How kate spade new york Advertises on Meta

# Ad summary This ad is promoting Kate Spade's new arrivals. The image is a vertical layout with a pink background. At the top is the Kate Spade logo followed by the words NEW ARRIVALS. # Brand positioning Kate Spade is presented as a modern, sophisticated brand that offers stylish and contemporary products. The brand aims to occupy the space in the consumer's mind as a go-to for fashionable and accessible luxury. With its clean design and emphasis on new arrivals, the brand presents itself as consistently fresh and in tune with current trends. The brand's classic logo gives a sense of heritage and reputation. The overall feel is upscale yet approachable. # Product The ad promotes 'new arrivals' from Kate Spade, suggesting a range of fashion and accessory items. Although no specific products are shown, the ad is designed to generate excitement and anticipation for the latest offerings from the brand. The ad focuses on encouraging customers to explore the new collection. By simply highlighting new arrivals, the ad taps into the desire for novelty and staying current with fashion trends. There are no specific purchase barriers mentioned in the ad. # Visual style The ad features a minimalist visual style with a focus on clean typography and a simple color palette. The production quality appears to be highly polished, with a deliberate emphasis on showcasing the brand and its message clearly. The style is platform-native, resembling an Instagram Story with its vertical format and straightforward design. # Hooks Headline: NEW ARRIVALS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New products # Benefits - None used # Features - NEW ARRIVALS # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses the brand's logo and announces new arrivals, indicating a direct communication from Kate Spade to its audience. # Storyline - The brand logo appears at the top, immediately establishing credibility and brand recognition. This is from the brand's perspective to ensure the audience knows who is speaking. - The text 'NEW ARRIVALS' is displayed prominently, piquing the audience's interest and encouraging them to explore the latest offerings. The brand is informing the audience of new items.

# Ad summary This ad promotes a limited-time offer from Kate Spade Outlet, advertising $25 off when you spend $150 or more. # Brand positioning Kate Spade Outlet represents the accessible line of the Kate Spade brand, offering stylish and playful designs at a more accessible price point than the main line. The brand aims to capture a youthful, feminine, and sophisticated aesthetic. It positions itself as a go-to destination for stylish accessories and apparel, blending classic designs with modern trends. It embraces a fun and optimistic approach to fashion, making it appealing to a wide range of customers who seek quality and style without the high-end price tag. The Kate Spade Outlet brand aligns with values of accessibility and attainable luxury. # Product This ad promotes a limited-time offer where customers can receive $25 off their purchase when they spend $150 or more. The offer is designed to encourage customers to make a purchase and aims to incentivize customers to increase their spending. # Visual style The ad features a minimalist and clean visual style, with a focus on clear typography and simple layout. The production quality appears polished with a focus on delivering key information quickly. The font choice is clean and legible, contributing to the ad's directness. The visual style is simple with a muted color palette that is easy to scan. # Hooks Headline: $25 OFF # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the customer's desire to save money while shopping for quality goods. The visual highlights a dollar amount discount. # Value propositions - Get $25 off your purchase of $150 or more at Kate Spade Outlet. # Benefits - Save money on your purchase. # Features - "$25 OFF" - "WHEN YOU SPEND $150+" # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is consistent throughout the image ad, as the ad is presented from the brand's perspective in order to promote the outlet. # Storyline - The ad begins by immediately grabbing the customer's attention with the offer of '$25 OFF', highlighting a monetary saving to incentivize purchase. This is told from the brand's perspective to draw the customer in with a discount. - The ad continues by clarifying the condition for the offer: 'WHEN YOU SPEND $150+'. The ad is told from the brand's perspective, providing detail about the promotion. - The Kate Spade Outlet logo is displayed to reinforce brand recognition and to inform the audience that the offer is specific to the outlet store. This is from the brand's perspective, clarifying where the promotion can be redeemed.

# Ad summary This ad features a stack of dumpling bags from Kate Spade Outlet, advertising up to 70% off new arrivals. # Brand positioning Kate Spade Outlet aims to position itself as an accessible, stylish brand, offering trendy handbags at discounted prices. The brand seems to stand for classic designs with a contemporary twist, appealing to customers who seek fashionable yet practical accessories. By offering discounts of up to 70% off, Kate Spade Outlet suggests accessibility and affordability, contrasting with brands that maintain higher price points. This positions Kate Spade Outlet as a go-to destination for stylish shoppers looking for good deals on designer items. # Product The ad showcases the dumpling bag, a stylish handbag that appears to be made of soft leather. It comes in three different colors: light pink, off-white, and olive green. Each bag features a drawstring closure, allowing for easy opening and closing, and a short handle. A butterfly charm is attached to the green bag, adding a decorative touch. The overall design is simple yet elegant, making it versatile for various occasions and appealing to a wide range of customers. These bags appear to be designed to be lightweight and easy to carry. # Visual style The ad features a clean and minimalist aesthetic with a focus on product presentation. It has a studio-shot quality with bright, even lighting and a plain white background. The layout is simple, with the product prominently displayed and text placed to the side. The font used is modern and legible, enhancing scannability in a social media feed. # Hooks Headline: Up To 70% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 70% off new arrivals offers customers a significant discount on trendy handbags, making stylish accessories more affordable. # Benefits - Stylish handbag - Easy to open and close - Versatile for various occasions # Features - Soft leather - Drawstring closure - Short handle - Butterfly charm # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating a value proposition and product offering to potential customers. # Storyline - The ad opens with a stack of three dumpling bags, presented by the brand. This creates a visually appealing display of the product and showcases the color variations. - Text appears on the left side of the bags, stating "Up To 70% OFF New Arrivals", as stated by the brand. This grabs the viewer's attention with an offer and new products. - The Kate Spade Outlet logo is displayed below the offer, confirming the brand and product line, as presented by the brand.

# Ad summary This ad features a woman modeling a Kate Spade Outlet purse. The ad emphasizes a discounted price. # Brand positioning Kate Spade Outlet is presented as a brand that offers fashionable accessories at an accessible price point. The inclusion of the 'Outlet' designation suggests a focus on value and affordability. The brand aims to occupy the space of providing stylish, recognizable designs for customers who are seeking a balance between trendiness and cost-effectiveness. This positioning implies that the brand aligns with a lifestyle that values fashion and self-expression, but with a practical consideration for budget. The brand maintains the aesthetic appeal of the primary Kate Spade line while catering to a more price-conscious consumer base. # Product The advertised product is a small, rectangular handbag with a light blue exterior. The bag features white trim around the edges, a silver-toned zipper, and a thin white shoulder strap. The exterior of the bag appears to be textured, possibly made of a linen-like material. In the lower left corner of the bag, the Kate Spade logo is subtly visible. The bag is designed to be carried over the shoulder or by hand, offering a compact and stylish option for carrying essentials. The featured price point, highlighted as 'NOW $59,' suggests that the bag is being offered at a significant discount, making it an attractive purchase for those seeking value. # Visual style The ad has a clean and minimalist visual style. The production quality appears high, resembling a studio shot. The image treatment includes soft lighting and natural color grading. Typography is integrated with a mix of classic and modern sans-serif fonts. The overall aesthetic is designed to be scannable and attractive in-feed, emphasizing the product and the price point. # Hooks Headline: NOW $59 # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers may desire a stylish, brand-name handbag but are deterred by high prices. The discounted price point of '$59' directly addresses this potential barrier, suggesting access to luxury at a reasonable cost. # Value propositions - Fashionable handbag at an accessible price point - Stylish design for everyday use - Affordable way to own a Kate Spade accessory # Benefits - Stylish and compact - Easy to carry essentials - Discounted price # Features - Small, rectangular handbag - Light blue textured exterior - White trim - Silver-toned zipper - Thin white shoulder strap # Call to action None used. # Social proof - None used. # Point of view - Customer: The model showcases how the bag looks when worn, offering a consumer's perspective on its style and fit. - Brand: The brand promotes the product and price through prominent placement of the logo and price. # Storyline - The ad opens by showcasing a model wearing and displaying the Kate Spade Outlet bag. This presentation aims to capture attention and establish the product's aesthetic appeal from a customer's perspective. - Next, the ad highlights the discounted price of '$59' in a prominent, stylized font, emphasizing the cost savings and creating a sense of urgency and value. This is from the brand's perspective. - Finally, the Kate Spade Outlet logo is placed in the top right corner of the ad, reinforcing brand recognition and associating the product with the established Kate Spade brand. This is also presented from the brand's perspective.

# Ad summary This ad features two women standing in a grassy field, each holding a Kate Spade handbag. The ad promotes a sense of natural elegance and down-to-earth style, associating the brand with environmental consciousness and a sophisticated, yet grounded lifestyle. # Brand positioning Kate Spade is presented as a brand that values both style and environmental consciousness. The brand is positioned as sophisticated yet accessible, aligning with a lifestyle that embraces nature and understated elegance. This is conveyed through the ad's emphasis on natural settings and the 'DOWN TO EARTH' messaging, suggesting a departure from more artificial or extravagant fashion norms. The visual and textual elements work together to create a brand image that is both stylish and grounded. # Product The Kate Spade product featured in the ad are two handbags with similar design aesthetics but different structural forms. Both bags are white or off-white in color and have a smooth, possibly leather-like, finish. The bag on the left is a curved, pouch-like handbag with a stiff top handle. The bag on the right has a geometric shape with a thin strap, suggesting it can be carried on the shoulder. The bags are presented as fashionable accessories that complement the wearers' outfits and overall aesthetic, suitable for everyday use and aligning with a natural, sophisticated lifestyle. # Visual style The ad features a soft, natural aesthetic. The production quality appears to be high, with a focus on clean lines and muted colors. The image treatment includes a slight color grading that enhances the natural tones. The typography is clean and legible, integrated seamlessly into the visual. This style aims to be both scannable and visually appealing, making it suitable for in-feed placement. # Hooks Headline: DOWN TO EARTH # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name and slogan 'DOWN TO EARTH' position Kate Spade as environmentally conscious and stylish. - Customer: The women holding the handbags showcase how the products can be integrated into a stylish, everyday outfit. # Storyline - The ad opens with a view of two women standing together in a grassy field. The message conveys a sense of unity with nature and aligns the brand with environmental values. The audience experiences this from the brand's perspective. - Next, the ad highlights the Kate Spade brand name. The brand is reinforcing its association with the scene's natural and grounded aesthetic. This part of the story is told from the brand's point of view. - Lastly, the handbags are displayed as integral parts of the women's outfits, showing the product in use. This action subtly promotes the product as a stylish and functional accessory. The audience is experiencing this moment from the customer's perspective.

# Ad summary This ad promotes Kate Spade Outlet discounts, with an offer of up to 70% off new arrivals plus an extra 20% off select styles. # Brand positioning Kate Spade Outlet is presented as a purveyor of stylish and accessible fashion. The brand focuses on offering customers the opportunity to acquire Kate Spade designs at a more affordable price point. This positioning appeals to value-conscious consumers who desire the brand's aesthetic but are seeking deals and discounts. # Product The ad promotes a variety of Kate Spade products available at outlet prices. The products are not explicitly detailed but are implied to include handbags, accessories, clothing, and other fashion items generally associated with the Kate Spade brand. The offer highlights 'New Arrivals' and 'Select Styles,' suggesting a mix of recent and curated discounted items. The primary appeal is the combination of getting the Kate Spade brand at a lower price. # Visual style The ad features a clean and straightforward visual design. The production quality appears polished, using a simple layout with a focus on clear, legible typography against a solid background. The strategic use of color and font sizes emphasizes the key promotional message. The minimalist approach lends a sense of sophistication while ensuring quick comprehension of the offer. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration being addressed is the desire to purchase Kate Spade products, but at a more accessible price point. The ad addresses this by offering a significant discount on new arrivals and select styles, making the brand more affordable. # Value propositions - Savings of up to 70% on new arrivals, plus an additional 20% off on selected styles. # Benefits - Significant savings on new and selected fashion items # Features - Up To 70% Off New Arrivals - Extra 20% Off Select Styles # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating that they are offering a special discount at their outlet store to attract deal-seeking customers. # Storyline - The ad begins by highlighting a significant discount: 'Up To 70% Off New Arrivals + Extra 20% Off'. This immediately grabs attention by presenting a compelling offer to the customer, establishing the core value proposition. - The message then specifies 'Select Styles' for the extra 20% off. This adds a layer of detail, clarifying that the additional discount applies to specific items, and directs the customer's attention toward those selected pieces. This informs the viewer of where to find the most attractive savings. - The Kate Spade Outlet logo is displayed prominently at the bottom, reinforcing brand recognition and signaling the source of the offer. This reassures the customer of the brand's authenticity and encourages them to associate the attractive discounts with the well-known brand.

# Ad summary This image ad for Kate Spade Outlet features a woman wearing a light-colored dress and carrying a large gray tote bag over her shoulder. The ad highlights an offer of up to 70% off new arrivals plus an extra 20% off. # Brand positioning Kate Spade Outlet aims to position itself as an accessible gateway into the world of high-fashion handbags and accessories. By offering significant discounts on its products, the brand seeks to appeal to a broader audience. It also promotes a lifestyle that balances classic style with trendy elements, making fashion attainable for everyday consumers. Kate Spade Outlet follows general category norms by providing aspirational yet accessible fashion. The brand positioning is both functional through the discounts and emotional through the association with the Kate Spade brand. # Product The advertised product is a large gray tote bag from Kate Spade Outlet. The bag appears to be made of textured leather, featuring a structured design with long, thin shoulder straps. The bag has a subtle logo near the top. This tote bag is versatile for everyday use. The ad does not explicitly address any purchase barriers, but the large discount offer implies the product is worth buying. # Visual style The ad has a clean, polished aesthetic with soft, natural lighting. The focus is on the product and the model, with a minimalist background to avoid distractions. The color palette is neutral with a slight emphasis on muted greens and grays. The overall style is intended to be modern and approachable, while still maintaining a sense of luxury. # Hooks Headline: Up To 70% Off New Arrivals + Extra 20% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the promotion and showcasing their product. # Storyline - The ad opens with a visual of a woman carrying a Kate Spade Outlet tote bag. The brand is using this visual to showcase its product and its relevance to the target audience. - The ad presents a message about discounts, offering "Up To 70% Off New Arrivals + Extra 20% OFF". The brand is using this offer to incentivize purchases.

# Ad summary This ad features a single high-fashion sneaker by Kate Spade. The sneaker is suspended against a peach background. The ad is designed to be visually intriguing with a playful, lifestyle-driven hook. # Brand positioning Kate Spade is presented as a high-end brand, signified by the presence of its logo. The focus on a single sneaker suggests a curated approach to footwear. The color palette and design details (like the dandelion accent) indicate a brand that values playful sophistication. This brand offers a stylish and high-quality product, positioning itself in the higher-end fashion market and appealing to customers who want a blend of luxury and whimsy. # Product The featured product is a Kate Spade sneaker with a unique color-blocked design in shades of peach, white, and gray. The sneaker has a layered construction with a suede and canvas upper, a chunky sole, and textured rubber bottom. It features a white pom-pom detail near the laces, adding a playful touch. A peach detail is on the rear of the shoe above the heel. The sneaker laces are long and hang loosely. The sneaker has an athletic profile blended with fashion-forward design elements. The USP is its unique blend of colors, textures, and playful details, making it a stylish choice for casual or semi-formal occasions. # Visual style The ad features a clean, minimalist aesthetic. The image is well-lit, with soft shadows that highlight the textures and details of the sneaker. The composition is simple and focused, with the product taking center stage. The use of a single color background and soft lighting gives the ad a polished, high-end feel. # Hooks Headline: GET YOUR KICKS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique design - Quality materials - High-fashion aesthetic # Benefits - Stylish - Unique - Playful # Features - Color-blocked design - Suede and canvas upper - Chunky sole - Pom-pom detail # Call to action None used. # Social proof - None used. # Point of view - Brand: The logo at the top and the stylized product presentation suggest that the brand is presenting its products to consumers. # Storyline - The brand is introducing its product by featuring it prominently in the center of the image, which is intended to draw the viewer's attention to the unique features of the shoe. - The brand uses the headline "GET YOUR KICKS" to inject energy and playfulness, signaling that these shoes are about fun and self-expression. - The image as a whole builds a narrative of playful sophistication. The clean, minimal presentation suggests a brand focused on quality and style, inviting the viewer to see themselves as part of this aspirational lifestyle.

# Ad summary This image ad conveys a message of Eid Mubarak, wishing joy for every celebration. It features a woman reclining on a tree branch in a natural outdoor setting, holding a handbag. # Brand positioning This brand is presented as a purveyor of stylish, modern fashion accessories, particularly handbags. The positioning is subtly luxurious, conveyed through the high-quality photography, sophisticated styling, and the choice of an elevated yet understated handbag design. The overall aesthetic suggests a brand that aligns with a contemporary, nature-inspired lifestyle. This brand seems to ignore fast-fashion trends, opting instead for pieces that are timeless and elegant, appealing to consumers who value quality and understated luxury. # Product The featured product is a handbag with a curved, crescent shape and a short shoulder strap. It appears to be made of leather with a snakeskin print in muted beige and gray tones. The bag is held by a woman and rests on the grass, showcasing its size and form. The design of the handbag suggests a modern, versatile accessory suitable for everyday use or special occasions. The bag's neutral color palette and textured finish imply a sense of sophistication and style, while the absence of overt branding suggests a focus on quality and design over conspicuous logos. # Visual style The ad has a polished, studio-shot aesthetic with natural lighting and a focus on lifestyle imagery. The visual motifs include soft color grading and a nature-inspired setting. The image treatment includes subtle enhancements to bring out the natural tones and textures, giving it a high-end fashion editorial feel. The overall style is designed to be eye-catching and aspirational, while remaining clean and scannable in a social media feed. # Hooks Headline: Eid Mubarak # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Carry joy into every celebration! # Benefits - Carry joy into every celebration! # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the image focuses on presenting a sophisticated and culturally sensitive image associated with the brand and its products, celebrating Eid Mubarak while subtly featuring the handbag. # Storyline - The ad opens with a visual of a woman relaxing in nature, which evokes a sense of calm and well-being. The brand uses this serene image to set a tone of sophisticated relaxation and natural beauty, inviting the audience to associate these feelings with the brand and its products. This moment is intended to capture the viewer's attention and draw them into the ad's atmosphere, seen from the brand's perspective. - Next, the focus shifts to the visual message of 'Eid Mubarak' and the tagline, 'Carry joy into every celebration!' This explicitly conveys the ad's intention: to celebrate a specific cultural holiday. This is told from the brand’s point of view, signaling a message of inclusivity and cultural sensitivity. The inclusion of the tagline links the product to positive emotions and celebratory occasions, inviting the customer to make the brand part of their holiday experience. - Finally, the ad prominently features the handbag, subtly integrating it into the overall scene. This visual cue highlights the brand's product as an accessory that complements a joyous and stylish lifestyle. This is from the brand's perspective, showing how its product fits into the lifestyle it promotes.

# Ad summary This ad promotes Kate Spade handbags for Eid. Two handbags are displayed as two women stand side by side. The message wishes viewers an 'Eid Mubarak' and to bring joy into their celebration. # Brand positioning Kate Spade is presented as a high-fashion brand, offering upscale handbags, specifically for the Eid celebration. The focus is on stylish design and quality materials. By associating the brand with a specific cultural holiday, Kate Spade is positioned as inclusive and considerate of diverse customers, aiming to connect with them on a personal level. # Product The ad features two distinct Kate Spade handbag designs. One is a geometric, white, cone-shaped clutch with a short strap and a small Kate Spade logo. The other is a white, crescent moon-shaped shoulder bag. Both bags are sleek and modern. The ad directly addresses customers celebrating Eid, framing the bags as ideal accessories to enhance their festive look. The visual presentation emphasizes the bags' aesthetic appeal and design, portraying them as desirable items for a special occasion. # Visual style The visual style of the ad is simple, clean, and elegant. The lighting is soft and natural, creating a warm and inviting atmosphere. The color palette is muted, with pastel shades of green and pink dominating the scene. The composition is balanced, with the two women positioned symmetrically on either side of the frame. The overall effect is one of understated luxury and sophistication. # Hooks Headline: Eid Mubarak # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Carry joy into every celebration by purchasing one of the handbags. # Benefits - Carry joy into every celebration! # Features - Handbags # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their product offerings for the Eid celebration and wishing their customers well. # Storyline - The ad opens with a shot of two women holding handbags. The intent is to showcase the product alongside the celebration, putting the viewer in the perspective of the brand. - The focus shifts to the center of the ad, highlighting the message 'Eid Mubarak,' accompanied by the tagline 'Carry joy into every celebration!' The ad uses the brand's voice to promote happiness during the holiday, aligning its products with the viewer's values. - The shot ends by zooming in on the handbags. The bags are presented as must-have items for the Eid celebration. The ad is in the voice of the brand.

# Ad summary This image ad for Kate Spade Outlet features a woman wearing the brand's purse and promotes a special offer. The focal point is the purse, with the price prominently displayed. The background is a neutral tone to keep the focus on the product and the offer. # Brand positioning Kate Spade Outlet is presented as a destination for accessible luxury, offering stylish handbags at discounted prices. The brand maintains a sophisticated and classic aesthetic, aligning with a lifestyle of understated elegance. It subtly follows category norms by featuring a stylish model and emphasizing the brand's accessible pricing through its outlet positioning, yet differentiates itself with its recognizable design elements. # Product The advertised product is a Kate Spade Outlet purse in a tan color, designed as a small cross-body bag with a pebbled leather texture. It features a flap closure and a front zipper pocket. The purse is shown being worn by a woman, demonstrating its size and how it sits on the body. Another version of the bag is displayed on its own to further showcase its design. The ad emphasizes the current discounted price of $69, indicating a significant reduction from the original price, which addresses the purchase barrier of cost. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product. The lighting is soft and even, providing good visibility of the purse's details. The color palette is neutral and warm, which gives the ad a sophisticated and inviting feel. The design strategically integrates price and branding to quickly catch the viewer's attention. # Hooks Headline: NOW $69 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for designer style at an affordable price by showcasing a Kate Spade Outlet purse. # Value propositions - Kate Spade Outlet purse at a discounted price. # Benefits - Accessible style - Convenient size for everyday use # Features - Outlet purse - Cross-body bag - Front zipper pocket # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman wearing the purse provides a customer's point of view by showcasing how the purse looks when styled, demonstrating its practicality and fit. # Storyline - The ad opens by showing the Kate Spade Outlet purse being worn by a woman, which visually conveys its size and style. This helps the viewer imagine how the purse looks when worn, and highlights its everyday usability from the customer's POV. - Next, the ad features a solo image of the purse with the 'NOW $69' text, with the brand logo included below. This communicates the current special offer, reinforcing the value proposition and giving the brand a clear, direct POV.

# Ad summary This image ad promotes Kate Spade Outlet in partnership with Shopee Mall. It features a handbag accompanied by a flower and headline text that reads, 'Celebrate the joyful month with something new'. The ad's goal is to drive sales. # Brand positioning Kate Spade Outlet is presented as a purveyor of accessible luxury, offering stylish and contemporary designs for the everyday consumer. By partnering with Shopee Mall, the brand emphasizes authenticity and reach within the online marketplace. The brand offers a way to ‘treat yourself’ and make a statement through the ease of online shopping. # Product The product featured is a small, structured handbag with a beige body, orange trim, and silver hardware. The bag has a curved shape with a flap closure secured by a silver turn-lock engraved with a logo. Its handle and edges are lined with orange material. The bag is presented as a fashionable accessory, suitable for adding a touch of elegance to any outfit. # Visual style The ad features a clean and minimalist aesthetic, typical of fashion and lifestyle advertising. The composition is simple and well-balanced, with a focus on showcasing the product in an appealing and straightforward manner. The color palette is soft and muted, creating a sophisticated and modern look. # Hooks Headline: Celebrate the joyful month with something new. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Celebrate the joyful month with something new. # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The entire ad communicates from the brand's perspective, showcasing its products and encouraging viewers to make a purchase. # Storyline - The ad opens with text encouraging viewers to celebrate the month with a new purchase. The brand is telling the audience that their products are ideal for self-gifting and seasonal celebrations. - Next, the ad showcases a Kate Spade handbag next to a flower. The brand aims to create a mood that connects the bag with a sense of freshness. - Finally, the ad includes a call to action directing the viewer to 'SHOP NOW'. The brand directly prompts the audience to make a purchase.

# Ad summary This Kate Spade ad features a woman showing off the Kate Spade Outlet bag that is 50% off. The ad is very fast-paced and shows different models holding various bags. # Brand positioning Kate Spade Outlet is presented as a brand that offers stylish handbags at a discounted price, as indicated by the 'Outlet' designation. The ad emphasizes accessibility through the 'Shop Now' CTA and highlights the potential for significant savings with the 'Up To 50% Off' offer. The brand aims to occupy a space in the consumer's mind as an affordable option for trendy and fashionable accessories. By partnering with Shopee Mall and guaranteeing '100% ORI,' the brand reinforces trust and assures customers of the product's authenticity. The brand appears to ignore performance, simplicity, and empowerment and seems to align with fun. # Product The featured product is a range of handbags from the Kate Spade Outlet collection. The bags appear to be small, trendy, and designed for everyday use, with various colors and designs available. The ad prominently showcases a specific yellow handbag with a top handle and the Kate Spade logo on the front. The bags are marketed as accessible through the Kate Spade Outlet, with an offer of 'Up To 50% Off.' The ad also notes that the handbags are part of the Shopee Mall with '100% ORI,' assuring customers of their authenticity. The visuals emphasize the bags' fashionable appeal and suitability for social outings. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the Kate Spade Outlet bags in a positive and appealing light. The editing style is quick, with fast cuts between shots, creating a dynamic and engaging viewing experience. The production quality is polished, giving the ad a professional and high-end feel. The pacing is fast, with numerous cuts per minute. The audio-visual sync is well-coordinated, with music and sound effects timed to enhance the visuals. # Hooks Spoken: 00:00–00:03 Up to 50% off Text overlay: 00:00–00:03 UP TO / 00:00–00:03 50% OFF / 00:00–00:03 SHOP NOW / 00:00–00:03 kate spade / 00:00–00:03 OUTLET / 00:00–00:03 Shopee Mall / 00:00–00:03 100% ORI Visual: 00:00–00:01 A woman with brown skin and braided hair holds a yellow Kate Spade Outlet bag over her head. The woman is wearing a brown top and is smiling. The bag is on sale for up to 50% off. The background is a wooded area and the lighting is bright. / 00:01–00:03 Three women stand in the grass outside. The woman in the center is holding the yellow Kate Spade Outlet bag. The woman to the left is wearing jeans and a white top and the woman to the right is wearing a pink skirt and a white top. The trees and grass in the background show this is a park and the lighting is bright. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points The customer might want a high-end bag but does not want to pay for it. # Value propositions - Guaranteed authentic Kate Spade Outlet bags. - Up to 50% off Kate Spade bags. # Benefits - High-quality - Stylish - Affordable # Features - Kate Spade Outlet bags - Shopee Mall - 100% ORI # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 30% – A woman holds the bag over her head in the first shot and it feels like the customer's POV. - Brand 70% – The brand's POV is shown with the models showcasing their bags. # Storyline - 00:00–00:01 The ad begins with a shot of a woman holding a yellow Kate Spade Outlet bag up over her head. - 00:01–00:03 00:01–00:03 The ad shows several women walking and carrying the Kate Spade Outlet handbags and purses. The women appear to be in a park on a sunny day. This conveys a sense of the bags being useful for going out and being accessible to friends. - 00:03–00:06 00:03–00:06 The ad shows a variety of Kate Spade Outlet bags with close-ups on the Kate Spade logo on the front. This shows the quality of the bags. - 00:06–00:08 00:06–00:08 The ad shows the different colors the handbags come in. The woman in the ad is wearing a pink skirt and a white top. This shows the ad from the brand's perspective. - 00:08–00:11 00:08–00:11 The ad features the woman holding the bag up to the camera. This emphasizes her enjoyment of the Kate Spade Outlet handbags. - 00:11–00:12 00:11–00:12 The ad shows text overlay on the shot with the logo for Shopee Mall.

# Ad summary This ad showcases the latest collection from Kate Spade Outlet available at Shopee Mall, emphasizing the authenticity of the products with a focus on a Kuromi novelty item. It uses a clean, direct approach to draw attention to the new items and prompt immediate purchase. # Brand positioning Kate Spade Outlet, as presented in this ad, occupies a space in the market that balances designer appeal with accessibility, offering fashionable products at potentially reduced prices. The brand aligns with a playful yet stylish lifestyle, promoting the idea that customers can enjoy trendy, high-quality accessories without breaking the bank. It follows category norms by advertising on platforms like Meta but pushes against the conventional high price points of luxury brands, making it an attractive option for consumers seeking value. The brand positioning combines functional benefits (stylish, accessible products) with emotional appeal (joy of owning a designer item). # Product The featured product is a novelty handbag from Kate Spade Outlet, specifically a Kuromi character-shaped bag. The bag is black and white, with Kuromi's face on the front and 3D elements that create the character's ears and limbs. The bag functions as a small purse or novelty item, likely for carrying small personal items. The ad doesn’t explicitly state the materials, but the bag appears to be made from leather-like materials. The design is clearly aimed at fans of Kuromi, appealing to those who appreciate character-themed fashion accessories. The ad suggests that the product is part of the latest collection, emphasizing its newness and trendiness. The ad is encouraging the viewer to discover and purchase the latest collection. # Visual style The ad has a clean and minimalistic visual aesthetic. It uses a studio-shot image with soft, even lighting and a neutral background. The layout is simple and uncluttered, emphasizing the product and the call to action. The typography is clean and legible. Overall, the style is polished and professional, designed to appeal to a broad audience while maintaining a high-end feel. # Hooks Headline: Discover our latest collection. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not highlight a specific pain point. # Value propositions - Discover the latest collection # Benefits - Discover the latest collection # Features - Latest collection # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The entire ad presents the brand's point of view by showcasing their products, brand name, and call to action. # Storyline - The ad starts by highlighting that the products are from Kate Spade Outlet and available at Shopee Mall, assuring 100% originality. This is intended to establish credibility and appeal to customers looking for authentic designer items at outlet prices. This is told from the brand's perspective. - The ad invites viewers to discover the latest collection. This aims to create interest and excitement around new products, encouraging viewers to explore what's new. This part is told from the brand's perspective. - The ad includes a 'Shop Now' call to action. This prompts viewers to take immediate action and make a purchase. This is from the brand's perspective, aimed at driving conversions. - The visual focus is on the Kuromi character bag. This is intended to capture attention and showcase the unique design of the featured product. The perspective is that of the brand, highlighting the product's appeal.

# Ad summary This ad is for Kate Spade and is announcing new arrivals. # Brand positioning Kate Spade is positioned as a purveyor of accessible luxury goods, offering a blend of classic and contemporary styles. The brand emphasizes its New York heritage and a sense of playful sophistication, appealing to customers who appreciate quality and design. It is implied that they value elegance, style, and a touch of whimsy in their fashion choices. # Product The ad showcases the arrival of new items, suggesting that the brand is consistently updating its inventory. The language is designed to create excitement and anticipation around the latest offerings, indicating that the brand wants to be known for its current and on-trend items. The ad does not explicitly mention what product category these items fall into, but the focus is on the freshness and newness of the collection. This strategy is meant to appeal to customers who frequently seek out new trends and styles. # Visual style The ad features a minimalist visual style with a focus on typography and branding. The production quality appears highly polished, suggesting a studio-shot aesthetic. The overall design is clean and straightforward, aiming for easy scannability in a fast-moving social feed. The color palette is soft and inviting, aligning with a feminine and sophisticated brand image. # Hooks Headline: NEW ARRIVALS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - New Arrivals # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's message and aesthetic, with the logo and tagline clearly presented. # Storyline - The brand introduces its logo as a familiar marker of quality and design, creating an immediate connection with those who already know the brand, as told from the brand's perspective. - The ad announces "NEW ARRIVALS" as the primary focus, emphasizing that the brand is offering fresh, up-to-date products, as seen from the brand's perspective.

# Ad summary This static image ad for Kate Spade Outlet features a selection of purses and wallets, offering 15% off of the entire purchase. # Brand positioning Kate Spade Outlet caters to fashion-conscious consumers looking for stylish and accessible luxury items, specifically handbags and accessories. The brand, as seen in this ad, occupies a space that balances sophistication with affordability, presenting itself as an accessible entry point into the world of designer fashion. The products shown offer everyday functionality with a touch of elegance, emphasizing modern design and quality without the premium price tag of its mainline counterpart. Kate Spade Outlet positions itself as a purveyor of attainable style, targeting consumers who desire both fashion and value. # Product The ad features a selection of handbags and wallets from Kate Spade Outlet, each presented as a standalone piece within the overall product range. The handbags include a variety of styles, from shoulder bags to baguette bags, in materials ranging from smooth leather to textured finishes and in a variety of colors. The wallets are compact and functional, designed to complement the handbags with similar material and color palettes. Each product subtly features the Kate Spade logo, reinforcing brand recognition. The ad emphasizes the aesthetic appeal and design of the products. It also addresses a key purchase barrier by offering 15% off the entire purchase, incentivizing potential customers to complete a transaction. # Visual style The ad features a clean and minimalist visual aesthetic with a focus on product presentation and a clear offer. The bags and wallets are displayed against a neutral background, enhancing their visibility and appeal. The color palette is soft, with natural tones complemented by the green promotional text, which creates a balance between sophistication and promotional urgency. # Hooks Headline: GET AN EXTRA 15% OFF YOUR ENTIRE PURCHASE # Funnel stage Bottom of funnel (Conversion) # Pain points Customers may be hesitant to purchase designer items due to high costs. # Value propositions - Entire purchase is 15% off # Benefits - Stylish bags and wallets. - Savings. # Features - wallets - bags # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is displaying various product offerings for the customer to purchase. - Customer: The customer is being presented with a specific offer to incentivize them to purchase. # Storyline - The ad opens with a grid of various Kate Spade Outlet handbags and wallets. This helps communicate the breadth of available styles to attract the viewer's interest. - The ad features the central message of 'GET AN EXTRA 15% OFF YOUR ENTIRE PURCHASE,' positioned to immediately grab attention. This communicates the promotional offering from a brand perspective to incentivize immediate purchase.

# Ad summary This image is a collage of four photos that highlight various handbags from Kate Spade's Spring collection. # Brand positioning Kate Spade is presented as a purveyor of sophisticated yet accessible luxury, primarily targeting women with a taste for classic and contemporary handbag designs. The brand evokes a sense of modern femininity, offering a range of styles that cater to both everyday functionality and fashion-forward aesthetics. The use of clean lines, subtle textures, and elegant hardware implies a focus on understated elegance, positioning Kate Spade as a brand that appreciates quality craftsmanship and timeless appeal while remaining approachable and relevant to a broad audience. # Product The ad features four distinct Kate Spade handbags from its Spring collection. The bags include a light blue leather tote with a trapeze-shaped silver charm, a tan snakeskin-print rectangular shoulder bag with a silver chain strap, a light blue leather hobo bag, and a tan snakeskin-print hobo bag. The handbags offer versatility in both style and function, designed to suit various occasions and personal preferences. These items balance classic designs with modern trends, aiming to appeal to fashion-conscious consumers. # Visual style The ad features a clean, high-quality aesthetic with soft lighting and neutral backgrounds, creating a polished and sophisticated feel. The layout is a simple grid, which enhances the clarity and organization of the visual elements. The overall impression is one of understated elegance, aimed at conveying a sense of accessible luxury and timeless appeal. # Hooks Headline: STYLES for SPRING # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the product presentation, logo placement, and overall styling showcase the brand's aesthetic and product range. # Storyline - The ad opens with an image of a light blue leather tote bag and its silver charm, establishing the brand's focus on refined accessories from the perspective of the brand. - Next, an image of a model wearing a tan snakeskin-print rectangular shoulder bag is shown, demonstrating how the product complements a fashionable outfit, from the model's perspective. - The third image shows a model carrying a light blue leather hobo bag, highlighting its everyday practicality and style from the model's perspective. - The final image presents a tan snakeskin-print hobo bag on a neutral background, reinforcing its elegant design and highlighting the brand's product range from the brand's perspective.

# Ad summary This ad promotes the Kate Spade brand. The ad uses an image with a salmon-colored background and uses a question to engage potential customers. # Brand positioning Kate Spade is presented as a modern fashion and lifestyle brand, offering colorful and playful products. The brand aims to occupy a space in the consumer's mind as one that values individuality and self-expression through its products, which range from handbags to clothing. The brand aligns with a vibrant, fun, and optimistic lifestyle, as suggested by the bright background color. Kate Spade ignores category norms of serious, conservative luxury brands, positioning itself as an accessible and joyful alternative. The brand positioning leans more towards emotional connection, focusing on happiness and creativity rather than just functionality. # Product This Kate Spade ad does not feature a specific product, but rather poses a question to the audience: 'How Do You Duo?' The intent is to promote the brand's range of products and encourage customers to find their own unique pairings or combinations, potentially hinting at a new collection or campaign. The product itself remains unspecified but is implied to be any of Kate Spade's fashion or lifestyle offerings. # Visual style The ad has a clean and modern aesthetic, using a minimalist approach with a focus on typography and color. The production quality appears to be highly polished, with a studio-shot feel. The visual motif is a flat, solid color background which emphasizes the text. No filters are used, and the image treatment is clean, using basic lighting and sharp text. The typography integration is large and bold, functioning as the primary visual element. The style contrasts with the cluttered feeds often seen on social media, making it easily scannable and likely to catch the eye. # Hooks Headline: How Do You Duo? # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The Kate Spade brand is the single point of view. It is the brand logo as well as the question that is being asked. # Storyline - The ad opens with the Kate Spade logo displayed prominently at the top, signaling that the brand is the one presenting the message. This establishes instant brand recognition and sets the stage for what's to follow. The intention is to leverage the brand's existing awareness to grab the audience's attention. - Next, the phrase "How Do You Duo?" appears in large, bold letters. It is framed as a question from the brand to its audience. The intention here is to directly engage the viewer, prompting them to think about pairings or combinations of products, styles, or personal expressions. This introduces the concept of individuality and personal choice within the brand's offerings.

# Ad summary The image ad promotes a special offer from Kate Spade Outlet, inviting customers to enjoy an extra 15% off their entire purchase. # Brand positioning Kate Spade Outlet presents itself as a purveyor of accessible luxury, offering stylish and classic designs at a more affordable price point. The brand aims to occupy a space in the consumer's mind as a go-to for sophisticated yet fun accessories and apparel. By emphasizing the 'outlet' aspect, the brand suggests value and savings, targeting consumers who seek high-quality fashion without the premium price tag. The brand promotes a lifestyle of accessible elegance and everyday chic, positioning itself as a source of attainable style and aspirational yet practical fashion choices. # Product The ad promotes a store-wide discount applicable to all products available at Kate Spade Outlet. It is intended for customers seeking to purchase a variety of fashion items. The ad explicitly states that customers can 'Get an Extra 15% Off' their entire purchase, with no other specifications or restrictions mentioned. The offer serves as an incentive for both new and existing customers to shop at Kate Spade Outlet, potentially addressing the purchase barrier of price by providing a tangible discount on all items. # Visual style The ad features a clean and minimalist aesthetic with a focus on clear messaging and brand recognition. The production quality appears highly polished with a studio-shot look. There is a lack of visual motifs, instead focusing on a simple typographic layout. The color grading is consistent, using a soft and muted color palette. Typography is large and bold to enhance scannability. The ad's style is intended to contrast with the typical in-feed content, aiming to capture attention through simplicity and directness. # Hooks Headline: GET AN EXTRA 15% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 15% off your entire purchase at Kate Spade Outlet # Benefits - Get an Extra 15% Off # Features - Entire purchase is included # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image functions as the brand communicating directly with potential customers, conveying a promotional offer and reinforcing brand identity. # Storyline - The ad opens with an announcement from the brand, alerting the customer to a promotional deal. This is included to immediately capture the viewer's attention with a money-saving opportunity, setting the stage for a purchase. - Next, the ad specifies the offer as an 'Extra 15% Off' of the customer's 'Entire Purchase.' This provides clear value by detailing what the customer will receive, making the offer more appealing. - Finally, the ad closes with the brand's logo and identity, 'kate spade OUTLET.' This is used to reinforce the brand's image and direct customers to the specific outlet store, promoting brand recognition.

# Ad summary This image ad promotes Kate Spade Outlet handbags. It features a model wearing a patterned coat and white skirt, with a light pink Kate Spade Outlet handbag slung across her body. To the right, a white Kate Spade Outlet handbag is displayed against a light background, alongside the price of $69 and the Kate Spade Outlet logo. # Brand positioning Kate Spade Outlet offers a range of fashion products, as exemplified in this ad by the cross body bags, which are designed to be both stylish and accessible. The brand emphasizes affordability without sacrificing recognizable design. The brand aligns with a lifestyle that balances modern style with everyday practicality. # Product The advertised product is a Kate Spade Outlet handbag, presented in two colors. One bag is pink and worn by the model, while the other is white and presented on its own to the right. Both are small and rectangular in shape with a cross body strap, and feature the Kate Spade logo on the front. The ad highlights the affordability of the bags, indicating they are available at an outlet price. # Visual style The ad features a clean, minimalist aesthetic with a focus on showcasing the product in a lifestyle context. The lighting is soft and natural, and the background is kept simple to avoid distracting from the handbags. The overall visual style is modern and approachable, emphasizing the brand's blend of fashion and accessibility. # Hooks Headline: $69 # Funnel stage Consideration # Pain points None used. # Value propositions - Fashionable and accessible handbags at an outlet price # Benefits - Stylish - Affordable # Features - Handbag - Cross body strap # Call to action None used. # Social proof - None used. # Point of view - Customer: The model in the patterned jacket and white pants is carrying the pink bag. # Storyline - The ad begins by showing a model with a Kate Spade Outlet bag over her shoulder, showcasing how the bag complements an outfit. This creates a relatable, lifestyle-focused introduction to the product from the customer's perspective. - Next, a standalone image of another Kate Spade Outlet bag in a different color is presented alongside the price. This serves to highlight the value proposition of the bags from the brand's perspective.