How Growth Supplements Advertises on Meta

# Ad summary This ad showcases Growth's peanut butter products in various flavors, emphasizing their convenience and deliciousness for everyday use. The ad uses a visually appealing layout with product shots, flavor-related ingredients, and a clear call to action to encourage viewers to purchase. # Brand positioning Growth is presented as a brand that offers practical and tasty options for everyday life, specifically through its range of peanut butter products. The brand positions itself as a provider of convenient and flavorful choices, emphasizing the ease of incorporating their products into daily routines. The brand aims to occupy a space in the consumer's mind as a go-to for healthy and delicious spreads, aligning with a lifestyle that values both taste and convenience. It does not explicitly push against any category norms but focuses on delivering a functional benefit of providing a quick and enjoyable food option. # Product The ad features Growth's peanut butter, available in four flavors: Brownie, Chocolate Intenso (Intense Chocolate), Morango (Strawberry), and Caramelo (Caramel). Each flavor is packaged in a black jar with a distinct label indicating the flavor. The peanut butter is presented as a practical and tasty option for everyday use, addressing the need for a quick and enjoyable food choice. The ad highlights the variety of flavors available, suggesting that there is a peanut butter option to suit different taste preferences. The jars are shown in a dynamic arrangement, emphasizing their appeal and encouraging viewers to try or buy them. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on vibrant colors and dynamic arrangement. The visual motifs include scattered ingredients and diagonal lines to create depth. The image treatment involves background removal and color grading to enhance the product's appeal. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, aiming to capture attention with its high-design look. # Hooks Headline: PASTAS DE AMENDOIM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Convenient and delicious peanut butter options for everyday use. # Benefits - UMA OPÇÃO PRÁTICA E SABOROSA PARA O DIA A DIA # Features - PASTA DE AMENDOIM BROWNIE - PASTA DE AMENDOIM CHOCOLATE INTENSO - PASTA DE AMENDOIM MORANGO - PASTA DE AMENDOIM CARAMELO # Call to action COMPRAR # Social proof - None used. # Point of view - Brand: The brand is presenting its new peanut butter flavors and highlighting their benefits. - Customer: The ad is designed to appeal to customers looking for a practical and tasty food option for everyday use. # Storyline - The ad begins by introducing the new peanut butter flavors from Growth, immediately capturing attention and setting the stage for what's to come. The brand is telling the audience about its new product line. - Next, the ad emphasizes that the peanut butter is a practical and tasty option for everyday use, highlighting the product's benefits and convenience. The brand is telling the audience why they should consider this product. - Finally, the ad includes a 'Comprar' (Buy) button, prompting viewers to take immediate action and purchase the product. The brand is directly encouraging the audience to make a purchase.

# Ad summary This ad promotes a kit of three supplements from Growth, including creatine monohydrate, Haze pre-workout, and a multivitamin. The ad features a young woman in a gym setting who speaks directly to the camera, highlighting the benefits of the kit for strength, volume, intensity, disposition, and immunity. She emphasizes the practicality, economy, and results offered by the combo, encouraging viewers to click the link to purchase. # Brand positioning Growth is presented as a provider of high-quality supplements, offering a practical and economical solution for individuals seeking to enhance their fitness journey. The brand emphasizes the reliability and effectiveness of its products, positioning itself as a trusted source for achieving real results. By offering products directly from the factory, Growth aims to provide customers with original, high-quality supplements that support their fitness goals. # Product The ad promotes a kit of three supplements from Growth. The kit includes creatine monohydrate for strength and volume, Haze pre-workout for training with intensity and maintaining performance, and a multivitamin to maintain disposition and immunity. The kit is presented as a practical, economical, and effective solution for individuals looking to enhance their fitness routine. The ad emphasizes that Growth products are original and come directly from the factory, ensuring quality and reliability. # Visual style The ad has a polished UGC feel, with clear visuals and professional lighting. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The use of text overlays and banners is timed to the music and voiceover, enhancing the overall message. The visual motifs include the use of red and black banners to highlight key information and product benefits. # Hooks Spoken: Você pesquisou seus suplementos, colocou no carrinho, mas acabou adiando e agora ficou sem. Text overlay: @brendaaduuarte (Instagram handle) / TEAM GROWTH Visual: 00:00–00:04: A young woman with light skin and reddish-blonde hair in a bun, wearing a light pink sports bra and shorts set, sits on a blue weight machine in a gym. She looks down at her phone with a concerned expression, resting her chin on her hand. The background includes various gym equipment and weights. A small microphone is clipped to her bra strap. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of researching and adding supplements to a cart, but then delaying the purchase and ending up without them. This is signaled by the line: "Você pesquisou seus suplementos, colocou no carrinho, mas acabou adiando e agora ficou sem" (You researched your supplements, put them in the cart, but ended up postponing and now you're without). # Value propositions - Kit de três suplementos com ótimo custo-benefício (Kit of three supplements with great cost-benefit) - Praticidade, economia e resultados em um único combo (Practicality, economy, and results in a unique combo) - Produtos originais da fábrica direto pra sua casa (Original products from the factory directly to your home) # Benefits - Força e volume (Strength and volume) - Treinar com intensidade e não perder o rendimento (Train with intensity and not lose performance) - Manter sua disposição e imunidade em dia (Maintain your disposition and immunity up to date) # Features - Creatine monohydrate - Haze pre-workout - Multivitamin # Call to action É só clicar no link e garantir o seu kit e começar a evoluir de verdade. (Just click on the link and guarantee your kit and start evolving for real.) # Social proof - "Quem confia na Growth, sabe que o resultado é real." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who is sharing her experience and promoting the product. # Storyline - 00:00–00:04 The ad begins with a young woman sitting in a gym, looking at her phone with a concerned expression. - 00:00–00:04 She speaks to the audience, describing the scenario of researching supplements, adding them to a cart, but then delaying the purchase and ending up without them. This sets up a relatable problem for viewers who may have experienced the same situation. - 00:04–00:05 The scene transitions to a split screen with a red background, and the woman introduces Growth as a solution to this problem. - 00:05–00:09 She announces that Growth has created a kit of three supplements with great value, transitioning to a full screen view of her in the gym. - 00:09–00:19 She details the three supplements included in the kit: creatine monohydrate for strength and volume, pre-workout Haze for training with intensity and maintaining performance, and a multivitamin for maintaining disposition and immunity. - 00:19–00:23 She emphasizes the practicality, economy, and results offered by the kit, highlighting it as a unique combo. - 00:23–00:26 She states that those who trust Growth know the results are real, reinforcing the brand's reliability. - 00:26–00:29 She highlights that the products are original from the factory and delivered directly to the customer's home, emphasizing quality and convenience. - 00:29–00:33 She encourages viewers to click the link to secure their kit and start evolving for real, providing a clear call to action. - 00:33–00:39 The ad concludes with a black screen featuring text that reads, "Quem pesquisa escolhe Growth!" (Those who research choose Growth!) and the website address, reinforcing the brand's message and providing a direct link for viewers to access the products.

# Ad summary This ad promotes Growth Supplements' Creatina Monohidratada, highlighting its benefits for delaying muscle fatigue, increasing repetitions, and promoting overall workout evolution. The ad targets individuals looking to enhance their workout results through a simple supplement. # Brand positioning Growth Supplements is presented as a brand focused on providing effective supplements for individuals seeking real workout results. The brand emphasizes the importance of research and informed choices, positioning itself as the preferred option for those who prioritize quality and proven benefits. The brand aligns with a lifestyle of fitness and dedication to achieving tangible improvements in physical performance. Growth Supplements pushes against the norm of quick fixes and instead promotes a more informed and research-backed approach to supplementation, appealing to consumers who value substance over hype. The brand positioning is both functional, highlighting the performance benefits of its products, and aspirational, aligning with the desire for real results and continuous improvement. # Product The featured product is Growth Supplements' Creatina Monohidratada, a dietary supplement in powder form designed to enhance workout performance. It is presented as a simple yet effective addition to any fitness routine, aimed at individuals looking to maximize their results. The product is explicitly stated to delay muscle fatigue, allowing for more repetitions, increased load, and overall workout evolution. The ad addresses the common purchase barrier of skepticism by emphasizing that those who research choose Growth Supplements, implying that the product's efficacy is backed by scientific evidence and consumer validation. The product is shown in a black container with green labeling, highlighting its key ingredients and benefits. # Visual style The ad has a polished commercial aesthetic with quick cuts and dynamic text overlays. The production quality is high, with clear visuals and professional editing. The visual motifs include the use of bold text, bright colors, and product close-ups. The pacing is fast, with cuts timed to the voiceover and music, creating a sense of energy and excitement. # Hooks Spoken: 00:00–00:03 Seu treino pode render muito mais Text overlay: 00:00–00:03 SEU TREINO / 00:00–00:03 PODE RENDER Visual: 00:00–00:03 A woman with tan skin and dark hair, wearing a pink sports bra and leggings with 'GROWTH' printed on them, is shown doing push-ups on a green mat in a gym setting. She is positioned on top of two wooden blocks. The camera angle is low, focusing on her upper body and the effort she is exerting. The background is blurred, with gym equipment visible. Text overlays read 'SEU TREINO' and 'PODE RENDER'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not achieving desired results from current workout routines, as signaled by the question 'QUER TER RESULTADO DE VERDADE?' # Value propositions - Creatina Monohidratada delays muscle fatigue, leading to more repetitions, increased load, and overall workout evolution. - Simple supplement to enhance workout performance. # Benefits - Atrasa a fadiga muscular - Mais repetições - Mais carga - Mais evolução # Features - Creatina Monohidratada - Suplemento alimentar em pó - Peso líquido 250 g # Call to action None used. # Social proof - QUEM PESQUISA ESCOLHE GROWTH – This tagline implies that those who research supplements choose Growth Supplements, suggesting that the product's efficacy is backed by scientific evidence and consumer validation. # Point of view - Customer 20% – The ad begins with a woman doing push-ups, representing the customer's perspective and their fitness journey. - Brand 80% – The majority of the ad is told from the brand's perspective, showcasing the product's features, benefits, and value proposition. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman doing push-ups, suggesting an active lifestyle and the effort required to achieve fitness goals. The text overlay states, 'SEU TREINO PODE RENDER MUITO MAIS,' implying that current workout routines can be significantly improved. This sets the stage for introducing a solution to enhance workout performance, speaking directly to the viewer's desire for better results. - 00:03–00:07 00:03–00:07 The ad transitions to a close-up of Growth Supplements' Creatina Monohidratada, accompanied by the text overlay 'A CREATINA MONOHIDRATADA ATRASA A FADIGA MUSCULAR.' This introduces the product as a solution and highlights its primary benefit of delaying muscle fatigue. The perspective shifts to the brand, showcasing the product's features and benefits in a straightforward manner. - 00:07–00:11 00:07–00:11 The ad continues to emphasize the benefits of the product with text overlays 'MAIS REPETIÇÕES,' 'MAIS CARGA,' and 'MAIS EVOLUÇÃO,' reinforcing the idea that Creatina Monohidratada leads to improved workout performance. The visual of two containers of the product further emphasizes its availability and potential for long-term use. The perspective remains with the brand, highlighting the product's value proposition. - 00:11–00:13 00:11–00:13 The ad poses the question 'QUER TER RESULTADO DE VERDADE?' directly engaging the viewer and challenging them to consider whether they are achieving their desired results. This serves as a call to action, prompting viewers to seek a more effective solution. The perspective shifts back to the viewer, encouraging them to reflect on their current workout outcomes. - 00:13–00:16 00:13–00:16 The ad concludes with the Growth Supplements logo and the tagline 'QUEM PESQUISA ESCOLHE GROWTH,' reinforcing the brand's positioning as the choice for informed consumers. This serves as a final persuasive message, suggesting that those who do their research will ultimately choose Growth Supplements. The perspective returns to the brand, solidifying its identity and value proposition.

# Ad summary This ad promotes a kit of three Growth Supplements products: Creatina Monohidratada, Pré-Treino Haze, and Multivitamínico. The ad features a male presenter in a gym setting, who explains the benefits of each product and encourages viewers to purchase the kit for a discounted price. # Brand positioning Growth Supplements is presented as a provider of high-quality, original supplements sourced directly from the factory. The brand emphasizes international quality and positions itself as the choice for informed consumers who prioritize research and quality. The brand aligns with a lifestyle focused on fitness, health, and maximizing workout performance. The brand pushes against the norm of purchasing individual supplements by offering a convenient kit of essential products. # Product The ad features three main products from Growth Supplements. Creatina Monohidratada is a supplement that provides more strength and disposition for training. Pré-Treino Haze is a pre-workout supplement that prevents tiredness and maintains focus from the beginning to the end of a workout. Multivitamínico is a multivitamin that complements the diet, contains more than 20 nutrients, and maintains immunity and overall health. The ad highlights that these products are original, of international quality, and available directly from the factory, addressing potential purchase barriers related to quality and authenticity. The ad encourages viewers to buy these three products as a kit for a lower price than purchasing them individually. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high, with clear visuals and professional lighting. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Descubra três suplementos que vão te dar mais disposição no seu treinamento e muito mais saúde no seu dia a dia. Text overlay: 3 SUPLEMENTOS / DISPOSIÇÃO / SAÚDE Visual: 00:00–00:05: A man with a beard and a white t-shirt is centered in the frame, looking directly at the camera. He is in a gym setting with workout equipment visible in the blurred background. Text overlays appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lacking energy, focus, and overall health during workouts and daily life. The presenter states that the supplements will provide more disposition, strength, and focus, implying that the viewer may be experiencing a lack of these qualities. # Value propositions - Buy these three products as a kit for a lower price than buying them individually - Original products of international quality, from the factory directly to your house # Benefits - More disposition in training - More health in the day to day - More strength for training - Maintained focus during workout - Maintained immunity - Lower price when buying the kit # Features - Creatina Monohidratada: More strength and disposition for training - Pré-Treino Haze: Prevents tiredness, maintains focus from the beginning to the end - Multivitamínico: Complements the diet, has more than 20 nutrients, maintains immunity and health - Original products - International quality - From the factory directly to your house # Call to action ACESSE GSUPLEMENTOS.COM.BR # Social proof - "Quem pesquisa escolhe Growth" – Male 1 (Presenter) # Point of view - Brand 100% – The ad is presented from the brand's perspective, with a presenter explaining the benefits of the products. # Storyline - 00:00–00:05 The presenter introduces the ad by stating that he will reveal three supplements that will give more disposition in training and more health in the day to day. - 00:05–00:10 The presenter introduces Creatina Monohidratada, stating that it will give more strength and disposition for training. - 00:11–00:15 The presenter introduces Pré-Treino Haze, stating that it avoids tiredness and maintains focus from the beginning to the end. - 00:16–00:18 The presenter drinks the Pré-Treino Haze. - 00:18–00:26 The presenter introduces Multivitamínico, stating that it complements the diet, has more than 20 nutrients, and maintains immunity and health. - 00:29–00:33 The presenter states that Growth put these three products together in a unique kit. - 00:33–00:38 The presenter states that buying the kit means buying these three products for a lower price. - 00:39–00:44 The presenter states that if you want to intensify your training, these products cannot be missing in your day to day. - 00:45–00:50 The presenter states that these are original products of international quality, from the factory directly to your house. - 00:50–00:52 The presenter ends the ad by stating that whoever researches chooses Growth.

# Ad summary This ad promotes Growth supplements, specifically a kit of three supplements: creatine, pre-workout, and multivitamins. The ad features a woman in a gym setting who explains the benefits of each supplement and encourages viewers to click the link to purchase the kit. # Brand positioning Growth is presented as a brand that offers high-quality, original supplements directly from the factory to the consumer's home. The brand emphasizes the value of research and informed choices, positioning itself as the preferred option for those who prioritize quality and results. Growth aims to occupy a space in the consumer's mind as a reliable source for supplements that deliver real results, promoting a lifestyle of fitness and well-being. The brand pushes against the norm of purchasing supplements from third-party retailers, highlighting the direct-to-consumer approach as a key differentiator. The brand positioning is both functional, focusing on the effectiveness and originality of the products, and emotional, appealing to the consumer's desire for real results and confidence in their supplement choices. # Product The ad features a kit of three supplements from Growth, designed to provide a comprehensive approach to fitness and well-being. The kit includes: Creatina Monohidratada (Creatine Monohydrate), which is for força e volume (strength and volume); Pré-treino Haze (Haze Pre-workout), which is for training com intensidade e não perder o rendimento (with intensity and not losing performance); and Multivitamínico (Multivitamin), which is para manter sua disposição e imunidade em dia (to maintain your disposition and immunity up to date). The ad addresses the purchase barrier of uncertainty by emphasizing that Growth products are originais da fábrica direto pra sua casa (original from the factory directly to your home), ensuring quality and authenticity. The ad tells the viewer that this product is worth trying because it offers praticidade, economia e resultados em um único combo (practicality, economy, and results in a single combo). # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, giving the ad a professional feel. The visual motifs include the use of text overlays to highlight key information and product benefits. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:02 Você não vai ter resultados se deixar seus suplementos só no carrinho. Visual: 00:00–00:02 The shot features a woman with light skin, light red hair, wearing a light pink sports bra and shorts set, sitting on a weight machine in a gym. She is holding a phone in her hands and looking directly at the camera. Behind her is a blue weight machine and a poster on the wall. The camera is stationary and at eye level. A red circle with a shopping cart icon is superimposed on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not achieving results despite purchasing supplements. This is signaled by the opening line: "Você não vai ter resultados se deixar seus suplementos só no carrinho" (You won't get results if you leave your supplements in the cart). # Value propositions - Ótimo custo-benefício (Great cost-benefit) - Produtos originais da fábrica direto pra sua casa (Original products from the factory directly to your home) - Praticidade, economia e resultados em um único combo (Practicality, economy, and results in a single combo) # Benefits - Força e volume (Strength and volume) - Treinar com intensidade e não perder o rendimento (Train with intensity and not lose performance) - Manter sua disposição e imunidade em dia (Maintain your disposition and immunity up to date) - Praticidade, economia e resultados em um único combo (Practicality, economy, and results in a single combo) # Features - Creatina monohidratada (Creatine Monohydrate) - Pré-treino Haze (Haze Pre-workout) - Multivitamínico (Multivitamin) - Produtos originais da fábrica direto pra sua casa (original from the factory directly to your home) # Call to action É só clicar no link e garantir o seu kit e começar a evoluir de verdade. (Just click on the link and guarantee your kit and start evolving for real.) # Social proof - "Quem confia na Growth, sabe que o resultado é real" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a woman who appears to be a fitness enthusiast or influencer, sharing her experience and promoting the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman in a gym setting, sitting on a weight machine and looking directly at the camera. She states that you won't get results if you leave your supplements in the cart. This is intended to grab the viewer's attention by addressing a common frustration in the fitness journey. The perspective is from the woman, who appears to be a fitness enthusiast or influencer, and the tone is direct and slightly challenging. - 00:03–00:08 00:03–00:08 The woman transitions to introducing a kit of three supplements from Growth, highlighting that it offers ótimo custo-benefício (great cost-benefit). This builds on the previous statement by presenting a solution to the problem of not achieving results. The perspective remains from the woman, and the tone is now more informative and enthusiastic. - 00:08–00:17 00:08–00:17 The woman details each supplement in the kit: Creatina monohidratada (Creatine Monohydrate) for força e volume (strength and volume), Pré-treino Haze (Haze Pre-workout) for training com intensidade e não perder o rendimento (with intensity and not losing performance), and Multivitamínico (Multivitamin) para manter sua disposição e imunidade em dia (to maintain your disposition and immunity up to date). This provides specific information about the products and their benefits, further building on the solution presented earlier. The perspective is still from the woman, and the tone is informative and encouraging. - 00:17–00:21 00:17–00:21 The woman summarizes the benefits of the kit, stating that it offers praticidade, economia e resultados em um único combo (practicality, economy, and results in a single combo). This reinforces the value proposition of the product. The perspective remains from the woman, and the tone is persuasive and confident. - 00:22–00:24 00:22–00:24 The woman states that quem confia na Growth, sabe que o resultado é real (who trusts Growth, knows that the result is real). This builds trust and credibility by implying that Growth is a reliable brand. The perspective is from the woman, and the tone is reassuring and confident. - 00:24–00:27 00:24–00:27 The woman emphasizes that the products are produtos originais da fábrica direto pra sua casa (original from the factory directly to your home). This reinforces the authenticity and quality of the products. The perspective is from the woman, and the tone is informative and reassuring. - 00:27–00:31 00:27–00:31 The woman concludes by encouraging viewers to click the link and garantir o seu kit e começar a evoluir de verdade (guarantee your kit and start evolving for real). This is a direct call to action, urging viewers to purchase the product. The perspective is from the woman, and the tone is encouraging and motivating. - 00:31–00:37 00:31–00:37 The ad ends with a screen displaying the text QUEM PESQUISA ESCOLHE GROWTH! (WHO RESEARCHES CHOOSES GROWTH!) and the website address gsuplementos.com.br. This reinforces the brand's message and provides a clear call to action. The perspective is from the brand, and the tone is confident and assertive.

# Ad summary This ad promotes Growth supplements, specifically a kit of three supplements for practicality, economy, and results. The ad features a young woman in a gym setting who explains the benefits of each supplement in the kit: creatine for strength and volume, pre-training Haze for intensity, and a multivitamin for disposition and immunity. She encourages viewers to click the link to purchase the kit and start evolving. # Brand positioning Growth is presented as a brand that offers practical and economical solutions for fitness enthusiasts looking to improve their performance and overall well-being. The brand is positioned as trustworthy and reliable, providing original products directly from the factory to the customer's home. Growth aims to occupy a space in the consumer's mind as a provider of high-quality supplements that deliver real results, emphasizing the value of their products through convenient kits that combine multiple benefits. The brand aligns with a lifestyle focused on fitness, health, and achieving tangible improvements in physical performance and immunity. # Product The ad features a kit of three supplements designed to provide practicality, economy, and results. The kit includes: Creatina Monohidratada (Creatine Monohydrate) for strength and volume, Pre-treino Haze (Pre-training Haze) for training with intensity and maintaining performance, and a Multivitamínico (Multivitamin) to maintain disposition and immunity. The products are presented as a convenient combo that addresses multiple fitness needs in one purchase. The ad emphasizes that these are original products from the factory, delivered directly to the customer's home, ensuring quality and authenticity. The products are for individuals looking to enhance their workout performance, increase their strength and volume, and maintain their overall health and immunity. # Visual style The ad has a polished, commercial feel with bright and even lighting. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high, giving the ad a professional look. The pacing is consistent, with cuts timed to the music and voiceover lines. The visual motifs include the use of banners with text overlays to highlight key points and product information. # Hooks Spoken: 00:00–00:02 Female 1: Tá pensando em economizar na compra dos suplementos? Text overlay: 00:00–00:02 ECONOMIZAR! (Banner) / 00:00–00:02 Tá pensando em economizar na compra dos suplementos? Visual: 00:00–00:02 A young woman with light skin and reddish-blonde hair, wearing a light pink sports bra and shorts, sits in a gym. She is centered in the frame, looking directly at the camera and speaking. Behind her, there are blue gym machines and equipment. The lighting is bright and even. Text overlay: “ECONOMIZAR! Tá pensando em economizar na compra dos suplementos?” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of fitness enthusiasts who are looking to save money on supplements without sacrificing quality or results. The question "Tá pensando em economizar na compra dos suplementos?" (Are you thinking about saving money on supplements?) directly targets this concern. # Value propositions - Praticidade, economia e resultados em um único combo (Practicality, economy, and results in a single combo) - Produtos originais da fábrica direto pra sua casa (Original products from the factory directly to your home) # Benefits - Força e volume (Strength and volume) - Treinar com intensidade e não perder o rendimento (Train with intensity and not lose performance) - Manter sua disposição e imunidade em dia (Maintain your disposition and immunity in day) # Features - Creatina Monohidratada (Creatine Monohydrate) - Pre-treino Haze (Pre-training Haze) - Multivitamínico (Multivitamin) # Call to action É só clicar no link e garantir o seu kit e começar a evoluir de verdade. (Just click on the link and guarantee your kit and start evolving for real.) # Social proof - "Quem confia na Growth, sabe que o resultado é real." – Female 1 (Customer/Influencer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer/influencer who is promoting the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman in a gym setting asking if the viewer is thinking about saving money on supplements. This is intended to grab the viewer's attention by addressing a common concern among fitness enthusiasts. - 00:02–00:07 00:02–00:07 She then asks if the viewer knows that Growth has invented a kit of three supplements with excellent cost-benefit. This introduces the product and its key selling point: affordability and value. - 00:07–00:10 00:07–00:10 The woman describes Creatina Monohidratada (Creatine Monohydrate) for strength and volume. This highlights the specific benefits of one of the supplements in the kit. - 00:10–00:13 00:10–00:13 She introduces Pre-treino Haze (Pre-training Haze) for training with intensity and not losing performance. This continues to showcase the individual benefits of each supplement. - 00:13–00:17 00:13–00:17 The woman presents the Multivitamínico (Multivitamin) to maintain disposition and immunity. This completes the description of the three supplements in the kit. - 00:17–00:20 00:17–00:20 She states that the kit offers practicality, economy, and results in a single combo. This reinforces the value proposition of the product. - 00:20–00:23 00:20–00:23 The woman claims that those who trust Growth know the results are real. This builds trust and credibility by implying that the brand is known for delivering on its promises. - 00:23–00:26 00:23–00:26 She mentions that the products are original from the factory, delivered directly to the customer's home. This emphasizes the authenticity and quality of the products. - 00:26–00:30 00:26–00:30 The woman encourages viewers to click the link to guarantee their kit and start evolving for real. This is a direct call to action, urging viewers to make a purchase. - 00:31–00:34 00:31–00:34 The ad concludes with a text overlay stating, "Quem pesquisa escolhe Growth!" (Who researches chooses Growth!). This reinforces the brand's value proposition and encourages viewers to choose Growth over competitors.

# Ad summary This ad promotes Growth Creatina, emphasizing its purity and benefits for strength, disposition, and performance. The ad features a man in a gym setting discussing the importance of choosing the right creatine supplement and highlighting Growth Creatina as a 100% pure option with approved purity reports. He encourages viewers to click the provided link to purchase the product directly from the factory. # Brand positioning Growth Creatina is presented as a premium supplement brand focused on purity and effectiveness. The brand aims to occupy the space of a trusted and reliable source for creatine, emphasizing the importance of product purity for optimal results. It aligns with a lifestyle of fitness and performance enhancement, positioning itself as a reference in supplementation. The brand pushes against the norm of potentially impure or ineffective supplements by highlighting its 100% pure creatine with approved purity reports. The brand positioning is both functional (performance, purity) and emotional (trust, confidence in results). # Product Growth Creatina is a creatine supplement designed to enhance strength, disposition, and overall performance. It is marketed as 100% pure creatine with approved purity reports, ensuring consumers are getting a high-quality product. The product is for individuals seeking to improve their fitness and athletic performance. The ad highlights that it guarantees strength, improves disposition, and maximizes performance. The use occasion is implied to be during fitness routines and workouts. The ad addresses the purchase barrier of product purity by emphasizing that Growth Creatina is 100% pure and has approved purity reports. # Visual style The ad has a polished commercial aesthetic with a clean and modern look. The editing style includes quick cuts and static shots, with smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:03: E na hora de comprar, o que faz você escolher a creatina ideal? Visual: 00:00–00:03: A man with dark hair and a beard, wearing a white t-shirt, stands in front of a dark background with red and blue lighting. He holds a black and green container of creatine and gestures with his finger while speaking. # Funnel stage Consideration # Pain points The ad addresses the concern of product purity in creatine supplements. Many creatine products may not be pure, leading to ineffective results or potential health risks. The ad highlights the importance of choosing a creatine supplement with guaranteed purity. # Value propositions - 100% pure creatine with approved purity reports ensures you are consuming a high-quality supplement. - Guarantees strength, improves disposition, and maximizes performance, providing comprehensive benefits for fitness enthusiasts. # Benefits - Guarantees your strength - Improves your disposition - Maximizes your performance # Features - 100% pure creatine - Approved purity reports # Call to action Clique neste link (Click this link) # Point of view - Brand 100% – The entire ad is delivered by a man who appears to be a brand representative, promoting the product and its benefits. # Storyline - 00:00–00:03 The ad begins with a man holding a container of creatine, asking what makes you choose the ideal creatine. - 00:03–00:09 He states that the main point is the purity of the product, as it guarantees you are consuming the right supplement. - 00:09–00:13 He mentions that when talking about purity, the brand that comes to mind is Growth Creatina. - 00:13–00:18 He states that Growth Creatina is 100% pure with 100% approved purity reports. - 00:18–00:27 He says that it is a reference in supplementation, guarantees your strength, improves your disposition, and maximizes your performance. - 00:27–00:32 He concludes by saying that now that you know which creatine to choose, click the link to guarantee a product that comes directly from the factory. - 00:33–00:38 The ad ends with a screen stating, "Quem pesquisa escolhe Growth!" (Who researches chooses Growth!) and the website address.

# Ad summary This ad features a bodybuilder sitting on a park bench promoting Growth brand apparel and whey protein. He highlights the variety of apparel available, including shoes, socks, shorts, tank tops, hats, and even underwear, although he jokes that he won't show that. He also promotes Growth whey protein, emphasizing its European quality. The ad concludes with the tagline, "Quem pesquisa escolhe Growth!" (Those who research choose Growth!). # Brand positioning Growth is presented as a brand that offers a complete look for the summer, including apparel and supplements. The brand emphasizes quality, style, and direct-from-the-factory sourcing. It positions itself as a provider of European-quality whey protein and a wide range of fashionable athletic wear, catering to individuals who prioritize both fitness and style. The brand aims to occupy a space in the consumer's mind as a one-stop shop for fitness-related products, promoting a lifestyle that combines health, fashion, and quality. # Product The ad features Growth brand apparel and whey protein. The apparel includes shoes, socks, shorts, tank tops, hats, and underwear. The whey protein is highlighted as having a European standard of quality. The ad emphasizes that the products are direct from the factory, ensuring quality and style. The products are for individuals who want to activate their summer mode and ensure they have quality products for their fitness and lifestyle needs. The ad addresses the purchase barrier by emphasizing the quality and direct sourcing of the products. # Visual style The ad has a hybrid aesthetic, combining a UGC feel with polished commercial elements. The editing style includes quick cuts and static shots. The production quality is relatively high, with clear visuals and professional-looking graphics. The pacing is consistent, with cuts timed to the voiceover. The overall tone is energetic and informative. # Hooks Spoken: 00:00–00:03 Sabia que na Growth você encontra look completo para o seu verão? Text overlay: 00:00–00:08 LOOK COMPLETO PARA O VERÃO (Complete look for the summer) Visual: 00:00–00:03 A muscular man with a beard, wearing sunglasses, a white tank top, and black shorts with red stripes, sits on a park bench. He gestures with his hands as he speaks. The background includes trees, grass, and people walking in the distance. The camera is stationary and focuses on the man. The lighting is bright and natural. A black backpack is next to him on the bench. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding stylish and high-quality apparel and supplements for the summer. The bodybuilder asks, "Sabia que na Growth você encontra look completo para o seu verão?" (Did you know that at Growth you can find a complete look for your summer?), implying that finding a complete and stylish outfit can be a challenge. # Value propositions - Complete look for the summer: Offers a convenient and stylish solution for summer apparel needs. - European quality whey protein: Provides high-quality supplements for fitness enthusiasts. - Direct from the factory: Ensures quality and potentially lower prices. # Benefits - Cuidado (Care) - Estilo (Style) - Qualidade (Quality) - Ative seu modo verão (Activate your summer mode) # Features - Complete look for the summer - Tênis (shoes) - Meia (socks) - Bermuda (shorts) - Regata da Growth (Growth tank top) - Boné da Growth (Growth hat) - Whey Protein com padrão europeu de qualidade! (Whey Protein with European quality standard!) - Direto da fábrica (Direct from the factory) # Call to action Ative seu modo verão e garanta seus produtos Growth. (Activate your summer mode and secure your Growth products.) # Point of view - Customer 0% – Not present in the ad. - Brand 80% – The brand's official voice is communicated through scripted lines and product claims. - Expert 20% – The bodybuilder is presented as an authority figure based on his physique and fitness lifestyle. - External source 0% – Not present in the ad. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a bodybuilder sitting on a park bench, asking if the viewer knows that Growth offers a complete look for the summer. This is intended to grab the viewer's attention and introduce the brand's apparel line. The perspective is from the bodybuilder, who is acting as a brand ambassador, and the tone is enthusiastic and informative. - 00:03–00:08 00:03–00:08 The bodybuilder lists various apparel items available from Growth, including shoes, socks, shorts, tank tops, and hats. This is meant to showcase the variety of products offered by the brand. The perspective is from the bodybuilder, who is presenting the products in a casual and relatable manner, and the tone is informative and slightly humorous. - 00:08–00:11 00:08–00:11 The bodybuilder jokes about also offering underwear but decides not to show it, adding a humorous element to the ad. This is intended to make the ad more engaging and memorable. The perspective is from the bodybuilder, who is using humor to connect with the audience, and the tone is lighthearted and playful. - 00:11–00:15 00:11–00:15 The bodybuilder transitions to promoting Growth whey protein, emphasizing its European quality. This is meant to highlight the brand's commitment to quality and appeal to health-conscious consumers. The perspective is from the bodybuilder, who is presenting the protein as a premium product, and the tone is confident and informative. - 00:15–00:19 00:15–00:19 The bodybuilder states that Growth is about care, style, direct-from-the-factory sourcing, and quality. This is intended to reinforce the brand's values and unique selling points. The perspective is from the bodybuilder, who is acting as a brand advocate, and the tone is assertive and convincing. - 00:19–00:23 00:19–00:23 The bodybuilder encourages viewers to activate their summer mode and secure Growth products. This is a call to action, urging viewers to make a purchase. The perspective is from the bodybuilder, who is motivating the audience to take action, and the tone is enthusiastic and encouraging. - 00:23–00:26 00:23–00:26 The ad concludes with the tagline, "Quem pesquisa escolhe Growth!" (Those who research choose Growth!). This is meant to leave a lasting impression and reinforce the brand's value proposition. The perspective is from the brand, and the tone is confident and authoritative.

# Ad summary This image ad promotes Growth supplements, offering a free supplement as a New Year's benefit for those who maintain their routine. It features Whey Protein 80% and other supplements, emphasizing that it's not a raffle but a real benefit. # Brand positioning Growth is presented as a brand focused on providing real benefits for individuals committed to maintaining their fitness routines. The brand positions itself as a provider of high-quality supplements, such as Whey Protein 80%, to support an active lifestyle. By emphasizing that the offer is a genuine benefit rather than a random draw, Growth aims to build trust and appeal to customers who value consistency and tangible rewards for their dedication to fitness. The brand aligns with a functional approach, focusing on delivering performance-enhancing products. # Product The ad features several Growth supplements, including Whey Protein 80%, which is highlighted as a key product. Whey Protein 80% is a powdered supplement designed to support an active lifestyle. The ad also showcases other supplements in jar and bottle formats, though their specific functions are not detailed. The primary USP is the offer of a free supplement as a New Year's benefit for customers who maintain their routine. This promotion addresses the purchase barrier by providing added value and incentivizing continued use of Growth products. The products are presented as essential components for those committed to their fitness journey. # Visual style The ad features a dynamic and vibrant visual style with a focus on product presentation. The production quality is highly polished, with studio-shot elements and careful attention to lighting and composition. The visual motifs include a splash effect, gradient backgrounds, and bold typography. The image treatment involves color grading to enhance the vibrancy of the products and background. The overall style is designed to be eye-catching and engaging, suitable for in-feed placement. # Hooks Headline: GRÁTIS* # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Free supplement as a New Year's benefit for those who maintain their routine. # Benefits - É UM BENEFÍCIO REAL PARA QUEM MANTÉM O RITMO. # Features - Whey Protein 80% # Call to action COMECE AGORA # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their products and promotions to attract and retain customers. # Storyline - The ad opens with a New Year's promotion for a free supplement, immediately grabbing attention with an appealing offer. This is told from the brand's perspective, aiming to attract customers with a limited-time deal. - The ad clarifies that the offer is not a raffle but a real benefit for those who maintain their routine, building trust and emphasizing the value for loyal customers. This message is conveyed from the brand's perspective, reinforcing the reliability of the promotion. - The ad showcases the Whey Protein 80% supplement, highlighting its key features and benefits. This is presented from the brand's perspective, aiming to demonstrate the product's value and appeal to fitness enthusiasts. - The ad includes a call to action to start now, encouraging immediate engagement and purchase. This is a direct prompt from the brand, urging viewers to take advantage of the offer. - The ad provides a disclaimer about the terms and conditions, ensuring transparency and managing expectations. This is a necessary disclosure from the brand, maintaining legal compliance and building credibility.

# Ad summary This ad promotes Growth Supplements' Zero Lactose Whey Protein. It highlights the product's benefits for lactose-intolerant individuals looking to increase their daily protein intake. The ad features product packaging and on-screen text showcasing the product's features and price. # Brand positioning Growth Supplements is presented as a provider of whey protein supplements, specifically catering to individuals with lactose intolerance. The brand emphasizes accessibility and ease of meeting daily protein needs, positioning itself as a solution for those with dietary restrictions. The brand's positioning is functional, focusing on the performance and dietary benefits of its products. # Product The featured product is Growth Supplements' Zero Lactose Whey Protein, available in three flavors: chocolate, natural, and strawberry. It is a powdered supplement designed to help individuals meet their daily protein requirements without the discomfort associated with lactose. The product is highlighted as easily digestible and suitable for those with lactose intolerance. The ad emphasizes the product's ability to make it easier to achieve daily protein goals, addressing the barrier of dietary restrictions. # Visual style The ad has a clean and polished aesthetic with bright lighting and simple backgrounds. The editing is straightforward, with static shots and clear text overlays. The production quality is high, giving the ad a professional commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:05: INTOLERANTE À LACTOSE? / 00:03–00:05: AGORA FICOU FÁCIL BATER A PROTEÍNA DIÁRIA. Visual: 00:00–00:05: A blurred background of a white kitchen with a marble countertop. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of lactose intolerance making it difficult to meet daily protein requirements. # Value propositions - Zero lactose whey protein makes it easy to meet your daily protein needs without digestive discomfort. - Easy digestion, pure protein, and high performance. # Benefits - Fácil bater a proteína diária - Digestão leve - Proteína pura - Alta performance # Features - Zero lactose - Whey Protein 80% - Suplemento alimentar em pó # Call to action COMPRAR # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:05 The ad opens with a question targeting lactose-intolerant individuals, immediately establishing the product's relevance to a specific audience. - 00:05–00:11 The ad introduces Growth Supplements' Zero Lactose Whey Protein as a solution, showcasing the product packaging in different flavors. - 00:11–00:16 The ad presents the product's price per dose and includes a call to action to encourage immediate purchase.

# Ad summary This ad promotes Growth Supplements and their offer to win free products at the end of the year. The ad features a man standing in front of a blue wall with the brand's logo on it. He lists the different types of whey protein that the brand offers and encourages viewers to click the link and choose their favorite whey to participate in the offer. # Brand positioning Growth Supplements is presented as a brand that offers a variety of whey protein supplements to help customers achieve their fitness goals. The brand aims to occupy the space of a reliable and comprehensive provider of protein supplements, catering to a wide range of dietary needs and preferences. The brand aligns with a lifestyle focused on fitness, health, and achieving desired physical results. Growth Supplements pushes against the norm of limited product offerings by providing a diverse selection of whey protein types, ensuring customers can find the perfect fit for their individual needs. The brand positioning is both functional, highlighting the different types of whey protein, and emotional, promising customers the opportunity to win free products and achieve their fitness goals. # Product The ad features a variety of whey protein supplements offered by Growth Supplements. These include whey concentrate, whey isolate, whey hydrolyzed, medium whey, basic whey, 3W whey, and zero lactose whey. Each product is a powdered supplement designed to support muscle growth and overall fitness. The whey protein supplements are for individuals looking to enhance their protein intake, support muscle recovery, and achieve their fitness goals. The ad highlights the variety of options available, catering to different dietary needs and preferences. The USPs include the range of whey protein types, such as zero lactose for those with lactose intolerance, and the opportunity to win free products by purchasing any product on the Growth Supplements website once a month. The ad addresses the purchase barrier of finding the right protein supplement by offering a diverse selection to choose from. The ad encourages viewers to try or buy Growth Supplements by emphasizing the opportunity to win free products and achieve their fitness goals. # Visual style The ad has a polished commercial aesthetic with a clean and modern look. The editing style is a mix of static shots and quick cuts, with smooth transitions between scenes. The production quality is high, with professional lighting and clear visuals. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:06 Sete opções de whey para você começar 2026 no ritmo e ainda terminar o ano ganhando os produtos que você quiser. Text overlay: 00:00–00:06 7 OPÇÕES DE WHEY Visual: 00:00–00:06 A man with a shaved head, beard, and ear piercings stands in front of a blue wall with the brand's logo on it. He is wearing a black t-shirt with the brand's logo on it. He is smiling and gesturing with his hands. In front of him are several bags of whey protein supplements. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to win free products at the end of the year. "Sete opções de whey para você começar 2026 no ritmo e ainda terminar o ano ganhando os produtos que você quiser." # Value propositions - Opportunity to win free products by purchasing any product on the Growth Supplements website once a month - Discount determined by the average of your purchases throughout the year # Benefits - Start 2026 on the right foot - End the year winning the products you want # Features - Whey concentrate - Whey isolate - Whey hydrolyzed - Medium whey - Basic whey - 3W whey - Zero lactose whey # Call to action Clique no link e participe! # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, with a man promoting the brand's products and offer. # Storyline - 00:00–00:06 The ad begins with a man standing in front of a blue wall with the brand's logo on it. He introduces the topic of the video, which is seven options of whey protein to start 2026 on the right foot and end the year winning the products you want. - 00:06–00:14 The man lists the different types of whey protein that the brand offers, including whey concentrate, isolate, hydrolyzed, medium, basic, 3W, and zero lactose. - 00:15–00:22 The man encourages viewers to buy their favorite whey or any other product on the Growth website once a month to guarantee products at the end of the year. - 00:22–00:27 The man explains that the discount is determined by the average of your purchases throughout the year. - 00:28–00:35 The man warns that access to this benefit is only for those who have purchased throughout all the months on the Growth website. - 00:36–00:40 The man encourages viewers to click the link and choose their favorite whey and not be left out. - 00:40–00:46 The ad ends with the brand's slogan and website address.

# Ad summary This ad promotes a kit of supplements from Growth, including creatine, multivitamins, and pre-workout. The ad highlights the benefits of increased strength, health, and cost-effectiveness. # Brand positioning Growth is presented as a brand focused on providing supplements that enhance physical performance and overall health. The brand positions itself as offering products that deliver tangible benefits like increased strength and health, while also being cost-effective. This suggests a focus on value and accessibility, appealing to consumers who are serious about their fitness goals but also mindful of their budget. The brand aims to occupy a space in the consumer's mind as a reliable and affordable source for quality supplements, pushing against the norm of overpriced or ineffective products in the fitness industry. The brand positioning is both functional (performance, health) and emotional (achieving fitness goals, feeling strong and healthy). # Product The ad features a kit of supplements designed to enhance physical performance and overall health. The kit includes creatine monohydrate (250g), a multivitamin (120 capsules), and a pre-workout supplement called Haze (300g). Creatine is known for increasing strength and power, multivitamins support overall health and well-being, and pre-workout supplements provide energy and focus for workouts. The products are packaged in black containers with the Growth brand logo prominently displayed. The ad emphasizes the benefits of increased strength, health, and cost-effectiveness, suggesting that this kit provides a comprehensive and affordable solution for fitness enthusiasts. The kit is presented as an exclusive offer, encouraging viewers to take advantage of the opportunity to purchase all three supplements together. # Visual style The ad has a polished, studio-shot production quality with a focus on showcasing the product. The visual motifs include a product-focused layout with clear text overlays. The image treatment includes color grading to enhance the vibrancy of the colors and create a visually appealing aesthetic. The typography is large and bold, making it easy to read and scannable. The overall style is designed to be eye-catching and attention-grabbing, aiming to stand out in a crowded feed. # Hooks Headline: MAIS FORÇA, SAÚDE E CUSTO-BENEFÍCIO # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing multiple supplements to achieve fitness goals, which can be costly and inconvenient. # Value propositions - The kit provides a combination of creatine, multivitamins, and pre-workout, offering a comprehensive solution for fitness enthusiasts. - The kit is cost-effective, providing multiple supplements at a combined value. # Benefits - MAIS FORÇA - SAÚDE - CUSTO-BENEFÍCIO # Features - KIT CREATINA MONOHIDRATADA 250 G - MULTIVITAMÍNICO 120 CAPS - PRÉ-TREINO HAZE 300 G # Call to action COMPRAR AGORA # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, highlighting its benefits, and urging viewers to make a purchase. # Storyline - The ad starts by announcing a new product launch, immediately grabbing the viewer's attention and signaling that something new and exciting is available. This is told from the brand's perspective, creating anticipation and curiosity. - Next, the ad highlights the key benefits of the product: increased strength, health, and cost-effectiveness. This is told from the brand's perspective, directly communicating the value proposition to the viewer and addressing their potential needs and desires. - The ad then presents the exclusive kit, listing the specific supplements included: creatine, multivitamins, and pre-workout. This is told from the brand's perspective, providing detailed information about the product and its components, building trust and credibility. - Finally, the ad includes a call to action, urging viewers to "COMPRAR AGORA" (Buy Now). This is told from the brand's perspective, directly prompting the viewer to take the next step and make a purchase, driving conversion.

# Ad summary A female presenter in a gym setting promotes Growth chocolate-flavored dairy beverage kits, highlighting their convenience, zero lactose, calcium richness, and BCAA content. She emphasizes the availability of kits in sizes of two, six, or twelve units, encouraging viewers to click the link to purchase. # Brand positioning Growth is presented as a brand that understands the demands of a busy lifestyle, offering convenient and high-quality nutritional solutions. The brand aims to occupy a space in the consumer's mind as a provider of practical and accessible health products, particularly for those who prioritize fitness and well-being. Growth aligns with values of efficiency, health-consciousness, and ease of integration into daily routines, pushing against the norm of time-consuming meal preparation and complicated supplement regimens. The brand positioning is both functional, providing essential nutrients, and emotional, offering a sense of control and convenience in managing a healthy lifestyle. The chocolate-flavored dairy beverage is a zero-lactose, calcium-rich, and BCAA-containing option, emphasizing its nutritional benefits and suitability for those with dietary restrictions. # Product The featured product is Growth's chocolate-flavored dairy beverage kit, designed for individuals with busy routines who seek a convenient and nutritious option. The beverage is zero lactose, rich in calcium, and contains 2.9 grams of BCAA per unit. It is marketed as an easy-to-consume product that requires no preparation, making it ideal for on-the-go consumption. The product addresses the purchase barrier of time constraints by offering a quick and practical solution for those who struggle to find time to prepare healthy meals or snacks. The ad highlights that the beverage is available in kits of two, six, or twelve units, catering to different consumption needs and preferences. The ad emphasizes the product's protein content, practicality, and great taste, positioning it as a convenient way to obtain essential nutrients in a single serving. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style consists of quick cuts and static shots, maintaining a consistent pace throughout the video. The production quality is high, giving it a professional feel. The cuts and text overlays are timed to the voiceover lines, creating a synchronized audio-visual experience. # Hooks Spoken: 00:00–00:04: Female 1: Com o kit de bebida láctea sabor chocolate da Growth, é só abrir e beber! Fácil, né? Text overlay: @brendaaduarte TEAM GROWTH (in caption box) / KIT DE BEBIDA LÁCTEA CHOCOLATE GROWTH! / É SÓ ABRIR E BEBER! Visual: 00:00–00:04: A young woman with light skin and reddish-blonde hair, wearing a light pink tank top and a gold necklace, stands in a gym setting. She smiles and speaks directly to the camera. Behind her are gym equipment and mirrored walls. A graphic overlay shows two packages of Growth Whey chocolate beverage. # Funnel stage Consideration # Pain points The ad addresses the pain point of time constraints and the difficulty of preparing healthy meals or snacks for individuals with busy routines. The presenter mentions, "A rotina é puxada e nem sempre dá pra parar e preparar tudo," highlighting the challenge of finding time to maintain a healthy lifestyle. # Value propositions - Protein, practicality, and great taste in a single serving - Convenient way to obtain essential nutrients on-the-go - Easy-to-consume product that requires no preparation # Benefits - Convenient and easy to consume - Provides essential nutrients - Suitable for those with dietary restrictions - Practical solution for busy routines # Features - Chocolate-flavored dairy beverage - Zero lactose - Rich in calcium - 2.9 grams of BCAA per unit - Available in kits of two, six, or twelve units # Call to action Clique no link e garanta agora o seu kit direto do site da Growth para a sua casa. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who is enthusiastic about the product. # Storyline - 00:00–00:04 The presenter introduces Growth's chocolate-flavored dairy beverage kit, emphasizing its convenience. - 00:05–00:12 She highlights the challenges of a busy routine and how Growth provides a practical solution. - 00:13–00:19 The presenter details the product's features, including being zero lactose, rich in calcium, and containing 2.9 grams of BCAA per unit. - 00:20–00:24 She mentions the availability of kits in sizes of two, six, or twelve units. - 00:24–00:28 The presenter summarizes the product's benefits: protein, practicality, and great taste. - 00:28–00:31 She asks which kit fits best into the viewer's routine. - 00:32–00:35 The presenter encourages viewers to click the link to purchase the kit directly from Growth's website.

# Ad summary This ad promotes a kit of supplements from Growth, including creatine, multivitamins, and pre-workout. The ad highlights the benefits of the kit, including supplements and savings, and includes a call to action to buy now. # Brand positioning Growth is presented as a brand focused on providing supplements to support physical evolution. The brand is positioned as a provider of comprehensive supplement kits, emphasizing both the variety of products offered and the economic benefits of purchasing them together. The brand aligns with a lifestyle of fitness and self-improvement, targeting individuals who are actively working on their physical development. Growth appears to follow category norms by offering standard supplements like creatine, multivitamins, and pre-workout, but it differentiates itself by packaging these products into a convenient and cost-effective kit. The brand positioning is both functional, highlighting the specific supplements included, and emotional, appealing to the desire for personal evolution. # Product The ad features a supplement kit designed to support physical evolution. The kit includes three main products: Creatina Monohidratada (250g), Multivitamínico (120 capsules), and Pré-Treino Haze (300g). Creatina Monohidratada is a creatine supplement in powder form, aimed at improving physical performance. Multivitamínico is a multivitamin supplement in capsule form, designed to provide essential nutrients. Pré-Treino Haze is a pre-workout supplement intended to boost energy and focus before exercise. The kit is marketed towards individuals looking to enhance their fitness routine with a combination of supplements. The USPs of the kit are the comprehensive nature of the supplements included and the economic savings achieved by purchasing them together. The ad addresses the purchase barrier of individual supplement costs by offering a bundled solution. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a product-focused display with clear text overlays. The image treatment includes background blurring and color grading to enhance the product presentation. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content by using a high-design approach, aiming to capture attention in the feed. # Hooks Headline: O KIT COMPLETO PARA SUA EVOLUÇÃO! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing multiple supplements to support physical evolution, which can be costly and inconvenient to purchase separately. # Value propositions - Complete kit for physical evolution - Savings by purchasing the kit # Benefits - + SUPLEMENTOS - + ECONOMIA # Features - KIT CREATINA MONOHIDRATADA 250 G - + MULTIVITAMÍNICO 120 CAPS - + PRÉ-TREINO HAZE 300 G # Call to action COMPRAR AGORA # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and a call to action to purchase. # Storyline - The ad begins by announcing a new product launch (LANÇAMENTO), immediately grabbing the viewer's attention and signaling novelty. This is told from the brand's perspective to create excitement around the new offering. - Next, the ad presents the core offering: a complete kit for physical evolution (O KIT COMPLETO PARA SUA EVOLUÇÃO!). This is told from the brand's perspective, highlighting the comprehensiveness of the product and its intended benefit. - The ad then lists the benefits of the kit, including supplements and savings (+ SUPLEMENTOS + ECONOMIA). This is told from the brand's perspective, emphasizing the value proposition of the kit. - The ad details the specific products included in the kit: Creatina Monohidratada 250 G, Multivitamínico 120 CAPS, and Pré-Treino Haze 300 G. This is told from the brand's perspective, providing transparency and clarity about the kit's contents. - Finally, the ad includes a call to action to buy now (COMPRAR AGORA). This is told from the brand's perspective, prompting immediate purchase.

# Ad summary This ad by Growth Supplements features a woman in a bikini at a pool talking about what she brings to the beach. She highlights Growth Supplements products, including whey protein, Growth Skin, and a Growth water bottle. She ends the ad by asking the viewer what they bring to the beach and encouraging them to shop Growth Supplements. # Brand positioning Growth Supplements is presented as a brand that aligns with an active, healthy lifestyle, particularly during the summer. The brand emphasizes the importance of supplements like whey protein and products like Growth Skin for maintaining a beautiful complexion. The brand positions itself as essential for those who prioritize both fitness and beauty, promoting a lifestyle that balances physical health with aesthetic appeal. The brand pushes against the norm of only bringing typical beach items like sunscreen, bronzer, and a sarong, suggesting that Growth Supplements are equally important for a complete summer experience. The brand positioning is both functional, highlighting the benefits of their supplements, and emotional, associating their products with a desirable summer lifestyle. # Product The ad features several Growth Supplements products. The whey protein is highlighted as an essential supplement for an active lifestyle, available in 30g servings and various flavors like chocolate and strawberry. Growth Skin is presented as a dietary supplement that enhances skin health and beauty, with an orange flavor. The Growth water bottle is shown as a hydration tool, emphasizing the importance of staying hydrated. These products are for individuals who prioritize fitness, health, and beauty, particularly during the summer. The ad addresses the purchase barrier of viewing supplements as non-essential beach items by positioning them as equally important as traditional beach necessities. The ad tells the viewer that these products are worth trying or buying because they are essential for maintaining a healthy and beautiful lifestyle during the summer. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The visual motifs include split screens and floating product images. The pacing is moderate, with cuts timed to the music and voiceover lines. The production quality is high, giving the ad a professional feel. # Hooks Spoken: 00:00–00:03 Female 1: Tem gente que leva só protetor, bronzeador e canga pra praia. Text overlay: 00:00–00:05 TEAM GROWTH / 00:00–00:05 @byjennirosa Visual: 00:00–00:05: A woman in a black bikini stands by a pool, holding a black Growth-branded water bottle and a black bag. She wears sunglasses and has her blonde hair in a ponytail. In the background, there is a split screen with a yellow and green gradient. On the right side of the screen, there are floating images of Growth Supplements products: a black Growth water bottle, a white tub of Growth Skin supplement, and three red packets of Growth whey protein. Text overlays appear on the left side of the screen. # Funnel stage Consideration # Pain points The ad addresses the pain point of not prioritizing supplements as essential beach items, suggesting that they are just as important as traditional beach necessities like sunscreen and bronzer. "Tem gente que leva só protetor, bronzeador e canga pra praia." # Value propositions - Essential supplements for a healthy and beautiful summer - Products that support both fitness and beauty - Hydration and skin care in one # Benefits - Hydration - Beautiful skin - Active lifestyle support # Features - Whey protein in 30g servings - Growth Skin supplement with orange flavor - Growth water bottle # Call to action CLIQUE NO LINK E GARANTA SEUS PRODUTOS! # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also an influencer, sharing her personal routine and preferences. # Storyline - 00:00–00:05 The ad begins with a woman in a bikini by a pool, holding a Growth water bottle and a bag. She is framed against a backdrop of Growth Supplements products. - 00:00–00:07 She states that some people only bring sunscreen, bronzer, and a sarong to the beach, but she brings all of that plus her dose of whey protein, water, and Growth Skin. - 00:07–00:11 The ad cuts to a split screen showing the woman in a bikini, emphasizing her physique, while text overlays highlight "BIQUÍNI GROWTH". - 00:11–00:13 The woman drinks from her Growth water bottle, reinforcing the importance of hydration. - 00:13–00:16 She holds up Growth Skin and whey protein packets, asking what the viewer can't miss in their summer. - 00:16–00:19 The ad ends with a call to action to click the link and guarantee products for the summer, encouraging viewers to "ATIVE O MODO GROWTH".

# Ad summary This ad promotes Growth Supplements, showcasing the ease of ordering snacks online. It features a woman ordering protein bars, whey protein, and chocolate fit snacks from the Growth website, emphasizing the convenience of getting her snacks with just a click. # Brand positioning Growth Supplements is presented as a convenient and accessible online retailer for health-conscious individuals seeking to maintain a balanced diet. The brand emphasizes practicality and ease of access, allowing customers to order snacks and supplements with just a click. The brand aligns with a lifestyle that values fitness and healthy eating, positioning itself as a solution for those who want to maintain their diet without sacrificing convenience. The brand pushes against the norm of time-consuming meal prep and in-person shopping, offering a functional and efficient alternative. # Product The ad features a range of snack and supplement products available from Growth Supplements. These include protein bars in various flavors (lime, paçoca, and chocolate), whey protein, and chocolate fit snacks. These products are designed for health-conscious individuals looking for convenient and nutritious options to support their fitness goals. The products are easily accessible through the Growth website, allowing customers to order them with just a click. The ad highlights the convenience and variety of options available, making it easier for customers to maintain a balanced diet. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent, with cuts timed to the music beats. The visual motifs include close-ups of the product and the woman using it. # Hooks Spoken: 00:01–00:02 Female 1: Praticidade na dieta? Text overlay: 00:00–00:01 Praticidade / 00:00–00:02 Equilíbrio até na hora do snack / 00:01–00:02 Praticidade na dieta? Visual: 00:00–00:01: A woman in a pink workout outfit poses in a gym. She is holding a phone and taking a selfie. The background includes gym equipment and plants. The camera is stationary and selfie-style. / 00:01–00:02: Close-up of a phone screen displaying the Growth Supplements website. The woman's fingers are seen scrolling through snack options. The background is a wooden table. The camera is stationary and close-up. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of maintaining a practical and balanced diet due to time constraints and lack of convenient options. "Praticidade na dieta?" (Practicality in dieting?) # Value propositions - Practicality in dieting: The ad emphasizes the ease of maintaining a diet with convenient snack options. - Easy access to snacks: The ad highlights the convenience of ordering snacks online with just a click. - Balanced diet: The ad promotes the idea of maintaining a balanced diet with a variety of snack options. # Benefits - Practicality in dieting - Easy access to snacks - Balanced diet - Convenience # Features - Protein bars - Whey protein - Chocolate fit snacks - Online ordering - Convenient delivery # Call to action ACESSE GSUPLEMENTOS.COM.BR # Social proof - "Eu entro no site da Growth, clico em snacks, seleciono barrinhas, whey, chocolate fit." – Female 1 (Customer) # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer who uses and endorses the product. - Brand 20% – The brand's official voice is present through text overlays and the final call to action. # Storyline - 00:00–00:01 A woman in a pink workout outfit poses in a gym, with text overlay "Praticidade" (Practicality). - 00:01–00:04 The scene transitions to a close-up of a phone screen displaying the Growth Supplements website, with the woman browsing snack options. - 00:01–00:02 The woman's voiceover introduces the question of practicality in dieting, leading into her solution. - 00:04–00:09 The woman's hand reaches into a purse and pulls out various snacks, including protein bars, whey protein, and chocolate fit snacks. - 00:02–00:08 The woman states that she orders from the Growth website, clicks on snacks, and selects her items. - 00:09–00:11 The woman is shown drinking a whey protein shake in the gym. - 00:09–00:12 The woman states that her snack is just a click away, emphasizing the convenience of ordering from Growth Supplements. - 00:12–00:15 A text overlay appears, stating "Quem pesquisa escolhe Growth!" (Who researches chooses Growth!). - 00:15–00:17 The ad concludes with the Growth Supplements website address.

# Ad summary This ad for Growth Supplements highlights the importance of protein for a healthy lifestyle, not just for muscle growth. It promotes their whey protein concentrate as a practical way to care for the body and well-being, emphasizing health and balance. The ad directs viewers to the Growth website to purchase. # Brand positioning Growth Supplements is presented as a provider of nutritional supplements that support a healthy and balanced lifestyle. The brand aims to occupy a space in the consumer's mind as a reliable source for achieving overall well-being through proper nutrition. The brand aligns with values of health, balance, and practicality, promoting a lifestyle that prioritizes both physical and mental well-being. Growth Supplements pushes against the norm that protein is only for muscle growth, positioning it as essential for a healthy life. The brand positioning is both functional, providing protein supplements, and emotional, promoting well-being and balance. # Product The featured product is Growth Supplements' Whey Protein Concentrate, a powdered supplement designed to help individuals meet their daily protein needs. It is for anyone seeking a healthier lifestyle, not just those focused on muscle growth. The product contains up to 24 grams of protein per dose and is presented as a practical way to care for the body and well-being. The ad addresses the purchase barrier of protein being only for bodybuilders by highlighting its benefits for overall health and balance. The ad emphasizes that the whey protein concentrate is a convenient and effective way to ensure adequate protein intake for a healthier life. # Visual style The ad has a clean and modern aesthetic with a mix of animated graphics and pixelated video clips. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover lines. The overall visual style supports the intended tone of promoting health and balance in a modern way. # Hooks Spoken: 00:00–00:06 Você cuida da alimentação, tenta manter a rotina, não consegue bater a meta de proteína diária? Text overlay: 00:01–00:04 VOCÊ CUIDA DA ALIMENTAÇÃO, / 00:02–00:04 TENTA MANTER A ROTINA / 00:04–00:06 NÃO CONSEGUE BATER A META DE PROTEÍNA DIÁRIA? Visual: 00:00–00:01 A red rounded square with a white line through it appears on a white background. The camera is stationary. / 00:01–00:04 A red rounded square with a white plate, fork, and knife appears on a white background, followed by a clock. The camera is stationary. / 00:04–00:06 A circle with protein amounts appears on a white background. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of struggling to meet daily protein goals, especially for those who are not focused on muscle growth but still want to maintain a healthy lifestyle. The ad asks: “Não consegue bater a meta de proteína diária?” (Can't reach your daily protein goal?) # Value propositions - Convenient protein intake: The whey protein concentrate provides up to 24g of protein per dose, making it easy to meet daily protein needs. - Overall well-being: The product is positioned as a way to care for the body and promote overall well-being, not just muscle growth. # Benefits - Practical way to care for the body - Promotes well-being - Supports a healthier lifestyle # Features - Up to 24g of protein per dose - Whey protein concentrate # Call to action Garanta o seu no site da Growth (Get yours on the Growth website) # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, delivering product claims and benefits in a scripted manner. # Storyline - 00:00–00:04 The ad begins by addressing the viewer, acknowledging their efforts to maintain a healthy diet and routine, conveying empathy and understanding of their challenges. - 00:04–00:06 It then poses a question about whether the viewer struggles to meet their daily protein goals, framing the problem that the product aims to solve. - 00:07–00:12 The ad challenges the common misconception that protein is only for muscle growth, shifting the perspective to highlight its broader health benefits. - 00:13–00:20 The ad introduces Growth Supplements' Whey Protein Concentrate, emphasizing its high protein content and practicality for overall well-being. - 00:21–00:23 The ad reinforces the benefits of the product, associating it with health and balance, and encouraging viewers to prioritize their well-being. - 00:24–00:26 The ad concludes with a call to action, directing viewers to the Growth website to purchase the product, providing a clear next step.

# Ad summary This image ad promotes Growth Supplements, encouraging customers to start 2026 with whey protein. It offers a free supplement for those who buy in January and maintain their purchases throughout the year, promising a reward in December. The ad features various whey protein products and includes a call to action to 'Comprar Agora' (Buy Now). # Brand positioning Growth Supplements is presented as a provider of whey protein and other supplements, emphasizing a long-term commitment to fitness and health. The brand positions itself as a partner in achieving fitness goals, rewarding consistent engagement with their products. By offering a 'free supplement' as a reward for continued purchases, the brand promotes customer loyalty and sustained use of their products. The brand's positioning is both functional, providing supplements for fitness, and emotional, fostering a sense of achievement and reward for sticking to a health regimen. The brand seems to ignore the norm of immediate gratification, instead focusing on a long-term commitment. # Product The ad features various whey protein supplements offered by Growth Supplements. These supplements are designed to support fitness and muscle growth, as implied by the 'whey protein' label. The products come in different flavors and formulations, as indicated by the variety of packaging colors and labels such as 'Whey Protein 80%' and 'Basic Whey'. The supplements are packaged in resealable pouches, each containing 1 kg of product. The ad addresses the purchase barrier of long-term commitment by offering a free supplement as a reward for consistent purchases throughout the year, encouraging customers to maintain their fitness routine with Growth Supplements. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product presentation. The lighting is soft and even, highlighting the product packaging. The use of a gradient background and reflective surface adds depth and polish. The typography is bold and modern, ensuring readability and impact. The overall style is professional and designed to draw attention to the products and promotional offer. # Hooks Headline: COMECE 2026 COM WHEY TERMINE COM SUPLEMENTO GRÁTIS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of maintaining a consistent fitness routine throughout the year. The ad states, 'Compre em janeiro, mantenha o ritmo e garanta a recompensa em dezembro!' (Buy in January, keep the pace, and guarantee the reward in December!), highlighting the difficulty of staying committed to fitness goals and the need for motivation. # Value propositions - Start the year strong with whey protein and be rewarded for your commitment - Buy in January, maintain your routine, and get a free supplement in December - Consistent use of Growth Supplements leads to a free supplement # Benefits - Supports fitness and muscle growth - Incentivizes long-term commitment to health goals - Rewards consistent purchases with a free supplement # Features - Whey protein supplements - Available in various flavors and formulations - Packaged in 1 kg resealable pouches # Call to action COMPRAR AGORA # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting their products and offering incentives to encourage purchases and long-term customer loyalty. # Storyline - The ad starts by inviting viewers to 'Comece 2026 com Whey' (Start 2026 with Whey), setting a forward-looking tone and associating the product with new beginnings and health goals. This message is from the brand, aiming to capture the audience's attention and position whey protein as a key component of their future fitness plans. - The ad continues by stating 'Termine com Suplemento Grátis' (End with Free Supplement), creating a sense of reward and long-term benefit for consistent engagement. This message is from the brand, highlighting the incentive for continued purchases and reinforcing the idea of a sustained commitment to their products. - The ad elaborates on the offer with 'Compre em janeiro, mantenha o ritmo e garanta a recompensa em dezembro!' (Buy in January, keep the pace, and guarantee the reward in December!), providing clear instructions on how to qualify for the free supplement. This message is from the brand, clarifying the terms of the promotion and encouraging immediate action to start the year with their products. - The ad showcases a variety of whey protein supplements, visually presenting the range of options available to customers. This is from the brand's perspective, demonstrating the diversity of their product line and appealing to different preferences and needs. - The ad concludes with a 'Comprar Agora' (Buy Now) button, prompting viewers to take immediate action and purchase the supplements. This is from the brand, driving conversion and encouraging viewers to start their fitness journey with Growth Supplements.

# Ad summary This ad for Growth Supplements promotes their creatine supplement. The ad is formatted to look like a social media post and claims that creatine has become the most consumed supplement in the world and is recommended by health professionals for benefits beyond hypertrophy. # Brand positioning Growth Supplements is presented as a reputable brand in the health and fitness space, specifically focused on supplements. The brand positions itself as a source of products that are not only effective for traditional fitness goals like hypertrophy but also recommended by health professionals for broader health benefits. This suggests a commitment to quality and scientific backing, aiming to appeal to consumers who are serious about their health and fitness and seek products with proven benefits. # Product The product featured is Growth Supplements' creatine supplement, specifically MONOHIDRATAD CREATINA (monohydrate creatine). It is a dietary supplement in powder form, packaged in a black plastic jar with a green and white label. The product is presented as a supplement that is widely consumed and recommended by health professionals, suggesting its effectiveness and safety. The ad highlights that its benefits extend beyond just muscle growth (hipertrofia), implying additional health advantages. The packaging indicates a net weight of 250g. # Visual style The ad has a clean and informative visual style, mimicking a social media post. The product is prominently displayed against a textured background of its own powder, creating a visually appealing contrast. The lighting is bright and even, highlighting the product's details. The overall aesthetic is professional and trustworthy, aligning with the brand's positioning as a reputable supplement provider. # Hooks Headline: A CREATINA SE TORNOU O SUPLEMENTO MAIS CONSUMIDO NO MUNDO # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the misconception that creatine is only for bodybuilders or athletes focused on muscle growth (hypertrophy). The phrase "furou a bolha do esporte" (broke the sports bubble) suggests that creatine's benefits are now recognized beyond the sports world. # Value propositions - Creatine has become the most consumed supplement in the world - Recommended by health professionals for benefits that go beyond hypertrophy # Benefits - Recommended by health professionals - Benefits that go beyond hypertrophy # Features - SUPLEMENTO ALIMENTAR EM PÓ (dietary supplement in powder form) - PESO LIQUIDO 250 g (net weight 250g) # Call to action None used. # Social proof - "E hoje, ela é recomendada por profissionais da saúde para benefícios que vão muito além da hipertrofia." # Point of view - Brand: The brand is communicating the benefits of their product and its popularity. # Storyline - The ad opens with a statement from Growth Supplements, formatted as a social media post, declaring that creatine has become the most consumed supplement in the world. This is intended to immediately grab attention and establish the product's popularity and relevance. - Growth Supplements continues by stating that creatine has "furou a bolha do esporte" (broken the sports bubble) and is now recommended by health professionals for benefits beyond hypertrophy. This aims to broaden the appeal of creatine beyond just athletes and bodybuilders, suggesting it has wider health applications and is endorsed by experts. - The ad concludes with a visual of the Growth Supplements creatine product, reinforcing the brand and product being promoted. This is intended to leave a lasting impression and encourage viewers to consider purchasing the supplement.

# Ad summary This image ad for Growth Supplements promotes a monthly subscription service, highlighting a special offer where December is free. It features an athlete and various supplement products, emphasizing the benefits of starting a fitness journey in January. # Brand positioning Growth Supplements is presented as a brand focused on supporting and enhancing the fitness journeys of its customers. The brand aligns with a lifestyle of athleticism and dedication to physical improvement, as showcased by the muscular athlete in the ad. The brand positions itself as a provider of high-quality supplements, offering incentives like a free month to encourage consistent use and customer loyalty. The brand positioning is both functional, providing supplements for physical enhancement, and emotional, inspiring customers to commit to their fitness goals. # Product The ad features several Growth Supplements products. There is a black jar of 'Aminoácidos Essenciais' (Essential Amino Acids), a red bag of 'Whey Protein 80%', described as a 'Suplemento Alimentar em Pó' (Powdered Food Supplement), and a black bottle of 'Multi' vitamins. The Whey Protein bag highlights that it contains 80% protein. The products are aimed at individuals engaged in fitness and bodybuilding, seeking to enhance their performance and nutritional intake. The ad addresses the purchase barrier of cost by offering December free with a monthly subscription, incentivizing customers to commit to long-term use. # Visual style The ad has a polished, studio-shot production quality with a focus on bright, clean visuals. The visual motifs include a gradient background, product close-ups, and a prominent athlete to convey health and fitness. The image treatment involves background removal and color grading to enhance the vibrancy of the products and the overall aesthetic. The typography is large and bold, designed to be easily scannable. The style is platform-native, fitting well within the visual norms of social media feeds. # Hooks Headline: COMPRE TODO MÊS, DEZEMBRO É GRÁTIS!* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of supplements by offering a free month of December, as highlighted by the text 'DEZEMBRO É GRÁTIS!*'. # Value propositions - Buy every month, December is free! This combines the incentive of a free month with the requirement of consistent monthly purchases, encouraging customer loyalty and long-term engagement. - January activates your journey: This connects the start of the new year with the opportunity to begin or enhance a fitness journey, positioning the supplements as a tool to achieve fitness goals. # Benefits - Dezembro é Grátis!* (December is Free!) - Você ganha um cupom com base na média das suas compras do ano! (You get a coupon based on the average of your purchases of the year!) - Janeiro ativa sua jornada (January activates your journey) # Features - Whey Protein 80% - Suplemento Alimentar em Pó (Powdered Food Supplement) - Aminoácidos Essenciais (Essential Amino Acids) # Call to action COMECE AGORA # Social proof - @bitelonatural TEAM GROWTH # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its products and offers while encouraging customers to start or continue their fitness journey. # Storyline - The ad starts by announcing a promotional offer: 'COMPRE TODO MÊS, DEZEMBRO É GRÁTIS!' (Buy every month, December is free!). This is intended to grab the viewer's attention with an immediate incentive to subscribe, told from the brand's perspective. - Next, the ad transitions to a motivational message: 'JANEIRO ATIVA SUA JORNADA' (January activates your journey). This encourages viewers to start their fitness journey in the new year, framing the supplements as a tool to achieve their goals, told from the brand's perspective. - The ad elaborates on the offer, stating: 'EM DEZEMBRO, VOCÊ GANHA UM CUPOM COM BASE NA MÉDIA DAS SUAS COMPRAS DO ANO!' (In December, you get a coupon based on the average of your purchases of the year!). This provides more detail on how the free month is calculated, incentivizing consistent purchases throughout the year, told from the brand's perspective. - Finally, the ad includes a call to action: 'COMECE AGORA' (Start now). This prompts viewers to take immediate action and subscribe to the service, reinforcing the sense of urgency and opportunity, told from the brand's perspective.