How Banish Acne Scars Advertises on Meta

# Ad summary A man shows off a derma roller as an affordable alternative to acne scar laser treatments. He shows how he uses the product and tells viewers about how it benefits his skin. # Brand positioning The brand is presented as a high-quality but affordable alternative to expensive laser treatments. The brand aims to provide a functional solution for men seeking to improve their skin's appearance, specifically targeting acne scars, dark spots, hyperpigmentation, and wrinkles. The brand aligns with a practical and results-oriented approach, offering a simple and accessible solution for men who want to take care of their skin without breaking the bank. # Product The featured product is a derma roller, a handheld device with small needles that penetrate the skin. It is designed for men who want to treat acne scars, dark spots, hyperpigmentation, and wrinkles without spending thousands of dollars on laser treatments. The derma roller works by allowing the skin to produce more collagen. The product is used at night once every two weeks. The ad also promotes the use of gentle skincare and sunscreen after treatment. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is low-end, supporting a casual and accessible tone. The pacing is consistent with quick cuts and simple transitions, mirroring the style of content seen on TikTok and Reels. # Hooks Spoken: 00:00–00:06 If you're a man that suffers with acne scars, but you don't want to spend thousands of dollars on laser treatment, then you need to get this. Text overlay: 00:00–00:06 To the guys who want to treat their acne scars / 00:00–00:06 A Man / 00:00–00:01 @samuel_santamaria3 / 00:01–00:06 With Acne / 00:02–00:06 But You / 00:03–00:06 Thousands Of / 00:04–00:06 Dollars On / 00:05–00:06 Laser Treatment / 00:05–00:06 Get The Visual: 00:00–00:06: Close-up shot of a man with short brown hair and a mustache using a black derma roller on his right cheek. He's wearing a white t-shirt. The background is a wood panel wall. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the high cost and inconvenience of laser treatments for acne scars. # Value propositions - An affordable alternative to laser treatments - Helps with dark spots, acne scars, hyperpigmentation, and wrinkles # Benefits - Helps with dark spots - Helps with acne scars - Helps with hyperpigmentation - Helps with wrinkles on your forehead # Features - Small needles penetrating your skin - Allows skin to produce more collagen # Call to action None used. # Social proof - "I used to have a lot of dark spots and acne scars, which I still do, but they're recent, so I'm trying to get rid of them." – Male 1 (Customer) # Point of view - Customer 100% – The POV is communicated through the man reviewing the product and demonstrating his experience using it. # Storyline - 00:00–00:06 The man applies the derma roller on his face and introduces that the video is for men who want to treat their acne scars without paying for expensive laser treatments. - 00:06–00:12 He states that he used to have a lot of dark spots and acne scars, which he still does, but they're recent, and he's trying to get rid of them. He continues using the derma roller. - 00:13–00:17 The man explains that the small needles of the derma roller penetrate the skin, allowing the skin to produce more collagen. He continues using the derma roller on his face. - 00:17–00:23 He explains that the derma roller is going to help with dark spots, acne scars, hyperpigmentation, and wrinkles on the forehead. - 00:23–00:25 The man recommends using the derma roller at night once every two weeks. - 00:25–00:32 He says that this is his skin the next day after the treatment, and recommends always using gentle skincare and sunscreen.

# Ad summary This ad features a testimonial from a customer who experienced positive results using the advertised skincare product, specifically noticing improvements in skin tone and reduction in acne scars. # Brand positioning The brand is positioned as a provider of skincare solutions aimed at improving skin health and appearance. It focuses on addressing common skin issues like uneven skin tone and acne scars. The brand aims to occupy a space in the market where it offers real, noticeable results, aligning with a customer-centric approach. It seems to promote a lifestyle of self-care and confidence by improving one's skin. The brand positioning appears to be functional, focusing on the tangible benefits and results that customers can achieve by using their products, rather than on emotional appeal. # Product The ad features a skincare product designed to improve skin tone and reduce the appearance of acne scars. The product is aimed at individuals who have concerns about uneven skin tone and visible acne scarring. The ad highlights the product's effectiveness, claiming that users can notice a more even skin tone and less noticeable acne scars over time. The testimonial format suggests that the product has a proven track record of delivering positive results. The product is presented as a solution to address skin imperfections and enhance overall skin appearance. The ad is telling the viewer that this product is worth trying or buying because it visibly improves skin tone and diminishes acne scars, as attested by a real user. # Visual style The ad has a clean and minimalistic visual style with a focus on presenting a testimonial in a straightforward manner. The production quality appears to be high, with well-lit and clear imagery. The background is soft and diffused, while the testimonial block is clear and easy to read. The image treatment includes a soft color palette and subtle depth of field, creating a visually appealing yet simple presentation. The overall aesthetic aims for trustworthiness and authenticity. # Hooks Headline: "Over time, I noticed my skin tone looked more even and my old acne scars weren't as noticeable." # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is having uneven skin tone and visible acne scars, which can impact one's self-confidence. "my old acne scars weren't as noticeable." # Value propositions - Improved skin tone and reduced acne scars: achieved through consistent product use over time. # Benefits - skin tone looked more even - old acne scars weren't as noticeable # Call to action None used. # Social proof - "Over time, I noticed my skin tone looked more even and my old acne scars weren't as noticeable." -Sara, healthyskinglows.com # Point of view - Customer: The testimonial from Sara shares her personal experience and positive results after using the skincare product. - Brand: The brand is conveyed through the product packaging and the overall presentation of the ad, aiming to showcase the product's benefits and effectiveness. # Storyline - The ad opens with a customer, Sara from healthyskinglows.com, sharing her experience using the product. This is included to provide a relatable and trustworthy perspective to the audience, demonstrating the real-life benefits of the product. - Sara states, "Over time, I noticed my skin tone looked more even and my old acne scars weren't as noticeable." This reinforces the product's effectiveness in addressing uneven skin tone and reducing acne scars. - The ad concludes by attributing the testimonial to Sara, further solidifying the credibility of the statement. The viewer experiences this by seeing the quote followed by -Sara, healthyskinglows.com.

# Ad summary This ad promotes an at-home microneedling device, featuring a series of clips from social media creators discussing its features, benefits, and ease of use. # Brand positioning The brand aims to position itself as a provider of convenient and affordable beauty solutions, specifically for people over 40 who value accessible, at-home treatments. It promotes a lifestyle of self-care and DIY beauty practices, pushing against the need for expensive dermatological procedures. The brand focuses on functional benefits such as cost savings and convenience, while also aligning with the emotional desire for effective and accessible skincare. # Product The product is an at-home microneedling device designed to stimulate collagen and elastin production in the skin. It comes as a kit with a handle and two interchangeable heads. Each head is intended for eight uses. The device is presented as an affordable alternative to professional microneedling treatments, offering the convenience of performing the procedure at home. The product is marketed towards individuals looking to improve their skin's texture, reduce acne scarring, and promote new hair growth. Its design emphasizes ease of use and control, making it suitable for those with conditions like inflammation in their hands. It is also described as providing more room when stamping, suggesting improved coverage or effectiveness. # Visual style The ad has a UGC feel, utilizing selfie-style shots, natural lighting, and casual settings. The editing is a mix of quick cuts and static shots, with transitions between different speakers to maintain a conversational tone. The overall production quality is scrappy, supporting the authentic and relatable persona of the creators featured. The pacing is moderate, with cuts occurring roughly every 2-4 seconds, syncing with the rhythm of the voiceover and emphasizing key product features. # Hooks Spoken: Welcome to over 40-tok, where we do everything ourselves Text overlay: Welcome to over 40-tok, where we do everything ourselves 👵🏻 (Top of frame) Visual: 00:00–00:01 Close-up shot of a fair-skinned woman with light brown hair wearing a pearl headband, a blue tank top, and a delicate gold necklace. She is holding and using a black microneedling device on her right cheek. The camera is selfie-style, close to her face. Background is a beige tiled bathroom. # Funnel stage Consideration # Pain points The high cost of professional dermatological treatments like microneedling: "They said it would be $200 a treatment. That just seems like a lot." # Value propositions - The product offers an affordable alternative to professional microneedling treatments, making it accessible to those who want to save money. - The product offers the convenience of performing microneedling at home, saving time and effort compared to visiting a dermatologist. - The design of the handle makes it suitable for those with inflammation in their hands # Benefits - Decreases acne scarring - Skin is getting tighter - New hair growth # Features - Comes with two heads - Each head provides eight uses # Call to action None used. # Social proof - "I find it to be one of the best at home microneedling tools that I've tried and I've tried a lot." – Female 2 (Customer) - "I am noticing a decreation in my um acne scarring that I have over here and it's getting like tighter." – Female 4 (Customer) - "I cannot believe the difference I'm seeing in my skin." – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented entirely through the perspective of customers sharing their experiences with the product. # Storyline - 00:00–00:07 A woman is using a microneedling device on her face in her bathroom. - 00:07–00:17 She mentions asking dermatologists about microneedling and discovering it would cost $200 per treatment, and she says she wants to do it herself at home. - 00:17–00:22 She tells the audience that she is doing microneedling on her face at home right now. - 00:22–00:28 Another woman shows her face which is visibly red after using the product and states she finds it to be one of the best at-home microneedling tools. - 00:28–00:30 An up-close view of skin, being poked by a tattooed finger, is shown along with a text overlay defining microneedling. - 00:30–00:31 The tattooed hand points out new hair growth on the forehead. - 00:31–00:35 Another woman shows and describes the product while stating she loves the handle because it's good for someone with inflammation in their hands. - 00:35–00:42 She also likes the size of the microneedling product, and that it gives more room when stamping. - 00:42–00:47 The first woman from the start of the video shows the product packaging and what comes inside: two heads and the tool. - 00:47–00:50 She further explains that each head gives you eight uses. - 00:50–00:57 The second woman is shown again and says she is noticing a decrease in acne scarring, and that her skin is getting tighter. - 00:57–01:00 The first woman from the start of the video returns and says she cannot believe the difference she's seeing in her skin.

# Ad summary A woman shares her experience with acne and acne scarring, and how she wishes she had taken better care of her skin when she was younger. She then introduces the product, which she claims has helped her acne scarring. # Brand positioning The brand is presented as a solution for acne scarring. The brand aims to occupy the space in the consumer's mind as a brand that helps with acne scarring. The brand aligns with the values of self-care and skin health. The brand pushes against the norm of ignoring acne scarring and promotes taking care of your skin. The brand positioning is functional, as it focuses on the performance of the product. # Product The product is a solution for acne scarring. The product is for people who have acne scarring and want to improve the appearance of their skin. The ad does not explicitly state the product details, features, ingredients, or design details. The USP is that the product helps with acne scarring. The ad does not show any use occasions or moments of use. The ad addresses the purchase barrier of not knowing if the product will work. # Visual style The ad has a UGC feel. The editing style is quick cuts. The production quality is low-end. The pacing is consistent. # Hooks Spoken: 00:00–00:07: No mom, I have not been popping my pimples. And even if I was, that's my choice because it's my face. I can do what I want with my skin. Text overlay: 00:00–00:07 When my mom points out my acne / 00:00–00:07 Me in 2014 as a teenager Visual: 00:00–00:07: A woman with fair skin, light brown hair, and wearing a gray Harvard hoodie is talking to the camera. She is standing in front of a white wall. Text overlay: "When my mom points out my acne. Me in 2014 as a teenager." # Funnel stage Top of funnel (Awareness) # Pain points Acne scarring is a frustrating problem that many people face. # Value propositions - Helps with acne scarring # Benefits - Improves the appearance of skin # Features - Solution for acne scarring # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with acne and acne scarring. # Storyline - 00:00–00:07 A woman is talking to the camera about how her mom used to point out her acne when she was a teenager. - 00:07–00:10 The woman is now talking about how she has so much acne scarring.

# Ad summary This ad features a customer testimonial about Banish products. The customer expresses initial skepticism but ultimately praises the products' effectiveness, particularly for sensitive skin and eczema. # Brand positioning Banish is presented as a brand that offers effective skincare solutions, particularly for individuals with acne-prone or sensitive skin. The brand seems to focus on providing value through its starter kits, which include a variety of products designed to address specific skin concerns like acne and eczema. The brand's positioning is functional, emphasizing the products' ability to improve skin health and reduce reactivity. # Product The ad features Banish's starter kit, which includes the Banisher tool and enzyme mask. The products are designed for individuals with acne-prone or sensitive skin, as well as those with eczema. The customer testimonial highlights the products' effectiveness in controlling acne, reducing skin reactivity, and improving overall skin health. The ad addresses the purchase barrier of skepticism by showcasing a customer who was initially unsure but ultimately impressed by the products' performance. The fighter gel is specifically mentioned as outstanding for eczema. # Visual style The ad has a simple, text-based design with a black and white color scheme. The layout is clean and organized, with clear sections for the headline, demographic information, star rating, and customer testimonial. The overall style is straightforward and informative, focusing on conveying the customer's experience in a clear and concise manner. # Hooks Headline: I'M MAD AT THIS COMPANY # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having acne, eczema, and sensitive skin, which can be difficult to manage and cause discomfort. The customer states, "I have acne that's mostly under control, some eczema, and sensitive skin overall." # Value propositions - The starter kit provides value by including multiple products designed to address specific skin concerns. - The products are effective for sensitive skin and eczema, addressing a common concern for many individuals. # Benefits - Controls acne - Reduces skin reactivity - Improves overall skin health - Fighter gel is outstanding for eczema # Features - Starter kit includes the Banisher tool and enzyme mask - Fighter gel # Call to action None used. # Social proof - "I'm mad at this company." - Customer - "I have acne that's mostly under control, some eczema, and sensitive skin overall...my skin loves them! They feel great and seem to be working, my face is a lot less reactive and red...I'm excited and hopeful to see what happens as I continue using them. Mad love for Banish!" - Customer # Point of view - Customer: The testimonial is written from the perspective of a customer sharing their personal experience with Banish products, including their initial skepticism and eventual satisfaction. - Brand: The ad includes demographic information about the customer, which helps the audience identify with the reviewer and establishes credibility. # Storyline - The ad opens with the headline "I'M MAD AT THIS COMPANY," immediately grabbing attention and creating curiosity. This is told from the customer's perspective. - The ad provides demographic information about the customer, including age (25 to 39 years old) and skin type (acne-prone or sensitive). This helps the audience identify with the reviewer and establishes credibility. This is told from the brand's perspective. - The customer shares their experience with Banish products, expressing initial skepticism but ultimately praising their effectiveness in controlling acne, reducing skin reactivity, and improving overall skin health. This builds trust and encourages viewers to consider trying the products themselves. This is told from the customer's perspective. - The customer specifically mentions the fighter gel as outstanding for eczema, highlighting the product's ability to address specific skin concerns. This reinforces the brand's value proposition and encourages viewers with similar concerns to try the product. This is told from the customer's perspective. - The customer ends with "Mad love for Banish!" expressing their satisfaction and excitement about continuing to use the products. This reinforces the positive message and leaves a lasting impression on the viewer. This is told from the customer's perspective.

# Ad summary A woman reviews three skincare products, comparing them in a head-to-head competition to determine which is the best. She reviews an apricot scrub, a pack of sheet masks, and a microneedling set from Banish, ultimately declaring the Banish microneedling set the winner. # Brand positioning Banish is presented as a high-end skincare brand that delivers effective results, specifically targeting acne scars and improving skin texture. The brand is positioned as superior to drugstore alternatives, offering a more intensive solution for those seeking significant skin improvements. Banish aligns with a lifestyle focused on achieving clear, smooth skin through advanced skincare methods, contrasting with brands that rely on flashy advertising without delivering tangible results. The brand's positioning is both functional, emphasizing its ability to smooth skin, and emotional, promising confidence and a polished appearance. # Product The microneedling set from Banish is a skincare solution designed to smooth the T-zone and improve overall skin texture. It is intended for individuals seeking a more intensive treatment to address acne scarring and achieve a smoother complexion. The set is highlighted for its ability to deliver visible results, making the user's skin as smooth as a baby's buttocks. The product is presented as a superior alternative to less effective skincare options like apricot scrubs and sheet masks, addressing the pain point of persistent acne scars and the desire for a more polished appearance. The ad emphasizes the immediate impact of the product, with the user feeling confident and looking like a 'girl version of handsome Squidward' after just one use. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with a UGC-style delivery. The editing style is characterized by static shots with minimal transitions, focusing on the speaker's expressions and dialogue. The production quality is relatively high, with a digitally rendered background that creates a professional yet slightly artificial environment. The pacing is consistent, with a moderate cut rate that keeps the viewer engaged without feeling rushed. The audio-visual sync is well-maintained, with the speaker's words aligning with her facial expressions and gestures. # Hooks Spoken: Today, three skincare products stand before me, but I only have one photo in my hands. Text overlay: 00:00-00:58 Visual: 00:00–00:03 A woman with fair skin, short brown hair, and a black t-shirt stands in the foreground. She is centered in the frame and looks slightly to the right. The background is a digitally rendered image of a runway with black scaffolding and bright lights, creating a stage-like setting. Text overlay: 'America's Next Top Skincare Product'. A logo for 'TODAY THREE SKINCARE' is at the bottom. / 00:03–00:06 The woman continues speaking, maintaining the same appearance and position in front of the runway backdrop. Her expression changes slightly as she discusses the apricot scrub, conveying disappointment and disapproval. # Funnel stage Consideration # Pain points The ad addresses the frustration of persistent acne scars and the desire for a smoother, more polished complexion. The woman mentions needing 'something more intensive if I ever want to get rid of my acne scarring,' highlighting the inadequacy of other skincare products. # Value propositions - The microneedling set delivers intensive treatment for acne scarring, providing a superior alternative to less effective skincare options. # Benefits - Gets your T-zone looking as smooth as a baby's buttocks # Features - Microneedling set # Call to action None used. # Social proof - "Girl, you have absolutely done it again. You have got my T-zone looking as smooth as a baby's buttocks. After using your set this morning, I left my apartment looking like the girl version of handsome Squidward." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing and comparing skincare products based on personal experience. # Storyline - 00:00–00:03 The ad begins with a woman standing in front of a runway backdrop, setting the stage for a skincare product competition. - 00:00–00:06 She introduces the concept of evaluating three skincare products to determine 'America's Next Top Skincare Product,' creating a sense of anticipation and competition. - 00:06–00:16 The woman starts with an apricot scrub from the pharmacy, immediately criticizing it for ruining her skin barrier and causing breakouts due to harmful fragrances. This establishes a negative baseline and highlights the product's ineffectiveness. - 00:16–00:23 She further criticizes the apricot scrub for its flashy advertisements that fail to deliver results, emphasizing the importance of actual effectiveness over marketing hype. - 00:24–00:30 Next, she reviews a random five-pack of sheet masks from the department store, deeming them 'good but not great,' indicating a mediocre performance that doesn't meet her needs. - 00:30–00:34 She expresses her need for something more intensive to get rid of her acne scarring, setting the stage for a more effective solution. - 00:37–00:41 The woman introduces the microneedling set from Banish, immediately praising it for its effectiveness. - 00:41–00:47 She enthusiastically declares that the Banish product has made her T-zone look as smooth as a baby's buttocks, highlighting the product's ability to deliver significant results. - 00:47–00:53 She shares that after using the Banish set that morning, she left her apartment looking like the 'girl version of handsome Squidward,' emphasizing the confidence and polished appearance the product provides. - 00:53–00:58 The woman concludes by congratulating Banish and declaring it the winner of the best skincare product, reinforcing the brand's superiority and effectiveness.

# Ad summary A man shares how he uses a derma roller to treat acne scars, dark spots, hyperpigmentation, and wrinkles. # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad implies that the brand offers an affordable alternative to expensive laser treatments for acne scars and other skin issues. The brand positions itself as a solution for men who want to improve their skin without breaking the bank. The brand aligns with a functional approach, focusing on simplicity and performance. # Product The product is a derma roller, a handheld device with small needles that penetrate the skin. It is designed for men who want to treat acne scars, dark spots, hyperpigmentation, and wrinkles on their forehead. The derma roller works by allowing the skin to produce more collagen. The ad addresses the purchase barrier of expensive laser treatments by offering an affordable alternative. The product is used at night once every two weeks, followed by gentle skincare and sunscreen. # Visual style The ad has a UGC feel with a selfie-style camera and slightly shaky camera movement. The production quality is basic, with bright lighting and simple editing. The pacing is consistent with the man talking directly to the camera. The cuts are timed to the voiceover lines. # Hooks Spoken: 00:00–00:06: If you're a man that suffers with acne scars, but you don't want to spend thousands of dollars on laser treatment, then you need to get this. Text overlay: 00:00–00:06: To the guys who want to treat their acne scars / 00:00–00:01: A Man / 00:01–00:02: With Acne / 00:02–00:03: But You / 00:03–00:04: Thousands Of / 00:04–00:05: Dollars On / 00:05–00:06: Laser Treatment / 00:06–00:07: Get This Visual: 00:00–00:06: A man with short dark hair and a mustache is holding a black derma roller to his cheek. He is wearing a white t-shirt. The background is a wood-paneled wall. The camera is selfie-style and slightly shaky. The lighting is bright. The man is looking at the camera and moving the derma roller across his cheek. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with acne scars and other skin issues that require expensive laser treatments. # Value propositions - Affordable alternative to laser treatment - Helps with multiple skin issues # Benefits - Help with dark spots - Help with acne scars - Help with hyperpigmentation - Help with wrinkles on your forehead # Features - Small needles penetrating your skin - Allows your skin to produce more collagen # Call to action None used. # Social proof - “I used to have a lot of dark spots and acne scars, which I still do, but they're recent, so I'm trying to get rid of them.” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing his experience with the product. # Storyline - 00:00–00:06 The ad begins with a man using a derma roller on his face. - 00:00–00:06 He states that if you're a man that suffers with acne scars, but you don't want to spend thousands of dollars on laser treatment, then you need to get this. This is from the perspective of a customer who is sharing his experience with the product. - 00:06–00:10 The man continues to use the derma roller on his face. - 00:06–00:12 He shares that he used to have a lot of dark spots and acne scars, which he still does, but they're recent, so he's trying to get rid of them. This is from the perspective of a customer who is sharing his experience with the product. - 00:12–00:16 The man continues to use the derma roller on his face. - 00:12–00:18 He explains that it is totally normal that your skin gets red because these are small needles penetrating your skin. This is from the perspective of a customer who is sharing his experience with the product. - 00:18–00:21 The man continues to use the derma roller on his face. - 00:18–00:21 He explains that the derma roller allows your skin to produce more collagen. This is from the perspective of a customer who is sharing his experience with the product. - 00:21–00:27 The man continues to use the derma roller on his face. - 00:21–00:27 He shares that the derma roller is not only going to help with dark spots, acne scars, and hyperpigmentation, but it's also going to help with wrinkles on your forehead. This is from the perspective of a customer who is sharing his experience with the product. - 00:27–00:34 The man holds the derma roller in his hand. - 00:27–00:34 He advises to use this at night once every two weeks, and only use gentle skincare after the treatment, and always wear sunscreen. This is from the perspective of a customer who is sharing his experience with the product.

# Ad summary This ad uses humor to highlight the frustration of receiving skincare advice from people who have never experienced acne. It then transitions to promote Bubble skincare products as a solution for acne-prone skin. # Brand positioning Bubble is presented as a skincare brand that understands the struggles of acne-prone skin. The brand aims to occupy a space in the consumer's mind as a relatable and effective solution for those who are tired of generic skincare advice. The brand aligns with a tone of understanding and empathy, pushing against the norm of simplistic skincare solutions often suggested by those without acne. The brand positioning is both functional, offering products designed for acne, and emotional, connecting with the frustration of dealing with acne. # Product The ad features Bubble skincare products as a solution for acne-prone skin. The products are presented as an alternative to generic skincare advice. The ad highlights the brand's understanding of the struggles of acne. The ad shows the product being used as part of a skincare routine. # Visual style The ad has a UGC feel, with a mix of casual, dimly lit shots and brighter, more polished shots. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: Person 1: Bro, I'm breaking out again. Text overlay: When your friend who's never had acne starts giving advice Visual: 00:00–00:01: A person with dark, wavy hair, wearing glasses and a gray hoodie, looks in a round mirror and touches their face. The background is a dimly lit room with a bed and desk visible. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of receiving generic skincare advice from people who have never experienced acne. # Value propositions - Bubble skincare products offer an effective solution for acne-prone skin, providing a clear complexion. # Benefits - Clear skin - Effective solution for acne # Features - Skincare products for acne-prone skin # Call to action Try it now! # Point of view - Customer 100% – The entire video is presented from the perspective of someone struggling with acne, using a casual, relatable tone. # Storyline - 00:00–00:01 A person is shown looking in the mirror, expressing frustration about breaking out again. - 00:05–00:08 The person mimics giving generic skincare advice, such as "just wash your face with water" and "just eat healthy foods." - 00:09–00:10 The person looks at the camera and shakes their head. - 00:11–00:15 The person is shown using Bubble skincare products as part of their skincare routine. - 00:16–00:17 The person is shown with clear skin, smiling at the camera. - 00:18–00:20 The person is shown holding Bubble skincare products, encouraging viewers to try them.

# Ad summary This ad features a customer testimonial for Banish, highlighting the positive effects of their products on sensitive and acne-prone skin. The testimonial emphasizes reduced reactivity and redness, along with overall satisfaction with the brand's products. # Brand positioning Banish is presented as a brand focused on providing effective solutions for acne-prone and sensitive skin. The brand aims to occupy a space in the consumer's mind as a provider of products that deliver noticeable improvements, such as reduced reactivity and redness. The brand aligns with values of skin health and customer satisfaction, as evidenced by the positive testimonial. Banish positions itself as a brand that delivers phenomenal products, as stated by the customer, suggesting a focus on high-quality and effective skincare solutions. # Product The ad features Banish's products, specifically mentioning the Banisher starter kit, enzyme mask, and fighter gel. These products are designed for individuals with acne-prone and sensitive skin, as well as those with eczema. The products aim to reduce reactivity and redness, providing relief and improvement in skin condition. The customer testimonial highlights the effectiveness of the products, noting that their skin feels great and seems to be working, with a significant reduction in reactivity and redness. The ad addresses the purchase barrier of uncertainty by showcasing a positive customer experience and emphasizing the products' ability to deliver noticeable results. # Visual style The ad has a clean and minimalist visual style, with a focus on text-based content. The use of a black background with white text creates a high-contrast and easy-to-read design. The overall production quality appears to be simple and straightforward, resembling a screenshot or digital document. The visual style is designed to be scannable and informative, prioritizing the delivery of the customer testimonial. # Hooks Headline: “MY FACE IS A LOT LESS REACTIVE AND RED” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having reactive and red skin, particularly for individuals with acne, eczema, and sensitive skin. The customer states, "my face is a lot less reactive and red," indicating a significant improvement in their skin condition. # Value propositions - Products are phenomenal - Skin loves them - Fighter gel is outstanding # Benefits - Face is a lot less reactive and red - Skin feels great - Skin seems to be working # Features - Banisher starter kit - Enzyme mask - Fighter gel # Call to action None used. # Social proof - "MY FACE IS A LOT LESS REACTIVE AND RED” - "I'm mad at this company." - "I have acne that's mostly under control, some eczema, and sensitive skin overall. I bought the starter kit because of the value, but I mainly wanted to try the Banisher and the enzyme mask. I've only used the tool once so I can't yet rate its effectiveness, but it simple to use and my skin responded well. The reason I'm mad is that all the products that come in the kit are phenomenal, and neither I nor my wallet were anticipating this. Again, I just got it so I can't speak of long-term results but my skin loves them! They feel great and seem to be working, my face is a lot less reactive and red. I have eczema and the fighter gel is outstanding for it. I'm excited and hopeful to see what happens as I continue using them. Mad love for Banish!" # Point of view - Customer: The testimonial quote at the top of the image, "MY FACE IS A LOT LESS REACTIVE AND RED," is from the customer's point of view, highlighting the positive results they experienced. # Storyline - The ad opens with a customer quote, "MY FACE IS A LOT LESS REACTIVE AND RED," immediately highlighting the positive outcome of using the product. This is from the customer's perspective and is intended to grab the viewer's attention and showcase the product's effectiveness. - The ad provides demographic information about the customer, stating their age range (25 to 39 years old) and skin type (Acne Prone or Sensitive). This is from the brand's perspective and is included to help the viewer identify with the customer and see the product as relevant to their needs. - The ad presents a detailed customer testimonial, where the customer shares their experience with the product, including their initial skepticism and eventual satisfaction. This is from the customer's perspective and is intended to build trust and credibility by showcasing a real user's positive experience. - The testimonial concludes with the customer expressing excitement and hope for continued positive results, along with "Mad love for Banish!" This is from the customer's perspective and reinforces the overall positive message of the ad, leaving the viewer with a strong impression of the product's effectiveness.

# Ad summary A woman in pajamas shares her experience using the Banish micro needling tool. She explains that it helps skincare products absorb better, stimulates collagen growth, and helps with acne scars, fine lines, and wrinkles. She demonstrates how to use the tool and says that results happen over time with consistency. She recommends it as a must-have for those who can't afford micro needling treatments at the spa. # Brand positioning Banish is presented as a brand that offers at-home solutions for skincare concerns like acne scars, fine lines, and wrinkles. The brand positions itself as an affordable alternative to expensive spa treatments, making professional-level skincare accessible to a wider audience. The brand aligns with a lifestyle focused on self-care and consistent skincare routines, emphasizing the importance of long-term results over quick fixes. Banish pushes against the norm of costly spa treatments by offering a more budget-friendly option without compromising on effectiveness. The brand positioning is both functional, highlighting the product's ability to improve skin texture and collagen production, and emotional, offering a sense of empowerment and confidence through improved skin. # Product The Banish micro needling tool is a skincare device designed for at-home use. It features gold-plated titanium bristles that are very small and are stamped into the skin. The tool is intended for individuals concerned about acne scars, fine lines, and wrinkles. It helps skincare products absorb better and stimulates collagen growth. The product addresses the purchase barrier of expensive spa treatments by offering an affordable alternative. The ad emphasizes that results happen over time with consistent use, suggesting a long-term commitment to skincare. # Visual style The ad has a UGC feel with a casual, unfiltered aesthetic. The editing style is simple with static shots and minimal transitions. The production quality is basic, resembling a self-recorded video. The pacing is moderate, with cuts timed to natural pauses in speech. The audio-visual sync is straightforward, with visuals matching the spoken content. # Hooks Spoken: 00:00–00:04 really helps to absorb all of your skincare products better. Text overlay: 00:00–00:04 This Replaced going to a $300 monthly facial / 00:00–00:40 @kellyshops3093 Visual: 00:00–00:04 Close-up shot of a woman's face. She has fair skin with some redness, blue eyes, and light brown hair pulled back with a spotted headband. She is wearing a pink pajama top with a candy cane pattern and a beaded necklace. She is holding a black product container in her left hand and gesturing with her right hand as she speaks. The background is a blurred white door and wall. # Funnel stage Consideration # Pain points The ad addresses the frustration of expensive spa treatments and the desire for effective skincare solutions at home. "If you can't afford a micro needling treatments at the spa because I definitely can't..." # Value propositions - Replaces going to a $300 monthly facial - A must have for those who can't afford a micro needling treatments at the spa # Benefits - Helps to absorb all of your skincare products better - Help stimulate the growth of collagen in your skin - Helps with acne scars or fine lines and wrinkles # Features - Gold plated titanium bristles # Call to action None used. # Social proof - "This is my fourth week doing it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience and recommendation. # Storyline - 00:00–00:08 00:00–00:08 The woman begins by stating that the product helps skincare products absorb better and stimulates collagen growth. - 00:08–00:15 00:08–00:15 She addresses concerns about acne scars, fine lines, and wrinkles, positioning the product as a solution for these issues. - 00:15–00:19 00:15–00:19 She shares her personal experience, noting that she has been using the product for four weeks. - 00:19–00:27 00:19–00:27 She introduces the Banish micro needling tool, highlighting its gold-plated titanium bristles and small size. - 00:27–00:29 00:27–00:29 She demonstrates how to use the tool by stamping it into the skin. - 00:29–00:33 00:29–00:33 She emphasizes that results happen over time with consistency. - 00:33–00:40 00:33–00:40 She recommends the product as a must-have for those who can't afford micro needling treatments at the spa.

# Ad summary A man shares his skincare journey using the Banish Acne Scars microneedling stamp and vitamin C serum. He explains how to use the product and the benefits of using it. # Brand positioning Banish Acne Scars is presented as a brand that offers at-home skincare solutions for acne scars and hyperpigmentation. The brand aligns with the values of self-care and confidence, promoting a lifestyle where individuals can take control of their skin health. Banish Acne Scars pushes against the norm of expensive clinical treatments by offering an accessible and affordable alternative. The brand positioning is functional, focusing on the performance and simplicity of its products, while also tapping into the emotional aspect of feeling better about one's skin. # Product The Banish Acne Scars microneedling stamp is a tool designed for at-home use to improve skin texture, fade acne scars, and reduce hyperpigmentation. It works by creating micro-injuries on the skin, which stimulates collagen production. The product is intended for individuals looking to address skin concerns such as acne scars and uneven skin tone. The ad explicitly states that redness after use is normal and that the product helps with collagen production. The product is used once a week at home. The ad also mentions the Banish Acne Scars vitamin C serum, which should be used in conjunction with the microneedling stamp to stay moisturized. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is simple with static shots and smooth transitions. The production quality is high, with bright and even lighting. The pacing is consistent throughout the ad. # Hooks Spoken: 00:01–00:02 You gotta start microneedling yourself at home. Text overlay: 00:00–00:02 If you're on a skin journey, I see you. Your progress counts even if no one else sees it. You're doing better than you think. / 00:00–00:02 @samuel_santamaria3 Visual: 00:00–00:02 A young man with tan skin, a mustache, and a fresh haircut stands in front of a row of lockers. He wears a navy blue athletic t-shirt with a white logo on the sleeve and black wireless earbuds. He looks directly at the camera with a slight smile. The camera is selfie-style, held at chest level. The lighting is bright and even. The lockers are a dark wood grain with silver handles. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with acne scars and hyperpigmentation. "It's gonna fade acne scars and hyperpigmentation quickly." # Value propositions - At-home microneedling for convenient skincare - Vitamin C serum to enhance microneedling results - Improved skin texture, faded acne scars, reduced hyperpigmentation, and increased collagen production # Benefits - Improves skin texture - Fades acne scars - Reduces hyperpigmentation - Helps with collagen production # Features - Microneedling stamp - Vitamin C serum # Call to action None used. # Social proof - "I use it once a week at home" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing his personal experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a man standing in front of lockers, looking directly at the camera. He is sharing an encouraging message about skin journeys and progress. The message is intended to be supportive and relatable, acknowledging the challenges of skincare. The perspective is from the man, who is speaking directly to the audience in a casual, friendly tone. - 00:02–00:05 00:02–00:05 The man introduces the Banish Acne Scars microneedling stamp. The intention is to introduce the product being promoted. The perspective is from the man, who is showcasing the product. The tone is informative and straightforward. - 00:05–00:17 00:05–00:17 The man demonstrates how to use the microneedling stamp on his face. He explains that redness after use is normal and that the product improves skin texture, fades acne scars, and reduces hyperpigmentation. The intention is to show the product in action and highlight its benefits. The perspective is from the man, who is sharing his personal experience and expertise. The tone is informative and reassuring. - 00:17–00:21 00:17–00:21 The man recommends using the Banish Acne Scars vitamin C serum and staying moisturized. The intention is to promote additional products from the brand and emphasize the importance of skincare. The perspective is from the man, who is providing advice and recommendations. The tone is informative and encouraging.

# Ad summary This ad features a testimonial from a woman over 30 with oily skin who suffered from severe acne in her youth. She states that despite using retinol, niacinamide, acids, sunscreen, and peptides, she still had acne scars on her cheeks. She decided to try Banisher to help stimulate collagen and treat those stubborn problems. # Brand positioning The brand is presented as a solution for those who have tried many other products and still suffer from acne scars. It positions itself as a treatment for "stubborn problems" that other products have failed to address. The brand aims to occupy the space in the consumer's mind as a last resort for those who have not found success with other acne treatments. The brand aligns with the values of perseverance and hope, suggesting that even after trying many other products, there is still a solution available. The brand pushes against the norm of quick fixes and instead offers a treatment that requires patience and consistency. The brand positioning is functional, focusing on the performance of the product in treating acne scars. # Product The product being advertised is Banisher, a treatment designed to help stimulate collagen and treat stubborn acne scars. The ad is targeted towards individuals who have tried various other acne treatments, such as retinol, niacinamide, acids, sunscreen, and peptides, without success. The product is presented as a solution for those who have acne scars on their cheeks. The ad suggests that Banisher is worth trying for those who have not found success with other products and are looking for a way to treat their acne scars. # Visual style The ad has a clean and simple visual style. The use of black and white creates a sense of sophistication and professionalism. The layout is well-organized and easy to read. The overall effect is one of trustworthiness and credibility. # Hooks Headline: ELIMINA LAS CICATRICES DEL ACNÉ # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is acne scars that remain even after using various treatments like retinol, niacinamide, acids, sunscreen, and peptides. The quote that signals this frustration is: "Sin embargo, a pesar de usar retinol, nia-cinamida, ácidos, protector solar y péptidos, me quedaron cicatrices de acné en las mejillas." # Value propositions - A solution for those who have tried other treatments without success # Benefits - Eliminate acne scars # Features - Stimulate collagen - Treat stubborn problems # Call to action None used. # Social proof - "Tengo más de 30 años y piel grasa. En mi juventud sufrí de acné severo, pero gracias a una rutina constante de cuidado de la piel, lo he tenido bajo control durante mucho tiempo. Sin embargo, a pesar de usar retinol, nia-cinamida, ácidos, protector solar y péptidos, me quedaron cicatrices de acné en las mejillas. Por eso decidí probar Banisher, para ayudar a estimular el colágeno y tratar esos problemas rebeldes." # Point of view - Brand: The brand is presenting the problem that the product solves, which is acne scars. # Storyline - The ad starts by stating the problem: "ELIMINA LAS CICATRICES DEL ACNÉ" (Eliminate Acne Scars). This is intended to grab the attention of people who struggle with acne scars. The brand is telling the audience what the product will do for them. - The ad then presents a testimonial from a woman who has suffered from acne and acne scars. She states that she has oily skin and suffered from severe acne in her youth, but thanks to a consistent skincare routine, she has had it under control for a long time. However, despite using retinol, niacinamide, acids, sunscreen, and peptides, she still has acne scars on her cheeks. This is intended to show that the product is effective even for those who have tried other treatments. The customer is telling their story of frustration and the need for a solution. - The ad concludes by stating that the woman decided to try Banisher to help stimulate collagen and treat those stubborn problems. This is intended to position the product as a solution for those who have not found success with other treatments. The customer is telling the audience why they chose this product.

# Ad summary This ad uses a skit format to highlight the frustration of receiving unhelpful advice for acne scars, before suggesting micro-needling as a solution. # Brand positioning The brand is presented through the creator's personal experience and perspective. It positions itself as understanding the frustrations of dealing with acne scars and the often unhelpful advice received. The brand aims to be relatable and empathetic, aligning with a lifestyle of seeking effective solutions rather than quick fixes. It pushes against the norm of generic skincare advice and promotes a more informed approach to skincare. # Product The ad implies that micro-needling is a potential solution for acne scars. It is presented as a more effective alternative to common, often unhelpful, advice such as drinking more water, cutting out dairy, or rubbing lemon on the face. The ad does not explicitly detail the features or benefits of micro-needling but positions it as a viable option for those seeking real solutions. # Visual style The ad has a UGC feel with simple editing and static shots. The production quality is basic, supporting a casual and relatable tone. The pacing is consistent, with cuts timed to the dialogue. The audio and visual elements are synced to enhance the comedic effect. # Hooks Spoken: Hey, thanks for calling acne scars solutions. Have you tried drinking more water? Text overlay: If an acne scars hotline existed based off all the experts suddenly in my comments / @choiceplug / hey / scars / tried / drinking / water Visual: 00:00–00:04: The creator is sitting in an office setting, wearing a patterned shirt with a red heart on it. He is speaking into a microphone with a sock covering it. The background shows office cubicles and fluorescent lighting. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of receiving unhelpful and generic advice for acne scars. "If an acne scars hotline existed based off all the experts suddenly in my comments" # Call to action None used. # Point of view - Customer 50% – The customer's POV is communicated through their reactions to the unhelpful advice. - Brand 50% – The brand's POV is communicated through the creator's portrayal of the hotline representative. # Storyline - 00:00–00:04 The video begins with the creator acting as a customer service representative for an "acne scars hotline." - 00:00–00:04 The creator asks if the caller has tried drinking more water, mocking the simplicity and ineffectiveness of the advice. - 00:04–00:05 The perspective shifts to the caller, who expresses disbelief at the suggestion. - 00:05–00:08 The creator, back in the role of the hotline representative, suggests cutting out dairy, attributing the advice to a distant acquaintance. - 00:08–00:10 The caller expresses frustration, stating that the advice is not helpful in the moment. - 00:10–00:12 The creator, as the hotline representative, flippantly suggests rubbing lemon on the face, claiming it's a quick fix. - 00:13–00:15 The caller is shocked and questions the suggestion of putting lemon on their face. - 00:16–00:19 The creator, as the hotline representative, suggests stopping stressing, implying stress causes wrinkles. - 00:19–00:21 The caller becomes enraged and throws their head back in frustration. - 00:22–00:24 The creator, as the hotline representative, suggests micro-needling as a potential solution. - 00:24–00:26 The caller expresses relief that someone is finally suggesting a real solution. - 00:27–00:29 The creator, as the hotline representative, undermines the moment by asking if the caller has tried essential oils.

# Ad summary This ad features a split-screen format with a woman on a video call explaining how microneedling promotes collagen in the skin without releasing a scar. The ad uses visuals of skin proliferated by microneedles and text overlays to highlight key points. # Brand positioning Banish is presented as a skincare brand focused on promoting collagen production without scarring. The brand aligns with values of scientific backing and skincare solutions. It positions itself against traditional methods that may lead to scarring, emphasizing a functional approach to skincare. # Product The ad promotes microneedling as a method to promote collagen in the skin without causing scars. It is presented as a solution for those who experience scarring from cystic acne, paper cuts, or burns. The ad highlights that microneedling releases TGF beta three protein, which controls collagen production and scar formation. The ad references a study by Dunkin et al. that found skin cuts to a depth of 0.5-0.6mm close by electrical cell stimulation without any trace of scar tissue. # Visual style The ad has a hybrid aesthetic, combining a polished commercial feel with a UGC style. The editing style includes quick cuts and static shots. The pacing is consistent throughout the ad. The visuals are synced with the voiceover lines. # Hooks Spoken: Daisy: Microneedling is the only way to promote collagen in the skin without releasing a scar. Text overlay: How can microneedling not leave a scar? / A SCAR Visual: 00:00–00:07: The screen is split into two sections. The top section shows a woman, Daisy, on a video call. She has dark hair pulled back, is wearing a black top, and has on makeup. Behind her is a blurred background with a presentation. The bottom section shows a slide from a presentation with text about collagen. A text overlay reads, "How can microneedling not leave a scar?" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of scarring from skin issues like cystic acne, paper cuts, and burns. "Right, you think about getting the cystic acne, it leaves a scar. You think about a paper cut, a burn, everything, it leaves a scar." # Value propositions - Microneedling is the only way to promote collagen in the skin without releasing a scar # Benefits - Promotes collagen in the skin without releasing a scar # Features - Microneedling promotes collagen production - Releases TGF beta three protein - Controls collagen production and scar formation # Call to action None used. # Social proof - The ad references a study by Dunkin et al. that found skin cuts to a depth of 0.5-0.6mm has electrical cell stimulation. # Point of view - Expert 100% – The ad is told from the perspective of a woman who is presented as an expert, sharing information about microneedling and its benefits. # Storyline - 00:00–00:07 The ad begins with a woman on a video call discussing how microneedling can promote collagen in the skin without leaving a scar. - 00:07–00:12 The ad transitions to visuals of cystic acne, a paper cut, and a burn, emphasizing that these skin issues typically leave scars. - 00:13–00:21 The woman references a study that found skin cuts to a depth of 0.5-0.6mm has electrical cell stimulation. - 00:21–00:29 The ad shows an illustration of microneedling pricking the dermis and releasing TGF beta three protein. - 00:29–00:40 The woman explains that the beta three protein controls collagen production and scar formation.

# Ad summary This ad for Banish Acne Scars features a montage of clips from inside The Pilates Cave, a fitness studio where people of all shapes and sizes are working out together. The ad emphasizes the community aspect of the studio, and the text overlay states, "This is what community when no one hides their skin." # Brand positioning Banish Acne Scars is presented as a brand that promotes body positivity and confidence. The brand aims to occupy a space in the consumer's mind where people feel comfortable in their own skin and are not afraid to show their scars. The brand aligns with values of self-acceptance, empowerment, and community. The brand pushes against the norm of hiding imperfections and promotes the idea that scars are a sign of strength and resilience. The brand positioning is emotional, focusing on empowerment and self-acceptance. # Product The ad features The Pilates Cave, a fitness studio that offers a variety of workout classes. The studio is designed to be a safe and inclusive space where people of all shapes and sizes can feel comfortable working out together. The studio promotes the idea that scars are a sign of strength and resilience, and encourages people to embrace their imperfections. The studio is for anyone who wants to improve their physical and mental health in a supportive and empowering environment. The ad highlights the community aspect of the studio, and emphasizes the idea that people can find support and encouragement from others who are on a similar journey. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts, and the production quality is high-end. The visual motifs are center-framed shots and pastel backgrounds. The pacing is consistent, and the audio-visual sync is timed to the music beats. # Hooks Spoken: Female 1: I look at the stars so deep in your eyes. Text overlay: 00:22–00:25 Visual: 00:00–00:01 The shot is a medium shot of a white archway with a neon sign that reads "Enter The Cave." The archway is decorated with white curtains and pampas grass. The background is a white wall. / 00:01–00:02 The shot is a wide shot of a fitness studio. The studio is filled with people working out on mats. The people are of all shapes and sizes, and they are all wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:02–00:03 The shot is a medium shot of two women taking a selfie. The women are both wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:03–00:04 The shot is a medium shot of three women talking to each other. The women are all wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:04–00:05 The shot is a close-up shot of a row of gold gift bags. The bags are all filled with products from Banish Acne Scars. The background is a white wall with a large orange circle on it. / 00:05–00:06 The shot is a wide shot of a fitness studio. The studio is filled with people working out on mats. The people are of all shapes and sizes, and they are all wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:06–00:07 The shot is a close-up shot of a woman doing sit-ups. The woman is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:07–00:08 The shot is a close-up shot of a woman doing sit-ups. The woman is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:08–00:09 The shot is a wide shot of a fitness studio. The studio is filled with people working out on mats. The people are of all shapes and sizes, and they are all wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:09–00:10 The shot is a medium shot of a woman leading a workout class. The woman is wearing black workout clothes and a microphone. The background is a white wall with a large orange circle on it. / 00:10–00:11 The shot is a wide shot of a fitness studio. The studio is filled with people working out on mats. The people are of all shapes and sizes, and they are all wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:11–00:12 The shot is a close-up shot of a woman working out. The woman is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:12–00:13 The shot is a medium shot of a woman leading a workout class. The woman is wearing black workout clothes and a microphone. The background is a white wall with a large orange circle on it. / 00:13–00:14 The shot is a close-up shot of a man working out. The man is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:14–00:15 The shot is a wide shot of a fitness studio. The studio is filled with people working out on mats. The people are of all shapes and sizes, and they are all wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:15–00:16 The shot is a close-up shot of a woman working out. The woman is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:16–00:17 The shot is a close-up shot of a phone recording a workout class. The phone is mounted on a tripod. The background is a white wall with a large orange circle on it. / 00:17–00:18 The shot is a wide shot of a fitness studio. The studio is filled with people working out on mats. The people are of all shapes and sizes, and they are all wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:18–00:19 The shot is a close-up shot of a man working out. The man is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:19–00:20 The shot is a medium shot of a woman leading a workout class. The woman is wearing black workout clothes and a microphone. The background is a white wall with a large orange circle on it. / 00:20–00:21 The shot is a wide shot of a fitness studio. The studio is filled with people working out on mats. The people are of all shapes and sizes, and they are all wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:21–00:22 The shot is a close-up shot of a woman working out. The woman is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:22–00:23 The shot is a close-up shot of a woman working out. The woman is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:23–00:24 The shot is a close-up shot of a woman working out. The woman is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:24–00:25 The shot is a wide shot of a fitness studio. The studio is filled with people working out on mats. The people are of all shapes and sizes, and they are all wearing black workout clothes. The background is a white wall with a large orange circle on it. / 00:25–00:26 The shot is a close-up shot of a woman working out. The woman is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. / 00:26–00:27 The shot is a close-up shot of a woman working out. The woman is wearing black workout clothes and a white resistance band. The background is a white wall with a large orange circle on it. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling uncomfortable in your own skin. The ad promotes the idea that scars are a sign of strength and resilience, and encourages people to embrace their imperfections. # Value propositions - The Pilates Cave is a fitness studio that offers a variety of workout classes in a supportive and empowering environment. - The studio promotes the idea that scars are a sign of strength and resilience, and encourages people to embrace their imperfections. # Benefits - Improved physical health - Improved mental health - Supportive environment - Empowering environment - Self-acceptance # Features - Fitness studio - Workout classes - Community - Body positivity - Confidence # Call to action None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer, showcasing the community and positive atmosphere of the Pilates Cave. # Storyline - 00:00–00:01 The video opens with a shot of a white archway with a neon sign that reads "Enter The Cave." - 00:01–00:05 00:01–00:05 The video transitions to a montage of clips from inside The Pilates Cave, a fitness studio where people of all shapes and sizes are working out together. The clips show people doing a variety of exercises, including Pilates, strength training, and cardio. The clips also show people taking selfies and talking to each other. - 00:05–00:09 00:05–00:09 The video continues with more clips of people working out at The Pilates Cave. The clips show people of all ages, races, and genders working out together. The clips also show people smiling and laughing, and generally having a good time. - 00:09–00:13 00:09–00:13 The video continues with more clips of people working out at The Pilates Cave. The clips show people of all ages, races, and genders working out together. The clips also show people smiling and laughing, and generally having a good time. - 00:13–00:17 00:13–00:17 The video continues with more clips of people working out at The Pilates Cave. The clips show people of all ages, races, and genders working out together. The clips also show people smiling and laughing, and generally having a good time. - 00:17–00:22 00:17–00:22 The video continues with more clips of people working out at The Pilates Cave. The clips show people of all ages, races, and genders working out together. The clips also show people smiling and laughing, and generally having a good time. - 00:22–00:27 00:22–00:27 The video ends with a shot of a woman working out at The Pilates Cave. The woman is smiling and laughing, and she looks like she is having a good time.

# Ad summary This ad features a customer testimonial for the brand Banish. The customer shares his experience with acne scars and how Banish products have helped improve his skin's appearance and boost his confidence. He specifically mentions using the Banish kit and the Banish stamp, highlighting their effectiveness. # Brand positioning Banish is presented as a skincare brand focused on addressing acne scars and improving skin appearance. The brand aims to occupy a space in the consumer's mind as a reliable solution for those struggling with acne-related skin issues. The brand aligns with values of self-confidence and skin health, promoting a lifestyle where individuals feel comfortable and happy with their skin. Banish positions itself as a solution for acne scars, offering products that help clear up the skin and improve overall appearance. The brand positioning is both functional, providing products that deliver tangible results, and emotional, boosting the user's confidence and self-esteem. # Product The ad features Banish skincare products designed to address acne scars and improve skin appearance. The customer mentions using the Banish kit, which includes a range of products aimed at clearing up the skin. He also highlights the Banish stamp, a specific product that he finds particularly effective. The products are for individuals who have acne scars and are looking for solutions to improve their skin's appearance. The ad emphasizes that the products have helped clear up the customer's skin and boost his confidence. The Banish stamp is presented as a more effective solution compared to other products he has used in the past. The ad addresses the purchase barrier of skepticism by showcasing a real customer's positive experience and visible results. # Visual style The ad has a UGC feel, with a simple split-screen layout and a customer speaking directly to the camera. The production quality is basic, focusing on the authenticity of the testimonial rather than polished visuals. The editing is straightforward, with minimal transitions and a focus on the customer's words. The pacing is consistent, with the customer speaking at a steady pace throughout the ad. # Hooks Spoken: Male 1: And I kept getting more acne and then I kept popping the pimples, which I didn't know you weren't supposed to do. Text overlay: Video calling our customer to see if our products helped their acne scars (Caption) / kept getting (Caption) / kept popping (Caption) / which I (Caption) / do (Caption) / so that's (Caption) Visual: The shot features a split screen with the Banish logo on the left and a customer testimonial on the right. The customer, a young man with glasses and a black t-shirt, is speaking directly to the camera. The background is a plain wall with a painting. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is struggling with acne scars and feeling self-conscious about skin appearance. The customer mentions how he got scars from popping pimples, highlighting a common frustration. # Value propositions - Effective solution for acne scars - Improved skin appearance # Benefits - Helped clear up skin - Boosted confidence # Features - Banish kit - Banish stamp # Call to action None used. # Social proof - "I loved it. Still loving it to this day" – Male 1 (Customer) - "I do at least use the new Banisher, the stamp one. I love that one. Feel like it works a lot better" – Male 1 (Customer) - "As you can see, my skin cleared up so much" – Male 1 (Customer) - "They really have helped me in my confidence" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his personal experience with the brand's products. # Storyline - 00:00–00:07 The customer explains how he developed acne scars from popping pimples. - 00:07–00:15 He mentions discovering Banish products around 2016 and starting with the Banish kit. - 00:15–00:23 The customer expresses his satisfaction with the Banish kit and mentions still using Banish products, particularly the Banish stamp. - 00:23–00:36 He notes the improvement in his skin and how Banish products have boosted his confidence, showing before-and-after photos.

# Ad summary This ad features a woman who is a mompreneur and has run her beauty business for over 12 years. She is sharing the craziest things she has done for her small business. # Brand positioning The brand is presented as a beauty business run by a successful mompreneur. The brand is positioned as one that requires dedication and hard work, as indicated by the phrase "Craziest things I've done for my small business." The fact that the owner still owns 100% of the business after 12 years suggests a brand that values independence and control. The brand aligns with the values of entrepreneurship, female empowerment, and the lifestyle of a working mother. # Product The ad features a beauty business, implied to be a brand that sells beauty products or services. The ad is targeted towards aspiring or current mompreneurs who are running their own small businesses. The ad highlights the dedication and sacrifices required to run a successful beauty business, as indicated by the phrase "Craziest things I've done for my small business." The ad also emphasizes the importance of maintaining ownership and control of the business, as indicated by the phrase "still owns 100%." # Visual style The ad has a clean and modern visual style. The image is well-lit and the colors are muted. The overall effect is professional and trustworthy. The text is clear and easy to read. # Hooks Headline: Craziest things I've done for my small business # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that running a small business, especially as a mompreneur, can be challenging and require sacrifices, as suggested by the phrase "Craziest things I've done for my small business." # Value propositions - Running a beauty business as a mompreneur requires dedication and hard work. - Maintaining ownership and control of your business is important. # Benefits - Dedication - Hard work - Independence - Control # Features - Mompreneur - Run her beauty business for over 12 years - Still owns 100% # Call to action None used. # Point of view - Customer: The woman in the image is sharing her personal experiences as a mompreneur, which positions her as a customer of her own business. # Storyline - The ad begins with a woman sharing the "Craziest things I've done for my small business." This is intended to grab the viewer's attention and pique their curiosity. The story is being told from the perspective of the business owner. - The woman identifies herself as "As a mompreneur who has run her beauty business for over 12 years and still owns 100%." This is intended to establish her credibility and expertise. The story is being told from the perspective of the business owner.

# Ad summary This image ad highlights the frustration of trying multiple acne products without success and positions the brand's product as a solution, backed by a 45-day money-back guarantee. # Brand positioning The brand positions itself as empathetic to the struggles of individuals dealing with acne, acknowledging the common experience of trying numerous products without success. It aims to occupy a space in the consumer's mind as a reliable solution, offering a money-back guarantee to build trust and reduce risk. The brand aligns with a tone of understanding and assurance, pushing against the norm of acne treatments that often make promises without delivering results. The brand positioning is both functional, offering a solution to acne, and emotional, addressing the frustration and disappointment associated with ineffective treatments. # Product The product appears to be a skincare system designed to treat acne. The ad highlights a 45-day money-back guarantee, addressing the purchase barrier of skepticism due to past failed attempts with other products. The product is for individuals who have experienced the frustration of trying "product after product" without success. The ad focuses on the brand's confidence in its product's effectiveness, conveyed through the money-back guarantee, rather than specific product details or features. # Visual style The ad has a straightforward, personal visual style. The production quality appears to be mid-range, with a focus on clear visibility of the product and the person featured. The image treatment is minimal, with natural lighting and no obvious filters. The typography is simple and bold, ensuring readability. The overall style aims for authenticity and directness, rather than a highly polished or stylized look. # Hooks Headline: WE KNOW THE STRUGGLE OF TRYING PRODUCT AFTER PRODUCT ALL TOO WELL... # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of trying "PRODUCT AFTER PRODUCT ALL TOO WELL..." to address acne, implying that many customers have experienced disappointment with other products. # Value propositions - 45 DAY MONEY BACK GUARANTEE # Call to action None used. # Point of view - Brand: The brand is speaking directly to the customer, expressing empathy and offering a solution with a money-back guarantee. # Storyline - The ad starts by acknowledging the viewer's struggle of trying multiple acne products without success. This is intended to create an immediate connection with the target audience by showing empathy and understanding their past experiences. The brand is speaking directly to the customer, establishing a shared frustration. - The ad then transitions to offering a solution by highlighting a 45-day money-back guarantee. This is designed to alleviate the viewer's hesitation and build trust by demonstrating the brand's confidence in its product. The brand is speaking, presenting its offer as a risk-free solution.

# Ad summary This ad features a woman sharing her experience with Banish products over the course of 12 years. The ad is formatted to look like a YouTube video. # Brand positioning Banish is presented as a skincare brand that has been used by the woman in the video for 12 years. This implies that the brand is reliable and effective, as the woman has continued to use it for over a decade. The brand is positioned as a solution for removing blackheads and clogged pores at home. # Product The ad promotes Banish skincare products, specifically highlighting their effectiveness in removing blackheads and clogged pores. The ad features a woman who claims to have used Banish products for 12 years, suggesting long-term satisfaction and reliability. The products are presented as a solution for at-home skincare, offering convenience and accessibility. # Visual style The ad has a UGC (user-generated content) feel, resembling a screen recording of a YouTube video. The lighting is natural, and the background is a casual, home setting. The overall aesthetic is simple and unfiltered, which contributes to the authenticity of the testimonial. # Hooks Headline: 12 years of Banish # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having blackheads and clogged pores, which are common skincare concerns. # Value propositions - The ad communicates value by showcasing a long-term user of Banish products, implying that the products are effective and reliable for at-home skincare. # Benefits - How To Remove Blackheads and Cloggec At Home # Call to action Shop ...more # Social proof - The ad provides social proof through the statement "10M views 13y ago", indicating that the video has been viewed by many people over a long period of time. - The woman in the video has been using Banish for 12 years # Point of view - Brand: The title "How To Remove Blackheads and Clogged At Home" is from the brand's perspective, promising a solution to a common skincare issue. - External source: The video information shows "10M views 13y ago Shop ...more", providing social proof and indicating the video's popularity and longevity. - Customer: The text "12 years of Banish" overlaid on the image of a woman, immediately establishing the duration of her experience with the brand. # Storyline - The video opens with the text "12 years of Banish" overlaid on the image of a woman, immediately establishing the duration of her experience with the brand. This is intended to build trust and credibility by showcasing long-term use. - Below the video, the title "How To Remove Blackheads and Clogged At Home" is displayed, indicating the video's focus and the problem it aims to solve. This is presented from the brand's perspective, promising a solution to a common skincare issue. - The video information shows "10M views 13y ago Shop ...more", providing social proof and indicating the video's popularity and longevity. This is presented from an external source, adding credibility through viewership statistics.

# Ad summary This ad showcases a range of Banish skincare products, emphasizing their benefits for addressing skin concerns. It highlights a special offer of a $30 gift card to incentivize purchases. # Brand positioning Banish is presented as a skincare brand focused on providing solutions for skin concerns, particularly those related to blemishes and dark spots. The brand emphasizes a dermatologist recommendation for at-home microneedling, positioning itself as a reliable and effective option for skincare. The brand aligns with a lifestyle of self-care and confidence, offering products that aim to improve skin health and appearance. Banish pushes against the norm of simply covering up skin issues, instead focusing on addressing the root causes and promoting long-term skin improvement. # Product The ad features a range of Banish skincare products designed to address various skin concerns. The products include: Banish Vitamin C Crème, a brightening moisturizer; Banish Serum, a dark spot corrector with Vitamin C & E; Pumpkin Enzyme Masque, a treatment to improve skin texture; and Fighter Gel, a targeted solution for blemishes. The products are presented as part of a comprehensive skincare routine, with each addressing specific issues. The ad highlights the products' ability to improve skin health and appearance, making them worth trying for those seeking effective skincare solutions. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The products are displayed against a dark background, creating a sense of sophistication and highlighting their features. The lighting is well-balanced, ensuring that the products are clearly visible and appealing. The overall aesthetic is polished and professional, conveying a sense of quality and trustworthiness. # Hooks Headline: $30 Giftcard included! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with skin concerns such as dark spots and blemishes. "Dark Spot Corrector With Vitamin C & E" signals the desire to diminish these imperfections. # Value propositions - Get a $30 giftcard with purchase - Dermatologist recommended at home microneedling tool # Benefits - Brightening - Corrects dark spots - Improves skin texture - Fights blemishes # Features - Vitamin C Crème - Brightening moisturizer - Dark Spot Corrector With Vitamin C & E - Pumpkin Enzyme Masque - Fighter Gel - At home microneedling tool # Call to action None used. # Social proof - #1 DERMATOLOGIST RECOMMENDED AT HOME MICRONEEDLING TOOL # Point of view - Brand: The brand's point of view is present throughout the ad, showcasing its products and highlighting their benefits. - External source: The dermatologist recommendation is an external source providing credibility to the brand. # Storyline - The ad opens with a visual showcase of Banish skincare products, immediately drawing attention to the brand's range of solutions for skin concerns. The intention is to introduce the brand and its product line, setting the stage for the rest of the ad. This is from the brand's perspective. - The ad highlights a special offer of a $30 gift card, creating a sense of value and incentivizing potential customers to make a purchase. The intention is to sweeten the deal and encourage immediate action. This is from the brand's perspective. - The ad emphasizes the dermatologist recommendation for at-home microneedling, building trust and credibility in the brand's expertise and effectiveness. The intention is to reassure potential customers of the product's quality and safety. This is from an external source perspective.