How Qualia Life Advertises on Meta

# Ad summary A movement and mindset coach, Nicole Sciacca, tells of her realization of the benefits of supplementing with Qualia magnesium. # Brand positioning Qualia is a wellness brand focused on providing dietary supplements through a holistic approach. They set themselves apart by using real, actual testing with human studies, as well as being non-GMO and vegan. They take a scientific approach to their formulas to ensure that the ingredients are working in tandem to provide the best product and results for the customer. # Product Qualia Magnesium+ is an advanced magnesium blend with high bioavailability, formulated with 10 forms of magnesium, and 70+ minerals. The magnesium is delivered in a capsule and supports nerve and muscle function, bones, brain, vision, and digestion. There is also magnesium citrate, magnesium malate, magnesium chloride, and magnesium torate, which complement each other to form a whole. # Visual style The ad has a polished, hybrid aesthetic. The Movement and Mindset Coach, Nicole Sciacca, is filmed in her office using professional-grade equipment, like a microphone. The fast cuts and on-screen text are timed to the audio to keep viewers engaged. It has a moderate pace of approximately 24 cuts per minute. # Hooks Spoken: 00:00–00:07 My understanding of magnesium, and no offense to my precious mother, was, "You need it for sleep and bone density." Text overlay: 00:00–00:07 QUALIA / 00:00–00:07 "Magnesium does a lot more than you think." / 00:00–00:07 My understanding Visual: 00:00–00:07 The screen is black with white text that says, “QUALIA” at the top of the screen. There is also a quote: “Magnesium does a lot more than you think.” # Funnel stage Consideration # Pain points The ad conveys that, due to the state of the soil and the quality of our modern diets and food sources, people are deficient in magnesium. The ad copy highlights this point with the statement, “Your body is absolutely deficient without it.” # Value propositions - Advanced magnesium blend with high bioavailability # Benefits - Magnesium helps with sleep and bone density - Valuable it is for energy - For nerve and muscle function. - They're complementing each other to form a whole. - I always feel better and more efficient, more focused, more clearheaded. # Features - 10 forms of magnesium & 70+ minerals # Call to action QUALIALIFE.COM # Social proof - "You need it for sleep and bone density." – Nicole's Mother (Family member) - "I always feel better and more efficient, more focused, more clearheaded." – Nicole Sciacca (Movement + Mindset Coach) # Point of view - Customer 80% – The speaker shares her own experience using the product. - Brand 20% – Text overlays are used to share details about the product. # Storyline - 00:00–00:07 00:00–00:07 A black screen shows text that reads, “Magnesium does a lot more than you think.” The Movement and Mindset Coach says that her understanding of magnesium came from her mother, who told her, “You need it for sleep and bone density.” The intention here is to get viewers thinking about the purpose of magnesium. - 00:07–00:12 00:07–00:12 The Movement and Mindset Coach is now seen on camera. She states that magnesium is great for sleep and bone density. The intention here is to introduce the product and its basic benefits. - 00:14–00:24 00:14–00:24 The Movement and Mindset Coach is seen on camera. She states that she realized magnesium is involved in every cellular function and that every organ needs it. The intention here is to educate the viewers of the benefits of magnesium and to show that the body is deficient without it. - 00:24–00:33 00:24–00:33 The Movement and Mindset Coach is heard in a voiceover. She states that with the soil, the way that it is, and with the way that our food sources and diets are, supplements must be added. The intention here is to show viewers why the supplements are necessary. - 00:34–00:38 00:34–00:38 The Movement and Mindset Coach is heard on camera. She tells viewers that once she was introduced to Qualia and their magnesium product and understood the science behind it. The intention here is to introduce the brand. - 00:38–00:43 00:38–00:43 The Movement and Mindset Coach is heard on camera. She states that magnesium is valuable for energy, for nerve, and muscle function. The intention here is to highlight benefits of magnesium. - 00:44–00:50 00:44–00:50 The Movement and Mindset Coach is heard on camera. She states that it is perfect and on-brand for Qualia to take a holistic approach with the supplements that they offer. The intention here is to highlight the brand's approach. - 00:50–01:01 00:50–01:01 The Movement and Mindset Coach is heard on camera. She notes that there is magnesium citrate, magnesium malate, and chloride. She tells viewers that they complement each other to form a whole. The intention here is to detail the components of the supplements and build intrigue with the product. - 01:01–01:07 01:01–01:07 The Movement and Mindset Coach is heard on camera. She states that she always feels better and more efficient, focused, and clearheaded. The intention here is to provide a customer testimonial. - 01:07–01:12 01:07–01:12 The Movement and Mindset Coach is heard on camera. She tells viewers that Qualia is the only brand that she knows of that uses actual human studies to test all of their formulas across the board. The intention here is to add social proof and build trust. - 01:12–01:21 01:12–01:21 The Movement and Mindset Coach is heard on camera. She states that they have an enormous science research team, they are non-GMO and vegan, and they pride themselves on actual testing. The intention here is to highlight the benefits of Qualia. - 01:21–01:26 01:21–01:26 The Movement and Mindset Coach is heard on camera. She states that Qualia Magnesium is something unique and very special. The intention here is to emphasize the value of Qualia and encourage viewers to do their own research.

# Ad summary Nicole Sciacca promotes Qualia Magnesium+ highlighting the importance of magnesium and the unique benefit of Qualia Magnesium+ having 10 forms of magnesium and 70+ minerals that complement each other. # Brand positioning Qualia aims to take a holistic approach to supplements by offering products with the highest possible quality ingredients. The ad presents Qualia as a brand that is dedicated to real testing and uses actual human studies to test all of its formulas to ensure that the ingredients are ethically sourced, non-GMO, vegan and gluten free. Qualia differentiates itself from competitors by using more science research and prides itself on real actual testing. # Product Qualia Magnesium+ is an advanced magnesium blend with high bioavailability. It has 10 forms of magnesium and 70+ minerals. It is a dietary supplement in capsule form. The product is suitable for a vegan, non-GMO, and gluten-free diet. It's useful for energy, nerve, and muscle function. Qualia Magnesium+ is different because it offers a holistic approach and uses actual human studies to test all of their formulas. # Visual style The ad is a hybrid of UGC and a polished commercial. The editing style consists of a combination of quick cuts and static shots. The pacing is consistently quick. Text and product actions are timed with the music. # Hooks Spoken: 00:00–00:07 Female 1: Magnesium is SO important. Why are we taking just one form? Text overlay: 00:00–00:07 QUALIA / 00:00–00:07 “Magnesium is SO important. / 00:00–00:07 Why are we taking just 1 form?” / 00:00–00:07 My understanding Visual: 00:00–00:07 A black screen with white text in the center that reads, “Magnesium is SO important. Why are we taking just 1 form?” Above that is the word QUALIA in white text. Below it is the phrase “My understanding”. The background has a faded and very large letter “Q”. # Funnel stage Consideration # Pain points The ad implies that the viewer may not be getting enough magnesium with just one form because magnesium is involved in every cellular function and every organ needs it. The creator says, “Your body is absolutely deficient without it.” # Value propositions - 10 forms of magnesium and 70+ minerals that complement each other - Advanced Magnesium Blend with High Bioavailability # Benefits - Supports Nervous System* - Supports Bones* - Supports Digestion* - Supports Brain* - Supports Vision* - Supports Muscles* # Features - Advanced Magnesium Blend with High Bioavailability - 10 Forms of Magnesium & 70+ Minerals # Call to action None used. # Social proof - “Once I got introduced through Qualia and their magnesium product, once I really understood the science behind that and how valuable it is for energy, for nerve and muscle function” – Female 1 (Movement + Mindset Coach) - “Like I always feel better and more efficient, more focused, more clearheaded.” – Female 1 (Movement + Mindset Coach) # Point of view - Customer 100% – The ad is communicated from the customer's POV who is endorsing the brand and their experience with Qualia Magnesium+. # Storyline - 00:00–00:07 00:00–00:07 The ad opens with an initial question: “Magnesium is SO important. Why are we taking just 1 form?” The creator’s understanding was, “You need it for sleep and bone density.” This question is asked to pique the audience's curiosity about why the typical magnesium supplement only contains one form of magnesium. - 00:07–00:13 00:07–00:13 The creator is in a video call discussing how she used to believe magnesium helps with sleep and bone density. Her tone is friendly and casual. She says “Got it. Check. Noted.”, implying that she knew this information but the story is about to go beyond that basic understanding. She is presenting herself as a credible expert. - 00:14–00:24 00:14–00:24 The creator shares that she has come to realize that magnesium is involved in every cellular function and every organ needs it. She claims the body is absolutely deficient without it to emphasize the importance of magnesium. She implies that the audience can learn from her personal journey. - 00:24–00:33 00:24–00:33 The ad shows images of soil, fast food and chicken farms and the creator claims that because of the soil, diets and food sources, magnesium has to be supplemented. This further emphasizes the need for a magnesium supplement. - 00:33–00:43 00:33–00:43 The creator shares that she discovered Qualia Magnesium and understood the science of how valuable it is for energy, nerve and muscle function. She positions the Qualia brand as credible. - 00:43–01:00 00:43–01:00 The creator mentions that the brand’s holistic approach is demonstrated not only with the supplements they are offering, and shows information about the 10 forms of magnesium and 70+ minerals. The purpose is to show the comprehensive benefits of the Qualia brand. - 01:00–01:08 01:00–01:08 The creator claims she feels better and more efficient, more focused and more clear headed. She is experiencing the benefits of the product firsthand. Then claims that Qualia is the only brand that she knows of that uses actual human studies to test. - 01:09–01:26 01:09–01:26 The creator emphasizes that Qualia has enormous science research, and is vegan, non-GMO and gluten free, and prides themselves on real testing to emphasize the quality of the product. She claims this is something unique and very special and says “You should do it.”

# Ad summary Kat Lowry, a doctor of physical therapy, shares her experience with Qualia Magnesium+. She highlights that she has been looking for ways to reduce her stress and the effects of stress on her body. Dr. Lowry uses a traditional magnesium supplement but didn't notice the full magnesium benefit until she switched over to Qualia. She states that Qualia has 10 forms of magnesium compared to traditional supplements. Dr. Lowry states that she noticed improved sleep, improved stress tolerance, improved muscle recovery, mood, and relaxation from the supplement. She is impressed with the science behind the 10 ingredients in Qualia Magnesium+. # Brand positioning Qualia positions itself as a premium supplement brand that focuses on bioavailability and a comprehensive formula. Qualia Magnesium+ contains 10 forms of magnesium and 70 trace minerals. The brand prides itself on the studies and the science behind each of the 10 different ingredients they sourced for this Magnesium+ blend. This positions the brand to push against category norms of traditional one or two-ingredient magnesium supplements. Qualia's brand identity is positioned on functional performance with an emphasis on high quality. # Product Qualia Magnesium+ is a magnesium supplement formulated with 10 different forms of magnesium. The supplement also contains 70 trace minerals. The product claims to improve sleep, improve stress tolerance, improve muscle recovery, mood, and relaxation. It is for people who have been looking for ways to reduce their stress and the effects of stress on their body. The 70 trace minerals help with absorption and bioavailability of the magnesium. The product comes in a dark bottle with a purple label. # Visual style The ad has a clean and polished aesthetic. The shots are well-lit and the colors are natural. The editing is smooth and the pacing is consistent. The ad has a UGC feel with the expert talking directly to the camera. # Hooks Spoken: 00:00–00:04 I am always looking for ways to reduce my stress and reduce the effects of stress on my body. Text overlay: 00:00–00:07 Dr. Kat Lowry (black box) / 00:00–00:07 DOCTOR OF PHYSICAL THERAPY (black box) Visual: 00:00–00:07 A static medium shot of Dr. Kat Lowry, a blonde-haired woman with bangs, fair skin, and neutral makeup. She wears a navy shirt and gold hoop earrings. She is centered in the frame, looking directly at the camera. Behind her is a gray wall with four framed pictures. The lighting is soft and natural. The Qualia logo is in the upper right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle to reduce stress and the effects of stress on the body. "I am always looking for ways to reduce my stress and reduce the effects of stress on my body." # Value propositions - Qualia has 10 forms of magnesium compared to traditional supplements with one or two. - 70 trace minerals help with absorption and bioavailability, which just amplifies the whole effect of the magnesium. # Benefits - improved sleep - improved stress tolerance - improved muscle recovery - mood and relaxation # Features - 10 forms of magnesium - 70 trace minerals - helps with absorption and bioavailability # Call to action Learn More: www.qualiaLife.com/qualia-magnesium-ingredients # Social proof - "I am always looking for ways to reduce my stress and reduce the effects of stress on my body" – Dr. Kat Lowry (Doctor of Physical Therapy) - "I feel that magnesium really helps me to stay grounded and stay balanced" – Dr. Kat Lowry (Doctor of Physical Therapy) - "But it wasn't until I switched to Qualia Magnesium+ that I noticed improved sleep, improved stress tolerance, improved muscle recovery, mood and relaxation" – Dr. Kat Lowry (Doctor of Physical Therapy) - "It's super impressive. Nobody else is doing that" – Dr. Kat Lowry (Doctor of Physical Therapy) # Point of view - Expert 100% – The ad is told entirely from the perspective of Dr. Kat Lowry. # Storyline - 00:00–00:04 The ad begins with Dr. Kat Lowry stating that she is always looking for ways to reduce her stress and the effects of stress on her body. This opens the ad with a testimonial from an expert on the effects of stress. - 00:04–00:16 Dr. Lowry introduces herself and explains that she is a doctor of physical therapy with 15 years of experience in clinical physical therapy practice. This builds her credibility as an expert. - 00:16–00:24 Dr. Lowry mentions that as a female, she can feel a little bit more stressed towards the end of her cycle. She adds that magnesium helps her to stay grounded and stay balanced. This further emphasizes the effects of stress on the body and introduces the solution of magnesium. - 00:24–00:31 She explains that she started taking a traditional supplement but didn't notice the full magnesium benefit until she switched over to Qualia. This transitions the ad to the Qualia product and mentions a competitor. It shows a contrast between the traditional supplement and Qualia. - 00:31–00:37 Dr. Lowry states that Qualia ups the quality from the traditional supplements with one or two forms of magnesium to 10 forms of magnesium. This highlights the USP of Qualia and differentiates it from traditional supplements. - 00:37–00:50 The ad continues to explain that on top of the 10 different forms of magnesium, there are also 70 trace minerals that help with absorption and bioavailability. This builds upon the previous USP. - 00:50–01:00 Dr. Lowry highlights that after switching to Qualia Magnesium+, she noticed improved sleep, improved stress tolerance, improved muscle recovery, mood, and relaxation. This shares the benefits she has experienced after using the product. - 01:00–01:11 She mentions that she is impressed by the studies and science behind each of the 10 different ingredients in the Magnesium+ blend. She adds that the brand is super impressive, and nobody else is doing that. This highlights the brand's credibility and further differentiates it from competitors. - 01:11–01:14 Dr. Lowry ends the ad by stating that she loves Qualia Magnesium+.

# Ad summary This ad features Dr. Kat Lowry, who is a doctor of physical therapy. Kat speaks to the benefits of using Qualia Magnesium+ to improve sleep, stress tolerance, muscle recovery, mood, and relaxation. Kat also highlights that Qualia Magnesium+ contains 10 different forms of magnesium and 70 trace minerals that help with absorption and bioavailability. Kat is also impressed by the studies and science behind each of the 10 ingredients and states that Qualia provides all their information with transparency on their website. # Brand positioning Qualia presents itself as a brand that prioritizes transparency, comprehensive research, and science-backed formulations. Their products aim to provide high-quality supplements, emphasizing a blend of multiple forms of key ingredients (like magnesium) and additional trace minerals to amplify the effect and bioavailability. This positions Qualia as a premium, research-driven brand in the supplement market, appealing to consumers seeking well-researched and effective solutions for overall well-being. The brand seems to push against competitors by offering transparency and in-depth research, and positions itself functionally with elements of emotional appeal by offering benefits such as relaxation. # Product Qualia Magnesium+ is presented as an advanced magnesium blend with high bioavailability. It comes in capsule form and contains 10 different forms of magnesium, as well as 70 trace minerals that help with absorption and bioavailability. The product is for individuals seeking to improve sleep, stress tolerance, muscle recovery, mood, and relaxation. The USPs are the 10 forms of magnesium and 70 trace minerals. The purchase barriers addressed are quality, science, and transparency. # Visual style The ad has a polished aesthetic with a mix of static shots and quick cuts. The production quality is high, with bright and diffused lighting in most shots. The pacing is consistent, with about 50 cuts per minute. The cuts are timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 My name is Kat Lowry. I'm a doctor of physical therapy. Text overlay: 00:00–00:14 / Dr. Kat Lowry / DOCTOR OF PHYSICAL THERAPY Visual: 00:00–00:14 A medium shot of Kat Lowry, a blonde woman with bangs in her late 30s, who is wearing a dark blue shirt and gold hoop earrings. She is in front of a gray wall with four framed pictures. The lighting is bright and diffused. # Funnel stage Middle of funnel (Consideration) # Pain points Magnesium supplements may not be fully effective due to poor absorption or bioavailability. # Value propositions - Multiple forms of magnesium and trace minerals for amplified effect - 70 trace minerals that help with absorption and bioavailability # Benefits - improved sleep - improved stress tolerance - improved muscle recovery - mood and relaxation # Features - 10 different forms of magnesium - 70 trace minerals # Call to action None used. # Social proof - “I have been taking magnesium for years. But it wasn't until I switched to Qualia Magnesium Plus that I noticed improved sleep, improved stress tolerance, improved muscle recovery, mood and relaxation.” – Kat Lowry (Customer) # Point of view - Expert 80% – The ad is told primarily from the POV of a doctor of physical therapy who is explaining the benefits of the product. - Customer 20% – The customer shares their own experience with the product. # Storyline - 00:00–00:14 00:00–00:14 Dr. Kat Lowry introduces herself and her background in physical therapy, highlighting her 15 years of experience. - 00:14–00:19 00:14–00:19 Kat says that she's been taking magnesium for years, but it wasn't until she switched to Qualia Magnesium+ that she noticed improved sleep, stress tolerance, muscle recovery, mood, and relaxation. Kat shares her experience with Qualia Magnesium+, which positions the brand as an effective solution. - 00:23–00:34 00:23–00:34 The ad highlights that Qualia Magnesium+ contains 10 different forms of magnesium and 70 trace minerals that help with absorption and bioavailability, which amplifies the effect of the magnesium. - 00:35–00:46 00:35–00:46 Kat mentions that she is impressed by the studies and science behind Qualia Magnesium+ and the 10 different ingredients, claiming nobody else is doing that. - 00:47–01:03 00:47–01:03 Kat states that as a female who has always been into fitness, she is looking for quality and science that backs it up. She likes that Qualia provides all their information with transparency on their website. - 01:04–01:10 01:04–01:10 Kat emphasizes that there is nothing more comprehensive, research-backed, and science-backed than Qualia Magnesium+.

# Ad summary This ad for Qualia Magnesium+ uses a direct question to grab attention, followed by a value proposition and a limited-time offer to encourage trial. It targets magnesium users who are serious about their supplement routine and may be open to trying a more comprehensive formula. # Brand positioning Qualia is presented as a brand focused on advanced, high-quality supplements for individuals who are serious about their health and wellness. The brand positions itself as innovative, offering a magnesium supplement that goes beyond single-form products by combining 10 forms of magnesium. This suggests a commitment to comprehensive and effective solutions, targeting consumers who are already invested in their magnesium intake and are looking for a superior product. The brand aims to occupy the space of a premium, science-backed supplement provider, pushing against the norm of simpler, single-ingredient magnesium products. # Product Qualia Magnesium+ is an advanced magnesium blend designed to support magnesium functions throughout the body. It combines 10 forms of magnesium, differentiating it from single-form magnesium supplements. The product is targeted towards serious magnesium users who are already using a form of magnesium they trust. The ad addresses the purchase barrier of trying something new by offering a second bottle for free when one is ordered, emphasizing that users may never go back to their old magnesium supplement once they experience the difference. The product's USP is its comprehensive formula, promising a more effective approach to magnesium supplementation. # Visual style The ad features a clean, modern design with a bold color contrast between yellow and purple. The product is prominently displayed, and the text is clear and easy to read. The overall style is polished and professional, suggesting a high-quality product. # Hooks Headline: Why are we giving you a bottle for free? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hesitation or risk associated with trying a new supplement, particularly when the customer is already using a trusted magnesium product. The ad copy states, "We're confident serious magnesium users will feel the difference — so we're removing the risk of trying something new." # Value propositions - Qualia Magnesium+ takes a different approach. - Instead of focusing on a single form, it combines 10 forms of magnesium, designed to work together to support how magnesium functions throughout the body. - Order 1 bottle, and get the 2nd one free.** # Benefits - Supports how magnesium functions throughout the body - Removing the risk of trying something new # Features - Advanced magnesium blend - With high bioavailability - Magnesium & 70+ minerals - Combines 10 forms of magnesium # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as they are promoting their product and explaining its benefits. # Storyline - The ad opens with a question, "Why are we giving you a bottle for free?" This is intended to grab the viewer's attention and create curiosity. The brand is asking this question to draw the viewer in. - The ad answers the question by stating, "Because you take your magnesium seriously." This validates the viewer's existing behavior and positions the product as a solution for those who are already invested in magnesium supplementation. The brand is speaking to the viewer. - The ad highlights the product's unique selling proposition: "But Qualia Magnesium+ takes a different approach." This introduces the product as an innovative alternative to existing magnesium supplements. The brand is speaking to the viewer. - The ad elaborates on the product's formulation, stating that it combines 10 forms of magnesium designed to work together. This provides a functional explanation of the product's benefits. The brand is speaking to the viewer. - The ad offers a risk-free trial: "Order 1 bottle, and get the 2nd one free.**" This encourages the viewer to try the product by removing a potential purchase barrier. The brand is speaking to the viewer. - The ad closes with a strong statement: "You may never go back to anything else." This reinforces the product's superiority and aims to create a sense of loyalty. The brand is speaking to the viewer.

# Ad summary This ad for Qualia Magnesium+ highlights the product's features and benefits, emphasizing its ability to promote restful sleep, calm the nervous system, and relax tense muscles. # Brand positioning Qualia is presented as a premium supplement brand focused on optimizing health and well-being through advanced formulations. The brand emphasizes scientific rigor and high-quality ingredients, positioning itself as a provider of comprehensive solutions for specific health needs. Qualia aims to occupy the space of a trusted and effective health partner, appealing to consumers who prioritize natural and bioavailable ingredients. The brand promotes a lifestyle of proactive health management, standing apart from conventional approaches by offering targeted support for nervous system regulation and muscle relaxation. # Product Qualia Magnesium+ is an advanced magnesium blend designed to promote restful sleep, calm the nervous system, and relax tense muscles. The product features 10 bioavailable forms of magnesium, along with 70+ supporting minerals and 7 amino & organic acids. It is presented as a dietary supplement in capsule form, addressing the need for effective magnesium supplementation. The ad highlights the product's unique selling points (USPs) of high bioavailability and comprehensive formulation, making it a worthwhile option for those seeking natural support for relaxation and sleep. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and its key features. The use of a light green background and purple label creates a calming and natural feel. The overall production quality is high, suggesting a premium brand. # Hooks Headline: Nervous system on overdrive? Might be your magnesium. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having a "Nervous system on overdrive?" # Value propositions - The product contains 10 bioavailable forms of magnesium, 70+ supporting minerals, and 7 amino & organic acids, which work together to promote restful sleep, calm the nervous system, and relax tense muscles. # Benefits - Promote Restful Sleep* - Help Calm the Nervous System* - Help Relax Tense Muscles* # Features - 10 BIOAVAILABLE FORMS OF MAGNESIUM - 70+ SUPPORTING MINERALS - 7 AMINO & ORGANIC ACIDS # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of its product and how it can help with a nervous system on overdrive. # Storyline - The ad opens with the question, "Nervous system on overdrive?" This is intended to capture the attention of viewers who experience nervous system issues and positions the brand as understanding the customer's pain point. - The ad then offers a solution: "Might be your magnesium." This suggests that the product could be the answer to the viewer's problem, positioning the brand as a helpful resource. - The ad lists the product's key features: "10 BIOAVAILABLE FORMS OF MAGNESIUM Promote Restful Sleep*," "70+ SUPPORTING MINERALS Help Calm the Nervous System*," and "7 AMINO & ORGANIC ACIDS Help Relax Tense Muscles*." This provides viewers with specific information about the product's ingredients and benefits, building trust and credibility. - The ad showcases the product packaging, reinforcing the brand's identity and providing a visual reference for viewers who may be interested in purchasing the product.

# Ad summary This ad features a doctor of physical therapy giving a testimonial for Qualia Magnesium+. She mentions that she has been taking magnesium for years, but it wasn't until she switched to Qualia that she noticed improved sleep, improved stress tolerance, improved muscle recovery, mood, and relaxation. She loves that Qualia's product has 10 forms of magnesium and 70 different trace minerals for absorption and bioavailability. She also notes that as a business owner and mother of three, magnesium helps keep her stress levels in check, and she loves that Qualia Magnesium+ is comprehensive, research-backed, and science-based. # Brand positioning Qualia positions itself as a premium supplement brand that provides comprehensive, research-backed, and science-based formulas. The brand aims to occupy the space of high-quality supplements that go above and beyond traditional offerings. It differentiates itself by including multiple forms of a key ingredient and additional trace minerals to enhance absorption and bioavailability. Qualia targets discerning consumers who seek superior formulations and are willing to invest in their health and well-being. # Product Qualia Magnesium+ is an advanced magnesium blend with high bioavailability and is formulated with ten forms of magnesium and 70 trace minerals. According to the ad, Qualia Magnesium+ improves sleep, stress tolerance, muscle recovery, mood, and relaxation. The product is presented for anyone looking to improve their daily wellness but is especially relevant to busy individuals such as business owners, parents, and athletes. The ad addresses the purchase barrier of magnesium absorption by including 70 different trace minerals for absorption and bioavailability. # Visual style The ad has a clean and polished aesthetic, combining direct-to-camera testimonials with lifestyle shots and product close-ups. The editing style includes quick cuts to different scenarios and locations, with smooth transitions to maintain a professional feel. The production quality is high-end commercial, which supports the brand's positioning as a premium supplement provider. The pacing is moderate, with cuts timed to coincide with shifts in the speaker's statements. # Hooks Spoken: My name is Kat Lowry. [Friendly] I'm a doctor of physical therapy. Text overlay: 00:00–00:09 / DOCTOR OF PHYSICAL THERAPY Visual: 00:00–00:09: The shot shows a woman with fair skin and blonde hair, wearing a dark blue top, talking directly to the camera. She is centered in the frame, and behind her is a gray wall with framed photos of beaches and children. Text on the lower-left corner identifies her as "Dr. Kat Lowry, Doctor of Physical Therapy." In the upper-right corner, the Qualia logo is displayed. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle to manage stress and maintain overall well-being, especially for busy individuals with demanding lifestyles. As the speaker says, "As a business owner with three little kids, I have plenty of stress in my life, lots of busy days." # Value propositions - Qualia Magnesium+ provides comprehensive support for sleep, stress tolerance, muscle recovery, and mood enhancement by combining 10 forms of magnesium with 70 trace minerals to help with absorption and bioavailability. # Benefits - Improved sleep - Improved stress tolerance - Improved muscle recovery - Mood and relaxation - Helps with absorption and bioavailability - Helps keep my stress levels in check # Features - 10 forms of magnesium - 70 different trace minerals # Call to action None used. # Social proof - "It wasn't until I switched to Qualia Magnesium+ that I noticed improved sleep, improved stress tolerance, improved muscle recovery, mood and relaxation" – Female 1 (Doctor of Physical Therapy/Customer) - "And magnesium definitely helps keep my stress levels in check." – Female 1 (Doctor of Physical Therapy/Customer) - "There is nothing more comprehensive, research-backed, and science-backed that I have found. I love Qualia Magnesium+." – Female 1 (Doctor of Physical Therapy/Customer) # Point of view - Expert 50% – The ad is communicated by a doctor of physical therapy who is recommending the product. - Customer 50% – The doctor is also shown as a user who incorporates the product into her lifestyle. # Storyline - 00:00–00:09 Dr. Kat Lowry introduces herself and credentials as a doctor of physical therapy with 15 years of experience, which establishes her credibility to speak on the topic of supplements and recovery. - 00:09–00:14 A montage shows different types of women working out, meditating, or stressed, which signals to the audience that the product can help with post workout recovery, relaxation, and managing stress. - 00:15–00:18 Dr. Lowry goes on to say that she has been taking magnesium for years. This is intended to imply she knows the category well and establish a personal connection to the audience. This helps introduce the product as a solution to her needs. - 00:18–00:27 Cut to product shot, as the speaker describes noticing improved sleep and improved stress tolerance, improved muscle recovery, mood, and relaxation, as a direct result of switching to Qualia Magnesium+. - 00:27–00:34 The speaker returns, noting that Qualia ups the quality from traditional supplements, with one or two forms of magnesium to 10 forms of magnesium. - 00:35–00:45 Cut to a product shot that includes a view of the supplement facts, as the speaker mentions the 10 forms of magnesium that Qualia uses, along with 70 different trace minerals to help with absorption and bioavailability. - 00:46–00:56 The speaker resumes, stating that as a business owner with three little kids, she has plenty of stress in my life, lots of busy days and magnesium definitely helps keep my stress levels in check. - 00:56–01:03 The speaker ends the ad by stating that there is nothing more comprehensive, research-backed, and science-based than Qualia Magnesium+ that she has found. She then states that she loves Qualia Magnesium+.

# Ad summary This ad for Qualia Magnesium+ uses a colorful visual to highlight the benefits of the supplement. # Brand positioning Qualia is presented as a premium supplement brand focused on overall well-being. The brand emphasizes a holistic approach to health, as seen in the product's benefits, which include stress support, restful sleep, exercise recovery, and muscle relaxation. The brand positions itself as a provider of advanced magnesium blends with high bioavailability, suggesting a focus on quality and effectiveness. The brand aims to occupy a space in the consumer's mind as a provider of comprehensive and high-quality magnesium supplements that support various aspects of health and wellness. # Product The product is Qualia Magnesium+, an advanced magnesium blend with high bioavailability. It is presented as a supplement that supports noise stress, restful sleep, exercise recovery, muscle relaxation, and helps reduce feelings of stress. The product comes in a dark purple bottle with a black cap. The label highlights that it contains 90 capsules of magnesium and 70+ minerals. The ad aims to convey that this product is a comprehensive solution for magnesium supplementation, offering multiple benefits for overall well-being. # Visual style The ad has a clean and modern visual style. The product is centrally positioned with a focus on highlighting its benefits through colorful visual elements. The background is simple and uncluttered, drawing attention to the product and its features. The overall aesthetic is polished and professional. # Hooks Headline: Is your magnesium full-spectrum? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may not be getting the full benefits from their current magnesium supplement, suggesting that it may not be "full-spectrum." # Value propositions - Full-spectrum magnesium for comprehensive support - Advanced blend with high bioavailability for better absorption - Multiple benefits in one supplement # Benefits - Noise Stress Support* - Restful Sleep* - Recover from Exercise* - Muscle Relaxation* - Help Reduce Feelings of Stress* # Features - Advanced magnesium blend - High bioavailability - 90 capsules of magnesium & 70+ minerals # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its benefits. # Storyline - The ad opens with a question, “Is your magnesium full-spectrum?” This is intended to grab the viewer's attention and make them consider whether their current magnesium supplement is comprehensive enough. The brand is asking the question. - The ad then showcases the Qualia Magnesium+ bottle surrounded by colorful rings, each highlighting a specific benefit of the supplement. This is intended to visually communicate the wide range of benefits offered by the product. The brand is presenting this information. - The benefits listed around the bottle include noise stress support, restful sleep, recover from exercise, muscle relaxation, and help reduce feelings of stress. This is intended to reinforce the idea that Qualia Magnesium+ is a comprehensive solution for overall well-being. The brand is highlighting these benefits.

# Ad summary This ad for Qualia Magnesium+ features the product alongside a limited-time offer. The ad emphasizes the fact that 10 forms of magnesium are contained in the formula. # Brand positioning Qualia presents itself as a purveyor of high-quality magnesium supplements. The brand's positioning, highlighted by the phrase 'as nature intended', suggests a commitment to natural ingredients and formulations. This implies a dedication to offering consumers a more authentic and beneficial supplement experience, distinct from competitors that may rely on synthetic or less holistic approaches. The brand is targeting consumers who prioritize natural health solutions and seek supplements that align with a natural lifestyle. # Product Qualia Magnesium+ is a dietary supplement containing ten forms of magnesium. The supplement is packaged in a dark-colored plastic bottle with a label containing the brand and product name. The product is positioned as offering more forms of magnesium than other supplements, suggesting a comprehensive approach to addressing magnesium deficiency or supporting overall health. The ad promotes a 'Buy 1 Get 1 Free' offer, which incentivizes potential customers to purchase the product by doubling the quantity received for the initial investment. # Visual style The ad features a clean and modern design with a focus on product display and offer communication. It uses a soft gradient background and clear typography to create a visually appealing and easy-to-read layout. The production quality is polished, indicating a professional approach. # Hooks Headline: QUALIA MAGNESIUM, AS NATURE INTENDED.* # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy 1 Get 1 Free Qualia Magnesium+ - Save on the bonus bottle and shipping # Benefits - BONUS Bottle - FREE Shipping # Features - 10 FORMS OF MAGNESIUM # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, Qualia, promoting its magnesium supplement and highlighting its features and benefits. # Storyline - The ad opens by declaring, 'QUALIA MAGNESIUM, AS NATURE INTENDED.' This establishes Qualia as a brand that prioritizes natural ingredients in their magnesium supplement. The brand is telling the audience about its commitment to natural formulations. - The offer 'BUY 1 GET 1 FREE**' is presented next, providing a clear incentive to purchase. The brand is highlighting a limited-time offer intended to drive immediate sales. - An image of two bottles of Qualia Magnesium+ is shown alongside a badge that calls out, '10 FORMS OF MAGNESIUM.' The brand is showcasing the product and emphasizing its unique selling point, the variety of magnesium forms included. - The final section of the ad shows a line-item breakdown of the price, highlighting the discount and free shipping. The brand is providing a clear and transparent view of the purchase costs, reinforcing the perceived value of the offer.

# Ad summary This ad highlights Qualia's Magnesium supplement as a solution for sleep issues, emphasizing its unique blend of bioavailable magnesium forms and other supporting minerals and acids. # Brand positioning Qualia is presented as a premium supplement brand focused on optimizing health through advanced formulations. The brand emphasizes scientific rigor and high-quality ingredients, positioning itself as a provider of comprehensive solutions for specific health concerns, such as sleep. Qualia aims to occupy the space of a trusted, research-backed wellness brand that goes beyond basic supplementation to deliver enhanced bioavailability and synergistic effects. The brand aligns with a lifestyle of proactive health management and informed self-care, appealing to consumers who seek sophisticated, science-based solutions. # Product The featured product is Qualia Magnesium+, an advanced magnesium blend designed to address sleep issues. It contains 10 bioavailable forms of magnesium, along with 70+ supporting minerals and 7 amino & organic acids. The product aims to promote restful sleep, calm the nervous system, and relax tense muscles. It is presented as a dietary supplement in capsule form, packaged in a dark bottle to protect its contents. The ad highlights the product's unique selling points (USPs) as its advanced blend and high bioavailability, suggesting it is more effective than standard magnesium supplements. The product is for individuals experiencing sleep issues and seeking a comprehensive, science-backed solution. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The production quality appears to be studio-shot with soft lighting and a blurred background. The image treatment includes subtle color grading to enhance the purple tones of the product label. The typography is clean and legible, with a mix of bold and regular weights to create visual hierarchy. The overall style is modern and sophisticated, aiming to convey a sense of trust and quality. # Hooks Headline: Sleep Issues? Might be your magnesium. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of experiencing sleep issues, as highlighted by the question "Sleep Issues?" # Value propositions - The product contains 10 bioavailable forms of magnesium, 70+ supporting minerals, and 7 amino & organic acids, which is valuable because it promotes restful sleep, helps calm the nervous system, and helps relax tense muscles. # Benefits - Promote Restful Sleep* - Help Calm the Nervous System* - Help Relax Tense Muscles* # Features - 10 BIOAVAILABLE FORMS OF MAGNESIUM - 70+ SUPPORTING MINERALS - 7 AMINO & ORGANIC ACIDS # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad speaks directly to the viewer's potential sleep issues, framing the problem from their perspective in the top headline. # Storyline - The ad opens by posing a question about sleep issues, immediately grabbing the viewer's attention and framing the problem from the customer's perspective. - The ad suggests that magnesium deficiency might be the cause of sleep issues, introducing the product as a potential solution from the brand's perspective. - The ad lists the key features of Qualia Magnesium+, such as the 10 bioavailable forms of magnesium, 70+ supporting minerals, and 7 amino & organic acids, highlighting the product's unique formulation from the brand's perspective. - The ad emphasizes the benefits of the product, including promoting restful sleep, calming the nervous system, and relaxing tense muscles, showcasing the positive outcomes from the customer's perspective.

# Ad summary This image ad is for Qualia full-spectrum magnesium. It states that people should stop taking the wrong magnesium. It then says that your body craves variety, and that is why they gave you 10 forms. It includes an image of the different organ systems a person has and then points to the 10 different magnesiums, including: Magnesium Aspartate, Magnesium Taurate, Magnesium Citrate, Magnesium Oxide, Magnesium Gluconate, Magnesium Acetyl Taurate, Magnesium Bisglycinate Chelate, Magnesium Hydroxide (as Aquamin!), Magnesium Creatine Chelate, and Magnesium Chloride (Concentrated Sea Water Mineral Complex). # Brand positioning Qualia positions itself as a brand that understands the body's needs for a variety of nutrients. They emphasize the importance of providing the body with diverse forms of magnesium to cater to its cravings and overall well-being. The brand aims to occupy a space in the consumer's mind as a provider of comprehensive and high-quality magnesium supplements. Qualia aligns with values of holistic health, scientific rigor, and customer-centricity. The brand seeks to differentiate itself by offering a diverse range of magnesium forms to meet the body's specific needs, rather than relying on single-form magnesium supplements. Qualia's brand positioning is both functional, with its focus on providing a variety of magnesium forms, and emotional, with its emphasis on satisfying the body's cravings and promoting overall well-being. # Product Qualia's product is a full-spectrum magnesium supplement containing 10 different forms of magnesium, including Magnesium Aspartate, Magnesium Taurate, Magnesium Citrate, Magnesium Oxide, Magnesium Gluconate, Magnesium Acetyl Taurate, Magnesium Bisglycinate Chelate, Magnesium Hydroxide (as Aquamin!), Magnesium Creatine Chelate, and Magnesium Chloride (Concentrated Sea Water Mineral Complex). The product is designed to cater to the body's need for variety in magnesium forms to support overall health and well-being. The USPs of this product include its comprehensive blend of magnesium forms and its ability to address the body's cravings for diverse nutrients. The ad addresses the purchase barrier of consumers being unaware of the importance of magnesium variety and provides a solution by offering a supplement with 10 different forms of magnesium. # Visual style The ad has a clean and minimalist visual style with a focus on clarity and simplicity. It features a studio-shot image with a clean background and precise product placement. The image treatment includes color grading to create a cohesive color scheme and background removal to isolate the product. The typography is integrated with clear and legible fonts for readability. The visual style is platform-native, resembling typical in-feed ads with its straightforward presentation and informative content. The style aims to enhance scannability and stop power in the feed by presenting key information in a visually appealing and easy-to-understand manner. # Hooks Headline: Stop taking the ~~wrong~~ magnesium. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frustration of not getting the right form of magnesium, as highlighted by the statement, "Stop taking the wrong magnesium." # Value propositions - Providing a comprehensive blend of magnesium forms to meet the body's specific needs. - Addressing the body's cravings for diverse nutrients. # Benefits - Your body craves variety. # Features - 10 forms of magnesium - Full-spectrum magnesium # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting information and solutions related to magnesium supplementation. # Storyline - The ad starts by grabbing the audience's attention with a direct statement: “Stop taking the wrong magnesium.” This is included to intrigue viewers and make them question their current magnesium supplementation practices. The message is coming from the brand. - Next, the ad provides a reason why the audience should reconsider their magnesium intake, stating, “Your body craves variety.” This is included to educate viewers about the importance of providing the body with diverse forms of magnesium. The message is coming from the brand. - The ad concludes by presenting the brand's solution, “That's why we gave you 10 forms.” This is included to showcase the brand's product as a comprehensive solution to address the body's need for magnesium variety. The message is coming from the brand.

# Ad summary This ad features a testimonial from Nicole Sciacca, a movement and mindset coach, promoting Qualia Magnesium+ supplements. She shares her personal experience and highlights the science-backed nature of the product, emphasizing its benefits for energy, nerve and muscle function, sleep, bone density, and bowel movements. The ad features a lab technician, scientist, and nutritionist. # Brand positioning Qualia positions itself as a science-backed supplement brand that values quality and transparency. The brand focuses on creating products that consumers can trust, with a strong emphasis on research and testing. By showcasing their commitment to providing accessible information and avoiding 'mysterious ingredients,' Qualia aims to set itself apart from other supplement companies and appeal to health-conscious consumers who prioritize transparency and efficacy. # Product Qualia Magnesium+ is a dietary supplement designed to provide full-spectrum support for energy, nerve and muscle function, sleep, bone density, and bowel movements. Each supplement contains ten forms of magnesium and over 70 minerals and trace minerals. The formulation includes magnesium citrate, magnesium malate, magnesium chloride, and magnesium taurate. Qualia emphasizes the science behind its supplements, ensuring that all ingredients are ethically sourced, non-GMO, and gluten-free. The company provides extensive information on the science behind their magnesium supplement. # Visual style The ad combines UGC-style testimonial footage with polished product shots and scientific animations. The editing is moderately paced, with cuts timed to the voiceover to emphasize key points. The overall aesthetic balances authenticity with professionalism to build trust in the brand and product. # Hooks Spoken: 00:00–00:06: Now, I'm not a scientist, I'm not a doctor, but I do certainly care about the science and whether the science can back up a product. Text overlay: "I wanted a magnesium supplement I could trust." / I'm not a scientist, I'm not a doctor. Visual: 00:00–00:06: A black background displays the brand name 'QUALIA' in white text at the top of the frame. Below it, white quotation marks surround the text 'I wanted a magnesium supplement I could trust.' The phrase 'I'm not a scientist, I'm not a doctor' is positioned below the quotation. A transparent Qualia logo is in the background. # Funnel stage Consideration # Pain points The pain point is not explicitly stated. However, it is strongly implied that many people, especially those in their 40s and beyond, are not thinking about magnesium, potentially leading to deficiencies that impact their overall health and well-being. The visual of the cells and the text 'absolutely deficient without it' highlights this concern. # Value propositions - The supplement offers a 'full-spectrum' solution for various bodily functions, providing broad support for overall health. - Unlike other supplement companies, Qualia is transparent about their ingredients and the science behind their formulation, offering consumers trust and confidence. - The variety of magnesium forms and added minerals are designed to work together, enhancing their effectiveness and delivering comprehensive benefits. # Benefits - Full-Spectrum Support For Your Nervous System - Full-Spectrum Support For Your Bones - Full-Spectrum Support For Your Heart - Full-Spectrum Support For Your Digestion - Full-Spectrum Support For Your Vision - Full-Spectrum Support For Your Muscles - energy - nerve and muscle function - better sleep - bone density - bowel movements - more efficient - more focused - more clearheaded # Features - 10 forms of magnesium - 70+ minerals and trace minerals - 7 Amino Acids - Ethically Sourced - Non GMO - Gluten Free # Call to action None used. # Social proof - "I'm not a scientist, I'm not a doctor, but I do certainly care about the science and whether the science can back up a product" – Nicole Sciacca (Movement + Mindset Coach) - "Like I always feel better and more efficient, more focused, more clearheaded when I'm taking these products and supplements" – Nicole Sciacca (Movement + Mindset Coach) # Point of view - Customer 85% – A movement and mindset coach shares her personal experience and reasons for trusting the brand. - Brand 15% – Animated and product shots reinforce key benefits and ingredients, promoting the supplement's value. # Storyline - 00:00–00:06 The ad opens with a black screen displaying the Qualia logo and a testimonial quote: 'I wanted a magnesium supplement I could trust.' This quote establishes trust and interest in the brand. - 00:06–00:17 00:06–00:17: Nicole Sciacca introduces herself as someone who cares about the science behind products, setting the stage for her personal experience with Qualia Magnesium+. This establishes a relatable perspective, as she is not an expert. - 00:17–00:23 00:17–00:23: Transitioning to animated visuals of cells, Nicole emphasizes the crucial role of magnesium in cellular and organ function and implies that most people are deficient. This highlights the need for magnesium supplementation. - 00:23–00:33 00:23–00:33: Nicole introduces Qualia Magnesium+ and highlights the science that influenced her choice. This is from her perspective as a movement and mindset coach. She elaborates on the supplement's benefits for energy, nerve, and muscle function. - 00:33–00:46 00:33–00:46: Nicole explains that the supplement contains ten forms of magnesium, including magnesium citrate, malate, chloride, and taurate. The list of magnesium forms reinforces the full spectrum, which communicates that the brand is comprehensive and effective. - 00:46–00:56 00:46–00:56: The ad continues to list Qualia Magnesium+ benefits, including nerve and muscle function. This builds consumer confidence in the brand and supplement, highlighting the benefits for overall well-being. - 00:56–01:07 00:56–01:07: Cutting to a technician in a lab looking in a microscope, and a nutritionist, Nicole asserts that Qualia prioritizes quality, testing, and accessible information. She assures viewers that Qualia isn't hiding behind proprietary blends, differentiating it from competitors. - 01:07–01:13 01:07–01:13: The ad transitions to close up of capsules in a bowl. Nicole explains that Qualia's ingredients complement each other, creating a holistic effect that is way beyond what other companies can offer. - 01:13–01:23 01:13–01:23: Nicole describes her personal experience of feeling better, more efficient, focused, and clearheaded while taking Qualia Magnesium+. This offers a resolution and communicates the intended product experience.

# Ad summary The ad features a testimonial from Tim Gray, the founder of Health Optimization Summit. He claims that he loves creatine and takes it every day. He is excited that Qualia has made a creatine blend. The ad is promoting a buy one get one free offer with free shipping. # Brand positioning Qualia presents itself as a premium health supplement brand focused on creating advanced creatine complexes. The brand aims to occupy a space in the consumer's mind as an innovator and a provider of high-quality creatine blends. It aligns with values of health optimization and excitement for new product offerings. The brand pushes against the norm of standard creatine supplements by creating unique blends. # Product The advertised product is Qualia Creatine+, an advanced creatine complex by Qualia. It is designed for individuals who are interested in optimizing their health and performance through creatine supplementation. The product is available in a white jar with a black lid. A key selling point is that Qualia has created a unique creatine blend, setting it apart from typical creatine supplements. The ad addresses potential purchase barriers by offering a 'Buy 1, Get 1 Free' deal along with free shipping, encouraging customers to try the product. # Visual style The ad has a clean, polished studio shot aesthetic with a focus on product presentation and clear messaging. The visual motifs include the use of a product shot, a testimonial, and an offer, arranged in a clear and easy-to-scan layout. The image treatment includes background removal and color grading to create a consistent and professional look. The typography is large and bold to enhance scannability in the feed. # Hooks Headline: "I absolutely love creatine. I take it every single day of my life, and I'm super excited that Qualia has made a creatine blend." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers may be experiencing a lack of excitement or satisfaction with traditional creatine supplements. The ad addresses this by featuring a testimonial expressing enthusiasm for Qualia's unique creatine blend: "I'm super excited that Qualia has made a creatine blend." # Value propositions - The value is that this is not a standard creatine supplement, but a unique blend that the founder of Health Optimization Summit uses every day of his life. # Benefits - I take it every single day of my life - I'm super excited that Qualia has made a creatine blend. # Features - advanced creatine complex - creatine blend # Call to action None used. # Social proof - "I absolutely love creatine. I take it every single day of my life, and I'm super excited that Qualia has made a creatine blend." – Tim Gray # Point of view - Customer: The testimonial from Tim Gray, Founder, Health Optimization Summit is the customer's POV because he uses 'I' statements to imply firsthand use. - Brand: Qualia is the brand's POV in the advertisement in that they are promoting the offer: BUY 1, GET 1 FREE** + FREE SHIPPING. # Storyline - The ad begins by showcasing the brand logo and name, 'Qualia', and includes five gold stars to convey high quality and customer satisfaction. The brand is telling the customer they are trusted and highly rated. - Next, the ad includes a quote from Tim Gray, who states, 'I absolutely love creatine. I take it every single day of my life, and I'm super excited that Qualia has made a creatine blend.' This testimonial serves to build credibility and highlight the product's effectiveness and the brand's innovation, from the perspective of a customer. - The ad then reinforces Tim Gray's credentials by identifying him as the Founder of Health Optimization Summit. This further enhances the testimonial's authority and trustworthiness, from the perspective of a credible third party. - Finally, the ad presents a promotional offer: 'BUY 1, GET 1 FREE** + FREE SHIPPING'. This offer creates a sense of urgency and encourages immediate purchase, from the brand's perspective.

# Ad summary This ad features a woman endorsing Qualia Magnesium+. She explains that she trusts the science behind the product and highlights that the supplement has 10 forms of magnesium and 70+ minerals. # Brand positioning Qualia positions itself as a science-backed supplement brand that prioritizes quality and transparency, and it distinguishes itself by offering a wide range of magnesium forms and minerals in its product. The brand ethos centers on harnessing scientific research and ethical sourcing to create high-quality supplements. This is exemplified through testing and transparency, providing customers access to detailed information and steering clear of proprietary blends. Qualia appeals to consumers who appreciate a functional brand approach rooted in scientific rigor and comprehensive formulations. # Product Qualia Magnesium+ is a dietary supplement designed to provide full-spectrum support for various bodily functions, including energy, nerve and muscle function, sleep, bone density, and bowel movements. This supplement contains an advanced magnesium blend with high bioavailability, offering 10 forms of magnesium and over 70 minerals in a single capsule. It also contains magnesium citrate, magnesium malate, and magnesium chloride. By combining multiple forms of magnesium, Qualia aims to provide a comprehensive solution for those seeking to optimize their magnesium intake for overall health and well-being. Qualia targets consumers who prioritize high-quality, science-backed ingredients and are seeking a holistic approach to magnesium supplementation. # Visual style The ad combines a UGC-style testimonial with polished product shots and scientific lab imagery. The UGC style is conveyed by the woman speaking directly into a microphone in her home office. The editing style includes quick cuts and text overlays. The pacing is fast, with cuts timed to music. # Hooks Spoken: 00:06–00:07 [Normal] Now, I'm not a scientist, I'm not a doctor, Text overlay: 00:06–00:06 I'm not a doctor. Visual: 00:06–00:07 A medium close-up shot shows a light-skinned woman with long blonde hair. She is wearing gold hoop earrings and a black top. She is talking into a microphone in an office. Shelves are visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Magnesium is important for overall health, yet many people don't consider it, and their bodies may be deficient, leading to potential cellular and organ dysfunction. # Value propositions - Contains 10 forms of magnesium - 70+ minerals provide full-spectrum support # Benefits - For energy - For nerve and muscle function - For sleep - For bone density - For bowel movements - Feel better - More efficient - More focused - More clearheaded # Features - Advanced magnesium blend - High bioavailability - 10 forms of magnesium - 70+ minerals # Call to action You should you should do it. # Social proof - "I always feel better and more efficient, more focused, more clearheaded when I'm taking these products and supplements" – Nicole Sciacca (Movement + Mindset Coach) # Point of view - Customer 85% – A customer endorses the product and shares their personal experiences with it. - Brand 15% – Official brand text overlays highlight key product features and benefits. # Storyline - 00:00–00:06 00:00–00:06 The ad begins with a black screen with a quote and the Qualia logo. The text reads, "Magnesium is too important to take an untested form." I’m not a scientist. - 00:06–00:13 00:06–00:13 A woman introduces herself as Nicole Sciacca, a movement and mindset coach. She says that people age 45 are not thinking about magnesium. - 00:13–00:22 00:13–00:22 Nicole states that magnesium is involved in every cellular function, and the body is absolutely deficient without it. - 00:22–00:28 00:22–00:28 Nicole says that she was introduced to the Qualia Magnesium+ product and realized the science behind it. - 00:28–00:33 00:28–00:33 The product is shown. Text overlay reads "Full-Spectrum Magnesium" and a voiceover highlights benefits like energy, nerve, and muscle function. - 00:33–00:40 00:33–00:40 Nicole states that the product has 10 forms of magnesium and 70+ minerals. - 00:40–00:55 00:40–00:55 Nicole continues to highlight the product's ingredients and benefits like energy, nerve and muscle function, sleep, bone density, and bowel movements. - 00:55–00:59 00:55–00:59 Nicole discusses the product's quality and testing. - 00:59–01:03 00:59–01:03 Nicole highlights the incredible information about the product and brand. - 01:03–01:13 01:03–01:13 Nicole highlights that the product isn’t a proprietary blend of mysterious ingredients but beyond what other supplement companies offer, that they complement each other to form a whole. - 01:13–01:23 01:13–01:23 Nicole closes by saying she always feels better, more efficient, focused, and clear-headed when taking the product. There is a call to action and the ad closes.

# Ad summary This ad features a fitness and mindset coach explaining why she supplements with Qualia Magnesium+. She talks about magnesium citrate, magnesium malate, magnesium chloride, and magnesium taurate. # Brand positioning Qualia is presented as a brand of advanced supplements designed to optimize various bodily functions, including energy, nerve and muscle function, bone density, bowel movements, sleep, digestion, brain function, and vision. The brand focuses on delivering high-quality supplements with ethically sourced ingredients and readily available information about their composition and benefits. Qualia pushes against the norm of proprietary blends and mysterious ingredients common in the supplement industry, emphasizing transparency and scientific backing to ensure customers feel informed and confident in their choices. The brand's positioning combines both functional and emotional elements, promising tangible health benefits while promoting a sense of confidence and well-being. # Product Qualia Magnesium+ is presented as a full-spectrum magnesium supplement designed to enhance various aspects of health. It contains 10 forms of magnesium and 70+ minerals, with high bioavailability. The product is designed to support energy levels, nerve function, muscle function, bone density, sleep, digestion, brain function, and vision. It includes magnesium citrate, magnesium malate, magnesium chloride, and magnesium taurate. The brand emphasizes that the ingredients are ethically sourced, non-GMO, and gluten-free. A key USP is that Qualia Magnesium+ provides a more comprehensive range of magnesium forms and minerals compared to typical single-form magnesium supplements. It addresses the purchase barrier of insufficient nutrient intake from modern diets and soil depletion, presenting supplementation as a necessity to achieve optimal health. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel from the creator's testimonial. It is studio lit. There are quick cuts and smooth transitions. The pacing remains consistent at approximately 20-25 cuts per minute, with visuals often timed to voiceover lines and text overlays. # Hooks Spoken: 00:00–00:05 Are you taking the wrong magnesium? / 00:01–00:05 And most of us at my age, 45, Text overlay: "Are you taking the wrong magnesium?" / And most of us / at my age, 45, Visual: 00:00–00:05 On a black screen, the Qualia logo appears in white at the top of the screen. Below it is the text, “Are you taking the wrong magnesium?” and “And most of us” in white sans-serif font. In the background is a large faint white "Q" as well. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point highlighted in the ad is the potential for magnesium deficiency due to modern diets and soil depletion, which can affect various bodily functions. "Are you taking the wrong magnesium?" # Value propositions - Full-spectrum support for your nervous system, bones, digestion, brain, vision, and muscles. - Ethically sourced, gluten free, non GMO ingredients # Benefits - For energy - For nerve - Muscle function - Sleep - Bone density - Bowel movements # Features - 10 forms of magnesium - 70+ minerals - Advanced Magnesium Blend with High Bioavailability # Call to action None used. # Social proof - “Like, I always feel better and more efficient, more focused, more clear-headed when I'm taking these products and supplements” – Female 1 (Movement + Mindset Coach) # Point of view - Customer 100% – The entire ad is narrated by a customer speaking about their experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a question about magnesium intake to grab attention and a woman stating that people in her age group don't think about it. The message intends to highlight a potential oversight in health and wellness routines. The audience experiences it from the perspective of the woman speaking. - 00:05–00:13 00:05–00:13 A woman speaks into a microphone about how as people age, they believe they are tackling the process through diet and exercise. This is designed to relate to the older demographic. It comes from the perspective of a Movement + Mindset coach who is speaking directly to the audience with an open and friendly tone. - 00:13–00:21 00:13–00:21 The ad shows footage of soil, fresh vegetables at a farmer's market, and a farmer harvesting vegetables to emphasize how the soil and food sources require supplements. The intent is to build a rational argument for why supplementation is important and necessary. The narrative is told from an external perspective with images of the food we eat and where it comes from. - 00:22–00:31 00:22–00:31 The Movement + Mindset coach talks about how she was introduced to Qualia and its magnesium product. The intent is to introduce the solution to the problem of depleted magnesium levels. The narrative is delivered from the perspective of the Movement + Mindset coach. - 00:31–00:45 00:31–00:45 The woman talks about the science of Qualia Magnesium+, how it contains 10 forms of magnesium within one supplement, magnesium citrate, magnesium malate and chloride, and magnesium taurate. The intent is to build trust by listing the forms of magnesium in the Qualia product. This comes from the perspective of the coach. The visual includes the product itself. - 00:45–00:53 00:45–00:53 The Movement + Mindset coach explains that Qualia Magnesium+ is good for energy, nerve, muscle function, sleep, bone density, and bowel movements. The purpose is to showcase all the benefits of the Qualia supplement and show all that it helps with. This comes from the perspective of the Movement + Mindset coach with a supportive tone. - 00:53–01:02 00:53–01:02 The Movement + Mindset coach states how quality is everything at Qualia and explains that they have testing behind them and provide incredible information. The message shows how the brand is transparent and not hiding anything from their customers. - 01:02–01:11 01:02–01:11 The Movement + Mindset coach talks about how Qualia makes its information available to the customer and isn't hiding behind a proprietary blend of mysterious ingredients. The audience is intended to trust that Qualia is a brand that is transparent and makes an effort to not hide any ingredients from the customer. The visual includes ingredients that make up the product, reinforcing the open messaging from the Movement + Mindset coach. - 01:12–01:21 01:12–01:21 The Movement + Mindset coach states that she feels better, more efficient, more focused, and more clear-headed when taking the Qualia Magnesium supplement. The coach urges the audience to give it a try. This intends to show what benefits the audience will feel if they buy the Qualia Magnesium+ supplement.

# Ad summary This image ad for Qualia Joint Health supplements features a woman paddleboarding on a lake. The ad aims to highlight the importance of joint health for maintaining an active lifestyle. # Brand positioning Qualia is positioned as a brand focused on health and well-being, specifically emphasizing the importance of maintaining an active lifestyle. The brand aims to occupy a space in the consumer's mind as a supporter of longevity, vitality, and the ability to enjoy life to the fullest, regardless of age. This is achieved by offering supplements that target specific health needs, like joint health, enabling customers to pursue their passions and bucket list activities without physical limitations. The brand's alignment with an active, outdoor lifestyle promotes values of freedom, health, and self-empowerment. # Product The featured product is Qualia Joint Health, a dietary supplement designed to support joint health. The product is packaged in a dark brown bottle with a red label. The ad implies that the supplement is for individuals who value an active lifestyle and want to maintain their joint health to continue pursuing activities they enjoy. By addressing the potential purchase barrier of joint pain limiting physical activity, the ad suggests that Qualia Joint Health can help users maintain an active lifestyle. # Visual style The ad uses a natural, aspirational visual style, with an outdoor scene that showcases an active lifestyle. The image is well-lit, with a focus on clear, bright colors and natural scenery. The overall aesthetic is clean and approachable, suggesting a health-conscious and active target audience. # Hooks Headline: Don't Let Your Joints Destroy Your Bucket List # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of joint issues limiting one's ability to pursue an active lifestyle and achieve their bucket list goals. The text "Don't Let Your Joints Destroy Your Bucket List" directly addresses this potential limitation. # Value propositions - The product supports maintaining an active lifestyle by supporting joint comfort and recovery, as shown by the image of a woman paddleboarding. # Benefits - Don't Let Your Joints Destroy Your Bucket List # Features - NET ACTIVE SUPPORT FOR JOINT COMFORT & RECOVERY # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the importance of joint health through the product and brand name. # Storyline - The ad opens by highlighting the problem: joint health can limit one's ability to pursue bucket list activities. This message is from the brand, intended to capture the viewer's attention by tapping into their desire for an active and fulfilling life. - The ad visually shifts to a woman paddleboarding on a serene lake, conveying an aspirational image of an active lifestyle. This is shown from the perspective of an observer, suggesting the kind of life the viewer could lead with healthy joints. - The brand name 'Qualia' is shown at the bottom, reinforcing the association between the brand and an active, healthy lifestyle. This is the brand’s way of solidifying its role as a solution to the initial problem.

# Ad summary This ad for Qualia Senolytic features Dr. Mark Hyman discussing senescent, or zombie, cells that build up in the body as we age and cause issues like joint pain and lack of mental clarity. He presents Qualia Senolytic as a way to target and eliminate these cells, and notes that he personally takes it and has seen a difference. # Brand positioning Qualia is presented as a scientifically backed health and wellness brand focused on optimized aging through cellular health. The brand positions itself as a premium, research-driven solution for consumers looking to proactively manage their health. By focusing on senescent cells and promoting vitality, Qualia aligns with the values of informed consumers who seek to understand and address the root causes of aging, rather than superficial treatments. The brand avoids hyperbole, using a tone that emphasizes scientific rigor and measurable results. Qualia seems to appeal to customers who value a data-driven approach to wellness and longevity. # Product Qualia Senolytic is a dietary supplement formulated with nine plant-based compounds designed to target senescent cells, also known as zombie cells. These cells accumulate in the body after age 30 and can negatively affect joints, recovery, mental clarity, and overall vitality. The product is designed to enhance the body’s recognition and elimination of these cells, making room for healthy, young cells. It is clinically tested and suitable for vegans, and it is non-GMO and gluten-free. The supplement is taken for just two days a month. # Visual style The ad has a balanced visual style, combining scientific imagery with real-life scenarios and expert testimonials. The editing mixes static shots with occasional cuts to maintain engagement and highlight key points. The production quality appears polished, leveraging high-definition visuals and clear sound to convey credibility. Visual motifs include transitions between Dr. Hyman's direct address, animated cell visuals, and lifestyle shots to emphasize the product's benefits. The pacing is consistent, with clear visuals and text overlays timed to the voiceover for maximum impact. # Hooks Spoken: 00:00–00:02: What's the most effective way to age well? Text overlay: 00:00 / "You can affect your cellular age in 2 days." / What's the most Visual: 00:00–00:02: A black screen with the white text QUALIA on the top. Below is a quote, 'You can affect your cellular age in 2 days.' Below that is, 'What's the most...' # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the build-up of senescent, or zombie, cells that begin to accumulate after age 30 and are draining your energy and nutrients. 'After age 30, our bodies start accumulating senescent or zombie cells.' # Value propositions - Fight Cellular Aging Just 2 Days a Month.* - Scientifically formulated with nine plant-based compounds - Clinically tested formula # Benefits - Enhance your body's recognition and elimination of senescent cells - Making room for healthy, young cells. - Fight Cellular Aging # Features - Clinically tested formula - Supports youthful cellular function - Vegan - Non-GMO - Gluten free - 100 Day Guarantee - 9 plant-based compounds - Optimized Aging # Call to action QUALIALIFE.COM # Social proof - I take Qualia senolytic and I have personally seen, well, can make a difference – Dr. Mark Hyman (Practicing Physician, Functional Medicine) # Point of view - Customer 0% – No customer POV is directly present in this ad. - Brand 20% – The brand POV is communicated through showing the product box and stating product attributes. - Expert 80% – The expert POV is communicated through Dr. Hyman speaking directly to the camera throughout the ad. # Storyline - 00:00–00:07 The ad starts with a quote about affecting cellular age in two days, setting a tone of scientific possibility. - 00:07–00:11 Dr. Mark Hyman is introduced as a practicing physician in functional medicine. He mentions that after age 30, bodies start accumulating senescent or zombie cells, immediately establishing the core problem the ad will address. The perspective is from an expert. - 00:12–00:17 Continuing from the previous point, Dr. Hyman explains that worn-out cells don't die, they stick around, draining your energy and nutrients. This builds on the negative impacts of the cells. The perspective is from an expert. - 00:17–00:22 Still from the expert perspective, the ad continues by addressing specific problems like joints, recovery, and mental clarity, which directly builds on the prior discussion of negative impacts. This reinforces the idea that zombie cells are responsible for these problems. - 00:22–00:23 From the expert's perspective, the ad transitions to the topic of feeling younger, positioning the product as a comprehensive solution for the issues previously mentioned. This acts as a bridge between the negative impacts and the solution. - 00:23–00:32 The ad transitions from the doctor to showing the Qualia Senolytic box and the brand and product name are identified. The perspective is from the brand. - 00:32–00:38 The brand continues from the prior statement by stating that they target zombie cells, setting up the value proposition of the product. The perspective is still from the brand. - 00:38–00:42 Dr. Hyman reappears to say that the body needs help with recognition and elimination of senescent cells, building on why Qualia is needed. The perspective is once again from an expert. - 00:42–00:45 The ad closes with Dr. Hyman saying he takes Qualia Senolytic, making it personal and adding authority as he claims he has personally seen a difference.

# Ad summary This image ad promotes Qualia Senolytic, a 2-day cleanse that targets zombie cells. # Brand positioning Qualia is presented as a modern, science-backed brand focused on optimizing aging and cellular function through advanced dietary supplements. The brand aims to occupy the space of innovative wellness, pushing against the norm of daily, tedious health routines by offering a 2-day cleanse solution. Qualia promotes a lifestyle where longevity and cellular health are easily achievable, fitting seamlessly into a busy lifestyle. The brand positioning is both functional (cellular optimization) and emotional (achieving wellness without tedious effort). # Product Qualia Senolytic is a dietary supplement designed as a 2-day cleanse to target zombie cells and optimize aging. The product is presented as an easy alternative to daily longevity chores. It is packaged in a white box with green and grey accents. The on-package labels include the brand and product name, as well as the claims that it supports youthful cellular function. The product aims to address the purchase barrier of time commitment by offering a short, two-day regimen, highlighting its USP as a convenient longevity solution. # Visual style The ad has a modern, split-screen design with lifestyle imagery on one side and product details on the other. The production quality is polished, featuring clean product shots and an aspirational lifestyle scene. The image treatment includes background removal and color grading to create a cohesive color palette. Typography is large and bold, increasing scannability in-feed. The split-screen style offers contrast and is designed to catch the viewer's eye as they scroll. # Hooks Headline: A 2-Day Cleanse That Targets Zombie Cells. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the tedium and time commitment required for daily longevity practices. The ad copy states “Not a Daily Longevity Chore.” # Value propositions - Longevity is easy and requires no daily effort. # Benefits - Not a Daily Longevity Chore. # Features - 2-Day Cleanse - Targets Zombie Cells # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is introducing their brand and product. The lifestyle context makes it seem more appealing to incorporate the product. # Storyline - From the brand's perspective, the ad conveys that incorporating longevity practices doesn't have to be a daily chore, instead of a short and easy 2-day cleanse. - The brand is clarifying that Qualia Senolytic is a cleanse that targets zombie cells in the body.

# Ad summary This ad features Nicole Sciacca, a movement and mindset coach, promoting Qualia Stem Cell supplements. She highlights the importance of stem cells for healing and debunks the myth that stem cell science is expensive. She emphasizes that Qualia makes stem cell support accessible to everyone, offering serious support for stem cell activity from our own natural innate healing intelligence. She also mentions that she only takes the supplement for four days a month and has experienced remarkable results. # Brand positioning Qualia is presented as a brand focused on making advanced science accessible to everyone, particularly in the realm of stem cell support. The brand aims to occupy a space in the consumer's mind as a provider of innovative health solutions that promote natural healing and well-being. The brand aligns with values of accessibility, natural healing, and scientific advancement. Qualia pushes against the norm that stem cell science is expensive and inaccessible, positioning itself as a breakthrough in making these benefits available to all. The brand positioning is both functional, offering stem cell support, and emotional, promoting a sense of well-being and natural healing. # Product Qualia Stem Cell is a dietary supplement designed to support stem cell activity and promote natural healing. It is intended for anyone looking to enhance their body's ability to heal, repair, and renew itself. The product is presented as a breakthrough in stem cell science, making it accessible to all. It offers serious support for stem cell activity from our own natural innate healing intelligence. The supplement is taken for only four days a month, making it convenient and easy to incorporate into a daily routine. The ad addresses the purchase barrier of stem cell science being expensive by highlighting that Qualia makes it accessible for all. The product is worth trying because it offers a way to support the body's natural healing processes and promote overall well-being. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with clear visuals and professional lighting. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts and product actions are timed to the voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:01: [Enthusiastically] Well hello! / 00:01–00:02: I'm Nicole Sciacca. Text overlay: 00:00–00:03: Well hello! / 00:00–00:02: I'm Nicole Sciacca. Visual: 00:00–00:03: Nicole Sciacca, a blonde woman with fair skin, is centered in the frame, speaking directly to the camera. She is wearing a maroon top and has a microphone in front of her. The background includes a bookshelf with books and decorative items, as well as a green plant. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that stem cell science is often perceived as expensive and inaccessible, making it difficult for the average person to benefit from its potential healing properties. "There's a large myth that it's very expensive to dabble in stem cell science." # Value propositions - Accessible stem cell science: Qualia makes stem cell support accessible to all, breaking the myth that it's expensive. - Natural healing intelligence: Qualia offers serious support for stem cell activity from our own natural innate healing intelligence. - Convenient usage: Only taken for 4 days a month, making it easy to incorporate into a daily routine. # Benefits - Helps your body naturally heal - Offers serious support for stem cell activity from our own natural innate healing intelligence - My body feels like it's recovering like it did years ago. Decades even. - Qualia products change the way you age. # Features - 15 stem cell activating ingredients - Taken for 4 days a month # Call to action None used. # Social proof - "My body feels like it's recovering like it did years ago. Decades even." – Nicole Sciacca (Movement and Mindset Coach) # Point of view - Expert 80% – The ad is primarily told from the perspective of Nicole Sciacca, a movement and mindset coach, who shares her expertise and personal experience with the product. - Brand 20% – The brand's official voice is present through product claims and demonstrations, reinforcing the brand's message and values. # Storyline - 00:00–00:08 Nicole Sciacca introduces herself as a movement and mindset coach and shares her lifelong connection to movement and dance. - 00:08–00:17 She explains that movement helps her metabolize emotion and that she aims to help her clients and community transform into better versions of themselves. - 00:17–00:23 Nicole introduces Qualia Stem Cell as an incredible product and explains the importance of stem cells for healing. - 00:23–00:33 The ad explains that stem cells have the ability to become any body tissue, from bones to muscle, cartilage to skin, brain to immune cells. - 00:33–00:37 The ad emphasizes that without stem cell activity, our bodies cannot heal, repair, or renew. - 00:37–00:42 Nicole debunks the myth that stem cell science is very expensive. - 00:42–00:48 She highlights that Qualia has made this product accessible for all, which is a huge breakthrough. - 00:48–00:55 The ad explains that Qualia offers serious support for stem cell activity from our own natural innate healing intelligence. - 00:55–01:00 Nicole shares her personal experience, stating that her body feels like it's recovering like it did years ago, even decades ago. - 01:00–01:05 The ad highlights that the coolest thing about Stem Cell is that she is only taking that for 4 days a month. - 01:05–01:08 Nicole emphasizes that it is remarkable the difference she's experiencing. - 01:08–01:15 The ad explains that the science of blending many ingredients in complementary relationships is way beyond what other supplement companies can offer. - 01:15–01:18 The ad concludes by stating that Qualia products change the way you age.

# Ad summary This image ad promotes Qualia Creatine+ as the best form of creatine for women over 45. It highlights the product's benefits for muscle and brain energy, and includes a limited-time offer of buy one get one free. # Brand positioning Qualia is presented as a premium brand focused on optimizing health and performance, particularly for women over 45. The brand positions itself as a provider of advanced creatine complex supplements designed to enhance both muscle and brain energy. The brand emphasizes scientific optimization and targets consumers who are health-conscious and seeking efficient energy solutions. Qualia appears to ignore category norms by specifically targeting women over 45, a demographic that may be underserved in the broader supplement market. # Product The product is Qualia Creatine+, an advanced creatine complex supplement. It is designed to optimize muscle and brain energy, catering specifically to women over 45. The product is packaged in a white jar with a black lid and features the Qualia brand logo prominently. The label includes claims of being an 'Advanced Creatine Complex' and displays icons indicating vegan, gluten-free, and non-GMO attributes. The ad highlights a 'Buy 1 Bottle Get 1 Free' offer, addressing the purchase barrier of cost and encouraging trial. The ad emphasizes the product's ability to help muscles and brain create energy more efficiently. # Visual style The ad features a high-contrast, studio-shot aesthetic with a focus on product presentation. The visual motifs include a dynamic powder burst and a clean, modern layout. The image treatment involves background removal and color grading to enhance the product's visibility. The typography is large and bold, ensuring scannability in the feed. The style contrasts with platform-native content, aiming to capture attention through its polished and professional appearance. # Hooks Headline: The Best Form of Creatine for Women Over 45 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of decreased energy levels in muscles and brain, particularly for women over 45. The ad states, 'Optimized to help your muscles and brain create energy more efficiently,' suggesting that the target audience may be experiencing fatigue or reduced cognitive function. # Value propositions - Optimized formula for enhanced muscle and brain energy - Buy one get one free offer # Benefits - Helps muscles create energy more efficiently - Helps brain create energy more efficiently # Features - Advanced Creatine Complex - Optimized to help your muscles and brain create energy more efficiently # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's benefits and promotional offer to attract customers. # Storyline - The ad opens by declaring that Qualia offers 'The Best Form of Creatine for Women Over 45,' immediately targeting a specific demographic and positioning the product as superior. This message is conveyed from the brand's perspective, aiming to capture the attention of the intended audience. - The ad continues by stating that the product is 'Optimized to help your muscles and brain create energy more efficiently,' highlighting the functional benefits of the supplement. This is presented from the brand's perspective, elaborating on the value proposition for the consumer. - The ad concludes with a promotional offer of 'Get 1 Free' when you 'Buy 1 Bottle,' creating a sense of urgency and incentivizing immediate purchase. This is communicated from the brand's perspective, aiming to convert interest into sales.