How Weleda Advertises on Meta

# Ad summary The image is an ad for Weleda Skin Food Original Ultra-Rich Cream. It shows a close-up of a tube of the cream being held between a person's arms, with text highlighting key ingredients and benefits. # Brand positioning Weleda is presented as a brand focused on natural and nourishing skincare, highlighting its heritage with the line "Seit 1921." The brand emphasizes the use of plant extracts to provide rich hydration, positioning itself as a provider of high-quality, nature-inspired skincare. The brand appears to follow category norms of clean beauty brands. The brand positioning is functional. # Product The product is Weleda Skin Food Original Ultra-Rich Cream, a cream formulated with plant extracts to nourish and hydrate dry skin. It is designed for individuals seeking intensive moisture and skin revitalization. The cream's key selling point is its ability to intensely nourish dry skin. The ad highlights the rosemary extract ingredient, promoting its invigorating and revitalizing properties. The product addresses the barrier of dry, undernourished skin by offering a solution with natural ingredients. The product is shown in a green and white tube with the product name and description on the packaging. # Visual style The ad has a high production quality with a focus on showcasing the product and its key ingredients. The image treatment includes a subtle gradient background. The typography is clean and legible, enhancing the overall scannability and stop power in the feed. # Hooks Headline: What's Inside The Hydrating Hero? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of dry, undernourished skin through the question "What's Inside The Hydrating Hero?" # Value propositions - The ad highlights rosemary extract to invigorate and revitalize skin, communicating the product's capacity to refresh and renew skin. # Benefits - Invigorates and revitalizes skin # Features - ROSEMARY EXTRACT # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand is presenting and promoting the product. # Storyline - The ad opens with a question: "What's Inside The Hydrating Hero?" to pique the viewer's interest. This is told from the brand's perspective to invite the audience to learn more about the product. - The visual then shows the Weleda Skin Food Original Ultra-Rich Cream held in between a person's arms to showcase the product. This is told from the brand's perspective to highlight the product. - Finally, the ad highlights "ROSEMARY EXTRACT" and describes how it "Invigorates and revitalizes skin" to reinforce the benefits of the product. This is told from the brand's perspective to emphasize a key ingredient.

# Ad summary This ad showcases Weleda's Skin Food cream and highlights the ingredients of calendula and chamomile extracts, emphasizing the calming and soothing effects on sensitive skin. # Brand positioning Weleda is presented as a natural and reliable skincare brand, founded in 1921. The brand aligns with values of natural ingredients, as highlighted by the 'certified natural personal care' seal. Weleda positions itself as a provider of gentle, soothing skincare solutions, particularly for sensitive skin, by incorporating calming ingredients like calendula and chamomile. The brand pushes against the use of synthetic additives, as implied by the focus on natural extracts and plant-based formula. The positioning is both functional, in terms of providing effective skincare, and emotional, by promoting a sense of calm and soothing comfort. # Product Weleda's Skin Food Original Ultra-Rich Cream is a plant-extract formula designed to intensely nourish dry skin. The product is aimed at individuals with dry or sensitive skin, offering a solution that calms and soothes with calendula and chamomile extracts. Its key selling points are its ultra-rich, nourishing formula and its ability to soothe sensitive skin. The cream comes in a green squeeze tube with a white cap, allowing for easy dispensing. It's presented as a go-to skincare product for those seeking natural and effective relief for dry, sensitive skin, highlighting the benefits of plant-based ingredients. # Visual style The ad features a polished studio shot with a focus on natural lighting and soft textures. The visual motif includes a gradient background that transitions from light tan to muted green, emphasizing the brand's natural and organic focus. The typography is clean and legible, integrated with the image to highlight key benefits. The style appears native to platforms like Instagram, aiming for a clean, trustworthy aesthetic to enhance scannability and catch attention in the feed. # Hooks Headline: What's Inside The Hydrating Hero? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of dry, sensitive skin that needs intense nourishment and soothing. # Value propositions - The ultra-rich cream is a hydrating hero with calendula and chamomile extracts for sensitive skin. # Benefits - Intensely nourishes dry skin - Calms and soothes sensitive skin # Features - Ultra-Rich Cream - Plant-extract formula - Calendula & Chamomile Extracts # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image communicates from the brand's perspective, highlighting the product's features and benefits. - Customer: The question "What's Inside The Hydrating Hero?" in the top caption is designed to pique the customer's curiosity and make them wonder about the product's key ingredients. # Storyline - The ad opens by asking "What's Inside The Hydrating Hero?", which is intended to create curiosity and draw the viewer into learning more about the product. The brand is posing the question, inviting the viewer to discover what makes their product effective. - The cream is then featured prominently, suggesting that the key to hydration lies within the product itself. This message is conveyed from the brand's perspective to showcase the key ingredient and product benefits. - Finally, the ingredients calendula and chamomile extracts are highlighted, reinforcing the natural and soothing qualities of the product. The brand emphasizes these components to build trust and credibility by transparency.

# Ad summary A woman with visible skin texture applies Weleda Skin Food to her face. She shows the product packaging and applies the product to her face, showing how it blends into the skin. # Brand positioning Weleda is presented as a skincare brand that offers a solution for dry skin. The brand is positioned as a natural and effective option for those seeking to nourish and hydrate their skin. The ad emphasizes the product's ability to provide relief and improve skin texture, suggesting a focus on functional benefits and visible results. # Product Weleda Skin Food is a cream designed to nourish and hydrate the skin. It is applied to the face to moisturize and improve skin texture. The product is packaged in a green tube with white text. The ad shows the product being applied to dry skin, suggesting it is suitable for those with dry skin concerns. The cream is shown to blend easily into the skin, leaving a moisturized finish. # Visual style The ad has a natural and unfiltered aesthetic, resembling user-generated content. The editing style is simple with static shots and minimal transitions. The production quality is basic, giving it an authentic feel. The pacing is moderate, with cuts timed to the music beats. # Hooks Text overlay: Skincareoholic Visual: 00:00–00:01: A woman with light skin and light brown hair holds a green tube of Weleda Skin Food in her left hand. She is wearing a black shirt and a gold chain necklace. Her hair is pulled back. The background is a plain white wall. The camera is selfie-style, close up on her face and upper body. / 00:01–00:03: The woman applies the cream to her face with her right hand. The camera is close up on her face, showing her applying the product to her cheek. The background remains a plain white wall. # Funnel stage Consideration # Pain points Dry skin # Value propositions - Nourishes and hydrates skin # Benefits - Nourish - Hydrate # Features - Cream # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:01 The video begins with a woman holding a tube of Weleda Skin Food, showcasing the product to the audience. - 00:01–00:03 She then applies the cream to her face, demonstrating its use and texture. - 00:03–00:06 The woman continues to apply the cream, showing how it blends into the skin and provides moisturization.

# Ad summary This ad showcases Weleda's Skin Food products, positioning them as the perfect gift. The ad features a flat lay arrangement of the products alongside festive decorations, emphasizing the brand's name and the product's suitability as a present. # Brand positioning Weleda is presented as a brand focused on natural skincare, with the 'Skin Food' line being a key offering. The brand is positioned as a provider of high-quality skincare products suitable for gifting, aligning with a lifestyle that values natural and nourishing ingredients. The brand emphasizes simplicity and effectiveness, focusing on providing essential skincare solutions. The brand's positioning is both functional, highlighting the nourishing properties of its products, and emotional, associating the brand with the joy of giving and receiving thoughtful gifts. # Product The featured product is Weleda's 'Skin Food' line, which includes a variety of skincare items designed to nourish and hydrate the skin. The products are packaged in green tubes and jars, emphasizing their natural and organic ingredients. The ad showcases the 'Skin Food Glowy Hydration Trio,' which includes a cream, lip butter, and potentially other hydrating products. These products are suitable for anyone looking to nourish and hydrate their skin, making them an ideal gift. The ad highlights the product's suitability as a 'perfect gift,' suggesting it is a thoughtful and desirable item for special occasions. # Visual style The ad features a flat lay arrangement with a focus on natural lighting and a warm color palette. The production quality is high, with a clean and polished look. The visual motifs include festive decorations and a grid-like layout, creating a visually appealing and organized presentation. The image treatment includes subtle color grading to enhance the warmth and natural feel of the products and decorations. The typography is integrated seamlessly, with clear and legible text that complements the overall aesthetic. The style is designed to be scannable and eye-catching in a social media feed, with a focus on showcasing the product's suitability as a gift. # Hooks Headline: Skin Food, the perfect gift. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Skin Food, the perfect gift. # Benefits - Perfect gift # Features - Skin Food - Original Ultra-Rich Cream - Skin Food Lip Butter - Glowy Hydration Trio # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its suitability as a gift. # Storyline - The ad opens with a flat lay arrangement of Weleda's Skin Food products, immediately establishing the visual theme and showcasing the product range. This is from the brand's perspective, aiming to capture attention and introduce the product line. - The products are displayed alongside festive decorations, such as dried orange slices, pine branches, and ribbon, reinforcing the idea that these products are perfect for gifting. This is from the brand's perspective, emphasizing the product's suitability as a present. - The text 'Skin Food, the perfect gift' is displayed near the bottom of the image, explicitly stating the ad's message and reinforcing the product's value proposition. This is from the brand's perspective, directly communicating the product's intended use and benefit. - The Weleda brand name is prominently featured at the bottom of the image, reinforcing brand recognition and credibility. This is from the brand's perspective, ensuring the audience remembers and associates the product with the brand.

# Ad summary This ad promotes Weleda's Skin Food line, highlighting its suitability for winter skin hydration and availability at Whole Foods Market. # Brand positioning Weleda is presented as a natural skincare brand, emphasizing its long-standing history since 1921. The brand is positioned as a provider of nourishing and hydrating products, particularly suited for addressing the challenges of dry winter skin. The brand aligns with values of natural ingredients and effective skincare, ignoring trends that focus on harsh chemicals or quick fixes. The brand positioning is both functional, providing hydration, and emotional, offering a comforting routine for winter skin. # Product The ad features Weleda's Skin Food line, which includes the Skin Food Body Butter, Skin Food Ultra-Rich Cream, Skin Food Nourishing Body Lotion, and Skin Food Lip Balm. The Body Butter is presented as a rich moisturizer for the body. The Ultra-Rich Cream is highlighted as a versatile cream for intense plant-based hydration. The Nourishing Body Lotion is described as providing intensive, long-lasting nourishment for dry to very dry skin. The Lip Balm is not explicitly described. All products are designed to combat dryness, particularly during the winter season. The ad addresses the purchase barrier of dry winter skin by offering a complete routine of hydrating products. # Visual style The ad features a clean, product-focused layout with a soft, natural color palette. The production quality is high, with well-lit product shots and subtle background elements. The visual style is designed to convey a sense of natural beauty and effective skincare. # Hooks Headline: YOUR HYDRATED WINTER SKIN ROUTINE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of dry skin during the winter season. The headline "YOUR HYDRATED WINTER SKIN ROUTINE" directly implies that the viewer is experiencing dry skin and needs a solution. # Value propositions - A complete routine of hydrating products to combat dryness during the winter season. # Benefits - Hydrated winter skin - Intensive, long-lasting nourishment - Dry to very dry skin # Features - Body Butter - Ultra-Rich Cream - Nourishing Body Lotion - Lip Balm # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and directing the audience to purchase them. # Storyline - The ad opens by showcasing the Weleda brand name and the promise of a hydrated winter skin routine, setting the stage for the products to be presented as the solution. The brand is telling the audience that they can achieve hydrated skin during the winter season. - The ad then displays the range of Weleda Skin Food products, including the Body Butter, Ultra-Rich Cream, Nourishing Body Lotion, and Lip Balm, to highlight the comprehensive nature of the product line. The brand is showing the audience the products that will help them achieve hydrated skin. - The ad concludes by announcing that the products are on sale now, exclusively at Whole Foods Market, creating a sense of urgency and directing the audience where to purchase the products. The brand is telling the audience to buy the products now while they are on sale.

# Ad summary This ad promotes Weleda Skin Food products for Black Friday, offering a discount on select items and highlighting availability on Amazon. # Brand positioning Weleda is presented as a natural skincare brand, emphasizing its heritage since 1921. The brand aligns with values of natural ingredients and nourishing skincare, positioning itself as a provider of high-quality, plant-based products. The brand appears to ignore the trend of harsh chemicals and synthetic ingredients, instead focusing on plant-extract formulas. The brand positioning is both functional, providing effective skincare, and emotional, appealing to consumers seeking natural and nourishing products. # Product The ad features two Weleda Skin Food products: Original Ultra-Rich Cream and Light Nourishing Cream. The Original Ultra-Rich Cream is described as an instant plant-extract formula that intensely nourishes dry skin. The Light Nourishing Cream is presented as a cream that intensely moisturizes. Both products are packaged in green tubes with the Weleda logo prominently displayed. The ad highlights the products' availability on Amazon, making them easily accessible for purchase. The ad aims to convince viewers that these products are worth trying for their natural ingredients and intense moisturizing properties. # Visual style The ad has a clean and polished aesthetic, with a focus on natural and soft lighting. The composition is simple and balanced, drawing attention to the products and the offer. The use of a gradient background and satin ribbon adds a touch of elegance. The overall style is designed to be visually appealing and easily scannable in a social media feed. # Hooks Headline: BLACK FRIDAY # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry skin, particularly during the winter months or in harsh climates. The visual of the products and the description of intense moisturization directly target this concern. # Value propositions - 15% off select items for Black Friday - Availability on Amazon for convenient purchase # Benefits - Intensely nourished dry skin - Intense moisturization # Features - Original Ultra-Rich Cream: Instant plant-extract formula - Original Ultra-Rich Cream: Intensely nourishes dry skin - Light Nourishing Cream: Intensely moisturizes # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and promotional offers. # Storyline - The ad opens with a Black Friday promotion, immediately grabbing attention with a time-sensitive offer. The brand is telling the audience that select items are starting at 15% off, incentivizing immediate action. - The ad then showcases the Weleda Skin Food products, highlighting both the Original Ultra-Rich Cream and the Light Nourishing Cream. The brand is presenting its products as desirable items for the holiday season, emphasizing their natural and nourishing qualities. - The ad concludes by indicating that the products are available on Amazon, providing a clear and convenient path to purchase. The brand is making it easy for the audience to acquire the featured products, removing a potential barrier to purchase.

# Ad summary This ad promotes Mad Hippie skincare products, specifically highlighting a Black Friday sale with select items starting at 15% off on Amazon. The ad features close-up shots of the product being dispensed, emphasizing its texture and availability. # Brand positioning Mad Hippie is presented as a natural and certified natural personal care brand, emphasizing its commitment to natural cosmetics. The brand positions itself as accessible through its availability on Amazon, suggesting convenience and broad reach. The brand's visual cues, such as the green packaging and the 'natural' label, align with values of environmental consciousness and health-focused beauty. The brand appears to ignore category norms of high-end luxury, instead focusing on functional natural ingredients and accessibility. # Product The product featured is a cream dispensed from a green and white tube labeled 'Mad Hippie' and 'Certified Natural Personal Care.' The cream is white and has a thick, smooth texture. The ad focuses on the product's visual appeal as it is squeezed out of the tube, highlighting its consistency. The product is available for purchase on Amazon, which addresses a potential purchase barrier by providing a convenient shopping platform. The ad emphasizes the Black Friday sale, suggesting a limited-time opportunity to purchase the product at a discounted price. # Visual style The ad has a polished commercial aesthetic with a clean, minimalist style. The editing is static with no cuts or transitions. The production quality is high-end, with soft lighting and a focus on product texture. The pacing is slow and deliberate, emphasizing the visual appeal of the cream being dispensed. # Hooks Text overlay: 00:00–00:02 / BLACK FRIDAY / SELECT ITEMS STARTING AT / 15% OFF / Available at / amazon Visual: 00:00–00:02: Close-up shot of a green and white tube of Mad Hippie cream against a light peach background. The tube is positioned at the bottom of the frame. Text overlay at the top reads 'BLACK FRIDAY SELECT ITEMS STARTING AT 15% OFF Available at amazon' with the Amazon logo. The cream is being dispensed from the tube. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Natural skincare at a discounted price - Easy access to natural skincare products # Benefits - Discounted price during Black Friday sale - Convenient purchase through Amazon # Features - Certified Natural Personal Care - Available on Amazon # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and promotional offer. # Storyline - 00:00–00:02 The ad opens with a text overlay announcing a Black Friday sale and the product's availability on Amazon. - 00:02–00:09 The product is shown being squeezed from its tube, with the cream piling up on the nozzle.

# Ad summary This ad promotes Weleda Skin Food products, highlighting a Black Friday discount of 15% off select items and availability on Amazon. # Brand positioning Weleda is presented as a natural skincare brand, emphasizing its commitment to skin food. The brand aligns with values of natural ingredients and holistic care, positioning itself against brands that rely on synthetic ingredients or harsh chemicals. The brand aims to occupy a space in the consumer's mind as a provider of nourishing and gentle skincare solutions. The brand promotes a lifestyle of wellness and self-care through natural products. # Product The ad features Weleda Skin Food products, including the Skin Food Face Care Nourishing Oil-to-Milk Cleanser and Skin Food Nourishing Day Cream. The cleanser is designed to gently cleanse and nourish the skin, while the day cream provides hydration and protection. The products are for individuals seeking natural and effective skincare solutions. The USPs include natural ingredients, gentle formulas, and nourishing properties. The ad promotes the products as essential for daily skincare routines, addressing the purchase barrier of concerns about harsh chemicals or ineffective formulas. The products are presented as a way to achieve healthy, radiant skin through natural means. # Visual style The ad features a clean and elegant visual style with a focus on product presentation. The dark background and green ribbon create a luxurious and festive atmosphere. The lighting is soft and diffused, highlighting the products' textures and colors. # Hooks Headline: BLACK FRIDAY SELECT ITEMS STARTING AT 15% OFF # Funnel stage Bottom of funnel # Pain points None used. # Value propositions - Black Friday discount of 15% off select items - Availability on Amazon for convenient purchase # Benefits - Cleanses & Nourishes - Nettoie & Nourrit # Features - Nourishing Oil-to-Milk Cleanser - Nourishing Day Cream # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is promoting its Black Friday sale and showcasing its Skin Food products as natural skincare solutions. # Storyline - The ad opens with a Black Friday promotion, immediately grabbing attention with a limited-time offer. The brand is telling the audience about the sale to create a sense of urgency and encourage immediate action. - Next, the ad showcases Weleda Skin Food products, highlighting their natural and nourishing qualities. The brand is presenting its products as a solution for healthy, radiant skin, emphasizing the benefits of natural skincare. - Finally, the ad directs viewers to purchase the products on Amazon, providing a clear and convenient call to action. The brand is guiding the audience towards a purchase, making it easy for them to acquire the featured products.

# Ad summary This ad promotes Weleda products available on Amazon, offering a 15% discount or more on selected items. The ad features a variety of Weleda Skin Food products against a green background, emphasizing the brand's availability on Amazon and the discount offer. # Brand positioning Weleda is presented as a brand available on Amazon, offering a range of Skin Food products. The brand is positioned as accessible through a major online retailer, making it convenient for consumers to purchase. The ad focuses on promoting a discount of 15% or more, suggesting a value-driven approach to attract customers. The brand aligns with a functional positioning, emphasizing availability and affordability, while also maintaining a clean and simple aesthetic through its product presentation. # Product The ad features a range of Weleda Skin Food products, including the Hydrating Face Mist, Body Butter, Brightening Serum Stick, Ultra-Rich Cream, Light Nourishing Cream, and Face Care Nourishing 2-in-1 Cleanser & Mask. Each product is displayed individually, showcasing its packaging and form factor. The products are presented as part of the Skin Food line, emphasizing their nourishing and hydrating properties. The ad highlights the availability of these products on Amazon, making them easily accessible for purchase. The focus is on the variety of products within the Skin Food range and the discount offer, encouraging viewers to explore and buy. # Visual style The ad has a clean and simple aesthetic with a consistent green background. The editing style involves quick cuts between different Weleda Skin Food products. The production quality is polished, resembling a commercial ad. The pacing is fast, with frequent product changes to maintain viewer attention. # Hooks Text overlay: Available at / 15% OFF / OR MORE / on Weleda at Amazon* Visual: 00:00–00:01: A green background with the text "Available at Amazon" and the Amazon logo at the top. Below, the text "15% OFF OR MORE on Weleda at Amazon*" is displayed. A Weleda Skin Food Hydrating Face Mist is centered on the screen. At the bottom, "*excluding selected products" is shown. / 00:01–00:02: The Weleda Skin Food Hydrating Face Mist is replaced by Weleda Skin Food Body Butter. The background and text overlays remain the same. / 00:02–00:03: The Weleda Skin Food Body Butter is replaced by Weleda Skin Food Brightening Serum Stick. The background and text overlays remain the same. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential pain point of high costs associated with skincare products by offering a discount on Weleda products. # Value propositions - Discounted Weleda Skin Food products available on Amazon. # Benefits - 15% OFF OR MORE on Weleda at Amazon # Features - Weleda Skin Food Hydrating Face Mist - Weleda Skin Food Body Butter - Weleda Skin Food Brightening Serum Stick - Weleda Skin Food Ultra-Rich Cream - Weleda Skin Food Light Nourishing Cream - Weleda Skin Food Face Care Nourishing 2-in-1 Cleanser & Mask # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and promotional offer. # Storyline - 00:00–00:01 The ad opens with a green background and text overlay promoting a 15% discount or more on Weleda products at Amazon. - 00:01–00:09 Various Weleda Skin Food products are displayed individually against the green background. - 00:01–00:09 Each product is shown briefly, highlighting its packaging and form factor. - 00:09–00:09 The ad concludes with the same green background and text overlay promoting the discount and availability on Amazon.

# Ad summary This ad promotes Weleda products available on Amazon, offering a discount of 15% or more. It features a variety of Weleda Skin Food products. # Brand positioning Weleda is presented as a natural skincare brand, emphasizing its availability on Amazon. The brand aligns with values of natural beauty and accessible skincare solutions. It positions itself within the market by offering its products through a major online retailer, making it convenient for customers to purchase. The brand's positioning is functional, focusing on providing effective skincare products with natural ingredients. # Product The ad features Weleda Skin Food products, including the Skin Food Original Ultra-Rich Cream, Skin Food Light Nourishing Cream, Skin Food Body Butter, and Skin Food Nourishing Body Lotion. The Skin Food Original Ultra-Rich Cream is a cream for dry, rough skin. The Skin Food Light Nourishing Cream is a lighter version of the original cream. The Skin Food Body Butter is a rich moisturizer for the body. The Skin Food Nourishing Body Lotion is a lotion for daily use to hydrate and nourish the skin. These products are available for purchase on Amazon, addressing the purchase barrier of accessibility by offering them through a convenient online retailer. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot images and soft lighting. The color palette is muted, with a beige gradient background and green product packaging. The typography is simple and legible, with a focus on clear communication of the offer and product information. The overall style is designed to be scannable and appealing in a social media feed. # Hooks Headline: 15% OFF OR MORE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited access to natural skincare products by highlighting the availability of Weleda products on Amazon. The phrase 'Available at amazon' directly signals the convenience of purchasing these products online. # Value propositions - 15% off or more on Weleda products on Amazon - Convenient access to natural skincare products through Amazon # Benefits - Variety of skincare options - Availability on Amazon # Features - Skin Food Original Ultra-Rich Cream - Skin Food Light Nourishing Cream - Skin Food Body Butter - Skin Food Nourishing Body Lotion # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and promotional offer to attract customers. # Storyline - The ad opens with a promotional offer of '15% OFF OR MORE on Weleda at Amazon,' immediately grabbing the viewer's attention with a discount. The brand is telling the audience about a special deal to incentivize them to purchase Weleda products. - Next, the ad showcases a selection of Weleda Skin Food products, including creams, body butter, and lotion, highlighting the variety available. The brand is visually presenting its product range to demonstrate the different options available to customers. - The ad concludes with the message '*excluding selected products' and 'Available at amazon' with the Amazon logo, clarifying the terms of the offer and directing the viewer to where they can make a purchase. The brand is providing essential details about the promotion and guiding the audience towards the point of sale.

# Ad summary This image ad promotes Weleda Skin Food products for Black Friday, offering a discount on select items and highlighting availability on Amazon. # Brand positioning Weleda is presented as a natural skincare brand, emphasizing its heritage with the tagline "Since 1921." The brand aligns with values of natural ingredients and gentle care, positioning itself as a provider of nourishing skincare solutions. The brand seems to ignore the trend of overly complex skincare routines, instead focusing on simplicity and essential ingredients. The positioning is both functional, highlighting the nourishing properties of the Skin Food line, and emotional, evoking a sense of tradition and care. # Product The ad features two Weleda Skin Food products: Original Ultra-Rich Cream and Light Nourishing Cream. The Original Ultra-Rich Cream is presented as a deeply moisturizing treatment for dry skin. The Light Nourishing Cream is a lighter version for those who prefer a less heavy formula. Both products are packaged in green tubes with white caps and are available in a 2.5 fl oz / 75 ml size. The ad highlights the products as part of a Black Friday promotion, suggesting a limited-time opportunity to purchase them at a discounted price. The availability on Amazon addresses a purchase barrier by providing a convenient and accessible shopping option. # Visual style The ad has a polished, studio-shot production quality with a focus on clean product presentation. The visual motifs include a holiday theme with mistletoe and a gradient background. The image treatment involves soft lighting and background removal to highlight the products. The typography is clean and legible, integrated seamlessly into the design. The style aims to be native and appealing, enhancing scannability in the feed. # Hooks Headline: BLACK FRIDAY SELECT ITEMS STARTING AT # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Original Ultra-Rich Cream - Light Nourishing Cream # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products, announcing a promotion, and directing viewers to purchase on Amazon. # Storyline - The ad opens with a festive holiday theme, using mistletoe to create a seasonal atmosphere and draw the viewer's eye. The brand is setting the stage for a Black Friday promotion, aligning the product with the holiday shopping season. - The ad announces a "BLACK FRIDAY" sale with "SELECT ITEMS STARTING AT 15% OFF", creating a sense of urgency and encouraging viewers to take advantage of the limited-time offer. The brand is directly communicating the promotion to the audience. - The ad showcases the Weleda Skin Food products, highlighting both the Original Ultra-Rich Cream and the Light Nourishing Cream. The brand is presenting its products as part of the Black Friday promotion, emphasizing their availability and benefits. - The ad indicates that the products are "Available at amazon", providing a clear and convenient purchasing option for the viewer. The brand is directing the audience to a specific retailer for purchase.

# Ad summary A creator shares her Amazon cart featuring Weleda Skin Food products, highlighting the benefits of each product and the current discounts available. # Brand positioning Weleda is presented as a brand that offers natural and cruelty-free skincare products. The brand emphasizes the use of plant extracts and avoids harmful ingredients like fragrances and parabens. Weleda positions itself as a brand that cares about what goes on your skin, promoting a sense of well-being and confidence in the products' safety and efficacy. The brand is also positioned as a celebrity favorite. # Product The ad features several Weleda Skin Food products. The Hydrating Facial Mist has a milky texture and contains hyaluronic acid to instantly hydrate the skin. The Original Ultra-Rich Cream is described as the OG moisturizer that absorbs quickly and locks in moisture for the face, hands, knees, and elbows. The Body Lotion is a non-greasy formula made with plant extracts like chamomile to comfort dry skin. The Light Nourishing Cream is a lighter version of the original cream, suitable as a makeup primer or highlighter, and is soothing and nourishing. # Visual style The ad has a UGC feel, with the creator filming in a casual setting. The editing style includes quick cuts between product pages and the creator's commentary. The production quality is simple, focusing on clear visuals of the products and the creator's presentation. The pacing is moderate, with cuts timed to the creator's speech. # Hooks Spoken: Okay, we're prepping for Black Friday. [enthusiastic] Visual: 00:00–00:01: The screen shows the Amazon cart on a mobile device. The cart includes Weleda Skin Food Light Nourishing Body Cream, Weleda Skin Food Body Lotion, Weleda Skin Food Original Ultra-Rich Body Cream, and Weleda Skin Food Hydrating Facial Mist. The creator, a young woman with brown skin and wearing a green halter top, appears in a small window in the middle of the screen, gesturing and speaking. # Funnel stage Middle of funnel (Consideration) # Pain points Dry skin is a common skin concern that can cause discomfort and require effective moisturization. # Value propositions - At least 15% off everything - Cruelty-free, fragrance and paraben-free # Benefits - Hydrating Facial Mist: Instantly hydrates your skin - Original Ultra-Rich Cream: Moisturizes face, hands, knees, elbows - Body Lotion: Comforts dry skin - Light Nourishing Cream: Can be used as a makeup primer or highlighter, soothing and nourishing # Features - Hydrating Facial Mist: Milky texture, contains hyaluronic acid - Original Ultra-Rich Cream: Absorbs super fast, locks in moisture - Body Lotion: Non-greasy finish, made with plant extracts like chamomile - Light Nourishing Cream: Lighter version of the original cream # Call to action Go prep your cart now. # Social proof - "Weleda Skin Food, the makeup artist and celebrity fave" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and recommendations. # Storyline - 00:00–00:05 The creator shows her Amazon cart, which includes Weleda Skin Food products. - 00:05–00:09 She mentions that everything is at least 15% off and that she is not missing this deal. - 00:10–00:16 She highlights the Hydrating Facial Mist, noting its milky texture and hydrating properties due to ingredients like hyaluronic acid. - 00:17–00:26 She introduces the Original Ultra-Rich Cream, calling it the OG moisturizer that absorbs quickly and locks in moisture for various body parts. - 00:27–00:35 She presents the Body Lotion, describing it as the perfect body lotion that doesn't leave a greasy finish and contains plant extracts like chamomile to comfort dry skin. - 00:36–00:44 She introduces the Light Nourishing Cream, noting that it is a lighter version of the original cream and can be used as a makeup primer or highlighter. - 00:45–00:50 She emphasizes that all products are cruelty-free, fragrance-free, and paraben-free, so you can feel good about what you're putting on your skin. - 00:51–00:53 She encourages viewers to prep their cart now, emphasizing that they do not want to miss this deal.

# Ad summary This ad for Weleda promotes a sitewide sale of 25% off, plus exclusive daily deals, from November 26th to December 1st. The ad features several Weleda Skin Food products against a green background with the word 'SALE' in large white letters. # Brand positioning Weleda is presented as a natural skincare brand, emphasizing its Skin Food line. The brand is positioned as a provider of body butter, lip butter, and cream, suggesting a focus on nourishing and moisturizing skincare. The brand aligns with values of natural ingredients and holistic well-being, as implied by the product names and the green color scheme, which evokes nature and health. The brand seems to ignore the trend of harsh chemicals and synthetic ingredients, instead focusing on natural and nourishing components. The brand positioning is both functional, providing skincare solutions, and emotional, promoting a sense of well-being and self-care. # Product The ad features several products from Weleda's Skin Food line. The Skin Food Body Butter is packaged in a green jar with a white label. The Skin Food Lip Butter is in a green tube with a white cap. The Skin Food Skin Cream is in a green tube with a white cap. The Skin Food Repairing Serum Stick is in a green tube. All products are designed to nourish and moisturize the skin. The USPs include the use of natural ingredients and the focus on providing deep hydration. The ad addresses the purchase barrier of cost by highlighting a 25% off sitewide sale, making the products more accessible. The ad tells the viewer that these products are worth trying because they offer a natural and effective way to care for their skin. # Visual style The ad has a clean and product-focused aesthetic with a bright green color scheme. The production quality appears to be studio-shot with well-lit product displays. The visual motif is a simple arrangement of products against a bold, graphic background. The image treatment includes background removal and drop shadows to make the products stand out. The typography is large and bold, making it easy to scan. The style contrasts with platform-native content by using a highly polished, promotional look, which aims to grab attention in the feed. # Hooks Headline: None used # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 25% off sitewide makes the products more accessible # Benefits - None used # Features - Skin Food Body Butter - Skin Food Lip Butter - Skin Food Skin Cream - Skin Food Repairing Serum Stick # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its products and promoting a sale event to attract customers and drive sales. # Storyline - The ad opens with a display of various Weleda Skin Food products, immediately showcasing the range of items available. This is from the brand's perspective, aiming to capture attention and introduce the product line. - The word 'SALE' is prominently displayed in large letters behind the products, conveying the message that there is a special offer available. This is from the brand's perspective, highlighting the opportunity for savings. - The ad specifies '25% OFF SITEWIDE' and mentions 'Plus exclusive deals dropping daily,' creating a sense of urgency and excitement. This is from the brand's perspective, encouraging immediate action and repeat visits. - The dates '11/26 - 12/01' are provided, indicating the limited time frame of the sale, further emphasizing the need to act quickly. This is from the brand's perspective, reinforcing the urgency of the offer.

# Ad summary This ad promotes Weleda Skin Food Nourishing Day Cream with a Black Friday discount. The ad features a miniature person swimming in the cream, highlighting its moisturizing properties in a playful way. # Brand positioning Weleda is presented as a brand offering natural skincare solutions, emphasizing nourishment and care for the skin. The brand aligns with a lifestyle that values natural ingredients and effective skincare. The ad promotes a functional benefit (skin nourishment) with an emotional touch (playful imagery). # Product The Weleda Skin Food Nourishing Day Cream is a cream designed to nourish and moisturize the skin. The ad highlights its rich, creamy texture and implies it is deeply hydrating. The product is presented as a solution for dry skin, offering nourishment and care. The ad uses a playful visual of a person swimming in the cream to emphasize its moisturizing properties. # Visual style The ad has a playful and clean aesthetic. The editing is simple with static shots. The production quality is polished, giving it a commercial feel. The visual motif is the miniature person interacting with the product, creating a whimsical effect. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:10 BLACK FRIDAY / 00:00–00:10 25% OFF SITEWIDE / 00:00–00:10 Plus exclusive deals dropping daily Visual: 00:00–00:02: Two light-skinned hands with manicured nails hold a green jar of Weleda Skin Food Nourishing Day Cream. The jar is open, revealing the white cream inside. Text overlay at the top reads "BLACK FRIDAY 25% OFF SITEWIDE Plus exclusive deals dropping daily". The background is a soft, neutral beige. # Funnel stage Bottom of funnel (Conversion) # Pain points Dry skin is the implied pain point, as the ad emphasizes the moisturizing properties of the cream. The visual of a person swimming in the cream suggests deep hydration. # Value propositions - The ad uses a playful visual of a person swimming in the cream to emphasize its moisturizing properties. # Benefits - Moisturizing # Features - Nourishing Day Cream # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 The ad opens with a shot of a jar of Weleda Skin Food Nourishing Day Cream being held by two hands. - 00:02–00:08 A miniature person is shown swimming in the cream, emphasizing its moisturizing properties. - 00:08–00:10 The shot returns to the jar of cream, now undisturbed, highlighting the product's smooth texture.

# Ad summary This image ad promotes Weleda's Black Friday sale, offering 25% off sitewide plus exclusive daily deals from November 26th to December 1st. # Brand positioning Weleda is presented as a brand offering natural and organic skincare and well-being products. The brand is positioned as a provider of high-quality, plant-based products, emphasizing its commitment to sustainability and ethical sourcing. The use of a natural green color palette reinforces the brand's connection to nature and its focus on providing gentle and effective solutions for the skin and body. The brand aims to occupy a space in the consumer's mind as a trusted source for holistic well-being, aligning with values of environmental consciousness and a healthy lifestyle. Weleda differentiates itself by pushing against conventional skincare norms that rely on synthetic ingredients, instead promoting the power of natural ingredients. # Product The ad promotes a sitewide sale for Weleda products. The products are not explicitly shown, but the ad implies a range of skincare and well-being items are available. The ad highlights a Black Friday promotion, offering 25% off all products sitewide. The ad also mentions "Plus exclusive deals dropping daily" from 11/26 to 12/01, creating a sense of urgency and encouraging customers to check the website daily for new offers. The ad addresses the purchase barrier of cost by offering a significant discount, making Weleda products more accessible and appealing to potential customers. # Visual style The ad has a clean and minimalist visual style, using a natural color palette of light and dark greens to align with the brand's organic and natural positioning. The torn paper effect adds a tactile and engaging element, creating a sense of discovery. The typography is simple and legible, ensuring the message is clear and easy to read. The overall production quality is polished, with attention to detail in the lighting and texture of the torn paper. The ad mimics a platform-native style, resembling a simple graphic that could be easily shared on social media. # Hooks Headline: BLACK FRIDAY # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of the high cost of natural and organic skincare products by offering a significant discount during the Black Friday sale. # Value propositions - 25% off sitewide provides a clear monetary value, making Weleda products more affordable. - Exclusive daily deals create a sense of excitement and encourage repeat visits to the website. # Benefits - 25% OFF SITEWIDE - Plus exclusive deals dropping daily # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Black Friday promotion and encouraging customers to take advantage of the offer. # Storyline - The ad opens with the Weleda logo and the words "Black Friday" to immediately grab attention and signal a sales event. This is told from the brand's perspective to inform the audience about the promotion. - The central part of the ad reveals the offer of "25% OFF SITEWIDE" through a visual metaphor of torn paper, creating a sense of discovery and excitement. This is told from the brand's perspective to highlight the value proposition. - The ad concludes by mentioning "Plus exclusive deals dropping daily 11/26 - 12/01", encouraging repeat visits and creating a sense of urgency. This is told from the brand's perspective to drive engagement and sales within the specified timeframe.

# Ad summary This ad shows a green paper bag being filled with Weleda Skin Food products to promote a 25% off sitewide sale. # Brand positioning Weleda is presented as a brand focused on natural skincare. The ad promotes a sitewide sale, suggesting accessibility and value. The brand aligns with a lifestyle that values natural ingredients and skincare routines. The brand positioning is functional, emphasizing the quality and availability of its products. # Product The ad features Weleda Skin Food products, including the Original Ultra-Rich Cream and other variations. The products are packaged in green tubes and boxes, emphasizing their natural and eco-friendly image. The ad highlights a 25% off sitewide sale, making the products more accessible. The products are for anyone interested in natural skincare and are presented as a worthwhile purchase due to the discount. # Visual style The ad has a clean, simple aesthetic with a focus on product presentation. The editing style is static, with no camera movement. The production quality is polished, giving it a commercial feel. The pacing is slow and deliberate. # Hooks Text overlay: 00:00–00:03: 25% off sitewide + / 00:00–00:03: exclusive deals / 00:00–00:03: dropping daily Visual: 00:00–00:03: A hand with dark nail polish places Weleda Skin Food products into a green paper bag on a white countertop. The background features a white tiled wall. Text overlay promotes a 25% off sitewide sale. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of expensive skincare by offering a 25% off sitewide sale, making natural skincare more accessible. # Value propositions - High-quality natural skincare at a discounted price - Daily exclusive deals offer ongoing value # Benefits - Affordable natural skincare - Daily opportunities to save # Features - Weleda Skin Food products - 25% off sitewide - Exclusive deals dropping daily # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and promotional offer. # Storyline - 00:00–00:04 A hand places Weleda Skin Food products into a green paper bag.

# Ad summary This ad for Weleda promotes a Black Friday sale of 25% off sitewide from November 26th to December 1st. The ad features several Weleda Skin Food products. # Brand positioning Weleda is presented as a skincare brand with a focus on natural ingredients and nourishing formulas. The brand is positioned as a provider of high-quality skincare products, with the 'Skin Food' line emphasizing deep hydration and care for the skin. The brand aligns with values of natural beauty and holistic well-being, offering products that cater to those seeking effective and nourishing skincare solutions. Weleda ignores the trend of harsh chemicals and synthetic additives, instead focusing on natural and organic ingredients. The brand positioning is both functional, providing effective skincare, and emotional, promoting a sense of well-being and self-care. # Product The ad features Weleda's Skin Food line, which includes the Skin Food Light Nourishing Cream, the Skin Food Original Ultra-Rich Cream, the Skin Food Nourishing Day Cream, the Skin Food Body Butter, and the Skin Food Skin Butter for Lips. The Skin Food products are designed to provide intense hydration and nourishment for the skin. The Skin Food Light Nourishing Cream is a lighter version of the original formula, while the Skin Food Original Ultra-Rich Cream is designed for very dry skin. The Skin Food Body Butter is a rich moisturizer for the entire body, and the Skin Food Skin Butter for Lips is a balm to hydrate and protect lips. The ad addresses the purchase barrier of dry, undernourished skin by showcasing the products' ability to provide deep hydration and nourishment. # Visual style The ad has a clean and polished studio shot aesthetic. The visual motif is a product-focused display with a gradient background. The image treatment includes soft lighting and color grading to enhance the natural tones of the products. The typography is large and bold, making it easily scannable. The style is native to the platform, designed to catch the eye in-feed. # Hooks Headline: BLACK FRIDAY 25% OFF SITEWIDE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of dry, undernourished skin, as implied by the focus on hydration and nourishment provided by the Skin Food product line. # Value propositions - 25% off sitewide during Black Friday - Comprehensive skincare line for various needs # Benefits - Intense hydration - Nourishment for the skin - Rich moisture for the entire body - Hydration and protection for lips # Features - Skin Food Light Nourishing Cream - Skin Food Original Ultra-Rich Cream - Skin Food Nourishing Day Cream - Skin Food Body Butter - Skin Food Skin Butter for Lips # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the products and promoting the Black Friday sale. # Storyline - The ad opens with the Weleda logo, immediately establishing the brand. This is from the brand's perspective, aiming to create instant recognition and association with the products being advertised. - The ad then highlights the Black Friday promotion of '25% OFF SITEWIDE,' creating a sense of urgency and opportunity. This is from the brand's perspective, incentivizing viewers to make a purchase during the promotional period. - The ad showcases a range of Weleda Skin Food products, including creams, body butter, and lip balm, emphasizing the variety and comprehensive nature of the product line. This is from the brand's perspective, highlighting the breadth of their offerings and their ability to meet various skincare needs. - The ad concludes with the dates of the promotion, '11/26 - 12/01,' reinforcing the limited-time nature of the offer. This is from the brand's perspective, driving immediate action and purchase decisions.

# Ad summary This ad showcases Weleda's Skin Food line. The ad begins with a green bag being emptied, revealing several Weleda products. Text overlay promotes a discount. The products are then displayed individually. # Brand positioning Weleda is presented as a brand focused on natural skincare. The ad emphasizes the brand's commitment to providing nourishing and hydrating products for the face. The brand aligns with a lifestyle that values natural ingredients and effective skincare routines. The brand positioning is functional, highlighting the nourishing and hydrating properties of its products. # Product The ad features Weleda's Skin Food line, including the Original Ultra-Rich Cream, Nourishing 2-in-1 Cleanser and Mask, and Hydrating Mist. The Original Ultra-Rich Cream is designed to provide intense hydration for dry and rough skin. The Nourishing 2-in-1 Cleanser and Mask cleanses and nourishes the skin. The Hydrating Mist provides a refreshing burst of hydration. These products are for individuals seeking natural and effective skincare solutions. The ad highlights the nourishing and hydrating benefits of the Skin Food line, emphasizing their ability to revitalize and moisturize the skin. # Visual style The ad has a clean and simple aesthetic with a focus on product visibility. The editing is minimal, with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is slow and consistent. # Hooks Text overlay: 00:03–00:04: 25% off sitewide + / 00:03–00:04: exclusive deals dropping daily Visual: 00:00–00:03: A hand drops a green paper bag onto a white countertop with white subway tile in the background. Two green boxes and a green bottle fall out of the bag. # Funnel stage Consideration # Pain points None used. # Value propositions - 25% off sitewide + exclusive deals dropping daily # Benefits - Nourishing - Hydrating # Features - Original Ultra-Rich Cream - Nourishing 2-in-1 Cleanser and Mask - Hydrating Mist # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and promotional offers. # Storyline - 00:00–00:03 A green paper bag is emptied onto a white countertop. - 00:00–00:03 The action is presented from a neutral, observational perspective, focusing on the visual reveal of the products. The tone is casual and anticipatory, setting the stage for the product showcase. - 00:03–00:04 The products are displayed on the counter, showcasing the Weleda Skin Food line. - 00:03–00:04 The perspective shifts to a direct product presentation, highlighting the range of items available. The tone is informative, aiming to introduce the viewer to the variety of products within the line.

# Ad summary This ad promotes Weleda's Black Friday sale, offering 25% off sitewide from November 26th to December 1st, with additional daily discounts. The ad features Weleda's Skin Food products arranged on a table set for a holiday meal, emphasizing the brand's association with natural and nourishing skincare. # Brand positioning Weleda is presented as a brand that aligns with natural and nourishing skincare. The ad emphasizes the brand's commitment to providing products that are beneficial for the skin, as suggested by the 'Skin Food' product line. The brand is positioned as a provider of skincare essentials, fitting into the broader market of natural and organic beauty products. The brand's values are rooted in providing skincare that is both effective and environmentally conscious, appealing to consumers who prioritize natural ingredients and ethical practices. The brand positioning is functional, focusing on the nourishing and hydrating properties of its products. # Product The ad features Weleda's Skin Food product line, which includes the Skin Food Original Ultra Rich Cream, Skin Food Hydrating Face Mist, and Skin Food Lip Balm. The Skin Food products are designed to nourish and hydrate the skin, providing essential nutrients for a healthy complexion. The products are suitable for anyone looking to enhance their skincare routine with natural and effective solutions. The Skin Food Original Ultra Rich Cream is highlighted for its ability to provide intense hydration, while the Skin Food Hydrating Face Mist offers a refreshing and revitalizing experience. The Skin Food Lip Balm is designed to keep lips moisturized and protected. The ad emphasizes the nourishing and hydrating benefits of the Skin Food line, making it an appealing choice for consumers seeking natural skincare solutions. # Visual style The ad has a polished and elegant aesthetic, with a focus on natural lighting and warm tones. The editing style is smooth, with static shots that allow the viewer to focus on the products and the holiday table setting. The production quality is high-end, creating a sophisticated and inviting atmosphere. The pacing is consistent, with slow and deliberate shots that emphasize the brand's commitment to quality and care. # Hooks Text overlay: 00:00–00:03: WELEDA / 00:00–00:03: BLACK FRIDAY / 00:00–00:03: 25% OFF / 00:00–00:03: SITEWIDE / 00:00–00:03: Plus exclusive discounts dropping daily / 00:00–00:03: 11/26 - 12/01 Visual: 00:00–00:02: A vertical shot shows a table set for a holiday meal. In the foreground, a silver tray holds Weleda Skin Food products: a green tube of Ultra Rich Cream, a green jar of cream, a green bottle of Hydrating Face Mist, and a green tube of lip balm. Behind the tray, there are two lit candles, a plate with a slice of pie, and pine cones. A hand with white nail polish lifts a silver dome. # Funnel stage Bottom of funnel (Conversion): The ad focuses on a strong offer (25% off sitewide) and a limited-time frame (11/26 - 12/01) to drive immediate purchases. # Pain points None used. # Value propositions - The Black Friday sale offers a significant discount (25% off sitewide) on Weleda products, making it an opportune time to purchase high-quality, natural skincare. - The promise of exclusive discounts dropping daily adds an element of excitement and encourages repeat visits to the site. # Benefits - Savings on Weleda products - Access to additional daily discounts # Features - 25% off sitewide - Exclusive discounts dropping daily # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and promotional offers. # Storyline - 00:00–00:02 The ad opens with a shot of a table set for a holiday meal, featuring Weleda's Skin Food products arranged on a silver tray. - 00:02–00:05 A hand lifts a silver dome to reveal the products, emphasizing the unveiling of a special offering. - 00:05–00:09 The shot returns to the full table setting, highlighting the Black Friday sale and the products available.

# Ad summary This ad promotes Weleda products during a Black Friday sale. The ad features a close-up of a tube of cream being squeezed, with text overlaying the visual to highlight the 25% off sitewide discount and the dates of the sale. # Brand positioning Weleda is presented as a brand offering certified natural personal care products. The brand is positioned as environmentally conscious, as indicated by the 'Certified Natural Personal Care' label and the green packaging. The brand aims to occupy a space in the consumer's mind as a provider of natural and sustainable skincare solutions. The brand aligns with values of environmental responsibility and natural ingredients, appealing to consumers who prioritize these aspects in their skincare choices. The brand positioning is functional, emphasizing the natural and certified quality of its products. # Product The ad features a tube of Weleda cream. The product is dispensed from the tube, showcasing its texture and consistency. The packaging is green and white, with the brand name and product information clearly visible. The product is for individuals seeking natural and certified personal care solutions. The ad highlights the product's natural ingredients and the brand's commitment to certified natural personal care. The ad addresses the purchase barrier of price by offering a 25% off sitewide discount during the Black Friday sale, making the product more accessible to potential customers. The ad tells the viewer that this product is worth trying because it is natural, certified, and available at a discounted price. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product. The editing style is simple with static shots and smooth transitions. The production quality is high-end, resembling a polished commercial. The pacing is slow and consistent, allowing viewers to focus on the product and text overlay. # Hooks Text overlay: 00:00–00:10 WELEDA / 00:00–00:10 BLACK FRIDAY / 00:00–00:10 25% OFF / 00:00–00:10 SITEWIDE / 00:00–00:10 Plus exclusive discounts dropping daily / 00:00–00:10 11/26 - 12/01 Visual: 00:00–00:02: Close-up shot of a green and white Weleda cream tube against a light peach background. The tube is positioned vertically in the frame. Cream is being squeezed out of the tube's nozzle. Text overlay reads 'WELEDA,' 'BLACK FRIDAY 25% OFF SITEWIDE,' 'Plus exclusive discounts dropping daily 11/26 - 12/01.' The camera is stationary. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Certified natural personal care at a discounted price # Benefits - 25% off sitewide - Exclusive discounts dropping daily # Features - Certified natural personal care # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and promotional offer. # Storyline - 00:00–00:02 The ad opens with a close-up of a tube of Weleda cream. - 00:02–00:05 Cream is squeezed out of the tube, showcasing its texture. - 00:05–00:09 The cream continues to be dispensed from the tube. - 00:09–00:10 The shot focuses on the tube with cream on the nozzle.