How Les Sherpas Advertises on Meta

# Ad summary This ad promotes Les Sherpas, a service that provides personalized, individual education and tutoring services for students online or in person. A testimonial is given by a mother who details her son's lack of motivation, which was remedied by Les Sherpas. She explains how they were able to find the right personal tutor for him and how he increased his grades and was able to get into the school he wanted. # Brand positioning Les Sherpas is positioned as a personalized tutoring and education service that caters to individual needs and learning styles of students. It aims to be the solution for students falling behind or struggling in their studies, offering a way to catch up, improve grades, and achieve academic goals, and it works to address the frustration and stress associated with academic challenges. Its value proposition seems to lie in providing customized support and motivation to help students succeed in their education. The brand seems to focus on a functional approach, emphasizing the performance and effectiveness of its tutoring services in helping students reach their academic potential. # Product The product being advertised is Les Sherpas, a service offering 100% personalized, individual courses for students online or at home. According to the ad, a parent can choose from over 4,000 certified tutors. The ad emphasizes Les Sherpas as a solution to address student learning gaps and lack of motivation. Les Sherpas aims to help students improve their grades and gain admission to the schools of their choice. # Visual style The ad is of medium production quality with natural lighting. Jump cuts are used. The pacing is medium, around 15 cuts per minute. All cuts are synced with the background music. # Hooks Spoken: Mon fils savait exactement ce qu'il voulait faire après le bac, Visual: 00:00–00:02: A light-skinned woman with light brown hair is centered in the frame and wearing a white floral button-up shirt. She is in front of a light brown wood wall. To the right is a painting of gray streaks. She is facing forward, looking directly at the camera. / 00:01–00:02: A shot of three high school students walking down a bright hallway. The hallway is white with symmetrical doors on either side. The students are wearing backpacks and facing away from the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of parents whose children may be falling behind in school, who may lack motivation, and whose future plans may be at risk. # Value propositions - Adaptable, personalized courses to specific individual needs # Benefits - Adaptable - Personalized to specific individual needs # Features - 100% personalized courses - Individual courses - Online or at home - 4000+ certified tutors # Call to action N'hésitez pas et ne perdez pas un an. # Social proof - "Je n'ai jamais vu mon fils aussi fier de lui." – Female 1 (Customer) # Point of view - Customer 100% – The ad features a customer (a mother) sharing her positive experience with the product, using personal anecdotes and direct testimonials to convey her satisfaction and the benefits her son received. # Storyline - 00:00–00:07 A mother discusses her son's post-baccalaureate plans and academic struggles. - 00:00–00:07 Her son knew exactly what he wanted to do, but she noticed he was falling behind and lacked the necessary foundation to succeed in higher education. The message conveyed is that the son's aspirations were at risk due to academic challenges. - 00:00–00:07 This part of the story is told from the mother's perspective, reflecting her concern and awareness of her son's academic situation. The tone is serious and empathetic, highlighting the challenges faced by students. - 00:07–00:09 A colleague suggests Les Sherpas. - 00:07–00:09 The mother mentions that a colleague recommended "Les Sherpas," a service she was previously unfamiliar with. This conversation introduces Les Sherpas as a potential solution to the son's academic difficulties. It's conveyed as a turning point, offering hope for improvement. The tone is one of discovery and curiosity as the mother explores this new option. - 00:10–00:13 Les Sherpas finds the son a private tutor that is tailored to his needs. - 00:10–00:13 A suitable private tutor was found for him, who adapted to his specific needs. This conveys the message that Les Sherpas offers personalized solutions tailored to each student's unique requirements. The tone is positive and reassuring, emphasizing the adaptability and effectiveness of the service. It is told from the perspective of the mother, and the audience is experiencing this portion from her perspective. - 00:13–00:18 His tutor addressed his academic gaps and gave him specific methods to improve, and, most importantly, motivated him. - 00:13–00:18 The tutor addressed his academic gaps, provided specific methods, and motivated him. The message here is that Les Sherpas not only fills in knowledge gaps but also instills motivation and confidence in the student. The tone is uplifting and encouraging, showcasing the comprehensive support provided by the service. - 00:18–00:20 The mother shares that in a few months her son's grades went from 9/20 to 13/20. - 00:18–00:20 Within a few months, his grades improved from 9/20 to 13/20. This conveys the message that Les Sherpas delivers tangible results in a short period. The tone is celebratory and impressive, highlighting the efficiency and effectiveness of the service. - 00:21–00:22 Her son was accepted into the school he wanted. - 00:21–00:22 He was accepted into the school he desired. The message here is that Les Sherpas helps students achieve their academic dreams and aspirations. The tone is triumphant and fulfilling, underscoring the transformative impact of the service. - 00:23–00:26 The mother states she has never seen him so proud, and she recommends Les Sherpas. - 00:23–00:26 She expresses that she's never seen her son so proud of himself and recommends Les Sherpas, highlighting the emotional fulfillment and satisfaction gained through the service. The tone is heartwarming and sincere, reinforcing the positive impact on both the student and the parent. - 00:26–00:30 The courses are 100% personalized, individual, online, or at home. - 00:26–00:30 The ad specifies the benefits and services of the courses that are 100% personalized, individual, online, or at home. The message here is that Les Sherpas is adaptable and personalized to specific individual needs. The tone is informative. - 00:30–00:33 There is a choice of 4000+ certified tutors. - 00:30–00:33 The ad showcases that customers have a choice of over 4000+ certified tutors. The message here is that Les Sherpas is vast and trustworthy. The tone is informative and promotes security in services. - 00:33–00:35 She urges the viewer to not hesitate and not lose a year. - 00:33–00:35 The mother urges the viewer to not hesitate and not lose a year. The message here is that Les Sherpas is urgent and important. The tone is urgent and encourages viewers to act quickly.

# Ad summary This ad responds to user comments to address pain points that parents have when their child has failing grades and loses motivation to do homework. # Brand positioning Les Sherpas is an educational service to provide children with personal tutors. They offer customized courses, accessible budgets, and instructors that are trained and qualified to tutor. # Product Les Sherpas offers personal tutoring services. The service helps kids catch up from falling behind, overcome blocks when it comes to learning, prevent a lack of explanation, and avoid kids falling behind in school. They offer 100% personalized courses, accessible budgets, 3000+ professors that are trained and qualified, a private tutor who adapts to the child, covers the basics, and teaches the right method to succeed. # Visual style The overall aesthetic is a person filming the video themselves in natural lighting. It is a hybrid because the man is sitting in front of the camera to promote his brand and there is a scene with a child struggling with his homework. The editing style has quick cuts, with smooth transitions. # Hooks Spoken: 00:00–00:02 [SPEAKING FRENCH] Alors, pourquoi mon enfant a des mauvaises notes? Text overlay: 00:02–00:04 Votre fils a juste accumulé trop de lacunes Visual: 00:00–00:02 The man is sitting in a chair with a grey shirt and glasses. Behind him is a white wall and a picture hanging on the wall. In front of him is a comment bubble that says "Pourquoi mon enfant a des mauvaises notes?" # Funnel stage Middle of funnel (Consideration) # Pain points Child has gaps in learning and no one to explain to them correctly. # Value propositions - With Les Sherpas, the child can catch up effectively. # Benefits - Child can catch up effectively # Features - 100% personalized courses - Accessible budgets - 3000+ professors that are trained and qualified - A private tutor who adapts to the child - Covers the basics - Teaches the right method to succeed # Call to action Testez Les Sherpas dès aujourd'hui. # Point of view - Brand 100% – The man promotes the brand by talking about the service. # Storyline - 00:00–00:02 00:00–00:02 The man in the video reads a question and asks why the person's child is getting bad grades. - 00:02–00:04 00:02–00:04 The man states that the viewer's child has accumulated too many gaps in learning. - 00:04–00:07 00:04–00:07 A child is at a desk struggling with his homework. The man narrates that the reason for this is because no one can explain to him correctly. - 00:07–00:08 00:07–00:08 The man says this is the reason he falls behind. - 00:08–00:11 00:08–00:11 He states with Les Sherpas, the child can catch up effectively. - 00:11–00:13 00:11–00:13 The man reads another question asking why the child no longer wants to do homework. - 00:13–00:17 00:13–00:17 The man states it is not laziness, but a demotivation and loss of confidence in the child. As he says this, a child is looking at his phone. - 00:17–00:19 00:17–00:19 The man states that after many failures, the child wonders what is the point in trying. - 00:19–00:21 00:19–00:21 The man reads another question: "How can I help him myself?" - 00:21–00:24 00:21–00:24 He says to be honest, you might not have the right methods, and recommends delegating to Les Sherpas. - 00:24–00:27 00:24–00:27 He says that it is a real solution. - 00:27–00:37 00:27–00:37 He lists what Les Sherpas offers. - 00:37–00:42 00:37–00:42 He tells the viewer to test Les Sherpas today and the first class is free on Les Sherpas website.

# Ad summary This ad promotes Les Sherpas, a service that provides personalized, individual tutoring, available either online or in person. A mother shares her experience of using Les Sherpas to help her son improve his grades and get into his desired school. She highlights the availability of over 4,000 certified tutors and encourages viewers to not hesitate to try the service. # Brand positioning Les Sherpas is presented as a tutoring service provider that focuses on personalized education for students. The brand aims to occupy a space in the consumer's mind as a reliable and effective support system for students struggling with their studies. Les Sherpas aligns with the values of academic success, personalized learning, and student empowerment. The brand differentiates itself by offering individual courses that are 100% personalized, either online or at home. The brand's positioning is both functional (providing effective tutoring) and emotional (motivating students and fostering their success). # Product Les Sherpas is a service that connects students with certified tutors for personalized, individual courses. These courses are available both online and in-person, catering to the student's specific needs and learning style. The service aims to address the pain points of students who may be falling behind in their studies or lacking foundational knowledge. It offers a solution for parents seeking to provide their children with the support needed to succeed in higher education. Les Sherpas emphasizes the personalization of the courses, the availability of over 4,000 certified tutors, and the flexibility of online or in-person sessions. The ad positions Les Sherpas as a valuable resource for students looking to improve their grades, gain confidence, and achieve their academic goals. # Visual style The ad has a hybrid aesthetic, combining polished commercial elements with a more casual, UGC feel. The editing style includes quick cuts and static shots. The production quality appears to be a mix of professional and user-generated content. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Il m'a dit "Maman, à quoi ça sert de me projeter si mes notes décident pour moi?" Text overlay: 00:00–00:03 SON FILS A FAILLI RATER SON ORIENTATION À CAUSE DE SES NOTES 🥺 Visual: 00:00–00:03 Medium shot of a woman with fair skin and shoulder-length auburn hair, wearing a white patterned blouse and gold jewelry, standing in front of a light wood wall and speaking. The lighting is soft. # Funnel stage Consideration # Pain points The central frustration highlighted in the ad is the son's feeling that his grades are determining his future and preventing him from pursuing his desired academic path. The quote "Maman, à quoi ça sert de me projeter si mes notes décident pour moi?" directly signals this frustration. # Value propositions - 100% personalized courses: This communicates the value of tailoring the education to the student's specific needs. - Individual courses: It highlightes one-on-one attention and customized support. - Online or in-home tutoring: This communicates the convenience and flexibility for busy schedules. - Access to over 4000 certified teachers: This communicates access to qualified and experienced educators. # Benefits - Improve grades - Gain confidence - Get into the school you want - Don't waste a year # Features - Personalized courses - Individual courses - Online or in-home tutoring - Access to over 4000 certified teachers # Call to action N'hésitez pas et ne perdez pas un an. # Social proof - "Je n'ai jamais vu mon fils aussi fier de lui" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a mother who used the brand's tutoring service for her son and shares her experience. # Storyline - 00:00–00:03 00:00–00:03 A mother shares her son's frustration with his grades determining his future. She conveys the message that her son felt his efforts were futile due to his poor grades, setting a tone of concern. - 00:03–00:09 00:03–00:09 The mother explains that she tried to help her son herself, but realized he had accumulated too much delay and lacked basic knowledge, which would prevent him from accessing higher education. This reinforces the initial concern and progresses the narrative by highlighting the need for external help. - 00:09–00:11 00:09–00:11 A colleague told her about "Sherpas," a tutoring service she was unfamiliar with. The narrative is progressing to a solution. - 00:11–00:15 00:11–00:15 The ad shows that they found a private teacher who really adapted to him. The tone is hopeful, as it shows the positive impact of the tutoring service. - 00:15–00:20 00:15–00:20 The mother says his new tutor reviewed his weaknesses, gave him specific methods, and especially remotivated him. The message is now focused on highlighting the benefits of the tutor and the positive changes it brought to the boy's academic life. - 00:20–00:25 00:20–00:25 The mother states that in a few months, her son went from a grade of 9/20 to 13/20 and got into the school he wanted. She expresses her pride in her son. The tone shifts to triumph, as it showcases the success story of her son. - 00:25–00:36 00:25–00:36 The mother recommends Les Sherpas, stating that they offer 100% personalized courses that are individual and either online or at home. The service has over 4000 certified teachers. She urges viewers not to hesitate and not to waste a year. This is now presenting the overall recommendation and key features of the service.

# Ad summary This ad promotes Sherpas courses using a screenshot of an article that claims students with dyscalculia have improved thanks to these courses. It also highlights that 94% of families are satisfied with Sherpas. # Brand positioning The brand, Sherpas, is presented as an academic support resource that specializes in private courses. The brand distinguishes itself by using instructors from top schools who are adaptable to all profiles, indicating a personalized and effective approach to tutoring. The positioning is both functional, focusing on measurable academic improvement, and emotional, emphasizing family satisfaction and confidence in educational support. Sherpas seems to compete with traditional tutoring services by offering a more tailored and potentially higher-quality educational experience. # Product The product is Sherpas private courses, designed to help students, particularly those with dyscalculia, improve their academic performance. These courses are taught by professors from top schools who are adaptable to all student profiles, ensuring a personalized educational experience. The key selling points are the measurable results, with an average improvement of +4.3 points in 3 months, and a high satisfaction rate among families (94%). The ad also mentions that a trial course is available. This offering addresses the barriers of academic struggles and the need for specialized, effective tutoring. # Visual style The ad adopts a platform-native style by mimicking a news article screenshot, which enhances scannability and stop power in feed by presenting information in a familiar, credible format. The inclusion of a real-life image of a student using a tablet adds a touch of authenticity. The overall design prioritizes clear, legible typography and a clean layout, typical of informational content. # Hooks Headline: Ces élèves dyscalculiques ont remonté la pente grâce à ces cours particuliers. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is academic struggles, specifically for students with dyscalculia, as highlighted by the phrase "Ces élèves dyscalculiques ont remonté la pente grâce à ces cours particuliers" (These students with dyscalculia have improved thanks to these private courses). # Value propositions - Proven academic improvement with an average increase of +4.3 points in 3 months. - High family satisfaction rate of 94%, indicating effective and appreciated tutoring. - Access to professors from top schools who can adapt to all student profiles. - Trial course offered # Benefits - Remonté la pente (improved) - Bilan +4,3 points de moyenne en 3 mois (average improvement of +4.3 points in 3 months) - 94% des familles satisfaites (94% of families satisfied) # Features - Professors issus de grandes écoles (professors from top schools) - Adaptés à tous les profils (adapted to all profiles) - Accompagnement 100% sur mesure (100% tailored support) - Cours d'essai offert (trial course offered) # Call to action None used. # Social proof - Les Étudiants - 94% des familles satisfaites (94% of families satisfied) # Point of view - External source: The headline and opening statement come from “Les Étudiants,” presenting an external endorsement of the courses' effectiveness. # Storyline - The ad starts with a headline from "Les Étudiants" highlighting that students with dyscalculia have improved thanks to Sherpas' private courses. This intends to capture attention by showcasing a specific success story for a targeted audience. The perspective is that of a news source reporting on student achievement. - The storyline progresses to describe Sherpas' private courses, emphasizing that they are taught by professors from top schools and are adaptable to all profiles, with 100% tailored support. This provides additional detail about the courses. This is told from the brand's perspective. - The ad concludes by presenting statistics: an average improvement of +4.3 points in 3 months and a 94% family satisfaction rate. It closes by mentioning that a trial course is offered. This part of the story is intended to further persuade parents by highlighting proven results and satisfaction, along with a low-risk opportunity to try the service.

# Ad summary This ad promotes Sherpas, a service that provides personalized tutoring for students. A mother shares her experience of how Sherpas helped her son improve his grades and gain admission to his school of choice, highlighting the personalized support and positive impact on his motivation and success. # Brand positioning Sherpas is presented as a personalized tutoring service designed to help students improve their grades, motivation, and overall academic performance. The brand is positioned as a solution for parents concerned about their children's educational success, particularly those struggling with specific subjects or lacking the foundational knowledge needed for higher education. Sherpas differentiates itself by providing customized, one-on-one tutoring, whether online or in person, tailored to the individual needs of each student. It offers a wide selection of certified tutors, ensuring that students can find the right fit to address their unique learning challenges and achieve their academic goals. # Product Sherpas is a tutoring service that provides personalized, one-on-one academic support to students. The service offers courses that are "100% personnalisés," catering to individual learning needs. These sessions are conducted individually, either online or in person, at the student's home. Sherpas boasts a selection of over 4,000 certified tutors, allowing parents and students to choose the instructor that best fits their requirements. The service aims to address learning gaps, improve academic performance, and boost student motivation. It is designed to help students succeed in their academic pursuits and gain admission to their desired schools, while also easing the stress and worry of parents concerned about their child's education. # Visual style The ad has a natural and authentic aesthetic. The editing is smooth with static shots and simple transitions. The production quality appears to be a mix of user-generated content (UGC) and professionally shot footage, lending credibility to the testimonial. The pacing is consistent throughout, with a conversational tone. Audio-visual sync is maintained, with text overlays timed to highlight key points in the voiceover. # Hooks Spoken: Female 1: Mon fils a failli renoncer aux études qu'il voulait vraiment. Text overlay: NE LAISSEZ PAS UN BULLETIN / FERMER L'AVENIR DE VOTRE ENFANT Visual: 00:00–00:02: A medium shot of a light-skinned woman, likely in her 40s, with shoulder-length auburn hair and bangs, wearing a white floral-patterned blouse and gold jewelry. She is standing in front of a light brown wooden door and light beige wall. She gestures with her hands as she speaks, conveying concern and empathy. The camera is static, focusing on her upper body and facial expressions. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that grades are hindering a child's ability to pursue the education they truly desire. This is encapsulated in the quote: "à quoi ça sert de me projeter si mes notes décident pour moi?” # Value propositions - Personalized, individual courses delivered online or at home for maximum convenience and tailored learning. - Access to a vast network of over 4,000 certified tutors, ensuring a qualified match for every student's needs. - Addresses learning gaps, improves academic performance, and boosts motivation to help students get into their desired school. - Don't lose a year. # Benefits - Address learning gaps - Improve academic performance - Boost student motivation - Help students get into their desired school # Features - Personalized courses - Individual courses - Online or at home - 4000+ certified teachers # Call to action N'hésitez pas et ne perdez pas un an. # Social proof - "Mon fils a failli renoncer aux études qu'il voulait vraiment" – Female 1 (Customer) - "En quelques mois, il est passé de 9 à 13 de moyenne, il a été pris dans une école qu'il voulait" – Female 1 (Customer) - "Je n'ai jamais vu mon fils aussi fier de lui" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a satisfied customer—a mother—who shares her son’s success story. # Storyline - 00:00–00:03 The ad begins with a call to action, warning against letting grades determine a child's future. - 00:00–00:06 The mother then recounts her son's struggle, noting his frustration with feeling that his grades were limiting his aspirations for higher education. This part of the story is told from the mother's perspective, reflecting on her son's feelings. - 00:06–00:11 The mother tried to help her son herself, but realized that he had accumulated learning deficits and lacked foundational knowledge. - 00:11–00:14 The storyline transitions to a solution when a colleague recommends "Sherpas." - 00:14–00:17 The ad provides a visual montages showing a student working with a tutor, underscoring that a tutor was found that adapted to the student. - 00:17–00:22 The mother elaborates that the tutor addressed her son's learning gaps, taught him specific methods, and, most importantly, remobilized him. - 00:22–00:28 The mother reports that his grades jumped from 9 to 13, and he was accepted to the school he wanted to attend, emphasizing the positive outcome of using Sherpas. She concludes that she has never seen her son so proud. The shift in grades is presented as a data point to measure the brand's effectiveness. - 00:28–00:34 The spot closes with the mother recommending Sherpas. - 00:34–00:37 The ad showcases Sherpas' wide selection of over 4000 certified tutors, highlighting the service's capabilities. - 00:37–00:39 The spot ends with the mother urging viewers to not hesitate and lose a year, emphasizing the urgency to seek help.

# Ad summary This ad promotes Les Sherpas, a service offering personalized tutoring for students, especially those with ADHD. A mother shares her experience of how finding a suitable tutor through Les Sherpas significantly improved her son's academic performance and confidence. The ad highlights the platform's extensive selection of certified teachers and personalized courses, encouraging viewers to try a free trial to find the ideal tutor for their child. # Brand positioning Les Sherpas is presented as a comprehensive online platform that specializes in providing personalized academic support. The brand is positioned as a solution for students who struggle in traditional learning environments, particularly those with ADHD. It offers a wide array of certified tutors, allowing parents to find the perfect match for their child's specific needs, learning style, and academic goals. Les Sherpas aims to empower students by boosting their confidence, improving their grades, and helping them achieve their full potential through tailored learning experiences. # Product Les Sherpas is an online platform that provides personalized, one-on-one tutoring services. The product offers access to over 4,000 certified teachers across various subjects and academic levels. It tailors its approach to the individual needs of each student, especially those with ADHD, using short, focused sessions and methods that suit their learning styles. A key feature of Les Sherpas is the extensive selection of tutors, allowing parents to choose a teacher that aligns with their child's specific requirements. The platform addresses barriers such as difficulty focusing, poor grades, and lack of confidence by offering a more adaptable and engaging learning environment. The company provides a free trial course to encourage potential customers to experience the benefits firsthand. # Visual style The ad has a hybrid visual style, blending polished commercial elements with a UGC feel. The primary setting is a car interior, creating a casual and intimate atmosphere. The use of split-screen visuals and website screen recordings provides additional context and credibility. Editing is fairly smooth with static shots. The pacing is consistent at around 17-20 cuts per minute. There is no clear audio-visual sync. # Hooks Spoken: 00:00–00:03 Female 1: Comment mon fils TDAH a finalement réussi au collège? Text overlay: 00:00–00:03 Comment mon fils TDAH (Bottom) / 00:01–00:03 a finalement réussi au collège? (Bottom) Visual: 00:00–00:03 A split-screen is shown. Top: A woman in her 30s with blonde hair, fair skin, wearing a white blazer sits in the driver's seat of a car, speaking to the camera. Bottom: A young boy in a gray shirt sits at a wooden desk, looking at a laptop and writing on paper with a pen. The background is a living room with a blue couch and white walls. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle of students with ADHD in traditional school environments, characterized by poor grades, lack of focus, and low self-esteem. "Et pendant des années, l'école, c'était un enfer pour lui." # Value propositions - Personalized courses tailored to individual needs for better learning outcomes. - Access to a wide range of certified teachers, ensuring a good fit for every student. # Benefits - Improved grades - Increased confidence - Personalized learning experience # Features - 100% personalized courses - 4000+ certified professors for all subjects and levels # Call to action Vous avez un cours d'essai offert sur sherpas.com. Donc si votre enfant, il est TDAH, testez et trouvez lui le professeur idéal. # Social proof - "Ses notes, elles ont remonté. De 8 à 11 de moyenne, mais surtout, il a repris confiance en lui." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a mother sharing her personal experience with Les Sherpas. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a mother in her car asking how her son with ADHD finally succeeded in college. - 00:02–00:08 00:02–00:08 She explains her son was 13 when he was in college, and a doctor explained that he had ADHD. - 00:08–00:12 00:08–00:12 She elaborates that school was hell for him for years. - 00:12–00:17 00:12–00:17 She describes his struggles: he couldn't sit still, never finished homework, and had catastrophic grades. - 00:17–00:26 00:17–00:26 A professional recommended a professor trained for ADHD students, and she found one on Les Sherpas, and everything changed. - 00:27–00:34 00:27–00:34 She explains that the professor adapted to him, no long speeches, short sessions, methods that suited him, and it was the best. - 00:34–00:39 00:34–00:39 He was revived and understood that he wasn't bad, that he just learned differently. - 00:40–00:45 00:40–00:45 She states that his grades went up from 8 to 11 on average, but above all, he regained confidence in himself. - 00:46–00:54 00:46–00:54 She states that Les Sherpas offers 100% personalized courses, and she chose from over 4,000 certified professors for all profiles, subjects, and levels. - 00:54–01:01 00:54–01:01 The mother shares that there is a free trial course offered on sherpas.com, so if your child has ADHD, test and find him the ideal professor.

# Ad summary This ad uses a testimonial from a parent about how the Sherpas tutoring services improved their child's confidence and grades in school. # Brand positioning Sherpas is an online tutoring service designed to help students improve their academic performance and confidence. The brand is positioned as a supportive resource for students who are struggling in school, offering personalized instruction to help them overcome challenges and achieve their full potential. The brand focuses on more than just academics, highlighting the emotional well-being of their child. # Product Sherpas is an online tutoring service. It helps students who are struggling in school by providing personalized instruction and support. In this instance, Sherpas has helped a child overcome their fear of being mocked in class and regain their confidence in their abilities. As a result of using Sherpas, the child's grades have improved from 9 to 13 out of 20 and the child feels comfortable participating in class. # Visual style The ad has a natural, unedited feel, resembling a candid snapshot. The image is well-lit, with soft, diffused light that creates a warm and inviting atmosphere. The composition is simple and focuses on the subject, with minimal distractions in the background, and may be native to the platform, creating a sense of authenticity. # Hooks Headline: Ma fille ne levait plus la main en classe. Elle avait trop peur qu'on se moque d'elle. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is a child's fear of being mocked and the resulting reluctance to participate in class. The text reads: "Ma fille ne levait plus la main en classe. Elle avait trop peur qu'on se moque d'elle." # Value propositions - The opportunity to regain confidence and improve academic performance through personalized tutoring and a supportive learning environment # Benefits - regain the right to be wrong - ask questions without shame - She went from 9 to 13 on average. - Above all, she finally dares to participate. # Call to action None used. # Social proof - "Ma fille ne levait plus la main en classe. Elle avait trop peur qu'on se moque d'elle. Elle préférait se taire, même quand elle savait. On lui a trouvé un prof Les Sherpas, et il lui a redonné le droit de se tromper. De poser des questions sans avoir honte. Elle est passée de 9 à 13 de moyenne. Et surtout, elle ose enfin participer." # Point of view - Customer: The testimonial shares the personal experience of a parent whose child benefited from the Sherpas tutoring service. # Storyline - The ad starts with a parent's description of their child's negative experience in school. They explain that the child stopped raising their hand in class because they were afraid of being mocked, preferring to stay silent even when they knew the answer. This is intended to highlight the child's lack of confidence and fear of making mistakes, from the parent's perspective. - The narrative shifts as the parent shares how Sherpas helped their child overcome these challenges. The parent explains that after finding a Sherpas tutor, their child was given permission to make mistakes. As a result, the child feels comfortable asking questions without feeling ashamed. This is intended to demonstrate how Sherpas can provide a supportive learning environment where students feel safe to take risks and learn from their mistakes, from the parent's perspective. - The story concludes with the positive outcomes that the child has experienced since using Sherpas. The parent states that their child's grades have improved from 9 to 13 and, most importantly, the child now feels confident enough to participate in class. This serves as a powerful testimonial of how Sherpas can transform a student's academic performance and emotional well-being, from the parent's perspective.

# Ad summary This ad promotes Sherpas, a service that provides 100% personalized courses accessible to all budgets. The ad features a man holding a microphone who explains that children are demotivated by school due to the loss of confidence in themselves. He asks how he can help and recommends Sherpas, which provides individual instructors that will adapt to the student, teach them the basics, and transmit the right methods to succeed. He encourages the viewer to test Sherpas and informs them that the first trial course on Sherpas.com is free. # Brand positioning Sherpas is a service that offers personalized courses with the aim of helping students regain confidence and motivation in their studies. The brand positions itself as a solution to the common problem of children feeling demotivated due to repeated failures and a lack of adapted learning methods. Sherpas aims to disrupt the traditional education norms by providing individual instructors who tailor their approach to each student's needs and budget. Sherpas positions itself as a practical and reliable choice for parents seeking personalized education and support for their children. They provide access to over 3000 trained and qualified professors. # Product Sherpas offers 100% personalized courses that are accessible to all budgets. It is for students who are experiencing a loss of confidence in learning. The courses are designed to help students who are demotivated by school, due to repeated failures and a lack of adapted learning methods. Sherpas addresses these issues by providing students with a personal instructor who adapts to their needs and reintroduces them to the basics and gives them the necessary skills to succeed. Sherpas has over 3000 trained and qualified professors. # Visual style The ad features a mix of static shots with a focus on clear and direct communication. The editing style consists of simple cuts between scenes, with minimal transitions. The production quality is polished with clean lighting, aiming for a professional feel. The pacing is consistent, with an average of about two cuts per minute, maintaining a steady flow of information. The ad prioritizes clear audio-visual sync to ensure the message is easily understood. # Hooks Spoken: 00:00–00:03: Ce prof vous explique pourquoi un enfant est démotivé par l'école. Text overlay: Ce prof vous explique POURQUOI un enfant est DÉMOTIVÉ par l'école Visual: 00:00–00:03: A static close-up of a middle-aged man with glasses, wearing a green shirt and sitting in a room. He is holding a small microphone. The background includes a white wall and a framed picture. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets demotivation in school. "Après trop d'échecs, il se dit à quoi bon essayer ?" # Value propositions - Sherpas offers 100% personalized courses at any budget. - With a personalized instructor, a student regains the confidence in learning. # Benefits - Courses are affordable. - Students are assigned a teacher to adapt to the student’s learning style. - Students learn the proper tools to succeed. # Features - 100% personalized courses - Accessible to all budgets - 3000+ trained and qualified professors - A personal instructor who adapts to the student - Good learning methods # Call to action Testez Les Sherpas dès aujourd'hui. # Social proof - None used. # Point of view - Brand 80% – The brand pov is delivered through claims of the Sherpas product offering as well as the professor, who is the brand’s mouthpiece in the ad. - Customer 20% – The customer pov is present in the form of on-screen questions that the professor answers. # Storyline - 00:00–00:03 The ad opens with an introduction to a professor who will explain why a child is demotivated by school. This setup is from the brand's perspective, establishing expertise and setting the stage for the problem that will be addressed. - 00:03–00:05 A question appears in a comment bubble about why a child no longer wants to do their homework. This question represents a common parental concern and sets the stage for the following explanation. - 00:05–00:08 The professor clarifies that it's not laziness, but demotivation and loss of confidence, highlighting the emotional and psychological factors at play. This statement is from the expert, the professor. - 00:07–00:11 A visual of a child looking at social media on their phone reinforces the concept of demotivation. - 00:08–00:11 The professor speaks about how the student might feel and what the outcome may be, further explaining what causes demotivation, from the perspective of an expert with insight. - 00:11–00:13 Another question appears in a comment bubble, asking how to help the child, building anticipation for the solution about to be presented. This question continues to play out the parent's perspective. - 00:13–00:17 The professor suggests that the viewer might not have the right methods and recommends delegating to Sherpas, a service that offers tailored courses to help students regain motivation. This transition marks the shift to the brand's proposed solution. - 00:17–00:29 The professor describes the solution with Sherpas courses being personalized, accessible, and taught by qualified professors. This section reinforces the value proposition of the brand and the benefits of choosing Sherpas. - 00:29–00:34 A call to action to test Sherpas today is given, and the professor encourages the viewer with a reminder that the first trial course is free on Sherpas.com. The hook builds curiosity, setting the tone for a personalized education solution.

# Ad summary This ad features a testimonial from a parent who says their child improved their grades after using the Sherpas tutoring service. # Brand positioning Les Sherpas is presented as a high-quality tutoring service that provides personalized support to students. The brand aims to occupy the space of a reliable partner for parents seeking to improve their child's academic performance by offering tutors who adapt to the student's individual needs and pace. The ad conveys a sense of personalized attention and improved academic outcomes, positioning the brand as a solution for students who need extra support to succeed academically. It directly addresses the functional need for academic improvement. # Product Les Sherpas is an educational service offering personalized tutoring. The service is intended for students who need additional academic support. The advertised USP is that tutors adapt to the student's pace, style, and individual learning needs. The ad aims to alleviate the barrier of finding a tutor who can truly connect with and support a student on a personal level, thereby improving their academic performance. # Visual style The ad has a clean, straightforward visual style with a focus on showcasing the student engaged in their work. It features a well-lit, close-up shot of a child doing schoolwork. The image treatment is natural, with no obvious filters or heavy editing. The typography is clean and simple, ensuring the text is easily readable. The ad's visual approach is designed for quick comprehension and aims to convey a sense of trust and relatability. # Hooks Headline: Trente élèves, un seul prof, personne pour s'adapter aux difficultés de mon fils. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of parents who are seeking effective support for their children's academic struggles: "Trente élèves, un seul prof, personne pour s'adapter aux difficultés de mon fils." # Value propositions - The tutoring service adapts to the student's individual needs and pace, resulting in improved grades. # Benefits - Il est passé de 8 à 12 de moyenne. # Features - prof particulier sur Les Sherpas qui s'adapte à lui et va à son rythme # Call to action None used. # Social proof - "Il est passé de 8 à 12 de moyenne." # Point of view - Customer: The top caption features a testimonial from a parent, sharing their positive experience with Les Sherpas and the academic improvement their child experienced. # Storyline - The ad opens with a parent's testimonial, stating that their child improved their grades from 8 to 12 after finding a tutor from Les Sherpas who adapts to the child's pace and learning style. This is included to highlight the effectiveness of the service and provide social proof from the customer's POV. - The scene then cuts to a shot of a child completing a worksheet, further solidifying the theme of academic support and improvement. The customer's POV is being shown, portraying the practical application of the service and its direct impact on a student's learning.

# Ad summary A woman in a car shares her experience with Les Sherpas, a tutoring service. She explains that her son struggled in school for years, but after finding a tutor on Les Sherpas, his grades improved and he regained confidence. # Brand positioning Les Sherpas is presented as a tutoring service that specializes in personalized education for students of all levels and learning styles. The brand is positioned as a solution for parents seeking tailored support for their children's academic needs, emphasizing the availability of certified teachers across various subjects. The brand seems to differentiate itself from traditional tutoring services by offering personalized support, catering to unique student needs, and providing a platform with access to a wide range of qualified teachers, promoting a sense of empowerment and renewed confidence for students. # Product Les Sherpas is a tutoring service connecting students with certified teachers for personalized learning. The ad highlights that Les Sherpas offers 100% personalized courses and a wide selection of over 4,000 certified teachers, catering to all profiles, subjects, and levels. The service addresses the need for tailored education, especially for students with specific learning challenges. The ad emphasizes that the service helps students not only improve their grades but also regain confidence, suggesting that the service aims to make students understand that they can learn, just in a different way. A free trial course is offered via the website. # Visual style The ad has a UGC feel, with a simple shot and natural lighting inside a car. The focus is on the person speaking, creating a direct and personal connection with the viewer. # Hooks Spoken: 00:00–00:02 Comment son fils TDAH s'en est sorti à l'école ? Text overlay: 00:00–00:02 Comment son fils TDAH s'en est sorti à l'école... Visual: 00:00–00:02 The video consists of a single shot filmed inside the front seat of a car. The woman (30s, light skin, light brown hair, wearing a beige blazer over a black t-shirt) sits in the driver's seat and looks directly at the camera. The background is the interior of the car, with black leather seats and a view through the windows of an out-of-focus street. The camera is stationary and close up on her face, capturing her expressions and hand gestures as she speaks. # Funnel stage Consideration # Pain points The ad highlights the difficulties faced by students with ADHD in traditional school settings. These students may struggle to stay in place, finish their homework, and achieve good grades, leading to frustration and a sense of inadequacy. # Value propositions - Personalized learning for students with ADHD: By offering teachers trained specifically for students with ADHD and 100% personalized courses, Les Sherpas provides a tailored learning experience that addresses the unique needs of these students. - Improved academic performance and confidence: The ad highlights that Les Sherpas can help students improve their grades and regain confidence. This appeals to parents who want to see their children succeed academically and develop a positive self-image. # Benefits - Tout a changé (everything changed) - S'est vraiment adapté à lui (really adapted to him) - Il a compris qu'il était pas nul, qu'il apprenait juste différemment (he understood that he wasn't dumb, that he was just learning differently) - Ses notes, elles sont remontées de 8 à 11 de moyenne (his grades went up from 8 to 11 on average) - Il a repris confiance en lui (he regained confidence) # Features - Professeur formé pour les élèves TDAH (teacher trained for students with ADHD) - Cours 100 % personnalisés (100% personalized courses) - 4000 professeurs certifiés (4000 certified teachers) - Cours d'essai offert (free trial course) # Call to action Testez et trouvez lui le professeur idéal. (Test and find the ideal teacher for him.) # Social proof - "Et là, mais tout a changé. Le prof, il s'est vraiment adapté à lui." – Female 1 (Customer) - "Il a compris qu'il était pas nul, qu'il apprenait juste différemment." – Female 1 (Customer) - "Ses notes, elles sont remontées de 8 à 11 de moyenne" – Female 1 (Customer) - "Il a repris confiance en lui" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a mother who used the product and wants to share her family’s experience. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the woman posing the question: "Comment son fils TDAH s'en est sorti à l'école..." (How did her ADHD son get through school?). She begins to tell a story about her son's academic struggles. This is designed to grab attention by immediately addressing a specific concern of parents with children who have ADHD. The audience is placed into the story immediately. - 00:03–00:11 00:03–00:11 The woman describes how school was difficult for her son, mentioning issues like being unable to stay in place, not finishing homework, and having "catastrophic" grades. This is meant to evoke empathy and establish a shared understanding with viewers who may have similar experiences with their own children. The tone is serious and reflective, highlighting the challenges faced by children with ADHD in traditional school settings. - 00:11–00:19 00:11–00:19 She transitions to the turning point, recounting how a professional advised her to seek a teacher specifically trained for students with ADHD, leading them to discover Les Sherpas. This creates a sense of hope and introduces the product as a potential solution to the earlier described struggles. Her tone is hopeful and positive, indicating a change for the better. - 00:19–00:27 00:19–00:27 She explains that everything changed after starting Les Sherpas, highlighting the personalized approach and methods that suited her son's needs. Her tone is enthusiastic and appreciative, emphasizing the positive impact of Les Sherpas on her son's education and well-being. - 00:28–00:39 00:28–00:39 The woman describes the benefits her son experienced, including feeling like he was "reviving," realizing he wasn't "dumb," and regaining confidence. This part highlights the emotional and psychological benefits of the product, resonating with parents who want to see their children thrive and believe in themselves. The tone is empowering and uplifting. - 00:39–00:55 00:39–00:55 She shares that Les Sherpas offers 100% personalized courses and allows her to choose from over 4,000 certified teachers for all profiles, subjects, and levels. She then mentions that they offer a free trial course on sherpas.com. This section provides information and creates an opportunity for the viewer to explore the service. The tone is informative and reassuring, offering a tangible action for interested viewers. - 00:51–00:55 00:51–00:55 The ad concludes by encouraging parents with children who have ADHD to test the service and find the ideal teacher for their child. This reinforces the call to action and encourages viewers to take the next step towards resolving their child's learning challenges. The tone is encouraging and supportive.

# Ad summary This ad features a split-screen video call between a man and a woman. The woman expresses concern about her daughter's upcoming baccalaureate exam and her declining grades. The man suggests that her daughter needs a private tutor who can adapt to her learning style. He recommends Les Sherpas, highlighting their personalized courses, certified teachers, and positive results. The ad emphasizes the importance of addressing learning gaps and boosting confidence, urging viewers to act quickly and offering a free trial course. # Brand positioning Les Sherpas is presented as a provider of personalized, one-on-one tutoring services designed to address individual learning needs. The brand aims to occupy a space in the consumer's mind as a solution for students struggling with their studies due to a lack of personalized attention in traditional classroom settings. The brand promotes the value of tailored education, emphasizing the importance of understanding each student's unique learning style and building their confidence. Les Sherpas positions itself against the norm of standardized education, where teachers may not be able to cater to every student's individual needs. The brand positioning is both functional, focusing on personalized learning and academic improvement, and emotional, highlighting the boost in confidence and reduction of stress for students. # Product Les Sherpas offers individual, 100% personalized tutoring courses designed to cater to each student's unique learning style and needs. These courses are delivered by over 4,000 certified and trained teachers, ensuring a high standard of instruction. The program focuses on identifying and addressing learning gaps, revisiting misunderstood basics, and building the student's confidence. Les Sherpas emphasizes a pedagogical approach from start to finish, promising a comprehensive and supportive learning experience. The ad highlights that 93% of students using Les Sherpas experience an average grade increase of 4 points. The service also boasts over 1,000 verified reviews on Trustpilot, indicating a high level of customer satisfaction. A free trial course is offered, addressing the purchase barrier of uncertainty and allowing potential customers to experience the service firsthand. # Visual style The ad has a natural, unpolished aesthetic, resembling a real video call. The editing style is simple, with static shots and no transitions. The production quality has a UGC feel, which supports the intended tone of authenticity and relatability. The pacing is consistent, with a moderate rhythm dictated by the natural flow of conversation. The audio and visual elements are synced to the speakers' dialogue. # Hooks Spoken: 00:00–00:03 Female 1: Ma fille va bientôt passer le bac et vu ses notes, ça me fait un peu peur... Text overlay: 00:00–00:03 Ma fille va bientôt passer le bac (Caption) / 00:00–00:03 et vu ses notes, ça me fait un peu peur... (Caption) Visual: 00:00–00:03 The shot shows a split-screen view of a video call. In the top half, a man (40s, white, wearing glasses and headphones, dressed in a white shirt) is sitting in what appears to be a home office. The background includes a lamp and a framed picture. He has his hands clasped in front of him and looks directly at the camera with a neutral expression. In the bottom half, a woman (40s, white, with short brown hair, wearing earrings and a dark top) is sitting in a room with a bookshelf in the background. She is speaking and looking directly at the camera with a concerned expression. The camera is stationary and provides a medium shot of both individuals. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that students struggle in traditional classroom settings where teachers cannot adapt to each student's individual learning style. This is signaled by the quote: "Elle me dit qu'elle ne comprend rien, qu'elle essaie mais qu'il n'y a plus rien qui rentre." # Value propositions - Personalized courses to help students who are struggling in school - Certified teachers to ensure a high standard of instruction - Proven results with 93% of students improving their grades # Benefits - 93% of students progress with +4 points on their average - More than 1,000 verified reviews on Trustpilot # Features - Individual courses - 100% personalized - A real pedagogical follow-up from the beginning to the end - More than 4,000 certified and trained teachers - Free trial course # Call to action Surtout n'attendez pas. # Social proof - "93% des élèves progressent avec +4 points sur leur moyenne." - "Ils ont même plus de 1 000 avis vérifiés sur Trustpilot" # Point of view - Customer 50% – The customer POV is communicated through the mother's expressions of concern and questions about her daughter's education. - Brand 50% – The brand POV is communicated through the man's explanations of the product and its benefits. # Storyline - 00:00–00:03 00:00–00:03 The video opens with a split-screen view of a video call between a woman and a man. The woman expresses concern about her daughter's upcoming baccalaureate exam and her daughter's grades. The message conveys a sense of parental worry and the need for academic support. The perspective is from the mother's point of view, sharing her personal concerns. The tone is anxious and seeking advice. - 00:03–00:08 00:03–00:08 The man asks what her daughter says when asked about her struggles. The woman replies that her daughter says she doesn't understand anything and that nothing is making sense. This continues the narrative by highlighting the daughter's perspective and the core problem of comprehension difficulties. The tone is empathetic and understanding. - 00:08–00:17 00:08–00:17 The man explains that it's normal for students to struggle in a classroom setting where teachers can't adapt to each student's learning style. He emphasizes that her daughter has her own way of understanding, and no one is explaining things in a way that she needs. This beat introduces the problem of standardized education and the need for personalized learning. The tone is reassuring and informative. - 00:17–00:28 00:17–00:28 The woman agrees, and the man continues by explaining that her daughter is accumulating gaps in her knowledge, falling behind, and losing confidence. He suggests that she might even feel like she's failing, but in reality, she just needs someone to adapt to her. This beat highlights the negative consequences of not addressing learning gaps and the emotional impact on the student. The tone is empathetic and solution-oriented. - 00:29–00:30 00:29–00:30 The woman asks what she can do to help her daughter. This beat transitions the narrative towards finding a solution. The tone is hopeful and proactive. - 00:30–00:41 00:30–00:41 The man suggests that she needs a private tutor who can go at her pace, identify her gaps, revisit the basics, and restore her confidence. He guarantees that with this, her daughter will improve. The woman asks where she can find such a tutor. This beat introduces the solution of private tutoring and sets up the recommendation for Les Sherpas. The tone is confident and reassuring. - 00:42–00:57 00:42–00:57 The man recommends Les Sherpas, describing them as individual, 100% personalized courses with pedagogical support from start to finish. He mentions they have over 4,000 certified and trained teachers and that 93% of students progress with +4 points on their average. He also mentions they have over 1,000 verified reviews on Trustpilot, emphasizing their credibility. This beat provides detailed information about the product and its benefits. The tone is informative and persuasive. - 00:57–01:01 00:57–01:01 The man states that the trial course is offered and urges viewers not to wait, emphasizing that the sooner they act, the quicker their child will catch up. This beat creates a sense of urgency and encourages immediate action. The tone is urgent and encouraging. - 01:01–01:01 01:01–01:01 The woman smiles.

# Ad summary This ad promotes Les Sherpas, a service that provides personalized tutoring for students. The ad features a man discussing the stress that students face when they don't understand their coursework. He explains that Les Sherpas offers personalized, online or in-home tutoring with over 4,000 certified teachers. He shares that 93% of students see real progress with Les Sherpas and encourages parents to visit sherpas.com to relieve their child's stress. # Brand positioning Les Sherpas is presented as a tutoring service that aims to alleviate student stress by providing personalized learning experiences. The brand positions itself as a solution to the frustration and anxiety students face when they struggle to understand their coursework. By offering tailored instruction and adapting to each student's needs, Les Sherpas seeks to empower students and improve their academic performance. The brand emphasizes the importance of understanding over rote memorization, suggesting a focus on deeper learning and comprehension. Les Sherpas aims to occupy a space in the consumer's mind as a supportive and effective resource for students seeking academic assistance. # Product Les Sherpas offers personalized tutoring services designed to help students overcome academic stress and improve their understanding of coursework. The service provides access to over 4,000 certified teachers who can provide instruction online or in-home. Les Sherpas focuses on adapting to each student's individual needs, addressing knowledge gaps, and providing effective study methods. The service aims to alleviate the stress associated with academic struggles by offering tailored support and guidance. Les Sherpas emphasizes personalized learning, with parents able to choose from a wide range of certified teachers and offering a trial lesson to discover the professor chosen. The service has reportedly supported over 40,000 families, with 93% of students experiencing real progress. # Visual style The ad has a clean and professional aesthetic, with a focus on clear communication and building trust. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality is polished, with even lighting and a neutral background. The pacing is moderate, allowing the speaker to convey his message effectively. The audio-visual sync is well-maintained, with the visuals supporting the spoken content. # Hooks Spoken: 00:00–00:02 Croyex-moi: un ado qui comprend ses cours, il arrête d'être stressé. Text overlay: 00:00–00:00 Croyex-moi : (Caption) / 00:00–00:01 un ado qui comprend ses cours, / 00:01–00:02 il arrête d'être stressé. Visual: 00:00–00:02 The screen is split horizontally. The top half shows a man in his late 40s with short, neatly styled hair and a light blue button-down shirt. He is sitting in front of a dark gray background and speaking into a microphone. The camera is positioned at chest level, providing a close-up view of his face and upper body. The lighting is soft and even, highlighting his features. The bottom half of the screen shows a young man, likely a teenager, sitting at a desk in a classroom. He has short, reddish-blond hair and is wearing glasses and a dark green sweater. He is writing in a notebook, with a whiteboard visible in the background. The lighting is brighter in the classroom setting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of student stress and anxiety related to academic struggles. The man states, "Votre ado voit les autres comprendre, et lui non, alors forcément, ça l'angoisse," highlighting the emotional impact of feeling left behind. # Value propositions - Personalized tutoring addresses individual needs and learning styles. - Certified teachers provide quality instruction and support. - Trial lesson allows parents to assess the fit between student and teacher. - Online or in-home instruction offers flexibility and convenience. - Proven results demonstrate the effectiveness of the service. # Benefits - Alleviates student stress - Improves understanding of coursework - Provides effective study methods - Offers tailored support and guidance - 93% of students see real progress # Features - Personalized tutoring services - Online or in-home instruction - Access to over 4,000 certified teachers - Trial lesson offered - 100% personalized # Call to action Allez voir sur sherpas.com # Social proof - "Ils ont accompagné plus de 40 000 familles et 93% des élèves voient de réels progrès." # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with a spokesperson presenting the problem, solution, and benefits of Les Sherpas. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man speaking directly to the camera, stating, "Croyex-moi: un ado qui comprend ses cours, il arrête d'être stressé." This opening statement serves as a hook, immediately addressing the issue of student stress and suggesting that understanding coursework is the key to alleviating it. The man speaks with a confident and reassuring tone, establishing himself as an authority on the subject. - 00:03–00:09 00:03–00:09 The man continues, "Le stress vient de l'incompréhension, pas du travail. Votre ado voit les autres comprendre, et lui non, alors forcément, ça l'angoisse." He elaborates on the root cause of student stress, attributing it to a lack of understanding rather than the workload itself. He highlights the emotional impact of feeling left behind when peers grasp concepts more easily. The tone remains empathetic and understanding, reinforcing the brand's commitment to addressing student anxieties. - 00:09–00:13 00:09–00:13 He adds, "Donc il n'ose rien demander, il n'a pas les bonnes méthodes de travail et il accumule des lacunes." He explains that students who don't understand their coursework may be hesitant to ask for help, leading to a cycle of accumulating knowledge gaps. The tone is matter-of-fact, highlighting the practical challenges students face. - 00:13–00:22 00:13–00:22 The man transitions to a solution, stating, "Mais donnez à ce même élève un professeur particulier qui s'adapte vraiment à lui, qui reprend les notions importantes, qui explique autrement, qui lui donne une vraie méthode... Et vous verrez: tout change." He introduces the idea of personalized tutoring as a way to address the student's individual needs and learning style. The tone becomes more optimistic and encouraging, emphasizing the transformative potential of tailored instruction. - 00:22–00:28 00:22–00:28 He then says, "Et c'est exactement ce que font Les Sherpas: des cours particuliers 100% personnalisés en ligne ou à domicile." He explicitly connects the solution to the brand, Les Sherpas, positioning it as a provider of personalized tutoring services. The tone is confident and authoritative, reinforcing the brand's expertise in the field. - 00:28–00:34 00:28–00:34 The man continues, "Les parents choisissent parmi plus de 4 000 profs certifiés et ont un cours d'essai offert pour découvrir le professeur choisi." He highlights the key features of Les Sherpas, including the large pool of certified teachers and the option for a trial lesson. The tone is informative and reassuring, emphasizing the brand's commitment to quality and customer satisfaction. - 00:34–00:39 00:34–00:39 He shares, "Ils ont accompagné plus de 40 000 familles et 93% des élèves voient de réels progrès." He presents social proof, citing the number of families served and the high percentage of students who experience positive results. The tone is persuasive and credible, building trust in the brand's effectiveness. - 00:39–00:45 00:39–00:45 The man concludes, "Alors moi maintenant je conseille le site à tous les parents. Allez voir sur sherpas.com, ça peut vraiment enlever du stress à votre ado." He offers a personal endorsement and provides a clear call to action, encouraging parents to visit the Les Sherpas website. The tone is friendly and approachable, reinforcing the brand's commitment to supporting families.

# Ad summary This ad promotes Sherpas, a service that provides personalized tutoring for students. The ad features a man discussing how stress can negatively impact students' performance in school. He explains that Sherpas offers personalized courses online or at home, with parents being able to choose from over 4,000 certified teachers. The ad highlights that 93% of students see real progress with Sherpas and encourages parents to visit Sherpas.com to alleviate their child's stress. # Brand positioning Sherpas is presented as a personalized tutoring service that aims to alleviate stress and improve academic performance for students. The brand positions itself as a solution to the problem of students struggling in school due to stress and lack of understanding. It emphasizes the importance of personalized attention and tailored teaching methods to help students overcome their difficulties. Sherpas differentiates itself by offering a wide selection of certified teachers and providing courses that are 100% personalized, either online or at home. The brand's positioning is functional, focusing on providing effective and accessible tutoring services to help students succeed academically. # Product Sherpas offers personalized tutoring services designed to help students overcome academic challenges and reduce stress. The service provides access to over 4,000 certified teachers who can deliver courses online or at home. These courses are 100% personalized to meet the individual needs of each student, ensuring that they receive targeted support and guidance. Sherpas addresses the issue of students struggling with comprehension and feeling overwhelmed, offering a solution that adapts to their specific learning style and pace. The service also provides a trial course, allowing parents to discover the chosen teacher before committing to a full program. Sherpas aims to provide students with the right methods and support to improve their understanding and academic performance, ultimately leading to real progress and reduced stress. # Visual style The ad has a hybrid visual style, combining a UGC-style opening shot with a more polished commercial feel for the expert testimonial. The editing style is characterized by static shots and smooth transitions, creating a professional and trustworthy tone. The production quality is high, with clear audio and well-lit visuals. The pacing is consistent, with a moderate BPM that keeps the viewer engaged without feeling rushed. The audio-visual sync is well-coordinated, with the expert's speech aligning with the visuals to reinforce the message. # Hooks Spoken: 00:00–00:05 On ne le dit pas assez, mais la plupart des ados qui galèrent à l'école, c'est le stress qui les bloque. Pas un manque de capacité. Text overlay: 00:00–00:05 Le stress : la vraie cause des mauvaises notes Visual: 00:00–00:05 A young man with dark hair and glasses is shown sitting at a desk, writing in a notebook. He is wearing a dark shirt. The lighting is dim, creating a serious and focused atmosphere. The camera is positioned close to the subject, emphasizing his concentration. The background is blurred, keeping the focus on the student and his work. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the stress and anxiety experienced by students who struggle in school due to a lack of understanding. This is signaled by the opening shot of a stressed student and the line, "Le stress : la vraie cause des mauvaises notes" (Stress: the real cause of bad grades). # Value propositions - Personalized courses tailored to individual needs - Access to a wide selection of certified teachers - Trial course to ensure a good fit - Proven results with 93% of students seeing real progress # Benefits - Alleviates stress - Improves understanding - Provides real progress - Adapts to individual needs # Features - Personalized courses - Online or at-home tutoring - 4,000+ certified teachers - Trial course offered # Call to action Allez voir sur sherpas.com (Go to sherpas.com) # Social proof - "Ils ont accompagné plus de 40 000 familles et 93% des élèves voient de réels progrès." (They have accompanied more than 40,000 families and 93% of students see real progress.) # Point of view - Customer 5% – The ad begins with a brief shot of a student, implying the customer's perspective on the problem. - Brand 45% – The brand's perspective is communicated through the expert's promotion of Sherpas as the solution. - Expert 50% – The expert provides credibility and explains the problem and solution from an authoritative standpoint. # Storyline - 00:00–00:05 00:00–00:05 The video opens with a young man studying and looking stressed. The narrator states that stress is the real cause of bad grades, not a lack of capacity. This sets the stage by identifying the problem the product aims to solve: academic struggles due to stress. The perspective is from the brand, highlighting a common issue among students. - 00:05–00:17 00:05–00:17 A man is shown speaking into a microphone, explaining that stress often comes from a simple thing: incomprehension. He says that when students see others understanding and they don't, it causes anxiety. This builds on the problem by explaining the root cause of the stress and its emotional impact on students. The perspective is from an expert, providing credibility to the claim. - 00:17–00:26 00:17–00:26 The expert continues, stating that giving a student a private teacher who adapts to them, reviews important concepts, explains differently, and provides a real method can change everything. This introduces the solution: personalized tutoring. The perspective remains from the expert, emphasizing the benefits of individualized instruction. - 00:26–00:32 00:26–00:32 The expert states that this is exactly what Les Sherpas does: personalized courses online or at home. This directly connects the solution to the brand, positioning Sherpas as the provider of personalized tutoring. The perspective shifts to the brand, promoting its services as the solution. - 00:32–00:42 00:32–00:42 The expert highlights that parents can choose from over 4,000 certified teachers and have a trial course to discover the chosen teacher. He also mentions that Sherpas has accompanied over 40,000 families and that 93% of students see real progress. This provides social proof and builds trust in the brand. The perspective remains from the expert, reinforcing the credibility of the service. - 00:42–00:49 00:42–00:49 The expert recommends the site to all parents and encourages viewers to visit Sherpas.com to alleviate their child's stress. This concludes the ad with a call to action, urging viewers to take the next step. The perspective remains from the expert, providing a final endorsement of the brand.

# Ad summary This ad promotes Les Sherpas, a service that provides personalized tutoring for students. A father shares his experience of his son struggling in school and how Les Sherpas helped him improve his grades and confidence. He highlights the benefits of the service, such as personalized online or in-home tutoring, certified teachers from top schools, and a free trial. # Brand positioning Les Sherpas is presented as a reliable and effective tutoring service that helps students improve their academic performance and confidence. The brand emphasizes personalized learning, certified teachers from top schools, and flexible online or in-home options. The brand positions itself as a solution for parents concerned about their children's academic struggles, particularly those facing the challenge of repeating a grade. The brand aims to occupy the space of a supportive and results-driven educational resource, aligning with values of academic success and personalized attention. It pushes against the norm of generic tutoring by offering highly qualified teachers and tailored learning experiences. The brand positioning is both functional (improving grades) and emotional (boosting confidence). # Product Les Sherpas is a tutoring service that provides personalized academic support for students of all levels. The service offers 100% personalized lessons online or in-home, with a choice of over 4,000 certified teachers from top schools. The service is designed to adapt to the student's individual needs and learning style, helping them to regain confidence and improve their grades. The ad highlights that regular students gain more than 4 points on their average grade. A free trial lesson is offered on sherpas.com. The product is for students who are struggling in school, particularly those who have repeated a grade or are at risk of doing so. The ad addresses the purchase barrier of uncertainty by offering a free trial and emphasizing the qualifications of the teachers. # Visual style The ad has a UGC feel, with a casual and authentic tone. The editing style is simple, with static shots and occasional jump cuts. The production quality is decent, with natural lighting and a home kitchen setting. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: Mon fils a redoublé l'année dernière et j'avais tellement peur qu'il redouble encore. Text overlay: Ado et redoublement : la solution 😉 (Caption) Visual: 00:00–00:03: A man with a beard, wearing a white sweater, stands in a kitchen peeling a carrot over a wooden cutting board. There are several carrots and a knife on the board. The background includes a white wall, a black oven, and white cabinets. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration and emotional distress of having a child who is struggling in school and at risk of repeating a grade. "De le voir rentrer démotivé, honteux devant ses copains qui sont passés au lycée?" # Value propositions - Personalized tutoring for all types of students and subjects - Certified teachers from top schools - Flexible online or in-home options - Free trial lesson to experience the service # Benefits - Improved grades - Increased confidence - Personalized learning experience - Access to top-quality teachers - Flexible learning options # Features - Personalized tutoring - Online or in-home options - Certified teachers from top schools - 4000+ professors - Free trial lesson # Call to action None used. # Social proof - "En trois mois, il est passé de 8 à 12 de moyenne. Il a vraiment repris confiance en lui, il s'est complètement reconstruit." - "Et les élèves réguliers gagnent plus de 4 points sur leur moyenne." # Point of view - Customer 100% – The entire video is told from the perspective of a father sharing his personal experience with the product. # Storyline - 00:00–00:03 The father shares his concern about his son repeating a grade again. - 00:03–00:09 He reflects on the emotional impact of his son's academic struggles, including feeling demotivated and ashamed. - 00:09–00:16 The father admits to not taking action sooner, until the principal warned him about the risk of his son repeating another grade. - 00:16–00:22 He realized he needed to take action and found a tutor for his son through Les Sherpas. - 00:22–00:33 He emphasizes that Les Sherpas provides certified and patient tutors who adapt to the student's needs and help them rebuild their knowledge from the basics. - 00:33–00:39 The father shares the positive results his son achieved with Les Sherpas, including improved grades and increased confidence. - 00:39–00:43 He describes Les Sherpas as personalized tutoring that can be done online or at home. - 00:43–00:50 He highlights the availability of over 4,000 certified teachers from top schools, catering to all types of students and subjects. - 00:50–00:54 The father shares that regular students gain more than 4 points on their average grade. - 00:54–00:56 He mentions the free trial lesson offered on sherpas.com. - 00:56–00:59 The father urges viewers not to wait if their child is struggling in school.

# Ad summary This ad promotes Les Sherpas, a tutoring service that provides personalized courses for students from middle school to higher education. The ad features a man presenting a whiteboard with three reasons why students may be unmotivated in school: not understanding the material, not seeing the value in their efforts, and losing confidence. The ad then presents Les Sherpas as a solution, offering personalized courses with adaptable teachers, covering a wide range of subjects, and providing support both in-person and online. The ad highlights that Les Sherpas has helped over 40,000 families and improved students' average grades. # Brand positioning Les Sherpas is presented as a tutoring service that offers personalized support to students from middle school to higher education. The brand aims to occupy a space in the consumer's mind as a reliable and adaptable educational resource that addresses the root causes of student demotivation. The brand promotes the value of tailored learning experiences, emphasizing the importance of understanding the material, seeing the value in one's efforts, and maintaining confidence. Les Sherpas pushes against the norm of standardized education by offering individualized attention and methods. The brand positioning is both functional, focusing on performance and simplicity, and emotional, aiming to instill confidence and motivation in students. # Product Les Sherpas is a tutoring service that provides personalized courses for students from middle school to higher education. The service offers 100% personalized courses with teachers who adapt to the students' needs. Les Sherpas focuses on helping students regain their footing by reviewing the basics and providing effective study methods. The service covers over 50 subjects and is available for students in middle school through higher education. The courses can be taken either in-person or online. Les Sherpas addresses the purchase barriers of uncertainty by offering a trial course. The ad emphasizes that Les Sherpas has already assisted over 40,000 families and has helped students improve their average grades by more than 4.36 points. # Visual style The ad has a simple, clean aesthetic with a focus on clarity and information. The editing style is static, with no transitions. The production quality is basic, resembling a whiteboard presentation. The pacing is consistent, with each point being presented clearly and concisely. The audio-visual sync is maintained by aligning the speaker's words with the text on the whiteboard. # Hooks Spoken: 00:00–00:04: Un ado ne n'est pas en n'aimant pas l'école. S'il est démotivé, c'est presque toujours pour l'une de ces trois raisons. Text overlay: 00:00–00:02: COLLEGE / 00:00–00:02: ET / 00:00–00:02: MOTIVATION / 00:00–00:02: = / 00:00–00:02: 3 RAISONS Visual: 00:00–00:02: A hand holds a yellow sticky note in front of a whiteboard. The sticky note reads, "COLLEGE ET MOTIVATION = 3 RAISONS" (Middle School and Motivation = 3 Reasons). The whiteboard has the text "3 RAISONS" (3 Reasons) written in blue marker. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of student demotivation in school. The ad states, "S'il est démotivé, c'est presque toujours pour l'une de ces trois raisons" (If he is unmotivated, it is almost always for one of these three reasons), highlighting the frustration of parents and students dealing with a lack of motivation. # Value propositions - Personalized courses with adaptable teachers - Review of the basics and effective study methods - Courses available in-person or online # Benefits - Students gain more than 4.36 points on their average # Features - Private courses 100% personalized - Teachers who adapt to students - Review the basics - Study methods - 4000 certified teachers - 50 subjects - Middle school / Higher education - At home / Online # Call to action Le cours d'essai est offert sur cherpas.com. (The trial course is offered on cherpas.com.) # Social proof - Les cherpas ont déjà accompagné plus de 40000 familles (Les Sherpas has already supported over 40,000 families) # Point of view - Brand 100% – The entire video is told from the brand's perspective, presenting information about the tutoring service and its benefits. # Storyline - 00:00–00:02 The video begins with a hand holding a sticky note that says, "COLLEGE ET MOTIVATION = 3 RAISONS" (Middle School and Motivation = 3 Reasons). - 00:00–00:04 The speaker states that if a teenager is unmotivated, it's usually for one of three reasons, setting up the premise of the video. - 00:05–00:13 The speaker introduces the first reason: the student no longer understands the material, leading to an accumulation of gaps in knowledge. The speaker points to the whiteboard as he says that the student gets blocked and gives up. - 00:14–00:20 The speaker introduces the second reason: the student no longer sees the point in making an effort. The speaker points to the whiteboard as he says that the student works hard, but their grades don't improve, so they give up. - 00:21–00:29 The speaker introduces the third reason: the student loses confidence. The speaker points to the whiteboard as he says that after getting 8s and 9s, the student starts to think they are worthless and that school isn't for them. - 00:30–00:35 The speaker says that the good news is that these three issues can be resolved with the right support. - 00:36–00:45 The speaker introduces Les Sherpas as the solution, highlighting that they offer personalized courses, adaptable teachers, a review of the basics, and effective study methods. - 00:46–00:53 The speaker shares statistics about Les Sherpas, including that they have over 4,000 certified teachers in over 50 subjects, catering to students from middle school to higher education. The speaker points to the whiteboard as he says that the courses can be taken at home or online. - 00:54–01:00 The speaker shares that Les Sherpas has already supported over 40,000 families and that students gain an average of 4.36 points on their overall average. - 01:00–01:05 The speaker encourages viewers to help their child break out of this vicious cycle and mentions that a trial course is offered on Sherpas.com.

# Ad summary This ad promotes Les Sherpas, a platform that connects students with tutors. The ad features a mother and daughter discussing the daughter's struggles with school and how Les Sherpas has helped her improve her grades and confidence. The mother emphasizes the ease of using the platform and the personalized support her daughter receives. # Brand positioning Les Sherpas is presented as a platform that connects students with tutors, offering personalized support to improve grades and confidence. The brand aims to occupy the space of accessible and effective tutoring, aligning with values of academic success and parental support. The brand pushes against the norm of impersonal tutoring services by emphasizing the personal connection between students and tutors. The brand positioning is both functional (improving grades) and emotional (boosting confidence). # Product Les Sherpas is a platform that connects students with tutors for personalized academic support. The platform is for students who are struggling with their grades and need extra help to understand their lessons and complete their homework. The platform offers a simple and effective way to find a tutor who can provide individualized attention and support. The USPs include ease of use, personalized support, and a focus on helping students progress correctly. The ad addresses the purchase barrier of finding a reliable and effective tutor by showcasing the positive experience of a mother and daughter who have used the platform. The ad tells the viewer that Les Sherpas is worth trying because it can help students improve their grades, boost their confidence, and achieve academic success. # Visual style The ad has a polished, commercial aesthetic with a clean and bright setting. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04 Female 1: Avant Léïna avait de mauvaises notes, elle stressait beaucoup, elle perdait confiance en elle, la situation était compliquée. Text overlay: 00:00–00:04 Avant Léïna avait de mauvaises notes Visual: 00:00–00:04: A medium shot shows a mother and daughter sitting at a black table in a brightly lit room with white walls. The mother, in her 30s, with dark hair and a beige turtleneck, speaks directly to the camera. The daughter, around 12 years old, with dark hair and a black zip-up jacket, sits beside her with a neutral expression. A decorative vase with dried flowers sits on the table. Text overlay: "Avant Léïna avait de mauvaises notes". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of students struggling with their grades and losing confidence in their ability to succeed in school. The mother states, "Avant Léïna avait de mauvaises notes, elle stressait beaucoup, elle perdait confiance en elle, la situation était compliquée." # Value propositions - Personalized support to improve grades and confidence - Simple and effective way to find a tutor - Pedagogical follow-up to ensure student progress # Benefits - Improves grades - Boosts confidence - Helps students understand their lessons - Provides personalized support # Features - Platform that connects students with tutors - Tutors available for remote or in-person lessons - Pedagogical follow-up to ensure student progress # Call to action Tu peux toi aussi aller tout de suite sur le site sherpas.com trouver ton professeur et profiter du cours offert ! # Social proof - "Ils ont sur Google plus de 200 avis et une note de 4,9/5 !" – Female 1 (Customer) - "J'ai contacté les Sherpas directement sur leur site internet. Et je les ai recommandé à toute la famille." – Female 1 (Customer) - "Léïna est ravie de ses cours, que ce soit à distance ou en présentiel." – Female 1 (Customer) # Point of view - Customer 70% – The ad is primarily told from the perspective of a mother and daughter who are customers of Les Sherpas, sharing their personal experiences and testimonials. - Brand 30% – The brand's perspective is communicated through the mother's explanation of what Les Sherpas is and how it works, as well as the call to action to visit the website. # Storyline - 00:00–00:04 The mother introduces the problem: her daughter Léïna used to have bad grades, stress a lot, and lose confidence. - 00:04–00:11 Léïna confirms that before having private lessons, she couldn't manage, didn't understand her lessons, and lost confidence. - 00:11–00:12 The mother asks how the private lessons helped. - 00:12–00:16 Léïna explains that her tutor helps her every week to learn her lessons and do her homework. - 00:16–00:17 The mother asks if Léïna likes it and if she has seen progress. - 00:17–00:20 Léïna says she is very happy and finally understands everything. - 00:20–00:24 The mother shares that she contacted Les Sherpas directly on their website and recommends them to the whole family. - 00:24–00:28 The mother highlights that Les Sherpas has over 200 reviews on Google and a rating of 4.9/5. - 00:28–00:32 The mother explains that Les Sherpas is the platform that connects tutors and parents. - 00:32–00:36 The mother says it was super simple and she immediately appreciated the contact with the person she chose. - 00:36–00:39 The mother emphasizes that there is a real pedagogical follow-up so that the child progresses correctly. - 00:39–00:42 The mother shares that Léïna is delighted with her lessons, whether they are remote or in person. - 00:42–00:47 The mother encourages viewers to go to sherpas.com, find a tutor, and take advantage of the free lesson.

# Ad summary This ad promotes Les Sherpas, a service that provides personalized tutoring for students. The ad features a man who explains that not all tutors are created equal, and many are just in it for the money. He contrasts this with Les Sherpas, which offers tutors who adapt to the student's rhythm, provide the best working methods, and offer pedagogical support 6 days a week. The ad highlights that the courses are 100% personalized with over 4,000 certified teachers. On average, students gain +4.36 points on their average, and a trial course is offered. The ad ends with a call to action to test sherpas.com. # Brand positioning Les Sherpas is presented as a premium tutoring service that prioritizes personalized learning and student success. The brand positions itself against the norm of tutors who are perceived as being motivated by money and providing generic, ineffective instruction. Les Sherpas emphasizes its commitment to adapting to each student's individual rhythm, providing effective working methods, and offering ongoing pedagogical support. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for students seeking academic improvement, with a focus on personalized attention and proven results. The brand aligns with values of dedication, expertise, and student-centered learning, promoting a lifestyle of academic achievement and confidence. # Product Les Sherpas is a tutoring service that provides personalized learning for students. It offers tutors who adapt to the student's rhythm, provide the best working methods, and offer pedagogical support 6 days a week. The courses are 100% personalized with over 4,000 certified teachers. The service aims to improve students' grades, with an average gain of +4.36 points on their average. A trial course is offered to allow potential customers to experience the service before committing. The ad addresses the pain point of ineffective tutors who are only in it for the money, positioning Les Sherpas as a superior alternative that prioritizes student success. # Visual style The ad has a casual, UGC-style aesthetic with a home setting. The editing is simple with static shots and smooth transitions. The production quality is decent, giving it a polished yet approachable feel. The pacing is moderate, with cuts timed to voiceover lines. The overall visual style supports the informative and persuasive tone of the ad. # Hooks Spoken: 00:00–00:03 Attention, un prof particulier peut vous coûter très cher. Text overlay: 00:00–00:03 Attention, un prof particulier peut vous coûter très cher Visual: 00:00–00:03 A man in his 40s with short dark hair, wearing a white long-sleeved shirt and jeans, walks towards the camera in a home setting. The background includes a dining area and a glimpse of a kitchen. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of ineffective tutors who are only in it for the money, resulting in the student not progressing. "La majorité des profs viennent juste faire leur cours. Ils ne s'adaptent pas. Ne prennent pas le temps. Ils font ça juste pour l'argent. Et l'élève ne progresse pas." # Value propositions - 100% personalized courses with over 4,000 certified teachers - Students gain +4.36 points on their average - Trial course offered # Benefits - Adapts to the student's rhythm - Transmits the best working methods - Students gain +4.36 points on their average # Features - Personalized courses - 4,000+ certified teachers - Pedagogical support 6j/7 - Trial course offered # Call to action Testez sherpas.com # Social proof - "En moyenne, les élèves réguliers gagnent +4,36 points sur leur moyenne" – Brand (Spokesperson) # Point of view - Brand 100% – The entire video is delivered by a man representing the brand, who speaks directly to the camera to explain the benefits of Les Sherpas. # Storyline - 00:00–00:03 00:00–00:03 The man walks into the frame and states that private tutors can be very expensive. This is intended to grab the viewer's attention by highlighting a potential financial concern associated with tutoring. The perspective is from the brand, delivered in a straightforward, informative tone. - 00:03–00:07 00:03–00:07 The man states that after 20 years in education, he has learned that not all private tutors are worth it. This builds credibility by establishing the speaker's experience and expertise. The perspective is from the brand, presented as an expert opinion. - 00:07–00:13 00:07–00:13 The man explains that most tutors just do their course, don't adapt, don't take the time, and do it just for the money, resulting in the student not progressing. This highlights the shortcomings of typical tutors and sets up the contrast with Les Sherpas. The perspective is from the brand, delivered in a critical and cautionary tone. - 00:14–00:24 00:14–00:24 The man introduces Les Sherpas as a solution, stating that they help students by reviewing the basics, adapting to their rhythm, transmitting the best working methods, and providing pedagogical support 6 days a week. This positions Les Sherpas as a superior alternative to typical tutors. The perspective is from the brand, presented in a positive and reassuring tone. - 00:24–00:34 00:24–00:34 The man emphasizes that Les Sherpas offers 100% personalized courses with over 4,000 certified teachers, and that students gain +4.36 points on their average, with a trial course offered. This reinforces the value proposition and provides concrete evidence of the service's effectiveness. The perspective is from the brand, delivered in an enthusiastic and persuasive tone. - 00:34–00:37 00:34–00:37 The man ends with a call to action to test sherpas.com, promising that viewers will see the difference. This encourages immediate engagement and reinforces the brand's confidence in its service. The perspective is from the brand, delivered in a confident and inviting tone.

# Ad summary This image ad for Les Sherpas features a handwritten note on a sticky note promoting personalized tutoring services. # Brand positioning Les Sherpas is presented as a modern and accessible tutoring service. The brand aims to occupy a space in the consumer's mind as a provider of personalized and effective learning support. The use of a handwritten note on a sticky note gives the brand a friendly and approachable tone, suggesting a departure from traditional, formal education environments. The brand's positioning is functional, emphasizing the personalized aspect of its services, which implies a focus on individual student needs and tailored learning experiences. # Product The product being advertised is personalized tutoring services offered by Les Sherpas. These services are described as "100% personnalisés," emphasizing the tailored approach to each student's needs. The ad does not explicitly state who the product is for, but the context implies it is for students seeking additional academic support. The handwritten note format suggests a personal and informal approach, potentially addressing the purchase barrier of traditional tutoring being perceived as rigid or intimidating. The ad aims to convey that Les Sherpas' tutoring is worth trying because it is customized to fit the individual learning style and requirements of each student. # Visual style The ad has a casual and approachable visual style, resembling a snapshot taken in a real-life setting. The production quality appears to be relatively simple, possibly shot on a smartphone. The visual motif is a handwritten note, which adds a personal touch. The image treatment includes a shallow depth of field, blurring the background to focus on the sticky note. The typography integration is informal, mimicking handwritten text. The style contrasts with typical high-design ads, aiming for a more authentic and relatable feel, which could enhance scannability and stop power in the feed. # Hooks Headline: Avec LES SHERPAS profitez de cours particuliers 100% personnalisés # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of students needing personalized academic support that traditional tutoring methods may not provide. The phrase "100% personnalisés" suggests that the service is tailored to individual needs, implying that other options may be generic or one-size-fits-all. # Value propositions - Enjoy personalized private lessons with Les Sherpas. # Benefits - profitez de cours particuliers 100% personnalisés # Features - cours particuliers - 100% personnalisés # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating its value proposition directly through the handwritten note and logo, highlighting the personalized nature of its tutoring services. # Storyline - The ad starts with a handwritten message on a sticky note, "Avec LES SHERPAS profitez de cours particuliers 100% personnalisés," which translates to "With LES SHERPAS, enjoy private lessons 100% personalized." This message is intended to immediately convey the core offering of the brand: personalized tutoring services. The brand is telling this part of the story, highlighting the benefit of their service. - The storyline progresses to the brand's logo at the bottom of the image, reinforcing brand recognition and providing a visual anchor for the service being offered. The brand is reinforcing its identity and connecting it with the promise of personalized tutoring.

# Ad summary This ad promotes Les Sherpas, a service that provides individual, 100% personalized courses online or at home. The ad features a man who answers three questions that all parents ask themselves about their children's academic difficulties and gives a simple solution: Les Sherpas. He explains that children accumulate too many gaps in their knowledge, and when they get stuck on something, no one explains it to them correctly, so they fall behind. He recommends delegating to Les Sherpas, which he says is a real solution. He states that Les Sherpas offers individual, 100% personalized courses online or at home, with a choice of over 4,000 trained and certified teachers who adapt to each student, review the basics, and restore confidence. He encourages viewers to test Les Sherpas today, noting that the trial course is offered on sherpas.com. # Brand positioning Les Sherpas is presented as a solution for parents whose children are struggling academically. The brand aims to occupy the space of a reliable and effective academic support system, offering personalized courses and certified teachers to help students catch up and regain confidence. The brand aligns with values of individualized attention, expertise, and academic success. It pushes against the norm of generalized education by providing tailored learning experiences. The brand positioning is both functional (providing academic support) and emotional (restoring confidence). # Product Les Sherpas offers individual, 100% personalized courses online or at home. The service is for students who are struggling academically and need extra support to catch up and regain confidence. The courses are taught by over 4,000 trained and certified teachers who adapt to each student's needs. The USPs include personalized attention, expert instruction, and the ability to review the basics and restore confidence. The ad addresses the purchase barriers of parents feeling unable to help their children with academic difficulties by offering a convenient and effective solution. # Visual style The ad has a simple, straightforward aesthetic with a focus on clear communication. The editing style is characterized by static shots and smooth transitions. The production quality is polished, giving it a professional feel. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with the visuals closely following the voiceover. # Hooks Spoken: 00:00–00:05 Je réponds aux trois questions que tous les parents se posent sur les difficultés scolaires et je vous donne une solution simple. Text overlay: 00:00–00:05 Je réponds aux trois questions que tous les parents se posent sur les difficultés scolaires et je vous donne une solution simple. Visual: 00:00–00:05 The shot is a medium close-up of a middle-aged man with short, dark hair and a light blue button-down shirt. He is sitting at a table with his hands clasped in front of him. The background is a plain white wall with a bookshelf and some artwork visible. The lighting is soft and natural. The camera is stationary and the framing is centered on the man's face. He is speaking directly to the camera with a serious expression. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that children accumulate too many gaps in their knowledge, and when they get stuck on something, no one explains it to them correctly, so they fall behind. "Dès qu'il bloque sur quelque chose, personne ne lui explique correctement, donc il prend du retard." # Value propositions - Individual courses 100% personalized: Tailored learning experience to meet the unique needs of each student - Over 4000 trained and certified teachers: Access to qualified and experienced educators - Teachers adapt to each student, review the basics and restore confidence: Comprehensive support to help students catch up and succeed # Benefits - Teachers adapt to each student - Review the basics - Restore confidence # Features - Individual courses - 100% personalized - Online or at home - Over 4000 trained and certified teachers # Call to action Testez Les Sherpas dès aujourd'hui. # Point of view - Customer 15% – The customer POV is communicated through the use of comment bubbles asking questions about their children's academic struggles. - Brand 85% – The brand POV is communicated through the man who appears to be an expert or representative, providing explanations and solutions. # Storyline - 00:00–00:05 00:00–00:05 The man introduces himself and states that he will answer three questions that all parents ask themselves about academic difficulties and provide a simple solution. This is intended to grab the viewer's attention by addressing a common concern among parents. The perspective is from the brand, presented by a man who appears to be an expert or representative. The tone is informative and reassuring. - 00:05–00:07 00:05–00:07 A comment bubble appears with the question, "Pourquoi mon enfant a des mauvaises notes?" (Why does my child have bad grades?). This is intended to highlight a common concern among parents. The perspective is from a customer, presented as a question in a comment bubble. The tone is inquisitive and concerned. - 00:07–00:09 00:07–00:09 The man states, "Votre enfant a accumulé trop de lacunes" (Your child has accumulated too many gaps). This is intended to explain the reason for the bad grades. The perspective is from the brand, presented as an explanation. The tone is informative and empathetic. - 00:09–00:14 00:09–00:14 The man explains that when a child gets stuck on something, no one explains it to them correctly, so they fall behind. He then introduces Les Sherpas as a solution that can help them catch up effectively. This is intended to highlight the problem and introduce the product as a solution. The perspective is from the brand, presented as an explanation and solution. The tone is informative and reassuring. - 00:16–00:18 00:16–00:18 A comment bubble appears with the question, "Pourquoi ne veut-il plus faire ses devoirs?" (Why doesn't he want to do his homework anymore?). This is intended to highlight another common concern among parents. The perspective is from a customer, presented as a question in a comment bubble. The tone is inquisitive and concerned. - 00:18–00:24 00:18–00:24 The man states that it's not laziness, but demotivation and loss of confidence. He explains that after too many failures, the child asks, "A quoi bon essayer?" (What's the point of trying?). This is intended to explain the reason for the lack of motivation. The perspective is from the brand, presented as an explanation. The tone is informative and empathetic. - 00:24–00:26 00:24–00:26 A comment bubble appears with the question, "Comment puis-je l'aider moi-même?" (How can I help him myself?). This is intended to highlight another common concern among parents. The perspective is from a customer, presented as a question in a comment bubble. The tone is inquisitive and concerned. - 00:26–00:31 00:26–00:31 The man states, "Soyons honnêtes, vous n'avez peut-être plus les méthodes adaptées. Je recommande de déléguer aux Sherpas" (Let's be honest, you may no longer have the appropriate methods. I recommend delegating to Les Sherpas). This is intended to explain why parents may need help and introduce the product as a solution. The perspective is from the brand, presented as an explanation and recommendation. The tone is honest and reassuring. - 00:31–00:47 00:31–00:47 The man describes Les Sherpas as a real solution, offering individual, 100% personalized courses online or at home, with a choice of over 4,000 trained and certified teachers who adapt to each student, review the basics, and restore confidence. He encourages viewers to test Les Sherpas today, noting that the trial course is offered on sherpas.com. This is intended to highlight the benefits of the product and encourage viewers to take action. The perspective is from the brand, presented as a sales pitch. The tone is enthusiastic and persuasive.

# Ad summary This ad promotes Les Sherpas, a service that provides private tutoring for students of all levels, both in-person and online. The ad features a man holding up a graduation certificate, then transitions to text overlays highlighting the benefits of the service, including courses for all levels, a 4.36 point average increase, and over 30,000 families accompanied. # Brand positioning Les Sherpas is presented as an accessible and effective tutoring service for students of all levels. The brand emphasizes its ability to improve academic performance, as highlighted by the statistic of a 4.36 point average increase. The brand aims to occupy a space in the consumer's mind as a reliable and supportive educational resource, aligning with values of academic success and family support. The brand positions itself as a solution for students seeking to improve their grades and achieve their academic goals, pushing against the norm of traditional, less personalized tutoring methods. The brand positioning is both functional (performance improvement) and emotional (support and family involvement). # Product Les Sherpas offers private tutoring services for students of all levels, available both in-person and online. The service is designed to help students improve their academic performance, with a stated average increase of 4.36 points. The ad highlights that over 30,000 families have been accompanied by Les Sherpas, suggesting a wide reach and established reputation. The service addresses the purchase barrier of uncertainty by offering a free trial. The ad emphasizes the accessibility of the courses to all, positioning Les Sherpas as a valuable resource for students seeking academic support. # Visual style The ad has a hybrid aesthetic, combining UGC-style footage with polished commercial elements. The editing style includes quick cuts and smooth transitions. The production quality is a mix of natural lighting and studio-lit green screen elements. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:03: [Upbeat music] Les Sherpas! Text overlay: 00:00–00:03: = LES SHERPAS Visual: 00:00–00:04: A man stands in a well-lit room with wood-paneled walls and a green logo on the wall. He is holding up a graduation certificate with both hands. A woman with long red hair stands behind him, holding a notebook and pen. She is wearing a white shirt and jeans. The camera is stationary and captures the scene from a medium distance. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of students struggling with their academic performance and seeking additional support to improve their grades. The visual of the graduation certificate implies the desired outcome of academic success, while the text highlights the potential for a 4.36 point average increase. # Value propositions - Accessible private tutoring for all levels - Proven academic improvement - Convenient in-person or online options # Benefits - Improve academic performance - Increase average grade by 4.36 points - Access to private tutoring # Features - Courses for all levels - Available at home or online - Free trial # Call to action Profitez d'un essai offert # Social proof - +30 000 familles accompagnées - Trustpilot rating of 4.5/5 # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing its services and benefits. # Storyline - 00:00–00:04 A man holds up a graduation certificate, indicating academic achievement. - 00:04–00:10 The ad transitions to a shot of a sign that reads, "On n'est pas magiciens mais... On propose des cours particuliers dès 14 €/heure et éligibles à l'avance immédiate sur le crédit d'impôt." - 00:10–00:14 The ad displays text overlays highlighting the benefits of Les Sherpas, including courses for all levels, a 4.36 point average increase, and over 30,000 families accompanied. - 00:14–00:18 The ad concludes with a call to action to take advantage of a free trial and highlights a Trustpilot rating of 4.5/5.