How Intuit Mailchimp Advertises on Meta

# Ad summary This ad promotes Mailchimp's popup creation tool, highlighting its ease of use and customizable templates. It targets businesses looking to grow their email lists and engage with customers through branded popups. # Brand positioning Mailchimp is presented as a user-friendly platform that empowers businesses to create branded popups effortlessly. The brand aims to occupy the space of accessible and customizable marketing tools, emphasizing ease of use and a wide range of templates. Mailchimp aligns with a tone of simplicity and efficiency, pushing against the complexity often associated with marketing software. The brand positioning is functional, focusing on simplicity and customizability. # Product The product being advertised is Mailchimp's popup creation tool, which allows users to create branded popups for their websites. The tool is designed for businesses looking to grow their email lists and engage with customers. It features 100+ customizable templates, making it easy to create popups that match their brand. The USPs include ease of use and a wide range of templates. The ad addresses the purchase barrier of complexity by highlighting the tool's simplicity and customizability. The ad conveys that this product is worth trying because it simplifies the process of creating branded popups, enabling businesses to engage with customers and grow their email lists effectively. # Visual style The ad has a clean and modern visual aesthetic, with a focus on showcasing the product's features and benefits. The production quality is highly polished, with a studio-shot feel. The visual motif is a grid layout, with the popup windows arranged in a neat row. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read. The style is disruptive, contrasting with the typical norms of marketing software ads. # Hooks Headline: Create branded popups effortlessly with 100+ customisable templates # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of creating branded popups, which can be time-consuming and complex. "Create branded popups effortlessly with 100+ customisable templates" # Value propositions - Create branded popups effortlessly with 100+ customisable templates # Benefits - Create branded popups effortlessly # Features - 100+ customisable templates # Call to action SIGN UP NOW # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the Mailchimp logo and highlighting the features and benefits of its popup creation tool. # Storyline - The ad starts by introducing Mailchimp and its popup creation tool, aiming to capture the viewer's attention and establish the brand's offering. The brand is telling this part of the story, setting the stage for the product's benefits. - Next, the ad highlights the tool's key features, such as ease of use and customizable templates, intending to showcase the product's value and address potential concerns about complexity. The brand is telling this part of the story, emphasizing the product's capabilities. - Finally, the ad presents examples of branded popups created with the tool, aiming to demonstrate the product's versatility and inspire viewers to create their own. The brand is telling this part of the story, showcasing the product's potential and encouraging engagement.

# Ad summary This ad promotes Mailchimp's advanced marketing tools, offering a free trial. It features a person interacting with the Mailchimp interface on a laptop, highlighting the automation flows feature. # Brand positioning Mailchimp is presented as a provider of advanced marketing tools, particularly emphasizing automation. The brand aims to occupy a space in the consumer's mind as a sophisticated yet accessible solution for marketing automation. The brand's tone is professional and modern, aligning with businesses seeking to streamline their marketing efforts. The offer of a free trial suggests a desire to lower the barrier to entry, making advanced tools available to a broader audience. # Product The product being advertised is Mailchimp's suite of advanced marketing tools, with a specific focus on automation flows. The ad showcases the interface on a laptop screen, displaying a visual representation of an automation workflow. The product is for businesses looking to automate and optimize their marketing efforts. The ad highlights the availability of these tools for free, addressing a potential purchase barrier by offering a risk-free trial. The visual of the automation flow suggests a user-friendly, visual approach to designing marketing campaigns. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing the product interface. The production quality is high, suggesting a studio-shot image. The visual motif is a workspace setup, implying productivity and ease of use. The image treatment includes soft lighting and color grading, creating a warm and inviting feel. The typography is clean and legible, complementing the overall design. # Hooks Headline: Try Mailchimp's advanced marketing tools for free # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses needing advanced marketing tools but being hesitant to invest without trying them first. The offer of free access aims to alleviate this concern. # Value propositions - Try Mailchimp's advanced marketing tools for free # Benefits - Free access to advanced marketing tools # Features - Advanced marketing tools - Automation Flows # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption introduces the brand and its offer of free advanced marketing tools. - Customer: The laptop screen shows a person interacting with the Mailchimp interface, demonstrating the product's functionality from a user's perspective. # Storyline - The ad opens with the Mailchimp logo and a headline promoting Mailchimp's advanced marketing tools for free. This is intended to grab the viewer's attention and introduce the product's key benefit from the brand's perspective. - The ad then transitions to a visual of a person interacting with the Mailchimp interface on a laptop, specifically showcasing the automation flows feature. This is intended to demonstrate the product in action and highlight its functionality from the customer's perspective. - The ad concludes with a small-print disclaimer about terms applying, with a link to learn more. This is intended to provide additional information and encourage further engagement from the brand's perspective.

# Ad summary This image ad for Mailchimp promotes two offers: a free 14-day trial and 15% off for 12 months on any paid plan. # Brand positioning Mailchimp is presented as a user-friendly platform that offers flexible plans to suit various needs. The brand's positioning is functional, emphasizing choice and accessibility with the tagline "Two offers. Any plan. Your choice." The brand uses a bright yellow background and a simple layout, which suggests a straightforward and easy-to-use service. The inclusion of a free trial and a discount on paid plans indicates a desire to lower the barrier to entry and encourage users to explore the platform's capabilities. # Product Mailchimp is an email marketing and automation platform designed to help businesses manage and engage with their audience. The ad highlights two key offers: a free 14-day trial, allowing potential users to explore the platform's features without commitment, and a 15% discount for 12 months on any paid plan, incentivizing users to upgrade and commit to a longer-term subscription. These offers address the purchase barriers of initial cost and long-term commitment, making it easier for users to try and adopt the platform. The ad targets users who are looking for flexible and affordable email marketing solutions. # Visual style The ad has a clean and minimalist visual style with a bright yellow background and simple typography. The design is straightforward and easy to scan, with clear calls to action in the form of rounded rectangle buttons. The overall aesthetic is modern and approachable, aligning with Mailchimp's brand identity. # Hooks Headline: Two offers. Any plan. Your choice. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of cost and commitment associated with subscribing to a marketing platform. The offers of a free trial and a discount on paid plans aim to reduce the financial risk and encourage users to try the service. # Value propositions - Two offers. Any plan. Your choice. # Benefits - Try the platform without commitment - Save money on a paid plan # Features - Free 14-day trial - 15% off for 12 months on any paid plan # Call to action Terms apply. Click to learn more. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its logo, offers, and terms of service. # Storyline - The ad starts by presenting the Mailchimp logo, immediately establishing the brand. This is from the brand's perspective, aiming to create instant recognition. - Next, the ad highlights the core message: "Two offers. Any plan. Your choice." This is from the brand's perspective, emphasizing flexibility and options for the customer. - The ad then presents two distinct offers: a free trial and a discount on paid plans. This is from the brand's perspective, providing tangible incentives for the customer to engage with Mailchimp. - Finally, the ad includes a small-print disclaimer, "Terms apply. Click to learn more," directing users to further information. This is from the brand's perspective, ensuring transparency and providing a clear path for users to take action.

# Ad summary This ad promotes Mailchimp as the UK's #1 Email Marketing & Automation Platform, which now includes text messaging. # Brand positioning Mailchimp is presented as a leading email marketing and automation platform, emphasizing its position as "The UK's #1" in the industry. The inclusion of text messaging highlights its move towards a more comprehensive marketing solution. The brand appears modern and approachable, utilizing a blend of professional recognition and everyday relatability through the use of lifestyle imagery. Mailchimp seems to be targeting businesses looking for efficient marketing tools and appears to stand apart by being a full service automation platform. # Product The ad showcases Mailchimp's email marketing and automation platform, now enhanced with text messaging capabilities. The platform is implied to be user-friendly and accessible through mobile devices, as demonstrated by the image of a woman holding a phone displaying what appears to be the application. A notable USP is its claim as the "UK's #1" platform, suggesting reliability and market trust. A special offer of 20% off is highlighted, acting as an incentive for potential users to try the platform. # Visual style The ad has a modern, clean visual style with a split-tone background and soft lighting. The overall aesthetic is simple and approachable, using lifestyle imagery to make the brand relatable. The ad mimics platform-native content by showcasing the app on a smartphone, giving it a familiar feel to social media users and increasing its scannability in-feed. # Hooks Headline: The UK's #1 Email Marketing & Automation Platform Now with Text Messaging # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential difficulty or inefficiency in managing marketing campaigns across multiple platforms by offering a unified solution that integrates email and text messaging. # Value propositions - UK's #1 Email Marketing & Automation Platform: Establishes market credibility. - Now with Text Messaging: Conveys added value through expanded capabilities. # Benefits - Leading platform - Comprehensive marketing solution # Features - Email Marketing - Automation Platform - Text Messaging # Call to action None used. # Social proof - The UK's #1 Email Marketing & Automation Platform # Point of view - Brand: The ad copy at the top of the image serves to communicate the brand's message regarding its position as the leading UK email marketing and automation platform. - Customer: The person in the image, is experiencing the app on a mobile device. # Storyline - The ad begins by establishing Mailchimp as the leading Email Marketing & Automation Platform in the UK, which intends to quickly establish Mailchimp's credibility and market dominance, told from the brand's perspective. - The ad highlights the addition of text messaging to Mailchimp's platform. The message aims to show how Mailchimp is expanding its features, and this is told from the brand's perspective. - The woman in the ad is applying lip gloss and holding a phone, which is displaying an offer from Mailchimp. This suggests the ease with which one can use the mobile app, from the customer's perspective.

# Ad summary This ad for Intuit Mailchimp features a quote from a user testimonial, a snapshot of a modern marketing workflow, and a view of abandoned cart reminders. # Brand positioning Mailchimp is presented as an innovative marketing platform that can generate extra sales and improve repeat purchase rates. The brand's marketing is useful and helps boost sales and retain customers through SMS campaigns. The ad's visual style is clean, modern, and inviting, suggesting that Mailchimp is a user-friendly and effective tool for businesses. # Product The ad promotes Mailchimp’s SMS marketing capabilities, which are designed to help businesses generate extra sales and improve customer retention. It shows an example of a personalized text message sent to a customer named Jim, reminding him of items left in his cart, which included a carrot emoji. The ad highlights the product's ability to send timely reminders and drive repeat purchases, addressing the pain point of abandoned carts and lost sales. It also showcases the new collection feature, implying that the platform allows businesses to showcase and promote their latest products effectively. # Visual style The ad has a clean and modern visual style with a focus on natural and inviting imagery. The color palette is warm and earthy, with beige and green tones dominating the composition. The layout is simple and easy to read, with a clear hierarchy of information. The text is legible and well-spaced, and the use of white space gives the ad a sense of spaciousness. The overall effect is one of trustworthiness and credibility, suggesting that Mailchimp is a reliable and user-friendly platform. # Hooks Headline: "SMS helped generate extra sales and an 89% repeat purchase rate on our campaigns." # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point addressed in the ad is losing sales due to abandoned carts. The SMS notification, “Hey Jim, don't forget these items in your cart🥕 Don't miss out!” implies that customers are leaving items in their carts, leading to potential lost revenue for businesses. # Value propositions - SMS helped generate extra sales and an 89% repeat purchase rate on our campaigns. # Benefits - Helped generate extra sales - 89% repeat purchase rate # Features - SMS # Call to action None used. # Social proof - "SMS helped generate extra sales and an 89% repeat purchase rate on our campaigns." – Dylan Watkins, Co-founder, Poppy's Picnic # Point of view - Brand: This POV is displayed in the testimonial as the brand is highlighting the success and credibility of using Mailchimp’s SMS marketing feature. - Customer: This POV is displayed in the text message snapshot as they are showcasing the personalization and timeliness of the product. # Storyline - The ad opens with a testimonial quote from Dylan Watkins, Co-founder of Poppy's Picnic, who says, “SMS helped generate extra sales and an 89% repeat purchase rate on our campaigns.” This is shown from the brand's perspective to highlight the success and credibility of using Mailchimp’s SMS marketing feature to generate extra sales and customer retention. - The ad visually presents a screenshot of a mobile device displaying a notification that reads, “↑89%”. This progress the narrative by visually backing up the claim from the testimonial. - The ad presents an example of an automated text message sent to a customer, Jim, reminding him of items left in his cart with the message “Hey Jim, don't forget these items in your cart🥕 Don't miss out!” This shows from the customer's perspective the product in action, and that it is personalized and timely. The emoji makes it more engaging.

# Ad summary This ad features a testimonial from Sebastian Gustafsson of Vårdväskan, who states that they are able to generate 30x revenue ROI through their email marketing efforts using Mailchimp. The ad also shows a person using Mailchimp's predictive segmentation feature on a laptop. # Brand positioning Mailchimp is presented as a powerful email marketing platform that helps businesses achieve significant revenue ROI. The brand is positioned as a tool for generating high returns on investment through effective email marketing strategies. The ad highlights Mailchimp's predictive segmentation feature, suggesting that the brand focuses on data-driven solutions to optimize marketing efforts. The brand aligns with a functional and performance-oriented approach, emphasizing tangible results and business growth. # Product The product featured is Mailchimp, an email marketing platform that helps businesses manage and optimize their email marketing efforts. The ad specifically highlights the "Predictive Segmentation" feature, which allows users to target segments of their audience based on factors such as "Likelihood to purchase again" and "Customer Lifetime Value." The product is for businesses looking to improve their ROI through data-driven email marketing strategies. The ad showcases the platform's ability to generate a "30x revenue ROI," emphasizing its effectiveness in driving business growth. The ad addresses the purchase barrier of uncertainty about marketing effectiveness by presenting a concrete success story. # Visual style The ad has a clean and professional visual style, combining a testimonial with a product demonstration. The use of bright yellow and natural wood tones creates a balanced and inviting aesthetic. The laptop and fabric props add a touch of realism and texture. The overall design is simple and focused, emphasizing the key message and product features. # Hooks Headline: "We are able to generate 30x revenue ROI through our email marketing efforts using Mailchimp." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses struggle to achieve a high return on investment (ROI) from their email marketing efforts. The quote "We are able to generate 30x revenue ROI through our email marketing efforts using Mailchimp" suggests that without the platform, achieving such a high ROI is difficult. # Value propositions - Achieve a 30x revenue ROI through email marketing efforts using Mailchimp's Predictive Segmentation feature. # Benefits - generate 30x revenue ROI # Features - Predictive Segmentation # Call to action None used. # Social proof - "We are able to generate 30x revenue ROI through our email marketing efforts using Mailchimp." - Sebastian Gustafsson, Vårdväskan # Point of view - Customer: The testimonial from Sebastian Gustafsson provides a customer's perspective on the benefits of using Mailchimp. - Brand: The visual presentation of Mailchimp's "Predictive Segmentation" feature showcases the brand's product and its capabilities. # Storyline - The ad opens with a testimonial from Sebastian Gustafsson of Vårdväskan, who states, "We are able to generate 30x revenue ROI through our email marketing efforts using Mailchimp." This is included to showcase the platform's effectiveness and build trust through social proof. The audience experiences this from the customer's perspective, highlighting their success with Mailchimp. - The ad then visually presents Mailchimp's "Predictive Segmentation" feature on a laptop screen, showing how users can target specific audience segments. This is included to demonstrate the platform's capabilities and provide a glimpse into its user interface. The audience experiences this from the brand's perspective, showcasing the product's functionality.

# Ad summary This ad for Intuit Mailchimp features a woman applying lipstick while holding a phone displaying a 20% off offer for a makeup product. The ad promotes Mailchimp's ability to help businesses win over more customers through email, SMS, and social media marketing. # Brand positioning Intuit Mailchimp is presented as a comprehensive marketing platform designed to help businesses scale their customer acquisition through various channels, including email, SMS, and social media. The brand positions itself as a tool for businesses looking to expand their reach and effectively engage with a broader audience. The ad conveys a sense of modern marketing solutions, aligning with businesses that want to stay current with digital trends and customer engagement strategies. # Product The product being advertised is Intuit Mailchimp, a marketing platform that enables businesses to connect with customers through email, SMS, and social media. The ad highlights Mailchimp's ability to help businesses "win over more customers at scale." The platform is implied to be user-friendly and effective for businesses looking to expand their marketing efforts across multiple channels. The ad also subtly addresses the purchase barrier of cost by offering a 20% discount, making the platform more accessible to potential users. # Visual style The ad has a clean and modern visual style with a focus on bright colors and clear messaging. The production quality appears to be high, with professional photography and graphic design. The image treatment includes soft lighting and a subtle color grade that enhances the overall aesthetic. The ad mimics a platform-native style, resembling a social media post or story, which could increase scannability and stop power in feed. # Hooks Headline: Win over more customers at scale with email, SMS, and social # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses struggle to effectively reach and engage with customers across multiple channels. The visual of a personalized offer suggests that businesses need help delivering targeted and relevant marketing messages to drive sales. # Value propositions - Win over more customers at scale with email, SMS, and social - Ava, take 20% off CODE: GLAMOUR # Benefits - Win over more customers at scale # Features - email - SMS - social # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating its value proposition and how it can help businesses grow through its marketing platform. - Customer: The customer is shown interacting with a product and receiving a personalized offer, demonstrating the platform's ability to drive sales and engagement. # Storyline - The ad opens with the Intuit Mailchimp logo and the claim to help businesses win over more customers at scale with email, SMS, and social media. This is the brand introducing its core value proposition and setting the stage for how it can benefit potential users. - The ad then transitions to a woman applying lipstick while holding a phone displaying a 20% off offer for a makeup product. This is the customer's perspective, showing how Mailchimp can be used to promote specific products and offers, driving sales and customer engagement. - The ad concludes with a chat bubble displaying a personalized offer of 20% off with a code, reinforcing the platform's ability to deliver targeted and engaging marketing messages. This is the brand demonstrating the platform's capabilities and the potential for increased sales and customer loyalty.

# Ad summary This ad promotes Mailchimp, highlighting its GDPR compliance features. The visual elements include a computer screen displaying the Mailchimp interface and icons that represent security and tools. # Brand positioning Mailchimp presents itself as a user-friendly solution for businesses navigating the complexities of GDPR compliance. The brand seeks to occupy the space of a helpful and reliable tool that simplifies legal requirements for its customers. This is achieved through a clean, professional design and clear messaging, positioning Mailchimp as an essential resource for maintaining compliance without overwhelming its users. The brand maintains a professional tone without coming across as overly serious or detached. # Product Mailchimp is promoted as a platform that assists businesses in complying with GDPR. The ad showcases the software interface on a laptop screen with two key features visually represented. The first is Mailchimp's mascot in a yellow circle, and the second is a collection of 'GDPR FRIENDLY TOOLS' presented as a checklist with a lock icon, suggesting security. The advertisement focuses on simplifying the complexities of GDPR compliance for users. Mailchimp's GDPR capabilities are intended to alleviate concerns around data protection regulations, positioning the product as a practical and user-friendly solution. This ad shows Mailchimp as an application that integrates directly into the business practices of its users. # Visual style The ad features a clean and modern design with a limited color palette of yellow, light green, and black. The production quality is polished, with professional product photography and crisp graphics. A flatlay composition is used to showcase the laptop and other elements on a flat surface. The typography is clean and legible, contributing to the overall user-friendly feel. The visual style seems designed to create a trustworthy impression while also being visually accessible and easy to digest. # Hooks Headline: Mailchimp helps you comply with GDPR # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the customer's problem of navigating and complying with the complex regulations of GDPR. The phrase 'Mailchimp helps you comply with GDPR' directly acknowledges this challenge and positions the software as a solution. # Value propositions - Mailchimp helps you comply with GDPR # Benefits - comply with GDPR # Features - GDPR FRIENDLY TOOLS # Call to action None used. # Social proof - None used. # Point of view - Brand: The top portion of the ad features the Mailchimp logo and tagline, emphasizing Mailchimp's capabilities and brand identity. - Customer: The hand interacting with the laptop trackpad represents the user experience and how easy it is for them to use the application. - Customer: The laptop screen with the software interface is intended to display what the user will see when using the application. # Storyline - The ad starts with the Mailchimp logo and the statement 'Mailchimp helps you comply with GDPR,' immediately conveying its purpose to the audience. This establishes the main topic from the brand's perspective. - A laptop screen is shown, displaying the Mailchimp interface with features related to GDPR compliance highlighted with graphic elements. This illustrates how the software is intended to be used by the customer. - A hand interacting with the laptop trackpad demonstrates the user-friendliness and accessibility of the platform. This emphasizes ease of use from the customer's perspective.

# Ad summary This image ad promotes Mailchimp's transactional email service by showcasing how it can be used to follow up with customers about their Oat Lord orders. The ad features Oat Lord-themed mockups to showcase that connection. # Brand positioning This ad features Mailchimp, an email marketing platform that helps businesses manage and automate their email campaigns. The brand's logo, featuring a chimpanzee, is prominently displayed at the top of the ad. The ad focuses on a functional aspect of Mailchimp, highlighting its ability to send automated transactional emails. # Product This ad promotes Mailchimp's email marketing service, focusing specifically on automated transactional emails. The ad shows mockups of transactional emails that customers may receive after ordering from a brand called Oat Lord. One of the emails includes a special offer of 20% off the customer's next order, which incentivizes repeat purchases and reinforces the value of transactional emails in driving sales and engagement. # Visual style The ad features a clean and modern visual style with a light tan background that enhances readability. The prominent use of green and black creates a contrast that draws attention to the email mockups. The color scheme evokes a sense of freshness and reliability, with the mockups of the Oat Lord emails providing a tangible example of Mailchimp's functionality. The overall aesthetic is professional and approachable, aiming to capture the viewer's attention in a non-intrusive manner. # Hooks Headline: Brand transactional emails to build trust and drive engagement # Funnel stage Middle of funnel (Consideration) # Pain points Pain point: The ad indirectly addresses the potential issue of businesses struggling to effectively use transactional emails to build trust and engagement with their customers. Signal: The ad addresses a problem with the copy, 'Brand transactional emails to build trust and drive engagement', which suggests businesses are looking to build trust and engagement with their customers but do not have a solution. # Value propositions - The ad uses the headline 'Brand transactional emails to build trust and drive engagement' to highlight the value Mailchimp brings in enhancing brand transactional emails, which builds customer trust and drives engagement. # Benefits - build trust - drive engagement # Features - transactional emails # Call to action ORDER NOW # Social proof - None used. # Point of view - Brand: The ad presents a brand perspective by showcasing the capabilities of Mailchimp in enhancing transactional emails and driving customer engagement. # Storyline - The ad starts by highlighting Mailchimp's ability to enhance brand transactional emails for increased trust and engagement. The intention is to position Mailchimp as a solution for businesses aiming to optimize their email marketing efforts, with Mailchimp telling the audience how they can help their business's email marketing through the service's various features. - The ad shows a mockup of transactional emails that customers may receive after ordering from a brand called Oat Lord, to give a visual example of how Mailchimp's service works in practice. This aims to show the transactional email function in practice from the perspective of the customer, emphasizing the seamless integration and user-friendly experience. - The ad highlights a personalized offer of 20% off the next order as an example of the type of promotional information that can be shared in the transactional emails. The purpose of this message is to demonstrate how transactional emails can be used to drive sales, with Mailchimp telling the audience this is a tool that they can easily implement for their business.

# Ad summary This ad promotes Mailchimp as the #1 email marketing and automation platform, now with SMS. It features a phone displaying an email with a discount offer for the user, Sam, and a chat bubble with the same offer and a code. # Brand positioning Mailchimp is presented as the leading email marketing and automation platform, now expanding its services to include SMS. The brand aims to occupy the space of a comprehensive marketing solution, emphasizing its position as the #1 choice. The brand aligns with values of efficiency and innovation, pushing against the norm of limited marketing channels by integrating SMS capabilities. The brand positioning is both functional, offering automation and SMS, and emotional, providing a sense of being at the forefront of marketing technology. # Product The product being advertised is Mailchimp's email marketing and automation platform, now with the added feature of SMS integration. It is designed for businesses and individuals looking to streamline their marketing efforts through automated email campaigns and SMS messaging. The ad highlights an exclusive discount for a user named Sam, offering 20% off. The product aims to address the purchase barrier of cost by providing a discount and showcasing its value through personalized offers. The ad emphasizes the platform's ability to deliver targeted discounts directly to customers via email and SMS, making it a worthwhile solution for businesses seeking to improve customer engagement and drive sales. # Visual style The ad has a clean and modern visual style with a light blue background and a focus on the smartphone display. The production quality is high, with clear and crisp visuals. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is clean and legible, and the layout is well-organized. The ad mimics a platform-native style, resembling an email and chat interface, which enhances scannability and stop power in the feed. # Hooks Headline: #1 Email Marketing & Automation Platform # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to effectively reach customers with personalized offers. The ad shows an email and chat message offering a discount, implying the customer wants to receive and redeem such offers easily: "Sam, here's 20% off for you" # Value propositions - 20% off for you - Targeted discounts via email and SMS # Benefits - Exclusive discount - Personalized offers # Features - Email Marketing - Automation Platform - SMS # Call to action None used. # Point of view - Brand: The brand is communicating its position as the #1 email marketing and automation platform, now with SMS, to establish its credibility and relevance in the market. - Customer: The customer is experiencing a personalized discount offer via email and chat, demonstrating the platform's ability to deliver targeted offers directly. # Storyline - The ad opens by establishing Mailchimp as the #1 Email Marketing & Automation Platform, now with SMS. This is intended to immediately position the brand as a leader in the industry and highlight its latest feature. The brand is telling this part of the story to establish its credibility and relevance in the market. - The ad then shows a phone displaying an email with an exclusive discount for the user, Sam, offering 20% off. This is intended to demonstrate the platform's ability to deliver personalized offers directly to customers. The customer is experiencing this part of the story, seeing the direct benefit of the platform through a tailored discount. - Finally, a chat bubble appears with the same offer, "Sam, take 20% off CODE: LISTEN", reinforcing the personalized discount and providing a code for redemption. This is intended to further emphasize the platform's ability to engage customers through multiple channels. The customer is experiencing this part of the story, seeing the offer presented in a conversational, accessible format.

# Ad summary This single image ad for Mailchimp shows a person using a laptop that features the Mailchimp Automation Flows dashboard, with a headline that promotes converting more customers using real-time behavior data. # Brand positioning Mailchimp is presented as an automation platform that helps businesses convert more customers by utilizing real-time behavior data. The brand is positioned as a tool to optimize customer engagement through data-driven strategies. This appeals to businesses looking for sophisticated marketing solutions that integrate customer behavior insights, suggesting Mailchimp aims to occupy a space in the market that values actionable data and automated processes. The tone is functional and geared towards improving business outcomes rather than focusing on emotional branding or lifestyle alignment. # Product The advertised product is Mailchimp’s Automation Flows dashboard, a tool designed to help businesses convert more customers using real-time behavior data. The platform is shown on a laptop screen, displaying a visual interface with options to customize email flows and manage customer interactions. The key selling point is the ability to create automated email sequences triggered by customer behaviors. The ad shows the product in use, implying it is intended for marketing professionals, business owners, or anyone responsible for customer engagement and conversion. By showcasing the Automation Flows dashboard, Mailchimp addresses the common purchase barrier of manual marketing efforts, positioning the platform as an efficient solution to streamline and optimize customer communications. # Visual style The ad has a clean and professional visual style, with a focus on showcasing the product in a real-world setting. The production quality is high, with studio-like lighting and a clear, detailed shot of the laptop and dashboard. The visual motifs include a modern, minimalist workspace and a focus on the user interacting with the product. The image treatment features bright and even lighting and a desaturated color palette that gives the ad a modern and accessible feel. The typography is large and bold, ensuring the headline is easily scannable. The overall style is designed to be both informative and visually appealing, fitting well within an in-feed context. # Hooks Headline: Convert more customers using real-time behaviour data # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may struggle with effectively converting customers due to a lack of real-time data and automated processes. The frustration is in not being able to leverage timely customer behavior to optimize marketing efforts. # Value propositions - Convert more customers using real-time behaviour data # Benefits - Convert more customers # Features - real-time behaviour data - Automation Flows dashboard # Call to action None used. # Social proof - None used. # Point of view - Brand: The top portion of the ad displays the Mailchimp logo and the headline, communicating the brand's identity and its promise to help businesses convert more customers using real-time behavior data. - Customer: The lower portion of the ad shows a person using a laptop with the Mailchimp Automation Flows dashboard, providing a real-world context and demonstrating the product's functionality from a user's perspective. # Storyline - The ad starts with the Mailchimp logo at the top, immediately establishing brand recognition and indicating that the following message is from Mailchimp. This builds brand awareness and sets the context for the product being advertised. The Brand is telling this part of the story. - The headline, “Convert more customers using real-time behaviour data,” is displayed next, conveying the primary benefit and value proposition of Mailchimp's Automation Flows. This is intended to capture the viewer's attention and highlight the product's ability to improve customer conversion rates. The Brand is making the claim. - The lower portion of the ad features a person using a laptop, with the Mailchimp Automation Flows dashboard visible on the screen. This visually demonstrates the product in action, providing a real-world context and helping viewers understand how the product works. The Customer's perspective is shown.

# Ad summary This ad features a testimonial from a Mailchimp customer who was able to generate 30x revenue ROI through their email marketing efforts using Mailchimp. The ad shows a person using the Mailchimp platform on their laptop. # Brand positioning Mailchimp is presented as a powerful and effective email marketing platform that helps businesses generate significant revenue ROI. The brand is positioned as a tool that enables users to achieve substantial growth through their email marketing efforts. The brand's tone is professional and results-oriented, emphasizing the tangible benefits and quantifiable success that users can achieve with the platform. Mailchimp aims to occupy the space of a reliable and high-performing marketing solution in the consumer's mind, aligning with values of efficiency, growth, and data-driven results. The brand pushes against the norm of less effective marketing strategies by highlighting its ability to deliver a 30x revenue ROI. # Product Mailchimp is an email marketing platform designed to help businesses generate revenue through email marketing efforts. The platform is shown on a laptop screen, displaying a predictive segmentation interface with options such as "High-value Customers," "Likelihood to purchase again," "Target segments," "Moderately likely to buy again," "Unlikely to buy again," and "Email Marketing Engagement." The ad highlights the platform's ability to generate a 30x revenue ROI, suggesting that it is a highly effective tool for businesses looking to maximize their marketing investments. The product is for businesses looking to improve their email marketing performance and achieve significant revenue growth. The ad addresses the purchase barrier of uncertainty about marketing ROI by showcasing a concrete success metric. # Visual style The ad has a clean and professional visual style, combining a testimonial with a product demonstration. The production quality is high, with a well-lit and composed shot of the laptop and hands. The visual motifs include a split-screen layout with a solid color background at the top and a product-in-use shot at the bottom. The image treatment is minimal, with natural lighting and no obvious filters. The typography is clean and legible, and the overall style is designed to be scannable and informative in a social media feed. # Hooks Headline: "We are able to generate 30x revenue ROI through our email marketing efforts using Mailchimp." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of ineffective email marketing strategies that fail to generate a significant return on investment. The quote "We are able to generate 30x revenue ROI through our email marketing efforts using Mailchimp" signals the frustration of investing in marketing without seeing substantial results. # Value propositions - Generate 30x revenue ROI through email marketing efforts using Mailchimp # Benefits - Generate 30x revenue ROI through email marketing efforts # Features - Email marketing platform - Predictive segmentation - High-value Customers - Likelihood to purchase again - Target segments - Moderately likely to buy again - Unlikely to buy again - Email Marketing Engagement - Customer Lifetime Value # Call to action None used. # Social proof - "We are able to generate 30x revenue ROI through our email marketing efforts using Mailchimp." - Sebastian Gustafsson, Vårdväskan # Point of view - Customer: The testimonial at the top of the image provides a customer's firsthand experience and success story using Mailchimp, highlighting the tangible benefits they achieved. - Brand: The laptop screen displaying the Mailchimp platform showcases the product's interface and features, demonstrating its functionality and ease of use. # Storyline - The ad begins with a testimonial from Sebastian Gustafsson of Vårdväskan, stating, "We are able to generate 30x revenue ROI through our email marketing efforts using Mailchimp." This is included to immediately establish credibility and showcase the platform's effectiveness from a customer's perspective. The audience is experiencing this from the customer's POV, highlighting their success with Mailchimp. - The ad then transitions to a visual of someone using the Mailchimp platform on a laptop, specifically showing the predictive segmentation interface. This is included to provide a glimpse into the platform's features and functionality, demonstrating how it can be used to target specific customer segments. The audience is experiencing this from the brand's POV, showcasing the platform's capabilities and ease of use.

# Ad summary This ad promotes Mailchimp's marketing automation flows, highlighting their potential to increase revenue for businesses. The ad features a man working on a computer with Mailchimp's automation flows interface displayed on the screen. The visual emphasizes the software's capabilities, while the text focuses on the potential financial benefits for users. # Brand positioning Mailchimp is presented as a tool for businesses looking to enhance their marketing efforts through automation. The brand is positioned as a solution that can drive repeat business and increase revenue, specifically up to 9x more, by using marketing automation flows. The brand aims to occupy the space of a reliable and effective marketing automation platform, emphasizing functional benefits and tangible results for its users. # Product The product being advertised is Mailchimp's marketing automation flows, a feature designed to help businesses drive repeat business through email and SMS. The automation flows allow users to create structured sequences of marketing actions, such as sending offers to engage customers. The product is for businesses looking to increase their revenue and improve customer engagement. The ad highlights the potential to see up to 9x more revenue with these automation flows, addressing the purchase barrier of uncertainty about the return on investment. # Visual style The ad has a clean and professional visual style, with a focus on showcasing the Mailchimp interface in a real-world setting. The production quality is high, with well-lit and detailed visuals. The color palette is neutral, with pops of orange and yellow to draw attention to key elements. The typography is clean and legible, and the overall design is simple and uncluttered. # Hooks Headline: See up to **9x more revenue** with marketing automation flows # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may be struggling to maximize their revenue and drive repeat business effectively. # Value propositions - Marketing automation flows can help you see up to 9x more revenue. # Benefits - See up to 9x more revenue # Features - Marketing automation flows - Drive repeat business with email & SMS # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the text overlay at the bottom, which states the value proposition of the product. - External source: The man using the computer provides an external perspective, showing a potential user interacting with the product. - Brand: The Mailchimp interface displayed on the computer screen showcases the software's capabilities from the brand's perspective. # Storyline - The ad opens with a view of the Mailchimp automation flows interface on a computer screen, showcasing the software's capabilities. This is from the brand's perspective, aiming to demonstrate the product's functionality and user interface. - A man is shown working on the computer, interacting with the Mailchimp interface. This is from an external perspective, showing a potential user engaging with the product in a real-world setting. - The ad concludes with a text overlay stating, "See up to 9x more revenue with marketing automation flows." This is from the brand's perspective, emphasizing the key benefit and value proposition of using Mailchimp's automation flows.

# Ad summary This ad features a founder of a clothing brand advertising Intuit Mailchimp and its capabilities as an SMS marketing tool that has been helpful in scaling his business. # Brand positioning The ad features clothing brand Lab Culture, a company that appears to market streetwear apparel. The brand seems to be positioned as a trend-forward, up-to-date company that releases new drops and keeps in close contact with its customers to keep them in the loop about new releases and restocks. The brand seems to align with a streetwear aesthetic and be on the pulse of fashion and style trends. # Product The ad features Intuit Mailchimp, which is described as a tool that allows businesses to keep in touch with their customers through SMS text messaging. Intuit Mailchimp allows business owners to preview messages, schedule them, and see everything from one dashboard, making it easy to send early access alerts before drops, announce restocks, and keep people updated on the latest news from the business. The product is simple, automated, converts, and helps to scale a brand and build a more connected audience. # Visual style The ad has a hybrid aesthetic. Some shots have a highly polished and edited commercial feel, while others have a more authentic, vlog-style feel. The ad is edited with quick cuts and audio-visual sync to timed music beats. The pacing remains consistent throughout the ad. # Hooks Spoken: Male 1: Running a brand means there's 100 different things happening at the same time. Text overlay: #AD / BRAND / 100 / HAPPENING Visual: 00:00–00:00 The shot is filmed at eye level, showing a man with fair skin, light red hair, and a mustache sitting at a desk. The man is wearing a gray hoodie with a splattered paint design, black jeans, and gray and black sneakers. The background is a garage with metal shelves, wooden walls, and storage bins. / 00:00–00:01 The shot is filmed at a low angle, showing a person grabbing a camo hat from a metal rack in the same garage setting. / 00:01–00:03 The shot is filmed at eye level, showing the man from the first shot packing a green box while standing at a black table. The background is the same garage setting. # Funnel stage Consideration # Pain points The ad presents the problem of the overwhelming amount of tasks that are required to run a brand. Quote: "Running a brand means there's 100 different things happening at the same time." # Value propositions - Simple - Automated - Actually converts # Benefits - Scale a brand - Build a more connected audience # Features - Early access alerts - Restock announcements - Send messages, schedule them, and see everything from one dashboard # Call to action None used. # Social proof - The ad features the founder of clothing brand Lab Culture as an Intuit Mailchimp customer, and he is presented as an expert in his industry. # Point of view - Customer 0% – Not applicable. - Brand 95% – The ad relays direct product information from the brand's official account. - Expert 5% – An expert in the business tells his testimonial of using the product. - External source 0% – Not applicable. # Storyline - 00:00–00:03 The ad opens with the founder of Lab Culture working at a desk. - 00:00–00:05 The founder discusses how running a brand means there are 100 different things happening at the same time, from drops and photoshoots to inventory. - 00:05–00:11 The founder pivots to explain that he has partnered with Intuit Mailchimp to show how he handles all of his SMS campaigns in one place. - 00:12–00:17 The founder explains the different functions that Intuit Mailchimp offers, such as sending early access alerts, announcing restocks, and keeping people updated on the latest news. - 00:17–00:21 The founder lists even more features, explaining that he can preview the messages, schedule them, and see everything from one dashboard. - 00:21–00:24 The founder discusses Intuit Mailchimp's key selling points, stating that it is simple, automated, and actually converts. - 00:24–00:29 The founder closes by saying that Mailchimp is a toolkit to use for anyone trying to scale a brand and build a more connected audience.

# Ad summary This ad promotes Mailchimp and the benefits of connecting Mailchimp with Shopify to enhance shopper data and increase sales. The ad features a series of static screens with text overlays and minimal animations to highlight key features and benefits. # Brand positioning Mailchimp is positioned as a tool that empowers businesses to enhance their marketing capabilities by connecting with Shopify. The brand aims to occupy the space of being a key enabler for businesses looking to grow their sales through improved shopper data insights. The brand aligns with values of simplicity and functionality, promising tangible benefits like increased sales through strategic integrations. The brand positioning is functional, focusing on performance and simplicity, avoiding emotional appeals and instead highlighting the practical advantages of integrating Mailchimp with Shopify. # Product The featured product is the integration between Mailchimp and Shopify, which enhances shopper data to drive sales. By connecting Mailchimp with Shopify, businesses gain access to enhanced shopper data that helps them to generate more sales and improve overall marketing performance. This integration provides users with tools to leverage their existing Shopify data within the Mailchimp platform. The primary USP is the ability to increase sales through better data utilization. The integration is for business owners and marketers who use Shopify and are looking to improve their sales through enhanced shopper data. # Visual style The ad has a minimalist aesthetic with a clean and professional look. The editing style consists of static shots with simple transitions. The production quality is high-end, resembling a polished commercial with a consistent color palette and clear typography. The pacing is slow and deliberate. # Hooks Text overlay: 00:00–00:05 Enhanced shopper data / 00:00–00:05 More Sales / 00:00–00:05 When you connect Mailchimp and Shopify together Visual: 00:00–00:05: The screen displays the Mailchimp logo at the top, along with the text "Enhanced shopper data →" in a green box. Below, the text "More Sales" repeats, filling the frame. Underneath, the text "When you connect Mailchimp and Shopify together" is centered between asterisks. The background is a light green color. The camera is static. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that businesses may be struggling to maximize sales due to a lack of effective shopper data utilization. "Enhanced shopper data → More Sales" suggests a solution to this problem. # Value propositions - Connecting Mailchimp and Shopify together leads to more sales through enhanced shopper data. # Benefits - More Sales # Features - Enhanced shopper data - Integration between Mailchimp and Shopify # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is communicated from the official voice of Mailchimp, with scripted lines and direct product claims. # Storyline - 00:00–00:05 The ad opens with a green screen displaying the Mailchimp logo and the message 'Enhanced shopper data →'. This is intended to grab the viewer's attention and convey the primary benefit of the integration. The brand is presenting the initial value proposition directly, setting a functional tone. - 00:05–00:10 The screen transitions to display 'More Sales More Sales More Sales' with the text 'When you connect Mailchimp and Shopify together' in between. This builds on the initial promise, reinforcing the idea that connecting the two platforms leads to increased sales. The brand continues to be the narrator, emphasizing the functional benefit in a straightforward manner.

# Ad summary This ad for Mailchimp showcases its new e-commerce tools through dynamic motion graphics and a confident voiceover. It highlights features like integrations with Shopify, Wix, and WooCommerce, a site tracking pixel for behavioral triggers, and instant SMS opt-in for international reach. The ad positions Mailchimp as a powerful solution to "Up your ROI without upping your budget," promising to "automate your revenue" and allow "your data do the selling" for up to "30x ROI." The video uses bright yellow and green backgrounds with animated UI elements to quickly demonstrate the product's capabilities and benefits, ending with a clear call to action to "Sign up." # Brand positioning Mailchimp is presented as an accessible, powerful, and data-driven solution for e-commerce businesses. The brand aims to occupy the mind of small to medium business owners as an essential partner for growth, simplifying complex e-commerce operations. It promotes efficiency, automation, and increased revenue through intelligent tools. The brand's tone is confident and authoritative, yet approachable, focusing on practical benefits and measurable results. It appears to follow category norms of providing a comprehensive platform for marketing and sales, but emphasizes its "new" and "powerful" tools as an advancement. The positioning is primarily functional (performance, automation, data-driven selling) with an underlying emotional appeal of business growth and success. # Product The ad features "powerful new e-commerce tools" from Mailchimp. These tools are designed for small to medium businesses engaged in online sales. The core functionality highlighted includes: 1. Integrations: Available for Shopify, Wix, and WooCommerce. 2. Mailchimp Site Tracking Pixel: This tool unlocks "more behavioral triggers" for automation. 3. Instant Opt-in for SMS Subscribers: A feature to "turn site visitors into SMS subscribers instantly" and "expand your reach internationally across Europe." The products work by helping businesses automate marketing flows, track customer behavior, and manage communications across different platforms. USPs include boosting ROI "without upping your budget," automating revenue, expanding international reach, and letting "your data do the selling." The ad implies these tools are for businesses looking to optimize their e-commerce operations, increase customer engagement, and ultimately drive sales and revenue. Purchase barriers addressed include budget constraints and the complexity of managing multiple e-commerce aspects. # Visual style The ad features a clean, modern, and highly polished visual style with a focus on motion graphics and UI animations. It has a high-end production quality, resembling a slick explainer video rather than UGC. The editing rhythm is very fast-paced, with quick cuts (average of about one cut every 1-2 seconds) and snappy transitions between solid color backgrounds and animated UI elements. Visual motifs include bright, contrasting solid backgrounds (yellow and green) and white, rounded rectangular interface cards. The pacing is consistently quick throughout the ad, maintaining a dynamic feel. Audio-visual sync is prominent, with visual changes, text overlays, and UI animations perfectly timed to the energetic voiceover and music beats. # Hooks Spoken: Up your ROI without upping your budget with our powerful new e-commerce tools. Text overlay: This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Dramatization. Screen images simulated. Sequences shortened. (Small black text at bottom) Visual: A solid bright yellow background. Centered, in black, is the Mailchimp logo: a smiling cartoon monkey head wearing a small cap, to the left of the stacked words "INTUIT" (smaller, sans-serif, uppercase) and "mailchimp" (larger, sans-serif, lowercase, bold). The camera is static, presenting a direct, clean brand identity. / The screen is bright green. White, rounded rectangular cards representing product listings fly in from the right, creating a sense of dynamic activity. Each card shows a small square product image (e.g., "Banana Bread" with a yellow jar, "Strawberry & Cream" with a beige jar, "Carrot Cake" with an orange jar), the product name, "$5" price, and a green "Add" button which changes to "Added!" with a checkmark. The cards are slightly transparent and overlap, simulating a shopping experience. A small, black, sans-serif "R" is visible briefly in the top left from the previous yellow screen, then transitions. The camera is static, focusing on the UI elements. Small black text "This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Dramatization. Screen images simulated. Sequences shortened." is visible at the bottom. / The bright green background persists. More product cards continue to animate across the screen, some with the "Added!" status. The cards maintain their rounded rectangular shape, featuring product images and prices, illustrating an active shopping process. The camera remains static, reinforcing the focus on the digital interface. Small black text "This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Dramatization. Screen images simulated. Sequences shortened." is visible at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points Budget constraints: The ad implies that growing e-commerce revenue usually requires significant investment, which businesses might lack. The phrase "without upping your budget" directly addresses the concern of increasing marketing spend while promising growth without it. # Value propositions - Up your ROI without upping your budget - Automate your revenue - Turn site visitors into SMS subscribers instantly - Expand your reach internationally across Europe - Let your data do the selling - See up to 30 times ROI # Benefits - Up your ROI - without upping your budget - automate your revenue - turn site visitors into SMS subscribers instantly - expand your reach internationally - let your data do the selling - see up to 30 times ROI # Features - powerful new e-commerce tools - available for Shopify, Wix, and WooCommerce - Mailchimp site tracking pixel - unlocks more behavioral triggers - automate your revenue - turn site visitors into SMS subscribers instantly - instant opt-in - expand your reach internationally across Europe - Sync your store - let your data do the selling # Call to action Sign up # Point of view - Brand 100% – The ad features a professional female voiceover, clear product demonstrations using motion graphics, and direct claims about features and benefits, all delivered from the official brand's perspective. # Storyline - 00:00–00:01 The Mailchimp logo with the monkey mascot appears on a yellow screen, accompanied by an energetic audio cue. This establishes the brand and sets an upbeat, professional tone. The perspective is the brand introducing itself. - 00:01–00:04 A female voiceover states, "Up your ROI without upping your budget with our powerful new e-commerce tools." This is a direct hook, addressing a common business pain point (budget) and introducing the core value proposition. Simultaneously, abstract animations show product cards being added to a cart and text overlay appears. This visually represents the e-commerce transaction process and the tool's relevance. The perspective is the brand directly addressing potential customers. - 00:04–00:06 The screen quickly shifts to a collage of UI elements representing various e-commerce interactions like validating phone numbers, completing checkout, and addressing abandoned browse. This visually demonstrates the breadth of the "e-commerce tools" and their functionality in customer engagement and retention, reinforcing the idea of a comprehensive solution. The text "ecommerce tools" appears centrally, emphasizing the product category. The perspective remains brand-focused, illustrating capabilities. - 00:06–00:08 The screen turns green as the voiceover announces, "Now available for Shopify, Wix, and WooCommerce." Logos for these platforms appear. This highlights key integrations, addressing potential customer compatibility concerns and expanding the perceived reach and utility of the tools. The perspective is the brand providing specific product details. - 00:08–00:13 The voiceover explains, "The Mailchimp site tracking pixel unlocks more behavioral triggers to automate your revenue." UI elements like "Leaves a product review" and "Shopify abandoned browse" pop up. This segment delves into a specific feature, the tracking pixel, and its ability to enable sophisticated automation, directly linking it to revenue generation. The brand is explaining a technical capability in terms of a business benefit. A mouse cursor interacting with the UI implies ease of use. - 00:13–00:17 The voiceover transitions to SMS functionality: "Turn site visitors into SMS subscribers instantly with instant opt-in." Animated chat bubbles appear on screen, showing a phone number validation process and messages like "Thanks for signing up!" This showcases another key tool, emphasizing direct customer engagement and conversion. The brand demonstrates a practical solution for lead generation. - 00:17–00:21 The voiceover continues, "and expand your reach internationally across Europe." A spinning globe with various language chat bubbles (Olá, welkom terug, Du bist drin!, Σας ευχαριστώ, Gracias!) appears. This highlights the global reach and multi-language capabilities of the SMS tool, addressing market expansion desires. The brand is positioning the tool as a gateway to broader markets. - 00:21–00:23 The voiceover calls to action, "Sync your store. Let your data do the selling." UI elements related to product stock, abandoned carts, and phone validation reappear on a green background. This reinforces the core message of data-driven sales and integration, circling back to the initial promise of boosting ROI. The brand uses imperative language to encourage adoption. - 00:23–00:26 A yellow screen appears with the partial text "see up to," then transitions to green with "30x ROI." The voiceover states, "and see up to 30 times ROI." This segment delivers a bold, quantitative claim about the potential return on investment, aiming to persuade viewers with a strong, data-backed benefit. The perspective is the brand making a confident performance claim. - 00:26–00:29 A "Sign up" button appears, followed by the Mailchimp logo and tagline "Intuit Mailchimp." The voiceover concludes, "with our e-commerce tools." This provides a clear call to action and reiterates the brand and product name, leaving the viewer with a memorable impression and a path to engagement. The perspective is the brand's final pitch and branding.

# Ad summary This ad promotes Mailchimp's SMS marketing capabilities. It uses a simulated SMS conversation to highlight features like reaching subscribers across countries, tailoring programs to audiences, and managing multiple audiences with one login. The ad concludes with a call to action to expand SMS reach. # Brand positioning Mailchimp is presented as a comprehensive marketing platform that empowers businesses to connect with their audiences through various channels, including SMS. The brand is positioned as a solution for businesses looking to expand their reach and engage with customers on a global scale. The ad emphasizes the platform's ability to tailor SMS programs to specific audiences and manage multiple audiences with a single login, suggesting a focus on efficiency and ease of use. The brand aligns with a functional approach, highlighting the practical benefits of its SMS marketing features. # Product The ad promotes Mailchimp's SMS marketing capabilities, which allow businesses to reach subscribers across multiple countries. The product enables users to tailor SMS programs to specific audiences, ensuring relevant and personalized communication. It also offers the convenience of managing multiple audiences with a single login, streamlining the marketing process. The ad highlights the product's ability to expand SMS reach, suggesting a broader audience engagement. The product is designed for businesses looking to enhance their marketing efforts through SMS, providing tools for targeted and efficient communication with their subscribers. # Visual style The ad has a clean and minimalist aesthetic with a bright yellow background and white text bubbles. The editing style is simple, with text bubbles appearing sequentially to simulate an SMS conversation. The production quality is polished, giving it a professional feel. The pacing is consistent, with each text bubble appearing at a steady rhythm. The cuts are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:02 [Upbeat] Shh! / 00:02–00:05 [Upbeat] Reach all your subscribers across 🇬🇧🇺🇸🇦🇺🇨🇦🌍 Text overlay: 00:02–00:05 Reach all your subscribers across 🇬🇧🇺🇸🇦🇺🇨🇦🌍 (SMS bubble) Visual: 00:00–00:02: A yellow screen displays the Mailchimp logo in a white rounded rectangle with a notification bubble. Below, a simulated SMS interface appears with a typing indicator. / 00:02–00:05: A text bubble appears with the message "Reach all your subscribers across" followed by flags of the UK, USA, Australia, and Canada, plus a globe emoji. A "NEW" badge is attached to the text bubble. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of managing SMS marketing campaigns across multiple audiences and countries. "Engage multiple audiences with one login" directly implies that managing multiple audiences can be complex and time-consuming without the right tools. # Value propositions - Global reach: Connect with audiences in different countries. - Targeted communication: Ensure relevant messages for each audience. - Efficient management: Simplify marketing efforts with a single login. # Benefits - Expand SMS reach - Personalized communication - Streamlined marketing process # Features - Reach subscribers across multiple countries - Tailor SMS programs to specific audiences - Manage multiple audiences with one login # Call to action Tap to expand your SMS reach # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the features and benefits of Mailchimp's SMS marketing capabilities. # Storyline - 00:00–00:02 The ad begins with a notification from Mailchimp, immediately drawing the viewer's attention to the brand. This sets the stage for a simulated SMS conversation. - 00:02–00:05 00:02–00:05: A text bubble appears, stating, "Reach all your subscribers across" followed by flags of the UK, USA, Australia, and Canada, plus a globe emoji. This highlights Mailchimp's global reach and ability to connect with audiences in different countries. The message is presented from the brand's perspective, showcasing a key feature of the platform. - 00:05–00:08 00:05–00:08: Another text bubble appears, stating, "Give each audience its own SMS program." This emphasizes the platform's ability to tailor SMS programs to specific audiences, ensuring personalized communication. This message is also from the brand's perspective, highlighting a key benefit of using Mailchimp. - 00:08–00:11 00:08–00:11: A third text bubble appears, stating, "Engage multiple audiences with one login." This showcases the convenience of managing multiple audiences with a single login, streamlining the marketing process. This message is from the brand's perspective, highlighting the efficiency of the platform. - 00:11–00:13 00:11–00:13: The final text bubble appears, stating, "Tap to expand your SMS reach." This serves as a call to action, encouraging viewers to explore Mailchimp's SMS marketing capabilities. This message is from the brand's perspective, prompting viewers to take the next step.

# Ad summary This ad features an entrepreneur who partners with Intuit Mailchimp to grow his business by capturing audience information via website pop-ups to connect with them later. Mailchimp keeps his audience growing even when he is not online. # Brand positioning Lab Culture is a brand that focuses on building a loyal audience and keeping its community locked in. As a small business, the brand aims to stay connected with its audience in order to keep their system running behind the scenes. The ad conveys that the brand values engaging with its audience to keep them informed about fresh content. # Product Mailchimp’s pop-up feature captures audience information when someone visits the brand’s website. The captured audience is then enticed with a discount. The pop-up captures customer email or phone number, and the brand uses that information for SMS marketing later. SMS is available with fee as an add-on to paid plans after application and agreement to terms. # Visual style The ad features an editing style of quick cuts and transitions. The production quality is a hybrid that appears to be part polished commercial and part UGC. The cuts appear to be timed with voiceover lines. The overall aesthetic is authentic, with a personal touch. # Hooks Spoken: If you've got a business that you're trying to grow, this video is for you. Text overlay: #AD / GROW / IS FOR Visual: 00:00–00:02: The shot is medium framing of a man with fair skin and light red hair standing in front of his computer. He is wearing a brown t-shirt. There is a light to the left of him. # Funnel stage Consideration # Pain points For my brand, I'm always looking at ways to get new customers and to get some fresh eyes on what I'm building. # Value propositions - Capture audience information so I can connect with them later. # Benefits - Keeps audience growing even when I'm not online. - Keeps my community locked in. - Keeps my systems running behind the scenes. # Features - Mailchimp’s pop-up feature captures audience information when someone visits the brand’s website. # Call to action None used. # Social proof - "Mailchimp keeps my community locked in, and my systems running behind the scenes" – Male 1 (Entrepreneur) # Point of view - Customer 100% – The ad is told from the perspective of an entrepreneur using Intuit Mailchimp for his business. # Storyline - 00:00–00:02 The creator opens by talking about businesses that are trying to grow, letting the viewer know that this video is for them. - 00:03–00:07 The creator explains that for his brand, he is always looking for ways to get new customers and some fresh eyes on what he is building. - 00:08–00:10 The creator states that he has partnered up with Intuit Mailchimp to make that process simple. - 00:11–00:15 The creator goes on to say that anytime someone visits his brand’s website, Mailchimp’s pop-up helps to capture their information so he can connect with them later. - 00:16–00:21 The creator adds that one can entice the audience with a discount on the pop-up, and capture their email or phone number for SMS marketing later. - 00:22–00:27 The creator claims that it keeps his audience growing even when he is not online. He continues by stating that Mailchimp keeps his community locked in, and his systems running behind the scenes. - 00:28–00:29 The ad concludes with the creator stating that it has made such a big difference for him.

# Ad summary This ad features a brand owner who states that running his brand entails managing multiple different things at the same time. He explains that he doesn't have time to do everything from scratch, so he partnered with Intuit Mailchimp. He states that Mailchimp allows him to send SMS campaigns, early access alerts before a drop, announce a restock, and keep people updated on the latest news in one place. He states that he can write out an idea for a campaign, and the built-in AI helps clean it up, make it on-brand, and make it sound like him without him having to overthink it. He can also preview the messages, schedule them, and see everything from one dashboard, so there's no switching between apps or different spreadsheets. He closes by stating that the results speak for themselves because it's simple, automated, and it actually converts. He encourages viewers to use Mailchimp if they are trying to scale a brand and build a more connected audience. # Brand positioning Lab Culture is presented as a streetwear brand focused on creating exclusive drops. The brand owner is shown to be heavily involved in many facets of the business, from packing and shipping to taking photos to planning the latest drops. The brand aims to create a sense of exclusivity through its limited drops and early access alerts, fostering a close relationship with its audience. The brand appears to be pushing against the norm of mass-produced, widely available clothing by focusing on unique designs and building anticipation through limited availability. The brand's positioning is a blend of functional (providing clothing) and emotional (creating a sense of belonging and exclusivity). # Product The ad focuses on Intuit Mailchimp as a tool to manage SMS campaigns in one place. It is presented as a service that allows the user to send early access alerts before drops, announce a restock, and keep people updated on the latest news. The AI tool helps the user clean up ideas and create messages in the brand's tone without having to overthink it. The user can preview messages, schedule them, and see everything from one dashboard, with no switching between apps or different spreadsheets. The ad positions Mailchimp as a solution that can help users scale a brand and build a more connected audience. # Visual style The ad has a UGC feel, with a combination of polished commercial shots and casual, vlog-style footage. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is a hybrid of UGC and commercial, which supports a relatable tone for small business owners. The pacing is fairly consistent, with approximately 10 cuts per minute, increasing slightly during product demos. The visual motifs include close-ups of the Mailchimp interface and the man speaking directly to the camera. # Hooks Spoken: 00:00–00:03 Running a brand means there's 100 different things happening at the same time. Text overlay: 00:00–00:03 #AD Visual: 00:00–00:01 A man wearing a black hoodie with white paint splatter, black pants, and grey sneakers is sitting at a desk typing on a black laptop. The desk is in a garage-like space with exposed brick walls, metal shelves, and cardboard boxes. There are also a few stickers on the desk. The camera is stationary and slightly angled down. / 00:01–00:01 The camera pans upwards along a metal rack displaying hats. The focus shifts to a hand grabbing a camouflaged hat. / 00:01–00:03 The man is packing a green box on a black table. He folds a piece of tissue paper and closes the box. The setting is the same garage-like space. # Funnel stage Middle of funnel (Consideration) # Pain points Running a brand means there's a hundred different things happening at the same time. 'It's a lot to keep up with, and honestly, I don't have the time to sit around and do everything from scratch.' This highlights the difficulty of managing multiple tasks and the need for a tool to streamline the process. # Value propositions - Manage all SMS campaigns in one place, combining multiple marketing features into a single convenient platform. - The AI-powered system streamlines the messaging process, saving time and effort by automating content creation and tone management. - Users can preview messages, schedule them, and see everything from one dashboard # Benefits - Send early access alerts before a drop - Announce a restock - Keep people updated on the latest news - AI helps clean it up - AI write in my tone - AI make it sound on brand without me having to overthink it. - Preview messages - Schedule messages - See everything from one dashboard # Features - SMS campaigns - Built-in AI - Dashboard # Call to action Mailchimp is a toolkit to use. # Social proof - "What I like most is how fast it is" – Male 1 (Brand owner) - "Results speak for themselves. It's simple, automated, and it actually converts" – Male 1 (Brand owner) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a brand owner who is a customer of Mailchimp. # Storyline - 00:00–00:03 00:00–00:03 The brand owner states that running a brand means there's a hundred different things happening at the same time, conveying that running a brand is a complicated task. This establishes the problem he's looking to solve. The brand owner speaks directly to the camera in a casual, conversational tone. - 00:03–00:06 00:03–00:06 He lists examples such as drops, photoshoots, inventory, and all of it, emphasizing the overwhelming nature of running a brand. This continues from the previous point to elaborate on the challenges. The tone remains casual and conversational, aimed at resonating with other brand owners who experience similar challenges. - 00:06–00:11 00:06–00:11 The brand owner states that it's a lot to keep up with, and he honestly doesn't have time to sit around and do everything from scratch, which introduces the pain point of time management for brand owners. The brand owner looks at a laptop and pulls a box off a shelf, then continues to look at the laptop. - 00:11–00:16 00:11–00:16 He explains that he partnered up with Intuit Mailchimp to show how he handles all his SMS campaigns in one place, introducing Mailchimp as a solution. The camera shows the Mailchimp website and phone app. - 00:16–00:23 00:16–00:23 The brand owner states that whether he's sending early access alerts before a drop, announcing a restock, or just keeping people updated on the latest news, it can all happen right here, which demonstrates the versatility and convenience of Mailchimp. The camera shows a phone screen with an SMS message. - 00:23–00:26 00:23–00:26 He states that what he likes most is how fast it is, emphasizing the speed and efficiency of Mailchimp. This builds on the previous points by adding a specific benefit. - 00:26–00:30 00:26–00:30 The brand owner explains that he can write out an idea for a campaign, and the built-in AI helps him clean it up, showcasing the AI-powered features of Mailchimp. The camera focuses on the Mailchimp interface with the AI assistant. - 00:30–00:33 00:30–00:33 The brand owner says it can write it in his tone and make it sound on-brand without him having to overthink it, highlighting the ease of use and brand consistency. This expands on the benefits of the AI tool. - 00:33–00:37 00:33–00:37 The brand owner can preview the messages, schedule them, and see everything from one dashboard, demonstrating the all-in-one functionality. The camera shows Mailchimp interface with messages and scheduling options. - 00:37–00:40 00:37–00:40 He says there's no switching between apps or different spreadsheets, highlighting the simplicity and streamlined workflow. The brand owner continues to speak to the camera. - 00:40–00:44 00:40–00:44 The brand owner states that the results speak for themselves because it's simple, automated, and it actually converts, emphasizing the effectiveness of Mailchimp. - 00:45–00:49 00:45–00:49 He encourages viewers to use Mailchimp if they're trying to scale a brand and build a more connected audience, ending with a call to action. The brand owner gestures with his hands.

# Ad summary The ad promotes Mailchimp's e-commerce tools, focusing on how they can increase ROI and automate revenue generation for businesses. It highlights features like site tracking pixel, behavioral triggers, SMS reach across Europe, and potential for up to 30x ROI by syncing your store. # Brand positioning Mailchimp is presented as a powerful tool for e-commerce businesses looking to increase their return on investment without increasing their budget. The brand positions itself as innovative by focusing on its 'powerful new e-commerce tools' and emphasizes functional benefits like automation and expanded reach. Mailchimp aims to occupy the space of a strategic partner for businesses by improving site tracking and customer engagement. The brand aligns with a modern, tech-forward lifestyle and is functional by focusing on ROI and efficiency. # Product The ad promotes Mailchimp's suite of e-commerce tools. These tools help businesses automate their revenue and increase ROI. The Mailchimp site tracking pixel unlocks behavioral triggers to automate revenue generation. This product is for e-commerce business owners. The SMS feature expands your reach across Europe. By syncing your store, you can see up to 30x ROI with Mailchimp's e-commerce tools. The product addresses purchase barriers by improving ROI and expanding reach. # Visual style The ad has a bright and clean aesthetic, using bold blocks of color (yellow and green) and crisp, sans-serif typography. The editing style features quick cuts to maintain a fast pace and showcase various product features in rapid succession. The production quality is polished, resembling a professionally produced commercial with a focus on UI elements and graphic overlays. The fast-paced editing, estimated at around 40 cuts per minute, keeps the energy high. The audio-visual sync is timed to match the upbeat music track, and text overlays appear in sync with the voiceover. # Hooks Spoken: 00:01–00:03: Up your ROI, not your budget with our powerful new ecommerce tools. Text overlay: 00:01–00:02: Up your / 00:02–00:03: ROI, not your budget / 00:03–00:05: Powerful / 00:04–00:05: ecommerce tools Visual: 00:00–00:01: The shot shows the Mailchimp logo on a yellow background. The logo features a monkey wearing a hat. The text INTUIT mailchimp is in bold, black font to the right of the monkey. / 00:01–00:02: The shot shows "Up your" in a black, sans-serif font on a yellow background. There is small text at the bottom of the screen, in a sans-serif font. / 00:02–00:03: The shot shows examples of products and pricing in white boxes, with a green background. The products are banana bread, carrot cake, and strawberry shortcake. # Funnel stage Consideration # Pain points The ad addresses the pain point of businesses wanting to increase their return on investment (ROI) without increasing their budget. This is directly stated: "Up your ROI, not your budget with our powerful new ecommerce tools." # Value propositions - Up your ROI, not your budget - Powerful ecommerce tools - Sync your store and see up to 30 times ROI with our e-commerce tools # Benefits - Automate your revenue - Expand your reach - See up to 30x ROI # Features - Mailchimp site tracking pixel - Behavioral triggers - SMS across Europe # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad speaks directly from the brand perspective, promoting its features and value. # Storyline - 00:00–00:01 The ad opens with the Mailchimp logo and a playful music track begins. - 00:01–00:02 00:01–00:02: A text overlay states, "Up your," setting the stage for the ad's core message. This message directly addresses the viewer in a bold, attention-grabbing manner from the brand’s perspective. - 00:02–00:03 00:02–00:03: The ad continues, "ROI, not your budget," accompanied by images of e-commerce interface elements and products. This completes the initial statement, presenting a value proposition from the brand’s perspective. The visuals reinforce the e-commerce context and product offerings. - 00:03–00:05 00:03–00:05: The ad highlights, "Powerful ecommerce tools." This builds on the previous message by introducing Mailchimp's e-commerce tools, reinforcing the brand’s promise of providing effective solutions from the brand’s perspective. - 00:05–00:07 00:05–00:07: The ad states, "Our Mailchimp site tracking pixel unlocks more behavioral triggers." This explains a specific feature of the product, highlighting its benefits for the user from the brand’s perspective. - 00:07–00:09 00:07–00:09: The voiceover continues, "To automate your revenue," showing an example of an abandoned browse pop-up. This explains the practical application of the feature, focusing on the benefit for the user and reinforcing the brand’s value proposition from the brand’s perspective. - 00:10–00:12 00:10–00:12: The ad states, "Expand your reach with SMS across Europe," showing a globe surrounded by messages in different languages. This highlights another feature of the product, expanding reach, and demonstrates the brand’s global capabilities from the brand’s perspective. - 00:13–00:15 00:13–00:15: The ad ends with, "Sync your store and see up to 30 times ROI with our e-commerce tools," showing numbers of products on a screen. This closes with a strong claim, reinforcing the brand's promise of significant ROI and promoting its e-commerce tools from the brand’s perspective.