How Omaze UK Advertises on Meta

# Ad summary A video showcasing a mansion in the English countryside to be won in a raffle. # Brand positioning Amaze is presented as a company that offers the chance to win luxury properties through raffles. The brand aligns with a lifestyle of aspiration, dreams, and the thrill of unexpected fortune. Amaze positions itself outside the norms of the real estate market, pushing against traditional methods of ownership and offering an emotional proposition rooted in the possibility of life-changing experiences. The brand promotes the idea of luxury living as an attainable dream. # Product The featured product is a grand mansion located in the English countryside, with well-manicured lawns and gardens. The house boasts multiple bedrooms, a large dining room, a gourmet kitchen, and multiple living spaces furnished with high-end decor. The USPs are centered around the opportunity to own this luxury property through a raffle, making it an attainable dream for anyone to win. The ad showcases various use occasions for the home, including entertaining, family living, and relaxation, addressing the barrier of the high cost associated with purchasing a property like this. # Visual style The ad exhibits a polished, high-end aesthetic akin to a real estate commercial. The editing style consists of smooth transitions and steady camera movements, giving it a professional feel. The pacing is consistent, with a medium BPM, allowing viewers to appreciate the scenes without feeling rushed. Audio-visual sync is present, with camera movements timed to the music. # Hooks Text overlay: UK residents and over 18s only. Visit amaze.co.uk. House closes 29/03. No purchase necessary. Visual: 00:00–00:02 The shot begins angled up to the right with a view of the sky. The camera begins facing a tree in the foreground and grassy area to the left. As the camera moves forward it reveals the corner of a building to the left and a larger home ahead in the distance with a gravel driveway that leads up to the front of the home. # Funnel stage Top of funnel (Awareness) # Pain points High cost and inaccessibility of owning a luxury property. # Value propositions - Chance to win a luxury mansion for a fraction of its value through a raffle. - Provides the opportunity for luxury living which is an attainable dream. # Benefits - Opportunity to own a luxury property - Attainable dream - Luxury living - Entertaining - Family living - Relaxation # Features - Mansion in the English countryside - Multiple bedrooms - Large dining room - Gourmet kitchen - Multiple living spaces - Manicured lawns and gardens # Call to action ENTER NOW # Social proof - None used. # Point of view - Brand 100% – The ad uses smooth camera work and interior design to make the property aesthetically pleasing. # Storyline - 00:00–00:08 The ad opens with a drone shot gliding across the property's exterior, showcasing its expansive grounds and stone architecture. - 00:08–00:10 The drone's perspective approaches the front door, leading into the home. - 00:10–00:16 The perspective switches to an interior tour, smoothly moving through the elegantly furnished living spaces and library. - 00:16–00:24 The virtual tour continues into a cozy study and transitions to an outdoor view of the patio and garden. - 00:24–00:30 The camera moves through the kitchen and dining area, highlighting the home's entertaining spaces. - 00:30–00:36 The camera guides the viewer into the living room. - 00:36–00:39 The tour continues up the staircase. - 00:39–00:51 The camera displays various bedrooms, each uniquely decorated, emphasizing the home's spaciousness and comfort. - 00:51–00:57 The view pans across the extensive grounds before settling on the outdoor seating area. - 00:57–00:58 The advertisement concludes with a text overlay: "ENTER NOW"

# Ad summary This ad for Omaze features an influencer taking viewers on a tour of a Cotswolds home that can be won through their house draw. The ad begins with a dramatic scene of the influencer searching for the WiFi code in the dark, before transitioning to a bright and cheerful presentation of the home's features. # Brand positioning Omaze is positioned as a platform that offers the chance to win luxury properties through charitable donations. The brand aligns with values of aspiration and philanthropy, offering the chance to own a high-end home while supporting a good cause. It presents a blend of traditional charm with modern amenities, contrasting with the typical perception of charitable raffles that usually do not offer such high-value prizes. The brand leans into emotional appeal by showing beautiful living spaces and the lifestyle that winning such a home would afford. # Product The product is an entry into the Omaze Cotswolds House Draw, offering the chance to win a traditional Cotswolds home packed with modern features. The home includes a country kitchen with underfloor heating, a fully refurbished two-bedroom guest cottage, and a grand driveway with electric car charging ports. It is presented as a modern classic, blending traditional charm with contemporary amenities. The ad emphasizes that the home is not just a property but a lifestyle upgrade, offering a chance to live in luxury and comfort. The ad addresses the potential barrier of entry cost by highlighting the charitable donation aspect, implying that participation supports a good cause while providing a chance to win. # Visual style The ad combines a polished commercial aesthetic with UGC elements, creating a hybrid feel. It starts with a dark, mysterious tone before transitioning to bright, natural lighting and cheerful scenes. The editing includes quick cuts to showcase various features of the home, maintaining a consistent pace throughout. The production quality is high, with well-lit shots and smooth transitions, supporting an aspirational tone and attracting an audience interested in luxury properties. # Hooks Spoken: 00:00–00:08 [Narrator] Freya, in the dead of night, roamed the halls of this £4,000,000 house, searching for the Text overlay: 00:00–00:01 Freya / 00:01–00:02 in the dead of night / 00:02–00:03 roamed the halls / 00:03–00:05 of this £4,000,000 house / 00:06–00:08 searching for the / 00:00–00:08 UK residents and over 18s only. Visit omaze.co.uk. House closes 29/03. No purchase necessary. Visual: 00:00–00:05 A woman (Freya) with shoulder-length dark hair holds a candelabra with five lit candles in a dimly lit hallway. She wears a black hooded robe and looks directly at the camera. The background is dark, with a hint of a white wall on the left. The camera is stationary, with a slight zoom as she walks forward. / 00:05–00:08 Freya walks towards a wooden table, holding the candelabra, and picks up a small wooden plaque. The lighting increases slightly. The camera is stationary, with a slight zoom. # Funnel stage Top of funnel (Awareness) # Pain points The opening scene taps into the common frustration of needing WiFi, even in a luxurious setting. "Freya, in the dead of night, roamed the halls of this £4,000,000 house, searching for the"—this sets up a humorous take on a modern problem in a high-end context. # Value propositions - Win a £4,000,000 house through the Cotswolds House Draw - Enjoy modern features in a traditional home # Benefits - Chance to win a luxury home - Modern comfort and convenience - Charming living environment - Eco-friendly features # Features - Traditional Cotswolds home - Country kitchen with underfloor heating - Fully refurbished 2 bedroom guest cottage - Grand driveway with electric car charging ports # Call to action Enter the Cotswolds House Draw # Point of view - Customer 10% – The customer point of view is represented by Freya's initial humorous search for the WiFi code. - Brand 90% – The brand POV is communicated through the narrator and Freya showcasing the home and its features, promoting the house draw. # Storyline - 00:00–00:08 00:00–00:08 Freya, holding a candelabra, roams a dark house, searching for the WiFi code. The message is that even in a large, luxurious house, modern conveniences are essential. The perspective is from a narrator setting a spooky scene contrasted with the need for modern connection. The tone is dramatic and humorous. - 00:08–00:10 00:08–00:10 The setting changes to a brightly lit library where Freya happily locates a piece of paper with the WiFi code. The message is a humorous take on the everyday need for internet connectivity. The perspective shifts to Freya, who is now cheerful and relieved. The tone is lighthearted and comedic. - 00:10–00:19 00:10–00:19 The narrator introduces the opportunity to win the traditional Cotswolds home full of charm and modern features. The message is an invitation to participate in the Omaze house draw. The perspective is from the brand, showcasing the home's desirable qualities. The tone is aspirational and inviting. - 00:19–00:20 00:19–00:20 Freya states, "It's a modern classic." The message reinforces the blend of traditional and modern aspects of the home. The perspective is from Freya, endorsing the home's appeal. The tone is affirmative and appealing. - 00:21–00:31 00:21–00:31 Freya highlights features such as the country kitchen with underfloor heating, a refurbished two-bedroom guest cottage, and a grand driveway with electric car charging ports. The message is to showcase the home's luxurious amenities and modern conveniences. The perspective is from Freya, acting as a tour guide. The tone is enthusiastic and informative. - 00:31–00:37 00:31–00:37 Freya encourages viewers to enter the Cotswolds House Draw, reinforcing that all of this could be theirs. The message is a direct call to action, urging viewers to participate. The perspective is from Freya, as the face of the Omaze campaign. The tone is persuasive and optimistic.

# Ad summary This ad promotes Omaze’s house prize draw, where people can win a £4M house in the Cotswolds by entering now. # Brand positioning Omaze is presented as a provider of once-in-a-lifetime opportunities, allowing people to win luxury homes through prize draws. The brand aims to democratize access to aspirational living by offering a chance to own high-value properties that would typically be out of reach for most people. Omaze aligns with values of aspiration and possibility, contrasting with the typical norms of homeownership that require significant financial investment. The brand's positioning is emotional, focusing on the excitement of potentially winning a dream home. # Product Omaze is advertising its house prize draw. The specific prize is a £4M house in the Cotswolds, a region in south-central England known for its charming villages and picturesque landscapes. The house is presented as a luxurious property that offers multiple options for the winner: they can live in it, rent it out, or sell it. The ad showcases the beauty and opulence of the house through various interior and exterior shots, highlighting its design, spaciousness, and desirable location. Omaze encourages viewers to participate in the draw for a chance to win this dream home, emphasizing the opportunity to own a valuable asset and change their lifestyle. # Visual style The ad features a polished and high-end aesthetic. The editing style includes quick cuts and static shots. The production quality is high, resembling a commercial. The pacing is consistent, with a focus on showcasing the luxurious property. The shots highlight the house and its features, creating a sense of aspiration. # Hooks Text overlay: COTSWOLDS Visual: 00:00–00:02: Split screen with the top half showing an aerial view of the Cotswolds house, surrounded by trees. The bottom half shows the interior of a room with a light pink couch, pillows, and a window. Overlay text reads “COTSWOLDS”. On the left is a golden Omaze logo. # Funnel stage Top of funnel (Awareness) # Pain points The ad suggests that owning a luxury home is typically unattainable for most people. # Value propositions - Win a £4M house in the Cotswolds through Omaze’s prize draw. # Benefits - Opportunity to live in, rent out, or sell the house # Features - £4M house in the Cotswolds # Call to action Enter Now # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the property and promoting the prize draw. # Storyline - 00:00–00:02 The ad opens by showing a grand house in the Cotswolds, with overlay text announcing the location, to set the stage and showcase the prize. - 00:02–00:04 The perspective then shifts to interior shots of the house with overlay text indicating ways to utilize the property: live in, rent out, sell up, to showcase the flexibility and value of winning the house. - 00:04–00:12 The ad returns to exterior and interior shots to give viewers a comprehensive look, building anticipation and emphasizing the scale and desirability of the property. - 00:12–00:14 The ad concludes with an overlay text CTA to “Enter Now”, to prompt immediate action.

# Ad summary Benedict Cumberbatch appears as the Director of Dreams for Omaze, answering questions about their million-pound house draw that supports The Royal Marsden Cancer Charity. He comically demonstrates the quality testing process by evaluating the water pressure in the house, resulting in him and a coworker getting soaked. # Brand positioning Omaze is presented as a platform that offers the chance to win incredible prizes, such as a million-pound house, while simultaneously supporting charitable causes. The brand aligns itself with the values of philanthropy and dream-fulfilment, positioning itself as a unique player in the sweepstakes market by emphasizing the charitable aspect of participation. Omaze strives to occupy a space in the consumer's mind as a fun and ethical way to give back, pushing against the norm of purely profit-driven prize draws. # Product The featured product is a million-pound house draw offered by Omaze, supporting The Royal Marsden Cancer Charity. Participants enter for a chance to win a luxury home, with a portion of the proceeds directly benefiting cancer research and care. The draw addresses potential purchase barriers by highlighting the charitable contribution and offering the incentive of winning a high-value property. The ad emphasizes the quality testing of Omaze houses, humorously demonstrating features like water pressure, suggesting that the properties are thoroughly vetted and worth winning. # Visual style The ad has a polished, commercial aesthetic with clear, studio-style lighting. The editing style combines quick cuts and static shots to maintain a brisk pace. The production quality is high-end, lending a professional feel while the humorous elements add a playful touch. The pacing is moderate, with cuts timed to voiceover lines. The audio-visual sync is tight, with sound effects and transitions aligned with the narrative flow. # Hooks Spoken: 00:02–00:03: Hi Visual: 00:00–00:03: A medium shot shows Benedict Cumberbatch sitting at a wooden desk in a cozy, wood-paneled study with a bookshelf behind him. He is dressed in a brown shirt and a green blazer. The camera is stationary. He throws his head back, then reaches for a black rotary phone, picks it up, and says "Hi". # Funnel stage Middle of funnel (Consideration) # Pain points The ad is solving the issue of charitable giving being perceived as a sacrifice, offering a chance to win a luxury prize while contributing to cancer research. Quote: By offering a chance to win a million-pound house, the ad turns the act of donating into an exciting opportunity, alleviating the typical reluctance associated with charitable giving. # Value propositions - Chance to win a million-pound house while supporting a charitable cause # Benefits - Chance to win a luxury home - Contribution to cancer research and care # Features - Million-pound house draw - Supports The Royal Marsden Cancer Charity # Call to action Enter Now at omaze.co.uk # Point of view - Brand 90% – The brand POV is conveyed through Benedict Cumberbatch as the official spokesperson and Director of Dreams, directly addressing the audience and promoting the Omaze house draw. - Customer 10% – The customer POV is implied through the mention of "Sarah's" question, suggesting user interaction and curiosity about the product quality, although the customer is not directly shown. # Storyline - 00:00–00:03 00:00–00:03: Benedict Cumberbatch answers a phone in a study, setting a playful, intriguing tone. - 00:03–00:09 00:03–00:09: Cumberbatch introduces himself as the Director of Dreams at Omaze and states that his job is to answer questions about the Omaze Million Pound House Draw, speaking directly to the audience with a tone that is both informative and inviting. - 00:09–00:11 00:09–00:11: The ad transitions to showcasing an exterior shot of a house, emphasizing the prize of the Omaze Million Pound House Draw. - 00:11–00:12 00:11–00:12: Interior of the house with the text overlay Omaze Million Pound House Draw, showcasing the luxury of the property. - 00:12–00:16 00:12–00:16: Cumberbatch picks up a tablet displaying the Omaze logo and mentions a question from a person named Sarah about how Omaze houses are quality tested, which introduces a humorous approach to showcasing the product’s value. - 00:16–00:20 00:16–00:20: Cumberbatch says, "Allow me to demonstrate such a task with water pressure," setting up a comical demonstration of the house's features. - 00:20–00:27 00:20–00:27: Cumberbatch proceeds to quality test the water pressure of the shower with another Omaze employee. The water sprays everywhere, soaking the employee. - 00:27–00:31 00:27–00:31: Cumberbatch says, "Good water pressure," humorously underscoring the quality testing, followed by "Oh God, I got wet." - 00:31–00:34 00:31–00:34: The female Omaze employee has a towel on hand. - 00:34–00:46 00:34–00:46: Cumberbatch transitions to discussing how Omaze guaranteed to donate 1 million pounds to the Royal Marsden Cancer Charity, adding the element of charitable contribution to the value proposition, solidifying the brand's image as philanthropic. - 00:46–00:50 00:46–00:50: Another Omaze employee chimes in and says it is already happening. - 00:50–00:53 00:50–00:53: Cumberbatch suggests this idea is impossible. - 00:53–00:56 00:53–00:56: The ad concludes with a CTA that prompts viewers to "Enter Now at omaze.co.uk". - 00:56–00:58 00:56–00:58: Cumberbatch closes out the ad, adding to his thought it's possible everyone has this idea too.

# Ad summary The ad features a content creator walking through a house that can be won through a contest by Omaze. # Brand positioning Omaze positions itself as a sweepstakes company that offers participants the chance to win dream prizes such as luxury homes, cars, or once-in-a-lifetime experiences, all while supporting charitable causes. The brand aligns with the values of aspiration, excitement, and social responsibility. Omaze disrupts the norm of traditional fundraising by creating an accessible and engaging platform where individuals can contribute to a cause they care about, while also getting a chance to win something extraordinary. The brand positioning is both functional, by providing a chance to win prizes, and emotional, by associating the act of participation with supporting good causes and fulfilling dreams. # Product The product being advertised is the opportunity to win a house through the Omaze platform. This involves entering a sweepstakes by purchasing entries. The house boasts multiple bedrooms, living areas, and a spacious kitchen, as well as extensive outdoor space, including a patio area and a large lawn. The ad addresses the purchase barrier by offering the chance to win a valuable prize for a relatively small entry fee, emphasizing the potential reward outweighs the cost of entry. The ad focuses on the appeal of owning a dream home and the potential for a life upgrade through winning the sweepstakes. # Visual style The ad has a polished aesthetic with bright, natural light and smooth transitions. The production quality is high-end, resembling a real estate commercial, which supports the tone of luxury and aspiration. The video utilizes quick cuts to showcase as much of the house as possible. The pacing is fast, with an estimated BPM of 120, and remains consistent throughout the ad. # Hooks Spoken: Female 1: Do you want to see something I can't stop thinking about? Text overlay: Do you want to see / something I can't stop / thinking about? Visual: 00:00–00:02: A blonde-haired woman with fair skin stands in front of a large, old stone house on a gravel driveway. She is wearing a yellow sweater and jeans and is centered in the frame with a blue sky in the background. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Chance to win a valuable prize for a small entry fee # Benefits - Dream home - Potential for a life upgrade # Features - Multiple bedrooms - Multiple living spaces - Large kitchen - Outdoor patio - Large lawn # Call to action ENTER NOW # Social proof - None used. # Point of view - Brand 100% – The brand showcases the house that can be won by viewers. # Storyline - 00:00–00:02 The content creator asks the viewer if they want to see something she can't stop thinking about. - 00:02–00:03 The content creator encourages the viewer to follow her. - 00:03–00:59 The camera moves rapidly through the house to showcase the various rooms and outdoors. - 00:59–01:01 A call to action to enter now appears on the screen.

# Ad summary This ad, featuring a blonde woman, advertises a house prize draw by Omaze, showcasing a luxurious £4 million home in the Cotswolds, complete with spacious lounge, country kitchen, library, office, outdoor space, orangery, four bedrooms, and ensuite bathrooms. The ad encourages viewers to enter the draw for a chance to win the home. # Brand positioning Omaze is presented as a platform offering the chance to win luxury properties and experiences through prize draws. The brand is positioned as providing access to aspirational lifestyles, such as owning a £4 million house in the Cotswolds. The tone is enthusiastic and inviting, emphasizing the ease and accessibility of entering the draw. Omaze aims to stand out by offering unique, high-value prizes, moving beyond typical consumer goods. The brand positioning is emotional, focusing on the excitement and dream fulfillment associated with potentially winning a luxury home. # Product The advertised product is entry into a prize draw to win a £4 million house located in the Cotswolds, United Kingdom. The prize includes the house itself, which features a spacious lounge, a beautiful country kitchen, a library, an office, extensive outdoor space, an orangery, four cozy bedrooms, and multiple ensuite bathrooms. The house is portrayed as a luxurious and desirable property, appealing to those who aspire to a high-end lifestyle. The ad addresses potential purchase barriers by highlighting that entry is accessible through a prize draw, rather than requiring a direct purchase. The ad emphasizes the opportunity to live in a dream home without the typical financial constraints. # Visual style The ad has a bright and cheerful aesthetic, using natural light and soft colors to create a welcoming atmosphere. The editing style features quick cuts to showcase various rooms and features of the house, maintaining a fast pace. The production quality is polished, giving the ad a professional commercial feel while retaining the casualness of UGC. The visual motifs include consistent use of natural light, pastel colors, and the recurring presence of the blonde woman in a yellow sweater. The pacing is upbeat, with cuts timed to the music, enhancing the ad’s energy. # Hooks Spoken: This is what $4 million pounds gets you in the Cotswolds. Text overlay: This is what / $4 MILLION / gets you in / THE COTSWOLDS Visual: 00:00–00:03 A wide shot shows a blonde woman in a yellow sweater and jeans sitting on stone steps in front of a large stone house with multiple windows and a blue sky in the background. She smiles and holds a white mug. White and yellow text overlay reads: "This is what $4 MILLION gets you in THE COTSWOLDS". # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the inaccessibility of owning a luxury home due to financial barriers. # Value propositions - Opportunity to win a dream home without the typical financial constraints # Benefits - Chance to win a £4 million house - Luxurious living space - Access to a high-end lifestyle # Features - Spacious lounge - Country kitchen - Library - Office - Copious amounts of outdoor space - Orangery - Four cozy bedrooms - Two bedroom alex # Call to action Enter now # Social proof - None used. # Point of view - Customer 100% – The woman acts as an aspirational figure inviting viewers to share her potential experience of winning the house. # Storyline - 00:00–00:03 The ad begins by showcasing the exterior of a grand house. - 00:00–00:03 A woman sitting on the steps with a cup announces that £4 million gets you this house in the Cotswolds, establishing the prize's value and location. - 00:03–00:05 The ad transitions to the interior, where the woman gestures enthusiastically, showcasing an elegant lounge. This conveys the luxury and comfort of the living space. - 00:05–00:08 The woman showcases a beautiful country kitchen, emphasizing its charm and functionality. - 00:08–00:12 Moving to a library, the woman points out the numerous books, highlighting the intellectual and cozy atmosphere. - 00:13–00:15 The ad continues to an office, where the woman is writing, illustrating the potential for productivity and creativity in the space. - 00:15–00:20 The woman twirls in the outdoor area, then transitions to a light-filled orangery, showcasing the extensive and varied spaces of the property. This reinforces the scale and desirability of the prize. - 00:20–00:22 The ad transitions to a bedroom, presented as a cozy and well-decorated retreat. This emphasizes the comfort and relaxation offered by the home. - 00:22–00:26 She sits on a couch to show a second bedroom and a bathroom ensuite. This reinforces the comfort and relaxation offered by the home. - 00:26–00:29 The woman urges viewers to enter now for a chance to win, providing a clear call to action and creating a sense of urgency. She wishes viewers good luck, ending the ad on a positive and encouraging note.

# Ad summary This ad promotes Omaze's house prize draw for a £4 million house in Cotswolds. The ad showcases the beauty and luxury of the property through a series of visually appealing shots, coupled with text overlays highlighting key features such as "4 Bedrooms," "Landscaped Gardens," and "Guest Cottage." The ad concludes with a call to action to "Enter Now." # Brand positioning Omaze is presented as a platform that offers the chance to win luxury properties through prize draws. The brand aligns with values of aspiration, luxury, and the excitement of potentially life-changing opportunities. Omaze seemingly ignores category norms associated with traditional real estate ownership by democratizing access to high-end properties through a raffle system. The brand positioning is both functional (offering a chance to win valuable assets) and emotional (tapping into dreams of owning a luxury home and supporting charitable causes through participation). # Product The featured product is a prize draw offering a chance to win a £4 million house located in the Cotswolds. The house boasts several key features as seen in the ad, including 4 bedrooms, landscaped gardens, and a guest cottage. The ad aims to address the purchase barrier of high property costs by presenting an opportunity to win the house through participation in a prize draw. The ad conveys the idea that the house is worth trying to win because of its luxurious features, desirable location, and the potential for a significant lifestyle upgrade. # Visual style The ad has a polished and high-end aesthetic, typical of real estate promotions. The editing style includes quick cuts to showcase different areas of the property. The production quality is professional, aiming to appeal to an audience interested in luxury homes. The pacing is moderate, with cuts timed to match the background music. # Hooks Text overlay: 00:00–00:03: LANDSCAPED GARDENS / 00:00–00:03: GUEST COTTAGE / 00:00–00:03: 4 BEDROOMS / 00:00–00:03: £4M HOUSE Visual: 00:00–00:03: An aerial view of a large house with stone walls and multiple rooflines, surrounded by green lawns, trees, and rolling hills. The sky is light blue. Text overlays in yellow boxes label features: "Landscaped Gardens," "Guest Cottage," "4 Bedrooms," and "£4M House." Camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the inaccessibility of owning a luxury home due to high costs. The ad directly addresses this by offering a chance to win a £4 million house through a prize draw. # Value propositions - Win a £4M house with landscaped gardens, guest cottage and 4 bedrooms. # Benefits - Chance to win a luxury house in Cotswolds # Features - 4 Bedrooms - Landscaped Gardens - Guest Cottage - £4M House # Call to action ENTER NOW # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official brand perspective, showcasing the property and promoting the prize draw. # Storyline - 00:00–00:03 00:00–00:03: The ad begins with an aerial shot of a large, luxurious house surrounded by lush greenery. This establishes the setting and immediately communicates the high-end nature of the prize. The perspective is from an observer showcasing the exterior. - 00:03–00:14 00:03–00:14: The ad transitions to interior shots of the house, highlighting various rooms such as the kitchen, study, living room, and fireplace area. Each shot emphasizes the house's aesthetic appeal and comfort. The perspective shifts to showcasing the interior amenities. - 00:13–00:14 00:13–00:14: The ad includes a text overlay that reads "Enter Now," encouraging viewers to take immediate action. This serves as a direct call to action, prompting viewers to participate in the prize draw. The perspective changes to an action-oriented approach, urging viewer participation.

# Ad summary This ad shows a blonde woman running through a luxury house. The ad promotes a competition where you can win the house. # Brand positioning Omaze is presented as a provider of once-in-a-lifetime opportunities to win luxury prizes, most prominently houses. The brand aligns with values of aspiration and the chance to achieve an extraordinary lifestyle. It disrupts the norm of traditional homeownership by offering a sweepstakes-based approach to acquiring high-value properties. The brand positioning is primarily emotional, focusing on the excitement and dream fulfillment associated with winning a luxury home. # Product The product is an entry into a sweepstakes where the grand prize is a luxury house. The house features multiple bedrooms, bathrooms, living spaces, a kitchen, and expansive outdoor areas. Entry into the sweepstakes can be obtained by donating to support charitable causes. The unique selling proposition is the chance to win a multi-million dollar house for a relatively small donation, while also contributing to a good cause. The purchase barrier addressed is the inaccessibility of luxury homeownership. # Visual style The ad has a bright, airy aesthetic with natural lighting and a polished, commercial feel. The editing style consists of quick cuts to keep the pace fast and engaging. The visual motifs include recurring shots of the woman running through different rooms of the house, highlighting its size and luxury. The pacing is quick, with an estimated 20-30 cuts per minute, maintaining a consistent energy throughout the ad. # Hooks Spoken: 00:00–00:02 [Enthusiastic] Do you want to see something I can't stop thinking about? Text overlay: 00:00–00:02 Do you want to see / 00:01–00:02 something I can't stop / 00:01–00:02 thinking about? / 00:00–00:02 UK residents and over 18s only. Visit omaze.co.uk. House closes 29/03. No purchase necessary Visual: 00:00–00:02 A woman with long blonde hair, wearing a yellow sweater and jeans, stands in the driveway of a large stone house. She smiles and gestures towards the house with her hand. # Funnel stage Top of funnel (Awareness) # Pain points The inaccessibility of luxury homeownership for most people. # Value propositions - Win a luxury house for a small donation - Support charitable causes while entering the sweepstakes # Benefits - Chance to win a multi-million dollar house - Contributing to a good cause # Features - Luxury house - Multiple bedrooms - Multiple bathrooms - Living spaces - Kitchen - Expansive outdoor areas # Call to action ENTER NOW # Social proof - None used. # Point of view - Customer 100% – The ad is entirely from the perspective of a customer exploring a house. # Storyline - 00:00–00:02 00:00–00:02 A woman stands in front of a large stone house and asks if the viewer wants to see something she can’t stop thinking about. - 00:02–00:30 00:02–00:30 The woman runs into the house, and the camera follows as she travels from room to room, highlighting the different features and décor of the house. The perspective is from the viewer. - 00:30–00:54 00:30–00:54 The woman continues running through the house, showing the different bedrooms and living areas. The perspective is from the viewer.

# Ad summary An ad promoting the opportunity to win a £4M house in the Cotswolds through a prize draw. # Brand positioning Omaze is presented as a platform that offers the chance to win luxury properties and other prizes through prize draws. The brand is positioned as providing an opportunity to own high-value assets, with a focus on aspirational living and luxury. Omaze aligns with a lifestyle of affluence and promotes the idea of achieving dream homes. This brand pushes against the norms of traditional homeownership by offering a chance to win without the typical financial burdens. The brand positioning is emotional, focusing on the excitement and potential life-changing opportunity of winning a luxury home. # Product The featured product is a £4 million house located in the Cotswolds. The house is portrayed as a luxurious property with high-end interior design and expansive outdoor space. The ad emphasizes the opportunity to win this house through a prize draw, addressing the purchase barrier of high property costs. The USP is the chance to own a multi-million pound property without the traditional financial investment, offering a unique and accessible entry point to luxury homeownership. The ad showcases various rooms and the overall setting to highlight the lifestyle and potential benefits of owning such a property, encouraging viewers to enter for a chance to win. # Visual style The ad features a polished and aspirational aesthetic, using smooth transitions and static shots to showcase the luxury property. The production quality is high-end, resembling a real estate commercial, with consistent lighting and color grading. The visual motifs include repeated shots of interior design elements and exterior views of the estate. The pacing is moderate, with cuts occurring every 1-2 seconds, maintaining a consistent rhythm throughout the ad. The audio and visual elements are synchronized to create a cohesive and appealing presentation. # Hooks Text overlay: 00:00–00:14: WIN THIS £4M HOUSE / 00:01–00:14: Cotswolds Visual: 00:00–00:02: An aerial view of a large, stone house with multiple chimneys and windows, set in a landscape with autumn-colored trees. The sky is blue. A yellow Omaze logo with "MILLION POUND HOUSE DRAW" is superimposed in the lower left corner. Text overlay: "WIN THIS £4M HOUSE." Location marker: Cotswolds. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that owning a luxury home is typically financially out of reach for most people, highlighting the difficulty of affording a multi-million pound property: "WIN THIS £4M HOUSE." # Value propositions - Chance to own a £4M house for the price of a prize draw entry # Benefits - Opportunity to win a luxury property - Chance to own a multi-million pound house - Located in a picturesque area. # Features - £4M house - Located in the Cotswolds # Call to action ENTER NOW # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official brand perspective, showcasing the luxury property and encouraging participation in the prize draw. # Storyline - 00:00–00:02 The ad opens with exterior shots of a large, luxurious house set in a rural landscape. - 00:00–00:02 This shot establishes the grand scale and idyllic setting of the property. - 00:00–00:02 The perspective is from an aerial view, providing an overview of the estate. - 00:00–00:02 The visuals are designed to evoke a sense of aspiration and desire. - 00:02–00:05 The ad transitions to interior shots of the house, showcasing different rooms and their luxurious design. - 00:02–00:05 The intention is to highlight the comfort and elegance of the living spaces, implying a high quality of life. - 00:02–00:05 The perspective shifts to focus on interior details and the overall aesthetic. - 00:02–00:05 The visuals are presented in a polished, aspirational manner. - 00:05–00:07 More exterior shots are shown, emphasizing the house's location and surroundings. - 00:05–00:07 The visuals aim to reinforce the idea of a peaceful, luxurious lifestyle. - 00:05–00:07 The perspective is again aerial, highlighting the expansive landscape. - 00:05–00:07 The overall tone is tranquil and inviting. - 00:07–00:10 Additional interior shots are displayed, focusing on the house's decor and design elements. - 00:07–00:10 The intention is to further showcase the luxurious and comfortable living spaces. - 00:07–00:10 The perspective is focused on interior details and overall aesthetic. - 00:07–00:10 The tone remains aspirational and polished. - 00:10–00:12 The ad concludes with an aerial view of the property and grounds, reinforcing the scale and luxury of the prize. - 00:10–00:12 The intention is to leave a lasting impression of the grand prize on offer. - 00:10–00:12 The perspective is aerial, providing a final overview of the estate. - 00:10–00:12 The tone is aspirational and enticing. - 00:12–00:14 The ad shows a fireplace with the text overlay "ENTER NOW". - 00:12–00:14 This serves as a direct call to action. - 00:12–00:14 The perspective is focused on the interior setting, inviting viewers to imagine themselves in this luxurious home. - 00:12–00:14 The tone is urgent and encouraging.

# Ad summary This ad showcases a stunning Cotswolds house prize that is up for grabs in a sweepstakes. The ad uses a zoom-in effect starting from the earth and ending with views of the house’s interior and exterior. It ends with a call to action to enter now. # Brand positioning Omaze presents itself as a purveyor of extraordinary opportunities, offering consumers the chance to win remarkable prizes like a house in the Cotswolds. The brand leverages the allure of luxury real estate and the dream of an upscale lifestyle to capture attention and spark excitement. Omaze promotes the idea of democratizing access to luxury living, positioning itself against the norm that such homes are only attainable for the wealthy. Their positioning is both emotional and functional, tapping into the desire for an improved lifestyle while providing a tangible opportunity to achieve it through participation in the sweepstakes. The brand aligns itself with values of aspiration, luxury, and the excitement of chance. # Product The featured product is a chance to win a house in the Cotswolds through a sweepstakes. The Cotswolds house is presented as a luxurious, traditional home with modern amenities, set in the picturesque English countryside. The ad does not explicitly mention all features, ingredients, or design details, but instead focuses on showing the house's beauty, including its elegant interiors, stone exterior, and surrounding landscape. The ad visually conveys that the house is worth trying to win because of its aesthetic appeal and upscale lifestyle. The ad addresses the purchase barrier by presenting the opportunity to win the house through a sweepstakes, which lowers the barrier to entry compared to directly purchasing such a property. # Visual style The ad has a polished and high-end aesthetic, resembling a luxury real estate commercial. The editing style involves quick cuts and smooth transitions between shots, creating a seamless flow and maintaining a consistent visual rhythm. The production quality is high, with clear visuals and attention to detail, lending an air of sophistication and exclusivity. The ad maintains a consistent pace, with cuts timed to subtle musical cues or voiceover lines, enhancing the overall impact. The use of slow zooms and pans, combined with establishing shots of the landscape and interior details, creates an immersive experience for the viewer. # Hooks Spoken: 00:00–00:03: “It’s just a house in The Cotswolds…” Text overlay: 00:00–00:03: “It’s just a house in The Cotswolds…” / 00:00–00:03: Visit omaze.co.uk. House prize draw closes 29/03/2026. Over 18s + UK residents only. No purchase necessary. Visual: 00:00–00:00: The Earth is shown from space. / 00:00–00:02: The camera zooms in on The Cotswolds in England. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the inaccessibility of owning a luxury home in a desirable location like The Cotswolds. This is signaled by the casual tone of the spoken line: “It’s just a house in The Cotswolds…” which implies that this location is not easily accessible for everyone. # Value propositions - Win a luxurious home without having to directly purchase it - Opportunity to live in a dream location # Benefits - Chance to win a dream home - Opportunity to live in a desirable location # Features - Luxurious home - Located in The Cotswolds # Call to action ENTER NOW # Social proof - None used. # Point of view - Brand 100% – The ad maintains a consistent brand perspective, presenting the property and sweepstakes opportunity without direct customer testimonials or expert endorsements. # Storyline - 00:00–00:03 The ad begins with a view of Earth and zooms in, and there is overlaid text that says "It's just a house in The Cotswolds..." - 00:00–00:03 The camera zooms in on the region of The Cotswolds in England as the opening line is spoken, creating intrigue and setting the stage for the main prize. - 00:03–00:18 The camera cuts to establishing shots of the house’s exterior and surrounding landscape, highlighting the house’s setting and architectural details. There is then a sequence of quick interior shots, showcasing high-end decor. - 00:03–00:18 The pacing picks up and zooms through rooms, creating a sense of aspiration and desire for the potential winner. These shots intend to give a sense of the overall ambiance. - 00:18–00:21 The ad concludes with an evening shot of the house and overlaid text that says “ENTER NOW”, which serves as a call to action. - 00:18–00:21 The final image is meant to create a sense of urgency and prompt immediate action from the viewer. It reinforces the theme of aspirational living presented throughout the ad.

# Ad summary This image ad from Omaze promotes a million-pound house draw supporting The Royal Marsden Cancer Charity. The ad uses a four-quadrant layout, each showcasing a different aspect related to property: 'Live In,' 'Rent Out,' and 'Sell Up,' leading to the call to action, 'Enter Now.' The ad aims to create excitement and urgency, encouraging participation in the house draw while highlighting the charitable aspect. # Brand positioning Omaze is presented as a platform that offers the chance to win significant prizes, such as a million-pound house, while supporting charitable causes. The brand aims to position itself as a socially responsible company that provides life-changing opportunities for its customers. By partnering with The Royal Marsden Cancer Charity, Omaze aligns itself with values of compassion and community support. The brand taps into the aspirational lifestyle of owning a luxury property, making it accessible through a prize draw format. # Product The product being advertised is a chance to win a million-pound house through a prize draw. By purchasing entries into the Omaze Million Pound House Draw, participants have the opportunity to win a luxury property. The draw supports The Royal Marsden Cancer Charity, adding a charitable component to the product. The ad provides a deadline for entry, 'House prize draw closes 29/03/2026,' creating a sense of urgency. The ad also includes eligibility requirements noting: 'Over 18s + UK residents only. No purchase necessary.' # Visual style The ad features a four-quadrant layout with a mix of interior and exterior shots of luxury properties, aiming to create a sense of aspiration and desire. The images are well-lit and professionally photographed, contributing to a high-quality aesthetic. The color palette is neutral and inviting, emphasizing the comfort and elegance of the properties. The overall design is clean and straightforward, intended to be easily scannable and attention-grabbing. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point addressed in the ad is the inaccessibility of owning a luxury home. The ad features multiple luxurious homes with options to 'Live In', 'Rent Out', and 'Sell Up'. This shows the viewer a world of property ownership, which may be unattainable for many. # Call to action ENTER NOW # Social proof - The Royal Marsden Cancer Charity: This collaboration lends credibility and trustworthiness to the prize draw, leveraging the charity's reputation to enhance the appeal of Omaze. # Point of view - Brand: The brand is highlighting the benefits of owning a property and promoting its prize draw to encourage entries. # Storyline - The ad starts by presenting three options related to property ownership: 'Live In,' 'Rent Out,' and 'Sell Up.' The brand is displaying various potential outcomes related to owning property, sparking interest and possibilities in the viewer's mind. - The ad then transitions to a call to action: 'Enter Now,' presented from the brand's perspective to encourage viewers to participate in the Omaze Million Pound House Draw. - Finally, the ad includes the Omaze logo, the name of the prize draw, and mentions that the draw supports The Royal Marsden Cancer Charity. The brand is highlighting the charitable aspect of the draw to persuade potential entrants.

# Ad summary This ad features a visually appealing house and advertises a house prize draw. It mentions the charity that it is supporting and includes a statement that no purchase is necessary. # Brand positioning Omaze is presented as a brand that offers the chance to win luxury properties and other prizes through prize draws, while also supporting charitable causes. The brand is positioned in the market as a 'win-win' – participants have the opportunity to win something extraordinary, and a portion of the proceeds goes to a charitable organization, creating a sense of feel-good engagement. The brand's identity is strongly tied to philanthropy and offering aspirational lifestyle rewards, appealing to customers who appreciate luxury and social responsibility. # Product The product advertised is entry into a prize draw for a chance to win a house in The Cotswolds, a picturesque area in England. The prize draw is presented as a way to potentially own a luxury property worth £4,000,000. The ad explicitly mentions that proceeds support The Royal Marsden Cancer Charity. The ad also states that a purchase is not necessary to enter, addressing a common barrier to entry for such promotions. # Visual style The ad has a polished, professional aesthetic. The image of the house is well-lit and appears to be professionally photographed, highlighting its architectural details and landscaping. The layout is clean, with a combination of photography and graphic elements. # Hooks Headline: The COTSWOLDS House # Funnel stage Top of funnel (Awareness) # Pain points The ad seeks to alleviate the desire to own a home, especially in a desirable location, which can be financially out of reach for many people. The visual of the house and the description "Worth £4,000,000" emphasize the high value and exclusivity of the prize. # Value propositions - Chance to win a house while supporting a charitable cause. # Benefits - Chance to win a house - Support a charity # Features - House prize draw - Supporting The ROYAL MARSDEN Cancer Charity - Worth £4,000,000 - No purchase necessary - House prize draw closes 29/03/2026 - Over 18s + UK residents only # Call to action None used. # Social proof - SUPPORTING The ROYAL MARSDEN Cancer Charity # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the prize draw and its association with the house and the charity. # Storyline - The ad opens with a striking visual of the house, immediately establishing what the potential prize is. This is from the brand's POV and meant to capture attention by showing the luxurious house on offer. - The ad calls out the prize draw associated with the property and lists the charity partner. This builds trust and adds a philanthropic angle to the draw. This is from the brand's POV. - The ad states the worth of the house and has additional text with details on how to enter the prize draw. This information is presented from the brand's POV and is meant to close the consideration gap and encourage users to enter.

# Ad summary This ad from Omaze promotes a sweepstakes where people can win a £4M house. The ad is selling a chance to win the house, visit omaze.co.uk, and stating the house prize draw closes on March 29th, 2026. The ad is targeting UK residents over 18 years of age and stating no purchase is necessary. # Brand positioning Omaze is presented as a sweepstakes company that offers the chance to win valuable prizes, most notably luxury homes. They partner with charities, offering a portion of the proceeds to organizations such as The Royal Marsden Cancer Charity. The brand is positioned in the 'dream' category, appealing to people's aspirations for an elevated lifestyle. It's functional through offering real chances to win prizes, but primarily emotional as it taps into the desire for home ownership or upgrading one's lifestyle, while also aligning with philanthropic values through its charitable giving. # Product The product being advertised is the chance to win a £4M house in the Cotswolds through a prize draw. The advertisement addresses the common barrier to entry for luxury homes, affordability, by offering the opportunity to win it rather than purchasing it outright. The ad emphasizes the high value of the house, while also stating that no purchase is necessary to enter. # Visual style The ad has a polished, studio-shot feel with a focus on showcasing the luxurious property. The visual motifs include a bird's-eye view, inset image, and clear typography. The image treatment appears to be lightly enhanced with color grading to make the greens more vibrant and the sky clearer. The typography is large and bold to quickly communicate the main message. The style contrasts with platform-native content, aiming for stop power in the feed with high-design and a luxury aesthetic. # Hooks Headline: WIN THIS £4M HOUSE # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the desire for luxury homeownership and the financial barriers that prevent most people from affording it. It implies that the pain point is not being able to afford such a home. # Value propositions - Win a £4M house - House prize draw closes 29/03/2026. - No purchase necessary. # Benefits - WIN THIS £4M HOUSE # Call to action None used. # Point of view - External source: The ad starts with a distant, aerial shot of the house and surrounding landscape. This is from an external source point of view to set the scene and show the overall aesthetic of the property. - Brand: The ad shows text overlaid on the image that includes 'WIN THIS £4M HOUSE' and 'Visit omaze.co.uk'. This is coming directly from the brand. # Storyline - The ad grabs attention with a bird's-eye view of a beautiful, expensive house in a scenic, green environment. The intention here is to make viewers envision an aspirational lifestyle that captures their attention, which is told from an objective external perspective. - The ad highlights a location pin on a secluded outdoor lounge area on the house property, creating a sense of exclusivity and desirability by focusing on a specific high-end feature. It suggests a lifestyle benefit related to having and enjoying the home, showing what it's like to have the house and property. This is told from the brand’s perspective. - The ad emphasizes the chance to win a £4M house, incentivizing the audience to participate in the prize draw to get the house and property. This is told from the brand's perspective, informing people about what is at stake. - The ad provides the necessary details for the audience to participate: a website to visit and a deadline for entry. This is told from the brand’s perspective. - The ad highlights the brand supporting The Royal Marsden Cancer Charity. This is to provide the audience with information about where the money will go and showcase that the company is supporting a good cause, which is told from the brand's perspective.

# Ad summary This ad features an image of a large stone house with manicured gardens, promoting a chance to win it through a prize draw. The ad highlights the house's features, such as the guest cottage, four bedrooms, and its location in the Cotswolds. # Brand positioning Omaze is presented as a platform that offers the chance to win significant prizes, specifically a luxurious house, while simultaneously supporting charitable causes. The ad positions Omaze as a socially responsible company by emphasizing its support for The Royal Marsden Cancer Charity. This approach combines the allure of aspirational prizes with the emotional appeal of contributing to a good cause, thereby suggesting that participation is both exciting and altruistic. # Product The featured product is a £4,000,000 house located in the Cotswolds. It includes manicured gardens, a guest cottage, and four bedrooms. The ad focuses on the aspirational lifestyle associated with owning such a property, highlighting the potential for luxury living and the enjoyment of high-end amenities. The ad targets individuals who dream of owning a substantial home in a desirable location, addressing the financial barrier by offering a chance to win it through a prize draw. By emphasizing the desirability and value of the house, the ad aims to entice viewers to participate in the draw. # Visual style The ad has a polished, real estate photography style. The image is well-lit, professionally shot, and focuses on showcasing the aspirational qualities of the house and its surroundings. The image treatment gives a clean and inviting look. # Hooks Headline: WIN THIS £4,000,000 HOUSE # Funnel stage Top of funnel (Awareness) # Pain points The ad is targeting the high cost of luxury real estate, which prevents many people from owning a high-value home. The ad's offer to 'Win This £4,000,000 House' implies the financial inaccessibility of such properties for the average person. # Value propositions - Win a luxury house without paying the full price # Benefits - Chance to win a £4,000,000 house - Located in the Cotswolds # Features - Manicured Gardens - Guest Cottage - 4 Bedrooms - Cotswolds # Call to action Visit omaze.co.uk. # Social proof - The yellow badge shows (on-package label text) "SUPPORTING The ROYAL MARSDEN Cancer Charity", this lets the user know that a good cause is being supported with each purchase. # Point of view - Brand: The entire ad promotes the Omaze brand and its sweepstakes. All elements such as the image of the house, the listed features, and the call to action are designed to encourage participation in the prize draw. # Storyline - The ad opens with a wide shot of an expensive house. This immediately communicates the prize and captures attention, drawing viewers in with the prospect of winning such a luxurious property. The story is being told from the brand's perspective. - Next, the ad lists the house's features: manicured gardens, a guest cottage, four bedrooms, and the Cotswolds location. This provides specific details that illustrate the home's appeal. This part of the story is being told from the brand's perspective. - The ad concludes with the headline 'Win This £4,000,000 House' and a call to action to visit the website, along with the disclosure that the house prize draw closes on 29/03/2026. This explicitly invites viewers to participate in the prize draw, making it clear how they can attain the lifestyle pictured. This part of the story is being told from the brand's perspective.

# Ad summary An image ad for Omaze features a chance to win a house in the Cotswolds. The ad displays an image of the house along with the Omaze logo and prize draw information. A tagline at the top emphasizes the opportunity to win the house, and the estimated value is highlighted. # Brand positioning Omaze is presented as a brand that offers the opportunity to win luxury prizes, most notably dream homes, through prize draws. The brand aligns with values of aspiration, excitement, and possibility, allowing customers to imagine an elevated lifestyle. Omaze disrupts the traditional norms of homeownership and philanthropy by combining charitable giving with the chance to win life-changing prizes, making luxury accessible in an engaging and unique way. The brand positions itself as a gateway to extraordinary living, blending functional opportunity with emotional appeal. # Product The product being advertised is the chance to win a house in the Cotswolds through the Omaze Million Pound House Draw. The house is presented as a luxury property worth £4 million. The advertised product is not the house itself but rather the opportunity to win it through a prize draw. The product is for anyone who dreams of owning a high-value home and is willing to participate in a prize draw. The ad addresses the purchase barrier of high property costs by offering a chance to own such a property through a relatively low-cost entry. The ad conveys that this product is worth trying because it offers a chance to achieve a dream lifestyle, and there is implied philanthropy through donations raised by the draws. # Visual style The ad features a clean and aspirational visual style with high production quality. It combines lifestyle imagery with clear, bold text for high scannability. The visual motifs include a focus on luxury and desirability, achieved through well-lit, professional photography. The image treatment appears to involve color correction and background enhancement to make the house and surrounding landscape look appealing. The design is straightforward and aims to capture attention quickly in-feed. # Hooks Headline: WIN THIS HOUSE IN THE COTSWOLDS # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the inaccessibility of high-value properties due to financial constraints. The ad aims to alleviate this frustration by offering the opportunity to win a £4M house through a prize draw. "WIN THIS HOUSE IN THE COTSWOLDS" signals the potential to overcome this financial barrier. # Value propositions - Win a house WORTH £4M # Benefits - Chance to win a house in the Cotswolds - Supporting THE ROYAL MARSDEN Cancer Charity # Features - MILLION POUND HOUSE DRAW # Call to action None used. # Social proof - Supporting THE ROYAL MARSDEN Cancer Charity # Point of view - Brand: This POV is seen in the headline "WIN THIS HOUSE IN THE COTSWOLDS" and the presence of the Omaze logo, highlighting the brand offering the prize draw. - Customer: The luxurious images of the house and interior evoke a sense of aspiration and potential ownership, allowing the customer to imagine themselves living in the house. - Brand: The "WORTH £4M" tag is delivered by the brand to emphasize the value of the prize and enhance the appeal of participating in the draw. # Storyline - The ad starts with the headline "WIN THIS HOUSE IN THE COTSWOLDS", which grabs attention and immediately conveys the main offer. The brand is telling the viewer that they have an opportunity to win a desirable, high-value prize, creating an immediate sense of excitement and possibility. - The inclusion of the Omaze logo and “MILLION POUND HOUSE DRAW” further clarifies the nature of the offer, reinforcing the brand's role and the type of prize draw. This is being told from the brand's perspective, providing essential context and credibility. - An image of the house and its interior is shown to emphasize the prize's quality and desirability. The viewer is experiencing the visual elements from the perspective of someone who is observing the house, highlighting the aspirational lifestyle it represents. The progression is to highlight the value of what could be won. - The ad includes the text "WORTH £4M", reinforcing the high value of the prize and emphasizing the potential gain for the winner. This value-focused messaging is delivered from the brand's perspective, solidifying the ad’s core appeal.

# Ad summary This image ad for Omaze is promoting a million pound house draw for a house located in Cotswolds. The ad highlights the property's features like landscaped gardens, a guest cottage, 4 bedrooms, and a value of £4M. # Brand positioning Omaze is presented as a company that offers luxury prizes, such as million-pound houses, through prize draws. The company partners with charities and promotes their commitment to supporting charitable causes, suggesting a brand ethos centered around giving back and making a difference in society. By offering the chance to win high-value items like a house in Cotswolds, Omaze positions itself as a provider of aspirational opportunities while also aligning with charitable efforts. # Product The product advertised is the chance to win a £4M house in the Cotswolds through a prize draw. The house includes features such as landscaped gardens, a guest cottage, and 4 bedrooms. The ad highlights the luxury and desirability of the property, offering entrants the opportunity to own a high-value home in a picturesque location. The ad addresses the purchase barrier of affordability by framing the house as a prize rather than a direct purchase, allowing individuals to enter for a chance to win a property that may otherwise be financially out of reach. The product is meant for people who are interested in supporting charities and also have aspirations for home ownership. # Visual style The ad has a polished, studio-shot quality, aiming to present the property in an appealing manner. Visual motifs include the use of text boxes to highlight specific features of the house, which adds a layer of informative detail. The image has a color grading treatment that enhances the greens and blues, making the scene appear more vibrant and inviting. The typography is large and bold, ensuring that key information is easily readable. The visual style aims to be both informative and aspirational, fitting within the typical norms of real estate or luxury advertising. # Hooks Headline: COTSWOLDS # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of home ownership being financially out of reach for many individuals. It does this by framing the house as a prize in a draw, offering a chance to own a luxury property without the full financial burden. Visually, the ad showcases a high-value house, contrasting with the financial struggles of potential entrants. # Value propositions - Chance to own a luxury property in Cotswolds without direct purchase # Benefits - Opportunity to win a £4M house # Features - LANDSCAPED GARDENS - GUEST COTTAGE - 4 BEDROOMS # Call to action None used. # Point of view - Brand: The point of view is consistently from the brand, showcasing the property and the opportunity to win it, emphasizing its features and value while also highlighting the charitable aspect of the prize draw. # Storyline - The ad opens by showcasing the grand prize which is a house located in Cotswolds. The message conveyed is that the brand is offering a chance to win a luxurious property. This is being told from the brand's perspective in order to draw people in. - The ad then highlights key features of the property such as landscaped gardens, a guest cottage, and 4 bedrooms. The intention here is to build up the house's value and desirability. The ad lists £4M HOUSE, to highlight the overall value. The message conveyed is being told from the brand's perspective. - The ad adds the Omaze logo to act as a signifier that this is being hosted by a brand. It includes text that states it is a million pound house draw. It includes text with the logo and name of a charity, implying that a percentage of the proceeds will go to the charity. This acts as a way to build brand awareness and trust, which is being told from the brand's perspective. - The ad ends with a closing date for the prize draw, and additional terms of service. The intention here is to act as a reminder to enter, and to also be transparent, being told from the brand's perspective.

# Ad summary This ad for Omaze promotes a chance to win a £4M house in the Cotswolds. The image is split between an exterior shot of the stone house and an interior living room, with text overlay prompting the viewer to imagine what they'd do with the house: live in it, rent it out, or sell it. # Brand positioning Omaze is presented as a charitable organization that offers luxury prizes, such as homes, through prize drawings. They partner with charities to raise money and awareness. The brand aims to occupy a space in the consumer's mind that combines philanthropy with the allure of winning high-value items. It aligns with values of giving back and dreaming big, pushing against the norm of traditional fundraising by offering exciting incentives. The brand positioning is both functional (offering a chance to win) and emotional (supporting charitable causes). # Product The product being advertised is a chance to win a £4M house in the Cotswolds through a prize draw. The advertisement highlights the potential uses for the house: to live in, rent out, or sell. The house is presented as a luxury property, with an exterior view showcasing its stone construction and landscaping. The interior view presents a furnished living room. The ad addresses potential purchase barriers by noting that 'No purchase necessary,' emphasizing the ease of entry into the draw. The value proposition is the opportunity to own or profit from a high-value property, appealing to those seeking financial gain or a luxury lifestyle. # Visual style The ad has a polished, lifestyle-oriented visual style. The image treatment features bright, natural lighting. The typography is large and bold. The overall effect is designed to capture attention and convey a sense of luxury and aspiration, in an in-feed friendly manner. # Hooks Headline: COTSWOLDS # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the desire for financial security and luxury lifestyle. The visual of a high-value property signals this desire. # Value propositions - Opportunity to win a luxury house worth £4M - Options to live in, rent out, or sell the house # Benefits - Win This £4M House # Call to action Visit omaze.co.uk. # Social proof - None used. # Point of view - Brand: The brand is presenting the offer and encouraging participation. - Customer: The ad encourages the customer to imagine themselves living in, renting out, or selling the house. # Storyline - The ad opens with an image of the luxury house in the Cotswolds, conveying the message that this is a valuable prize up for grabs. This is presented from the brand's perspective, designed to immediately capture attention and create a sense of aspirational desire. - The copy then breaks the question down into: Live In / Rent Out / Sell Up; conveying the versatility of the prize. This is presented from the brand's perspective, suggesting multiple potential paths forward for the winner. - The ad then presents a photograph of a luxuriously furnished living room, conveying a lifestyle-based vision for the viewer. The audience is invited to imagine themselves in that space. This is presented from the customer's perspective. - The ad concludes by restating the prize, a £4M house, and a prompt to enter the competition. This is presented from the brand's perspective, driving home the value of the prize and encouraging immediate action.

# Ad summary This ad promotes a house draw for a Cotswolds property, offering multiple potential outcomes (move in, rent out, or sell up) while supporting a cancer charity. The ad emphasizes the luxury of the property and the charitable aspect of participating. # Brand positioning Omaze positions itself as a platform that offers the chance to win luxury prizes, such as homes, while simultaneously supporting charitable causes. The brand emphasizes accessibility and the potential for extraordinary outcomes through participation in their draws. They align with a lifestyle of aspiration and social consciousness, appealing to individuals who dream of luxury living and giving back to the community. Omaze disrupts traditional fundraising methods by gamifying philanthropy and offering tangible rewards, thus democratizing access to high-value prizes while benefiting non-profit organizations. # Product The product being advertised is a chance to win a Cotswolds property through a prize draw. This opportunity provides three potential outcomes for the winner: they can move into the home, rent it out for income, or sell it for a substantial profit. The ad highlights the worth of the property, valued at £4,000,000. Participation supports The Royal Marsden Cancer Charity, addressing the potential purchase barrier by connecting the draw with a cause. The draw closes on 29/03/2026 and is open to UK residents over 18. # Visual style The ad has a polished, professional look, likely created in a studio. The photograph of the house is high quality with natural lighting. The typography is clean and bold. The visual motifs include the house as the focal point and the yellow badges as branding elements. The overall style is designed to convey luxury, trustworthiness, and a sense of opportunity. The platform-native style feels like an in-feed ad due to its clear headline and straightforward presentation. # Hooks Headline: COTSWOLDS # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the desire to own a luxury property and the financial barriers to achieving this goal. By offering the chance to win a £4,000,000 house in the Cotswolds, the ad addresses this aspiration directly. # Value propositions - Win a Cotswolds property to move into, rent out, or sell - Supporting The Royal Marsden Cancer Charity # Benefits - Move In - Rent Out - Sell Up # Call to action None used. # Social proof - None used. # Point of view - Brand: Shown throughout, providing details of the prize draw, eligibility and property worth. - Customer: Shown through the potential outcomes (Move In, Rent Out, Sell Up), representing the various choices the winner will have. # Storyline - The ad begins by showcasing the grand Cotswolds property, immediately capturing attention and establishing the prize's desirability. The intention is to evoke a sense of aspiration and luxury from the customer's perspective. - Next, the ad highlights the three potential outcomes—move in, rent out, or sell up—offering flexibility and appealing to different lifestyles and financial goals. This narrative beat is delivered from the brand's perspective, explaining the value of winning. - The ad notes that the prize draw is 'SUPPORTING' The Royal Marsden Cancer Charity, adding a philanthropic element and making the customer feel good about entering. - Finally, the ad mentions the worth of the property (£4,000,000), the closing date, eligibility requirements, and the website, providing all necessary information for participation from the brand's perspective.

# Ad summary This image ad promotes a sweepstakes for a £4M house in the Cotswolds. It features a photo of the house, with text overlay encouraging viewers to enter the draw. # Brand positioning Omaze is presented as a facilitator of luxury experiences through charitable sweepstakes, providing participants the chance to win high-value prizes like dream homes while supporting charitable causes. The brand positions itself in the premium market by offering aspirational prizes and associating with recognizable charities. # Product The product being advertised is entry into a sweepstakes to win a £4M house in the Cotswolds, United Kingdom. The advertisement explicitly mentions the house is the prize and highlights the location. It also specifies that the prize draw closes on 29/03/2026, is open to UK residents over 18, and no purchase is necessary to enter. The advertisement aims to entice viewers with the chance of owning a high-value property in a desirable location. # Visual style The ad has a polished, studio-shot production quality, with a focus on showcasing the aspirational prize of a luxury home. The visual motif is clean and straightforward, highlighting the house and key information with minimal distractions. The image treatment appears to have some color grading to enhance the warmth of the house lights and the sunset sky, contributing to a sense of luxury and comfort. The typography is large and bold, ensuring scannability in-feed. # Hooks Headline: Win This £4M HOUSE IN THE COTSWOLDS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Win a £4M house in The Cotswolds # Benefits - Chance to win a £4M house # Features - House in The Cotswolds # Call to action None used. # Social proof - None used. # Point of view - Brand: Used throughout the image to convey information about the sweepstakes, including the prize and entry details. # Storyline - The ad opens with a shot of the house and the Omaze logo, indicating the brand association. This is from the brand's perspective. This immediately establishes what is at stake and who is making it available. - The ad then includes the text “Win This £4M House in The Cotswolds” to highlight the prize and location, which is from the brand's perspective. This emphasizes the opportunity and its monetary value to captivate the viewer. - The ad includes the details of how to enter the competition and legal disclaimers. This is from the brand's perspective. This provides the information and reassurances to drive the customer to take action.

# Ad summary This ad promotes Omaze's £4M house prize draw in the Cotswolds, supporting The Royal Marsden Cancer Charity. The image shows the exterior of a large country house and a modern outdoor living space. # Brand positioning Omaze is presented as a platform that offers the chance to win dream prizes while supporting charitable causes. The brand leverages high-value assets, such as luxury homes, to incentivize participation in their prize draws. This approach positions Omaze as a unique blend of aspirational lifestyle and philanthropy, appealing to individuals who desire luxury and want to contribute to meaningful causes. # Product The advertised product is a chance to win a £4M house in the Cotswolds through a prize draw offered by Omaze. The draw supports The Royal Marsden Cancer Charity. The ad highlights the opportunity to own a substantial property in a desirable location, portraying a lifestyle of luxury and comfort. Entry into the draw requires visiting the Omaze website, with the draw closing on 29/03/2026. The promotion is open to UK residents aged 18 and over, with no purchase necessary to enter. # Visual style The ad presents a blend of aspirational and accessible imagery. The photograph of the house evokes a sense of luxury and classic British countryside charm, while the outdoor living space adds a touch of modern comfort. The overall effect is inviting and visually appealing, designed to capture attention and create a desire for the lifestyle on display. # Hooks Headline: WIN THIS £4M HOUSE IN THE COTSWOLDS # Funnel stage Top of funnel (Awareness) # Pain points Pain point: The ad doesn't explicitly state a pain point, but it taps into the desire for a better, more luxurious lifestyle and financial freedom, addressing the common aspiration of owning a dream home without the financial burden. The phrase "WIN THIS £4M HOUSE" clearly implies this aspiration. # Value propositions - Win a £4M house while supporting cancer research. # Benefits - Opportunity to own a luxury home - Support a charitable cause # Features - £4M house in the Cotswolds - Prize draw supports The Royal Marsden Cancer Charity # Call to action Visit omaze.co.uk. # Social proof - None used. # Point of view - Brand: The entire ad communicates from the brand's perspective, aiming to attract entrants to their prize draw by showcasing the potential prize and associated benefits. # Storyline - The ad begins with a clear offer: to win a £4M house in the Cotswolds. This immediately grabs attention by presenting a high-value prize, establishing the primary incentive for the audience to engage. This is told from the brand's POV to generate excitement. - The visual split, showing both an expansive house and a cozy outdoor living area, suggests the dual appeal of luxury and comfortable living that the prize offers. This emphasizes the lifestyle aspects of winning, encouraging viewers to imagine themselves enjoying the property. This is being presented from the brand's POV to further highlight the dream lifestyle. - The inclusion of the Omaze logo and the information about supporting The Royal Marsden Cancer Charity adds a layer of credibility and philanthropy to the offer. This positions participation as both a chance to win and a contribution to a good cause. This is being communicated from the brand's POV as a value add to the consumer. - The closing details—visit Omaze's website, draw closing date, and eligibility requirements—provide essential practical information for those interested in entering. This call to action ensures that viewers know how to take the next step. This is from the brand's POV.