How Inflow Advertises on Meta

# Ad summary This image ad uses a quiz format to engage users and highlight potential ADHD traits. It aims to drive traffic to Inflow's personalized program for managing ADHD. # Brand positioning Inflow is presented as a supportive resource for individuals managing ADHD. The brand positions itself as a provider of personalized programs designed to help people thrive despite the challenges associated with ADHD. The brand aims to occupy a space of understanding and empowerment, offering practical support rather than simply focusing on symptom management. It aligns with values of personalization and comprehensive care, potentially pushing against the norms of generic or one-size-fits-all solutions in the mental health space. The brand positioning is both functional, offering a structured program, and emotional, fostering a sense of hope and empowerment. # Product Inflow is a personalized program designed to help individuals manage and thrive with ADHD. The ad highlights several ADHD-related traits, including emotional hyperarousal, working memory challenges, rejection sensitive dysphoria, and inattentiveness. The product is for individuals who suspect they may have ADHD or who have already been diagnosed and are seeking support. The ad addresses the potential purchase barrier of uncertainty by offering a quiz to help users identify their dominant ADHD traits, implying that the program is tailored to individual needs. The ad suggests that the program can help users manage the impact of ADHD on their daily life. # Visual style The ad has a clean and informative visual style, using simple illustrations and clear typography. The color palette is soft and muted, creating a calming effect. The overall design is reminiscent of an infographic, aiming to present information in an easily digestible format. The production quality appears to be highly polished, with a focus on clarity and readability. # Hooks Headline: WHAT ARE YOUR DOMINANT ADHD TRAITS? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and lack of personalized support for individuals who suspect they may have ADHD or are already diagnosed. The ad states, "Your answers indicate that ADHD-related traits may significantly impact your daily life," highlighting the potential negative impact of unmanaged ADHD. # Value propositions - Personalized program to help manage and thrive with ADHD # Benefits - Manage ADHD - Thrive with ADHD # Features - Personalized program # Call to action TAKE THE QUIZ # Social proof - None used. # Point of view - Brand: The brand introduces itself as a supportive resource for individuals managing ADHD, offering a personalized program to help them thrive. - External source: The ad presents data-driven percentages related to ADHD traits, lending credibility to the information being shared. - Customer: The ad prompts the viewer to consider their own ADHD traits and take a quiz, inviting them to self-assess and engage with the content. # Storyline - The ad opens by asking, "WHAT ARE YOUR DOMINANT ADHD TRAITS?" This is intended to grab the viewer's attention and make them consider whether the ad's content is relevant to them. The question is posed from the brand's perspective, inviting the viewer to self-assess. - The ad then states, "Your answers indicate that ADHD-related traits may significantly impact your daily life. Inflow is here to support you with a personalized program to help manage and thrive with ADHD." This section aims to provide reassurance and introduce Inflow as a solution. The brand is speaking directly to the viewer, offering support and a personalized approach. - The ad presents a visual breakdown of ADHD traits, including "75% Emotional Hyperarousal," "32% Working Memory," "75% Rejection Sensitive Dysphoria," and "76% Inattentive." This is intended to educate the viewer and highlight specific challenges associated with ADHD. The information is presented from an external, data-driven perspective, lending credibility to the claims. - The ad concludes with a call to action, "TAKE THE QUIZ." This is intended to drive engagement and encourage the viewer to learn more about Inflow's program. The brand is prompting the viewer to take the next step and explore the offering.

# Ad summary This ad for Inflow uses an animated brain character to explain how ADHD can manifest as overachievement and workaholism, leading to burnout. It suggests that Inflow can help users rewire their thinking to allow for rest without guilt, breaking free from the overachiever trap. # Brand positioning Inflow is presented as a mental health app designed to help individuals with ADHD manage their condition and improve their well-being. The brand aims to occupy a space of support and understanding, particularly for those whose ADHD manifests in less obvious ways, such as overachievement and workaholism. The brand promotes values of self-acceptance, rest, and breaking free from societal pressures to constantly perform. Inflow pushes against the norm of viewing ADHD solely as a deficit and instead focuses on helping individuals harness their strengths while addressing their challenges. The brand positioning is both functional, offering tools and strategies for managing ADHD, and emotional, providing a sense of validation and empowerment. # Product Inflow is a mental health app designed to help individuals with ADHD rewire their thinking and manage their condition. The app is for anyone who struggles with ADHD, particularly those who identify as high-achievers or workaholics. The ad suggests that Inflow helps users learn to rest without guilt and break free from the "overachiever trap." It addresses the purchase barrier of feeling like one must constantly earn rest by reframing rest as a natural need. The ad tells the viewer that Inflow is worth trying because it can help them unlearn harmful thought patterns and improve their overall well-being. # Visual style The ad has a bright, cartoonish aesthetic with simple animation and pastel colors. The editing style is quick cuts, with each scene lasting only a few seconds. The production quality is polished, giving it a professional feel. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02 Female 1 [singing] Straight ADHD doesn't always look like chaos Text overlay: 00:00–00:05 The high achieving ADHDer who's burning out, but no one notices / 00:00–00:02 THIS IS FINE / 00:00–00:33 ADHD Visual: 00:00–00:02 An animated brain wearing glasses sits at a desk with a laptop, diplomas, and trophies. Flames surround the brain. The background is light gray with the text "THIS IS FINE" in a neon-style font. The camera is stationary and shows a medium shot of the scene. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling like one must constantly earn rest, leading to exhaustion and burnout. # Value propositions - Rewire how you see yourself - Unlearn the overachiever trap # Benefits - Learn to rest without guilt - Break free from the overachiever trap # Features - Mental health app - Helps rewire thinking # Call to action LEARN MORE # Social proof - None used. # Point of view - Customer 0% – Not present in the ad. - Brand 100% – The ad uses the official voice of the brand to explain the product and its benefits. - Expert 0% – Not present in the ad. - External source 0% – Not present in the ad. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an animated brain character sitting at a desk, surrounded by flames, with the text "THIS IS FINE" in the background. This sets the stage by illustrating the hidden burnout experienced by high-achieving individuals with ADHD. The perspective is from an external observer, highlighting the contrast between outward appearance and inner turmoil. The tone is ironic and relatable. - 00:02–00:05 00:02–00:05 The scene changes to the brain character working at a cafe, then excitedly completing a checklist. This shows how ADHD can manifest as overachievement. The perspective is from an external observer, highlighting the contrast between outward appearance and inner turmoil. The tone is ironic and relatable. - 00:05–00:08 00:05–00:08 The brain character's eyes are shown with flames reflected in them, followed by the brain looking in a mirror with a "Not Lazy" sign. This emphasizes the internal pressure to constantly prove oneself. The perspective is from the brain's internal experience, conveying the emotional burden of ADHD. The tone is empathetic and understanding. - 00:08–00:11 00:08–00:11 The brain character is shown with a sad mask, then on a Ferris wheel labeled "SHAME." This illustrates the exhaustion and fear of slowing down. The perspective is from the brain's internal experience, conveying the emotional burden of ADHD. The tone is empathetic and understanding. - 00:11–00:17 00:11–00:17 The brain character is shown with a sad mask, then on a Ferris wheel labeled "SHAME." This illustrates the exhaustion and fear of slowing down. The perspective is from the brain's internal experience, conveying the emotional burden of ADHD. The tone is empathetic and understanding. - 00:17–00:25 00:17–00:25 The Inflow app logo appears, followed by the brain character looking happy and holding a tablet with the Inflow app on it. This introduces Inflow as a solution to the problem. The perspective shifts to the brand's voice, offering a message of hope and support. The tone is optimistic and encouraging. - 00:25–00:30 00:25–00:30 The brain character is shown walking in a field with a sunset in the background. This visualizes the desired outcome of using Inflow: freedom from the overachiever trap. The perspective is from the brand's voice, offering a message of hope and support. The tone is optimistic and encouraging. - 00:30–00:33 00:30–00:33 The Inflow logo and a "LEARN MORE" button are displayed. This provides a clear call to action. The perspective is from the brand's voice, directly prompting the viewer to take the next step. The tone is direct and actionable.

# Ad summary This ad uses animation to describe the feeling of dopamine depletion in the brain of someone with ADHD. It then introduces Inflow as a way to rebuild stimulation in healthy ways. # Brand positioning Inflow is presented as a mental health app designed to help people with ADHD rebuild stimulation in healthy ways. The brand aims to occupy a space of support and understanding for individuals experiencing dopamine depletion and emotional numbness associated with ADHD. The brand aligns with values of mental well-being and self-improvement, pushing against the norm of ignoring or downplaying the emotional challenges faced by those with ADHD. The brand positioning is functional, focusing on providing a solution to a specific problem (dopamine depletion) through its app. # Product Inflow is a mental health app designed to help people with ADHD rebuild stimulation in healthy ways. The app addresses the issue of dopamine depletion and emotional numbness, common experiences for individuals with ADHD. It aims to restore balance and help users feel again by providing tools and resources to rebuild stimulation in healthy ways. The ad highlights the app's ability to bring the spark back, suggesting it can reignite joy and motivation. The ad addresses the purchase barrier of skepticism by presenting Inflow as a solution to a specific, often overlooked problem associated with ADHD. # Visual style The ad has a hand-drawn, cartoonish aesthetic with bright colors and simple animations. The editing style is quick cuts, with each scene lasting only a few seconds. The production quality is polished, with clean lines and smooth transitions. The pacing is fast, with cuts timed to the music beats. The overall tone is lighthearted and optimistic, despite addressing a serious topic. # Hooks Spoken: 00:00–00:02 Here's the part of ADHD Text overlay: 00:00–00:02 The ADHDer that stopped feeling anything. (Text box) / 00:00–00:02 Here's the part / 00:01–00:02 of ADHD Visual: 00:00–00:02: A cartoon brain with sad eyes and a downturned mouth stands above a swirling black hole on a gray background. The brain has thin, stick-like arms and legs. Above the brain, a white text box reads, "The ADHDer that stopped feeling anything." Below the brain, the text "Here's the part of ADHD" appears. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem of dopamine depletion and emotional numbness in ADHD, where individuals stop feeling anything and struggle to find joy or motivation. # Value propositions - Inflow helps you rebuild stimulation in healthy ways, so you can actually feel again. - Try Inflow and bring the spark back. # Benefits - So you can actually feel again - Bring the spark back # Features - Rebuild stimulation in healthy ways # Call to action LEARN MORE # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, presenting Inflow as a solution to a specific problem associated with ADHD. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with the text "The ADHDer that stopped feeling anything" over an animation of a sad brain with legs sinking into a dark hole. This sets the stage by introducing the problem of emotional numbness in ADHD. - 00:02–00:04 00:02–00:04: The animation changes to show the brain looking tired and unenthusiastic, with thought bubbles of happy and sad emojis. This illustrates the lack of emotional response. - 00:04–00:07 00:04–00:07: The brain is shown in a gray room, reaching out to a cluster of stars, but still looking sad. This conveys the feeling of searching for something to spark joy but not finding it. - 00:07–00:11 00:07–00:11: The brain is surrounded by thought bubbles that say "Nothing." This emphasizes the feeling of emptiness and lack of stimulation. - 00:11–00:18 00:11–00:18: The brain's face is shown up close with large, empty eyes, followed by a scene of the brain searching for a spark. This highlights the ongoing struggle to find something to feel. - 00:18–00:23 00:18–00:23: The animation transitions to show the brain inside a larger brain with the labels "Dopamine Depletion" and "Reward System Worn Out." This explains the underlying cause of the emotional numbness. - 00:23–00:29 00:23–00:29: The Inflow logo appears with the brain standing next to it, followed by an animation of the brain being stimulated by the app. This introduces Inflow as a solution to rebuild stimulation in healthy ways. - 00:29–00:32 00:29–00:32: The text "Balance Restored" appears with the brain looking happy and surrounded by colorful elements. This shows the positive outcome of using Inflow. - 00:32–00:37 00:32–00:37: The brain is shown holding a phone with the Inflow app, followed by the text "Try Inflow and bring the spark back." This provides a clear call to action. - 00:37–00:41 00:37–00:41: The Inflow logo reappears with a "Learn More" button. This reinforces the brand and provides a final call to action.

# Ad summary A woman shares her experience using the Inflow ADHD quiz and learning program. She explains that after being diagnosed with ADHD at 32, she has been struggling with managing her time, emotions, and organization. After taking the Inflow quiz, she was given an ADHD score, a personalized care plan, and a better understanding of her struggles. She recommends the quiz as a way to understand how ADHD shows up in one's life and how to work with it. # Brand positioning Inflow is presented as a brand that provides personalized strategies and resources for effectively managing ADHD. The brand pushes against the norm of generalized approaches by offering customized learning programs tailored to individual needs. The brand positions itself as an ally for individuals diagnosed with ADHD, offering understanding and support through expert-designed programs. The brand aligns with a lifestyle of self-improvement and empowerment, aiming to help individuals work with their ADHD rather than against it. This positioning is both functional, by providing tools and strategies, and emotional, by fostering a sense of understanding and control. # Product The Inflow ADHD Quiz is presented as a tool designed to provide individuals with a personalized understanding of their ADHD. After completing the quiz, users receive an ADHD score and access to a customized learning program. The program, created by leading ADHD psychologists, offers personalized strategies to manage ADHD effectively. The Inflow app contains modules about rejection sensitive dysphoria, relationships, organization, and impulsivity. The ad addresses the purchase barrier of skepticism towards online quizzes by highlighting the quiz's uniqueness and effectiveness in identifying and addressing personal struggles. The product is for individuals diagnosed with ADHD who seek a deeper understanding and effective management strategies. # Visual style The ad uses a mix of UGC-style footage and slightly more polished, but still casual, direct-to-camera segments. Editing is fast-paced, with quick cuts and some jump cuts to maintain engagement. The overall aesthetic is bright and relatable, with a focus on authenticity over high-end production. The pacing is fairly consistent, with approximately 5 cuts per minute, designed to keep the viewer's attention. # Hooks Spoken: Learning this about my ADHD changed everything for me. Text overlay: 00:00–00:02 Visual: 00:00–00:02: A person walks down a sidewalk paved with red bricks on a cloudy day. The camera is in first person, focused on the person's hand holding a round, flat, translucent object. The person wears a light beige wool coat. Another person walks beside them, wearing white sneakers and dark pants. A cartoon graphic of a pink blob with arms and a heart above it is in the center of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of struggling with ADHD, including difficulties in managing time, emotions, and staying organized, leading to a cycle of failed attempts to improve. "It feels like a never ending cycle of making changes and then failing." # Value propositions - A unique, customized learning program to help people manage their ADHD, designed by leading ADHD psychologists. # Benefits - Gaining a deep understanding of struggles with ADHD - Managing ADHD effectively - Working with ADHD instead of against it # Features - ADHD quiz - Customized learning program - Personalized strategies - Created by leading ADHD psychologists # Call to action Take their free quiz now. # Social proof - "I told a friend about my struggles and she recommended I check out Inflows ADHD Quiz." – Female 1 (Customer) - "Inflow was designed by leading ADHD psychologists" # Point of view - Customer 100% – The entire ad is told from the point of view of a customer sharing her personal experience. # Storyline - 00:00–00:02 A person walks down a sidewalk holding a round, flat, translucent object. - 00:03–00:07 A woman sits in front of a wooden dresser and speaks about being diagnosed with ADHD at 32 and the struggles she has faced since then. - 00:07–00:11 The woman sits at a desk with her head in her hand, looking stressed and overwhelmed. - 00:11–00:15 The woman drops a bag and its contents on the floor in her apartment. - 00:15–00:19 The woman looks at her phone and types, then looks up and speaks. - 00:20–00:23 The woman speaks while gesturing with her hands. - 00:23–00:34 The woman looks at her phone and smiles as she is taking the quiz. - 00:23–00:34 The woman looks at her phone and taps through the questions on the quiz. - 00:34–00:37 A close-up shows an Inflow app module on procrastination, created with Dr. George Sachs. - 00:37–00:40 The woman speaks directly to the camera about how the app offers personalized strategies to manage ADHD effectively. - 00:40–00:45 The woman holds up her phone showing her ADHD score and a personalized care plan, stating that she now has a deep understanding of her struggles. - 00:45–00:50 The woman speaks directly to the camera about how she's starting to understand her ADHD and how she can work with it. - 00:50–00:54 The woman speaks directly to the camera.

# Ad summary This ad promotes Inflow, an ADHD companion app, by highlighting how it helps users manage rejection sensitivity. The ad features a man discussing his experience with ADHD and how Inflow's 'Quinn' helps him pause and question his thoughts before spiraling into negative stories. He encourages viewers to take Inflow's free quiz and meet Quinn to calm their own stories. # Brand positioning Inflow is presented as a supportive and accessible resource for individuals with ADHD, offering a digital companion named Quinn to help manage emotional challenges. The brand aims to occupy a space of practical support and understanding, aligning with values of self-improvement and emotional regulation. Inflow pushes against the norm of solely relying on traditional therapy or medication, offering a tech-based solution for daily management of ADHD symptoms. The brand positioning is both functional (providing tools and strategies) and emotional (offering a sense of calm and control). # Product Inflow is an ADHD companion app that provides users with tools and strategies to manage their symptoms and emotional responses. The app features a digital companion named Quinn, which offers non-judgmental check-ins and helps users slow down their thought processes in moments of emotional distress. The product is designed for individuals with ADHD who struggle with rejection sensitivity and negative thought patterns. A key USP is its ability to help users pause and question their thoughts before spiraling into negative stories. The ad shows the user typing a message to Quinn about struggling with criticism and receiving a supportive response. Inflow addresses the purchase barrier of feeling overwhelmed by offering a simple, accessible, and personalized approach to managing ADHD. # Visual style The ad has a casual, UGC-style aesthetic with a focus on direct address. The editing is simple with static shots and smooth transitions. The production quality is clean but not overly polished, giving it an authentic feel. The pacing is moderate, with cuts primarily occurring between different segments of the man's speech. There is no music, and the audio-visual sync is straightforward, with the visuals matching the spoken content. # Hooks Spoken: 00:00–00:09 If you have ADHD, then you know all too well what it feels like to get that pit in your stomach when someone criticizes you or your work in almost any way. Text overlay: 00:00–00:32 The worst part of RSD is the story your brain tells before you can stop it. Visual: 00:00–00:09 Close-up shot of a man with curly brown hair and a beard, wearing a gray t-shirt with an anchor logo. He is indoors, with a white door and light gray wall in the background. He is speaking directly to the camera, holding a small black microphone in his hand. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the intense emotional reaction to criticism experienced by individuals with ADHD, often described as a 'pit in your stomach' and leading to negative thought spirals. 'If you have ADHD, then you know all too well what it feels like to get that pit in your stomach when someone criticizes you or your work in almost any way.' # Value propositions - Manage rejection sensitivity with a supportive digital companion - Transform negative thought patterns into opportunities for self-improvement - Gain a sense of calm and control in moments of emotional distress # Benefits - Helps manage rejection sensitivity - Prevents negative thought patterns - Promotes mindfulness - Transforms emotional well-being - Helps see criticism as data # Features - ADHD companion app - Digital companion named Quinn - Non-judgmental check-ins - Helps slow down thought processes - Provides tools and strategies to manage symptoms # Call to action Take inflow's free quiz and meet Quinn # Social proof - The ad features a man sharing his personal experience with Inflow and how it has helped him manage rejection sensitivity. He uses 'I' statements to imply firsthand use and positive results. # Point of view - Customer 90% – The majority of the video is told from the perspective of a customer sharing his personal experience with ADHD and how the product has helped him. - Brand 10% – The brand's perspective is communicated through the presentation of the app's features and benefits, as well as the call to action to take the free quiz. # Storyline - 00:00–00:09 00:00–00:09 The man introduces the topic of Rejection Sensitive Dysphoria (RSD) in ADHD, describing the feeling of a 'pit in your stomach' when criticized. The message is to acknowledge a shared experience among those with ADHD, creating a sense of understanding and relatability. The perspective is from someone who understands the challenges of ADHD, conveyed through a casual, empathetic tone. - 00:10–00:17 00:10–00:17 He elaborates on how a comment, tone, or look can trigger a negative thought spiral, often leading to the worst-case scenario. The message is to highlight the intensity of emotional reactions in ADHD, emphasizing the potential for rapid escalation. The perspective is from someone who understands the challenges of ADHD, conveyed through a casual, empathetic tone. - 00:18–00:23 00:18–00:23 He defines this experience as 'rejection sensitivity' and warns that it can lead to a spiral if not caught early. The message is to provide a name for the experience and underscore the importance of early intervention. The perspective is from someone who understands the challenges of ADHD, conveyed through a casual, empathetic tone. - 00:23–00:32 00:23–00:32 He explains that the problem isn't the criticism itself, but the negative story one starts telling oneself. The message is to shift the focus from external criticism to internal thought patterns. The perspective is from someone who understands the challenges of ADHD, conveyed through a casual, empathetic tone. - 00:33–00:42 00:33–00:42 He introduces Inflow's 'Quinn' as a tool he uses to prepare for these situations, showing a chat interface where he discusses his struggles with criticism. The message is to present Inflow as a practical solution for managing rejection sensitivity. The perspective shifts to the brand, showcasing the app's features and benefits. - 00:43–00:47 00:43–00:47 He explains that Quinn provides simple, non-judgmental check-ins. The message is to highlight the supportive and accessible nature of the app. The perspective shifts to the brand, showcasing the app's features and benefits. - 00:48–00:57 00:48–00:57 He shares that Quinn helps him take a breath and question what's happening before his brain spirals. The message is to emphasize the app's ability to promote mindfulness and prevent negative thought patterns. The perspective shifts to the brand, showcasing the app's features and benefits. - 00:58–01:11 00:58–01:11 He states that this tiny pause can make a big difference, helping him see criticism as data rather than a personal attack. The message is to highlight the transformative impact of the app on his emotional well-being. The perspective shifts to the brand, showcasing the app's features and benefits. - 01:12–01:21 01:12–01:21 He encourages viewers to take Inflow's free quiz and meet Quinn, positioning it as a companion to help calm the story before it gets out of hand. The message is to drive action and position Inflow as a solution for managing ADHD-related emotional challenges. The perspective shifts to the brand, showcasing the app's features and benefits.

# Ad summary A man discusses how the Inflow app has helped him with his ADHD by breaking down tasks into microsteps. # Brand positioning Inflow is presented as a tool to help people with ADHD manage their symptoms and improve their daily lives. The brand aims to occupy a space in the consumer's mind as a helpful and accessible resource for individuals with ADHD, promoting a lifestyle of productivity and self-management. The brand pushes against the norm of viewing ADHD as a barrier to success, instead offering a functional solution to overcome challenges. The brand positioning is functional, focusing on performance and simplicity. # Product Inflow is an app designed to help individuals with ADHD manage their symptoms and improve their daily lives. The app provides lessons that help users work with their ADHD by breaking down bigger tasks into microsteps. The app is for people with ADHD who struggle with task initiation and completion. The app helps users look at bigger tasks and break them down into microsteps, making it easier to start and maintain momentum. The ad suggests that Inflow provides a clear and manageable first step to overcome the brick wall that prevents individuals with ADHD from starting tasks. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is decent, but it maintains a personal and relatable tone. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: Male 1: One of the most frustrating things about my ADHD is knowing I need to start something, wanting to actually start it, and I still just can't make myself do it. Text overlay: ADHD paralysis isn't 'I don't care.' / It's 'I don't know where the first brick goes.' / is knowing I need to start something / wanting to actually start it / and I still just can't make myself do it Visual: 00:00–00:02: A man with curly brown hair and a short beard, wearing a yellow t-shirt, speaks directly to the camera. The background is a blurred room with a blue wall and a painting. / 00:02–00:07: The man is sitting on a bed with a white laundry basket full of clothes in front of him. The room is a bedroom with a window, a microwave, and a shelf in the background. He looks frustrated and puts his hand to his face. / 00:07–00:10: The man speaks directly to the camera, holding a small black microphone. The background is a blurred room with a blue wall and a painting. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty individuals with ADHD face when trying to start tasks, even when they know they need to and want to. "One of the most frustrating things about my ADHD is knowing I need to start something, wanting to actually start it, and I still just can't make myself do it." # Value propositions - Inflow provides a clear and manageable first step to overcome the brick wall that prevents individuals with ADHD from starting tasks. - Inflow helps users look at bigger tasks and break them down into microsteps, making it easier to start and maintain momentum. # Benefits - Helps individuals with ADHD manage their symptoms - Improves daily life by making tasks easier to start and complete - Provides a clear and manageable first step to overcome task initiation challenges # Features - Lessons that help users work with their ADHD - Helps break down bigger tasks into microsteps # Call to action take Inflow's free quiz # Social proof - "This is where Inflow has been incredibly helpful. Has so many lessons that help me work with my ADHD" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their personal experience with ADHD and how the Inflow app has helped them. # Storyline - 00:01–00:07 The video opens with a man speaking directly to the camera, expressing frustration with his ADHD. - 00:03–00:07 He describes the difficulty of starting tasks, even when he knows he needs to and wants to. - 00:17–00:23 He explains that it's not about being incapable or lazy, but about having a clear and manageable first step. - 00:23–00:30 He introduces Inflow as a helpful tool, showing the app interface on his phone. - 00:31–00:36 He explains that Inflow helps him break down tasks into microsteps, comparing it to snapping Lego pieces together. - 00:41–00:46 He emphasizes that starting is the hardest part, and Inflow makes it easier to see tasks through. - 00:46–00:52 He encourages viewers to take Inflow's free quiz to start learning how to get things done.

# Ad summary This ad features a man discussing how the Inflow app has helped him manage his ADHD. He explains that people often assume ADHD is a lack of focus, but it can also be too much focus. He says that he gets a rush of motivation and can do everything he needs to do, but when he overdoes it, his brain shuts off. He says that Inflow has helped him avoid burnout and keep his ADHD a superpower. He encourages viewers to take the free quiz from Inflow and meet Quinn, which is designed to work with your brain, not against it. # Brand positioning Inflow is presented as a supportive tool for individuals with ADHD, aiming to help them manage their condition and maintain a sense of control and productivity. The brand positions itself as a resource that understands the complexities of ADHD, acknowledging that it's not just a lack of focus but can also be an excess of it. Inflow aligns with values of sustainability and empowerment, offering strategies to help users avoid burnout and harness their ADHD as a superpower. The brand pushes against the norm of viewing ADHD solely as a deficit, instead promoting a more nuanced understanding and a positive approach to managing the condition. The brand positioning is both functional, providing practical tips and strategies, and emotional, offering support and understanding to its users. # Product Inflow is presented as an ADHD companion that provides tips to help users avoid burnout. It is designed to work with the user's brain, not against it. The product is for people with ADHD who experience both hyperfocus and burnout. It helps users discuss strategies for sustainability that actually helps keep their ADHD a superpower. The ad addresses the pain point of experiencing a crash after overdoing it, which often happens when you need to keep your momentum going. Inflow is presented as a solution to this problem, offering support and strategies to maintain focus and avoid burnout. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is decent, but it feels more like a personal vlog than a polished commercial. The pacing is consistent, with static shots and smooth transitions. The audio-visual sync is good, with the visuals matching the spoken content. # Hooks Spoken: 00:00–00:05 My ADHD hyperfocus is an actual superpower, at least until it isn't. Text overlay: 00:00–00:05 My ADHD hyperfocus is a superpower... until it isn't. Visual: 00:00–00:05 A medium close-up shot of a man with curly brown hair and a beard, wearing a green t-shirt. He is indoors, with a painting visible in the background. The camera is stationary, and the lighting is soft. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the experience of crashing after overdoing it with hyperfocus, which often happens when you need to keep your momentum going. The man says, "And the worst part is that crash always happens just kind of when you need it most to keep your momentum going." # Value propositions - Quinn is my ADHD companion that gives me tips to help me avoid burnout - Quinn and I discuss strategies for sustainability that actually helps keep my ADHD a superpower - It's designed to work with your brain not against it # Benefits - Helps manage ADHD - Avoid burnout - Keep ADHD a superpower - Works with your brain, not against it # Features - ADHD companion - Tips to help avoid burnout - Strategies for sustainability - Free quiz # Call to action take the free quiz from inflow and me Quinn # Social proof - "This is where Quinn from Inflow has been really helpful for me" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their personal experience with ADHD and how the product has helped them. # Storyline - 00:00–00:05 00:00–00:05 The man introduces the topic of ADHD hyperfocus, describing it as a superpower until it isn't. This sets the stage for discussing the challenges and benefits of ADHD. - 00:05–00:12 00:05–00:12 He challenges the common assumption that ADHD is a lack of focus, suggesting that it can sometimes be too much focus. This reframes the understanding of ADHD and introduces the concept of hyperfocus. - 00:12–00:17 00:12–00:17 He describes the rush of motivation that comes with hyperfocus, leading to productivity. This highlights the positive aspects of ADHD and the potential for achievement. - 00:17–00:21 00:17–00:21 He explains that in those moments, it feels like you're unstoppable. This reinforces the feeling of empowerment and the potential for success. - 00:21–00:28 00:21–00:28 He describes the inevitable crash that occurs when you overdo it, leading to a lack of motivation and energy. This introduces the negative consequences of hyperfocus and the need for balance. - 00:28–00:34 00:28–00:34 He emphasizes that the crash always happens when you need it most to keep your momentum going. This highlights the frustration and difficulty of managing ADHD. - 00:35–00:38 00:35–00:38 He introduces Quinn from Inflow as a helpful resource. This transitions into the product promotion and offers a solution to the challenges of ADHD. - 00:39–00:43 00:39–00:43 He describes Quinn as his ADHD companion that gives him tips to help him avoid burnout. This explains the benefits of the product and how it can help manage ADHD. - 00:44–00:50 00:44–00:50 He explains that Quinn and he discuss strategies for sustainability that actually helps keep his ADHD a superpower. This reinforces the positive aspects of ADHD and the potential for achievement. - 00:50–00:55 00:50–00:55 He asks if any of this feels familiar and encourages viewers to take the free quiz from Inflow and meet Quinn. This provides a call to action and encourages viewers to engage with the product. - 00:55–00:58 00:55–00:58 He concludes by stating that it's designed to work with your brain, not against it. This reinforces the product's value proposition and its focus on supporting individuals with ADHD.

# Ad summary This ad uses animated characters to describe how ADHD can present differently in women. It highlights the struggles of masking and micromanaging, leading to burnout, and introduces Inflow as a tool for understanding and managing ADHD. # Brand positioning Inflow is presented as a resource for women with ADHD, offering a way to understand and manage their condition. The brand positions itself as a source of language and understanding for experiences that may have previously been confusing or unnamed. It emphasizes self-understanding rather than self-fixing, aligning with a message of acceptance and empowerment. The brand aims to occupy a space of support and validation for women with ADHD, pushing against the norm of a one-size-fits-all approach to ADHD diagnosis and treatment. The brand positioning is emotional, focusing on providing relief, understanding, and a sense of belonging. # Product Inflow is presented as a tool that provides language and understanding for women with ADHD. It helps users understand who they are, rather than trying to fix themselves. The ad highlights that ADHD can present differently in women and that Inflow offers a way to navigate these unique experiences. The product is implied to be an app or platform that offers resources, information, and potentially a community for women with ADHD. The ad addresses the purchase barrier of feeling broken or misunderstood by offering a path to self-understanding and acceptance. # Visual style The ad has a polished, animated aesthetic with bright colors and expressive characters. The editing style is quick cuts, with each scene transitioning smoothly to the next. The production quality is high-end, giving the ad a professional and engaging feel. The pacing is consistent, with cuts timed to the music and voiceover. The overall visual motif is the use of the teal, green, and orange characters to represent different aspects of the ADHD experience. # Hooks Spoken: 00:00–00:04 The ADHD girl who held it all together is falling apart in silence. Text overlay: 00:00–00:04 The ADHD girl who held it all together / 00:02–00:04 is falling apart in silence. Visual: 00:00–00:02 A cartoon character with a teal body and a round head sits at a school desk in a classroom. The character has large, expressive eyes and a small smile. On the desk is a piece of paper with an "A+" written on it, a closed book, and a pencil. In the background, two other characters, one green and one orange, sit at their desks. The classroom has a light, warm tone with sunlight streaming in through the windows. The camera is stationary and focuses on the teal character. / 00:02–00:04 The scene changes to a dimly lit room where the same teal character sits at a desk with an open book. The character's expression is now sad, with downturned eyes and a frown. A lamp illuminates the desk, and a framed picture with the word "DREAM" hangs on the wall. The overall tone is somber and melancholic. The camera is stationary and focuses on the teal character. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle of women with ADHD who mask their symptoms and micromanage themselves, leading to burnout and feelings of being broken. "People will figure out I'm not okay. I thought I was broken." # Value propositions - ADHD just looks different in women - Inflow gave me language for things I never knew had names # Benefits - Finally understanding who you are - Not about fixing yourself # Features - Provides language for things I never knew had names # Call to action Take The ADHD Traits Quiz # Point of view - Customer 95% – The ad is primarily told from the perspective of a customer sharing their personal experience and struggles with ADHD. - Brand 5% – The brand's perspective is communicated through the final call to action and logo display. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a cartoon character sitting at a school desk, labeled as "The ADHD girl who held it all together." This sets up the initial perception of someone who appears to be managing well, conveying a sense of competence and control from an external perspective. - 00:02–00:04 00:02–00:04 The scene shifts to the same character looking sad at a desk, with the text "is falling apart in silence." This creates a contrast to the previous scene, revealing the internal struggle hidden beneath the surface. The perspective shifts to the character's internal experience, highlighting the emotional toll of maintaining the facade. - 00:05–00:09 00:05–00:09 The character walks down a school hallway, and the voiceover says, "I was the responsible one, the organized one. At least that's what everyone thought." This reinforces the external perception of competence while hinting at the internal reality. The perspective is from the character reflecting on past expectations and assumptions. - 00:09–00:11 00:09–00:11 The character is shown looking sad in a bedroom, and the voiceover continues, "But I was always exhausted." This reveals the hidden cost of maintaining the facade, highlighting the emotional and mental fatigue. The perspective is from the character sharing their internal experience of exhaustion. - 00:11–00:15 00:11–00:15 The character is shown in various scenes, including standing on a podium and working at a desk, while the voiceover says, "I masked. I micromanaged myself. I burned out." This illustrates the strategies used to maintain the facade and the resulting consequences. The perspective is from the character reflecting on their past behaviors and their negative impact. - 00:15–00:19 00:15–00:19 The character is shown in scenes of forgetting things and crying, while the voiceover says, "Now I forget everything. I cry over dishes. And I'm terrified." This depicts the breakdown of coping mechanisms and the resulting emotional distress. The perspective is from the character experiencing the consequences of burnout and feeling overwhelmed. - 00:19–00:24 00:19–00:24 The character is shown at a desk in an office, and the voiceover says, "People will figure out I'm not okay. I thought I was broken." This expresses the fear of being exposed and the internal belief of being flawed. The perspective is from the character's internal thoughts and anxieties. - 00:24–00:27 00:24–00:27 The character is shown at a water cooler, and the voiceover says, "But it turns out ADHD just looks different in women." This introduces the idea that the character's struggles may be due to a different presentation of ADHD. The perspective shifts to a more informed and understanding viewpoint. - 00:28–00:32 00:28–00:32 The character is shown looking at a phone, and the voiceover says, "Inflow gave me language for things I never knew had names. It's not about fixing yourself." This introduces the product as a source of understanding and validation. The perspective shifts to the character's positive experience with the product. - 00:32–00:38 00:32–00:38 The character is shown sweeping and sitting with friends, while the voiceover says, "It's about finally understanding who you are. You're not broken. You never were." This reinforces the message of self-acceptance and empowerment. The perspective shifts to a message of hope and encouragement. - 00:39–00:43 00:39–00:43 The ad ends with a call to action to take the free ADHD traits quiz and a link in bio. This provides a concrete step for viewers to engage with the product. The perspective shifts to a direct invitation to the viewer.

# Ad summary This animated ad uses a cartoon goose to explain how Inflow can help people with ADHD rebuild stimulation in healthy ways. The ad highlights the feeling of numbness and dopamine depletion that can come with ADHD, and positions Inflow as a solution to bring the spark back. # Brand positioning Inflow is presented as a supportive and understanding brand that specializes in helping individuals with ADHD. The brand aims to occupy a space of empathy and effective solutions, acknowledging the often-overlooked aspects of ADHD, such as emotional numbness and dopamine depletion. Inflow aligns with a tone of hope and empowerment, pushing against the norms of simply addressing hyperactivity and impulsivity. The brand positioning is both functional, offering tools to rebuild stimulation, and emotional, promising a return to feeling and joy. Inflow aims to be a resource that understands the complexities of living with ADHD and provides a path toward a more balanced and fulfilling life. # Product Inflow is an app designed to help people with ADHD rebuild stimulation in healthy ways. The ad highlights that Inflow addresses the feeling of numbness and dopamine depletion that can occur with ADHD. It is implied that the app provides tools and resources to help users regain a sense of joy and balance in their lives. The ad suggests that Inflow helps users find a spark and feel again, addressing the purchase barrier of feeling disconnected or unmotivated. The app is presented as a means to restore balance and bring back the spark, offering a path to feeling again. # Visual style The ad features a simple, hand-drawn animation style with bright colors and whimsical elements. The editing style is smooth with static shots and occasional zooms. The production quality has a polished feel, balancing a UGC aesthetic with commercial elements. The pacing is moderate, with cuts timed to the music and voiceover. The visual motifs include the cartoon goose, sparkling stars, and colorful backgrounds. # Hooks Spoken: 00:00–00:02 Female: [Singing] Here's the part of ADHD Text overlay: 00:00–00:02 The ADHDer that stopped feeling anything. (Rounded rectangle) / 00:01–00:02 Here's the part Visual: 00:00–00:02 A cartoon goose stands over a swirling blue and purple vortex against a dark background. Above the goose, white text in a rounded rectangle reads, "The ADHDer that stopped feeling anything." Below the goose, white text reads, "Here's the part." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the feeling of emotional numbness and dopamine depletion that can occur with ADHD. "The ADHDer that stopped feeling anything." # Value propositions - Inflow helps you rebuild stimulation in healthy ways, so you can actually feel again. - Try Inflow and bring the spark back. # Benefits - You can actually feel again - Bring the spark back # Features - Helps you rebuild stimulation in healthy ways # Call to action Try Inflow # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, presenting Inflow as a solution to a specific problem faced by people with ADHD. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the text "The ADHDer that stopped feeling anything" over an animation of a goose standing over a swirling vortex. This sets the stage for discussing a lesser-known aspect of ADHD. - 00:02–00:11 00:02–00:11 The goose is shown in various settings, including a room with thought bubbles and surrounded by stars, while the voiceover sings about the part of ADHD that nobody talks about: the feeling of not feeling anything. This highlights the emotional numbness that can accompany ADHD. - 00:11–00:18 00:11–00:18 The goose's face is shown in close-up as the voiceover describes the search for a spark to wake you up again. This emphasizes the desire to regain a sense of feeling and motivation. - 00:18–00:23 00:18–00:23 The goose is shown walking through a dark tunnel labeled "Dopamine Depletion" and "Reward System Worn Out," while the voiceover explains that joy doesn't land the same way due to dopamine depletion. This illustrates the neurological aspect of emotional numbness in ADHD. - 00:23–00:29 00:23–00:29 The goose is now surrounded by glowing orbs and the Inflow logo, as the voiceover states that Inflow helps you rebuild stimulation in healthy ways. This introduces Inflow as a solution to the problem of dopamine depletion and emotional numbness. - 00:29–00:32 00:29–00:32 The goose is shown with a "Balance Restored" label, as the voiceover says that you can actually feel again. This reinforces the positive outcome of using Inflow. - 00:32–00:38 00:32–00:38 The goose is shown holding a phone displaying the Inflow app, and then pointing to the Inflow logo, as the voiceover encourages viewers to try Inflow and bring the spark back. This provides a clear call to action.

# Ad summary This ad uses an animated cartoon duck to promote Inflow, an app designed to help people with ADHD. The ad addresses the challenges and frustrations of living with ADHD, such as difficulty focusing, feeling overwhelmed, and struggling with organization. It positions Inflow as a tool to help users understand their rhythm, calm the noise, and build routines that work for them, ultimately enabling them to show up as themselves without masking. # Brand positioning Inflow is presented as a supportive and understanding brand that caters to individuals with ADHD. The brand aims to occupy a space of empowerment and self-acceptance, encouraging users to work with their brains rather than against them. It promotes a lifestyle of self-compassion and understanding, pushing against the norms of traditional productivity and organization methods that may not be suitable for those with ADHD. The brand positioning is both functional, offering tools and strategies for managing ADHD symptoms, and emotional, fostering a sense of validation and self-acceptance. # Product Inflow is an app designed to help people with ADHD manage their symptoms and improve their daily lives. The app helps users understand their rhythm, calm the noise, and build routines that work for them. It offers tools and strategies to find your focus, ease the burn, and show up as yourself. The app addresses the pain points of feeling lazy or broken, struggling with organization, and feeling overwhelmed by multiple tasks. It aims to help users work with their brains, not against them, by providing personalized support and strategies. # Visual style The ad features a clean, minimalist animation style with a limited color palette, primarily using gray, white, and orange. The animation is simple and cartoonish, with a focus on clear and expressive character design. The editing style is quick and dynamic, with cuts timed to the music and voiceover. The production quality is polished, giving the ad a professional and trustworthy feel. The visual motifs include sparkling stars to highlight positive moments and thought bubbles to represent internal thoughts and feelings. The pacing is upbeat and engaging, with a consistent rhythm that keeps the viewer's attention. # Hooks Spoken: 00:00–00:02 Not lazy, not broken. Just AuDHD. Text overlay: 00:00–00:02 Not lazy, not broken. Just AuDHD. Visual: 00:00–00:02 A cartoon drawing of a white duck with orange feet and beak stands in an office setting. The background includes a gray desk, chair, and cubicle walls. The duck has thought bubbles above its head containing images of a clock, books, and music notes. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling lazy or broken due to ADHD, as highlighted by the line, "Not lazy, not broken. Just AuDHD." # Value propositions - Work with your brain, not against it - Just five minutes every day # Benefits - Bring a little peace your way - Show up as yourself # Features - App designed to help people with ADHD - Tools and strategies to understand your rhythm - Calm the noise - Find your system to build routines that balance - Find your focus - Ease the burn # Call to action LEARN MORE # Point of view - Brand 100% – The entire ad is told from the brand's perspective, using a cartoon duck to represent the user experience and promote the app's benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the statement "Not lazy, not broken. Just AuDHD." accompanied by an animated duck surrounded by thought bubbles containing clocks, books, and music notes. This sets the tone by reframing ADHD as a different way of thinking rather than a deficit, immediately connecting with the target audience. - 00:02–00:06 00:02–00:06 The duck is then shown frantically typing on a laptop, with lines radiating from it to indicate a sense of being overwhelmed. The voiceover says, "It's like your mind's tuned to a thousand stations all at once." This illustrates the feeling of being bombarded with multiple thoughts and tasks, resonating with the experience of ADHD. - 00:06–00:11 00:06–00:11 The duck is shown multitasking with a laptop and phone, followed by the line, "You dive deep into one thing, then lose another in the fuzz." This highlights the difficulty of maintaining focus and the tendency to get sidetracked, a common challenge for individuals with ADHD. - 00:12–00:18 00:12–00:18 The duck is surrounded by question marks and exclamation points, then by other ducks pointing at it, followed by the line, "So circuitous and tangled, the world feels loud and bright, and guilt creeps in at midnight." This conveys the feeling of confusion, judgment, and self-blame that can accompany ADHD. - 00:18–00:21 00:18–00:21 The duck stands at a crossroads with signs reading "Normal" and "Not Normal," followed by the line, "Because normal never fit quite right." This challenges the idea of conforming to societal expectations and suggests that it's okay to be different. - 00:21–00:26 00:21–00:26 The duck is shown walking in the rain, then looking at its reflection in a window, followed by the line, "Look, you're not broken, you're balancing two beautiful brains." This offers a message of self-acceptance and celebrates the unique strengths of individuals with ADHD. - 00:26–00:31 00:26–00:31 The duck is shown holding two brains, one pink and one blue, followed by the line, "Wired in wondrous different ways!" This emphasizes the diversity of thought processes and the potential for creativity and innovation. - 00:31–00:41 00:31–00:41 The duck is shown using the Inflow app, followed by the lines, "Inflow helps you understand your rhythm, calm the noise, find your system to build routines that balance, stay, and bring a little peace your way." This introduces the product as a solution to the challenges presented earlier in the ad. - 00:41–00:50 00:41–00:50 The duck is shown walking in nature, working at a computer, and standing confidently in an office, followed by the lines, "Just five minutes every day to find your focus, ease the burn, and show up as yourself." This highlights the ease of use and the positive outcomes of using the app. - 00:50–00:56 00:50–00:56 The duck is shown walking in a city, then holding the Inflow app with a thumbs up, followed by the lines, "No nose for a old time. Try Inflow." This encourages viewers to embrace their true selves and try the app. - 00:56–01:00 00:56–01:00 The ad concludes with the Inflow logo and the tagline, "Work with your brain, not against it," along with a "Learn More" CTA. This reinforces the brand's message of self-acceptance and encourages viewers to take action.

# Ad summary This ad is a meme that lists the common struggles of people with ADHD and promotes Inflow as a solution. # Brand positioning Inflow is presented as a solution for individuals with ADHD, aiming to occupy the space of a helpful and accessible tool for managing the challenges associated with the condition. The brand aligns with values of support, understanding, and empowerment, positioning itself as a resource that acknowledges and addresses the daily struggles of those with ADHD. It pushes against the norms of traditional, clinical approaches by offering a more relatable and user-friendly alternative. The brand positioning is both functional, providing tools for managing ADHD, and emotional, offering a sense of relief and control. # Product Inflow is presented as a tool to help manage ADHD. The ad addresses the common struggles of individuals with ADHD, such as disorganization, forgetfulness, and difficulty focusing. It highlights the need for a better way to manage ADHD and positions Inflow as the solution. The ad encourages viewers to take a free quiz to get started, suggesting that Inflow offers a personalized approach to managing ADHD. The product is worth trying or buying because it offers a way to address the daily challenges and frustrations associated with ADHD. # Visual style The ad has a meme-like aesthetic with a collage of images and text arranged in a grid layout. The production quality is low, resembling a collection of screenshots and photos taken from various sources. The image treatment is minimal, with no obvious filters or color grading. The typography is simple and straightforward. The overall style is casual and relatable, mimicking the visual language of internet memes. # Hooks Headline: adhd starter pack # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the daily struggles and challenges faced by individuals with ADHD, such as disorganization, forgetfulness, and difficulty focusing. "random piles of stuff everywhere" # Value propositions - Offers a better way to manage ADHD by addressing common struggles such as disorganization, forgetfulness, and difficulty focusing. # Benefits - Better way to manage your adhd # Features - Tool to manage ADHD # Call to action take the free quiz to get started # Point of view - Customer: The images of scattered items, multiple alarms, and forgotten purchases represent the daily struggles of someone with ADHD. - Brand: The text promoting Inflow as a solution for managing ADHD represents the brand's perspective. - Brand: The call to action to take a free quiz represents the brand's attempt to engage potential customers. # Storyline - The ad starts by presenting a series of relatable scenarios that are common among individuals with ADHD, such as having multiple alarms set, random piles of stuff everywhere, and accidental doomscrolling. This is included to capture the attention of the target audience by showing that the brand understands their struggles. The audience is experiencing it from the customer's perspective. - The ad then transitions to offering a solution by introducing Inflow as a better way to manage ADHD. This is included to position the brand as a helpful resource and provide a sense of hope for those struggling with ADHD. The audience is experiencing it from the brand's perspective. - The ad concludes with a call to action, encouraging viewers to take a free quiz to get started. This is included to drive engagement and encourage viewers to explore the brand's offerings. The audience is experiencing it from the brand's perspective.

# Ad summary This ad uses animation to show how ADHD can look like overachievement and how Inflow can help you unlearn the overachiever trap. # Brand positioning Inflow is presented as a mental health app that helps people with ADHD learn to rest without guilt. The brand aligns with values of self-acceptance and challenges the norm that rest must be earned. The brand positioning is emotional, focusing on empowerment and rewiring how users see themselves. # Product Inflow is a mental health app designed to help people with ADHD. It helps users learn to rest without guilt and rewire how they see themselves. The app addresses the pain point of feeling exhausted and terrified of slowing down, suggesting that it can help users escape the "overachiever trap." # Visual style The ad features a simple, cartoonish animation style with clean lines and a light color palette. The editing is smooth with static shots and occasional zooms. The production quality is polished, giving it a professional feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: Female 1: Straight-A ADHD doesn't always look like chaos. Text overlay: 00:00–00:02: The high achieving ADHDer who's burning out, but no one notices / 00:00–00:02: THIS IS FINE / 00:00–00:02: ADHD Visual: 00:00–00:02: An animated scene shows a white duck sitting at a desk with a laptop, surrounded by flames. The desk has trophies and stars on it. Text above reads, "The high achieving ADHDer who's burning out, but no one notices." Below the duck, the text "THIS IS FINE" is displayed. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of feeling exhausted and terrified of slowing down due to the pressure to constantly achieve. "Deep down you're exhausted, terrified of slowing down because then the mess might slip." # Value propositions - Helps you learn to rest without guilt - Rewire how you see yourself # Benefits - Learn to rest without guilt - Rewire how you see yourself # Features - Mental health app # Call to action LEARN MORE # Social proof - None used. # Point of view - Brand 100% – The ad uses a narrator and visuals to communicate the brand's message and product benefits. # Storyline - 00:00–00:02 The ad opens with the statement that ADHD doesn't always look like chaos, setting the stage to challenge common perceptions. - 00:02–00:08 It transitions to showing how ADHD can manifest as overachievement, straight-A student behavior, workaholism, and hyperfocus, highlighting the less-recognized aspects of the condition. - 00:08–00:11 The ad emphasizes the pressure to constantly prove oneself as not lazy, building an identity around achievement. - 00:11–00:17 It reveals the underlying exhaustion and fear of slowing down, suggesting that this constant drive can be detrimental. - 00:17–00:23 The ad introduces Inflow as a solution to learn to rest without guilt, challenging the idea that rest must be earned. - 00:23–00:31 It encourages viewers to rewire how they see themselves and try Inflow to unlearn the overachiever trap.

# Ad summary This ad uses an animated goose to explain how ADHD can be misunderstood and how the Inflow app can help. # Brand positioning Inflow is presented as a tool to help people with ADHD understand their condition and manage their symptoms. The brand aims to occupy a space of understanding and support, aligning with values of self-awareness and personal growth. It pushes against the norm of quick fixes or simple solutions, instead promoting a deeper understanding of ADHD. The brand positioning is both functional, offering tools and techniques, and emotional, fostering a sense of self-acceptance and empowerment. # Product Inflow is an app designed to help individuals with ADHD understand and manage their condition. It offers tools and techniques to pause, breathe, find clarity, and rebuild trust with oneself. The app aims to help users learn how to respond rather than react, letting go of guilt and shame, and understanding their ADHD from the inside out. It emphasizes a 5-minute-a-day approach to build awareness, control, and trust. # Visual style The ad features a hand-drawn animation style with simple lines and bright colors. The production quality is clean and polished, giving it a professional yet approachable feel. The pacing is quick, with cuts timed to the music and voiceover, creating a dynamic rhythm. The visual motifs include the recurring goose character and symbolic representations of ADHD symptoms and solutions. # Hooks Spoken: 00:00–00:04 The truth about ADHD and lying. Text overlay: 00:00–01:02 The truth about ADHD and lying. / 00:01–00:04 ADHD & Lying Visual: 00:00–00:01 A hand-drawn animation of a white goose with an orange beak standing in a field of colorful flowers. The background is white with light gray lines indicating grass and a horizon. Text overlay: "The truth about ADHD and lying." / 00:01–00:04 The goose is now fully colored. A wooden sign with "ADHD & Lying" written on it appears above the goose. The goose is standing in a field of white flowers with green stems. A small yellow puddle is near its feet. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of being misunderstood due to ADHD-related behaviors, such as impulsivity and emotional reactions. "A fear of being misunderstood, they all play a part." # Value propositions - Inflow helps you see the pattern - Just five minutes a day to learn how to respond, not react # Benefits - Learn how to respond, not react - Let go of guilt and shame - Understand your ADHD from the inside out # Features - Tools and techniques to pause - Tools and techniques to breathe - Tools and techniques to find clarity - Tools and techniques to rebuild trust with yourself - 5 minutes a day # Call to action LEARN MORE # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, explaining ADHD and promoting its app. # Storyline - 00:00–00:04 The ad opens with the statement that it will discuss the truth about ADHD and lying. - 00:04–00:10 The ad clarifies that ADHD is not about being dishonest, but about being human. - 00:10–00:17 The ad explains that sometimes words rush out before thinking, due to impulsivity, tangled thoughts, and high emotions. - 00:17–00:21 The ad notes that fear of being misunderstood also plays a part. - 00:21–00:28 The ad explains that when rejection creeps in, people with ADHD react fast, even when it's not quite right. - 00:28–00:38 The ad states that this behavior is not deceit, but defense, habit, and survival when feeling unsafe or overwhelmed. - 00:38–00:46 The ad introduces Inflow as a tool to see the pattern, pause, breathe, find clarity, and rebuild trust. - 00:46–00:51 The ad suggests using the app for just 5 minutes a day to learn how to respond, not react. - 00:51–00:58 The ad concludes by encouraging viewers to let go of guilt and shame, and understand their ADHD from the inside out.

# Ad summary This ad uses an animated goose to describe the link between ADHD and depression. It highlights the symptoms of ADHD burnout and how Inflow can help. # Brand positioning Inflow is presented as a supportive resource for individuals with ADHD, particularly those experiencing burnout. The brand aims to occupy a space of understanding and empowerment, acknowledging the challenges of ADHD while offering practical tools for managing symptoms and rebuilding momentum. The brand aligns with values of self-compassion and incremental progress, pushing against the pressure to meet societal expectations and instead focusing on starting from where you are. The brand positioning is both functional, providing tools for managing ADHD, and emotional, offering hope and validation to those struggling with burnout. # Product Inflow is an app designed to help individuals with ADHD rebuild momentum and manage symptoms of burnout. The app helps users start small, even when basic tasks feel impossible. It offers tools and strategies to help users manage their ADHD and depression symptoms. The app helps users start from where they are, not where they think they should be, and provides a way to start small again. # Visual style The ad has a hand-drawn, animated aesthetic with a simple color palette of grays, whites, and oranges. The editing style is smooth with static shots and occasional zooms. The production quality is polished, giving it a professional feel. The pacing is moderate, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:05 No one talks about how ADHD and depression blur together. Text overlay: 00:00–00:05 ADHD / 00:00–00:05 Depression / 00:00–00:05 No one talks about the link between ADHD and depression. Visual: 00:00–00:05 The shot features a cartoon goose standing in the center of the frame. Above the goose are two cloud-shaped thought bubbles, one labeled "ADHD" and the other "Depression." The background is a light gray with white speckles. Below the goose, text reads, "No one talks about the link between ADHD and depression." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the feeling of being stuck in a "numb heavy fog" due to ADHD burnout, where even basic tasks feel impossible. This is signaled by the goose's apathetic expressions and the depiction of basic tasks like sweeping as overwhelming. # Value propositions - Start from where you are, not where you think you should be - Five minutes of small wins can remind your brain what hope feels like # Benefits - Helps rebuild momentum - Helps start small - Reminds your brain what hope feels like # Features - App for managing ADHD - Tools for rebuilding momentum - Strategies for managing symptoms of burnout # Call to action LEARN MORE # Point of view - Brand 100% – The ad is told from the brand's perspective, using animation and a voiceover to explain the connection between ADHD and depression and how Inflow can help. # Storyline - 00:00–00:05 The ad opens with a cartoon goose standing between two thought bubbles labeled "ADHD" and "Depression." - 00:05–00:09 The goose is shown in front of a cracked mirror, reflecting other geese in various states of distress, suggesting feelings of isolation and despair. - 00:09–00:13 The goose looks up at symbols representing music, knowledge, and social interaction, all of which appear unappealing, conveying a sense of apathy and loss of interest in previously enjoyable activities. - 00:13–00:16 The goose is surrounded by thought bubbles saying "You should...", highlighting the constant pressure and guilt associated with ADHD. - 00:16–00:21 The goose is shown walking through a brain-like structure, with labels like "Fatigue," "Paralysis," and "Emptiness" floating around, illustrating the symptoms of ADHD burnout. - 00:21–00:24 The goose holds a phone displaying the Inflow app logo, signaling a potential solution to the challenges presented earlier. - 00:24–00:28 The goose is shown performing basic tasks like sweeping and sitting on a couch, emphasizing the difficulty of even simple activities during burnout. - 00:28–00:33 The goose interacts with a timer, suggesting the use of small, manageable intervals to regain momentum. - 00:33–00:38 The goose holds the phone again, and the text overlay reads, "Start where you are." - 00:38–00:44 The goose walks forward, leaving colorful footprints, symbolizing progress and hope. - 00:44–00:48 The ad concludes with the Inflow logo and a "Learn More" CTA.

# Ad summary This ad uses an animated brain character to illustrate the link between ADHD and depression, and how Inflow can help rebuild momentum when even basic tasks feel impossible. It encourages viewers to start where they are, not where they think they should be, and offers a path to progress and hope. # Brand positioning Inflow is presented as a supportive resource for individuals with ADHD, particularly those experiencing burnout and symptoms of depression. The brand positions itself as a tool to help rebuild momentum and start small when even basic tasks feel impossible. It emphasizes starting from where you are, rather than where you think you should be, aligning with a compassionate and understanding approach to mental health. The brand aims to occupy a space of practical support and encouragement, pushing against the norms of self-criticism and unrealistic expectations often associated with productivity. # Product Inflow is an app designed to help individuals with ADHD manage their symptoms and rebuild momentum when feeling overwhelmed. The ad highlights its ability to assist when even basic tasks feel impossible, suggesting it provides tools and strategies to break down challenges into manageable steps. The app is presented as a way to start small and make progress from where you are, rather than focusing on where you think you should be. It addresses the pain points of feeling lazy, sad, or burnt out, and offers a path towards feeling hopeful and productive again. The ad implies that Inflow provides a structured approach to managing ADHD symptoms, helping users regain a sense of control and accomplishment. # Visual style The ad features a clean, cartoonish animation style with a limited color palette, primarily using pink, gray, and white. The visuals are simple and easy to understand, with clear lines and minimal detail. The editing style is smooth, with static shots and occasional zooms to emphasize key elements. The production quality is polished, giving the ad a professional and trustworthy feel. The pacing is moderate, with cuts timed to the music and voiceover, creating a cohesive and engaging experience. # Hooks Spoken: 00:00–00:05 No one talks about how ADHD and depression blur together. Text overlay: 00:00–00:05 No one talks about the link between ADHD and depression. Visual: 00:00–00:05: A cartoon drawing of a pink brain with sad eyes and stick figure legs stands on a white background with faint gray scribbles. Above the brain are two gray cloud-shaped thought bubbles, one labeled "ADHD" and the other "Depression." Below the brain, white text reads, "No one talks about the link between ADHD and depression." # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of not being able to tell if you're lazy, sad, or just completely burnt out. It also addresses the guilt and pressure associated with not meeting expectations, as well as the loss of interest in things that used to bring joy. "You can't tell if you're lazy, sad, or just completely burnt out." # Value propositions - Rebuild momentum when even the basics feel impossible - Five minutes of small wins can remind your brain what hope feels like - Start from where you are, not where you think you should be # Benefits - Reminds your brain what hope feels like - Helps you start small again - Helps you rebuild momentum # Features - App to help rebuild momentum - Helps when even the basics feel impossible - Five minutes of small wins - Helps you start small again # Call to action Learn More # Point of view - Customer 40% – The ad uses visuals of a brain character experiencing relatable struggles, creating a sense of empathy and shared experience. - Brand 60% – The ad presents Inflow as a supportive resource and solution to the challenges of ADHD and depression, highlighting its features and benefits. # Storyline - 00:00–00:05 The ad opens with a visual of a brain with a sad expression, standing between two thought bubbles labeled "ADHD" and "Depression." - 00:00–00:05 The message is that ADHD and depression are linked, but this connection is often overlooked. The perspective is from someone who understands the challenges of living with ADHD and depression, creating a sense of validation for the viewer. - 00:00–00:05 The tone is empathetic and understanding, setting the stage for a supportive message. - 00:05–00:08 The brain looks in a mirror and sees reflections of itself in various states of distress: lying in bed, working at a desk with a laptop, and looking overwhelmed. - 00:05–00:08 The message is that it can be hard to distinguish between laziness, sadness, and burnout. The perspective is from someone experiencing these feelings, highlighting the confusion and self-doubt that can arise. - 00:05–00:08 The tone is relatable and validating, acknowledging the difficulty of self-diagnosis. - 00:08–00:12 The brain is shown with thought bubbles representing things that used to excite it: music, knowledge, and social interaction. - 00:08–00:12 The message is that these things no longer bring joy, indicating a loss of interest and motivation. The perspective is from someone experiencing anhedonia, a common symptom of depression and burnout. - 00:08–00:12 The tone is somber and reflective, emphasizing the emotional impact of ADHD and depression. - 00:12–00:15 The brain is surrounded by thought bubbles saying "You should...", representing the constant pressure and guilt associated with not meeting expectations. - 00:12–00:15 The message is that this guilt is constant, but the viewer is not broken. The perspective is from a supportive voice reassuring the viewer that their struggles are valid and not a personal failing. - 00:12–00:15 The tone is encouraging and compassionate, offering a sense of hope and self-acceptance. - 00:15–00:20 The brain is shown in a dark, cave-like space with ghost-like figures representing fatigue, emptiness, and paralysis. - 00:15–00:20 The message is that ADHD burnout can mimic depression symptoms. The perspective is from an educational standpoint, informing the viewer about the connection between ADHD and depression. - 00:15–00:20 The tone is informative and clinical, providing context for the viewer's experience. - 00:20–00:23 The brain is shown holding a tablet with the Inflow app logo, looking happy and energetic. - 00:20–00:23 The message is that Inflow helps you rebuild momentum. The perspective shifts to the brand, introducing the product as a solution to the problems presented earlier. - 00:20–00:23 The tone is optimistic and solution-oriented, offering a sense of hope and empowerment. - 00:23–00:27 The brain is shown sitting on a couch looking sad, then cleaning a messy room with a dustpan and brush. - 00:23–00:27 The message is that even basic tasks feel impossible. The perspective is from someone struggling with daily life, highlighting the challenges of ADHD and depression. - 00:23–00:27 The tone is relatable and empathetic, acknowledging the difficulty of everyday tasks. - 00:27–00:32 The brain is shown holding a timer set to 5 minutes, looking happy and energetic. - 00:27–00:32 The message is that 5 minutes of small wins can remind your brain what hope feels like. The perspective is from a supportive voice encouraging the viewer to focus on small, achievable goals. - 00:27–00:32 The tone is encouraging and empowering, offering a sense of hope and motivation. - 00:32–00:37 The brain is shown holding a tablet with the Inflow app logo, with the text "Start where you are." - 00:32–00:37 The message is to try Inflow and start from where you are, not where you think you should be. The perspective shifts to the brand, reinforcing the product's value proposition. - 00:32–00:37 The tone is supportive and encouraging, emphasizing the importance of self-acceptance and progress. - 00:37–00:43 The brain is shown walking through a fog, then walking towards a signpost with the words "Progress" and "Hope." - 00:37–00:43 The message is that Inflow will help you start small again if you're stuck in that numb, heavy fog. The perspective is from the brand, offering a solution to the challenges presented earlier. - 00:37–00:43 The tone is hopeful and empowering, reinforcing the product's ability to help the viewer overcome their struggles. - 00:43–00:48 The ad ends with the Inflow logo and a "Learn More" button.

# Ad summary This ad for Inflow uses an animated brain character to explain how the app can help people with AuDHD manage their focus and productivity. The ad uses a lighthearted tone and relatable visuals to connect with its target audience. # Brand positioning Inflow is presented as a supportive and understanding brand that caters to individuals with AuDHD. The brand aims to occupy a space of empathy and empowerment, acknowledging the unique challenges faced by those with neurodivergent brains. It promotes a lifestyle of self-acceptance and working with one's brain rather than against it. Inflow pushes against the norm of traditional productivity methods that may not suit everyone, offering a tailored approach to managing focus and tasks. The brand positioning is both functional, providing tools for organization and focus, and emotional, fostering a sense of self-acceptance and reducing guilt. # Product Inflow is an app designed to help individuals with AuDHD manage their focus, productivity, and overall well-being. The app helps users understand their rhythm, calm the noise, find consistency, and bring a little peace their way. It offers tools to ease the burn of daily tasks and helps users show up as themselves without masking. The app addresses the pain points of feeling overwhelmed, tangled, and out of sync with a world designed for neurotypical brains. Inflow is presented as a way to work with your brain, not against it, offering a path to focus, ease, and self-acceptance. # Visual style The ad has a clean, cartoonish aesthetic with simple line drawings and bright colors. The editing style is quick and dynamic, with cuts timed to the music. The production quality is polished, giving it a professional feel. The pacing is upbeat and engaging, with a consistent rhythm throughout the ad. The visuals are synced to the music and voiceover, creating a cohesive and engaging experience. # Hooks Spoken: 00:00–00:02 [SINGING] AuDHD, it's like your mind's tuned Text overlay: 00:00–00:05 Not lazy, not broken. Just AuDHD. Visual: 00:00–00:02 A cartoon illustration of a pink brain with eyes and stick figure arms and legs sits at a white desk with a computer. The background is white with simple line drawings of a clock, books, a music note, and a browser window floating above the brain. Text overlay: "Not lazy, not broken. Just AuDHD." # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of feeling overwhelmed, tangled, and out of sync with a world designed for neurotypical brains. "AuDHD, it's like your mind's tuned to a thousand stations all at once." # Value propositions - Work with your brain, not against it - Just five minutes every day to find your focus, ease the burn, and show up as yourself # Benefits - Understand your rhythm - Calm the noise - Find consistency - Bring a little peace your way - Find your focus - Ease the burn - Show up as yourself # Features - App designed to help individuals with AuDHD - Tools to manage focus and productivity # Call to action LEARN MORE # Point of view - Customer 100% – The entire ad is told from the perspective of someone who can relate to the struggles of living with AuDHD, using relatable visuals and language. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an animated brain character sitting at a desk, with the text "Not lazy, not broken. Just AuDHD." This sets the tone of understanding and validation for the target audience. - 00:02–00:05 00:02–00:05 The brain character is shown overwhelmed at a computer, with the lyrics "AuDHD, it's like your mind's tuned to a thousand stations all at once." This illustrates the feeling of being overwhelmed and scattered. - 00:06–00:11 00:06–00:11 The brain character is shown diving deep into one thing, then losing another in the fuzz. This represents the hyperfocus and distractibility often experienced by individuals with AuDHD. - 00:12–00:18 00:12–00:18 The brain character is shown surrounded by question marks and exclamation points, then by pointing figures, and finally with a "Guilt" thought bubble. This highlights the feelings of confusion, judgment, and guilt that can arise from living with AuDHD. - 00:18–00:21 00:18–00:21 The brain character stands at a crossroads labeled "Normal" and "Not Normal," with the lyrics "Because normal never fit quite right." This emphasizes the feeling of not fitting in and the search for self-acceptance. - 00:21–00:25 00:21–00:25 The brain character is shown crying in the rain, then looking at its reflection in a window, with the lyrics "Look, you're not broken." This offers a message of hope and self-compassion. - 00:25–00:31 00:25–00:31 The brain character is shown balancing two smaller brains, with the lyrics "You're balancing two beautiful brains, wired in wondrous different ways." This celebrates neurodiversity and the unique strengths of AuDHD individuals. - 00:31–00:41 00:31–00:41 The brain character is shown holding a phone with the Inflow app logo, with the lyrics "Inflow helps you understand your rhythm, calm the noise, find consistency, that they say, and bring a little peace your way." This introduces Inflow as a solution to the challenges presented earlier in the ad. - 00:41–00:50 00:41–00:50 The brain character is shown holding a clock set to 5:00, then working at a computer, then dancing in the street, with the lyrics "Just five minutes every day to find your focus, ease the burn, and show up as yourself." This highlights the benefits of using Inflow and the possibility of living a more fulfilling life. - 00:51–00:56 00:51–00:56 The brain character is shown relaxing at a desk, then holding a phone with the Inflow app logo, with the lyrics "No mask, no out time. Try Inflow." This reinforces the message of self-acceptance and encourages viewers to try the app. - 00:56–01:01 00:56–01:01 The ad ends with the Inflow logo and the tagline "Work with your brain, not against it," along with a "Learn More" CTA. This provides a clear call to action for viewers interested in trying the app.

# Ad summary This ad features a woman discussing her experience with gaslighting in her relationship. She is talking to an animated character on her phone, who is providing her with advice and support. The ad promotes Inflow, an app that provides support for people with ADHD. # Brand positioning Inflow is presented as a supportive and understanding brand that provides resources for people with ADHD. The brand aims to occupy a space in the consumer's mind as a helpful tool for managing the challenges of ADHD, particularly in relationships. The brand aligns with values of empathy, validation, and empowerment, promoting a lifestyle where individuals with ADHD feel understood and supported. The brand pushes against the norm of dismissing or invalidating the experiences of people with ADHD, instead offering a platform for connection and guidance. The brand positioning is both functional, providing practical tools and strategies, and emotional, offering validation and support. # Product Inflow is an app designed to provide support and resources for people with ADHD. The app features an animated character named Quinn, who acts as an ADHD companion, offering advice and validation. The app addresses the purchase barrier of feeling alone or misunderstood by providing a platform for connection and support. The ad highlights the app's ability to help users cope with gaslighting and other relationship challenges by offering strategies to trust their own perspective and validate their experiences. The app is presented as a tool to help users feel understood, supported, and empowered in their relationships. # Visual style The ad has a casual, UGC feel, with a focus on authenticity and relatability. The editing style is simple, with static shots and smooth transitions. The production quality is polished but not overly produced, which supports the intended tone of empathy and support. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: Hey Quinn, I feel like I'm going crazy. Text overlay: POV: your bf is gaslighting you so you're venting to your ADHD companion Visual: 00:00–00:02 A woman with dark hair pulled back in a bun, wearing a pink t-shirt and striped pajama pants, is sitting on her bed, holding up a blue and gray patterned shirt. She is looking at the camera and talking. In the foreground, there is a phone propped up, displaying an animated character. The background includes a headboard and a shelf with decorations. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is feeling like you're going crazy because your partner is gaslighting you and denying your experiences. "I feel like I'm going crazy. My boyfriend will say something really, really mean. And then when I call him out on it, he acts as if it's never even happened. Like I literally just made it up." # Value propositions - ADHD companion for advice and validation - Strategies to trust your own perspective and validate your experiences - Platform for connection and support to feel understood, supported, and empowered in your relationships # Benefits - Helps you cope with gaslighting and other relationship challenges - Helps you feel understood, supported, and empowered in your relationships - Helps you trust your own perspective - Helps you validate your experiences # Features - ADHD companion - Advice and validation - Strategies to trust your own perspective - Platform for connection and support # Call to action TAKE QUIZ # Social proof - "Hey Quinn, I feel like I'm going crazy" – Female 1 (Customer) - "That actually feels relieving" – Female 1 (Customer) # Point of view - Customer 50% – The ad is told from the perspective of a woman who is experiencing gaslighting in her relationship. - Brand 50% – The ad is also told from the perspective of the Inflow app, which is providing advice and support to the woman. # Storyline - 00:00–00:02 A woman is sitting on her bed, surrounded by clothes, and talking to an animated character on her phone. - 00:02–00:13 She explains that her boyfriend says mean things and then acts like it never happened when she calls him out on it. - 00:14–00:20 The animated character on her phone responds, explaining that feeling like you're going crazy is common when someone gaslights or denies their behavior. - 00:20–00:26 The animated character continues, stating that being told your experience didn't happen can make you question your reality, even though your memory is valid. - 00:26–00:29 The animated character asks how she usually responds when her boyfriend does this. - 00:29–00:41 The woman responds that she usually freezes or tries to explain herself over and over again, but it doesn't seem to make any difference. - 00:42–00:47 The animated character responds that it makes sense and that it's exhausting to keep defending yourself when he refuses to acknowledge reality. - 00:47–00:55 The animated character suggests that one way to cope is to quietly affirm to yourself what actually happened or write it down so you can trust your own perspective without needing his agreement. - 00:55–01:01 The woman responds that it's true and that it actually feels relieving. - 01:01–01:06 The animated character responds that she's not imagining it and that she's allowed to trust her own experience. - 01:06–01:11 The animated character continues, stating that she deserves relationships where her words and feelings are respected and that she's got this. - 01:11–01:16 The ad ends with a screen promoting Inflow and encouraging viewers to take a quiz to meet Quinn.

# Ad summary This ad presents five different archetypes of people with ADHD, describing their traits and behaviors. # Brand positioning This ad does not explicitly promote a brand. Instead, it focuses on providing insights and information about ADHD archetypes. The ad aims to position itself as a source of understanding and relatable content for individuals who may identify with these archetypes. By offering this information, the ad seeks to create a sense of community and self-awareness among its audience, potentially leading to a deeper engagement with the content provider. # Product This ad does not feature a specific product. Instead, it presents a categorization of individuals with ADHD into five distinct archetypes: Alpha, Sigma, Beta, Gamma, and Omega. Each archetype is described with specific traits, behaviors, and tendencies. For example, the Alpha is described as a self-assured starter who dominates the first 20% of every project, while the Omega is described as someone who knows time is fake and exists in a flow state of naps, snacks, and spiraling thoughts. The ad aims to help viewers identify which archetype they most closely align with, offering a framework for self-understanding and potentially leading them to seek further information or resources. # Visual style The ad has a clean, minimalist visual style with a focus on clear typography and simple cartoon avatars. The color palette is limited to shades of gray and white, with occasional pops of color in the avatars' clothing. The overall aesthetic is modern and informative, resembling a presentation slide or infographic. The design is intended to be easily scannable and digestible, making it suitable for in-feed consumption. # Hooks Headline: The Five ADHD Archetypes # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling misunderstood or not fitting into traditional definitions of ADHD. The Beta archetype description highlights this with the line: "Over-apologizes for being 'so behind' yet still manages to charm everyone with self-deprecating humor." # Value propositions - Provides a framework for understanding ADHD - Offers relatable descriptions of different ADHD types - Helps individuals identify their own ADHD archetype - Encourages self-awareness and understanding # Benefits - Understanding different ADHD presentations - Identifying personal traits and behaviors - Gaining self-awareness - Finding relatable content - Discovering your archetype # Features - Alpha: The self-assured starter. Dominates the first 20% of every project. Talks a big game about "new systems" before forgetting where he wrote them down. - Sigma: Uses Inflow. Makes his own path. Vanishes for a week, then comes back with a new hyperfocus and an in-depth presentation about it. Functions best in chaos of his own design. - Beta: Wants structure. Watches productivity videos instead of doing tasks. Over-apologizes for being "so behind" yet still manages to charm everyone with self-deprecating humor. - Gamma: Lives in a cycle of burnout and inspiration. Feels everything deeply. Probably cried to a motivational TikTok at 2 a.m. but woke up with three new goals and no follow-through. - Omega: Knows time is fake. Exists in a flow state of naps, snacks, and spiraling thoughts. Prefers peace to ambition, but will absolutely school you in any topic he's currently obsessed with. # Call to action Discover your archetype # Social proof - None used. # Point of view - External source: The majority of the image presents information about ADHD archetypes, offering descriptions and traits from an objective, informational standpoint. - Brand: The "Discover your archetype" call to action at the bottom of the image represents the brand's perspective, encouraging viewers to engage with their content. # Storyline - The ad begins by introducing the concept of "The Five ADHD Archetypes," immediately framing the content as a categorization or typology. This is intended to draw in viewers who are interested in understanding different presentations of ADHD, told from the perspective of an external source. - Next, the ad presents "the ADHD hierarchy," suggesting a structured framework for understanding these archetypes. This is intended to provide a sense of order and clarity to the topic, told from the perspective of an external source. - The ad then lists each of the five archetypes (Alpha, Sigma, Beta, Gamma, Omega) with a brief description of their traits and behaviors. This is intended to allow viewers to identify with one or more of the archetypes, told from the perspective of an external source. - Finally, the ad includes a call to action, "Discover your archetype," encouraging viewers to engage further with the content. This is intended to drive interaction and potentially lead viewers to explore additional resources or information, told from the perspective of the brand.

# Ad summary This ad for Inflow, the ADHD management app, highlights key features like ADHD traits quiz, bite-sized CBT-based psychoeducation, live focus sessions, and real-time AI companion. It addresses the pain point of feeling things deeply and taking things personally, offering a solution through its app. The ad uses a mobile screen visual to showcase the app's interface and features. # Brand positioning Inflow is presented as a modern, accessible, and empathetic solution for individuals managing ADHD. The brand positions itself as a provider of tools and resources to help users understand and navigate their ADHD traits. It aims to occupy the space of a supportive companion, offering bite-sized psychoeducation, community support, and real-time AI assistance. The brand aligns with values of understanding, empathy, and empowerment, pushing against the norms of traditional, clinical approaches to ADHD management by offering a user-friendly, app-based solution. The brand positioning is both functional, providing tools for managing ADHD, and emotional, offering support and understanding. # Product Inflow is an ADHD management app designed to help individuals understand and manage their ADHD traits. The app offers features such as an ADHD traits quiz, bite-sized CBT-based psychoeducation, live focus sessions with community support, and a real-time empathetic AI companion. It is designed for individuals who experience challenges related to ADHD, such as feeling things deeply and taking things personally. The app addresses the purchase barrier of traditional clinical approaches by offering an accessible, user-friendly, and supportive solution. The app's USPs include its comprehensive approach to ADHD management, combining educational resources, community support, and AI assistance. # Visual style The ad has a clean and modern visual style, using a blurred natural background to create a calming and inviting atmosphere. The use of translucent squares with rounded corners gives the ad a contemporary feel, while the smartphone display provides a clear view of the app's interface. The typography is clean and legible, and the color palette is soft and muted. The overall effect is professional and trustworthy, conveying a sense of competence and empathy. # Hooks Headline: the ADHD management app # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling things deeply and taking things personally, which is a common challenge for individuals with ADHD. The ad shows this frustration with the question, "Why do I take everything so personally?" # Value propositions - Comprehensive ADHD management through a combination of educational resources, community support, and AI assistance - Accessible and user-friendly app-based solution # Benefits - Understanding and managing ADHD traits - Access to educational resources - Community support - AI assistance # Features - ADHD traits quiz - Bite-sized CBT-based psychoeducation - Live focus session & community support - Real-time empathetic AI companion # Call to action Take test # Point of view - Brand: The brand's POV is present in the ad through the Inflow logo, the app's feature highlights, and the call to action, showcasing the app's capabilities and encouraging user engagement. - Customer: The customer's POV is present in the ad through the message exchange within the app, illustrating a common challenge faced by individuals with ADHD and how the app addresses it. # Storyline - The ad opens by introducing Inflow as 'the ADHD management app,' immediately establishing its purpose and focus. This is told from the brand's perspective, setting the stage for the product being advertised. - The ad highlights key features of the app, including 'ADHD traits quiz,' 'Bite-sized CBT-based psychoeducation,' 'Live focus session & community support,' and 'Real-time empathetic AI companion.' This is told from the brand's perspective, showcasing the app's capabilities and benefits. - The ad presents a message exchange within the app, featuring the question 'Why do I take everything so personally?' and a supportive response. This is told from the customer's perspective, illustrating a common challenge faced by individuals with ADHD and how the app addresses it. - The ad concludes with a call to action, 'Take test,' encouraging viewers to engage with the app and explore its features. This is told from the brand's perspective, driving user acquisition and engagement.

# Ad summary This ad is for a carousel post about ADHD and lying. The first slide introduces the topic. # Brand positioning There is no brand explicitly presented in the ad. The ad focuses on providing information about ADHD and its potential connection to lying. The content appears to be educational and informative, aiming to raise awareness and understanding of the topic. # Product There is no product being advertised in the image. The ad appears to be the first slide of a carousel post that will provide information about ADHD and lying. # Visual style The ad has a clean and minimalist visual style with a focus on typography and simple shapes. The color palette is soft and pastel, creating a calming and approachable feel. The grainy texture adds a subtle layer of depth to the background. The overall design is modern and visually appealing, making it easy to scan and digest the information. # Hooks Headline: ADHD and Lying # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses a "SWIPE" prompt to encourage viewers to engage with the carousel and learn more about the topic. # Storyline - The ad opens with the title "ADHD and Lying" to grab the viewer's attention and introduce the topic of the carousel. The intention is to draw in viewers who are interested in learning about the connection between ADHD and lying. This is told from the perspective of the content creator. - The ad includes a "SWIPE" prompt with an arrow to encourage viewers to swipe to the next slide in the carousel. The intention is to increase engagement and ensure that viewers continue to consume the content. This is told from the perspective of the content creator.