How Booksy Advertises on Meta

# Ad summary This ad features a woman who is a Booksy customer. She talks about how she uses the Booksy app to fill her client appointment book. The ad ends with a call to action for people to try Booksy for free for 14 days. # Brand positioning Booksy is presented as an application that helps beauty and wellness professionals fill their client books. The brand promotes a lifestyle of productivity and business growth. The brand positions itself as a tool to help professionals become more visible, and therefore more successful in the beauty and wellness space. # Product Booksy is an application designed for beauty and wellness professionals, especially manicurists, barbers, and hair stylists. It helps them fill their client books by making it easy for new clients to find them. The app allows clients to search for local beauty and wellness professionals and book appointments. The ad addresses the purchase barrier of potential doubt in the app's effectiveness, by showing a satisfied customer who had initial concerns but now uses the application. # Visual style The ad has a hybrid production quality, combining polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The pacing is moderate, and the audio-visual sync aligns with the spoken content. # Hooks Spoken: 00:00–00:05 Yo al principio tenía mis dudas al pagarla, pero en realidad estoy viendo mucho los resultados. Text overlay: Yo al principio tenía / mis dudas al pagarla / pero en realidad / estoy viendo mucho los resultados. Visual: 00:00–00:05 A medium, stationary shot of a woman with long brown hair, wearing a black tank top and a silver necklace with a lightning bolt pendant. She has light brown skin and is speaking to the camera. She is sitting on a black couch against a white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the purchase barrier of potential doubt in the app's effectiveness, by showing a satisfied customer who had initial concerns. # Value propositions - More visible businesses - Effective for filling client agendas # Benefits - Helps beauty and wellness professionals fill their client books - Makes it easy for new clients to find you # Features - Application that allows clients to search for local beauty and wellness professionals - Clients can book appointments # Call to action Probar GRATIS durante 14 días # Social proof - "Yo al principio tenía mis dudas al pagarla, pero en realidad estoy viendo mucho los resultados." - "Me han localizado muchas clientas" # Point of view - Customer 70% – Most of the video is told from the point of view of a Booksy customer. - Brand 30% – The ending graphic is shown from the brand's POV. # Storyline - 00:00–00:05 A woman is talking to the camera about her experience using Booksy. - 00:00–00:05 She says that she had doubts at first, but is seeing results. - 00:00–00:05 This section conveys a user's positive transformation from being skeptical to satisfied. - 00:00–00:05 The perspective is that of a customer reviewing Booksy. - 00:00–00:05 The tone is casual and sincere. - 00:05–00:05 The ad cuts to a shot of hands getting manicured. - 00:05–00:05 It conveys the visual that this is an ad for manicurists. - 00:05–00:05 The perspective is of an observer. - 00:05–00:05 The tone is professional and technical. - 00:06–00:07 Next, the original woman continues talking to the camera and says that many customers have found her. - 00:06–00:07 She conveys that Booksy is making her more visible and that is the reason she gets more clients. - 00:06–00:07 The perspective is that of a customer using Booksy and explaining its benefits. - 00:06–00:07 The tone is casual and friendly. - 00:07–00:08 The ad then transitions to a shot of hands playing in a bowl full of blue water beads. - 00:07–00:08 This implies that Booksy could be used for relaxation and hand spas. - 00:07–00:08 The perspective is that of an observer. - 00:07–00:08 The tone is soothing and luxurious. - 00:08–00:14 The ad cuts back to the woman who is talking to the camera about how her customers download the Booksy app and start writing "manicurist near" or "manicurist in Miami". - 00:08–00:14 This conveys that Booksy is what brings customers to her. - 00:08–00:14 The perspective is of a customer speaking about the functionality of Booksy. - 00:08–00:14 The tone is casual and straightforward. - 00:14–00:15 Next, the ad cuts to a shot of a shelf full of nail polishes. - 00:14–00:15 This is a visual of options that a manicurist can offer. - 00:14–00:15 The perspective is of an observer. - 00:14–00:15 The tone is comprehensive. - 00:15–00:17 The ad cuts back to the woman who says that she has managed to fill her agenda with clients. - 00:15–00:17 She is communicating that Booksy has been very effective for her. - 00:15–00:17 The perspective is that of a customer speaking to the effectiveness of Booksy. - 00:15–00:17 The tone is casual and positive. - 00:17–00:19 The ad cuts to a shot of hands getting manicured, followed by a shot of a color wheel. - 00:17–00:19 The visual continues to communicate that this is an ad about manicurists. - 00:17–00:19 The perspective is of an observer. - 00:17–00:19 The tone is professional and precise. - 00:19–00:25 The woman speaks to the camera and says that she recommends Booksy to manicurists, barbers, and hair stylists, with all of her heart, because it is marvelous. - 00:19–00:25 She is communicating her recommendation with enthusiasm. - 00:19–00:25 The perspective is that of a customer endorsing Booksy. - 00:19–00:25 The tone is enthusiastic and friendly. - 00:25–00:29 The ad ends with a graphic showing that Booksy can be tried for free for 14 days. - 00:25–00:29 This visually communicates an offer. - 00:25–00:29 The perspective is from the brand. - 00:25–00:29 The tone is promotional.

# Ad summary This ad promotes Booksy, a booking app designed for business growth. The ad emphasizes how Booksy provides features like 24/7 online booking, auto reminders, and no-show protection for beauty professionals. # Brand positioning Booksy positions itself as a modern solution for beauty professionals. The brand offers convenience and efficiency, differentiating itself from traditional, harder methods of managing appointments and client communications. Booksy aims to occupy the space of a reliable business tool, providing functional benefits such as 24/7 online booking, automated reminders, and no-show protection. The brand promotes a lifestyle of ease and control for beauty professionals, empowering them to manage their business more effectively and focus on providing their services rather than administrative tasks. The brand’s positioning is both functional and emotional, as it offers practical tools while also promising to give beauty professionals their lives back. # Product Booksy is a beauty booking app designed for business growth. It offers 24/7 online booking, enabling clients to schedule appointments at any time. The app provides automatic reminders to reduce no-shows and includes no-show protection, ensuring professionals are compensated for missed appointments. This app is explicitly designed for beauty professionals such as nail technicians, hair stylists, and estheticians, who can use it to streamline their business operations. It simplifies booking, reduces administrative burdens, and minimizes revenue loss from missed appointments. The ad tells the viewer that Booksy is worth trying or buying because it offers a comprehensive solution to common scheduling and client management problems, making business operations easier and more reliable. # Visual style The ad has a polished, commercial aesthetic with vibrant colors and clear visuals. The editing style combines quick cuts during the app demo with smooth transitions in the outdoor scenes. The production quality feels like a hybrid between UGC and commercial, using natural outdoor light and studio lighting. The pacing is moderate, with cuts timed to the music beats. The audio and visual elements are synchronized to emphasize the app's features and the user's lifestyle. # Hooks Spoken: 00:00-00:02 Female 1: Oof, girl, before Booksy everything was so hard. Visual: 00:00–00:02: A close-up shot shows a manicurist applying nail polish in a salon setting. The manicurist wears gloves and uses a fine brush on a client's hand. The background features salon equipment and lighting. A woman with glasses, jewelry, and a pink top looks at the hand. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the difficulty of managing bookings, reminders, and no-shows before using Booksy. "Before Booksy everything was so hard." # Value propositions - 24/7 online bookings for easy appointment scheduling - Auto reminders to reduce no-shows - No-show protection to ensure compensation for missed appointments # Benefits - Ease of booking - Reduces administrative burdens - Minimizes revenue loss from missed appointments # Features - 24/7 online bookings - Auto reminders - No show protection # Call to action Let Booksy work for you. # Point of view - Customer 60% – The ad is primarily told from the perspective of a beauty professional who uses the Booksy app, conveyed through direct testimonials and demonstrations of the app's features. - Brand 40% – The brand's official voice is present through the display of the Booksy logo and the tagline, promoting the app's benefits and encouraging viewers to use it. # Storyline - 00:00–00:02 The ad begins with a close-up shot of hands receiving a manicure. - 00:00–00:02 The speaker reflects on how difficult things were before Booksy. - 00:02–00:08 A screen displays the app's UI while the speaker highlights that Booksy offers 24/7 online bookings, automated reminders, and no-show protection. This shows how the app simplifies scheduling and reduces administrative burdens. - 00:08–00:12 The speaker states that Booksy gave them their life back. The scene cuts to the speaker walking outside and laughing with friends. The change shows that Booksy helps free up the beauty professional's time. - 00:12–00:14 The ad concludes with a call to action, encouraging viewers to let Booksy work for them. The Booksy logo appears.

# Ad summary The Booksy image ad focuses on solving common frustrations with appointment management, like double-bookings, no-shows, and chaos. It promotes the app as a stress-free solution, highlighting its calendar interface on a phone screen. The ad targets salon and barber shop professionals. # Brand positioning Booksy is presented as a modern, tech-forward solution for managing appointments and streamlining operations for beauty and wellness professionals. The brand is positioning itself as a solution to the chaos and stress that can come with scheduling and customer management, offering a way to optimize the appointment process and improve the customer experience. Booksy aims to occupy the space in the consumer's mind as a user-friendly tool that empowers businesses to run more efficiently. # Product Booksy is an app designed to eliminate the stresses of salon/barber shop appointment scheduling by helping businesses manage appointments, reduce no-shows, and prevent double-bookings. The ad features a mobile phone displaying the Booksy app interface with a calendar view, showcasing appointments for multiple service providers on different days. The key benefits emphasized are the elimination of double-bookings, reduction of no-shows, and overall reduction of chaos in scheduling. # Visual style The ad has a clean and modern visual style with a focus on functionality and problem-solving. The production quality appears polished, combining a real-life setting (the barber shop) with a digital interface (the app screen). The image treatment includes subtle lighting effects and color grading to create a professional and trustworthy aesthetic. The typography is clean and legible, enhancing scannability. Overall, the visual style mimics platform-native behaviors while maintaining a high level of design quality, aimed at capturing attention and conveying trust in the feed. # Hooks Headline: Cut the stress # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of appointment management stress. This is explicitly conveyed through the text "Cut the stress." and is reinforced with the statements: "No more double-bookings", "No more no-shows", and "No more chaos". # Value propositions - Stress reduction through efficient appointment management # Benefits - No more double-bookings - No more no-shows - No more chaos # Features - Calendar view - Appointment listings - Booksy app interface # Call to action SIGN UP TO BOOKSY TODAY! # Social proof - None used. # Point of view - Brand: The brand is presenting Booksy as the stress-free solution for appointment scheduling, highlighting its features and benefits. - Customer: The customer's perspective is reflected in the pain points addressed by the ad, such as no more double-bookings, no more no-shows, and no more chaos. # Storyline - From the brand's perspective, the ad begins by highlighting common pain points experienced by salon and barber shop professionals: the stress of double-bookings, no-shows, and general chaos. This sets the stage for positioning Booksy as the solution. - The ad then shows a phone screen displaying Booksy's calendar interface, offering a clear depiction of how the app helps manage appointments and schedules. This is presented from the brand's perspective, showcasing the app's functionality and user-friendliness. - The ad concludes with a direct call to action, encouraging viewers to sign up for Booksy today. This is from the brand's perspective, urging potential customers to take the next step and experience the benefits of the app.

# Ad summary This image ad for Booksy highlights how their product allows hair stylists to spend more time on their clients by allowing the Booksy app to manage appointments and scheduling. # Brand positioning Booksy is presented as an app that helps beauty professionals manage their appointments and schedules, freeing them up to focus on their clients. Booksy positions itself as a tool that allows professionals to pause and focus on what they do best, while the app handles the administrative tasks. This suggests that Booksy aims to occupy the space of a reliable and efficient business management tool within the beauty industry, promoting a lifestyle of streamlined productivity and client focus. The brand pushes against the common industry pain point of juggling administrative tasks and client services, offering a functional solution to improve workflow and client satisfaction. # Product Booksy is presented as a scheduling and appointment management app designed for beauty professionals. The app aims to help professionals manage their calendars efficiently so they can focus on providing their services. The advertisement addresses the purchase barrier of time management, suggesting that Booksy can help free up professionals' time, allowing them to focus on what they do best and ensure their calendar works for them, even while they pause. # Visual style The ad has a polished, studio-shot quality with soft, natural lighting. The background blur creates a professional feel, while the use of a real person adds authenticity. The color palette is soft and inviting, with a focus on natural skin tones and hair colors. The typography is clean and legible, complementing the overall aesthetic. The image is designed to be visually appealing and easily scannable, making it suitable for in-feed placement. # Hooks Headline: GREAT HAIR TAKES TIME. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration is the challenge beauty professionals face in balancing administrative tasks with the demands of client services. The phrase "Your calendar can work while you pause" suggests that managing a calendar can be a burden that prevents professionals from focusing on their clients. # Value propositions - Allowing a calendar to work while you pause communicates value by suggesting that the product helps beauty professionals manage their time efficiently, freeing them up to focus on other tasks. # Benefits - Your calendar can work while you pause. # Call to action TAKE CONTROL WITH BOOKSY # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand highlighting the importance of time for both the client and the beauty professional, then presenting Booksy as the solution. # Storyline - The ad opens with the claim that "GREAT HAIR TAKES TIME," positioning the process as something that cannot and should not be rushed. This message is told from the brand's perspective, establishing the ad's core theme around quality and patience in beauty services. - The ad then pivots to "SO SHOULD YOU," framing the beauty professional as someone who also deserves to focus and take their time. This is again from the brand's point of view, shifting the emphasis to the professional's need for focused time. - The narrative then introduces Booksy as a solution with the line, "Your calendar can work while you pause." This suggests the brand sees the beauty professional as someone needing assistance with managing their schedule, so they can have more time to pause and focus on their clients. This helps the viewer understand how Booksy is beneficial. - The ad concludes with a call to action, "TAKE CONTROL WITH BOOKSY," offering the app as a way to manage schedules efficiently. This is told from the brand's perspective, directing viewers to take action and use Booksy to achieve better control of their time.

# Ad summary A woman discusses how using Booksy helped her grow her customer base and gave her a better work/life balance. # Brand positioning Booksy positions itself as an app designed for beauty and wellness professionals to streamline appointment booking, client communication, and business management. The brand emphasizes convenience, efficiency, and improved work-life balance for its users, setting itself apart by focusing on providing tools for seamless business operations. # Product Booksy is an application for beauty and wellness professionals. It offers features that allow pre-booking, time management, and direct booking through the app. The product also has features that allow for scheduled text messages to clients for promotions, resulting in loyal clients, more money, and a better work-life balance. # Visual style The ad has a UGC feel due to its casual setting, selfie-style shots, and minimal editing. The color palette is dominated by pink hues, reflecting the nail salon environment and brand aesthetic. Editing is minimal, with simple cuts between shots. The pacing is fairly consistent. The production quality suggests a low-budget commercial. # Hooks Spoken: 00:00–00:04 Here's how I went from 4 to 5 clients a week to 10 to 15 clients a week. Text overlay: 00:00–00:04 Here's how I went from 4 to 5 clients a week / 00:02–00:04 to 10 to 15 clients a week Visual: 00:00–00:04 A medium, selfie-style shot shows a woman with long dark hair wearing a navy shirt and black apron with a white strap. She is sitting in a pink gaming chair. Behind her is a shelf full of nail supplies and framed certificates on the wall. The area is well lit. # Funnel stage Middle of funnel (Consideration) # Pain points Not being able to manage appointment bookings. "Here's how I went from 4 to 5 clients a week to 10 to 15 clients a week." # Value propositions - The Booksy app can help businesses improve their booking and time management. - The Booksy app can help business generate more income and attract more loyal customers. # Benefits - Create a better work life balance. - More loyal clients - More money # Features - Pre-booking - Time management - Clients can directly book through the app. - Can send out scheduled text to my clients to let them know about any promotions. # Call to action None used. # Social proof - "Here's how I went from 4 to 5 clients a week to 10 to 15 clients a week."- Female 1 (Customer) - "Booksy has helped me manage my time by having my clients directly book through the app."- Female 1 (Customer) - "Thanks to Booksy I now have more loyal clients and more money."- Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer of the product who is talking about their experience with the brand. # Storyline - 00:00–00:04 The speaker explains that she went from 4 to 5 clients per week to 10 to 15 clients per week. - 00:05–00:07 The speaker introduces Booksy and says the app allows pre-booking. - 00:07–00:12 The speaker says Booksy helped her manage her time by having clients directly book through the app. - 00:12–00:15 The speaker says using Booksy has helped her create a better work-life balance. - 00:15–00:21 The speaker says Booksy also lets her send out scheduled texts to clients to let them know about any promotions she is having. - 00:21–00:26 The speaker concludes that Booksy is convenient and that she now has more loyal clients and more money.

# Ad summary This ad features Michelle Soto, a nail expert instructor, sharing her story of how Booksy helped her gain time back with her family and passion. She recounts how she initially started doing nails out of necessity, but Booksy allowed her to make more time for what she loves. # Brand positioning Booksy is presented as an app designed to streamline appointment scheduling for beauty and wellness professionals. It enables providers to manage their bookings, client communication, and business operations efficiently. The brand positions itself as a solution for professionals seeking to reclaim their time, balance work and personal life, and focus on their passion. Booksy sets itself apart by offering a user-friendly platform that empowers service providers to manage their business and personal lives more effectively. # Product Booksy is an app designed for beauty and wellness professionals to streamline their appointment scheduling and business operations. The app allows providers to manage their bookings, communicate with clients, and organize their schedules efficiently. Booksy’s key USP is its ability to give time back to the providers, enabling them to balance work and personal life, as demonstrated by Michelle Soto, who uses Booksy to manage her nail business. The ad suggests that Booksy addresses the pain point of overwork and lack of personal time often experienced by professionals in the beauty industry, offering a solution that allows them to focus on their passion. # Visual style The ad has a UGC-style aesthetic, blending polished commercial shots with moments that feel more spontaneous and raw, creating a relatable and authentic feel. The editing rhythm is quick, with numerous cuts per minute (estimated at 25-30 BPM), syncing with the upbeat music and voiceover to maintain a dynamic pace. The use of split-screen shots and montages adds visual variety and keeps the viewer engaged. The color palette features bright pinks, greens, and teals, contributing to a lively and energetic tone. # Hooks Spoken: 00:01–00:03 En ese tiempo, esto no era ni un negocio. Text overlay: 00:00–00:02 Michelle Soto x booksy / 00:01–00:02 Instructora Experta en Uñas Visual: 00:00–00:01 The shot features an abstract background of swirling pink, white, and teal liquids. In the center of the frame, white text overlay reads "Michelle Soto x booksy". The camera is static. / 00:01–00:02 The shot features an abstract background of swirling pink, white, and teal liquids. In the center of the frame, white text overlay reads "Michelle Soto Instructora Experta en Uñas". The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle to balance a demanding workload with personal and family life, particularly for beauty professionals. Michelle expresses missing her family and constantly being "detrás de las clientas," highlighting the frustration of sacrificing personal time for business. # Value propositions - Time savings: Booksy allows users to save time by efficiently managing appointments, client communication, and business operations. - Work-life balance: By streamlining business tasks, Booksy enables users to have more time with their family, themselves, and their passions. - Professional empowerment: The app helps users do more by providing the tools to manage their business effectively, allowing them to focus on their craft. # Benefits - Gaining time back - Balancing work and personal life - Focusing on passion # Features - Appointment scheduling - Client communication - Business operations management # Call to action None used. # Social proof - "Pero Booksy me devolvió todo lo que yo necesitaba. ¿Y qué era? Tiempo." – Michelle Soto (Nail Expert Instructor) # Point of view - Customer 100% – The entire video is presented from the perspective of Michelle Soto, a nail expert instructor, as she shares her personal experience and journey with Booksy. # Storyline - 00:01–00:05 00:01–00:05 The ad starts with a fast-paced montage of nail art application, setting the scene for the beauty industry and highlighting the craft involved. The message conveyed is about the artistry and skill involved in nail design, creating intrigue and visual appeal for the audience. - 00:05–00:10 00:05–00:10 Michelle Soto shares her initial struggles, stating that doing nails wasn't a business for her at first, and she didn't even feel like an artist. This conveys her humble beginnings and how she started doing nails out of necessity, setting the stage for her journey. The audience experiences this from her perspective, with the tone being reflective and honest. - 00:10–00:14 00:10–00:14 She acknowledges her talent but emphasizes that more than talent is needed to succeed. This part of the story indicates the challenges and hard work required to turn a skill into a viable business. - 00:14–00:22 00:14–00:22 The ad transitions to show the hustle and sacrifices she had to make, including long hours and missing family time, to get to where she is now. This part is told from her perspective, highlighting the personal cost of chasing her dream, with the tone being empathetic. - 00:22–00:28 00:22–00:28 The story pivots as Michelle shares how Booksy gave her back what she needed most: time. This is a turning point, signaling the solution to her previous struggles, with a tone of relief and gratitude. - 00:28–00:33 00:28–00:33 The narrative continues by showing how Booksy enabled her to have time with her family, herself, and her passion, framing the product as a facilitator of a better life. This adds to the overall message that Booksy is about more than just business; it’s about personal fulfillment. - 00:33–00:38 00:33–00:38 Michelle concludes by stating that she does more with Booksy. This wraps up the ad by solidifying the product as an integral part of her success, with a confident and endorsing tone.

# Ad summary This image ad for Booksy highlights the software's ability to help salon owners and beauty specialists manage their schedules. The ad uses the tagline "Real bosses take lunch. Own your schedule" as well as several features callouts and a limited-time offer to entice users to try Booksy Biz for $29.99 a month. # Brand positioning Booksy is positioned as a business management solution for salon owners and beauty specialists. It aims to occupy a space in the consumer's mind as a tool that empowers "real bosses" to own their schedules and take lunch breaks. The brand aligns with a lifestyle of efficiency and control, promoting the idea that users can automate their appointment scheduling and reminders. By focusing on ease of use and integration with platforms like Instagram and Google, Booksy pushes against the complexity and inefficiency of traditional scheduling methods, opting for a functional approach that emphasizes simplicity and performance. The brand presents itself as a modern, tech-enabled solution that helps professionals streamline their business operations. # Product Booksy is a business management app designed to help salon owners and beauty specialists streamline their appointment scheduling and customer management. The app works by offering features such as adding a "Book Now" button to an Instagram profile, automatically collecting and displaying client reviews, enabling discovery and booking from Google, providing 24/7 unlimited online booking, and sending automated reminders. These features aim to reduce administrative tasks and increase booking efficiency. The ad addresses the pain points of managing schedules and client communication, highlighting Booksy as a solution to streamline operations and increase revenue. Booksy offers a promise that real bosses take lunch and own their schedule with Booksy Biz for $29.99 a month (promise). # Visual style The ad features a clean and modern aesthetic with a mix of lifestyle and product-focused visuals. The production quality appears to be studio-shot, with bright and even lighting. The image treatment includes background removal and color overlays, with a teal background and lime green CTA button. The typography is bold and legible. The ad uses a flat design approach. The overall effect is a visually appealing and easy-to-scan ad that is designed to stand out in a crowded feed. # Hooks Headline: Real bosses take lunch. Own your schedule. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of business owners struggling to manage their schedules, implying that they are not able to take breaks or lunch. # Value propositions - Streamline your business operations with the ability to add a 'Book Now' button to Instagram, collect client reviews, and get discovered on Google - 24/7 online booking and automated reminders ensure you never miss an appointment. # Benefits - Real bosses take lunch. - Own your schedule. # Features - Add A Book Now Button To Your Instagram Profile - Automatically Collect & Display Client Reviews - Get Discovered & Booked from Google - 24/7 Unlimited Online Booking - Automated Reminders # Call to action TRY BOOKSY BIZ # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad as it promotes its services and features, highlighting the benefits of using the Booksy platform for business management. - Customer: The customer's point of view is represented by the idea that they want to "own your schedule" and take lunch. # Storyline - The ad opens with the message "Real bosses take lunch. Own your schedule," which is intended to convey the message that using the Booksy platform can help business owners achieve a better work-life balance. The brand is presenting this aspirational concept. - The ad transitions to several features, beginning with "Add a Book Now Button To Your Instagram Profile." The intention is to demonstrate that the Booksy platform helps businesses to streamline their operations. The brand is presenting this technical capability. - The ad features a phone displaying the Booksy app, showcasing the functionality of the platform. The intention is to provide a visual representation of the app's scheduling and management capabilities. The brand is presenting this product demo. - The ad ends with an offer to "TRY BOOKSY BIZ for $29.99 a month (promise)". The intention is to provide a compelling reason for potential users to try the service. The brand is presenting this limited-time deal.

# Ad summary A nail technician shares why she uses the Booksy app to help her business grow. She says it helps her manage her time, lets her clients book through the app, helps her create a better work-life balance, send scheduled texts to her clients about promotions, and allows her to have more loyal clients. # Brand positioning Booksy is presented as an intuitive tool that allows service-based business owners to manage their schedules and communicate with clients. The brand promotes the values of convenience and a better work-life balance for its users. Booksy aims to be the go-to solution for entrepreneurs looking to streamline their booking process, distinguishing itself as a user-friendly platform that saves time and increases client loyalty. The brand positions itself as functional and beneficial, addressing the pain points of appointment scheduling and client communication. # Product Booksy is a mobile app designed to simplify appointment scheduling and client communication for service-based business owners, such as nail technicians. The app allows clients to pre-book appointments directly through the platform, eliminating the need for back-and-forth messaging. It helps business owners manage their time by providing a streamlined booking system, allowing them to send out scheduled text messages to clients about promotions and other updates. The app aims to create a better work-life balance for its users by automating the booking process and reducing administrative tasks. The ad highlights the app's convenience and its ability to increase client loyalty. # Visual style The ad has a casual, UGC feel with simple editing and natural lighting. The production quality is low, resembling a typical social media post. There are some quick cuts when showing screen recordings. The pacing is moderate, and the cuts are timed to some of the voiceover lines. # Hooks Spoken: Let me tell you why I stopped replying to my clients DMs on Instagram. Text overlay: Let me tell you why / why I stopped replying to my clients / DM's on Instagram Visual: 00:00–00:03: A nail technician is filing the nails of a client with blue nails. On the side is an iPhone with a blank screen. The background consists of a pink wall and a mini fridge. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time-consuming and inefficient process of managing client appointments through direct messages on social media platforms like Instagram. The nail technician says, "Let me tell you why I stopped replying to my clients DMs on Instagram," # Value propositions - Booksy allows clients to pre-book - Booksy helps me manage my time by allowing clients to book directly through the app - Booksy helps me create a better work life balance - Booksy allows me to have more loyal clients - Booksy allows me to make more money # Benefits - Helps me manage my time - Helped me create a better work life balance - I now have more loyal clients - More money # Features - Allows pre-booking - Allows clients to directly book through the app - Sends out a scheduled text to my clients - Allows you to let clients know about any promotions # Call to action None used. # Point of view - Customer 100% – The entire ad is from the perspective of a nail technician sharing her experience with the Booksy app. # Storyline - 00:00–00:03 The video starts with a nail technician preparing a client's nails. - 00:00–00:03 The nail technician explains how she stopped replying to clients' DMs on Instagram. - 00:03–00:05 The nail technician reveals that she discovered Booksy, which allows pre-booking. - 00:05–00:11 The nail technician shares that Booksy has helped her manage her time by having clients directly book through the app. - 00:10–00:14 The nail technician highlights that the app helped her create a better work-life balance. - 00:14–00:21 The nail technician demonstrates how Booksy lets her send out scheduled texts to clients to let them know about any promotions. - 00:21–00:24 The nail technician states that it’s so convenient, and thanks to Booksy, she has more loyal clients and more money.

# Ad summary This image ad by Booksy is intended for salons or other businesses that offer wash services to their clients. It highlights that the business could potentially be losing money with the way they are currently booking clients and tells them to ‘Stop crying into the washbowl’ and use Booksy to help protect their schedule and energy. The ad then uses a button CTA that tells the user to turn on autopilot with Booksy. # Brand positioning Booksy is presented as a service for businesses that offers wash services for their customers to help them protect their schedule and their energy. This is clearly meant to show that Booksy is something that will make their booking process more efficient and easier, helping to protect their time and increase profits. The brand wants to occupy the space of being the service that saves the consumer money and stress. # Product Booksy is an online business management tool that allows business owners in the beauty and wellness industries to book appointments with their customers online. The ad presents Booksy as a solution that helps protect a business’ schedule and energy through a feature called ‘Autopilot’. This would allow businesses to potentially make more money and be more efficient through the use of this tool. # Visual style The ad has a studio shot look and feel. It is a professional image, likely shot in a salon, with a standard level of image treatment. The ad also makes use of typography layered directly on top of the image to give context. # Hooks Headline: Stop crying into the washbowl. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling that a business owner or stylist is wasting time by not optimizing their scheduling and bookings. The phrase ‘Stop crying into the washbowl’ is meant to signal the frustration. # Value propositions - Turn on autopilot with Booksy # Benefits - Protect your schedule - Protect your energy # Features - Autopilot # Call to action TURN ON AUTOPILOT WITH BOOKSY # Social proof - None used. # Point of view - Brand: This POV appears throughout the entire image, communicating Booksy's promise of streamlined booking and time savings. # Storyline - The ad opens by telling businesses to ‘Stop crying into the washbowl’ because of the inefficiency of their current booking methods. This is meant to tell the target market they have a problem and Booksy is here to help solve it, speaking from the brand’s perspective. The ad is using a clever play on words here as well, since people literally cry into washbowls when they are getting their hair washed at a salon. - The ad continues by saying they can ‘Protect your schedule and your energy’. This shows that Booksy is here to help solve their problems and give them more time to focus on their clients, speaking from the brand’s perspective. - The ad ends with a call to action to ‘Turn on autopilot with Booksy’, which is implying that Booksy has a feature that does all of the booking for them automatically and is something that is quick and easy to set up and use, again, speaking from the brand’s perspective.

# Ad summary A woman describes the benefits of using Booksy to fill her schedule with clients. She recommends the product to other manicurists, barbers, and hairdressers because it is "maravilloso". # Brand positioning Booksy is presented as an application to help beauty professionals manage and grow their businesses. The brand is positioned as a business tool that beauty professionals such as manicurists, barbers, and hairstylists can use to locate new clients and fill their schedules. The overall tone is simple, direct, and supportive. It caters to the entrepreneurial aspirations of individual professionals in the beauty industry, offering a functional solution to a common problem: filling appointment books. # Product Booksy is an application for beauty professionals to connect with clients. Customers download the app and can search for services such as "manicurista cerca" and "manicurista en Miami". Beauty professionals can use Booksy to manage their agenda of clients. The app enables professionals to get located, fill their client books, and grow their businesses. It is a free tool for 14 days. # Visual style The ad has a simple, direct visual style. Most of the ad consists of a woman speaking to the camera. There are a few shots that show her working on customers, and other shots that show the service environment. The editing style involves cuts between the speaker and the services. The ad has a UGC feel. # Hooks Spoken: Female 1: Yo al principio tenía mis dudas al pagarla, pero en realidad estoy viendo mucho los resultados. Text overlay: 00:00–00:01 Yo al principio tenía / 00:01–00:03 mis dudas al pagarla / 00:03–00:04 pero en realidad / 00:04–00:05 estoy viendo mucho los resultados. Visual: 00:00–00:05 A woman sits against a white wall. She wears a black tank top and a lightning bolt necklace. She has light brown hair and wears makeup. She faces the camera and speaks. # Funnel stage Consideration # Pain points The beauty professional doubted whether paying for Booksy was worth it: "Yo al principio tenía mis dudas al pagarla." # Value propositions - Customers can download the Booksy app and search for services such as "manicurista cerca" and "manicurista en Miami". - Booksy helps beauty professionals manage their agenda of clients. - Booksy is a free tool for 14 days. # Benefits - I'm seeing a lot of results - Many customers have located me - I have managed to fill my agenda of clients # Features - App # Call to action None used. # Social proof - "Yo al principio tenía mis dudas al pagarla, pero en realidad estoy viendo mucho los resultados." – Female 1 (Beauty Professional) - "Me han localizado muchas clientas...y he logrado llenar mi agenda de clientas" – Female 1 (Beauty Professional) - "Manicuristas, barberos, peluqueros, se los recomiendo de todo corazón, porque la verdad es maravilloso." – Female 1 (Beauty Professional) # Point of view - Customer 100% – The ad is told entirely from the perspective of a beauty professional who uses Booksy to manage her clients. # Storyline - 00:00–00:03 A woman talks about her initial doubts about paying for Booksy. - 00:03–00:05 She notes that she is seeing the results. - 00:06–00:08 She notes that many customers have located her through Booksy and booked her services. - 00:08–00:12 She describes how customers use the Booksy app to search for her services. - 00:12–00:17 She says that she has managed to fill her agenda of clients. - 00:17–00:26 She recommends Booksy to manicurists, barbers, and hairdressers. - 00:26–00:29 On a grey screen, the Booksy logo appears, along with the text, "Probar GRATIS durante 14 días".

# Ad summary This ad features Michelle Soto, a Master Nail Educator, who shares her journey as a nail artist and how Booksy helped her balance her passion with her family life. She highlights the challenges of managing a business, including sleepless nights and chasing clients, and how Booksy provided her with the tool she needed most: time. # Brand positioning Booksy is presented as a solution for beauty and wellness professionals who need help managing their business, particularly their appointments. The brand aims to occupy the space of a supportive partner that gives entrepreneurs more control over their time, allowing them to balance work and personal life. Booksy positions itself as a practical and functional tool that empowers users to pursue their passion while prioritizing family and personal well-being, pushing against the norm of constant hustle. # Product Booksy is presented as an app for beauty and wellness professionals to manage appointments and streamline their business operations. The ad shows that the product is targeted towards individuals who value flexibility, organization, and time management. Its USP is that it gives users back their time, enabling them to balance their professional aspirations with personal responsibilities and family life. The ad addresses purchase barriers by showing how the product helps overcome the challenges of running a business, such as chasing clients and missing out on family time. It presents the app as a simple, yet powerful tool that can improve work-life balance and create a better lifestyle. # Visual style The ad combines polished commercial shots with a scrappy, UGC feel. The editing rhythm is moderately paced, with a mix of static shots and quick cuts. The production quality varies, with some shots having a more professional look and feel, while others resemble user-generated content. Visual motifs include close-ups of nail art, hands, and various nail salon items. The audio-visual sync is well-coordinated, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:02–00:05: Back then, it wasn't a business, you know. It didn't even feel like art. Text overlay: Michelle Soto x booksy / Michelle Soto / Master Nail Educator Visual: 00:00–00:01: The frame is filled with a close-up shot of swirls of pink, turquoise, and black colors. / 00:01–00:02: The shot transitions to a split-screen effect. / 00:02–00:05: The screen is split in half and each half has nails being painted. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of work-life balance that many independent beauty and wellness professionals face due to the demands of managing their own businesses. "It was all the sleepless nights, the chasing down clients, and I was missing my family." # Value propositions - Michelle has time for her family, time for herself, and time for her passion because of Booksy. - Booksy empowers her customers to continue chasing their passion # Benefits - Time for my family - Time for myself - Time for my passion # Features - Appointment management # Call to action None used. # Social proof - Michelle states that she was talented when she did nails - suggesting that with the platform, others can be too. # Point of view - Customer 100% – The entire ad is told from the perspective of a nail artist who is a customer of Booksy, sharing her personal experiences and how Booksy has improved her work-life balance. # Storyline - 00:02–00:09 The ad starts with Michelle Soto stating that her work was not always a business or art, but out of necessity. - 00:12–00:14 Michelle states that it takes more than talent to succeed. - 00:15–00:22 She talks about the struggles of being a nail artist, including sleepless nights, chasing down clients, and missing family time. - 00:24–00:28 Michelle states that Booksy gave her back what she needed most: time. - 00:28–00:33 Michelle shares that she now has time for her family, herself, and her passion thanks to Booksy.

# Ad summary This ad promotes Booksy, a booking app, for nail techs. The ad shows the struggles of running a nail salon, then demonstrates the Booksy app as a solution to simplify and streamline business operations. The ad also offers Booksy's affiliate program where Booksy pays for nail technicians to join Booksy and use their service. To end the ad, Booksy is giving away a nail set and a $1000 gift card to Zillabeau. # Brand positioning Booksy is presented as the premier booking app designed specifically for beauty and wellness professionals. The brand aims to position itself as a supportive partner, helping salon owners and nail technicians simplify business operations and improve work-life balance. Booksy is taking a functional approach, emphasizing efficiency and convenience for salon owners, so they can get paid for the work that they do. Booksy also offers an affiliate program to help existing nail technicians to bring new people to the business and earn money, positioning the brand as a way to earn more money, while simplifying your salon business. # Product Booksy is presented as the top booking app for nail technicians to simplify their business operations. Booksy offers simple-to-set-up features to manage your salon business effectively. These features include a calendar for clients to book appointments from anywhere, no-show protection via the ability to collect upfront deposits, and a simple checkout process to prevent after-service haggling. Furthermore, Booksy allows nail technicians to set healthy boundaries through their business management app. Additionally, Booksy also offers a referral program where nail technicians can get paid for referring Booksy to other nail techs. Booksy helps nail technicians earn money and set boundaries to make managing your salon business easier. # Visual style The ad features a mix of selfie-style shots and close-up shots of nail art to highlight the ad's key message. The editing style is quick-cut, with frequent transitions between the woman speaking and the visual representations of the nails. The production quality is a polished UGC feel that features bright, contrasting color palettes. The pacing of the ad is fast, with cuts timed to match the voiceover and music beats, creating a dynamic and engaging viewing experience. # Hooks Spoken: 00:00–00:03 There's an epic GIVEAWAY at the end of this video. / 00:00–00:03 If you're a fellow nail tech, I've got a little surprise for you. Text overlay: 00:00–00:03 There's an epic GIVEAWAY at the end of this video 😱 Visual: 00:00–00:03 A medium, selfie-style shot features a woman, with light skin and long dark hair styled in a bun, wearing black-framed glasses and a black low-cut sweater. She is positioned in the center frame and is facing forward, talking directly to the camera with a friendly expression. Behind her is a blurry car seat and a dark headrest. Below her, white text appears on screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies the pain point is the exhausting and time-consuming nature of running a nail salon business, especially behind the scenes, which the ad states: "I know just how exhausting it can be behind the scenes." # Value propositions - Booksy is the best booking app for nail techs to simplify their business operations. - You can join Booksy's nail collective, an affiliate program that helps you get paid for paying it forward. - Booksy can help you set healthy boundaries. # Benefits - Helps to make running your salon business just that much easier - Even features to help you set healthy boundaries - You can earn $200 for every nail tech you bring into the program! # Features - Calendar for your clients to book you anywhere, anytime - No show protection to help keep the lights on - Super simple checkout process # Call to action Giveaway rules in caption! # Point of view - Customer 100% – The POV is from the content creator, a user of the product, who speaks directly to the camera and shares her personal experiences and insights. # Storyline - 00:00–00:03 00:00–00:03 The video begins with the content creator telling the viewer that there is an epic giveaway at the end of this video. She conveys a casual, inviting tone as she addresses the viewer. - 00:03–00:08 00:03–00:08 Next, the content creator transitions to talking about the struggles of working as a nail technician as the screen shows a hand painting nails. This helps to build an emotional connection with the viewer and is framed from her personal experiences working as a nail technician herself. - 00:08–00:12 00:08–00:12 The narrator continues to talk about the difficulties as a nail technician, as the video transitions to show her looking stressed and tired. This is meant to emphasize how hard it can be to work as a nail technician. - 00:13–00:19 00:13–00:19 The content creator then states that she has partnered with Booksy to try and make running your salon business easier. This transitions the ad to talking about Booksy features that benefit nail technicians. - 00:20–00:32 00:20–00:32 The content creator states how Booksy has super simple-to-set-up features that make it easy for salon owners. This includes calendars for clients to book anytime, no-show protection, and a simple checkout process. She shows fake nails to represent the Booksy app features as she calls them out. This is meant to show all the benefits that Booksy can do for nail technicians. - 00:32–00:38 00:32–00:38 The content creator then mentions that you can join Booksy's nail collective. Booksy states you can earn $200 for every nail tech you bring into the program. This is meant to showcase Booksy's affiliate program, as the creator emphasizes the program's ability to pay forward and incentivize others to join. - 00:38–00:44 00:38–00:44 The content creator states that Booksy and her are gifting this nail set and a $1,000 gift card to Zillabeau. This is meant to incentivize viewers to take action and find out how they can win the giveaway.

# Ad summary This ad for Booksy uses a statistic from a survey to show that barbers and salon professionals find Booksy valuable for managing their business. It includes a photo of a barber working on a client and a call to action to try Booksy for free. # Brand positioning Booksy is presented as a valuable tool for barbers and salon professionals to manage their business. The brand positions itself as a solution that is highly regarded by its users, with 92% of barbers and salon pros finding it valuable. This suggests that Booksy aims to occupy a space in the consumer's mind as a trusted and effective business management solution within the beauty and grooming industry. The brand aligns with values of efficiency, reliability, and professional success, promoting a lifestyle of streamlined business operations and satisfied customers. By highlighting the high percentage of satisfied users, Booksy pushes against the norm of unproven or unreliable software solutions, offering a functional and validated solution for business management. # Product Booksy is a business management tool designed for barbers and salon professionals. It is presented as a solution that helps manage their business effectively, as highlighted by the statistic that 92% of users find it valuable. The product is intended for professionals in the beauty and grooming industry who are looking to streamline their business operations. The ad addresses the purchase barrier of uncertainty by showcasing the high satisfaction rate among existing users, suggesting that Booksy is a worthwhile investment for improving business management. # Visual style The ad has a clean and professional visual aesthetic. The production quality appears to be high, with a well-composed photograph and clear typography. The image treatment includes background blurring to focus attention on the subjects. The overall style is modern and approachable, designed to be easily scannable in a social media feed. # Hooks Headline: 92% of Barber & Salon Pros say Booksy is valuable to managing their business.* # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that barbers and salon professionals may struggle with efficiently managing their business, leading to potential inefficiencies and lost revenue. # Value propositions - 92% of Barber & Salon Pros say Booksy is valuable to managing their business.* # Benefits - Valuable to managing their business # Features - Business management tool # Call to action TRY BOOKSY FREE # Social proof - "92% of Barber & Salon Pros say Booksy is valuable to managing their business.*" # Point of view - Brand: The statistic at the top of the ad is from the brand's perspective, highlighting the value of Booksy based on user feedback. - Customer: The image of the barber working on a client provides a customer's perspective, showing the product's relevance to their industry. # Storyline - The ad starts by stating that 92% of barber and salon pros say Booksy is valuable to managing their business. This is included to immediately grab attention and establish credibility by showing a high level of satisfaction among users. The story is being told from the brand's perspective, using data to support its value proposition. - The ad then shows a barber working on a client. This is included to provide a visual context and demonstrate the product's relevance to the target audience. The story is being told from the perspective of a potential user, seeing the product in action within their industry. - The ad ends with a call to action to try Booksy for free. This is included to encourage immediate engagement and lower the barrier to entry. The story is being told from the brand's perspective, inviting the audience to experience the benefits firsthand.

# Ad summary This image ad for Booksy Biz features a man getting his haircut, contrasting Booksy's low monthly rate with competitors who charge extra for services. # Brand positioning Booksy is presented as a business management solution for service providers, especially those in the beauty and wellness industries, that offers a streamlined, all-in-one platform, helping independent businesses thrive by simplifying operations and enhancing customer engagement. Booksy aims to occupy the space of an essential partner for entrepreneurs, enabling them to focus on their craft while Booksy handles the administrative tasks. Booksy also sets itself apart by providing comprehensive features at a single, predictable price, avoiding the nickel-and-dime approach of competitors. # Product The advertised product is Booksy Biz, a business management application designed for service-based businesses, especially those in the beauty and wellness industries. The app provides several features including automated reminders, 24/7 unlimited online booking, opportunities to get discovered and booked from Google, automated collection and display of client reviews, and the ability to add a Book Now button to an Instagram profile. Booksy Biz helps address common purchase barriers by offering all the essentials needed to run a business included in one low monthly rate. The product is worth trying or buying because it provides a comprehensive solution that simplifies business operations and enhances customer engagement, all at a predictable cost. # Visual style The ad features a clean and modern aesthetic with a split layout that contrasts the real-life scene of a barber shop with the digital interface of the Booksy app. It employs a bright, lime green background to capture attention and uses bold, clear typography for readability. The overall style is professional and aims to convey efficiency and ease of use. # Hooks Headline: Others Charge Extra. We Don't. # Funnel stage Middle of funnel (Consideration) # Pain points Competitors charging extra for essential features or add-ons, leading to unpredictable and potentially high costs for business owners. The copy states, "Others Charge Extra. We Don't." # Value propositions - One low monthly rate (includes all essentials) # Benefits - The essentials you need to run your business are included in one low monthly rate. # Features - Automated Reminders - 24/7 Unlimited Online Booking - Get Discovered & Booked from Google - Automatically Collect & Display Client Reviews - Add A Book Now Button To Your Instagram Profile # Call to action TRY BOOKSY BIZ # Social proof - None used. # Point of view - Brand: Shown in the headline and bulleted list of features to highlight the app's capabilities. - Customer: Shown when the Booksy app is displayed on the smartphone. # Storyline - The ad opens by calling out the pricing model of competitors, stating that "Others Charge Extra. We Don't." This communicates the brand's intention to be seen as offering more value at a lower cost to small business owners. - The viewer sees a smartphone displaying the Booksy app. The perspective of the customer is shown as they use the app, showing various features and how easy it is to use the platform. The intention is to demonstrate the software's functionality and user-friendly interface. - The ad highlights key features of the Booksy app through text bubbles, emphasizing the variety of tools available to business owners. The brand’s perspective is presented by listing the ways that Booksy can automate the business processes and drive engagement with clients. - The ad presents a final offer, stating that "The essentials you need to run your business are included in one low monthly rate." This reinforces the value proposition of the product and tries to incentivize trial. The perspective is the brand who is trying to persuade the customer to try Booksy. - The ad concludes with a clear call to action: “TRY BOOKSY BIZ”. The brand attempts to prompt immediate action and conversion from the customer.

# Ad summary This ad promotes Booksy, an app that helps barbers manage their appointments, send reminders to clients, and organize their schedules. The ad features a barber addressing the common problem of barbers using personal phone lines for business and giving out their number to clients. She then promotes Booksy as a solution, highlighting its features such as self-booking, automatic reminders, and its ability to work even while the barber sleeps. The ad concludes with a call to action to try Booksy free for 14 days. # Brand positioning Booksy is presented as a software solution for barbers and other beauty professionals. Booksy is positioned as a time-saving, organizational tool that allows barbers to focus on their craft, rather than administrative tasks. The brand is presented as a boundary-setting tool for barbers, separating work and personal life. Booksy appears to push against the norm of traditional appointment scheduling and communication methods used by barbers, opting for a more streamlined, digital approach. The brand positioning is primarily functional, emphasizing simplicity and efficiency, but also touches on the emotional benefits of reduced stress and improved work-life balance. # Product Booksy is an app designed to streamline appointment booking and scheduling for barbers. The ad states that the app allows clients to book themselves, pick a time, and receive reminders, eliminating the need for barbers to manage these tasks manually. The app aims to address the pain points of missed calls, late-night messages, and disorganized schedules. Booksy helps barbers establish clear boundaries between their personal and professional lives. It offers a clean and organized schedule that works while the barber works and sleeps. # Visual style The ad has a modern, clean aesthetic, with a mix of direct address, UI screen recordings, and B-roll footage. The editing style is fast-paced, with quick cuts to maintain viewer engagement. The production quality is polished, giving a professional feel, but also retains a UGC feel due to the handheld shots and natural dialogue. The visuals sync with the voiceover to enhance the message. The BPM is approximately 60 cuts per minute. # Hooks Spoken: 00:00–00:03: [Emphasis] Barbers, stop giving out your number to clients. [Emphasis] Seriously. Text overlay: 00:00–00:03: barbers / 00:00–00:03: stop giving out / 00:01–00:03: your number to clients / 00:02–00:03: seriously Visual: 00:00–00:03: A woman with long brown hair in two braids, wearing a black cap and a black barber jacket with “Instructor Sam” embroidered in red, stands in front of a wall with geometric gray panels. She is smiling and gesturing with her hands as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of barbers using personal phone lines for business and being bombarded with late-night messages. "Why are we out here acting like we're running customer service hotlines for free?" # Value propositions - Booksy helps barbers save time and effort by automating appointment scheduling and reminders, allowing them to focus on their craft and reduce stress. # Benefits - No more missed calls - No more late night messages - Schedule that works while you work and while you sleep # Features - Clients can book themselves - Pick a time - Get reminders - Clean, organized schedule # Call to action Try FREE for 14 Days # Point of view - Brand 100% – The entire ad is told from the brand's perspective, with a barber promoting Booksy's features and benefits. # Storyline - 00:00–00:03 The ad opens with a barber directly addressing other barbers, telling them to stop giving out their numbers to clients. - 00:03–00:08 The barber sarcastically questions why they are acting like customer service hotlines, emphasizing that they do not need to give out their phone numbers. - 00:08–00:13 The barber switches to a positive tone and details how Booksy allows clients to book themselves, pick a time, and get reminders automatically, requiring no action from the barber. - 00:13–00:20 The barber then emphasizes how Booksy offers freedom from missed calls, late-night messages, and leads to an organized schedule that works while they work and sleep. - 00:20–00:23 The barber reinforces the message that they need to set boundaries with their clients. - 00:23–00:29 Concluding her point, the barber encourages her audience to let Booksy handle scheduling so they can focus on doing fades.

# Ad summary This ad for Booksy Biz highlights the competitive pricing for its app by claiming that others charge extra, but they do not. The ad then focuses on a few features like collect & auto-display client reviews, 24/7 unlimited online booking, and automated reminders to provide the audience with benefits of Booksy Biz. # Brand positioning Booksy is presented as a modern and accessible technology solution for beauty and wellness professionals. The brand emphasizes affordability and ease of use, positioning itself as a tool that empowers service providers to manage their business efficiently. By highlighting features like client reviews, online booking, and automated reminders, Booksy underscores its commitment to simplifying administrative tasks and enhancing customer engagement. The brand seems to push back against the industry norm of complex and expensive management systems, offering a streamlined and cost-effective alternative. # Product The product being advertised is Booksy Biz, a business management app designed for beauty and wellness professionals. Booksy Biz is promoted as a platform that helps users run their shop in one low price. The app focuses on features such as collecting and auto-displaying client reviews to enhance credibility, providing 24/7 unlimited online booking for client convenience, and sending automated reminders to reduce no-shows. These functionalities are presented as essential tools for streamlining business operations, improving customer service, and saving time. The ad addresses potential purchase barriers by emphasizing the app's low price, implying that it is an affordable solution for managing and growing a business. # Visual style The ad has a clean, modern aesthetic with a bright and inviting color palette. The production quality appears to be highly polished, with professional studio lighting and clear imagery. The visual motif centers around a real-life scenario in a beauty salon, integrated with digital elements like the Booksy app interface. The typography is clean and legible. The overall visual style suggests a blend of native in-feed and high-design, aiming to catch the user's eye while maintaining a professional and trustworthy appearance. # Hooks Headline: OTHERS CHARGE EXTRA, WE DON'T. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the high cost of business management solutions for beauty and wellness professionals. The ad addresses this by claiming “OTHERS CHARGE EXTRA, WE DON’T.”, highlighting that Booksy offers a more affordable option. # Value propositions - Booksy Biz offers essential tools for managing your shop at a low price. - The app includes features to collect and auto-display client reviews, provide 24/7 unlimited online booking, and automate reminders, enhancing business efficiency. # Benefits - All the essentials you need to run your shop - one low price # Features - Collect & Auto-Display Client Reviews - 24/7 Unlimited Online Booking - Automated reminders # Call to action TRY BOOKSY BIZ # Social proof - None used. # Point of view - Brand: The point of view is consistent throughout the ad, as Booksy presents its services, features, and value proposition to potential users. # Storyline - The ad starts with the message, “Others charge extra, we don’t.” This is presented from Booksy's perspective to highlight the pricing advantage compared to competitors. It is intended to capture the viewer’s attention by addressing the cost of other solutions. - Next, the ad visually features a woman performing a manicure as a lifestyle image. This image works to showcase Booksy’s relevancy to the beauty and wellness industry and serves as a relatable moment to the audience. - The ad presents three key features of the Booksy Biz app, including collect and auto-display client reviews, 24/7 unlimited online booking, and automated reminders. This is from Booksy’s perspective to show the range of benefits provided by the product, highlighting why these features are worth trying. The inclusion of a phone displaying the Booksy app further illustrates these benefits. - Lastly, the ad says, “All the essentials you need to run your shop in one low price.” This is Booksy’s message to the audience that it offers a full suite of tools in one affordable package. This encourages the audience to consider Booksy as a comprehensive solution that is also accessible.

# Ad summary This ad promotes Booksy, a platform designed to save time for nail, hair, and barber professionals through online booking. It highlights the significant time savings Booksy provides, enabling professionals to dedicate more time to personal and business growth. The ad features a visual of a nail technician at work, emphasizing the product's relevance to beauty and grooming businesses. # Brand positioning Booksy is presented as a time-saving solution for beauty and grooming professionals, specifically targeting nail, hair, and barber businesses. The brand positions itself as a tool that enhances efficiency through online booking, freeing up professionals to focus on personal and business development. This suggests a market positioning that values both the professional and personal lives of its users, contrasting with norms that might emphasize only business efficiency. Booksy's positioning is functional, focusing on the practical benefit of time savings and improved work-life balance for its clientele. # Product Booksy is an online booking platform designed for nail, hair, and barber professionals. It enables these professionals to manage their appointments and bookings online, saving them time. The ad specifically mentions that Booksy has saved users "600,000+ HOURS." This product is for professionals looking to streamline their booking process and free up time for other aspects of their business and personal lives. A key selling point is the time savings, highlighted by the headline and reinforced by the statement that this saved time can be used "for friends, family, and building their business." The ad addresses the purchase barrier of uncertainty by offering a free trial of Booksy Biz, as indicated by the "Try Booksy Biz Free" call to action. # Visual style The ad uses a clean and professional visual style, with a focus on showing the product in a real-world setting. The image is well-lit and the colors are soft and inviting. The focus is on the practical application of the service within the beauty and grooming industry. # Hooks Headline: 600,000+ HOURS SAVED # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the lack of time experienced by nail, hair, and barber professionals, with the ad highlighting the idea that online booking enables them to save a significant amount of time, implying that the traditional booking process is time-consuming and inefficient. The ad attempts to sooth this pain point by stating, "600,000+ HOURS SAVED for our nail, hair, and barber pros thanks to online booking." # Value propositions - 600,000+ HOURS SAVED for our nail, hair, and barber pros thanks to online booking; this highlights the benefit of time saved via the online booking feature. - That's more time back for friends, family, and building their business. This connects the time savings directly to improved personal and professional life. # Benefits - 600,000+ HOURS SAVED - That's more time back for friends, family, and building their business. # Features - online booking # Call to action Try Booksy Biz Free # Social proof - None used. # Point of view - Brand: The entire ad presents information from the brand's perspective, showcasing the benefits and value of using Booksy Biz for time management. # Storyline - The ad starts by stating "600,000+ HOURS SAVED" for nail, hair, and barber professionals. This is intended to immediately capture the viewer's attention by presenting a significant quantifiable benefit, which is framed from the brand's perspective. - The copy continues by explaining that this time savings is "for our nail, hair, and barber pros thanks to online booking," which connects the benefit to the core function of Booksy. The brand is communicating how the time savings are achieved and who benefits from it. - The image further clarifies that this results in "That's more time back for friends, family, and building their business," providing a relatable and appealing outcome for potential users. The brand emphasizes the impact of time savings on users’ personal and professional growth, communicating the full value. - The ad ends with a direct call to action: "Try Booksy Biz Free," prompting viewers to explore the platform and experience its benefits firsthand. The brand aims to convert interest into immediate engagement, making the offer from the brand's perspective.

# Ad summary Two men invite the audience to download Booksy. They say it is for the audience, and encourage them to try it for a month and tell them about it. The ad also displays a man saying that Booksy is your online agenda for your clients to make appointments, 24 hours a day, 7 days a week, and that your agenda will fill up automatically. He also says the client that leaves the disco at 5 am will be able to make an appointment. # Brand positioning Booksy is presented as a tool that helps barbers or similar businesses manage appointments. The ad emphasizes convenience and accessibility, suggesting it allows clients to book appointments 24/7, removing the need for manual scheduling or phone calls. The brand positions itself as a modern solution for managing schedules, aiming to simplify the process for businesses and their clients. The ad adopts a friendly and casual tone, using everyday language to communicate its value, rather than formal business jargon. # Product Booksy is presented as an online booking system for businesses like barber shops. It allows clients to book appointments 24/7, promising to fill the business's agenda automatically without any manual effort. The ad targets businesses that struggle with managing schedules and want to offer clients convenient booking options. It is promoted as a service that prevents the loss of potential revenue due to scheduling inefficiencies, ensuring that even clients who decide to book at unconventional hours can easily secure an appointment. Booksy is portrayed as a solution that eliminates the hassle of manual scheduling, allowing business owners to focus on their core services. # Visual style The ad has a casual, UGC feel with simple cuts and straightforward presentation. The production quality is low-fi, giving it an accessible, authentic vibe. The pacing is moderate, with edits timed to match the speech. The visual style is consistent throughout, aiming for clarity and directness. # Hooks Spoken: Male 1: Por cierto esto es para vosotros Text overlay: 00:00–00:01 Visual: 00:00–00:01: Two men are outside. One is older with salt and pepper hair, sunglasses, a black jacket, and a silver ring. He is pointing toward the camera. The other man is younger with a goatee, black jacket, and black baseball cap. The background is a city street with buildings and cars. # Funnel stage Consideration # Pain points The central frustration is the difficulty of managing appointments manually, especially for businesses that operate outside typical hours. "Ese cliente a las 5 de la mañana / que sale de la discoteca tocadete / y se da cuenta que sin tu corte de pelo / no ha triunfado." # Value propositions - Booksy allows clients to make appointments 24/7, meaning that you can be booked while you're sleeping. # Benefits - Online agenda - Clients can book 24/7 - Agenda fills automatically - Even clients who leave the disco at 5 am can make appointments # Features - Booksy is your online agenda - Clients can make appointments 24 hours a day, 7 days a week - Agenda will fill up automatically # Call to action None used. # Social proof - None used. # Point of view - Customer 35% – This POV is communicated through the casual tone and candid delivery of the two men speaking at the beginning and end of the ad. - Brand 65% – This POV is communicated through the man speaking about what the app does and the features of the app. # Storyline - 00:00–00:01 Two men invite the audience to download Booksy. - 00:01–00:03 00:01–00:03: The ad displays the app, Booksy Biz: For Businesses, on the app store. - 00:03–00:04 00:03–00:04: The two men encourage the audience to try it for a month and tell them about it. - 00:04–00:11 00:04–00:11: A man says that Booksy is your online agenda for your clients to make appointments, 24 hours a day, 7 days a week. This is presented from the brand's perspective and conveys the message that the app is easy to use and will allow clients to book appointments at any time. - 00:11–00:14 00:11–00:14: The ad displays the agenda on a phone screen. This provides a visual of what the service will look like to the customer. - 00:14–00:22 00:14–00:22: A man says that your agenda will fill up automatically, and that the client that leaves the disco at 5 am will be able to make an appointment. This shows the benefit of using the app, which is presented from the brand's perspective. - 00:22–00:25 00:22–00:25: A man says that you will be able to be booked while you are sleeping. This highlights the benefit of being able to be booked without having to be present. - 00:25–00:27 00:25–00:27: Two men encourage the audience to try it for a month and tell them about it. This ends the ad in the same way that it started.

# Ad summary This image ad for Booksy Biz highlights the features and benefits of the app for business owners, emphasizing that it is more affordable than competitors. The ad showcases the app's functionality and target audience of beauty and wellness professionals. # Brand positioning Booksy Biz is presented as a business solution specifically tailored for beauty and wellness professionals, offering an affordable, all-in-one platform to manage their operations. The brand positions itself as a straightforward and cost-effective alternative to competitors, emphasizing simplicity and essential tools. Booksy aligns with the values of convenience and affordability, pushing against the norm of competitors that charge extra fees for similar services. The brand's positioning is functional, focusing on performance and simplicity for shop owners in the beauty and wellness space. # Product The featured product is the Booksy Biz app, a comprehensive business management solution designed for shop owners in the beauty and wellness industry. The app allows users to "Collect & Auto-Display Client Reviews," offers "24/7 Unlimited Online Booking," and provides "Automated reminders." The ad addresses the need for essential tools to run a shop efficiently at a low price, positioning the app as an affordable alternative to competitors. It works by providing a platform where all the necessary functions for business management are consolidated into one user-friendly interface, as implied by the screenshot of the app interface shown in the ad. # Visual style The ad has a clean and polished aesthetic, with a bright turquoise background that draws attention. The production quality appears to be studio-shot, with good lighting and focus on the main subject. The ad uses a flatlay style with a focus on showcasing the app's features and benefits. Typography is integrated with a large, bold headline and clear, legible body text. The visual style is platform-native, designed for easy scannability and stop power in a social media feed. # Hooks Headline: OTHERS CHARGE EXTRA, WE DON'T. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high operational costs for shop owners by stating, "OTHERS CHARGE EXTRA, WE DON'T." # Value propositions - Comprehensive features at a low price - All the essentials you need to run your shop in one low price # Benefits - All the essentials you need to run your shop - One low price # Features - Collect & Auto-Display Client Reviews - 24/7 Unlimited Online Booking - Automated reminders # Call to action → TRY BOOKSY BIZ # Social proof - None used. # Point of view - Brand: Top caption, bottom text, and CTA showcase Booksy's direct message and call to action. - Customer: The image of the woman working and the feature bubbles represent a customer's perspective on using the Booksy app. # Storyline - The ad opens with a bold claim, "OTHERS CHARGE EXTRA, WE DON'T," immediately highlighting Booksy's cost-effective advantage over competitors. This message, told from the brand's perspective, hooks the viewer by addressing a potential pain point of shop owners—high operational costs. - Next, the ad shows a woman working with Booksy, highlighting features like client reviews, online booking, and automated reminders in callout bubbles. This section, told from a customer's perspective, shows the core benefits of the product, emphasizing its comprehensive functionality and convenience for beauty and wellness professionals. - The ad reinforces the message with the statement, "All the essentials you need to run your shop in one low price," emphasizing the app's value proposition. This part of the story, told from the brand's perspective, reiterates the key selling point of affordability and essential functionality. - Finally, the ad ends with a clear call to action, "TRY BOOKSY BIZ," encouraging viewers to explore the app. This part of the story, told from the brand's perspective, directs viewers to take the next step and engage with the product.

# Ad summary The ad promotes Booksy as a business solution for barbers who are struggling with client communication, missed calls, and disorganized scheduling. # Brand positioning Booksy is a business management app that helps hairstylists and barbers streamline appointment booking. The brand’s tone is casual and relatable to its target audience of barbers. The app is positioned as a solution to time-consuming tasks, such as booking clients, responding to messages, and sending reminders. # Product Booksy is a business management app that enables barbers to organize their scheduling, client communication, and payments. Barbers can create a public profile where clients can book themselves, pick a time, and get reminders. The app helps to reduce missed calls and late-night messages, and create a clean, organized schedule that works while the barber works and sleeps. Booksy is positioned as an alternative to manually managing scheduling, allowing barbers to focus on cutting hair. # Visual style The ad’s visual style is a mix of polished commercial and UGC. The location shots in the barbershop are well-lit and professionally framed. The screen recordings have a clean UI, but the transitions between shots are quick. The ad pacing has an average cut rate, with cuts timed to the music beats and voiceover lines. Overall, the visual style aims to create a relatable but professional image for Booksy. # Hooks Spoken: Barbers, stop giving out your number to clients, seriously. Text overlay: 00:00–00:00 / stop giving out / your number to clients / seriously Visual: 00:00–00:03: Sam, a young, light-skinned woman, faces the camera in a black jacket, black baseball cap, and a gold chain. She is standing in a modern barbershop. The walls are geometric textured panels in black. To her right is a brightly lit window, next to a vintage-style barber pole. Sam’s hair is braided. She gestures with her hands as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the constant interruptions and disruptions barbers face due to clients reaching out via personal phone lines to book appointments. The ad implies a barber's personal time being disrupted and not being able to enjoy personal time. # Value propositions - Booksy streamlines appointment booking, making it easier for clients to book and get reminders. - Clients can book 24/7 so barbers do not have to worry about taking calls. - Barbers are free to focus on providing services, without constant interruptions. # Benefits - No more missed calls - No more late night messages - Clean, organized schedule - That works while I work and while I sleep # Features - Clients book themselves - They pick a time - They get reminders # Call to action Try FREE for 14 Days # Point of view - Customer 100% – The entire ad is delivered from Sam’s perspective as a barber using the Booksy app, appealing to other barbers facing similar scheduling challenges. # Storyline - 00:00–00:03 The ad begins with Sam, a barber, speaking directly to the camera in her barbershop. - 00:03–00:08 She asks why barbers give out their number to clients and act like customer service hotlines for free, addressing barbers in a casual, somewhat scolding tone. - 00:08–00:15 Sam highlights a common barber problem: trying to eat, sleep, or take a day off, only to have their phone blow up with appointment requests. This underscores the disruption caused by client communication. - 00:15–00:17 Sam states she is "done with that," suggesting that this common problem is now in the past, implying a solution is coming. - 00:17–00:22 The storyline transitions to a screen recording of the Booksy app, focusing on features that allow clients to book themselves. - 00:19–00:23 Sam adds that clients can pick a time and get reminders, while she doesn’t have to do a thing, focusing on the effortless nature of the product. - 00:23–00:30 She emphasizes the benefits of Booksy such as no more missed calls or late-night messages, only a clean, organized schedule. Sam emphasizes that Booksy works while she does. - 00:30–00:35 Sam encourages barbers to set boundaries and stop using personal phone lines for business. This circles back to the initial pain point, resolving the problem. - 00:35–00:38 The ad transitions to Sam encouraging viewers to let Booksy handle the scheduling so barbers can focus on cutting hair. - 00:38–00:41 The ad ends with the Booksy logo and a call to action to try the app free for 14 days, reinforcing the offer.