How Sculpd Advertises on Meta

# Ad summary This video ad features a woman demonstrating the Sculpd Candle Making Pottery Kit. It begins with her lighting a finished candle, then transitions to her receiving the kit as a gift and unboxing it. She proceeds to show the process of molding the air-dry clay into a candle holder, painting it, and then pouring the candle wax. The ad emphasizes the calming and mindful experience of using the kit, positioning it as a perfect self-care activity and a thoughtful gift. The creator shares her personal experience of finding escapism and a way to slow down through the craft. # Brand positioning Sculpd is presented as a brand that facilitates creative self-care and mindfulness through accessible DIY craft kits. It aims to occupy a space in the consumer's mind as a provider of calming, engaging activities that offer a break from the stresses of daily life. The brand aligns with values of relaxation, personal expression, and slowing down, promoting a lifestyle of intentional self-care. It pushes against the norm of constant digital stimulation and fast-paced living by offering a hands-on, screen-free experience. The brand positioning is primarily emotional, focusing on the feelings of calm, escapism, and connection to the present moment that the activity provides, rather than just the functional outcome of creating an object. # Product The featured product is 'The Candle Making Pottery Kit' by Sculpd, an all-in-one DIY kit designed for creating a personalized ceramic candle holder and then a candle to go inside it. The kit is for anyone seeking a calming, creative outlet, particularly those who feel overwhelmed by a busy week and need a reminder to slow down and engage in self-care. Explicitly stated product details include air-dry clay, tools, paints, candle wax, wicks, and fragrance oil. The ad highlights the unique selling proposition that 'no experience needed,' making it accessible to beginners. It emphasizes that 'it's just about enjoying the moment' and that 'pottery is like a massage for the brain,' suggesting the process itself is the primary benefit. Use occasions include a 'self-care Sunday' or any time one needs to 'slow down' and 'connect with the present.' The ad addresses the purchase barrier of needing prior experience by stating its simplicity and focus on the process. The kit allows for a multi-day activity, extending the calm experience from making the pottery to painting it and then pouring the candle. # Visual style The visual style is polished UGC, combining the authenticity of a personal video with high production quality. The editing rhythm is smooth with quick, purposeful cuts that maintain engagement without feeling rushed. The production quality is high-end, resembling a commercial but retaining a personal, relatable feel through the creator's direct address and hands-on demonstration. There are no strong visual motifs beyond consistent bright, natural lighting and clean, modern home aesthetics. The pacing is consistent, with cuts occurring every 1-2 seconds, creating a dynamic yet calming flow. Audio-visual sync is well-executed, with cuts and product actions perfectly timed to the voiceover and music. # Hooks Spoken: I didn't realise how much I needed this, but this kit was my escapism, after the longest week. Text overlay: I didn't realise how much I needed this / but this kit was my escapism / after the longest week Visual: Close-up of a lit candle in a handmade, wavy, blue and white ceramic holder on a round wooden tray. A small matchbox is next to it. In the background, a light grey sofa with textured pillows is visible, suggesting a cozy living room setting. The camera is stationary, focused on the candle. / Close-up of a woman's hands holding a matchbox and lighting the wick of the handmade candle. The flame is bright. The wooden tray and sofa are still visible in the background. The camera is stationary, focusing on the hands and candle. / Overhead shot of a woman's hands kneading a lump of grey air-dry clay on a light wooden cutting board. A crumpled orange Sculpd clay bag and a glass mug with a light brown beverage are blurred in the background. The camera is stationary, looking down at the hands. / Medium shot of a woman (Female 1) sitting on a sofa, focused on painting a wavy, grey ceramic candle holder with a small brush. She is wearing a white ribbed sweater. On the glass coffee table in front of her are various Sculpd paint tubes and a white plastic turntable. The background shows a light grey sofa and a framed picture on the wall. The camera is stationary, slightly above eye level. / Close-up of a woman's hands pouring clear liquid (candle wax) from a white Sculpd pouch into the handmade ceramic candle holder. A wooden stick holds the wick in place. The candle holder sits on a white paper towel on a wooden cutting board. The camera is stationary, focused on the pouring action. / Close-up of a woman's hand stirring a light brown beverage in a clear glass mug with a gold spoon. The mug is on a woven rattan coaster, which is on a round wooden tray. The tray is on a glass coffee table. The camera is stationary, focused on the stirring. # Funnel stage Consideration # Pain points The central pain point addressed is the feeling of being overwhelmed and stressed by a busy, fast-paced life, characterized by constant digital distractions and a lack of personal time for relaxation. This is signaled by the phrases: "after the longest week" and "no notifications, no noise, just this." # Value propositions - Everything you need is right here (completeness, convenience) - No experience needed (accessibility, ease of use) - It's just about enjoying the moment (focus on process, mindfulness) - Pottery is like a massage for the brain (stress relief, mental well-being) - It feels so calming to create whatever I feel like (personal expression, relaxation) - Invites you to connect with the present (mindfulness, digital detox) - Not just a one day activity (extended enjoyment, value for money) - Perfect way to extend my calm weekend (prolonged relaxation) - Every time I see my creation, I'm reminded to just take a breath (lasting positive reminder, emotional anchor) - Truly a gift that lasts (long-term value, thoughtful present) # Benefits - escapism - slow down - self-care Sunday - enjoying the moment - massage for the brain - calming to create - connect with the present - no notifications, no noise - extend my calm weekend - take a breath - gift that lasts # Features - air-dry clay - tools - paints - candle making guide - wicks & sticks - fragrance oil # Call to action so give them the gift of Sculpd # Social proof - I didn't realise how much I needed this # Point of view - Customer 90% – The video is primarily shot from the first-person perspective of the creator, showing her hands interacting with the product and her face expressing personal enjoyment and satisfaction. - Brand 10% – Shots of the product packaging and components are presented clearly, showcasing the brand's offerings. # Storyline - 00:00–00:00 The ad opens with a close-up of a finished, lit candle, setting a serene and cozy tone. - 00:00–00:01 The creator's hands light the candle, immediately establishing a personal connection and the product's end-use. - 00:01–00:02 The scene shifts to the creator's hands kneading clay, introducing the core activity of the kit and hinting at the creative process. - 00:02–00:03 The creator is shown painting the pottery, further illustrating the creative steps involved and the personalization aspect. - 00:03–00:04 The process of pouring candle wax into the finished pottery is shown, completing the product creation cycle. - 00:04–00:06 The creator is seen stirring a drink, implying a moment of relaxation and self-care, connecting the product to a lifestyle. - 00:06–00:10 The creator unboxes the Sculpd kit, revealing its contents and building anticipation for the creative journey. - 00:10–00:12 The creator points to the various components of the kit, highlighting its completeness and ease of use. - 00:12–00:15 Close-ups of the kit's contents (clay, tools, paints) are shown, detailing what the customer receives and reinforcing the 'everything you need' message. - 00:15–00:16 The creator prepares her workspace by placing a cutting board, signaling the start of the hands-on activity. - 00:16–00:17 The creator places her drink on a coaster, reinforcing the relaxed, self-care atmosphere. - 00:17–00:20 The creator kneads the clay, demonstrating the tactile and calming nature of the pottery process. - 00:20–00:21 The creator rolls out a piece of clay, showing a basic step in forming the pottery. - 00:21–00:22 The creator builds the pottery piece by coiling clay, illustrating the hands-on creation and the meditative aspect. - 00:22–00:23 The creator is shown shaping the inside of the pottery, emphasizing the personal touch and engagement. - 00:23–00:24 The creator proudly displays her partially formed pottery, conveying satisfaction and the joy of creation. - 00:24–00:26 The pottery piece is shown on a turntable with paints, indicating the next step in the creative process. - 00:26–00:27 The creator applies white paint to the pottery, demonstrating the painting stage. - 00:27–00:28 The creator applies blue paint to the pottery, showcasing the color options and artistic freedom. - 00:28–00:29 A close-up of the painted pottery with light blue dots, highlighting the detail and personalization. - 00:29–00:30 The creator paints the pottery with a marker, showing another method of decoration. - 00:30–00:32 The creator applies a different color paint to the pottery, emphasizing the multi-day aspect of the activity. - 00:32–00:34 The creator adds fragrance oil to the candle wax, demonstrating the candle-making step. - 00:34–00:35 The creator places the wick in the pottery, preparing for the wax pour. - 00:35–00:37 The creator pours the wax into the pottery, completing the candle creation. - 00:37–00:38 The finished candle is shown, now with solidified wax, ready to be lit. - 00:38–00:39 The creator holds up the finished candle, expressing pride and satisfaction in her creation. - 00:39–00:42 The creator lights the candle, bringing the entire process to a satisfying conclusion and returning to the opening scene. - 00:42–00:44 The lit candle is shown on a table, with the creator reading in the background, reinforcing the calm and relaxing atmosphere. - 00:44–00:46 The creator looks directly at the camera, smiling, holding the lit candle, and making a direct appeal to the viewer. - 00:46–00:47 A flat lay of all the kit components is shown, emphasizing the value and completeness of the gift. - 00:47–00:48 The finished candle is shown next to the kit box, reinforcing the connection between the product and the experience.

# Ad summary This ad features a woman who subtly encourages her boyfriend to be more creative with date nights by introducing him to the Sculpd pottery kit. The ad showcases the kit's contents and highlights the fun and engaging experience it provides for couples. # Brand positioning Sculpd is presented as a brand that offers creative and engaging DIY pottery kits for at-home use. The brand aims to occupy a space in the consumer's mind as a provider of fun, accessible, and unique experiences, particularly for couples seeking creative date night ideas. The brand aligns with values of creativity, connection, and hands-on activities, pushing against the norms of passive entertainment. The brand positioning is both functional, providing all the necessary materials for pottery making, and emotional, fostering connection and enjoyment through shared creative experiences. # Product The Sculpd pottery kit is a DIY kit designed for creating at-home pottery, specifically candles. The kit includes air-dry clay, paints, tools, candle wicks, and fragrance oils, providing everything needed to make personalized candles. It is designed for anyone looking for a creative and engaging activity, particularly couples seeking unique date night ideas. The kit addresses the barrier of needing specialized equipment or studio access for pottery making, offering a convenient and accessible solution. The ad emphasizes that the kit comes with everything needed for a fun and memorable experience. # Visual style The ad has a UGC feel with natural lighting and handheld camera work. The editing style includes quick cuts to maintain a fast pace. The production quality is polished, giving it a commercial feel while still maintaining authenticity. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:02 My boyfriend was in his flop era until he did this. Text overlay: 00:00–00:02 You need to try this date idea 🥰🕯️ Visual: 00:00–00:02 A man stands behind a woman outside a house, covering her eyes with his hands. The woman is smiling and wearing a white t-shirt and blue pants. The man is wearing a green t-shirt. A black door with glass panes is behind them, and a cat is visible inside the house. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire for more effort and creativity in a relationship, specifically in planning date nights. The ad addresses the problem of a boyfriend being in a "flop era" and needing a creative push. # Value propositions - The kit comes with everything you need for a fun and memorable experience. - Provides a creative and engaging activity for couples. - Offers a convenient and accessible solution for at-home pottery making. # Benefits - Creative and engaging activity - Unique date night idea - Personalized candle making - Everything you need in one kit # Features - Air-dry clay - Paints - Tools - Candle wicks - Fragrance oils # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a female customer sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman standing outside her home, eyes covered by her boyfriend. She expresses excitement and surprise as he reveals a date night idea. - 00:02–00:07 00:02–00:07 The woman is in the kitchen with her boyfriend, who is cooking. She expresses a desire for him to put in more effort and decides to subtly guide him. - 00:07–00:11 00:07–00:11 The woman is on her phone, subtly showing her boyfriend the Sculpd Instagram page and mentioning how fun it looks. This is a continuation of her plan to encourage him. - 00:11–00:16 00:11–00:16 The Sculpd pottery kit arrives, and the woman expresses her excitement. She shows the contents of the kit, emphasizing that it comes with everything needed. - 00:16–00:21 00:16–00:21 The couple is shown enjoying the pottery kit together, laughing and having fun. The woman notes that it was their best date night in ages and that her boyfriend still thinks it was his idea. - 00:21–00:25 00:21–00:25 The couple proudly displays their finished candle creations. The woman encourages viewers to give their partners a little push, as it's worth it for a date night like this.

# Ad summary This ad showcases the Sculpd Candle Making Pottery Kit. The ad shows the steps to create a candle using the kit, including crafting the pot, drying and painting it, adding a glossy varnish, adding fragrance oil, pouring the wax, and trimming the wick. # Brand positioning Sculpd is presented as a brand that offers creative and engaging DIY kits for crafting enthusiasts. The brand emphasizes the joy of creating personalized items, as seen in the ad's focus on crafting and painting unique candle pots. Sculpd aligns with a lifestyle that values creativity, self-expression, and hands-on activities. The brand positions itself as a provider of all-in-one kits that make crafting accessible and enjoyable for everyone, regardless of skill level. The brand positioning is emotional, focusing on the fun and satisfaction of creating something unique. # Product The Sculpd Candle Making Pottery Kit is a comprehensive DIY kit that allows users to create their own custom candles. The kit includes air-dry clay for crafting a unique pot, a set of pastel paints for decorating the pot, glossy varnish for sealing and adding shine, fragrance oil for scenting the candle, candle wax for pouring, and a wick. The kit is designed for anyone who enjoys crafting and creating personalized home decor items. The ad highlights the ease of use and the ability to customize each candle, making it a unique and personal creation. The kit addresses the barrier of needing multiple supplies by providing everything needed in one package, making it easy and convenient to create a custom candle. # Visual style The ad has a bright and cheerful aesthetic, with a focus on pastel colors and DIY crafting. The editing style includes quick cuts and time-lapses to show the candle-making process in an engaging way. The production quality is polished, giving the ad a professional feel while still maintaining a UGC vibe. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: THIS YEAR / Surprise someone you love with a Sculpd Candle Making Kit Visual: 00:02–00:03: Two Sculpd boxes are on a wooden surface next to a small Christmas tree. A gray kitten walks across the boxes. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing multiple supplies to make a candle by providing everything needed in one kit. # Value propositions - All-in-one kit for easy candle making - Customizable design with pastel paints - Unique and personal creation # Benefits - Create your own custom candles - Personalize your home decor - Enjoy a fun and creative activity - Make a unique gift for someone you love # Features - Air-dry clay - Pastel paints - Glossy varnish - Fragrance oil - Candle wax - Wick # Call to action None used. # Social proof - 1000+ Reviews # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features through a step-by-step demonstration. # Storyline - 00:00–00:01 The ad opens with a shot of clear liquid being poured into a red clay pot with a wooden stick across the top. - 00:01–00:02 00:01–00:02: The scene transitions to a similar shot, but this time the liquid is being poured into a pink and red polka-dotted pot. This shot continues the visual theme of the previous one, showing the pouring process from a slightly different angle and with a different pot design. - 00:02–00:03 00:02–00:03: The ad cuts to a shot of two Sculpd boxes, one for pottery and one for candle making, with a kitten playfully interacting with them. This introduces the product and adds a touch of whimsy and charm to the ad. - 00:03–00:07 00:03–00:07: The ad transitions to a time-lapse of hands shaping clay into a pot, accompanied by the text overlay "Step 1 - Craft your pot." This shows the first step in the candle-making process, emphasizing the hands-on aspect of the kit. - 00:07–00:12 00:07–00:12: The ad shows an open box of Sculpd pastel paints, followed by a time-lapse of the pot being painted with a pink and red checkered pattern, accompanied by the text overlay "Step 2 - Dry and paint." This highlights the customization options and creative freedom offered by the kit. - 00:12–00:13 00:12–00:13: The ad shows the pot being coated with a glossy varnish, accompanied by the text overlay "Step 3 - Add glossy varnish." This step adds a professional finish to the pot and enhances its visual appeal. - 00:13–00:15 00:13–00:15: The ad shows fragrance oil being poured into a bag of wax, accompanied by the text overlay "Step 4 - Add fragrance oil." This step adds a sensory element to the candle-making process, allowing users to create a custom scent. - 00:15–00:17 00:15–00:17: The ad shows the scented wax being poured into the painted pot, accompanied by the text overlay "Step 5 - Pouring time!" This is the final step in creating the candle, bringing all the elements together. - 00:17–00:19 00:17–00:19: The ad shows the wick being trimmed, accompanied by the text overlay "Step 6 - Trim your wick," followed by the text overlay "Light and enjoy!" This completes the candle-making process and encourages the viewer to enjoy their creation. - 00:19–00:22 00:19–00:22: The ad concludes with a shot of two finished candles and a product shot of the complete kit, reinforcing the final product and what the kit includes.

# Ad summary A woman in her car unboxes a Sculpd pottery kit and makes a small pinch pot. She then goes home and paints the pot. The ad encourages viewers to order their own Sculpd pottery kit and start sculpting. # Brand positioning Sculpd is presented as a brand that makes pottery accessible to everyone. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-use, at-home pottery kits that eliminate the need for traditional pottery equipment like wheels and kilns. The brand aligns with values of creativity, relaxation, and convenience, promoting a lifestyle where anyone can enjoy pottery as a hobby. Sculpd pushes against the norm that pottery is intimidating or requires specialized equipment, positioning itself as a simple and enjoyable activity. The brand positioning is both functional (easy to use, convenient) and emotional (calming, creative). # Product The Sculpd pottery kit is a complete set for creating pottery at home. It includes all the necessary materials to make small pottery projects without needing a pottery wheel, kiln, or studio. The kit is for anyone who wants to try pottery as a hobby, regardless of their experience level. The kit includes clay, tools, and paint. The kit's USPs are its ease of use, convenience, and the ability to create something beautiful in less than 10 minutes. The ad shows the product being used in a car, highlighting its portability and the ability to start a project anywhere. The ad addresses the purchase barrier of pottery being intimidating by showing how easy it is to make a pinch pot with the kit. # Visual style The ad has a casual, UGC feel with natural lighting and a selfie-style camera framing. The editing style is quick cuts, keeping the pace fast and engaging. The production quality is polished but still feels authentic, supporting the intended tone of a relatable customer sharing her experience. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Alright I don't know what's wrong with me, I literally just bought this pottery kit and I'm already making a pot in my car. Text overlay: 00:00–00:03 alright I don't know what's wrong with me / 00:00–00:03 I literally just bought this pottery kit / 00:02–00:03 and I'm already making a pot in my car Visual: 00:00–00:03 The shot is a selfie-style close-up of a young woman with fair skin, light brown hair, and a white cardigan, sitting in the driver's seat of a car. She is smiling and holding up a small, gray pinch pot. The background shows the car's interior and a glimpse of buildings outside the window. The lighting is natural and bright. # Funnel stage Consideration # Pain points Pottery seems intimidating to start. # Value propositions - Create something beautiful in less than 10 minutes - Calming hobby you can actually keep up with - Low pressure and feels good # Benefits - Easy to use - Convenient - Can create something beautiful in less than 10 minutes - Calming - Low pressure - Feels good # Features - Complete pottery kit - Includes clay, tools, and paint - No pottery wheel, kiln, or studio needed # Call to action order your Sculpd pottery kit now and start sculpting # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is excited about the product and sharing her experience. # Storyline - 00:00–00:03 00:00–00:03 The creator holds up a small, gray pinch pot and says she just bought a pottery kit and is already making a pot in her car. This is intended to grab the viewer's attention by showing how quickly and easily pottery can be made with the kit. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is playful and enthusiastic. - 00:03–00:09 00:03–00:09 The creator holds up the Sculpd pottery kit box and says she's too excited to wait until she gets home to open it. This continues the narrative of immediate gratification and excitement about the product. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is enthusiastic and impatient. - 00:09–00:14 00:09–00:14 The creator opens the kit and shows the contents, saying she already has a list of projects she wants to make. This shows the variety of projects possible with the kit and builds anticipation. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is excited and creative. - 00:14–00:18 00:14–00:18 The creator says pottery seems intimidating to start. This acknowledges a common barrier to entry for pottery. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is relatable and understanding. - 00:18–00:21 00:18–00:21 The creator says you can start by making a little pinch pot, which is super easy. This offers a solution to the intimidation factor by suggesting a simple starting point. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is encouraging and reassuring. - 00:21–00:26 00:21–00:26 The creator demonstrates how to make a pinch pot, saying you just pinch the clay and don't need a pottery wheel, kiln, or studio. This reinforces the ease of use and accessibility of the kit. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is informative and practical. - 00:26–00:30 00:26–00:30 The creator says you can make something adorable in less than 10 minutes. This highlights the quick and rewarding nature of the activity. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is enthusiastic and encouraging. - 00:30–00:35 00:30–00:35 The creator says people think pottery has to be this whole thing, but starting with small projects makes it stick. This addresses the misconception that pottery is complicated and emphasizes the benefits of starting small. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is relatable and reassuring. - 00:35–00:41 00:35–00:41 The creator says it gives your brain something to laser focus on, so it's calming, and it's a hobby you can actually keep up with. This highlights the mental and emotional benefits of pottery. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is informative and persuasive. - 00:41–00:47 00:41–00:47 The creator says it's low pressure, feels good, and you just need 10 minutes and your hands to create something beautiful. This reinforces the ease of use, convenience, and rewarding nature of the activity. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is encouraging and persuasive. - 00:47–00:52 00:47–00:52 The creator says she's going home to paint the pot because car pottery can only go so far. This adds a touch of humor and transitions to the next step of the process. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and selfie-style camera framing. The tone is playful and lighthearted. - 00:52–00:56 00:52–00:56 The creator is shown painting the pot at home, and the text overlay says to stop waiting to start your new hobby and order your Sculpd pottery kit now. This is a direct call to action, encouraging viewers to purchase the product. The audience is experiencing it from the brand's perspective, conveyed through the text overlay and the focus on the product. The tone is urgent and persuasive.

# Ad summary This ad features a woman who subtly influences her boyfriend to plan a date night using a Sculpd pottery kit. She leaves the tap open on her phone to the Sculpd Instagram page, and mentions how fun it looks. The pottery kit arrives, and the couple enjoys a date night making pottery together. # Brand positioning Sculpd is presented as a brand that offers creative and engaging pottery kits for at-home use. The brand aims to occupy the space of providing unique and memorable experiences, particularly for couples seeking fun and interactive date night ideas. The brand aligns with values of creativity, connection, and enjoyment of shared activities. Sculpd pushes against the norm of passive entertainment by offering a hands-on, DIY approach. The brand positioning is both functional, providing all necessary materials for pottery making, and emotional, fostering connection and creativity. The product shown is a candle-making pottery kit. # Product The Sculpd pottery kit is a comprehensive set designed for creating handmade pottery candles at home. It includes all necessary materials such as air-dry clay, paints, tools, and candle-making supplies. The kit is designed for couples or individuals looking for a creative and engaging activity. The kit comes with everything you need, making it easy to create a memorable date night. The kit addresses the purchase barrier of needing specialized equipment or studio access by providing a complete, user-friendly package. The ad highlights that the kit makes for the best date night in ages, emphasizing its value as a fun and interactive experience. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and a casual, UGC feel. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is polished, giving it a professional yet relatable vibe. The visuals are timed to the voiceover lines, enhancing the storytelling. # Hooks Spoken: 00:00–00:03 Female 1: There's nothing more embarrassing than having to beg your boyfriend to plan a date night. Text overlay: 00:00–00:02 Easy date night idea 🕯️🎨 Visual: 00:00–00:02 A man and woman are sitting at a table outside under an umbrella. They are both holding up small pottery candle holders with lit candles, smiling at the camera. The woman is wearing a white t-shirt and the man is wearing a gray t-shirt. There is a purple Sculpd box on the table in front of them, along with two wooden boards and a small wooden tool. The background shows green foliage. / 00:02–00:02 The man and woman lean in and kiss each other over the candles. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is having to beg your boyfriend to plan a date night. "There's nothing more embarrassing than having to beg your boyfriend to plan a date night." # Value propositions - The kit comes with everything you need, making it easy to create a memorable date night. - The kit makes for the best date night in ages, emphasizing its value as a fun and interactive experience. # Benefits - Creative and engaging activity - Memorable date night - Everything you need in one kit # Features - Air-dry clay - Paints - Tools - Candle-making supplies # Call to action None used. # Social proof - "It ended up being our best date night in ages" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a female customer sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a couple holding up pottery candles they made together, smiling at the camera. The woman states that there's nothing more embarrassing than having to beg your boyfriend to plan a date night. This sets up the problem the ad will address, from the perspective of a woman who wants her boyfriend to be more proactive in planning dates. The tone is lighthearted and relatable. - 00:03–00:07 00:03–00:07 The woman states that she can't be the only one who wants their boyfriend to put in more effort, so she decided to help him out just a little bit. This continues the narrative from the woman's perspective, explaining her motivation to subtly influence her boyfriend. The tone is playful and conspiratorial. - 00:07–00:13 00:07–00:13 The woman shows how she subtly influenced her boyfriend by leaving the tap open on her phone to the Sculpd Instagram page and mentioning how fun it looked, twice. This shows the method she used to suggest the date night idea, from her perspective. The tone is humorous and sly. - 00:13–00:17 00:13–00:17 The woman shows the Sculpd pottery kit that arrived. She states that she couldn't believe it and that the kit comes with everything you need. This shows the result of her subtle influence, from her perspective. The tone is excited and satisfied. - 00:17–00:21 00:17–00:21 The woman states that it ended up being their best date night in ages. This highlights the positive outcome of using the Sculpd kit, from her perspective. The tone is enthusiastic and appreciative. - 00:21–00:26 00:21–00:26 The woman states that her boyfriend still thinks it was his idea and she's fine with that. She encourages viewers not to be afraid to give their partner a little push, because it's worth it for a date night like this. This concludes the narrative with a humorous and encouraging message, from her perspective. The tone is playful and supportive.

# Ad summary This ad compares two ways to spend a night: one with technology and one with a DIY candle kit. The ad shows a couple spending time together while making candles. # Brand positioning This ad promotes a DIY candle-making kit that offers a fun and engaging alternative to screen time. The brand positions itself as a way to create meaningful experiences and connect with loved ones through a hands-on activity. The brand aligns with values of creativity, connection, and mindfulness, pushing against the norm of passive entertainment and digital distraction. The brand positioning is emotional, focusing on the joy of creating something together and the intimacy of shared experiences. # Product The product is a DIY candle-making kit designed for couples or individuals seeking a creative and engaging activity. The kit includes all the necessary materials to make candles at home, such as wax, wicks, fragrance oils, and containers. The kit is presented as a way to spend quality time together, fostering connection and creating lasting memories. The ad addresses the purchase barrier of boredom or lack of ideas for date nights by offering a unique and interactive experience. The candle-making kit is portrayed as a fun and easy way to create a cozy and intimate atmosphere, perfect for a relaxing night in. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The split-screen format is used to compare two different scenarios. The pacing is consistent, with quick cuts between the two scenarios. The overall tone is lighthearted and relatable, aiming to appeal to a young adult audience. # Hooks Spoken: 00:00–00:14: One night. Two ways to spend it. Text overlay: 00:00–00:14: One night. Two ways to spend it. Visual: 00:00–00:02: A split screen shows two scenarios. In the top half, a young woman with long brown hair, wearing a gray sweatshirt and denim shorts, stands at a kitchen counter holding a large tumbler with a straw. She looks off to the side with a neutral expression. The kitchen has gray cabinets, granite countertops, and stainless steel appliances. In the bottom half, the same woman, now wearing a black cardigan, smiles as a young man with short dark hair, wearing a gray and black plaid shirt and carrying a black backpack, hands her a blue box. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is boredom and disconnection in relationships due to excessive screen time. The ad visually demonstrates this with the couple sitting at the kitchen counter, each engrossed in their phones and ignoring each other. # Value propositions - DIY candle-making kit: A fun and engaging alternative to screen time. - Creates meaningful experiences: Fosters connection and creates lasting memories. # Benefits - Fun and engaging activity - Creates meaningful experiences - Connects loved ones - Unique and interactive experience - Cozy and intimate atmosphere # Features - DIY candle-making kit - Includes all necessary materials # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a couple experiencing the product. # Storyline - 00:00–00:02 The ad opens with a split screen showing two scenarios: in the top half, a couple is sitting at a kitchen counter, each engrossed in their phones; in the bottom half, the same couple is smiling and interacting with a blue box. - 00:02–00:05 The top half shows the couple eating dinner while looking at their phones, conveying a sense of disconnection and boredom. The bottom half shows the couple opening the blue box, which is revealed to be a DIY candle-making kit, and smiling at each other, conveying excitement and anticipation. - 00:05–00:08 The top half shows an older man walking into the kitchen, while the couple continues to ignore each other. The bottom half shows the couple taking the items out of the box and preparing to make candles, conveying a sense of engagement and creativity. - 00:08–00:14 The top half shows the couple sitting on the couch, each looking at their phones. The bottom half shows the couple pouring wax into candle containers and lighting the candles, conveying a sense of relaxation and intimacy.

# Ad summary This ad promotes Sculpd candle making kits as a creative and thoughtful gift. The ad features a creator who lists three reasons why the kit is the perfect gift: it's creative and personal, calming and mindful, and gift-ready and beautiful. # Brand positioning Sculpd is presented as a brand that offers creative and engaging DIY kits, specifically candle-making kits in this ad. The brand aims to occupy a space in the consumer's mind as a provider of unique and thoughtful gifts that encourage creativity and mindfulness. The brand aligns with values of personalization, relaxation, and artistic expression. Sculpd pushes against the norm of generic, impersonal gifts by offering an interactive experience that allows the recipient to create something from scratch. The brand positioning is both functional, providing all the necessary materials for candle making, and emotional, offering a calming and satisfying creative outlet. # Product The Sculpd candle making kit is a DIY kit designed for creative individuals who enjoy making things. The kit includes all the necessary materials to create a personalized candle from scratch. The kit includes air-dry clay, paints, candle wax, a wick, and tools. The kit is presented as a thoughtful and unique gift that offers a calming and mindful experience, allowing users to switch off from screens and get lost in the creative process. The finished product is a beautiful, handmade candle that can be gifted or enjoyed personally. The ad addresses the purchase barrier of generic, impersonal gifts by positioning the Sculpd kit as a thoughtful and engaging alternative. # Visual style The ad has a bright and cheerful aesthetic, with a mix of close-up product shots and personal testimonials from the creator. The editing style is quick and engaging, with frequent cuts to maintain viewer interest. The production quality is polished, with clear lighting and crisp visuals. The pacing is consistent, with a moderate number of cuts per minute. The cuts and text overlays are timed to the music beats and voiceover lines, creating a cohesive and dynamic viewing experience. # Hooks Spoken: Stop buying creative people boring gifts. Text overlay: STOP BUYING ✋ / BORING GIFTS ❌ Visual: 00:00–00:01: A high-angle, close-up shot shows a white candle, a pink perfume bottle, and a red and white teacup and saucer arranged on a white textured blanket. The background is blurred, with a glimpse of a white floral wreath. Text overlay reads "STOP BUYING" with a hand emoji. / 00:01–00:02: The camera zooms out slightly to show a lavender box labeled "THE CANDLE MAKING POTTERY KIT" with the brand name "Sculpd" visible. The background remains the same. Text overlay reads "BORING GIFTS" with a red X. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of giving generic, impersonal gifts that the recipient may not appreciate or use. The ad highlights the frustration of giving gifts that lack thoughtfulness and creativity. # Value propositions - The Sculpd candle making kit offers a creative and personal experience, allowing users to create something from scratch. - The kit provides a calming and mindful activity, allowing users to switch off from screens and get lost in the process. - The kit is gift-ready and beautiful, making it a thoughtful and complete gift that they will actually use. # Benefits - Creative and personal gift - Calming and mindful activity - Gift-ready and beautiful - Thoughtful and complete gift # Features - Air-dry clay - Paints - Candle wax - Wick - Tools # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a creator who is showcasing and reviewing the product, offering a personal and relatable viewpoint. # Storyline - 00:00–00:00 The ad opens with a shot of various generic gifts, such as a candle, perfume, and teacup, with the text overlay "STOP BUYING" and a hand emoji, immediately grabbing attention by suggesting a problem with traditional gift-giving. - 00:00–00:01 The ad transitions to a shot of the Sculpd candle making kit with the text overlay "BORING GIFTS" and a red X, reinforcing the idea that traditional gifts are uninspired and undesirable. - 00:01–00:04 The creator appears, holding the Sculpd kit, and states that creative people don't want more stuff, they just want to make things, shifting the perspective to the recipient's desires and setting up the Sculpd kit as the solution. - 00:04–00:08 The ad transitions to a shot of the open Sculpd kit, revealing the contents, and the creator introduces three reasons why the Sculpd kit is the perfect gift, setting up the structure for the rest of the ad. - 00:08–00:16 The creator states the first reason: it's creative and personal, emphasizing that the kit offers an experience rather than just a product, highlighting the value of creating something from scratch. - 00:17–00:25 The creator states the second reason: it's calming and mindful, suggesting that the kit provides a relaxing and engaging activity that allows users to switch off from screens and get lost in the process. - 00:26–00:33 The creator states the third reason: it's gift-ready and beautiful, showcasing the finished candle and emphasizing that the kit comes with everything needed, making it a thoughtful and complete gift. - 00:33–00:38 The ad concludes with a shot of the finished candle being lit and the creator stating that it's a gift that they will actually use, reinforcing the value and thoughtfulness of the Sculpd kit.

# Ad summary This ad promotes the Sculpd candle making kit. The ad features a woman who subtly influences her boyfriend to plan a date night using the kit. The ad shows the couple making candles together and enjoying their date night. # Brand positioning Sculpd is presented as a brand that offers creative DIY kits for at-home projects, specifically pottery and candle making. The brand aims to occupy a space in the consumer's mind as a provider of fun, engaging, and accessible creative experiences. The brand aligns with values of creativity, self-expression, and quality time spent with loved ones. The brand pushes against the norm of traditional date night activities by offering a unique and hands-on experience. The brand positioning is both functional, providing all the necessary materials and instructions, and emotional, fostering connection and creativity. # Product The Sculpd candle making kit is a DIY kit that includes everything needed to create custom candles at home. The kit is for couples or individuals looking for a fun and creative activity. The kit includes air dry clay, soy wax, fragrance oils, wicks, and tools. The kit's USP is that it provides all the necessary materials and instructions for creating personalized candles without the need for a kiln or specialized equipment. The kit is used for a date night activity, providing a unique and engaging experience for couples. The ad addresses the purchase barrier of needing specialized equipment or skills by providing a complete and easy-to-use kit. # Visual style The ad has a UGC feel, with natural lighting and casual editing. The production quality is polished, but not overly so, which supports the intended tone of a relatable and authentic customer experience. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 How I got him to plan a date night without saying a word. Text overlay: 00:00–00:03 If your boyfriend hasn't planned this date night 🕯️ you're missing out 🥰 Visual: 00:00–00:02 A man and woman are sitting at a table outside, holding up two small, colorful candles. The candles are lit and they blow them out. The background shows green foliage and a fence. # Funnel stage Consideration # Pain points The central frustration is the desire for a boyfriend to put in more effort into planning date nights. # Value propositions - Everything you need in one kit - No kiln or specialized equipment needed - Best date night in ages # Benefits - Fun and creative activity - Personalized candles - Unique date night experience - Easy to use # Features - Air dry clay - Soy wax - Fragrance oils - Wicks - Tools # Call to action None used. # Social proof - "It ended up being our best date night in ages" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a female customer sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a couple holding up two finished candles. They blow out the candles. - 00:02–00:07 00:02–00:07 The woman states that she can't be the only one who wants their boyfriend to put in more effort, so she decided to help him out just a little bit. This is from the woman's perspective, and the tone is lighthearted and relatable. - 00:07–00:11 00:07–00:11 The woman shows how she subtly influenced her boyfriend by leaving the Sculpd Instagram page open on her phone and mentioning how fun it looked twice. This is from the woman's perspective, and the tone is playful and mischievous. - 00:11–00:13 00:11–00:13 The woman shows the Sculpd candle making kit that arrived. This is from the woman's perspective, and the tone is excited and anticipatory. - 00:13–00:17 00:13–00:17 The woman shows the contents of the kit, including the clay, soy wax, and other materials. This is from the woman's perspective, and the tone is informative and enthusiastic. - 00:17–00:21 00:17–00:21 The woman states that it ended up being their best date night in ages and that her boyfriend still thinks it was his idea. This is from the woman's perspective, and the tone is satisfied and amused. - 00:21–00:25 00:21–00:25 The woman encourages viewers to give their boyfriends a little push, stating that it's worth it for a date night like this. This is from the woman's perspective, and the tone is encouraging and playful.

# Ad summary This ad promotes Sculpd's pottery kit as a fun and romantic date night activity. The ad features a couple enjoying the kit, sculpting and painting pottery together. It emphasizes the kit's ease of use, inclusivity, and ability to create lasting memories. # Brand positioning Sculpd is presented as a brand that offers creative and engaging pottery kits for at-home use. The brand aims to occupy a space in the consumer's mind as a provider of unique and memorable experiences, particularly for couples seeking a fun and romantic activity. Sculpd aligns with values of creativity, connection, and relaxation, promoting a lifestyle that embraces hands-on activities and shared experiences. The brand pushes against the norms of traditional date nights, offering a more interactive and personalized alternative. The brand positioning is both functional (providing all necessary materials) and emotional (fostering connection and creating memories). # Product The Sculpd pottery kit is a comprehensive set designed for creating pottery at home. It includes air-dry clay, acrylic paints, paintbrushes, sculpting tools, a base coat, and instructions. The kit is designed for anyone, regardless of experience level, and is marketed as an ideal date night activity. The kit's USPs include its ease of use, the inclusion of all necessary materials, and the opportunity to create personalized and lasting memories. The ad shows the kit being used during a date night, with a couple sculpting, painting, and enjoying the process together. The ad addresses the purchase barrier of needing prior experience by stating, "No experience required." # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and smooth transitions. The production quality is high, creating a clean and inviting feel. The editing style includes quick cuts to showcase the various steps of the pottery-making process. The pacing is consistent, with a moderate BPM that keeps the viewer engaged. The cuts and text overlays are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Text overlay: 00:00–00:04 Dinner is forgettable. This wasn't. Visual: 00:00–00:02 Close-up shot of a hand holding a paintbrush and applying a clear, glossy substance to the red lips on a pink vase. The background is blurred, showing a wooden surface and a hint of a white wall. The lighting is soft and diffused, highlighting the textures of the clay and paint. The product is the pink vase with red lips. The camera is stationary, focusing on the detail of the painting process. / 00:02–00:04 A man and a woman are sitting at a table, opening a light blue Sculpd pottery kit box. The man is wearing a beige shirt, and the woman is wearing a blue and white striped shirt. The table is covered with a white tablecloth, and there is a plant in the background. The lighting is bright and natural. The product is the Sculpd pottery kit box. The camera is stationary, capturing the couple's interaction. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional date nights, such as dinner, can be unmemorable or "forgettable." # Value propositions - Ultimate date night upgrade - Everything you need to sculpt, laugh, and create lasting memories - No experience required - Join 10,000+ couples who've turned a night in into one of their favorite love stories # Benefits - Create lasting memories - Hands-on activity - Low pressure - Surprisingly romantic # Features - Air-dry clay - Acrylic paints - Paintbrushes - Sculpting tools - Base coat - Instructions # Call to action Shop Now # Social proof - "Join 10,000+ couples who've turned a night in into one of their favorite love stories." # Point of view - Customer 50% – The ad shows a couple using the product and enjoying the experience, implying a customer's perspective. - Brand 50% – The ad uses text overlays and product shots to directly promote the brand and its features. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of a hand painting a pink vase with red lips. The text overlay reads, "Dinner is forgettable. This wasn't." This moment is intended to pique the viewer's interest by contrasting a typical, potentially mundane date activity (dinner) with a more memorable experience. The perspective is from an observer, showcasing the artistic process. - 00:02–00:04 00:02–00:04 A couple is shown opening a Sculpd pottery kit box at a table. The text overlay, "Dinner is forgettable. This wasn't," remains on screen. This moment introduces the product as the "unforgettable" alternative to dinner. The perspective shifts to the couple's experience, highlighting the excitement of unboxing the kit. - 00:04–00:07 00:04–00:07 The ad shows close-ups of the kit's contents being unpacked, followed by the couple sculpting with the clay. The text overlay reads, "Sculpd's pottery kit is the ultimate date night upgrade." This moment emphasizes the product's value as an enhancement to traditional date nights. The perspective is from an observer, showcasing the hands-on activity and the couple's enjoyment. - 00:07–00:12 00:07–00:12 The ad shows various close-ups of hands sculpting and shaping the clay, creating different forms. The text overlay reads, "Includes everything you need to sculpt, laugh, and create lasting memories." This moment highlights the kit's completeness and the emotional benefits of using it. The perspective is from an observer, focusing on the creative process and the potential for shared laughter and memories. - 00:12–00:14 00:12–00:14 The ad shows the woman holding up a finished vase, smiling. The text overlay reads, "No experience required." This moment addresses a potential barrier to purchase by assuring viewers that the kit is accessible to everyone. The perspective is from an observer, showcasing the ease of use and the satisfaction of creating something. - 00:14–00:20 00:14–00:20 The ad shows close-ups of hands painting the sculpted creations with the included paints. The text overlay reads, "No experience required." and then transitions to "It's hands-on, low pressure and surprisingly romantic." This moment emphasizes the kit's romantic appeal and the relaxed atmosphere it creates. The perspective is from an observer, focusing on the artistic process and the couple's interaction. - 00:20–00:27 00:20–00:27 The ad shows various close-ups of the finished, painted pottery, including the pink vase with red lips from the beginning. The text overlay reads, "Join 10,000+ couples who've turned a night in into one of their favorite love stories." This moment uses social proof to build trust and credibility. The perspective is from an observer, showcasing the final product and the positive experiences of other users. - 00:27–00:29 00:27–00:29 The ad concludes with a product shot of the complete Sculpd pottery kit and a "Shop Now" CTA. This moment provides a clear call to action for viewers interested in purchasing the kit. The perspective is from the brand, directly promoting the product and encouraging purchase.

# Ad summary This ad features a woman who subtly influences her boyfriend to plan a date night using a pottery kit from Sculpd. She shares how she left the Sculpd website open on her phone and mentioned how fun it looked, leading to her boyfriend purchasing the kit. The ad showcases the contents of the kit and the couple enjoying their date night, making candles together. The woman encourages viewers to give their partners a little push, as it's worth it for a date night like this. # Brand positioning Sculpd is presented as a brand that offers creative and engaging pottery kits for at-home use. The brand aims to occupy a space in the consumer's mind as a provider of fun and unique date night or activity experiences. The brand aligns with values of creativity, connection, and memorable experiences. Sculpd pushes against the norm of boring or uninspired date nights by offering a hands-on, artistic activity. The brand positioning is both functional, providing all the necessary materials for pottery making, and emotional, fostering connection and enjoyment between partners. The ad focuses on the candle making kit, highlighting its completeness and ease of use for creating personalized candles. # Product The Sculpd candle making pottery kit is a comprehensive set designed for creating personalized candles at home. The kit includes air dry clay, soy wax, pastel tone paints, fragrance oils, and all other necessary materials. It is intended for couples or individuals looking for a creative and engaging activity. The kit's USP is its completeness, providing everything needed to make unique candles. The ad shows the kit being used for a date night, highlighting its suitability for couples seeking a fun and memorable experience. The ad addresses the purchase barrier of needing specialized equipment or skills by showcasing the kit's ease of use and all-inclusive nature. The ad tells the viewer that this product is worth trying because it offers a fun, creative, and memorable date night experience. # Visual style The ad has a UGC feel with natural lighting and handheld camera work. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is a hybrid of polished commercial and UGC, which supports the relatable tone and targets a younger audience. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:02 My boyfriend was in his flop era until he did this. Text overlay: 00:00–00:03 He finally organised a date night that wasn't boring...🌹 Visual: 00:00–00:02 A man stands behind a woman outside, covering her eyes with his hands. The background shows a light green building with a black door and a cat sitting in the window. The woman is wearing a white t-shirt and light blue pants, and the man is wearing a dark green t-shirt. The camera is stationary and at eye level. The lighting is natural and bright. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of effort or creativity in planning date nights, leading to boredom or dissatisfaction in the relationship. "My boyfriend was in his flop era until he did this." # Value propositions - Comprehensive kit with everything you need for a creative date night - Easy-to-use materials for creating personalized candles at home # Benefits - Fun and unique date night experience - Creative and engaging activity - Personalized candles # Features - Air dry clay - Soy wax - Pastel tone paints - Fragrance oils # Call to action None used. # Point of view - Customer 95% – The ad is primarily told from the perspective of a female customer sharing her experience with the product. - Brand 5% – The brand's perspective is shown when the product is displayed and its features are highlighted. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman standing outside, her eyes covered by a man behind her. She expresses excitement and surprise, suggesting a positive reveal. The message is that the boyfriend has finally organized a date night that isn't boring. The perspective is from the woman's point of view, conveyed through her excited reaction and the text overlay. The tone is playful and anticipatory, setting up the expectation of a fun activity. - 00:02–00:07 00:02–00:07 The woman is in the kitchen with her boyfriend, who is cooking. She expresses that she can't be the only one who wants their boyfriend to put in more effort, so she decided to help him out just a little bit. The message is that she subtly influenced her boyfriend to plan a date night. The perspective is from the woman's point of view, conveyed through her voiceover and the visual of her boyfriend cooking. The tone is humorous and relatable, suggesting a common relationship dynamic. - 00:07–00:11 00:07–00:11 The woman is sitting on a couch, looking at her phone. She explains that she was subtle, left the tap open, sent him their Instagram, and mentioned how fun it looked. The message is that she subtly hinted at the Sculpd pottery kit. The perspective is from the woman's point of view, conveyed through her voiceover and the visual of her phone screen showing the Sculpd Instagram page. The tone is playful and sly, suggesting a clever strategy. - 00:11–00:13 00:11–00:13 A purple Sculpd pottery kit box is shown on a table outside. The woman says, "and boom the pottery kit showed up". The message is that her subtle hints worked, and her boyfriend bought the kit. The perspective is from the brand's point of view, showcasing the product. The tone is triumphant and satisfying, showing the successful outcome of her plan. - 00:13–00:17 00:13–00:17 The woman opens the Sculpd pottery kit box, revealing the contents. She says, "honestly I couldn't believe it, the kit comes with everything you need". The message is that the kit is comprehensive and easy to use. The perspective is from the brand's point of view, showcasing the product's features. The tone is enthusiastic and impressed, highlighting the kit's completeness. - 00:17–00:21 00:17–00:21 The woman and her boyfriend are sitting at a table outside, making candles with the Sculpd kit. She says, "and it ended up being our best date night in ages, he still thinks it was his idea and I'm fine with that". The message is that the kit provided a fun and memorable date night experience. The perspective is from the woman's point of view, conveyed through her voiceover and the visual of them enjoying the activity. The tone is satisfied and amused, highlighting the success of her plan. - 00:21–00:25 00:21–00:25 The woman and her boyfriend are holding up their finished candles and blowing them out. She says, "so don't be afraid to give him a little push, it's worth it for a date night like this". The message is to encourage viewers to subtly influence their partners to plan fun activities. The perspective is from the woman's point of view, offering advice to the audience. The tone is encouraging and playful, suggesting a lighthearted approach to relationship dynamics.

# Ad summary This ad promotes Sculpd's candle-making kit as a creative at-home date night idea. The ad features a woman who shares her experience of using the kit with her boyfriend, highlighting the fun and connection they experienced while making candles together. She emphasizes the kit's completeness, including clay, tools, wax, scents, paint, and a beginner's pottery guide. The ad encourages viewers to either suggest the kit to their partners or to try it themselves for a unique and engaging activity. # Brand positioning Sculpd is presented as a brand that offers creative and engaging at-home activity kits, specifically for candle making. The brand aims to occupy a space in the consumer's mind as a provider of unique and memorable experiences, particularly for date nights or personal creative endeavors. The brand aligns with values of creativity, connection, and personalization, promoting a lifestyle that prioritizes quality time and shared experiences. Sculpd pushes against the norm of passive entertainment like 'Netflix and chill' by offering a hands-on, interactive alternative. The brand positioning is both functional, providing all necessary materials and instructions, and emotional, fostering connection and creativity. # Product The Sculpd candle-making kit is a comprehensive set designed for creating personalized candles at home. It includes air-dry clay for shaping candle holders, tools for sculpting, wax for candle making, scents for fragrance, paint for decoration, and a beginner's pottery guide for instruction. The kit is designed for anyone looking for a creative and engaging activity, particularly couples seeking a unique date night experience. The kit's USPs include its completeness, providing all necessary materials, and its ability to foster creativity and personalization. The ad shows the kit being used for a date night, emphasizing the opportunity for connection and conversation. The ad addresses the purchase barrier of uninspired date nights by offering a fun, hands-on alternative. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean, modern aesthetic. The editing style is quick cuts, with a moderate pace of around 20-25 cuts per minute. The visuals are timed to the voiceover, with product actions and text overlays synced to key points in the narration. The overall production quality is high, suggesting a professional or semi-professional creator. # Hooks Spoken: 00:00–00:05 This is going to be a hard pill to swallow, but if your boyfriend is still calling Netflix a date night, he might not like you as much as you think. Text overlay: 00:00–00:05 easy & creative at-home date night idea 💐 candle making kit 🕯️ Visual: 00:00–00:01 A woman and a man stand side-by-side in a bright, modern kitchen, holding cocktails with strawberry garnishes. The woman is on the right, with long dark hair and a mauve sweater. The man is on the left, with dreadlocks and a tan sweater. They are both smiling and looking at each other. The kitchen features white cabinets, a stainless steel range hood, and a white countertop. / 00:01–00:02 A high-angle shot of a marble countertop displaying the Sculpd candle-making kit, two cocktails, a vase of pink roses, and two Sculpd clay packages. The kit includes a blue box labeled "THE CANDLE MAKING KIT" and a pink box labeled "Sculpd FLORAL TONES". The cocktails are garnished with strawberries and lime. The background features a white sofa and a blurred living room. / 00:02–00:03 Close-up of hands opening the Sculpd candle-making kit to reveal a small box of matches labeled "LIGHT ME UP". The kit is in a pink box. / 00:03–00:04 High-angle shot of the marble countertop with the same items as before: the Sculpd candle-making kit, two cocktails, a vase of pink roses, and two Sculpd clay packages. Hands are shown painting the clay. / 00:04–00:05 The woman and man stand side-by-side in the kitchen, holding the Sculpd candle-making kit boxes. They are both smiling and looking at the camera. The kitchen background is the same as before. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the lack of creative and engaging date night ideas, with the ad humorously calling out the uninspired activity of 'Netflix and chill'. The ad implies that relying on such passive entertainment may indicate a lack of effort or interest in the relationship. # Value propositions - Complete kit: Comes with everything you need, clay, tools, wax, scents, paint, and even a beginner's pottery guide. - Personalized experience: Stunning handmade candles that feel so us, he even added my initials to the holder. - Meaningful connection: We lit some candles, poured some wine, and actually talked for hours while making our candles, no phones, just us. # Benefits - Creative and engaging at-home date night idea - Everything you need in one kit - Stunning handmade candles that feel so us - Opportunity for connection and quality time # Features - Air-dry clay - Tools for sculpting - Wax for candle making - Scents for fragrance - Paint for decoration - Beginner's pottery guide # Call to action Send him the link, or better yet do it for yourself. # Social proof - "My boyfriend surprised me with a candle making kit from Sculpd for a at home date night and honestly, it was the best night ever!" – Female 1 (Customer) - "We lit some candles, poured some wine, and actually talked for hours while making our candles, no phones, just us." – Female 1 (Customer) - "And now we've got these stunning handmade candles that feel so us, he even added my initials to the holder." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her positive experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a woman stating that it will be a hard pill to swallow, but if your boyfriend is still calling Netflix a date night, he might not like you as much as you think. This is intended to grab the viewer's attention by humorously calling out a common, uninspired date night activity and implying that it reflects a lack of effort or interest. - 00:05–00:11 00:05–00:11 The woman then shares that her boyfriend surprised her with a candle-making kit from Sculpd for an at-home date night. This introduces the product as a solution to the problem of uninspired date nights, positioning it as a thoughtful and creative alternative. - 00:11–00:17 00:11–00:17 She continues by saying that it was the best night ever and that the kit comes with everything you need: clay, tools, wax, scents, paint, and even a beginner's pottery guide. This highlights the completeness and ease of use of the kit, addressing potential purchase barriers related to complexity or missing materials. - 00:17–00:23 00:17–00:23 The woman shares that they lit some candles, poured some wine, and actually talked for hours while making their candles, no phones, just us. This emphasizes the opportunity for connection and quality time that the kit provides, positioning it as a way to disconnect from distractions and focus on each other. - 00:23–00:28 00:23–00:28 She then says that now we've got these stunning handmade candles that feel so us, he even added my initials to the holder. This highlights the personalization and unique outcome of using the kit, emphasizing the creation of something meaningful and reflective of their relationship. - 00:28–00:33 00:28–00:33 The ad concludes with the woman saying that if he's not planning something like this for you girl, maybe send him the link, or better yet do it for yourself. This provides a call to action, encouraging viewers to either suggest the kit to their partners or to try it themselves, reinforcing the idea that it's a fun and engaging activity for anyone.

# Ad summary This ad demonstrates how to make scented candles using the Sculpd pottery kit. The ad shows the steps to create the candle holder, prepare the wick, add wax, fragrance, and light the candle. # Brand positioning Sculpd is presented as a brand that enables users to create beautiful, personalized pottery at home without the need for a kiln. The brand promotes creativity, self-expression, and the joy of crafting unique items. It aligns with a lifestyle that values handmade goods and personalized decor. Sculpd pushes against the traditional norms of pottery, making it accessible and fun for everyone, regardless of skill level. The brand positioning is both functional, providing the tools and materials needed for pottery, and emotional, fostering a sense of accomplishment and artistic expression. # Product The Sculpd pottery kit is a comprehensive set designed for creating pottery at home. It includes air-dry clay, allowing users to make various items without a kiln. The kit also features wax bags for making scented candles, paints for decoration, and tools for shaping and detailing the clay. The product is for anyone interested in DIY crafts, home decor, and personalized gifts. The kit's USPs include its kiln-free process, ease of use, and the ability to create functional and decorative items. The ad showcases the creation of scented candles, highlighting the kit's versatility. It addresses the purchase barrier of needing specialized equipment by providing everything needed in one kit, making pottery accessible to beginners. # Visual style The ad has a clean, polished aesthetic with bright, natural lighting. The editing style features quick cuts to showcase each step of the candle-making process. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the background music. The visual motifs include close-up shots of hands working with clay and static shots of finished products. # Hooks Text overlay: 00:00–00:02 / This is your sign to start making beautiful scented candles! Visual: 00:00–00:02 A static shot displays a collection of finished scented candles on a white surface. The candles are in various shapes and designs, including stacked rings, a pancake stack with butter, and other unique forms. The background is a plain white surface, and the Sculpd logo and text overlay appear at the top. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of needing specialized equipment like a kiln to create pottery at home. "Start your kiln free pottery journey today!" # Value propositions - Kiln-free pottery: Create beautiful pottery without the need for specialized equipment. - Comprehensive kit: Everything you need to start making pottery is included in one box. - Personalized creations: Design and decorate unique items to match your style. # Benefits - Create personalized pottery at home - No kiln required - Easy to use - Versatile for functional and decorative items # Features - Air-dry clay - Wax bags for scented candles - Paints for decoration - Tools for shaping and detailing # Call to action Start your kiln free pottery journey today! # Social proof - The ad displays a five-star rating with "1000+ Reviews" at the end of the video. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its uses. # Storyline - 00:00–00:02 The ad opens with a display of various finished scented candles, showcasing different designs and styles. - 00:02–00:04 The ad transitions to a demonstration of the candle-making process, starting with crafting the vessel from clay. - 00:04–00:06 The ad shows the preparation of the wick, ensuring it is properly positioned for the candle. - 00:06–00:08 The ad shows the process of adding wax to the clay vessel. - 00:08–00:10 The ad shows the process of microwaving the clay vessel. - 00:10–00:14 The ad shows the process of adding fragrance to the clay vessel. - 00:14–00:17 The ad shows the process of pouring wax into the clay vessel. - 00:17–00:20 The ad shows the process of filling the clay vessel to 80%. - 00:20–00:23 The ad shows the process of allowing the clay vessel to cool and snapping the wick. - 00:23–00:27 The ad shows the process of lighting the candle. - 00:27–00:29 The ad concludes with a display of the complete Sculpd pottery kit and a call to action.

# Ad summary This ad promotes the Sculpey candle-making kit as a fun date night activity. The ad features a woman who subtly influences her boyfriend to plan a date night using the kit. The ad highlights the kit's convenience and the enjoyable experience of creating candles together. # Brand positioning Sculpey is presented as a brand that offers creative and engaging DIY kits for various art projects. The brand aims to occupy a space in the consumer's mind as a provider of fun and accessible crafting experiences, particularly for couples seeking unique date night ideas. The brand aligns with values of creativity, connection, and lightheartedness, promoting a lifestyle of shared experiences and artistic expression. The brand pushes against the norm of traditional date night activities by offering a hands-on, collaborative project. The brand positioning is both functional, providing all necessary materials for candle making, and emotional, fostering connection and enjoyment. # Product The Sculpey candle-making kit is a comprehensive DIY set designed for creating custom candles. The kit includes air-dry clay, soy wax, fragrance oils, paint, and all necessary tools. It is intended for couples or individuals looking for a creative and engaging activity. The kit's USPs include its all-in-one convenience, ease of use, and the ability to create personalized candles. The ad shows the kit being used for a date night, highlighting its suitability for shared experiences. The ad addresses the purchase barrier of planning and preparation by providing everything needed in one box, making it easy for anyone to create a memorable date night. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is decent, giving it a polished yet relatable feel. The editing style includes quick cuts to maintain a fast pace, with cuts timed to the music beats. The overall aesthetic supports the intended tone of a fun and accessible DIY project. # Hooks Spoken: 00:00–00:02: How I got him to plan a date night without saying a word. Text overlay: You need to try this date idea ❤️ Visual: 00:00–00:02: A medium shot of a man and woman sitting at a table outside, holding up two finished candles. The man is on the left, wearing a gray t-shirt, and the woman is on the right, wearing a white t-shirt. They are both smiling and looking at each other. The background shows green foliage and a light-colored wall. # Funnel stage Consideration # Pain points The central frustration is the desire for more effort and planning from a partner in the relationship. The woman states, "I can't be the only one who wants their boyfriend to put in more effort." # Value propositions - All-in-one convenience: The kit comes with everything you need. - Easy date night planning: Provides all materials for a fun and creative date. # Benefits - Creative and engaging activity - Easy to use - Personalized candles - Memorable date night # Features - Air-dry clay - Soy wax - Fragrance oils - Paint - All necessary tools # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a female customer sharing her experience with the product. # Storyline - 00:00–00:02 The ad begins with a couple holding up their finished candle creations. - 00:00–00:02 The woman explains how she got her boyfriend to plan a date night without directly asking, setting up the premise of the ad. - 00:02–00:05 The woman states that she can't be the only one who wants their boyfriend to put in more effort. - 00:05–00:11 The woman decides to subtly help her boyfriend by leaving the Sculpey website open on her phone and sending him their Instagram. - 00:09–00:11 The woman mentions how fun it looked, twice. - 00:11–00:13 The pottery kit shows up. - 00:13–00:16 The woman expresses her surprise and excitement about the kit. - 00:13–00:17 The woman shows the contents of the kit, emphasizing that it comes with everything you need. - 00:17–00:19 The woman states that it ended up being their best date night in ages. - 00:19–00:21 The woman states that her boyfriend still thinks it was his idea and she's fine with that. - 00:21–00:25 The woman encourages viewers to give their partners a little push, stating it's worth it for a date night like this.

# Ad summary This ad uses a split screen to show two different choices a couple can make on the same night. On the top half of the screen, the couple is shown eating dinner while looking at their phones, and then later sitting on the couch looking at their phones. On the bottom half of the screen, the couple is shown unboxing a DIY candle kit, painting the candle holders, pouring wax into the candle holders, and then lighting the candles. The ad implies that the candle kit is a better choice for a fun night together. # Brand positioning This ad presents a brand that offers DIY candle-making kits designed to foster connection and creativity. The brand positions itself as an alternative to passive, screen-based entertainment, encouraging couples to engage in a shared activity that promotes intimacy and relaxation. The brand aligns with values of mindfulness, creativity, and quality time spent together, pushing against the norms of digital distraction and promoting a more hands-on, experiential approach to leisure. The brand positioning is emotional, focusing on the benefits of connection and shared experiences. # Product The product featured in this ad is a DIY candle-making kit designed for couples or individuals seeking a creative and engaging activity. The kit includes all the necessary materials to create personalized candles, such as wax, wicks, candle holders, paint, and instructions. The kit is intended for use at home, providing a convenient and accessible way to create a relaxing and intimate atmosphere. The ad highlights the kit's ability to foster connection and creativity, offering an alternative to passive entertainment. The ad addresses the purchase barrier of boredom or lack of engaging activities by presenting the candle-making kit as a fun and fulfilling alternative. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style uses quick cuts to transition between scenes, maintaining a consistent pace throughout the ad. The production quality is high, with clear visuals and professional lighting. The ad uses a split screen to compare two different scenarios, highlighting the benefits of the product. # Hooks Text overlay: Same night. Different choices. Visual: 00:00–00:02: A split screen shows two different scenarios. On the top half, a woman with long brown hair, wearing a light gray sweatshirt and denim shorts, stands in a kitchen with dark gray cabinets and granite countertops. She holds a large cup with a straw and smiles. On the bottom half, the same woman, now wearing a black cardigan, stands in the same kitchen as a man with short dark hair, wearing a gray and black plaid shirt, walks in carrying a light blue box. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is boredom or lack of engaging activities for couples, as shown by the couple sitting on the couch looking at their phones. # Value propositions - An alternative to passive entertainment - A convenient and accessible way to create personalized candles - A fun and fulfilling activity for couples or individuals # Benefits - Fosters connection and creativity - Provides a fun and engaging activity - Creates a relaxing and intimate atmosphere # Features - DIY candle-making kit - Includes wax, wicks, candle holders, paint, and instructions # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showing how the product can be used. # Storyline - 00:00–00:02 The ad opens with a split screen. On the top half, a woman is standing in a kitchen holding a large cup with a straw, while on the bottom half, the same woman is standing in the same kitchen as a man walks in carrying a box. - 00:02–00:06 The top half of the screen shows the couple sitting at a table eating dinner while looking at their phones. The man pours a glass of wine. The bottom half of the screen shows the couple unboxing the candle kit. - 00:06–00:09 The top half of the screen shows the couple sitting at the table, looking bored. The bottom half of the screen shows the couple painting the candle holders. - 00:09–00:14 The top half of the screen shows the couple sitting on the couch looking at their phones. The bottom half of the screen shows the couple pouring wax into the candle holders and lighting the candles.

# Ad summary This ad promotes Sculpd DIY pottery, candle, and paint-by-numbers kits as a way to break the doom-scrolling habit. The ad features a creator who shares her screen time stats and then recommends three creative hobbies from Sculpd to help calm the nervous system and keep hands busy. # Brand positioning Sculpd is presented as a brand that offers creative at-home hobby kits designed to help people reduce stress and overstimulation. The brand aligns with a lifestyle that values mindfulness, creativity, and breaking away from digital habits. Sculpd positions itself as a solution to the problem of excessive screen time by providing accessible and beginner-friendly kits for pottery, candle making, and painting. The brand's positioning is both functional, offering tools for creative expression, and emotional, promoting relaxation and stress reduction. # Product The ad features three main products from Sculpd: pottery kits, candle making kits, and paint-by-numbers kits. The pottery kits are presented as beginner-friendly and come with everything needed to create various items, allowing users to express their creativity. The candle making kits provide the opportunity to make custom candles from start to finish, offering a soothing and personalized experience. The paint-by-numbers kits are described as requiring zero effort to start and are perfect for calming evenings, providing a relaxing ritual. All three products are positioned as easy, at-home hobbies that help reduce doom-scrolling by shifting the brain out of overstimulation and calming the nervous system. # Visual style The ad has a bright and cheerful aesthetic with a UGC feel. The editing style includes quick cuts and transitions between different shots, keeping the pace lively. The production quality is a hybrid of polished commercial and UGC, which supports the intended tone of being relatable and accessible. The visual motifs include pastel colors, close-up shots of the products, and the creator speaking directly to the camera. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Hooks Spoken: In 2026 we're breaking up with doom scrolling so here's three hobbies you can do instead. Text overlay: Hobbies to / Replace / DOOM SCROLLING Visual: 00:00–00:03: The shot is a vertical split screen with various pottery items, candles, and art supplies arranged around the edges. In the center, a young woman with long blonde hair, wearing a cream-colored sweater, speaks into a microphone. She is positioned in the middle of the frame, looking directly at the camera with a friendly expression. The background is a neutral beige color. The items surrounding her include a ceramic tray with lemons and oranges, a checkered frame, a candle in a cup, and a framed picture of hot air balloons. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is excessive screen time and the resulting overstimulation and stress. The ad directly addresses this pain point by showing a phone screen with embarrassing screen time statistics. # Value propositions - Easy at-home hobbies to break the doom-scrolling habit - Beginner-friendly kits with everything needed for creative expression - Soothing and relaxing activities to calm the nervous system # Benefits - Reduce doom scrolling - Shift your brain out of over stimulation - Calm your nervous system - Let your creativity flow - Keeps your hands busy - Soothing process - Relaxing ritual # Features - Beginner-friendly kits - Everything you could possibly need - Make your own candle from start to finish - Takes zero effort to start # Call to action Order now and begin your slow hobby era. # Point of view - Customer 100% – The entire video is told from the perspective of a creator who is also a customer of the brand, sharing her personal experience and recommendations. # Storyline - 00:00–00:03 The creator introduces the topic of replacing doom-scrolling with hobbies. - 00:03–00:09 The creator shares her embarrassing screen time stats and suggests that viewers can probably relate. - 00:09–00:12 The creator states that breaking the doom-scrolling habit starts with new, creative hobbies. - 00:12–00:18 The creator explains that creative hobbies shift the brain out of overstimulation and calm the nervous system, which helps reduce doom-scrolling. - 00:18–00:24 The creator introduces Sculpd's at-home pottery kit, highlighting the many things that can be made with it and how it lets creativity flow. - 00:24–00:26 The creator explains that pottery keeps hands busy, which prevents picking up the phone. - 00:26–00:30 The creator highlights that Sculpd's kits are beginner-friendly and come with everything needed. - 00:30–00:38 The creator introduces Sculpd's candle making kit, which gives the best of all worlds by allowing users to make their own candle from start to finish, which is a soothing process. - 00:39–00:46 The creator introduces Sculpd's paint-by-numbers kit, which is her personal favorite and requires zero effort to start. - 00:46–00:50 The creator explains that paint-by-numbers is perfect for evenings when you want something calming but not demanding, and doing it for 10 minutes turns it into a relaxing ritual. - 00:50–00:53 The creator asks if the viewer is ready to break their doom-scrolling habit and suggests starting with an easy at-home hobby. - 00:53–00:56 The creator encourages viewers to shop pottery, candle kits, and paint by numbers at Sculpd. - 00:56–00:58 The creator encourages viewers to order now and begin their slow hobby era.

# Ad summary This ad showcases the Sculpey Pottery Kit, highlighting its ease of use and versatility in creating various art projects at home. The ad emphasizes that no kiln or wheel is needed, making pottery accessible to everyone. # Brand positioning Sculpey is presented as an accessible and user-friendly brand that democratizes the art of pottery. The brand emphasizes simplicity and convenience, removing traditional barriers like the need for a kiln or wheel. Sculpey aims to occupy a space in the consumer's mind as a creative outlet that is both fun and achievable at home. The brand aligns with a lifestyle that values creativity and self-expression, pushing against the perception that pottery is an exclusive or difficult craft. The brand positioning is both functional (easy to use, no special equipment needed) and emotional (empowering creativity, fun). # Product The Sculpey Pottery Kit is a comprehensive set designed for creating pottery at home without the need for a kiln or wheel. The kit includes clay, paints, tools, and instructions, making it suitable for beginners and experienced crafters alike. The product's USPs are its ease of use and the ability to create various art projects without specialized equipment. The ad showcases use occasions such as making decorative plates, incense holders, and other small items. The kit addresses the purchase barriers of traditional pottery by eliminating the need for expensive equipment and specialized skills. The ad tells the viewer that this product is worth trying because it makes pottery accessible, fun, and achievable at home. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product and its versatility. The editing style is quick cuts, with each shot focusing on a specific step in the pottery-making process. The production quality is polished, giving the ad a professional feel. The pacing is fast, with cuts timed to the music beats. The audio-visual sync is well-executed, with product actions timed to the music. # Hooks Text overlay: 00:00–00:02 / Sculpey / No kiln, Visual: 00:00–00:02 A close-up shot shows a pair of hands using a small tool to cut a circular shape into a flat piece of light brown clay on a white surface. In the background, a brown paper bag with the 'Sculpey' logo and colorful illustrations is visible, along with a green plant. The camera is stationary, providing a top-down view of the action. The lighting is bright and even, highlighting the texture of the clay. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of traditional pottery being inaccessible due to the need for specialized equipment like a kiln or wheel. The ad visually demonstrates this by showing clay being manipulated without these tools. # Value propositions - Start turning clay into art at home today! # Benefits - Easy to use - No kiln needed - No wheel needed - Create art at home # Features - Clay - Paints - Tools - Instructions # Call to action Shop Now # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating the product. # Storyline - 00:00–00:02 The ad opens with hands using a tool to cut and shape a piece of clay. - 00:00–00:02 The message conveyed is that Sculpey clay is easy to manipulate and work with. The perspective is from someone demonstrating the product's usability, with a focus on the tactile experience. The tone is casual and inviting. - 00:02–00:07 Continuing from the previous moment, the ad shows different ways to cut and shape the clay into various forms. - 00:02–00:07 The message is that Sculpey clay can be used to create a variety of shapes and designs. The perspective remains from the demonstrator, showcasing the product's versatility. The tone is encouraging and creative. - 00:07–00:10 The ad transitions to showing the clay being smoothed and shaped with a sponge. - 00:07–00:10 The message is that Sculpey clay can be refined and finished easily. The perspective is still from the demonstrator, highlighting the product's ease of use. The tone is satisfying and meticulous. - 00:10–00:17 The ad continues to show various clay projects being formed and shaped. - 00:10–00:17 The message is that Sculpey clay can be used to create a wide range of projects. The perspective remains from the demonstrator, showcasing the product's versatility. The tone is inspiring and creative. - 00:17–00:24 The ad transitions to showing the clay projects being painted and decorated. - 00:17–00:24 The message is that Sculpey clay projects can be personalized and customized. The perspective is still from the demonstrator, highlighting the product's creative potential. The tone is artistic and expressive. - 00:24–00:29 The ad concludes by showcasing finished clay projects and the complete Sculpey Pottery Kit. - 00:24–00:29 The message is that Sculpey clay is a complete solution for creating pottery at home. The perspective shifts to a product showcase, emphasizing the kit's value. The tone is satisfying and complete.

# Ad summary The ad promotes Sculpd DIY pottery kits as a fun and thoughtful date night idea. It features a woman who was surprised by her boyfriend with a Sculpd kit, which they used to create pottery together. The ad highlights the experience as different, thoughtful, and resulting in cute creations, emphasizing it as a 10/10 date idea. # Brand positioning Sculpd is presented as a brand that offers creative and engaging DIY pottery kits for at-home use. The brand aims to occupy a space in the consumer's mind as a provider of unique and memorable experiences, particularly for couples seeking alternative date night activities. Sculpd aligns with values of creativity, thoughtfulness, and fun, pushing against the norms of traditional, often overpriced, date options like dinners and movies. The brand positioning is both functional, providing the tools and materials for pottery making, and emotional, fostering connection and shared experiences. # Product The Sculpd DIY pottery kit is a comprehensive set designed for creating pottery at home. The kit includes air-dry clay, pottery tools, paint, and varnish, providing everything needed to sculpt, decorate, and finish pottery pieces. It is designed for anyone looking for a creative and engaging activity, particularly couples seeking a unique date night experience. The kit addresses the purchase barrier of needing specialized equipment or studio access, offering a convenient and accessible solution for pottery making at home. The ad emphasizes that the kit provides a fun, thoughtful, and different experience compared to traditional date options, resulting in cute, handmade items. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is clean but not overly polished, giving it an authentic feel. The editing includes quick cuts to showcase the pottery-making process and the couple's interactions. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: 00:01–00:02 My boyfriend surprised me, and honestly, he nailed it. Text overlay: 00:01–00:02 Effort is attractive. / 00:01–00:02 Clay is better. Visual: 00:00–00:01 A woman and a man are sitting next to each other at a table, holding up small, painted clay dishes. The woman is on the left, wearing a white long-sleeved shirt, and laughing. The man is on the right, wearing a black t-shirt, and smiling. Text overlay: "Effort is attractive. Clay is better." Bottom text overlay: "My boyfriend". / 00:01–00:02 A close-up shot of the Sculpd pottery kit box, a smaller Sculpd box, and a Sculpy clay box on a table with a decorative cloth and a gold candle holder. Text overlay: "Effort is attractive. Clay is better." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of traditional date nights being uninspired, overpriced, and lacking in personal connection. The ad contrasts the Sculpd kit with "overpriced dinner" and "movie rerun." # Value propositions - Alternative to traditional date nights - Convenient and accessible pottery making at home - Unique and memorable experience # Benefits - Fun and engaging activity - Thoughtful date night idea - Creative expression - Handmade items # Features - Air-dry clay - Pottery tools - Paint - Varnish # Call to action None used. # Social proof - "And I'm telling you, we had the best time." – Female 1 (Customer) - "Ten out of ten date idea." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a female customer sharing her positive experience with the Sculpd pottery kit. # Storyline - 00:00–00:01 The ad opens with a woman and man laughing and holding up their finished clay creations. - 00:01–00:02 00:01–00:02 The woman's voiceover begins, stating that her boyfriend surprised her and "nailed it." - 00:02–00:07 00:02–00:07 The ad shows the Sculpd kit box and its contents, including clay, paint, and tools. The voiceover contrasts the kit with typical date nights, saying, "No overpriced dinner, no movie rerun." - 00:07–00:11 00:07–00:11 The voiceover continues, "He planned a pottery night. Clay, tools, wine, the works. He got the kit from Sculpd." - 00:11–00:14 00:11–00:14 The ad shows the couple making pottery together, followed by the woman stating, "And I'm telling you, we had the best time." - 00:14–00:19 00:14–00:19 The ad shows close-ups of the pottery-making process, with the woman saying, "It was different. It was thoughtful. And bonus, we actually made cute stuff." - 00:19–00:23 00:19–00:23 The ad shows the finished pottery pieces, with the woman stating, "That's when I knew he was serious. Ten out of ten date idea." - 00:23–00:25 00:23–00:25 The ad concludes with a shot of the complete Sculpd kit and the woman saying, "Would do it again."

# Ad summary This ad showcases the Sculpey air-dry clay candle making kit. The ad shows how to make different candle holders using the clay, and then how to add the candle and scents to complete the candle. # Brand positioning Sculpey is presented as a brand that enables creativity and crafting through its air-dry clay products. The brand aims to occupy a space in the consumer's mind as a go-to for easy and accessible DIY projects, particularly for those interested in kiln-free pottery. The brand aligns with values of artistic expression and personalization, promoting a lifestyle of hands-on creation. Sculpey pushes against the norms of traditional pottery that require specialized equipment like kilns, offering a simpler alternative. The brand positioning is both functional, highlighting the ease of use and kiln-free aspect, and emotional, tapping into the satisfaction of creating personalized items. # Product The featured product is the Sculpey air-dry clay candle making kit, designed for individuals interested in creating their own candles without the need for a kiln. The kit includes air-dry clay, paints, essential oils, and candle wicks, allowing users to craft unique candle holders and scented candles. The product is for anyone who enjoys DIY projects and personalized home decor. The kit's USPs include its ease of use, the ability to create custom designs, and the kiln-free pottery experience. The ad shows use occasions such as crafting at home and creating personalized gifts. A key purchase barrier addressed is the complexity and equipment required for traditional pottery, as the kit offers a simple, accessible alternative. The ad emphasizes the value of trying or buying this product by showcasing the creative possibilities and the ease of making personalized candles. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product and the crafting process. The editing style consists of quick cuts to maintain a fast pace and keep viewers engaged. The production quality is polished, giving the ad a professional feel. The visual motif is the consistent overhead shot of hands interacting with the clay and finished products. The pacing is fast, with cuts occurring frequently to highlight different stages of the candle-making process. The cuts are timed to coincide with the music. # Hooks Text overlay: 00:00–00:05 / Sculpey / Did you know... Visual: 00:00–00:01: A pair of hands with light skin tone is shown kneading a ball of light brown clay on a white surface. The camera is positioned directly overhead, providing a close-up view of the hands and clay. The Sculpey logo and the text "Did you know..." are overlaid at the top of the frame. / 00:01–00:02: The hands are now holding a small, irregularly shaped bowl made of the same light brown clay. The camera angle remains overhead, and the lighting is soft and even. The Sculpey logo and "Did you know..." text remain overlaid. / 00:02–00:03: The hands hold a clay structure that resembles a square bowl with wavy edges. The camera angle and lighting are consistent with the previous shots. The Sculpey logo and "Did you know..." text are still overlaid. / 00:03–00:04: The hands hold a clay structure made of two curved pieces joined together. The camera angle and lighting remain the same. The Sculpey logo and "Did you know..." text are still overlaid. / 00:04–00:05: The hands are shown kneading the clay again. The camera angle and lighting are consistent. The Sculpey logo remains overlaid, and new text appears: "You can handcraft your own candle designs using only air-dry clay?" # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the complexity and equipment required for traditional pottery, as the kit offers a simple, accessible alternative. # Value propositions - Create personalized candle designs using only air-dry clay - Start your kiln free pottery journey today! # Benefits - Handcraft your own candle designs - Kiln free pottery journey # Features - Air-dry clay - Paints - Essential oils - Candle wicks # Call to action None used. # Social proof - 1000+ Reviews # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating the product and its creative possibilities. # Storyline - 00:00–00:04 The ad opens with hands shaping a ball of clay. - 00:00–00:04 The clay is molded into various shapes, including a bowl, a square, and a cylinder. - 00:04–00:04 The clay pieces are joined together to form a candle holder. - 00:05–00:07 The ad transitions to show multiple candle holder designs made from air-dry clay. - 00:07–00:11 The ad shows more candle holder designs being made. - 00:11–00:19 The clay candle holders are painted with various colors and designs. - 00:19–00:25 The ad shows the process of adding a candle and essential oils to the clay candle holders. - 00:25–00:27 The finished candles are displayed. - 00:27–00:29 The ad concludes with a shot of the complete Sculpey air-dry clay candle making kit.

# Ad summary This ad features a woman promoting Sculpd pottery kits. She speaks directly to the camera, sharing her experience with the product and encouraging viewers to try it themselves. The ad showcases the contents of the kit and the process of creating pottery at home. # Brand positioning Sculpd is presented as a brand that offers a creative escape from screens and routines. The brand promotes the value of creating something meaningful from home, emphasizing the fun and personal nature of the activity. Sculpd positions itself as a provider of slow, creative experiences, pushing against the norms of constant digital engagement and offering a tangible, hands-on alternative. The brand's positioning is both functional, providing all necessary materials, and emotional, encouraging relaxation and self-expression. # Product The Sculpd pottery kit is a comprehensive set designed for creating pottery at home. It includes air-dry clay, sculpting tools, paints, a sponge, and instructions. The kit is intended for anyone looking for a creative and relaxing activity, regardless of their skill level. The ad highlights that the kit provides everything needed to make something meaningful, offering a slow, creative escape. It addresses the barrier of needing specialized equipment or studio access by providing a complete solution for at-home pottery. The ad emphasizes that the product is about the experience and personal enjoyment, rather than achieving perfection. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is clean but not overly polished, giving it an authentic feel. The editing includes quick cuts to maintain a brisk pace. The pacing is consistent throughout the ad, with cuts timed to coincide with changes in activity or emphasis in the voiceover. # Hooks Spoken: If you're tired of screens and same old routines, this is your sign to enter your pottery era. Text overlay: This is your sign to enter your pottery era 🏺 (Comment) Visual: 00:00–00:01: A young woman with long brown hair, wearing a black strapless top, sits in front of a gray couch and a black cabinet. She is holding a small, misshapen clay pot and using a yellow sponge to smooth its surface. The camera is positioned at eye level in a selfie style. / 00:01–00:02: The same woman is now holding a phone and looking at it with a displeased expression. She is wearing a gray off-the-shoulder sweater. The background includes a fluted glass partition and a black cabinet. / 00:02–00:05: The woman is back in the black strapless top, sitting in the same position as the first shot. She gestures with her fingers as she speaks directly to the camera. The clay pot and sponge are visible on the table in front of her. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of being tired of screens and the same old routines, suggesting a need for a creative and relaxing alternative. # Value propositions - Everything you need to create something meaningful from home # Benefits - Create something meaningful from home - Slow creative escape # Features - Air-dry clay - Sculpting tools - Paints - Sponge # Call to action Order your kit today and thank me later. # Social proof - "And honestly, I can't believe I waited this long to try it." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:01 The creator is shown working with clay and a sponge, shaping a small pot. - 00:01–00:02 The creator is shown looking at a phone. - 00:02–00:05 The creator speaks directly to the camera, suggesting that viewers enter their pottery era if they are tired of screens and routines. - 00:05–00:06 The creator places a Sculpd pottery kit on a table. - 00:06–00:07 The creator opens the Sculpd pottery kit. - 00:07–00:11 The creator removes the contents of the Sculpd pottery kit from the box. - 00:11–00:14 The creator removes clay from a plastic bag. - 00:14–00:17 The creator states that it doesn't matter if you're good or bad at pottery, it's fun and it's for you. - 00:17–00:18 The creator removes clay from a plastic bag. - 00:18–00:20 The creator is shown using a tool to shape clay. - 00:20–00:22 The creator encourages viewers to order their kit today and thank her later.

# Ad summary This ad promotes Sculpd DIY clay kits, emphasizing the relaxing and creative experience they offer. The ad features a woman using the kit to create a decorative bowl, highlighting the ease of use and the grounding, peaceful nature of the activity. It positions Sculpd as a perfect gift for those seeking more peace and creativity in their lives, showcasing the finished product as a stylish home decor item. # Brand positioning Sculpd is presented as a brand that promotes relaxation, creativity, and mindfulness through its DIY clay kits. The brand aligns with a lifestyle that values slow, satisfying activities and a calm, clean environment. It pushes against the fast-paced nature of modern life by offering a grounding and beautiful creative outlet. The brand positioning is both functional, providing the tools for a creative project, and emotional, offering a sense of peace and engagement. # Product The Sculpd kit is a DIY clay sculpting kit designed for creating decorative items at home without the need for a kiln. The kit includes air-dry clay, sculpting tools, paint, and a finishing glaze. It is marketed towards individuals seeking a relaxing and creative activity. The kit allows users to follow provided directions or create their own designs. The USPs include the ease of use, the grounding nature of the activity, and the ability to create personalized home decor. The ad addresses the purchase barrier of needing specialized equipment by highlighting that no kiln is required. # Visual style The ad has a polished, natural aesthetic with soft lighting and a clean, modern setting. The editing style includes quick cuts to showcase the various steps of the sculpting process, interspersed with static shots of the living space to create a calm and inviting atmosphere. The production quality is high, giving it a commercial feel while maintaining a sense of authenticity. The pacing is moderate, with cuts timed to the voiceover to emphasize key points. # Hooks Spoken: 00:00–00:02: A relaxing weekend starts with sculpt. Text overlay: 00:00–00:01: A relaxing / 00:01–00:02: It's simply Visual: 00:00–00:02: Close-up shot of hands using a tool to create textures on a round piece of gray clay. The background is a blurred living room setting with a mirror and a cabinet. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a relaxing and creative outlet in a fast-paced life. The ad shows the user slowing down and breathing. # Value propositions - A relaxing weekend starts with sculpt: Connects the product to a desired lifestyle of relaxation and mindfulness. - No kiln, no rush: Highlights the convenience and ease of use, removing barriers to entry. # Benefits - Relaxing creative activity - Grounding experience - Personalized home decor - Easy to use # Features - Air-dry clay - Sculpting tools - Paint - Finishing glaze - No kiln required # Call to action Shop Sculpd.com # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:02 The ad opens with hands working with clay, creating textures and shaping it. - 00:00–00:02 The narrator introduces the idea of a relaxing weekend starting with sculpting, emphasizing its essential nature. - 00:03–00:07 The scene transitions to a living space with a view, candles lit, and a clean space, setting a calm and inviting atmosphere. - 00:03–00:08 The narrator describes starting the day with calm energy, candles, and a clean space, waiting for something slow and satisfying. - 00:08–00:10 The ad shows the unboxing of the Sculpd kit, highlighting it as part of the ritual. - 00:11–00:13 The narrator emphasizes the tools and textures, inviting the viewer to slow down and breathe. - 00:13–00:18 The ad shows the process of kneading, shaping, and smoothing the clay, describing it as grounding. - 00:13–00:18 The narrator describes the clay as feeling cool in the hand and the process as grounding in a beautiful way. - 00:18–00:23 The ad highlights that no kiln is needed and there's no rush, emphasizing the freedom to follow directions or create as desired. - 00:23–00:25 The narrator states that it's a perfect moment to engage in creative space. - 00:23–00:27 The ad shows the finished product being painted and decorated. - 00:25–00:29 The narrator concludes that Sculpd is the best gift for someone needing more peace. - 00:27–00:30 The ad shows the finished bowl filled with lemons. - 00:29–00:30 The ad ends with a call to action to shop at Sculpd.com.