How Zenni Optical Advertises on Meta

# Ad summary This ad promotes Zenni eyewear. The ad features a woman showing off three different pairs of glasses she purchased from Zenni. She describes each pair as being for a different occasion: one for work, one for the weekends, and one for nights out. She emphasizes how glasses can shift your energy and encourages viewers to get theirs at Zenni. # Brand positioning Zenni is presented as a brand that offers a wide variety of stylish and affordable eyewear for different occasions. The brand aims to occupy a space in the consumer's mind as a go-to source for glasses that can enhance one's personal style and confidence. The brand aligns with values of self-expression, versatility, and accessibility. Zenni pushes against the norm of wearing the same glasses every day by offering glasses for different occasions. The brand positioning is both functional (offering eyewear) and emotional (enhancing confidence and style). # Product The ad features three pairs of Zenni glasses, each designed for a different occasion. The first pair is described as "clean, classic" with "I've got it together energy," suitable for work. The second pair is described as "a little more fun, laid back, playful," perfect for weekends. The third pair is described as "bold, confident, and main character mode," ideal for nights out. The ad highlights the versatility of Zenni glasses and how they can be used to express different aspects of one's personality. The ad addresses the purchase barrier of glasses being expensive by offering affordable options. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting the intended tone of style and confidence. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: POV, you put on new glasses and suddenly your life is together. Text overlay: 00:00–00:03 / POV: You put on new glasses (bottom center of screen) Visual: 00:00–00:01: A woman with braided hair is shown from the chest up, wearing a white button-down shirt and a black blazer. She is holding a pair of glasses with a tortoiseshell pattern. The background is a white wall with a small wooden shelf holding a clock and a pink container. / 00:01–00:03: The woman is now holding the glasses away from her face, smiling. The background is a white wall. # Funnel stage Consideration # Pain points The ad implies that glasses can be seen as a mundane necessity, but new glasses can be a way to refresh one's style and energy: "There's just something about new glasses that hits different." # Value propositions - Glasses for different occasions: work, weekends, nights out - Affordable eyewear to express different aspects of one's personality # Benefits - Enhances personal style - Boosts confidence - Versatile for different occasions # Features - Variety of styles - Affordable eyewear # Call to action Get yours at Zenni! # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The ad begins with a woman putting on a pair of glasses. - 00:01–00:03 She states, "POV: You put on new glasses and suddenly your life is together." - 00:03–00:06 She continues, "There's just something about new glasses that hits different." - 00:07–00:09 She then says, "So I ordered myself a few pairs from Zenni." - 00:09–00:22 She shows three pairs of glasses and describes each one. - 00:23–00:28 She concludes, "It's wild that something this small can completely shift your energy. Get yours at Zenni!"

# Ad summary An ad for glasses where a creator tests out the feature where you can scan your face to see which frames work the best. # Brand positioning The brand is positioned as a modern, tech-savvy eyewear provider that prioritizes convenience and personalized fit. They aim to disrupt the traditional eyewear shopping experience by offering a solution that eliminates common frustrations like inconvenient store visits, size guessing, and disappointment with online purchases. The brand's value proposition is rooted in combining technology with customer-centric design, ensuring that customers can find frames that suit them perfectly from the comfort of their own homes. # Product The product advertised is a pair of eyeglasses, specifically the online shopping experience. It focuses on a feature that allows users to scan their face using their phone's camera to determine the ideal frame shape and size, which eliminates the need to visit a physical store or guess sizes. The product measures face shape to recommend frames that work. Addressed purchase barriers include inconvenient store trips, guessing sizes, and disappointment when the glasses arrive. # Visual style The ad has a casual UGC feel, and it is shot in various locations using natural lighting. It uses quick cuts and text overlays to highlight the benefits of the product. The editing style is simple and straightforward, with cuts primarily timed to match the speaker's pauses. The production quality is decent, and it supports the tone of a regular user sharing their experience. # Hooks Spoken: 00:00–00:01 Best shopping experience ever. Text overlay: 00:00–00:01 Best shopping experience ever Visual: 00:00–00:01 The creator sits at a desk with a laptop in front of her, looking at the camera, talking. In the background, there is a window, monitor, and speaker. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the frustration of struggling to find glasses that fit properly, leading to disappointment when buying online. # Value propositions - Using your phone to scan your face provides convenience to shop from home and find the right size of frames. # Benefits - No inconvenient store trips - No guessing sizes - No disappointment when they arrive - The easiest way I've ever bought glasses # Features - Scan your face to get glasses that actually fit - Measures your face shape - Recommends frames that work for you # Call to action If you ever struggle to find glasses that fit... try this! # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The creator starts the video by telling viewers that it was the "best shopping experience ever," introducing the product. - 00:01–00:05 The creator switches to screen recording of the online shop and tells viewers that "no one told me you can scan your face and get glasses that actually fit just from your phone," conveying excitement about the product's main feature. - 00:05–00:08 The creator then shows the product in its case and tells the viewer that "it literally measured my face shape and recommended frames that work for me," while modeling frames. - 00:08–00:14 The creator then conveys the benefit of the product by saying, "no inconvenient store trips, no guessing sizes and no disappointment when they arrive," followed by "this is literally the easiest way I've ever bought glasses." - 00:15–00:19 The creator concludes the video by making a call to action, saying, "if you ever struggle to find glasses that fit, try this!"

# Ad summary This ad promotes Zenni's ID Guard glasses, which protect eyes from blue light and offer 80% more protection than standard lenses. The ad features a creator who shares that her morning routine is not complete without the glasses. She states that if you're working online all day, your eyes are probably fried by 3pm, and that these glasses protect your eyes from as little as $6.95. # Brand positioning Zenni is presented as a brand that offers affordable and effective solutions for eye protection, particularly for those who spend a lot of time working online. The brand positions itself as a provider of glasses that not only block blue light but also offer additional protection through anti-infrared coating. This positions Zenni as a functional brand that prioritizes eye health and comfort for its customers, especially those who are digitally active. # Product The featured product is Zenni's ID Guard glasses, designed to protect eyes from blue light and infrared radiation. These glasses are presented as essential for individuals who work online all day, addressing the issue of eye strain and fatigue. The glasses feature an anti-infrared coating that offers up to 80% more protection than standard lenses. They are available at an accessible price point, starting from $6.95, making them an affordable option for eye protection. The ad emphasizes the glasses' ability to protect eyes from the harmful effects of prolonged screen time, positioning them as a practical solution for digital users. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is decent, giving it a polished yet relatable vibe. The pacing is consistent, with quick cuts between the creator and product shots. The audio-visual sync is well-timed, with text overlays and product actions aligned with the voiceover. # Hooks Spoken: 00:00–00:02: My morning routine is not complete without these. Text overlay: 00:00–00:03: My morning routine is not complete without these (Caption) Visual: 00:00–00:02: A woman with long dark hair, wearing a white t-shirt, sits at a white table with a laptop, glasses case, and mug. She opens the laptop and puts on red-framed glasses. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of eye strain and fatigue caused by prolonged screen time, particularly for those who work online all day. The creator states, "If you're working online all day, your eyes are probably fried by 3pm, right?" # Value propositions - Essential for individuals who work online all day - Affordable protection starting from $6.95 - Superior protection with anti-infrared coating # Benefits - Protects eyes from harmful effects of prolonged screen time - Reduces eye strain and fatigue - Affordable eye protection # Features - Blocks blue light - Anti-infrared coating - Offers up to 80% more protection than standard lenses # Call to action Shop Zenni today! # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience and recommending the product. # Storyline - 00:00–00:02 The creator is sitting at a table with a laptop and glasses case, implying she is about to start her workday. - 00:02–00:02 She puts on glasses and states that her morning routine is not complete without them, setting up the importance of the product. - 00:02–00:06 She addresses the viewer directly, stating that if you're working online all day, your eyes are probably fried by 3pm, creating a relatable pain point. - 00:06–00:09 She introduces Zenni's ID Guard glasses as the solution to this problem, positioning the product as a necessary tool for online workers. - 00:09–00:16 The ad transitions to a close-up of the glasses, highlighting their features and benefits, such as blocking blue light and offering anti-infrared coating for 80% more protection than standard lenses. - 00:16–00:20 The creator returns, emphasizing the affordability of the glasses, stating they protect your eyes from as little as $6.95, making them accessible to a wide audience. - 00:20–00:22 She ends with a call to action, encouraging viewers to shop Zenni today, prompting immediate action.

# Ad summary A male presenter showcases the Zenni app that virtually scans your face and lets you try on glasses without leaving the house. He talks about how Zenni can give you both style and price when it comes to glasses. # Brand positioning Zenni is presented as a modern eyewear company that prioritizes both style and affordability, effectively democratizing access to fashionable glasses. The brand utilizes technology to offer convenience and accessibility by allowing customers to virtually try on glasses from the comfort of their homes, eliminating the need to visit a physical store. The brand is positioned to push against the norms of traditional eyewear retail where customers often have to choose between style and price. # Product Zenni offers a virtual eyewear app that allows users to scan their face and try on glasses from their phone. The app scans your face and helps you try on glasses virtually, so you don't have to go anywhere; it does it all from your phone. Zenni provides thousands of styles that are affordable. The Zenni eyewear app eliminates the need to visit a physical store to try on glasses. # Visual style The ad’s aesthetic is a blend of UGC and polished commercial, creating a hybrid feel. Quick cuts, static shots, and smooth transitions are utilized. The pacing is consistent and aligns with the music beat. Overall, the production quality aims for a balance between authenticity and professionalism to appeal to a wide audience. # Hooks Spoken: Apps that make life easier! Text overlay: Apps that make life easier! / Eyewear edition 👀 Visual: 00:00–00:02 The shot shows a man in front of a white door, wearing a black shirt. He is holding a blue glasses case as he states, “Apps that make life easier! Eyewear edition.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to try on glasses without leaving the house, as stated by the presenter: “If you don't want to leave the house to try on glasses.” # Value propositions - Virtual try-on saves time - Scan your face to try on different eyewear # Benefits - Convenience - Style - Affordable - Thousands of styles # Features - Virtual try-on - Face scan via the app # Call to action Download the Zenni app # Point of view - Brand 100% – The presenter speaks as the official voice of the brand, showing claims and demos of the Zenni app. # Storyline - 00:00–00:02 A man presents an app that makes life easier when it comes to eyewear. - 00:02–00:05 00:02–00:05 The presenter transitions to showing how the app helps customers try on glasses without leaving the house. - 00:05–00:09 00:05–00:09 The man showcases how the app scans a customer's face to let them try on glasses virtually. - 00:09–00:12 00:09–00:12 The presentation implies that customers do not have to go anywhere because the app does everything from their phone. - 00:12–00:15 00:12–00:15 The presenter claims you do not have to choose between style and price and Zenni gives you both. - 00:16–00:18 00:16–00:18 The man states you should download the Zenni app and try it for yourself.

# Ad summary A woman promotes Zenni ID Guard glasses, which protect your eyes from blue light and infrared light, and also protect your privacy. # Brand positioning Zenni is presented as a brand that offers stylish and functional eyewear solutions for the digital age. The brand is positioned as innovative, providing products that address modern concerns like eye strain and privacy in a world dominated by screens. Zenni aims to occupy a space in the consumer's mind as a provider of smart, protective eyewear that enhances digital lifestyles. The brand aligns with values of health, privacy, and convenience, promoting a lifestyle where technology and well-being coexist. Zenni pushes against the norm of basic, non-protective eyewear by offering specialized lenses that cater to specific needs. The brand positioning is both functional (protection from blue light and infrared) and emotional (peace of mind regarding privacy). # Product The Zenni ID Guard glasses are designed to protect the wearer's eyes from blue light and infrared radiation emitted by screens, while also safeguarding their privacy. These glasses feature lenses that block blue light and infrared rays, preventing eye strain and potential damage from prolonged screen exposure. The privacy guard lens is a key feature, designed to prevent others from viewing the screen content. The glasses are intended for anyone who spends a significant amount of time in front of screens, such as those editing, attending Zoom meetings, or scrolling through TikTok. The ad addresses the purchase barrier of potential eye damage and privacy concerns associated with excessive screen time, positioning the glasses as a smart upgrade for digital lifestyles. The glasses are presented as a solution to keep both eyes and privacy protected. # Visual style The ad has a UGC feel, with a casual and relatable tone. The editing style includes quick cuts and split screens to show the before and after effects of using the product. The production quality is simple, with natural lighting and a focus on the person speaking. The pacing is moderate, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 Still using regular glasses at your desk? Text overlay: 00:00–00:02 Still using regular glasses at your desk? Visual: 00:00–00:02 The shot is a close-up of a woman with long, dark, wavy hair, wearing a light-colored top. She is holding a pair of glasses with clear lenses and a black frame. The background is a blurred view of a room with a lamp and a wall. # Funnel stage Consideration # Pain points The central frustration is the eye strain and privacy concerns associated with spending long hours in front of screens. "Between editing, Zooms and TikTok scrolling, I'm basically married to my screen." # Value propositions - Blue-light and infrared protection to prevent eye strain and damage - Privacy guard lens to prevent others from viewing your screen # Benefits - Keep me from frying my eyes - I can keep both my eyes and my privacy protected # Features - Built in blue-light and infrared protection - Privacy guard lens # Call to action try it and thank me later! # Social proof - "Zenni's ID Guard have totally changed long screen days for me" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The creator holds up a pair of regular glasses and asks why someone would use them at their desk. - 00:02–00:07 00:02–00:07 The creator shows a split screen of herself using a laptop and phone, looking stressed and tired. She states that she is basically married to her screen. - 00:07–00:11 00:07–00:11 The creator shows a split screen of herself using a laptop, looking stressed and tired. She states that she loves that she can keep both her eyes and her privacy protected. - 00:11–00:15 00:11–00:15 The creator holds up the Zenni ID Guard glasses and states that they have totally changed long screen days for her. - 00:15–00:22 00:15–00:22 The creator states that the glasses have built-in blue light and infrared protection, which keeps her from frying her eyes. She then states that the real kicker is the privacy guard lens. - 00:22–00:27 00:22–00:27 The creator states that if you spend your days in front of screens, these glasses are one of the smarter upgrades you can make. - 00:27–00:29 00:27–00:29 The creator holds up the Zenni ID Guard glasses and tells the viewer to try them and thank her later.

# Ad summary A woman demonstrates the Zenni ID Guard glasses, which protect your eyes and privacy while using screens. # Brand positioning Zenni is presented as a brand that offers innovative eyewear solutions for modern digital lifestyles. The brand is positioned as a provider of functional and stylish glasses that address the specific needs of individuals who spend significant time in front of screens. Zenni aims to occupy a space in the consumer's mind as a protector of eye health and privacy in the digital age. The brand aligns with values of practicality, innovation, and personal well-being. Zenni pushes against the norm of traditional eyewear by focusing on the unique challenges posed by digital screen use. The brand positioning is both functional, offering blue light and infrared protection, and emotional, providing peace of mind and privacy. # Product The Zenni ID Guard glasses are designed to protect both your eyes and your privacy while using screens. These glasses feature built-in blue light and infrared protection to prevent eye strain and damage from prolonged screen exposure. The privacy guard lens is designed to prevent others from seeing what you are viewing on your screen, offering an additional layer of security. The glasses are for anyone who spends a significant amount of time in front of screens, such as those editing, attending Zoom meetings, or scrolling on TikTok. The glasses address the pain point of eye strain and privacy concerns associated with digital device use. The ad highlights the glasses as a smarter upgrade for anyone looking to protect their eyes and personal information. # Visual style The ad has a polished UGC feel, with clear lighting and a clean background. The editing style includes quick cuts and split-screen views to emphasize the before-and-after effect of using the glasses. The production quality is high, suggesting a professional or semi-professional setup. The pacing is consistent, with cuts timed to the voiceover to maintain viewer engagement. # Hooks Spoken: Female 1: Ok these may look like normal glasses / Female 1: but actually they're kind of genius Visual: 00:00–00:03: A woman with long, dark, wavy hair and light skin is centered in the frame, wearing black-rimmed glasses with red lenses. She wears a cream-colored top and a delicate gold necklace with a green stone. She holds a finger up to her lips and then takes off the glasses, holding them up to the camera with a smile. The background is a neutral gray wall with a glimpse of a modern light fixture. # Funnel stage Consideration # Pain points The ad addresses the pain point of eye strain and privacy concerns associated with prolonged screen use. The creator states, "I'm basically married to my screen," highlighting the excessive amount of time spent in front of digital devices. # Value propositions - Blue-light and infrared protection keeps eyes from frying - Privacy guard lens protects your privacy # Benefits - Keep both my eyes and my privacy protected - Keep me from frying my eyes # Features - Built in blue-light and infrared protection - Privacy guard lens # Call to action Try it and thank me later! # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The creator introduces the Zenni ID Guard glasses, noting that they may look like normal glasses but are actually quite ingenious. - 00:03–00:08 The ad transitions to a split-screen showing the creator using a laptop and phone, highlighting the amount of time spent editing, attending Zoom meetings, and scrolling on TikTok. The message is that the creator is constantly in front of a screen. - 00:08–00:12 The creator expresses her appreciation for the Zenni ID Guard glasses, emphasizing that they protect both her eyes and her privacy. - 00:12–00:16 The creator states that Zenni's ID Guard glasses have completely changed her experience with long screen days. - 00:16–00:20 The creator highlights the built-in blue light and infrared protection, which helps prevent eye strain. - 00:20–00:23 The creator emphasizes the privacy guard lens as the key feature. - 00:23–00:28 The creator recommends the glasses as a smart upgrade for anyone who spends their days in front of screens. - 00:28–00:30 The creator encourages viewers to try the Zenni ID Guard glasses and thank her later.

# Ad summary A woman in her car shares her experience using Zenni night driving glasses. She explains that she used to hate driving at night because of the glare from headlights and eye strain, especially when her kids were in the car. She says that the Zenni night driving glasses have been a game changer, eliminating harsh glare and squinting, and allowing her to see clearly. She feels calm, confident, and proud knowing her kids are safe in the back seat, and says that the glasses never leave her car. # Brand positioning Zenni is presented as a brand that offers practical solutions for everyday problems related to vision and eye comfort. The brand is positioned as a provider of affordable and accessible eyewear that enhances the driving experience, particularly at night. The ad emphasizes the functional benefits of Zenni glasses, such as reducing glare and improving clarity, while also highlighting the emotional benefits of feeling calm, confident, and safe while driving with children. Zenni aims to occupy a space in the consumer's mind as a reliable and trustworthy brand that prioritizes both vision and safety. # Product The featured product is Zenni night driving glasses, designed to reduce glare from headlights and improve visibility while driving at night. The glasses are presented as a solution for individuals who experience eye strain and discomfort due to harsh glare, especially when driving with children. The ad highlights the glasses' ability to eliminate harsh glare and squinting, allowing the user to see clearly and feel calm, confident, and proud. The glasses are portrayed as a game changer for night driving, providing a sense of safety and security for both the driver and passengers. The ad addresses the purchase barrier of discomfort and anxiety associated with night driving, positioning the Zenni glasses as a practical and effective solution. # Visual style The ad has a UGC feel, with a casual and authentic tone. The editing style is simple, with static shots and smooth transitions. The production quality is decent, with clear visuals and audio. The pacing is consistent, with a conversational rhythm that matches the woman's speaking style. # Hooks Spoken: 00:00–00:03 This little pair of glasses completely changed how I feel on the road. Text overlay: 00:00–00:03 This little pair of glasses / 00:01–00:03 completely changed how I feel on the road Visual: 00:00–00:03 The camera is positioned inside a car, capturing a woman in the driver's seat. She is wearing a black puffer jacket and a colorful scarf, and has her hair in braids. She holds up a pair of glasses with a clear frame and speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of discomfort and anxiety associated with night driving due to glare from headlights and eye strain. "I used to hate driving after dark, especially if my kids were in the car. The glare from headlights, the eye strain..." # Value propositions - Night driving glasses that eliminate harsh glare and squinting, allowing you to see clearly and feel calm, confident, and proud while driving at night. # Benefits - Eliminates harsh glare and squinting - Allows the user to see clearly - Provides a sense of safety and security for both the driver and passengers - Helps the user feel calm, confident, and proud # Features - Night driving glasses - Reduces glare from headlights - Improves visibility while driving at night # Call to action Give them a go # Social proof - "But then I found these Night Driving Glasses from Zenni and honestly they've been a total game changer" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 The woman holds up a pair of glasses and states that they have completely changed how she feels on the road. - 00:03–00:10 00:03–00:10 The woman shares that she used to hate driving after dark, especially with her kids in the car, due to the glare from headlights and eye strain. This is conveyed from the woman's perspective, sharing her personal experience and frustration with night driving. - 00:11–00:15 00:11–00:15 The woman introduces Zenni night driving glasses as a solution, stating that they have been a total game changer. This is conveyed from the woman's perspective, sharing her personal experience and satisfaction with the product. - 00:16–00:21 00:16–00:21 The woman explains the benefits of the glasses, stating that they eliminate harsh glare and squinting, allowing her to see clearly. She also shares that she feels calm, confident, and a little proud while wearing them. This is conveyed from the woman's perspective, sharing her personal experience and the positive impact of the product on her driving experience. - 00:22–00:25 00:22–00:25 The woman is shown helping her child into the car, emphasizing the feeling of safety and security knowing her kids are safe in the back seat. This is conveyed from the woman's perspective, highlighting the emotional benefits of the product in relation to her role as a parent. - 00:25–00:29 00:25–00:29 The woman concludes by stating that the glasses never leave her car and encourages viewers to give them a go. This is conveyed from the woman's perspective, reinforcing her personal endorsement of the product and encouraging viewers to try it for themselves.

# Ad summary A woman in her car shares how Zenni night driving glasses have made her feel safer driving her kids at night by reducing glare and eye strain. # Brand positioning Zenni is presented as a brand that offers practical solutions for everyday problems, specifically focusing on vision-related challenges. The brand is positioned as a provider of affordable and accessible eyewear that enhances safety and comfort, particularly for parents driving at night. Zenni aims to occupy a space in the consumer's mind as a reliable and innovative eyewear provider that prioritizes both functionality and peace of mind. The brand aligns with values of safety, clarity, and confidence, promoting a lifestyle where parents can feel secure and in control while driving their children. Zenni pushes against the norm of expensive or inaccessible vision solutions by offering affordable night driving glasses that address specific concerns like glare and eye strain. The brand positioning is both functional (reducing glare, improving clarity) and emotional (providing confidence and peace of mind). # Product The featured product is Zenni Night Driving Glasses, designed to reduce glare and eye strain while driving at night. These glasses are for anyone who experiences discomfort or difficulty driving after dark, especially parents concerned about the safety of their children in the car. The glasses are presented as a game changer, eliminating harsh glare and squinting, allowing the wearer to see clearly. The ad addresses the purchase barrier of discomfort and safety concerns associated with night driving, positioning the glasses as a solution that promotes calm, confidence, and peace of mind. The glasses are shown to improve visibility and reduce eye strain, making night driving a more comfortable and safer experience. # Visual style The ad has a UGC feel, with natural lighting and a slightly shaky camera, giving it an authentic and relatable vibe. The editing style is simple with static shots and smooth transitions. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of a genuine customer testimonial. The pacing is consistent throughout the ad, with a moderate tempo that keeps the viewer engaged. # Hooks Spoken: 00:00–00:03 Driving my kids at night has never felt safer thanks to these. Text overlay: 00:00–00:03 Driving my kids at night has never felt safer Visual: 00:00–00:03 A woman with dark skin, wearing glasses, a black puffer jacket, and a colorful scarf, sits in the driver's seat of her car. She is smiling and holding up a pair of glasses. The background shows the car's interior, including a child's car seat. The camera is selfie-style, close-up, and slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the discomfort and safety concerns associated with driving at night, particularly the glare from headlights and the resulting eye strain. "The glare from headlights, the eye strain..." # Value propositions - Night Driving Glasses: Provides a safer and more comfortable driving experience at night. - Reduces glare and eye strain: Allows for clearer vision and reduces discomfort while driving. - Promotes calm and confidence: Provides peace of mind knowing that you can see clearly and your kids are safe. # Benefits - No more harsh glare - No more squinting - I can actually see clearly - I feel calm, confident and a little proud knowing my kids are safe in the backseat. # Features - Night Driving Glasses # Call to action Give them a go! # Social proof - "Driving my kids at night has never felt safer thanks to these" – Female 1 (Customer) - "Honestly they've been a total game changer" – Female 1 (Customer) - "I can actually see clearly" – Female 1 (Customer) - "I feel calm, confident and a little proud knowing my kids are safe in the backseat" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and positive results with the product. # Storyline - 00:00–00:03 00:00–00:03 The creator, sitting in her car, states that driving her kids at night has never felt safer thanks to the glasses she is holding. This is intended to immediately grab the viewer's attention by highlighting a common concern among parents and presenting a solution. - 00:04–00:07 00:04–00:07 The creator is outside her car, helping her child into their car seat. She states that she used to hate driving after dark, especially with her kids in the car. This establishes the problem that the product aims to solve, creating a relatable scenario for the target audience. - 00:07–00:10 00:07–00:10 The creator, now back in the driver's seat, describes the glare from headlights and eye strain that made night driving difficult. This further emphasizes the pain points associated with driving at night, reinforcing the need for a solution. - 00:10–00:15 00:10–00:15 The creator introduces the Zenni Night Driving Glasses as the solution, stating that they have been a total game changer. This transitions from the problem to the solution, showcasing the product as a practical and effective remedy. - 00:15–00:19 00:15–00:19 The creator highlights the benefits of the glasses, stating that there is no more harsh glare or squinting, and that she can actually see clearly. This reinforces the product's effectiveness and provides tangible benefits for the viewer to consider. - 00:20–00:24 00:20–00:24 The creator expresses feeling calm, confident, and proud knowing her kids are safe in the backseat. This connects the product to an emotional benefit, emphasizing the peace of mind it provides for parents. - 00:25–00:29 00:25–00:29 The creator concludes by stating that the glasses don't leave her car and encourages viewers to give them a go. This reinforces the product's value and provides a call to action, prompting viewers to try the glasses for themselves.

# Ad summary A creator shows off three different pairs of Zenni glasses that she purchased for different occasions. # Brand positioning Zenni is presented as a brand that offers a wide variety of stylish glasses at an affordable price point. The brand is positioned as a go-to for consumers looking to express their personal style through eyewear, with options for work, weekends, and nights out. The ad implies that Zenni is a brand that understands the importance of having different glasses for different occasions, catering to individuals who want to curate their look and express their personality through their eyewear choices. The brand is presented as accessible and on-trend, making it appealing to a broad audience. # Product The ad features a variety of Zenni glasses, each designed for a specific occasion. The first pair is described as "clean, classic" with an "I've got it together energy," suitable for work. The second pair is described as "a little more fun, laid back, playful," perfect for weekends. The third pair is described as "bold, confident, and main character mode," ideal for nights out. The ad highlights the versatility of Zenni glasses, showcasing how they can be used to express different moods and styles. The ad emphasizes that Zenni glasses can completely shift your energy, suggesting that they are more than just a functional accessory but a tool for self-expression. # Visual style The ad has a casual, UGC feel with a bright and airy aesthetic. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is polished, but not overly so, giving it a relatable and authentic vibe. The pacing is fast, with cuts timed to the music and voiceover lines. # Hooks Spoken: Female 1: New glasses, new energy! Text overlay: New glasses, new energy! Visual: 00:00–00:02: The creator stands in a bedroom with dinosaur-themed wallpaper and bedding. She is wearing a beige and white plaid shacket over a white top and black pants. She holds up a pair of clear-framed glasses and puts them on. # Funnel stage Consideration # Pain points The ad implies that people want to express their personal style through eyewear but may not want to spend a lot of money on multiple pairs of glasses. The ad addresses this pain point by offering a variety of styles at an affordable price point. # Value propositions - Zenni glasses can be used to express different moods and styles. - Zenni glasses can completely shift your energy. # Benefits - Express personal style - Shift your energy # Features - Variety of styles - Affordable price point # Call to action Get yours at Zenni! # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The creator starts by holding up a pair of glasses and saying, "New glasses, new energy!" - 00:02–00:05 She then says, "There's just something about new glasses that hits different," setting up the premise of the ad. - 00:05–00:07 She reveals that she ordered a few pairs from Zenni, saying, "So I ordered myself a few pairs from Zenni." - 00:07–00:21 She then showcases each pair of glasses, describing their intended use and the energy they convey, saying, "One for work, clean, classic, I've got it together energy, one for the weekends, a little more fun, laid back, playful, and one for nights out, bold, confident and main character mode." - 00:21–00:27 She concludes by saying, "It's wild that something this small can completely shift your energy. Get yours at Zenni!"

# Ad summary This ad promotes Zenni Optical's virtual try-on feature. The ad features a creator who showcases how the virtual try-on tool allows users to see how different styles of glasses look on their face before buying, eliminating the need to visit multiple stores. She highlights the convenience and fun of the tool, suggesting it makes picking glasses enjoyable and easy. # Brand positioning Zenni Optical is presented as an innovative and accessible eyewear brand that prioritizes convenience and affordability. The brand aims to occupy a space in the consumer's mind as a modern, tech-forward solution to traditional eyewear shopping. Zenni aligns with a lifestyle that values ease and variety, pushing against the norm of time-consuming in-store try-ons. The brand positioning is both functional, offering a practical virtual try-on tool, and emotional, making eyewear selection fun and engaging. # Product The featured product is Zenni Optical's virtual try-on tool, which allows users to virtually try on different styles of glasses from the comfort of their own home. The tool is designed for anyone who wears glasses or sunglasses and wants to explore different styles without the hassle of visiting physical stores. The virtual try-on tool addresses the purchase barriers of uncertainty and inconvenience, allowing users to see exactly how each pair of glasses looks on their face before making a purchase. The ad emphasizes that the tool makes picking glasses fun and easy, providing a convenient way to find the perfect pair for any occasion. # Visual style The ad has a polished UGC feel, with a mix of static shots and quick cuts. The production quality is high, with good lighting and clear visuals. The editing rhythm is consistent, with a moderate pace. The visuals are timed to the voiceover lines, creating a cohesive and engaging experience. # Hooks Spoken: Tell me why these $60 frames are / now my favorite winter accessory Text overlay: Tell me why these $60 frames are / now my favorite winter accessory Visual: 00:00–00:01: A pair of dark brown sunglasses with a thick frame is held up against a plain, light-colored wall. The hands holding the glasses have light skin and manicured nails. The camera is stationary and focuses on the sunglasses. / 00:01–00:03: A young woman with light skin, blonde hair with bangs, and a brown fur coat is standing in a bedroom with a bed and artwork in the background. She is wearing the sunglasses and posing for the camera. The camera is stationary and captures her full body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of spending too much time trying on different styles of glasses and the inconvenience of visiting multiple stores to find the perfect pair. "I spent way too long trying on different styles for the holidays." # Value propositions - Convenience: Try on glasses from the comfort of your own home. - Affordability: $60 frames offer stylish options at a reasonable price. - Variety: Find a pair for every event, from work to full glam. # Benefits - See how every pair of glasses looks on your face before you buy - No more trips to multiple stores - A pair for every event # Features - Virtual Try-On tool - $60 frames # Call to action Try it for yourself today # Point of view - Customer 90% – The ad is primarily told from the perspective of a customer who is sharing her positive experience with the product. - Brand 10% – The brand's perspective is shown through the screen recording of the virtual try-on tool. # Storyline - 00:00–00:01 The ad begins with a close-up of a pair of sunglasses being held up, with the creator posing a question about their value. - 00:01–00:03 The creator then appears wearing the sunglasses, showcasing them as her favorite winter accessory, which implies that the glasses are stylish and versatile. - 00:03–00:11 The ad transitions to a screen recording of the Zenni Optical virtual try-on tool, with the creator demonstrating how it works. This is from the brand's perspective, showing the tool's functionality and ease of use. - 00:11–00:13 The creator emphasizes the convenience of the tool, stating that it eliminates the need to visit multiple stores. This is from the customer's perspective, highlighting the time-saving benefit of the virtual try-on. - 00:13–00:22 The creator shares her personal experience of spending too much time trying on different styles for the holidays, followed by a montage of her wearing different glasses for various occasions. This is from the customer's perspective, showcasing the variety and versatility of Zenni's eyewear. - 00:22–00:26 The creator concludes by highlighting the ease and addictiveness of the virtual try-on tool, encouraging viewers to try it for themselves. This is from the customer's perspective, reinforcing the fun and convenience of the tool.

# Ad summary A UGC-style ad where an initial creator introduces Zenni Optical glasses as a cost-effective and fashionable alternative to more expensive glasses, emphasizing the brand's virtual try-on feature, fast shipping, and overall value. # Brand positioning Zenni Optical is presented as an accessible and stylish eyewear brand that challenges the notion that quality glasses must be expensive. The brand positions itself as a go-to for fashionable, affordable eyewear, promoting value and convenience through features like virtual try-on and fast shipping. Zenni aligns with a fun, savvy, and budget-conscious lifestyle, pushing against the norm of high-priced eyewear and emphasizing the freedom to experiment with different styles without breaking the bank. Their positioning is both functional, highlighting the ease of online shopping and virtual try-on, and emotional, empowering customers to express their personal style affordably. # Product The ad showcases various Zenni Optical glasses, emphasizing their affordability and trendy designs. Zenni offers a wide range of glasses, from round frames to cat-eye styles, in various colors and patterns, including tortoiseshell and polka dots. The glasses are presented as a fashionable alternative to more expensive options, with the ad claiming they are "way cuter than glasses that are 4x the price." A key feature highlighted is the virtual try-on, which addresses the purchase barrier of not being able to try glasses on in person when shopping online. The ad also emphasizes fast shipping, making Zenni glasses a convenient choice. The products are worth trying or buying because of their lower cost, trendy designs, and hassle-free online shopping experience. # Visual style The ad has a UGC-style aesthetic, with a mix of casual, natural lighting and studio-style product shots. The editing includes quick cuts between different people and glasses, maintaining a fast pace. The production quality has a blend of both amateur and professional elements, giving it a relatable feel. The pacing is quick, with cuts happening every few seconds, keeping the viewer engaged. # Hooks Spoken: Female 1: I caught my friend trying to buy $200 glasses, so I showed her this instead. Text overlay: 00:00–00:03 Visual: 00:00–00:03: A person is lying on a couch, scrolling through a glasses website on their phone. The phone is prominently displayed, showing various frame options and prices. # Funnel stage Consideration # Pain points The pain point addressed in the ad is the fear and stress associated with buying glasses online without being able to try them on. # Value propositions - Virtual try-on so it's pretty fun and eliminates that stress # Benefits - Cuter glasses - More affordable - Eliminates the stress of buying glasses online # Features - Virtual try-on feature - Online Shopping - Fast shipping # Call to action zennioptical.com # Social proof - Female 5: "Like, I know how scary it can be to buy online sometimes, but they legit have a virtual try-on so it's pretty fun and eliminates that stress." - Female 2: "Plus, they ship crazy fast." - Female 3: "I mean, these glasses are honestly a steal" # Point of view - Customer 100% – The ad is entirely from the customer's perspective, sharing their experience and offering opinions. # Storyline - 00:00–00:03 The creator catches her friend looking at $200 glasses online. - 00:03–00:08 The creator, acting as a helpful friend, introduces Zenni Optical as a better alternative. - 00:08–00:15 The creator then mentions the virtual try-on feature, addressing the fear of buying online without trying the glasses on. - 00:15–00:18 The creator highlights the fast shipping that Zenni Optical provides. - 00:18–00:23 The creator concludes by emphasizing how the glasses are a steal and implies that the viewer is missing out if they are not shopping on Zenni.

# Ad summary A woman in her car shares that she used to hate driving at night because of the glare from headlights and eye strain, especially when her kids were in the car. She shares that she found night driving glasses from Zenni and that they have been a total game changer. She says that there is no more harsh glare or squinting and that she can actually see clearly. She feels calm, confident, and a little proud knowing her kids are safe in the back seat. She says that the glasses don't leave her car ever and encourages viewers to give them a go. # Brand positioning Zenni is presented as a brand that offers practical solutions for everyday problems, specifically related to vision and eye comfort. The brand is positioned as a provider of night driving glasses that address the common issue of glare and eye strain while driving at night. The brand aligns with values of safety, confidence, and clear vision, particularly for parents who prioritize the well-being of their children. Zenni aims to occupy a space in the consumer's mind as a reliable and effective solution for improving driving comfort and safety, pushing against the norm of simply enduring the discomfort of night driving. The brand positioning is both functional (providing clear vision and reducing glare) and emotional (offering confidence and peace of mind). # Product The featured product is Zenni Night Driving Glasses, designed to reduce glare and eye strain while driving at night. These glasses are for individuals who experience discomfort or difficulty driving after dark, particularly those concerned about the safety of themselves and their passengers. The glasses are presented as a solution to the problems of harsh glare and squinting, allowing the wearer to see clearly and feel more calm and confident behind the wheel. The ad highlights the glasses' ability to improve visibility and reduce eye strain, making night driving a more comfortable and safer experience. The glasses are portrayed as a must-have item for anyone who frequently drives at night, especially parents concerned about their children's safety. # Visual style The ad has a UGC feel, with a casual and relatable tone. The editing style consists of quick cuts between different shots of the woman in her car and outside her car. The production quality is simple and straightforward, supporting the intended tone of authenticity and personal experience. The pacing is consistent, with cuts timed to the woman's speech. The ad uses natural lighting and a handheld camera style, adding to the UGC aesthetic. # Hooks Spoken: 00:00–00:04 If you avoid night driving like I used to... just wait till I put you on to these Text overlay: 00:00–00:30 If you avoid night driving like I used to... Visual: 00:00–00:04 A woman with dark skin, wearing glasses, a black puffer jacket, and a colorful scarf, sits in the driver's seat of a car. She holds a tube of lip gloss in her hand and applies it. The background shows the car's interior, including the dashboard and a child's car seat in the back. The camera is positioned in front of her in selfie style. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty and discomfort of driving at night due to glare from headlights and eye strain. "The glare from headlights, the eye strain..." # Value propositions - Night Driving Glasses: Provides clear vision and reduces glare while driving at night, improving comfort and safety. # Benefits - No more harsh glare - No more squinting - I can actually see clearly - I feel calm, confident and a little proud knowing my kids are safe in the back seat # Features - Night Driving Glasses # Call to action Give them a go! # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:04 00:00–00:04 If you avoid night driving like I used to... just wait till I put you on to these - 00:04–00:08 00:04–00:08 I used to hate driving after dark especially if my kids were in the car - 00:08–00:11 00:08–00:11 The glare from headlights, the eye strain... - 00:11–00:16 00:11–00:16 But then I found these Night Driving Glasses from Zenni and honestly they've been a total game changer - 00:16–00:21 00:16–00:21 No more harsh glare, no more squinting I can actually see clearly - 00:21–00:26 00:21–00:26 I feel calm, confident and a little proud knowing my kids are safe in the back seat - 00:26–00:30 00:26–00:30 So yeah, these don't leave my car ever. Give them a go!

# Ad summary This ad promotes the Zenni app by showing how it can be used to find affordable and fashionable eyewear. It addresses the pain point of expensive glasses by demonstrating the app's 'find by image' feature and virtual try-on option. # Brand positioning Zenni is presented as a modern, accessible eyewear brand that prioritizes affordability and convenience without sacrificing style or quality. The brand challenges the norm of expensive eyewear by offering a wide range of stylish glasses at accessible prices through its user-friendly app. Zenni aims to occupy the space of trendy, budget-friendly eyewear that caters to tech-savvy consumers who value both fashion and practicality. # Product Zenni offers a wide range of affordable and fashionable eyewear available through its mobile app. The app features a 'find by image' tool that allows users to upload a picture of glasses they like and find similar styles within their budget. Zenni also offers a virtual try-on feature so customers can see what the glasses look like on them before ordering. The product is marketed as a trendy, not spendy, option for glasses that are fashionable, affordable, durable, and effective. Zenni addresses the purchase barriers of uncertainty and fit by offering a virtual try-on and aims to solve the problem of expensive eyewear by offering more affordable options. # Visual style The ad has a polished UGC aesthetic, with bright, even lighting and clear visuals. Editing includes quick cuts to maintain a fast pace. The production quality is a blend of UGC and polished commercial. # Hooks Spoken: Female 1: POV, you get your eyewear from an app. Text overlay: POV: You get your eyewear from an app Visual: 00:00–00:02: A young woman with long, wavy blonde hair, fair skin, and pink makeup stands indoors against a neutral wall. She wears a white V-neck top and holds up a pair of black round glasses, putting them on. The camera is at eye level in a selfie-style framing, with soft, even lighting. # Funnel stage Consideration # Pain points Struggling to find blue light glasses that aren't insanely expensive? 👀👀 # Value propositions - Similar pairs that are actually in your budget - Checks off all your boxes - Trendy, not spendy # Benefits - Fashionable - Affordable - Durable - Effective # Features - Find by image - Virtual try on # Call to action Download the Zenni app to find your pair # Point of view - Customer 100% – The entire ad is told from the perspective of a potential customer using and reviewing the Zenni app, creating a relatable and trustworthy tone. # Storyline - 00:00–00:01 The ad opens with a woman wearing glasses and looking directly at the camera. - 00:01–00:02 The woman states the POV: 'You get your eyewear from an app,' setting the stage for the ad's premise. - 00:02–00:03 Cut to the same woman sitting in front of a laptop, rubbing her eyes, suggesting a problem. - 00:02–00:05 The woman says, 'Struggling to find blue light glasses that aren't insanely expensive?' framing the central pain point. - 00:04–00:05 The laptop screen shows a shopping cart summary with a subtotal of $495, highlighting the high cost of traditional eyewear and underscoring the problem stated in the prior shot. - 00:05–00:07 Cut to the phone screen showing the Zenni app interface with a photo of glasses being uploaded with the text, 'Take a picture of a pair you like,' introducing the Zenni app and its features. - 00:05–00:09 The narrator explains, 'Just take a picture of a pair you like, and upload it using find by image on the Zenni app,' clarifying the app's functionality. - 00:08–00:09 The phone screen displays the search results of the uploaded image, showcasing different pairs of glasses and their prices, reinforcing the app's ability to find affordable options. - 00:09–00:13 The phone screen transitions to another view of the app, showing available glasses with prices and a 'Virtual Try On' button, showing the options. - 00:09–00:13 The narrator explains, 'Shows you similar pairs that are actually in your budget and checks off all your boxes,' reinforcing Zenni's value proposition. - 00:13–00:14 Shot of an smiling woman wearing glasses. - 00:14–00:16 Shot of smiling woman wearing different glasses. - 00:13–00:17 The narrator says the glasses are 'Fashionable, affordable, durable, and effective,' clarifying the key benefits of Zenni glasses. - 00:17–00:18 The shot shows glasses in a case with the phrase 'Trendy, not spendy,' further reinforcing the value proposition. - 00:17–00:19 The narrator asks, 'Still not 100% certain on them?', addressing a potential concern. - 00:19–00:21 Shot of a woman using the Zenni virtual try-on feature on her phone and the narrator explains, 'You can use Zenni's virtual try on to see what they look like on before ordering.' - 00:21–00:23 Shot of the same woman using the Zenni virtual try-on feature on her phone. - 00:23–00:25 Shot of the same woman using the Zenni virtual try-on feature on her phone and the narrator explains, 'You'll have the perfect glasses to your door in just a few days'. - 00:25–00:26 Shot of a woman in glasses and the narrator explains, 'So you can start wearing them in your daily routine.' - 00:27–00:29 Shot of the first woman wearing glasses and the narrator explains, 'Save those eyes from harsh UV-light exposure. - 00:29–00:31 The ad concludes with Zenni app in the app store and the narrator saying, 'Download the Zenni app to find your pair,' ending with a call to action and brand reinforcement.

# Ad summary This ad promotes Zenni's ID Guard glasses, which block blue light and offer 80% more protection than standard lenses. The ad features a woman who works online all day and says that her eyes are probably fried by 3pm. She recommends Zenni's ID Guard glasses, which start at $6.95. She encourages viewers to shop Zenni today. # Brand positioning Zenni is presented as an accessible eyewear brand that prioritizes eye health and protection, particularly for those who spend extended periods in front of screens. The brand positions itself as a solution to digital eye strain, offering glasses with advanced lens technology at an affordable price point. Zenni aligns with a lifestyle that acknowledges the demands of modern digital life, providing a functional solution without sacrificing style or budget. The brand pushes against the norm of expensive eyewear by offering protective glasses at a low price point. # Product Zenni's ID Guard glasses are designed to protect eyes from the harmful effects of blue light and infrared radiation emitted by digital screens. These glasses feature lenses with an anti-infrared coating that offers up to 80% more protection than standard lenses. The glasses are intended for anyone who works online all day and experiences eye strain or fatigue. A key selling point is their affordability, with prices starting as low as $6.95. The ad addresses the common pain point of digital eye strain, positioning the glasses as an accessible and effective solution for maintaining eye health in the digital age. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple backgrounds. The editing is straightforward with static shots and minimal transitions. The production quality is clean but not overly polished, giving it a relatable and authentic feel. The pacing is moderate, with cuts timed to the speaker's natural rhythm. # Hooks Spoken: 00:00–00:02: Don't need glasses? Doesn't matter. Everyone needs these! Text overlay: 00:00–00:01: Don't need glasses? / 00:01–00:02: Doesn't matter / 00:02–00:03: Everyone needs these! Visual: 00:00–00:02: A woman with long, dark hair and glasses sits at a white table with a laptop. She gestures with her hands as she speaks directly to the camera. The background is a plain, light-colored wall. The camera is positioned close to her face, creating a personal, selfie-style shot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of eye strain and fatigue from working online all day, suggesting that viewers' eyes are likely 'fried by 3pm.' # Value propositions - Protecting your eyes from as little as $6.95 (Affordability) - 80% more protection than standard lenses (Superior functionality) # Benefits - Protects your eyes - Reduces eye strain - Maintains eye health # Features - Blocks blue light - Anti-infrared coating - 80% more protection than standard lenses # Call to action Shop Zenni today! # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience and recommendation. # Storyline - 00:00–00:02 The ad begins with a woman directly addressing the viewer, asking if they need glasses. - 00:01–00:02 She states that everyone needs these glasses, regardless of whether they need glasses or not. This is intended to grab the viewer's attention and establish the product's broad appeal. - 00:02–00:07 She transitions to describing the problem of eye strain from working online all day, suggesting that viewers' eyes are likely 'fried by 3pm.' This is intended to create a relatable scenario and highlight the need for the product. - 00:07–00:09 She introduces Zenni's ID Guard glasses as the solution to this problem. - 00:09–00:16 She highlights the glasses' features, noting that they not only block blue light but also have an anti-infrared coating that offers 80% more protection than standard lenses. This is intended to showcase the product's superior functionality. - 00:16–00:21 She emphasizes the affordability of the glasses, stating that they protect your eyes from as little as $6.95. This is intended to remove a potential purchase barrier and make the product accessible to a wide audience. - 00:21–00:23 She ends with a call to action, encouraging viewers to shop Zenni today. This is intended to prompt immediate action and drive sales.

# Ad summary This ad promotes Zenni Optical, highlighting their affordable designer-level styles and virtual try-on software. The ad features a creator showcasing various glasses and sunglasses, emphasizing the brand's sale and the ability to see how the glasses look before buying, ensuring ultimate confidence. # Brand positioning Zenni Optical is presented as an affordable eyewear brand that offers designer-level styles without the high price tag. The brand aims to occupy a space in the consumer's mind as a provider of cute, affordable, and great quality glasses and sunglasses. Zenni aligns with a value-conscious lifestyle, promoting the idea that stylish eyewear should be accessible to everyone. The brand pushes against the norm of expensive designer eyewear by offering a virtual try-on software, allowing customers to see how the glasses look before purchasing. The brand positioning is both functional (offering a virtual try-on feature) and emotional (providing ultimate confidence). # Product The featured product is a range of glasses and sunglasses from Zenni Optical, offered at affordable prices starting from $6.95. The products are for individuals looking to update their glasses with designer-level styles without the designer price tag. The ad highlights the virtual try-on software, which allows customers to see how the glasses look before they buy, ensuring ultimate confidence. The USPs include affordability, designer styles, and the virtual try-on feature. The use occasion is for updating one's glasses or sunglasses. The ad addresses the purchase barrier of uncertainty about how glasses will look by offering the virtual try-on feature, making the product worth trying or buying. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style includes quick cuts to showcase different glasses and sunglasses. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover. The audio-visual sync is well-coordinated, with product actions and text timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 Zenni's having a sale! My winter wish-list just got way cheaper... Text overlay: 00:01–00:03 My winter wish-list just got way cheaper... Visual: 00:00–00:01 A black screen with the Zenni Optical logo in the center, accompanied by the text "Zenni's having a sale!" Below, a browser bar shows the Zenni Optical website. / 00:01–00:03 A woman with platinum blonde hair and bangs, wearing a black and white patterned sweater, sits on a cream-colored couch. She is wearing sunglasses and smiling. Behind her are two framed abstract art pieces. The Zenni Optical virtual try-on interface is visible, with options like "Menu," "Change PD (63mm)," "Upload photo," and "Reset." At the bottom, there are options for "Lenses," "Frames," "Sunglasses," "Light Adjusting," and "Specialty," along with a button to "View frame details." # Funnel stage Consideration # Pain points The pain point is the uncertainty of how glasses will look on a person before they buy them. This is signaled by the ad's emphasis on the virtual try-on software, which allows customers to "see what they look like before you buy." # Value propositions - Designer level styles without the designer price tag - Cute, affordable and great quality from as little as $6.95 # Benefits - See what they look like before you buy - Ultimate confidence - Cute, affordable and great quality # Features - Virtual try on software - Designer level styles - Affordable prices # Call to action Shop the Zenni sale today! # Point of view - Customer 100% – The ad is presented from the perspective of a customer or creator who is enthusiastic about the brand and its products. # Storyline - 00:00–00:01 The ad begins with a screen showing the Zenni Optical logo and the text "Zenni's having a sale!" This grabs the viewer's attention by announcing a sale event. - 00:01–00:03 00:01–00:03 A creator appears on screen, wearing sunglasses and stating, "My winter wish-list just got way cheaper..." This conveys excitement and implies that the sale makes desired items more accessible. - 00:03–00:06 00:03–00:06 The creator continues, "If you've been waiting to update your glasses then this is your sign." This speaks directly to the viewer, suggesting that now is the time to make a purchase. - 00:06–00:09 00:06–00:09 The creator says, "I'm talking designer level styles without the designer price tag." This emphasizes the value proposition of affordable designer styles. - 00:09–00:14 00:09–00:14 The creator adds, "And thanks to their Virtual try on software you can now see what they look like before you buy for ultimate confidence." This highlights a key feature that reduces purchase anxiety. - 00:14–00:19 00:14–00:19 The creator concludes, "Cute, affordable and great quality from as little as $6.95. Shop the Zenni sale today!" This summarizes the benefits and provides a call to action.

# Ad summary The ad promotes Zenni Optical, highlighting its face scan feature that helps users find the best-suited frames. The ad emphasizes affordability, convenience, and a wide selection of styles, positioning Zenni as a modern alternative to traditional glasses shopping. # Brand positioning Zenni Optical is presented as a modern and affordable solution for purchasing eyeglasses and sunglasses. The brand positions itself as a time-saving and cost-effective alternative to traditional in-store shopping. By offering a virtual try-on experience through its face scan technology and a vast selection of styles, Zenni aims to democratize eyewear, making it accessible and convenient for everyone. The brand focuses on functional benefits like affordability and convenience while also appealing to consumers who value style and variety. # Product The advertised product is Zenni Optical's online eyewear service, which allows customers to purchase eyeglasses and sunglasses virtually. The key feature highlighted is the face scan technology, which enables users to virtually try on different frames and see which ones suit them best. This technology addresses the common purchase barriers of not knowing which frames to choose and the inconvenience of in-store visits. Zenni also emphasizes the affordability of its frames and the extensive variety of styles available. The service caters to individuals looking for a convenient and budget-friendly way to buy glasses without sacrificing style or quality. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a home setting. The editing style consists of simple cuts between shots, maintaining a consistent and straightforward presentation. The production quality suggests a low-budget, self-made video, which aligns with the tone of a customer testimonial. The pacing is moderate, and the audio and visuals are synchronized to support the speaker's message. # Hooks Spoken: 00:00–00:02: You're missing out if you still buy glasses the old way. Visual: 00:00–00:02: The shot features a light-skinned woman with blonde hair, wearing a white sweater, standing indoors. She is holding a bright blue glasses case. The background includes a white doorframe and a glimpse into a kitchen with white cabinets and framed pictures on the wall. The camera is positioned at chest level, and the woman is looking directly into the camera with a smile. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration the product is solving is the inconvenience and high cost associated with traditional glasses shopping, as stated: "No more trips to the store for expensive frames." # Value propositions - Face scan to find glasses - Affordable prices with thousands of styles # Benefits - Saves time - Saves money - Affordable frames - Thousands of styles to choose from # Features - Face scan technology to find the best frames - Virtual try-on feature # Call to action None used. # Social proof - “I just use Zenni to save me time and money on my latest pair of glasses.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer sharing her positive experience with the product. # Storyline - 00:00–00:02 The ad begins with a woman stating that viewers are missing out if they still buy glasses the old way, introducing the problem of traditional glasses shopping. - 00:02–00:05 The woman claims that she uses Zenni Optical to save time and money on her latest pair of glasses, presenting the brand as a solution. - 00:05–00:09 The woman demonstrates Zenni's face scan feature on her phone, showing how it recommends frames based on the user's face shape, emphasizing the ease and personalization of the app. - 00:09–00:12 The woman reiterates the benefits of using Zenni, stating that there are no more trips to the store for expensive frames, highlighting the convenience and affordability of the product. - 00:12–00:16 The woman lists the features of being affordable and having thousands of styles to choose from and says that you'll never go back once you try it. - 00:16–00:17 The woman closes the ad with a playful exclamation, reinforcing her enthusiasm for the product.

# Ad summary This image ad by Zenni promotes saving with the Zenni app by offering 15% off your first order when you spend $50+ with code FIRSTAPP. # Brand positioning Zenni is presented as a modern and accessible eyewear brand that encourages customers to download their app to take advantage of offers. This positions Zenni as forward-thinking and customer-friendly. The brand aims to occupy a space in the consumer's mind as a tech-savvy eyewear provider. By offering app-exclusive discounts, Zenni promotes ease and savings. # Product The product featured is a pair of classic, dark-rimmed eyeglasses. The eyeglasses have a sleek, black frame. The eyeglasses are positioned to appear as though they are reflecting onto a shiny surface. The glasses are presented as a stylish and essential accessory, suitable for everyday wear. The ad addresses the purchase barrier of price by promoting a 15% discount to new customers who spend $50 or more through the app using the code FIRSTAPP. # Visual style The ad has a clean and modern visual aesthetic with a focus on showcasing the product with a sleek look and feel. The production quality is high, with professional lighting and smooth gradients. The ad appears to be designed to appear in-feed. # Hooks Headline: SAVE WITH THE ZENNI APP # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Save 15% when you order through the app. Use code FIRSTAPP. # Benefits - 15% off your first order # Features - Zenni app # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is the main voice of the ad, promoting its app and associated savings directly. # Storyline - The ad opens with the brand logo and the message "SAVE WITH THE ZENNI APP." This aims to immediately grab the viewer's attention by highlighting the potential savings available through the Zenni app. The brand is communicating directly to the audience, emphasizing a key benefit of using their app. - Below the headline, the ad provides specific details: "Get 15% off your first order through our app when you spend $50+ with code FIRSTAPP." This message gives a clear incentive to download and use the Zenni app, as well as details about how to redeem the offer. The brand is clearly stating the offer's terms to encourage immediate action. - The focal point of the ad is a stylish pair of eyeglasses against a softly lit background. This visually reinforces the product being offered and draws the viewer's eye. The brand is showcasing its product in a visually appealing manner.

# Ad summary This image ad from Zenni Optical promotes a 15% discount when using the brand app, featuring two distinct frame styles on a glossy surface. # Brand positioning Zenni Optical is presented as a modern eyewear provider, emphasizing accessibility and value. The brand is promoting the use of their app with a discount offer, suggesting a focus on digital convenience and customer engagement. This positioning caters to tech-savvy consumers who value ease of purchase and cost savings. The brand identity is clean and contemporary, aligning with an efficient, user-friendly shopping experience. # Product The ad features two pairs of Zenni Optical glasses. The pair on the left has dark, round frames, while the pair on the right is a classic aviator style with a silver metal frame. Both pairs have clear lenses. The reflection on the glossy surface gives prominence to the products and implies a premium quality. The ad is encouraging users to shop in-app, and offers an incentive for doing so. # Visual style The ad has a clean, modern visual style with a focus on product presentation and promotional messaging. The use of a gradient background and reflective surface adds depth, while the typography is bold and straightforward. The overall aesthetic is polished and professional, aimed at conveying value and style. # Hooks Headline: 15% OFF IN THE APP # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 15% off in the app: Shop using the app and save money on your purchase. # Benefits - 15% Off # Call to action None used. # Social proof - None used. # Point of view - Brand: All copy, including the headline, offer details, and brand logo, comes directly from the brand. # Storyline - The ad opens with a text overlay announcing '15% OFF IN THE APP' to immediately grab attention and highlight the promotion; the brand is communicating this offer to incentivize viewers to use their app for purchases. - Below the main headline, the brand specifies the offer details: 'On your first order when you spend $50+ with code FIRSTAPP.' This provides clarity on the terms of the promotion; the brand is qualifying the offer and providing instructions. - The visual focus then shifts to two different pairs of glasses displayed prominently at the bottom of the frame to showcase the product offerings; the brand is highlighting the variety and style of their eyewear.

# Ad summary This ad promotes Zenni Optical's virtual try-on feature. The ad features a creator trying on different styles of glasses using the virtual try-on feature. She highlights the convenience and fun of the feature, and encourages viewers to try it for themselves. # Brand positioning Zenni Optical is presented as a modern, accessible eyewear brand that prioritizes convenience and style. The brand aims to occupy a space in the consumer's mind as a fun and easy way to shop for glasses online. The brand aligns with values of convenience, trendiness, and self-expression. Zenni Optical pushes against the norm of traditional brick-and-mortar eyewear shopping by offering a virtual try-on experience. The brand positioning is both functional (convenience, ease of use) and emotional (fun, self-expression). # Product The ad promotes Zenni Optical's virtual try-on feature, which allows customers to virtually try on different styles of glasses before making a purchase. The feature is for anyone who wants to shop for glasses online without the hassle of going to multiple stores. The virtual try-on feature allows users to see how every pair of glasses looks on their face before they buy. The USP is the convenience and ease of use, eliminating the need for multiple trips to physical stores. The ad shows the virtual try-on being used to find glasses for different occasions, such as work, office parties, and full glam events. The ad addresses the purchase barrier of not being able to try on glasses before buying them online. # Visual style The ad has a casual, UGC feel with a polished commercial look. The editing style is quick cuts, with smooth transitions. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent throughout the ad. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Help me pick my holiday frames Text overlay: Help me pick my holiday frames Visual: 00:00–00:01 The shot is a close-up of a fair-skinned person with blonde hair and bangs, wearing a brown fur coat and a brown leather jacket. They are holding up a pair of brown sunglasses and smiling at the camera. The background is a white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the hassle of going to multiple stores to try on different styles of glasses. # Value propositions - The virtual try-on feature makes it easy and fun to find the perfect pair of glasses. - The wide variety of styles ensures that you can find a pair for every event. # Benefits - Convenience - Ease of use - Fun - Ability to see how glasses look on your face before you buy # Features - Virtual try-on feature - Wide variety of styles # Call to action Try it for yourself today # Social proof - "I spent way too long trying on different styles for the holidays and now I have a pair for every event" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is enthusiastic about the product. # Storyline - 00:00–00:01 The creator asks for help picking her holiday frames. - 00:01–00:04 The creator introduces Zenni's virtual try-on feature and says that if you haven't tried it, you're missing out. - 00:04–00:09 The creator explains that you can literally see how every pair of glasses looks on your face before you buy. - 00:09–00:11 The creator states that there are no more trips to multiple stores. - 00:11–00:16 The creator says she spent way too long trying on different styles for the holidays and now she has a pair for every event. - 00:16–00:18 The creator lists different events, such as work, office party, and full glam. - 00:18–00:20 The creator says it's so easy and honestly kind of addictive. - 00:20–00:22 The creator says it makes picking glasses feel fun again. - 00:22–00:24 The creator encourages viewers to try it for themselves today.

# Ad summary This ad features a man reviewing and recommending Zenni glasses. He expresses that the glasses are affordable, designer, and high quality. He highlights the convenience of being able to virtually scan your face to find your fit. # Brand positioning Zenni is presented as an accessible eyewear provider that disrupts traditional norms by offering affordable glasses without sacrificing style or quality. The brand positions itself as a practical alternative to expensive designer brands. Zenni promotes a blend of functional value (low cost, virtual try-on) and emotional satisfaction (designer look, premium feel) aligning with a lifestyle of smart spending and style-consciousness. # Product The product is affordable prescription glasses from Zenni. The glasses are presented as an alternative to expensive designer brands. The advertisement emphasizes that Zenni glasses offer a premium look and feel without the high cost, with the presenter stating he acquired a pair for only $60, in contrast to the $200+ typically spent on glasses. Key features highlighted include the availability of thousands of styles, a virtual face scan to ensure a good fit, and the perception of the glasses as 'designer' in appearance. The ad targets the purchase barrier of high cost by contrasting Zenni's affordability with designer eyewear prices, while still promising high quality. # Visual style The ad has a UGC feel, with natural lighting. The editing is simple. The pacing is moderate. # Hooks Spoken: 00:00–00:03 Would you guess that these cost less than brunch? Text overlay: 00:00–00:02 These glasses cost less than brunch! 👀 Visual: 00:00–00:02 A dark-skinned man with short, wavy hair is centered and speaking directly to the camera. Behind him is a phone screen showing various glasses options on the Zenni website. The background of the website features yellow and white diamonds. # Funnel stage Consideration # Pain points The ad addresses the pain point of expensive glasses. The presenter notes that "Everybody's out here spending 200 plus on glasses." # Value propositions - "Skip the designer price tag and try Zenni." - The glasses cost less than brunch. - Get designer quality glasses without having to take out another mortgage. # Benefits - Affordable - They feel premium - They fit perfectly - They look designer # Features - Thousands of styles - Virtually scan your face to find your fit # Call to action try Zenni. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing the product and sharing his experience. # Storyline - 00:00–00:02 The ad opens with the presenter on screen in front of the Zenni website, posing the question of how much the glasses cost. - 00:02–00:06 00:02–00:06 The presenter is holding a glasses case. He remarks that people are spending over $200 on glasses, but he got his from Zenni for only $60, positioning Zenni as a cost-effective alternative. - 00:06–00:11 00:06–00:11 The presenter puts on the glasses to demonstrate that they feel premium and fit perfectly. He states that they look designer, emphasizing Zenni's combination of style and value. - 00:11–00:14 00:11–00:14 The presenter uses the virtual scan option on the Zenni website. He notes that he didn’t have to spend an exorbitant amount to afford them. This reinforces the affordability and convenience of the brand. - 00:14–00:17 00:14–00:17 The presenter summarizes the key takeaway that you should skip the designer price tag and try Zenni.