items like pizza, hot dogs, and chicken bake. A red arrow points to the '$1.50 hot dog' price. The bottom half shows a female creator (Female 1) from the chest up, looking directly at the camera, speaking. She has long dark hair, light skin, and is wearing a white t-shirt. Her expression is engaging and informative. The lighting is bright and natural. # Funnel stage Conversion # Pain points The most central pain point the product is solving is the discomfort and sensitivity often associated with teeth whitening. The ad explicitly states, "Don't even have to bat an eye, these strips actively combat sensitivity," and customer reviews reinforce this with phrases like "No pain" and "did not make my teeth hurt at all." # Value propositions - You know a product is good when it lands on the shelf right next to a $1.50 hot dog and a chicken bake (implies high value for money and quality vetting) - Costco doesn't mess around. If it's on those shelves, it's because it's the real deal (implies trusted quality and value) - Hydroxyapatite+ is the same mineral your enamel is made of — it doesn't just whiten your teeth, it repairs them from the inside out, making every brush a step toward a stronger, healthier smile (implies superior, health-focused whitening) - That's 2 times faster than the leading strips (implies superior efficiency and time-saving) - These strips actively combat sensitivity (implies a pain-free, comfortable experience) - holiday exclusive gift pack with both the extra strength and express formulas (implies enhanced value and exclusivity) - This is the perfect stocking stuffer gift set, they will think of you every time they smile (implies thoughtful gift with lasting positive impact) # Benefits - whiten and strengthen enamel - stronger, healthier smile - 2 times faster than the leading strips - no pain - convenient - great results - did not make my teeth hurt at all - easy to use - brightened my smile by several shades - teeth are whiter - teeth look visibly whiter - feel stronger too - perfect for everyday use - take them anywhere I go - teeth have definitely gone a few shades whiter # Features - dissolving whitening strips - packed with better-for-you ingredients - Hydroxyapatite+ - repairs them from the inside out - dissolve in just 15 minutes - actively combat sensitivity - holiday exclusive gift pack - extra strength & express formulas # Call to action don't walk, run to the personal care aisle; grab yours right now at trysnow.com for a special discount; don't wait, run! # Social proof - You know a product is good when it lands on the shelf right next to a $1.50 hot dog and a chicken bake (Implied endorsement by Costco's rigorous selection process) - FIRST WHITENING STRIP IN 20 YEARS!! (Implied exclusivity and high bar set by Costco) - Costco doesn't mess around. If it's on those shelves, it's because it's the real deal (Female 1 - Creator) - And now it's SNOW'S viral dissolving whitening strips (Implied widespread popularity and effectiveness) - You've seen SNOW all over Social Media, on The Ellen Show, and in stores like Nordstrom, Target, and CVS (Implied widespread recognition and celebrity/retailer endorsement) - Bright And Shiny ! Love these strips. No pain, convenient and great results! (Customer Review) - LOVE These! I absolutely love these strips! They work so well! I have very sensitive teeth, and these did not make my teeth hurt at all. They are so easy to use, and have brightened my smile by several shades. I highly recommend this product! (Customer Review) - It Is Amazing! I am very happy with the results my teeth are whiter (Customer Review) - Gentle Whitening That Actually Works Love how easy these strips are to use - they dissolve on their own and don't cause any sensitivity. My teeth look visibly whiter and the hydroxyapatite makes them feel stronger too. Perfect for everyday use! (Customer Review) - Teeth Haven't Looked Brighter My teeth have always been sensitive! When I tried these whitening strips they did not hurt my teeth. I love that they dissolve and that I can take them anywhere I go. They are easy to put on and my teeth have definitely gone a few shades whiter (Customer Review) - Last year's SNOW launch sold out at Costco before the holidays even hit (Implied high demand and popularity) # Point of view - Customer 70% – The majority of the video features creators (implied customers) directly addressing the camera, sharing their experience, and demonstrating the product in a casual, testimonial-like manner. - Brand 30% – The voiceover provides official product information, features, and brand claims, often accompanied by product shots or website screenshots, representing the brand's direct communication. # Storyline - 00:00–00:01 The ad opens with a creator in a Costco aisle, showcasing the SNOW whitening strips on a display, immediately establishing the product's retail presence and hinting at its significance. - 00:01–00:04 The creator explains that a product's presence on Costco shelves, especially near iconic low-priced items like the hot dog and chicken bake, signifies its high quality and value, setting a tone of trusted endorsement. - 00:04–00:08 A male creator is shown applying a whitening strip, with on-screen text highlighting that this is the 'FIRST WHITENING STRIP IN 20 YEARS' at Costco, building excitement and emphasizing the rarity and importance of this launch. - 00:08–00:11 The female creator reinforces Costco's reputation for vetting products, stating that if a product is on their shelves, 'it's the real deal,' further validating SNOW's quality and trustworthiness. - 00:11–00:14 The ad transitions to a female creator holding the SNOW strips, introducing them as 'SNOW's viral dissolving whitening strips,' connecting to existing brand recognition and highlighting a key product feature. - 00:14–00:16 The female creator applies a strip, and the voiceover clarifies that 'These aren't your grandma's whitening strips,' positioning them as a modern, advanced solution. - 00:16–00:21 A screen recording of the SNOW website details the 'better-for-you ingredients' like Hydroxyapatite+, explaining its benefits for whitening and enamel repair, providing scientific backing for the product's efficacy. - 00:21–00:25 A female creator applies the strips, and the voiceover highlights their quick dissolution time of 'just 15 minutes,' emphasizing convenience and speed, followed by a visual of her smiling with bright teeth. - 00:25–00:28 An animated graphic of teeth with a red 'X' over sensitive areas is shown, while the voiceover states the strips 'actively combat sensitivity,' directly addressing a common concern and pain point. - 00:28–00:33 The ad showcases SNOW's widespread recognition, mentioning its presence on 'Social Media,' 'The Ellen Show,' and in stores like 'Nordstrom,' 'Target,' and 'CVS,' building brand authority and social proof. - 00:33–00:35 The female creator, outside a Costco, holds the product, reiterating that its presence at Costco is 'a whole new level,' reinforcing the significance of this retail partnership. - 00:35–00:40 Another female creator applies the strips, and the voiceover reveals the Costco offering is a 'holiday exclusive gift pack' with both 'extra strength & express formulas,' creating a sense of special value and limited availability. - 00:40–00:45 The ad shows the SNOW products stacked high on Costco shelves, urging Costco members to 'run to the personal care aisle,' creating urgency and a direct call to action for a specific audience. - 00:45–00:47 The female creator holds a fan of individual whitening strip packets, describing the product as 'the perfect stocking stuffer gift set,' appealing to holiday shoppers and suggesting a thoughtful gift idea. - 00:47–00:49 A split screen shows a 'BEFORE' image of teeth and an 'AFTER' image of whiter teeth, visually demonstrating the product's effectiveness, while the voiceover connects the gift to lasting positive feelings. - 00:49–00:52 The female creator reassures non-Costco members that the product is still available elsewhere, but emphasizes that the Costco drop makes it 'official,' maintaining exclusivity while not alienating other potential customers. - 00:52–00:55 A male creator opens a strip packet, and multiple positive customer reviews pop up on screen, providing strong social proof and testimonials about the product's effectiveness and ease of use. - 00:55–00:57 A female creator smiles, showing her white teeth, and the voiceover directs viewers to 'trysnow.com for a special discount,' offering an alternative purchase channel and incentive. - 00:57–01:02 A female dental professional applies a strip, and the voiceover warns that last year's SNOW launch at Costco 'sold out before the holidays even hit,' creating strong FOMO and a final urgent call to action.

# Ad summary This ad for Snow's Purple Magic Powder shows the timeline of teeth whitening results after using the product. The ad shows that after one day, there is instant purple correction, after one week stains fade, after one month enamel feels smoother, and after 90 days, your natural brightness returns. # Brand positioning Snow is presented as a premium oral care brand focused on teeth whitening. The brand is positioned as a provider of advanced teeth whitening solutions, with a focus on delivering noticeable results in a relatively short time frame. The brand aims to occupy a space in the consumer's mind as a provider of effective and convenient teeth whitening solutions that can be used at home. The brand aligns with values of self-care and confidence, promoting a lifestyle where individuals can achieve a brighter, more attractive smile. The brand pushes against the norms of traditional teeth whitening methods that may be time-consuming or require professional dental visits, offering a convenient alternative for consumers seeking quick and visible results. The brand positioning is both functional, emphasizing the product's ability to correct color, fade stains, and smooth enamel, and emotional, promising a return to natural brightness and enhanced confidence. # Product The product featured is Snow's Purple Magic Powder, a color-correcting teeth whitening booster. It is designed to provide instant purple correction on day one, fade stains by week two, and smooth enamel by month one, ultimately restoring natural brightness by 90 days. The product is for individuals seeking a convenient and effective at-home teeth whitening solution. The powder is presented as a teeth whitening booster, suggesting it enhances the effects of other whitening products or routines. The USPs include its ability to provide instant color correction, fade stains, smooth enamel, and restore natural brightness in a relatively short time frame. The ad addresses the purchase barrier of time commitment by highlighting the quick results and convenience of the product. The ad tells the viewer that this product is worth trying or buying because it offers a fast and effective way to achieve a brighter, more attractive smile at home. # Visual style The ad has a clean and modern visual aesthetic with a focus on showcasing the product and its benefits. The production quality is high, with studio-shot images and a soft gradient background. The visual motifs include a timeline layout and color-coded progression. The image treatment includes background removal and color grading. The typography is large and bold, making it easy to read and scan. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: See Real Change in Real Time # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of stained or discolored teeth, which can negatively impact one's confidence and self-esteem. The ad promises to correct color, fade stains, and restore natural brightness. # Value propositions - Instant purple correction: Provides immediate visual improvement. - Stains fade: Removes discoloration for a brighter smile. - Enamel feels smoother: Improves tooth texture and appearance. - your natural brightness returns: Restores natural tooth color for a confident smile. # Benefits - Instant purple correction - Stains fade - Enamel feels smoother - your natural brightness returns # Features - COLOR-CORRECTING - TEETH WHITENING BOOSTER # Call to action Start Your 90-Day Transformation → # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and timeline of results to persuade the viewer to make a purchase. # Storyline - The ad begins by promising the viewer they will "See Real Change in Real Time," which is intended to grab the viewer's attention and set the expectation of quick and visible results. This is told from the brand's perspective to highlight the product's effectiveness and appeal to those seeking immediate improvements in their teeth's appearance. - The ad then breaks down the timeline of results, starting with "Day 1 - Instant purple correction," followed by "Week 2 - Stains fade," "Month 1 - Enamel feels smoother," and "By 90 days - your natural brightness returns." This is told from the brand's perspective to show the progressive benefits of using the product over time, building trust and credibility by providing a clear roadmap of expected outcomes. - The ad concludes with a call to action, "Start Your 90-Day Transformation," which is intended to motivate the viewer to take the next step and purchase the product. This is told from the brand's perspective to encourage immediate action and capitalize on the viewer's interest in achieving a brighter, more attractive smile.

# Ad summary This ad features a series of UGC-style testimonials from people who have used Snow Diamond Series Dissolving Teeth Whitening Strips. The ad highlights the product's effectiveness, ease of use, and lack of sensitivity. # Brand positioning Snow is presented as a brand that offers effective and convenient teeth whitening solutions. The brand is positioned as a provider of products that deliver professional-level results without causing sensitivity. The ad emphasizes the brand's commitment to innovation, as seen in its dissolving strip technology, and its ability to cater to a wide range of customers, regardless of their current level of teeth whiteness. Snow aims to occupy a space in the consumer's mind as a reliable and accessible option for achieving a brighter, more confident smile. # Product The Snow Diamond Series Dissolving Teeth Whitening Strips are advertised as a convenient and effective solution for teeth whitening. The product comes in two varieties: Extra Strength and Purple+. The strips are designed to dissolve in the mouth, eliminating the need to remove them after use. The product is suitable for anyone, regardless of their current teeth whiteness level. The strips are highlighted for their ability to whiten teeth without causing sensitivity and for their enamel-repairing properties. The ad emphasizes that the strips only need to be worn for 15 minutes, making them a time-saving alternative to traditional whitening strips that require longer wear times. # Visual style The ad has a UGC-style aesthetic, with casual, handheld camera work and natural lighting. The editing is quick and snappy, with frequent cuts between different speakers and scenes. The production quality is a mix of polished and raw, giving it an authentic feel. The pacing is fast, with cuts timed to the music and voiceover. # Hooks Spoken: Here's why I can't wait to get a Costco membership card!! Text overlay: Here's why I can't wait to get a Costco membership card!! Visual: 00:00–00:02: A person stands in a parking lot in front of a Costco Wholesale store. They are holding a display of Snow Diamond Series Dissolving Teeth Whitening Strips. The camera is handheld and shaky, giving a casual, vlog-style feel. The lighting is dim, suggesting it is evening. # Funnel stage Consideration # Pain points The ad addresses the pain point of teeth whitening causing sensitivity and being time-consuming. The man in the video says, "Be careful with whitening strips. I tried other whitening strips that you had to wear for like an hour plus and they don't come anything near these." # Value propositions - Professional-level teeth whitening results without sensitivity - Time-saving alternative to traditional whitening strips - Convenient and easy to use, no need to remove after use # Benefits - Whiter teeth - No sensitivity - Convenient and easy to use - Repairs enamel # Features - Dissolving teeth whitening strips - Extra Strength and Purple+ varieties - 15-minute wear time - Enamel-repairing properties # Call to action Use the link below # Social proof - "It doesn't matter if you're level 16, level 8 or level 4, this whitens anyone's teeth." – Female 2 (Customer) - "I tried other whitening strips that you had to wear for like an hour plus and they don't come anything near these." – Male 1 (Customer) - "I don't use any other brand, these strips are the real deal. They took my teeth from this to this in 2 week." – Female 3 (Customer) # Point of view - Customer 80% – The ad features multiple customers sharing their experiences and opinions about the product. - Brand 20% – The brand is represented through product displays and the initial introduction by the first woman. # Storyline - 00:00–00:02 The ad opens with a woman expressing her excitement about getting a Costco membership card. - 00:02–00:05 She reveals that the reason for her excitement is the availability of Snow Diamond Strips at Costco. - 00:05–00:12 A woman holds up a teeth shade guide and states that the Snow Diamond Strips whiten anyone's teeth, regardless of their current shade. - 00:12–00:18 She demonstrates how to apply the dissolving teeth whitening strips and claims that they don't cause any sensitivity and actually repair enamel. - 00:18–00:23 A man warns viewers to be careful with whitening strips and shares his experience with other whitening strips that required an hour of wear time. - 00:23–00:28 He highlights that the Snow strips are dissolvable, so you don't have to take them off, and you only have to wear them for 15 minutes. - 00:28–00:33 A woman states that she doesn't use any other brand and that these strips are the real deal, showing a before and after photo of her teeth. - 00:33–00:38 The first woman returns and encourages viewers to pick up the strips at the store or use the link below for the same viral results. - 00:38–00:43 The ad concludes with a montage of people using the strips and showing off their bright, confident smiles, thanks to Snow.

# Ad summary The ad announces that SNOW teeth whitening products are now available at Costco, highlighting the brand's rapid growth and product benefits. It features a creator speaking directly to the camera, interspersed with product demonstrations by various users, animated graphics explaining product features, and visual social proof. The ad emphasizes the product's effectiveness, ease of use, and enamel-safe formula, contrasting it with messy and harsh alternatives. It concludes with a call to action for Costco members and an online discount for those who don't want to wait. # Brand positioning SNOW positions itself as a leading, innovative oral care brand that transcends typical social media trends. It aims to occupy a space in the consumer's mind as a trusted, effective, and 'better-for-you' solution for teeth whitening. The brand aligns with values of efficiency, safety, and modern convenience, promoting a lifestyle where oral care seamlessly integrates into a busy routine. It pushes against category norms of messy, harsh, slow, or sensitivity-causing whitening products by offering a faster, enamel-strengthening, and clean-ingredient alternative. The brand's positioning is primarily functional, focusing on performance (2X faster, strengthens enamel) and simplicity (easy to use, on-the-go), but also touches on emotional benefits like confidence from a brighter smile. # Product The featured product is SNOW's dissolving teeth whitening strips. These strips are designed to whiten teeth effectively and conveniently, without the mess, harshness, or sensitivity often associated with traditional whitening products. They are for individuals seeking a fast, safe, and easy-to-use teeth whitening solution that fits into a busy lifestyle. Key product details include being '2X Faster' than alternatives, 'powered by NASA-inspired Hydroxyapatite,' and containing 'Clean Ingredients.' The strips are 'Enamel Safe' and 'actually help strengthen enamel.' They are presented as 'easy to use at-home or on-the-go' and can even be used 'while you talk,' with 'no one will notice a thing.' The ad addresses purchase barriers by highlighting the product's speed, enamel safety, and clean ingredients, directly countering common complaints about other whitening products being messy, harsh, slow, or causing sensitivity. The ad implies use occasions include daily routines, both at home and while commuting or performing other tasks. # Visual style The ad features a hybrid visual style, blending polished UGC-like creator segments with high-quality animated product demonstrations and professional retail footage. The editing style is fast-paced with quick cuts, jump cuts, and split screens, maintaining a dynamic rhythm. Visual motifs include direct address to the camera by the main creator, close-ups of product interaction, and before-and-after comparisons. The pacing is consistently quick, with cuts happening every 1-2 seconds, creating a high-energy feel. Audio-visual sync is evident, with cuts and text overlays often timed to the voiceover's emphasis points. # Hooks Spoken: SNOW is officially on Costco shelves. / Yeah, that Costco. / This is a big deal. Text overlay: SNOW x COSTCO / Official Launch Nov 10th Visual: 00:00-00:01: A split screen shows a young Black woman with long dark curly hair, wearing a green top and gold necklaces, applying a white dissolving strip to her upper teeth with her fingers. Her mouth is open, and she is looking directly at the camera. In the bottom right, a young white woman with long straight dark hair, wearing a light blue cardigan over a black top and a gold heart necklace, is speaking directly to the camera. She has a full face of makeup, including winged eyeliner and pink lipstick. The background behind the woman applying the strip is a light-colored wall. The background behind the speaking woman is a white door. Text overlays 'SNOW x COSTCO' and 'Official Launch Nov 10th' are at the top. / 00:01-00:03: The split screen continues. The top half shows a wide shot of a Costco aisle with tall shelves stocked with various products, viewed from the perspective of someone pushing a shopping cart. The bottom half shows the same young white woman speaking directly to the camera. Text overlays 'SNOW x COSTCO' and 'Official Launch Nov 10th' remain at the top. # Funnel stage Consideration # Pain points The central pain point addressed is the dissatisfaction with traditional teeth whitening products that are 'messy, harsh, and take forever to work' or 'make your teeth sensitive.' The ad visually demonstrates these issues with dripping liquid and animated inflamed gums, and the voiceover explicitly states, 'We got tired of that.' # Value propositions - oral care made for your busy lifestyle - better-for-you oral beauty - more than a whitening strip # Benefits - no mess - not harsh - fast results - no teeth sensitivity - stronger enamel - fits your routine - no one will notice a thing (while using) # Features - dissolving strips - 2X Faster - powered by NASA-inspired Hydroxyapatite - Clean Ingredients - Enamel Safe - actually help strengthen enamel - easy to use at-home or on-the-go - can even use them while you talk # Call to action grab your strips after November 10 # Social proof - "Only products that have worked for me! And no sensitivity!! AMAZING!!" - Michelle N. (Verified Purchase) - "I bought it a month before my wedding... My teeth are at least 5 shades whiter and they look great!" - Jennifer P. (Verified Purchase) - 100M+ Treatments Shipped - Sold Out at Revolve & Nordstrom - #1 Whitening Strip on TikTok # Point of view - Brand 60% - The brand's official voice is communicated through the primary creator's direct address, product claims, and animated explanations. - Customer 40% - Customer perspective is conveyed through various users demonstrating the product, before-and-after results, and on-screen testimonials. # Storyline - 00:00–00:03 The ad opens with a creator announcing SNOW's official launch at Costco, emphasizing the significance of this retail partnership. - 00:03–00:08 The creator then highlights common pain points with other whitening products, such as messiness, harshness, slow results, and sensitivity, visually demonstrating these issues. - 00:08–00:15 The narrative shifts to introduce SNOW's dissolving strips as the solution, showcasing their benefits: 2X faster, powered by NASA-inspired Hydroxyapatite, clean ingredients, and enamel-strengthening properties. - 00:15–00:19 The creator asserts SNOW's credibility by stating it's not 'just another TikTok brand' but the 'fastest-growing oral care brand online,' reinforcing its market leadership and widespread adoption. - 00:17–00:20 This is followed by visual social proof, showing positive customer reviews and before-and-after results, further validating the brand's claims. - 00:20–00:27 The ad then reiterates SNOW's broad retail presence, mentioning its success across various platforms and retailers, culminating in its availability at Costco. - 00:27–00:32 More social proof is presented, detailing the high volume of treatments shipped, sell-out status at other major retailers, and its ranking as the #1 whitening strip on TikTok, building further credibility and urgency. - 00:32–00:35 The creator re-emphasizes the product's core value proposition as 'better-for-you oral beauty' and 'more than a whitening strip,' positioning it as a comprehensive oral care solution. - 00:35–00:44 The ad showcases the product's convenience and adaptability to a busy lifestyle, demonstrating its ease of use at home, on-the-go, and even while talking, with various users applying the strips. - 00:44–00:53 The ad concludes with a direct call to action for Costco members to purchase the strips after November 10th, and an alternative for those who don't want to wait, offering an online discount.

# Ad summary A man demonstrates how to use a teeth whitening pen from Snow. He shows a before and after of his teeth, and says that people used to make fun of him for his yellow teeth. # Brand positioning Snow is presented as a brand that offers effective teeth whitening solutions for individuals seeking to improve their smile. The brand is positioned as a solution for those who may have been self-conscious about their teeth's appearance, offering a way to achieve a brighter, whiter smile. The brand aligns with a lifestyle that values personal grooming and confidence, pushing against the norm of accepting less-than-perfect teeth. The brand positioning is both functional, providing a teeth whitening solution, and emotional, boosting confidence and self-esteem. # Product The product featured is a teeth whitening pen from Snow, designed for easy and effective at-home use. The pen contains a whitening serum that is applied directly to the teeth. The product is for anyone who wants to whiten their teeth and improve their smile. The ad highlights the product's effectiveness, with the user stating it is "a lot more effective than most of the teeth whiteners I've used." The pen is portrayed as a solution to yellow teeth, addressing the purchase barrier of ineffective teeth whitening products. The ad tells the viewer that this product is worth trying because it can help them achieve a brighter, whiter smile and boost their confidence. # Visual style The ad has a UGC feel, with a shirtless man speaking directly to the camera. The editing style is simple, with static shots and minimal transitions. The production quality is low-end, which supports the casual and relatable tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:02–00:04 Whiten your teeth with me. Text overlay: 00:00–00:04 tb to when you had yellow teeth 🦷 Visual: 00:00–00:04 The man is shirtless and holding a gold teeth whitening pen. He has curly brown hair and is wearing a gold cross necklace. He is applying the teeth whitening product to his teeth. The background is dark and out of focus. # Funnel stage Consideration # Pain points The ad addresses the pain point of having yellow teeth and being self-conscious about it. The man says, "people used to make fun of me because of my yellow teeth." # Value propositions - Effective teeth whitening solution for a brighter, whiter smile # Benefits - More effective than most teeth whiteners # Features - Teeth whitening pen # Call to action If you're trying to get whiter teeth, this is something you need. # Social proof - "A lot more effective than most of the teeth whiteners I've used" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing his experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The man applies a teeth whitening product to his teeth. - 00:05–00:07 00:05–00:07 The man puts a blue light device in his mouth. - 00:07–00:11 00:07–00:11 The man shows his teeth and points to them, indicating how white they are. - 00:11–00:15 00:11–00:15 The man holds up the teeth whitening pen and shows a picture of his teeth before using the product. - 00:15–00:25 00:15–00:25 The man says that he started using Snow, and it is a lot more effective than most teeth whiteners he has used. He says that since he is on camera a lot, he likes to keep his teeth white. - 00:25–00:34 00:25–00:34 The man says that people used to make fun of him for his yellow teeth, but they can't anymore because his teeth are pretty white thanks to Snow. He says that if you are trying to get whiter teeth, this is something you need.

# Ad summary This ad promotes SNOW teeth whitening strips, highlighting their availability at Costco and online. It features testimonials from various individuals who praise the product's effectiveness, affordability, and ease of use. The ad emphasizes the strips' ability to whiten teeth, address sensitivity, and repair enamel, making them a convenient and accessible option for achieving a confident smile. # Brand positioning SNOW is presented as a brand that offers accessible and effective teeth whitening solutions. The brand is positioned as a provider of affordable, dentist-approved products that can be conveniently purchased at Costco or online. SNOW aims to empower individuals to achieve a confident smile without the need for expensive or complicated treatments. The brand aligns with a lifestyle that values convenience, affordability, and self-care, pushing against the norm of costly dental procedures and positioning itself as a user-friendly alternative. # Product SNOW Whitening Strips are presented as an affordable and effective solution for teeth whitening. These strips are designed to melt directly onto the teeth, providing a convenient and mess-free application. The product is for anyone seeking a brighter smile without the hassle of traditional whitening methods. Key features include their ability to whiten teeth, address sensitivity, and repair enamel with hydroxyapatite. The strips are easy to use, requiring only 20 to 30 minutes of application, and are available for purchase at Costco or online. The ad addresses the purchase barrier of cost by emphasizing the product's affordability and accessibility, making it an attractive option for those seeking a simple and effective teeth whitening solution. # Visual style The ad has a polished UGC feel, combining authentic testimonials with professional-quality visuals. The editing style includes quick cuts and split screens to maintain a fast pace and highlight key information. The production quality is high-end, with clear lighting and smooth transitions. The pacing is consistent, with approximately 15 cuts per minute, keeping the viewer engaged. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: I can't believe this is finally coming to Costco, and it keeps being so affordable! Text overlay: Guess what's coming to Costco... 👀 / so affordable! Visual: 00:00–00:02: A woman with brown hair and gold hoop earrings stands in front of a blurred Costco aisle. She wears a black and white top and smiles at the camera. Behind her is a white table with flowers and a gray rug. Question mark emojis float above a shopping cart in the background. / 00:02–00:04: Split screen. Top: A blonde woman with red lipstick applies a teeth whitening strip. A money emoji floats near her face. Bottom: The first woman continues speaking, emphasizing the product's affordability. # Funnel stage Consideration # Pain points The ad addresses the pain point of insecurities related to teeth appearance, as expressed by the customer who says the product is "literally wiping away my insecurities." # Value propositions - Affordable teeth whitening solution - Convenient and mess-free application - Dentist-approved product # Benefits - Makes your teeth so white, better than anywhere else - Stops sensitivity - Has a great taste # Features - Melts right on your teeth - Repairs your enamel because of hydroxyapatite # Call to action Get them on your next grocery run or get the same viral formula right here at the link below if you don't have a membership. # Social proof - "I've been wanting to try these strips for a hot minute now. I was a little skeptical because they're so affordable, but these are the SNOW Whitening Strips." – Female 2 (Customer) - "Look at these babies, literally wiping away my insecurities." – Female 2 (Customer) # Point of view - Customer 40% – The ad features real customers sharing their experiences and demonstrating the use of the product. - Brand 40% – The official voice of the brand is used to introduce the product, highlight its benefits, and provide CTAs. - Expert 20% – An authority figure is presented to add credibility to the product's claims. # Storyline - 00:00–00:02 The ad begins with a woman standing in front of a Costco aisle, creating anticipation about a new product coming to the store. - 00:02–00:04 00:02–00:04: The woman reveals that SNOW teeth whitening strips are now available at Costco, emphasizing their affordability. This is conveyed from the brand's perspective, highlighting the product's accessibility and value. - 00:04–00:15 00:04–00:15: A customer shares her experience with SNOW whitening strips, noting her initial skepticism due to the product's affordability. She then demonstrates how to apply the strips to both her upper and lower teeth, providing a user's perspective on the product's ease of use. - 00:15–00:27 00:15–00:27: A man lists five reasons why dentists are talking about SNOW whitening strips, including their whitening power, sensitivity reduction, enamel repair, great taste, and dissolving properties. This is presented from an expert perspective, adding credibility to the product's claims. - 00:27–00:31 00:27–00:31: The first customer shows off her brightened smile after using the strips, expressing how they have helped her overcome insecurities. This reinforces the product's effectiveness and emotional benefits from a customer's point of view. - 00:31–00:33 00:31–00:33: The man presents a before-and-after comparison of his teeth, showcasing the visible whitening results achieved with SNOW strips. This provides visual proof of the product's efficacy from an expert's perspective. - 00:33–00:38 00:33–00:38: The ad returns to the woman in Costco, encouraging viewers to purchase the strips on their next grocery run. It also offers an alternative purchase option for those without a Costco membership, directing them to a link below. This is conveyed from the brand's perspective, providing clear CTAs. - 00:38–00:42 00:38–00:42: The ad concludes with the woman reiterating the benefits of SNOW whitening strips, encouraging viewers to celebrate a confident smile during the holiday season. This reinforces the product's value and emotional payoff from the brand's perspective.

# Ad summary This ad features a screenshot of a Yahoo Health article about Snow Teeth Whitening. The article highlights the brand's success and its presence in Costco, while the image shows the product being held in front of a Costco display. # Brand positioning Snow Teeth Whitening is presented as a highly successful, $100 million dollar brand that is disrupting the oral care industry. The brand is positioned as innovative and popular, as evidenced by its presence in major retail stores like Costco. This suggests that Snow is a brand that consumers trust and seek out for effective teeth whitening solutions. The brand aims to occupy the space of a premium, yet accessible, oral care provider that is changing the norms of the industry. # Product The product featured is Snow Dissolving Teeth Whitening Strips, available in two variants: Extra Strength+ and Purple+. The strips are designed to dissolve, offering a convenient and advanced whitening experience. The packaging highlights the product's key features, such as advanced whitening, enamel safety, and sensitivity technology. The Extra Strength+ variant contains 42 dissolving teeth whitening strips, while the Purple+ variant contains 14 brightening strips. The product is for individuals seeking a convenient and effective way to whiten their teeth at home. The ad addresses the purchase barrier of sensitivity by highlighting the sensitivity technology. # Visual style The ad has a mixed visual style, combining a screenshot of a professional news article with a real-life photo. The production quality of the photo is casual, seemingly shot on a phone, which gives it an authentic feel. The image treatment is natural, with no obvious filters or color grading. The typography integration is simple and clean, with the focus on legibility. The ad contrasts the polished look of the news article with the more casual photo, creating a sense of authenticity and approachability. This style likely aims to increase scannability and stop power in the feed by presenting information in a familiar and trustworthy format. # Hooks Headline: THE $100 MILLION DOLLAR BRAND CHANGING ORAL CARE! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of teeth whitening causing sensitivity, as highlighted by the inclusion of "Sensitivity Technology" as a key feature. # Value propositions - Convenient and effective teeth whitening at home - Advanced whitening technology that is safe for enamel and gentle on sensitive teeth # Benefits - Brightening Strips # Features - Dissolving Teeth Whitening Strips - Advanced Whitening - Enamel Safe - Sensitivity Technology - Lavender Mint # Call to action None used. # Social proof - The Yahoo Health article screenshot serves as social proof, indicating that the brand is recognized and respected in the health and wellness industry. # Point of view - External source: The Yahoo Health article screenshot lends credibility and positions the brand as newsworthy and successful. - Brand: The product packaging and the owner's presence highlight the product's features and availability. - Customer: The image of the product in Costco suggests accessibility and convenience for the customer. # Storyline - The ad opens with a screenshot of a Yahoo Health article, immediately establishing credibility and newsworthiness. The message is that Snow Teeth Whitening is a brand worth talking about, and the brand is telling this part of the story through the voice of a media outlet. - The article headline emphasizes the brand's financial success and its impact on the oral care market, reinforcing its position as a leader in the industry. The brand is telling this part of the story, highlighting its achievements and market presence. - The image shows the owner of Snow Teeth Whitening holding the product in front of a Costco display, visually demonstrating the brand's availability in a major retail store. The customer is experiencing this part of the story, seeing the product in a real-world setting and associating it with convenience and accessibility. - The product packaging is prominently displayed, highlighting its key features and benefits, such as advanced whitening and sensitivity technology. The brand is telling this part of the story, showcasing the product's unique selling points and addressing potential customer concerns.

# Ad summary A fast-paced UGC-style ad promoting SNOW's "The Magic Powder" teeth whitening booster, featuring multiple creators sharing their positive experiences and demonstrating its use. The ad highlights a holiday sale with a 64% sitewide discount and free gifts, positioning the product as "The Gift Everyone's Talking About" and "The Best Gift of the Season." It emphasizes the product's effectiveness in whitening teeth and improving confidence, while also addressing concerns about enamel sensitivity and taste. # Brand positioning SNOW aims to occupy the space of an accessible yet highly effective at-home oral care solution, specifically for teeth whitening. The brand aligns with values of self-improvement, confidence, and convenience, promoting a lifestyle where achieving a brighter smile is easy and affordable. It pushes against the norm of expensive or harsh whitening treatments by offering a product that is "soft on my enamel" and has a "really good taste." The brand positioning is primarily functional, focusing on the performance of teeth whitening, but also strongly emotional, linking a whiter smile to increased confidence and addressing insecurities. # Product The product featured is "SNOW THE MAGIC POWDER™ TEETH WHITENING BOOSTER," described as a lavender & mint flavor powder. It is for individuals seeking to whiten their teeth and improve oral hygiene, particularly those concerned about tooth sensitivity or bad breath. The ad explicitly states it contains "Calcium carbonate," which is "great for preventing cavities." It is used by dipping a wet toothbrush into the powder and then applying toothpaste on top before brushing as usual. Key USPs include its ability to whiten teeth, be "soft on my enamel," have a "really good taste" (lavender and mint combo), and prevent cavities. It is presented as a solution for "not having white teeth" and "having really bad breath," offering a quick transformation in "just 5 minutes." The ad positions it as "the closest thing that you're going to find to veneers" and a "must-have gift" for the holiday season. # Visual style The ad features a hybrid visual style, blending polished commercial elements with a strong UGC (User-Generated Content) feel. The editing is fast-paced with quick cuts, creating a dynamic and engaging rhythm. Production quality varies, with some shots appearing more professionally lit and framed (like the initial Christmas tree shots and the before/after comparisons), while others are clearly selfie-style or handheld, contributing to an authentic, relatable tone. Visual motifs include close-ups of smiling faces and product interaction, emphasizing the results and ease of use. The pacing is consistently quick, with cuts happening every 1-2 seconds, maintaining high energy. Audio-visual sync is present, with cuts often aligning with spoken words or sound effects, enhancing the impact of testimonials and product demonstrations. # Hooks Spoken: Female 1: Guys, you won't believe the deal I just snagged! Text overlay: The Gift Everyone's Talking About / SNOW 64% OFF Sitewide + FREE Gifts! / Guys, you won't believe / the deal I just snagged! 🤑 Visual: A close-up shot of a frosted Christmas tree adorned with gold and red ornaments and warm string lights. The camera is slightly shaky, moving around the tree. In the bottom right, a blonde female (Female 1) is visible from the chest up, wearing a light-colored ribbed sweater, speaking into a small microphone. Her expression is enthusiastic. / The camera pans down slightly to reveal two blue SNOW "The Magic Powder" containers nestled among the Christmas tree branches. One is a square box, the other a cylindrical jar. Female 1 remains in the bottom right, maintaining her enthusiastic expression. # Funnel stage Conversion # Pain points not having white teeth – Female 7 states, "my biggest insecurity is not having white teeth" (00:19-00:20). having really bad breath – Female 7 states, "and having really bad breath" (00:20-00:21). # Value propositions - The Gift Everyone's Talking About - SNOW 64% OFF Sitewide + FREE Gifts! - MUST-HAVE GIFT - Best Gift of the Season 🎁 Up to 64% Off + FREE Gifts! - My wife gave me this gift and said it's amazing 👀 - this sh*t is called magic for a reason - because it's the closest thing that you're going to find to veneers - Give the Gift of Confidence 🤩 Order by Dec 21 for Christmas Delivery - you're guaranteed holiday delivery # Benefits - whiter than my skin now - preventing cavities - soft on my enamel - really good taste - took care of both those problems in just 5 minutes - Give the Gift of Confidence # Features - 64% sitewide discount - FREE Gifts - lavender and mint combo - Calcium carbonate in it - great for preventing cavities - soft on my enamel - really good taste - closest thing that you're going to find to veneers - took care of both those problems in just 5 minutes # Call to action Go check it out before it's gone! # Social proof - "Everyone is talking about this must-have gift" – Female 1 (Creator) - "My wife gave me this gift and said it's amazing" – Male 1 (Customer/Creator) - "My teeth are literally whiter than my skin now" – Male 1 (Customer/Creator) - "My wife cooked on this one!" – Male 1 (Customer/Creator) - "this sh*t is called magic for a reason" – Female 6 (Customer/Creator) - "because it's the closest thing that you're going to find to veneers" – Female 6 (Customer/Creator) - "I don't know about you guys, but my biggest insecurity is not having white teeth and having really bad breath. And this girl just took care of both those problems in just 5 minutes." – Female 7 (Customer/Creator) # Point of view - Customer 80% – Multiple creators share their personal experiences, insecurities, and reactions to the product in a casual, authentic style. - Brand 20% – The overlay text and the primary female creator's framing of the offer and holiday delivery represent the official brand message. # Storyline - 00:00–00:01 A female creator introduces the product with excitement, hinting at a great deal she "snagged." This sets an enthusiastic, relatable tone, immediately drawing the audience in with the promise of a valuable discovery from a peer. - 00:01–00:02 The same female creator continues, stating "Everyone is talking about this must-have gift this holiday." This builds social proof and urgency, framing the product as a popular and desirable item for the season, from a customer's perspective. - 00:02–00:05 The female creator explains that SNOW is making the deal "even better" with a 64% sitewide discount and free gifts. This directly addresses the value proposition and offer, maintaining an excited, informative tone from a customer's perspective, encouraging immediate action. - 00:05–00:08 A male creator demonstrates the product's application, dipping his toothbrush into the powder and then brushing his teeth with a blue light. This visually shows the ease of use and the product's unique features, from a customer's first-person perspective, with a practical and instructional tone. - 00:08–00:10 The male creator rinses his mouth and then dramatically reveals his whitened teeth, exclaiming "What the hell?!" This is a direct, emotional reaction to the product's effectiveness, conveying surprise and satisfaction from a customer's perspective, with a humorous and authentic tone. - 00:10–00:11 The male creator continues, "My teeth are literally whiter than my skin now," attributing the discovery to his wife. This reinforces the dramatic results and adds a layer of social proof, maintaining a surprised and enthusiastic tone from a customer's perspective. - 00:11–00:12 A female creator in a car holds the product and states, "this sh*t is called magic for a reason." This is a strong, colloquial endorsement, emphasizing the product's transformative power from a customer's perspective, with a confident and slightly edgy tone. - 00:12–00:14 The female creator in the car elaborates, "because it's the closest thing that you're going to find to veneers." This positions the product as a high-impact, professional-level solution, maintaining a confident and informative tone from a customer's perspective. - 00:14–00:16 The female creator in the car highlights that it's "really soft on my enamel" and "surprisingly has a really good taste." This addresses potential pain points (sensitivity, unpleasant taste) and reinforces product benefits, maintaining a reassuring and positive tone from a customer's perspective. - 00:16–00:17 The female creator in the car specifies the taste as "a lavender and mint combo." This provides a specific, appealing detail about the product's flavor, maintaining an informative tone from a customer's perspective. - 00:17–00:19 The female creator in the car mentions "Calcium carbonate" for "preventing cavities," while the screen shows the product's ingredient list. This provides a functional benefit and scientific backing, shifting to a more informative tone from a customer's perspective, supported by brand information. - 00:19–00:21 Another female creator in a car shares her "biggest insecurity" about "not having white teeth and having really bad breath." This establishes a relatable pain point, creating empathy and connection from a customer's perspective, with a vulnerable yet hopeful tone. - 00:21–00:22 The female creator in the car concludes, "And this girl just took care of both those problems in just 5 minutes." This presents the product as a quick and effective solution to common insecurities, maintaining a triumphant and satisfied tone from a customer's perspective. - 00:22–00:24 The initial female creator returns, encouraging viewers to "Give the Gift of Confidence" with a before/after visual. This reinforces the emotional benefit and provides a clear call to action, maintaining an encouraging and persuasive tone from a brand/creator perspective. - 00:24–00:26 The female creator reiterates the holiday sale: "SNOW's holiday sale is up to 64% off plus free gifts." This repeats the offer and adds urgency, maintaining an enthusiastic and informative tone from a brand/creator perspective. - 00:26–00:28 The female creator emphasizes guaranteed holiday delivery if ordered by December 21st, shown with a gift being placed under a Christmas tree. This adds a time-sensitive incentive and visualizes the holiday gifting aspect, maintaining an informative and urgent tone from a brand/creator perspective. - 00:28–00:30 The female creator urges, "Go check it out before it's gone!" while another female creator smiles, showing off her white teeth. This final call to action combines urgency with a visual demonstration of the desired outcome, maintaining a persuasive and excited tone from a brand/creator perspective.

# Ad summary This ad for Snow teeth whitening features a before and after photo of a customer's teeth, along with a testimonial about the product's effectiveness and a photo of the product. # Brand positioning Snow is presented as a provider of professional-level teeth whitening solutions. The brand aims to occupy a space in the consumer's mind as a provider of effective teeth whitening, as evidenced by the before and after photos and customer testimonial. The brand aligns with values of self-improvement and confidence, promoting a lifestyle of enhanced personal appearance. The brand pushes against the norm of in-office dental procedures, offering an at-home solution. The brand positioning is both functional (teeth whitening) and emotional (confidence). # Product The product featured is a teeth whitening pen designed for at-home use. The pen is shown in a gold tube with a clear section to see the product inside. The product is for individuals seeking professional-level teeth whitening in a convenient, at-home format. The ad highlights the product's ability to deliver "excellent results," as stated in the customer testimonial. The testimonial also mentions that the product took care of dry skin on the lip, addressing a potential purchase barrier by showcasing an additional benefit. # Visual style The ad has a clean and professional visual style. The use of before-and-after photos provides a clear visual comparison, and the product is displayed prominently. The color palette is simple and modern, with a focus on white and gold. The overall effect is polished and trustworthy. # Hooks Headline: EXPERIENCE PROFESSIONAL-LEVEL WHITENING # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of teeth discoloration and the desire for a brighter, whiter smile. The "BEFORE" photo visually signals this frustration. # Value propositions - Professional-level whitening at home - Addresses dry skin on the lip # Benefits - Professional-level whitening - Takes care of dry skin on the lip # Features - Teeth whitening pen - At-home use # Call to action None used. # Social proof - "Excellent results The first use took care of dry skin on the lip. What a difference it makes having the RIGHT products!" -Shana B., Verified Customer # Point of view - Brand: The brand name and claim to provide professional-level whitening is from the brand's point of view, as they are promoting their product's capabilities. - Customer: The before-and-after comparison of a customer's teeth is from the customer's perspective, as the audience is meant to see the transformation from their point of view. - Customer: The customer testimonial praising the product's results and its effect on dry skin is from the customer's point of view, as they are sharing their positive experience with the product. # Storyline - The ad opens by showcasing the brand name and a claim to provide professional-level whitening, setting the stage for the product's capabilities. The brand is telling the audience that they can expect professional results from this product. - The ad then presents a before-and-after comparison of a customer's teeth, visually demonstrating the product's effectiveness. The customer's perspective is shown here, as the audience is meant to see the transformation from their point of view. - The ad includes a customer testimonial praising the product's results and its effect on dry skin, adding credibility and addressing potential concerns. The customer is telling the audience about their positive experience with the product. - The ad concludes with a visual of the product itself, reinforcing its availability and positioning it as the solution to the problem presented. The brand is showing the audience the product that can deliver the results they've seen.

# Ad summary A man in his car demonstrates how to use a teeth whitening pen from SNOW. He applies the product to his teeth and shows the results. # Brand positioning SNOW is presented as a brand that offers convenient and effective teeth whitening solutions. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-use products that deliver professional-level results at home. The brand aligns with a lifestyle that values quick and accessible beauty enhancements. SNOW pushes against the norms of traditional teeth whitening methods, such as strips, by offering a pain-free alternative. The brand positioning is both functional, emphasizing the product's performance and simplicity, and emotional, promoting the confidence that comes with a brighter smile. # Product The featured product is a teeth whitening pen from SNOW, designed for quick and easy application. It contains a hydrogen peroxide serum, which the ad claims is the same ingredient used in professional teeth whitening services. The pen is designed for anyone looking for a convenient way to brighten their smile. The pen features a twist-bottom mechanism to dispense the serum onto a brush tip, allowing for precise application. The ad addresses the pain associated with traditional teeth whitening strips, positioning the pen as a comfortable alternative. The product is presented as a portable solution for on-the-go touch-ups, perfect for achieving an instant glow-up before events. # Visual style The ad has a UGC feel, with a handheld camera and natural lighting. The editing style is simple, with mostly static shots and minimal transitions. The production quality is casual, which supports the intended tone of a relatable and authentic product review. The pacing is consistent throughout the ad, with a conversational rhythm that matches the speaker's delivery. # Hooks Spoken: 00:00–00:03 If you still have yellow teeth in 2025, I do not feel bad for you anymore. Text overlay: 00:00–00:03 Instant glow up? ✨ Visual: 00:00–00:06 Close-up shot of a young man with blond hair and blue eyes, wearing a black t-shirt, sitting in his car. He is applying a white serum to his teeth with a gold pen-like applicator. The background shows the car's interior and a blurred view through the windshield. The camera is selfie-style, handheld, and slightly shaky. The lighting is natural, and the focus is on the man's face and teeth. # Funnel stage Consideration # Pain points The ad implies that yellow teeth are undesirable and outdated, creating a sense of insecurity for viewers who may have them. The man states, "If you still have yellow teeth in 2025, I do not feel bad for you anymore." # Value propositions - Professional whitening results at home - Convenient and quick glow-up - Affordable alternative to professional services # Benefits - Instant teeth whitening - Painless - Easy to use - Portable # Features - Hydrogen peroxide serum - Pen applicator # Call to action I'll leave the link to this product somewhere in the video. # Social proof - "My teeth have never looked this white before" – Male 1 (Customer) - "You can literally see it's an instant teeth white" – Male 1 (Customer) - "I keep one of these in my car at all times just in case I need like a quick glow up or something cause it literally instantly glows you up" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The video opens with a man applying a teeth whitening pen to his teeth. He asks, "Instant glow up?" This is intended to grab the viewer's attention by suggesting a quick and easy way to improve their appearance. The audience experiences the ad from the man's perspective, conveyed through a selfie-style camera angle and casual tone. The moment is playful and engaging. - 00:03–00:13 00:03–00:13 The man states, "If you still have yellow teeth in 2025, I do not feel bad for you anymore." This is intended to create a sense of urgency and highlight the outdated nature of yellow teeth. The audience experiences the ad from the man's perspective, conveyed through a selfie-style camera angle and casual tone. The moment is humorous and slightly provocative. - 00:13–00:16 00:13–00:16 The man introduces the product, saying, "Then I found this little guy right here. It's a teeth whitening pen." This is intended to present the product as a solution to the problem of yellow teeth. The audience experiences the ad from the man's perspective, conveyed through a selfie-style camera angle and casual tone. The moment is informative and straightforward. - 00:16–00:22 00:16–00:22 The man explains the product's key ingredient, stating, "It uses hydrogen peroxide serum, which is like the exact same stuff a professional whitening service is gonna use." This is intended to build credibility by associating the product with professional treatments. The audience experiences the ad from the man's perspective, conveyed through a selfie-style camera angle and casual tone. The moment is informative and reassuring. - 00:22–00:27 00:22–00:27 The man demonstrates how to use the pen, saying, "Just pull the cap off and twist the bottom, and it's gonna push the serum to the top, and then you literally just paint it on." This is intended to show the ease of use of the product. The audience experiences the ad from the man's perspective, conveyed through a selfie-style camera angle and casual tone. The moment is practical and encouraging. - 00:27–00:33 00:27–00:33 The man shares his personal experience, stating, "I keep one of these in my car at all times just in case I need like a quick glow up or something because it literally instantly glows you up." This is intended to provide social proof and highlight the product's convenience. The audience experiences the ad from the man's perspective, conveyed through a selfie-style camera angle and casual tone. The moment is relatable and persuasive. - 00:33–00:36 00:33–00:36 The man shows the results, saying, "Literally about to head out to an event, and you can see these things are absolutely shining." This is intended to visually demonstrate the product's effectiveness. The audience experiences the ad from the man's perspective, conveyed through a selfie-style camera angle and casual tone. The moment is confident and appealing. - 00:36–00:42 00:36–00:42 The man reveals the brand and price, stating, "Plus, I snagged this thing for like 20 bucks. It's by that SNOW brand. It's literally their brand new product." This is intended to provide information about the brand and highlight the affordability of the product. The audience experiences the ad from the man's perspective, conveyed through a selfie-style camera angle and casual tone. The moment is informative and exciting. - 00:42–00:50 00:42–00:50 The man encourages viewers to take advantage of a sale, stating, "Also caught it on a nice little flash sale, so I figured if anyone else wanted to like take advantage of the sale, I'll leave the I'll leave the link to this product somewhere in the video. I doubt it's gonna last much longer, so I'd be fast and pick it up." This is intended to create a sense of urgency and drive immediate action. The audience experiences the ad from the man's perspective, conveyed through a selfie-style camera angle and casual tone. The moment is persuasive and time-sensitive.

# Ad summary The ad presents the problem of smiles losing brightness over time and offers the SNOW® Gold Whitening Pen as the solution to restore brilliance anytime, anywhere. # Brand positioning SNOW® is presented as a brand focused on oral care, specifically teeth whitening. The brand positions itself as a provider of solutions for maintaining a brilliant smile, emphasizing convenience and accessibility with the promise of results "anytime, anywhere." The brand aligns with a lifestyle that values aesthetics and self-care, suggesting a modern approach to oral hygiene. By highlighting that the product is "safe for daily use, designed by leading oral care experts," SNOW® aims to build trust and credibility, potentially pushing against the perception of teeth whitening as a harsh or infrequent treatment. # Product The SNOW® Gold Whitening Pen is a portable teeth whitening solution designed to restore brilliance to smiles that have lost brightness over time. The pen format suggests ease of use and convenience, allowing for application anytime, anywhere. The product is presented as safe for daily use and developed by leading oral care experts, addressing potential concerns about the safety and efficacy of teeth whitening treatments. The "Gold" in the product name implies a premium offering within the teeth whitening category, suggesting a focus on quality and results. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and clear messaging. The production quality appears to be high, with well-lit and professionally shot imagery. The use of a neutral color palette and simple shapes contributes to a modern and sophisticated aesthetic. The typography is clean and legible, further enhancing the ad's scannability. # Hooks Headline: Your smile loses its brightness over time. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the loss of brightness in one's smile over time. "Your smile loses its brightness over time." # Value propositions - Restores brilliance anytime, anywhere (convenience and accessibility) - Safe for daily use (addresses safety concerns) - Designed by leading oral care experts (builds trust and credibility) # Benefits - Restores brilliance anytime, anywhere. # Features - Gold Whitening Pen - Safe for daily use - Designed by leading oral care experts # Call to action None used. # Social proof - Safe for daily use, designed by leading oral care experts. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the problem of dull smiles and positioning the SNOW® Gold Whitening Pen as the solution. # Storyline - The ad opens by identifying "The Problem": that smiles lose their brightness over time. This is presented from the brand's perspective, setting up a common concern among viewers and creating an opportunity to offer a solution. - The ad transitions to "The Solution", introducing the SNOW® Gold Whitening Pen as a way to restore brilliance anytime, anywhere. This is presented from the brand's perspective, directly addressing the problem identified earlier and positioning the product as the answer. - The ad concludes by emphasizing that the product is safe for daily use and designed by leading oral care experts. This is presented from the brand's perspective, aiming to build trust and credibility by highlighting the product's safety and expertise behind its development.

# Ad summary This ad promotes the Snow teeth whitening wand as the best gift for the holidays. Several people are shown using the product and sharing their positive experiences. # Brand positioning Snow is presented as a brand that offers viral teeth whitening products. The brand aims to occupy a space in the consumer's mind as a provider of effective and easy-to-use teeth whitening solutions. The brand aligns with a lifestyle that values a bright, confident smile. Snow positions itself as a modern solution for teeth whitening, offering a convenient alternative to traditional methods. The brand positioning is both functional, highlighting the product's effectiveness, and emotional, associating it with a confident smile. # Product The Snow Extra Strength Teeth Whitening Wand is a mint-flavored teeth whitening product designed for easy and convenient use. It contains hydrogen peroxide and carbamide peroxide, ingredients also used in professional teeth whitening services. The product is applied directly to the teeth and left on for 10-15 minutes. The wand is presented as a solution for achieving a brighter smile and is suitable for anyone looking to improve their teeth's whiteness. The ad addresses the purchase barrier of time commitment by highlighting the product's ease of use and short application time. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and stationary camera angles. The production quality is a hybrid of polished commercial and user-generated content. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03: Customers call this the best gift. And honestly, they're absolutely right. Text overlay: 00:00–00:03 Customers Call This the Best Gift🎁 / 00:00–00:03 SNOW is for you🤩 Visual: 00:00–00:01: Extreme close-up of a man's teeth, smiling widely. The background is blurred and out of focus. The man appears to be in his late 20s to early 30s, with a beard. The camera is stationary. The lighting is bright and even. The text overlay states, "Customers Call This the Best Gift. SNOW is for you." / 00:01–00:03: Split screen. Top: A small inset of the previous shot of the man's teeth. Bottom: A woman in her late 20s to early 30s, with long brown hair, wearing a light purple top, is smiling and applying the Snow teeth whitening wand to her teeth. She is in a bathroom setting with a white background. The camera is stationary. The lighting is bright and even. The text overlay states, "Customers Call This the Best Gift. SNOW is for you." # Funnel stage Consideration # Pain points The ad implies that people are frustrated with dull or discolored teeth. The ad shows close-ups of teeth that are not perfectly white, visually signaling the problem of teeth discoloration. # Value propositions - Easy to use: You just put it on your teeth let it sit for maybe like 10 or 15 minutes - Professional grade: It uses hydrogen peroxide and carbamide peroxide which is literally what the professional teeth whitening service uses # Benefits - Super easy to use - Professional teeth whitening service uses - Teeth are now the most common compliment I get # Features - Extra Strength - Mint flavored - Contains hydrogen peroxide and carbamide peroxide # Call to action Hit that button # Social proof - "Customers call this the best gift" – Unnamed speaker (Customer) - "Ever since I started using this thing my teeth are now the most common compliment I get" – Male 2 (Customer) # Point of view - Customer 80% – The ad features multiple customers sharing their experiences and testimonials about the product. - Brand 20% – The brand's voice is present through text overlays and promotional messages. # Storyline - 00:00–00:01 The ad opens with a close-up of a man's teeth. - 00:01–00:03 00:01–00:03: A woman is shown applying the Snow teeth whitening wand to her teeth. The text overlay states, "Customers Call This the Best Gift. SNOW is for you." The message conveys that the product is highly regarded by customers and is being presented as a gift option. This is from the brand's perspective, using customer testimonials to promote the product. - 00:03–00:06 00:03–00:06: A woman is shown holding the Snow teeth whitening wand. The text overlay asks, "Wanna see why everyone's losing their minds over SNOW this Christmas?" The message is intended to create curiosity and encourage viewers to learn more about the product. This is from the brand's perspective, using a question to engage the audience. - 00:06–00:15 00:06–00:15: A man is shown applying the Snow teeth whitening wand to his teeth. He states that it is super easy to use and only needs to sit for 10-15 minutes. The text overlay states, "The Social Media Sensation. 64% OFF + Free Gifts!" The message conveys the product's ease of use and promotes a limited-time offer. This is from the customer's perspective, sharing their experience with the product. - 00:15–00:19 00:15–00:19: A man is shown talking about how his teeth are now the most common compliment he gets since using the product. The message conveys the positive results of using the product. This is from the customer's perspective, sharing their personal experience. - 00:19–00:27 00:19–00:27: A man is shown talking about how the product uses hydrogen peroxide and carbamide peroxide, which are also used in professional teeth whitening services. The message conveys the product's effectiveness and compares it to professional treatments. This is from the customer's perspective, sharing information about the product's ingredients. - 00:27–00:32 00:27–00:32: A woman is shown applying the Snow teeth whitening wand to her teeth. The text overlay states, "Holiday Shipping Cutoff. Ready for a smile that keeps on giving? Hit that button and make someone crazy happy this Christmas." The message conveys the product's benefits and promotes a call to action. This is from the brand's perspective, encouraging viewers to purchase the product. - 00:32–00:37 00:32–00:37: A woman is shown applying the Snow teeth whitening wand to her teeth. The text overlay states, "Holiday Shipping Cutoff. Just don't miss the Holiday Shipping Cutoff." The message conveys the product's benefits and promotes a call to action. This is from the brand's perspective, encouraging viewers to purchase the product.

# Ad summary A man in a bathroom demonstrates how to use Snow's Magic Booster Powder. He responds to a comment asking if the product messes with your gums. He explains that he brushes his teeth with the product and scrubs his teeth. He says that he used to have sensitive teeth and receding gums, but this product doesn't cause him any problems. He says that his sensitivity went away and his gums feel healthier. He says that it's all natural. He says that it's back in stock and that his last video on this sold out, so if you see it, you better go grab it now. # Brand positioning Snow is presented as a brand focused on natural oral care solutions that address common issues like sensitivity and gum health. The brand positions itself as a provider of products that are gentle yet effective, contrasting with potentially harsh or irritating alternatives. By emphasizing the natural composition of its products, Snow appeals to consumers seeking a healthier approach to oral hygiene, suggesting a commitment to both efficacy and well-being. The brand aims to occupy a space in the consumer's mind as a reliable and gentle solution for maintaining oral health without causing discomfort or irritation. # Product Snow's Magic Booster Powder is a teeth-whitening product designed to be used in conjunction with regular toothpaste. The powder is sprinkled on top of the user's current toothpaste before brushing. It is formulated to pressure wash all the stains off of your teeth. The product is for people who want to whiten their teeth without causing sensitivity or gum issues. The ad addresses the purchase barrier of potential gum irritation by highlighting that the product is all-natural and does not cause any problems for those with sensitive teeth or receding gums. The ad conveys that this product is worth trying because it effectively removes stains while being gentle on the gums and reducing sensitivity. # Visual style The ad has a UGC feel with a handheld camera and shaky footage. The production quality is low-end, which supports the casual and authentic tone. The editing style is simple with quick cuts. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:01 Danielle says, does it mess with your gums? Text overlay: Reply to Danielle Roberts's comment / does it mess with your gums? (comment) Visual: 00:00–00:01 The shot is a close-up of a man's face in a bathroom. He is holding a blue container and a blue electric toothbrush. A comment bubble is visible in the upper left corner of the screen. # Funnel stage Consideration # Pain points The ad addresses the pain point of teeth whitening products causing sensitivity and gum issues. "Danielle says, does it mess with your gums?" # Value propositions - All natural: No sensitivity, no gum issues - Pressure wash all the stains off of your teeth: Whiter teeth # Benefits - Pressure wash all the stains off of your teeth - No sensitivity - No gum issues - My sensitivity went away - My gums feel a lot healthier # Features - Sprinkle a little bit of this on top of your current toothpaste - All natural # Call to action Go grab it now # Social proof - "I've been using it for a little over a week now and this is what they used to look like" – Male 1 (Customer) - "My last video I made on this sold out" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:01 The creator reads a comment asking if the product messes with your gums. - 00:01–00:04 00:01–00:04 The creator begins to apply the product to his toothbrush. He is responding to the comment and setting up his demonstration. - 00:04–00:07 00:04–00:07 The creator demonstrates how not to brush your teeth with the product. He is setting up the correct way to brush your teeth with the product. - 00:07–00:15 00:07–00:15 The creator demonstrates how to brush your teeth with the product. He is showing the audience the correct way to brush your teeth with the product. - 00:15–00:20 00:15–00:20 The creator explains that he used to have sensitive teeth and receding gums, but this product doesn't cause him any problems. He is reassuring the audience that the product is safe for people with sensitive teeth and gums. - 00:20–00:22 00:20–00:22 The creator rinses his mouth. - 00:22–00:29 00:22–00:29 The creator holds up the product and explains that it's Snow's Magic Booster Powder. He explains that you just sprinkle a little bit of this on top of your current toothpaste. He is showing the audience the product and explaining how to use it. - 00:29–00:35 00:29–00:35 The creator points to his teeth and shows a before photo of his teeth. He is showing the audience the results of using the product. - 00:35–00:40 00:35–00:40 The creator says that he has no sensitivity and no gum issues. He says that he thinks it's because it's all natural. He is reassuring the audience that the product is safe and effective. - 00:40–00:46 00:40–00:46 The creator says that he'll put it in the cart for you. He says that it's back in stock and that his last video on this sold out, so if you see it, you better go grab it now. He is creating a sense of urgency and encouraging the audience to buy the product.

# Ad summary A man shares his experience with the Snow LED toothbrush. He explains that his girlfriend put him on to the product and that he loves that it has a two-minute timer and multiple modes. He also likes that it has blue light technology that targets stains. He mentions that he wishes he had bought it on TikTok shop because it is 24% off there. He encourages viewers to get the product while it is on sale. # Brand positioning Snow is presented as a brand that offers advanced oral care technology for teeth whitening at home. The brand is positioned as a convenient and effective alternative to professional dental treatments, allowing users to achieve a brighter, more radiant smile without extra steps. Snow aligns with a lifestyle focused on self-care and confidence, promoting the value of a clean, white smile. The brand pushes against the norm of traditional teeth whitening methods by offering a technologically advanced solution that is easy to use and fits into daily routines. # Product The Snow LED toothbrush is an electric toothbrush designed to brighten smiles and target stains. It features advanced LED whitening technology, similar to treatments offered in a dentist's office. The toothbrush has a two-minute timer and multiple modes, including clean, white, polish, and sensitive. It is designed for daily use and targets stains from coffee, wine, and other sources. The product addresses the purchase barrier of expensive dental treatments by offering a more affordable and convenient at-home solution. The key selling point is the blue light technology that targets stains without needing extra steps. # Visual style The ad has a casual, UGC feel with a clean and bright aesthetic. The editing style includes quick cuts and static shots, maintaining a consistent pace throughout the video. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of an authentic user review. The visual motifs include close-up shots of the product and the creator, emphasizing the product's features and the creator's personal experience. # Hooks Spoken: Male 1: I just turned 25 and we're just now getting LED toothbrushes. Text overlay: Brushing wrong for YEARS and no one told me 😳 Visual: 00:00–00:02 A close-up shot of a man with dark skin and curly hair, wearing a black t-shirt, standing in a bathroom. The background is a white wall with a towel hanging on a hook. He is looking directly at the camera and talking. / 00:02–00:03 The camera pans to the right to show a bathroom sink with various oral care products, including a water flosser, a pink toothbrush, mouthwash, and a black container. The man's hand enters the frame, holding a blue electric toothbrush. # Funnel stage Consideration # Pain points The ad implies that traditional toothbrushes and whitening methods are not as effective at targeting stains and maintaining a bright smile. The creator shares that his toothbrush used to be covered in bacteria, highlighting the need for a more advanced and hygienic solution. # Value propositions - Advanced LED whitening technology brightens your smile as you brush, targeting stains for a whiter, more radiant smile with every use. - Get the same treatments as the dentist's office from the comfort of your home. # Benefits - Targets stains - Whiter, more radiant smile - No extra steps - Same treatments as the dentist's office - From the comfort of your home # Features - LED toothbrushes - Two-minute timer - Clean, white, polish, and sensitive mode - Blue light technology # Call to action I'll leave the link down there to save you some time. # Social proof - "She put me on to these Snow LED toothbrushes. She has the exact same one." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing his personal experience and opinions about the product. # Storyline - 00:00–00:07 The ad begins with the creator introducing the Snow LED toothbrush, expressing surprise that LED toothbrushes are just now becoming available. - 00:03–00:07 He shares that his dentist tried to sell him on blue light treatments, but he already uses the technology every time he brushes. - 00:07–00:15 The creator then shares an embarrassing fact: before meeting his girlfriend, his toothbrush used to be covered in bacteria. - 00:15–00:19 He explains that his dentist showed him a close-up of the bacteria, which motivated him to switch to a better toothbrush. - 00:19–00:23 The creator states that his girlfriend put him on to the Snow LED toothbrushes, and she has the same one. - 00:23–00:28 He highlights the features of the toothbrush, including the two-minute timer and multiple modes. - 00:28–00:35 He reiterates that the best part is the blue light technology, which targets stains without extra steps. - 00:35–00:42 The creator explains that he knows the toothbrush is targeting coffee and wine stains every time he brushes. - 00:42–00:48 He mentions that his only regret is buying it full price because it is currently 24% off on TikTok Shop. - 00:48–00:55 The creator compares the toothbrush to expensive blue light treatments from the dentist's office. - 00:55–01:01 He states that the toothbrush is $75 on TikTok Shop and that he will leave a link below. - 01:01–01:06 The creator encourages viewers to get the toothbrush while it is on sale because it sells out quickly.

# Ad summary This image ad for Snow promotes their whitening pen as a holiday gift. The ad features a holiday sale with up to 40% off. # Brand positioning Snow is presented as a brand focused on clean and clinical oral care, trusted and loved by millions. The brand positions itself as a provider of effective teeth whitening solutions, emphasizing its popularity and reliability. The brand aims to occupy a space in the consumer's mind as a trusted and widely accepted option for oral care, particularly for those seeking teeth whitening solutions. The brand's positioning is functional, focusing on the clinical aspect of oral care, while also leveraging the emotional appeal of being 'loved by millions'. # Product The featured product is a teeth whitening pen designed for clean, clinical oral care. The pen is presented as part of a holiday sale, with a focus on gifting. The product is for individuals seeking a convenient and effective teeth whitening solution. The ad highlights the product's association with the Snow brand, known for its popularity and clinical approach to oral care. The whitening pen is shown alongside holiday-themed props, suggesting it as a suitable gift for the holiday season. The ad addresses the purchase barrier of cost by highlighting the 'up to 40% off' discount, making it more accessible to potential buyers. # Visual style The ad has a polished, studio-shot production quality with a clean and organized layout. The visual motifs include holiday-themed elements such as wrapped gifts, ornaments, and a snowflake logo. The image treatment includes color grading to create a festive and inviting atmosphere. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: WHITENING PEN # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Up to 40% off this holiday # Benefits - Stock up on clean, clinical oral care loved by millions # Features - clean, clinical oral care # Call to action None used. # Social proof - Stock up on clean, clinical oral care loved by millions # Point of view - Brand: The brand is communicating the product's features, benefits, and promotional offer throughout the ad. # Storyline - The ad starts by highlighting the 'HOLIDAY SALE' and the 'WHITENING PEN', immediately drawing attention to the product and the promotional offer. The brand is telling the audience about the product and the sale. - The ad continues by stating 'Stock up on clean, clinical oral care loved by millions', emphasizing the product's quality and popularity. The brand is building trust and credibility by highlighting the product's positive reception. - The ad concludes with 'ENJOY UP TO 40% OFF THIS HOLIDAY', reinforcing the offer and creating a sense of urgency. The brand is encouraging the audience to take advantage of the sale.