How Hindbag Advertises on Meta

# Ad summary Isabelle, the director of Hindbag, calls one of her best customers, Garance, to thank her for her loyalty. Isabelle offers her a bag from the new Emile collection, which is a zebra patterned bag. Garance is thrilled and excited to receive the bag in avant-premiere. # Brand positioning Hindbag is presented as a brand that values its customers and shows appreciation for their loyalty. The brand is presented as one that connects with its customers and offers rewards in order to show its appreciation. # Product The Emile is a new bag in the Hindbag collection. A brand representative describes it as an exclusive bag in a zebra print. # Visual style The ad has a polished, clean visual style, with static shots and smooth transitions. The production quality looks high end, which helps create a positive and luxurious tone. # Hooks Spoken: Female 2: Ça me ferait super plaisir. Je porte vos produits tous les jours et j'adore les offrir. Text overlay: Ça me ferait super plaisir / Je porte vos produits / tous les jours / et j'adore les offrir Visual: 00:00–00:03 Close up of a woman with long brown hair, wearing a black sweater with a green scarf, sitting on a couch with a white pillow, holding a phone and speaking into it. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The brand wants to thank you for your loyalty. - The brand wants to thank you for your commitment with us. - You will receive the Emile in avant-premiere. # Benefits - We want to thank you for your loyalty. - We want to thank you for your commitment with us. - You will receive the Emile in avant-premiere. # Features - Exclusive - Motif zébré (Zebra Print) # Call to action None used. # Social proof - "Ça me ferait super plaisir. Je porte vos produits tous les jours et j'adore les offrir." # Point of view - Brand 90% – The ad is told from the brand’s perspective, conveyed through the brand director speaking directly to the camera. - Customer 10% – The customer gives a brief endorsement of the product. # Storyline - 00:00–00:10 The director of Hindbag is calling one of the company's best customers. - 00:10–00:35 The director is calling to thank the customer for making more than 17 purchases. - 00:35–01:03 The company is giving the customer a bag as a gift to thank her for her loyalty. - 01:03–01:19 The customer is very happy.

# Ad summary The ad showcases a burnt orange purse hanging on a hanger next to suit jackets with text that reads "Prête.e à partir? Ton sac t'attend." (Ready to go? Your bag is waiting for you.) # Brand positioning The brand is positioned as a purveyor of everyday handbags that are both stylish and functional. The bag is presented as an essential item, implying that it completes one's look. By showing the bag alongside blazers in a closet, the ad suggests that the brand aligns with a professional lifestyle but is also ready for the weekend. The brand stands apart by designing bags with unique materials and textures. # Product The product is a crescent-shaped shoulder bag with a burnt orange corduroy texture and a thin shoulder strap. It has a white tag stitched to the bottom right corner, with a simple logo. The bag is designed to be a functional fashion statement that is compact and wearable for day to day use. # Visual style The ad has a high production quality with a clean and polished look. The color palette is warm and neutral, which creates a soft and inviting feel. The lighting is soft, and the image is in focus, giving it a professional appearance. The ad looks like a lifestyle image that could be native to Instagram feed, which increases its scannability for users. # Hooks Headline: Prête.e à partir? Ton sac t'attend. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The burnt orange corduroy shoulder bag makes a functional fashion statement. # Benefits - Completes your look # Features - Burnt orange corduroy - Crescent-shaped shoulder bag - Thin shoulder strap # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, as the bag is being presented as a must-have, implying that the brand is an essential component to daily wear. # Storyline - The ad begins by showing a closet with blazers hanging, indicating that the person is getting ready to leave. This intends to communicate a moment of preparation and style choice, and the audience experiences it from the point of view of the brand. - Next, the focus shifts to a burnt orange handbag that is hung alongside the blazers. This conveys that the product is essential to complete the look, and the audience experiences it from the point of view of the brand. - The copy reads, "Prête.e à partir? Ton sac t'attend." (Ready to go? Your bag is waiting for you.) The brand is encouraging the viewer to leave but implies that the bag is the final piece to complete their look.

# Ad summary A creator shares and models the Hindbag Emile bag, focusing on its many pockets and overall design. # Brand positioning Hindbag positions itself as a brand making bags for everyday use. The brand’s design aesthetic leans toward minimalism and functional design. # Product The Hindbag Emile bag is presented as a stylish and practical bag for everyday use. It comes in black and features multiple pockets inside and outside to keep belongings organized. The bag is a crossbody style with a short strap. The bag includes a small tag with the brand name. # Visual style The ad is casual and seemingly shot on a smartphone. The colors are natural. The video contains jump cuts to highlight different features of the bag. # Hooks Spoken: Female 1: Il faut vraiment que tu restes jusqu'à la fin, j'ai trouvé le sac parfait pour le quotidien. Text overlay: vraiment / parfait Visual: 00:00–00:02 A woman with dark hair and fair skin wearing a white shirt, brown tie, green Adidas track jacket, and fur ushanka holds a light blue Hindbag bag. She is in front of an open closet with organized shelves and smiles at the camera. # Funnel stage Middle of funnel # Pain points None used. # Value propositions - The pockets and space allow you to be organized # Benefits - Perfect for everyday use - Hyper important de pouvoir bien s'organiser # Features - Multiple pockets - Ring to attach charms # Call to action None used. # Social proof - N/A # Point of view - Customer 100% – The ad is told from the perspective of a customer who loves the bag. # Storyline - 00:00–00:02 The video opens with the creator holding a Hindbag bag and excited to share what she has found. - 00:02–00:05 00:02–00:05 The creator pulls out the Hindbag Emile bag, a small black bag with a short strap. She expresses how much she loves it already and introduces it as the perfect bag for everyday use. - 00:05–00:09 00:05–00:09 The creator states that this is the Emile bag from Hindbag. She opens the bag to show how much space it has. - 00:09–00:14 00:09–00:14 The creator highlights the bag’s many pockets inside and out, as well as a ring to attach charms. - 00:14–00:18 00:14–00:18 The creator shows one of the exterior pockets, stating that you can put your phone and other personal items in there. - 00:18–00:22 00:18–00:22 The creator models the bag over her shoulder, thanking Hindbag and sharing that the link is below.

# Ad summary This ad showcases the Audace Zebrée brand and its zebra-print bags. A woman in the video shows how to style the brand's Andrea banana bag. She shows how to put together an outfit, which is then accessorized with different styles of zebra print bags to highlight the collection. # Brand positioning Audace Zebrée is a brand that specializes in zebra-print bags. The brand targets customers that appreciate a mix of stylish and unique patterns. The brand focuses on fashion accessories and makes various bags that come in different sizes and styles. # Product Audace Zebrée bags come in a variety of styles, but all have a zebra print. The banana Andrea bag is a smaller, curved style of purse with a strap that is meant to be worn around the chest. The new Audace Zebrée sack is a padded shoulder bag with an adjustable strap. The Caba Claude is a large tote bag that can hold all of your essentials. All of the bags are different shapes and sizes, so there is something for everyone. # Visual style The ad has a casual, realistic aesthetic, with natural lighting and a relaxed setting. The video has quick cuts as the presenter models the different bags. The editing is simple. # Hooks Spoken: Female 1: [French language] Salut, moi c'est Raphaëlle et aujourd'hui je vais vous montrer comment styler notre banane Andréa de la collection Audace Zebrée. Text overlay: 00:00–00:01 Raphaëlle / 00:01–00:01 Directrice Artistique / 00:04–00:05 Audace Zebrée Visual: 00:00–00:02 A woman with long blonde hair, wearing a mint green and white striped shirt and black pants, stands in a bright room. She holds a microphone and looks directly at the camera as she speaks. Behind her is a desk with zebra-print art and a round brown ottoman. / 00:02–00:04 The woman gestures and walks to her right, picking up a zebra-print bag from a small table. The bag is white with black zebra stripes. / 00:04–00:05 The woman holds the zebra print bag and looks directly at the camera. # Funnel stage Consideration # Pain points None used. # Value propositions - Different styles of zebra print bags to fit your needs. - Variety of zebra print options. # Benefits - Multiple zebra print bag styles to choose from. - Different size bags to fit your needs. # Features - Audace Zebrée bags come in a variety of styles: banana bag, sack, Caba Claude tote bag. - The bags all have a zebra print. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the POV of a fashion-forward customer who is styling and recommending a look. # Storyline - 00:00–00:05 The presenter introduces herself and the product. - 00:06–00:13 She styles an outfit by showing each piece one by one. - 00:14–00:15 The presenter is dressed in the outfit, and shows how to style it with a banana bag. - 00:16–00:19 She holds up the new sack. - 00:19–00:24 She presents the Claude bag. - 00:25–00:28 Other bags from Audace Zebrée are shown.

# Ad summary A creator shows the Hindbag product while telling us about her favorite things she likes to put in the bag. # Brand positioning Hindbag is presented as a brand focused on social responsibility and ethical production. They partner with an NGO in Delhi, India, to produce bags and accessories while empowering women. The brand creates fairly produced bags and accessories with the goal of being socially responsible. # Product The Hindbag showcased is a blush pink purse that has a main compartment and two smaller pockets on the front, each with a zipper closure. There is a shoulder strap made of the same blush pink material with silver clasps. The presenter clips braided decorative pieces to the clasps. It is shown as a fashionable and functional accessory. She states that it fits her iPad, wallet, keys, and lip balm. # Visual style The ad has a casual and authentic visual style, resembling user-generated content. It features simple, static shots with smooth transitions. The production quality is polished, maintaining a friendly and relatable tone, designed to appeal to a broad audience. The pacing is consistent, with a moderate rhythm. There are no cuts synced to music or voiceover. # Hooks Spoken: 00:00–00:07 This is my current everyday bag, and I love it because it fits everything I need: Visual: 00:00–00:05 The creator stands in front of a white wall, holding up the blush pink bag. She is fair-skinned with long wavy brown hair and is wearing a black top with a white shirt underneath. She smiles at the camera. / 00:05–00:07 The creator shows the accessories she uses on the bag. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Needing a bag that will fit all of your essentials. # Value propositions - Convenience: fits everything I need - Everyday bag: implies that it is for all occasions # Benefits - fits everything I need # Features - fits everything I need - iPad - wallet - keys - lip balm # Call to action None used. # Social proof - “This is my current everyday bag, and I love it because it fits everything I need” - Female 1 (Creator) # Point of view - Customer 100% – The ad is told from the perspective of a customer who is showing off a product she enjoys using. # Storyline - 00:00–00:05 The creator smiles at the camera and shows the Hindbag purse. - 00:05–00:12 She shows the accessories she uses on the bag. - 00:12–00:19 She puts the bag on her shoulder and smiles at the camera.

# Ad summary This image ad showcases a light pink shoulder bag as an everyday accessory that is practical and stylish. A woman takes a selfie, wearing the bag, and shares how much she loves her recent purchase. # Brand positioning This brand appears to position itself in the fashionable but practical accessories market. By featuring a single product, it emphasizes the importance of quality and style in everyday items. The brand presents a fun and youthful image, aligning with a lifestyle that values both fashion and functionality. By not adhering to trends or competitor behavior and focusing on the product's appeal and potential customer satisfaction, it indicates a focus on emotional branding—specifically, promoting the joy and confidence that comes from owning an accessory that blends seamlessly into daily life while also being aesthetically pleasing. # Product The advertised product is a light pink shoulder bag made of a soft material like suede or velvet. It has a crescent shape with a wide, adjustable strap that sits comfortably on the shoulder. The bag features a small, minimalist tag on the front, suggesting understated branding. It is designed to be an everyday bag that complements the user's outfit, as seen worn by the woman in the ad. The image seems to suggest that the bag is a worthwhile purchase, hinting at its stylishness and practicality. # Visual style The ad has a bright and casual aesthetic with natural lighting and a real-life setting. The image appears to be shot on a smartphone, giving it a user-generated content (UGC) feel. The composition is simple, with the focus on the woman and the bag. The overall image treatment is clean and minimal, with no obvious filters or heavy edits. # Hooks Headline: Le sac que tu ne regretteras jamais d'avoir acheté # Funnel stage Consideration # Pain points The ad addresses the pain point of buyer's remorse. Purchasing an item, only to regret it later is a common feeling. # Value propositions - The bag that you will never regret buying: This assures the customer of the bag's quality, style, and overall value, making it a risk-free purchase. # Benefits - Satisfaction with the purchase (\"Le sac que tu ne regretteras jamais d'avoir acheté\") - Fashionable accessory # Features - Shoulder bag - Adjustable strap # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman taking the selfie provides a user's perspective, showing the bag in a real-life context and implying satisfaction with the product. - Brand: The text overlay, "Le sac que tu ne regretteras jamais d'avoir acheté" (The bag that you will never regret buying), represents the brand's guarantee of satisfaction with the product. # Storyline - The ad opens with a view of a woman taking a selfie. This creates a sense of relatability and immediacy, as if the viewer is seeing a friend's candid shot. This snapshot approach suggests authenticity and aligns with a more casual and personal style, showcasing how easily the product fits into everyday life from the customer's POV. - The text overlayed on the image emphasizes the satisfaction associated with owning the bag. This builds on the previous point by directly addressing the viewer's potential concerns about making a purchase they might regret, while reinforcing the bag's value and desirability from the brand's POV.

# Ad summary This ad promotes Hindbag's ethical and stylish bags. The ad features the brand founder explaining that ethical fashion can be stylish and affordable, showcasing their new collection and encouraging viewers to find pieces that align with their style and values. # Brand positioning Hindbag is presented as an ethical fashion brand challenging the perception that sustainable choices cannot be stylish or affordable. It positions itself against the fast fashion industry by creating durable, timeless pieces. The brand promotes the value of aligning personal style with personal values, appealing to consumers who seek both fashion and sustainability. Hindbag seeks to occupy the space of providing stylish and reasonably priced alternatives to fast fashion, emphasizing that consuming better does not have to mean spending more. # Product Hindbag offers trendy bags that are ethically made and affordable. The ad specifically highlights its new 'Audace Zébrée' collection. These bags are designed to be durable and timeless, offering a stylish alternative to fast fashion. The bags are made to match a variety of styles and values. The products include crossbody bags, tote bags, and belt bags. The bags come in various colorways, including green, blue, beige, pink, and black and white. The bags are for consumers who want pieces that go with their style and values. # Visual style The ad has a UGC feel with polished elements. It features a mix of static shots and quick cuts. The founder's shots are well-lit and composed, providing a professional yet approachable vibe. The editing rhythm is moderate, with cuts timed to some of the voiceover lines. The overall aesthetic is clean and modern. # Hooks Spoken: Female 1: C'est le plus gros Text overlay: C'est le plus gros Visual: 00:00–00:01: A woman with long brown hair and fair skin is centered in the frame and speaks directly to the camera. She is wearing a green and white striped shirt and a purple sweater vest. Behind her is a white wall with zebra print designs. She is holding a small microphone up to her mouth. # Funnel stage Consideration # Pain points The biggest lie in the fashion industry is that ethical fashion isn't stylish. # Value propositions - Ethical fashion that is both stylish and affordable - Durable, timeless pieces that last longer than fast fashion - Bags that reflect your personal style and values # Benefits - Ethically made fashion - Affordable pricing - Pieces that align with your style and values # Features - Trendy bag designs - Durable construction - Timeless style # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is communicated through the brand and its founder. # Storyline - 00:00–00:01 The brand founder introduces the ad. - 00:01–00:04 00:01–00:04: The founder says it's a myth that ethical fashion is not stylish, as demonstrated by two models wearing Hindbag zebra-striped bags. - 00:04–00:05 00:04–00:05: The founder confirms that ethical fashion can be very stylish. - 00:05–00:07 00:05–00:07: The founder explains that many people don't realize that consuming better doesn't mean spending more. - 00:07–00:09 00:07–00:09: Visual of a woman looking at the price tag on an item of clothing in a thrift store. This visual reinforces the founder's point that consuming better doesn't mean spending more. - 00:10–00:13 00:10–00:13: The founder explains that Hindbag strives to make trendy bags that are affordable. - 00:13–00:16 00:13–00:16: The founder explains that Hindbag creates long-lasting items, unlike fast fashion, while showcasing designs of the brand. - 00:16–00:18 00:16–00:18: The founder says the bags are not disposable but are instead timeless. - 00:18–00:21 00:18–00:21: Various people are shown wearing Hindbag bags while walking around a city. The founder states that if you want pieces that match your style and values. - 00:21–00:25 00:21–00:25: The founder presents the new zebra-striped collection and says it deserves a spot in your wardrobe.

# Ad summary This ad showcases the hindbag, presenting it as a stylish and spacious alternative to a tote bag for everyday use. The ad emphasizes the bag's ability to carry essential items like a laptop, notebook, and accessories while maintaining a fashionable appearance. # Brand positioning hindbag is presented as a brand offering stylish and practical bags designed for everyday use. The brand's positioning centers around providing an alternative to traditional tote bags, suggesting a desire to offer more fashionable and functional options. The use of lifestyle visuals, such as coffee shops and study environments, implies an alignment with a modern, on-the-go lifestyle. The brand seems to ignore traditional category norms by focusing on a specific design aesthetic rather than generalized utility. # Product The featured product is a hindbag, a shoulder bag made from a brown-colored fabric. The bag is designed for everyday use and is spacious enough to carry items such as a laptop, notebook, and small accessories. It features a zipper closure, a white logo patch on the front, and a wide shoulder strap. The ad highlights the bag's capacity and style, showcasing how it can hold various items needed for daily activities. The product seems to be designed for individuals who want a stylish and functional bag that can accommodate their daily essentials. # Visual style The ad has a clean, natural aesthetic with soft lighting. The editing style consists of static shots and smooth transitions, giving it a polished yet casual feel. The production quality is high, with a focus on showcasing the product in a visually appealing way. The pacing is moderate, with consistent cuts that align with the music. # Hooks Text overlay: 00:00–00:15 POV : t'as enfin lâché ton totebag pour un sac de tous les jours ✨💛 Visual: 00:00–00:02 A person with pale skin and black leggings is sitting on the floor, packing a white notebook into a brown hindbag. The bag is resting on a marble surface with a black laptop and a navy blue pouch nearby. The background is a cream-colored wall. The camera is positioned at eye level and remains stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional tote bags may not be stylish or functional enough for everyday use. The text overlay mentions “t'as enfin lâché ton totebag,” suggesting that tote bags are no longer the ideal choice. # Value propositions - A stylish and practical alternative to the traditional tote bag - Spacious enough to carry daily essentials like a laptop and notebook - Designed for modern, on-the-go lifestyles # Benefits - Functional for everyday use - Stylish design - Can carry a laptop, notebook, and small accessories # Features - Zipper closure - Wide shoulder strap - Spacious interior # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer using the product, conveyed through a casual tone and practical demonstrations. # Storyline - 00:00–00:07 00:00–00:07 A person is shown packing items like a notebook, laptop, and pouch into a brown hindbag. This suggests the bag is spacious and suitable for carrying everyday essentials. - 00:07–00:09 00:07–00:09 The person is then seen working on a laptop with the filled hindbag nearby. This conveys that the bag is convenient for use in various settings like cafes or workspaces. - 00:09–00:14 00:09–00:14 The person is now back at a desk, taking items out of the bag. This reinforces the idea of the bag as a reliable and stylish alternative to the traditional tote bag for everyday use.

# Ad summary This ad showcases the details of the brand's duffel bag. The ad points out the double handles, internal pockets, and that the bag is made of organic and labeled cotton. # Brand positioning The brand presents itself as a provider of high-quality bags. The brand explicitly calls out that the cotton is organic and labeled. This suggests that the brand values sustainability, quality materials, and ethical production. The brand creates an impression of understated elegance with a classic, simple bag design. # Product The product featured in the ad is a navy blue duffel bag with off-white accents. It is a rounded, barrel-shaped bag. The bag has a white rectangular tag with the brand logo on the front. It has two short off-white handles and a longer, adjustable shoulder strap attached with metal clasps. The ad highlights key features: 'Double anse' (double handle), 'Poches internes' (internal pockets), and that it is made of 'Coton bio et labellise' (organic and labeled cotton). The bag is being held by a model, demonstrating its size and style when carried. # Visual style The ad employs a clean, minimalist visual style. The production quality appears to be studio shot. The use of close-up insets and a neutral background creates a focus on the product's details. The image features soft, diffused lighting. The overall effect is polished and professional, emphasizing the quality and design of the bag. # Hooks Headline: Le style est dans les détails # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The bag's organic cotton makes it a sustainable choice for environmentally conscious consumers. - The inclusion of internal pockets provides better organization. # Benefits - Durability and convenience with two handles - Functional and organizational capabilities - Eco-friendly, ethical, and high-quality # Features - Double anse - Poches internes - Coton bio et labellisé # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, highlighting the design details, features, and sustainable materials of the duffel bag. # Storyline - The ad opens with the text 'Le style est dans les détails' (Style is in the details), inviting the viewer to appreciate the bag's design. The brand is communicating that their products are well-crafted and that they focus on quality. - The next section shows a close-up of the 'Double anse' (double handle), demonstrating the bag's construction. The brand shows the bag's durability and convenience with two handles. - The ad then features a close-up of 'Poches internes' (internal pockets), showing a hand reaching into one of the pockets. The brand is communicating that the bag has functional and organizational capabilities. - The ad closes with a close-up of the fabric, emphasizing 'Coton bio et labellise' (organic and labeled cotton), reinforcing the brand's commitment to sustainability. The brand shows that they are eco-friendly, ethical, and high-quality.

# Ad summary This ad showcases a black duffel bag with white straps. The ad shows a person packing the bag with various items, including a makeup bag, clothing, and a towel. The ad highlights the bag's ability to hold everything needed for a workout and a day at work without having to return home. # Brand positioning The brand, hindbag, is presented as a practical and stylish solution for individuals who need to carry their essentials for both work and leisure activities. The brand aligns with a lifestyle that values efficiency and convenience, catering to those who transition between different activities without returning home. The brand positioning is functional, focusing on the bag's utility and design to meet the needs of busy individuals. # Product The featured product is a black duffel bag with white straps. It is designed to carry essentials for activities like going to the gym and heading to work without needing to return home. The bag features a zipper closure, a lined interior with a geometric pattern, and a small white label with the brand name "hindbag" on the exterior. The bag is shown being packed with items such as a makeup bag, a change of clothes (including a black top, white top, and a gray sweatshirt), and a white towel. The bag's USP is its ability to hold everything needed for a workout and a day at work, addressing the pain point of needing to carry multiple bags or return home between activities. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the product in a straightforward manner. The editing style consists of static shots with smooth transitions, creating a polished commercial feel. The pacing is consistent, with cuts timed to the music beats. The overall visual style supports the intended tone of practicality and convenience. # Hooks Text overlay: Pov : tu passes du sport au boulot sans rentrer chez toi Visual: 00:00–00:01 A close-up shot of a person's hands holding a black duffel bag with white straps on a white, textured surface. The bag has a white label with the brand name "hindbag" on it. The camera is stationary, providing a clear view of the bag and the person's hands. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing to carry multiple bags or return home between activities when transitioning from the gym to work. The text overlay states: "Pov : tu passes du sport au boulot sans rentrer chez toi" # Value propositions - Convenient for individuals who transition between different activities without returning home - Functional design to meet the needs of busy individuals # Benefits - Carry essentials for sport and work - No need to return home between activities # Features - Duffel bag - Black with white straps - Zipper closure - Lined interior with geometric pattern # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the bag's features and benefits. # Storyline - 00:00–00:01 The ad begins with a close-up of a black duffel bag with white straps on a white, textured surface. - 00:01–00:02 The bag is unzipped, revealing a lined interior with a geometric pattern. - 00:02–00:03 A brown makeup bag is placed inside the duffel bag. - 00:03–00:04 A black and a white top are folded and shown next to the bag. - 00:04–00:05 The black and white tops are placed inside the duffel bag. - 00:05–00:06 A gray sweatshirt is placed inside the duffel bag. - 00:06–00:07 A white towel is placed inside the duffel bag. - 00:07–00:08 The bag is shown with all the items inside. - 00:08–00:10 All the items are removed from the bag. - 00:10–00:11 The bag is zipped closed. - 00:11–00:14 The strap is attached to the bag. - 00:14–00:16 The bag is shown with the strap attached.

# Ad summary This ad features the artistic director of Hindbag, Raphaëlle, who discusses the brand's focus on quality materials and how customer feedback shapes their products. She highlights the improved V2 velvet fabric, emphasizing its durability and resistance to wear. # Brand positioning Hindbag is presented as a brand focused on quality bags and accessories, particularly known for its "banane" (fanny pack). The brand emphasizes the importance of materials in its products, highlighting its commitment to durability and customer feedback. Hindbag positions itself as a brand that values customer input and continuously improves its products based on user experiences. # Product The featured product is Hindbag's line of bags and accessories, with a particular focus on the materials used. The ad highlights the brand's improved V2 velvet fabric, which is described as more durable, longer-lasting, and less prone to wear. The bags are available in various colors and styles, including fanny packs, crossbody bags, and tote bags. The brand emphasizes that customer feedback directly influences product improvements, making the products more user-friendly and durable. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a conversational tone. The editing is relatively smooth, with static shots and simple transitions. The production quality is polished but maintains a relatable feel, aligning with the brand's approachable image. The pacing is consistent, with a moderate number of cuts per minute. # Hooks Spoken: Tout ça, c'est de votre faute. Visual: 00:00–00:02: A woman with long brown hair, wearing a black jacket over a leopard-print top, stands in a store and speaks directly to the camera. The background shows a display of bags and the Hindbag logo. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of fabrics that wear out quickly and show signs of wear, leading to a shorter lifespan for bags and accessories. "Un tissu qui tient mieux, dure plus longtemps et qui marque moins." # Value propositions - The improved V2 velvet fabric offers enhanced durability and longevity, ensuring the product remains in good condition for an extended period. # Benefits - Tient mieux (holds up better) - Dure plus longtemps (lasts longer) - Marque moins (shows less wear) # Features - Improved V2 velvet fabric # Call to action None used. # Social proof - "Et ça, ça vient directement de vos retours" – Raphaëlle (Artistic Director). This implies that the improvements to the fabric are based on customer feedback, suggesting that the brand listens to and values its customers' opinions. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, with the artistic director speaking directly to the audience. # Storyline - 00:00–00:02 The artistic director of Hindbag, Raphaëlle, directly addresses the viewer, playfully blaming them for the brand's success. - 00:03–00:11 Raphaëlle introduces herself and Hindbag, mentioning their reputation for the "banane" (fanny pack). - 00:12–00:16 She shifts the focus to the brand's materials, emphasizing their importance in the products. - 00:17–00:23 Raphaëlle highlights the improved V2 velvet fabric, explaining its benefits. - 00:24–00:30 She emphasizes that customer feedback drives product improvements, showcasing the brand's commitment to its users.

# Ad summary This ad features a time lapse of the Hindbag Sac Emile being drawn. Once the drawing is completed, the camera shows what the bag looks like in real life. # Brand positioning Hindbag is presented as an ethical and sustainable brand that offers fashionable bags. The ad showcases a focus on design and attention to detail, demonstrated through the artist rendering the bag. This implies that Hindbag values quality and craftsmanship. The ad shows multiple color options, suggesting a brand that promotes personal style and choice. # Product The Sac Émile is presented as a stylish crossbody bag with a main compartment and two external zippered pockets on its front panel, as well as an open pocket on its side. The bag has an adjustable strap with a buckle and is shown in black, off-white, light blue, and sea green. The brand logo is in the bottom right corner. # Visual style The ad features a clean and polished aesthetic. It begins with a handcrafted feel thanks to the sketch time lapse, and then transitions into a polished product demo. The video relies on static, well-lit shots that highlight the bag's design and color options. The use of a time lapse creates a dynamic feel that holds the viewer's attention. The music is timed to the beat to add drama and flare. # Hooks Text overlay: hindbag / présente / le Sac Émile Visual: 00:00–00:03: The shot is an extreme close-up of a hand using a green pencil to sketch the outline of a bag on a white sheet of paper. The hand belongs to a fair-skinned person who is drawing the lines of the bag. The camera is directly overhead, showing the pencil and paper against a blurred brown background. The shot is brightly lit, highlighting the pencil strokes. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A stylish bag that is also ethically made - An adjustable bag so you can style it to your liking - A bag with plenty of pockets that allows the user to keep their items organized # Benefits - Allows the user to have stylish and ethically made bag - Allows the user to adjust to their liking - Allows the user to keep their personal items organized # Features - Stylish - Adjustable strap with a buckle - Main compartment and two external zippered pockets on its front panel, as well as an open pocket on its side # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is a product demonstration, showing the details of the product being advertised. # Storyline - 00:00–00:03 The ad begins with a close-up of a hand sketching the outline of a bag on a white sheet of paper. - 00:00–00:03 The camera's perspective is from directly above the paper, focusing on the hand as it uses a green pencil to create the initial sketch. This is meant to imply the early stages of product development. - 00:03–00:16 The sketch of the bag is further refined using a black pen. The artist adds details such as zippers, seams, and straps. - 00:03–00:16 The level of detail in the drawing is designed to showcase the bag's design and features. - 00:17–00:18 The sketch transforms into a fully rendered image of the Sac Émile in black, with the brand name printed on the lower right corner. - 00:17–00:18 The camera rotates the bag so that the viewer can see all of the bag's angles. - 00:18–00:22 The Sac Émile bag is shown in a variety of colors. - 00:18–00:22 The array of colors shows the options available to the consumer.

# Ad summary Aesthetic, high-quality video showing a woman's Hindbag purse while she's out and about in the city. The bag is featured in different city locations and scenarios, and is shown to be stylish and to hold a lot of items. The video features an upbeat song that says the word "attitude" throughout the video. # Brand positioning Hindbag is a stylish brand that promotes an effortless sense of cool and confidence, as seen in the ad through the model's clothing, activities, and the use of the word "attitude." The brand does not show anything about competitors in the ad. This brand is for consumers looking for a functional bag that can be worn in any occasion, all while serving as a fashion statement. # Product Hindbag is a bag shown in the ad to be worn as a purse, crossbody bag, or a fanny pack. The bag is black and has a white tag at the bottom with the brand's name, "Hindbag." There are a number of pockets shown on the outside of the bag. The bag is shown to hold a number of essential items and the model is seen pulling out keys, lip balm, and a phone from the purse. The product is worth trying because of its functional and stylish design that elevates any look while remaining practical and accessible. # Visual style The ad has a clean, aesthetic visual style with a UGC feel, implying a casual endorsement. The editing style involves quick cuts that change every few seconds. The video has a high-end production quality to match the aesthetic of the brand. The cuts are not timed to the music. # Hooks Spoken: 00:00–00:03 [Singing] Attitude. This attitude. This attitude. Visual: 00:00–00:01 The camera is angled at the torso of a person wearing a brown fur coat, jeans, and a black Hindbag fanny pack or crossbody bag. The woman is pulling a set of keys out of the front pocket of the bag. / 00:01–00:03 A low-angle shot of a woman with brown hair and sunglasses. She is wearing a brown fur jacket, jeans, and the Hindbag crossbody bag. She is holding a lip balm in her hand. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Functional yet fashionable bag - Provides on-the-go storage for everyday essentials # Benefits - The pockets allow you to carry everything you need. - The bag can be worn on multiple occasions due to its design. # Features - Multiple pockets on the outside of the bag - Can be worn as a fanny pack or crossbody bag # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot to seem like a UGC-style video from the point of view of a customer or influencer. # Storyline - 00:00–00:01 The video opens with a mid-shot of the model's torso as she's taking out keys from one of the smaller pockets on the Hindbag bag. - 00:01–00:03 00:01–00:03 A low-angle shot of the woman looking down at the camera as she grabs something from the purse. - 00:03–00:06 00:03–00:06 The video cuts to the woman walking towards the camera while wearing the purse, as the camera highlights the functionality of the bag. - 00:06–00:08 00:06–00:08 The woman is seen crossing a street under an umbrella as the camera highlights the bag in the shot. - 00:08–00:10 00:08–00:10 The camera faces straight down at a table as the woman places the bag on the table and reaches into it, demonstrating the storage capacity. - 00:10–00:14 00:10–00:14 The video cuts to the woman sitting outside drinking a latte as her Hindbag sits on the table next to her. - 00:14–00:17 00:14–00:17 The woman is seen in different locations and poses while wearing the purse. - 00:17–00:19 00:17–00:19 The camera shows the woman stopping on the street as she takes out her phone and puts it back into the Hindbag.

# Ad summary This ad features a testimonial from a customer who loves the Hindbag brand banana bags, and has purchased one in cotton and another in corduroy for winter. # Brand positioning Hindbag appears to be a brand that focuses on comfortable bags that are perfect for everyday use. This is evidenced by the language in the ad that refers to one of its bags as "agréable". The brand pushes against category norms by offering their bags in unique materials and patterns. # Product The product shown is a green corduroy banana bag from Hindbag. The bag is slung over the shoulder of the model, who holds the side of the bag for the photo. The bag features a tag that has the word "hindbag" stitched onto it. The customer states that she already has a cotton banana bag from Hindbag and that is why she bought this new corduroy one for winter. # Visual style The ad has a clean and minimalist visual style. The image is well-lit and features a neutral color palette with a focus on natural tones. There is a gray-white background which keeps the focus on the model and product. # Hooks Headline: J'adore # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The bag is great to use for winter as it is made of corduroy. # Benefits - agréable # Features - Corduroy material # Call to action None used. # Social proof - "J'avais déjà une banane Hindbag en coton et là j'ai pris celle-ci en velours pour l'hiver, elle est agréable, j'aime beaucoup!" – Joanna.K # Point of view - Customer: A customer is sharing her testimonial within a quote block. # Storyline - A customer is sharing her love for Hindbag, as seen in the quote block, and explains that she purchased the product to prepare for winter. This is meant to convey that this product is worth buying because a customer loves the brand and the product so much that she purchased multiple.

# Ad summary This ad for Hindbag features the founder of the company explaining that the company is based on a foundation of trust and the relationship it has with its NGO and the people they employ is what gives Hindbag its authenticity and value. The founder states that 90% of their consumers don't know about their social and environmental work. # Brand positioning Hindbag aims to be known for its quality, price, and aesthetic; with ethical production as a secondary selling point. The brand aims to have consumers purchase the bags for their quality, price, and aesthetic without knowing about the social and environmental projects. The brand aligns with the concept of social awareness and environmental consciousness. The brand pushes against the norm of fast fashion by creating products in an ethical and environmentally conscious way. The brand's positioning is functional, emphasizing simplicity. # Product Hindbag creates fashionable bags such as the belt bag, pouch, crossbody bag, and tote. The brand offers bags for all genders and ages, with an emphasis on style and functionality. The bags come in many different colors and fabrics such as corduroy. Hindbag has a social project and an environmental project; the brand is animated by something more than just sales. The bags are built on a base of confidence and that relationship is what makes the brand stand out. The founder is motivated by the company's authenticity and value of the product. # Visual style The ad has a polished feel to it; there is soft lighting. The editing style of the ad is a mix of quick cuts and static shots. The pacing of the ad is consistent. Text is synced to the music and voiceover. # Hooks Spoken: Founder: 90 % des gens qui achètent nos produits, ne savent pas l'impact qu'il y a derrière. Text overlay: 90 % / des gens qui achètent nos produits / ne savent pas l'impact Visual: 00:00–00:01 A hand is seen opening a teal corduroy belt bag that has a white tag that says "Hindbag" on it. The background is a blurry grey background. / 00:01–00:02 A person with dark braided hair is wearing a tan sweater and a white bag that says "Hindbag" on it across their body. / 00:02–00:03 A close-up of a purple pouch with the brand name "Hindbag" is shown. There are sewing machines and people blurred out in the background. # Funnel stage Consideration # Pain points The audience doesn't know the impact of their purchase. # Value propositions - The company has a motivation at the office on a daily basis. - Provides an authentic, valuable product # Benefits - Consumers can purchase bags for their quality, price, and beauty. # Features - High quality - Good price - Good aesthetic # Call to action None used. # Point of view - Brand 100% – The founder of the brand is speaking directly to the camera and into a microphone while sitting in a chair. # Storyline - 00:00–00:02 The ad features shots of Hindbag's different bags. - 00:03–00:04 The founder of Hindbag is sitting on a couch and speaking into a microphone. - 00:04–00:06 The founder explains that 90% of people who buy their products don't know about the impact of their purchase. - 00:06–00:08 The founder continues, stating that what makes them different from other brands is that they are not labelled as an ethical brand. - 00:08–00:13 He says that they want people to buy their bags for their quality, price, and beauty. - 00:13–00:16 The founder explains that most people buy their products without knowing the social and environmental impacts of the company. - 00:16–00:17 The ad cuts to a room full of children. - 00:17–00:18 The ad shows white fluffy material going through a machine. - 00:18–00:21 The founder says that Hindbag is animated by something more. - 00:21–00:23 The founder explains that they are animated by a mission with their NGO. - 00:23–00:25 The ad cuts to Sunita, Director of the NGO SSMI. - 00:25–00:27 The ad cuts to Harendra, Director of the SSMI workshop. - 00:27–00:27 The founder says that the directors make them proud. - 00:27–00:31 The founder explains that the NGO is a part of Hindbag and Hindbag is a part of the NGO. - 00:31–00:34 The ad explains that the company has created a relationship based on trust. - 00:34–00:36 The ad shows Sunita again. - 00:36–00:39 The founder states that it is the same relationship and the same desire that animates them, even after 10 years. - 00:39–00:42 The founder explains that this creates an authenticity and value for the product. - 00:42–00:45 The ad shows a person working with a machine. - 00:45–00:45 The founder explains that they have a motivation at the office on a daily basis. - 00:46–00:49 The founder says that what they have created between the enterprise and the supplier does not exist anywhere else. - 00:49–00:52 The ad shows two people working together. - 00:52–00:55 The founder concludes that it is what makes them strong.

# Ad summary This ad features a creator demonstrating three different outfits using faux fur accessories. The outfits are shown in a triptych format, with closeups of the accessories. # Brand positioning The brand promotes fun, stylish, and accessible fashion, with a focus on incorporating faux fur accessories. The brand emphasizes creativity and self-expression. It aligns with a youthful, playful lifestyle. # Product The ad features a range of faux fur accessories. These include bucket hats, baseball caps, fanny packs, and berets in various colors and textures. The items are presented as versatile pieces that can be incorporated into different outfits to add a touch of fun and style. The ad focuses on the accessories’ aesthetic appeal. # Visual style The ad has a casual, UGC-style aesthetic. The editing is simple with static shots and no transitions. The production quality is mid-range, suitable for social media. The pacing is slow and consistent. # Hooks Text overlay: 3 looks / avec des accessoires en fausse fourrure Visual: 00:00–00:02: The screen is divided into three horizontal sections. In the top section, a young woman with light skin and light brown hair wearing a black newsboy cap and small black sunglasses poses and sticks her tongue out. The background is a neutral beige wall. The middle section shows the same woman standing with her arms slightly out to the sides; she's wearing a light olive green zip-up jacket, white wide-leg pants, and brown pointed-toe shoes, with a pink faux fur fanny pack worn across her chest. The background is a neutral wall with some visible architectural details. The bottom section shows the text overlay. The camera is static. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Adds a playful touch to any outfit - Easy way to elevate your style - Versatile accessories for various looks # Benefits - Stylish - Fun - Versatile - Easy to incorporate into different outfits # Features - Faux fur accessories - Bucket hats - Baseball caps - Fanny packs - Berets # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a creator showcasing different outfits and accessories in a relatable, user-generated content style. # Storyline - 00:00–00:02 The ad opens with a triptych showcasing the first outfit. The top panel shows a close-up of the creator's face as she poses and sticks her tongue out. The middle panel displays the full outfit, featuring a brown beret and a pink faux fur fanny pack. The bottom panel displays text overlay. - 00:02–00:05 The second outfit is shown in a similar triptych format. The top panel features the creator wearing a brown faux fur bucket hat and making a playful face. The middle panel shows a tan blazer with a black top and wide-leg pants. - 00:05–00:08 The final outfit is presented, with the creator wearing a gray baseball cap. The middle panel shows a brown jacket with a cream-colored faux fur fanny pack, paired with light blue jeans. She touches her face as if applying makeup.

# Ad summary This ad emphasizes the fact that the brand's products are made of 100% organic cotton, while 99% of cotton cultivated is not. # Brand positioning The brand is positioned as one of the few brands to use 100% organic cotton in its products. The brand caters to a niche audience that is willing to pay more for sustainably sourced products. The brand pushes against the norm of fast fashion that uses non-organic cotton. # Product The product is 100% organic cotton. As stated in the ad, to have the organic label, you need to have 70% organic material; the brand's products are composed of 100% organic cotton. The brand claims that 99% of cotton cultivated is not organic. The ad addresses the barrier of brands not having organic cotton products. # Visual style The ad has a polished aesthetic. It contains quick cuts between the brand representative and the manufacturing of the cotton. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:01 Male 1: 90% d'entre vous ne le savent pas. Text overlay: 00:00–00:05 90% Visual: 00:00–00:05 A man sits on a beige couch in front of a stone textured wall. He is wearing a dark blue button-down shirt. To the left of him is a black microphone. Text appears on the screen: "90%" # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the fact that the majority of cotton used in the fashion industry is not organic. # Value propositions - Brand is composed of 100% organic cotton, whereas to have the organic label, you need 70% of organic material. # Benefits - Brand composed of 100% organic cotton # Features - 100% organic cotton products # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented through the brand representative, who is speaking on behalf of the company. # Storyline - 00:00–00:05 The brand's representative states that 90% of people don't know that 99% of cotton cultivated is not organic. - 00:05–00:08 The brand claims to be part of the 1% that uses organic cotton. - 00:09–00:12 The representative mentions how organic cotton is usually found in niche brands with low volumes. - 00:12–00:18 The representative states that 99% of the volume from fast fashion or big brands is not organic cotton. - 00:18–00:23 The representative explains that to have the organic label, you need 70% of organic material. - 00:24–00:27 The representative states that the brand is composed of 100% organic cotton.

# Ad summary A woman describes the origin of her fanny pack design, including a reference from a man who made fun of it. # Brand positioning Hindbag is a bag company that aims to be sustainable and ethical by partnering with an NGO in India to create fairly paid jobs for women in underprivileged neighborhoods in Delhi. The brand embraces transparency and acknowledges that design is a journey with both failures and success. Hindbag prioritizes quality and design, evident in the range of colors and style options available, positioning it as a brand that cares about both people and the planet. The brand values a fun and relatable approach, showcasing how its products come to life through a real person. # Product The Olivia is a Banane (French for “fanny pack”) that can be worn cross body or around the waist. The product has a rounded shape, made from a thick canvas material. The fanny pack has a zipper closure with a thick white strap. The Hindbag fanny pack is for anyone who needs a hands-free bag that can be styled in multiple ways to add convenience and a touch of fashion. The various colors and designs make the Olivia fit different aesthetics. # Visual style The ad's visual style is natural and unfiltered. The production quality is high, and the shots are stable. The camera focuses on the woman presenter in front of a wall of bags. The video uses quick cuts and visual aids to tell the story. # Hooks Spoken: 00:00–00:04 Quand Pierre a vu le dessin, il a rigolé et il m'a dit: On est sûr de la banane là? Text overlay: 00:00–00:02 Quand Pierre a vu / 00:01–00:02 il a rigolé / 00:02–00:02 et il m'a dit: / 00:03–00:04 de la banane là? Visual: 00:00–00:01 Woman with light skin, long brown hair, wearing a leopard-print shirt, black jacket, and gold jewelry stands in front of a wall of colorful bags, talking to the camera. / 00:01–00:02 Close-up of a man with tan skin, short dark hair, and a beard, wearing an olive green jacket, holding a glass, and looking to the side. / 00:02–00:04 The camera zooms into the man as he speaks, looking directly at the camera while holding the glass up to his face. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the potential for ridicule or skepticism towards a fanny pack design, highlighted by the man's mocking question, "On est sûr de la banane là?" This suggests a fear of fashion faux pas or being perceived as unstylish. # Value propositions - A hands-free bag in various styles that is sustainable and ethically made. # Benefits - hands-free bag - multiple ways to style it # Features - fanny pack - wear it as a cross body or around the waist - various colors and styles # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of the founder of the brand. # Storyline - 00:00–00:04 The ad begins with a woman introducing the bag's design, referencing someone who initially mocked it. - 00:01–00:04 A man is shown reacting negatively to the product's design. - 00:04–00:09 The woman is shown in front of a wall of bags as she transitions to the bag's origin story. - 00:06–00:09 The woman holds up concept art for the bag. - 00:10–00:13 The woman explains that the design originally didn't look like the bag's current version. - 00:15–00:21 The woman states that after several iterations with their NGO workshop and some failed attempts, she decided to make a paper mock-up. - 00:21–00:23 She presents the paper design, stating that it helped her find the final form. - 00:23–00:27 The ad shows the final Banane Olivia bag, stating it took several months to finalize the design after tests, tweaks, and changes. - 00:27–00:30 The creator gestures toward a wall of bags, stating that the Olivia bag was released in 2020.

# Ad summary The ad features a woman taking a selfie in a mirror, with a furry white handbag slung over her shoulder. The text on the screen in French prompts viewers to consider reading about the brand before buying fast fashion. # Brand positioning The brand presents itself as an alternative to fast fashion, inviting consumers to 'read ceci' before buying into the fast fashion industry. The ad suggests the brand is focused on providing information that encourages more conscious purchasing decisions. The tone of the brand is sophisticated and stylish, evidenced through the visual aesthetic and fashionable presentation of the model. # Product The ad features a white, furry handbag with a rounded shape. It has a thick shoulder strap and a small tag with the brand's name on it. The handbag appears to be the focal point of the ad, presented as a fashionable and conscious choice against fast fashion alternatives. # Visual style The ad has a lifestyle aesthetic with a blend of fashion and everyday life. The shot appears to be professionally styled but has a natural and candid feel, as if captured spontaneously. The setting is cozy and fashionable, which aligns with the brand's intended image. # Hooks Headline: Avant d'acheter de la fast fashion, lisez CECI. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the consumer's potential regret or dissatisfaction with contributing to fast fashion before considering alternatives or being fully informed. # Value propositions - By choosing to read Ceci before purchasing fast fashion, you are making a conscious and informed decision about your consumption habits. # Benefits - Alternative to fast fashion # Features - Furry handbag # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman taking the selfie represents a potential customer, showcasing how the product can be integrated into a stylish, everyday look. - Brand: The text overlay acts as the voice of the brand, directly addressing the consumer with a call to action and a value proposition. # Storyline - The ad opens with a stylish woman posing for a mirror selfie while wearing a furry white handbag. This visual is intended to capture the viewer's attention and establish a fashionable aesthetic. - The narrative transitions to the text overlay, which prompts the audience to 'read ceci' before buying fast fashion. This acts as a hook and presents the brand as an informative alternative to the fast fashion industry. - The overall intention is to redirect potential fast fashion customers to consider the brand, framed as a thoughtful and conscious alternative.

# Ad summary This ad encourages the viewer to consider secondhand clothing before purchasing fast fashion items by directing them to a resource named CECI. # Brand positioning The brand promotes a shift away from fast fashion by advocating for more sustainable consumption habits. The brand suggests an elevated everyday lifestyle through a muted color palette, cozy textures, and a casual-but-refined aesthetic. # Product The ad features a small, fuzzy, off-white purse with a short strap and a small tag with the brand's name printed on it. It is worn over the shoulder and rests at the wearer's mid-back. The purse is made of a plush, fleece-like material. # Visual style The ad has a clean, lifestyle look that is well-lit and focuses on a single subject. The colors are muted with a warm, vintage-inspired tint that suggests a quiet and calm mood. # Hooks Headline: Avant d'acheter de la fast fashion, # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the viewer's potential desire to purchase fast fashion. The ad copy, “Avant d'acheter de la fast fashion” implies that viewers are about to make this purchase, indicating a common consumer behavior. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The brand is speaking directly to the viewer in order to change the viewer's purchase behavior. # Storyline - The brand asks the viewer to consider the brand's offerings prior to making a fast fashion purchase, with the intention of getting the viewer to consider a more sustainable option.